KR20000072703A - Method and apparatus for online shopping mall system to facilitate reduced prices when marketing data are inputted - Google Patents

Abstract

PURPOSE: A method for providing price reduction online shopping mall system through marketing information input is provided to reduce the sales price when a user responds to the survey questions or reads the given advertisement, to adjust the marketing information according to the purchaser's preferences and the specifics of the selected item, and to easily receive market research information needed by the manufacturers. CONSTITUTION: A method for providing price reduction online shopping mall system through marketing information input is composed of upload, search, response, and reduction. The market research information that includes detailed description of the product and the discount prices in accordance to the survey results is provided to the online shopping mall operator and the operator creates a product DB and a market research DB. The operator uploads the product DB to the shopping mall server to enable the purchasers to search the DB. A purchaser connects to the shopping mall server, requests to use the shopping mall, searches the product information in the product DB, and selects a purchase product. The server provides the product information and the market research information of the selected product to the purchaser's system. The purchaser responds to the server and the server provides the designated discount amount for the purchaser in response to the purchaser's survey response.

Description

Method and apparatus for online shopping mall system to facilitate reduced prices when marketing data are inputted}

The present invention relates to a method for collecting price and marketing information in an online shopping mall, and more particularly, in response to a market research questionnaire or purchasing a given advertisement, a sale price is reduced to increase customer attraction. The present invention relates to a method and apparatus for providing a price reduction online shopping mall system through inputting marketing information for easily obtaining marketing information required by product suppliers.

As a method of discounting prices in online shopping malls, it was common to provide advertisements to shopping mall users and to provide discounts to buyers who viewed the advertisements, such as the US patent of Cyber Gold (US Patent 5794210). .

However, in this method, the buyers receive only the advertisement screen for the price discount, and the actual interest in the provided advertisement decreases, and thus the advertisement effect due to the advertisement provision is unknown. In particular, advertisements that are randomly provided irrespective of the characteristics of the buyers cause free and indifference to the buyers, and cause overuse of advertisements that are meaningless to the advertisers.

Many commodity suppliers are also keenly interested in market research data such as buyers' awareness of their products, interests, and requirements. However, in the case of market research targeting a large number of unspecified people, there are problems such as reliability of the survey results due to inconsistency with the target customers, and thus, the recent market is a concept of relational marketing. The company needs steady marketing activities, including market research, to target major customer groups rather than the unspecified majority.

In the case of the survey, which is the main method of market research, it is difficult to derive more in-depth results in the method of providing the predetermined questions uniformly and asking for answers, and it is urgent to provide the questions that change in real time according to the responses of the respondents. It is true.

SUMMARY OF THE INVENTION An object of the present invention is to provide a method and apparatus for providing a price reduction online shopping mall system through input of marketing information at which a sale price is discounted when a product is purchased, a market survey questionnaire, or a given advertisement is viewed. It is to provide a method and apparatus for providing a price reduction online shopping mall system through input of marketing information determined by a questionnaire or the content of the advertisement according to the characteristics of the buyer and the selected product.

Another object of the present invention is to provide a method and apparatus for providing a price reduction online shopping mall system through inputting marketing information for easily obtaining market research information required by product suppliers.

Another object of the present invention is to provide a method and apparatus for providing a price reduction online shopping mall system through inputting marketing information that can be easily applied to an existing online shopping mall system.

1 is a work flow diagram of the system of the present invention.

2 is a schematic diagram of the system of the present invention.

3 is a specific example of a search result screen of a purchased product of the present invention.

4 is a specific example of a purchase decision or discount request inquiry screen of the selected product of the present invention.

5 is a specific example of the questionnaire providing screen for the discount request of the present invention.

6 is a specific example of the advertisement selection screen for the discount request of the present invention.

<Description of the symbols for the main parts of the drawings>

10: General description 11: Price

21: Product Details 22: Starting Price

23, 35, 44: Purchase input form 24, 36, 45: Discount input form

31: Market Research Questions 32: Multiple Choice Responses

33, 42: Estimated discount 34, 43: Current selling price

41: hypermedia

100: shopping mall server 200: buyer system

300: product provider system 400: advertising provider system

500: payment system 600: computer network

In order to achieve the above object, the present invention provides a discounted price and market research data collection method in the online shopping mall, and more particularly, when the product is purchased in the online shopping mall, presenting a discounted price according to the buyer's intention, As an example, the present invention provides a method and apparatus for providing a price reduction online shopping mall system through inputting marketing information, by conducting a market research and providing the result to a product provider, or inducing a user to view an advertisement provided from an advertisement provider. .

