KR102612153B1 - Method and system for exposing qr code in media board for customized marketing - Google Patents

Abstract

A QR code exposure method and system on a media board for customized marketing is disclosed. A QR code exposure method on a media board for customized marketing according to an embodiment of the present invention includes the steps of measuring the viewing time for video information played through a media board provided in the pharmacy for each customer visiting the pharmacy; A step of selecting visiting customers whose viewing time is more than a threshold and whose distance from the media board is within a standard distance as target customers, and analyzing the age group and gender of the target customers from images taken of the target customers, and Sample exchange coupons for products corresponding to the age and gender of target customers are provided from a table that records the age and gender of the main consumer base and the QR code that can receive sample exchange coupons for each pharmaceutical and health food product for which a sample gift event is in progress. It includes extracting a first receivable QR code and exposing it on the media board while the target customer is watching the video information.

Description

QR code exposure method and system on media board for customized marketing {METHOD AND SYSTEM FOR EXPOSING QR CODE IN MEDIA BOARD FOR CUSTOMIZED MARKETING}

The present invention relates to a QR code exposure method for performing customized marketing using a media board that can be viewed by all pharmacy visitors.

Video sharing services such as 'YouTube', which many people use recently, allow users to upload videos and share them with other users, and provide video uploaders with a portion of the revenue earned by exposing advertisements to users who watch the videos. It is operated in this way.

Advertisements displayed on YouTube are highly effective because it is possible to set up targeted advertisements that display advertisements suitable for the user (viewer) by taking into account their gender, age group, interests, and preferences.

However, general video media advertisements such as outdoor advertisements are aimed at broad exposure to the entire audience, and target advertisement settings are not possible.

Conventionally, media boards ('farm boards'), which are video media installed in pharmacies, are used to advertise medicines or health foods so that many pharmacy visitors, including patients, guardians, and accompanying people, can see them. However, media boards that are exposed to many people are used by specific customers. There are limits to its use in conducting customized marketing targeting.

Pharmacies can use medicine envelopes printed for each patient as an advertising medium for targeted advertising, but this inevitably reduces advertising concentration and advertising effectiveness compared to video media that can provide information through audio and visual methods.

Accordingly, there is a need for a method to link pharmacies with pharmaceutical and health food manufacturers and conduct target marketing using media boards, a video medium, targeting a large number of customers who visit pharmacies.

An embodiment of the present invention exposes a QR code that allows participation in a sample giveaway event of medicines and health foods on the media board, which is a video medium that visitors to the pharmacy can view, so that customers can easily participate in the event through the leads of the QR code. The purpose is to make it happen.

An embodiment of the present invention uses an eye-tracking camera provided in the media board to select visiting customers who look at the media board for more than a certain period of time as target customers, and analyzes customer characteristics, including age and gender, of the target customers. By transmitting and exposing a QR code that can provide sample exchange coupons for medicines and health foods suitable for a customer's characteristics to the media board, target marketing is easily performed for specific customers by utilizing the media board exposed to multiple customers. The purpose is to make it possible.

In an embodiment of the present invention, when the target customer scans the QR code on the media board with a terminal owned by the target customer, a sample exchange coupon is transmitted to the target customer's terminal, and the sample is immediately provided when the sample exchange coupon is presented to the pharmacist in the pharmacy. The purpose is to achieve a direct promotional effect for the product and to perform various offline target marketing by linking pharmacies with pharmaceutical and health food manufacturers.

A QR code exposure method on a media board for customized marketing according to an embodiment of the present invention includes the steps of measuring the viewing time for video information played through a media board provided in the pharmacy for each customer visiting the pharmacy; A step of selecting visiting customers whose viewing time is more than a threshold and whose distance from the media board is within a standard distance as target customers, and analyzing the age group and gender of the target customers from images taken of the target customers, and Sample exchange coupons for products corresponding to the age and gender of target customers are provided from a table that records the age and gender of the main consumer base and the QR code that can receive sample exchange coupons for each pharmaceutical and health food product for which a sample gift event is in progress. It may include extracting a first receivable QR code and exposing it on the media board while the target customer is watching the video information.

