KR102183828B1 - Advertising system using advertising application and advertising method using it - Google Patents

Abstract

In the advertising method using an advertising app according to the present invention, in the advertising method using an advertising app, allocating a special code to an advertising app, identifying advertising apps to which the special code is assigned, and selecting advertising apps based on the special code. Grouping into at least one group, and transmitting advertisement information by selecting a target group from the grouped group, transmitting different advertisement information for each grouped group, or transmitting the same advertisement information to advertisement apps included in the selected target group. And transmitting.

Description

Advertisement system using advertisement app and advertisement method using it {ADVERTISING SYSTEM USING ADVERTISING APPLICATION AND ADVERTISING METHOD USING IT}

The present invention relates to an advertisement system using an advertisement app and an advertisement method using the same.

Conventional advertising methods can be divided into two broad categories. The first is to register the phone number of the customer who came to the store and send an advertisement message to the phone number registered periodically at the store. The second method is to collectively expose the contracted advertisements to the free advertisement app after distributing the free app on the smartphone. The same advertisement is repeatedly exposed to one free advertisement app indefinitely.

The two methods described in the prior art are generally used advertisement methods, and their advertisement methods have several limitations and problems.

The first method of advertising is that it is not easy to find out the customer's phone number at the store until the customer who visits the store voluntarily registers as a customer. Even if an environmental condition has been created in which the customer's phone number can be obtained and registered in the store's customer management system to transmit the store's promotional advertising message, even if it is not a mobile phone number or a mobile phone number for sending advertisement messages Excessive cost is incurred in order to continuously transmit advertisement messages. In addition, when the customer's phone number is changed, there is a problem that the transmission itself is not performed or an advertisement message is transmitted to the wrong customer, and there are many restrictive factors in delivering images or videos. Therefore, although it is difficult to expect a large effect on advertising exposure, it is mainly used in a realistic way.

The second advertising method is a method of exposing advertisements by creating/distributing free apps for smartphones. Companies that provide free apps generate revenue by receiving orders from multiple advertising companies and sequentially cross-exposing various types of advertisements.Therefore, advertisement exposures and locations where advertisements are exposed at a specific store or a specific company's desired time period It is difficult for advertisers to expect advertising effects due to the large and spatial constraints.

In addition, small-scale self-employed self-employed persons or franchise stores have a structure that is impossible with the current structure when they want to advertise by separating or integrating the entire franchise advertisement or advertisement for each local store. In addition, although the free app was provided to users under the condition of advertising exposure, the user (customer) was exposed to excessive advertisements to the extent that it was difficult to use the original function, or an advertisement pop-up window appeared at a critical moment and was being ignored by customers. to be. Therefore, advertisers have a negative position to place advertisements on free apps, and the effectiveness of advertisements is also very low, making it an element of reluctance to make an advertisement contract, and thus cannot be activated.

In short, even if the same free app is regarded as a different app, or different ads for each user or group cannot be exposed, the more advertising contracts that will be exposed in the free app, the more frequent the ads are exposed so that the original function cannot be used. As a result, the free app itself had a difficulty in being neglected by customers.

The matters described in this background are prepared to enhance an understanding of the background of the invention, and may include matters not known in the prior art to those of ordinary skill in the field to which this technology belongs.

The present invention is to propose an advertisement system using an advertisement app and an advertisement method using an advertisement app capable of selecting a specific user and a specific group, and transmitting advertisement information for each selected specific user and specific group.

In the advertising method using an advertising app of the present invention, in the advertising method using an advertising app, allocating a special code to an advertising app, identifying advertising apps to which the special code has been assigned, and at least selecting advertising apps based on the special code. Grouping into one group, and transmitting advertisement information by selecting a target group from the grouped group, and transmitting different advertisement information for each grouped group, or transmitting the same advertisement information to advertisement apps included in the selected target group It includes the step of.

The special code includes a company code including company information and company area information of a specific company, a store code including store information and store area information of a specific store, and validity for checking the validity of the company code and the store code Can include code.

The grouping may include grouping advertisement apps by the special code, grouping advertisement apps by the company code, or grouping advertisement apps by the store code.

In the transmitting of the advertisement information, the advertisement information of the specific company may be transmitted to advertisement apps to which the company code of the specific company is assigned, or the advertisement information of the specific store may be transmitted to advertisement apps to which the store code of a specific store is assigned. have.

The step of allocating the special code includes: after the advertisement app is installed in the customer terminal, a special code is input by a user of the customer terminal or the customer terminal receives a special code from QR code to activate the advertisement app. And, after the activated advertisement app creates a socket based on the IP address and the special code, and registers the socket information mapped to the special code in a callback function using the socket information of the generated socket, the customer terminal It may include receiving the socket information from and registering it in a database of the server.

The grouping may include classifying a group system into an advertiser, a company, a business unit, a region unit, or a store unit based on the special code or the socket information mapped with the special code, and the advertiser, the company, It may include the step of grouping the advertisement apps by dividing into at least one specific group for each of the business unit, the region unit, or the store unit.

The transmitting of the advertisement information includes receiving and registering advertisement contents to be transmitted to the advertisement app from the advertisement contents providing server, and selecting a group to transmit advertisement contents for each advertiser, company, business unit, region unit, or store unit from the seller terminal. It may include receiving and transmitting different advertisement content for each selected group.

The transmitting of the advertisement information includes a group selection function for selecting a target group from among grouped groups, a batch transmission function for transmitting the same advertisement contents to advertisement apps included in the target group, and some of advertisement apps included in the target group. Provides at least one of a partial selection transmission function that transmits advertising content by selecting only advertising apps of, or a single store selection function that transmits advertising content by selecting advertising apps for each store unit, and a specific customer terminal using the functions Alternatively, the same advertisement content may be repeatedly transmitted to a specific group, or the exposure time of the advertisement content may be controlled.

The advertisement app includes an IPTV app, and when the IPTV app is running, further comprising exposing the advertisement information to a specific location of broadcast content output from the IPTV app, wherein the advertisement information is exposed. The step includes, when the advertisement information is video content or image content, exposing the video content or the image content when the screen of the IPTV app is switched to a main screen or when a new function of the IPTV app is executed. I can.

When the IPTV app is not executed, the step of transmitting advertisement information in a text message to a customer terminal on which the IPTV app is installed using a push technique may be further included.

In the advertisement system using the advertisement app of the present invention, an advertisement app to which a special code is assigned is installed, at least one customer terminal receiving advertisement information and outputting through the advertisement app, and the special code are allocated to the advertisement app. , Groups advertisement apps or customer terminals into at least one group based on a special code, selects a target group and transmits advertisement information for each group, and transmits the same advertisement information to an advertisement app or customer terminal grouped in the selected target group It includes an advertisement management server.

