KR101295624B1 - Internet advertising system and methode with magazine - Google Patents

Abstract

The present invention relates to a system for measuring advertisement effect using a web magazine and a method thereof, wherein the terminal of one or more affiliate shopping malls (200), the terminal of one or more advertisers (300), are connected through a network (N), and the affiliate shopping mall. A web magazine (W) including at least one of a discount coupon, a planning article, and an advertisement provided through the terminal of the terminal 200 or the terminal of the advertiser 300 is created to create a web magazine (W). Using the web magazine, characterized in that it comprises a central server 100 for sending to the purchase customer 300, the customer information of the purchase customer 300 to the advertiser 300 after filtering It relates to an advertising effect measuring system and method thereof.
According to the present invention, by providing a web magazine produced by including discount coupons, products related planning articles and advertisements selectively / differentially to the purchase customers of the affiliate shopping mall, which is the actual purchase floor, maximize the effect of advertising through viral marketing At the same time, there is an advantage that it is possible to systematically and efficiently analyze the effect of the customer's purchase of goods by advertisement through the web magazine and provide it to the advertiser or affiliate shopping mall.

Description

Advertising effect measurement system using magazine and its method {Internet Advertising System and Methode with Magazine}

The present invention relates to a system for measuring advertisement effect using a magazine and a method thereof, wherein the terminal of one or more affiliate shopping malls (200), the terminal of one or more advertisers (300), are connected through a network (N), and the affiliate shopping mall ( Purchase of the affiliate shopping mall 200 by creating a Web Magazine (W) including at least one of a discount coupon, a planning article, and an advertisement provided through the terminal of the terminal 200 or the terminal of the advertiser 300. It is configured to include a central server 100 to send to the customer 300, the customer information of the purchase customer 300 to the advertiser 300 after filtering and analyzing,

The central server 100 receives information including any one or more of a discount coupon, a planning article, and an advertisement from the affiliate shopping mall 200 or the advertiser 300, and includes a coupon page 131 and a planning article page ( 132 and a web magazine creation unit 120 for creating a web magazine (W) including at least one of the advertising page 132; and using the information received from the web magazine creation unit 120, Web magazine providing unit 130 to provide to the purchasing customer 400 of the affiliate shopping mall 200; and customer information of the purchasing customer 400, the purchase history, the search history of the affiliate shopping mall 200 Purchase customer information collection unit 140 for receiving and collecting the purchase customer information including the above; And, the purchase customer information of the gender, age group, region, purchase goods, purchase amount, number of purchases, purchase frequency, search keyword Separate by items containing one or more After analyzing the data by the purchase customer information analysis unit 160; and provides the analysis data analyzed by the purchase customer information analysis unit 160 to the affiliated shopping mall 200 or the advertiser 300. Purchase customer related information providing unit 170; It relates to an advertising effect measuring system using a magazine, characterized in that configured to include and a method for measuring advertising effect using a magazine using the same.

In recent years, in order to obtain advertisements and publicity effects, advertisements are increasingly being placed on media such as Internet web sites. In this case, there is an advantage that many users can come into contact with advertisements, but considering the rate at which advertisements directly stimulate purchase desires and leads to purchases, there are many problems in their utility. .

On the other hand, in recent years, viral marketing has emerged as an improvement on the marketing method of displaying advertisements on such simple Internet web sites.

Viral marketing is a marketing technique that netizens spread to promote a company or company's products on a voluntary basis through email or other disseminated media.

