KR20020045419A - Internet advertising method and system - Google Patents

Abstract

The present invention provides a method and system for internet advertisement in which a playback of a flash movie file on a web is repeated a predetermined number of times in a new window and the window is closed. To do this, the server has a basic HTML file, a JavaScript file, a new window HTML file, and a flash movie file on a memory device such as a hard disk. When the user accesses the main HTML file of the homepage linked with the Flash movie file or clicks on the desired banner advertisement on the homepage, the function in the JavaScript file is executed to execute the new window HTML file in a new window. The new window HTML file includes a command to play the corresponding flash movie file a predetermined number of times with the video player built in the browser and to close the new window.

Description

Internet advertising method and system

The present invention relates to a method and system for opening a new window on the web and replaying a flash movie file a certain number of times and closing the window. Particularly, the present invention relates to a method and system for repeatedly replaying a flash movie file a certain number of times in a new window. It is about.

In recent years, the Internet has grown remarkably, especially the World Wide Web. The web is made up of a network of server computers, between them using the hypertext transfer protocol ("http") to request and send and receive data. Each server has web pages written using Hypertext Markup Language (HTML), and users who connect to the server see these web pages.

Users use a tool called a web browser to view web pages. Web browsers have also undergone many changes with the development of the web, the biggest change being the response to multimedia.

Users can listen to the sound or watch the video by clicking on the sound or video section of the web page. In addition, when a web page is accessed, a new window is automatically displayed and the video is played with audio. Nowadays, a lot of such techniques are used in the web advertising field.

In general, web advertisements are divided into an insert form that inserts a video file into a web page or a pop up form that opens a new window. When a user accesses a web page to which the video file is linked, The installed plug-in program will automatically connect and play the video. However, in some cases, the plug-in program does not immediately play the video file, but instead pops up a window asking you to open or save the file. When the user selects to open the file, the file is downloaded. After the file is downloaded, the plug-in program is executed in the operating system to play the video file. Therefore, there is inconvenience such as it takes a long time to play the video file. In addition, in order to eliminate such inconvenience, there is a plug-in program that allows video files to be played at the same time as the file download, but there is a problem that the screen is frequently interrupted when the communication speed is slow.

In addition, when a user accesses a web page to which a video file is linked, a pop-up web advertisement that opens a new window and plays a video attracts the user's attention, but the video is played only once and ends. There is a problem that it is cumbersome because you have to press the play button one by one. In addition, there is a problem that the user has to click on the screen close button in order to close the new window screen after the video has been played.

SUMMARY OF THE INVENTION The present invention has been made in view of this point, and an object of the present invention is to provide a method and system for opening a new window on the web, repeatedly playing a flash movie file a predetermined number of times, and closing the window.

In addition, an object of the present invention is to provide a method and system that can play back a flash movie file at the same time as the download, and can be reproduced by using the temporarily stored file without downloading when playing again.

1 is a block diagram of a computer system according to a preferred embodiment of the present invention.

2 is a diagram illustrating a relationship between a basic HTML file, a JavaScript file, a new window HTML file, and a flash movie file in an embodiment of the present invention.

3 is a diagram illustrating a relationship between a basic HTML file, a JavaScript file, a new window HTML file, and a flash movie file in another embodiment of the present invention.

4 to 7 are diagrams showing a relationship between a basic HTML file, a new window HTML file, and a flash movie file in another embodiment of the present invention.

8 is an example of a screen displayed in a web browser by a basic HTML file.

9 is a screen example of a window displayed by a new window HTML file while a basic HTML file is executed.

*** Explanation of symbols for the main parts of the drawing ***

100 client computers, 110 central computing units,

120 memory, 121 browser,

122 Default DB, 130 Input Device,

140 displays, 150 acoustics,

200 server computers, 210 central computing units,

220 memory, 221 server program,

222Default HTML File, 223JavaScript File,

224 new window HTML file, 225 audio files,

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

First, with reference to FIG. 1, the structure of the computer system of this invention is demonstrated. 1 is a block diagram of a computer system according to a preferred embodiment of the present invention.

