KR101707985B1 - Application system guiding Off-line Customer to shop - Google Patents

Abstract

The present invention relates to a system for guiding a customer to a store, and more particularly, a customer can enter the store without inconvenience so as to be naturally induced in the store by installing a smartphone app, The present invention relates to a system for guiding a customer to a store that can automatically provide a new platform service that is easy to shop by allowing product information, discount coupons, and online orders to be immediately available.
The present invention relates to a parking management system for providing an empty space determination and a final parking position confirmation service of an underground or ground parking lot; IPS indoor navigation that provides real-time route guidance from inside the building to a specific store according to the current detailed location and movement information using Wi-Fi; A beacon having an ID value installed in each store and one of attributes for entry, coupon, product detail, and table number; A parking management system, an IPS indoor navigation function, and a function of recognizing an ID value and an attribute of the beacon, the ID value detected by the beacon and the built-in customer ID when passing the specific store installed with the beacon, A customer terminal for receiving an online purchase and a product shipment guide corresponding to store information, a beacon attribute, and a customer taste by driving a dedicated app in a current store through an ID value and an embedded customer ID detected by the beacon; The ID value and the customer ID detected by the beacon are received through the customer terminal, and a pre-stored template for automatically building the mobile shopping app and the online shopping mall is selected, and screen skins, category, product registration, coupon issue, point management, A platform server that includes at least one of NFC management, ESL management, customer management, order payment management, shipping management, shipping management, claims management, and statistics; For a customer entering a specific store, the platform server receives the store information, beacon property, and customer preference, and the platform server receives the statistical information transmitted while checking the order details, A store terminal for assisting the user; And an online shopping mall configured to allow the existing offline store to be operated in real time based on information set on the platform server without any additional work.

Description

A system for guiding a customer to a store {Application system guiding Off-line Customer to shop}

The present invention relates to a system for guiding a customer to a store, and more particularly, a customer can enter the store without inconvenience so as to be naturally induced in the store by installing a smartphone app, The present invention relates to a system for guiding a customer to a store that can automatically provide a new platform service that is easy to shop by allowing product information, discount coupons, and online orders to be immediately available.

As a general IoT and O2O-based device, there are methods to provide a service to lead a customer to a store, such as sending a coupon offline or holding a specific event.

However, it was inconvenient to use a coupon when a customer who sent a coupon offline or online went to a store, and it was difficult to provide a system that can naturally induce the coupon.

Therefore, in order to supplement the above-mentioned conventional invention, when a customer installs a smartphone app, it is possible to enter the store without inconvenience in order to naturally induce the store, and after the entry, the app of the store is automatically driven by the beacon, , Discount coupons, and online orders, it is necessary to provide a new platform service that is convenient for shopping.

In addition, as shown in Table 1, in the case of Yap (Yap Company), it can be seen that, in the case of the application currently being provided in Korea, discount coupons are sent to subscribed customers, discount coupons are provided at the subscriber stores via beacons, We offer services such as membership card offer (including points), Blue Ribbon offer (restaurant evaluation), and mobile settlement linkage.

Similar to Syrup (SK Planet), discount coupons are sent to subscribed customers, discount coupons are offered at subscription stores through beacons, stamp integration is provided, discount coupons are provided, membership discount cards, accumulation functions, mobile payment interlocks, restaurant reservations and coupon issuances , And a pick-up notification service.

On the other hand, the importance of various services provided based on indoor location information has been increasing in order to induce customers naturally in a complicated interior space such as a large shopping mall or a convention center. These studies are becoming more active as the performance of mobile terminals such as smart phones is improved and various indoor positioning methods are applied to the reality.

However, there has not yet been proposed a method for managing the location of the moving object considering the specificity of the indoor space connected to the store, and a means for conveniently entering the store through the smartphone application of the customer has not been developed yet It is true.

For example, at present, it simply displays the store on the map map, and only provides information on the time and distance to enter the store.

