KR102202680B1 - Apparatus for managing customer information, method for managing customer information, system for managing customer information and computer readable medium having computer program recorded therefor - Google Patents

Abstract

The present invention discloses a customer information management apparatus, a customer information management method, a customer information management system, and a recording medium in which a computer program is recorded. That is, the customer identification information may be transmitted to the customer management device through the customer identification information receiving device located in the store. The customer management device may transmit customer management information corresponding to the customer identification information to a store management device in a store or a user device of a store clerk. In the store, customers can be managed based on customer management information. Therefore, it is possible to obtain customer information indirectly from customers and appropriately provide necessary information to customers inside and outside the store.

Description

Customer information management device, customer information management method, customer information management system, and recording medium in which a computer program is recorded {Apparatus for managing customer information, method for managing customer information, system for managing customer information and computer readable medium having computer program recorded therefor}

The present invention relates to a customer information management apparatus, a customer information management method, a customer information management system, and a recording medium in which a computer program is recorded. In particular, customer information for customer management based on customer identification information acquired during a customer's store visit It relates to a management device, a customer information management method, a customer information management system, and a recording medium in which a computer program is recorded.

With the development of mobile communication technology, the use of wireless devices such as mobile phones and personal digital assistants (PDAs) has increased rapidly, and services that have been provided on the wired Internet are gradually moving to wireless Internet-based services.

With the activation of wireless networks, various services using many wireless networks are being provided in commercial and service fields. A network-based customer management method and mobile electronic commerce, M-commerce, are examples of wireless network-based commerce services. M-commerce refers to financial transactions for various types of information, services, and goods performed based on mobile communication devices and communication networks. This mobile e-commerce is an important service that enables customers and suppliers to interactively trade anytime, anywhere when needed. M-commerce is attracting attention as a next-generation business, and after that, the size of the market based on M-commerce will expand. Currently, many mobile shopping content providers provide various types of services in order to provide convenient product search services to users.

Various services based on wireless networks for commerce as well as M-commerce are provided to users. The user can obtain information on goods or services provided by companies or sellers through their user terminals. In addition, based on these wireless network services, users (or customers) can be managed more easily than before.

Korean Patent Application No. 10-2004-0062955 [Name: Customer information providing system and method for providing customer management information of member customers to affiliated stores]

An object of the present invention is to provide a product information providing device, a product information providing method, a product information providing system, and a recording medium in which a computer program is recorded for providing information on products that can be purchased offline by a user based on a user's location. Is in.

Another object of the present invention is a product information providing device, a product information providing method, a product information providing system, and a recording medium in which a computer program is recorded for providing payment amount information for different products for each user based on the user's personal payment information In providing.

Another object of the present invention is to provide an apparatus for providing product information, a method for providing product information, a system for providing product information, and a recording medium in which a computer program is recorded for providing an optimal route for purchasing a product offline by a user based on the user's location. In the offering.

A customer management device according to an embodiment of the present invention includes a customer management information generation unit that receives customer identification information of a customer from a customer identification information receiving device implemented in a store and generates customer management information corresponding to the customer identification information, and customer management information. It may include a customer management information storage unit for storing customer management information generated by the generation unit, and a product/service information providing unit for generating information on products/services to be provided to customers based on the customer management information.

As an example related to the present invention, the customer identification information receiving device receives customer identification information from the customer's user device and transmits it to the customer management information generation unit, and the customer identification information receiving device is a Bluetooth device, a near field communication (NFC) device, and a QR (quick response) It may be one of the code recognition devices.

As an example related to the present invention, customer management information includes food menus, food prices, food images, customer reviews, and images captured by customers at the store (or images captured by customers at the store). Image).

As an example related to the present invention, after a customer visits a store, the location of the customer is periodically tracked to analyze information on the customer's interest product, and the product of interest may be provided as information for generating customer management information.

