KR101396928B1 - No-charge call service system - Google Patents

Abstract

The present invention relates to a free call service providing system for providing a free call service to a merchant shop in cooperation with a portal search service, an app service, a location based search service, and the like, and is directed to a subscriber communication terminal capable of using a communication service through a mobile communication network. A merchant communication terminal capable of using a communication service through a Public Switched Telephone Network (PSTN) or a Voice over Internet Protocol (VoIP) network; A search server for providing a company search service to the subscriber communication terminal and receiving a free call request for a searched company; A mobile advertisement server for providing a free call service to the merchants in response to a free call request received at the search server; And a UMS (Unified Messing Service) server for making a simultaneous call to the subscriber communication terminal and the merchant communication terminal according to a request of the mobile advertisement server, wherein the mobile advertisement server comprises: An advertisement mail reception selection item for requesting reception of a mail of an advertisement content is provided on the advertisement content, and the advertisement communication reception selection item is provided in the subscriber communication terminal, If selected, the UMS server sends at least one of SMS, MMS, and e-mail including contents of the advertisement to the subscriber communication terminal.
According to the present invention, a user who uses a portal search service, an app service, a location based search service, etc., can immediately receive a free call to a company searched when searching for a business. In the case of a merchant, It is possible to promote the advertisement effect of the company, and furthermore it can activate the user-oriented new mobile advertisement business.

Description

[0001] The present invention relates to a free call service system,

The present invention provides a free call service to a merchant company in connection with a portal search service, an app service, a location-based search service, and the like, and provides a free call service to a subscriber communication terminal and a merchant communication terminal from a UMS server And a call service providing system.

In recent years, the Internet search market is rapidly shifting from online to mobile. The increase in Internet searches in the mobile environment is due to the increase of smart phones. The number of smartphone subscribers in Korea reaches 17 million by 2011, and the number one mobile Internet usage pattern for smartphones is Internet search. Particularly, the search for mobile Internet-based services accounts for a high percentage.

Life-friendly search is mainly about finding information on buses and subways, searching map information, searching for restaurants and other companies. Among these mobile internet searches, business search has great commercial significance. Smartphone users generate spending by using the company based on search information. In addition, a company that has become a search target has its own promotional effect and generates sales opportunities.

In general, there are three types of search for companies using smart phones. A smartphone user can access a portal site to use a search service, install an app that provides services such as restaurant search, or use a location based search service linked to a GPS module.

However, there have been some inconveniences in the search of such companies in the past. For example, a smartphone user would have to pay a phone bill to conduct a business search and then call the business directly. Also, it is troublesome to memorize the telephone number of the company on the company search page, to leave the search page, to go to the call menu, and to directly input the memorized number.

On the other hand, on the server side that operates the portal service through the online, the search service is provided free of charge, but the advertisement is provided through advertisement such as a banner or a sponsor link. However, since the user concentrates on the search he / she desires, the advertisements such as the banner and the sponsor link are not useful. In addition, the deterioration in the effectiveness of such advertisements is greater in a smart phone environment than in an online connection using a PC.

The present invention can improve the convenience of the user and enhance the promotion effect of the merchant by making it possible to make a free call on the search page when performing a company search using various services on the mobile communication terminal, The present invention has been made to provide a free call service providing system capable of promoting growth of mobile advertisement business market as well as enhancing advertisement effect through advertisement streaming to a mobile terminal.

A free call service providing system according to an embodiment of the present invention includes a subscriber communication terminal capable of using a communication service through a mobile communication network; A merchant communication terminal capable of using a communication service through a Public Switched Telephone Network (PSTN) or a Voice over Internet Protocol (VoIP) network; A search server for providing a company search service to the subscriber communication terminal and receiving a free call request for a searched company; A mobile advertisement server for providing a free call service to the merchants in response to a free call request received at the search server; And a UMS (Unified Messing Service) server for making a simultaneous call to the subscriber communication terminal and the merchant communication terminal according to a request of the mobile advertisement server, wherein the mobile advertisement server comprises: An advertisement mail reception selection item for requesting reception of a mail of an advertisement content is provided on the advertisement content, and the advertisement communication reception selection item is provided in the subscriber communication terminal, If selected, the UMS server sends at least one of SMS, MMS, and e-mail including contents of the advertisement to the subscriber communication terminal.

In the free call service providing system according to another embodiment of the present invention, the search server is a portal server that provides a portal search service.

In the free call service providing system according to another embodiment of the present invention, the search server provides a business search application to the subscriber communication terminal, and when the subscriber communication terminal executes the business search application, Is an app server.