Also, in order to display and sell a large number of items in a certain space, such as a distribution shop, labels for displaying the information and price of each product are used. The most common types of labels used so far are the product information that is necessary for sales, mainly the price and discount information is handwritten on paper, or it is printed on paper and displayed near the product in accordance with the standardized format. .

Although this method may seem simple and simple, and the cost may not seem to be widely used, in a situation where a standardized format is used for several tens of merchandise items such as a large-sized retail store, and the price fluctuates frequently, There may be a limit to the application method. That is, when price change of some items among several tens of thousands of commodities occurs, it is selected, and the changed commodity information (price, etc.) is printed or printed, and then the sales are displayed in the retail store. Correct and replace it.

However, after the customer installs the smartphone app and enters the store, the beacon automatically runs the apps of the store sequentially to instantly realize the product guide, discount coupon, and online order. Whenever information is changed, it takes time and effort to do such work and replacement. If a mistake is made, the reliability of the store may be impaired and the need for improvement in the properties of a large retail store is increasing.

That is, there is a need to change product information quickly, accurately, and simply with minimal additional cost.

Recently, an attempt has been made to replace existing paper labels with electronic tags using electronic devices based on the demands of the market. This is because communication and electronic display technologies can be used to change the aforementioned product information quickly, accurately and easily.

In particular, Hanaro Mart has changed the price list of about 3000 ~ 4,000 per day, but it is not able to cope with it. In addition, there is a problem that it is difficult to change the price quickly by grasping the characteristics of customers.

Therefore, it is necessary to develop a system that manages the ESL in the central server and matches the price tag and the POS, and identifies the characteristics of customers and enables fast price switching.

Meanwhile, as shown in FIG. 1, a beacon is a short distance communication technology in which information is exchanged between IT devices based on low-power Bluetooth low energy technology.

If a person with a smartphone arrives within the reach of his signal, the beacon terminal will send out a specific ID value.

The application of the smartphone recognizes this value and transmits it to the server, and as a result, the consumer can receive the event or service information set in the corresponding location on the smartphone.

However, despite this convenient function, when a person with a smartphone enters a beacon signal range, the smartphone application must be run separately. Then, the user must find a homepage of the store and receive a service such as a coupon. It is true.

Korean Patent Publication No. 2014-0050209 Korean Registered Patent No. 1352006 Korean Patent Publication No. 2014-0010598

SUMMARY OF THE INVENTION The present invention has been made to solve the above-mentioned problems, and it is an object of the present invention to provide a smartphone app that can be visited through a parking lot without inconvenience to a store, It is an object of the present invention to provide a system in which an app is automatically activated and a beacon is organically connected to a navigation system in which product information, discount coupons, and online order are immediately available.

It is another object of the present invention to provide an indoor map service system in an indoor space that can guide a customer quickly and accurately based on the existing wireless communication infrastructure.

According to an aspect of the present invention, there is provided a parking management system, comprising: a parking management system for providing an empty space identification of an underground or ground parking lot and a final parking position confirmation service; An IPS indoor navigation system that provides real-time route guidance from inside the building to a car parked at a specific store or store according to current detailed location and location information using a Wi-Fi network; A beacon having an ID value installed in each store and one of attributes for entry, coupon, product detail, and table number; A parking management system, an IPS indoor navigation function, and a function of recognizing an ID value and an attribute of the beacon, the ID value detected by the beacon and the built-in customer ID when passing the specific store installed with the beacon, A beacon attribute, a customer's preference for online purchase, and a product shipment guide by driving a dedicated app of the store where the current customer is located through the ID value detected by the beacon and the built-in customer ID, ; The ID value and the customer ID detected by the beacon are received through the customer terminal, and a pre-stored template for automatically building the mobile shopping app and the online shopping mall is selected, and screen skins, category, product registration, coupon issue, point management, A platform server that includes at least one of NFC management, ESL management, customer management, order payment management, shipping management, shipping management, claims management, and statistics; For a customer entering a specific store, the platform server receives the store information, beacon property, and customer preference, and the platform server receives the statistical information transmitted while checking the order details, And a store terminal for assisting the user.