As an example related to the present invention, the image analysis unit may divide an area of a store into a plurality of sub-areas, and determine a product of interest based on whether a customer is located in a sub-area of the plurality of sub-areas for a predetermined time or longer.

As an example related to the present invention, a customer's location is tracked based on characteristic information of a customer's image, and the image analysis device may preferentially analyze a movable location of the customer in consideration of a period of tracking the location of the customer.

As an example related to the present invention, the customer management information generation unit may group the plurality of customers into at least one customer group when the entrance time of the plurality of customers and the exit time of the store coincide within a predetermined time range. .

A customer management method according to an embodiment of the present invention includes receiving customer identification information of a customer from a customer identification information receiving device implemented in a store and generating customer management information corresponding to the customer identification information, and the customer management information is converted to customer identification information. It may include mapping and storing with and providing information on products/services to customers based on customer management information.

As an example related to the present invention, the customer management method further includes the step of, by the image analysis unit, periodically tracking the customer's location after visiting the customer's store, analyzing information on the customer's interest product, and providing it as customer management information. The image analysis unit divides the store area into a plurality of sub-areas, determines the product of interest of the customer based on which sub-area of the plurality of sub-areas has been located for a certain time or longer, and the location of the customer is Is tracked based on the characteristic information of the image of the customer, and the customer's position may be tracked by analyzing the customer's movable position first in consideration of the tracking period of the customer's position.

As an example related to the present invention, the customer management method comprises the steps of grouping and managing a plurality of customers into at least one customer group when the entrance time of the store and the exit time of the store of a plurality of customers match each within a predetermined time range. It may further include.

A computer program for performing the method according to the above-described embodiment may be stored in the recording medium on which the computer program according to the embodiment of the present invention is recorded.

A customer management system according to an embodiment of the present invention receives customer identification information of a customer from a customer identification information receiving device implemented in a store, generates customer management information corresponding to the customer identification information, and transfers customer management information to the customer identification information. A customer management device that maps and stores and provides information on products/services to customers based on customer management information, divides the store area into multiple sub areas, and allows the customer to enter any of the plurality of sub areas for a certain amount of time or longer. Based on whether or not it is located, it is information for generating customer management information by determining information on the product of interest of the customer, providing customer identification information to the image analysis unit transmitted to the customer management device and the customer identification information receiving device. It may include a user device that receives information on the service from the customer management device.

The present invention can perform customer management based on customer identification information when a customer visits a store. It can acquire customer information indirectly from customers and appropriately provide necessary information to customers inside and outside the store.

In addition, the customer can receive customer service considering personal information from the store based on the customer management information.

In addition, stores can increase sales by carrying out various events and advertisements based on customer management information.

1 is a conceptual diagram showing a network-based customer management method according to an embodiment of the present invention.
2 is a block diagram showing a customer management apparatus according to an embodiment of the present invention.
3 is a conceptual diagram showing a method of obtaining customer management information by a customer management device according to an embodiment of the present invention.
4 is a conceptual diagram showing a method of tracking the movement of a customer according to an embodiment of the present invention.
5 is a conceptual diagram illustrating a customer information management method according to an embodiment of the present invention.
6 is a conceptual diagram illustrating a store advertisement method based on customer information according to an embodiment of the present invention.

It should be noted that the technical terms used in the present invention are used only to describe specific embodiments, and are not intended to limit the present invention. In addition, the technical terms used in the present invention should be interpreted as generally understood by those of ordinary skill in the technical field to which the present invention belongs, unless otherwise defined in the present invention. It should not be interpreted as a meaning or an excessively reduced meaning. In addition, when a technical term used in the present invention is an incorrect technical term that does not accurately express the spirit of the present invention, it should be replaced with a technical term that can be correctly understood by those skilled in the art. In addition, general terms used in the present invention should be interpreted as defined in the dictionary or according to the context before and after, and should not be interpreted as an excessively reduced meaning.

