KR101906990B1 - Electronic commerce method using shop channel service and operating system using the same - Google Patents

Abstract

BACKGROUND OF THE INVENTION 1. Field of the Invention [0002] The present invention relates to a content-related system via broadcasting, and more particularly, An e-commerce method using a shop channel service that allows a user to enjoy various contents related to the broadcast without performing a complex search process or a remote control operation by simply selecting only the shop (#) button of the remote controller, And to such an operating system.
A feature of the present invention is to provide a broadcast broadcasting-viewing step (S20) of outputting broadcasting from the broadcasting display device (12) through the broadcasting receiving device (20) receiving the broadcasting information from the broadcasting transmission system (10); When the broadcast receiving apparatus 20 discriminates the selection information transmitted from the remote controller 13 and discriminates it as shop (#) button selection information, The broadcast channel information analyzing unit 20 analyzes the broadcast information and searches the shop channel information related to the broadcast channel to transmit the shop channel information to the broadcast display unit 12 to output the shop channel information to the broadcast display unit 12, Display step S30; And receiving the access signal through a connection using a telephone communication network or the Internet network, and inputting a unique number corresponding to a product purchase site or seller And a merchandise purchasing step (S40) of purchasing the merchandise after accessing the server (50).

Description

The present invention relates to an electronic commerce method using a shop channel service and an electronic commerce method using the same,

The present invention relates to a content-related system through broadcasting, and more particularly, to a system and method for providing various additional contents related to a broadcasting program viewed through a wired or wireless communication network such as satellite, terrestrial, The present invention relates to an electronic commerce method and an operating system using a shop channel service in which a variety of contents related to a corresponding channel broadcast can be simply displayed by selecting a specific button including a # button on a remote controller.

2. Description of the Related Art Generally, there is an analog system in which a broadcast signal transmitted from a broadcasting station is received and viewed by an antenna provided by a viewer, and a digital system is viewed through a broadcasting receiver, which is a set-top box.

Conventional analog broadcasting has an inconvenience in that when a viewer sees a separate advertisement or additional information while watching a broadcast program, the viewer must perform an unspecified search by himself or herself through a smart phone or a computer.

This inconvenience has been gradually resolved by selecting digital broadcasting in recent years. That is, an environment in which advertisements and various contents are provided together while watching drama or news through digital broadcasting is provided. This digital system is configured to view high-quality broadcasts through satellite broadcast, terrestrial broadcast, network broadcast such as IPTV, cable or satellite broadcast, and for this purpose, a digital TV, a set- Is required. Here, the set-top box is configured to be able to search for additional information by operating the remote controller with respect to the necessary information while being connected to the Internet and watching TV.

However, in order to search and view additional information related to a broadcast program viewed up to now in the digital system, it is inconvenient to select a menu screen through a remote controller and then search for the program at various stages by pressing a button of the remote controller have. Therefore, it is urgently required to implement a technique for easily acquiring relevant information by a simple simple operation while watching a broadcast program.

Korean Registered Patent No. 10-1211098 (Dec. 11, 2012 Announcement) Korean Patent Laid-Open No. 10-2014-0068337 (published on April 06, 2009) Korean Patent Publication No. 10-2016-0069665 (published on June 17, 2016)

In order to solve the above-mentioned problem, it is an object of the present invention, which is devised to solve the above problem, to provide an apparatus and method for displaying a screen including various additional information related to a program being watched when a specific button of a remote controller including a shop (# The electronic commerce method using the shop channel service which can easily acquire the additional information including the performer, the plot, and the advertisement product of the program being watched and acquire and purchase the product information through the smartphone as well as the screen Operating system.

According to an aspect of the present invention, there is provided a broadcast receiving apparatus for receiving broadcast information transmitted from a broadcast transmission system, the broadcast receiving apparatus comprising: - viewing step S20; If the broadcast receiving apparatus 20 discriminates the information received from the remote controller 13 and discriminates the selected information as the selection information of a predetermined button including the shop button # A shop channel information display step (S30) of analyzing information of the main broadcast related to the broadcast, searching shop channel information related to the broadcast, transmitting the shop channel information to the broadcast display device 12 and outputting shop channel information; And receiving the access signal through a connection using a telephone communication network or the Internet network, and inputting a unique number corresponding to a product purchase site or seller And a merchandise purchasing step (S40) of accessing the server (50) and purchasing the merchandise (S40).

In a preferred embodiment of the present invention, information of a main broadcasting channel in the main broadcast transmission-viewing step (S20) or information of a shop channel in a shop channel information display step (S30) When a wired or wireless telephone number, a unique number or a virtual connection number is exposed in the broadcast display device 12, a wired or wireless telephone number, a unique number or a virtual connection number is input to the mobile terminal including the smart phone 14, To the service server 40, transmits the product information corresponding to the wired or wireless telephone number, the unique number or the virtual connection number to the mobile terminal in the shop channel service server 40, Information of the shop channel service is purchased and purchased.

In a preferred embodiment of the present invention, the merchandise purchasing step S40 is a step of purchasing any item among the broadcasting information in the main broadcast transmission-viewing step S20 or the shop channel information in the shop channel information displaying step S30 When the wired or wireless telephone number, the unique number or the virtual connection number of the product is exposed to the broadcasting display device 12, the step of inputting the wired or wireless telephone number, the unique number or the virtual connection number to the mobile terminal (S41 ); Activating a browser of the Internet on the screen of the mobile terminal and accessing the Internet server 52 having the URL (S44); And a step (S45) of purchasing a product by operating a mobile terminal connected to a purchase page in a homepage or a homepage for selling the product through the Internet browser (S45). to provide.

In the preferred embodiment of the present invention, the method of accessing the purchase site of the merchandise or the seller server 50 with the mobile terminal is performed by pressing the call button of the mobile terminal, Transmitting an access signal to the dial-up server 51 (S42); And a signal for automatically activating the Internet browser so that the dial-up server 51 transmits a dial-up connection to the Internet server 52 and the Internet server 52 can access the mobile terminal through the dial-up server 51 And transmitting the data including the URL of the Internet server 52 to the corresponding mobile terminal (S43); Or activating an internet browser when the user presses a call button by the application, the corresponding product information is transmitted to the mobile terminal and the product information is displayed on the screen of the mobile terminal. And provides an electronic commerce method using the same.

In the preferred embodiment of the present invention, the shop channel information includes at least one of guide information of a broadcast related to the shop channel information, play information of a predetermined video, advertisement information, connection information of another broadcast, And the connection information of the Internet and the shop channel information is transmitted from the shop channel service server 40 connected to the broadcasting transmission system 10 or the network 11 to the broadcast receiving apparatus 20, Is stored in the reception device storage unit (21) of the broadcast receiving apparatus (20) and is transmitted from the broadcast receiving apparatus (20) to the broadcast display apparatus (12) And provides an electronic commerce method using the service.

In a preferred embodiment of the present invention, in the broadcasting-broadcasting-viewing step S20, broadcasting information transmitted from the broadcasting transmission system 10 includes shop channel information, and is related to individual broadcasting included in the broadcasting information The individual shop channel information is generated by the shop channel service server 40 and transmitted to the broadcasting transmission system 10, and a shop channel information formation step S10 (S10) of generating broadcast information including individual main broadcasting and shop channel information And an e-commerce method using a shop channel service.

In the preferred embodiment of the present invention, the shop channel information display step S30 is a step of displaying the shop channel information in the broadcast receiving apparatus 20 by storing the selection information of the user transmitted from the remote controller 13 in the receiving apparatus storing unit 21 Remote controller selection information storage step S31; In the broadcast receiving apparatus 20, if the user's selection information in the remote controller selection information storing step S31 is the shop button # selection information, the shop channel selection information determining step S32 ); If the user's selection information in the shop channel selection information determination step S32 is discriminated as the selection information of the shop channel broadcasting as the shop button selection information in the broadcast receiving apparatus 20, A shop channel information execution guide step (S33) for transmitting the guide information of the shop channel information search execution to the broadcast display signal transmitting unit (24) as to whether or not the display of the shop channel information is performed in the connected broadcast display apparatus (12); After the guide information of the shop channel information search execution in the shop channel information execution guide step S33 is displayed on the broadcast display device 12 in the broadcast receiving apparatus 20, the confirmation selection information of the user search execution is transmitted to the remote controller 13 (S34) of analyzing information of a main broadcast displayed on the broadcast display device (12) connected to the broadcast receiving apparatus (20) when it is determined that the broadcast information has been received from the broadcast receiving apparatus (20). A shop channel presence / absence search step (step < RTI ID = 0.0 > (step S34) < / RTI > for searching whether the shop channel information related to the main broadcast analyzed by the broadcast information analyzing step S34 is stored in the receiver storage 21 S35); If the shop channel information related to the main broadcast is stored in the receiver storage unit 21 in the step S35 of searching for the shop channel in the broadcast receiver 20, the shop channel information is stored in the receiver storage 21, A shop channel information reading step S36 for reading from the shop channel information; And the broadcast receiving apparatus 20 transmits detailed information of the shop channel information including the layer information and the content information of the corresponding shop channel information read in accordance with the shop channel information reading step S36 to the broadcasting display device 12, (Step S37), and the broadcast information in the broadcasting-broadcasting-viewing step S20 or the shop channel information in the step S30 of displaying the shop channel information is displayed on the broadcasting display device And displays the virtual connection number corresponding to the product together with the information of the goods corresponding to the broadcast information or the shop channel information on the broadcasting display device 12 and displays the virtual connection number Is transmitted from the mobile terminal to the shop channel service server 40 and the goods information corresponding to the virtual connection number is transmitted from the shop channel service server 40 to the mobile terminal and displayed on the screen of the mobile terminal, tablet The method of claim 1, further comprising the step of displaying the electronic commercial transaction using the shop channel service.