A customer terminal that is installed in the store and receives a visit signal of a customer terminal that has entered the local area network by the beacon and generates a visitor signal based on customer visit data including a customer ID, And a store terminal for receiving shopping information on the platform server.

When the number of the predetermined sub-screens is greater than a predetermined threshold value, only the number of sub-screens corresponding to the threshold number is displayed on the screen of the display device at the same time, and the remaining sub-screens are executed in the background.

When a plurality of stores are simultaneously recognized by the beacon, priority for driving a store-dedicated app based on a customer's preference for industry, standard, gender preference, age preference, preference according to time, Informs the customer terminal and sets the screen size according to the priority.

The store terminal includes a communication module for performing communication with an ESL (Electronic Shelf Label) server, and a controller for storing information received from the local communication section in a memory, displaying the information on a display device, and transmitting the information to the ESL server through a communication module The ESL has an NFC tag function, and when the ESL is touched, the control unit can perform product inquiry and record / order payment.

A personalized on-line shopping mall that displays a shopping list window as a representative product of the most-sold or interested products according to the shopping information corresponding to the customer ID when the store stock is registered in the platform server; .

The platform server recognizes which shop the current customer is in, and drives a dedicated app for the current store in the customer terminal, and automatically installs a recommended product corresponding to the customer's taste in the exclusive app of the current store upon the customer's entry.

When the app according to the present invention as described above is installed, all the store apps visited by the customer are automatically displayed on the customer terminal like a dedicated app of the store, so that the customer can concentrate on shopping.

In addition, the present invention can visit the store through the parking lot without inconvenience, so that the customer can be naturally induced in the store when the smartphone app is installed, and the app of the store is automatically driven by the beacon after the entry, , It is possible to provide a new platform service that is convenient for shopping because online ordering is possible.

Also, the present invention can promptly and accurately guide a customer using indoor maps in an indoor space such as a room of a building based on a wireless communication infrastructure installed on the basis of an indoor map in an indoor space.

FIG. 1 is a view showing the operation principle of a beacon for guiding a customer to a store according to the present invention.
FIG. 2 is a diagram showing a general configuration of a system for guiding a customer to a store according to the present invention.
FIG. 3 is a diagram illustrating a parking guidance by indoor interlocking navigation according to an embodiment of the present invention.
4 is a diagram illustrating a text chat and a voice call between a customer terminal and a store terminal according to an embodiment of the present invention.
5 is a diagram illustrating another application example according to an embodiment of the present invention.

For a better understanding of the present invention, a preferred embodiment of the present invention will be described with reference to the accompanying drawings. The embodiments of the present invention may be modified into various forms, and the scope of the present invention should not be construed as being limited to the embodiments described in detail below. The present embodiments are provided to enable those skilled in the art to more fully understand the present invention. Therefore, the shapes and the like of the elements in the drawings can be exaggeratedly expressed to emphasize a clearer description. It should be noted that in the drawings, the same members are denoted by the same reference numerals. Further, detailed descriptions of well-known functions and configurations that may be unnecessarily obscured by the gist of the present invention are omitted.

As shown in FIG. 2, the customer terminal 300 according to the present invention receives a signal of the beacon 100 installed in the store, and transmits the beacon ID and the customer ID to the platform server 200. The platform server 200 receives the ID of the transmitted beacon and confirms the beacon installed in the store, the beacon property (for entrance, coupon, product details, table number, etc.) And transmits the information to the customer terminal 300. [

The customer terminal 300 determines which store application is to be loaded first according to a customer's preference (frequent shop, major purchase product, sex, time zone, etc.) when a plurality of store IDs periodically sent out are simultaneously detected, Show the app screen according to.

The platform server 200 selects a pre-stored template for automatically building a mobile shopping application and an online shopping mall based on the contents of the template registered by the store manager, and selects a screen skin, category, product registration, coupon issue, point management, beacon management, NFC It is used as a platform that provides all functions for management such as management, ESL management, customer management, order payment management, shipping management, delivery management, claim management and statistics.

