KR102220493B1 - System and method for ring back tone service with advertisement based on uer's situation - Google Patents

Abstract

The present invention relates to a system and method for providing a ringback tone advertisement based on a user context. The advertisement providing apparatus of the present invention receives advertisement information and coupon information request according to a call request from a calling terminal, and transmits advertisement information and electronic coupon accordingly. Communication department; A location information collection unit for collecting location information of the calling terminal and the receiving terminal; An advertisement DB in which advertisement information classified according to time and place and an electronic coupon corresponding to the advertisement information are stored; And when the advertisement information and coupon information request is received through the communication unit, the location information of the sending terminal and the receiving terminal is collected through the location information collecting unit, and the current time is checked, and the location information and the current time are determined from the advertisement DB. And a control unit for searching for corresponding advertisement information and electronic coupon and transmitting the searched advertisement information and electronic coupon through the communication unit. Accordingly, the situation between the sender and the receiver can be predicted based on the location information of the sender terminal and the receiver terminal and the current time information, and advertisement information corresponding to the predicted situation can be provided to the corresponding user terminal.

Description

User context-based call back tone advertisement provision system and method {SYSTEM AND METHOD FOR RING BACK TONE SERVICE WITH ADVERTISEMENT BASED ON UER'S SITUATION}

The present invention relates to a system and method for providing a ringback tone advertisement based on user context, and more particularly, predicts a situation between a sender and a receiver based on location information and current time information of a sender terminal and a receiver terminal, and Conforming advertisement information can be provided as a ring back tone, and if coupon information corresponding to the advertisement information is stored, a user context-based ring back tone advertisement is provided by selecting whether to receive coupon information from the sender terminal and providing coupon information to the sender terminal. It relates to systems and methods.

The communication system allows the calling terminal to immediately connect and communicate with the destination terminal of the desired party. When the calling terminal designates the called terminal and requests a call connection, the switching center establishes a communication path by switching and the called terminal performs a call ring. It transmits a signal and transmits a ringback tone signal to the originating terminal.

Since the ringback tone signal provided to the calling terminal is generated in a fixed pattern, it gives a feeling of boring or simple and hard by long and repeated use. Accordingly, instead of a fixed dial tone, a service is provided in which the user can set the desired music to be transmitted.

However, in the case of a service in which music desired by a user is transmitted, each user is selectively using it as an additional service in which the user must pay and set a service fee.

In addition, a service that provides commercial information such as advertisements to a calling terminal instead of a dial tone has also been developed. However, the commercial information provided to the sending terminal is provided collectively to all users, independent of the sender's individual needs or characteristics, and not only reduces the advertising effect, but is also recognized as spam information, causing users to reject the advertisement. There is a problem that it can be.

Korean Patent Publication No. 10-2009-0120210: Advertising service providing apparatus and method

The present invention has been devised to solve the above-described problem, and predicts the situation between the sender and the receiver based on the location information and the current time information of the sender terminal and the receiver terminal, and converts advertisement information corresponding to the predicted situation as a ring back tone. If coupon information corresponding to the advertisement information is stored, a system and method for providing a user context-based ring back tone advertisement that provides coupon information to the caller terminal by selecting whether to receive coupon information from the caller terminal is provided. I have a task.

According to an aspect of the present invention for solving the above-described problem, a communication unit for receiving advertisement information and coupon information request according to a call request from a calling terminal and transmitting advertisement information and coupon information according to the request; A location information collection unit for collecting location information of the calling terminal and the receiving terminal; An advertisement DB storing advertisement information classified according to time and place; A coupon DB in which an electronic coupon corresponding to the advertisement information is stored; And when the request for advertisement information and coupon information is received through the communication unit, the location information of the sending terminal and the receiving terminal is collected through the location information collecting unit, and the current time is checked, and advertisement information corresponding to the current time from the advertisement DB. And an advertisement providing apparatus including a control unit for searching for an electronic coupon and transmitting the searched advertisement information and the electronic coupon through the communication unit.

Here, in the advertisement information DB, the advertisement information may be classified and stored based on a time including at least one of lunch time, dinner time, day activity time, and night activity time according to a preset time.

In addition, the control unit may provide the advertisement information through a ring back tone when the calling terminal is on call waiting, and provide the advertisement information in the form of a message when the calling terminal is on a call.