Hereinafter, described in detail with reference to the accompanying drawings.

1 is a flowchart illustrating a method for providing a price reduction online shopping mall system through marketing information input of the present invention, wherein a product supplier includes a product description including a detailed description of a selling product and a starting selling price, and a discount according to a market research questionnaire and a survey response; Providing market research information including a predetermined amount to an online shopping mall operator, wherein the operator prepares a product database (D / B; hereinafter referred to as D / B) and a market research D / B with respect to the information. In the second step, the operator uploads the product D / B to the shopping mall server 100 so that buyers can search the shopping mall server 100 through the purchaser system 200 and the computer network 600. A third step of requesting the use of the shopping mall by accessing the mobile terminal, and the connected buyer searches for the product information in the product D / B of the shopping mall server 100 and purchases the purchased product. In a fourth step of selecting, the shopping mall server 100 provides the product information and market research information of the product selected by the buyer to the purchaser system 200 through the computer network 600, and accordingly, the buyer The server 100 responds to the server 100, and the shopping mall server 100 sets a sale price based on a sale price reflecting a predetermined discounted price according to a buyer's response to a questionnaire included in a start sale price or the market research information. It consists of a purchasing phase where transactions are made.

More specifically, in the purchasing step, the shopping mall server 100 provides the product information including the starting selling price of the product selected by the buyer to the buyer system through the computer network 600, and provides the buyer with the selected product. In the fifth step of inquiring whether to purchase at the starting selling price or to withhold the purchase decision and to make a discount, when the buyer selects the discount in the fifth step, the shopping mall server 100 The market research questionnaire in the market research D / B and the corresponding discounted amount are provided to the purchaser system 200 through the computer network 600 together with the current selling price and product information, and the buyer is provided with the selected product. Step 6, inquiring whether to purchase at the selling price or to receive a price discount in response to the market research questionnaire When a purchaser requests to purchase the selected product at the current selling price or inputs a response to the market research questionnaire, and responds to the market research questionnaire in the seventh step, the response details are displayed. Eighth step of analyzing and storing in the market research D / B, the sale price discounted from the starting selling price as the current selling price by the cumulative amount of the discounted amount corresponding to the answered questionnaire to determine whether the additional discount In the ninth step, if the additional discount is possible in the ninth step, returning to the sixth step, or if the additional discount is not possible in the ninth step, the tenth step of providing a non-additional discount message to the buyer; In the tenth step, if a non-discountable message is provided or the buyer requests the purchase in the fifth or seventh step, The eleventh step of providing a possible payment method, inquiring a payment method desired by the buyer, and requesting the payment system 500 to approve payment using the starting selling price or the current selling price as the payment amount for the payment method selected by the buyer. , And when the payment system 500 approves the payment, the operator provides the payment approval details, the selected product details, and the collected question and answer together with the user information to the product provider, and the purchase notification to the purchaser. It consists of a twelfth step to provide.

In order to execute the above steps, the apparatus for providing a price reduction online shopping mall system through the marketing information input of the present invention, as shown in FIG. 2, includes a connection unit, an interface unit, an operating system, an Internet protocol, a WWW server, and an online shopping mall execution unit. , D / B management department, market research D / B, advertisement D / B, product D / B, buyer D / B, store and manage product information, market research information, advertisement information, user information, and computer network Through the 600, the shopping mall server 100, a browser, an operating system that provides product information, a market research questionnaire, an advertisement content, and provides an online shopping mall for receiving a product purchase request, a market survey questionnaire response, and purchaser identification information. And an internet protocol, an interface unit, an input unit, an output unit, and a connection unit, access the computer network 600, select a product to be purchased in a shopping mall provided by the shopping mall server, Buyer system 200, a browser, which responds to a market research questionnaire related to the market research information provided with the information of the selected product or browses the advertisement contents provided with the information of the selected product, and provides user information and a purchase request. , Operating system, internet protocol, interface unit, input unit, output unit, and connection unit, and provide the product information and market research information, use the market research questionnaire response data responded by the user, and discount corresponding to the survey response Commodity provider system 300, browser, operating system, Internet protocol, interface unit, input unit, output unit, connection unit that provides the amount of money, and executes the processing of the product requested to purchase, provides advertisement information, advertisement viewing Ad provider system (400), browser, operating system, Internet protocols, interfacing providing discounts for A payment system 500 which is composed of a part, an input unit, an output unit, and a connection unit, analyzes the payment request of the operator system and the purchaser information provided by the purchaser system 200, and determines whether to approve a transaction, and the shopping mall server 100. , A buyer network 200, a product provider system 300, an advertisement provider system 400, and a computer network 600 connecting the payment system 500.

