KR20020007833A - Advertisement system by e-mail and method thereof - Google Patents

Abstract

The present invention is an electronic mail advertisement providing system and method for providing an advertisement using electronic mail on a network. According to the present invention, when a user who wants to receive an advertisement by e-mail on a network such as the Internet is registered as a member, the transmission is allowed by analyzing mail transmission permission information for the interest category registered by the user and the sub-categories below it. Only the advertisement information of the advertiser corresponding to the category is provided to the user ("opt-in-mail service"). The user DB stores the user's interest category information and information selectively indicating whether or not to allow the mail to be sent to the category and the sub-detail category. The advertiser DB includes the advertisement message that the advertiser wants to advertise in HTML, text, voice mail, and mobile communication. It is stored in the format of e-mail or fax mail. The mail sending server searches a user DB to find a category corresponding to a mail transmission permission flag display, searches the advertiser DB, finds an advertisement message corresponding to a mail transmission allowed category, and provides the same to the user. Accordingly, the user can be avoided from the danger of spam mail, and the advertiser can perform customer-oriented marketing, that is, permission marketing activity.

Description

E-mail advertisement providing system and method thereof {ADVERTISEMENT SYSTEM BY E-MAIL AND METHOD THEREOF}

The present invention relates to a system and method for providing an advertisement using an e-mail on a network. More specifically, the present invention relates only to an advertisement for a detailed category of a user's interest category to be sent by e-mail through a network such as the Internet. The present invention relates to an advertisement providing system using an electronic mail and a method thereof.

In general, advertisements have been made through media such as TV, newspapers and magazines, but in recent years, the spread of the Internet has rapidly increased, so that people around the world can share various information through the medium of the Internet. Advertising is rapidly increasing. As a method of providing an advertisement through a network such as a local area network (LAN), a public switched telephone network (PSTN), an integration services digital network (ISDN), the Internet, or the like, the advertisement may be sent to a user's computer through e-mail. The method of transmission is mainly used. However, the conventional method of providing an advertisement using e-mail provides advertisements corresponding to all categories that are inferred by analyzing only general profiles such as the member's hobbies and life cycles, thereby providing users with unnecessary spam mail advertisements. The disadvantage is that it does not induce motivation to access mail.

Therefore, it is necessary to allow the user to select whether or not to send mail corresponding to the user's interest category and sub-categories that the user wants to receive by mail, so that only the advertisements for the detailed categories that allow the user to send mail can be serviced by mail. There is.

1 is a block diagram of an e-mail advertisement providing system according to an embodiment of the present invention.

2 is a flowchart illustrating an operation flow of an electronic mail advertisement providing system according to an embodiment of the present invention.

According to an aspect of the present invention, there is provided an electronic mail advertisement providing system, including: a user DB storing user's interest category information and information selectively indicating whether to allow mail transmission in a category and a sub-detail category; An advertiser DB storing an advertisement message to be advertised; And searching the user DB to find a category corresponding to a mail transmission permission flag display, searching the advertiser DB to find an advertisement message corresponding to a category allowed to send mail, and providing the mail message to the user's application device. It includes.

The e-mail advertisement providing system further includes an advertisement DB in which an advertisement message corresponding to a category allowed to transmit mail is stored, and the mail sending server searches for the user DB and corresponds to a mail transmission permission flag indication. A user analyzer for searching for a category having a category and searching for the advertiser DB to find an advertisement message corresponding to a category that is allowed to send mail; A mail creation unit for creating a mail including an advertisement message stored in the advertisement DB; And a mail sending section for sending the mail created by the mail creating section to the user's application device.

Accordingly, the user can be avoided from the risk of spam mail by receiving only the advertisement for the sub-category of the category of interest that allows the mail transmission by mail.

According to an aspect of the present invention, there is provided a method for providing an e-mail advertisement, comprising: a user DB storing user's interest category information and information selectively indicating whether or not to allow mail transmission in a category and a sub-detail category, and an advertisement message to be advertised by an advertiser. In the e-mail advertising providing method comprising an advertiser DB is stored,

(a) searching a user DB to find a category corresponding to a mail transmission permission flag display;

(b) searching the advertiser DB to find an advertisement message corresponding to a category corresponding to a mail transmission permission flag display; And

(c) transmitting the advertisement message to a user's application device.

The method for providing an e-mail advertisement, the method for providing an e-mail advertisement further comprises an advertisement DB in which an advertisement message corresponding to a category that is permitted to transmit mail is stored.