In addition, the singular expression used in the present invention includes a plurality of expressions unless the context clearly indicates otherwise. In the present invention, terms such as “consisting of” or “comprising” should not be construed as necessarily including all of the various components or steps described in the invention, and some components or some steps may not be included. It should be construed that it may or may further include additional components or steps.

In addition, terms including ordinal numbers such as first and second used in the present invention may be used to describe the elements, but the elements should not be limited by the terms. The terms are used only for the purpose of distinguishing one component from another. For example, without departing from the scope of the present invention, a first component may be referred to as a second component, and similarly, a second component may be referred to as a first component.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings, but the same or similar components are assigned the same reference numerals regardless of the reference numerals, and redundant descriptions thereof will be omitted.

In addition, in describing the present invention, when it is determined that a detailed description of a related known technology may obscure the subject matter of the present invention, a detailed description thereof will be omitted. In addition, it should be noted that the accompanying drawings are only for easily understanding the spirit of the present invention and should not be construed as limiting the spirit of the present invention by the accompanying drawings.

Currently, in many commerce systems, when a customer makes a payment for a product or service, the payment details are stored in the point of sales (POS) of the store. However, information about customers cannot be recognized mechanically. Therefore, a separate customer information input or customer information inquiry process is required for customer management. For customer management, it is necessary to properly recognize and respond appropriately to customers visiting the store. However, the current perception of customers depends only on the memory of the store owner or clerk.

For customer management based on customer information, it is necessary to respond to customers by acquiring customer information from customers so that customers do not feel rejected by acquiring and using customer information. Hereinafter, in an embodiment of the present invention, a method of providing a network-based customer service in which customer information is obtained based on a network and responds to a customer based on the obtained customer information is specifically disclosed.

1 is a conceptual diagram showing a network-based customer management method according to an embodiment of the present invention.

Referring to Figure 1, it is possible to recognize the customer (step S100).

The customer may be a customer who visits the store to purchase a product or a customer who visits the store to receive a service. Various methods can be used to recognize customers who have visited the store. For example, a customer visiting a store may be assigned one piece of identification information to identify the customer. The identification information may be a quick response (QR) code, near field communication (NFC)-based identification information, and Bluetooth-based identification information. Such identification information may be stored in the customer's user device, and the customer's identification information may be transmitted to the customer management device through the customer identification information receiving device located in the store.

For example, if the store is a restaurant, customer identification information may be obtained at the entrance of the store or at a table where the customer sits. A network device for acquiring customer identification information may be located at the entrance of a store or at a table where the customer sits. For example, a Bluetooth device, a near field communication (NFC) device, a quick response (QR) code recognition device, or the like may be located in a store to receive customer identification information from the customer's user device.

The customer identification information obtained from the user device is transmitted to the customer management device (step S110).

The customer identification information may be transmitted to the customer management device through the customer identification information receiving device of the store. The customer management device may store and manage personal information of a customer corresponding to customer identification information, information related to past purchase history of the customer, information on recommended goods/services for the customer, and the like. Information managed and stored in response to customer identification information by the customer management device may be expressed in terms of customer management information.

For example, if the store is a restaurant, customer management information is the food menu that the customer visited and tasted, food price, food image, customer's food review, and image captured by the customer at the store (or store It may include information about the image), etc.

The customer management information may be transmitted from the customer management device to a store management device such as a server (or a POS system of each store) of each store visited by the customer (step S120).

Hereinafter, a device such as a server installed in each individual store and receiving customer management information from the customer management device may be expressed in terms of a store management device. Such customer management information may be transmitted to the user terminal of the store owner and/or the store clerk through the store management device or directly from the customer management device.

That is, when a customer visits a store, the customer's identification information is transmitted to the customer management device through the customer identification information receiving device, and the customer management device sends customer management information corresponding to the customer identification information to the store management device of each store or It can be transmitted to the user terminal of the store clerk.

