KR101876726B1 - Server for trading digital signage advertisement and trading method using thereof - Google Patents

Abstract

The present invention relates to a digital signage advertisement trading platform server and a digital signage advertisement transaction method using the same. More particularly, the present invention relates to a digital signage advertisement trading platform server providing an advertisement transaction service To a digital signage trading platform technology.
A digital signage advertisement transaction method according to the present invention includes a media registration request step in which at least one publisher terminal provides metadata of digital signage to a platform server, A candidate advertisement medium registration step of providing a valid advertisement advertisement information to an advertiser terminal in response to a search request of the advertiser terminal; A step of notifying the platform server of the ad inventory information of the advertisement and requesting advertisement distribution through the selected digital signage, a step of requesting the advertisement distribution to the digital signage selected by the platform server, An advertisement delivery step .

Description

TECHNICAL FIELD [0001] The present invention relates to a digital signage advertisement trading platform server and a digital signage advertisement transaction method using the same,

The present invention relates to a digital signage advertisement trading platform server and a digital signage advertisement transaction method using the same. More particularly, the present invention relates to a digital signage advertisement trading platform server providing an advertisement transaction service To a digital signage trading platform technology.

Digital signage means a device for outdoor advertisement using a digital information display (DID), and the content of the advertisement is controlled by a control center through a communication network.

In particular, such digital signage is often found in places with a large population of people, such as subway stations, bus stops, apartment elevators, and banks, and is currently being used to alternately expose advertisements with sound in video form .

Korean Patent Laid-Open Publication No. 10-2016-0149366 discloses a digital signage system in which a query is transmitted to a sign management server based on information received from a user terminal from a beacon transmitter installed in a specific area, Discloses a digital signage system using a beacon in which a server identifies a user terminal and provides customized content between signage terminals near the user terminal to provide location-based user-tailored target contents. The advertisement system through the digital signage disclosed in the related art stores the advertisement contents provided by the advertisers in the digital signage and transmits the advertisement contents to the outside according to the predetermined time in a predetermined manner, It is common to transmit the customized advertisement contents to expose the advertisement.

Within the scope of the prior art, the advertiser must arbitrarily select whether to request the advertisement transmission after confirming the location of the digital signage to which the advertisement is sent by visiting the commercial site where the digital signage is installed, And advertisers who want to sell their advertisement inventory should pay a separate advertising fee to recruit advertisers. From the viewpoint of the advertiser, it is desired that the advertisement of the user is exposed in the same place in the efficient manner in the most efficient cost. However, according to the conventional technology, the advertisement method satisfying the needs of the advertiser and the digital signage There is a limit.

Therefore, there is a need to develop a technology for an advertisement trading platform that can provide an online advertising intermediary service so that a reasonable and convenient advertising contract can be concluded between an advertiser and a digital signage media holder.

The present invention has been made in order to solve the problems in the conventional digital signage advertisement transaction method, and it is an object of the present invention to provide an advertisement system for an advertisement in a specific area, a seller who holds a digital signage advertisement medium in a local area, The present invention is directed to a digital signage platform server and a digital signage advertisement transaction method using the same.

In order to achieve the above-described object, the present invention provides a digital content management system including a media registration request step in which at least one publisher terminal provides metadata of digital signage to a platform server, A candidate advertisement medium registration step of providing a valid advertisement advertisement information to the advertiser terminal in response to a search request of the advertiser terminal; An advertisement delivery scheduling step of informing the platform server of the advertisement inventory information of the advertisement server and requesting the advertisement distribution through the selected digital signage; Including the steps of sending an advertisement Digital signage provides an exchange method.

According to an aspect of the present invention, the metadata may include at least one or more of an industry type, an operation time, a location information, a moving population, an advertisement delivery available time zone, a screen size, have.

According to another aspect of the present invention, in the candidate advertisement medium searching step, the platform server further provides the advertiser terminal with price information according to the advertisement delivery time zone and the transmission frequency of each digital signage, The advertiser terminal further updates the schedule information of the platform server by providing the advertisement delivery time slot and the transmission frequency information to which the advertisement is to be transmitted in the digital signage selected by the platform server and the selected digital signage is updated The advertisement can be transmitted according to the schedule information.

According to another aspect of the present invention, in the candidate advertisement medium searching step, the platform server may increase or subtract price information according to at least one of the floating population, the screen size, and the screen brightness information to provide the price information to the advertiser terminal have.

According to another aspect of the present invention, in the candidate advertisement medium search step, the advertiser terminal transmits the location information of the advertiser to the platform server in response to the search request, and the platform server transmits the location information of the advertiser installed with the digital signage, The distance information may be calculated based on the information and the price information may be increased or decreased based on the calculated distance information to provide the price information to the advertiser terminal.