According to another aspect of the present invention for solving the above-described problem, an advertisement providing device for providing pre-stored advertisement information and an electronic coupon corresponding to the advertisement information based on location information and current time of a sending terminal and a receiving terminal; And when a call request is received from the calling terminal, the advertisement information when the calling terminal is waiting for a call by receiving the advertisement information corresponding to the location information of the calling terminal and the receiving terminal, and the current time from the advertisement providing device. There is provided a system for providing a ringback tone advertisement based on a user context including a communication service providing device that provides a ringback tone and transmits the electronic coupon to the calling terminal according to the selection of the calling terminal.

Here, the communication service providing device may collect the location information of the sending terminal and the receiving terminal and provide it to the advertisement providing device.

In addition, the communication service providing apparatus may transmit a message including the advertisement information to the calling terminal when a call is connected by receiving the call request from the receiving terminal.

In addition, the communication service providing apparatus may display information on an electronic coupon that can be downloaded on the calling terminal when the call ringback sound is provided to the calling terminal to select an electronic coupon to be provided to the calling terminal.

According to another aspect of the present invention for solving the above-described problems, A) constructing an advertisement DB storing advertisement information classified according to time and place and a coupon DB storing electronic coupons corresponding to the advertisement information; (B) receiving a request for advertisement information and coupon information from a calling terminal through a communication unit; (C) collecting location information of the calling terminal and the receiving terminal by a location information collection unit; (D) checking the location information and the current time of the sending terminal and the receiving terminal by a control unit, and searching for the location information and advertisement information and electronic coupons corresponding to the current time from the advertisement DB and coupon DB; And (E) transmitting, by the control unit, the searched advertisement information and the electronic coupon through the communication unit.

Here, in the step (A), advertisement information classified based on a time including at least one of lunch time, dinner time, day activity time, and night activity time according to a preset time is stored in the advertisement DB. It may include the step of becoming.

In addition, the step (E) may include providing at least one of advertisement information provided while the calling terminal is on call and advertisement information provided when the calling terminal is on a call.

According to another aspect of the present invention for solving the above-described problem, the steps of constructing an advertisement DB in which advertisement information classified according to time and place is stored and a coupon DB in which an electronic coupon corresponding to the advertisement information is stored; Receiving a request for advertisement information and coupon information from a calling terminal through a communication unit; Collecting location information of the calling terminal and the receiving terminal by a location information collection unit; Checking the location information and the current time of the sending terminal and the receiving terminal, and searching for the location information and advertisement information and electronic coupons corresponding to the current time from the advertisement DB and the coupon DB; And transmitting, by the control unit, the searched advertisement information and the electronic coupon through the communication unit. A recording medium is provided that is recorded as a program and readable by the electronic device.

According to still another aspect of the present invention for solving the above problems, when a communication service providing apparatus receives a call request from a calling terminal, transmitting the call request to a corresponding receiving terminal; (B) transmitting, by the communication service providing device, a request for advertisement information and coupon information to an advertisement providing device; (C) The advertisement providing device checks the location information and the current time of the sending terminal and the receiving terminal, and retrieves advertisement information and coupon information corresponding to the current time and the current time among pre-stored information, and the communication service providing device Providing to; And (D) providing, by the communication service providing device, the advertisement information and coupon information during a call waiting time of the calling terminal.

As described above, the system and method for providing a ringback tone advertisement based on user context of the present invention predicts the situation between the sender and the receiver based on the location information and the current time information of the sender terminal and the receiver terminal, and an advertisement corresponding to the predicted situation. By providing information as the ring back tone, useful information can be provided through the ring back tone.

In addition, the user context-based call ring back tone advertisement providing system and method of the present invention provides advertisement information corresponding to the predicted situation based on the location information of the caller terminal and the receiver terminal and the current time information as a ring back tone. The advertising effect can be improved by minimizing the rejection.

In addition, the system and method for providing a ringback tone advertisement based on user context of the present invention provides advertisement information as a ringback tone and provides coupon information corresponding to the advertisement information directly to the sender terminal. You can maximize the success rate.

