KR20010081887A - Advertising method of on-line service which the user make substitute advertisement and on-line advertising systems for the above mentioned - Google Patents

Abstract

The present invention relates to an online advertising method that allows an online service user to select one of the advertisements presented by the user when accessing the online service, and automatically posts the selected advertisement on the online service to allow multiple viewing. The advertiser of the advertisement selected by the service user pays the advertisement fee so that the user can use the online service or get various additional profits at a low price or free of charge, and the advertiser spends an appropriate advertisement fee through the execution of the advertisement by scientific figures. The present invention relates to an advertising method for an online service that can maximize an advertising effect and an online advertising system for the same.

The online advertising system for the advertising method in the online service for this purpose, the user's terminal, an online service providing server that is connected to the user's terminal online to provide a service to the user, and is connected to the online service providing server It is composed of a manager server that manages data about the number of exposure of the advertisement exposed by the user and the total number of impressions for each advertiser in the service.

Accordingly, an advertiser providing an advertisement to the online service can easily expose the advertisement to multiple users by actively posting advertisements, and in detail, the DB regarding the exposure amount of each advertisement is recorded and accumulated in the manager server. It can grasp | ascertain, and it becomes possible to make an accurate advertising expenditure based on the said data. In addition, users of the online services that actively post advertisements can use the online services at low cost or free of charge, and receive appropriate rewards such as a certain amount and prizes in proportion to the number of times they actively expose the advertisements. It works.

Description

ADVERTISING METHOD OF ON-LINE SERVICE WHICH THE USER MAKE SUBSTITUTE ADVERTISEMENT AND ON-LINE ADVERTISING SYSTEMS FOR THE ABOVE MENTIONED}

The present invention relates to an online advertising method that enables online service users to actively participate in an advertisement on an online service, and more particularly, selects a desired advertisement from among advertisements presented by an online service providing server when the online service user accesses the online service. If the user transmits data to the online service providing server to communicate to other users who use the online service during the access time, the selected advertisement is linked to the data and delivered to the delivery target of the doctor. Thus, the present invention relates to an online advertisement method for allowing a user to receive various rewards corresponding to the number of advertisement exposures. Thus, in view of the characteristics of the online service that users who have a common point in personal matters such as age, hobbies, region, gender, etc., use the service together, the advertiser is a specific user group of the online service including the user. Can be used to continuously and repeatedly show ads.

Advertisements in online services, including the Internet, are typically ordered by an online service provider regardless of the intention of the online service provider to cover the costs of providing the service or to generate revenue beyond the cost. Is indiscriminately exposed to online service users. In such an online advertising method, not only the opportunity for online service users to participate in advertisements is fundamentally excluded, but the direct benefits do not return to online service users. In addition, there is an unreasonable point in that an advertiser cannot specify a target for viewing his or her own advertisement, so the advertisement fee for the entire service user must be paid irrespective of the actual advertisement effect.

In order to alleviate these drawbacks, various methods such as the service operator posting various advertisements, allowing the service user to visit the advertiser's homepage by clicking on the advertisement, and distributing profits to the service user have appeared. However, the above method also has disadvantages in that it takes unnecessary time, effort, and access cost, such as allowing the user to visit the advertiser's homepage by clicking on an advertisement banner that is irrelevant to the use of the service he / she wants to obtain a profit. .

The present invention has been made to solve the above problems, it is possible to generate a sufficient profit only by the use of the service that the user wants without unnecessary effort by the online service users, including the Internet, and only limited to the appropriate advertising target from the advertiser's perspective It aims to provide an online advertising method that can maximize the effect of advertising by continuously and repeatedly exposing the contents of advertising by active participation of selected online service users.

1 is an exemplary view showing an advertisement in an online service according to the prior art.

Figures 2a, 2b, 2c, 2d, 2e is an exemplary view showing a preferred embodiment of the advertising method in the online service by the advertisement posting of the user according to the present invention.

3 is a structural diagram illustrating a state in which an online advertisement system for an advertisement method in an online service by an advertisement posting of a user according to the present invention is connected online.

4 is a system configuration diagram illustrating an online advertising system for an advertising method in an online service by an advertisement posting of a user according to the present invention.

5 is a flowchart illustrating a process in which the user uses the online service by the advertisement method in the online service by the advertisement posting of the user according to the present invention.