In addition, the QR code exposure system on the media board for customized marketing according to an embodiment of the present invention includes a measuring unit that measures the viewing time of video information played through the media board provided in the pharmacy for each customer visiting the pharmacy. , a selection unit that selects visiting customers whose measured viewing time is more than a threshold and whose separation distance from the media board is within the standard distance as target customers, and the age group and gender of the target customer are determined from the image captured of the target customer. By analyzing the analysis department and the setting department, the age group and gender of the main consumer base and the QR code that can receive the sample exchange coupon are recorded for each medicine and health food that is conducting a sample giveaway event, and the age group and gender of the target customer are recorded. It may include an exposure portion that extracts a first QR code that can provide a sample exchange coupon for a product corresponding to the gender and exposes it on the media board while the target customer is watching the video information.

According to the present invention, the characteristics of customers visiting the pharmacy (e.g., age and gender, distance from the media board, etc.) who watch the media board, which is a video medium provided in the pharmacy, are analyzed to target the characteristics of the customers and provide medicine and health. By automatically transmitting the QR code of the food to the media board so that customers can immediately check the event winning results when they scan the QR code, it is possible to achieve a direct promotional effect for the product.

According to the present invention, it is possible to easily perform customized marketing targeting customers visiting pharmacies by automatically exposing a QR code that allows participation in product events tailored to consumer characteristics on the media board.

According to the present invention, the media board, which is a video medium provided in a pharmacy and has a wide promotional effect targeting a large number of customers, can be used as a means to carry out effective customized marketing targeting desired targets by pharmaceutical and health food manufacturers. there is.

Figure 1 is a diagram illustrating a network including a QR code exposure system on a media board for customized marketing according to an embodiment of the present invention.
Figure 2 is a block diagram showing the configuration of a QR code exposure system on a media board for customized marketing according to an embodiment of the present invention.
Figure 3 is a diagram showing the overall process of performing customized marketing using the media board for customers visiting a pharmacy in the QR code exposure system on the media board for customized marketing according to an embodiment of the present invention.
Figure 4 is an example of analyzing the characteristics of customers visiting a pharmacy who look at the media board to view video information using an eye-tracking camera in the QR code exposure system on the media board for customized marketing in an embodiment of the present invention. This is a drawing showing.
Figure 5 is a diagram illustrating an example of selecting a target customer from among customers visiting a pharmacy in a QR code exposure system on a media board for customized marketing according to an embodiment of the present invention.
Figure 6 shows a table recording QR codes that can be provided with sample exchange coupons for medicines and health foods undergoing a sample giveaway event in the QR code exposure system on the media board for customized marketing according to an embodiment of the present invention. This is an illustrative drawing.
Figure 7 is a flowchart showing the sequence of a QR code exposure method on a media board for customized marketing according to an embodiment of the present invention.

Hereinafter, embodiments will be described in detail with reference to the attached drawings. However, various changes can be made to the embodiments, so the scope of the patent application is not limited or limited by these embodiments. It should be understood that all changes, equivalents, or substitutes for the embodiments are included in the scope of rights.

The terms used in the examples are for descriptive purposes only and should not be construed as limiting. Singular expressions include plural expressions unless the context clearly dictates otherwise. In this specification, terms such as “comprise” or “have” are intended to designate the presence of features, numbers, steps, operations, components, parts, or combinations thereof described in the specification, but are not intended to indicate the presence of one or more other features. It should be understood that this does not exclude in advance the possibility of the existence or addition of elements, numbers, steps, operations, components, parts, or combinations thereof.

Unless otherwise defined, all terms used herein, including technical or scientific terms, have the same meaning as generally understood by a person of ordinary skill in the technical field to which the embodiments belong. Terms defined in commonly used dictionaries should be interpreted as having a meaning consistent with the meaning in the context of the related technology, and unless explicitly defined in the present application, should not be interpreted in an ideal or excessively formal sense. No.

In addition, when describing with reference to the accompanying drawings, identical components will be assigned the same reference numerals regardless of the reference numerals, and overlapping descriptions thereof will be omitted. In describing the embodiments, if it is determined that detailed descriptions of related known technologies may unnecessarily obscure the gist of the embodiments, the detailed descriptions are omitted.

Figure 1 is a diagram illustrating a network including a QR code exposure system on a media board for customized marketing according to an embodiment of the present invention.

Referring to FIG. 1, the network 100 may be configured to include a QR code exposure system 110, a media board 120, and an eye tracking camera 130 of the present invention.

The QR code exposure system 110 of the present invention may be implemented by being included inside a server responsible for core functions for processing customized marketing services using the media board 120, and depending on the embodiment, It may also be implemented by being included inside the media board 120 equipped with the tracking camera 130.

