KR20010093612A - Advertising service system using initializing screen of cellur phone - Google Patents

Abstract

PURPOSE: An advertisement service system through an initial screen of a cellular phone is provided to optimize the effect of an advertisement by storing a transmitted advertisement and outputting the advertisement on a liquid crystal screen of a cellular phone when analyzing information through a protocol previously defined on the Internet with a wireless communication company and retransmitting an advertisement message to the wireless communication company during a power-on operation or a standby state after selecting a WAP(Wireless Application Protocol) service. CONSTITUTION: A sponsor information management unit(102) manages subscribing information of a sponsor. A sponsor authentication unit(103) authenticates the sponsor in case that the sponsor works in an Internet home page on the Internet. A message storing unit(108) stores a message inputted by the sponsor normally confirmed as a result of the authentication through the sponsor authentication unit(103). A data request receiving unit(106) receives an indication signal so that a wireless communication company transmits an advertisement to an advertisement service system in case of operating the power-on, opening a flip, or a standby state after selecting a WAP service. A member confirming unit(107) checks whether a user is a member before transmitting an advertisement message. A data editing unit(110) edits the advertisement message to be suitable for a protocol and format discussed with the wireless communication company. A transmitting unit(111) transmits the advertisement message edited through the data editing unit(110). A settlement processing unit(113) processes a settlement with the sponsor corresponding to the advertisement transmitted through the transmitting unit(111). A charge conversion processing unit(115) accumulates and manages information of a wireless communication subscriber and converts a subscriber point into an amount of money.

Description

Advertising service system using initial screen of mobile phone {Advertising service system using initializing screen of cellur phone}

The present invention relates to a method for constructing an advertisement service system for a wireless subscriber using a mobile phone capable of a WAP (Wireless Application Protocol) function. In particular, a wireless user can power on or power on a mobile phone. While selecting and waiting for WAP service, the service interprets the information through a predefined protocol on the wireless carrier and the Internet, and resends the advertisement message to the wireless carrier. The mobile phone stores the transmitted advertisement and outputs it on the LCD screen of the mobile phone. The present invention relates to an advertising service system for wireless communication subscribers using mobile phones capable of maximizing the effect of advertising.

In general, the future communication service is expected to be able to satisfy human needs and to dramatically improve the quality of life by overcoming the constraints of time and space with intelligence, imaging, personal portability and multimedia functions.

This means that a wide range of services, such as low-speed data, voice, still images, and the like, are converted from broadband data services such as high-speed data, high-quality video, and high-definition television to meet various user requirements.

The telecommunication network is composed of a terminal, a transmission system and an exchange, among which an exchange in charge of information transfer through path selection and connection enables a voice conversation with the other party using a telephone.

A communication network is a communication network that is configured individually for each type of communication service. Each network has its own numbering system, toll system, and technology level. The intelligent network is a network proposed to efficiently introduce various new services to the existing telecommunication network. The addition and modification of services provided by the public switched telephone network (PSTN) and the public switched data network (PSDN) are performed by the upper computer. The communication network for transmission and the network controlling such data transmission provide more flexible services by dividing the data into separate layers.

New requirements for such intelligent network services continue to be presented. In the future, network operators (system operators) will be able to introduce and operate new services on their own, without being dependent on device providers (exchange facilities).

1 is a diagram illustrating a configuration of a general code division multiple access (CDMA) mobile communication network, in which reference numeral 11 denotes a general public communication network, reference numeral 12 denotes an information provider, reference numeral 13 is a message center, Reference numeral 14 denotes a mobile switch, reference numeral 15 denotes a base station, and reference numeral 17 denotes a terminal.

As described above, the mobile communication network having the above-mentioned components provides not only a simple telephone call as a service but also provides a short message service (SMS) for various kinds of information (weather, stock price trend ...) necessary for life. If you look at the process of providing such information as follows.

An information provider (IP) 12 is connected to a public switching telephone network (PSTN) 11 or a message center (MC) 13 that stores short service data to provide weather information and stock information. Supply life information data such as

The message center 13 collects data from the information provider 12 and transmits the data to the mobile switching center 14. The mobile switching system 14 processes the received data according to the life information service format and then grasps the state of the channel. The mobile station is transmitted to a base station controller (BSC) 15, and the terminal 17 of the subscriber receives the living information service from the base station 15 and displays the corresponding message to the subscriber.