6 is a flowchart illustrating an operation process of an online service providing server by an online advertisement system for an advertisement method in an online service by posting an advertisement of a user according to the present invention.

7 is a flowchart illustrating an operation process of an administrator server by an online advertisement system for an advertisement method in an online service by posting an advertisement of a user according to the present invention.

<Explanation of symbols for the main parts of the drawings>

D100: Terminal D200: Computer Network

D300: Online Service Providing Server D310: Member DB

D320: Advertising DB D400: Administrator Server

D410: User Information DB D420: Advertiser Information DB

In order to achieve the above object, an advertisement method for an online service by posting an advertisement of a user and an online advertisement system for the same according to the present invention provide a hierarchy of targets (for example, age, hobby, etc.) that an advertiser provides an advertisement. Notifying the online service provider to advertise to a subject who meets the conditions by limiting a group of users having a common feature in a star, region, gender, etc .;

Recording, by the online service provider, a condition relating to a defined layer together with an expression of an advertisement provided from the advertiser in an advertisement DB of an online service providing server;

Notifying the manager server of the online service provider to add a type of advertisement to the advertiser information DB of the manager server;

A user of the online service operating a terminal to access and log in to a server providing the online service;

The online service providing server retrieves the member information of the logged-in user from the member DB, checks whether it corresponds to the condition recorded in the advertisement DB, and extracts expressions of the advertisement corresponding to the condition from the advertisement DB to the user. Presenting;

Selecting one of the expressions of the advertisement presented by the online service providing server by the user logged in to the online service providing server;

Transmitting data comprising an ID of the user and an advertisement code of a selected advertisement from the online service providing server to an administrator server;

The administrator server, which has received the data consisting of the ID and the advertisement code, retrieves the ID in the data from the user information DB D410, records the advertisement code in the data in the currently selected advertisement code item of the retrieved ID, and the online service. Transmitting data configured as confirmation signals to a providing server;

The online service providing server that receives the data composed of the confirmation signal provides the online service to the user, writes a post on an electronic bulletin board while the user uses the service, or communicates with another user in a chat service. When transmitting data to the online service providing server in order to communicate to other users using the online service, the selected advertisement is combined with the data in an appropriate form and delivered to the delivery target of the doctor, and the manager server transmits the data. Transmitting data configured with the user's ID;

Receiving the data composed of the ID, the administrator server retrieves the ID in the data from the user information DB, adds 1 to the numerical value of the advertisement exposure item of the ID, and records the advertiser information by referring to the currently selected advertisement code of the ID. Adding 1 to the numerical value of the exposure amount of the advertisement code item among items of a DB and recording the same;

The online service provider requests the advertiser to execute an appropriate advertisement cost based on the advertiser information DB in which the exposed advertisement amount is accumulated, and a predetermined amount or prizes are based on the advertisement exposure amount accumulated in the advertisement exposure amount item of the ID in the user information DB. It characterized in that the step consisting of providing to the user.

In order to achieve the above object, the terminal of the user of the online service according to the present invention accesses the online service providing server to use a service provided by the online providing server. It is desirable to include software, a communication device for using the online service, and the like.

The computer network according to the present invention for achieving the above object must be configured such that the online service user can use the online service by connecting the terminal of the online service user and the online providing server regardless of wire or wireless.

In order to achieve the above object, an online service providing server according to the present invention comprises an application for processing the above procedure and providing an online service to an online service user, and an ID, password, name, gender, Gender, together with a member DB containing information provided to the online service provider by the terms and conditions of the online service user, such as age, location, and hobbies, as well as an expression of the advertisement provided by the advertiser and an ad code for classifying the advertisement from other advertisements. It is preferable that the advertisement DB includes conditions related to the group of users that the advertiser wants to advertise, such as age, region of residence, hobby, etc., and should have hardware necessary to connect the terminal of the online service user to the computer network.

Manager server according to the present invention for achieving the above object is preferably connected to the online service providing server on a separate line from the computer network for security, by processing the data received from the online service providing server Application required for integrating advertisement exposure for each user and advertiser, ID items for maintaining identity with the user's ID recorded in the member DB of the online service providing server, and advertisements exposed by the user to whom the ID is assigned. Is recorded in the user information DB including the advertisement exposure item in which the exposure amount of the cumulative exposure is accumulated, the currently selected advertisement code item in which the code of the advertisement currently selected by the user assigned the ID is recorded, and the advertisement DB of the online service providing server. Match ad code entries that can maintain the same identity as the This code composed by the advertiser information DB that contains the ad exposures items that exposure to the integration of the online ad service users was exposed preferred.