Specifically, the QR code exposure system 110 of the present invention uses the eye tracking camera 130 to display the media board 120, which is a video medium installed in the pharmacy, among customers visiting the pharmacy for a certain period of time (e.g., '3 seconds'). ) You can select the customer you are watching above as the target customer and capture an image of the target customer's face.

The QR code exposure system 110 of the present invention uses various known techniques to estimate and analyze the target customer's age group and gender and the distance from the media board 120 from the target customer's face image, and analyzes the analyzed target. Based on customer characteristics, you can identify products such as medicines and health foods that are suitable for your target customers.

For example, if the target customer is analyzed as '50s', 'female', and 'within 1m', the QR code exposure system 110 of the present invention will be applied to medicine and health Search for medicines and health foods targeting women in their 50s from the food table, and extract the QR code from the table to receive a sample exchange coupon for the searched product and send it to the media board (120). It can be transmitted. Accordingly, the media board 120 can expose the QR code transmitted from the QR code exposure system 110 of the present invention on the screen for a set period of time.

Target customers can immediately check the event winning results by scanning the QR code exposed on the media board 120 with their mobile terminal, and the QR code exposure system 110 provides a sample exchange coupon to the terminal of the winning target customer. can be transmitted.

Afterwards, when the target customer presents the sample exchange coupon to the pharmacy, the pharmacy's pharmacist terminal can present the physical sample to the target customer.

In other words, in the present invention, the eye tracking camera 130 is used to select visiting customers who watch the media board 120 for more than a certain period of time as target customers, and to analyze customer characteristics, including age and gender, of the target customers. A QR code that can provide sample exchange coupons for medicines and health foods suitable for customer characteristics can be sent and exposed to the media board.

Therefore, in the present invention, it is possible to conduct sample gift marketing targeting specific customers by utilizing the media board 120 exposed to a large number of customers, thereby obtaining a direct promotional effect for the product targeting the target group desired by the pharmaceutical/health food manufacturer. It has the advantage of being able to carry out various offline target marketing by linking pharmacies with pharmaceutical and health food manufacturers.

Figure 2 is a block diagram showing the configuration of a QR code exposure system on a media board for customized marketing according to an embodiment of the present invention.

Referring to Figure 2, the QR code exposure system 200 according to an embodiment of the present invention includes a measurement unit 210, a selection unit 220, an analysis unit 230, a setting unit 240, and an exposure unit ( 250), a transmission unit 260, and a database 270.

The measurement unit 210 measures the viewing time of video information played through a media board provided in the pharmacy for each customer visiting the pharmacy.

In this specification, the media board provided in the pharmacy is called the 'farm board', and can guide customers visiting the pharmacy on the use of the pharmacy, such as submitting and receiving prescriptions, or play video information to promote products such as medicines or health foods. It refers to video media that exists.

For example, the media board may be equipped with an eye tracking camera that can track the eye movements of customers visiting the pharmacy.

In general, eye tracking cameras track the customer's gaze and quantify various information such as visit time, order, residence time, repeat visit rate, and gaze characteristics of the gaze for each measurement object, and perform statistical analysis based on this to help the customer It refers to a device that functions to detect which products are of interest and which elements attract attention.

In the present invention, the eye tracking camera is provided on the media board and is used to determine whether a customer visiting the pharmacy looks at the media board for more than a certain period of time (e.g., '3 seconds'). It does not necessarily have to be a camera device, and is used to track the customer's gaze. Various types of devices capable of this are available.

The measuring unit 210 uses the eye tracking camera to track the eyes of the visiting customer and measures the time the visiting customer's eyes stay on the media board to view the video information as the viewing time of the video information. can do.

At this time, the measurement unit 210 does not specifically classify only patients who present a prescription to the pharmacy's pharmacist terminal, but uses the eye tracking camera to target all customers (patients themselves, guardians, companions, etc.) who visited the pharmacy in the order of visit. You can measure customer viewing time.

The selection unit 220 selects visiting customers whose measured viewing time is more than a threshold (e.g., '3 seconds') and whose separation distance from the media board is within a standard distance (e.g., '2 m') as target customers. do.

Here, the reference distance can be set based on the distance at which the target customer can read (scan) the QR code with his or her mobile terminal when the QR code is exposed on the media board, as described later.