At this time, the base station 15 transmits the life information service to the terminal 17 by using a paging channel and a traffic channel 18, which are forward channels of a code division multiple access (CDMA) communication network. In particular, when using a paging channel, which is a forward channel of a code division multiple access network, a short message (SMS) is transmitted to the terminal 17 using a data burst message as a data transmission message. do.

The terminal 17 determines whether the message has been received without error by using the access channel 16, which is a reverse channel of a CDMA communication network, of the base station 15 and the mobile switch 14. Send to the message center 13 through.

In the above-described mobile communication system, a communication service that provides listening to a specific advertisement program as well as life information and reduces call charges as a reward thereof has been proposed, with reference to FIG. do

2 is a block diagram illustrating an advertisement service providing system in a communication system, wherein the advertisement service providing system in the communication system includes a communication terminal (or mobile station) 20 for wired or mobile communication, and the communication terminal 20. ) And a base station 30 that connects communication with the mobile communication network (or operator operating station) 100, an information provider 90 for providing information related to advertisements to the mobile communication network 100, and the mobile communication network 100 Advertiser 80 for requesting an advertisement is configured.

In this case, the mobile communication network 100 stores the exchange station 40 connecting the terminal 20 and the mobile communication network 100, information related to advertisements from the information provider 90 and the advertiser 80, Information server 50, a location information server 60 that stores current location information of the terminal 20, and a database 70 that stores personal information of the user of the terminal 20. In this case, the location information of the terminal 20 uses a home location register (HLR) in the mobile communication network 100.

Referring to the advertisement service providing process of the communication system shown in FIG. 2, first, when the mobile station 20 dials up for listening to advertisements / information, the exchange station 40 recognizes it through the base station 30. do. At this time, the information server 50 recognizes the number of the mobile station 20 (for example, an electronic serial number (ESN)).

Then, the location information server 60 knows the current location of the mobile station 20 through the exchange station 40 to register the customer location. The information server 50 inquires the location of the head to the location information server 60, and when the location of the customer is identified, the customer's propensity is determined in the customer's database 70, and then the advertisement information is specialized using the location information and the customer's propensity information. To the mobile station 20 using voice / text messaging. At this time, the disposition of the customer includes the gender, age, preferences, hobbies, etc. of the terminal user.

In addition, through customer segmentation, the customer information is retrieved by recognizing the corresponding number from the customer database which is classified and stored as a specific keyword (for example, gender, age, taste, hobby, occupation, etc.) and characteristics of the customer. You can send any relevant advertisements only to customers that you set up in advance.

However, the conventional method described above is inconvenient that the terminal user must check the advertisement message received as text information. Furthermore, since the terminal user cannot accumulate accurate data on whether the terminal user has confirmed the corresponding information, a decrease in reliability due to the payment of the advertising cost may occur, which causes a considerable difficulty in commercialization.

An object of the present invention for solving the above problems is a function to transmit the advertisement information to the initial screen of the mobile phone that was not provided in the prior art and output it on the LCD screen of the mobile phone and at the time of power-on operation of the mobile phone or flip type In the case of a mobile phone, while the user opens the flip or selects the WAP service, the wireless service provider transmits the mobile phone status of the subscriber to the advertisement service system through a predefined protocol through the Internet. The advertising message is re-transmitted to the wireless communication company through the Internet, and the wireless communication company provides the advertising service system through the initial screen of the mobile phone by providing the received advertising message to the subscriber's mobile phone using the already established wireless communication network. have.

1 is a configuration diagram of a general code division multiple access (CDMA) mobile communication network

2 is a block diagram illustrating an advertisement service providing system in a conventional communication system.

3 is a block diagram of a wireless communication network for using a mobile phone capable of WAP function

4 is a block diagram of an advertisement service system using a mobile phone capable of WAP function according to the present invention.