In the preferred embodiment of the present invention, the step of performing the shop channel information display (S37) comprises the step of displaying the shop channel information (S37), the broadcast receiving apparatus (20) The base layer information on the shop channel information display displayed on the broadcast display device 12 is transmitted to the broadcast display device 12 and the base layer is displayed on the broadcast display device 12 (Step S371); A shop channel sublayer display step (S372) of analyzing location information of a sublayer, which is a window, in which one or more pieces of content related information about the shop channel information are displayed and displaying corresponding sublayers on the base layer; And a step (S373) of displaying shop channel contents in a sublayer window, which is a window in which one or more pieces of content related information about the shop channel information are displayed. And provides an electronic commerce method using the same.

In a preferred embodiment of the present invention, the step of displaying the shop channel contents (S373) comprises: a character display step (S3731) of displaying the character information, wherein at least one of the contents includes character information related to the broadcast; At least one of the contents includes an image related to the broadcast, and displaying the image (S3732); And at least one of the contents are information of the main broadcasting, text transmission information, connection information of picture display, play information of the moving picture, execution information of advertisement display, connection information of other broadcasting, guidance information of mobile commodity purchase, And displaying the compound information (S3733). The method of claim 1, wherein the step of displaying the compound information comprises displaying the compound information.

In a preferred embodiment of the present invention, a broadcast transmission system (10) for transmitting broadcast information to a satellite, a terrestrial wave, or a network; A broadcast receiving apparatus 20 receiving broadcast information from the broadcast transmission system 10; A broadcast display device 12 for displaying broadcast information received from the broadcast receiving device 20; A remote controller 13 for transmitting user selection information to the broadcast receiving apparatus 20; When the selection information received from the remote controller 13 is discriminated as shop (#) button selection information, the broadcasting receiver 20 (20) The controller 20 analyzes the information of the main broadcasting displayed on the broadcasting display device 12 connected to the broadcast receiving apparatus 20 and searches whether the shop channel information related to the main broadcasting is stored in the receiving apparatus storing unit 21, When the shop channel information related to the broadcast is stored, the shop channel information is transmitted to the broadcast display device 12 to output the shop channel information, and the output information includes information of the product in the broadcast information or shop channel information, Wherein the mobile terminal includes a wired or wireless telephone number, a unique number, or a virtual connection number of the mobile communication terminal, and purchases the product with the mobile terminal as the number do.

In a preferred embodiment of the present invention, the broadcast receiving apparatus 20 includes a broadcast signal processing unit 22 for processing broadcast information transmitted from the broadcast transmission system 10; A remote control signal analyzer 23 for analyzing selection information of the user transmitted from the remote controller 13; And a broadcast display signal transmitting unit 24 for transmitting the broadcast information analyzed by the user as selection information to the broadcast display device 12. The broadcast receiving device 20 receives the broadcast information transmitted from the remote controller 13, A shop channel selection / discrimination unit 25 for analyzing the selection information of the shop channel broadcasting and determining whether the selection information of the user is selection information of the shop channel broadcasting when the selection information of the user is shop button selection information; When the user's selection information is determined by the shop channel selection and determination unit 25 as selection information of the SHOULDER channel broadcasting as the SHOULDER (#) button selection information, the broadcast display apparatus 12 connected to the broadcast reception apparatus 20 A shop channel information execution guide unit (26) for transmitting to the broadcast display signal sending unit (24) guide information of the shop channel information search execution about whether the display of the shop channel information is performed or not; After the guide information of the shop channel information search execution by the shop channel information execution guide section 26 is displayed on the broadcast display device 12, it is judged that the confirmation selection information of the search execution of the user is transmitted from the remote controller 13 A broadcast information analyzer 27 for analyzing information of a main broadcast displayed on the broadcast display device 12 connected to the broadcast receiver 20; A shop channel presence / absence detector 28 for detecting whether the shop channel information related to the broadcast analyzed by the broadcast information analyzer 27 is stored in the receiver storage 21; A shop channel information reading unit 29 for reading the shop channel information from the receiving device storage unit 21 when the shop channel information related to the broadcasting is stored in the receiving device storing unit 21; And reads the corresponding shop channel information to display the corresponding shop channel information on the broadcasting display device 12, and transmits the detailed information of the shop channel information including the layer information of the shop channel information and the content information to the broadcasting display signal transmitting unit The broadcast channel display signal transmitting unit 24 transmits the detailed information of the shop channel information received from the shop channel information display signal processing unit 30 to the broadcast channel display signal processing unit 30, To the display device (12). The electronic commerce operating system using the shop channel service is provided.

In the preferred embodiment of the present invention, the receiver storage unit 21 includes a broadcast information storage unit 211 for storing broadcast information received from the broadcast transmission system 10; A remote controller reception storage unit 212 for storing user selection information transmitted from the remote controller 13; And a shop channel information storage unit (213) for storing shop channel information transmitted from the broadcasting transmission system (10) or the networked shop channel service server (40), wherein the shop channel information includes one or more contents , One or more contents, character information, image information, guide information of main broadcasting, character transmission information, connection information of picture display, play information of a moving picture, execution information of advertisement display, connection information of other broadcasting, And link information of the Internet, and the shop channel information storage unit 213 includes a character storage unit 2131 for storing character information; An image storage unit 2132 for storing image information; A moving picture storage unit 2133 for storing moving picture information; An advertisement storage unit 2134 for storing advertisement information; A mobile product information storage unit 2135 for storing information on mobile product purchases; A link storage unit 2136 for storing Internet link information; And the shop channel service server 40 transmits the shop channel information to the broadcasting transmission system 10 so that the shop channel information is transmitted together with the broadcasting information transmitted from the broadcasting transmission system 10 The shop channel service server 40 includes a shop channel information organizing unit 42 for organizing shop channel information corresponding to broadcast of the broadcast information; A server storage unit 41 for storing the organized shop channel information; And a terminal signal processing unit 43 for transmitting content information corresponding to the shop channel information to the broadcast receiving apparatus 20 according to the request information requesting the content information of the shop channel information from the broadcast receiving apparatus 20 And an e-commerce operation system using a shop channel service.

As described above, according to the present invention, a viewer can select a specific button including a shop (#) button on the remote controller while watching a broadcast program, thereby making it possible to display a variety of contents including performers, The screen of the shop channel including the additional information is output, and the additional information can be easily confirmed through the shop channel.

In addition, various related information can be easily viewed on many channels and a large number of broadcasts without complicated operations such as pressing the remote controller several times in order to search for various steps.

In addition, it is possible to output the product exposed on the TV screen to the screen of the shop channel by one-click of the remote controller, and to purchase the product displayed on the shop channel through the remote controller and the TV screen.

When a smartphone selects a product of a program or a shop channel, a wired / wireless telephone number assigned to the product, or a unique number in the form of channel number + special character + serial number, A merchant server of the corresponding merchandise, not a shop channel system, a remote controller, or a TV screen, by directly accessing a merchant server through a web page or by operating a smartphone in which a purchase page is activated, There is an effect that a product can be purchased.

 In addition, a broadcast display device including a TV or a broadcast receiving device including a set-top box can purchase a product matched with a unique number displayed on a TV using a smart phone using a telephone communication network or the Internet even when the broadcast receiving device is disconnected from the Internet .