If the customer selects an app according to the present invention or if a specific store entry is confirmed by the beacon, the customer terminal displays a dedicated app for the store in which the customer is currently located, records customer visit information in the platform server 200, 400) of the customer.

If the beacon is a beacon for a coupon, the coupon is issued to the customer terminal 300 by issuing a matching coupon issued by the shop. If it is a beacon of goods, it informs the detailed information of the product or informs the discount information of the product. In this case, price information is displayed in conjunction with ESL (Electronic Shelf Label) having NFC function, and detailed product information is displayed when tagging to NFC or ESL. In the case of a table beacon, a specific table number is received from a restaurant or a restaurant, and the screen moves to the online order screen.

Upon receiving the matching coupon, the platform server 200 records the customer coupon in the DB together with the customer information, and provides the coupon for online purchase. When the platform server 200 confirms who it is through the customer ID, the customer terminal 300 displays the product information of the current store best suited to the customer's tendency to facilitate the purchase.

When the online purchase is made through the customer terminal 300, the corresponding information including the customer ID is recorded in the platform server 200 in real time and notified to the store manager through the store terminal 400.

The store owner prepares the goods through the store and informs the customer of the shipment information to the store terminal 400 when the store is completed. The customer knows the goods shipment through the vibration and the message of the customer terminal 300 and acquires the goods.

By analyzing such a series of consumption patterns, the platform server 200 analyzes various marketing materials (analysis of popular goods by time period, age, sex, region, etc.) to the store owner through the store terminal 400, To contribute to the improvement of sales.

As an embodiment of the present invention, when the platform server 200 passes a specific store in which the short-range wireless communication apparatus is installed, the store terminal incorporating the bidirectional wireless communication apparatus stores the information detected by the short- If the user terminal 300 receives the information, the dedicated application of the corresponding store is driven through the customer terminal 300, and various information transmitted from the store is received from the built-in DB, and the store terminal 400 receives the information corresponding to the customer ID Shopping information, and the like. In this case, even if a communication problem arises with the platform server 200, the store terminal 400 can control the customer terminal 300 alone.

On the other hand, the online shopping mall 700 may be replaced with a mobile shopping mall. The shopping mall 700 may be created by automatically creating a shopping list window using the products that are sold or are most interested in the shopping information corresponding to the customer ID, And the shopping list window can be automatically displayed on the connection of other customers having similar tastes. Therefore, the store owner can access the app according to the present invention without uploading the shopping list window separately and creating the shopping mall application.

Also, the online shopping mall 700 is a shopping mall service additionally provided in the present invention so that a representative product and a preferred product can be sold in real time based on the shopping information stored and set according to a customer in the platform server 200 without any additional work, And can be operated according to the set information based on a series of marketing data generated through the above-mentioned beacon or the like so as to go beyond the limit of the existing online shopping mall.

Specifically, if customer information is received in advance from the IPS indoor navigation 500 and the parking management system 600, or if it is detected that the customer terminal 300 has approached the beacon 100, the beacon 100 and the customer terminal The beacon ID is transmitted and the customer terminal 300 sends the beacon ID, the customer ID, and the visit record to the platform server 200. (3) The platform server 200 determines which store the current customer is in And sends the customer's tendency to the customer terminal 300 to receive the coupon, the recommended product, the product details, and the table information according to the customer's preference.

Then, after the platform server 200 transmits the entry customer information to the store terminal 400, the customer terminal 300 makes the DB into the platform server 200, records the entry record and coupon reception DB, 400 receives menu recommendation and detailed information.

When the customer terminal 300 sends (8) online purchase information to the platform server 200, the store terminal 400 receives the (9) purchase information, (10) sends the goods shipment notice information, and the platform server (200) To the customer terminal (300).

The platform server 200 provides various marketing analysis data to the store terminal 400. The platform server 200 creates a mobile shopping mall and an online shopping mall 700 for the PC according to the environment setting set on the platform ⑬ Automatically provide online shopping mall information.

