KR102362889B1 - Service Method for Providing Information of Exposure of Contents and Service System thereof - Google Patents

Abstract

The present invention relates to a content exposure information providing service method and system, wherein the method according to the present invention comprises the steps of receiving information on the content being reproduced, extracting features of the content from the received content information, and Recognizing the identification information of the content by using the feature, and calculating the content exposure information corresponding to the recognized identification information of the content. According to the present invention, information on the content provided to the user through the user terminal can be collected in real time, and the degree of exposure of the content can be more accurately checked.

Description

Service Method for Providing Information of Exposure of Contents and Service System thereof

The present invention relates to a content exposure information providing service method and system, and more particularly, to a content exposure information providing service method and system capable of confirming the extent to which content provided to a user is exposed.

Recently, with the development of communication and network technologies, various types of contents are provided to users using media media such as wired and wireless Internet, terrestrial broadcasting, cable broadcasting, or radio. Here, content is an intangible result of cultural material being specifically processed and embodied in the medium, such as TV programs, advertisements, User Generated Contents (UCC), videos, music, games, movies, etc. Refers to various types of digitally produced information or its contents.

Conventionally, in order to check how much content is exposed to a user, a method of simply conducting a survey or calculating an audience rating according to the surveyed data using a device distributed to a predetermined user is used.

However, since the conventional method checks the degree of exposure of content for a small number of users, the number of investigation or verification targets is insufficient. In addition, there was a problem that a separate manpower was required.

In addition, there is a problem in that it is difficult to accurately measure how much each content is exposed to the user.

Korean Patent Publication No. 2012-0134231 (published on: December 12, 2012)

Accordingly, an object of the present invention is to provide a method and system for providing exposure information of content that can more accurately check the degree of exposure of content by collecting information on content provided to a user through a user terminal in real time.

In accordance with an embodiment of the present invention for solving the above problems, there is provided a service method for providing information on exposure of content, comprising the steps of: receiving information on content being reproduced; extracting features of the content from the received content information; Recognizing the identification information of the content by using the extracted characteristics of the content, and calculating the content exposure information corresponding to the recognized identification information of the content.

The step of recognizing the identification information of the content by using the characteristic of the extracted content may include: searching for reference content information matching the characteristic of the extracted content from among a plurality of pre-stored reference content information; and the retrieved reference content information. It may include the step of recognizing the identification information of the content using

The content exposure information includes statistical information on exposure time, number of exposures, or exposure rate calculated by classifying based on at least one of the content type, predetermined period (time, day, date), region, and user identification information can do.

The method may further include transmitting content exposure information corresponding to the recognized content identification information to the receiving terminal.

The receiving of the information of the content being reproduced may include capturing an image of the content being output or receiving a sound of the content.

The method may further include determining whether to view the content.

The information on the content being reproduced may be received together with user identification information.

On the other hand, the content exposure information providing service system according to an embodiment of the present invention includes a user terminal for receiving information on content being reproduced, and extracting features of the content from the received content information, and and a service server for recognizing the identification information of the content by using the feature, and calculating content exposure information corresponding to the recognized identification information of the content.

The service server may search for reference content information matching the characteristics of the extracted content from among a plurality of pre-stored pieces of reference content information, and recognize identification information of the content by using the retrieved reference content information.

The content exposure information includes statistical information on exposure time, number of exposures, or exposure rate calculated by classifying based on at least one of the content type, predetermined period (time, day, date), region, and user identification information can do.

The service server may transmit content exposure information corresponding to the recognized content identification information to the receiving terminal.

The user terminal may capture an image of the content being output or may receive a sound of the content.

The user terminal may determine whether to view the content.

The information on the content being reproduced may be received together with user identification information.

As described above, according to the content exposure information providing service method and system according to the embodiment of the present invention, the content exposure information is calculated by collecting the content information provided to the user through the user terminal in real time and calculating the content exposure information more accurately. There are advantages to be found.

In addition, since the content exposure information includes statistical information on the exposure time, number of exposures, or exposure ratio calculated by classifying according to the type of content, predetermined period, region or user identification information, the user's content taste according to various conditions, It has the advantage of being able to identify characteristics or patterns.

