KR102813364B1 - Celebrity-sponsored fashion item sales system and sales method using broadcast contents - Google Patents

Abstract

The present invention comprises a content provider server which provides broadcast content related to a specific celebrity, an information provider terminal which provides fashion item information related to fashion items worn by the specific celebrity in broadcast content provided through the content provider server, a fashion item manufacturer server which provides an online shopping mall which sells fashion items worn by the specific celebrity, and a service provider server which is connected to an online shopping mall operated by at least one fashion item manufacturer and provides a shopping mediation service of fashion items related to the specific celebrity between a customer terminal and the online shopping mall, wherein the service provider server provides a search service for broadcast content provided from the content provider server and edited content created by editing the broadcast content to the customer terminal, and when any one of the searched contents is selected, detects fashion item information matching the selected content, and provides information on at least one fashion item worn by at least one celebrity related to the selected content to the customer terminal in response to selection of the content.

Description

{CELEBRITY-SPONSORED FASHION ITEM SALES SYSTEM AND SALES METHOD USING BROADCAST CONTENTS}

The present invention relates to a system for selling fashion items, and more particularly, to a system for selling fashion items worn by celebrities such as stars or influencers.

Recently, with the development of the Internet and multimedia technology, the public has been able to more easily access celebrities, such as stars like entertainers or athletes, or influencers like famous politicians or businesspeople, through broadcast media.

Furthermore, with the development of IT technology, broadcast media or multimedia media-related technologies have developed, and instead of a passive approach such as advertising, the public can actively access celebrities (hereinafter referred to as celebrities) of their choice through broadcast content, etc. This has led to the emergence of people who are enthusiastically fond of certain celebrities, i.e., fans, or cultural phenomena (fandom) that enthusiastically like such certain celebrities.

As interest in celebrities has increased, consumers' desire to purchase fashion items worn by celebrities, such as clothing, accessories, and purses, has also increased significantly.

Meanwhile, in the case of fashion items of celebrities exposed through mass media, they are often sponsored by the manufacturer brand that manufactures the fashion items, and in the case of fashion items sponsored in this way, information on the manufacturer brand of the fashion item can be provided through broadcast content in which the celebrity appears. Accordingly, consumers who wish to purchase the fashion item worn by the celebrity can check the brand information of the fashion item manufacturer provided through the broadcast content, and directly find information on the fashion item worn by the celebrity from the manufacturer brand of the fashion item through a search, thereby purchasing the fashion item worn by the celebrity.

However, unless the broadcast content is an advertisement content promoting a specific fashion item, the information provided through the broadcast content may be limited to brand information of the fashion item manufacturer or indirect advertisement (Product Placement, PPL) provided indirectly through a medium appearing in the broadcast content. Therefore, a consumer who wants to purchase the fashion item of the celebrity must directly search for information on the fashion item worn by the celebrity based on the broadcast content and information on the celebrity, or obtain information on the fashion item worn by the celebrity by relying on an advertisement provided by the fashion item manufacturer. Then, the consumer must search for a store selling the fashion item, visit the store, and purchase the fashion item. Therefore, there is a problem that it is very difficult for the consumer to purchase the fashion item worn by the celebrity.

On the other hand, in the case of fashion item manufacturers, brands usually only produce a limited number of clothing or clothing accessories for the sake of specialization. Therefore, the information about the manufacturer brand provided through broadcast content is only fragmentary information about some of the fashion items worn by the celebrity. In addition, manufacturers that manufacture or sell a limited number of specific fashion items usually only provide information about the fashion items they sell, and do not provide information about fashion items worn by celebrities from other companies.

However, the fashion style of celebrities exposed through broadcast content, etc. is usually completed not by a single fashion item but by a combination of fashion items from multiple different brands. Accordingly, there is a problem that consumers who want to imitate the fashion style of a specific celebrity exposed to a specific content must obtain information about each fashion item worn by the specific celebrity, and this is very difficult for ordinary consumers who do not have extensive knowledge about fashion items.

In addition, the fashion style of a celebrity varies greatly depending on the content, and accordingly, the fashion style of said celebrity may continue to change. Therefore, there is a problem that it is difficult for consumers to obtain information about the fashion style of a specific celebrity they prefer using the conventional method of providing information on fragmentary fashion items.

The present invention aims to solve the above-mentioned problems and other problems, and provides a fashion item sales system and sales method that enable users to more easily obtain information on fashion items worn by celebrities who have been exposed to the public through specific content, and to more easily purchase fashion items worn by the celebrities.

In addition, the present invention aims to provide a fashion item sales system and sales method that enable a user to more easily obtain information on the fashion style of a specific celebrity and to more easily purchase a plurality of fashion items that make up the obtained fashion style.

According to one aspect of the present invention to achieve the above or other purposes, a fashion item sales system according to an embodiment of the present invention includes a content provider server providing broadcast content related to a specific celebrity, an information provider's information providing terminal providing fashion item information related to fashion items worn by the specific celebrity in the broadcast content provided through the content provider, a fashion item manufacturer server providing an online shopping mall selling fashion items worn by the specific celebrity, and a service provider server connected to an online shopping mall operated by at least one fashion item manufacturer to provide a shopping mediation service of fashion items related to the specific celebrity between a customer terminal and the online shopping mall, wherein the service provider server provides a search service for broadcast content provided from the content provider server and edited content generated by editing the broadcast content to the customer terminal, and when any one of the searched contents is selected, detects fashion item information matching the selected content, and provides information on at least one fashion item worn by at least one celebrity related to the selected content to the customer terminal in response to selection of the content.

In one embodiment, the information of the fashion item is characterized by including the name of the fashion item, a fashion item manufacturer that manufactures the fashion item, price information of the fashion item, and information of an online shopping mall that sells the fashion item.

In one embodiment, the fashion item information is information input from a stylist who styles the fashion of a specific celebrity appearing in a specific broadcast content with fashion items affiliated with or sponsored by at least one fashion item manufacturer, and is characterized in that it includes information on the specific broadcast content, information on the celebrity appearing in the specific broadcast content, information on at least one fashion item worn by the celebrity appearing in the specific broadcast content, and information on the fashion style of the celebrity appearing in the specific broadcast content.

In one embodiment, the service provider server is characterized by providing a search service for the broadcast content and the edited content based on a celebrity appearing in the specific broadcast content or the fashion style of the celebrity.

In one embodiment, the fashion item information is characterized in that it is information input to the information providing terminal from the server of a public relations agency that provides an exhibition space for fashion items affiliated with or sponsored by the fashion item manufacturer.

In one embodiment, the service provider server is characterized in that, when one fashion item is selected from the information of at least one fashion item provided to the customer terminal, the service provider server determines at least one other fashion item as a related item based on a fashion item selection history of another user who selected the selected content or a celebrity related to the selected content or a preset product classification, and further provides information on the determined related item.

In one embodiment, the service provider server is characterized in that it searches for other fashion items purchased or recommended by other users who selected the selected content or a celebrity related to the selected content, detects fashion items of the same or similar type among the searched other fashion items according to a preset product classification, and determines at least some of the detected fashion items as the related items.

In one embodiment, the service provider server is characterized in that it searches for at least one other content in which a celebrity related to the selected content appears, detects other fashion items worn by the celebrity related to the selected content from the searched at least one other content, and determines at least some of the detected other fashion items as the related items.

In one embodiment, the service provider server searches for at least one other content similar to the selected content, detects other fashion items worn by other celebrities appearing in the selected content and the at least one other content searched for, and determines at least some of the other detected fashion items as the related items, wherein the at least one other content similar to the selected content is characterized in that it is other content in which the same celebrity appears as the celebrity appearing in the selected content, or other content having the same content name as the selected content.

In one embodiment, the service provider server is characterized in that it detects a fashion style of a celebrity related to the selected content from fashion item information corresponding to the selected content, detects other fashion items worn by other celebrities having the same fashion style as the detected fashion style, and determines at least some of the other detected fashion items as the related items.

In one embodiment, the service provider server determines, as the related item, another type of fashion item purchased or recommended by other users who selected the selected content or a celebrity related to the selected content, or another type of fashion item that a certain number of times or more celebrities who wore the selected fashion item have worn together with the selected fashion item, and the history of celebrities who wore the selected fashion item together with the selected fashion item is detected based on a result of comparing and analyzing celebrities detected from each of a plurality of fashion item information corresponding to a plurality of broadcast contents stored in the service provider server and fashion items worn by the detected celebrities.

In one embodiment, the service provider server is characterized in that, when the related item is determined, it searches for content in which a celebrity wearing the selected fashion item and at least one of the related items appears, and provides the searched content to the customer terminal as fitting content for the selected fashion item and the related item.

In one embodiment, the service provider server is characterized in that, when a pre-registered user logs in through the customer terminal, the service provider server searches for the latest content corresponding to a favorite celebrity pre-registered by the user, searches for fashion item information corresponding to the searched latest content, and provides the searched latest content and the fashion item information corresponding to the latest content to the customer terminal in response to the login.

In one embodiment, the service provider server is characterized in that it further includes an information provision history analysis unit that analyzes the fashion style preferred by the information provider operating the information provision terminal by celebrity or type of content based on the provision history of fashion item information provided from the information provision terminal.

In one embodiment, the information provision history analysis unit is characterized by grouping fashion item information provided from the information provision terminal according to at least one of a celebrity and a type of content, detecting fashion style information of the fashion item information of each group, and detecting a dominant fashion style for each group based on a fashion style ratio of each detected group.

In one embodiment, when a request for a fashion item suggestion including at least one of a specific celebrity and a specific type of content is received from the information providing terminal, the service provider server is characterized in that it provides information on at least one fashion item according to the preferred fashion style of the information provider analyzed based on the specific celebrity and the specific type of content as a response to the fashion item suggestion request.

According to one aspect of the present invention to achieve the above or other purposes, a fashion item selling method for selling a fashion item of a specific celebrity appearing in a specific broadcast content comprises: a step in which a service provider providing the fashion item selling service receives broadcast content related to the specific celebrity from a content provider; a step in which the service provider receives fashion item information related to fashion items worn by the specific celebrity in the broadcast content from an information provider; a step in which the service provider provides a search service for the broadcast content and edited content created by editing the broadcast content to a connected customer terminal; a step in which the service provider detects fashion item information corresponding to any one of the contents searched through the search service; a step in which the service provider extracts detailed information related to the selected content and information on fashion items worn by the celebrity appearing in the selected content from the detected fashion item information in response to selection of any one of the searched contents and provides the extracted information to the customer terminal; and a step in which, when any one of the information on the provided fashion items is selected, the service provider searches for any one of the online shopping malls that have joined a shopping platform provided by the service provider that sells the selected fashion item and the It is characterized by including a step of connecting a customer terminal and providing a shopping mediation service between the customer terminal and one of the shopping malls.

The control method of the fashion item sales system and sales method according to the present invention is described as follows.

According to at least one of the embodiments of the present invention, the present invention collects information on fashion items worn by celebrities who appeared in specific broadcast content from an information provider, matches the collected fashion item information with the specific broadcast content, and provides information on the celebrity who appeared in the specific broadcast content, thereby enabling a user to receive information on one or more fashion items worn by the celebrity at once.

According to at least one of the embodiments of the present invention, the present invention has the effect of allowing a user to search for content of another celebrity having the same fashion style as a specific celebrity selected by the user, and to receive information on fashion items worn by the other celebrity based on fashion item information corresponding to the searched content.

According to at least one of the embodiments of the present invention, when a user selects a specific fashion item, the present invention provides information on other fashion items worn by other users who recommended the selected fashion item, celebrities who wore the selected fashion item, or celebrities in other content, thereby enabling an easy search for other fashion items that go well with the specific fashion item.

According to at least one of the embodiments of the present invention, when a user registers a specific celebrity as a preferred celebrity, the present invention has the effect of allowing the user to easily obtain the latest information on the fashion style of the preferred celebrity through the latest content uploaded for the registered celebrity and information on fashion items matching the content.