The free call service providing system according to another embodiment of the present invention is a location based search server that provides a location based search service.

In the free call service providing system according to another embodiment of the present invention, the search server provides a free call selection item together with information on a company searched to the subscriber communication terminal, and the free call selection item A subscriber's telephone number of a company searched by the subscriber communication terminal and a subscriber's telephone number entered in the subscriber's communication terminal are input to the mobile advertisement server send.

In the free call service providing system according to another embodiment of the present invention, the search server provides a free call selection item together with information on a company searched to the subscriber communication terminal, and the free call selection item The mobile advertisement server provides a free call service to the subscriber communication terminal for the selected company.

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According to another embodiment of the present invention, there is provided a system for providing a free call service, comprising: a CMS (Contents Management Service) server for providing advertisement contents to the mobile advertisement server; A database server for storing advertisement contents received from the CMS server; An encoding server for encoding the advertisement content; And a download server for streaming the advertisement content encoded by the encoding server to the subscriber communication terminal.

In a free call service providing system according to another embodiment of the present invention, a free call connection announcement is displayed on the advertisement content.

In the free call service providing system according to another embodiment of the present invention, a hyperlink to the advertisement company's homepage is displayed on the advertisement content.

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In the free call service providing system according to another embodiment of the present invention, a discount coupon download selection item for selecting a discount coupon download is provided on the advertisement content, and when the subscriber communication terminal selects the discount coupon download selection item, The mobile advertisement server downloads the discount coupon to the subscriber communication terminal or links the discount coupon download page.

According to the free call service providing system of the present invention, when a user in a mobile environment executes a company search using a portal search service, an app service, a location based search service, or the like, the user can receive a free call service on a search result page on a search result page In the case of merchants, it is possible to advertise directly to potential purchasers. Mobile advertisers can offer advertisements in the opposite direction of free calls, thereby eliminating the ad's rejection, Thereby enhancing the advertising effect.

1 is a diagram illustrating a system for providing a free call service according to the present invention,
FIG. 2 is a data flow diagram illustrating the provision of a free call service according to the present invention;
3 is a view illustrating an example of using a portal search service of a subscriber communication terminal,
4 is a diagram showing an example of displaying a company search result on a subscriber communication terminal,
5 is a diagram illustrating a screen for inputting a reception number on a subscriber communication terminal,
6 is a diagram illustrating an example of using an app service of a subscriber communication terminal,
7 is a diagram illustrating an example of using a location-based search service of a subscriber communication terminal,
8 is a diagram illustrating an example in which advertisement contents are displayed in a subscriber communication terminal, and
9 is a view showing another embodiment of the display of FIG.

Hereinafter, specific embodiments according to the present invention will be described with reference to the accompanying drawings. It is to be understood, however, that the invention is not to be limited to the specific embodiments, but includes all modifications, equivalents, and alternatives falling within the spirit and scope of the invention.

Parts having similar configurations and operations throughout the specification are denoted by the same reference numerals. It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory and are intended to provide further explanation of the invention as claimed.

In the following description of the embodiments, redundant descriptions and explanations of techniques obvious to those skilled in the art are omitted. Also, in the following description, when a section is referred to as "comprising " another element, it means that it may further include other elements in addition to the described element unless otherwise specifically stated.

Also, the terms "to", "to", "to", and "modules" in the specification mean units for processing at least one function or operation, and may be implemented by hardware or software or a combination of hardware and software . In addition, when a part is connected to another part, it includes not only a case directly connected but also a case where the other part is connected in between.

1 is a diagram illustrating a system for providing a free call service according to the present invention. Referring to FIG. 1, the free call service providing system of the present invention basically comprises a subscriber communication terminal 100, a merchant communication terminal 200, a search server 400, a mobile advertisement server 500, a UMS And a Unified Messaging Service server 600.

The subscriber communication terminal 100 is a terminal that can use a communication service through a mobile communication network. The mobile communication network is a mobile network 320 or a mobile data network 310 of a company providing a mobile communication service. The mobile communication network includes a CDMA (Code Division Multiple Access), a WCDMA (Wideband Code Division Multiple Access) ), Wibro, WiFi, or the like, or a network composed of a combination of these networks. The mobile network 320 is a network for mobile communication, and the mobile data network 310 is a network for mobile Internet access, download, and the like.

The subscriber communication terminal 100 can be implemented in various forms such as a smart phone, a feature phone, and a tablet PC as a communication terminal subscribed to a company providing a mobile communication service. Preferably, the subscriber communication terminal 100 is a smartphone as illustrated in the drawings and embodiments below.