Accordingly, the broadcasting company can produce a TV program that meets the user's taste, and the like, and the advertiser can provide advertisements that meet the user's requirements, thereby increasing user satisfaction and advertisement delivery effect.

And, since it is possible to check the degree of content exposure without the help of additional personnel, there is an advantage in that it is possible to save research cost or research time.

1 is a block diagram of a content exposure information providing service system according to an embodiment of the present invention.
2 is an operation flowchart illustrating a service process for providing content exposure information according to an embodiment of the present invention.

Then, with reference to the accompanying drawings, the embodiments of the present invention will be described in detail so that those of ordinary skill in the art can easily carry out the present invention.

1 shows a configuration diagram of a content exposure information providing service system according to an embodiment of the present invention.

As shown in FIG. 1 , the content exposure information providing service system 1 includes a content reproduction device 100 , a sensing device 200 , a user terminal 300 , a service server 400 , and a database 500 . is composed by

The content playback device 100 is a device capable of playing various types of content, such as TV programs such as dramas, sports or documentaries, advertisements, User Generated Contents (UCC), music, music videos, moving pictures, games, or movies, and the like, and is a television (Television), a DVD (Digital Versatile Disc), a radio, a speaker, or a personal computer (PC) may be formed.

The sensing device 200 may include a motion detection sensor that detects a user's movement, a vibration detection sensor that detects a user's vibration, or a voice recognition sensor that recognizes a user's voice in order to determine whether content is being viewed. The sensing device 200 transmits the sensed information to the user terminal 300 so that the user terminal 300 can determine whether to view the content.

In more detail, the motion sensor detects the user's motion and determines whether the content is being viewed by confirming which state the user is in the absence, sleeping, or viewing. The vibration sensor is provided in a device that the user can hold by hand, and detects vibration while the user holds the hand and moves to determine whether to watch the content. The voice recognition sensor recognizes the user's voice and checks the user's status to determine whether to watch the content.

The user terminal 300 may exchange various information with the service server 400 through the communication network 10 . Here, the communication network 10 is a local area network (LAN), a metropolitan area network (MAN), a wide area network (WAN), the Internet (internet), 3G/4G (generation) movement It may include various data communication networks including a communication network, Wi-Fi, Wireless Broadband Internet (WIBRO), or Long Term Evolution (LTE).

The user terminal 300 is provided with a memory means such as a smart phone, a tablet PC, a personal digital assistant (PDA) or a web pad (Web Pad), and is equipped with a microprocessor for calculation It may be composed of a terminal having a mobile communication function with the capability, and various applications may be installed to provide various services to users. In addition, the user terminal 300 may be a device capable of collecting content information, such as a microphone, a recorder, or a camera, or a terminal having a function for collecting content information.

The user terminal 300 may receive information on the content being reproduced by the content reproducing apparatus 100 .

In more detail, the user terminal 300 determines whether to view the content using the information detected by the sensing device 200 , and if the content is being viewed, captures an image of the content output from the content playback device 100 . Alternatively, the content information may be received by receiving or recording the sound of the content being reproduced through a speaker or the like.

The user terminal 300 may receive user identification information together with information on the content being reproduced in order to investigate the degree of exposure to the user who views the content. That is, the user terminal 300 may directly receive user identification information including the user's age, gender, occupation, etc. from the user, and the user along with the information of the content being reproduced through a method of subscribing or authenticating a pre-installed service application. Identification information may be received.

In this case, when a plurality of users are watching one content together, one user terminal may be configured to receive all of a plurality of user identification information, or it may be configured to receive corresponding user identification information from a plurality of user terminals, respectively. .

In addition, when the user terminal 300 includes a function for reproducing content together, the user terminal 300 may be formed integrally with the content reproducing apparatus 100, and the user terminal 300 determines whether the content is viewed or not. When a function of detecting a user's movement or vibration or a function of recognizing a user's voice is included together to determine , the user terminal 300 may be integrally formed with the sensing device 200 . In addition, the user terminal 300 may include a function for receiving an input directly from the user whether to view the content. For example, when a plurality of users watch a TV program together on a single TV, each user may directly input whether to watch content or his/her own identification information using his/her terminal.