The special code includes a company code including company information and company area information of a specific company, a store code including store information and store area information of a specific store, and validity for checking the validity of the company code and the store code Can include code.

The advertisement management server, a special code allocation unit for allocating the special code to an advertisement app, a grouping unit for grouping advertisement apps by the special code, grouping advertisement apps by the company code or by the store code And an advertisement transmission processor configured to receive advertisement content to be transmitted to the advertisement app from the advertisement content providing server, and select a group to transmit advertisement content for each company, region, or store unit from the seller terminal and transmit the advertisement content to the selected group. I can.

The special code allocation unit, when the advertisement app creates a socket based on the special code, and registers the socket information mapped to the special code in a callback function using the generated socket socket information, from the advertisement app. By receiving the socket information, the socket information may be registered in a database.

The grouping unit includes a group system classifying unit for classifying a group system into an advertiser, a company, a business unit, a region unit, or a store unit based on the special code, and the advertisement apps, the advertiser, the company, the business unit, the It may include a group forming unit that divides the advertisement apps into at least one specific group for each area unit or each store unit, and forms a specific target group to transmit advertisement content.

The advertisement transmission processing unit may control to transmit the advertisement information of the specific company to advertisement apps to which the company code of the specific company is assigned, or to transmit the advertisement information of the specific store to advertisement apps to which the store code of a specific store is assigned. have.

The advertisement management server selects a group to transmit advertisement content for each company, region, or store unit from the seller terminal and controls to transmit the advertisement content to the selected group, and a group selection function, a batch transmission function, a partial selection transmission function, or By providing at least one of a single store selection function, the same advertisement content may be repeatedly transmitted to a specific customer terminal or a specific group, or the exposure time of the advertisement content may be controlled.

According to the present invention, a special code including a company code and a store code is assigned to an advertisement app, a specific customer terminal, a specific group, and a specific group are selected based on the assigned special code, and the selected specific customer terminal and specific By transmitting different advertisement information for each group, it minimizes the reception of advertisement messages from unspecified companies that customers do not want, and provides an environment in which advertisement effects can be maximized by transmitting only advertisement messages from companies or stores that customers agree and register.

In addition, the present invention identifies advertisement apps to which special codes are assigned, groups them into a plurality of groups based on the special codes, selects a target group from among the grouped groups, and applies the same to the advertisement apps included in the selected target group. By simultaneously transmitting advertisement information, it provides an environment in which customer information can be effectively transmitted while minimizing collection of customer information.

In addition, the present invention groups advertisement apps by special code, grouping advertisement apps by company code or grouping advertisement apps by store code, and transmitting advertisement information of a specific company to advertisement apps to which the company code of a specific company is assigned. , By transmitting advertisement information of a specific store to advertisement apps assigned with a store code of a specific store, it provides an environment in which customers can effectively transmit advertisement messages of specific companies or specific stores, minimizing the collection of customer information.

In addition, the advertisement app of the present invention performs TCP/IP Internet communication. In TCP/IP communication, in order to transfer information from the TCP protocol layer to the application, it is necessary to find a method to identify the correct application. Accordingly, in the present invention, after the advertisement app creates a TCP/IP socket based on its IP address and special code, the generated socket information is registered in TCP and stored in a database as a callback function. If the socket information created when creating the first socket is set as a callback function, all information transmitted in the future can be automatically transmitted to the application, and it is a way to accurately find the application.

In addition, in the present invention, when socket information mapped with a special code is registered in the callback function, the advertisement management server transmits advertisement information to the advertisement app through the socket registered in the callback function, thereby effectively classifying specific customers in the same advertisement app. And, it provides an environment in which advertisement information can be effectively transmitted to specific classified customers.

In addition, the present invention divides the group system by advertiser, company, business unit, region unit, or store unit based on socket information mapped with a special code, and groups them into specific groups, and the classified advertiser, company, business, region or By selecting a target group for each store unit and transmitting the same advertisement content to the selected target group, it provides an environment in which a company or store owner can effectively deliver the desired advertisement to maximize the advertising effect.

In addition, the present invention provides a group selection function, a batch transmission function, a partial selection transmission function, and a single store selection function, and by using the above functions, the same advertisement content is repeatedly transmitted to a specific customer terminal or a specific group, or Controls to adjust the exposure time, and by controlling to reduce the exposure time of the relevant advertisement content when the same advertisement content is repeatedly transmitted, it minimizes customer discomfort due to excessive advertisement exposure, and optimized advertisement of repeated advertisements It provides an environment that can maximize advertising effect through exposure time.

In addition, the present invention controls the advertisement information to be exposed in the form of flowing text on the bottom of the screen of the broadcast content output from the IPTV app when the IPTV app is running, and when the advertisement information is video content or image content , Pre/Mid-roll advertisement or interstitial advertisement format that allows the corresponding advertisement information to be exposed when the screen of the IPTV app is switched to the main screen or a new function of the IPTV app is executed. By controlling the advertisement to be exposed, it provides an environment that can minimize the inconvenience of using the IPTV app due to indiscriminate advertisement exposure.

In addition, the present invention receives consent to receive advertisements through text messages from a customer terminal on which an IPTV app is installed, and when the IPTV app is not executed, a text message using Push technology is provided to the customer terminal on which the IPTV app is installed. By transmitting advertisement information, it provides an environment in which advertisement information desired by the user can be effectively transmitted to maximize advertisement effect.

In addition, the present invention recommends a special code suitable for a customer terminal through big data analysis and artificial intelligence-based analysis, or by updating a special code assigned to an advertisement app, an environment capable of providing advertisement content suitable for the user of the advertisement app. Provides.

1 is a schematic diagram of an advertisement system using an advertisement app according to an embodiment of the present invention.
2 is a block diagram showing a schematic configuration of an advertisement app according to an embodiment of the present invention.
3 is a block diagram showing a schematic configuration of an advertisement management server according to an embodiment of the present invention.
4 is a flowchart schematically illustrating a process of transmitting advertisement information to a target group using a special code according to the first embodiment of the present invention.
5 is a diagram showing an example of grouping customer terminals in which an advertisement app is installed based on a special code.
6 is a flowchart briefly illustrating a process of transmitting advertisement information to an advertisement app according to a second embodiment of the present invention.
7 is a diagram illustrating a main screen of a seller terminal according to an embodiment of the present invention.
8 is a diagram illustrating a group selection screen of a seller terminal according to an embodiment of the present invention.
9 is a flowchart schematically illustrating a process in which a customer terminal registers socket information mapped with a special code in a callback function and transmits it to an advertisement management server according to a third embodiment of the present invention.
10 is a flowchart schematically illustrating a process of receiving advertisement content according to a driving state of the IPTV app when the advertisement app is an IPTV app according to the fourth embodiment of the present invention.
11 is a diagram illustrating an example in which advertisement information is exposed at a specific location of a broadcast content screen output from an IPTV app.
12 is a diagram illustrating an example of receiving advertisement information as a text message when an IPTV app is not executed.
13 is a flowchart schematically illustrating a process of recommending a special code to an advertisement app or updating a special code of an advertisement app through big data analysis and artificial intelligence-based analysis according to the fifth embodiment of the present invention.
14 is a flowchart briefly showing a process of an advertisement method using an advertisement app according to a sixth embodiment of the present invention.
15 is a diagram illustrating an example of transmitting different advertisement information for each customer terminal.
16 is a diagram illustrating an example of transmitting different advertisement information for each indoor/outdoor advertisement panel.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those of ordinary skill in the art may easily implement the present invention. However, the present invention may be implemented in various different forms and is not limited to the embodiments described herein. In the drawings, parts irrelevant to the description are omitted in order to clearly describe the present invention, and similar reference numerals are assigned to similar parts throughout the specification.