FIG. 1a is a block diagram illustrating the configuration of a fashion item sales system according to an embodiment of the present invention.
FIG. 1b is a block diagram illustrating the configuration of a service provider that provides a fashion item sales service in a fashion item sales system according to an embodiment of the present invention.
FIG. 2a is a diagram illustrating a business model that depicts the relationship between each entity constituting a fashion item sales system according to an embodiment of the present invention.
FIG. 2b is a drawing illustrating in more detail the relationship between a fashion item manufacturer and an information provider in a fashion item sales system according to an embodiment of the present invention.
FIG. 3 is a flowchart illustrating an operation process in which a service provider according to an embodiment of the present invention provides a service related to the sale of a fashion item at the request of a customer, while receiving broadcast content and fashion item information from a content provider and an information provider.
FIG. 4a is an example diagram of a main interface screen that provides content search provided by a service provider to a customer terminal according to an embodiment of the present invention.
FIGS. 4b and 4c are exemplary diagrams showing examples of interface screens through which a service provider provides edited content to a customer terminal according to an embodiment of the present invention.
FIG. 5 is an exemplary diagram illustrating an interface screen including information on fashion items provided in response to selection of specific content by a service provider according to an embodiment of the present invention.
FIG. 6 is a flowchart illustrating an operation process in which a service provider according to an embodiment of the present invention provides fashion item information according to a selected fashion style.
FIG. 7 is a flowchart illustrating an operation process in which a service provider provides lowest price information for a fashion item according to an embodiment of the present invention.
FIG. 8 is a flowchart illustrating an operation process in which a service provider according to an embodiment of the present invention provides additional information on other fashion items related to a currently selected fashion item.
Figures 9a to 9d are flowcharts illustrating the operation process of a service provider that provides fashion items classified into similar types according to product classification as items related to the currently selected fashion item.
Figures 10a and 10b are flowcharts illustrating the operation process of a service provider providing fitting content.
FIG. 11 is a flowchart illustrating an operation process in which a service provider according to an embodiment of the present invention receives the latest fashion information on a pre-registered favorite celebrity.
FIG. 12 is a block diagram illustrating a configuration of a service provider according to an embodiment of the present invention, which further includes a settlement unit and an information provision history analysis unit.
FIG. 13 is a flowchart illustrating a process of settling costs and fees through a settlement department in a service provider of a fashion item sales system according to an embodiment of the present invention.
FIG. 14 is a flowchart illustrating an operation process in which a service provider of a fashion item sales system according to an embodiment of the present invention provides at least one fashion item as a suggested item based on the information provision history of an information provider.
FIG. 15 is an exemplary diagram illustrating an example of a screen of an information provider in which a service provider is requested to suggest a fashion item according to an embodiment of the present invention, and information on suggested fashion items is displayed in response to the request.
FIG. 16 is a block diagram illustrating a configuration of a service provider according to an embodiment of the present invention, wherein the service provider is comprised of a service providing unit and a management unit.

It should be noted that the technical terms used in this specification are only used to describe specific embodiments and are not intended to limit the present invention. In addition, the singular expressions used in this specification include plural expressions unless the context clearly indicates otherwise. The suffixes "module" and "part" used for components in the following description are given or used interchangeably only for the convenience of writing the specification, and do not have distinct meanings or roles in themselves.

In this specification, the terms “consisting of” or “comprising” should not be construed to necessarily include all of the components or steps described in the specification, and some of the components or steps may not be included, or may include additional components or steps.

In addition, when describing the technology disclosed in this specification, if it is determined that a detailed description of a related known technology may obscure the gist of the technology disclosed in this specification, the detailed description is omitted.

In addition, the attached drawings are only for making it easy to understand the embodiments disclosed in this specification, and the technical idea disclosed in this specification is not limited by the attached drawings, and it should be understood that it includes all modifications, equivalents, or substitutes included in the spirit and technical scope of the present invention. In addition, not only each embodiment described below, but also a combination of embodiments may correspond to the spirit and technical scope of the present invention as modifications, equivalents, or substitutes included in the spirit and technical scope of the present invention.

FIG. 1a is a block diagram illustrating the configuration of a fashion item sales system according to an embodiment of the present invention.

First, referring to FIG. 1A, a fashion item sales system according to an embodiment of the present invention may be configured to include a service provider (10) that is connected to an online shopping mall of at least one fashion item manufacturer and provides a shopping mediation service for fashion items related to a specific celebrity between a customer terminal (20) and the online shopping mall, a content provider (30) that provides various broadcast contents related to the specific celebrity, an information provider (40) that provides information related to fashion items worn by the specific celebrity in the broadcast contents provided through the content provider (30), and a fashion item manufacturer (50) that is connected to the service provider (10) and provides a shopping mall that is entered into a shopping platform provided by the service provider (10) and sells fashion items related to the specific celebrity through the shopping mall.

Here, the content provider (30) may be an entity that provides various broadcast contents such as dramas, movies, CFs (Commercial Films), advertisements, documentaries, public videos, interviews, discussion contents, and news or articles to the service provider (10) through an affiliate service with the service provider (10).

For example, the content provider (30) may include a terrestrial broadcasting station that broadcasts the broadcast content through a terrestrial broadcasting system. Or, the content provider (30) may be a cable broadcasting station that broadcasts the broadcast content through a cable broadcasting system. Or, the content provider (30) may be an IP broadcasting station that provides the broadcast content through an IP (Internet Protocol) network. Or, the content provider (30) may be a terrestrial broadcasting station that provides the broadcast content using sky waves.

The subject of the above service provider (10) (e.g., the operator of the service provider (10)) may enter into an affiliate agreement with at least one broadcasting station to receive broadcast content and pay a corresponding price for the received broadcast content, and may receive broadcast content from multiple broadcasting stations according to the affiliate agreement.

Meanwhile, the above-mentioned partnership agreement may be determined in various ways depending on whether there is an agreement with the copyright holder of the broadcast content. For example, the usage fee for the broadcast content may be determined as compensation for the use of the broadcast content. Or, under an agreement with the copyright holder, the source of the broadcast content may be published and exposed together with the broadcast content, and the advertising effect generated by providing the broadcast content may be determined as compensation for the use of the broadcast content.

Meanwhile, the fashion item manufacturer (50) may be a manufacturer that manufactures fashion items such as various jumpers, coats, gloves, hats, shoes, etc., glasses, rings, earrings, necklaces, or accessories such as handbags, wallets, or belts worn by celebrities in various broadcast contents provided through the content provider (30). The fashion item manufacturer (50) may include various clothing brands or accessory brands.

Meanwhile, a fashion item manufacturer (50) may provide the information provider (40) with the fashion item it has manufactured through an affiliate service with the information provider (40). For example, a fashion item manufacturer (50) may provide the information provider (40) with the fashion item it has manufactured in order to promote or advertise its own fashion item, and the information provider (40) may provide the fashion item it has received from the fashion item manufacturer (50) to a specific celebrity and have the celebrity wearing the provided fashion item appear in broadcast content. In this case, the advertising and promotional effects for the fashion item of the fashion item manufacturer (50) may be paid as compensation for the provision of the fashion item.

In addition, a fashion item manufacturer (50) can open a shopping mall where it can sell the fashion items it manufactures on the shopping platform provided by the service provider (10). In addition, when a customer who accesses the service provider (10) through a customer terminal (20) purchases a fashion item through the opened shopping mall, the purchased fashion item can be delivered to the customer.

Meanwhile, the information provider (40) may be a terminal of an entity that provides a fashion item provided by the fashion item manufacturer (50) to a celebrity appearing in a specific broadcast content. For example, the information provider (40) may be a terminal of a stylist who styles the fashion of the celebrity. Here, the terminal may be any one of a mobile phone, a smart phone, a laptop computer, a PDA (personal digital assistant), a slate PC, a tablet PC, an ultrabook, and a wearable device, as a terminal that can be connected to the service provider (10) through wired or wireless communication.

Accordingly, a stylist may style the fashion of a celebrity scheduled to appear in a specific broadcast content with at least one fashion item affiliated or sponsored by a fashion item manufacturer (50), and input information about the affiliated or sponsored fashion items used in the fashion styling of the celebrity as information about the fashion style of the styled celebrity, together with information about the celebrity and the broadcast content in which the celebrity appears, into an information provider (40). Then, the information input by the stylist may be provided to the service provider (10) through the information provider (40). In this case, the entity of the service provider (10) may pay a predetermined fee, etc. to the entity of the information provider (40), for example, the stylist, as compensation for the information about the provided fashion items.

Then, the celebrity who has been fashion-stylisted by the stylist can appear in the specific broadcast content, and the specific broadcast content in which the celebrity appears can be broadcast through the content provider (30). And the specific broadcast content that has been broadcast can be provided from the content provider (30) to the service provider (10) through an affiliate service between the service provider (10) and the content provider (30).

Accordingly, the service provider (10) can collect information on not only specific broadcast content in which the celebrity appeared, but also information on fashion items worn by the specific celebrity who appeared in the specific broadcast content.

Meanwhile, the service provider (10) can be connected to a customer terminal (20) through a wired or wireless communication network. And, through the wired or wireless communication network and the customer terminal (20), various broadcast contents provided from the content provider (30) can be provided to the customer.

Meanwhile, the content provided to the customer may be content that has edited at least a portion of the broadcast content provided by the content provider (30). For example, the subject of the service provider (10) may edit the content provided by the content provider (30) according to the celebrity appearing. Then, the edited content may be stored in the service provider (10). In this case, the service provider (10) may provide the edited content to the customer terminal (20) as broadcast content related to the specific celebrity.

Meanwhile, the broadcast content provided by the above content provider (30) may include various information related to the broadcast content. For example, each broadcast content may include information about the celebrity appearing, broadcast time, program name, performance location, etc. In this way, additional information related to the broadcast content may be included in each broadcast content as metadata.

For example, additional information related to the above broadcast content may be included in each broadcast content as tag information such as a hash tag. Hereinafter, information included in each broadcast content as additional information related to each broadcast content will be referred to as tag information.

In this case, if the broadcast content is edited, the edited content may include tag information modified according to the edited content. That is, if the edited content is created by extracting only the portion of the original broadcast content provided by the content provider (30) in which a specific celebrity appears, tag information in which information of the celebrities appearing among the tag information of the original broadcast content is modified to one of the specific celebrities may be included in the edited content. In addition, the edited content including the modified tag information may be stored in the service provider (10) as broadcast content corresponding to the specific celebrity.

Meanwhile, the above-mentioned edited content may be extracted from multiple original broadcast contents. That is, when a specific celebrity appears in multiple broadcast contents, the subject of the service provider (10) may extract and combine only the portions in which the specific celebrity appears from the multiple broadcast contents to create a single independent content, and may store the created content in the service provider (10). Then, the service provider (10) may provide the created content to the customer as separate content from the original broadcast contents. Such editing of broadcast contents and processing of the edited contents (secondary content) may be permitted by a partnership agreement made in advance between the service provider (10) and the content provider (30).

Meanwhile, as described above, it has been explained that the fashion items of a celebrity appearing in a specific broadcast content can be determined by a stylist in charge of the fashion styling of the celebrity. And it has been explained that the stylist provides information on the fashion items (hereinafter referred to as fashion item information) worn by the celebrity when appearing in the specific broadcast content to the service provider (10) through the information provider (40). Accordingly, the service provider (10) can store information on each broadcast content and the fashion items of the celebrity appearing in each broadcast content.

In addition, it has been mentioned that each broadcast content may include information such as celebrities appearing, broadcast program name, broadcast time, and performance venue as tag information. Therefore, the service provider (10) can use the tag information of each broadcast content to match each broadcast content or each edited content with the fashion item information provided by the information provider (40). And from the matching result, information on fashion items worn by a specific celebrity appearing in a specific broadcast content or a specific edited content can be detected.

Based on this matching, the service provider (10) can provide various search functions. For example, the service provider (10) can provide classification or search according to a property included in the tag information. For example, the service provider (10) can provide contents (broadcast contents and edited contents) classified according to the content provider (30) or the broadcast program name, or provide a search function for the content provider (30) or the broadcast program name. Or, the service provider (10) can provide contents classified according to the name of a specific celebrity, or provide a content search function according to the name of the specific celebrity. Or, the service provider (10) can provide a classification or search function according to the broadcast time or the performance location.

In addition, the service provider (10) may provide a classification or search function based on fashion item information of a specific celebrity. For example, the service provider (10) may provide a classification or search function based on fashion style. For example, the service provider (10) may provide content classified according to at least one pre-designated fashion style, or may provide a function for searching content featuring a celebrity with a fashion style such as a specific fashion style.

Here, the fashion style may be information included in the fashion item information provided through the information provider (40). The fashion style may be information on a fashion style styled by a stylist for a specific celebrity, such as a Garconne look, a layered look, a resort look, a military look, a vintage look, etc., and may be determined by the stylist and provided to the service provider (10) through the information provider (40).

Meanwhile, the service provider (10) may provide a search function according to the fashion style of a celebrity appearing in a specific content. For example, when a customer selects a specific content, the service provider (10) may provide information on fashion items worn by a celebrity appearing in the selected content, along with information on a fashion style comprised of the fashion items. In addition, when a customer selects the fashion style, the service provider (10) may provide a function for searching for content of other celebrities with the same fashion style.

Meanwhile, when one content is selected through the above classification or search function, information related to fashion items worn by a specific celebrity appearing in the selected content can be provided to the customer through the customer terminal (20).

Information related to fashion items provided here may include information about the names and manufacturers of the fashion items. In addition, the service provider (10) may provide information related to the purchase of the detected fashion items.

For example, the service provider (10) may provide information on the price of the selected fashion item when one of the detected fashion items is selected. The price of the fashion item provided here may be the lowest price among the prices searched for the corresponding fashion item. In order to search for the lowest price, the service provider (10) may search for a shopping mall that sells the same fashion item among shopping malls that have entered the shopping platform, and if there are multiple shopping malls that sell the same fashion item, the service provider (10) may search for the lowest price among the prices of the fashion item sold in the searched shopping malls. In addition, the searched lowest price may be provided as the price information for the selected fashion item.

In addition, information related to the purchase of the above fashion item may be link information for a shopping mall selling the fashion item. In this case, when a customer selects price information for the above fashion item, the shopping mall selling the fashion item may be connected through the link information. Accordingly, the customer may purchase the selected fashion item from the connected shopping mall, and the shopping mall may deliver the fashion item purchased by the customer to the customer, thereby enabling the sale of the fashion item.