BRIEF DESCRIPTION OF THE DRAWINGS The accompanying drawings, which are incorporated in and constitute a part of the specification, illustrate preferred embodiments of the invention and, together with the description, serve to further the understanding of the technical idea of the invention, Should not be interpreted.
1 is a diagram illustrating an overall configuration of an electronic commerce operation system using a shop channel service according to the present invention.
2 is a configuration diagram of an embodiment in which a broadcast receiving apparatus and a shop channel service server are connected to each other through a network to execute shop channel information in an electronic commerce operating system using a shop channel service according to the present invention.
3 is a block diagram of an embodiment in which a broadcast receiving apparatus and a shop channel service server execute shop channel information only by receiving satellite data without a network connection configuration in an electronic commerce operating system using a shop channel service according to the present invention.
4 is a diagram illustrating a connection configuration of a broadcast display apparatus connected to a broadcast receiving apparatus in an electronic commerce operating system using a shop channel service according to the present invention.
FIG. 5 is an exemplary diagram illustrating an example in which shop channel information is realized in relation to a main broadcast being viewed by a viewer's remote control selection in an electronic commerce operating system using a shop channel service according to the present invention.
FIG. 6 is a diagram illustrating an example of processing shop channel information by a broadcast receiving apparatus that receives a broadcast signal transmitted from a satellite in an electronic commerce operating system using a shop channel service according to the present invention.
7 is a diagram illustrating an example of processing shop channel information by a broadcast receiving apparatus that receives a broadcast signal transmitted to a network unit in an electronic commerce operating system using a shop channel service according to the present invention.
FIG. 8 is a diagram illustrating an example of a shop channel screen in which shop channel information is displayed in a broadcast display apparatus in an electronic commerce operating system using a shop channel service according to the present invention.
9 is a diagram illustrating an example of a screen configuration in a shop channel screen in which shop channel information is displayed on a broadcasting display device in an electronic commerce operating system using a shop channel service according to the present invention.
FIG. 10 shows an example in which shop channel information is displayed on a broadcasting display device in an electronic commerce operating system using a shop channel service according to the present invention. In the screen configuration of FIG. 9, Fig.
FIG. 11 illustrates an example in which the shop channel information is displayed on the broadcast display device in the electronic commerce operating system using the shop channel service according to the present invention. In the screen configuration of FIG. 9, Fig. 8 is an illustration of an embodiment.
FIG. 12 shows an example of displaying shop channel information in a broadcast display device in an electronic commerce operating system using a shop channel service according to the present invention. In FIG. 12, FIG. 8 is an example of a screen for providing connection information in numbers and special characters; FIG.
FIG. 13 illustrates an example in which the shop channel information is displayed on the broadcasting display device in the electronic commerce operating system using the shop channel service according to the present invention. In this example, information on the main broadcasting viewed on the screen of the broadcasting display device, FIG. 2 is a diagram illustrating an example of a screen in which a selection menu of FIG.
FIG. 14 illustrates an example in which shop channel information is displayed on a broadcast display device in an electronic commerce operating system using a shop channel service according to the present invention. In FIG. 14, FIG. 8 is an explanatory diagram illustrating an example of a process of inputting numbers and special characters to a mobile terminal so that a smartphone can easily connect to relevant information using a call function using connection information;
15 is a diagram illustrating an overall configuration of an electronic commerce operation system using a shop channel service according to the present invention.
16 is a flowchart of an electronic commerce method using an electronic commerce operation system using a shop channel service according to the present invention.
FIG. 17 is a block diagram illustrating a configuration of an electronic commerce operating system using a shop channel service according to the present invention, in which a user accesses a purchase site through a smart phone and purchases a product.
18 is a flowchart showing an electronic commerce method using the system of Fig.
Figs. 19 to 23 are illustrations for explaining the electronic commerce method of Fig. 18. Fig.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. However, the detailed description of known functions and configurations incorporated herein will be omitted when it may unnecessarily obscure the subject matter of the present invention.

The e-commerce operation system using the shop channel service according to the present invention is a system in which when a viewer watches a broadcast program such as a drama, a sports game, an art, a culture, or a news program, channel broadcast program.

In particular, when a specific button, for example, a button (#) is pressed on the remote controller 13 owned by the viewer, the program is switched to a 'shop channel broadcasting program' related to the broadcasting program viewed by the viewer, Shop channel information 'can be displayed. The shop channel information may include various auxiliary information related to the broadcast program being watched. Accordingly, the viewer can view the shop channel broadcasting program through the broadcasting display device 12 such as a TV or a monitor and easily obtain the displayed shop channel information as if he / she presses a specific button on the remote controller 13 to watch the other broadcasting program .

Hereinafter, 'main broadcast', 'watching program', and 'watching broadcast program' may refer to a program that is being broadcast on any TV channel and is being watched by the current viewer.

In addition, 'smart phone', 'mobile (portable) terminal' or 'mobile (portable) electronic device' can access the server through the internet network or the telephone network by pressing corresponding unique number of the product provided on the screen of the shop channel An electronic device capable of transmitting a signal, receiving information of the product from the server, and connecting to the URL of the purchase site to proceed with the purchase.

In addition, when a specific button, especially a shop button, of a remote controller is pressed during the broadcasting of the broadcast, the 'shop channel broadcasting program' or the 'shop channel' may transmit various auxiliary information including a cast, a plot, Can be referred to. This program can be viewed by pressing one or two or more buttons on the remote control. Hereinafter, the specific button of the remote controller can be unified by using a shop (#) button as an example.

Also, the 'shop channel information' is information of the cast, place, story, turn, next time, broadcasting programs related to the broadcast, props or devices, clothing or jewelry provided in the 'shop channel program' , A PPL, an advertisement product, and the like. In addition, the 'shop channel information' may further include at least one of play information of a predetermined moving picture related to the broadcast, guide information for purchasing a product through a mobile electronic device, and connection information of a predetermined Internet.

<System>

As shown in FIGS. 1 to 16, the electronic commerce operation system using the shop channel service according to the present invention includes a broadcast transmission system 10 for transmitting broadcast information to any one of satellite, terrestrial, network, IPTV, A broadcast receiving apparatus 20 that receives broadcast information from the broadcast transmission system 10 and a display such as a TV or monitor that displays broadcast information transmitted from the broadcast receiving apparatus 20 or a screen of a portable electronic apparatus And a broadcast display device (12). The remote controller 13 may further include a remote controller 13 for transmitting the selection information of the viewer to the broadcast receiver 20 and outputting the selected information to the broadcast display device 12. [ The remote controller 13 is generally applicable to a TV, a TV monolithic monitor, a computer, and the like.

The broadcast transmission system 10 is a general system capable of transmitting broadcast information through a satellite wave, a terrestrial wave, a cable, and the like, and can use ordinary ones.

The broadcast receiving apparatus 20 is connected to a satellite antenna, a terrestrial antenna, a wired or wireless facility for network connection, and the like. The broadcast receiving apparatus 20 receives broadcast information from the broadcast transmitting system 10, And transmits the broadcast information to the display device (12).

The broadcast receiving apparatus 20 may be, for example, a set top box of each home. Also, the broadcast receiving apparatus 20 may be configured to detect a selection information signal of a specific button of the remote controller 13 and switch to a specific channel such as a shop channel. For example, the broadcast receiving apparatus 20 analyzes the information of main broadcasting being output from the broadcasting display device 12 when it is discriminated from the remote controller 13 as the selection information signal of the shop (#) button, The information of the related shop channel may be stored in the receiver storage 21 to search for information. When the information of the shop channel related to the broadcast is stored in the broadcast receiving apparatus 20, the shop channel information may be transmitted to the broadcast display apparatus 12 and output.

The broadcast receiving apparatus 20 includes a receiving apparatus storage unit 21, a broadcasting signal processing unit 22, a remote control signal analyzing unit 23, a broadcasting display signal transmitting unit 24, a shop channel selecting / determining unit 25, A channel information execution unit 26, a broadcast information analyzer 27, a shop channel presence / absence search unit 28, a shop channel information reading unit 29 and a shop channel information display signal processing unit 30 .

The receiving device storage unit 21 may store the shop channel information transmitted from the shop channel service server 40 to the broadcast receiving apparatus 20 through the broadcasting transmission system 10 or the network 11. [ In addition, the receiver storage unit 21 can receive and store the selection information related to the shop channel selected by the viewer by pressing any button on the remote controller 13. [

The broadcast signal processing unit 22 processes the broadcast signal transmitted from the broadcast transmission system 10. Particularly, the broadcast signal processing unit 22 performs signal processing for viewing information of main broadcasts in a plurality of channels, and the signal processing includes processing of a satellite broadcast signal, processing of a terrestrial broadcast signal, broadcast signal processing such as IPTV, The processing of a broadcast signal through a network, and the like. A detailed description of a general broadcast signal processing technique will be omitted. The broadcast signal processing unit 22 analyzes the control signal of the broadcast receiving apparatus 20 included in the broadcast signal transmitted from the broadcast transmission system 10 and the analog / digital data signal, To the receiving device storage unit 21 and store the received data. The control signal, the signal analysis of the analog / digital data, and the storage in the storage unit can be applied to generally known technologies, and the description of this technology will be omitted.