According to another aspect of the present invention, in the candidate advertisement medium searching step, the advertiser terminal transmits the advertisement image information to the platform server at the time of the search request, and the platform server analyzes the advertisement image information to calculate the length information of the image, The price information can be raised or subtracted based on the length information of the calculated image.

According to another aspect of the present invention, the digital signage is a mobile digital signage capable of moving a position. In the candidate advertisement medium search step, the advertiser terminal transmits the location information of the advertiser to the platform server at the time of a search request, The advertisement sending step may include a location checking step of the platform server collecting location information of the digital signage selected at predetermined time intervals, a step of calculating the distance information based on the location information of the collected digital signage and the location information of the advertiser And transmitting the advertisement to the selected digital signage when the calculated distance information is closer to a predetermined distance.

According to another aspect of the present invention, there is provided a digital content management system including a media registration request step in which at least one publisher terminal provides digital signage metadata to a platform server, A candidate advertisement medium registration step of registering the advertisement advertisement medium as a candidate advertisement medium; a candidate advertisement medium notification step of providing the effective advertisement inventory information of the candidate advertisement medium registered in the at least one advertiser terminal by the platform server; A billing participating step of delivering advertisement inventory information and bidder price information of the selected digital signage to the platform server; and an advertiser selecting step of selecting an advertiser according to a predetermined standard among the advertisers participating in the betting, An advertiser selecting step of notifying the selected advertiser, Note advertiser terminal and requests an ad distributed to the selected digital signage through a server platform and provides a digital signage exchange method is selected, digital signage, including advertising sent out steps for sending advertising on request.

According to an aspect of the present invention, the metadata may include at least one or more of an industry type, an operation time, a location information, a moving population, an advertisement delivery available time zone, a screen size, have.

According to another aspect of the present invention, in the step of informing the candidate advertisement medium, the platform server calculates distance information based on the location information of the commercial site in which the digital signage is installed and the location information of each advertiser, The advertiser terminal of the advertiser who is farther away than the predetermined distance may not be notified.

According to another aspect of the present invention, the digital signage is a mobile digital signage capable of moving a position, and the advertisement sending step is a step of receiving a positional information of a digital signage selected by a platform server at a predetermined time interval Calculating the distance information based on the collected digital signage location information and the selected advertiser location information, and transmitting the selected digital signage advertisement when the calculated distance information is closer to a preset distance . ≪ / RTI >

According to another aspect of the present invention, there is provided a digital signage system including a metadata storage unit for storing metadata of at least one digital signage, advertisement data for storing advertisement image information and transmission schedule information to be transmitted through digital signage, And a control unit for controlling the digital signage so that the advertisement image information is transmitted based on the transmission schedule information, wherein when the search request of the advertiser terminal is made, And provides the advertiser terminal with effective advertisement inventory information including price information according to the position information of the advertiser terminal, the advertisement delivery available time zone, and the number of times of transmission, and provides advertiser terminal with advertisement delivery time and transmission frequency information of the digital signage selected by the advertiser terminal, Characterized in that the digital information Providing a signage trading platform server.

According to an aspect of the present invention, the metadata may include at least one or more of an industry type, an operation time, a location information, a moving population, an advertisement delivery available time zone, a screen size, have.

According to another aspect of the present invention, the control unit may increase or subtract price information according to at least one of the flow population, the screen size, and the screen brightness information, and provide the price information to the advertiser terminal.

According to another aspect of the present invention, the control unit collects the location information of the advertiser along with the search request of the advertiser terminal, calculates the distance information based on the location information of the business location where the digital signage is installed, and the location information of the advertiser, And the price information may be raised or subtracted based on the calculated distance information and provided to the advertiser terminal.

According to another aspect of the present invention, the digital signage is a portable digital signage capable of moving a position, and the controller collects location information of an advertiser along with a search request of an advertiser terminal, The distance information is calculated based on the position information of the collected digital signage and the position information of the selected advertiser by collecting the position information of the signage, and when the calculated distance information becomes closer to the preset distance, Can be controlled.

According to another aspect of the present invention, the control unit collects advertisement image information together with a search request of an advertiser terminal, calculates length information of the image by analyzing the collected advertisement image information, The price information can be provided to the advertiser terminal by way of an increase or a decrease processing.

According to the digital signage advertisement transaction platform server and the digital signage advertisement transaction method according to the present invention, an advertiser can easily search for a digital signage medium capable of transmitting an advertisement to determine an advertisement exposure area, Since advertisers can be attracted without any separate PR activities, it is possible to efficiently contract advertising between advertisers and digital signage media holders.