Viral marketing began to attract attention as a new Internet advertising technique since its spread in late 2000. It is different from existing advertisements in that the advertisement is delivered from mouth to mouth through the e-mail of the consumer instead of directly promoting it. It's the same as word of mouth marketing, but it's different. Word of mouth marketing spreads around information providers, but viral marketing spreads around information audiences. By following the trends of reality such as fashion and trend, companies produce web animations with funny or fresh content that fits their tastes and publish them on Internet sites for free, and insert company names or products in between. Indirect advertising. If you enjoy the animation content, it is delivered to other netizens via e-mail, and if this process is repeated, it becomes a topic among the netizens, and marketing is naturally performed. Some viral marketing advertisements also use an incentive approach that rewards the person who informed the product. Viral marketing is based on web animation technology, and its file size is small, so it can be played in near real time. Anyone can easily produce it by using only related programs. It is spreading at a high speed.

However, in the case of viral marketing, the advertising effect may be relatively good, but there is a problem that it is not possible to reach a profit model.

The present invention solves the above-described problems of the present invention, to provide a web magazine produced by including discount coupons, product related planning articles and advertisements to be suitable for viral marketing to the purchase customers of the affiliated shopping mall, which is the actual purchase floor. Thus, the task of maximizing the effect of advertising through viral marketing is made.

In addition, by analyzing the effect of the customer's purchase of goods by advertising through the web magazine to provide to advertisers or affiliated shopping malls, through this to create a profit model that can obtain a reasonable advertising revenue from the advertisers, etc. according to the analysis results Let it be the subject.

In order to achieve the above object, the advertisement effect measurement system using the magazine of the present invention is connected to the terminal of one or more affiliate shopping mall 200 and the terminal of one or more advertisers 300 and the network through the network (N), Web magazine (W) including any one or more of a discount coupon (C), a planning article (T), an advertisement (A) provided through the terminal of the shopping mall 200 or the terminal of the advertiser 300. Including a central server 100 to create and send to the purchase customer 300 of the affiliated shopping mall 200, the customer information of the purchase customer 300 to the advertiser 300 after filtering Is composed,

The central server 100 receives information including any one or more of a discount coupon, a planning article, and an advertisement from the affiliate shopping mall 200 or the advertiser 300, and includes a coupon page 131 and a planning article page ( 132 and a web magazine creation unit 120 for creating a web magazine (W) including at least one of the advertising page 132; and using the information received from the web magazine creation unit 120, Web magazine providing unit 130 to provide to the purchasing customer 400 of the affiliate shopping mall 200; and customer information of the purchasing customer 400, the purchase history, the search history of the affiliate shopping mall 200 Purchase customer information collection unit 140 for receiving and collecting the purchase customer information including the above; And, the purchase customer information of the gender, age group, region, purchase goods, purchase amount, number of purchases, purchase frequency, search keyword Separate by items containing one or more After analyzing the data by the purchase customer information analysis unit 160; and provides the analysis data analyzed by the purchase customer information analysis unit 160 to the affiliated shopping mall 200 or the advertiser 300. Purchase customer related information providing unit 170; Characterized in that comprises a.

In addition, the central server 100, by filtering the name, resident registration number, address belonging to the personal information of the purchase customer information received from the purchase customer information collection unit 140 converted to gender, age range and region A purchase heading information filtering unit 150 for processing and transferring the same to the purchaser customer information analyzing unit 160; And further comprising:

In addition, the central server 100 registers the affiliated shopping mall 200 in a premium affiliated shopping mall 210, a regular member affiliated shopping mall 220, and a semi-member affiliated shopping mall 230 by classifying a membership level, and the advertiser 300. ) Is a member information collection processing unit (110) for classifying and registering member classes as premium advertisers (310), regular member advertisers (320) and associate member advertisers (330).

The web magazine providing unit 130, a discount coupon (C) provided by the affiliate shopping mall 200 or the advertiser 300, planning according to the membership level of the affiliate shopping mall 200 or the advertiser 300, planning It is characterized in that it further has a function of creating the magazine (W) by differentially organizing information including any one or more of the article (T), the advertisement (A).

In addition, the member information collection processing unit 110,

It is characterized in that it further has a function of blocking the membership of the affiliated shopping mall 200 or the advertiser 300 belonging to the same industry.