The remote control signal analyzing unit 23 analyzes the selection information of the viewer received from the remote controller 13. [ The remote control signal analyzing unit 23 can determine the selection information corresponding to the button of the remote controller 13 pressed by the viewer. For example, the remote control signal analyzer 23 can determine whether a selection information signal of a predetermined button is included for switching the shop channel. At this time, a general technology used in a TV or a variety of remote controllers can be applied to a remote control signal discrimination technique, and a detailed description of the technology will be omitted. In addition, the change of the shop channel can be preset with the specific button of the remote controller 13. [ Here, the specific button may be any one of a number button or a symbol button in the remote controller 13, may be set as a shortcut button, may be additionally installed, or may be configured to generate a signal by pressing a short or long key It is possible.

The broadcast display signal transmitting unit 24 transmits the broadcast information analyzed by the remote control signal analyzing unit 23 to the broadcast display device 12. The broadcast display signal transmitting unit 24 may transmit the broadcast information selected by the viewer among the broadcast signals received by the broadcast transmission system 10 to the broadcast display device 12 and output the broadcast information. Also, the broadcast display signal transmitting unit 24 may receive the information of the shop channel in the shop channel information display signal processing unit 30, and transmit the information to the broadcasting display unit 12. At this time, a technique for transmitting and outputting a broadcast signal can be applied to a commonly used technique, and a detailed description of the technology will be omitted.

The shop channel selection / determination unit 25 determines whether the signal for the specific button received by the remote control signal analysis unit 23 is the shop channel selection information.

More specifically, the shop channel selection / discrimination unit 25 receives the selection information signal for the specific button discriminated by the remote control signal analyzer 23, and when discriminated as the selection information for the shop channel, It is possible to switch the signal of the specific button selected by the viewer to the selection information of the shop channel corresponding to the broadcast program. The shop channel selection and determination unit 25 may exclude the remote control signal analysis unit 23 and directly receive selection information generated by the specific button of the remote controller 13 corresponding to the shop channel selection information.

The shop channel information execution guide unit 26 transmits the guide information on whether or not the shop channel is output to the broadcast display signal transmitting unit 24. The shop channel information execution execution unit 26 determines whether or not the shop channel selection information is selected by the shop channel selection and determination unit 25 as selection information of the shop channel, To be transmitted to the broadcast display signal transmitting section 24 so that the guide information for conducting the search of the channel information is output from the broadcast display device 12. [

The broadcast information analyzer 27 analyzes the information of the main broadcast outputted from the broadcast display device 12. [ The present broadcast information analyzing unit 27 displays the guide information on the search of the shop channel information on the broadcast display device 12 by the shop channel information execution guide unit 26, (Or OK) is selected, the information of the main broadcast outputted from the broadcasting display device 12 can be analyzed.

In more detail, in order to analyze or search information about whether or not a predetermined shop channel is organized, a broadcast program currently being watched by a viewer is analyzed to determine which broadcast program is being broadcast. Of course, there are a variety of broadcast programs that are outputted for each of a plurality of channels, and each channel is output by time. That is, a plurality of broadcast programs are outputted in one channel on a time basis, and even in the case of one broadcast program, a plurality of channels can be outputted in different time zones. For example, some broadcast programs may be output on two or more channels, or one broadcast program may be output on different channels at different times.

In addition, one or a plurality of shop channels may be provided in one broadcast program. Therefore, it is possible to organize a broadcast so that a shop channel is provided for each of a plurality of broadcast programs to be viewed by broadcast time period and channel. Can be provided through various combinations according to the broadcast environment. That is, a shop channel may be organized for all broadcast programs, or a shop channel may be organized for only selected broadcast programs. Therefore, in order to judge whether or not the shop channel is organized in the main broadcast which is being watched, guide information about the search of the shop channel information is output from the broadcast display device 12, and the viewer selects the guide channel information, (Or OK) of the broadcast program is selected, the information of the broadcast program output from the broadcast display device 12 may be analyzed.

The shop channel presence / absence search unit 28 searches whether the shop channel associated with the broadcast being viewed is stored in the receiver storage unit 21. When there is a shop channel associated with the broadcast, a signal for the next operation is generated so that the corresponding shop channel is displayed on the screen of the broadcast display device 12. If there is no shop channel, It may indicate that there is no shop channel on the screen.

The shop channel information reading unit 29 reads the shop channel information from the receiving device storage unit 21 upon receiving a signal indicating that the shop channel information related to the broadcast is stored in the receiving device storing unit 21.

The shop channel information display signal processing unit 30 transmits all the detailed information of the shop channel read by the shop channel information reading unit 29 to the broadcast display signal transmitting unit 24. Thereafter, when the broadcast display signal transmitting unit 24 transmits the broadcast signal to the broadcast display device 12 again, the viewer can watch the shop channel.

The receiving apparatus storage unit 21 includes a broadcasting information storage unit 211 for storing broadcasting information transmitted from the broadcasting transmission system 10, a remote control receiver for storing selection information of the viewer transmitted from the remote controller 13, And a shop channel information storage unit 213 for storing information of the shop channel transmitted from the shop channel service server 40 connected to the broadcast transmission system 10 or the network 11 . If the user wishes to view the shop channel while watching the broadcast, the shop channel information storage unit 213 reads the information of the shop channel and outputs the read information to the screen of the broadcast display device 12.

The shop channel information storage unit 213 stores a character storage unit 2131 for storing character information, an image storage unit 2132 for storing image information, a moving image storage unit 2133 for storing moving image information, A mobile product information storage unit 2135 for storing information on a mobile product, and a link storage unit 2136 for storing Internet link information. This is for storing one or more contents included in the information of the shop channel. For example, it may store character information, image information, guide information of this broadcast, character transmission information, connection information of picture display, play information of a movie, execution information , Connection information of other broadcasts, guide information of mobile commodity purchase, and link information of the Internet. Various storage units for storing the respective pieces of information can be provided. Connection information of various contents such as character information, moving picture information, picture information, and the like can be read in each storage unit and output to the broadcasting display device 12. An example related to this is shown in Figs. Of course, it may also include various other storage units as needed.

On the other hand, the broadcast display device 12 is a device for outputting shop channel information of a shop channel as well as a broadcast program, and may be provided with a display such as a TV, a monitor, or a screen of a portable electronic device.

The broadcast display device 12 can be configured to be able to check and select shop channel information including various guide information through a plurality of detailed windows displayed on a part of the screen in the full screen in the shop channel broadcast program.

Herein, any one of the detailed windows can provide guide information on the broadcast of the shop channel information. If a portion where such predetermined guide information is displayed is selected, the guide information data can be read and output to the full screen or the detailed window. Here, the guide information may include various ancillary information including information about a character appearing in the broadcast, place information, props or devices, explanation information about clothing or accessories, and the like.

Also, any one of the detailed windows may provide the predetermined moving picture play information among the shop channel information. When a portion in which the predetermined moving picture play information is displayed is selected, the corresponding moving picture data can be read and output to the full screen or the detailed window. This video is related to the broadcast, and includes the previous broadcast video, the video of the previous major scene of the broadcast, the interview video of the characters of the broadcast, the video shot related to the broadcast, Or may be a moving picture included in the channel information. Of course, the moving picture may be a stored moving picture including another broadcasting channel or a movie or a drama.

In addition, any one of the detailed windows can provide advertisement information among the shop channel information. When a portion in which the advertisement information is displayed is selected, the advertisement information data may be read and then output to the full screen or the detailed window. This advertisement information may be an advertisement contracted in connection with the broadcast, advertisement for a props in the broadcast, and the like.

One of the detailed windows can provide connection information of another broadcast channel among the shop channel information. If a portion of the connection information of another broadcast is displayed, other broadcasts related to the broadcast can be viewed. For example, when viewing KBS1, the connection information of the other broadcasting can provide selection information to watch related broadcasts such as KBS2, KBS drama, KBS Joy, KBS WORLD, KBS N Life, KBS N sports, have.

In addition, any one of the sub-windows may provide the guide information of the mobile commodity purchase among the shop channel information. As an example of this detail window, the unique number assigned to the product, the URL link address, and the product product number in the online shopping mall may be exposed as shown in FIG. Here, at this time, there may be some inconvenience to switch to a separate shopping mall.

Accordingly, if a unique number of the product exposed on the screen of the screen display device 120 is input to a smart phone or a mobile electronic device (hereinafter, it is unified with a smart phone) and then a telephone connection is made, To be connected to the shopping-only seller server. Then, the shopping mall, the homepage, the purchase page, and the connection information (e.g., link connection information) provided by the seller server are output to the screen of the smartphone, and the purchase procedure is performed through the screen. Here, the seller server may be a server constructed by a seller, or a server constructed by a broadcaster. A detailed description thereof will be described later.