Hereinafter, with reference to the accompanying drawings will be described in detail the advertising method on the online service by the user's advertising posting according to the present invention.

The terms to be described below are defined in consideration of functions in the present invention, which may vary according to the intention or custom of a person skilled in the art, and the definition should be based on the contents throughout the present specification.

FIG. 1 illustrates one of advertisement methods in a conventional online service, and the online service provider receives an arbitrary advertisement and is displayed on the display device of the terminal of the entire online service user regardless of the intention of the online service user. Without limiting what the advertiser wants to advertise, it is indiscriminately exposed to all users of the online service so that the advertiser can execute unnecessary advertising costs, and the online service user is charged with an economic burden by collecting a separate online service fee. It is a form of conventional online service.

2A, 2B, and 2C illustrate an advertising method in a chat service, which is one of preferred embodiments of an advertising method on an online service by an advertisement posting of an online service user according to the present invention. The conditions of the target to be advertised are stored in the advertisement DB of the online service providing server, and when the user of the online service logs in, the member DB of the user is searched and the advertisements corresponding to the conditions among the advertisements stored in the advertisement DB are presented to the user. To select one of them, and attach the selected advertisement to the contents of the conversation sent by the online service user to the online service providing server for communication to other users so that the user who uses the service is shown. It is.

FIG. 2A is a representative diagram showing the above contents, and as shown at the bottom of FIG. 2B, when the conversation contents are inputted into the conversation input window and the enter key is transmitted, the conversation contents are transmitted to the online service providing server. As shown in the lower part, the advertisement selected by the user is attached to the conversation contents transmitted to the other user, so that the advertisement can be posted by the direct participation of the online service user. In addition, the advertisement displayed as described above is accumulated by the administrator server in the same manner as the above step, so that the online service user is appropriate amount based on the advertisement exposure amount accumulated in the user information DB of the administrator server in exchange for posting the advertisement to another user. You will be rewarded with prizes and prizes.

2D and 2E illustrate an advertisement method in an electronic bulletin board service which is one of preferred embodiments of an advertisement method on an online service by an advertisement posting of an online service user according to the present invention. To store the condition of the desired target in the advertisement DB of the online service providing server, search for the user's member DB when the user of the online service logs in, and present the advertisements matching the conditions among the advertisements stored in the advertisement DB to the user. When one of them is selected and an online service user creates a post and posts it on a bulletin board, when the user selects one of the attached advertisements and displays it on the bulletin board, as shown in FIG. Furthermore, the contents of the post posted by the user as shown in FIG. When a user of a commercial service wants to see, the advertisement exposed by the user's active choice can be viewed.

In this case, as in the above-described chat service, as the number of exposures is accumulated by the administrator server as in the above-described steps, the user who posts the bulletin board service may receive an appropriate amount or prize in exchange for exposing the advertisement to other users. You will be rewarded.

3 illustrates a structure in which an online advertisement system for an advertisement method in an online service by posting an advertisement of a user according to the present invention is connected to an online state, and includes a terminal D100 and a member DB D310 of an online service user. And an online service providing server D300 including an advertisement DB D320, a manager server D400 connected to the online service providing server and including a user information DB D410 and an advertiser information DB D420, and these. It consists of a computer network (D200) for connecting.

Figure 4 shows the configuration of a system showing the advertising method on the online service by the advertisement posting of the online service user according to the present invention, the online service providing server (D300) and the manager server (D400) for managing advertisement exposure, The online service user terminal (D100) and a computer network (D200) connecting them.

The online service providing server D300 includes a member DB D310 of the online service users and an advertisement DB D320 composed of data representing advertisement contents of advertisers, and the manager server D400 connected thereto is connected to the online DB. It includes a user information DB (D410) for accumulating and managing the number of advertisement posting of each user from the service providing server (D300), and advertiser information DB (D420) for accumulating and managing the number of advertisement exposure for each advertiser. However, such an online service providing server (D300), member DB (D310), advertising DB (D320), administrator server (D400), user information DB (D410), advertiser information DB (D420) is not necessarily implemented separately. It may also be integrated and implemented as a normal computer system.