In FIG. 1, the client computer 100 connects to the server computer 200 through a computer communication network 300 such as the Internet. The connection between the computers 100 and 200 and the communication network 300 includes various connections such as a modem connection using a general telephone line, a connection using a LAN, a connection using a wireless LAN, and a connection using a mobile phone or a PDA. There may be a method, and the present invention is not limited to a particular connection type.

The client computer 100 and the server computer 200 have central processing units (hereinafter referred to as CPUs) 110 and 210 to control the operation of each device. Both computers 100 and 200 are further provided with memories 120 and 220 to store various programs and data. As the memory, one or a combination of two or more of various memories such as a hard disk, a floppy disk, a compact disk, a RAM, and a flash memory may be used.

The memory 220 of the server computer 200 includes at least a server program 221 for server operation, basic HTML 222 received when the user connects to this server, and a JavaScript file referenced by the basic HTML file. 223, a new window HTML file 224 that stores an HTML document of a new window generated when the user accesses a web page linked with a flash movie file, and a video / sound for displaying a video to the user. The flash movie file 225 that is being stored is stored.

Here, the basic HTML file 222 need not be the HTML file of the web page that is first encountered when the user connects to the server, and may be a web file at any location within the server.

In the memory 120 of the client computer 100, at least, a browser 121 for viewing a web page and a basic DB 122 which is basically set for the operation of the browser are stored. Of course, the operating system or other various programs, data, etc. necessary for the operation of the computer may be stored, but these are omitted for the sake of simplicity of the drawing representation.

The client computer 100 is also provided with an input device 130 for receiving a user's command. As the input device 130, a keyboard, a mouse, a touch screen, or the like may be used.

The display device 140 is a device for showing the contents of the web page to the user, a CRT monitor, an LCD monitor, a small LCD may be used.

The sound device 150 may be a speaker, earphone, or the like as a device for giving sound to the user.

Next, an embodiment of the present invention will be described in detail with reference to FIGS. 2, 8 and 9. FIG. 2 is a diagram illustrating a relationship between a basic HTML file, a JavaScript file, a new window HTML file, and a flash movie file in one embodiment of the present invention. FIG. 8 is an example of a screen displayed in a web browser by the basic HTML file. 9 is a screen example of a window displayed by a new window HTML file while a basic HTML file is executed.

The basic HTML file 222 contains the following syntax to include a JavaScript file:

<script language = "JavaScript" SRC = "script.js"> </ script>

This syntax allows a JavaScript file 223 called "script.js" to be included in the basic HTML file 222 so that the functions defined in the JavaScript file 223 can be used in the basic HTML file 222. .

In the present invention, the JavaScript file 223 defines a function called WinOpen. A function called WinOpen opens a source file (src) in a new window, but the size of the new window is 320 pixels wide and 240 pixels high, opening the window at 0 pixels from the left and 0 pixels from the top. An example of the screen is shown in FIG. Here, the size and position of the window is exemplary, and can be arbitrarily set to a desired size and position.

Also, in the function named WinOpen, WinScreen = window.open (src, 'screen', 'width = 320, height = 240, left = 0, top = 0'); The sentence tells you to open a window named 'screen'. Therefore, every time the WinOpen function is called, a window with the same name is opened, so if there is a window previously opened using the WinOpen function, the window will be updated with the new contents. Therefore, only one advertisement window will be shown at all times. This can attract the user's attention.

Since the JavaScript file 223 is included in the basic HTML file 222, the basic HTML file 222 can use a function called WinOpen.

In the present invention, a new window is opened and played when playing a flash movie file. For this operation, the basic HTML file 222 utilizes the WinOpen function. That is, in FIG.

It is used as

According to this syntax, when the user accesses the web page, the WinOpen function is executed, which executes the "1.htm" file in a new window.