In addition, according to the digital signage advertisement transaction platform server and the digital signage advertisement transaction method according to the present invention, since the digital signage holder can sell the advertisement inventory in the idle time zone to other advertisers, Maximize and streamline advertising costs.

Also, according to the digital signage advertisement transaction platform server and the digital signage advertisement transaction method according to the present invention, it is possible to efficiently target advertisements more efficiently than the conventional random exposure method considering the mutual physical distance between the advertiser and the digital signage In addition, it is possible to conclude an advertisement transmission agreement between different industries, so synergy of advertisement can be expected.

In addition, according to the digital signage advertisement transaction platform server and the digital signage advertisement transaction method according to the present invention, since the advertisement medium can be selected by carefully considering the customer stay time according to the industry, the higher the stay time, The advertiser can selectively enjoy the effect of increasing the exposure effect, and the advertisement seller can also induce reasonable advertising sales revenue based on the exposure effect.

According to the digital signage advertisement transaction platform server and the digital signage advertisement transaction method according to the present invention, an advertiser can send an advertisement to an uninvited customer and an internal screen that transmits an advertisement to a visiting customer according to a digital signage installation location An advertisement delivery contract can be formed by dividing an external screen, so that it is possible to induce selection of an advertisement medium more efficiently than a conventional random exposure scheme advertisement.

In addition, according to the digital signage advertising transaction platform server and the digital signage advertisement transaction method according to the present invention, various variables such as the commercial grade location and the location grade real estate market in which the digital signage is located are interlocked with the digital signage advertisement sale price Thus, it is possible to develop a reasonable advertisement cost because all the advertisement media are changed at the same price, not by the same price but by the relationship with the advertiser.

1 is a schematic diagram of a digital signage advertisement trading platform system according to an embodiment of the present invention;
2 is a diagram illustrating an example of a digital signage advertisement transaction method using a digital signage advertisement transaction platform server according to an embodiment of the present invention;
FIG. 3 illustrates an example of an advertising transaction user interface according to an embodiment of the present invention; FIG.
4 is a flowchart illustrating an example of a digital signage advertisement transaction method using a digital signage advertisement transaction platform server according to an embodiment of the present invention.
5 illustrates an example of an advertisement delivery method through a mobile digital signage medium according to an embodiment of the present invention.
6 is a flowchart illustrating an exemplary method of delivering an advertisement of a mobile digital signage medium according to an embodiment of the present invention.
FIG. 7 illustrates a detailed configuration of a platform server according to an embodiment of the present invention; FIG.
FIG. 8 is a view showing detailed data of metadata according to an embodiment of the present invention; FIG.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings. It is to be understood, however, that the embodiments described below are only for explanation of the embodiments of the present invention so that those skilled in the art can easily carry out the invention, It does not mean anything. In describing various embodiments of the present invention, the same reference numerals are used for components having the same technical characteristics.

Although an exemplary implementation of one or more embodiments is provided below, it should be appreciated from the outset that the disclosed system, apparatus, and / or methodology may be implemented using any of a number of currently known or existing techniques. This disclosure is not intended to be limited to the exemplary implementations, drawings, and techniques shown below, including the exemplary designs and implementations shown and described herein, and all changes to the equivalents thereof, . While certain aspects of the prior art have been discussed in order to facilitate this disclosure, Applicants never waive rights to such technical aspects, and this disclosure may further include one or more of the prior art aspects discussed herein.

1 is a schematic diagram of a digital signage advertisement trading platform system according to an embodiment of the present invention. 1, a digital signage advertisement trading platform system according to an embodiment of the present invention includes a digital signage 101, 102, a platform server 200, and advertiser terminals 301, 302 and a publisher terminal 401, 402).

Digital signage 101 and 102 can be installed in various indoor and outdoor locations such as a restaurant, a pub, a cafe, a hospital, a department store, a shopping mall, a subway station, The digital signage 101, 102 is a hardware device including a media player and a display device (screen) capable of sending advertisements to the outside. The digital signage 101 or 102 displays the advertisement contents stored therein or the advertisement contents delivered through the platform server 200 connected to the wired / wireless network through the display device. Here, the digital signage can be installed in a fixed manner around the business center, or can be installed in a manner that it can be attached to public transportation such as a bus or a taxi, and can be moved along with the movement of the vehicle.

Typically, digital signage is installed for the purpose of advertising the installed business, but in the present invention, the advertisement of the digital signage is distributed to the advertiser in the remote place, And to enjoy the advertising effect.