1 is a block diagram of a system for providing a ringback tone advertisement based on user context according to an embodiment of the present invention
2 is a control block diagram of an advertisement providing apparatus according to an embodiment of the present invention
3 is a control flowchart of a system for providing a ringback tone advertisement based on user context according to an embodiment of the present invention
4 is a control flowchart of an advertisement providing apparatus according to an embodiment of the present invention

Hereinafter, preferred embodiments of the present invention will be described in more detail with reference to the accompanying drawings. In the description with reference to the accompanying drawings, the same or corresponding components are assigned the same reference numerals, and redundant descriptions thereof will be omitted.

1 is a block diagram of a system for providing a ringback tone advertisement based on user context according to an embodiment of the present invention.

As shown in Figure 1, the user context-based call ring back tone advertisement providing system includes a calling terminal 100a and a receiving terminal 100b performing a call with each other, a communication service providing device 300 providing a call service, and a call And an advertisement providing device 200 that predicts a user situation based on location information and call time of the terminal 100a and the receiving terminal 100b and provides advertisement information and coupon information corresponding to the predicted situation.

The calling terminal 100a and the receiving terminal 100b include all terminals capable of making voice and video calls used for wired/wireless networks and Internet telephony. Each terminal is connected to each other through wired, wireless or Internet according to each wired/wireless network environment, and communicates according to the protocol of each network.

Here, each terminal may be configured to enable a video call as well as transmission and reception of a voice call or a message. In the embodiment of the present invention, each terminal has a phone number or an accessible address such as IP, and when the calling terminal 100a requests a call to the receiving terminal 100b, until the calling terminal 100b receives the call request. Advertisement information may be provided during the waiting time, and coupon information corresponding to the advertisement information may be provided according to the selection of the sending terminal 100a.

The communication service providing apparatus 300 relays a call between the calling terminal 100a and the receiving terminal 100b. The communication service providing apparatus 300 checks the receiving terminal 100b and checks the calling terminal 100b when the calling terminal 100a requests a call by transmitting a phone number of the receiving terminal 100b or an accessible address such as IP. 100a) call request. The communication service providing apparatus 300 controls the connection between the calling terminal 100a and the receiving terminal 100b to perform a voice call or a video call through wired, wireless or Internet.

The communication service providing apparatus 300 requests advertisement information and coupon information from the advertisement providing apparatus 200 when the calling terminal 100a requests a call, and corresponds to the advertisement information and advertisement information to be provided to the calling terminal 100a. Coupon information can be provided. Here, when the advertisement information and coupon information are requested, the communication service providing device 300 transmits the location information of each terminal to the advertisement providing device 200 based on the information of the base station to which the sending terminal 100a and the receiving terminal 100b belong. Alternatively, the location information of each terminal may be collected and provided from a location information providing device such as LBS and GPS.

The communication service providing apparatus 300 provides advertisement information in the form of audio, video, and still images to the calling terminal 100a during the waiting time before receiving the call request from the receiving terminal 100b side, and advertisement information Coupon information corresponding to can be provided to the calling terminal (100a) side. Here, the communication service providing apparatus 300 may pre-set and store the time, place to receive advertisement information, whether or not to receive a coupon from users of the terminal, and then provide advertisement information and coupon information according to user settings. .

The advertisement providing device 200 stores advertisement information and coupon information classified according to time and place. For example, the classification according to time may be set as lunch time, dinner time, daytime activity time, nighttime activity time, or the like. Therefore, advertisement information according to each time is advertisement information for restaurants in case of meal time, advertisement information for leisure in cinemas, shopping malls, etc. in case of daytime activities, advertisement information for entertainment such as dinners, drinks, etc. in case of night activities. Information and coupon information can be set.

When a request for advertisement information and coupon information is received from the communication service providing apparatus 300, the advertisement providing device 200 checks the location information and current time information of the sending terminal 100a and the receiving terminal 100b. The advertisement providing device 200 checks the location information between the sending terminal 100a and the receiving terminal 100b, searches for corresponding advertisement information and electronic coupon among advertisement information classified according to time and place, and retrieved advertisement information and coupon information. Is provided to the communication service providing apparatus 300 side.