In this case, the selection unit 220 selects a target customer for visiting customers whose separation distance from the media board exceeds the standard distance as '3 m' even if the viewing time of the video information is measured to be more than the threshold of '3 seconds'. Can be excluded.

On the other hand, when the measured viewing time is more than the threshold and there are a plurality of visiting customers whose separation distance from the media board is within the standard distance, the selection unit 220 selects one of the plurality of visiting customers according to the selected criteria. Customers can be selected as priority target customers. At this time, when the exposure time of the set QR code for the target customer has elapsed, the selection unit 220 may sequentially select other customers among the plurality of visiting customers as the target customer according to priority.

Specifically, the selection unit 220 may preferentially select a customer whose distance from the media board is closer among the plurality of visiting customers as the target customer.

For example, referring to Figure 5, the selection unit 220 simultaneously watches the media board for more than 3 seconds and has two customers visiting a pharmacy whose separation distance from the media board is within '2m' as shown in the table 510 of Figure 5. In this case, 'male' customers who are closer to the media board can be preferentially selected as target customers.

In addition, when the separation distance from the media board of the plurality of visiting customers is the same, the selection unit 220 may preferentially select the customer who watched the video information for a longer time among the plurality of visiting customers as the target customer. there is.

For example, referring to Figure 5, the selection unit 220 watches the media board at the same time for more than 3 seconds and has two customers visiting a pharmacy whose separation distance from the media board is within '2m' as shown in the table 520 of Figure 5. In this case, since the separation distance from the media board is the same as '1m', 'female' customers who watched video information for a longer period of time can be preferentially selected as target customers.

In addition, when the measured viewing time is more than a threshold and there are a plurality of visiting customers whose distance from the media board is within the standard distance, the selection unit 220 sends a prescription to the pharmacist terminal of the pharmacy among the plurality of visiting customers. The patient customer who presented can be preferentially selected as the target customer.

For example, the selection unit 220 selects the media if among the two customers shown in the table 510 of FIG. 5, the 'female' customer is a patient customer who submitted a prescription to the pharmacy and the 'male' customer is a customer who purchased simple medicines. Even if the distance from the board is greater, 'female' customers can be selected as target customers first.

This is because patient customers are expected to have a higher interest in health and are more likely to purchase medicines/health foods than customers who simply purchase medicine, so the selection unit 220 may preferentially select patient customers as target customers under the same conditions. there is.

The analysis unit 230 analyzes the characteristics of the target customer, including the age group and gender of the target customer and the distance from the media board, from the image captured of the target customer.

For example, the analysis unit 230 uses an eye-tracking camera provided on the media board to acquire a face image of a target customer, and uses the acquired face image of the target customer as a plurality of images prepared according to the age and gender of a plurality of customers. Each is compared with a standard image, and among the plurality of standard images, the age and gender of the target customer can be estimated and analyzed using the standard image with the highest degree of matching with the target customer's face image.

For example, the analysis unit 230 classifies the face images of customers collected in advance according to age group (teens, 20s, 30s, 40s, 50s, 60s or older) and gender (male/female). , each standardized face image (standard image) can be generated to include feature points obtained through processing of the classified image.

Afterwards, the analysis unit 230 compares the facial images obtained from the target customers with each standardized facial image, and the target customer showing the highest match with the standard image of the 'male in his 30s' customer is roughly defined as 'male in his 30s'. It can be estimated as

The setting department 240 prepares a table that records the age and gender of the main consumer base and QR codes for receiving sample exchange coupons for each medicine and health food for which a sample giving event is in progress.

For example, the setting unit 240 periodically collects target customer information on special information such as age, gender, and medical history of the main consumer group to be targeted from the server of each manufacturer of products (medicines and health foods) that are conducting a sample giveaway event. A QR code that can be confirmed and participate in the sample giveaway event for each target customer information can be generated in advance, as shown in the table 610 of FIG. 6.

The exposure unit 250 extracts a first QR code that can receive a sample exchange coupon for a product corresponding to the age and gender of the target customer from the table prepared by the setting unit 240, While watching the video information, it is displayed on the media board.

For example, if the target customer is estimated to be 'men in their 30s', the exposure unit 250 searches for 'Cenobis Milk Thistle', a product targeting 'men in their 30s' from the table 610 in Figure 6, The first QR code 601, which can be provided with a sample exchange coupon for the product depending on whether or not the winner wins, can be extracted from the table 610 and sent to the media board, where the target customer watches the media board. While doing so, the first QR code 601 can be exposed on the screen.