The platform server 200 is connected to an advertiser (advertiser terminal, 301 and 302) desiring an advertisement in a specific area and a seller (publisher terminal, 401 and 402) who holds a digital signage advertisement medium in the area and sells advertisement inventory It provides a digital signage platform that provides a one-stop method for calculating reasonable advertising prices and commerce services and settlement.

Here, the advertisement inventory means a virtual space of the advertisement delivery which can be reproduced through the digital signage 101, 102. That is, if six different advertisements are sequentially transmitted from one digital signage, there are six advertisement inventory in the corresponding digital signage. Such advertisement inventory may be different in number according to the sales policy of the seller such as an interval for separating the advertisement time zone, a reproduction length of the advertisement image, and a maximum reproduction count of the advertisement image. The advertiser purchases one or more of these multiple ad inventory and sends the desired advertisement through the assigned advertisement inventory.

The publisher terminals 401 and 402 provide information about the digital signatures 101 and 102 associated with the platform server 200. [

The platform server 200 provides the advertiser terminals 301 and 302 with metadata information about the digital signage capable of delivering advertisements based on the information provided from the publisher terminals 401 and 402, And transmits the advertisement through the digital signage. The platform server 200 may provide an advertisement schedule user interface so that advertiser terminals 301 and 302 can easily set schedules for advertisement delivery.

If the advertiser terminal has the communication function of storing the advertisement content information and delivering the content information to the platform server 200, the advertiser terminal may receive any content It is acceptable. In addition, in the case of a smartphone, a digital signage commercial transaction dedicated application may be installed and operated, and the platform server 200 may be connected to the platform server 200 in a web format through a browser such as an explorer.

The contents of FIG. 1 will be described in more detail with reference to FIGS. 2 to 8. FIG.

2 is a diagram illustrating an example of a digital signage advertisement transaction method using a digital signage advertisement transaction platform server according to an embodiment of the present invention. FIG. 2 relates to a method for searching for an empty advertisement inventory without confirming competition between advertisers and confirming price information and reserving advertisement delivery.

First, the seller who intends to distribute the advertisement inventory of the digital signage transmits the metadata of the digital signage 100 to the platform server 200 through the publisher terminal 400 (S100).

At this time, the metadata may include business type, operation time, location information, moving population, time for advertisement delivery, screen size, and screen brightness information of digital signage installed businesses.

The metadata will be described in more detail with reference to FIG. Referring to FIG. 8, metadata may include industry type, distance, floating population, exposure time, exposure frequency, image information, and media environment information.

Sector information may include industry information of businesses where digital signage is installed, as well as preferred industry information and avoiding industry information that the digital signage holder desires to transmit from the business location. For example, if the establishment where the digital signage is installed now sells women's clothing, the holders of digital signage will prefer women's cosmetics ads that fit well with women's clothing, will be. The business information set through the metadata may serve as a filter for filtering connection between competitors when an advertiser searches for digital signage media in the future.

The distance information means the distance between the digital signage medium and the advertiser, and the distance information can be derived based on the respective location information. The distance information may be updated with the distance information of the new metadata as the location information of the digital signage medium and the location information of the advertiser are updated.

The floating population information is information about the floating population around the business where the digital signage media is installed. As the number of active population increases, the effect of the advertisement displayed from the digital signage media will be higher. Therefore, the floating population can be considered as one of the important factors for determining the advertising price.

More specifically, the type of floating population can be divided into floating population 1 (indoor installation) and floating population 2 (outdoor or window installation).

The method of measuring the floating population can be applied to the method of directly measuring the floating population on the line where the screen is seen by the time zone. In other words, in case of floating population 1, it can be calculated by measuring the number of customers flowing into the indoor space of the business, and a method of quantifying the floating population 1 by multiplying a certain ratio (constant) It is possible.

The floating population 2 can be calculated by measuring the floating population passing through the digital signage media without visiting the business district at the floating population 1. In this case, the flow population can be quantified as the average number of people in a given period of time for quantification, because it can vary from time to time.

On the other hand, it may be possible to consider the viewer residence time by the digital signage media installation industry as an additional element to reinforce or replace the floating population element. That is, the longer the stay time, the higher the advertisement viewing or engagement, and the more the ad price is reflected. The measurement method can calculate the viewer residence time for each type of business based on the ratio of the residence time within one hour to the type of business. According to the data released by the food service industry analysis agency, the percentage of customers staying within 1 hour of each type of business within the food service sector is as follows (the smaller the percentage, the more the stay for 1 hour or more).