On the other hand, the advertising effect measuring method using a web magazine according to an embodiment of the present invention,

Discounts received through terminals of one or more affiliate shopping malls 200, terminals of one or more advertisers 300, and a network network N, and are provided through terminals of the affiliate shopping mall 200 or terminals of the advertiser 300. Create a web magazine (W) including at least one of a coupon (C), a planning article (T), an advertisement (A) and sends it to the purchase customer 300 of the affiliated shopping mall 200, In the advertising method using an advertising effect measurement system using a web magazine comprising a central server 100 for filtering and analyzing the customer information of the purchase customer 300 to the advertiser 300, and analyzing and providing the information,

The central server 100,

Affiliate shopping mall registration step of registering the affiliate shopping mall 200 as a member (S1); advertiser registration step of registering the advertiser 300 as a member (S2); and the affiliate shopping mall registration step (S1) and the Receive information including any one or more of discount coupon (C), planning article (T), advertisement (A) from the affiliated shopping mall 200 and the advertiser 300 registered through the advertiser registration step (S2) Web magazine creation step (S3) for creating a web magazine (W); and providing the web magazine (W) created in the web magazine creation step (S2) to the purchase customer 400 of the affiliated shopping mall 200 Web magazine providing step (S4); and the purchase customer to receive and collect the customer information, and the purchase customer information including any one or more of the purchase history, the search history of the purchase customer 400 of the affiliated shopping mall 200 Information collection step (S5); and, the purchase customer information gender, Analysis of purchasing customer information (S7), which is divided into items including any one or more of a large, region, purchased product, purchase amount, number of purchases, purchase frequency, search keyword, and then data is analyzed and analyzed into data. Providing purchase customer-related information for providing the analysis data analyzed by the customer information analyzing unit 160 to the affiliate shopping mall 200 or the advertiser 300 (S8); Characterized in that performing the step characterized in that comprises a.

In addition, the customer information filtering step of processing the name, resident registration number, address belonging to personal information among the purchase customer information collected in the purchase customer information collection step (S5) to convert to gender, age range and region to process it ( S6); And further comprising:

In addition, the affiliate shopping mall registration step (S1) and the advertiser registration step (S2), the member selection screening step (S1a, S2a) to block the membership of the affiliate shopping mall 200 or the advertiser 300 belonging to the same industry. ); It is configured to include more

In the affiliate shopping mall registration step (S1), the affiliate shopping mall registration step for registering the affiliated shopping mall 200 by classifying a member class into a premium affiliate shopping mall 210, a regular member shopping mall 220, and an associate member shopping mall 230. (S1b); It is configured to include more

The advertiser registration step (S2), the advertiser registration step (S2b) for registering the advertiser 300 by classifying the membership class to the premium advertiser 310, the full member advertiser 320 and the associate member advertiser 330; It is configured to include more

The web magazine creation step (S3), the discount coupon (C) provided by the affiliate shopping mall 200 or the advertiser 300, planning according to the membership level of the affiliate shopping mall 200 or the advertiser 300, planning A graded web magazine creation step (S3a) of differentially organizing information including at least one of an article (T) and an advertisement (A) to create the magazine (W); And further comprising:

According to the present invention, by providing a web magazine produced by including discount coupons, products related planning articles and advertisements selectively / differentially to the purchase customers of the affiliate shopping mall, which is the actual purchase floor, maximize the effect of advertising through viral marketing The advantage is that it is possible.

In addition, by analyzing the effect of the customer's purchases of goods by advertising through the web magazine systematically and efficiently provided to the advertiser or affiliate shopping mall, through this it provides a profit model that can obtain a reasonable advertising revenue according to the analysis results from the advertiser, etc. The advantage is that it is possible.

