KR101226991B1 - Advertising system using push notification, advertising method performed on advertising system and computing device for advertisement using push notification - Google Patents

Abstract

The present invention relates to an advertisement system using a push message, an advertisement method performed in an advertisement system, and a computing device capable of advertisement using a push message. According to the present invention, since the advertisement is displayed between the display of the push message on the display unit of the computing device and the display of the main message associated with the push message, the advertisement may be displayed on the entire display unit of the computing device. The advertisement may be easily provided to the user, thereby increasing the effectiveness of the advertisement.

Description

ADVERTISING SYSTEM USING PUSH NOTIFICATION, ADVERTISING METHOD PERFORMED ON ADVERTISING SYSTEM AND COMPUTING DEVICE FOR ADVERTISEMENT USING PUSH NOTIFICATION}

The present invention relates to an advertisement system using a push message, an advertisement method performed in the advertisement system, and a computing device capable of advertising using a push message. In particular, the present invention relates to displaying a push message on a display unit of a computing device and a main message associated with the push message. The present invention relates to an advertisement system using a push message for displaying an advertisement between displaying a message, an advertisement method performed in the advertisement system, and a computing device capable of advertisement using the push message.

As the technology for miniaturization and high performance of multimedia devices has been developed, various computing devices, which are portable and have improved processing power, have been widely used.

For example, a smart phone, which is a representative device of a portable computing device, has increased interest in an advertisement system using a smart phone as the user and use time of the smart phone increases.

A general advertising system of a smartphone according to the prior art is an advertising system using a banner advertisement.

In an advertisement system using a banner advertisement, a banner advertisement is displayed on a part of a display of a smartphone. When the user of the smartphone clicks on the banner advertisement, the user is connected to an advertisement page connected to the banner advertisement, or to an application store for installing an application that is the target of the advertisement.

However, banner-type advertising has the following problems.

A typical smart phone is limited in size of the display for portability. In order for the banner advertisement to be clicked, the user of the smartphone must recognize the banner advertisement, but the banner advertisement displayed on a part of the screen in a small display of the smartphone has a problem of poor visibility.

In addition, although a user of a smartphone must click on a banner advertisement, the advertisement provided for the banner advertisement is provided to the user, but it is difficult to induce a user to click on the banner advertisement except for a banner advertisement in a field of interest. have.

In order to solve the above problems, the present invention is carried out in the advertising system, advertising system using a push message for displaying an advertisement between displaying a push message on the display unit of the computing device and displaying the main message associated with the push message. It is an object of the present invention to provide an advertising method and a computing device capable of advertising using a push message.

In order to achieve the above object, the advertisement system according to the present invention, the advertisement system using a terminal running the application, the message server for storing the push message; A push request server that receives the push message from the message server and transmits the push message received from the message server to the terminal through a push server; And an advertisement server for transmitting advertisement data to the terminal according to an advertisement request of the terminal receiving the push message, wherein the terminal receives the user's input, the push message, the advertisement data received from the advertisement server, and The main message associated with the push message is sequentially displayed.

The advertisement system according to the present invention may further include an advertisement storage server that stores the advertisement data and transmits the advertisement data to the advertisement server according to the advertisement data request of the advertisement server.

Preferably, the advertisement storage server includes a cloud storage server.

The advertisement system according to the present invention may further include an advertisement management server which transmits the advertisement data to the advertisement storage server and transmits an advertisement identifier corresponding to the advertisement data to the advertisement server.

The advertisement data request includes the advertisement identifier, and the advertisement storage server preferably transmits advertisement data corresponding to the advertisement identifier included in the advertisement data request to the advertisement server.

The advertisement system according to the present invention may further include a CRM server storing user information of a user who uses the terminal and transmitting the user information to the advertisement server according to a user information request of the advertisement server.

Preferably, the advertisement server transmits the advertisement data to the terminal according to the user information.

The user information may include at least one of a gender, age, region, hobbies and interests of the user.

Preferably, the region includes a region designated by the user.

The area preferably includes an area associated with the current location of the user.

The push request server may include: a first push request server configured to transmit the push message to the terminal equipped with a first operating system through a first push server; And a second push request server for transmitting the push message to the terminal equipped with a second operating system through a second push server.

Each of the first push request server and the second push request server preferably includes a cloud computing server to which server resources are allocated according to the number and size of the push messages requested by the message server.