The " 1.htm " file 224 includes a syntax for playing the flash movie file 225 in the flash format. In other words,

<embed name = "video" src = "video.swf"

quality = high bgcolor = # FFFFFF WIDTH = 320 HEIGHT = 240 swLiveConnect = true TYPE = "application / x-shockwave-flash"> </ embed>

By the sentence, the flash movie file 225 of the flash format "video.swf" is played.

In addition, the "1.htm" file 224 includes a syntax for playing the "video.swf" file a predetermined number of times using the FSCommand message of Flash and closing the window. That is, as shown in FIG. 2, an FScommand ("end") is inserted into the last frame of the flash movie file 225 so as to recognize the number of times the flash movie has been reused by this command. In other words,

var playcount = 0;

function video_DoFSCommand (command, args) {

var MovieObj = InternetExplorer? video: document.embeds [0];

if (command == "end" {

playcount = playcount + 1;

if (playcount == 2) {

self.close (); }}}

If the sentence "end" of the "FSCommand" inserted into the last frame of the flash movie file 225 in the flash format is recognized, the count is increased, and this count is a predetermined number (in the example above). 2), the window is closed. At this time, the playback speed is increased because the file stored in the cache is used at the first playback time, instead of reading the flash movie file 225 from the server 200 from the second playback time.

The basic HTML file 222 only executes the JavaScript file 223 and the new window HTML file 224 to open the flash movie file in a new window, and displays only the other HTML contents in the web browser. 8 is a screen example of executing HTML contents other than the JavaScript file 223 and the new window HTML file 224.

Also, the basic HTML file 222 need not be the first web page to access the website, but only includes content for the JavaScript file 223 and the new window HTML file 224 to open the Flash movie file in a new window. If so, it may be another subpage.

9 illustrates an example of a screen in which a flash movie file 225 is read from a new window HTML file 224 and a flash movie displayed in a new window is operated.

As described above, when the user accesses the website, the basic HTML file, the JavaScript file, and the new window HTML file automatically watch the flash movie played in the new window only a predetermined number of times and the new window is automatically closed. There is no need to wait until all the video files are buffered as in the prior art, and also, the window is automatically closed after a predetermined number of times of repeated playback, thereby avoiding the trouble of closing the windows one by one.

Next, another embodiment of the present invention will be described with reference to FIG. 3. 3 is a diagram illustrating a relationship between a basic HTML file, a JavaScript file, a new window HTML file, and a flash movie file in another embodiment of the present invention.

The embodiment of FIG. 3 is different from the embodiment of FIG. 2. In the embodiment of FIG. 2, the flash movie is automatically played in a new window when the user accesses a web page. However, in the embodiment of FIG. Among the contents of the basic HTML file 222 as shown in FIG. 3, the Flash movie is played in a new window only when an image such as a text or banner advertisement linked to the WinOpen function of the JavaScript file 223 is clicked.

For this purpose, the basic HTML file 222 of FIG. 3 includes the following sentence:

<A href="javascript:WinOpen('1.htm')"> <img src = "a.gif"> </a>

According to this statement, when the user clicks on the "a.gif" image (banner advertisement), the WinOpen function is executed to execute '1.htm' in a new window.

Since the JavaScript file 223 and the new window HTML file 224 are the same as in the above embodiment, a detailed description thereof will be omitted.

Eventually, when the user clicks on this "a.gif" picture, the WinOpen function is executed to run '1.htm' in a new window, and the "video.swf" file is embedded in the web browser by '1.htm'. Will be played by the programmed program.

FIG. 9 shows an example of a screen displayed on a web browser by the basic HTML file 222 of FIG.

<Img src = "a.gif"> in the basic HTML file 222 of FIG. 3 is exemplary, and links text instead of an image, displays an advertisement, or <img src = "filename.swf" border You can set the screen arbitrarily, such as displaying a flash movie or not displaying anything like = 0>.

Next, another embodiment of the present invention will be described with reference to FIGS. 4 to 7. 4 to 7 are diagrams showing a relationship between a basic HTML file, a new window HTML file, and a flash movie file in another embodiment of the present invention.

