KR101492959B1 - Advertisement service system and method thereof - Google Patents

Abstract

The present invention relates to an advertisement service system and a method thereof.
The advertisement service system of the present invention includes an advertisement storage unit for storing advertisement information received from an advertiser; An intermediary terminal management unit for receiving and managing the relay terminal information, the number of times of advertisement delivery restriction and the relay agent registration information from a plurality of relay terminals providing advertisement information to user terminals; A relay terminal selection unit for selecting relay terminals having the number of advertisement providing times smaller than the advertisement delivery restriction number among the relay terminals; The advertisement information and the user terminal information are transmitted to the relay terminal selected to provide the stored advertisement information to the user terminals and the received advertisement information is received from the selected relay terminals and accumulated A control unit; And a compensation calculation unit for performing compensation for each transit terminal corresponding to the number of times the advertisement is accumulated for each relay terminal every predetermined period.
According to the present invention, an intermediary of an intermediary terminal provides an advertisement to a user terminal using a terminal message, and an administrator of the advertisement service server provides compensation for the advertisement to use a flat fee service that receives a large amount of free messages It is expected that the intermediary can effectively utilize his free message to receive compensation.

Description

[0001] ADVERTISEMENT SERVICE SYSTEM AND METHOD THEREOF [0002]

The present invention relates to an advertisement service system and a method thereof, and is intended to provide an advertisement service system and method for providing an advertisement of a terminal message format such as an SMS / MMS to a user terminal through association with a relay terminal registered in advance .

In recent years, advertisers are providing advertisements to recipients via online or offline. Due to the development of communication technology, various types of advertisements such as text, image, and music It is being done.

However, since it is most important how much the advertisement is exposed to the recipients, the advertiser unilaterally provides the advertisement to the user on the internet, mobile, telemarketing, and the like. That is, advertisers who advertise via mobile or telemarketing are randomly providing ads to arbitrary users because it is important to have a large number of recipients to receive the advertisement.

As a result, the receiver receives a spam advertisement irrelevant to his or her intention, which causes a problem in which all advertisements are turned off altogether.

In particular, when an advertiser provides an advertisement to a random recipient through a short message service (SMS), most of the random recipients receiving the advertisement receive an unwanted text message, It is impossible to achieve a substantial advertising effect.

The technology that is the background of the present invention is disclosed in Korean Patent Laid-open Publication No. 10-2011-0116413 (published on Oct. 26, 2011).

SUMMARY OF THE INVENTION Accordingly, the present invention has been made in view of the above problems, and it is an object of the present invention to provide an advertisement service system and method for providing a terminal message format advertisement such as SMS / MMS to a user terminal through linkage with an intermediary terminal.

According to another aspect of the present invention, there is provided an advertisement service system including an advertisement storage unit for storing advertisement information received from an advertiser; Wherein the relay terminal information includes a telephone number or an IP (Internet Protocol) address of the relay terminal, a number of advertisement delivery limitations, and a number of advertisement delivery limitations, from the plurality of relay terminals providing advertisement information to the user terminals A relay terminal management unit for receiving and managing relay registration information; A relay terminal selection unit for selecting relay terminals having the number of advertisement providing times smaller than the advertisement delivery restriction number among the relay terminals; The advertisement information and the user terminal information, wherein the user terminal information includes a telephone number of the user terminal, to the selected relay terminal so that the stored advertisement information is included in the message and provided to the user terminals, A controller for receiving and accumulating, from the selected relay terminals, an advertisement provision number provided to the user terminals; And a compensation calculation unit for performing compensation for each of the relay terminals corresponding to the number of advertisement providing accumulated for each relay terminal every predetermined period.

Here, the controller may accumulate the advertisement providing times for each relay terminal for a predetermined period, and may initialize the accumulated advertisement providing times when the set period expires.

The intermediary registration information may include at least one of a bank account number, an intermediary ID, a card number, a home address, and an e-mail address.

Here, the compensation calculation unit may perform compensation for each relay terminal based on the relay registration information.

Here, the terminal message includes at least one of a short message service (SMS), a multimedia message service (MMS), a long message service (LMS), and a callback URL message can do.

Here, each of the relay terminals includes a server connection unit connected to the relay terminal management unit, receiving the relay terminal information, the number of times of advertisement delivery restriction, and the relay registration information, An advertisement storage unit for storing the received advertisement information; An address management unit for storing and managing the user terminal information; An advertisement transmission unit for transmitting the advertisement information to the user terminal based on the user terminal information by including the advertisement information in the terminal message; And a counting unit counting the number of times of providing the advertisement for the terminal message transmission and periodically providing the counted number of times of providing the advertisement to the control unit.