The merchant communication terminal 200 is a communication terminal on the merchant's side, and is a terminal that can use a communication service through a public switched telephone network (PSTN) 330 or a VoIP network. For example, the merchant communication terminal 200 is a general telephone set located at an affiliated store. As another example, the merchant communication terminal 200 may be replaced with a mobile communication terminal designated by an affiliate shop, or an Internet telephone.

The search server 400 provides a company search service to the subscriber communication terminal 100 and directly receives a free call request. The search server 400 provides a portal search service, an app service, a location based search service, and the like.

For example, the search server 400 is a portal server that operates a portal site and provides a portal search service. As another example, the search server 400 is an app server that provides a business search application and provides a business search service when a business search application is executed on the subscriber communication terminal 100. Here, a business search app refers to an app that includes at least a business search function. As another example, the search server 400 is a location-based search server that provides location-based search services. The location-based search server provides business information matching with the location information recognized by the GPS module of the subscriber communication terminal 100. The location-based search server may be included in the portal server, or may be operated as a local server such as a local government.

The mobile advertisement server 500 provides a free call service to the merchants in response to the free call request received at the search server 400 side. In this case, the charge for the free call service may be charged to the merchant. In addition, the mobile advertisement server 500 can perform advertisement streaming to the subscriber communication terminal 100 side in the opposite of the free call. In this case, billing for the free call service may be charged to the advertiser or agency. In the present invention, the term "free call" means a call that does not impose a call charge at the subscriber communication terminal 100 side.

The mobile advertisement server 500 may include a UMS server 600 to provide a free call service. The UMS server 600 is a server that integrates and manages different messages such as voice, fax, message, and Internet e-mail using a PSTN or the like from a single server. The UMS server 600 may not be constructed as a part of the system of the mobile advertisement server 500 but may be constructed in another location and operated by another system administrator.

In the free call system according to the present invention, the mobile advertisement server 500 can provide a free call service and perform advertisement streaming. A mobile advertisement system as shown in Fig. 1 is used for such advertisement streaming.

1, the mobile advertisement system includes a content management service (CMS) server 700, a database server 550, an encoding server 570, a file server 850, and a database server 800 do.

The CMS server 700 is a server for managing advertisement contents, and registers and manages advertisement contents such as photographs, animations, and videos, and provides advertisement contents to the mobile advertisement server 500 side. The advertisement content registered by the CMS server 700 is stored in the database server 550. Then, the mobile advertisement server 500 refers to the database server 550 and selects advertisement contents to be streamed to the subscriber communication terminal 100.

The encoding server 570 is a server that encodes the advertisement contents received from the CMS server 700 for real-time streaming. The advertisement content encoded by the encoding server 570 is transmitted to the file server 850 and stored in the file server 850. [ The video contents stored in the file server 850 are streamed to the subscriber communication terminal 100 at the request of the mobile advertisement server 500. At this time, the download server 800 is used, and the download server 800 designates a URL path through the mobile data network 310. Downloading of the advertisement contents is started by the download server 800, and the designated download URL is stored and managed in the database server 550.

2 is a data flow diagram illustrating the provision of a free call service according to the present invention. Referring to FIG. 2, when the subscriber terminal 100 accesses the search server 400 to perform a company search, the search server 400 provides search results according to company search and provides free call information.

When a free call request is generated in the subscriber communication terminal 100, the search server 400 requests the mobile advertisement server 500 for a free call. The mobile advertisement server 500 performs advertisement streaming to the subscriber communication terminal 100 and transmits the subscriber communication terminal 100 and the merchant communication terminal 200 of the selected merchant that requested the free call to the UMS server 600 to the UMS 600, Request a call connection (UMS Call to Call). Then, the UMS server 600 sends a simultaneous call signal to the subscriber communication terminal 100 and the merchant communication terminal 200.

Hereinafter, the search server 400 may be a portal server, an app server, and a location-based search server. Hereinafter, a specific example of a free call service according to the present invention will be described. Will be described using the same reference numerals as those of the search server 400. [

3 shows an example of using the portal search service of the subscriber communication terminal. The subscriber communication terminal 100 can access a web page operated by the portal server 400 through the mobile communication network. As shown in FIG. 3, the home page of the portal server 400 is typically composed of a portal search display 110. The portal search display 110 includes a search window 112 and a search item 114 at the top of the web screen.

The user of the subscriber communication terminal 100 inputs a desired search word into the search window 112 of the portal search display 110 and selects the search item 114 on the screen. At this time, the subscriber communication terminal 100 is provided with a GUI (Graphic User Interface) supporting a keypad input or a TUI (Touch User Interface) supporting a touch input. Through the user input interface, .