5 is an exemplary signal flow diagram of a terminal initial screen change service capable of a conventional WAP function;

6 is an exemplary signal flow diagram of an advertisement image initial screen setting service of a terminal capable of a WAP function through the advertisement service system shown in FIG.

7 is a signal flow example of an image service according to an outgoing telephone number of a terminal capable of WAP function through the advertisement service system shown in FIG.

8 is a diagram showing another embodiment employing a unique ID in the present invention.

In order to achieve the above object, an aspect of the present invention is to provide an advertisement service system for an advertisement service system for a mobile communication service subscriber using a wireless application protocol (WAP) function. Member information database that receives and stores the member information of the mobile communication subscriber from the mobile subscriber member or the mobile service provider, and registers when any advertiser on the Internet wants to work by logging in to an Internet web server. Advertiser certification unit that receives the information from the advertiser information management unit that manages the subscription information of the advertiser, and verifies that the advertiser is eligible, and the image ad entered by the advertiser that the authentication result is confirmed through the advertiser certification unit The message that stores the message If the user's mobile phone is powered on or the flip-type mobile phone is waiting for the user to open the flip or wait for the WAP service, the wireless service provider instructs the wireless service provider to send an advertisement to the advertising service system. Receiving data request receiving section, member checking section to check membership before sending an advertising message, data editing section to edit advertising message according to protocol and form negotiated with wireless communication company, and image edited through the data editing section A transmission unit for transmitting an advertisement message, an advertiser corresponding to an advertisement transmitted through the transmission unit, a billing and settlement processing unit for settlement, a subscriber score management unit for accumulating and managing information of a wireless communication subscriber who receives the advertisement, and wireless communication The amount of cumulative managed scores to be paid for the subscriber's call charges. It includes a gold conversion processing unit.

Another aspect of the present invention for achieving the above object is a method for displaying an advertisement image in an advertisement service system on a display means of a terminal for a mobile communication service subscriber using a wireless application protocol (WAP) function, A first process of accessing an advertisement service system using a WAP function at a terminal side, and a second process of selecting and downloading an initial screen of a terminal desired by a user by selecting one of a plurality of advertisement images presented by the advertisement service system; And a third process of storing the advertisement image downloaded through the second process in the internal memory of the terminal, and a corresponding initial screen image stored in the third process during power-on or flip open of the terminal. Read the memory area and decrypt it to initialize the image (including the movie) And a fourth process of displaying on the screen.

Another feature of the present invention for achieving the above object is a method for displaying an advertisement image in an advertisement service system on a display means of a terminal for a mobile communication service subscriber using a wireless application protocol (WAP) function. Selecting a display screen corresponding to the calling number set by the user by selecting one of a first process of accessing the advertisement service system using the WAP function on the terminal side and selecting a plurality of advertisement images presented by the advertisement service system; A second process of downloading the image, a third process of storing the advertisement image downloaded through the second process in the internal memory of the terminal, and receiving an incoming signal including the calling number from the mobile communication network. Or when the call is received by the user, the caller ID and Compared to the terminal's storage number, the fourth step of displaying the ringtone and image stored in the terminal if the phone number exists, and displaying the default ringtone and the basic image (initial screen) of the terminal if the phone number does not exist. It is to include.

Another feature of the present invention for achieving the above object is a method for displaying an advertisement image in an advertisement service system on a display means of a terminal for a mobile communication service subscriber using a wireless application protocol (WAP) function. ,

A first step in which a subscriber accesses an advertisement provider by WAP, downloads the advertisement, and stores the advertisement in a specific memory of the terminal; A second step of the terminal reading the advertisement stored in the memory when the subscriber uses the WAP, displaying the advertisement on the terminal screen, and accumulating the total time for displaying the advertisement; A third process of generating an advertisement benefit unique ID if it is determined that the advertisement display time accumulated through the second process is longer than a minimum time recognized by the advertiser and the advertisement is viewed for a specific time; And a fourth process of transmitting the advertisement benefit unique ID generated through the third process to the advertisement service system for approval.

The above objects and various advantages of the present invention will become more apparent from the preferred embodiments of the invention described below with reference to the accompanying drawings by those skilled in the art.