According to another aspect of the present invention, there is provided an advertisement service method of an advertisement service system, comprising: storing the advertisement information received from an advertiser; Wherein the relay terminal information includes a telephone number or an IP (Internet Protocol) address of the relay terminal from a plurality of relay terminals providing advertisement information to the user terminal, Receiving and managing registration information; Selecting relay terminals having the number of advertisement providing times smaller than the advertisement delivery limit number among the relay terminals; Transmitting the advertisement information and the user terminal information including the telephone number of the user terminal to the selected relay terminal so as to provide the stored advertisement information to the user terminal; Receiving and accumulating the number of advertisement provided to the user terminal from each of the selected relay terminals; And performing the compensation for each relay terminal corresponding to the number of advertisement provision accumulated for each relay terminal every predetermined period.

As described above, according to the present invention, the advertisement information is transmitted to the relay terminals so that the advertisement information can be provided to the user terminal that allowed the advertisement in advance, so that the advertisement can be provided not only to the user of the user terminal, Therefore, it is expected that the advertisement efficiency can be increased.

Further, the intermediary of the relay terminal provides the advertisement to the user terminal using the terminal message, and the manager of the advertisement service server provides the compensation for the advertisement, so that the intermediary using the flat fee service, It can be expected that the message can be effectively utilized and rewarded.

1 is a diagram illustrating an advertisement service system according to an embodiment of the present invention.
2 is a detailed block diagram of a relay terminal according to an embodiment of the present invention.
3 is a detailed block diagram of an advertisement service server according to an exemplary embodiment of the present invention.
4 is a data flow diagram illustrating an advertisement service method of an advertisement service system according to an embodiment of the present invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings, which will be readily apparent to those skilled in the art. The present invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. In order to clearly illustrate the present invention, parts not related to the description are omitted, and similar parts are denoted by like reference characters throughout the specification.

Throughout the specification, when an element is referred to as "comprising ", it means that it can include other elements as well, without excluding other elements unless specifically stated otherwise.

Throughout the specification, the term "point" collectively refers to payment means provided online, including cyber point, airline mileage, cyber money, cyber coupon, cyber gift certificate, online cash, and the like.

 The term "terminal message" as used throughout the specification refers collectively to a message sent to a user terminal, and includes a Short Message Service (SMS), a Multimedia Message Service (MMS), a Long Message Service ) And a callback URL message.

 The term "advertisement information" as used throughout the specification includes texts, images or videos composed of promotional texts such as goods or services, 2D / 3D coupon images or videos, 2D / 3D barcode images, Concept.

 The term "advertiser" as used throughout the specification is intended to encompass individual and small business owners, businesses, shopping malls, and website operators who provide advertisements.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art can easily carry out the present invention.

FIG. 1 is a diagram illustrating an advertisement service system according to an embodiment of the present invention. FIG. 2 is a detailed block diagram of a relay terminal according to an exemplary embodiment of the present invention. FIG. FIG. 2 is a diagram showing the configuration of an advertisement service server in detail.

1, an advertisement service system according to an embodiment of the present invention includes a plurality of relay terminals 200 and an advertisement service server 300, and is connected to a user terminal 100 through a network.

Herein, the network includes an Internet network (TCP / IP network, IP network such as Transmission Control Protocol / Internet Protocol) or a Wideband Code Division Multiple Access (WCDMA network; Long Term Evolution) The Internet and the mobile communication network may coexist together.

Here, the relay terminal 200 and the user terminal 100 are mobile terminals, and include terminals capable of transmitting terminal messages such as a smart phone and a mobile terminal.

The plurality of relay terminals 200 provides the relay terminal information, the advertisement delivery limit number information, and the relay agent registration information for receiving the advertisement information to the advertisement service server 300, And receives terminal information. Here, the relay terminal information includes a telephone number of the relay terminal 200, an IP (Internet Protocol) address, and the like.

The relay terminals 200 transmit the terminal message including the advertisement information to the user terminal 100 matched with the received user terminal information and count the number of times of providing the advertisement provided to the user terminal 100.

2, the relay terminal 200 according to the embodiment of the present invention includes a server connection unit 210, an advertisement storage unit 220, an address management unit 230, an advertisement transmission unit 240, a counting unit 250, .

The server connection unit 210 accesses the advertisement service server 300, receives the relay terminal information, the number of times of the advertisement delivery restriction, and the relay agent registration information from the intermediary and registers the information in the advertisement service server 300.