For example, since a recent smart phone basically has a TUI, a user can tap a search window 112 on a smart phone by touching a touch input gesture without moving a finger after touch input, After inputting the search word, the search item 114 is tapped to complete the search word input.

As shown in FIG. 3, when a search word such as "Kangnam Flower Delivery" is input, the portal search service provides various information related to the search word. Among the information provided by the portal search service, the search information of the vendor is included. For example, on the portal search result display 120 shown in FIG. 4, the found business information is listed up and displayed.

Referring to FIG. 4, the portal search result display 120 displays a bar-shaped free call selection item 124 along with the business name 122 and information related to the business. If the user inputs a free call selection item 124 as a touch action such as a tap, the screen is changed to a reception number input screen as shown in FIG.

Referring to FIG. 5, a free call announcement 132 for notifying a free call connection is displayed on a reception number input page 130 provided by the portal server 400. In addition, a reception number input window 134 for inputting a telephone number desired to be received and an input completion item 136 for transmitting the inputted reception number are displayed. The user of the subscriber's communication terminal 100 can select a free call by inputting the received number and touching the input completed item 136. [

As another example, if the free call selection item 124 shown in FIG. 4 is input, the call signal may be immediately transmitted to the subscriber communication terminal 100 by switching to the free call service. For example, if the free communication is selected in the subscriber communication terminal 100, the telephone number of the subscriber communication terminal 100 is transmitted to the mobile advertisement server 500, and the mobile advertisement server 500 immediately transmits the subscriber communication terminal 100 ) May provide a free call service.

6 illustrates a case where subscriber communication terminal 100 searches for business information using an app service. As shown in FIG. 6, the user of the subscriber communication terminal 100 can install an app on a smart phone to provide business information for services that are frequently used. Then, the company search result can be received through the app server 400 that executes the application and provides the business information. In this case, an application search display 140 as shown in FIG. 6 is displayed on the subscriber communication terminal 100 on the screen.

In the case of the flower delivery search application as shown in FIG. 6, a region selection item 142 for selecting a region of a flower delivery company and a category selection item 144 for selecting a flower delivery company type are displayed on the home screen of the application . Of course, other types of input windows, search windows, selection items, and the like may be displayed on the home screen. When the user selects several items on the home screen of the app, the app server 400 provides the matching business information to the selected items. The company search result by the app service will also be displayed on the display of the same type as the example of FIG. 4 and the free call selection item 124 is displayed in the company search result.

7 illustrates a case where the subscriber communication terminal 100 searches for business information using a location based search service. As shown in FIG. 7, the user of the subscriber communication terminal 100 can search for nearby companies based on their current location. On the subscriber communication terminal 100, the location based search display 150 as shown in FIG. 7 is displayed on the screen.

In the example of FIG. 7, the user can perform a location-based search by entering a vendor type, such as a flower delivery, into the search window 152 and selecting a search item 154. At this time, the location information measured by the GPS module (not shown) installed in the subscriber communication terminal 100 is transmitted to the location-based search server 400. The location-based search server 400 outputs the search result on the screen in correspondence with the current position of the subscriber communication terminal 100. At this time, the search result including the free call option item 124 will be displayed on the subscriber communication terminal 100 in the same form as the example of FIG.

As described above, the free call request of the subscriber communication terminal 100 is implemented by inputting the free call selection item 124. [ The mobile ad server 500 may stream the advertisement content to the UMS server 600 in response to the free call request at a cost against the free call prior to requesting the 2-way calling. For example, the mobile advertisement server 500 transmits the advertisement video or the like in a content push manner using the download server 800 described above.

8 shows an example in which advertisement content is displayed on a subscriber communication terminal. The mobile advertisement server 500 streams an advertisement image of a company that requested a free call from the subscriber communication terminal 100 and displays the advertisement content display 160 on the subscriber communication terminal 100 as shown in FIG. Of course, the ad content may be for another vendor of the same flower delivery item, or for another item or other field.

Referring to FIG. 8, the advertisement content display 160 displays a free call connection announcement message indicating that a free call connection is being established along with multimedia playback of an advertisement video or the like. Accordingly, the subscriber's terminal 100 waits for a free call, and naturally induces the user to browse the advertisement contents. In addition, the advertising content display 160 displays the promotional text 162 together. Here, the company advertisement text 162 may be a hyperlink directly to the homepage of the corresponding company.