Looking at the technical idea of the present invention, there is no company that provides a service that currently outputs on the LCD screen of the mobile phone after downloading the advertising information (Download) on the mobile phone available from the company that provides a wireless communication service. In the invention it is intended to provide such a service.

FIG. 3 is a conceptual illustration of an advertisement service system for a wireless communication subscriber using a mobile phone capable of WAP function according to the present invention. When each component and term shown in FIG. 3 are defined, MSC (Mobile Switch Center) ) Refers to a wireless communication exchange, and BTS (Base Transferring Station) refers to a wireless communication base station, and WAP (Wireless Application Protocol) refers to a protocol for efficiently transmitting Internet-centric wireless data services in a wireless environment.

In addition, IWF (InterWorking Function) refers to a data way (GateWay) equipment that enables wireless data communication in a wireless communication service, CP (Contents Provider) refers to the content (providers) providers, data server is a store that stores the content Refers to the equipment.

At this time, referring to the configuration shown in Figure 4 attached to the configuration of the part called the advertising service server, the advertiser information management unit 102 for managing the subscription information of the advertiser, the advertiser on the Internet homepage The advertiser authentication unit 103 for authenticating the advertiser, the message storage unit 108 for storing a message input by the advertiser whose authentication result is confirmed through the advertiser authentication unit 103, and a wireless communication company. When the member's mobile phone is powered on or in the case of a flip-type mobile phone, if the user opens the flip or waits by selecting the WAP service, the data request reception unit that receives a signal instructing the wireless communication company to transmit an advertisement to the advertisement service system ( 106), a member verification unit (107) that checks membership before sending an advertisement message, and an advertisement message in consultation with a wireless communication company. Data editing unit 110 for editing in accordance with the protocol and form, the transmission unit 111 for transmitting the advertisement message edited through the data editing unit 110, and corresponding to the advertisement transmitted through the transmission unit 111 It is largely composed of a settlement processing unit 113 for the advertiser and the settlement, and a rate conversion processing unit 115 for converting the subscriber score to the amount by cumulatively managing the information of the wireless communication subscriber who received the advertisement.

In addition, reference numeral 104 is a member information database that stores information about wireless communication subscriber members, reference number 105 is an advertiser information database that stores information about an advertiser wishing to place an advertisement, and reference number 109 Is an advertisement message database that stores advertisements that advertisers wish to interpose.

Further, reference numeral 112 is a transmission information database for generating and storing transmission information, that is, a phone number and a WAP advertisement message, and reference number 114 is a database of information between advertisers that stores settlement information for settlement by advertiser. Reference numeral 116 denotes a subscriber fee information database that stores information on communication charges that are exempted by the communication fee according to the accumulated score due to the mobile communication service subscriber receiving the advertisement service.

An operation example of the advertisement service system according to the present invention configured as described above will be described with reference to FIGS. 5 to 7.

5 is an exemplary signal flow diagram of a terminal initial screen changing service capable of a conventional WAP function, and FIG. 6 is a diagram illustrating an advertisement image initial screen setting service of a terminal capable of a WAP function through the advertisement service system shown in FIG. 4. 7 is an exemplary signal flow diagram, and FIG. 7 is an exemplary signal flow diagram of an image service according to an outgoing telephone number of a terminal capable of a WAP function through the advertisement service system illustrated in FIG. 4.

In the accompanying drawings shown in FIG. 5, a button or a function displayed as "Display S / W-1" reads a memory area of a corresponding initial screen image during power-on of the terminal and decodes the corresponding image (including a video). Display on the initial screen.

In the accompanying FIG. 5, a prerequisite is that the downloading of an image (including a video) uses a wireless data (WAP-wireless Internet) function of a terminal and an exchange period in consideration of the size of an image file, etc. The displayed signal processing process illustrates a process of connecting to a CP company, that is, "Image_CP" shown in FIG. 3, by using the WAP function at the terminal side.

Subsequently, the signal processing process indicated by reference number A2 is to select the initial screen of the terminal desired by the user, and substantially occurs after the signal processing process indicated by reference numeral A3, and the signal processing indicated by reference numeral A3. The process is generated again after the signal processing process indicated by reference numeral A2.