5 is a flowchart illustrating a process of using an online service by a user by an online advertisement system for an advertisement method in an online service by posting an advertisement of the user according to the present invention. D100 is started (S510), and accesses the online service providing server D300 through the computer network D200 (S520) to start a login procedure.

At this time, a different procedure is performed depending on whether the connected user is a member registered in the member DB D310 of the online service (S530), and if the user is connected to the member DB D310 of the online service providing server. In the case of not being a registered normal member, the member registration procedure (S535) is to be performed, and according to the terms and conditions of the online service, information on his / her desired ID, password, name, gender, age, region of residence, hobbies, etc. is displayed on the online service. By providing to the provider, the member DB (D310) of the online service providing server and the user information DB (D410) of the administrator server to generate (S536) and then log in again.

If the user is a registered user, the user inputs an ID and a password in the input box, and the online service providing server D300 registers the input ID and password in the member DB D310 of the online service providing server. If the password is matched against the password, the login is allowed (S540).

After the process is completed, the online service providing server D300 extracts the expressions of the advertisement corresponding to the user from the advertisement DB D320 by comparing the information of the member DB D310 with the conditions of the advertisement DB D320. Present to the user, and the user selects one of them (S550).

The online service providing server D300 transmits data consisting of an ID of a user and an advertisement code of a selected advertisement to the manager server D400, and the manager server D400 transmits the user item of the user information DB D410. The advertisement code of the data is recorded in the selected advertisement type item in step S555.

When this process is completed, the user can use the online service (S560). Thereafter, when the user starts using the online service and transmits data to the online service providing server in order to communicate to another user who uses the online service as described above (S570), the online service providing server ( D300 combines the expression of the selected advertisement with the data and delivers it to the delivery target of the doctor (S580), and notifies the manager server D400 of data consisting of the ID of the user who exposed the advertisement.

Receiving the data composed of the ID, the manager server D400 adds 1 to the numerical value of the advertisement exposure item of the ID of the user information DB D410, and refers to the advertiser information DB (referring to the currently selected advertisement code of the ID). In step S420, 1 is added to the numerical value of the advertisement exposure item of the advertiser to which the code is assigned (S585).

6 is a flowchart illustrating an operation process of an online service providing server by an online advertisement system for an advertisement method in an online service by an advertisement posting of a user according to the present invention, and the online service providing server D300 is operated. When the application for providing the processing of the advertisement and the online service is executed in the online service providing server D300 (S600), the user waits for a connection signal from the terminal D100.

When the access signal is received (S610), the online service providing server (D300) is a terminal (D100) of the user who sent the access signal according to the executed application program, including a member ID input field, a password input field and a member registration button, etc. After transmitting the screen data (S620), the data is received and read from the user terminal (D100), and the following procedure is performed according to the contents of the data (S630).

When data indicating that the member registration button is clicked is received from the user's terminal D100, a button for clearly displaying on the user's terminal D100 the terms of use of the online service and the agreement with the user's agreement ID and password which the user wishes to use when the screen data consisting of a button indicating rejection is transmitted and the data indicating that the button indicating the consent is clicked is received from the user's terminal. Screen data composed of a form for inputting data such as name, gender, age, region of residence, hobby, etc. to the terminal of the user (S640), and the desired ID, password, name, gender, age, When data such as a living area or a hobby is received (S641), the data is added to the member DB D310 and recorded. After that (S642), the data composed of the new member display and the user ID is transmitted to the manager server D400 (S643). Upon receiving the data composed of the new member indication and the user ID, the manager server D400 adds the ID to the user item of the user information DB D410 and transmits the data composed of the confirmation signal. On-line service providing server (D300) that has received the data consisting of a confirmation signal from the administrator server (D400) (S644) screen data including a member ID input field, password input field and membership registration button, etc. in the user terminal (D100) To transmit again (S620).

When data consisting of ID and password is received from the user's terminal D100, the ID and password among the received data are retrieved from the member DB D310 of the online service providing server D300 (S650).

If the data corresponding to the received data does not exist in the member DB D310, the screen data is transmitted again to the user terminal D100 (S620).