Here, the number of advertisement delivery limit times is the maximum number of advertisement delivery times that the intermediary of the relay terminal 200 registers to transmit the advertisement information to the user terminal 100, and the relay agent registration number And includes a bank account number, an intermediary ID, a card number, a home address, and an e-mail address.

The advertisement storage unit 220 receives advertisement information from the advertisement service server 300 and stores the advertisement information.

The address management unit 230 stores and manages user terminal information capable of providing advertisements received from the advertisement service server 300. At this time, the user terminal information includes the telephone number of the user terminal.

The advertisement transmitting unit 240 includes the advertisement information stored in the advertisement storage unit 220 in the terminal message and transmits the terminal message including the advertisement information to the user terminals 100 using the user terminal information stored in the address managing unit 230 ).

The counting unit 250 controls the server connection unit 210, the advertisement storage unit 220, the address management unit 230, and the advertisement transmission unit 240. The counting unit 250 counts the number of times an advertisement is provided And periodically transmits the counted number of times the advertisement is provided to the advertisement service server 300.

At this time, the counting unit 250 transmits the accumulated number of advertisement providing times to the advertisement service server 300 at a predetermined cycle such as a day, a week, or the like.

The relay terminal 200 according to an exemplary embodiment of the present invention includes a server connection unit 210, an advertisement storage unit 220, an address management unit 230, an advertisement transmission unit 240, and a counting unit 250. But it may be implemented as an application including each unit and installed in the relay terminal 200. [

The advertisement service server 300 stores the advertisement information received from the advertiser, and receives the relay terminal information, the advertisement delivery restriction count, and the relay agent registration information from the relay terminal 200. The advertisement information is provided to the relay terminals 200 matching the relay terminal information based on the number of advertisement delivery limitations and the relay compensator is performed for each relay terminal according to the relay registration information based on the received advertisement providing frequency.

3, an advertisement service server 300 according to an exemplary embodiment of the present invention includes an intermediary terminal management unit 310, an advertisement storage unit 320, an intermediary terminal selection unit 330, a compensation calculation unit 340, (350).

The relay terminal management unit 310 receives and manages the relay terminal information for providing the advertisement information, the number of times of the advertisement delivery restriction, and the relay registration information from the plurality of relay terminals 200, respectively.

The advertisement storage unit 320 stores the advertisement information received from the advertiser. At this time, the advertisement storage unit 320 may receive and store the advertisement information on / off line (Online / Offline). When the advertisement information is received and stored on-line, the advertisement storage unit 320 receives the advertisement information through the advertiser terminal In case of off-line, the manager directly inputs and stores the advertisement information collected from the advertiser.

The relay terminal selection unit 330 selects the relay terminals 200 having the number of advertisement providing times among the plurality of registered relay terminals 200 less than the advertisement delivery limit number registered by the relay. At this time, the relay terminal selection unit 330 compares the advertisement delivery restriction counts registered by the relay agents, which are matched with the number of advertisement deliveries periodically accumulated by the control unit 350, And selects the relay terminals 200 to be provided.

The compensation calculation unit 340 calculates the point compensation for each relay terminal 200 according to the number of advertisement provision accumulated for each relay terminal under the control of the control unit 350. [ For example, if the cost of providing one advertisement is 100 points, and the total number of times the advertisement is provided is 500, a compensation of 50,000 points is calculated.

Then, the compensation calculation unit 340 provides the relay, which is calculated for each relay terminal based on the relay registration information previously registered by the relay, to the relay.

The control unit 350 provides the advertisement information stored in the advertisement storage unit 320 to the relay terminals 200 selected by the relay terminal selection unit 330 and receives the advertisement providing frequency from the relay terminals 200 Accumulate.

At this time, the controller 350 accumulates the number of advertisement providing times for each relay terminal for a set period (for example, one month), and when the set period expires, the accumulated advertisement providing number is initialized to compensate monthly.

In addition, the controller 350 performs monthly compensation for each of the relay terminals 200, and then sets a new period to compensate for the relay terminals 200. [ That is, the control unit 350 compensates the relay terminals 200 every set period (for example, one month).

The advertisement providing system according to the present invention transmits the advertisement information to the relay terminals so as to provide the advertisement information to the user terminal that has previously permitted the advertisement, so that not only the user of the user terminal but also the relay And the advertisement efficiency can be improved.