1 is an overall block diagram of an advertisement effect measurement system using a web magazine according to an embodiment of the present invention.
2 is a block diagram of a central server of an advertisement effect measuring system using a web magazine according to an embodiment of the present invention.
Figure 3 is a flow chart of the advertising effect measurement method using a web magazine according to an embodiment of the present invention.
4 is a view showing an example of customer information filtered in the customer information filtering step (S6) of the advertising effect measuring method using a web magazine according to an embodiment of the present invention.
FIG. 5 is a diagram illustrating a display example of customer-related analysis data provided through a purchase customer-related information providing unit 170 of an advertisement effect measuring system using a web magazine according to an embodiment of the present invention.
6 is a screen showing an example of the coupon-related content of the web magazine of the advertising effect measurement system using the web magazine according to an embodiment of the present invention.
7 is a screen showing an example of the content related to the planning article of the web magazine of the advertising effect measurement system using the web magazine according to an embodiment of the present invention.
FIG. 8: A screen showing an example of advertisement-related contents of a web magazine of an advertisement effect measuring system using a web magazine according to an embodiment of the present invention. FIG.

Hereinafter, with reference to the accompanying drawings, it will be described in detail the system and method for measuring advertising effect using a web magazine according to an embodiment of the present invention. First, it should be noted that, in the drawings, the same components or parts are denoted by the same reference numerals whenever possible. In describing the present invention, a detailed description of known functions and configurations incorporated herein will be omitted so as to avoid obscuring the subject matter of the present invention.

First, an advertisement effect measuring system using a web magazine according to an embodiment of the present invention will be described.

Advertisement effect measurement system using a web magazine according to an embodiment of the present invention is largely as shown in Figures 1 and 2, Advertisement effect measurement system using a web magazine of the present invention to achieve the above object, one Discount coupons provided through the terminal of the affiliate shopping mall 200, the terminal of the one or more advertisers 300 and the network network (N), provided through the terminal of the affiliate shopping mall 200 or the terminal of the advertiser 300 (C), a planning article (T), a web magazine (W) including one or more of the advertisement (A) is created and sent to the purchase customer 300 of the affiliated shopping mall 200, and It comprises a central server 100 for filtering and analyzing the customer information of the purchase customer (300) to the advertiser (300).

In this case, the central server 100 is largely as shown in FIG. 2, the web magazine creating unit 120, the web magazine providing unit 130, the purchasing customer information collecting unit 140, and the purchasing customer information analyzing unit 160. ) And the customer information providing unit 170 for purchasing; .

In addition, the central server 100 is preferably configured to further include a member information collection processing unit 110 or purchase head information filtering unit 150 as shown in FIG.

First, the member information collection processing unit 110 will be described. The member information collection processing unit 110, the affiliated shopping mall 200, as shown in Figure 1 according to the number of the purchase customer 400, or premium membership shopping mall 210, regular membership alliance according to the subscription fee / annual fee The shopping mall 220 and the associate member shopping mall 230 preferably has a function of classifying and registering member grades.

In addition, the member information collection processing unit 110 classifies the membership level into a premium advertiser 310, a full member advertiser 320, and an associate member advertiser 330 according to an advertising cost. It is desirable to have a function to register.

Meanwhile, the member information collection processing unit 110 may further have a function of blocking membership of the affiliate shopping mall 200 or the advertiser 300 belonging to the same industry, and thus, the affiliate shopping mall registered as a member ( 200) or to protect the interests of the advertiser 300.

Next, the web magazine creation unit 120 will be described. As illustrated in FIG. 2, the web magazine creator 120 receives information including one or more of a discount coupon, a planning article, and an advertisement from the affiliate shopping mall 200 or the advertiser 300. Web magazine W comprising one or more of a coupon page 131 as shown in FIG. 6, a planning article page 132 as shown in FIG. 7, and an advertisement page 132 as shown in FIG. Has the ability to write Since the web magazine-type advertising medium generally has a format similar to that of a conventional booklet-type magazine familiar to consumers, it becomes more familiar to consumers and can deliver contents such as advertisements. In addition, in the case of contents having a form of information delivery about a product to be advertised, such as the planning article page 132, it may be more useful for viral marketing.