4 and 7 differ from the embodiment of FIGS. 2 and 3 in that they do not have a separate JavaScript file 223 and that WinOpen (), a function of opening a new window, is defined in the basic HTML file. to be.

4 and 5 are the same as in FIG. 2 in that a new window is automatically opened while the basic HTML file is being loaded, and FIGS. 6 and 7 show an area linked to the new window HTML file in the basic HTML file execution screen. Same as FIG. 3 in that a new window must be clicked to open.

4 and 6 are examples in which the size and position of the new window are specified in the basic HTML file 222. FIGS. 5 and 7 designate the size and position of the new window in the new window HTML file 224. Yes.

4 and 6 define the WinOpen () function that opens a new window in the basic HTML file 222 as follows:

function WinOpen (src)

{

window.open (src, 'screen', 'width = 320, height = 240, left = 0, top = 0')

}

The function WinOpen () uses the object window.open () to make the screen size of the new window 320 pixels wide and 240 pixels high, 0 pixels from the left of the computer screen, and 0 pixels from the top. It defines to create and open a new window at a distance from each other. Here, the size and position of the window is exemplary, and can be arbitrarily set to a desired size and position.

By using the function named WinOpen (), the basic HTML file 222 is loaded on the browser by the syntax <body WinOpen ('1.htm')> as in the case of FIG. In the meantime, the tag "<body onload>" is executed by the browser and the WinOpen () function is executed to load the "1.htm" file in a new window as shown in FIG.

The "1.htm" file, which is the new window HTML file 224, is the same as in the case of FIGS. 2 and 3, and thus detailed description thereof will be omitted.

5 and 7 show that, unlike FIGS. 4 and 6, the basic HTML file 222 only defines a function for opening a new window, and the size and position of the new window is specified in the new window HTML file 224. .

That is, the size and position of the new window is specified in the new window HTML file 224 as follows.

window.focus ();

window.resizeTo (320, 240);

window.moveTo (0,0);

Here, an object named window.focus () activates the current window, and window.resizeTo (320, 240) specifies a new window size of 320 pixels wide and 240 pixels high, and window.moveTo (0,0) Means open a new window at a position 0 pixels from the left and 0 pixels from the top.

Since other operations are the same as those of FIGS. 4 and 6, detailed descriptions thereof will be omitted.

As mentioned above, although this invention was demonstrated with drawing and Example, this invention is not limited to a specific Example, The person of ordinary skill in the art, many corrections and a change without departing from the scope of this invention. I will understand this possible.

For example, in the above embodiment, the case of a video advertisement has been described as an example, but the present invention may also be applied to playing a video other than the advertisement.

As described above, when a user accesses a web page linked to a Flash movie file on the web, the flash movie is repeatedly played a predetermined number of times in a new window, so there is no need to select file opening or file saving when playing a video file. The effect is that you do not have to click the play button again to play it again. Therefore, there is an effect that it is possible to advertise a video without adversely affecting users.

In addition, when the user accesses a web page linked to a Flash movie file on the web, the window automatically closes after replaying the flash movie a certain number of times in a new window, so there is no inconvenience of closing the new window one by one. It works.

In addition, the present invention can play the flash movie file at the same time as the download, and when playing again and again can be played using the temporarily stored file without download, even if the Internet communication connection speed is slow even if the screen is repeated without high quality Because you can see the moving picture of the video advertising has the effect that can be increased.