Meanwhile, the information related to the above fashion items may further include fitting content for the fashion items. Here, the fitting content may be content of another celebrity wearing the selected fashion item or an image of a fitting model wearing the selected fashion item. In this case, the fitting model may be a fitting model having a body size corresponding to the body size input by the user. In other words, the customer may be provided with an image of a fitting model similar to his/her body size as the fitting content.

Meanwhile, when a certain fashion item is selected, the service provider (10) may provide information on other fashion items related to the selected fashion item as recommended fashion item information. For example, when a specific fashion item is selected, the service provider (10) may provide information on other fashion items that other customers who selected the same fashion item purchased or recommended as information on the recommended fashion item. Alternatively, information on at least one other fashion item may be provided as information on the recommended fashion item based on a celebrity or content related to the currently selected fashion item.

In this case, when a customer selects a recommended fashion item, the service provider (10) can provide fitting content that wears both the selected recommended fashion item and the currently selected fashion item. For example, the service provider (10) can search for content of a celebrity wearing both the recommended fashion item and the currently selected fashion item and provide the searched content as the fitting content. Alternatively, the service provider (10) can provide an image of a fitting model wearing both the recommended fashion item and the currently selected fashion item among images of previously stored fitting models as the fitting content.

Meanwhile, the service provider (10) described above may be a server connected to at least one content provider (30), at least one fashion item manufacturer (50), and at least one information provider (40). In this case, the subject of the service provider (10) may be an operator who operates the service provider (10).

FIG. 1b is a block diagram illustrating the configuration of a service provider (10) that provides a fashion item sales service in a fashion item sales system according to an embodiment of the present invention.

Referring to FIG. 1b, the service provider (10) may include a control unit (1000), a storage unit (100) connected to the control unit (1000), a communication unit (12), a content search unit (13), a fashion item information detection unit (14), a recommended item search unit (15), and a shopping platform (16). Here, the components illustrated in FIG. 1b are not essential for implementing the service provider (10), and thus the service provider (10) described in this specification may have more or fewer components than the components listed above.

First, the control unit (1000) controls the overall function of the service provider (10) and can drive at least one of the connected components to control the function. Therefore, at least one component connected to the control unit (1000) can be simultaneously driven by the control unit (1000) and can provide a function according to the control of the control unit (1000). In the following description, the function provided by the service provider (10) may be performed by the control unit (1000). That is, in the following description, the service provider (10) may mean the control unit (1000) of the service provider (10). For the convenience of explanation, the service provider (10) and the control unit (1000) of the service provider (10) will be described below without distinguishing between them.

The communication unit (12) connects the content provider (30), the information provider (40), the fashion item manufacturer (50) and the service provider (10) through a wired or wireless communication network, and can transmit information provided from the content provider (30), the information provider (40) and the fashion item manufacturer (50) to the service provider (10). In addition, if necessary, the information provided from the service provider (10) can be transmitted to at least one of the content provider (30), the information provider (40) and the fashion item manufacturer (50).

In addition, the communication unit (12) can be connected to a customer terminal (20) through a wired or wireless communication network, receive a customer request from the customer terminal (20), and provide information on the service provider (10) in response to the received request.

And the storage unit (100) may be equipped with a content storage unit (110) in which various contents that can be provided to customers through customer terminals (20) are stored, and a fashion item information storage unit (120) in which fashion item information related to fashion items worn by specific celebrities is stored.

Here, the fashion item information may include information on specific content and a celebrity appearing in the content. In addition, as information on fashion items worn by a celebrity appearing in the specific content, information on the manufacturer and name of the fashion item may be included. In addition, the fashion item information may include information on the fashion style of the specific celebrity. Here, the fashion style information may be determined by a stylist who styled the fashion of the specific celebrity.

And the content storage unit (110) may include a broadcast content storage unit (111) that stores broadcast contents provided from at least one content provider (30) through the communication unit (12). In addition, it may include an edited content storage unit (112) that stores a secondary work edited from the broadcast contents, i.e., edited contents. In addition, the content storage unit (110) may include a fitting image storage unit (113) that stores images of fitting models corresponding to at least one fashion item.

Here, the contents stored in the content storage unit (110) may each include tag information. The tag information may include information such as the name of the content, the content provider, the broadcast time, the broadcast location (performance location), etc. Here, the name of the content may be the name of a broadcast program in the case of broadcast content, and may be the name of at least one original broadcast program in the case of edited content. In addition, the content provider may be information of a specific broadcasting station or information of a specific broadcasting channel.

In addition, the tag information may include information of celebrities appearing in the content. In this case, broadcast content may include information of multiple celebrities, and in the case of edited content, information of multiple celebrities as well as information of one celebrity may be included. In addition, in the case of images of fitting models, information of at least one fashion item may be included as tag information.

In addition, the service provider (10) may provide a content search unit (13) that provides a classification and search function for content stored in the content storage unit (110). The content search unit (13) may classify and provide content stored in the broadcast content storage unit (110) or the edited content storage unit (110) according to preset menu items or categories, or may search and provide searched content based on keywords or specific items (e.g., fashion style) selected by the user.

Meanwhile, the service provider (10) may include a fashion item information detection unit (14) that matches fashion item information related to specific content and specific celebrities based on the fashion item information stored in the content storage unit (110) and tag information of the stored contents. The fashion item information detection unit (14) may detect fashion item information of specific celebrities who appeared in content according to a specific location (or performance location), specific program, and specific broadcast time as a result of the matching. In addition, information on the detected fashion items may be provided as a response to a customer's selection of specific content.

And the recommended item search unit (15) can search for information on at least one other fashion item when a customer selects one fashion item. The recommended item search unit (15) can search for other similar fashion items based on a preset product classification table such as the International Product Classification, or can search for at least one other fashion item based on other customers who selected the selected fashion item and other celebrities related to the selected fashion item. And the search result can be provided to the customer terminal (20) as a recommended item related to the currently selected fashion item.

The above-described fashion item information detection unit (14) can provide information on the detected fashion items to another component, i.e., the content search unit (13) or the recommended item search unit (15). Accordingly, the content search unit (13) or the recommended item search unit (15) can search for other content or other fashion items based on the fashion item information of a specific celebrity who appeared in a specific content. Then, the searched content or fashion item can be provided to the customer terminal (20).

Meanwhile, the service provider (10) may provide a shopping platform (16) in which shopping malls operated by a plurality of different fashion item manufacturers (50) may enter. In addition, the customer terminal (20) may be able to access each shopping mall through the shopping platform (16), and fashion items may be sold to customers through the shopping mall. To this end, the shopping platform (16) of the service provider (10) may be equipped with a payment system, and may preemptively collect a portion of the payment amount paid as the sales price of fashion items sold through the shopping mall as a brokerage fee. In addition, the payment amount excluding the brokerage fee may be provided to the fashion item manufacturer (50) of the shopping mall that sold the fashion item.

FIG. 2a is a diagram illustrating a business model that illustrates the relationship between each entity constituting the fashion item sales system according to an embodiment of the present invention. FIG. 2b is a diagram illustrating in more detail the relationship between a fashion item manufacturer (50) and an information provider (40) in the fashion item sales system according to an embodiment of the present invention.

In the following description, each component of the fashion item sales system according to the embodiment of the present invention may be a server or a terminal operated by the subject of the component. For example, the service provider (10) may be a server operated by the subject of the service provider (10), and the information provider (40) may be a server or a terminal operated by the information provider (40). In addition, the fashion item manufacturer (50) may be a server operated by the subject of the fashion item manufacturer (50). Similarly, the content provider (30) may be a server of an online news company (31) or a server of a broadcasting station (32). In addition, the consumer (20) may be a terminal of the consumer (20), and the trademark owner (60) may be a server or a terminal of the trademark owner (60).

However, for the sake of convenience of explanation, each component will be referred to as a service provider (10), a fashion item manufacturer (50), an information provider (40), an online news company (31), a broadcasting station (32), a content provider (30), a trademark holder (60), and a consumer (20), except for acts that directly require artificial thinking, such as partnerships, agreements, or determination of usage fees. In this case, the acts that directly require artificial actions will be distinguished from the actions of a server or terminal by stating that they are acts of a 'subject' or 'user' of a specific component.

Referring to Fig. 2a, first, a service provider (10) can receive broadcast content from a content provider (30). Here, the broadcast content can include various contents broadcast through terrestrial broadcasting, cable broadcasting, or IP broadcasting, such as online articles, dramas, movies, CFs, performances, and news.

The subject of the above service provider (10) may pay a fee to the content provider (30) for receiving broadcast content. In this case, in the case of content that can be used free of charge by providing the content without modification or posting the source together, such as an article from an online news company (31), the fee for using the content may be paid by providing the content without modification or posting the source of the content together.

On the other hand, in the case of copyrighted content such as broadcasting station (32), the service provider (10) may determine the content usage fee through partnership or agreement with the copyright holder such as broadcasting station (32), and pay the content usage fee, thereby paying the compensation for the use of the content (e.g., copyright fee). In this case, the content usage fee may include the compensation for permission to use secondary works, i.e., edited content that has been modified or edited from the original content.

However, a celebrity appearing in the above broadcast content may have trademark rights. Accordingly, the service provider (10) may pay a trademark usage fee to the trademark owner (60) of the celebrity appearing in the above broadcast content, for example, an entertainment company, as compensation for permission to use the celebrity's trademark.

Meanwhile, a fashion item manufacturer (50) may provide fashion items to an information provider (40), i.e., the subject of the information provider (40), through sponsorship or partnership. Then, the information provider (40) may provide information on fashion items and fashion styles of celebrities who appeared in specific broadcast content to the service provider (10) under the control of the subject of the information provider (40). Then, the subject of the service provider (10) may provide a predetermined fee to the subject of the information provider (40), for example, a stylist, as compensation for the information on fashion items and fashion styles of celebrities provided. In this case, the service provider (10) and the information provider (40) may perform a process according to a settlement process related to the provision of the fee.

Here, if the subject of the information provider (40) is a stylist who determines the fashion style of the celebrity, the stylist can determine the fashion style of the celebrity with fashion items provided through sponsorship or partnership. Then, the celebrity can wear the fashion items according to the fashion style determined by the stylist and appear in the specific broadcast content.

Meanwhile, since the number of fashion items provided by the fashion item manufacturer (50) is large and diverse, it may be difficult for the stylist to recognize them. Accordingly, the fashion item manufacturer (50) can maximize the promotional effect of the fashion items it manufactures by providing the fashion items it wishes to promote through a public relations agency (45) that provides an exhibition space (show room), as shown in FIG. 2b. Accordingly, the public relations agency (45) exhibits the fashion items provided through the exhibition space, and the stylist (46) checks and picks up the exhibited fashion items, so that the fashion of a celebrity can be styled with the fashion items provided by the fashion item manufacturer (50).

In this way, when fashion items are provided through a public relations agency (45), information about the fashion items picked up by the stylist (46) can be recorded in the public relations agency (45). In addition, the information about the fashion items recorded can include information about celebrities who will wear the picked fashion items and information about broadcast content in which the celebrities will appear.

In this case, the public relations agency (45) may provide the service provider (10) with broadcast content in which the celebrity will appear, information on the celebrity, and information on fashion items to be worn by the celebrity in the broadcast content. In this case, the subject of the information provider (40) may be the public relations agency (45).

Here, if the above-mentioned public relations agency (45) is an information provider (40), the public relations agency (45) can determine the fashion style of the celebrity who will wear the fashion items based on the information of the picked-up fashion items. In this case, a fashion style that commonly corresponds to each fashion item can be determined as the fashion style of the celebrity who will wear the fashion items. Then, information on the determined fashion style can be provided to the service provider (10) together with information on the fashion items that the celebrity will wear.

Accordingly, even if the public relations agency (45) is the subject of the information provider (40), information on the fashion style of the celebrity as well as information on the fashion items worn by the celebrity can be provided to the service provider (10). And, if the public relations agency (45) is the subject of the information provider (40), the public relations agency (45) can receive compensation for the information on the celebrity's fashion items.

Meanwhile, the service provider (10) may provide a shopping platform where a shopping mall of a fashion item manufacturer (50) may be located. In addition, as part of the purchase-related information provided for the searched fashion item, link information to a shopping mall (a shopping mall located in the shopping platform provided by the service provider (10)) that sells the searched fashion item may be provided to the customer terminal (20). In addition, a shopping intermediary service for the searched fashion item may be provided by allowing the customer to select and purchase the searched fashion item from the shopping mall connected through the link information and make payment through the payment service of the shopping platform.

Meanwhile, the service provider (10) may preemptively collect a portion of the payment for fashion items sold through the shopping platform as a commission as a fee for using the shopping platform. Accordingly, the payment excluding the commission may be paid to the fashion item manufacturer (50). Then, the fashion item manufacturer (50) may deliver the fashion item purchased by the user to the consumer, i.e., the subject of the customer terminal (20), in response to the payment paid by the service provider (10).