Further, the intermediary of the relay terminal provides the advertisement to the user terminal using the terminal message, and the manager of the advertisement service server provides the compensation for the advertisement, so that the intermediary using the flat fee service, There is a great advantage that the message can be effectively utilized and rewarded.

Next, an advertisement service method of an advertisement service system according to an embodiment of the present invention will be described in detail with reference to FIG.

4 is a data flow diagram illustrating an advertisement service method of an advertisement service system according to an embodiment of the present invention.

As shown in FIG. 4, the advertisement service method of the advertisement service system according to the embodiment of the present invention is performed by registering the user terminals 100 allowing the advertisement service server 300 to receive advertisements.

The advertisement service server 300 receives and registers the information of the user terminals 100 that allow advertisement reception (S400).

At this time, the advertisement service server 300 can receive and store the user terminal information allowing ad reception from the associated service servers (omitted). Here, the associated service server (omitted) provides a specific service such as an insurance service server, a portal service server, and a multimedia service server to a user, receives a preliminary permission from the user, And a server that can provide the service. Also, the advertisement service server 300 may receive and store the user terminal information directly from the user according to the connection of the user terminal 100. [

The advertisement service server 300 receives and stores the relay terminal information, the number of advertisement delivery limit times, and the relay agent registration information from the relay terminal 200 (S404, S406) ).

In addition, the advertisement service server 300 receives advertisement information from the advertiser and stores the advertisement information (S408).

In order to provide the advertisement information, the advertisement service server 300 selects the relay terminal 200 by comparing the number of times of providing the advertisement with the restriction number of the advertisement delivery (S410), and transmits the advertisement information to the selected relay terminal 200 Information is transmitted (S412). At this time, the advertisement service server 300 determines whether the number of advertisement providing times provided to the user terminal 100 among the plurality of registered relay terminals 200 is less than the advertisement delivery limit number, The relay terminals 200 that are smaller than the transmission limitation number are selected as terminals capable of transmitting advertisements.

On the other hand, if it is determined that the number of times the advertisement is provided is less than the number of advertisement delivery restrictions (more or less), the advertisement service server 300 does not select the relay terminal 200. This is because, if the number of advertisement delivery restrictions set by the relay terminal 200 exceeds the number of advertisement deliveries, the number of free messages used by the relay terminal 200 by a subscriber or the like may be exceeded.

The relay terminal 200 receives the advertisement information and the user terminal information received from the advertisement service server 300 (S414), adds the received advertisement information to the terminal message, and transmits the advertisement information to the user terminals 100 (S416).

At this time, the relay terminal 200 counts the number of times the advertisement is transmitted to the user terminal 100 using the terminal message (S418).

The relay terminal 200 transmits the periodically counted number of times the advertisement is provided to the advertisement service server 300 (S420).

The advertisement service server 300 receives the advertisement providing times from the relay terminal 200 and accumulates the received advertisement providing times (S422). At this time, the advertisement service server 300 accumulates the advertisement providing times for each relay terminal for the set period.

When the set period of time has expired, the advertisement service server 300 performs reward-based compensation based on the relay registration information based on the cumulative number of advertisement providing times (S424), and initializes the cumulative number of advertisement providing times.

On the other hand, the advertisement service server 300 performs compensation for each of the relay terminals 200, sets a new period again, and repeats compensation for the relay terminals 200. That is, the advertisement service server 300 compensates the relay terminals 200 every set period (for example, one month).

The advertisement service method of the advertisement service system according to the present invention transmits advertisement information to the relay terminals so as to provide the advertisement information to the user terminal that has previously permitted the advertisement, so that not only the user of the user terminal, It is possible to provide advertisements to intermediaries so that the advertisement efficiency can be improved.

Further, the intermediary of the relay terminal provides the advertisement to the user terminal using the terminal message, and the manager of the advertisement service server provides the compensation for the advertisement, so that the intermediary using the flat fee service, There is a great advantage that the message can be effectively utilized and rewarded.

While the present invention has been described with reference to exemplary embodiments, it is to be understood that the invention is not limited to the disclosed exemplary embodiments, but, on the contrary, is intended to cover various modifications and equivalent arrangements included within the spirit and scope of the appended claims. Accordingly, the true scope of the present invention should be determined by the technical idea of the appended claims.