In addition, the shopping mall server 100 permits the use of the shopping mall by confirming the identity of the connected buyer, the program receiving the sales product information, the market research information, the advertisement information from the product provider system 300 or the advertisement provider system 400. Program that receives user information from a buyer who wants to join or newly register, provides a product information screen including a sale price to a buyer, and provides a screen to search for and select a product to purchase. A program that provides a possible questionnaire and receives a response to the questionnaire, reads an advertisement, calculates a discounted amount by adding up a discounted amount according to a buyer's response, or adds up a discounted amount based on a buyer's advertisement. Calculate the current selling price by subtracting the discount amount from the starting selling price. A program for withdrawing surveys from the market research D / B according to a predetermined program, purchaser's personal information, already purchased product history, current selection product, and selection criteria predetermined according to the existing response contents, the survey response, the buyer's response An online shopping mall execution unit divided into a storage device for storing a program for notifying the product provider system 300 of the personal information, a list of selected products and a final selling price, and an operator for driving the program;

A market research D / B for storing a cumulative discount amount of the buyer surveys requested by the product supplier, the discounted estimated amounts of the surveys, and the discounted estimated amounts of the surveyed responses;

An advertisement D / B that stores an accumulated discount amount of advertisements provided by the advertisement provider, discounted amounts for the advertisements, and discounted amounts for discounted advertisements among the advertisements;

A commodity D / B for storing details of commodities sold by the commodity supplier and a starting selling price;

A buyer D / B for storing personal information of registered buyers; And

A storage device for creating a respective D / B structure by dividing the obtained information on a predetermined basis, storing data in the D / B, extracting necessary data, and storing a program for connecting the respective data to each other; and And a D / B management unit which is classified as an operator for driving a program.

When a buyer who wants to purchase a product connects to the shopping mall server 100 through a computer network 600 such as the Internet and requests to use the online shopping mall, the shopping mall server 100 requests that the buyer be a registered buyer. It provides the buyer with an initial access menu screen having input items for selecting whether the purchaser is a new buyer or not.

In this case, in the case of an existing registered buyer, the existing buyer is selected, and a registered ID (hereinafter referred to as ID) and a password are input. The shopping mall server 100 compares the purchaser ID and password received through the computer network 600 with the purchaser personal information stored in the buyer D / B to check whether the connected buyer can use the shopping mall. If the buyer ID and password match the contents registered in the server, perform the fourth step. If the buyer ID and password are different from those registered in the buyer D / B, the connected buyer after sending the disable message Ask for re-entry.

When the connected buyer is a new buyer, a new subscription screen having input items for buyer's personal information is provided to receive input of personal information from the buyer.

The purchaser's personal information received through the computer network 600 is stored in the buyer's D / B, and the connected buyer who has completed the input of the personal information and becomes a registered purchaser searches and selects the merchandise of the fourth step. Conduct.

As a method of searching for a product, a general search method using product information drawn from the product D / B may be used. When searching for a desired product, as shown in FIG. 3, the product general description 10 and the product price 11 are included. You will be provided with a list of products.

When a buyer selects a product he wants to purchase from among these products, a screen showing a detailed description 21, a starting selling price 22, etc. of the product is provided as shown in FIG. A purchase input form 23 for receiving input of purchasing a product and a discount input form 24 for receiving input of a discount are displayed, so that a purchaser can purchase a product at a starting selling price or a question to be provided in the future. The fifth step is performed to request a discount instead of responding.