The transmission unit 260 transmits the sample exchange coupon to the target customer's terminal that reads the first QR code on the media board.

Additionally, the transmitter 260 may transmit a message to the terminal presenting the sample exchange coupon to the pharmacist terminal of the pharmacy to provide a sample of the corresponding product.

The transmission unit 260 stores information on the target customer who actually received the sample from the pharmacist terminal in the database 270, and determines which target customer received how many samples of which product or which target customer received which sample of which product. Statistics on whether items have not been received can be sent to each manufacturer periodically.

If the terminal presenting the sample exchange coupon is input by the pharmacist terminal as a sample exchange coupon that does not match the age group and gender of the target customer, the selection unit 220 presents the sample exchange coupon. A terminal is selected as a non-target customer, and the transmission unit 260 transmits a second sample exchange coupon for a product corresponding to the age and gender of the non-target customer from the table to the terminal of the non-target customer, , a message may be transmitted to the terminal presenting the second sample exchange coupon to the pharmacist terminal to provide a sample of the corresponding product.

Through this, according to the present invention, if possible, samples can be presented to customers belonging to the target group desired by the drug/health food manufacturer, and promotion of the drug/health food can be carried out by providing separately prepared samples even if they do not belong to the target group. You can.

Depending on the embodiment, when a certain amount of time has elapsed from the time the first QR code is exposed on the media board, the selection unit 220 reselects another target customer from among visiting customers excluding the target customer, and the exposure unit (250) can expose the first QR code on the media board by changing it to a second QR code that can provide a sample exchange coupon for a product suitable for the age and gender of the reselected target customer.

In this way, according to the present invention, the target customer is reselected and continuously changed and exposed to the QR code of the product suitable for the customer characteristics such as age and gender of the target customer, thereby targeting a specific customer among the many customers watching the media board provided in the pharmacy. Target marketing of pharmaceuticals and health foods can be easily carried out.

Meanwhile, if there are no visiting customers watching the media board, the exposure unit 250 provides an opportunity to view additional explanations of the medicines and health foods being advertised in the video information currently playing on the media board and to receive sample exchange coupons. 3 The QR code can be always exposed on the media board.

Specifically, the exposure unit 250 identifies medicines and health foods related to the video information being played on the media board, and extracts a third QR code from the table that can provide sample exchange coupons for the identified medicines and health foods. Thus, while the target customer is not selected, it can be exposed on the media board.

Therefore, according to the present invention, a media board (video medium) shown to a large number of customers visiting a pharmacy is used as a means of promoting products in normal times, and when a specific customer who watches the media board for more than a certain period of time is identified, the customer is identified. It can be used to carry out customized marketing of medicines and health foods to target audiences.

In this way, according to the present invention, the characteristics of customers visiting the pharmacy (e.g., age and gender, distance from the media board, etc.) who watch the media board, which is a video medium provided in the pharmacy, are analyzed to target the characteristics of the customers. By automatically transmitting the QR codes of medicines and health foods to the media board, customers can immediately check the event winning results when they scan the QR code, making it possible to achieve a direct promotional effect for the product.

According to the present invention, it is possible to easily perform customized marketing targeting customers visiting pharmacies by automatically exposing a QR code that allows participation in product events tailored to consumer characteristics on the media board.

Figure 3 is a diagram showing the overall process of performing customized marketing using the media board for customers visiting a pharmacy in the QR code exposure system on the media board for customized marketing according to an embodiment of the present invention.

To explain the overall process 300 shown in FIG. 3, a media board (video medium) combined with an eye-tracking camera is prepared within the pharmacy, and the media board promotes medicines and health foods to a large number of customers visiting the pharmacy. Video information can be played.

The QR code exposure system of the present invention controls the eye tracking camera to capture the movement line of the eyes of customers visiting the pharmacy (step 1), and watches the media board for a certain period of time (approximately '3 seconds') to view video information. You can select a specific customer as a target customer (step 2).

Once the target customer is identified, the QR code exposure system of the present invention can capture the target customer's face image through an eye tracking camera and analyze the age group and gender (e.g., male in his 30s, female in her 20s, etc.) in real time. , In addition, by further analyzing the target customer's distance from the media board, if it exceeds the standard distance (e.g. '2m') where QR code cannot be scanned, another customer can be re-selected as the target customer.