For example, when a call is attempted at lunch time, the advertisement providing device 200 provides advertisement information for a restaurant suitable for lunch to the calling terminal 100a, and coupon information available at the corresponding restaurant is stored. Can also be provided. Here, when the locations of the sending terminal 100a and the receiving terminal 100b are adjacent within a reference distance, restaurant advertisements and coupon information belonging to the area including the sending terminal 100a and the receiving terminal 100b are provided, and the sending terminal ( When the locations of 100a) and the receiving terminal 100b are located farther than the reference distance, restaurant advertisements and coupon information extracted based on the location of the sending terminal 100a may be provided.

Meanwhile, the advertisement providing device 200 receives the location information of the sending terminal 100a and the receiving terminal 100b from the communication service providing device 300, or from a location information providing device such as LBS and GPS. It is also possible to directly collect location information.

2 is a control block diagram of an advertisement providing apparatus 200 according to an embodiment of the present invention.

As shown in Fig. 2, the advertisement providing device 200 receives a request for advertisement information and coupon information according to a call request from the calling terminal 100a, and transmits the advertisement information and coupon information according to the communication unit 210, sending Location information collection unit 220 for collecting location information of the terminal 100a and the receiving terminal 100b, an advertisement DB 250 in which advertisement information classified according to time and place is stored, and a coupon DB 260 in which coupon information is stored , When a request for advertisement information and coupon information is received through the communication unit 210, the location information of the sending terminal 100a and the receiving terminal 100b is collected through the location information collecting unit 220, and the current time is checked, and the advertisement DB Among the advertisement information stored in 250, the advertisement information corresponding to the location information and the current time is searched, and the coupon information corresponding to the searched advertisement information is searched in the coupon DB 260, and the advertisement information and the coupon information are sent to the communication unit 210. It includes a control unit 230 that transmits through.

The user information DB 240 stores information on users who have subscribed to the advertisement providing service. The user information may store information such as a phone number of a subscriber terminal, an access address such as IP, a performance of the subscriber terminal, and a model name.

The advertisement DB 250 stores advertisement information classified according to time and place and coupon information corresponding to the advertisement information. For example, the classification according to time may be set as lunch time, dinner time, daytime activity time, nighttime activity time, or the like. Therefore, advertisement information according to each time is advertisement information for restaurants in case of meal time, advertisement information for leisure in cinemas, shopping malls, etc. in case of daytime activities, advertisement information for entertainment such as dinners, drinks, etc. in case of night activities. Information can be set.

In the coupon DB 260, coupon information available at the corresponding store is stored in the advertisement information. The communication unit 210 transmits the advertisement information and coupon information request received from the communication service providing device 300 to the control unit 230, and , Ad information and coupon information are provided to the communication service providing apparatus 300 under the control of the controller 230.

The location information collection unit 220 collects location information of the sending terminal 100a and the receiving terminal 100b. The location information collection unit 220 can receive the location information of the sending terminal 100a and the receiving terminal 100b from the communication service providing device 300, and the location of each terminal from a location information providing device such as LBS and GPS. It is also possible to collect information directly.

When the request for advertisement information and coupon information is received from the communication service providing device 300 through the communication unit 210, the control unit 230 determines the location of the sending terminal 100a and the receiving terminal 100b through the location information collecting unit 220. Gather information. The controller 230 checks the location information between the sending terminal 100a and the receiving terminal 100b and searches for corresponding advertisement information and coupon information among advertisement information classified according to time and place stored in the advertisement DB 250.

The control unit 230 provides the searched advertisement information and coupon information to the communication service providing apparatus 300 side. For example, when a call is attempted at lunch time, the advertisement providing device 200 may provide advertisement information for a restaurant suitable for lunch and coupon information available at the corresponding restaurant to the calling terminal 100a. Here, when the locations of the sending terminal 100a and the receiving terminal 100b are adjacent within a reference distance, an advertisement for a restaurant belonging to an area including the sending terminal 100a and the receiving terminal 100b may be provided. On the other hand, when the locations of the sending terminal 100a and the receiving terminal 100b are located farther than the reference distance, restaurant advertisements and coupon information extracted based on the location of the sending terminal 100a may be provided.

3 is a control flowchart of a system for providing a ringback tone advertisement based on user context according to an embodiment of the present invention. In the advertisement providing apparatus 200 for providing a user context-based ring back tone advertisement according to an embodiment of the present invention, advertisement information and coupon information classified according to time and place are stored. The control flow of the system including the advertisement providing device 200 is as follows.