When the buyer requests a discount in the fifth step, as shown in FIG. 5, a questionnaire for market research is displayed on the screen, wherein the questionnaire includes all closed market research questions 31 and multiple choice responses ( 32), and each questionnaire is assigned a discounted amount corresponding to the questionnaire, so that the discounted amount 33 is displayed on the screen together with the questionnaire. In addition, a portion of the screen displays a purchase input form 35 for receiving input of whether to purchase the selected product at the current selling price 34 and a discount input form 36 for receiving an input in response to a questionnaire and receiving a discount. The sixth step is performed. The questionnaires are not provided at random, and various questionnaires are drawn from the market research D / B and provided to the buyers according to personal information of the connected buyers, past purchase trends, types of currently selected products, and the like.

In other words, different types of questionnaire are provided according to whether the present buyer responds to the same questionnaire in the past and the content of the past. Another questionnaire is also provided with reference to purchase trend data derived from the buyer's age, gender and past purchase history. Thus, the product supplier, the provider of the questionnaire, can obtain more accurate results.

Next, according to the purchaser's choice, click the purchase input form 35 to purchase the product at the current selling price, or select one of the multiple choice answers 32 to the market research question 31, and select the discount input form ( 36) perform the seventh step to request a discount.

In the seventh step, when responding to the market research question 31, the response result is transmitted to the shopping mall server 100 through the computer network 600, and the transmitted responses are classified by buyer and selected product. And stored in the market research D / B.

For the market research questionnaire to which the response was made, the estimated discounted amount 33 presented together with the questionnaire is added, and the summed discounted amount is added to the accumulated amount of the discounted amount so far, and the final discounted amount is the market research D / Stored in B By deducting the final discount amount from the starting sales amount as the current selling price, a further discount may be determined by comparing the predetermined minimum selling price for each product and the present selling price.

If the additional discount is available, return to the sixth step to provide an additional discount opportunity, and if it is determined that no further discount is possible, the buyer will be informed that the additional discount is not possible, Perform the payment step.

In the case of the eleventh stage of payment performed when the additional discount is impossible or when the buyer decides to purchase in the fifth step or the sixth step, the buyer can select a payment method that the buyer desires by providing a selectable payment method. Inquires about the payment method selected by the buyer and requests the payment system 500 to approve the payment, using the starting selling price or the current selling price as the payment amount. That is, when the purchase decision is made in the fifth step, the starting selling price provided in the fifth step is settled, and when the purchase decision is made in the sixth step, the present selling price provided in the sixth step is settled. Request payment approval. If the payment system and the payment method is approved in the payment system 500, the operator provides the payment approval details, the selected product details, the collected question and answer together with the buyer information to the product supplier, The purchaser will be notified that the purchase process has been completed.

At this time, the buyer information and questionnaire response information provided to the product supplier will be used as the target marketing data.

In the online shopping mall of the present invention, in addition to the sale price discount by the question and answer, a sale price discount through advertisement viewing is additionally provided.

For example, a buyer who has already performed a questionnaire response in the past is effective in suggesting advertisement viewing and discounting the price when viewing the advertisement rather than providing a price discount by requesting a response.

More specifically, in the first step, in addition to the product supplier, the advertisement provider provides the details of the advertisement and the discounted amount according to the advertisement viewing, and the shopping mall operator provides the advertisement D in addition to the product D / B and the market research D / B. / B is written, and the advertisement D / B includes the type of advertisement, the details of the advertisement, the estimated amount of discount for each advertisement, and the like.

When the buyer requests the discount in the fifth step, in addition to providing a detailed description and questionnaire of the product in the sixth step, the buyer's personal information, the selected product, and the previously viewed item are additionally displayed in the advertisement D / B. The hypermedia 41 hyperlinks the contents of the advertisement and the estimated discounted amount for the advertisement according to a predetermined selection criterion according to the content of the advertisement, and hyperlinks to the details of the retrieved advertisement as shown in FIG. 6. And providing a screen additionally including a discounted payment amount 42 for the advertisement reading to the buyer through the computer network 600, and waiting for a purchase decision selection and a price discount selection.

That is, a part of the screen displays a purchase input form 44 for receiving input of whether to purchase the selected product at the current selling price 43 and a discount input form 44 for receiving an input in response to a questionnaire. do.

At this time, when the buyer selects the hypermedia 41 hyperlinked with the advertisement to be viewed among the provided advertisements and clicks the price discount form 45, the detailed advertisement contents linked with the hypermedia are provided to the buyer, and the advertisement The estimated discounted amount 42, which has been presented together, is added, and the added discounted amount is added to the accumulated amount of discounts up to now, and the final discounted amount is stored in the advertisement D / B. The current selling price is determined by subtracting the final discounted amount according to the advertisement from the current selling price from which the discounted amount by the question and answer is subtracted from the starting selling amount.