On the other hand, the web magazine providing unit 130, discount coupons, planning articles provided by the affiliate shopping mall 200 or the advertiser 300 in accordance with the membership level of the affiliate shopping mall 200 or the advertiser 300 It is preferable to further have a function of creating the magazine W by differentially organizing information including at least one of advertisements. That is, it is possible to differentially apply whether or not the coupon page 131, the planning article page 132, and the advertising page 132, depending on the membership level. Meanwhile, even when the coupon page 131, the planning article page 132, and the advertisement page 132 are placed on the coupon page 131, the coupon page 131 according to the membership level of the affiliate shopping mall 200 or the advertiser 300. In addition, it is preferable to divide the allocation amount and the quantity of the planning article page 132 and the advertisement page 132.

Next, the web magazine providing unit 130 will be described. As shown in FIG. 2, the web magazine provider 130 provides a web magazine W created and delivered by the web magazine creator 120 to the purchaser 400 of the affiliate shopping mall 200. Has the function to In this case, the web magazine W may be selectively provided to the purchasing customers 400 through the network N as shown in FIG. 1. On the other hand, the web magazine (W) is printed in the form of a booklet, it is also possible to be carried out in the embodiment of the form that is optionally provided with the enclosed when the goods are delivered to the purchase customer (400).

Next, the purchase customer information collecting unit 140 will be described. As shown in FIG. 1 and FIG. 2, the purchase customer information collecting unit 140 includes one or more of customer information, purchase history, and search history of the purchase customer 400 of the affiliate shopping mall 200. Has the function of receiving and collecting purchase customer information.

In this case, the central server 100 belongs to the personal information among the purchase customer information received from the purchase customer information collecting unit 140 as shown in FIG. 2 so as to protect personal personal information of the customer. It is preferable that the name, social security number, and address are filtered and processed as shown in FIG. The filtered information is transmitted to the purchase customer information analyzer 160.

Next, the purchase customer information analysis unit 160 will be described. The purchase customer information analysis unit 160 analyzes and analyzes the purchased customer information for each item including one or more of gender, age group, region, purchased product, purchase amount, number of purchases, purchase frequency, and search keyword. It has a function of converting data into data.

Next, the purchase customer-related information providing unit 170 will be described. The purchase customer-related information providing unit 170 as shown in Figure 5 through the various types of tables or graphs, the analysis data analyzed by the purchase customer information analysis unit 160 to the affiliated shopping mall 200 or Has the function to provide to the advertiser (300). In this case, the purchase customer-related information providing unit 170 preferably provides the analysis data selectively / differentially according to the membership level of the affiliate shopping mall 200 or the advertiser 300.

Hereinafter, a method of measuring advertising effect using a web magazine according to an embodiment of the present invention will be described.

As shown in FIG. 3, the method of measuring advertisement effect using a web magazine according to an embodiment of the present invention includes a terminal of one or more affiliate shopping malls 200, a terminal of one or more advertisers 300, and a network N. FIG. Is connected through, the web magazine including any one or more of the discount coupon (C), planning articles (T), advertisements (A) provided through the terminal of the affiliated shopping mall 200 or the terminal of the advertiser 300 ( Web server (W) to create and send to the purchasing customer 300 of the affiliated shopping mall 200, the central server for filtering and analyzing the customer information of the purchasing customer 300 to the advertiser 300 and provide In the advertising method using an advertising effect measurement system using a web magazine comprising a (100), wherein the central server 100, affiliate shopping mall registration step (S1), advertiser registration step (S2), web magazine creation step S3, Web Magazine Article Is characterized in that comprises a step (S4), purchase information acquisition step (S5), purchase information analyzing step (S7), and provide customer purchase information step (S8)).