(48%), Chinese food (38%), fast food (32%), Japanese food (28%), other foreign foods (25% %) <Chicken specialty store (18%) << Non-alcoholic beverage store (6.5%) << Tavern (1.7%)

In addition, additional factors that can reinforce or replace the floating population factor may be considered, such as a media commercial grade evaluation rating, a media surrounding location evaluation rating, a media industry evaluation rating, and a medium-possessed real estate market.

The evaluation criteria of the media around the media can be obtained by using the commercial information system of the market promotion corporation of the small business. In detail, according to the methods provided in [Table 1] and [Table 2] below, the commercial grade evaluation level is divided into 1 to 5 grades, and the higher the grade, the higher the ad unit price can be set.

[Table 1]

[Table 2]

It is also possible to utilize the market information system of the market promotion agency of the small-scale business. In detail, according to the method presented in [Table 3] below, the location evaluation grade and the media industry rating are divided into 1 to 5 grades, and the higher the grade, the higher the ad unit price can be set.

[Table 3]

On the other hand, based on the public land price information provided by the Ministry of Land, Transport and Maritime Affairs, the market price of the media possessed real estate can be obtained from the lot number address where the digital signage media is installed. In detail, it is possible to apply a method of setting the ad unit price relatively higher as the official price is higher.

The exposure time information means a time period during which the advertisement can be exposed in the digital signage medium. It is preferable that the exposure time information is within the business hours of the business where the digital signage medium is installed. Also, if another advertiser is pre-empting a particular time zone, the corresponding time zone will be treated as a time zone during which the advertisement can not be delivered.

On the other hand, the digital signage media holder can set the time zone with the highest floating population as the golden time zone in the corresponding exposure time zone, and can also operate in the manner of giving the highest ad unit price in the corresponding time zone.

The frequency of exposure information is information about the number of times the same advertisement is exposed at the time of exposure of the advertisement. That is, it is possible to operate in such a manner that the ad unit price increases as the frequency of advertisement reproduction increases with time period, day, week, month, and the like.

The video information refers to information about the advertisement contents exposed to the advertisement, and may include video and audio data, image quality, application codec, and image length information. Especially, when the video length is long, it can affect the frequency of the advertisement exposure.

The media environment information may include whether the digital signage media matches the viewer's line, the height of the screen installation, the screen size, and the brightness information of the screen.

Whether or not the viewer coincides with the line of sight is information about whether a one-third area of the screen screen comes in within 20 ° of the left / right viewing angle when the viewer sees the screen from the front. If these conditions are met, the advertising cost can be set to the highest price, and the advertising price can be reduced in proportion to the angle of departure.

The height of the screen is information about whether 1/3 of the screen screen is within 20 ° of the up and down view from the average eye level of the viewer. If these conditions are met, the advertising cost can be set to the highest price, and the advertising price can be reduced in proportion to the angle of departure.

The screen size is a measure of screen size and distance when viewing the screen at a point where it is as close as possible to the screen from the viewer's line. For example, if the distance is 1.5 m and the screen size is 50 &quot;, the advertisement cost is higher than when the distance is 0.5 m and the screen size is 42 &quot;.

The higher the brightness of the digital signage, the higher the equipment price and specification, so the higher the brightness of the screen, the higher the advertising cost. When the brightness of digital signage becomes brighter, there is an advantage that the readability of the advertisement and the advertisement effect of the viewer exposed to the advertisement are increased.

The metadata information may be stored as metadata information provided when the publisher terminal is provided to the platform server. However, in some cases, the metadata of the platform server may be stored in the platform server so that the values of the digital signage and the advertisement inventory can be classified in detail. It is also possible to generate and store a new type of metadata by analyzing the detailed information of the metadata.

Referring back to FIG. 2, after step S100, the platform server 200 performs media verification to check whether the digital signage 100 is valid (S110).

Specifically, the digital signage 100 re-verifies whether the digital signage 100 is valid as a sales medium based on the metadata provided through the publisher terminal 400, and confirms the recent normal operation history. In addition, it verifies whether the correct information matches with the past metadata history stored in the platform server 200, and updates the changed part.

When the digital signage 100 is verified as a valid medium, the metadata of the digital signage 100 is stored in the platform server 200 and the corresponding digital signage 100 is registered as a candidate advertisement medium (S120).

Thereafter, when a request is received from the advertiser terminal 300 to search for available digital signage, the platform server 200 transmits a list of available digital signage to the advertiser terminal 300, Information is provided (S130). The advertiser terminal 300 may provide the location information of the advertiser and the advertisement image information to be displayed in the advertisement together with the platform server 200 in the search request.