(d) searching for a user DB at a predetermined time by the user analyzer, extracting an advertisement message corresponding to a category allowed by the user, and updating and storing the same in the advertisement DB;

(e) updating and storing the category in which the user registers or changes a category that the user wants to receive an advertisement in the user DB; And

(f) if the advertiser registers or changes the advertising message further comprises the step of updating and storing in the advertiser DB.

The interest category information of the user includes the interest category selected by the user and a subcategory sub-category desired to be transmitted by e-mail, and the information selectively indicating whether the mail is allowed to be transmitted is the interest category and sub-detail of the user. Each flag of the category includes an indication selectively set as to whether to allow mail transmission.

The transmitting may include creating an e-mail including an advertisement message corresponding to the category allowed to be transmitted, and then providing the mail to the requesting device, wherein the e-mail is a user name and a category in which the user is allowed to transmit the mail. , Delivery time, name of advertisement to be transmitted, advertisement message to be transmitted, and number of advertisements to be transmitted.

The e-mail advertising message includes advertisements of advertisers, questionnaire survey results, and related information, and the format of the advertising message includes HTML, text, voice mail, mobile communication mail, and FAX mail.

Hereinafter, with reference to the accompanying drawings a detailed configuration and operation of the e-mail advertising providing system according to the most preferred embodiment that can be easily implemented by those skilled in the art to which the present invention pertains. do.

An e-mail advertisement providing system according to an embodiment of the present invention has the following features.

(1) opt-in-mail service

In an e-mail advertisement providing system according to an embodiment of the present invention, when a user who wants to receive an advertisement by e-mail on a network such as the Internet is registered as a member, an e-mail regarding a category of interest registered by the user and subordinate subcategories thereof is registered. By analyzing the transmission permission information, only the advertisement information of the advertiser corresponding to the category that is allowed to transmit to the user service ("opt-in-mail service"). Accordingly, the user can be avoided from the danger of spam mail, and the advertiser can perform customer-oriented marketing, that is, permission marketing activity.

For example, if a hobby of office worker A is golfing and has a golf membership, the conventional targeting mail service includes a spam advertisement for a luxury car or credit card, inferred from the profile of person A. The disadvantage is that it does not induce A to access mail. In the so-called opt-in mail service according to the embodiment of the present invention, in the above case, there is a category of interest, and a subcategory for golf clubs, golf balls, event schedules, and the like is selected by A to allow a flag to be selected among them. Only provide the corresponding advertising message for the category.

(2) the format of your advertising message;

In an e-mail advertisement providing system according to an embodiment of the present invention, an advertisement message that is an advertisement that an advertiser wants to advertise or a questionnaire survey result and other related information is HTML (Hypertext Markup Language), text, voice mail, mobile communication mail, facsimile. ) Can be in the form of mail, etc. Advertisers who want to advertise are provided with a service to promote the latest information, latest news, new product introduction, advertiser PR, new Internet business news, new website opening information, etc., in the combination of the above mail forms. As it can serve advertisements to users who have agreed to receive the desired information, it is effective in acquiring new users, and it is easy to set targets according to user attributes or genres of interest. In addition, the registered advertiser member can be benefited to the banner advertising on the homepage.

1 is a block diagram of an e-mail advertisement providing system according to an embodiment of the present invention.

As shown in FIG. 1, an e-mail advertisement providing system according to an exemplary embodiment of the present invention is provided.

An application device 100 for allowing a user to apply for a membership application or an advertiser member to receive an e-mail advertisement service, and the application device 100 connected to the application device 100 through a network 200 such as a network. It is made up of an advertising intermediary device 300 for providing an e-mail advertising service.

As the application device 100, a computer that can access the advertisement mediation device 300 through the Internet 200 is used. In addition, other communication devices such as a mobile phone that can be connected to the Internet 200 may be used.

The advertisement intermediary device 300 is a site for providing an e-mail advertisement service according to an embodiment of the present invention, and includes a web server 310, a mail sending server 320, and a DB 330. The DB 330 includes a user DB 331, an advertiser DB 332, and an advertisement DB 333.

In the user DB 331, the user's interest category information, such as travel, music, and events, along with ID, password, contact information (e-mail address, etc.), gender, date of birth, and the like, as well as flags for the category and sub-detail categories, for the user login Information indicating whether to allow transmission is selectively stored. In the embodiment of the present invention, when the flag is set to "ON", it means that the transmission of the category is allowed, and when the flag is set to "OFF", it means that the transmission of the category is not allowed. . The initial value of the flag is set to "OFF".

Advertiser DB (332) contains the ID, password, contact, company name, business registration number, etc. for the advertiser login, and the advertisement name and advertisement message for the advertisement the advertiser wants to advertise in HTML, text, voice mail, mobile communication mail, It is stored in a format such as a FAX mail.