First, the affiliate shopping mall registration step (S1) will be described. The affiliated shopping mall registration step (S1) is a step of performing a process of registering the affiliated shopping mall 200 as a member as illustrated in FIG. 3. In this case, the affiliate shopping mall registration step (S1) as shown in Figure 3, so as to further comprise a member selection screening step (S1a) for blocking the membership of the affiliate shopping mall 200 belonging to the same industry. It is preferable to protect the interests of the affiliate shopping mall 200 registered as a member. In addition, the affiliate shopping mall registration step (S1), as shown in Figure 3, according to the number of the purchase customer 400 or the membership fee / annual fee to the affiliate shopping mall 200, premium affiliate shopping mall 210, It is preferable to further include the affiliated shopping mall registration step (S1b) for classifying and registering member grades into the regular member alliance shopping mall 220 and the associate member alliance shopping mall 230.

Next, the advertiser registration step (S2) will be described. The advertiser registration step (S2) is a step of performing a process of registering the advertiser 300 as a member, as shown in FIG. 3. In this case, as shown in FIG. 3, the advertiser registration step S2 may further include a membership screening step S2a that blocks membership of the advertiser 300 belonging to the same industry. It is preferable to protect the interests of the advertiser 300 registered as a member. In addition, the advertiser registration step (S2), as shown in Figure 3, by classifying the membership class into the advertiser 300, premium advertiser 310, full member advertiser 320 and associate member advertiser 330 according to the advertising costs, etc. It is preferable to further include an advertiser registration step (S2b) for each grade to register.

Next, the web magazine creation step S3 will be described. The web magazine creation step (S3) is as shown in Figure 3, from the affiliated shopping mall 200 and the advertiser 300 registered through the affiliate shopping mall registration step (S1) and the advertiser registration step (S2) The process of creating a web magazine (W) is provided by receiving information including at least one of a discount coupon (C), a planning article (T), and an advertisement (A).

In this case, the web magazine creation step (S3) is, as shown in Figure 3, the affiliate shopping mall 200 or the advertiser 300 in accordance with the membership level of the affiliate shopping mall 200 or the advertiser 300. A graded web magazine creation step (S3a) for creating the magazine (W) by differentially organizing information including any one or more of discount coupon (C), planning article (T), advertisement (A) provided by the It is preferable to further include. That is, it is possible to differentially apply whether or not the coupon page 131, the planning article page 132, and the advertising page 132, depending on the membership level. Meanwhile, even when the coupon page 131, the planning article page 132, and the advertisement page 132 are placed on the coupon page 131, the coupon page 131 according to the membership level of the affiliate shopping mall 200 or the advertiser 300. In addition, it is preferable to divide the allocation amount and the quantity of the planning article page 132 and the advertisement page 132.

Next, the web magazine providing step S4 will be described. The web magazine providing step (S4) is a process of providing the web magazine (W) created in the web magazine creation step (S2) to the purchase customer 400 of the affiliated shopping mall 200, as shown in FIG. Step to perform. In this case, the web magazine W may be selectively provided to the purchasing customers 400 through the network N as shown in FIG. 1. On the other hand, the web magazine providing step (S4) is the embodiment of the form that is optionally provided with the enclosed when the product is delivered to the purchase customer 400 after printing the web magazine (W) in the form of a booklet It is also possible to be carried out as.

Next, the purchase customer information collection step (S5) will be described. As shown in FIG. 3, the purchase customer information collection step (S5) may include at least one of customer information, a purchase history, and a search history of the purchase customer 400 of the affiliate shopping mall 200. This is the step of receiving and collecting information.

In this case, among the purchase customer information collected in the purchase customer information collecting step (S5), the name, social security number, and address belonging to personal identification information are filtered and processed as shown in FIG. 4 to gender, age range, and region. It is preferable to further include a customer information filtering step (S6) to convert and process.