In this case, the content of the advertisement provided is determined by data such as the gender, age, and purchase performance of the buyer, as the survey contents are determined by past purchase trends, questionnaire response contents, and buyer personal information. Therefore, it is possible for the advertising provider to target marketing by providing appropriate advertisements for each type of customer, and for buyers to view advertisements that are close to their interests, thereby reducing the freeness and rejection of the advertisements, and thus more effective advertising. Delivery of contents becomes possible.

Compared to the existing shopping mall server, the shopping mall server 100 of the present invention adds market research D / B and advertisement D / B without changing the existing product D / B, and whether the questionnaire is answered and whether the advertisement is read or not. The discount amount according to the present invention is stored in the market research D / B and the advertisement D / B, and is configured to calculate the current selling price by subtracting the discount amount from the starting selling price, and thus can be easily applied to an existing online shopping mall. .

The present invention can supply the goods at a low price by discounting the price when responding to the questionnaire to the buyer.

In addition, commodity suppliers get useful market information along with the sale of commodities to help them develop markets and develop new products.

In addition, shopping mall operators can be provided with the opportunity to secure many kinds of quality goods and advertising providers.

Claims (20)

In the online shopping mall using the computer network 600, The commodity supplier provides the online shopping mall operator with the general description and detailed description of the merchandise and the commodity information including the starting selling price and the market research information including the estimated amount of the discount according to the market research questionnaire and the survey response. A first step of creating a commodity D / B and a market research D / B with respect to the information; A second step in which the operator uploads the product D / B to the shopping mall server 100 so that buyers can search; A third step of a purchaser accessing the shopping mall server 100 through a purchaser system 200 and a computer network 600 to request the use of the shopping mall; A fourth step in which the connected buyer searches for product information in the product D / B of the shopping mall server 100 and selects a purchased product; And, The shopping mall server 100 provides the product information and market research information of the product selected by the buyer to the purchaser system 200 through the computer network 600, and the buyer responds to the shopping mall server 100. The shopping mall server 100 may include: a purchase step in which a transaction is performed using a discount sale amount reflecting a preset discount amount according to a purchaser's response to a questionnaire included in a start sale amount or a questionnaire included in the market research information; Method for providing a price reduction online shopping mall system through the input of marketing information comprising a. The method of claim 1, wherein the purchasing step The shopping mall server 100 provides product information including a start selling price of a product selected by the buyer to the purchaser system 200 through the computer network 600, and provides the buyer with the selected product as the starting selling price. A fifth step of inquiring whether to make a purchase or suspend a purchase decision and make a discount; When the buyer selects a discount in the fifth step, the shopping mall server 100 displays the market research questionnaire in the market research D / B and the corresponding discounted estimated amount together with the current selling price and product information of the selected product. A sixth step of providing to the purchaser system 200 through 600 and asking a purchaser whether to purchase the selected product at the current selling price or to receive a price discount in response to the market research questionnaire; A seventh step in which the purchaser requests to purchase the selected product at the current selling price or inputs a response to the market research questionnaire; An eighth step of analyzing the response contents and storing them in a market research D / B when responding to the questionnaire in the seventh step; A ninth step of setting a sale price discounted from the starting sale price as a current sale price by the cumulative amount of the discounted amount corresponding to the answered questionnaire and determining whether additional discount is possible; A tenth step of returning to the sixth step if the additional discount is possible in the ninth step, or if the additional discount is not possible in the ninth step, providing an additional discount impossible message to the buyer; In the tenth step, if an additional discount can not be provided or the buyer requests the purchase in the fifth or seventh step, the buyer provides a selectable payment method and inquires about the payment method desired by the buyer. An eleventh step for requesting payment approval from the payment system 500 using the starting selling price or the present selling price as the payment amount for the selected payment method; And, When the payment system 500 approves the payment, the operator provides the payment approval details, the selected product details, and the collected question and answer to the product provider along with user information, and provides the purchase completion notice to the buyer. Twelfth step; Method for providing a price reduction online shopping mall system through the input of marketing information comprising a. The method of claim 1, wherein the third step When the buyer accesses the shopping mall, the computer provides an initial access menu screen having input items for selecting whether the buyer is an existing registered buyer or a new buyer through the computer network 600, and then inputs the input. Waiting step 3-a; In the case of the existing registered