Meanwhile, the effective advertisement inventory information may include advertisement available time zone information that is not occupied by other advertisers, price information according to the number of times of advertisement in the corresponding time zone, and the like. In addition, the platform server 200 provides search result information in which the digital signage medium is displayed as an icon on the map in combination with the map interface in response to the media search result, so that the advertiser intuitively searches the digital signage media Can be grasped.

Also, as shown in FIG. 3, it is possible to provide a UI (User Interface) form so that the advertiser can conveniently check the price information according to the advertisement time zone and the number of times the advertisement is transmitted.

Based on the UI provided by the advertiser terminal 300, a selection is made through which advertisement of the digital signage to proceed through the advertisement inventory (S140).

In FIG. 3, information on six sales time zones is displayed. Here, since 12:00 to 13:00 is not a sale target, the advertiser can select a desired advertisement time from among the remaining five sales time zones. In the embodiment of the present invention, the advertiser selects all of the five sales time zones, and selects the advertiser with a different advertisement frequency for each time slot.

We selected 4 times, 5 times, and 1 time advertisement transmission in 3 time zones in the morning, and the time amount is calculated according to the different unit price according to time zone. We choose to send three commercials six times each in the afternoon, so the amount is calculated for each time zone.

Ultimately, the amount of monthly advertising expenditure can be used to show the extent to which the digital signage media can be utilized.

At this time, the advertisement inventory information set by the advertiser can be connected with the platform server 200 and can proceed with the purchase and payment procedure. When the purchase and payment procedure is completed, the advertisement schedule can be updated in real time so that the advertisement reservation can proceed.

On the other hand, the platform server 200 increases or subtracts price information according to at least one of the flow rate of the commercial area, the screen size, and the screen brightness information, which is included in the digital signage included in the metadata, .

In addition, the platform server 200 calculates distance information based on the location information of the commercial site where the digital signage 100 is installed and the location information of the advertiser, and raises or subtracts the price information based on the calculated distance information, Or may be provided to the terminal 300.

In addition, the platform server 200 may analyze the advertisement image information, calculate length information of the image, compare the length information with a preset reference length, and increase or subtract price information according to the result, thereby providing the price information to the advertiser terminal 300 have.

2, the advertiser terminal 300 notifies the selected digital signage 100 and advertisement inventory information to the platform server 200, and requests advertisement distribution through the selected digital signage. Updates the advertisement transmission schedule information for the digital signage (S150).

Then, the platform server 200 requests the selected digital signage 100 to distribute the advertisement, and the digital signage 100 sends the advertisement according to the request (S170).

4 is a flowchart illustrating an example of a digital signage advertisement transaction method using a digital signage advertisement transaction platform server according to an embodiment of the present invention. FIG. 4 relates to a method for securing a medium through competition between advertisers when an effective medium is registered, and reserving advertisement transmission through the medium.

Steps S200 through S220 are the same as steps S100 through S120 of FIG. 2, which are procedures for registering valid digital signatures 100 in the platform server 200, so that a detailed technical description thereof will be omitted in order to avoid repetitive description.

After the media registration step S220, the platform server 200 provides digital signage information and advertisement inventory information registered in the advertiser terminal 1 (301) and the advertiser terminal 2 (302) to inform that the advertisement medium is registered (S230 ). In FIG. 2, the advertiser terminal requests the search to check the registered digital signage information. In FIG. 4, if the advertiser has requested the advertisement transaction service in advance, regardless of the browse request, the advertiser terminal can receive the notification that the new medium is registered . If the advertiser terminal is a smartphone / tablet PC equipped with an application or a dedicated program, media registration notification can be performed through a push notification method. In addition, the media registration notification can be informed in the form of an SMS / MMS including a URL allowing access to the platform server, and can be informed via e-mail.

On the other hand, the platform server 200 calculates the distance information based on the location information of the commercial site in which the digital signage is installed and the location information of each advertiser, and then, based on the calculated distance information, May not be notified.

Then, the advertiser terminal 1 (301) and the advertiser terminal 2 (302) select digital signage and advertisement inventory among the registered digital signage information and inventory information, and transmit the digital signage and advertisement inventory to the platform server (200) (S240).

Thereafter, the platform server 200 selects an advertiser who participated in the bid at the highest advertisement price among the advertisers participating in the bid, or an advertiser who has applied for advertisement for the longest period in the digital signage, An advertiser is selected according to the criteria (S250), and the advertiser terminal of the selected advertiser is informed that the advertiser has been selected (S260). Here, it is assumed that the advertiser terminal 1 (301) is selected.

The advertiser terminal 301 of the selected advertiser requests the advertisement distribution through the digital signage selected through the platform server 200 at steps S270 and S280 and the selected digital signage 100 transmits the advertisement according to the request (S290). Here, steps S270 to S290 are performed in the same manner as steps S150 to S170 in Fig.