The customer management device may transmit customer management information for the customer to the store management device only when the customer agrees to provide the customer management information to the store management device.

Information for product provision or service provision is transmitted to the user device (step S130).

The information for product provision or service provision may include information on products that the customer can purchase at the store, and information on services that the customer can receive at the store. For example, information for product provision or service provision may include recommended product and recommended service information.

When the store is a restaurant serving food, information for providing products or providing services may include recommended menu information. The recommended menu can be determined by various methods. As described above, the customer management apparatus may determine a recommended menu for a customer in consideration of information on a menu previously ordered by the customer, information on a menu ordered by other customers, and the like.

In addition, the recommended menu may be selected by itself within the store. The recommended menu may be determined in real time within the store management device in consideration of the status of ingredients in the store or order details of other users in the store.

The customer may receive information on a product or service that can be provided from the customer management device or the store management device based on the customer management information in step S130, but may separately receive information on the product or service.

For example, when the store is a restaurant, information on a product or service that can be provided that is transmitted to the user device may be information on a food menu. For example, a QR code for obtaining information on a food menu may be located at a table in a store or at a cash register in the store. Customers can obtain information on food menus that can be provided at the store by reading the QR code through the user device. In addition, customers can also obtain information on recommended menus provided in stores based on QR codes.

When such a customer management method is used, personal information protection functions may be strengthened by managing personal information such as customer purchase history and customer's individual taste in a customer management device rather than a store. In addition, even when a customer visits stores in various locations, information on products and services tailored to the customer's taste may be provided based on the same customer information. Difficulty in selecting a product or service of a customer may be reduced by providing information on a recommended product or service to a customer.

In addition, it is possible to provide customized products and services to customers by reflecting the customer's personal information in the store, and to obtain customer information quickly and easily through computerized customer management.

2 is a block diagram showing a customer management apparatus according to an embodiment of the present invention.

Referring to FIG. 2, the customer management device includes a customer management information generation unit 200, a customer management information storage unit 210, a product/service information providing unit 220, a communication unit 230, and a processor 240. I can.

The customer management information generation unit 200 receives customer identification information from the customer identification information receiving device and information related to the customer from the store management device (product information purchased by the customer, service information provided by the customer, personal information of the customer, etc.) It may be implemented to receive and generate customer management information for customer management. When the previously generated customer management information exists, the customer management information generation unit may be implemented to perform an additional update on the customer management information.

The customer management information storage unit 210 may be a database that stores customer management information generated by the customer management information generation unit 200. The customer management storage unit 210 may be implemented to store customer identification information and customer management information corresponding to the customer identification information.

The product/service information providing unit 220 may be implemented to provide information on a product to be recommended to a specific customer, information on a service to be recommended, or information on a product or service that can be provided in a store based on customer management information.

The communication unit 230 may be implemented to receive customer identification information and customer-related information for generating customer management information from the store management device, and provide information on products/services to the user device.

The processor 240 may be implemented to control operations of the customer management information generation unit 200, the customer management information storage unit 210, the recommended product/service information providing unit 220, and the communication unit 230.

3 is a conceptual diagram illustrating a method of obtaining customer management information by a customer management device according to an embodiment of the present invention.

In FIG. 3, a method of acquiring customer management information based on image information captured in a store by the customer information management apparatus is disclosed.

Referring to FIG. 3, when a customer 300 visits a store, the customer 300 may search for a product of interest in the store. In this case, the customer 300 may be located for a relatively large amount of time at a specific location in the store where the product of interest is displayed.

In the store, the position of the customer 300 may be recognized based on customer identification information, and the position of the customer 300 in the store may be determined. For example, the customer identification information receiving device can recognize the identification information of the customer 300, and the image capturing device in the store matches the identification information of the customer 300 and the customer 300 who entered the store to You can track the movement of customers periodically or continuously. A method of tracking customer movement will be described later.