And any one of the detailed windows may provide predetermined Internet connection information among the shop channel information. You can display the Internet screen by selecting the part where this Internet connection information is displayed. Such as the Internet connection information, the home page of this broadcast, the viewer's bulletin board, the search connection of the cast, and the like.

As described above, the shop channel information including the guide information of various contents can be provided through the detailed windows of a part of the entire screen when watching the shop channel program. In other words, the present broadcast provided by Sky Life provides the broadcasts through more than 200 channels, and individual channel information related to the broadcasts can be provided through the shop channel. For example, as of 2016, SkyLife has 226 channels of Platinum HD. In this case, when 226 pieces of 226 pieces of information are provided to 226 pieces of a separate channel providing information for each piece of information, a total of 452 pieces of broadcasting channels are served. Therefore, viewers can search for desired broadcasting contents by providing too many channels It is not only difficult, but it can also be cumbersome to find one. Accordingly, in the present invention, when the present broadcasting channel is provided with 226 channels, a shop channel linked with the main broadcasting channel is provided instead of a separate channel for each main broadcasting channel, so that only broadcast channels currently serviced are searched and viewed, It is possible to enjoy the broadcast and to easily receive the shop channel information by simply clicking predetermined preset buttons including the shop (#) button of the remote controller 13 while viewing the broadcast.

On the other hand, the shop channel service server 40 arranges and stores the edited shop channel information in association with the broadcast, and transmits the edited shop channel information to the broadcast receiving apparatus 20 through the broadcast transmission system 10 or the network 11. The shop channel service server 40 may include a server storage unit 41, a shop channel information organization unit 42, and a terminal signal processing unit 43.

The shop channel information organizing section 42 is configured to organize the shop channel information corresponding to the broadcast.

The server storage unit 41 is configured to store the shop channel information organized in the shop channel information organizing unit 42. [

The terminal signal processing unit 43 broadcasts content information corresponding to the shop channel information through the broadcasting transmission system 10 or the network 11 according to the request information requesting the content information of the shop channel information from the broadcast receiving apparatus 20 To the receiving apparatus 20.

Accordingly, when a request for a shop channel program is received from the broadcast receiving apparatus 20, the server storing unit 41 reads the request and transmits the read request to the broadcast receiving apparatus 20.

<Operation method>

The electronic commerce method using the electronic commerce operating system using the shop channel service according to the present invention will be described with reference to FIG.

First, a shop channel information organizing step (S10) for creating, organizing and storing shop channel information is performed. The shop channel information forming step S10 creates and stores shop channel information matched with respect to a broadcast program of all or a part of channels in the shop channel service server 40 and transmits the shop channel information to the broadcasting transmission system 10 or the network 11, So that the broadcast information can be generated by matching one program with the corresponding shop channel information.

More specifically, the shop channel information formation step S10 receives various guide information on the shop channel information, that is, content contents from a related party of the broadcast program. The layout of the screen output for these contents is a basic layer for the entire screen, and it is possible to select the positions of detailed sublayers for displaying the contents on the base layer. In addition, it is possible to arrange and edit individual contents provided for each selected sublayer. Through this arrangement and editing process, corresponding shop channel information for a certain broadcast is generated. The generated shop channel information is transmitted from the shop channel service server 40 to the broadcast transmission system 10 and edited to connect the broadcast channel with the broadcast channel of the shop channel information in the broadcast transmission system 10 have. At this time, the broadcasting transmission system 10 can be configured to enable connection editing between the main transport and the shop channel broadcasting, in addition to the function of simply broadcasting broadcasting. In addition, the shop channel service server 40 may be configured to receive the broadcast information and to edit the shop channel broadcast.

Next, the broadcast transmission system 10 transmits a broadcast, and the broadcast reception apparatus 20 receives the broadcast and outputs the broadcast received from the broadcast display apparatus 120. The broadcast broadcast-view step S20 is performed. Of course, broadcasts transmitted from the broadcast transmission system 10 may include a shop channel broadcast in addition to the broadcast. At this time, the shop channel broadcasting can be created, edited and stored in the shop channel service server 40 as described above. In addition, the viewer can select a channel to be viewed by pressing a button of the remote controller 13, and the broadcast can be output from the broadcast display device 12 through the selected channel.

Finally, if it is determined that the selected information is the selection information generated by pressing the button (#) by pressing the button of the remote controller 13 in the broadcast receiving apparatus 20, information of the main broadcasting being viewed is analyzed, The shop channel information display step S30 is performed so that the related shop channel is searched and output from the broadcast display device 12. [

Hereinafter, the process performed in the step S30 of displaying the shop channel information from reception to output of the selection information on the shop channel will be described in detail. The shop channel information display step S30 may be performed in the broadcast receiving apparatus 20.

The shop channel information display step S30 includes a remote controller selection information storage step S31, a shop channel selection information determination step S32, a shop channel information execution guide step S33, a main broadcast information analysis step S34, A search step S35, a shop channel information reading step S36 and a shop channel information display execution step S37.

First, a remote controller selection information storage step S31 for storing selection information of the viewer transmitted from the remote controller 13 in the receiver storage 21 is performed.

Next, the remote control signal analyzing unit 23 determines whether the selection information of the specific button is included. If the selection information of the specific button is determined by the shop channel determination unit 25 as the selection information of the shop channel, And a discriminating step S32 is performed. More specifically, the remote control signal analyzer 23 determines whether the selection information generated by the selection of the shop (#) button is included in the selection information received from the remote controller 13, for example. If it is included, the remote control signal analyzer 23 receives the selection information corresponding to the shop (#) button, and the shop channel selection determiner 25 determines whether the broadcast is output through the broadcasting display device 12 And if it is output, it can determine that the selection information of the received shop (#) button is the shop channel selection information.

Next, a shop channel information execution guide step S33 for transmitting guide information on whether or not a shop channel is output to the broadcast display device 12 to the broadcast display signal transmitting unit 24 in the shop channel information execution guide unit 26, . In step S32, if it is determined that the viewer has selected the shop channel by pressing the shop button (#), it is determined whether the shop channel information is stored in the receiving device storage unit 21 Guidance information on the search execution can be transmitted to the forwarding display signal transmitting unit 24. [

Therefore, a guide screen is displayed on the screen of the broadcast display device 12 to determine whether to perform the search process of the shop channel information, and the viewer selects a response signal using the remote controller 13 or the like. The selected response signal is transmitted from the remote controller 13 to the broadcast receiving apparatus 20 and discriminates whether or not the search process of the shop channel information related to the main broadcast which is viewed by discriminating the response signal of the remote controller 13 is performed.

Next, the broadcast information analyzing unit 27 performs a broadcast information analyzing step (S34) for analyzing the information of the main broadcast outputted from the broadcast display device 12. In this step S34, when the viewer selects OK (or OK) according to the guide information on the search of the shop channel information output to the broadcast display device 12, The information of the broadcast can be analyzed.

That is, guide information about the search of the shop channel information is outputted from the broadcast display device 12 so as to judge whether or not the shop channel is organized in the main broadcasting being viewed, and when the viewer confirms (or OK) The main broadcasting information analyzing unit 27 may analyze the information of the main broadcasting outputted from the broadcasting display device 12. [

Next, a shop channel presence search step (S35) is performed to search the shop channel presence / absence search section (28) for the existence of a shop channel in relation to the analyzed broadcast. If the shop channel presence detector 28 determines that the shop channel related to the broadcast is present in the receiver storage 21 in the broadcast information analyzing step S34 in this step S35, It is possible to display on the screen of the broadcast display device 12 that the shop channel is not organized.

Next, when the shop channel associated with the broadcast is stored in the receiver storage unit 21, the shop channel information reading unit 29 reads the shop channel information to perform a shop channel information reading step S36. If it is determined in step S36 that the shop channel information related to the main broadcasting is stored in the receiving device storage unit 21 in the shop channel presence search step S35, the shop channel information reading unit 29 transmits the shop channel information to the shop channel information reading unit 29 And can read from the receiving device storage unit 21.

On the other hand, the receiving apparatus storage unit 21 may receive and store all the information from the shop channel service server 40 in advance, and may receive and store the receiving information in real time upon receipt of the signal of the remote controller 13. In addition, the broadcast receiving apparatus 20 may be configured to exclude the receiving apparatus storage unit 21, access the shop channel service server 40 in real time, receive all the information in real time, and output the information to the broadcasting display apparatus 12 It is possible.