Throughout the specification, when a part "includes" a certain component, it means that other components may be further included rather than excluding other components unless otherwise stated. In addition, terms such as "... unit", "... group", and "module" described in the specification mean units that process at least one function or operation, which can be implemented by hardware or software or a combination of hardware and software. have.

In this specification, the terminal is a general PC such as a general desktop or notebook, a smart phone, a portable terminal, a mobile terminal, a personal digital assistant (PDA), and a PMP ( Portable Multimedia Player) terminal, telematics terminal, navigation terminal, personal computer, notebook computer, slate PC, tablet PC, ultrabook, wearable Device (Wearable Device, for example, Smartwatch, Smart Glass, HMD (Head Mounted Display), etc.), Wibro terminal, IPTV (Internet Protocol Television) terminal, smart It can be applied to various terminals such as TV, digital broadcasting terminal, AVN (Audio Video Navigation) terminal, A/V (Audio/Video) system, and flexible terminal.

Now, an advertisement system using an advertisement app and an advertisement method using an advertisement app according to an embodiment of the present invention will be described in detail with reference to FIGS. 1 to 16.

1 is a schematic diagram of an advertisement system using an advertisement app according to an embodiment of the present invention. In this case, the advertisement system using the advertisement app only shows a schematic configuration necessary for explanation according to an embodiment of the present invention, but is not limited to this configuration.

Referring to FIG. 1, an advertisement system using an advertisement app according to an embodiment of the present invention includes a customer terminal 10, a seller terminal 20, an advertisement management server 200, an app download server 300, and advertisement content. It includes a providing server 400.

The customer terminal 10 downloads the advertisement app 100 from the app download server 300 and inputs a special code to activate the advertisement app 100. Then, the customer terminal 10 receives advertisement information from the advertisement management server 200 or the advertisement content providing server 400, and outputs the received advertisement information through the advertisement app 100. Here, the special code is a company code including company information and company area information of a specific company, a store code including store information and store area information of a specific store, and validity for checking the validity of the company code and the store code Includes code.

After the advertisement app 100 is installed on the customer terminal 10, it is activated by inputting the special code combined with the company code and the store code. Here, the advertisement app 100 includes a smartphone application for viewing video content, such as Internet Protocol TeleVision (IPTV) or Digital Multimedia Broadcasting (DMB), or a program included in an indoor/outdoor advertisement panel displaying advertisement information. Includes.

The advertisement app 100 outputs advertisement content received from the advertisement management server 200 or the advertisement content providing server 400 to a specific location of the app. Further, the advertisement app 100 receives selection information of the advertisement content from a customer, processes a specific link included in the advertisement content, and connects it to a web page related to the advertisement.

The advertisement management server 200 allocates a special code to the advertisement app 100, and groups the advertisement app 100 or the customer terminal 10 into at least one group based on the special code. Then, the advertisement management server 200 transmits advertisement information to a target group selected by the seller terminal 20.

Here, the seller terminal 20 includes an advertiser terminal of an advertiser or a store terminal disposed in a store of the seller. For example, the advertisement management server 200 classifies and manages the customer terminal 10 in order to provide the advertisement of the store through the advertisement app 100, and advertises the advertisement on the customer terminal 10 selected from the seller terminal 20. Can convey information.

The advertisement management server 200 may transmit different advertisement information for each grouped group. In addition, the advertisement management server 200 may simultaneously transmit the same advertisement information to a plurality of advertisement apps included in the selected target group or a plurality of customer terminals included in the target group.

For example, an advertisement system using an advertisement app according to an embodiment of the present invention allows IPTV app users to watch IPTV for free, while users agree to receive advertisements through text messages when they are not using the IPTV app. Receive an advertisement. In addition, when the free IPTV app is running, text, photos, and/or images are exposed at a specific location of the IPTV app so that advertisements can be exposed.

In addition, an advertisement system using an advertisement app according to an embodiment of the present invention selects an entire store, a specific group, or a specific user to transmit a desired advertisement message, image and/or video. In addition, the advertisement system using an advertisement app according to an embodiment of the present invention selects a specific user, a specific group, and all specific groups from the same IPTV apps, and simultaneously targets the selected specific users, specific groups, or all specific groups. You can send the same advertisement.

2 is a block diagram showing a schematic configuration of an advertisement app according to an embodiment of the present invention. In this case, the advertisement app only shows a schematic configuration necessary for explanation according to an embodiment of the present invention, but is not limited to this configuration.

Referring to FIG. 2, the advertisement app 100 according to an embodiment of the present invention includes an advertisement app control unit 110, a special code registration unit 120, an advertisement processing unit 130, and an advertisement web processing unit 140. .

The advertisement app controller 110 controls the operation of the advertisement app 100. The advertisement app control unit 110 registers the socket information mapped with the special code in the callback function and controls it to be transmitted to the advertisement management server 200, and the advertisement received from the advertisement management server 200 or the advertisement content providing server 400 Control to expose information.

The special code registration unit 120 activates the advertisement app 100 by inputting a special code allocated from the advertisement management server 200. Then, the special code registration unit 120 creates a socket based on the IP address and the special code, then registers the socket information mapped to the special code in the callback function using the socket information of the generated socket, and The socket information is transmitted to the advertisement management server 200.

The special code registration unit 120 includes a special code input unit 122, a socket generation unit 124, and a callback function registration unit 126 according to an embodiment of the present invention.

After the advertisement app 100 is installed in the customer terminal 10, the special code input unit 122 receives a special code from the user of the customer terminal 10 or receives a special code from the QR code and receives the advertisement app 100. Activates

When the user of the customer terminal 10 finds a store of a specific product, the special code input unit 122 receives a special code from the store seller or business operator, or the advertisement app 100 through the QR code at the store of the seller or business operator. ) Or a special code can be downloaded.