Next, the purchase customer information analysis step (S7) will be described. As shown in FIG. 3, the purchase customer information analysis step (S7) includes one or more of the purchase customer information including gender, age group, region, purchase product, purchase amount, purchase frequency, purchase frequency, and search keyword. This is the step of analyzing the data by item and then converting the data into analysis data.

Next, the purchase customer-related information providing step (S8) will be described. The purchase customer-related information providing step (S8) is shown in Figure 3, through the analysis data analyzed in the purchase customer information analysis step (S7) as shown in Figure 5 through various forms of tables or graphs The process of providing the affiliated shopping mall 200 or the advertiser 300 is performed. In this case, the purchasing customer-related information providing step (S8) is preferably provided to selectively / differentially provide the analysis data according to the membership level of the affiliate shopping mall 200 or the advertiser 300.

In the foregoing, optimal embodiments have been disclosed in the drawings and specification. Although specific terms have been employed herein, they are used for purposes of illustration only and are not intended to limit the scope of the invention as defined in the claims or the claims. Therefore, those skilled in the art will appreciate that various modifications and equivalent embodiments are possible without departing from the scope of the present invention. Accordingly, the true scope of the present invention should be determined by the technical idea of the appended claims.

N: network
W: Web Magazine
100: central server
110: member information collection processing unit
120: web magazine creation unit 130: web magazine provider
131: Coupon page 132: Planning article page
133: Ad page
140: purchase customer information collection unit
150: purchase information filtering unit
160: customer information analysis unit
170: customer information providing unit
200: affiliate shopping mall
210: premium affiliate shopping mall 220: regular member affiliate shopping mall
230: Associate Associates Shopping Mall
300: advertiser
310: premium advertiser 320: full member advertiser
330: Associate advertiser
400: Purchased customer

Claims (7)