Finally, the shop channel information display signal processing unit 320 transmits information on the shop channel that has been read to the broadcast display signal transmitting unit 24, and displays the shop channel information to output the shop channel to the broadcast display apparatus 12 Step S37 is performed. In this step S37, all information including the learer information and content information of the shop channel read in the shop channel information reading step S36 is transmitted to the broadcast display signal transmitting unit 24, and the broadcasting display signal transmitting unit 24 to be output from the broadcast display device 12.

Hereinafter, the step of performing the shop channel information display step S37 in which the information on the shop channel is outputted to the broadcast display device 12 will be described in detail.

The shop channel information display step S37 includes a shop channel base layer display step S371, a shop channel sublayer display step S372, and a shop channel content display step S373.

First, a shop channel base layer display step S371 for displaying a base layer on the broadcast display device 12 is performed. At this step S371, the base layer information on the information display of the shop channel to be outputted to the broadcasting display device 12 is outputted to the broadcasting display device 12 while performing the frame out process for the main broadcasting which is being viewed . In other words, the output of the broadcast program output through the entire screen of the broadcast display device 12 is stopped, and the base layer frame for the entire screen is output from the transceiver 20 to the broadcast display device 12 ) And output it to the screen. Of course, the displayed state of the base layer is very short, so the viewer may not notice.

Next, a shop channel sub-layer display step S372 is performed in which the position information of the sub-layer is analyzed and corresponding sub-layers are output on the base layer. In this step S372, location information of sublayers, which is a window in which one or more contents included in the shop channel are outputted, can be analyzed and the sublayers can be arranged at corresponding positions of the base layer. For example, one shop channel may output one content on one screen, in which case one sublayer may be output to one base layer. As another example, one shop channel can output each content to a plurality of screens. In this case, a plurality of sublayers divided into one base layer can be arranged at corresponding positions.

Next, a shop channel content display step S372 for outputting contents designated respectively to the sublayers thus arranged is performed.

Hereinafter, the step of displaying the shop channel contents (S373) will be described in detail.

The shop channel content display step S373 may include a character display step S3731, an image display step S3732, and a complex information display step S3733.

The character display step S3731 can output the character information stored in the character storage unit 2131 while being associated with the broadcast in the shop channel. For example, character information related to the broadcast can be provided on one full screen. In this case, one sublayer is positioned on one base layer, and character information can be output on the sublayer . As another example, a plurality of different character information may be divided and output, and in this case, a plurality of sublayers may be arranged on one base layer, and corresponding character information may be output on the plurality of sublayers . In an embodiment, it is possible to provide information about the current broadcast, description of the broadcast, plot, person setting, actor information, and the like on a plurality of sublayers.

The image display step S3732 may output the image information stored in the image storage unit 2132 while being related to the broadcast in the shop channel. For example, a single image associated with the broadcast can be provided on one full screen, in which case one sublayer is located on one base layer and one image on the sublayer is output can do. As another example, a plurality of images may be divided and output, and in this case, a plurality of sublayers may be arranged on one base layer, and corresponding image information may be output on the sublayers.

In the compound information display step S3733, the guide information related to the broadcasting broadcasted in the shop channel, the text transmission information, the connection information of the picture display, the play information of the moving picture, the execution information of the advertisement display, Information and link information of the Internet can be output.

As described above, the character information and the image information stored in the content storage unit including the moving image storing unit 2133, the mobile merchandise information storing unit 2135 and the link storing unit 2136, When a plurality of guide information such as a product purchase guide and an Internet connection is to be provided on one screen in a shop channel, a plurality of sublayers set for each content are positioned on one base layer, Contents can be output. The screen thus selected can be seen in Figs. 8, 9, 12 and 13.

Meanwhile, FIG. 10 shows an example in which event information or coupon information can be received on a smartphone when a viewer's own smartphone number is input when there is an event related to the broadcasting being watched.

In addition, FIG. 12 shows the contents of the mobile commodity purchase guide information on the TV, that is, on the screen of the broadcast display device 12, when the user wants to purchase the product of the broadcast.

For example, a shop channel is displayed on the screen of the broadcast display device 12 so that a wired or wireless telephone number, a unique number, or a virtual connection number of the product is exposed along with guide information (images, characters, etc.) A viewer can enter a wired or wireless phone number, a unique number, or a virtual connection number on a smartphone in the same way as a regular phone connection, and send a call button (or a specific button, including a "#" The user can access the shop channel service server 40 through the Internet network or the telephone communication network. Then, the purchase information of the product corresponding to the unique number is output from the shop channel service server 40 on the smartphone screen, and the product can be easily purchased through the screen.

That is, the broadcast information in the broadcasting-broadcasting step S20 or the shop channel information in the shop channel information display step S30 is displayed on the broadcasting display device 12 and the product corresponding to the broadcasting information or shop channel information The virtual connection number corresponding to the corresponding product is displayed on the broadcasting display device 12 and the virtual connection number inputted to the user's mobile terminal is transmitted from the mobile terminal to the shop channel service server 40, And displaying the goods information on the screen of the mobile terminal after the goods information corresponding to the virtual connection number is transmitted from the service server 40 to the mobile terminal.

As another example, the wired or wireless telephone number, the unique number, or the virtual connection number is output along with the product exposed on the screen during the viewing of the broadcast, and this number is input to the smartphone and the call button (or the ' A specific button including a '*' button or a connection button) is connected to the shop channel service server 40 via the Internet network or the telephone communication network. Then, the shop channel service server 40 outputs the merchandise information corresponding to the unique number to the screen of the smartphone, and can review or purchase the merchandise through the screen. In this way, guide information about the product can be directly exposed on the screen as subtitles or images while watching the broadcast without selecting a separate shop channel, and the guide information is input to the smartphone, displayed on the screen, It is possible.

<Examples>

17, the electronic commerce operating system using the shop channel service according to the present invention is configured such that a product exposed to the screen of the broadcast display device 12 can be purchased using the smartphone 14 . Here, the smartphone 14 is a mobile terminal (or a portable terminal), and represents electronic devices capable of making calls, accessing the Internet, transmitting / receiving data, searching for goods, and purchasing goods.

The smart phone 14 is a terminal capable of wireless data communication, in particular, a mobile communication terminal capable of receiving wireless Internet contents. In this embodiment, a WAP phone using a WAP which is becoming a standard for wireless Internet can be used.

The seller server 50 is a server provided by the merchants of the merchandise to provide information for purchasing the merchandise to viewers who are connected using the smartphone 14, that is, prospective buyers.

The seller server 50 is connected to a dial-up server 51 or an Internet network that handles a telephone connection from the smartphone 14 and a smart phone 14 connected via a dial-up server 51 or the Internet, And an Internet server 52 that transmits an automatic activation signal and provides purchase information contents to the smartphone 14 connected via the Internet browser. Here, the dial-up server 51 includes a dial-up server having a number for a fixed-line telephone and having to be assisted by a separate mobile communication provider for connection with the mobile terminal, and a telephone number for a telephone number And a dial-up server connected to the smart phone 14 directly.

The e-commerce operating system using the shop channel service according to the present invention configured as described above can transmit the wired or wireless phone number, the unique number, or the virtual connection number corresponding to the product exposed on the screen of the broadcast display device 12 to the smart phone 14 And then accesses to the seller server 50 by using an Internet network or a telephone communication network by pressing a call button or a connection button or by using an Internet network through application or URL connection, Can be configured.

A step S40 of purchasing a product using the electronic commerce operating system using the shop channel service will be described with reference to FIGS. 18 to 24. FIG.

First, the unique number of the product is input to the smartphone 14 (S41). At this time, the viewer can view the products exposed on the shop channel or the broadcasting through the broadcasting display device 12, and input the corresponding unique number matched to the desired product to the smartphone 14.

19, when the main broadcast of the channel 9 and the channel 11 is being output to the broadcast display device 12, a part of the screen and a corresponding unique number or a unique number (for example, Quot; purchase page &quot; or &quot; purchase page in the salesperson home page &quot;

20, when a shop channel related to the channel 9 or the channel 11 is being output to the broadcast display device 12, the goods and their corresponding numbers, purchase pages and corresponding unique numbers are exposed can do.

The unique number of the exposed product can be input to the smartphone 14. At this time, the unique number may be input to the dial pad for the telephone call of the smartphone 14 or may be input to the dial pad outputted from the activated application.

Here, a special character of the shop (#) or asterisk (*) displayed next to the channel number may refer to the corresponding channel. At this time, a number of special characters including a shop (#) or an asterisk (*) may refer to each corresponding channel number, or may refer to a 'commodity' or a 'purchase page'.