5 is a diagram illustrating an example of an advertisement delivery method through a mobile digital signage medium according to an embodiment of the present invention. As described above, the digital signage advertisement medium may be fixedly installed in a business district, but in some cases, it may be attached to a public transportation such as a bus or a taxi, and may be installed in a manner of moving along with movement of the vehicle. 5 is a view for explaining an advertisement delivery method by a digital signage advertisement medium installed in a mobile manner.

Medium 1 (bus) will be repeatedly operated on the specified route. In the embodiment of the present invention, the bus is located within 400 meters of the place where the advertiser is located, and if the bus is between 10:00 am and 12:00 pm, the advertisement is executed at the cost of 50,000 won per month when the user enters the zone.

On the other hand, the medium 2 (taxi) will be freely operated without a fixed route. In the embodiment of the present invention, the taxi is located within 200 meters of the location where the advertisement is located, and if the advertisement is between 2:00 pm and 4:00 pm, the advertisement is continuously executed when the user enters the area at a cost of 100,000 won per month.

In the case of adopting the mobile digital signage advertisement method, it is possible to expose the advertisement only when it is closer to the advertiser, so that the advertisement exposure effect can be expected intensively. If the public transportation such as bus or taxi is actively utilized, It is advantageous in that the advertisement of various advertisers can be transmitted continuously and efficiently.

6 is a flowchart showing an example of a method of transmitting an advertisement of a mobile digital signage medium described in FIG.

In the case of the portable digital signage described above, the digital signage and the platform server continuously collect the location information of the digital signage at predetermined time intervals (S300).

Thereafter, the distance information is calculated based on the collected digital signage location information and the advertiser location information, and whether or not the calculated distance information is closer to a preset distance is monitored (S310).

If the calculated distance information is closer to the preset distance, the mobile terminal verifies once again whether the contracted time is the contracted time (S320). If the calculated distance information is verified, the advertisement is transmitted through the mobile digital signage (S330).

7 is a diagram illustrating a detailed configuration of a platform server according to an embodiment of the present invention. The platform server performs the functions of each step for performing the digital signage advertisement transaction method described with reference to FIGS. 2, 4 and 6, and the detailed configuration and functions thereof are as follows.

The platform server according to the embodiment of the present invention includes a control unit 210, a metadata storage unit 220, an advertisement data storage unit 230, and a communication unit 240.

The metadata storage unit 220 stores metadata of digital signage, and the advertisement data storage unit 230 stores advertisement image information and transmission schedule information to be transmitted through digital signage.

The communication unit 240 receives information transmitted from external terminal media connected to the on-off-line network such as a trading platform server, a publisher terminal, an advertiser terminal, and a digital signage, and transmits the received information to other detailed configurations. As shown in FIG. To this end, the communication unit 240 has various I / O communication interfaces recognized at a normal technician level.

The control unit 210 may read the transmission schedule information stored in the advertisement data storage unit 230 and remotely control the digital signage so that the advertisement image information is transmitted based on the transmission schedule information.

At this time, when there is a search request of the advertiser terminal, the control unit 210 generates candidate advertisement information information including price information according to location information, advertisement delivery available time zone, And provides the generated advertisement information to the advertiser terminal, and updates the schedule information by receiving advertisement delivery time and transmission frequency information of the digital signage selected at the advertiser terminal.

Here, the metadata may include at least one of an industry type, an operation time, location information, a moving population, an advertisement delivery available time zone, a screen size, and a screen brightness information of a digital signage installed business. Has already been described in detail with reference to FIG. 8, and a repetitive description thereof will be omitted.

Also, the control unit 210 analyzes the metadata and increases or subtracts price information on the ad unit price according to the flow population, distance information, video length information, screen size, screen brightness information, etc. for each digital signage medium, It is possible to provide a changed advertising price to the terminal.

The embodiments of the present invention described above can be implemented in the form of program instructions that can be executed through various computer components and recorded on a computer-readable recording medium. The computer-readable recording medium may include program instructions, data files, data structures, and the like, alone or in combination. Program instructions that are recorded on a computer-readable recording medium may be those that are specially designed and configured for the present invention and are known and available to those of ordinary skill in the computer software arts. Examples of computer-readable media include magnetic media such as hard disks, floppy disks and magnetic tape, optical recording media such as CD-ROMs and DVDs, magneto-optical media such as floptical disks, media), and hardware devices specifically configured to store and execute program instructions such as ROM, RAM flash memory, and the like. Examples of program instructions include machine language code such as those generated by a compiler, as well as high-level language code that can be executed by a computer using an interpreter or the like. A hardware device may be configured to operate as one or more software modules to perform processing in accordance with the present invention, and vice versa.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed exemplary embodiments.