Figure 9 shows another example of an advertising content display. Referring to FIG. 9, the advertisement content display 160 provides an advertising mail receiving option 164. The advertisement mail receiving selection item 164 is used when the user wants to browse the contents of the advertisement contents more specifically. The mobile advertisement server 500 transmits SMS, MMS, electronic mail including the advertisement contents to the subscriber communication terminal 100 through the UMS server 600 when the advertisement mail reception selection item 164 is selected on the subscriber communication terminal 100 And at least one of the mail is sent out.

9, the advertisement content display 160 provides a discount coupon download option 166. [ The discount coupon download selection item (166) is an option for downloading the mobile discount coupon for the advertisement company. When the discount coupon download selection item 166 is selected in the subscriber communication terminal 100, the mobile advertisement server 500 issues a mobile discount coupon to the subscriber communication terminal 100 or links the discount coupon download page.

The invention described above is susceptible to various modifications within the scope not impairing the basic idea. In other words, all of the above embodiments should be interpreted by way of example and not by way of limitation. Therefore, the scope of protection of the present invention should be determined in accordance with the appended claims rather than the above-described embodiments, and should be construed as falling within the scope of the present invention when the constituent elements defined in the appended claims are replaced by equivalents.

100: Subscriber communication terminal 110: Portal search display
112: search window 114: search item
120: Portal search result display 122: Company name
124: Free call selection item 130: Enter recipient number page
132: Free call alert 134: Enter number
136: Input completed Item 140: Search for apps Display
142: Region selection item 144: Type selection item
150: Location based search display
152: search window 154: search item
160: Advertisement content display 162: Promotion of the company
164: Receiving advertisement mail selection item 166: Discount coupon download selection item
200: merchant communication terminal 310: mobile communication data network
320: mobile communication network 330: PSTN
400: search server (portal server, app server, location-based search server)
500: Mobile ad server 550: Database server
570: Encoding Server 600: UMS Server
700: CMS Server 800: Download Server
850: File server

Claims (12)

A subscriber communication terminal capable of using a communication service through a mobile communication network;
A merchant communication terminal capable of using a communication service through a Public Switched Telephone Network (PSTN) or a Voice over Internet Protocol (VoIP) network;
A search server for providing a company search service to the subscriber communication terminal and receiving a free call request for a searched company;
A mobile advertisement server for providing a free call service to the merchants in response to a free call request received at the search server; And
A UMS (Unified Messging Service) server for sending a simultaneous call to the subscriber communication terminal and the merchant communication terminal according to a request of the mobile advertisement server
/ RTI >
The mobile advertisement server may stream the advertisement contents to the subscriber communication terminal before the simultaneous call by the UMS server,
The subscriber communication terminal is provided with an advertisement mail reception selection item for requesting reception of mail of the advertisement contents, and when the subscriber communication terminal selects the advertisement mail reception selection item, the UMS server transmits SMS , An MMS, and an e-mail. The method according to claim 1,
Wherein the search server is a portal server that provides a portal search service. The method according to claim 1,
Wherein the search server is an application server that provides a business search application to the subscriber communication terminal and provides a business search service when the subscriber communication terminal executes the business search application. The method according to claim 1,
Wherein the search server is a location-based search server that provides a location-based search service. The method according to claim 1,
The search server provides a free call selection item together with information on a company searched to the subscriber communication terminal, and when the free call selection item is selected on the subscriber communication terminal, a search number input window Wherein the subscriber terminal phone number of the merchant searched by the subscriber communication terminal and the subscriber phone number input through the reception number input window are transmitted to the mobile advertisement server. The method according to claim 1,
The search server provides a free call selection item together with information on a company searched to the subscriber communication terminal, and when the free call selection item is selected on the subscriber communication terminal, the mobile advertisement server transmits the free call selection item to the subscriber communication terminal Wherein the free call service is provided for the free call service. delete The method according to claim 1,
A CMS (Contents Management Service) server for providing advertisement contents on the mobile advertisement server side;
A database server for storing advertisement contents received from the CMS server;
An encoding server for encoding the advertisement content; And
A download server for streaming the advertisement content encoded by the encoding server to the subscriber communication terminal;
Further comprising: The method according to claim 1,
And a free call connection announcement message is displayed on the advertisement content. The method according to claim 1,
Wherein a hyperlink to the homepage of the advertisement company is displayed on the advertisement content. delete The method according to claim 1,
The mobile communication terminal is provided with a discount coupon download selection item for downloading discount coupons on the advertisement content. When the subscriber communication terminal selects the discount coupon download selection item, the mobile advertisement server downloads the discount coupon to the subscriber communication terminal, And links the coupon download page.

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