When the NFC / ESL 800 receives the Tagging information through the customer terminal 300, the NFC / ESL 800 transmits the detailed product information to the customer terminal 300.

As shown in FIG. 3, the present invention includes a parking management system 600 for providing an empty space identification of an underground or ground parking lot and a final parking location confirmation service.

In addition, the parking system 600 has an indoor parking guide service / parking position and an empty parking space guide function.

For this purpose, each parking space is determined based on wireless communication or near-distance communication infrastructure information related to the parking space, and a map of the parking space, and a sensor is included in the parking line. The parking space management system 600 has a function of detecting an empty parking space and informing the customer terminal 300 of the vacant parking space.

When the customer enters the building via the parking management system 600, the customer terminal 300 is changed to pedestrian navigation to precisely inform the store location within a desired store by several meters.

A customer terminal 300 including an IPS Indoor Positioning System (500) function for providing real-time route guidance from inside the building to a specific store according to current detailed position and movement information using a Wi-Fi or the like; Can be used.

In addition, the map DB storing the indoor map for each indoor space, the indoor position input from the customer terminal 300 is measured by a beacon or Wi-Fi signal, and the indoor position of another space that the user desires to go to is calculated by the IPS indoor navigation 500 The shortest course and the like can be serviced.

For example, the IPS indoor navigation 500 calculates whether the shortest course or the minimum time can be obtained by purchasing everything I buy when I shop at a shop with the customer terminal 300, 300). ≪ / RTI >

For this purpose, the IPS indoor navigation 500 provides seamless indoor / outdoor navigation in conjunction with GPS, Wifi, and beacon signals, thereby providing a route guidance function of a wide shopping mall.

That is, after the outdoor navigation is provided through the GPS, the main indoor destination for the pedestrian and the navigation service to the destination are executed through the IPS indoor navigation 500.

At this time, the customer's name, rating (VVIP), number of visits, purchase amount, purchase history, recommended product, etc. are displayed on the store terminal 400 according to the DB information of the IPS indoor navigation 500, .

The platform server 200 allows the platform server 200 to operate as a dedicated app in the shop as a single app, and divides the number of the recognized shops into a plurality of screens, do.

In the case where the same kinds of stores are listed or the totally different heterogeneous stores such as the IPS indoor navigation 500 and general stores, if the number of the predetermined sub-screens is larger than the predetermined threshold value, only the sub-screens of the threshold number At the same time, it may be displayed on the screen of the display device and the remaining sub-screens may be executed in the background.

Therefore, it is possible to display the main destination information for the pedestrian through the IPS indoor navigation 500 and the main customer store information or the final destination store information which is passed while the route guidance service to the destination is executed, thereby increasing the convenience of shopping have.

When the shopping list is created, it includes a function of guiding the shopping course through the IPS indoor navigation (500) and guiding the user to the parking position when shopping is completed.

As an embodiment of the present invention, a beacon (100) constituting a local area network at a certain distance is provided to notify a visitor of a visit. When the user passes a specific store, various promotional information, coupon The information is delivered to the customer's smartphone in real time.

In addition, the indoor map can be made in 2D or 3D so as to accurately grasp the current position of the customer by the location of the beacon in the structure of the indoor space and the complex structure.

In addition, the IPS indoor navigation 500 can divide the indoor space into semantic units and manage the location-related information of the customers in the semantic unit indoor space according to the shopping space, the dining space, the luxury space, and the like.

In the meantime, the present invention provides an electronic shelf label (ESL) server for communicating with an electronic shelf label (ESL) server for controlling the display of merchandise prices of a store, a communication module for storing information received from the local communication section, To the ESL server via the Internet.

(VVIP), the number of visits, the purchase amount, the purchase history, and the recommended goods according to the notification signal of the beacon 100 and the DB information stored in the store terminal 400 on the store terminal 400, VVIP allows professional managers to be deployed.