buyer, the first waiting menu for the purchaser ID and password is provided after providing an initial access menu screen having input items for the buyer ID and password assigned to the buyer. Step 3-b; A third step of verifying whether the purchaser ID and the password match the contents registered in the purchaser database of the server when the purchaser ID and the password are received through the computer network 600; A third step of performing the third step after the verification result, when the purchaser ID and password are inconsistent with the contents registered in the server, a corresponding unusable message is transmitted to the purchaser; A third step of performing the fourth step if the purchaser ID and password match the contents registered in the server as a result of the verification; A third step of waiting for input of the purchaser identification information after providing a new registration screen having entry items for the purchaser identification information as a result of the input of the third purchaser; And, When the purchaser's personal information is received through the computer network 600, a third step of storing the received personal information in the buyer's database and performing the fourth step includes inputting marketing information. How to provide price reduction online shopping mall system. The method of claim 2, wherein the fifth step Step 5-a of withdrawing detailed description of the selected product and a starting selling price from the product D / B; And, A screen including a detailed description of the selection product and a starting selling price, a purchase decision selection item and a discount request selection item is provided to the buyer through the computer network 600, and waiting for the purchase decision selection or the discount request selection. A method of providing a price reduction online shopping mall system through inputting marketing information, comprising the steps of 5-5-b. The method of claim 2, wherein the sixth step Step 6-a of withdrawing the detailed description of the selected product and the current selling price from the product D / B; A sixth step for withdrawing market research questionnaires and discounted estimated amounts for the market research questionnaires according to selection criteria predetermined according to the purchaser's personal information, the selected product, and the existing response contents in the market research D / B; step b; And, Providing a screen to the buyer through the computer network 600 including a detailed description of the selected product, a current selling price, market research surveys, a purchase decision selection and a price discount selection together with the estimated discounted amounts for each survey. And a sixth-c step of waiting for a purchase decision selection and a price discount selection. 6. The method of claim 5, wherein the market research questions are composed of a closed market research question (31) and multiple choice answers (32). The method of claim 2, wherein the seventh step Step 7-a selecting a response for each query; And, A method of providing a price reduction online shopping mall system through inputting marketing information, comprising the step 7-b of selecting a purchase decision or a price discount. The method of claim 2, wherein the ninth step Steps 9-a, which add up the estimated discounted amount set for the questionnaire selected in step 7; A ninth-b step of setting the sum of the sum of the discounted sums and the sum of the discounts up to the present; Calculating a current selling price by subtracting the final discounted amount from the starting selling price; And, And a ninth-d step of comparing and calculating the minimum selling price for each product by the buyer and the current selling price. The method of claim 2, wherein the eleventh step Step 11-a of resetting the discount amount item to zero; Step 11-b of providing a screen for selecting a payment method to the buyer; Step 11-c of receiving a payment method from a buyer; And, And a step 11-d of requesting the payment system 500 to determine whether the payment is possible according to the method selected by the buyer. In claim 1, In the first step, the advertisement provider further provides advertisement information including details of an advertisement, hypermedia hyperlinked to the details of the advertisement, and an estimated discount amount according to an advertisement view, and the shopping mall operator provides a product D / B. And in addition to writing D / Bs in addition to market research D / Bs, The purchase step The shopping mall server 100 provides product information including a start selling price of a product selected by the buyer to the purchaser system 200 through the computer network 600, and provides the buyer with the selected product as the starting selling price. Inquiring whether to make a purchase, withhold a purchase decision and make a discount; If the buyer selects a discount, determining whether to provide a price discount based on a market research questionnaire or a price discount through advertisement viewing based on a predetermined criterion; In the case where it is decided to provide a price discount through the advertisement view, the shopping mall server 100 selects predetermined information according to the buyer's personal information, the selected product, and the contents of the previously viewed advertisement in the advertisement D / B. The computer screen displays the details of the advertisement and the estimated discounted amount for the advertisement, and further includes the hyperlinked hypermedia and the estimated discounted amount for the advertisement view in the details of the drawn advertisement. Providing to the purchaser system 200 through the network 600, and inquiring the purchaser of whether to purchase the selected product at the current selling price or to read the advertisement contents and receive a price discount; Requesting the buyer to purchase the selected product at the current selling price or selecting an advertisement view; When selecting the advertisement view, providing the buyer system 200 with details of an advertisement hyperlinked to the hypermedia of the selected advertisement; Summing up the sum