As shown in FIG. 20, the unique number may be a (channel number) + (special character including # or *) + (serial number), a wired phone number form 02-0000-0000, 010-0000 -0000 type. In addition, it may be a general form of various types of serial numbers, special characters and channel numbers, or a mixture of two or more types. For example, if the unique number is' 9 * 1 ', the first item of' 9 ', the first item of' 6 &amp; cir &amp;# 2, the second purchase page of channel 6 &apos;

Next, an access signal is transmitted to the seller server 50 of the corresponding product by pressing the unique number of the product (110). For example, after inputting a unique number '9 * 1' to the smartphone 14 and pressing a predetermined button including a call button (or a '#' button or a '*' button) (50).

For example, when using the telephone call function of the smartphone 14, '9 * 1' may be input to the dial pad and the call button may be pressed to transmit the connection signal to the seller server 50 through the telephone communication network. At this time, the connection signal can be transmitted through the carrier network of the mobile communication provider and the PSTN.

As another example, when using the Internet network in the smartphone 14, a pre-installed application is activated to input '9 * 1' to the output dial pad, and a pre-set It is possible to transmit an access signal to the seller server 50 using an Internet network by pressing a specific button.

Next, the seller server 50 transmits the purchase information of the goods to the smartphone 14 (S43). The dial-up server 51, which has received the connection signal from the smart phone 14, transmits the dial-up connection from the smart phone 14 to the Internet server 52. The Internet server 52 transmits data including a signal for automatically activating the Internet browser and a URL of the Internet server 52 and data for application installation and execution so that the smartphone 14 can access the smartphone 14 ). This transmission process may proceed in the reverse of the process for the smartphone 14 to connect to the dial-up server 51. Briefly, when the Internet server 52 transmits a signal for automatically activating the above-described Internet browser to the dial-up server 51, the dial-up server 51 transmits the signal transmitted from the Internet server 52 to the PSTN and To the smartphone 14 through the carrier network. The connection signal of the smartphone 14 is directly transmitted to the Internet server 52 through the Internet network while excluding the dial-up server 51, and the Internet server 52 transmits the above- (14).

For example, as shown in FIG. 21, URL information of the product 1 or data for installing and executing the application 1 can be transmitted to the corresponding smartphone 14, '6 # 2' The URL information of the store 1 or the data for installation and execution of the application 1 can be transmitted to the corresponding smart phone 14 and the URL information of the product 2 or the data for installation and execution of the application 1 can be transmitted to the smart phone 14 To the corresponding smartphone 14.

In addition, the Internet browser automatic activation signal, the URL information of the Internet server 52, and the application installation and execution signal may be transmitted in the data transmitted at any specific layer on the wireless data transmission protocol. For example, in the case of wireless Internet using WAP, a WAP architecture includes a WAE layer for setting an application environment, a WSP layer for establishing a session, a WTP layer for supporting a transmission protocol, a WTLS layer A WDP layer for supporting data transmission, and a Bearer for supporting services according to each communication method. In this case, the data transmitted from any one of the layers includes an Internet browser automatic activation signal, URL information, Installation and execution signals.

If the application is not installed in advance in the smartphone 14 before the input step S41 or if the application is not installed in advance, the smartphone 14 may receive the related data of the application in the transmission step S43, have.

Next, the Internet browser displayed on the screen of the smartphone 14 is activated, and the Internet browser 52 having the URL is accessed (S44). Here, the smartphone 14 receives the data including the Internet browser automatic activation signal, the URL information, and the application installation and execution signal from the seller server 50 and receives a mode for using the Internet network or the wireless Internet (for example, a WAP mode The user can access the Internet server 52 having the URL by separating the data from the Internet browser layer and activating the Internet browser. At this time, if the smart phone 14 is in a voice mode for telephone conversation, it can switch to a mode for using the Internet or a wireless Internet (e.g., a WAP mode).

Finally, the smartphone 14 connected to the Internet server 52 purchases the corresponding product (S45). The smartphone 14 connected to the Internet server 52 can access the homepage for selling the corresponding product in the WAP mode or the purchase page in the homepage through the activated Internet browser. Thus, the merchandise can be purchased from the smartphone 14 in which the homepage or the purchase page is activated.

In this way, it is possible to directly purchase the merchandise to be purchased through the smart phone 14 or purchase page in the homepage, separately from the shop channel service, using the merchandise provided in the shop channel and the unique number of the merchandise. In addition, even when the broadcast receiving apparatus 20 including the TV connected directly to the Internet or the set-top box is disconnected from the Internet, The product can be purchased.

As described above, those skilled in the art will appreciate that the present invention may be embodied in other specific forms without departing from the spirit or essential characteristics thereof. It is therefore to be understood that the above-described embodiments are to be considered in all respects as illustrative and not restrictive. The scope of the present invention is defined by the appended claims, rather than the detailed description, and all changes or modifications derived from the meaning and scope of the claims and equivalents of the claims are to be construed as being included within the scope of the present invention do.

10: Broadcasting transmission system 11: Network
12: broadcast display device 13: remote control
14: Smartphone
20: broadcast receiving apparatus 21: receiving apparatus storing section
22: Broadcast signal processing unit 23: Remote control signal analysis unit
30: Shop channel information display signal processor
40: Shop channel service server
50: Merchant Server.

Claims (11)