The advertisement DB 333 stores an advertisement message corresponding to a category in which mail transmission is allowed.

DB 330 of the advertisement mediation device 300 according to an embodiment of the present invention is configured so that the information of each other is organically connected, unlike the separate information for the organic connection of each DB (331 ~ 333) is stored You can also configure a separate DB.

The web server 310 registers as a member a plurality of users or advertisers connected through the Internet 200 based on the data stored in the DB 330, and combines a plurality of information input accordingly to the user DB. 331 and the member information of the advertiser DB 332 is updated.

The mail sending server 320 searches and analyzes a plurality of pieces of information in the respective DBs 330 to create and send mails. Specifically, the mail sending server 320, the mail sending unit 322, and the user analysis are provided. Section 323.

The user analyzer 323 searches the user DB 331 at a predetermined time to find a category corresponding to a mail transmission permission flag display, and searches the advertiser DB 332 to send an advertisement message for each category allowed to send mail. Find, update and store in the advertisement DB (333) to be provided to the user.

The mail creation unit 321 creates an e-mail including a category allowing mail transmission for each user, a transmission time, an advertisement name to be transmitted, an advertisement message to be transmitted, and the number of advertisements to be transmitted.

The mail sending unit 322 transmits the mail including the advertisement message created by the mail creating unit 321 to the user's application device 100.

In addition, the advertisement intermediary device 300 is connected to the mobile communication network 400, and thus may send a short message or the like to a specific mobile communication terminal or a FAX. Therefore, the advertisement intermediary device 300 for providing an e-mail advertising service according to an embodiment of the present invention can provide various information to the member's contact information through the Internet 200, and the member through the mobile communication network 400. Various information can also be provided by a mobile communication terminal or a fax. The contacts described herein include all e-mail addresses, mobile communication terminal numbers, fax numbers, postal addresses, and the like.

The operation of the e-mail advertising service according to an embodiment of the present invention having such a structure will be described in more detail.

In FIG. 2, a process of providing an advertisement to a user from a process of accessing a site or registering as a member in a e-mail advertisement providing system according to an exemplary embodiment of the present invention is sequentially shown.

As shown in FIG. 2, when a plurality of users access the web server 310 operated by the advertisement intermediation device 300 using the application device 100, "member registration" and "service" provided by their own site. Information ", and the like (S100).

When a user or an advertiser registered as a member clicks a menu of "member registration" (S200), a user client screen appears in case of a user (S130), and an advertiser client screen appears in case of an advertiser (S170).

When registering as a new member, if a new member is registered on the homepage (S110), a user client screen appears in case of a user (S130), and an advertiser client screen appears in case of an advertiser (S170).

When the user client screen appears, the user inputs his / her personal information including his / her name, address, and contact information, a member ID or password for login, and an interest category, and sends an e-mail to the interest category. The lower detailed category to be transmitted is selected (S140). After selecting a category of interest, the user may select all or some of the sub-categories below it. The user may set the interest category itself as a category to be sent by mail, and also include allowing the system to recognize the entire sub-category if the user does not select at least one sub-category. For example, if a user selects a category of interest on a client screen and one or more subcategories are displayed on the screen, the user may select one of the sub subcategories as a category to receive an e-mail. If one or more subcategories are displayed on the screen after the first selection, the user selects one of them as a series of sequential processes in which one is selected as a category to be sent by mail. The web server 310 stores such user information input through the application device 100 in the user DB 331 (S150), and sets and stores the flag of the category that the user has allowed to transmit in the "ON" state. . The user can change the registration details at any time by logging in, and the changed contents are updated in the user DB 331.

Meanwhile, when the advertiser client screen is provided when the advertiser wants to request an advertisement, the advertiser uses the application device 100 to advertise the advertisement name for the advertisement that the advertiser wants to advertise together with the company name, contact information, and business registration number. And an advertisement message in the form of HTML, text, voice mail, mobile communication mail, FAX mail, etc. (S180), the web server 310 stores the information in the advertiser DB 332 for each advertiser. Here, the contact information may include an e-mail address, a mobile terminal number, a fax number, a postal address, and the like, and the advertisement message may include an advertisement in the form of a banner, a still image or a moving image, or a text, or a survey result and other related information. do. The advertiser can log in at any time and change the registration details, and the changed contents are immediately updated in the advertiser DB 331.

As described above, after the user registration of the advertiser and the user who wants to receive the advertisement is made as described above, the user analyzer 333 searches the user DB 331 every predetermined time (S160) and the interest category and its Check the flag of the lower subcategory to find the category set to "ON", that is, the category that the user is allowed to transmit. The advertiser DB 332 is analyzed to extract an advertisement message for each category that is allowed to be transmitted (S220), and store the advertisement message in the advertisement DB 333.