delete delete Discounts received through terminals of one or more affiliate shopping malls 200, terminals of one or more advertisers 300, and a network network N, and are provided through terminals of the affiliate shopping mall 200 or terminals of the advertiser 300. Create a Web Magazine (W) including at least one of a coupon, a planning article, an advertisement, and sends it to the purchasing customer 300 of the affiliate shopping mall 200, and the customer information of the purchasing customer 300 It is configured to include a central server 100 to provide a filter after analyzing the advertiser 300,
The central server 100,
Register and classify the affiliated shopping mall 200 into a premium affiliate shopping mall 210, a regular member shopping mall 220, and an associate member shopping mall 230.
A member information collection processing unit 110 for registering the advertiser 300 by classifying a membership level into a premium advertiser 310, a regular member advertiser 320, and a semi-member advertiser 330;
Receiving information including any one or more of a discount coupon, a planning article, an advertisement from the affiliate shopping mall 200 or the advertiser 300, the coupon page 131, the planning article page 132 and the advertising page 132 A web magazine creation unit 120 for creating a web magazine W including any one or more of these;
A web magazine provider 130 which provides a web magazine W created and delivered by the web magazine creator 120 to a purchaser 400 of the affiliated shopping mall 200;
A purchase customer information collection unit 140 which receives and collects customer information of the purchase customer 400 of the affiliate shopping mall 200 and purchase customer information including any one or more of a purchase history and a search history;
Among the purchase customer information received from the purchase customer information collecting unit 140, the name, resident registration number, and address belonging to personal information are filtered and processed to be converted into gender, age group, and region to process the purchased customer information analysis unit ( A purchase pass information filtering unit 150 transmitted to the 160;
The purchase customer information analysis unit analyzes the purchase customer information by items including any one or more of gender, age group, region, purchase product, purchase amount, purchase frequency, purchase frequency, and search keyword, and then converts the purchase customer information into data. 160);
A purchase customer-related information providing unit 170 for providing the analysis data analyzed by the purchase customer information analyzing unit 160 to the affiliate shopping mall 200 or the advertiser 300; Characterized in that comprises a,
The web magazine providing unit 130,
Among discount coupons (C), planning articles (T), and advertisements (A) provided by the affiliate shopping mall 200 or the advertiser 300 according to the membership level of the affiliate shopping mall 200 or the advertiser 300. Advertising effect measurement system using a web magazine further comprises the function of creating the magazine (W) by differentially organizing information including any one or more. The method of claim 3,
The member information collection processing unit 110,
Advertising effect measurement system using a web magazine further comprises the function of blocking the membership of the affiliate shopping mall 200 or the advertiser 300 belonging to the same industry. delete delete Discounts received through terminals of one or more affiliate shopping malls 200, terminals of one or more advertisers 300, and a network network N, and are provided through terminals of the affiliate shopping mall 200 or terminals of the advertiser 300. Create a web magazine (W) including at least one of a coupon (C), a planning article (T), an advertisement (A) and sends it to the purchase customer 300 of the affiliated shopping mall 200, In the advertising method using an advertising effect measurement system using a web magazine comprising a central server 100 for filtering and analyzing the customer information of the purchase customer 300 to the advertiser 300, and analyzing and providing the information,
An affiliate shopping mall registration step of registering the affiliate shopping mall 200 as a member at the central server 100 (S1);
An advertiser registration step of registering the advertiser 300 as a member in the central server 100 (S2);
Any one of a discount coupon, a planning article, an advertisement from the affiliate shopping mall 200 and the advertiser 300 registered through the affiliate shopping mall registration step (S1) and the advertiser registration step (S2) in the central server (100) A web magazine creation step (S3) of receiving the information including the above, and creating a web magazine (W) including at least one of a coupon page 131, a planning article page 132, and an advertisement page 132;
A web magazine providing step (S4) of providing the web magazine (W) created in the web magazine creation step (S2) in the central server (100) to the purchase customer (400) of the affiliate shopping mall (200);
Collecting customer information collection step of receiving and collecting the customer information of the customer 400, the purchase history, the search history of the purchase customer 400 of the alliance shopping mall 200 in the central server 100 received; (S5);
The central server 100 filters and processes the name, resident registration number, and address belonging to personal information among the purchased customer information collected in the purchase customer information collecting step (S5) and converts the gender, age group, and region into processing. Customer information filtering step S6;
The central server 100 divides the purchase customer information into items including one or more of gender, age group, region, purchased product, purchase amount, number of purchases, purchase frequency, search keyword, and then makes data into analysis data. Analyze purchase customer information step (S7);
A purchase customer-related information providing step (S8) of providing the analysis data analyzed in the purchase customer information analysis step (S7) in the central server (100) to the affiliate shopping mall (200) or the advertiser (300); Characterized in that comprises a,

The affiliate shopping mall registration step (S1) and the advertiser registration step (S2),
Member selection screening step (S1a, S2a) to block the membership of the affiliated shopping mall 200 or the advertiser 300 belonging to the same industry in the central server (100); It is configured to include more
The affiliate shopping mall registration step (S1),
The affiliated shopping mall registration step for each grade in which the central server 100 classifies and registers the member classes into the premium affiliate shopping mall 210, the regular member shopping mall 220, and the associate member shopping mall 230, respectively (S1b). ; Further comprising:
The advertiser registration step (S2),
An advertiser registration step for each grade in which the advertiser 300 classifies and registers the advertiser 300 as a premium advertiser 310, a full member advertiser 320, and a semi member advertiser 330 in the central server 100 (S2b); It is configured to include more
The web magazine creation step (S3),
Discount coupon (C) provided by the affiliated shopping mall 200 or the advertiser 300 according to the membership level of the affiliated shopping mall 200 or the advertiser 300 in the central server 100, a planning article (T) ), A graded web magazine creation step (S3a) for creating the magazine (W) by differentially organizing the information including any one or more of the advertisement (A); advertising using a web magazine further comprises How to measure the effect.

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