If data that matches the received data exists in the member DB D310, the member information of the ID of the member DB D310 is searched for, and compared with the condition recorded in the advertisement DB D320. In operation S651, the advertisement expression and the advertisement code of the advertiser satisfying the user's member information are extracted from the advertisement DB D320, and then the advertisement expression data including each of the extracted advertisement codes and one of them. The screen data composed of the phrase requesting to select is transmitted to the user's terminal D100 (S652) to accept the user's selection.

When the data consisting of the advertisement code is received from the user's terminal (D100), the online service providing server (D300) assumes that the user has selected one advertisement (S653), the user's ID and the advertisement code The configured data is transmitted to the manager server D400 (S654).

The manager server D400 receiving the data composed of the ID and the advertisement code records the advertisement code in a currently selected line item of the ID found by matching the ID with the user information DB D410, and the online service. The data configured as a confirmation signal is transmitted to the providing server D300 (S655).

When the data composed of the confirmation signal is received, the online service providing server D300 starts to provide a service to the user (S656). In this case, when the user transmits data to the online service providing server in order to communicate to another user who uses the online service (S657), the online service providing server combines the data with the expression data of the selected advertisement. The doctor transmits the data to the delivery target of the doctor (S658) and simultaneously transmits the data configured with the ID of the user to the manager server (D400) (S659).

The manager server D400 receiving the data composed of the ID compares the ID with the user information DB D410 and adds 1 to the numerical value of the advertisement exposure amount of the ID and refers to the currently selected advertisement code of the ID. 1 is added to the numerical value of the advertisement exposure amount of the code of the advertiser information DB D420.

7 is a flowchart illustrating an operation process of an administrator server by an online advertisement system for an advertisement method in an online service by posting an advertisement of a user according to the present invention, wherein the administrator is connected to the online service providing server D300. When the server D400 is activated (S700), an application program for processing data received from the online service providing server D300 and managing the user information DB D410 and the advertiser information DB D420 is executed ( In operation S710, data transmission from the online service providing server D300 is awaited.

As described above with reference to FIG. 6, the data sent from the online service providing server D300 to the manager server D400 includes data composed of a new member indication and ID, data composed of ID and advertisement code, and ID. There are three types of data, and the manager server D400 reads (S730) which type of data the data received from the online service providing server D300 corresponds to and performs different processing procedures.

If the data received from the online service providing server D300 is data consisting of a new member indication and an ID, the ID is regarded as a new member, and the user information DB D410 of the manager server D400 is used. The ID is added to the user item at step S740, and the data configured as a confirmation signal is transmitted to the online service providing server D300 at step S740.

If the data received from the online service providing server D300 is data consisting of an ID and an advertisement code, it is assumed that a user to whom the user ID has been assigned has logged in to the online service providing server D300, and the ID is determined. The user information DB (D410) of the manager server (D400) is searched (S750), the current selection line item of the ID found as a result of the search is replaced with the advertisement code in the data and recorded (S751), and the online service is provided. The data composed of the confirmation signal is transmitted to the server D300 (S752).

If the data received from the online service providing server D300 is data composed of IDs, the user to which the user ID is assigned is regarded as exposing an advertisement on the online service, and the ID is regarded as the manager server D400. Search in the user information DB (D410) (S760), add 1 to the numerical value of the advertisement exposure amount of the searched ID (S761), read the currently selected advertisement code of the searched ID (S763), and The advertiser information DB D420 of the manager server D400 is searched (S762), and 1 is added to the numerical value of the exposure amount of the searched code (S764).

Accordingly, the manager server (D400) can accurately calculate the number of times the advertisement of the advertiser selected by the user using the service provided by the online service server (D300) is connected to the online service server (D300), Advertisers can efficiently execute advertising costs, and the users of the online service transmit the data to the online service providing server to communicate with other users, and are combined with the data and delivered to the doctor's delivery target. Depending on the number of impressions of the expression, the advertiser may receive a certain amount of money, which is a part of the advertising fee paid from the advertiser, or obtain additional benefits.

As described above, the preferred embodiments of the present invention have been described in detail, but the above embodiments do not limit the scope of the present invention, and those skilled in the art to which the present invention belongs, Various modifications may be made to the invention without departing from the technical construction and scope of the invention as set forth in the specification and claims.