After the messages to be transmitted have been extracted, the mail creation unit 321, based on the information stored in the advertisement DB 333, a category allowing transmission of mail for each user, a transmission time, an advertisement name to be transmitted, an advertisement message to be transmitted, and the number of advertisements to be transmitted. Compose an e-mail containing, and the mail sending unit 322 transmits the mail created from the mail creating unit 321 to the application device 100 corresponding to the user's e-mail (S230). Therefore, the user receives only the advertisement message corresponding to the category that he / she wants to receive.

As described above, in the e-mail advertisement providing system according to an exemplary embodiment of the present invention, information indicating whether to allow mail transmission is stored in the interest category or sub-detail category in the user DB 331 in which the interest category of the user is stored. As a result, the user can receive only the advertisements for the categories that allow the mail transmission by mail.

The invention is susceptible to various modifications and implementations without departing from the scope of the claims set out below.

According to the embodiment of the present invention as described above, as a feature of the general method of providing an e-mail advertisement, unlike each user to actively search for a conventional banner advertisement, mail for the category for which the user allows transmission By sending the user to the user.

In addition, the user can be avoided from the risk of spam mail by receiving only the advertisements for the categories that allow mail transmission among sub-categories of interest categories.

In addition, as an advertiser serves an advertisement to a user who voluntarily agrees to receive desired information, it is effective for acquiring a new user, and it is easy to set a target based on a user's attribute or interest genre.

Claims (9)

In an e-mail advertisement providing system for providing an advertisement to the user's application device using the e-mail on the network, A user DB for storing interest category information of the user and information selectively indicating whether to allow mail transmission in the category and sub-detail category; An advertiser DB storing an advertisement message to be advertised; And The mail sending server searching the user DB to find a category corresponding to a mail transmission permission flag display, searching the advertiser DB to find an advertisement message corresponding to a category allowed to send mail, and providing the same to the user's application device. E-mail advertising providing system comprising a. The method of claim 1, The e-mail advertisement providing system, An advertisement DB storing an advertisement message corresponding to a category allowed to transmit mail; More, The mail sending server, A user analyzer for searching a user DB to find a category corresponding to a mail transmission permission flag display, and searching the advertiser DB to find an advertisement message corresponding to a category allowed to send mail; A mail creation unit for creating a mail including an advertisement message stored in the advertisement DB; And A mail sending unit that sends the mail created by the mail creating unit to the user's application device E-mail advertising providing system comprising a. An e-mail including a user DB in which information of interest category information of the user and information selectively indicating whether to allow mail transmission corresponding to the category and sub-detail categories is stored, and an advertiser DB in which an advertisement message that an advertiser wants to advertise is stored; In the advertisement providing method, (a) searching a user DB to find a category corresponding to a mail transmission permission flag display; (b) searching the advertiser DB to find an advertisement message corresponding to a category corresponding to a mail transmission permission flag display; And (c) transmitting the advertisement message to a user's application device; E-mail advertising providing method comprising a. The method of claim 3, wherein In the e-mail advertising providing method further comprises an advertising DB that stores an advertising message corresponding to a category allowed to send mail, (d) searching for a user DB at a predetermined time by the user analyzer, extracting an advertisement message corresponding to a category allowed by the user, and updating and storing the same in the advertisement DB; (e) updating and storing the category in which the user registers or changes a category that the user wants to receive an advertisement in the user DB; And (f) updating and storing the advertisement message in the advertiser DB when the advertiser registers or changes the advertisement message; E-mail advertising providing method further comprising. The method according to claim 1 or 3, Interest category information of the user, The interest category you selected and any subcategories you'd like to receive in the mail. E-mail advertising providing method comprising a. The method according to claim 1 or 3, Information that optionally indicates whether mail should be sent is Indication that the user selectively sets to allow the user to send mail to each flag of interest category and sub-detail category of the user E-mail advertising providing method comprising a. The method of claim 3, wherein The transmitting step, Compose an e-mail containing an advertisement message corresponding to the category allowed to be transmitted, and then provide the mail to the requesting device. How to provide e-mail advertising. The method according to claim 2 or 7, The e-mail, Username, category the user is allowed to send mail, delivery time, ad name to send, ad message to send, number of ads to send E-mail advertising providing method comprising a. The method of claim 3, wherein The e-mail advertising message, Includes advertiser's advertising, questionnaire survey results, and related information; the format of the advertising message is HTML, text, voice mail, mobile mail, and fax mail. E-mail advertising providing method comprising a.