When the movement of the customer 300 is tracked, a product of interest of the customer 300 may be analyzed based on an image captured by an image capturing device. For example, when it is determined that the customer 300 spends a relatively large amount of time at a location where sneakers are displayed in a store, the product of interest of the customer 300 may be determined as a sports shoe.

In order to search for a product of interest of the customer 300, an area in the store may be divided into a plurality of sub-areas corresponding to the displayed products. A product corresponding to a lower area in which the customer 300 stays for a predetermined time or longer may be determined as a product of interest of the customer. Such image analysis may be performed by a store management device, a customer management device, or a separate image analysis unit.

For example, the area of the store may be divided into a first sub-area 310 to a tenth sub-area, and products sold in the store may correspond to each sub-area. When a customer stays in the first sub-area 310 and the fifth sub-area 350 for more than a certain period of time, the products located in the first sub-area 310 and the fifth sub-area 350 are the products of interest of the customer. Can be determined.

Among the products determined to be the customer's interest product, the purchased product may be excluded from the product of interest.

The customer management device may target and transmit advertisement information on a product of interest of the customer to the user device of the customer. By using this method, effective advertisement can be performed by targeting advertisements for products of interest of customers.

4 is a conceptual diagram showing a method of tracking a customer's movement according to an embodiment of the present invention.

In FIG. 4, a method of analyzing the location of the customer 400 according to the movement of the customer 400 in the store and determining a correspondence relationship between the location of the customer 400 and the divided store area is disclosed. In FIG. 4, a method of tracking a movement of a customer 400 through a separate image analysis device and determining product information of interest of the customer 400 is disclosed. However, the movement of the customer 400 may be analyzed in another device such as a customer management device rather than a separate image analysis device.

Referring to FIG. 4, customer identification information may be allocated to a customer 400 initially recognized by an image analysis device located in a store. The image analysis apparatus may extract feature information of the customer 400 through image analysis, and may match the feature information with the customer's identification information.

The image analysis apparatus may determine the current location of the customer 400 through periodic analysis of the received image. The image analysis apparatus may determine the current location of the customer 400 based on feature information of the customer 400 previously extracted from the received image.

In order to determine the current location of the customer 400, the image analysis apparatus may determine the location of the customer 400 by first searching for the movable area 450 of the customer in consideration of the image analysis period. If the customer 400 is not in the movable area 450, the image analysis device may determine the location of the customer 400 through image analysis of the entire store area.

For example, when the image analysis period is 3 seconds, the area 450 in which the customer 400 can move on average within 3 seconds may be the primary search area of the image analysis apparatus. If, as a result of the image analysis, the location of the customer 400 is not determined, it may be determined that the customer 400 is currently located in the blind spot of the image capturing device or that the customer 400 has left the store.

The image analysis device may determine the time that the customer 400 stays at a specific location using the above tracking method. As a result of tracking, when it is determined that the customer 400 has stayed at a specific location for a predetermined time or longer, a product corresponding to the location of the customer 400 may be determined as a product of interest of the customer 400.

5 is a conceptual diagram illustrating a customer information management method according to an embodiment of the present invention.

In FIG. 5, a method of performing customer management by grouping a plurality of customers based on identification information of each of a plurality of customers visiting a store is disclosed.

Referring to FIG. 5, when the store is a restaurant, there may be visits between family members, friends, and business colleagues. That is, a plurality of customers can visit in a group unit.

In this case, the customer management apparatus may set a customer group by grouping a plurality of customers based on identification information of a plurality of customers transmitted through the customer identification information receiving unit implemented in the store. The customer management device may manage customer information in units of customer groups. It is assumed that a customer identification information receiver is installed at the entrance of a store.