As shown in FIG. 4, the store terminal 400 and the customer terminal 300 are capable of text chatting and voice communication, so that they can inquire and purchase various information about a product.

At this time, the necessary data in the DB, which is stored in the DB or stored in the DB in order to match the customer's taste, is directly displayed in the store terminal 400, and the employee can propose a product closely related to the customer Custom chat is available.

As shown in FIG. 5, the system for guiding a customer to a store according to the present invention is an extended business model, which includes a button-based beacon automatic ordering function that allows a representative product of each store to be directly ordered to the store through a beacon (For example, a yellow beacon fried in a chicken house, a red beacon in a spicy chicken order), and a camera shopping function that allows consumers to check their current status and purchase them with a camera A function of checking the freshness through a camera, a function of consulting with a store MD and ordering online), and a bank customer service function capable of discriminating customer information entering from a beacon at a bank, (200) according to customer's preference according to statistical information, It has an online store that features automatic provisioning automation to enable real-time apply coupons, points, prizes events.

100: Beacon
200: Platform server
300: Customer terminal
400: store terminal
500: IPS indoor navigation
600: Parking management system
700: online shopping mall
800: NFC / ESL

Claims (7)

A parking management system that provides an empty subdivision of underground or ground parking and a final parking location confirmation service;
An IPS indoor navigation system that provides real-time route guidance from inside the building to a car parked at a specific store or store according to current detailed location and location information using a Wi-Fi network;
A beacon having an ID value installed in each store and one of attributes for entry, coupon, product detail, and table number;
A parking management system, an IPS indoor navigation function, and a function of recognizing an ID value and an attribute of the beacon, the ID value detected by the beacon and the built-in customer ID when passing the specific store installed with the beacon, A beacon attribute, a customer's preference for online purchase, and a product shipment guide by driving a dedicated app of the store where the current customer is located through the ID value detected by the beacon and the built-in customer ID, ;
The ID value and the customer ID detected by the beacon are received through the customer terminal, and a pre-stored template for automatically building the mobile shopping app and the online shopping mall is selected, and screen skins, category, product registration, coupon issue, point management, A platform server that includes at least one of NFC management, ESL management, customer management, order payment management, shipping management, shipping management, claims management, and statistics;
For a customer entering a specific store, the platform server receives the store information, beacon property, and customer preference, and the platform server receives the statistical information transmitted while checking the order details, A store terminal for assisting the user;
A customer terminal that is installed in the store and receives a visit signal of a customer terminal that has entered the local area network by the beacon and generates a visitor signal based on customer visit data including a customer ID, And a shop terminal for receiving shopping information on the platform server,
When a plurality of stores are simultaneously recognized by the beacon, priority for driving a store-dedicated app based on a customer's preference for industry, standard, gender preference, age preference, preference according to time, The platform server notifies the customer terminal, sets a screen size according to the priority,
The platform server recognizes which store the current customer is in, and drives a dedicated app of the current store in the customer terminal, and automatically installs a recommended product corresponding to the customer's taste in the dedicated app of the current store upon entering the customer. A system for attracting customers to a store. delete The method according to claim 1,
When the number of sub-screens designated in advance by the customer terminal is larger than a predetermined threshold value, only the number of sub-screens corresponding to the threshold number are simultaneously displayed on the screen of the display device and the remaining sub-screens are executed in the background. / RTI > delete The method according to claim 1,
The store terminal includes a communication module for performing communication with an ESL (Electronic Shelf Label) server, and a controller for storing information received from the local communication section in a memory, displaying the information on a display device, and transmitting the information to the ESL server through a communication module Wherein the ESL has an NFC tag function, and when the ESL is touched, the control unit can record an inquiry of goods and order / pay for the goods. The method according to claim 1,
A personalized on-line shopping mall that displays a shopping list window as a representative product of the most-sold or interested products according to the shopping information corresponding to the customer ID when the store stock is registered in the platform server; The system comprising: means for determining whether the customer is in the store; delete

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