As described above, the fashion item sales system according to the embodiment of the present invention and the business model illustrating the relationship between each entity of the fashion item sales system according to the embodiment of the present invention, the service provider (10) according to the embodiment of the present invention can provide a shopping platform that provides various information related to the fashion items of a specific celebrity who appeared in a specific broadcast content by utilizing broadcast contents provided from a content provider (30) and fashion item information provided from an information provider (40), and provides various services related to the purchase of a selected fashion item.

FIG. 3 is a flowchart illustrating an operation process in which a service provider according to an embodiment of the present invention provides a service related to the sale of fashion items upon a customer's request, while receiving broadcast content and fashion item information from a content provider (30) and an information provider (40). FIG. 4a is an exemplary diagram illustrating a main interface screen in which a service provider (10) according to an embodiment of the present invention provides content search to a customer terminal (20), and FIGS. 4b to 4c are exemplary diagrams illustrating examples of interface screens in which a service provider (10) provides edited content to a customer terminal (20).

Referring to FIG. 3, the service provider (10) of the fashion item sales system according to an embodiment of the present invention can provide content classified according to preset criteria. Here, the preset criteria can be a content provider, a broadcast program name, a celebrity name, a broadcast time, or a performance venue.

Here, the above-described criteria may be displayed as menu items. In this case, the customer, i.e., the user, may select one of the menu items according to the content provider, the broadcast program name, the celebrity name, the broadcast time, or the performance venue, and in response, the service provider (10) may sort and display the contents (broadcast contents or edited contents) stored in the content storage (110) according to the selected menu item. Accordingly, as shown in Fig. 4a, contents classified and sorted according to items such as category/broadcast program/ended work/star/calendar, etc. may be provided, and contents classified and sorted by content provider (410) may be provided.

In addition, the service provider (10) may provide a list of contents sorted in order of popularity among users based on the number of times or viewing time that users have viewed each content during a preset period, as shown in the main interface screen of Fig. 4a. In this case, the main interface screen provided by the service provider (10) through the customer terminal (20) may display still images or thumbnail images corresponding to the sorted contents.

In addition, the main interface screen provided by the service provider (10) through the customer terminal (20) may include a list of fashion items sorted in order of popularity based on the number of times the users have purchased and the number of times the users have recommended them. In this case, as in the main interface screen of Fig. 4a, the list of the sorted fashion items may display the image (420), manufacturer (421), name (422), and price information (423) of each fashion item, and content information (424) about the content of a specific celebrity wearing the fashion item may be displayed.

In this case, the content information (424) may be a still image or a thumbnail image of the corresponding content. Then, when the user selects the content information (424), a screen in which content of a specific celebrity wearing the fashion item is played and a screen in which information on various fashion items worn by the specific celebrity in the corresponding content are displayed may be displayed. Here, the content playback screen and the screen in which information on the fashion item is displayed may be displayed on the main interface in the form of a pop-up window or a PIP (picture in picture). Alternatively, it may be switched to a separate interface screen including the content playback window and the window in which information on the fashion item is displayed.

Meanwhile, the service provider (10) may provide a menu item in which contents stored in the content storage (110) are classified according to the type of contents. In this case, the service provider (10) may provide an interface screen including a separate item (Ferry TV: 401) that allows selection of only edited contents, i.e., secondary works, or a menu item including snapshots (402) including images of specific celebrities or fitting models. Then, when a user selects a menu item (Ferry TV: 401) corresponding to the secondary works, a list including only edited contents created by extracting only the secondary works, for example, the portions in which specific celebrities appear from multiple broadcast contents, may be displayed. Or, when a user selects a snapshot (402) from a menu item, a list including still images of celebrities or fitting models may be displayed.

Here, the still images displayed when selecting the above snapshot (402) may be provided classified by the name of a celebrity, the name of the content (e.g., the name of a broadcast program), or the performance venue. Or, the still images may be provided classified by the fashion items. In this case, the list may further include images of fitting models wearing the fashion items.

Meanwhile, when a still image is selected from a list of still images displayed through selection of snapshot (402), the service provider (10) may provide information on at least one fashion item worn by a celebrity or fitting model appearing in the selected still image, together with the selected still image. In this case, the information on the at least one fashion item may include an image, name, manufacturer, and price information (e.g., lowest price information) of the fashion item, and when a fashion item is selected, information related to purchasing the selected fashion item, for example, link information on at least one shopping mall, may be provided.

Meanwhile, FIG. 4b is an example diagram showing an interface screen that displays a list of secondary works when a user selects a menu item corresponding to the secondary work (e.g., Ferry TV (401)).

Referring to FIG. 4b, FIG. 4b shows an example in which title screens (430, 440) of two secondary works are displayed. In this case, the bibliographic information of each secondary work may be displayed on the title screens (430, 440) of each secondary work. For example, the bibliographic information may include information (431, 441) related to at least one original content, and information (432, 442) corresponding to the time when the original content was broadcast or the time when the secondary work was created and information about a celebrity appearing in the secondary work. In addition, the title screens (430, 440) of each secondary work may include a still image (433, 443) of each secondary work, and when a user selects the still image (433, 443), the secondary work corresponding to the selected still image may be played in an area of the title screen where the selected still image is displayed.

Meanwhile, the title screens (430, 440) of each secondary work may display the number of recommendations (435, 445) from other users for each secondary work. In addition, a product detail view item (436, 446) may be displayed to check information on fashion items worn by celebrities appearing in the secondary work. In this case, when a user selects the product detail view item (436, 446), information on fashion items appearing in the secondary work may be displayed on the interface screen.

Meanwhile, in Fig. 4b, an example of an interface screen is described in which, when a still image is selected, a secondary work is played in one area of the title screen and information on fashion items can be checked according to the user's selection. However, it is of course possible to change to an interface screen in which only information on the secondary work corresponding to the selected still image is displayed when the user selects a single still image.

FIG. 4c is an example diagram showing an interface screen in which information about one of the selected secondary works is displayed when one of the secondary works is selected.

For example, when a user selects one of the title screens while a plurality of secondary work title screens are displayed as shown in the above-described Fig. 4b, the service provider (10) can display an interface screen that displays information related to one of the selected secondary works as shown in Fig. 4c. In addition, when a still image (450) of the secondary work displayed on the interface screen is selected, the content of the selected secondary work can be played in the form of a video.

In addition, the service provider (10) may provide more diverse information and functions related to the selected secondary work through an interface screen that displays information related to a single secondary work. For example, the service provider (10) may display not only information related to at least one original content (451), but also bibliographic information including the real name (452) of a celebrity appearing in the original content and the name (453) of the celebrity in the play in the original content.

In addition, the service provider (10) may provide information on fashion items worn by celebrities appearing in the selected secondary works. In this case, the information on the fashion items may include the image, name, manufacturer, and price information (e.g., lowest price information) of each fashion item, and when one fashion item is selected, information related to purchasing the selected fashion item, for example, link information for at least one shopping mall, may be provided.

In addition, the service provider (10) may provide lines of a celebrity appearing in a selected secondary work in various languages. For example, the service provider (10) may provide subtitles that translate lines of a celebrity appearing in the secondary work into different languages selected through the language selection (454) function, or may provide a dubbing service that dubs lines of a celebrity into the selected language.

Meanwhile, through interface screens such as those shown in FIGS. 4A to 4C, the service provider (10) can provide broadcast content or edited content provided by the content provider (30) to the user. Then, one of the provided contents can be selected.

The user can select one of the contents classified based on the broadcast program or celebrity. For example, the user can select a specific broadcast program first, and then select one of the contents based on a specific celebrity from the searched contents based on the selection. Or, the user can select a specific celebrity first. In this case, the service provider (10) can search and display the contents in which the specific celebrity appears. Then, the user can select the contents of the specific broadcast program from the searched contents, and select the contents of the specific broadcast program in which the specific celebrity appears. Then, when one of the contents is selected, information on at least one fashion item worn by the celebrity appearing in the selected content can be detected (S300).

As described above, the service provider (10) can receive information (fashion item information) about the fashion items of celebrities appearing in specific content, i.e., fashion items worn by celebrities and fashion styles, from the information provider (40). In addition, the service provider can provide searched contents according to a menu item selected by the user (e.g., broadcast program or celebrity name, etc.) or a search request.

Meanwhile, as mentioned above, broadcast content or edited content may include information about celebrities appearing, broadcast time, program name, performance location or broadcast location, etc. as tag information such as hashtags.

Therefore, the service provider (10) can search for fashion item information corresponding to the tag information of the selected content based on the tag information included in the selected content when one of the contents searched according to the menu item selected by the user or the search request is selected. For example, the service provider (10) can search for fashion item information corresponding to the content name of the selected content and the name of a celebrity appearing in the content from the fashion item information storage unit (120). Then, the searched fashion item information can be provided to the customer terminal (20) as a response to the selection of the content.

Meanwhile, the fashion item information provided above may include information related to at least one fashion item worn by a celebrity appearing in the selected content and information about the fashion style of the celebrity appearing in the selected content. Accordingly, in response to the user's selection of one content, the service provider (10) may provide the user with information about the fashion items of the celebrity appearing in the selected content and information about the fashion style of the celebrity (S302).

FIG. 5 is an exemplary diagram showing an example of an interface screen including information on fashion items provided by a service provider (10) according to an embodiment of the present invention in response to selection of specific content.

Referring to FIG. 5, the interface screen on which information on fashion items corresponding to the selected content is displayed may include a content window (502) on which images and names of celebrities appearing in the selected content are displayed. In addition, together with the content window (502), information on each fashion item worn by the celebrity appearing in the selected content may be displayed.

For example, information on each fashion item may include the manufacturer (511) of the fashion item, the name (512), price information (e.g., lowest price information) (513), and the image (514) of the fashion item. In this case, the image of the fashion item may be displayed as a thumbnail image.

In addition, the interface screen on which information on fashion items corresponding to the selected content is displayed can provide clothing classification category information (500) according to the fashion style of a celebrity appearing in the selected content. In this case, the clothing classification category information (500) may differ depending on the celebrity's field of activity (e.g., singer, movie actor, etc.), and when the user selects a specific clothing classification category, the celebrity's content according to the specific clothing classification category can be searched.

For example, as shown in Fig. 5, when clothing classification category information (500) such as 'airport fashion', 'news', and 'stage costume' is displayed, if a user selects the 'airport fashion' category, the service provider (10) can search for content classified as 'airport fashion' for a celebrity appearing in the currently selected content and display the search results. For example, the service provider (10) can search for content classified as 'airport fashion' for a celebrity based on the celebrity's name and location information included in the tag information of each content.

Or, if the user selects the 'News' category, the service provider (10) can perform a content search corresponding to news or articles in which a celebrity appears in the currently selected content. Or, if the user selects the 'Stage Costume' category, the service provider can search for content classified according to the place or stage where the celebrity performed based on the performance venue or broadcast program information and the name of the celebrity included in the tag information of each content. And, the search result can be provided as a selection for the costume classification category information (500).

Meanwhile, the interface screen on which information on fashion items corresponding to the selected content is displayed may further provide detailed information (510) related to the celebrity of the selected content. For example, the detailed information (510) may include information on the time the celebrity visited a specific place, or the time and place of performance. That is, as shown in FIG. 5, the detailed information (510) may provide information on the place (AA Airport) visited by a specific celebrity and the time of visit by the celebrity (2021.04.25).

In addition, the interface screen may include source information (520) regarding the source of the content. In this case, when the user selects the source information (520), the service provider (10) may provide broadcast content corresponding to the source information (520). For example, the broadcast content may be played in a pop-up window or PIP format.

Meanwhile, in step S302, if information on fashion items of celebrities appearing in the selected content and information on the fashion style of the celebrity are provided to the user, the service provider (10) can detect whether the user has selected a search according to the fashion style of the celebrity appearing in the currently selected content (S306).

For example, the fashion style may be provided together with information on fashion items of celebrities appearing in the currently selected content. For example, the fashion style may be provided as clothing classification category information of FIG. 5, or may be provided together with a content window in which an image and name of a celebrity appearing in the selected content are displayed. In addition, when the provided fashion style information is selected by the user, the service provider (10) may determine that the user has selected a search according to a fashion style.

Meanwhile, in the step S306, if the user selects a search based on a fashion style, the service provider (10) can search for at least one fashion item based on the fashion style of the celebrity appearing in the currently selected content and provide the searched result (S306). For example, the service provider (10) can search for at least one other content based on the fashion style of the celebrity, i.e., the fashion style selected by the user, and provide the searched content to the user. In addition, the service provider (10) can provide the user with fashion item information corresponding to one of the contents selected by the user among the searched contents.

Meanwhile, the case of the above-described Fig. 5 illustrates an example in which a specific broadcast content is selected, but if the user selects a secondary work, i.e., an edited content, information on more fashion items than the information on the fashion items illustrated in the above Fig. 5 may be provided.

For example, the above-mentioned edited content may be content created by extracting a portion of a plurality of different broadcast contents and connecting them. In this case, when the above-mentioned edited content is selected, the service provider (10) may provide information on each of the original broadcast contents of the above-mentioned edited content, and may provide information on fashion items worn by specific celebrities in each original broadcast content.

Meanwhile, if the above-mentioned edited content is about multiple celebrities, the service provider (10) can classify and arrange information on fashion items worn by each celebrity and provide the information to the user through the customer terminal (20).