For example, the customer management apparatus may group a plurality of customers in consideration of a time when entering a store of the plurality of customers and a time when leaving the store. That is, if the time of entering the store of a plurality of customers is the same within a certain range and the time of leaving the store of the plurality of customers is the same within a certain range, the plurality of customers may be set in a unit of a customer group. Specifically, based on the customer identification information received through the customer identification information receiving unit, the customer management device sets the store entry time of each of the plurality of customers and the store exit time of each of the plurality of customers within a certain time range (for example, 1 minute). It can be determined whether they are the same within. When the store entry time of each of the plurality of customers and the store exit time of each of the plurality of customers are the same within a predetermined time range (eg, 1 minute), the plurality of customers may be determined as one customer group unit.

As another example, a plurality of customers may be grouped in consideration of whether a plurality of customers are located in the same table in a store. When the customer identification information receiving unit is located in the table, the customer identification information receiving unit located in one table may receive a plurality of customer identification information within a certain time range (eg, 10 minutes). A plurality of customers corresponding to a plurality of customer identification information received within a certain time range may be determined as a unit of a customer group.

Information on the customer group unit can be continuously updated. For example, when only the mother and father of the family members visit first, a customer group unit including only the mother and father may be formed. Thereafter, when additional children, as well as mothers and fathers among family members, visit, the pre-formed customer group unit may be updated to a unit including the child.

According to an embodiment of the present invention, the customer management device may manage customer information on a customer group basis. One customer can be included in several customer group units. The customer management device may provide separate recommended products and recommended services for each customer group unit. In addition, advertisement information and event information for requesting visits may be provided for each customer group unit.

6 is a conceptual diagram illustrating a store advertisement method based on customer information according to an embodiment of the present invention.

6 discloses a method of providing advertisement information to customers around a store when customer information additionally includes customer location information.

When a customer agrees to provide the customer's location information as customer information, advertisement information may be provided to customers located near the store.

For example, a product may be provided to customers at a discounted price within a limited time in an offline store. Such discount information may be provided to user terminals of customers existing in a certain location around the store. The store management device may transmit information on the discount event of the store to the customer management device. The customer management device may transmit store discount event information to user terminals of customers located within a certain range around the store.

Alternatively, in the case of a store that sells food, when a customer shares a different table with another customer, food may be provided at a discounted price. For example, a store that sells food may continuously update the location information of the store. If there is a seat available to provide food, a table sharing event can be performed for the seat. For example, if a customer who visits alone at a table for 4 people eats, the restaurant clerk may ask the dining customer for consent as to whether it is possible to share a table in which other customers share the table to perform the meal. have. In the case of performing table sharing, both existing customers and customers visiting through the table sharing event can receive food at a discounted price.

When an existing customer agrees to table sharing, the store management device may request the customer management device to advertise that a table sharing event is performed to customers located around the store. The table sharing event can be transmitted only to the user terminal of the customer located in a place where the store can be visited within 5 minutes.

The customer management device may advertise a table sharing event of a corresponding store to user terminals of customers located around the store in consideration of the customer's location information. Among customers who receive advertisement information for a table sharing event, customers who want to visit the store through a table sharing event can make a visit reservation. If a customer who wants to visit the store for a table sharing event visits the store within a certain period of time (e.g., 5 minutes) after the reservation is made, the customer can receive food at a discounted price applying the table sharing event. have.

A customer information management apparatus, a customer information management method, and a customer information management system according to an embodiment of the present invention can be written with a computer program, and codes and code segments constituting the computer program are easily inferred by a computer programmer in the field. Can be. In addition, the computer program is stored in a computer readable media, and is read and executed by a computer or a customer information management device, a store management device, a user device, etc. according to an embodiment of the present invention. Information management methods can be implemented.

The information storage medium includes a magnetic recording medium, an optical recording medium, and a carrier wave medium. A computer program that implements a customer information management apparatus, a customer information management method, and a customer information management system according to an embodiment of the present invention may be stored and installed in an internal memory such as a user device. Alternatively, an external memory such as a smart card storing and installing a computer program for implementing a customer information management device, a customer information management method, and a customer information management system according to an embodiment of the present invention may be mounted on a user device through an interface. .