In addition, the signal processing procedure indicated by reference number A2 may be provided by the user or selected image as defined by the supplier system. The signal processing process indicated by reference numeral A3 is a process of downloading an image desired by the user and at the same time a process of displaying an image menu so that the user can select any one of various images.

After the signal processing process indicated by the reference number A2, the downloaded image is stored in the internal memory of the terminal (A4), and when the user selects a button or a function indicated by "Display S / W-1", the image is stored in the memory. The image is displayed on the LCD screen through the process of A6.

This operation illustrates a process of a terminal initial screen changing service capable of a general WAP function, and FIG. 6 is a signal flow of an initial image setting screen setting service of a terminal capable of a WAP function through the advertisement service system shown in FIG. 4. Exemplary diagrams, but the same as the signal flow of the accompanying Figure 5 of the signal, detailed description of the operation will be omitted. The difference is that the image transmitted in FIG. 6 is an advertisement image.

Through the above-described process, the technical spirit and operation of the present invention have been described. Hereinafter, the present invention will be described with reference to FIG. 7 attached to an image service according to an outgoing telephone number that can be additionally made by the present invention.

First of all, the prerequisite in FIG. 7 is that the download of an image (including a video) uses a wireless data function of a terminal and an exchange period in consideration of the size of an image file and the like. By linking, the ringer / image is displayed on the terminal according to the calling number.

In the accompanying drawings shown in FIG. 7, the button or function displayed as "Display S / W-2" is compared with the caller number received by the terminal when the call is received and the storage number of the terminal. Display the ringtone and the image stored in the terminal, and if the phone number does not exist has a function to display the basic ringtone and the basic image (initial screen) of the terminal.

The signal processing process indicated by reference numeral C1 illustrates a process of accessing a CP company, that is, "Image_CP" shown in FIG. 3, attached to the terminal using the WAP function.

Subsequently, the signal processing process indicated by reference number C2 is to select the initial screen of the terminal desired by the user, and substantially occurs after the signal process process indicated by reference number C3, and the signal processing indicated by reference number C3. The process is generated again after the signal processing process indicated by reference number C2.

In addition, the signal processing procedure indicated by the reference number C2 may be provided by the user or selected image as defined by the supplier system. The signal processing process indicated by reference number C3 is a process of downloading an image desired by the user and at the same time a process of displaying an image menu so that the user can select any one of various images.

After the signal processing indicated by the reference number C2, the downloaded image is stored in the memory inside the terminal (C4). The operation up to this time is the same as the process of FIG. 5 or 6.

Then, when the incoming signal including the calling number is received from the mobile communication network (C5), when the processor or the user selects a button or a function displayed as "Display S / W-2", the image stored in the memory is displayed. It is accessed through the process of C6 and then displayed on the LCD screen through the process of C7.

In this case, the type of data stored in the internal memory of the terminal in FIG. 7 is shown in Table 1 below.

Caller ID Ringtone Ad image ... 0178911234 Ringtone 1 Company A advertisement ... 0177892345 2 ringtones Company B advertisement ... ... ... ... ...

With reference to FIG. 8 attached to a practical example of the present invention and other embodiments of the present invention described above will be described.

8 is an embodiment of the concept of reducing the technical burden of the above-described embodiments, the above-described embodiments of the present invention when the subscriber is powered on or operating the WAP (Wireless Internet) Downloading advertisements to the WAP every moment through interworking with the network of wireless carriers requires many changes and additional developments in existing networks and terminals.

Therefore, as shown in FIG. 8, the subscriber connects to the advertisement provider as a WAP (D1), downloads the advertisement (D2), and stores the advertisement in a specific memory of the terminal (D3). When the WAP (Wireless Internet) is used, the advertisement stored in the memory is read, the display is performed on the terminal screen (D4), and the total time displayed on the advertisement is accumulated.

If the accumulated advertisement display time is more than the minimum time recognized by the advertiser or the website according to the present invention, and the advertisement is judged to be seen for a specific time, the advertisement disappears and the advertisement benefit unique ID is generated to generate a WAP or When transmitting to the advertisement providing CP (D5) using the SMS, the advertisement CP benefits the subscriber by using this information. The benefits provided are in the form of a discount on the mobile communication fee or payment in the form of a payment for electronic commerce via the Internet (D6).