Alternatively, the service provider (10) may detect a specific portion of the edited content that the user is currently watching based on the playback time of the edited content. Then, one original content corresponding to the detected specific portion may be detected. Then, information on at least one celebrity corresponding to the detected original content and fashion items worn by the celebrity may be provided to the user through the customer terminal (20).

Hereinafter, with reference to FIG. 6 below, the step S306 of detecting at least one fashion item and providing the detected fashion item based on a fashion style selected by a user will be described in more detail.

Meanwhile, in the detection result of the above step S304, if the user does not select a search according to a fashion style while the information on fashion items worn by the celebrity of the currently selected content is provided, or if the information on at least one fashion item is provided according to the fashion style selected by the user through the above step S306, the service provider (10) can detect whether any one of the currently provided fashion item information has been selected by the user (S308). If no fashion item has been selected, the process from the above steps S304 to S306 can be repeated.

On the other hand, if the user selects one fashion item in the step S308, the service provider (10) can ask the user whether to provide information on other items related to the currently selected fashion item (S310). For example, if a specific fashion item is selected, the service provider (10) can provide a menu item related to providing information on other items related to the currently selected fashion item in the form of a pop-up window. Then, depending on the user's selection of the menu item, information on other items related to the currently selected fashion item can be provided (S312).

Meanwhile, in the step S312, the service provider (10) can detect at least one other item related to the currently selected fashion item in various ways. For example, the service provider (10) can detect another fashion item of the same or similar classification as the currently selected fashion item according to a preset product classification table such as the International Product Classification, as an item related to the currently selected fashion item, i.e., a related item. Alternatively, the service provider (10) can search for another fashion item based on the currently selected content or a celebrity wearing the currently selected fashion item, and detect information about the searched other fashion item as information about the related item. Alternatively, another fashion item searched by the user can be detected as an item related to the currently selected fashion item.

In this way, when other fashion items related to the currently selected fashion item are determined, the service provider (10) can provide information on the determined related items and information on the currently selected fashion item (S312).

Then, the service provider (10) can proceed to step S308 again to detect whether the user has selected one of the currently provided fashion items. If the user does not select one of the fashion items in step S308 and re-selects a fashion style of a specific celebrity, the service provider (10) can proceed to step S306 to provide information on at least one fashion item according to the selected fashion style again.

However, if the user selects one fashion item in step S308, the service provider (10) may proceed to step S310 and ask the user again whether to receive information on other fashion items related to the currently selected fashion item, i.e., information on related items. If the provision of information on the related items is selected, the service provider may proceed to step S312 and detect at least one other fashion item related to the currently selected fashion item and provide information on the detected fashion item.

However, if the user does not select to provide information on related items in the above step S310, the service provider (10) can provide the user with information related to the purchase of the currently selected fashion item (S314).

Here, information related to the purchase of the fashion item may include information on a shopping mall selling the selected fashion item. In this case, the service provider (10) may search for a shopping mall selling the selected fashion item and provide shopping mall information in which at least one of the searched shopping malls is sorted according to the selling price of the selected fashion item. Then, when the user selects one of the shopping mall information provided, the selected shopping mall may be connected through link information and the interface screen of the selected shopping mall may be provided to the customer terminal (20). Then, the user may purchase the selected fashion item through the interface screen of the connected shopping mall. Then, in response to the purchase, the subject of the shopping mall, i.e., the fashion item manufacturer (50), may deliver the fashion item purchased by the user to the user.

Here, payment for the purchase of the above fashion item can be made through a payment system provided on the shopping platform of the service provider (10). Accordingly, the service provider (10) can receive payment from the user, take a certain amount of commission in advance, and then pay the balance to the main body of the shopping mall, i.e., the fashion item manufacturer (50).

FIG. 6 is a flowchart illustrating an operation process in which a service provider (10) according to an embodiment of the present invention provides fashion item information according to a fashion style selected by a user.

In step S302 of the above-described FIG. 3, when information on fashion items of a celebrity appearing in the selected content and information on the fashion style of the celebrity are provided through the service provider (10), the user of the customer terminal (20) can select the fashion style of the celebrity. Then, the service provider (10) can search for content in which celebrities having the same fashion style as the selected fashion style appear (S600). Then, at least one searched content can be provided to the customer terminal (20) as a response to the selection of the fashion style.

For example, the service provider (10) can search for fashion item information including fashion style information corresponding to the selected fashion style from the fashion item information storage unit (120). Then, the service provider can search for contents corresponding to the searched fashion item information from the contents storage unit (110). Then, the searched contents can be provided to the customer terminal (20) as contents in which a celebrity having the same fashion style as the fashion style appears. In this case, not only the celebrity of the contents selected in step S300 of FIG. 3 but also other contents in which other celebrities appear can be searched.

Meanwhile, while providing at least one content searched according to a fashion style, the service provider (10) can receive a user's request to select one content. Then, the service provider (10) can detect information on at least one fashion item worn by a celebrity appearing in the selected content (S602). Then, the information on at least one detected fashion item can be provided as a response to the user's request to select the content. Then, the information on the provided fashion item can be displayed through an interface screen provided by the service provider (10) to the customer terminal (20) (S604).

Meanwhile, according to the above-described explanation, the service provider (10) provides information on fashion items including price information, and provides the lowest sale price of the fashion item as the price information. In this way, in order to detect the lowest sale price of the fashion item, the service provider (10) can perform a lowest price search for each fashion item, and provide the searched lowest sale price as the price information.

FIG. 7 is a flowchart illustrating an operation process in which a service provider (10) according to an embodiment of the present invention provides lowest price information for a fashion item.

In step S300 of the above-described Fig. 3, if fashion items of celebrities appearing in the content selected by the user are detected, the service provider (10) can select one fashion item and search for shopping malls selling the selected fashion item (S700). Here, the shopping malls may be shopping malls that have entered the shopping platform provided by the service provider (10).

As a result of the search in step S700, if a shopping mall selling one of the fashion items is detected, the service provider (10) can perform a lowest price search according to the number of detected shopping malls. That is, if there is only one shopping mall detected as a result of the search in step S700, the service provider (10) can determine the selling price of the fashion item of the detected shopping mall as the lowest selling price and end the lowest price search process of FIG. 7. However, if there are two or more shopping malls detected as a result of the search in step S700, the service provider can search for the selling price of one of the fashion items from each of the detected shopping malls (S704). In addition, the lowest price among the searched fashion item selling prices can be provided as price information for one of the fashion items (S706).

The lowest price search process of the above Fig. 7 can be performed for each of the fashion items detected by the content selected by the user in step S300 of the above Fig. 3. And, as a result of the lowest price search performed for each of the fashion items, the lowest sale prices searched can be provided as price information for each fashion item.

Meanwhile, as described above, when a user requests provision of information on a related item while one of the provided fashion item information is selected (step S312 of FIG. 3), the service provider (10) can detect at least one other fashion item related to the currently selected fashion item and provide information on the detected fashion item as information on the related item.

FIG. 8 is a flowchart illustrating an operation process in which a service provider (10) according to an embodiment of the present invention provides additional information on other fashion items related to the currently selected fashion item, as described above.

Referring to FIG. 8, when a user requests at least one related item information for a currently selected fashion item in step S312 of FIG. 3, the service provider (10) may select one of the similar item provision method, the friend item provision method, or the designated item provision method according to the user's selection (S800).

In the above S800 step, if the user selects the similar item provision method, the service provider (10) can search for at least one other fashion item based on a preset product classification table such as the international product classification, and detect the searched fashion item as the related fashion item. Then, information on the detected fashion item can be provided to the customer terminal (20) as information on the related item (S810).

Here, the similar item can be determined in various ways. For example, the service provider (10) can detect at least one other fashion item as a similar item based on the number of purchases or recommendations of other users who selected the celebrity appearing in the currently selected content, i.e., other users who follow the same celebrity. Or, the service provider (10) can detect a fashion item worn by the celebrity appearing in the currently selected content as the similar item in other content in which the celebrity appears. Or, the service provider (10) can detect a fashion item worn by another celebrity appearing in the currently selected content or similar content as the similar item. Or, the service provider (10) can detect a fashion item worn by another celebrity who has the same fashion style as the celebrity of the currently selected content as the similar item.

And when a similar item is detected, the service provider (10) can provide information on the detected similar item as information on the related item to the customer terminal (20). Hereinafter, the operation process of the service provider (10) for detecting the similar item and providing information on the detected similar item will be examined in more detail with reference to FIGS. 9a to 9d.

Meanwhile, in the step S800, if the user selects the friend item provision method, the service provider (10) can detect at least one fashion item as the friend item based on the selection history of a celebrity or a number of other users. To this end, the service provider (10) can detect other fashion items that other users who have purchased or recommended the currently selected fashion item have purchased or recommended a certain number of times or more. Alternatively, other fashion items that celebrities who have worn the currently selected fashion item have worn together a certain number of times or more can be detected as the friend item.

For example, the service provider (10) can detect a celebrity wearing the currently selected fashion item and other fashion items worn by the celebrity from each of a plurality of fashion item information corresponding to a plurality of broadcast contents. Then, based on the number of times the detected fashion items overlap, the service provider can detect 'history of celebrities wearing the currently selected fashion item together' for each of the other detected fashion items.

And the service provider (10) can provide information on the detected friend item to the customer terminal (20) as information on the related item (S820).

In addition, in the step S800, if the user selects the designated item provision method, the service provider (10) may provide a search menu for searching for at least one other fashion item. For example, the search menu may include a category search or keyword search function. Then, through the search menu, the user may directly search for a fashion item that he or she thinks suits the celebrity of the currently selected content, and the searched fashion item may be determined as the designated item. In addition, information on the determined designated item may be provided to the customer terminal (20) as information on the related item (S830).

Meanwhile, FIGS. 9a to 9d are flowcharts illustrating the operation process of a service provider (10) that provides fashion items classified into similar types according to product classification as similar items of FIG. 8 as related items.

First, referring to Fig. 9a, if a fashion item related to the currently selected fashion item is detected according to the similar item method in step S810 of Fig. 8, the service provider (10) can first detect another user who selected the celebrity appearing in the currently selected content, i.e., another user who follows the same celebrity. Then, the fashion items purchased or recommended by the other detected user can be searched (S910).

And the service provider (10) can detect only the fashion items classified as the same or similar type according to the preset product classification table among the fashion items searched in step S910 (S912). Therefore, the service provider (10) can detect not only the fashion items of a different type from the currently selected fashion item, but also the fashion items of the same type in step S912.

Meanwhile, if fashion items of the same or similar type as the currently selected fashion item are detected in the step S912, the service provider (10) can detect the number of detected fashion items purchased or recommended (the number of purchases, the number of recommendations). And, based on the number of purchases or recommendations, at least one fashion item among the detected fashion items can be determined as the similar item. And, information on the determined similar item can be provided as information on related items related to the currently selected fashion item.

Here, the service provider (10) can determine only fashion items with a certain number of purchases or a certain number of recommendations as the similar items. In addition, if there are multiple determined similar items, the information on the similar items can be provided to the user by sorting them in order of the number of purchases or recommendations. Alternatively, the service provider (10) can sort the detected fashion items according to the number of purchases or recommendations, and determine a preset number of fashion items in order of the number of purchases or recommendations as the similar items.

In this case, the service provider (10) can set different weights for the number of purchases and the number of recommendations, respectively. For example, the service provider (10) can set the weights so that one number of purchases corresponds to multiple numbers of recommendations. In this case, the service provider (10) can substitute the number of purchases of each detected fashion item with the number of recommendations, and sort the items based on the substituted number of recommendations to determine similar items.

Meanwhile, the service provider (10) may, of course, determine the similar items based on the celebrity of the selected content or similar content to the selected content, unlike the operation process of FIG. 9a in which the similar items are determined based on the selection history of other users who have selected the celebrity of the selected content. Hereinafter, the operation process of determining the similar items based on the celebrity of the selected content will be examined with reference to FIG. 9b, and the operation process of determining the similar items based on the similar content will be examined with reference to FIG. 9c.

First, referring to FIG. 9b, a service provider (10) according to an embodiment of the present invention can search for other content in which a celebrity who appears in the currently selected content appears (S920). Then, fashion items worn by the celebrity can be detected in each of the searched contents (S922).

And the service provider (10) can detect fashion items classified as the same or similar type according to the preset product classification table among the searched fashion items. In this case, not only fashion items of a different type from the currently selected fashion item but also fashion items of the same type can be detected. And the service provider (10) can determine the detected fashion items as related items related to the currently selected fashion item, i.e., similar items, and provide information on the fashion items determined as the similar items (S924).

Here, the service provider (10) can determine similar items to be provided to the user based on the number of sales or recommendations of each fashion item detected as the same or similar type according to a preset product classification table. For example, the service provider (10) can determine only a preset number of fashion items among the fashion items detected according to the product classification table in the order of the number of sales or recommendations as the similar items. Alternatively, among the fashion items detected according to the product classification table, only fashion items with a certain number or more of sales or recommendations can be determined as the similar items. To this end, the service provider (10) can set different weights for the number of sales and the number of recommendations, respectively.