Afterwards, the QR code exposure system of the present invention can transmit a QR code that can participate in a sample gift event of a product appropriate for the analysis results of the target customer's age and gender to the media board and expose it on the screen for a set period of time (step 3 ).

Accordingly, when the target customer scans the QR code on the media board with the terminal owned by the target customer, the QR code exposure system of the present invention can transmit a sample exchange coupon to the target customer's terminal (step 4).

For example, if the target customer is a man in his 30s, a sample trial coupon for 'Cenovis Milk Thistle', a product targeting 'men in their 30s' as the main consumer group, may be sent.

In addition, if the target customer is a woman in her 20s, the product 'xx Pharmaceutical Easyderm', which targets 'women in their 20's', and if the target customer is a man in their 60's, the product 'xx Pharmaceutical Joint Pain', which targets 'men in their 60's' 'Sample experience coupons may be sent.

Afterwards, the pharmacy's pharmacist terminal can present samples to target customers who present the sample exchange coupon (step 5).

Figure 4 is an example of analyzing the characteristics of customers visiting a pharmacy who look at the media board to view video information using an eye-tracking camera in the QR code exposure system on the media board for customized marketing in an embodiment of the present invention. This is a drawing showing.

Referring to Figure 4, the QR code exposure system of the present invention can capture the interior of a pharmacy using an eye-tracking camera and analyze the characteristics of customers visiting the pharmacy who are looking at the media board in the captured video 410.

For example, the QR code exposure system of the present invention can analyze the gender, age, and distance of customers visiting the pharmacy who look at the media board for approximately 3 seconds or more, as shown in Table 420. .

Figure 5 is a diagram illustrating an example of selecting a target customer from among customers visiting a pharmacy in a QR code exposure system on a media board for customized marketing according to an embodiment of the present invention.

As shown in the table 510 of FIG. 5, when there are multiple customers visiting a pharmacy who simultaneously look at the media board for more than 3 seconds and whose separation distance from the media board is within the standard distance of '2m', the QR code exposure system of the present invention By comparing the distance from each customer's media board, you can preferentially select the 'male' customer whose distance from the media board ('1m') is closer as the target customer.

In addition, as shown in the table 520 of FIG. 5, if the separation distance from the media board of a plurality of customers visiting the pharmacy who simultaneously look at the media board for more than 3 seconds is '1m', the QR code exposure system of the present invention 'Female' customers who watched the video information for a relatively long time ('4.2 seconds') may be preferentially selected as target customers.

Figure 6 shows a table recording QR codes that can be provided with sample exchange coupons for medicines and health foods undergoing a sample giveaway event in the QR code exposure system on the media board for customized marketing according to an embodiment of the present invention. This is an illustrative drawing.

Referring to FIG. 6, the QR code exposure system of the present invention receives information from the server of each manufacturer of products (medicines and health foods) that are conducting a sample giveaway event on specific information such as age, gender, and medical history of the main consumer group to be targeted. Target customer information can be checked periodically, and a QR code that can participate in a sample giveaway event for each target customer information can be generated in advance, as shown in the table 610 in FIG. 6.

As a result of analyzing the age and gender of the target customer, if it is estimated that the target customer is a 'male in his 30s', the QR code exposure system of the present invention will select the product 'Cenobis Milk Thistle' targeting 'males in their 30s' from the table 610. can be searched, and the first QR code 601, which can be provided with a sample exchange coupon for the corresponding product depending on whether or not the winner has won, can be extracted from the table 610 and transmitted to the media board.

Accordingly, the media board can expose the first QR code 601 on the screen while the target customer is watching the media board.

According to the embodiment, when 'women in their 50s' are re-selected as target customers among customers visiting the pharmacy, the QR code exposure system of the present invention provides a sample exchange coupon for 'Green Store Sleep N', a product targeting 'women in their 50s'. By extracting the second QR code 602 that can be provided from the table 610 and sending it to the media board, after exposing the first QR code 601 to the media board for a set time, the second QR code ( 602), the media board can be controlled to be exposed.

In this way, in the present invention, through re-selection of target customers, the QR code of products suitable for the target customer's age and gender is continuously changed and exposed on the media board, thereby targeting medicines and health foods to specific customers among the large number of customers who visit the pharmacy. Target marketing can be easily carried out.

Figure 7 is a flowchart showing the sequence of a QR code exposure method on a media board for customized marketing according to an embodiment of the present invention.

The QR code exposure method according to this embodiment can be performed by the QR code exposure system 200 described above.