In detail with respect to the unique ID generation described above, the purpose of generating a unique ID is that the operator does not know whether the customer viewed the advertisement by playing the downloaded advertisement on the actual terminal using the WAP. Therefore, the advertiser can not trust the effect of the advertisement according to the present invention, the operator must objectively prove to the advertiser that the subscriber (ad target) saw the advertisement. And, to be sure to benefit the subscribers who saw the advertisement.

The flow in the case of employing the above unique ID in the present invention is

1. The subscriber accesses the web server system according to the present invention using the WAP function in the terminal.

2. At this time, the subscriber's information (MIN, ESN, Clint_ID, etc.) is transmitted to the web server system according to the present invention.

3. After the web server system of the present invention undergoes self-authentication based on the received information, the web server system generates a "unique-ID (including subscriber information)" using a random number algorithm or the like based on the received information.

4. Create an image advertisement program (exe file, etc.) including "Image + Unique-ID + Image Close and Unique-ID Generation Condition, etc." and download it to the subscriber's terminal.

5. If the subscriber saves the downloaded image advertisement in the specific memory of the terminal and starts the image advertisement (Display on the terminal screen, etc.), the corresponding image advertisement program has seen enough advertisements by the customer (Program Running_Time, Terminal Send Key Transaction Count, etc.). ) Terminates the image display and the like to generate a unique-ID when judged.

6. The generated unique-ID is transmitted from the subscriber terminal to the operator system using ARS, SMS, WAP, etc. (subscriber transmission or automatic transmission from the terminal, etc.).

7. The web server system of the present invention judges which subscriber saw what advertisement by using the received unique-ID, and gives the subscriber a benefit (prize payment through lottery, subsidies for mobile phone usage, reserve payment, etc.), Statistical processing is provided to advertisers to improve the reliability of advertisements and based on this, the profits of operators can be determined.

In the unique-ID system according to the present invention, when a customer who is a subscriber purchases a corresponding product after seeing the above image advertisement, a certain point is established, and the place of purchase of the advertisement (Internet shopping mall, department store, discount store, etc.) corresponds to the corresponding point. By providing additional discounts and giveaways as much as the amount of money, it is possible to increase the number of subscribers for advertisement demand and to increase the sales of advertising agencies. In other words, the subscriber can recognize the unique ID generated after watching the advertisement through the terminal or the homepage of the operator and receive additional discount benefits by inputting the unique ID during the product purchase of the corresponding advertisement. The web operator according to the present invention exchanges information such as subscribers, advertisements, unique IDs, etc. with advertisers (e-commerce CP, distributors, etc.) to confirm that the subscribers have seen the advertisement, and to make a profit through settlement with the advertiser during the transaction. It can be created.

In addition, when a customer purchases a product, a certain amount of money is automatically donated to the donation target (school, religious group, etc.) designated by the customer, and the statistics are processed and provided so that the subscriber contributes to society every time the product is purchased. Using statistical information and certificates, additional profits may be generated through year-end settlement, which may lead to increased purchasing power.

The donation system described above is operated by the Internet web site operated by the system. The e-commerce company, the server and the server are connected to each other, and a member who registers as a member of this site makes an e-commerce transaction through the e-commerce company. The established points may be automatically donated by designating a group to receive a desired donation such as a school or a religious group, and these established points may be achieved by allowing a certain amount to be rewarded.

While the invention has been shown and described in connection with specific embodiments thereof, it will be appreciated that various modifications and changes can be made without departing from the spirit and scope of the invention as indicated by the claims. Anyone who owns it can easily find out.

According to the present invention as described above, according to the present invention by transmitting the advertisement of the advertiser through the service using the wireless data communication function to the wireless subscriber having a mobile phone capable of WAP function of the wireless communication company, Revenue is expected, and wireless carriers increase the call volume, increase in call charges, and subscribers can be reduced to the amount of wireless communication charges they used by converting into the amount as confirmed by checking the advertisement, contributing to the activation of wireless communication. do.