(S20) of broadcasting the broadcast information received from the broadcast transmission system (10) and outputting the broadcast through the broadcast display device (12) after the broadcast receiving device (20) receives the broadcast information;
If the broadcast receiving apparatus 20 discriminates the information received from the remote controller 13 and discriminates the selected information as the selection information of a predetermined button including the shop button # A shop channel information display step (S30) of analyzing information of the main broadcast related to the broadcast, searching shop channel information related to the broadcast, transmitting the shop channel information to the broadcast display device 12 and outputting shop channel information; And
The mobile terminal receives an access signal through a telephone communication network or a connection using an Internet network, and transmits the purchase information to the purchasing site of the corresponding commodity or the seller server (S40) of purchasing a commodity after accessing the commodity 50,
The product purchase step (S40)
The information of the main broadcast in the main broadcast transmission-viewing step (S20) or the information of the shop channel in the shop channel information display step (S30) together with the information of the goods together with the wired or wireless telephone number, When the virtual connection number is exposed in the broadcast display device 12, the wired or wireless telephone number, the unique number, or the virtual connection number is input to the mobile terminal including the smartphone 14 and transmitted to the shop channel service server 40, The shop channel service server 40 transmits the product information corresponding to the wired or wireless telephone number, the unique number, or the virtual connection number to the mobile terminal, and reports and purchases the product information displayed on the screen of the mobile terminal,
The information of the broadcasting in the main broadcast transmission-viewing step S20 or the information of the shop channel in the step S30 of displaying the shop channel information together with the information of a product together with the wired or wireless telephone number, When the virtual connection number is exposed to the broadcast display device 12, inputting a wired or wireless telephone number, a unique number or a virtual connection number to the mobile terminal including the smartphone 14 (S41);
Activating a browser of the Internet on the screen of the mobile terminal and accessing the Internet server 52 having the URL (S44); And
And a step (S45) of purchasing a product by operating a mobile terminal connected to a purchase page in a homepage or a homepage for selling the product through the internet browser.
delete The method according to claim 1,
The method of accessing the purchase site of the product or the seller server 50 with the mobile terminal,
(S42) transmitting an access signal to the dial-up server (51) of the merchandise server (50) of the merchandise through the telephone communication network by pressing the call button of the mobile terminal And a signal for automatically activating the Internet browser so that the dial-up server 51 transmits a dial-up connection to the Internet server 52 and the Internet server 52 can access the mobile terminal through the dial-up server 51 And transmitting the data including the URL of the Internet server 52 to the corresponding mobile terminal (S43), or
When the user presses the call button by the application, activates the Internet browser to display corresponding product information on the screen of the mobile terminal,
The method as claimed in claim 1,
The method according to claim 1 or 3,
The shop channel information includes:
Information on at least one of the guide information of the broadcast related to the shop channel information, the play information of the predetermined video, the advertisement information, the connection information of other broadcasts, the guide information of the mobile commodity purchase,
The shop channel information is transmitted from the shop channel service server 40 connected to the broadcasting transmission system 10 or the network 11 to the broadcast receiving apparatus 20 and then transmitted to the receiving apparatus storage unit 21 of the broadcast receiving apparatus 20 And is transmitted from the broadcast receiving apparatus 20 to the broadcast display apparatus 12 and is output to the screen of the broadcast display apparatus 12. [
The method according to claim 1 or 3,
The broadcast information transmitted from the broadcast transmission system 10 in the main broadcast transmission-viewing step S20 includes shop channel information,
The individual shop channel information related to the individual broadcasting included in the broadcasting information is generated by the shop channel service server 40 and transmitted to the broadcasting transmission system 10, and broadcast information including individual broadcasting channels and shop channel information And generating a shop channel information (S10) for creating a shop channel information.
The method according to claim 1 or 3,
The shop channel information display step (S30)
A remote controller selection information storage step (S31) of storing, in the broadcast receiving apparatus (20), selection information of the viewer transmitted from the remote controller (13) in the receiver storage section (21);
In the broadcast receiving apparatus 20, if the viewer's selection information in the remote controller selection information storing step S31 is the shop button # selection information, the shop channel selection information determining step S32 );
When the viewer's selection information in the shop channel selection information determination step S32 is discriminated as the selection information of the shop channel broadcasting as the shop button selection information in the broadcast receiving apparatus 20, A shop channel information execution guide step (S33) for transmitting the guide information of the shop channel information search execution to the broadcast display signal transmitting unit (24) as to whether or not the output of the shop channel information is performed in the connected broadcast display device (12);
In the broadcast receiving apparatus 20, after the guide information of the shop channel information search execution in the shop channel information execution guide step S33 is output to the broadcast display device 12, the confirmation selection information of the viewer search execution is transmitted to the remote controller A broadcast information analyzing step (S34) of analyzing the information of the main broadcast outputted from the broadcast display device (12) connected to the broadcast receiving apparatus (20) when it is determined that the broadcast information is received from the broadcast receiving apparatus (13);
A shop channel presence / absence search step (step &lt; RTI ID = 0.0 &gt; (step S34) &lt; / RTI &gt; for searching whether the shop channel information related to the main broadcast analyzed by the broadcast information analyzing step S34 is stored in the receiver storage 21 S35);
If the shop channel information related to the main broadcast is stored in the receiver storage unit 21 in the step S35 of searching for the shop channel in the broadcast receiver 20, the shop channel information is stored in the receiver storage 21, A shop channel information reading step S36 for reading from the shop channel information; And
In the broadcast receiving apparatus 20, detailed information of the shop channel information including the layer information of the corresponding shop channel information and the content information read in accordance with the shop channel information reading step S36 is transmitted to the broadcasting display device 12, And a shop channel information display step (S37) for outputting information,
The broadcasting information in the broadcast broadcasting-viewing step S20 or the shop channel information in the shop channel information display step S30 is displayed on the broadcasting display device 12 and the product information corresponding to the broadcasting information or the shop channel information And the virtual connection number corresponding to the corresponding product is displayed on the broadcasting display device 12. The virtual connection number inputted to the user's mobile terminal is transmitted from the mobile terminal to the shop channel service server 40, And displaying the product information on the screen of the mobile terminal, the product information corresponding to the virtual connection number being transmitted to the mobile terminal by the server (40). The electronic commerce method according to claim 1, Way.
The method according to claim 6,
The step of performing the shop channel information display (S37)
The broadcast receiving apparatus 20 performs the frame out process for the main broadcast outputted from the broadcast display apparatus 12 and performs the frame out process for the main broadcast outputted from the broadcast display apparatus 12, (S371) of displaying a base layer in the broadcasting display device (12) by transmitting base layer information on the shop channel information displayed in the base station (12);
A shop channel sublayer display step (S372) of analyzing position information of a sublayer, which is a window, from which one or more pieces of content related information about the shop channel information are outputted and displaying corresponding sublayers on the base layer; And
And displaying a shop channel content (S373) for outputting each content to a sublayer window, which is a window in which one or more pieces of content related information about the shop channel information are output. Electronic commerce method.
8. The method of claim 7,
The step of displaying the shop channel contents (S373)
One or more of the contents include character information related to the broadcast, and the character display step (S3731) for displaying the character information;
One or more of the contents include an image related to the broadcast, and displaying an image (S3732); And
One or more of the contents may include at least one of the guide information of the main broadcast, the character transmission information, the connection information of the picture display, the play information of the video, the execution information of the advertisement display, the connection information of other broadcasts, A complex information display step (S3733) of displaying the complex information including at least one complex information, and displaying the complex information (S3733).
A broadcast transmission system (10) for transmitting broadcast information to any one of a satellite, a terrestrial wave, and a network;
A broadcast receiving apparatus 20 receiving broadcast information from the broadcast transmission system 10;
A broadcast display device 12 for displaying broadcast information received from the broadcast receiving device 20; And
A remote controller 13 for transmitting the selection information of the viewer to the broadcasting receiver 20 side; And
A mobile terminal comprising a smartphone (14)
When the selection information received from the remote controller 13 is discriminated as shop (#) button selection information, the broadcast receiving apparatus 20 transmits the broadcast information, which is output from the broadcast display apparatus 12 connected to the broadcast receiving apparatus 20, Analyzes whether the shop channel information related to the main broadcasting is stored in the receiving device storage unit 21,
When the shop channel information related to the broadcast broadcast is stored in the broadcast receiving apparatus 20, the shop channel information is transmitted to the broadcast display device 12 to output the shop channel information,
Wherein the output information includes a wired or wireless telephone number, a unique number, or a virtual connection number of a corresponding product along with information of a product in broadcast information or shop channel information,
The broadcast receiving apparatus (20)
A broadcast signal processor 22 for processing broadcast information received from the broadcast transmission system 10;
A remote control signal analyzer 23 for analyzing the selection information of the viewer transmitted from the remote controller 13; And
And a broadcast display signal transmitting unit (24) for transmitting the broadcast information analyzed by the viewer's selection information to the broadcast display device (12)
The broadcast receiving apparatus (20)
A shop channel selection / discrimination unit 25 for analyzing the selection information of the viewer transmitted from the remote controller 13 and discriminating whether the selection information of the viewer is the selection information of the shop channel broadcasting when the selection information of the viewer is the button (#) button selection information;
When the shop channel selection / discrimination unit 25 discriminates the selection information of the viewer as the shop channel channel selection information as the shop button selection information, the broadcast display apparatus 12 connected to the broadcast receiving apparatus 20 A shop channel information execution guide unit (26) for transmitting the guide information of the shop channel information search execution to the broadcasting display signal transmitting unit (24) as to whether or not the outputting of the shop channel information is performed;
After the guide information of the shop channel information search execution by the shop channel information execution guide section 26 is output to the broadcast display device 12, it is determined that the confirmation selection information of the viewer search execution is received from the remote controller 13 A broadcast information analyzer 27 for analyzing information of a main broadcast outputted from the broadcast display device 12 connected to the broadcast receiver 20;
A shop channel presence / absence detector 28 for detecting whether the shop channel information related to the broadcast analyzed by the broadcast information analyzer 27 is stored in the receiver storage 21;
A shop channel information reading unit 29 for reading the shop channel information from the receiving device storage unit 21 when the shop channel information related to the broadcasting is stored in the receiving device storing unit 21; And
Reads the corresponding shop channel information to output the shop channel information to the broadcasting display device 12, and transmits the detailed information of the shop channel information including the layer information of the shop channel information and the content information to the broadcasting display signal transmitting section 24 And a shop channel information display signal processing unit (30)
The broadcast display signal transmitting unit 24 transmits detailed information of the shop channel information received from the shop channel information display signal processing unit 30 to the broadcasting display device 12. [ Commerce operating system.
delete 10. The method of claim 9,
The receiving device storage unit (21)
A broadcast information storage unit 211 for storing broadcast information received from the broadcast transmission system 10;
A remote controller reception storage unit 212 for storing viewer selection information received from the remote controller 13; And
And a shop channel information storage unit 213 for storing shop channel information transmitted from the broadcasting transmission system 10 or the shop channel service server 40 connected to the network,
Wherein the shop channel information includes one or more contents, wherein the shop channel information includes at least one of character information, image information, guide information of the broadcast, character transmission information, connection information of picture display, play information of a moving picture, Information on the connection of the broadcast, guide information on the purchase of the mobile product, and link information on the Internet,
The shop channel information storage unit 213 stores,
A character storage unit 2131 for storing character information;
An image storage unit 2132 for storing image information;
A moving picture storage unit 2133 for storing moving picture information;
An advertisement storage unit 2134 for storing advertisement information;
A mobile product information storage unit 2135 for storing information on mobile product purchases; And
A link storage unit 2136 for storing Internet link information;
And at least one storage unit,
The shop channel service server 40 transmits the shop channel information to the broadcasting transmission system 10 so that the shop channel information is transmitted together with the broadcasting information transmitted from the broadcasting transmission system 10,
The shop channel service server (40)
A shop channel information organizing section (42) for organizing shop channel information corresponding to broadcast of broadcast information;
A server storage unit 41 for storing the organized shop channel information; And
And a terminal signal processing unit (43) for transmitting content information corresponding to the shop channel information to the broadcast receiving apparatus (20) according to the request information requesting the content information of the shop channel information from the broadcast receiving apparatus (20) Electronic commerce operation system using shop channel service.

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