The above contents may be modified and modified without departing from the essential characteristics of the present invention by those of ordinary skill in the technical field to which the present invention belongs. Accordingly, the embodiments disclosed in the present invention are not intended to limit the technical idea of the present invention, but to explain the technical idea, and the scope of the technical idea of the present invention is not limited by these embodiments. The scope of protection of the present invention should be interpreted by the following claims, and all technical ideas within the scope equivalent thereto should be interpreted as being included in the scope of the present invention.

According to the present invention, it is possible to perform customer management based on the customer's identification information when the customer visits the store, obtain customer information indirectly from the customer, and provide necessary information to the customer inside and outside the store. Accordingly, customers can receive customer service in consideration of personal information from the store based on such customer management information, and the store can increase sales by efficiently providing various events and advertisements based on the customer management information.

200: customer management information generation unit
210: customer management information storage unit
220: product/service information provider
230: communication department
240: processor
310: first subarea
350: fifth subarea

Claims (12)

A customer management information generator configured to receive customer identification information of a customer from a customer identification information receiving device implemented in a store and generate customer management information corresponding to the customer identification information;
A customer management information storage unit for storing the customer management information generated by the customer management information generation unit; And
It includes a product / service information providing unit that generates information on the product / service to be provided to the customer based on the customer management information,
The customer management information generation unit includes a plurality of customers corresponding to a plurality of customer identification information received within a predetermined time range from the customer identification information receiving device that is located in one table in the store and transmits customer identification information. Group into groups,
The product/service information providing unit provides at least one of recommended products, recommended services, advertisement information, and event information for each customer group. delete delete delete delete delete delete Receiving customer identification information of a customer from a customer identification information receiving device implemented in a store and generating customer management information corresponding to the customer identification information;
Mapping and storing the customer management information with the customer identification information; And
Providing information on products/services to the customer based on the customer management information;
Including,
The generating of the customer management information includes grouping a plurality of customers corresponding to a plurality of customer identification information received within a predetermined time range from the customer identification information receiving device located in one table in the store into one customer group. Further comprising the step of,
The providing of the product/service information further comprises providing at least one of recommended products, recommended services, advertisement information, and event information for each customer group. The method of claim 8,
The image analysis unit further comprises the step of periodically tracking the location of the customer after the customer visits the store, analyzing information on the customer's interest product, and providing it as the customer management information,
The image analysis unit divides the area of the store into a plurality of sub-areas, and determines the product of interest of the customer based on whether the customer is located in any sub-area of the plurality of sub-areas for a predetermined time or longer,
The location of the customer is tracked based on the characteristic information of the image of the customer,
The customer's location is tracked by first analyzing the movable location of the customer in consideration of a tracking period of the location of the customer. The method of claim 9,
The customer management method further comprising the step of grouping and managing the plurality of customers into at least one customer group when the entry time of the store and the exit time of the store of the plurality of customers each match within a predetermined time range. delete Receive customer identification information of the customer from the customer identification information receiving device implemented in the store, generate customer management information corresponding to the customer identification information, map and store the customer management information to the customer identification information, and store the customer management information A customer management device that provides information on products/services to the customer based on the;
The store area is divided into a plurality of sub-areas, and information on the product of interest of the customer is determined based on which sub-area of the plurality of sub-areas for a predetermined time or longer, and the customer management information is provided. An image analysis unit that transmits the generated information to the customer management device; And
And a user device that provides the customer identification information to the customer identification information receiving device and receives information on the product/service from the customer management device,
The customer management device sets a plurality of customers corresponding to a plurality of customer identification information received within a predetermined time range from the customer identification information receiving device that is located in one table in the store and transmits customer identification information to one customer group. Grouping, and providing at least one of recommended products, recommended services, advertisement information, and event information for each customer group unit.

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