The sending terminal 100a requests a connection with the receiving terminal 100b to the communication service providing apparatus 300 (S110). The calling terminal 100a may request a call by transmitting a phone number of the receiving terminal 100b or an accessible address such as IP.

The communication service providing device 300 requests advertisement information and coupon information from the advertisement providing device 200 in response to a call request from the sending terminal 100a (S120), while confirming and sending the corresponding receiving terminal 100b. The call request of the terminal 100a is transmitted (S130).

The advertisement providing device 200, which has received a request for advertisement information and coupon information from the communication service providing device 300, checks the location information and the current time of the sending terminal 100a and the receiving terminal 100b, and stored in the advertisement DB 250. Among advertisement information classified according to time and place, corresponding advertisement information and coupon information corresponding to the advertisement information are searched (S140). Here, advertisement information according to each time is advertisement information for restaurants in case of meal time, advertisement information for leisure in cinemas, shopping malls, etc. in case of daytime activities, advertisement information for entertainment such as dinners, drinking parties, etc. in case of night activities Information can be set.

The advertisement providing apparatus 200 provides the searched advertisement information and coupon information corresponding to the advertisement information to the communication service providing apparatus 300 (S150).

The communication service providing device 300 provides advertisement information received from the advertisement providing device 200 as a ring back tone during the call waiting time of the calling terminal 100a, and provides downloadable coupon information on the screen of the calling terminal 100a. Do (S160). Here, the advertisement information provided to the sending terminal 100a may be provided in a format such as audio, video, and still image. In addition, when there is no available coupon, a message indicating that coupon information does not exist may be provided on the screen of the calling terminal 100a.

When coupon information reception is selected from the calling terminal 100a (S170), the communication service providing device 300 may provide coupon information in the form of a message from the calling terminal 100a (S180).

On the other hand, when the receiving terminal 100b receives the call request from the calling terminal 100a (S190), the communication service providing device 300 stops providing advertisement information and the sending terminal 100a and the receiving terminal 100b Intermediate communication is relayed (S200). When a call is started between the calling terminal 100a and the receiving terminal 100b, advertisement information may be provided in the form of a message such as SMS or MMS.

4 is a control flowchart of the advertisement providing apparatus 200 according to an embodiment of the present invention.

When the request for advertisement information and coupon information is received from the communication service providing device 300 through the communication unit 210 (S210), the control unit 230 of the advertisement providing device 200 transmits the sending terminal through the location information collecting unit 220 The location information and time information of the (100a) and the receiving terminal (100b) are collected (S220). The location information collection unit 220 may receive the location information of the sending terminal 100a and the receiving terminal 100b from the communication service providing device 300, or from external location information providing devices such as LBS and GPS. It is also possible to receive the location information of the terminal.

The control unit 230 checks the location information between the sending terminal 100a and the receiving terminal 100b, and stores the corresponding advertisement information and coupon DB 260 among advertisement information classified according to time and place stored in the advertisement DB 250. The stored coupon information is searched (S240). For example, when a call is attempted at lunch time, the advertisement providing device 200 may provide advertisement information for a restaurant suitable for lunch and coupon information available at the corresponding restaurant to the calling terminal 100a.

Here, when the locations of the sending terminal 100a and the receiving terminal 100b are adjacent within a reference distance, it is possible to provide restaurant advertisements and coupon information belonging to an area including the sending terminal 100a and the receiving terminal 100b. In addition, when the locations of the sending terminal 100a and the receiving terminal 100b are located farther than the reference distance, restaurant advertisements and coupon information extracted based on the location of the sending terminal 100a may be provided.

The control unit 230 provides the searched advertisement information and coupon information to the communication service providing device 300 (S240). Advertising information may be provided in various forms such as audio, video, and still images.

The communication service providing device 300 may provide advertisement information and coupon information during the call waiting time of the calling terminal 100a, and when a call is started between the calling terminal 100a and the receiving terminal 100b, the advertisement information is transmitted by SMS, It can be provided in the form of a message such as MMS.

With this configuration, the present invention predicts the situation between the caller and the callee based on the location information and the current time information of the caller terminal and the callee terminal, and provides advertisement information corresponding to the predicted situation as a call ring back tone. Can provide useful information.