For example, when the advertisement app 100 is installed on the user's customer terminal 10 and executed for the first time, a user registration request screen appears. After entering the business ID and password through membership registration, the user is registered by entering a special code. At this time, if you know the special code, you can enter it directly. However, if the special code is not known, the QR code obtained from the seller or business is scanned through the QR code scanner, and the special code can be checked and the acquired special code is input.

The socket generation unit 124 creates (opens) a TCP/IP socket using its own IP address and special code.

The callback function registration unit 126 registers socket information mapped with an IP address and special code in a callback method using the socket information generated by the socket generation unit 124. Then, the callback function registration unit 126 transmits the registered information to the advertisement management server 200. When the mapping is completed in this way, the advertisement app 100 may receive all necessary advertisement information later by using the virtual TCP/IP session information without any problem.

The advertisement processing unit 130 receives advertisement data from the advertisement management server 200 or the advertisement content providing server 400, and outputs the received advertisement data through the advertisement app 100.

The advertisement processing unit 130 includes an advertisement data receiving unit 132 and an advertisement data outputting unit 134 according to an embodiment of the present invention.

The advertisement data receiving unit 132 receives advertisement data from the advertisement management server 200 or the advertisement content providing server 400. The advertisement data receiving unit 132 receives advertisement data through an open socket. The advertisement data receiving unit 132 receives all messages transmitted through a socket registered in the callback function.

The advertisement data output unit 134 outputs the received advertisement data through the advertisement app 100. For example, when the IPTV app is running, the advertisement data output unit 134 exposes advertisement information of advertisement data received as a banner advertisement behavior at a specific location of broadcast content output from the IPTV app. For example, the advertisement data output unit 134 may expose advertisement information in a form in which text flows on a lower portion of broadcast content output from an IPTV app.

In addition, when the advertisement information is video content or image content, the advertisement data output unit 134 may display advertisement information when the screen of the IPTV app is switched to a main screen or a new function of the IPTV app is executed. For example, when the screen of the IPTV app is switched to the main screen or when a new function of the IPTV app is executed, the advertisement data output unit 134 may display the corresponding advertisement information. ) You can control the advertisement to be exposed in the form of advertisement or interstitial advertisement.

The advertisement web processing unit 140 analyzes an advertisement web page included in advertisement data, and connects a specific link of the web page according to a user's request. The advertisement web processing unit 140 includes an advertisement web analysis unit 142 and an advertisement web connection unit 144 according to an embodiment of the present invention.

The advertisement web analysis unit 142 receives selection information of advertisement data from the user of the customer terminal 10 and analyzes the advertisement web page included in the advertisement content. Further, the advertisement web connection unit 144 processes a specific link included in the advertisement content according to a user's request and connects it to a web page related to the advertisement.

In other words, the advertisement app 100 according to an embodiment of the present invention registers its own information in the server and receives all messages transmitted through an open socket or a socket registered in a callback function. That is, the present invention maps the information of the advertisement app to the socket information based on the special code and registers it in the server, thereby effectively finding a specific user who uses a specific advertisement app among a plurality of advertisement apps of the same type and providing advertisement information. Provide an environment that is there.

Accordingly, in the present invention, after the advertisement app creates a TCP/IP socket based on its IP address and special code, the generated socket information is registered in TCP and stored in a database as a callback function. If the socket information created when creating the first socket is set as a callback function, all information transmitted in the future can be automatically transmitted to the application, and it is a way to accurately find the application.

3 is a block diagram showing a schematic configuration of an advertisement management server according to an embodiment of the present invention. In this case, the advertisement management server only shows a schematic configuration necessary for description according to an embodiment of the present invention, but is not limited to this configuration.

3, the advertisement management server 200 according to an embodiment of the present invention includes a control unit 210, a special code assignment unit 220, a grouping unit 230, a group selection unit 240, and a database 250. ), and an advertisement transmission processing unit 260.

The controller 210 controls to group the advertisement app or customer terminal into at least one group based on the special code. In addition, the controller 210 controls to transmit advertisement information for each group by selecting a target group. In this case, the control unit 210 may control to transmit the same advertisement information to the advertisement app 100 or the customer terminal 10 grouped in the selected target group.

The special code allocation unit 220 allocates a special code to the advertisement app 100. Further, the special code allocation unit 220 receives the socket information from the advertisement app 100 and registers the socket information in the database 250.

Here, the special code is a company code including company information and company area information of a specific company, a store code including store information and store area information of a specific store, and validity for checking the validity of the company code and the store code Includes code.

And, the company code is given in hexadecimal and can be assigned from 0 to 0xFFFFFF (1,048,575). And, the company code is composed of information that distinguishes countries, companies, and regions. The store code is assigned a unique code for each store, and is assigned from 0 to 0xFFFF (65,535 items) in hexadecimal. Validity codes are assigned in hexadecimal, and are assigned from 0 to 0xFFF (4,095). The validity code is determined as a hash code for managing the effectiveness of the assigned business code and store code. In addition, the division between each code is indicated by a dot. For example, if the company code is 14724 and the store code is 1000, the special code may be expressed as 14724.1000.000.

The special code allocation unit 220 includes a QR code providing unit 222, a socket information registration unit 224, and a special code update unit 226 according to an embodiment of the present invention.

The QR code providing unit 222 generates a QR code related to a special code of a specific company or a specific store, and provides the generated QR code to the customer terminal 10 or the seller terminal 20.

When the advertisement app 100 creates a socket based on the special code, and registers the socket information mapped to the special code in the callback function by using the socket information of the generated socket, the socket information registration unit 224 receives the advertisement app 100 ), and registers the socket information in the database 250.

The special code update unit 226 recommends a special code suitable for the customer terminal 10 through big data analysis and artificial intelligence-based analysis, or allocates it to the advertisement app 100 through big data analysis and artificial intelligence-based analysis. Updated special code.

The grouping unit 230 groups advertisement apps based on a special code assigned to the advertisement app 100. For example, the grouping unit 230 groups advertisement apps by company code, or groups advertisement apps by store code. In addition, the grouping unit 230 may divide and group the advertisement apps into at least one specific group for each advertiser, company, business unit, region unit, or store unit.

In addition, the grouping unit 230 provides a function of separately designating advertisements for the entire franchise, regional unit advertisements of the franchise, and advertisements for each store to transmit advertisements.

The grouping unit 230 includes a special code and socket information analysis unit 232, a group system classification unit 234, and a group forming unit 236 according to an embodiment of the present invention.

The special code and socket information analysis unit 232 analyzes the special code and the socket information mapped with the special code.