According to the advertisement method in the online service by the advertisement posting of the user according to the present invention, the advertisement company providing the advertisement can easily expose the advertisement to the multiple by the active advertisement posting of the users, the effect of the administrator server The data recorded and accumulated in the data can be easily identified in detail, scientific advertisements can be executed, and efficient advertising spending can be achieved. In addition, users who actively post advertisements can use online services while receiving appropriate rewards in proportion to the number of times they actively display advertisements. Thus, the provision and use of online services will be dramatically promoted, and the effect of promoting the development of the information society will be obtained.

In addition, since the advertising method in the online service by the advertisement posting of the user according to the present invention can be made in all the online services without borders, the economic effect is also enormous.

Claims (7)

When a user logs in to an online service providing server in which an advertisement DB is stored, an expression of an advertisement selectable from the advertisement DB is presented to the user, and if the user selects one of them, the user is connected to the online during the access time. In the case of transmitting data to the online service providing server in order to communicate to other users who use the service, the expression of the selected advertisement is combined with the data to be delivered to the delivery target of the doctor. Advertising method The method according to claim 1, wherein the online service providing server retrieves the advertisement code of the advertisement expression selected by the logged in user from the advertisement DB and delivers it to the administrator server to record the currently selected advertisement code of the ID given by the user in the user information DB. After When the user transmits data to the online service providing server to communicate to another user who uses the online service during the access time, the online service providing server combines the selected advertisement with the data to deliver the doctor. Transmit the data composed of the user's ID to the administrator server while being delivered to the target; The administrator server retrieves the ID in the data from the user information DB, adds 1 to the numerical value of the advertisement exposure item of the ID, and records the selected advertisement code among the items in the advertiser information DB by referring to the currently selected advertisement code of the ID. By adding 1 to the numerical value of the item's exposure, Accumulation of the amount of advertisements exposed by the user and the cumulative number of times the advertisement of the advertiser is exposed by all users who have selected the advertisement can be accurately determined. The online service according to claim 1 or 2, wherein the provider of the online service provides the user with a predetermined amount or prize based on a user information DB in which the cumulative number of times the advertisement is exposed by the user is recorded. Advertising method The method of claim 1, wherein when the user of the online service transmits data to the online service providing server to communicate to other users, the expression of the advertisement is combined with the data to be delivered to the delivery target of the doctor. How to advertise on online services The user of claim 1, wherein the provider of the online service receives a condition from the advertiser providing the advertisement to limit the hierarchy of the object to be advertised, records the condition in the advertisement DB, and the user logs in. Advertisement in the online service, characterized in that the information is retrieved from the member DB to extract the expressions of the advertisement that satisfies the condition is presented to the logged-in user to select the advertisement so that the advertiser can only expose the advertisement to the desired advertising target Way A user terminal which accesses an online service providing server and uses a service provided by the online service providing server; A computer network configured to connect a user's terminal and an online service providing server to enable an online service user to use the online service; Distinguish an application from an advertisement for providing an online service including an advertisement to an online service user, a member DB including information provided by the online service user to an online service provider, an expression of an advertisement provided from an advertiser, and the advertisement from another advertisement. An online service providing server including an advertisement DB including an advertisement code and a condition regarding an advertisement target user group that an advertiser wants to advertise; An application program required to process data received from the online service providing server to integrate an advertisement exposure amount for each user and advertiser, and an ID capable of maintaining identity with an ID of a user recorded in a member DB of the online service providing server. A user information DB including an advertisement exposure amount in which the exposure amount of the item and the advertisement exposed by the user assigned with the ID is accumulated and the currently selected advertisement code item in which the code of the advertisement currently selected by the user assigned the ID is recorded; And advertiser information including an advertisement code item capable of maintaining identity with an advertisement code recorded in an advertisement DB of the online service providing server, and an advertisement exposure item in which an exposure amount of an advertisement exposed by the online service users is accumulated for each code. It is composed of administrator server including DB. Online advertising system for advertising methods in online services The method according to claim 6, wherein the online service providing server is a member DB including the user's ID, password, name, gender, age, region of residence or hobby provided from the online service user to the online service provider and the advertisement provided from the advertiser An advertisement DB comprising an expression DB and conditions relating to the target audience of advertisers the advertiser wishes to advertise, together with an advertisement code for classifying the advertisement from the other advertisement. Advertising system