In addition, by providing advertisement information corresponding to the predicted situation based on the location information of the sender terminal and the receiver terminal and the current time information as a ring back tone, the user's rejection of the advertisement is minimized and the advertisement is provided to users with a high probability of visiting. Advertising effect can be improved.

In addition, coupon information corresponding to the advertisement information provided as a ring back tone is provided directly to the sender terminal, thereby maximizing the rate of a user's visit to an advertisement target store or a successful transaction.

On the other hand, according to another aspect of the present invention, the step of constructing an advertisement DB in which advertisement information classified according to time and place is stored and a coupon DB in which an electronic coupon corresponding to the advertisement information is stored; Receiving a request for advertisement information and coupon information from a calling terminal through a communication unit; Collecting location information of the calling terminal and the receiving terminal by a location information collection unit; Checking the location information and the current time of the sending terminal and the receiving terminal, and searching for the location information and advertisement information and electronic coupons corresponding to the current time from the advertisement DB and the coupon DB; And transmitting, by the control unit, the searched advertisement information and the electronic coupon through the communication unit. The control method of the advertisement providing apparatus may be recorded as a program and recorded on a recording medium readable by the electronic apparatus.

The control method of the advertisement providing apparatus can be written in a program, and codes and code segments constituting the program can be easily inferred by a programmer in the art. In addition, a program relating to a control method of an advertisement providing device is stored in an information storage medium that can be read by an electronic device, and can be read and executed by the electronic device.

As such, those skilled in the art to which the present invention pertains will be able to understand that the present invention can be implemented in other specific forms without changing the technical spirit or essential features. Therefore, the embodiments described above are illustrative in all respects and should be understood as non-limiting. The scope of the present invention is indicated by the claims to be described later rather than the detailed description, and all changes or modified forms derived from the meaning and scope of the claims and their equivalent concepts should be interpreted as being included in the scope of the present invention. do.

The present invention relates to a system and method for providing a ringback tone advertisement based on user context, and more particularly, predicts a situation between a sender and a receiver based on location information and current time information of a sender terminal and a receiver terminal, and Conforming advertisement information can be provided as a ring back tone, and if coupon information corresponding to the advertisement information is stored, a user context-based ring back tone advertisement is provided by selecting whether to receive coupon information from the sender terminal and providing coupon information to the sender terminal. It relates to systems and methods.

100a: calling terminal 100b: receiving terminal
200: advertisement providing device 210: communication unit
220: location information collection unit 230: control unit
240: user information DB 250: advertisement DB
260: coupon DB 300: communication service providing device

Claims (12)

A communication unit for receiving a request for advertisement information and coupon information according to a call request from a calling terminal, and transmitting advertisement information and coupon information according to the request;
A location information collection unit for collecting location information of the calling terminal and the receiving terminal;
An advertisement DB storing advertisement information classified according to time and place;
A coupon DB in which an electronic coupon corresponding to the advertisement information is stored; And
When the request for advertisement information and coupon information is received through the communication unit, the location information of the sending terminal and the receiving terminal is collected through the location information collecting unit, and the current time is checked, and advertisement information corresponding to the current time from the advertisement DB An advertisement providing device including a control unit for searching for an electronic coupon and transmitting the searched advertisement information and the electronic coupon through the communication unit; And
When the searched advertisement information is received from the advertisement providing device, when the calling terminal is on hold, the searched advertisement information is provided to the calling terminal through a call ring tone, and when the calling terminal is on a call, the searched advertisement in the form of a message Communication service providing device that provides information to the calling terminal
Including,
The control unit, based on the location information of the calling terminal and the receiving terminal, if the location of the calling terminal and the receiving terminal is adjacent within a reference distance, ad information corresponding to the current time while falling within an area including the calling terminal and the receiving terminal, and Advertisement searched based on the location of the calling terminal and the current time when the electronic coupon is searched and the searched advertisement information and the electronic coupon are transmitted through the communication unit, and the location of the calling terminal and the receiving terminal is located farther than the reference distance. Advertisement providing system, characterized in that transmitting information and electronic coupons through the communication unit. delete delete delete delete delete delete delete delete delete delete delete

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