Referring to FIG. 7, in step 710, the QR code exposure system 200 measures the viewing time of the video played on the media board for customers visiting the pharmacy.

In step 720, the QR code exposure system 200 selects target customers within a standard distance from the media board based on video viewing time.

In step 730, the QR code exposure system 200 captures a face image of the target customer and analyzes the age and gender of the target customer from the captured image.

In step 740, the QR code exposure system 200 extracts a QR code that can provide a sample exchange coupon for a product appropriate for the age and gender of the target customer.

In step 750, the QR code exposure system 200 exposes the extracted QR code on the media board while the target customer is watching the media board.

Accordingly, when the QR code on the media board is scanned with a terminal owned by the target customer, the QR code exposure system 200 transmits a sample exchange coupon to the terminal held by the target customer, and then the sample exchange coupon is sent to the pharmacist terminal of the pharmacy. Samples are given to target customers who present .

As such, according to the present invention, the media board, which is a video medium provided in a pharmacy and has a wide promotional effect targeting a large number of customers, can be used as a means to carry out effective customized marketing targeting desired targets by pharmaceutical and health food manufacturers. You can do it.

The method according to the embodiment may be implemented in the form of program instructions that can be executed through various computer means and recorded on a computer-readable medium. The computer-readable medium may include program instructions, data files, data structures, etc., singly or in combination. Program instructions recorded on the medium may be specially designed and configured for the embodiment or may be known and available to those skilled in the art of computer software. Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks, and magnetic tapes, optical media such as CD-ROMs and DVDs, and magnetic media such as floptical disks. -Includes optical media (magneto-optical media) and hardware devices specifically configured to store and execute program instructions, such as ROM, RAM, flash memory, etc. Examples of program instructions include machine language code, such as that produced by a compiler, as well as high-level language code that can be executed by a computer using an interpreter, etc. The hardware devices described above may be configured to operate as one or more software modules to perform the operations of the embodiments, and vice versa.

Software may include a computer program, code, instructions, or a combination of one or more of these, which may configure a processing unit to operate as desired, or may be processed independently or collectively. You can command the device. Software and/or data may be used on any type of machine, component, physical device, virtual equipment, computer storage medium or device to be interpreted by or to provide instructions or data to a processing device. , or may be permanently or temporarily embodied in a transmitted signal wave. Software may be distributed over networked computer systems and thus stored or executed in a distributed manner. Software and data may be stored on one or more computer-readable recording media.

Although the embodiments have been described with limited drawings as described above, those skilled in the art can apply various technical modifications and variations based on the above. For example, the described techniques are performed in a different order than the described method, and/or components of the described system, structure, device, circuit, etc. are combined or combined in a different form than the described method, or other components are used. Alternatively, appropriate results may be achieved even if substituted or substituted by an equivalent.

Therefore, other implementations, other embodiments, and equivalents of the claims also fall within the scope of the following claims.

200: QR code exposure system
210: measuring unit
220: selection part
230: Analysis department
240: Setting section
250: exposed part
260: Transmission unit
270: database

Claims (16)