Meanwhile, referring to FIG. 9c, a service provider (10) according to an embodiment of the present invention can search for content similar to the currently selected content (S930). Here, the similar content may mean other content of the same type (e.g., content having the same broadcast program name) as the currently selected content. For example, if the selected content is content corresponding to one episode of a miniseries drama consisting of multiple episodes, the similar content may be content corresponding to another episode of the same miniseries drama. Or, in the case of a miniseries drama divided by season, content corresponding to episodes of different seasons may be similar content. Or, if multiple celebrities appearing as main characters (e.g., lead characters) are the same, they may be the similar content.

When similar content is searched in the above step S930, the service provider (10) can detect information on fashion items worn by celebrities appearing in the currently selected content and the searched similar content (S932).

And among the detected fashion items, the service provider (10) can detect fashion items classified as the same or similar type according to the preset product classification table. In this case, not only fashion items of a different type from the currently selected fashion item, but also fashion items of the same type can be detected. And the service provider (10) can determine the detected fashion items as related items related to the currently selected fashion item, i.e., similar items, and provide information on the fashion items determined as the similar items (S934).

Here, the service provider (10) can determine similar items to be provided to the user based on the number of sales or recommendations of each fashion item detected as the same or similar type according to a preset product classification table. For example, the service provider (10) can determine only a preset number of fashion items among the fashion items detected according to the product classification table in the order of the number of sales or recommendations as the similar items. Alternatively, among the fashion items detected according to the product classification table, only fashion items with a certain number or more of sales or recommendations can be determined as the similar items. To this end, the service provider (10) can set different weights for the number of sales and the number of recommendations, respectively.

Meanwhile, unlike what was examined in the above-described Figures 9a to 9c, the service provider (10) can of course detect the similar item based on the fashion style of the celebrity wearing the currently selected fashion item. Hereinafter, the operation process of determining the similar item based on the fashion style of the celebrity will be examined with reference to Figure 9d.

Referring to FIG. 9d, a service provider (10) according to an embodiment of the present invention can search for content of another celebrity having the same fashion style as the celebrity wearing the currently selected fashion item when a selection for one fashion item is detected in step S308 of FIG. 3 (S940).

For example, the service provider (10) can detect information about a fashion style from information about a fashion item corresponding to the currently selected content in order to search for contents of a celebrity having the same fashion style. Then, it can detect information about another fashion item having a fashion style corresponding to the detected fashion style, and search for contents corresponding to the detected fashion item information. Accordingly, contents of celebrities corresponding to a specific fashion style can be searched.

Meanwhile, if contents of celebrities with the same fashion style are searched in step S940, the service provider (10) can detect information on fashion items worn by celebrities appearing in the searched contents (S942). For example, the service provider (10) can detect information on fashion items worn by celebrities in the contents searched in step S940 from the fashion item information corresponding to each of the searched contents.

And among the detected fashion items, the service provider (10) can detect fashion items classified as the same or similar type according to the preset product classification table. In this case, not only fashion items of a different type from the currently selected fashion item, but also fashion items of the same type can be detected. And the service provider (10) can determine the detected fashion items as related items related to the currently selected fashion item, i.e., similar items, and provide information on the fashion items determined as the similar items (S944).

Here, the service provider (10) can determine similar items to be provided to the user based on the number of sales or recommendations of each fashion item detected as the same or similar type according to a preset product classification table. For example, the service provider (10) can determine only a preset number of fashion items among the fashion items detected according to the product classification table in the order of the number of sales or recommendations as the similar items. Alternatively, among the fashion items detected according to the product classification table, only fashion items with a certain number or more of sales or recommendations can be determined as the similar items. To this end, the service provider (10) can set different weights for the number of sales and the number of recommendations, respectively.

Meanwhile, according to the above-described explanation, if at least one related item is detected while one fashion item is selected as a result of the determination in step S308 of the above-described Fig. 3, it has been mentioned that the service provider (10) can provide fitting content for not only the currently selected fashion item but also the currently detected related item. Figs. 10a and 10b are flowcharts illustrating the operation process of the service provider (10) in which such fitting content is provided.

On the other hand, it may be realistically difficult to provide fitting content for all products being sold. Accordingly, the service provider (10) may group similar fashion items of the same type into one item group, select one of the fashion items of the same group as a representative item, and provide the fitting content of the selected representative item as the fitting content. Here, the similar fashion items of the same type may be fashion items whose manufacturers and types of fashion items are the same, but whose additional shapes or colors are different.

These item groups can be determined by the fashion item manufacturer (50) that manufactures each fashion item or the operator of the shopping mall, and the representative item of the item group can also be determined by the fashion item manufacturer (50) or the operator of the shopping mall.

First, Fig. 10a illustrates an example in which the fitting content is provided when at least one related item is detected according to a similar item detection method.

Referring to FIG. 10a, the service provider (10) can search for a representative item of an item group including at least one similar item determined in step S810 of FIG. 8 (S1000). Then, the content of a celebrity wearing the determined similar item or representative item can be searched for (S1002). Alternatively, the service provider (10) can search for an image of a fitting model wearing the determined similar item or representative item from the fitting image storage unit (113).

Here, the image of the above fitting model may be an image of a fitting model with body measurements similar to those previously input by the user wearing the determined similar item or representative item.

And the content of the searched celebrity or the image of the fitting model can be provided as the fitting content (S1004).

Meanwhile, as explained above, not only other types of fashion items similar to the currently selected fashion item, but also the same type of fashion item can be determined as similar items. Therefore, the user can select and purchase other fashion items provided through the similar items instead of the currently selected fashion item. That is, if the fashion item selected by the user through the content is a hat, the user can select and purchase another hat provided as the similar item instead of the hat worn by the celebrity appearing in the selected content.

Accordingly, in Fig. 10a, if the fashion item determined as a similar item is of the same type as the currently selected fashion item, the service provider (10) may provide content of a celebrity wearing the similar item or an image of a fitting model wearing the similar item as the fitting content. In this case, content of a celebrity wearing a representative item of an item group including similar items or an image of a fitting model wearing the representative item may be provided as the fitting content.

However, if the similar item is not the same type of fashion item as the currently selected fashion item, the service provider (10) may search for content of a celebrity that includes both the similar item and the currently selected fashion item, or may search for an image of a fitting model. Then, the searched content of the celebrity or the image of the fitting model may be provided as the fitting content. That is, in the case of the fitting content for the similar item provided in FIG. 10a, the service provider (10) may provide contents including the similar item as the fitting content, or may provide contents including both the similar item and the currently selected fashion item as the fitting content, depending on whether the similar item is the same type or a different type from the currently selected fashion item.

Meanwhile, the friend item detected in step S820 of the above-described Fig. 8 or the designated item designated by the user in step S830 may be a different type of item from the currently selected fashion item. Accordingly, the service provider (10) may provide the content of a celebrity wearing both the friend item or the user-designated item and the currently selected fashion item as fitting content. Fig. 10b illustrates an operation process for providing fitting content for the determined related item when the related item for the currently selected fashion item is determined according to the friend item or the user-designated item.

Referring to FIG. 10b, the service provider (10) can search for a representative item of an item group including a friend item detected in step S820 of FIG. 8. Or, it can search for a representative item of an item group including a designated item designated by a user in step S830 (S1050).

And the service provider (10) can search for content of a celebrity who wears both the friend item (or representative item) or the designated item (or representative item) and the currently selected fashion item (S1052). Or, the service provider (10) can search for an image of a fitting model who wears both the friend item (or representative item) or the designated item (or representative item) and the currently selected fashion item from the fitting image storage unit (113). And the searched content of the celebrity or the image of the fitting model can be provided as the fitting content (S1054).

Here, the image of the fitting model may be an image of a fitting model with body measurements similar to those previously input by the user wearing the friend item (or representative item) or the designated item (or representative item).

Meanwhile, in the case of a designated item determined by user specification, the searched fitting content may be posted to other users according to the user's selection. In this case, the posted fitting content may include information about the currently selected content and a specific celebrity appearing in the content.

That is, a user can select one of the fashion items worn by a specific celebrity appearing in a specific content, and directly select at least one fashion item (designated item) through the user-specified method. Then, the user can post at least one selected designated item and fitting content according to the fashion item together with information about the specific celebrity. Accordingly, a user can directly coordinate the fashion of the specific celebrity using the fashion items appearing in various contents, and post the coordinated fashion items together with fitting content to other users.

In this case, the coordination of the user posted above, that is, customized coordination for a specific celebrity, can be posted to other users, and the other users can input evaluation information (e.g., recommendation information such as 'like') for this. In this case, the service provider (10) may provide a service of delivering customized coordination for which the number of recommendations exceeds a certain number to the specific celebrity through the entertainment company of the specific celebrity.

Meanwhile, in an embodiment of the present invention, another service provider (10) can receive information on a specific celebrity preferred by the user when the user registers as a member. Then, the specific celebrity entered by the user can be registered as the preferred celebrity of the user. Then, when the user logs in through an interface provided by the service provider (10), the latest information related to the fashion of the celebrity preferred by the user can be provided.

FIG. 11 is a flowchart illustrating an operation process in which a service provider (10) according to an embodiment of the present invention receives the latest fashion information about a specific celebrity who has already been registered.

Referring to FIG. 11, when a user logs into a fashion item sales system according to an embodiment of the present invention, the service provider (10) can detect information on a preferred celebrity registered by the user through an interface screen provided by the service provider (10) (S1100). Then, the service provider (10) can search for contents in which the preferred celebrity appears from the content storage unit (110). Then, among the searched contents, the most recently stored content, i.e., the latest content, can be searched (S1102).

And the service provider (10) can search for fashion item information corresponding to the searched latest content. And based on the searched fashion item information, information on fashion items worn by the celebrity appearing in the latest content and information on fashion styles can be detected (S1104). And in response to the user's login, an interface screen including the latest content searched in step S1102 and information searched in step S1104 can be provided to the customer terminal (20) (S1106).

Accordingly, when new content about the preferred celebrity is provided from a content provider (30) and fashion item information about the provided content is provided from an information provider (40), the user can receive the latest content about the preferred celebrity and information about fashion items worn by the preferred celebrity in the content simply by logging into the fashion item sales system according to an embodiment of the present invention. In other words, the user can receive the latest fashion information about the preferred celebrity as if subscribing to fashion information.

Meanwhile, in the above description, a configuration has been described in which a user selects broadcast content provided by a content provider (30) or edited content created through secondary authoring, and fashion item information matching the selected content is provided. However, it goes without saying that the present invention is not limited thereto. For example, it goes without saying that the broadcast content or edited content may be a still image (e.g., snapshot) of a specific celebrity provided according to an embodiment of the present invention. In this case, the snapshot or still image may be used in a similar manner to the content (broadcast content and edited content).

Meanwhile, a service provider configuring a fashion item sales system according to an embodiment of the present invention may further include, in addition to the configuration described in FIG. 2a, a settlement unit for settlement and an information provision history analysis unit that analyzes history information according to fashion item information provided from an information provider.

FIG. 12 is a block diagram illustrating the configuration of a service provider (11) according to an embodiment of the present invention, which further includes a settlement unit and an information provision history analysis unit.

Referring to FIG. 12, a service provider (11) according to an embodiment of the present invention may further include a settlement unit (17) that provides functions related to payment of fees, etc., in addition to the communication unit (12), content search unit (13), fashion item information detection unit (14), recommended item search unit (15), storage unit (100), and shopping platform (16) illustrated in FIG. 2A. In addition, an information provision history analysis unit (18) that can analyze the fashion item preference of each information provider based on fashion item information received from each of a plurality of information providers may further be included.

First, the settlement unit (17) can settle the commission according to the information of the fashion item provided by each information provider (40). For example, the settlement unit (17) can calculate the amount to be deposited to the information provider (40) according to the result of the settlement. In addition, if the subject of the information provider (40), for example, a stylist, or the subject of the service provider (11), that is, the operator of the service provider (11), requests, the provision status of the fashion item information according to the requested period and the commission-related information (for example, total amount, etc.) can be calculated. In addition, the calculated information can be provided as a response to the request. Accordingly, if there is a request from a stylist, information such as the commission status information or the amount to be deposited can be provided from the service provider (11) and transmitted to the terminal of the information provider (40), for example, the stylist.

To this end, the settlement unit (17) may include a settlement management unit (701), an inflow sales analysis unit (702), and an authentication and payment process unit (703). Here, as described above, when a settlement status request is received from a requesting entity (e.g., information provider (40) entity - stylist), the inflow sales analysis unit (702) may analyze items subject to payment of fees/costs corresponding to the received request.

In this case, the settlement status request may include information on the settlement period, i.e., the settlement period, and the inflow sales analysis unit (702) may search for information on fashion items or contents provided to the service provider (11) during the settlement period. That is, when a settlement status request is received from a specific information provider (40), the inflow sales analysis unit (702) may search for fashion item information provided by the specific information provider (40) during the designated settlement period.