The group system classification unit 234 classifies a group system of a group to be grouped based on the data analyzed by the special code and the socket information analysis unit 232. For example, the group system classification unit 232 classifies the group system into advertisers, companies, business units, region units, or store units.

The group forming unit 236 forms a target group to transmit advertisement information based on the group system classified by the group system classification unit 234. For example, the group forming unit 236 divides the advertising apps into at least one specific group for each of the advertiser, the company, the business unit, the regional unit, or the store unit, and forms a specific target group to transmit advertisement content. do.

The group selection unit 240 selects a target group to transmit advertisement content. The group selection unit 240 may select a target group from the seller terminal 20. In addition, the group selection unit 240 provides a function of selecting whether to transmit advertisements for the entire business, the entire region, or each store.

In addition, the group selection unit 240 provides a batch transmission function, a partial selection function, or a single store selection function. The group selection unit 240 may repeatedly send the same advertisement through the above functions, and may determine the exposure time of the advertisement. In this case, when the same advertisement content is repeatedly transmitted, the group selector 240 may control to reduce the exposure time of the corresponding advertisement content.

The group selection unit 240 includes a batch transmission function providing unit 242, a partial selection transmission function providing unit 244, and a single store selection function providing unit 246 according to an embodiment of the present invention.

The batch transmission function providing unit 242 provides a batch transmission function of transmitting the same advertisement content to advertisement apps included in the target group.

The partial selection transmission function providing unit 244 provides a partial selection transmission function for transmitting advertisement content by selecting only some advertisement apps from among advertisement apps included in the target group.

The single store selection function providing unit 246 provides a single store selection function for selecting advertisement apps for each store unit and transmitting advertisement contents.

The database 250 includes a special code storage unit 252 for storing a special code and an advertisement data storage unit 254 for storing advertisement content according to an embodiment of the present invention.

The advertisement transmission processing unit 260 receives advertisement content to be transmitted to the advertisement app 100 from the advertisement content providing server 400 and transmits the advertisement content to a target group selected from the seller terminal 10. The advertisement transmission processing unit 260 controls to accurately deliver the advertisement content regardless of changes in the location and IP address of the advertisement app 100 to which the advertisement content is to be transmitted.

The advertisement transmission processing unit 260 includes an advertisement transmission control unit 262 and a transmission method control unit 264 according to an embodiment of the present invention.

The advertisement transmission control unit 262 controls to transmit the advertisement information of the specific company to the advertisement apps to which the company code of the specific company is assigned, or to transmit the advertisement information of the specific store to the advertisement apps to which the store code of the specific store is assigned. .

In addition, the advertisement transmission control unit 262 transmits advertisement content according to the driving state of the advertisement app 100. For example, when the advertisement app 100 is an IPTV app and the IPTV app is not executed, the advertisement transmission control unit 262 sends a text message to the customer terminal 10 on which the IPTV app is installed using a push technology. To transmit advertising information.

In addition, the transmission method control unit 264 controls the advertisement management server 200 to directly transmit advertisement contents, or the advertisement contents providing server 400 to transmit advertisement contents. The transmission method control unit 264 provides the target group information to the content providing server 400 so that the advertisement content providing server 400 can transmit the advertisement content.

In addition, the transmission method control unit 264 not only controls to transmit the advertisement content stored in the database 250, but also provides the seller terminal 20 with a function that allows the seller terminal 20 to directly create and send necessary advertisement content. do.

Through this, the customer uses a single IPTV app, but by a special code entered when installing the IPTV app for the first time, which company, which region, and which user is classified, only advertisements suitable for that company, region and user are exposed. .

Therefore, users who use a customer terminal with an advertising app installed do not receive advertisement messages from unspecified companies that they do not want, and only receive advertisements from stores that have agreed and registered, so they can hardly feel inconvenience in using the IPTV app. Ads are placed in the location where the ad is exposed to maximize the advertising effect. In addition, the present invention provides an environment in which completely separate advertisements can be transmitted or received for each user by using one type of advertisement app.

4 is a flowchart schematically illustrating a process of transmitting advertisement information to a target group using a special code according to the first embodiment of the present invention. In this case, the following flowchart will be described using the same reference numerals in connection with the configurations of FIGS. 1 to 3.

4, in the advertisement system according to the first embodiment of the present invention, the advertisement management server 200 allocates a special code including company information of a specific company or store information of a specific store to the advertisement app 100. (S102).

Then, the advertisement management server 200 groups the advertisement apps into a plurality of groups based on the special code assigned to the advertisement apps (S104).

In this case, the advertisement management server 200 groups advertisement apps by company code, or groups advertisement apps by store code. In addition, the advertisement management server 200 may divide and group advertisement apps into at least one specific group for each advertiser, company, business unit, regional unit, or store unit.

5 is a diagram showing an example of grouping customer terminals in which an advertisement app is installed based on a special code.

Referring to FIG. 5, the present invention groups customer terminals on which an advertisement app is installed into a plurality of groups based on a special code. For example, in the present invention, customer terminals may be grouped by company code, or customer terminals may be grouped by store code. The first to Nth groups show examples of each grouping by advertiser, company, business unit, region unit, or store unit based on a special code.

For example, the first group may include customer terminals 10-A1 to 10-AN to which a special code including a company code of a specific company is assigned. In addition, the second group may include customer terminals 10-B1 and 10-BN to which a special code including a store code of a specific store is assigned.

And, even if the store codes are different, when a special code with the same company code is assigned to the customer terminals 10-AX and 10-BX, the customer terminals 10-BX are grouped into the second group, but the customer terminals ( 10-AX) may also be grouped into the first group.

In addition, when a special code with the same store code is assigned to the terminals 10-AX and 10-BX even though the company codes are different, the terminals 10-AX are grouped into the first group as well as the second group. Can also be grouped.

Then, the advertisement management server 200 selects a target group to transmit advertisement content (S106). In this case, the advertisement management server 200 may provide a target group selection function so that the seller terminal 20 can select the target group, and control the seller terminal 20 to transmit advertisement content to the selected target group.

Then, the advertisement management server 200 transmits advertisement information to the selected target group (S108). In this case, the advertisement management server 200 may transmit different advertisement information for each grouped group. In addition, the advertisement management server 200 may simultaneously transmit the same advertisement information to a plurality of advertisement apps included in the target group, and may simultaneously transmit the same advertisement information to a plurality of customer terminals included in the target group.

6 is a flowchart briefly illustrating a process of transmitting advertisement information to an advertisement app according to a second embodiment of the present invention. In this case, the following flowchart will be described using the same reference numerals in connection with the configurations of FIGS. 1 to 3.

6, in the advertisement system according to the second embodiment of the present invention, the advertisement management server 200 analyzes special codes of advertisement apps (S202). The advertisement management server 200 may classify the group system into advertisers, companies, business units, regional units, or store units based on the analyzed special code.