In the QR code exposure method implemented by the QR code exposure system,
In the measurement unit of the QR code exposure system, measuring the viewing time of video information played through a media board provided in the pharmacy for each visiting customer;
In the selection unit of the QR code exposure system, selecting as a target customer a visiting customer whose measured viewing time is more than a threshold and whose distance from the media board is within a standard distance;
Analyzing, in the analysis unit of the QR code exposure system, the age group and gender of the target customer from an image captured of the target customer;
In the setting section of the QR code exposure system, preparing a table recording the age and gender of the main consumer base and QR codes for receiving sample exchange coupons for each medicine and health food undergoing a sample giving event;
In the exposed portion of the QR code exposure system, a first QR code that can be provided with a sample exchange coupon for a product corresponding to the age and gender of the target customer is extracted from the table, and the target customer receives the image information. displaying on the media board while viewing;
When the exposure time of the first QR code determined for the target customer has elapsed from the time the first QR code is exposed on the media board,
In the exposure unit, changing the first QR code to a second QR code that can receive a sample exchange coupon for a product suitable for the age and gender of a target customer re-selected from among the visiting customers and exposing it;
Transmitting, from a transmission unit of the QR code exposure system, the sample exchange coupon to the target customer's terminal reading the first QR code or the second QR code; and
In the transmission unit, transmitting a message to the pharmacist terminal to provide a sample of the product to the terminal presenting the sample exchange coupon to the pharmacist terminal of the pharmacy.
QR code exposure method on media board for customized marketing including. According to paragraph 1,
The step of measuring the viewing time is,
Measuring the time that the visiting customer's eyes, tracked by an eye-tracking camera provided on the media board, stay on the media board as the viewing time of the video information
QR code exposure method on media board for customized marketing including. According to paragraph 1,
The step of analyzing the age and gender of the target customer is,
Comparing the face image of the target customer acquired by the eye tracking camera provided on the media board with a plurality of standard images prepared according to the age and gender of the plurality of customers; and
Among the plurality of standard images, using the standard image with the highest degree of consistency with the face image of the target customer, estimating and analyzing the age group and gender of the target customer
QR code exposure method on media board for customized marketing including. delete delete delete According to paragraph 1,
If the measured viewing time is more than the threshold and there are multiple visiting customers whose separation distance from the media board is within the standard distance,
The steps to select as the target customer are:
Among the plurality of visiting customers, preferentially selecting customers with a closer separation distance from the media board as the target customer.
QR code exposure method on media board for customized marketing including. In clause 7,
If the separation distance from the media board of the plurality of visiting customers is the same,
The steps to select as the target customer are:
Among the plurality of visiting customers, preferentially selecting customers who watched the video information for a longer time as the target customers.
QR code exposure method on media board for customized marketing further including. According to paragraph 1,
If the measured viewing time is more than the threshold and there are multiple visiting customers whose separation distance from the media board is within the standard distance,
The steps to select as the target customer are:
Among the plurality of visiting customers, preferentially selecting a patient customer who presented a prescription to the pharmacist terminal of the pharmacy as the target customer.
QR code exposure method on media board for customized marketing including. According to paragraph 1,
Identifying medicines and health foods related to video information being played on the media board; and
Extracting a third QR code that can receive sample exchange coupons for identified medicines and health foods from the table and exposing it on the media board while the target customer is not selected.
QR code exposure method on media board for customized marketing further including. A measuring unit that measures the viewing time of video information played through a media board provided in the pharmacy for each visiting customer;
A selection unit that selects visiting customers whose measured viewing time is greater than or equal to a threshold and whose distance from the media board is within a standard distance as target customers;
An analysis unit that analyzes the age group and gender of the target customer from images captured of the target customer;
A setting department that prepares a table that records the age and gender of the main consumer base and QR codes for receiving sample exchange coupons for each medicine and health food for which a sample giveaway event is being held;
From the table, a first QR code that can receive a sample exchange coupon for a product corresponding to the age and gender of the target customer is extracted and displayed on the media board while the target customer is watching the video information. And, from the time of exposing the first QR code on the media board, when the exposure time of the first QR code determined for the target customer has elapsed, the first QR code is re-selected from among the visiting customers. An exposed portion that is converted into a second QR code that can be provided with a sample exchange coupon for a product suitable for the age and gender of the target customer; and
The sample exchange coupon is transmitted to the target customer's terminal that reads the first QR code or the second QR code, and a sample of the product is sent to the terminal that presents the sample exchange coupon to the pharmacist terminal of the pharmacy. A transmission unit that transmits a message to the pharmacist terminal to provide
QR code exposure system on media board for customized marketing including. According to clause 11,
The media board is equipped with an eye-tracking camera,
The measuring unit,
Using the eye tracking camera, the eyes of the visiting customer are tracked and the time the visiting customer's eyes stay on the media board is measured as the viewing time of the video information.
QR code exposure system on media board for customized marketing. According to clause 11,
The media board is equipped with an eye-tracking camera,
The analysis unit,
Using the eye tracking camera, obtain a facial image of the target customer, and compare the facial image of the target customer with a plurality of standard images prepared according to the age and gender of multiple customers,
Among the plurality of standard images, the standard image with the highest degree of matching with the face image of the target customer is used to estimate and analyze the age group and gender of the target customer.
QR code exposure system on media board for customized marketing. delete According to clause 11,
If the measured viewing time is more than the threshold and there are multiple visiting customers whose separation distance from the media board is within the standard distance,
The selection part is,
Among the plurality of visiting customers, customers with a closer distance to the media board are preferentially selected as the target customer.
QR code exposure system on media board for customized marketing. A computer-readable recording medium recording a program for executing the method of any one of claims 1 to 3 and 7 to 10.

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