Alternatively, when a settlement status request is received from a content provider (30), the inflow sales analysis unit (702) may search for content information provided by the content provider (30) during a designated settlement period. Alternatively, when a settlement status request is received from a fashion item manufacturer (50), the inflow sales analysis unit (702) may search for information on registered fashion items from the fashion item manufacturer (50) during a designated settlement period. In this case, the inflow sales analysis unit (702) may further detect information on fashion items for which transactions have occurred among the registered fashion item information.

Meanwhile, if fashion item information or contents during the settlement period searched by the inflow sales analysis unit (702) are searched, the settlement management unit (701) can generate settlement information based on the searched fashion item information or contents. Here, the settlement information can be information on the total cost or total commission paid or paid during the settlement period. That is, if a settlement status request is received from a specific information provider (40), the settlement management unit (701) can calculate a commission based on the fashion item information provided by the specific information provider (40) during the designated settlement period and generate information on the calculated commission as the settlement information.

Alternatively, when a settlement status request is received from a content provider (30), the settlement management unit (701) may calculate a content usage fee based on content provided by the content provider (30) during a designated settlement period and generate information about the calculated content usage fee as the settlement information. Alternatively, when a settlement status request is received from a fashion item manufacturer (50), the settlement management unit (701) may calculate a payment amount based on the sales price of fashion items sold among the fashion items corresponding to the fashion item information registered by the fashion item manufacturer (50) and generate information about the calculated payment amount as the settlement information.

Then, the settlement unit (17) provides the generated settlement information to the control unit (1100) of the service provider (11), and the control unit (1100) can transmit the settlement information in response to a settlement status request received through the communication unit (12).

Meanwhile, the settlement unit (17) may proceed with a payment process related to the settled cost or fee if a preset condition is met. Here, the preset condition may be a preset cost or fee payment condition, such as the expiration of a preset period. For this payment process, the settlement unit (17) may include an authentication and payment process unit (703) that provides at least one authentication function and at least one payment function. In addition, the authentication function and the payment function may be functions that provide user authentication and payment through a preset authentication server or payment server, and in this case, the authentication and payment process unit (703) may include a function that connects to a preset authentication server or payment server through a communication unit (12).

FIG. 13 is a flow chart illustrating the process of calculating costs and fees through the settlement unit (17) in the service provider (11) of the fashion item sales system according to the embodiment of the present invention illustrated in FIG. 12.

Referring to FIG. 13, first, fashion item information can be provided to a service provider (11) from an information provider (40) (1300). Then, the service provider (11) can request broadcast content corresponding to the fashion item information received from the information provider (40) from a broadcasting station (32) (1302), or request photo article and source information corresponding to the fashion item information from an online news company (31) (S1301). Then, photo article and source information can be received from at least one of the online news company (31) and the broadcasting station (32) (1311), or broadcast content can be received (1312).

In this way, when a photo article and source information corresponding to a fashion item provided from an information provider (40) are received, or when broadcast content is received, the control unit (1100) can detect whether the received photo article and source information, or the received broadcast content, matches the information of the provided fashion item (1320). For example, the control unit (1100) can determine whether the received photo article and source, or the broadcast content, matches the information related to the fashion item received from the information provider (40). For example, the control unit (1100) can determine whether there is a match based on tag information included in the received photo article and source, or the received broadcast content.

Alternatively, the control unit (1100) can detect a fashion item manufacturer (50) providing the fashion item from the information of the fashion item provided from the information provider (40). Then, it can access the detected fashion item manufacturer (50) and obtain information on the fashion item provided from the fashion item manufacturer (50). Then, it can compare and analyze the fashion item provided by the information provider (40) and the fashion item provided by the fashion item manufacturer (50) to determine whether the information on the fashion item provided by the information provider (40) is correct.

Through this comparative analysis, the service provider (11) may further include an image recognition unit (not shown). In this case, the control unit (1100) may determine whether the images of the fashion items provided by the information provider (40) and the images of the fashion items provided by the fashion item manufacturer (50) are the same fashion items by comparing and analyzing them. In addition, when the image recognition unit is used in this way, the control unit (1100) may compare and analyze the images of the fashion items detected from the received photo articles and sources, or broadcast contents, and the images of the fashion items provided by the fashion item manufacturer (50), thereby matching whether the fashion items included in the photo articles and source information provided by the online news company (31) or the broadcast contents provided by the broadcast station (32) are the same as the fashion items provided by the information provider (40).

And, if the information of the fashion item provided by the information provider (40) is correct, the service provider (11) can request the fashion item manufacturer (50) to register the fashion item provided by the information provider (40) on the shopping platform (1350). Then, the fashion item manufacturer (50) can register the information of the fashion item for which the registration request has been received in the online shopping mall operated by the fashion item manufacturer (50) and update the online shopping mall to enable the sale of the fashion item for which the registration request has been received (1351).

In this way, when the registration of a fashion item, i.e. a product, is completed, the fashion item manufacturer (50) can transmit information notifying that the product registration is complete to the service provider (11). Then, the fashion item provided by the information provider (40) can be sold through the shopping platform provided by the service provider (11).

Meanwhile, if the information matching result (1320) above does not match, the control unit (1100) can request the information provider (40) to confirm the information on the fashion item again. Then, only if the correct fashion item information is received, the next process, i.e., the settlement process, can proceed.

First, in the case of a broadcasting station (32), if a preset condition (e.g., expiration of a settlement period) is met, the broadcasting station (32) can request information on the exposure history of broadcast content provided by the broadcasting station (32) during a designated settlement period from the service provider (11) (1330). Then, the service provider (11) can transmit exposure history information of broadcast content provided by the broadcasting station (32) in response to the request for the broadcasting content exposure history (1331). Then, if the broadcasting station (32) requests a content usage fee settlement according to the broadcasting content exposure history (1332), the content usage fee can be settled in response to the content usage fee settlement request if a preset settlement condition (e.g., expiration of a settlement period, etc.) is met (1333). In this case, the settlement unit (17) can settle the requested content usage fee through the authentication and payment process unit (703).

Meanwhile, the settlement process may include a fee settlement for the information provider (40). In this case, if the information matching result of step 1320, the information of the fashion item provided by the information provider (40), is correct, the service provider (11) may provide the information provider (40) with a list of correct fashion item information provided by the information provider (40) during the preset settlement period, i.e., a matching list (1340). In this case, the matching list may be provided in response to a request from the information provider (40). In addition, when the matching list is received, the information provider (40) may display a screen including the contents of the matching list on a display unit such as a display unit.

Then, the information provider (40) can request payment of a fee to the service provider (11) based on the provided matching list (1341). Then, the service provider (11) can settle the requested fee from the information provider (40) based on whether the settlement conditions (e.g., settlement period) related to the payment of the fee are met (1342).

Meanwhile, the settlement process may include settlement of payment to the fashion item manufacturer (50). For this settlement, the fashion item manufacturer (50) may request the service provider (11) for sales details of products sold through the online shopping mall operated by the fashion item manufacturer (1352). Then, in response to the sales details request, the service provider (11) may transmit a list of products sold during a preset period, i.e., a sales list, in the online shopping mall operated by the fashion item manufacturer (50) (1353). Then, when the fashion item manufacturer (50) requests settlement (1354), settlement may be performed according to the settlement request of the fashion item manufacturer (50) based on whether preset settlement conditions (e.g., settlement period expiration) are met (1355). In this case, the service provider (11) may pay the payment amount excluding the fee specified for each product as a settlement for the settlement request through the settlement department (17) (e.g., authentication and payment process department (703)).

Meanwhile, it has been mentioned that the service provider (11) according to an embodiment of the present invention may further include an information provision history analysis unit (18) that analyzes history information according to fashion item information provided by the information provider. In addition, the control unit (1100) may determine the preferred fashion style of each of the plurality of information providers according to content or celebrities based on the analysis results of the information provision history analysis unit (18), and may provide a service that suggests fashion items according to the preferred fashion style when requested by the information provider.

FIG. 14 is a flowchart illustrating an operation process in which a service provider (11) of a fashion item sales system according to an embodiment of the present invention provides at least one fashion item as a suggested item based on the information provision history of an information provider.

Referring to FIG. 14, the control unit (1100) of the service provider (11) can first group fashion items styled by each information provider providing fashion item information according to at least one of a related celebrity and content featuring the celebrity (S1400).

For example, the control unit (1100) may group, for each information provider, information on fashion items styled by the information provider for a specific celebrity based on the specific celebrity. Or, for each information provider, information on fashion items styled by the information provider for a specific type of content may be grouped based on the type of the content.

Here, the type of the content can be classified in various ways. For example, in the case of broadcast content, the genre of the broadcast content can be the type of the content. Or, in the case of content such as newspaper articles, a preset category (e.g., clothing classification category (500) of FIG. 5) can be the type of the content. Accordingly, information on the provided fashion items can be grouped according to the genre of the broadcast content in which the celebrity appeared, the place where the celebrity appeared (e.g., airport (airport fashion), etc.), or the content in which the celebrity appeared (e.g., news, stage, etc.).

And the control unit (1100) can match the fashion item information grouped according to the celebrity or content with each other according to common information. Accordingly, in the step S1400, the control unit (1100) can create a database including fashion item information matching the celebrity and the content in which the celebrity appears for each information provider.

Then, the control unit (1100) can analyze the characteristics of each of the grouped fashion items (S1402). For example, the control unit (1100) can detect celebrities styled by each information provider based on the database, and can detect fashion items styled by each celebrity for each information provider. Then, the control unit can detect fashion style information of each of the fashion items styled by each celebrity. Alternatively, the control unit (1100) can detect contents featuring celebrities styled by each information provider based on the database, and can detect fashion items styled by each content for each information provider. Then, the control unit can detect fashion style information of each of the fashion items styled by each content.

In this way, when the characteristics of fashion items grouped by celebrity or type of content are detected, the control unit (1100) can analyze the dominant fashion style for each group based on the detected characteristics (S1404). In this case, the control unit (1100) can detect the fashion style that has the largest proportion for each group from the fashion style information of the fashion items of each group corresponding to a specific information provider. In other words, for each celebrity or for each type of content in which the celebrity appears, the fashion style (dominant fashion style) that the specific information provider styles the most can be detected.

In this way, the control unit (1100) can detect the fashion style preferred by the specific information provider for the specific celebrity or the specific type of content by detecting the dominant fashion style for the specific celebrity or the specific type of content. In addition, the step S1404 is performed for each information provider, so that information on the preferred fashion style for each information provider, each celebrity, and each type of content can be analyzed.

In this way, in a state where preferred fashion style information is analyzed for each information provider according to the type of celebrity or content, the control unit (1100) can detect whether a fashion item suggestion request has been received (S1406). In addition, when a fashion item suggestion request is received, the group-specific fashion style corresponding to the information provider that sent the fashion item suggestion request can be detected (S1408).

For example, an information provider (hereinafter, referred to as a specific information provider) may request a fashion item suggestion based on an input from a user, for example, a stylist. In this case, the fashion item suggestion request may include information about a celebrity who will wear the fashion item or a type of content in which the celebrity who will wear the fashion item will appear. Then, the control unit (1100) may detect at least one group corresponding to the specific information provider based on at least one of the information included in the fashion item suggestion request in step S1408, that is, the type of the celebrity and the content (S1408). Then, from the detected at least one group, at least one fashion style preferred by the specific information provider may be detected (S1410).

And, among the pre-stored fashion item information, fashion item information matching at least one fashion style detected in the step S1410 can be detected. Here, the pre-stored fashion item information may be information on fashion items provided in advance by a plurality of fashion item manufacturers (50) for purposes such as advertising, or information on fashion items registered in at least one online shopping mall. And, the control unit (1100) can transmit the detected fashion item information as suggestion item information according to the fashion item suggestion request to the specific information provider (S1412). Then, the specific information provider can display the received suggestion item information on the display unit.

Accordingly, the user (e.g., stylist) of the specific information provider can receive the suggested item information and perform fashion styling of the celebrity based on the provided suggested item information. Then, when the fashion styling is completed, the specific information provider can transmit information about the celebrity who performed the fashion styling, information about the content in which the celebrity appears, and information about the fashion item worn by the celebrity to the service provider (11).

Meanwhile, FIG. 15 is an exemplary diagram showing an example of a screen of an information provider (1500) that requests a service provider to suggest a fashion item according to an embodiment of the present invention and displays information on suggested fashion items in response to the request.

First, (a) and (b) of Fig. 15 illustrate examples of display screens of an information provider (40) that inputs information for requesting fashion item suggestions from a service provider (11) when the information provider (40) is a mobile terminal.

In this case, as shown in (a) of Fig. 15, the control unit of the information provider (40) can display a list (1510) of celebrities already registered in the information provider (40). Here, in the case of celebrities who have been fashion-styled more than a certain number of times, a graphic object (e.g., a star shape) can be additionally displayed so that they can be distinguished from celebrities who have not. In addition, when a celebrity (1511) is selected (1531) by the user, a fashion item suggestion request including information on the celebrity (1511) selected by the user can be generated.

Also, similarly, as shown in (b) of FIG. 15, the control unit of the information provider (40) can display a list (1520) of different types of preset content. Here, if a fashion styling of a celebrity who appears in a specific type of content more than a certain number of times is done, a graphic object (e.g., a star shape) can be additionally displayed so that the specific type of content can be distinguished from other types of content. In addition, if one type of content (1521) is selected (1532) by the user, a fashion item suggestion request including information of the type of content (1521) selected by the user can be generated.