Then, the advertisement management server 200 classifies the advertisement apps into companies, regions, and stores based on the company code and the store code (S204). For example, the advertisement management server 200 divides the advertisement apps into at least one specific group for each of the advertiser, the company, the business unit, the region unit, or the store unit, and forms a specific target group to transmit advertisement content. can do.

In addition, the advertisement management server 200 may identify and track an advertisement app to which a special code of a specific company is assigned among a plurality of advertisement apps (S206).

And, when the seller terminal 20 selects advertisement apps related to a specific user, a specific group, and a specific store, the advertisement management server 200 controls the seller terminal 20 to transmit advertisement information to the advertisement app of the selected group ( S208, S210).

7 is a diagram illustrating a main screen of a seller terminal according to an embodiment of the present invention, and FIG. 8 is a diagram illustrating a group selection screen of a seller terminal according to an embodiment of the present invention.

Referring to FIGS. 7 and 8, the seller terminal 20 may directly create a desired advertisement message, and may directly select groups to transmit the advertisement message to transmit the advertisement message. In addition, the advertisement management server 200 may provide the seller terminal 20 with a function of selecting whether to transmit advertisements for the entire business, the entire region, or for each store. In addition, the advertisement management server 200 may provide the seller terminal 20 with a function of repeatedly sending the same advertisement or determining the exposure time of the advertisement.

Through this, the seller terminal 20 may select customers to transmit advertisements for the entire business, the entire region, or for each store, and may repeatedly send the same advertisement to the customers. In addition, when the advertisement content is video content, the seller terminal 20 may determine the exposure time of the advertisement and transmit the advertisement content to customers.

9 is a flowchart schematically illustrating a process in which a customer terminal registers socket information mapped with a special code in a callback function and transmits it to an advertisement management server according to a third embodiment of the present invention. In this case, the following flowchart will be described using the same reference numerals in connection with the configurations of FIGS. 1 to 3.

Referring to FIG. 9, in the advertisement system according to the third embodiment of the present invention, the customer terminal 10 installs the advertisement app 100, receives a special code including a company code and a store code, and receives the advertisement app 100. ) Is activated (S302 to S306). For example, the customer terminal 10 activates the advertisement app 100 by directly inputting a special code or scanning a QR code and inputting a special code.

Then, the customer terminal 10 creates a TCP/IP socket based on its own IP address and special code (S308).

In addition, the customer terminal 10 registers the socket information mapped to the IP address and the special code in the callback function, and transmits the socket information to the advertisement management server 200 (S310, S312). When the mapping operation is completed in this way, the customer terminal 10 receives all advertisement information through virtual TCP/IP session information, and provides the received advertisement information to the advertisement app 100.

That is, the present invention maps information of an advertisement app to socket information based on a special code, registers it in the server, and provides advertisement data through an open socket, thereby using a specific advertisement app among a plurality of advertisement apps of the same type. It provides an environment that can effectively find specific users and provide advertisement information.

10 is a flowchart schematically illustrating a process of receiving advertisement content according to a driving state of the IPTV app when the advertisement app is an IPTV app according to the fourth embodiment of the present invention. In this case, the following flowchart will be described using the same reference numerals in connection with the configurations of FIGS. 1 to 3.

Referring to FIG. 10, the advertisement system according to the fourth embodiment of the present invention installs an IPTV app on the customer terminal 10 (S402).

Then, the customer terminal 10 inputs a special code to activate the IPTV app, and transmits and registers the IPTV app information to the advertisement management server 200 (S404, S406).

The customer terminal 10 may determine an advertisement reception method or advertisement exposure method according to the driving state of the IPTV app. For example, when the IPTV app is running, advertisement content that can be exposed to broadcast content may be directly received, and the received advertisement content may be exposed to a specific location of the broadcast content (S408 to S412).

11 is a diagram illustrating an example in which advertisement information is exposed at a specific location of a broadcast content screen output from an IPTV app.

Referring to FIG. 11, the customer terminal 10 exposes the advertisement content 50 in the form of a banner advertisement at a specific location of the broadcast content screen 40 of the IPTV app. In addition, according to the present invention, advertisement information may be exposed in a form in which the text 60 flows on the lower portion of the broadcast content screen 40 output from the IPTV app.

In addition, when the advertisement information is video content or image content, the customer terminal 10 exposes the advertisement content 50 when the broadcast content screen 40 of the IPTV app is switched to the main screen or a new function of the IPTV app is executed. can do. At this time, the present invention controls the advertisement to be exposed in the form of a pre/mid-roll advertisement or an interstitial advertisement that allows the advertisement information to be exposed when a new function of the IPTV app is executed. I can.

And, when the IPTV app is not executed, the customer terminal 10 receives advertisement information through a text message (S414).

12 is a diagram illustrating an example of receiving advertisement information as a text message when an IPTV app is not executed.

Referring to FIG. 12, when the advertisement app is not running in the customer terminal 10, advertisement information is received as a text message 70 by a push technology of the advertisement management server 200.

13 is a flowchart schematically illustrating a process of recommending a special code to an advertisement app or updating a special code of an advertisement app through big data analysis and artificial intelligence-based analysis according to the fifth embodiment of the present invention. In this case, the following flowchart will be described using the same reference numerals in connection with the configurations of FIGS. 1 to 3.

Referring to FIG. 13, the advertisement system according to the fifth embodiment of the present invention allocates a special code to the advertisement app 100, and groups advertisement apps based on the special code (S502).

Then, the advertisement system of the present invention selects a specific target group, and transmits advertisement content to advertisement apps included in the selected target group (S504).

In this case, the advertisement system of the present invention may analyze a special code based on a big data analysis and an artificial intelligence analysis function, or analyze an advertisement effect for each special code (S506). For example, the advertisement system of the present invention can receive feedback on advertisement information directly from advertisement apps, or analyze advertisement effect using information that customer terminals connect to web pages through specific links connected to advertisement contents. have.

In addition, the advertisement system of the present invention may recommend a special code suitable for the customer terminal 10 based on the analysis result, and, if necessary, may update the special code assigned to the advertisement app 100 (S508, S510). .

14 is a flowchart schematically illustrating a process of an advertisement method using an advertisement app according to a sixth embodiment of the present invention. In this case, the following flowchart will be described using the same reference numerals in connection with the configurations of FIGS. 1 to 3.

14, in the advertisement system according to the sixth embodiment of the present invention, the advertisement management server 200 allocates a special code including a company code and a store code to the customer terminal 10 (S602).

Then, the customer terminal 10 creates a TCP/IP socket based on its own IP address and special code, and registers the IP address and socket information mapped to the special code in the callback function (S604 and S606).