of the discounted amount corresponding to the advertisement reading to the final discounted amount, setting the selling price after deducting the final discounted amount from the starting selling price as the current selling price, and determining whether additional discount is possible. ; If the additional discount is possible, performing the price discount process through the advertisement view again, and if the additional discount is not possible, providing the buyer with an additional discount impossible message; If no additional discount is available and a non-addable discount message is provided, or the buyer requests a purchase, the buyer can select a payment method that the buyer wants to request. Or requesting payment approval from the payment system 500 using the current selling price as the payment amount; And, When the payment is approved by the payment system 500, the operator provides the payment approval details and the selected product details to the product provider along with the user information, the advertisement reading result is provided to the advertisement provider, and the purchase is completed to the buyer. Providing a notification; Method for providing a price reduction online shopping mall system through the input of marketing information, characterized in that it further comprises a. In the online store system, It consists of connection part, interface part, operating system, internet protocol, WWW server, online shopping mall execution part, D / B management part, market research D / B, advertisement D / B, product D / B, buyer D / B, and product information. Stores and manages market research information, advertisement information, and user information, and provides product information, market research surveys, advertisement contents through computer network 600, and purchases of products, market research survey responses, and buyers' personal information. A shopping mall server 100 providing an online shopping mall capable of receiving; A browser, an operating system, an internet protocol, an interface unit, an input unit, an output unit, and a connection unit, are connected to the computer network 600, select a product to be purchased in a shopping mall provided by the shopping mall server 100, and A buyer system 200 for responding to a market survey questionnaire related to the market research information provided with the information or reading advertisement contents provided with the information of the selected product, and providing user information and a purchase request; It consists of a browser, an operating system, an internet protocol, an interface unit, an input unit, an output unit, and a connection unit, and provides the product information and market research information, uses the market research questionnaire response data that the user responds to, and corresponds to the survey response. A product supplier system for providing a discounted amount and executing processing of a product requested to be purchased; An advertisement provider system comprising a browser, an operating system, an internet protocol, an interface unit, an input unit, an output unit, and a connection unit, providing advertisement information, and providing a discount amount for advertisement viewing; The payment system 500 includes a browser, an operating system, an internet protocol, an interface unit, an input unit, an output unit, and a connection unit, and analyzes the payment request of the operator system and the buyer information provided by the purchaser system 200 to determine whether to approve a transaction. ); And, Marketing information input, characterized in that it comprises a computer network 600 connecting the shopping mall server 100, buyer system 200, product provider system 300, advertising provider system 400, payment system 500 Price reduction online shopping mall system providing device. The shopping mall server 100 of claim 11, The user from the buyer who wants to use the shopping mall or newly registers by checking the identity of the connected buyer, the program receiving the sales product information, market research information, the advertisement information from the product provider system 300 or the advertisement provider system 400 A program that receives information and registers a member, a program that provides buyers with product information including a selling price, and a screen for searching for and selecting a product to purchase. Program for receiving or viewing the advertisement, the discounted amount calculated by adding up the discounted amount according to the questionnaire response of the buyer, or calculating the discounted amount by adding up the estimated discounted amount according to the advertisement of the buyer, Program to determine current selling price less discount A program for withdrawing surveys from the market research D / B according to selection information predetermined according to the commercial information, the already purchased product history, the current selection product, and the existing response contents, the survey response, the buyer's personal information, the selected product An online shopping mall execution unit divided into a storage device for storing a program for notifying the product provider system 300 of a list and a final selling price, and an operator for driving the program; A market research D / B for storing a cumulative discount amount of the buyer surveys requested by the product supplier, the discounted estimated amounts of the surveys, and the discounted estimated amounts of the surveyed responses; An advertisement D / B that stores an accumulated discount amount of advertisements provided by the advertisement provider, discounted amounts for the advertisements, and discounted amounts for discounted advertisements among the advertisements; A product D / B which stores details of products sold by the product supplier and a selling price; A buyer D / B for storing personal information of registered buyers; And, A storage device for creating a respective D / B structure by dividing the obtained information on a predetermined basis, storing data in the D / B, extracting necessary data, and storing a program for connecting the respective data to each other; and Apparatus for providing a