Meanwhile, depending on the selection of the information provider (40), a fashion item suggestion request may be generated that includes only the information of a specific celebrity selected by (a) of Fig. 15 or the type of specific content selected by (b) of Fig. 15. In this case, the information provider (40) may make the fashion item suggestion request only through one of the screens displayed in (a) of Fig. 15 and the screens displayed in (a) of Fig. 15.

However, depending on the selection of the information provider (40), a fashion item suggestion request including both information of a specific celebrity and a specific content type may be generated. In this case, the information provider (40) may first display one of the screens displayed in (a) of Fig. 15 and (b) of Fig. 15, and then display the other screen, so that both the information of the specific celebrity and the specific content type may be selected by the user (e.g., a stylist). In this case, a fashion item suggestion request including the information of the selected specific celebrity and the specific content type may be transmitted to the service provider (11).

Meanwhile, (c) and (d) of Fig. 15 illustrate examples in which suggestion item information received from a service provider (11) is displayed in response to a transmitted fashion item suggestion request.

First, referring to (c) of FIG. 15, (c) of FIG. 15 illustrates an example in which information on a plurality of fashion items is provided as suggested item information. In this case, the suggested item information may include at least one of information on a celebrity included in a fashion item suggestion request and information on the type of selected content (1550), and may display information on a plurality of suggested fashion items (1570). In this case, the suggested plurality of fashion items may be fashion items determined based on at least one of the fashion styles of fashion items styled for the currently selected celebrity (DDD) from information on styling by a user of the information provider (40) in the past, and the fashion styles of fashion items styled for celebrities for the type of content (romance) currently selected. In addition, any one of the suggested plurality of fashion items may be displayed (1560) according to the selection of the user (e.g., stylist) of the information provider (40).

Meanwhile, in a state where information (1560) related to one of the plurality of suggested fashion items is displayed, the control unit of the information provider (40) can display detailed information about one of the suggested fashion items according to the selection of the user (e.g., stylist). Fig. 15 (d) illustrates a screen where detailed information about one of the suggested fashion items is displayed.

Referring to (d) of Fig. 15, the control unit of the information provider (40) can display information about the brand of one of the proposed fashion items through the detailed information display area (1580). In addition, images of one of the fashion items taken from different angles or different images of at least one model wearing one of the fashion items can be displayed.

For example, the control unit of the information provider (40) may display images taken from different angles or different wearing images when a preset input from a user (e.g., a stylist), such as a drag touch, a flick touch, or a swipe touch, is applied while the detailed information display area (1580) is displayed.

In addition, the information of the proposed fashion item may further include information on derivative products of the one proposed fashion item. That is, if there is a derivative product identical to the one proposed fashion item, for example, a product having a different color, the information of the proposed fashion item may further include an image of the derivative product, such as an image of the derivative product, or information that can access the derivative product, for example, web page information (e.g., URL information) related to the derivative product. In addition, based on the input to the derivative product selection area (1590), information on the derivative product, for example, information on the proposed fashion item having a different color, may further be displayed.

That is, the above-mentioned suggested item information provides the specific information provider with information on not only fashion items according to the fashion style preferred by the specific information provider, but also similar derivative products, based on a specific celebrity or type of specific content, thereby providing the user of the information provider (40) who requested the fashion item suggestion with more information on preferred fashion items.

Meanwhile, in the above description, it has been described that the service provider provides an overall service of matching content and fashion item information, grouping the matched fashion item information and content information, and creating a database including the grouped fashion item information and content information. However, it is of course possible that the service provider may be configured in a dual state in which the function related to service management and the function related to providing a service related to content are separated from each other. In this case, among the functions of the service provider according to the embodiment of the present invention, the function related to providing a service related to the content may be implemented as a service providing unit, and the function related to the service management may be implemented as a management unit provided separately from the service providing unit.

FIG. 16 is a block diagram illustrating the configuration of a service provider (12) according to an embodiment of the present invention, when the service provider (12) has a dual configuration of a service providing unit (1610) and a management unit (1600).

Referring to FIG. 16, first, the service providing unit (1610) may be provided with a service providing unit control unit, a communication unit, a content search unit, a fashion item information detection unit, a recommended item search unit, a shopping platform, and a storage unit including a content storage unit and a fashion item information storage unit, similar to the configuration of the service provider (10) described in FIG. 1b. In addition, the service providing unit (1610) may further be provided with a settlement unit and an information provision history analysis unit, similar to the configuration of the service provider (11) described in FIG. 12. That is, the service providing unit (1610) may have a configuration similar to the configuration of the service provider (10 or 11) described in FIG. 1b and FIG. 12.

Meanwhile, the management department (1600) is connected to the service provision department (1610) and can perform the function of an interface connected to the preset management entity.

For example, the management unit (1600) may include a matching unit (1601) that interfaces with an information matching manager (a terminal of an information matching management entity or an information matching manager application) that matches fashion item information provided from an information provider (40) with content provided from a content provider (30). In addition, the management unit may include a content processing unit (1604) that interfaces with a content processing manager (a terminal of a content processing entity or a content processing application) that edits and processes content and provides edited content. In addition, the management unit may include a grouping unit (1602) that interfaces with a product manager (a terminal of a product management entity or a product management application) that manages information on each fashion item provided from a fashion item manufacturer (50) and a DB generation unit (1603). Here, the grouping unit (1602) can group fashion item information according to the characteristics of each fashion item provided through interfacing with the product manager, for example, fashion style, and the DB creation unit (1603) can create a database according to the fashion item information grouped in the grouping unit (1602).

Meanwhile, the work performance results of each component of the management unit (1600) may be provided to the service provider (1610). And the service provider (1610) may provide a fashion item sales service according to an embodiment of the present invention based on the work performance results of the management unit (1600). For example, the service provider (1610) may provide fashion item information matching the selected specific content as a response to the selection of the specific content based on the matching result of the matching unit (1601). In addition, the content processed through the content processing unit (1604) may be stored in the edited content storage unit of the service provider (1610) and provided according to the customer's selection. In addition, the database generated through the grouping unit (1602) and the DB generation unit (1603) may be stored in the storage unit of the service provider (1610) and may provide a search service of fashion item information according to a request from another connected component.

In addition, the management unit (1600) may further include a customer management unit (1605) that manages customer information. The customer of the customer management unit (1605) may be at least one other component of a fashion item sales system associated with the service provider (12). That is, information of at least one of a fashion item manufacturer (50), an information provider (40), a content provider (30), a trademark holder (60), and a consumer (20) may be stored in the customer management unit (1605) and managed by the customer management unit (1605). In addition, the customer information managed in the customer management unit (1605) may be provided to the settlement unit of the service provider (1610) for settlement service.

Meanwhile, the management unit (1600) may be configured to be separated from the service provision unit (1610). For example, the management unit (1600) and the service provision unit (1610) may be implemented as computer systems that are separated from each other and can operate independently. In this case, the management unit (1600) and the service provision unit (1610) may be connected to each other through a preset communication connection method. In this case, the management unit (1600) and the service provision unit (1610) may be implemented to be connected to each other only when necessary, and to provide a fashion item sales service according to an embodiment of the present invention.

The above-described present invention can be implemented as a computer-readable code on a medium in which a program is recorded. The computer-readable medium includes all kinds of recording devices that store data that can be read by a computer system. Examples of the computer-readable medium include a hard disk drive (HDD), a solid state disk (SSD), a silicon disk drive (SDD), a ROM, a RAM, a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device, and the like, and also includes those implemented in the form of a carrier wave (e.g., transmission via the Internet).

Accordingly, the above detailed description should not be construed as restrictive in all respects but should be considered as illustrative. The scope of the present invention should be determined by a reasonable interpretation of the appended claims, and all changes within the equivalent scope of the present invention are intended to be included in the scope of the present invention.

10: Service provider 20: Customer terminal
30: Content Provider 40: Information Provider
50: Fashion Item Manufacturer
110: Storage 111: Broadcast content storage
112: Editing content storage 113: Fitting image storage
120 : Fashion Item Storage 12 : Communications
13: Content search section 14: Fashion item information detection section
15: Recommended Item Search Section 16: Shopping Platform

Claims (17)

Content provider server that provides broadcast content related to a specific celebrity;
An information provider's information providing terminal that provides fashion item information related to fashion items worn by a specific celebrity in broadcast content provided through the content provider server, and
Connected to the server of a fashion item manufacturer that provides an online shopping mall selling fashion items worn by the above-mentioned specific celebrity,
Through the above communication connection, a shopping mediation service for fashion items related to the specific celebrity is provided between the customer terminal and the above online shopping mall through an online shopping mall operated by at least one fashion item manufacturer.
A search service for edited content created by editing broadcast content provided from the content provider server according to the celebrity appearing is provided to the customer terminal, and when any one of the edited contents is selected through the search service, fashion item information matching the selected edited content is detected, and information on at least one fashion item worn by the celebrity related to the selected edited content and detailed information on at least one fashion item worn by the celebrity are provided to the customer terminal through the detected fashion item information.
When a request for a fashion item suggestion including at least one of a specific celebrity and a specific type of edited content is received from the information providing terminal, information on at least one fashion item according to the preferred fashion style of the information provider analyzed according to the specific celebrity and the specific type of edited content based on the provision history of fashion item information provided from the information providing terminal is provided in response to the fashion item suggestion request.
Searching for at least one similar content to the selected edited content, wherein the celebrity appearing in the selected edited content is the same celebrity, or another edited content having the same content name as the selected edited content, detecting other fashion items worn by other celebrities appearing in the selected edited content and the at least one similar content searched for, determining at least some of the detected other fashion items as related items, and further providing information on the determined related items to the customer terminal.
The above similar content is,
A service provider server characterized by the fact that the selected edited content is included in an episode of the miniseries or season and other content corresponding to another episode or other content featuring the same celebrity among the characters appearing in the content.
delete In the first paragraph, the fashion item information is:
Information that is entered into the information provision terminal by a stylist who styles the fashion of a specific celebrity appearing in a specific broadcast content with fashion items affiliated or sponsored by at least one fashion item manufacturer or a public relations agency that provides an exhibition space for fashion items affiliated or sponsored by the fashion item manufacturer as the information provider,
Information including information on the specific broadcast content, information on a celebrity appearing in the specific broadcast content, information on at least one fashion item worn by a celebrity appearing in the specific broadcast content, and information on the fashion style of a celebrity appearing in the specific broadcast content.
Details of the above fashion item are:
A service provider server characterized by including the name of the fashion item, the fashion item manufacturer that manufactures the fashion item, price information of the fashion item, and information of an online shopping mall that sells the fashion item.
In the third paragraph,
A service provider server characterized by providing a search service for the edited content based on a celebrity appearing in the specific broadcast content or the fashion style of the celebrity.
delete In the first paragraph,
A service provider server characterized in that when any one of the information of the at least one fashion item provided to the customer terminal is selected, at least one other fashion item is determined as the related item based on the fashion item selection history of another user who selected the selected edited content or a celebrity related to the selected edited content or a preset product classification, and information of the determined related item is further provided to the customer terminal.
In the first paragraph,
A service provider server characterized in that it searches for other fashion items purchased or recommended by other users who have selected the above-mentioned selected edited content or a celebrity related to the above-mentioned selected edited content, detects fashion items of the same or similar type among the other searched fashion items according to a preset product classification, and determines at least some of the detected fashion items as the related items.
In the first paragraph,
A service provider server characterized in that it searches for at least one other edited content in which a celebrity related to the selected edited content appears, detects other fashion items worn by the celebrity related to the selected edited content from the searched for at least one other edited content, and determines at least some of the detected other fashion items as the related items.
delete In the first paragraph,
A service provider server characterized in that it detects the fashion style of a celebrity related to the selected edited content from the fashion item information corresponding to the selected edited content, detects other fashion items worn by other celebrities having the same fashion style as the detected fashion style, and determines at least some of the other detected fashion items as the related items.
In the first paragraph,
The above-mentioned selected edited content or other types of fashion items purchased or recommended by other users who selected a celebrity related to the above-mentioned selected edited content, or other types of fashion items that celebrities who wore the above-mentioned selected fashion items have worn together with the above-mentioned selected fashion items for a certain number of times or more are determined as the above-mentioned related items.
The history of celebrities wearing the above selected fashion items together with the above selected fashion items is as follows:
A service provider server characterized in that the service provider server detects celebrities from each of a plurality of fashion item information corresponding to a plurality of broadcast contents provided to the service provider server, and detects the celebrities based on the results of comparative analysis of the fashion items worn by the detected celebrities.
delete delete In the first paragraph,
Based on the provision history of fashion item information provided from the above information provision terminal, the information provider operating the above information provision terminal further includes an information provision history analysis unit that analyzes the preferred fashion style by celebrity or type of edited content.
The above information provision history analysis department is,
A service provider server characterized in that the service provider groups the fashion item information provided from the above information providing terminal according to at least one of the types of celebrities and edited content, detects fashion style information of the fashion item information of each group, and detects a dominant fashion style for each group based on the fashion style ratio of each detected group. delete delete delete