100: user terminal 200: relay terminal
210: server connection unit 220: advertisement storage unit
230: address management unit 240:
250: counting unit 300: advertisement service server
310: relay terminal management unit 320:
330: relay terminal selection unit 340: compensation calculation unit
350:

Claims (10)

An advertisement service system for providing advertisement information to a plurality of user terminals,
An advertisement storage unit for storing the advertisement information received from the advertiser;
Wherein the relay terminal information includes a telephone number or an IP (Internet Protocol) address of the relay terminal, a number of advertisement delivery limitations, and a number of advertisement delivery limitations, from the plurality of relay terminals providing advertisement information to the user terminals A relay terminal management unit for receiving and managing relay registration information;
A relay terminal selection unit for selecting relay terminals having the number of advertisement providing times smaller than the advertisement delivery restriction number among the relay terminals;
Wherein the advertisement information and the user terminal information are included in the selected relay terminal, wherein the user terminal information includes a telephone number of the user terminal, A controller for receiving and accumulating the number of advertisement provided to the user terminals from the selected relay terminals, respectively; And
A compensation calculation unit for performing compensation for each relay terminal in correspondence with the number of advertisement providing accumulated for each relay terminal every predetermined period,
The advertisement service system comprising: The method according to claim 1,
Wherein,
Accumulates the number of advertisement providing times for each relay terminal during a predetermined period,
And initializes the cumulative number of advertisement providing times when the set period expires. 3. The method of claim 2,
The intermediary registration information includes at least one of a bank account number, an intermediator ID, a card number, a home address, and an e-mail address,
Wherein the compensation calculation unit comprises:
And proceeds to compensate for each relay terminal based on the relay registration information. The method of claim 3,
The message comprises:
An advertisement service system includes at least one of a Short Message Service (SMS), a Multimedia Message Service (MMS), a Long Message Service (LMS), and a Callback URL message. 5. The method according to any one of claims 1 to 4,
Each of the relay terminals comprising:
A server connection unit connected to the relay terminal management unit for receiving the relay terminal information, the advertisement delivery restriction number and the relay registration information from an intermediary, and transmitting the relay terminal information;
An advertisement storage unit for storing the received advertisement information;
An address management unit for storing and managing the user terminal information;
An advertisement transmission unit that includes the advertisement information in the message and transmits the advertisement information to the user terminals based on the user terminal information; And
A counting unit counting the number of times of providing the advertisement for the terminal message transmission and periodically providing the counted number of times of providing the advertisement to the control unit,
The advertisement service system comprising: An advertisement service method of an advertisement service system for providing advertisement information to a user terminal,
The advertisement storage unit storing the advertisement information received from the advertiser;
The relay terminal management unit receives relay terminal information from a plurality of relay terminals providing advertisement information to the user terminal, wherein the relay terminal information includes a telephone number or IP (Internet Protocol) address of the relay terminal, Receiving and managing the number of times of restriction and transcriber registration information;
The relay terminal selecting unit selecting the relay terminals having the number of advertisement providing times smaller than the advertisement delivery limit number among the relay terminals;
The control unit may include the advertisement information and the user terminal information in the selected relay terminal so that the stored advertisement information is included in the predetermined format message and provided to the user terminal, wherein the user terminal information includes the telephone number of the user terminal - transmitting;
The control unit receiving and accumulating the number of advertisement providing times provided to the user terminal from the selected relay terminals, respectively; And
The compensation calculation unit may perform compensation for each relay terminal in correspondence with the number of advertisement provision accumulated for each relay terminal every predetermined period
Lt; / RTI > The method according to claim 6,
Wherein the controller receives and accumulates the advertisement providing times from the selected relay terminals, respectively,
Wherein the control unit accumulates the number of advertisement providing times for each relay terminal for a predetermined period of time; And
When the set time period has expired, the control unit initializes the cumulative advertisement provision number
Lt; / RTI > 8. The method of claim 7,
The intermediary registration information includes at least one of a bank account number, an intermediator ID, a card number, a home address, and an e-mail address,
Wherein the step of performing the compensation comprises:
And the compensation for each relay terminal is performed based on the relay registration information. 9. The method of claim 8,
The message comprises:
The method comprising at least one of a Short Message Service (SMS), a Multimedia Message Service (MMS), a Long Message Service (LMS), and a Callback URL message. 10. The method according to any one of claims 6 to 9,
Each of the relay terminals comprising:
A server connection unit connected to the system and receiving the relay terminal information, the advertisement delivery limit number, and the relay registration information from an intermediary;
An advertisement storage unit for storing the received advertisement information;
An address management unit for storing and managing the user terminal information;
An advertisement transmission unit that includes the advertisement information in the message and transmits the advertisement information to the user terminals based on the user terminal information; And
Counting the number of times the advertisement is provided for the message transmission and periodically providing the counted number of times the advertisement is provided,
Lt; / RTI >

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