Claims (10)

Preparing a JavaScript file that contains a function that opens a new window and executes the HTML file in that window, Prepare a new window HTML file that contains a sentence that allows you to play a flash movie file in a new window, and counts the number of times of playback to play only a predetermined number of times, and to close the window. To do that, Providing a basic HTML file having a statement that enables the function contained in the JavaScript file and a hypertext link to execute the new window HTML file corresponding to the Flash movie file to be played using the function. step Internet advertising method comprising a. Preparing a JavaScript file that contains a function that opens a new window and executes the HTML file in that window, Preparing a new window HTML file including a sentence to play a flash movie file in a new window, counting the number of times of playback to play a predetermined number of times, and including a sentence to close the window; A sentence that allows the user to use a function included in the JavaScript file and an area linked to the new window HTML file corresponding to the flash movie file to be played using the function to execute the new window HTML file. Steps to Prepare a Basic HTML File with Hypertext Links Internet advertising method comprising a. Preparing a new window HTML file including a sentence to play a flash movie file in a new window, counting the number of times of playback to play a predetermined number of times, and including a sentence to close the window; A statement that defines a window-opening function that opens a new window and executes the HTML file in that window, and when the browser requests a connection, the window-opening function is used to open a new window and automatically run the new window's HTML file in that window. Steps to prepare a basic HTML file with hypertext links Internet advertising method comprising a. Preparing a new window HTML file including a sentence to play a flash movie file in a new window, counting the number of times of playback to play a predetermined number of times, and including a sentence to close the window; A statement that defines a window opening function that opens a new window and executes an HTML file in that window, and when the user clicks on the area linked to the new window HTML file, the window opening function is used to open a new window and Preparing a basic HTML file with a hypertext link to execute the new window HTML file Internet advertising method comprising a. The method according to claim 1, wherein The sentence contained in the new window HTML file, var playcount = 0; function video_DoFSCommand (command, args) { var MovieObj = InternetExplorer? video: document.embeds [0]; if (command == "end" { playcount = playcount + 1; if (playcount == repeat count) { self.close (); }}} Internet advertising method characterized in that. The Flash movie file you want to play, A JavaScript file that contains a function that opens a new window and executes the HTML file in that window, A new window HTML file that includes a sentence to play a flash movie file in a new window, and includes a sentence to count the number of times of play to play a predetermined number of times and to close the window, A basic HTML file with a sentence that allows the user to use the functions contained in the JavaScript file, a hypertext link that automatically executes the new window HTML file when the user connects, Server program that allows Internet users to access these files using a web browser The memory that stores the Central computing device for running the server program Server system having a. The Flash movie file you want to play, A JavaScript file that contains a function that opens a new window and executes the HTML file in that window, A new window HTML file including a sentence to play the flash movie file in a new window, and a sentence to count the number of times of playing to play a predetermined number of times, and to close the window; A basic HTML file having a statement to enable the functions contained in the JavaScript file, a hypertext link to execute the new window HTML file corresponding to the flash movie file to be played using the function, and Server program that allows Internet users to access these files using a web browser The memory that stores the Central computing device for running the server program Server system having a. The Flash movie file you want to play, A new window HTML file including a sentence to play the flash movie file in a new window, and a sentence to count the number of times of playing to play a predetermined number of times, and to close the window; A statement that defines a window-opening function that opens a new window and executes the HTML file in that window, and when the browser requests a connection, the window-opening function is used to open a new window and automatically run the new window's HTML file in that window. A basic HTML file with hypertext links Server program that allows Internet users to access these files using a web browser The memory that stores the Central computing device for running the server program Server system having a. The Flash movie file you want to play, A new window HTML file including a sentence to play the flash movie file in a new window, and a sentence to count the number of times of playing to play a predetermined number of times, and to close the window; A statement that defines a window opening function that opens a new window and executes an HTML file in that window, and when the user clicks on the area linked to the new window HTML file, the window opening function is used to open a new window and A basic HTML file with a hypertext link to execute the new window HTML file, Server program that allows Internet users to access these files using a web browser The memory that stores the Central computing device for running the server program Server system having a. The method according to claim 6 to 9, The sentence contained in the new window HTML file var playcount = 0; function video_DoFSCommand (command, args) { var MovieObj = InternetExplorer? video: document.embeds [0]; if (command == "end" { playcount = playcount + 1; if (playcount == repeat count) { self.close (); }}} Server system, characterized in that. .