The user terminal 300 may extract features of the content from the received content information.

More specifically, since the characteristic information (DNA) unique to the content is recorded in the information of each content, the identification information of the content to be described later is recognized through the process of extracting the characteristic information (DNA) unique to the content recorded in the information of the content make it possible To this end, the user terminal 300 may extract the features of the content from the sound of the content for each section or continuously, or extract the features of the content from the image of the content through a pattern or color. In addition, the characteristics of the extracted content may be stored in a memory (not shown) of the user terminal 300 or transmitted to the service server 400 immediately or at regular intervals.

On the other hand, when the user terminal 300 consists only of a device capable of collecting content information, such as a microphone, a recorder, or a camera, the user terminal 300 transmits the content information to the service server 400 to the service server 400 . ) to extract the characteristics of the content.

The service server 400 may recognize the identification information of the content by using the extracted feature of the content.

In more detail, the service server 400 searches for reference content information matching the characteristics of the extracted content from among a plurality of reference content information stored in the database 500 , and recognizes identification information of the content using the retrieved reference content information can do. For example, a plurality of pieces of reference content information in which characteristic information of reference content and identification information of reference content corresponding thereto are recorded in the database 500 may be stored in a list form, and the service server 400 may include a plurality of reference content Compare the characteristics of the extracted content with the characteristics of the extracted content, search for characteristic information of the reference content that matches the characteristics of the extracted content, find the identification information of the reference content corresponding to the characteristic information of the searched reference content, and recognize the identification information of the content can do. Here, the identification information of the content may be formed in a form recognizable by the service server 400 as a title of a movie, a name of a TV program, or a song name.

The service server 400 may calculate content exposure information corresponding to the recognized content identification information. Content exposure information basically includes information on the time the content is exposed and information on the number of times the content is exposed so that it is possible to analyze what content was exposed to whom and how much through what medium. The information on the time at which the content is exposed is the first that belongs to the characteristics of the content extracted at the start of reproduction by extracting the characteristics of the content at the start of reproduction and the characteristics of the content at the end of the reproduction, and using the reference content information stored in the database 500 . It may be obtained through a process of detecting the section and the second section belonging to the characteristics of the extracted content at the end of reproduction, and predicting the reproduction time between the first section and the second section. Information on the number of times the content is exposed may be obtained through a process of calculating the number of times the content is viewed within a predetermined period.

In addition, the content exposure information includes statistical information on the exposure time, number of exposures, or exposure rate calculated by classifying based on at least one of the type of content, a predetermined period (time, day, date), region, and user identification information. can do. The type of content indicates the genre of content, such as movies, dramas, music, news programs, information programs, or sports programs. The predetermined period indicates the time, day and date the content was played, and the region indicates the place or location where the content was played, The user identification information may indicate the age, gender, or occupation of the user. For example, the service server 400 uses the identification information of the contents collected in the database 500 to determine the viewing time or Statistical information on the audience rating can be calculated.

The service server 400 may store content exposure information corresponding to the calculated content identification information in the database 500 or transmit it to the receiving terminal 50 . Here, the receiving terminal 50 may be a terminal of a consumer who needs content exposure information, such as a broadcaster or an advertiser.

As such, since the content exposure information includes statistical information on the exposure time, number of exposures, or exposure ratio calculated by classifying according to the type of content, a predetermined period, region or user identification information, the user's content preference according to various conditions , characteristics or patterns are identified, so that broadcasters can produce TV programs that fit users' tastes, and advertisers can provide advertisements that meet users' requirements.

The database 500 may store various types of information required for a content exposure information providing service. In particular, a plurality of pieces of reference content information may be stored in the database 500 according to an embodiment of the present invention, and user identification information collected through the user terminal 300 and content transmitted from the service server 400 may be stored in the database 500 . Identification information and content exposure information may be stored.

Hereinafter, a method for providing exposure information of content according to an embodiment of the present invention will be described.

2 is an operation flowchart illustrating a service process for providing content exposure information according to an embodiment of the present invention.