price reduction online shopping mall system through the marketing information input, characterized in that it comprises a D / B management unit divided into operators for driving the program. The shopping mall server 100 of claim 11, When the buyer accesses the shopping mall, the computer provides an initial access menu screen having input items for selecting whether the buyer is an existing registered buyer or a new buyer through the computer network 600, and then inputs the input. A waiting program; In the case of the existing registered buyer as a result of the input, the program waiting for input of the buyer ID and password after providing an initial access menu screen having input items for the buyer ID and password assigned to the buyer. ; A program for verifying whether the buyer ID and password match the contents registered in the buyer database of the server when the buyer ID and password are received through the computer network 600; As a result of the verification, when the purchaser ID and password are inconsistent with the contents registered in the server, after the corresponding unusable message is transmitted to the buyer, initial access having input items for the purchaser ID and password is performed. A program waiting for input of a buyer ID and a password after providing the menu screen again; A program for performing the fourth step if the purchaser ID and password match the contents registered in the server as a result of the verification; A program for waiting for input of the buyer's personal information after providing a new subscription screen having input items for the buyer's personal information when the new buyer is a new buyer as a result of the input of step 3-a; And, When the new purchaser identification information is received through the computer network 600, a price reduction online through the marketing information input comprises a program for storing the received identification information in the buyer database and performing the fourth step. Mall system providing device. The shopping mall server 100 of claim 11, The detailed description and the starting selling price of the selected product are withdrawn from the commodity D / B, and the screen including the detailed description of the selecting product and the starting selling price together with the purchase decision selection item and the discount request selection item is displayed. Apparatus for providing a price reduction online shopping mall system through the marketing information input, characterized in that it comprises a program for providing to the buyer through the 600, and waiting for the purchase decision selection or discount request selection. The shopping mall server 100 of claim 11, A program for withdrawing detailed description of the selected product and the current selling price from the product D / B; A program for withdrawing market research questionnaires and discounted discounted amounts for the surveys according to selection criteria predetermined according to the purchaser's personal information, the selection product, and the existing response contents in the market research D / B; And, Providing a screen to the buyer through the computer network 600 including a detailed description of the selected product, a current selling price, market research surveys, a purchase decision selection and a price discount selection together with the estimated discounted amounts for each survey. And a program waiting for a purchase decision selection and a price discount selection. The apparatus of claim 11, wherein the shopping mall server comprises a market research D / B storing closed questionnaires consisting of queries and multiple choice responses. The shopping mall server 100 of claim 11, A program providing a screen for selecting a response to each query; And, Apparatus for providing a price reduction online shopping mall system through inputting marketing information, comprising: a program providing an input for selecting a purchase decision or a price discount. The shopping mall server 100 of claim 11, A program for adding up a predetermined discount amount for the questionnaire selected in step 7; A program that adds the estimated discounted sum to the discounted amount so far and stores it in a market research D / B; A program for calculating a current selling price by subtracting the discounted amount from the starting selling price; And, Apparatus for providing a price reduction online shopping mall system through the input of marketing information, characterized in that it comprises a program for comparing and calculating the minimum selling price for each product per buyer already determined and the current selling price. The shopping mall server 100 of claim 11, A program for resetting the discount amount item to zero when a final purchase decision is made; A program providing a screen for selecting a payment method to a buyer; A program for receiving a payment method from a buyer; And, Apparatus for providing a price reduction online shopping mall system through the input of marketing information, characterized in that it comprises a program for requesting the payment system 500 to determine whether the payment is possible by the buyer selected method. In claim 11, when the advertisement information is received from an advertisement provider, the shopping mall server 100 A program for withdrawing advertisement contents and an estimated discount amount for the advertisement based on selection criteria predetermined according to the personal information of the buyer, the selected product, and the contents of the previously viewed advertisement in the advertisement D / B; Through the computer network 600, the buyer provides a screen including hyperlinked hypermedia hyperlinked to the details of the withdrawn advertisement and the estimated sale price for the advertisement reading, and selects a purchase decision and a price discount. A waiting program; And, Price reduction through the marketing information input, characterized in that it further comprises a program for setting the value of the sum of the discount rate set for the selected advertisement to the current discount amount up to the current discount amount to store in the advertisement D / B System provision device.