The advertisement management server 200 receives socket information from the customer terminal 10 and registers the received socket information in the database 250 (S608 and S610).

In addition, the advertisement management server 200 classifies the group system by advertiser, company, business unit, region unit, or store unit based on the socket information mapped with the special code, and divides the group system into units such as advertisers, companies, regions, and stores. Advertisement apps are grouped (S612 and S614).

Then, the seller terminal 20 receives grouped group information from the advertisement management server 200, and selects a target group to transmit advertisement information from among the grouped groups (S616 and S618).

The advertisement management server 200 may directly transmit advertisement information to the target group or may provide the target group information to the advertisement content providing server 400 (S620).

When the advertisement content providing server 400 receives the target group information, the advertisement content providing server 400 directly transmits the advertisement content to the customer terminal 10 (S622), and the customer terminal 10 receives the advertisement app 100 ) Or the advertisement content received through a text message is exposed (S624).

15 is a diagram illustrating an example of transmitting different advertisement information for each customer terminal.

Referring to Figure 15, the present invention distributes a free advertising app to customer terminals (10-A1, 10-B1, 10-N1), and through the advertising app customer terminals (10-A1, 10-B1, 10-N1) Different advertisements can be displayed. In addition, the present invention may expose the same advertisement for each group or all customer terminals. This method can be applied to all types of terminal devices that expose advertisements.

For example, in the present invention, different texts, images, and videos may be exposed after manufacturing and installing an advertisement panel of the same type. In addition, the present invention can be applied to large outdoor and indoor billboards.

16 is a diagram illustrating an example of transmitting different advertisement information for each indoor/outdoor advertisement panel.

Referring to FIG. 16, the present invention can expose different advertisements for each of indoor/outdoor advertisement panels 30-A1, 30-B1, and 30-N1. That is, in the present invention, different advertisements can be exposed on the same type of indoor/outdoor advertisement panels. In addition, the present invention enables the same advertisement exposure for each group or the entire indoor/outdoor advertisement panel.

That is, in the conventional advertising app, it was difficult to show the advertising effect because the free app was neglected due to frequent advertisement exposures such that it was difficult to expose a number of advertisements that users do not want and even use the original function due to the same advertisement exposure to all advertisement apps. However, in the case of the present invention, by providing separate accounts and store-specific numbers from advertisements for small stores to large-scale franchise advertisements, each app operates like a completely separate app, allowing specialized advertisements and exposures for each store. Through this, it provides an environment that can satisfy the needs of both advertisers and consumers.

In addition, when the advertisement app is an IPTV app, the present invention can maximize user satisfaction because almost all types of IPTV, such as all live TV channels, movies, dramas, entertainment and documentaries, etc., can be provided by mobile while the consumer is on the move. . If necessary, the present invention provides separate advertisement information for each channel, thereby realizing a huge advertisement market such as a TV advertisement market.

In this way, the advertisement system using the advertisement app and the advertisement method using the same according to an embodiment of the present invention allocates a special code including a company code and a store code to the advertisement app, and a specific customer terminal based on the assigned special code. , By selecting specific groups and all groups, and transmitting different advertisement information for the selected specific customer terminals and specific groups, it minimizes the reception of advertisement messages from unspecified companies that customers do not want, and companies or stores that customers agree to and register. It provides an environment that can maximize the advertising effect by transmitting only the advertising message of.

In addition, the present invention identifies advertisement apps to which special codes are assigned, groups them into a plurality of groups based on the special codes, selects a target group from among the grouped groups, and applies the same to the advertisement apps included in the selected target group. By simultaneously transmitting advertisement information, it provides an environment in which customer information can be effectively transmitted while minimizing collection of customer information.

In addition, the present invention groups advertisement apps by special code, grouping advertisement apps by company code or grouping advertisement apps by store code, and transmitting advertisement information of a specific company to advertisement apps to which the company code of a specific company is assigned. , By transmitting advertisement information of a specific store to advertisement apps assigned with a store code of a specific store, it provides an environment in which customers can effectively transmit advertisement messages of specific companies or specific stores, minimizing the collection of customer information.

In addition, in the present invention, when an advertisement app creates a TCP/IP socket based on its own IP address and special code, and then registers the socket information mapped to the special code in the callback function by using the socket information of the generated socket, , The advertisement management server receives the socket information from the advertisement app and registers it in the database of the server, and then transmits the advertisement information to the advertisement app through the socket registered in the callback function, thereby effectively classifying and classifying specific customers in the same advertisement app. It provides an environment in which advertising information can be effectively transmitted to specific customers.

In addition, the present invention divides the group system by advertiser, company, business unit, region unit, or store unit based on socket information mapped with a special code, and groups them into specific groups, and the classified advertiser, company, business, region or By selecting a target group for each store unit and transmitting the same advertisement content to the selected target group, it provides an environment in which a company or store owner can effectively deliver the desired advertisement to maximize the advertising effect.

In addition, the present invention provides a group selection function, a batch transmission function, a partial selection transmission function, and a single store selection function, and by using the above functions, the same advertisement content is repeatedly transmitted to a specific customer terminal or a specific group, or Controls to adjust the exposure time, and by controlling to reduce the exposure time of the relevant advertisement content when the same advertisement content is repeatedly transmitted, it minimizes customer discomfort due to excessive advertisement exposure, and optimized advertisement of repeated advertisements It provides an environment that can maximize advertising effect through exposure time.

In addition, the present invention controls the advertisement information to be exposed in the form of flowing text on the bottom of the screen of the broadcast content output from the IPTV app when the IPTV app is running, and when the advertisement information is video content or image content , Pre/Mid-roll advertisement or interstitial advertisement form that allows the corresponding advertisement information to be exposed when the screen of the IPTV app is switched to the main screen or a new function of the IPTV app is executed. By controlling the advertisement to be exposed, it provides an environment that can minimize the inconvenience of using the IPTV app due to indiscriminate advertisement exposure.

In addition, the present invention receives consent to receive advertisements through text messages from a customer terminal on which an IPTV app is installed, and when the IPTV app is not executed, a text message using Push technology is provided to the customer terminal on which the IPTV app is installed. By transmitting advertisement information, it provides an environment in which advertisement information desired by the user can be effectively transmitted to maximize advertisement effect.

In addition, the present invention recommends a special code suitable for a customer terminal through big data analysis and artificial intelligence-based analysis, or by updating a special code assigned to an advertisement app, an environment capable of providing advertisement content suitable for the user of the advertisement app. Provides.

The embodiments of the present invention described above are not implemented only through an apparatus and a method, but may be implemented through a program that realizes a function corresponding to the configuration of the embodiment of the present invention or a recording medium on which the program is recorded. Such a recording medium can be executed not only on the server but also on the customer terminal.