Claims (6)

An internet web server system for constructing an advertisement service system for a mobile communication service subscriber using a wireless application protocol (WAP) function, A member information database for receiving and storing member information of a corresponding mobile communication subscriber from a mobile communication subscriber member or mobile communication service provider desiring to provide an advertisement service; Advertiser certification unit that verifies whether the advertiser is eligible by receiving the relevant information from the advertiser information management unit which manages the subscription information of the registered advertiser when any advertiser on the Internet wants to perform an advertisement by logging in to an internet web server. Wow; A message storage unit for storing the image advertisement message input by the advertiser whose authentication result is confirmed by the advertiser authentication unit; Data that receives a signal from the wireless carrier instructing the wireless carrier to send an advertisement to the advertising service system when the member's mobile phone is powered on or in the case of a flip-type mobile phone when the user opens a flip or waits for the WAP service. A request reception unit; A member verification unit that checks the membership before sending an advertisement message; A data editing unit for editing the advertising message in accordance with a protocol and a form negotiated with a wireless communication company; A transmission unit for transmitting the edited image advertisement message through the data editing unit; A billing and settlement processing unit for settlement with an advertiser corresponding to the advertisement transmitted through the transmission unit; A subscriber score management unit for accumulating and managing the information of the wireless communication subscriber who has received the advertisement; And Advertisement service system through the initial screen of the mobile phone, characterized in that it comprises a rate conversion processing unit for converting the cumulative number of subscriber points managed to pay for the call charges of the wireless communication subscriber. The short message transmission service broadcasting function of claim 1, wherein the advertisement service system is connected to a server of an e-commerce company, and a predetermined point is established when the member purchases an item through the e-commerce company. Advertisement service system for wireless communication subscriber using. The system of claim 2, wherein the points are rewarded with money and donated to a donation group by designation of the member. Claims [1] A method of displaying an advertisement image in an advertisement service system on a display means of a terminal for a mobile communication service subscriber using a wireless application protocol (WAP) function. A first step of accessing the advertisement service system using the WAP function on the terminal side; A second process of selecting one of a plurality of advertisement images presented by the advertisement service system and selecting and downloading an initial screen of a terminal desired by the user; A third process of storing the advertisement image downloaded through the second process in a memory inside the terminal; And And a fourth process of reading the memory area of the corresponding initial screen image stored through the third process when the power-on operation or flip-open of the terminal is read and decoding the same to display the corresponding image (including a video) on the initial screen. Terminal-side advertising display method of the advertising service system through the initial screen of the mobile phone. Claims [1] A method for displaying an advertisement image of an advertisement service system on a display means of a terminal for a mobile communication service subscriber using a wireless application protocol (WAP) function. A first step of accessing the advertisement service system using the WAP function on the terminal side; A second process of selecting one of a plurality of advertisement images presented by the advertisement service system and selecting and downloading a display screen corresponding to a calling number set by a user; A third process of storing the advertisement image downloaded through the second process in a memory inside the terminal; And When the incoming signal including the calling number is received from the mobile communication network, when the incoming call is received by the processor or the user inside the terminal, the calling number received by the terminal is compared with the stored number of the terminal. Displaying a ringtone and an image, and if a corresponding telephone number does not exist, a terminal of an advertisement service system through an initial screen of a mobile phone, comprising a fourth process of displaying a basic ringtone and a basic image (initial screen) of the terminal; Side advertising display method. Claims [1] A method for displaying an advertisement image of an advertisement service system on a display means of a terminal for a mobile communication service subscriber using a wireless application protocol (WAP) function. A first step in which a subscriber accesses an advertisement provider by WAP, downloads the advertisement, and stores the advertisement in a specific memory of the terminal; A second step of the terminal reading the advertisement stored in the memory when the subscriber uses the WAP, displaying the advertisement on the terminal screen, and accumulating the total time for displaying the advertisement; A third process of generating an advertisement benefit unique ID if it is determined that the advertisement display time accumulated through the second process is longer than a minimum time recognized by the advertiser and the advertisement is viewed for a specific time; And And a fourth process of transmitting the advertisement benefit unique ID generated through the third process to an advertisement service system for approval.