As shown in FIG. 2 , the user terminal 300 determines whether the content is being viewed (S200), and if the content is being viewed (S200-Y), the user terminal 300 may receive information on the content being reproduced (S210).

In more detail, in order to determine whether content is being viewed, a motion sensor for detecting a user's movement, a vibration sensor for detecting a user's vibration, or a voice recognition sensor for recognizing a user's voice may be used. The motion sensor detects the user's motion and determines whether the user is watching the content by checking whether the user is in the absence, sleeping, or watching. The vibration sensor is provided in a device that the user can hold by hand, and detects vibration while the user holds the hand and moves to determine whether to watch the content. The voice recognition sensor recognizes the user's voice and checks the user's status to determine whether to watch the content.

In addition, the user terminal 300 may receive content information by capturing an image of the content being output from the content reproducing apparatus 100 or by receiving or recording the sound of the content being reproduced through a speaker.

In this case, the user terminal 300 may receive user identification information together with information on the content being reproduced in order to investigate the degree of exposure to the user who views the content. That is, the user terminal 300 may directly receive user identification information including the user's age, gender, occupation, etc. from the user, and the user along with the information of the content being reproduced through a method of subscribing or authenticating a pre-installed service application. Identification information may be received.

Next, it is possible to extract the characteristics of the content from the received content information (S220).

More specifically, since the characteristic information (DNA) unique to the content is recorded in the information of each content, the identification information of the content to be described later is recognized through the process of extracting the characteristic information (DNA) unique to the content recorded in the information of the content make it possible To this end, the user terminal 300 may extract the features of the content from the sound of the content for each section or continuously, or extract the features of the content from the image of the content through a pattern or color. In addition, the characteristics of the extracted content may be stored in a memory (not shown) of the user terminal 300 or transmitted to the service server 400 immediately or at regular intervals.

Then, identification information of the content may be recognized by using the extracted features of the content (S230).

In more detail, the service server 400 searches for reference content information matching the characteristics of the extracted content from among a plurality of reference content information stored in the database 500 , and recognizes identification information of the content using the retrieved reference content information can do. For example, a plurality of pieces of reference content information in which characteristic information of reference content and identification information of reference content corresponding thereto are recorded in the database 500 may be stored in a list form, and the service server 400 may include a plurality of reference content Compare the characteristics of the extracted content with the characteristics of the extracted content, search for characteristic information of the reference content that matches the characteristics of the extracted content, find the identification information of the reference content corresponding to the characteristic information of the searched reference content, and recognize the identification information of the content can do. Here, the identification information of the content may be formed in a form recognizable by the service server 400 as a title of a movie, a name of a TV program, or a song name.

Next, content exposure information corresponding to the recognized content identification information may be calculated ( S240 ). Content exposure information basically includes information on the time the content is exposed and information on the number of times the content is exposed so that it is possible to analyze what content was exposed to whom and how much through what medium. The information on the time at which the content is exposed is the first that belongs to the characteristics of the content extracted at the start of reproduction by extracting the characteristics of the content at the start of reproduction and the characteristics of the content at the end of the reproduction, and using the reference content information stored in the database 500 . It may be obtained through a process of detecting the section and the second section belonging to the characteristics of the extracted content at the end of reproduction, and predicting the reproduction time between the first section and the second section. Information on the number of times the content is exposed may be obtained through a process of calculating the number of times the content is viewed within a predetermined period.

In addition, the content exposure information includes statistical information on the exposure time, number of exposures, or exposure rate calculated by classifying based on at least one of the type of content, a predetermined period (time, day, date), region, and user identification information. can do. The type of content indicates the genre of content, such as movies, dramas, music, news programs, information programs, or sports programs. The predetermined period indicates the time, day and date the content was played, and the region indicates the place or location where the content was played, The user identification information may indicate the age, gender, or occupation of the user. For example, the service server 400 uses the identification information of the contents collected in the database 500 to determine the viewing time or Statistical information on the audience rating can be calculated.