Although the embodiments of the present invention have been described in detail above, the scope of the present invention is not limited thereto, and various modifications and improvements by those skilled in the art using the basic concept of the present invention defined in the following claims are also provided. It belongs to the scope of rights.

Claims (17)

In the advertising method using an advertising app,
A step of differently allocating, by the advertisement management server, a special code combined with a company code of a specific company and a store code of a specific store for each advertisement app installed on the mobile customer terminals,
When the advertisement management server creates a socket for TCP/IP by mapping the advertisement app with the special code based on the IP address and the special code, and registers the generated socket information in a callback function, the socket information is Receiving from a customer terminal on which an advertisement app is installed and analyzing the socket information mapped with the special code to identify advertisement apps,
The advertisement management server divides the group system into an advertiser, company, business unit, region unit, or store unit based on the special code and the socket information, and sets the customer terminals on which the advertisement apps are installed to the company code and the store. Grouping by code, but grouping into the same group if the store code is the same even if the store code is different or the store code is the same even if the store code is different, and
The advertisement management server selects a target group from the grouped group, transmits different advertisement information for each grouped group, and transmits the same advertisement information to the advertisement apps included in the selected target group, but the company code of a specific company is assigned. Transmitting the advertising information of the specific company to the advertising apps and transmitting the advertising information of the specific store to the advertising apps assigned the store code of the specific store,
The advertising app includes an IPTV app,
When the IPTV app is running, further comprising exposing the advertisement information to a specific location of broadcast content output from the IPTV app,
The step of exposing the advertisement information,
When the advertisement information is video content or image content, an advertisement app including the step of exposing the video content or the image content when the screen of the IPTV app is switched to the main screen or a new function of the IPTV app is executed. Advertising method used. In claim 1,
The above special code is:
Advertisement including a company code including company information and company area information of a specific company, a store code including store information and store area information of a specific store, and a validity code for validating the company code and the store code Advertising method using the app. delete delete In claim 1,
Allocating the special code,
After the advertisement app is installed in the customer terminal, a special code is input by a user of the customer terminal or the customer terminal receives a special code from QR code to activate the advertisement app, and
After the activated advertisement app creates a socket based on the IP address and the special code, and registers the socket information mapped to the special code in a callback function using the socket information of the generated socket, the customer terminal Step of receiving socket information and registering it in the server's database
Advertising method using an advertising app comprising a. In clause 5,
The grouping step,
Classifying a group system into an advertiser, a company, a business unit, an area unit, or a store unit based on the special code or the socket information mapped with the special code, and
Dividing and grouping the advertisement apps into at least one specific group for each of the advertiser, the company, the business unit, the regional unit, or the store unit
Advertising method using an advertising app comprising a. In claim 1,
Transmitting the advertisement information,
Receives and registers advertisement content to be transmitted to the advertisement app from the advertisement content providing server, selects a group to transmit advertisement content for each advertiser, company, business unit, regional unit, or store unit from the seller terminal and transmits different advertisement contents for each selected group Steps to
Advertising method using an advertising app comprising a. In claim 1,
Transmitting the advertisement information,
Group selection function to select a target group from grouped groups, batch transmission function to transmit the same advertisement content to advertisement apps included in the target group, advertisement content by selecting only some of the advertisement apps included in the target group Provides at least one of a partial selection transmission function that transmits, or a single store selection function that transmits advertisement content by selecting advertisement apps for each store unit, and repeats the same advertisement content to a specific customer terminal or a specific group using the functions. Advertising method using an advertisement app that controls to be transmitted or controlled to control the exposure time of advertisement content. delete In claim 1,
When the IPTV app is not executed, the advertisement management server, transmitting advertisement information in a text message to a customer terminal on which the IPTV app is installed using a push technology
Advertising method using an advertising app further comprising. An advertisement app with differently assigned special codes combined with a company code of a specific company and a store code of a specific store is installed, and mobile customer terminals that receive advertisement information and output through the advertisement app, and
When the special code is assigned to the advertisement app, and the advertisement app creates a socket of TCP/IP by mapping with the special code based on the IP address and the special code, and then registers the generated socket information in the callback function, The socket information is received from the customer terminal on which the advertisement app is installed to identify advertisement apps, and based on the special code and the socket information, classify a group system into advertisers, companies, business units, regional units, or store units, Group the customer terminals on which the advertisement apps are installed by the company code and the store code, but if the store codes are different but the company codes are the same or the store codes are different, the store codes are the same, and the target group is selected. The advertisement information is transmitted for each group, and the same advertisement information is transmitted to the advertisement app or customer terminal grouped in the selected target group, but the advertisement information of the specific company is transmitted to the advertisement apps to which the company code of the specific company is assigned, and the specific store Including an advertisement management server for transmitting advertisement information of the specific store to advertisement apps to which the store code of is assigned,
The advertisement app includes an IPTV app, and when the IPTV app is running, the advertisement information is exposed at a specific location of broadcast content output from the IPTV app, and the advertisement information is video content or image content , The video content or the image content is exposed when the screen of the IPTV app is switched to the main screen or a new function of the IPTV app is executed. In clause 11,
The above special code is:
Advertisement including a company code including company information and company area information of a specific company, a store code including store information and store area information of a specific store, and a validity code for validating the company code and the store code Advertising system using apps. In claim 12,
The advertisement management server,
A special code allocation unit that allocates the special code to the advertisement app,
A grouping unit for grouping advertisement apps by the special code, but grouping advertisement apps by the company code or by the store code, and
An advertisement transmission processing unit that receives advertisement content to be transmitted to the advertisement app from the advertisement content providing server, selects a group to transmit advertisement content by company, region, or store unit from the seller terminal and transmits the advertisement content to the selected group
Advertising system using an advertising app comprising a. In claim 13,
The special code allocation unit,
When the advertisement app creates a socket based on the special code and registers the socket information mapped to the special code in a callback function using the generated socket socket information, the socket information is transmitted from the advertisement app and a database An advertisement system using an advertisement app that registers the socket information to. In claim 13,
The grouping unit,
A group system classification unit that classifies the group system by advertiser, company, business unit, region unit, or store unit based on the above special code, and
A group forming unit for dividing the advertisement apps into at least one specific group for each of the advertiser, the company, the business unit, the regional unit, or the store unit, and forming a specific target group to transmit advertisement content
Advertising system using an advertising app comprising a. delete In clause 11,
The advertisement management server,
Controls to transmit the advertisement content to the selected group by selecting a group to transmit advertisement content for each company, region, or store unit from the seller terminal, and at least one of a group selection function, a batch transmission function, a partial selection transmission function, or a single store selection function An advertisement system using an advertisement app that provides one and controls to repeatedly transmit the same advertisement content to a specific customer terminal or a specific group, or to control the exposure time of advertisement content.

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