Claims (17)

A media registration request step in which a publisher terminal provides metadata of a digital signage set by a user of the publisher terminal as a platform server;
A media verification step of the platform server verifying whether the digital signage is valid based on the metadata;
A candidate advertisement medium registration step of registering, as a candidate advertisement medium, a digital signage which is verified as valid for the platform server;
A candidate advertisement medium searching step in which a platform server provides effective advertisement inventory information to an advertiser terminal according to a search request of an advertiser terminal;
An advertiser terminal informing a platform server of advertisement inventory information of a selected digital signage among valid advertisement inventory information and requesting advertisement distribution through a selected digital signage; And
The platform server requesting advertisement distribution to the selected digital signage, and sending the advertisement to the selected digital signage upon request,
In the candidate advertisement medium search step, the platform server further provides the advertiser terminal with price information according to the advertisement delivery time zone and the transmission count of each digital signage, and the advertiser terminal requests the platform server The platform server calculates the distance information based on the position information of the business and the position information of the advertiser equipped with the digital signage and provides the price information to the advertiser terminal by raising or subtracting the price information based on the calculated distance information ,
The meta data may include at least one of the following information: business type information of the business type in which the digital signage is installed, dislike business type information of the business type, information about the floating population around the business type, information about the commercial grade evaluation grade of the business area, A screen size of the digital signage, screen brightness information, and an advertisement delivery time slot. delete The method according to claim 1,
In the advertisement transmission reservation step, the advertiser terminal further provides the advertisement delivery time slot and the transmission frequency information to be transmitted in the digital signage selected by the platform server, so that the schedule information of the platform server is updated. In the advertisement delivery step, Wherein the digital signage sends an advertisement according to the schedule information. The method of claim 3,
Wherein the platform server provides the advertiser terminal with the price information according to at least one of the flow rate, the screen size, and the screen brightness information in the candidate advertisement medium search step, . delete The method of claim 3,
In the candidate advertisement medium search step, the advertiser terminal transmits the advertisement image information to the platform server at the time of the search request, and the platform server analyzes the advertisement image information to calculate the length information of the image, and based on the calculated length information And the price information is raised or subtracted. The method according to claim 1,
The digital signage is a portable digital signage capable of moving a position,
In the candidate advertisement medium searching step, the advertiser terminal transmits the location information of the advertiser to the platform server in the search request,
The advertisement sending step may include a location checking step of the platform server collecting location information of the digital signage selected at predetermined time intervals, a step of calculating the distance information based on the location information of the collected digital signage and the location information of the advertiser And transmitting the advertisement to the selected digital signage when the calculated distance information is closer to a preset distance. A media registration request step in which a publisher terminal provides metadata of a digital signage set by a user of the publisher terminal as a platform server;
A media verification step of the platform server verifying whether the digital signage is valid based on the metadata;
A candidate advertisement medium registration step of registering, as a candidate advertisement medium, a digital signage which is verified as valid for the platform server;
A candidate advertisement medium step of providing a valid advertisement advertisement information of a candidate advertisement medium registered in at least one advertiser terminal by the platform server;
A billing participating step in which the advertiser terminal transmits advertisement inventory information and bid price information of the digital signage selected from the valid advertisement inventory information to the platform server;
An advertiser selecting step of selecting an advertiser according to a predetermined criterion among the advertisers participating in the beading by the platform server and informing the advertiser terminal of the selected advertiser; And
Wherein the advertiser terminal of the selected advertiser requests the advertisement distribution to the digital signage selected through the platform server and sends the advertisement to the selected digital signage according to the request,
In the candidate advertisement medium notification step, the platform server calculates the distance information based on the location information of the business location in which the digital signage is installed and the location information of each advertiser, and then, based on the calculated distance information, The advertiser terminal of the advertiser terminal is notified,
The meta data may include at least one of the following information: business type information of the business type in which the digital signage is installed, dislike business type information of the business type, information about the floating population around the business type, information about the commercial grade evaluation grade of the business area, A screen size of the digital signage, screen brightness information, and an advertisement delivery time slot. delete delete The method of claim 8,
The digital signage is a portable digital signage capable of moving a position,
The advertisement sending step includes a location checking step of collecting location information of the digital signage selected by the platform server at predetermined time intervals, a step of calculating distance information based on the location information of the collected digital signage and the location information of the selected advertiser And transmitting the advertisement to the selected digital signage when the calculated distance information is closer to a preset distance. delete delete delete delete delete delete

Images