Next, the service server 400 may store the content exposure information corresponding to the calculated identification information of the content in the database 500 or transmit it to the receiving terminal 50 . Here, the receiving terminal 50 may be a terminal of a consumer who needs content exposure information, such as a broadcaster or an advertiser.

An embodiment of the present invention includes a computer-readable medium including program instructions for performing various computer-implemented operations. This medium records a program for executing the above-described content exposure information providing service method. The medium may contain program instructions, data files, data structures, etc. alone or in combination. Examples of such media include hard disks, magnetic media such as floppy disks and magnetic tapes, optical recording media such as CDs and DVDs, optical disks and magneto-optical media, program instructions such as ROM, RAM, flash memory, etc. hardware devices configured to store and perform Alternatively, the medium may be a transmission medium such as an optical or metal wire, a waveguide, or the like including a carrier wave for transmitting a signal designating a program command, a data structure, and the like. Examples of program instructions include not only machine language codes such as those generated by a compiler, but also high-level language codes that can be executed by a computer using an interpreter or the like.

Although preferred embodiments of the present invention have been described in detail above, the scope of the present invention is not limited thereto, and various modifications and improvements by those skilled in the art using the basic concept of the present invention as defined in the following claims are also provided. is within the scope of the

1: Content exposure information provision service system
100: content playback device
200: detection device
300: user terminal
400: service server
500: database

Claims (14)

collecting, by the user terminal, information on the content being played in the content playback device;
extracting, by the user terminal, the characteristics of the content from the information of the collected content;
Recognizing, by the service server, identification information of the content by using the characteristics of the extracted content, and
Calculating, by the service server, content exposure information corresponding to the recognized content identification information
including,
The user terminal extracts the features of the content from the sound of the content for each section or continuously, or extracts the features of the content from the image of the content through a pattern or color. In claim 1,
The step of recognizing the identification information of the content by using the characteristics of the extracted content,
Searching for reference content information matching the characteristics of the extracted content from among a plurality of pre-stored reference content information, and
and recognizing the identification information of the content by using the searched reference content information. In claim 1,
The content exposure information is
Exposure information of content including statistical information on exposure time, number of exposures, or exposure ratio calculated by classification based on at least one of the type of content, a predetermined period (time, day, date), region, and user identification information How to provide services. In claim 1,
After calculating the content exposure information,
Content exposure information providing service method further comprising the step of transmitting, by the service server, content exposure information corresponding to the recognized content identification information to a receiving terminal. In claim 1,
The step of collecting information on the content being played includes:
Content exposure information providing service method for capturing an image of the content being reproduced by the content reproducing device or receiving a sound of the content. In claim 1,
Further comprising the step of determining, by the user terminal, whether the user is watching the content being reproduced in the content reproducing device,
When the user is watching the content being played on the content playback device, the user terminal collects information on the content being played on the content playback device, the content exposure information providing service method. delete a user terminal that collects information on content being reproduced in a content reproducing device and extracts features of the content from the collected content information; and
A service server that recognizes the identification information of the content by using the characteristics of the extracted content, and calculates content exposure information corresponding to the recognized identification information of the content
including,
The characteristics of the extracted content are transmitted from the user terminal to the service server through a communication network,
The user terminal extracts the features of the content from the sound of the content for each section or continuously, or extracts the features of the content from the image of the content through a pattern or color, the content exposure information providing service system. In claim 8,
The service server,
A content exposure information providing service system for searching for reference content information matching the characteristics of the extracted content from among a plurality of pre-stored reference content information, and recognizing identification information of the content using the retrieved reference content information. In claim 8,
The content exposure information is
Exposure information of content including statistical information on exposure time, number of exposures, or exposure ratio calculated by classification based on at least one of the type of content, a predetermined period (time, day, date), region, and user identification information service system provided. In claim 8,
The service server,
A content exposure information providing service system for transmitting content exposure information corresponding to the recognized content identification information to a receiving terminal. In claim 8,
The user terminal is
A content exposure information providing service system for capturing an image of the content being reproduced by the content reproducing device or receiving a sound of the content. In claim 8,
The user terminal is
A content exposure information providing service system for collecting information on content being played on the content playback device when the user is watching the content being played on the content playback device. delete

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