The terminal preferably comprises a mobile communication device, a smart phone, a tablet PC and a smart TV.

The advertisement method performed in the advertisement system according to the present invention is an advertisement method performed in an advertisement system including a terminal on which an application is executed, a message server, a push request server, and an advertisement server. Storing the message server; (b) the application server requesting the push request server through the message server to the push message stored in the step (a); (c) the push request server transmitting the push message requested in step (b) to the terminal through a push server; (d) displaying the push message received in step (c) on a display unit of the terminal; (e) when the terminal receives an input of a user who uses the terminal, requesting advertisement data from the advertisement server; (f) the advertisement server transmitting the advertisement data requested in the step (e) to the terminal; (g) displaying the advertisement data received in the step (f) on the display unit of the terminal; And (h) when the display of the advertisement data ends, the terminal displaying the main message associated with the push message on the display unit under the control of the application.

According to an embodiment of the present invention, a computing device includes a display unit, a memory in which an application is stored, and a processor executing the application, wherein the application corresponds to the push message when the display of the push message displayed on the display unit ends. A first instruction for requesting advertisement data to the advertisement server; A second instruction for receiving the advertisement data from the advertisement server; A third instruction for displaying the advertisement data received according to the second instruction on the display unit; And when the display of the advertisement data ends, a fourth instruction for displaying the main message associated with the push message on the display unit.

Advertising system according to the present invention, the advertising method and the computing device performed in the advertising system has the following advantages.

Since the advertisement is displayed on the entire display unit of the computing device between displaying the push message on the display unit of the computing device and displaying the main message associated with the push message, the display unit may effectively perform the advertisement effect even on the small computing device. .

In addition, when a user clicks a push message displayed on the display unit of the computing device, the advertisement is displayed on the display unit. Therefore, the advertisement is provided to the user regardless of whether the banner advertisement is clicked or the user's interest in the advertisement. Can be.

1 is a flowchart illustrating an advertisement method performed in an advertisement system according to the present invention.
2 is a block diagram illustrating an advertising system according to the present invention.
3 is a block diagram illustrating a computing device in accordance with the present invention.
4 is a block diagram illustrating an application included in a computing device in accordance with the present invention.

Hereinafter, with reference to the accompanying drawings will be described in detail preferred embodiments of the advertising system, the advertising method and the computing device performed in the advertising system according to the present invention.

Before describing the preferred embodiment of the present invention, the terms used herein are defined.

1. Push message

The push message refers to a message indicating that the application installed on the computing device needs to be executed.

For example, a smart phone, which is a representative device of a portable computing device, transmits a push message to a smart phone when an application installed in the smart phone needs to be executed.

Various applications can be installed on the smartphone. Because of the limitations of batteries due to the nature of smartphones, portable computing devices, not all applications installed on smartphones are always activated. If the application needs to be run, the manager of the application sends a push message to the smart phone to notify that the smart phone needs to be run. When the user of the smartphone clicks the push message, an application corresponding to the push message is executed.

2. Main message

The main message refers to a message associated with the push message displayed after the user of the computing device clicks the push message to execute the application.

For example, if an application installed on a computing device is an application associated with a blog service running on the Internet, a user of the computing device may need to execute the application to access a blog and check a post.

When a new post is registered on a blog, the administrator of the application sends a push message to the user of the computing device that the new post has been registered.

When a user of the computing device clicks a push message to view a new post, the application launches and displays the main message, a new post registered to the blog.

Hereinafter, an advertisement method performed in the advertisement system according to the present invention will be described in detail with reference to FIG. 1.

1 is a flowchart illustrating an advertisement method performed in an advertisement system according to the present invention.

For convenience of description, the computing device on which the application is executed is called a terminal. The terminal may include a mobile communication device, a smart phone, a tablet PC, a smart TV.

First, a process of installing an application on a terminal in order to perform an advertisement system using a push message will be described.

In order to install an application on the terminal, the terminal requests application installation data from the app store server (S100).

App store server is a server provided by the administrator of the operating system mounted on the terminal, and receives and stores the application installation data from the application creator.

The app store server receiving the application installation data transmits the application installation data to the terminal (S110).

The terminal installs an application on the terminal using the received application installation data.

When an application installed in the terminal is first executed, the terminal receives an input of whether to receive a push message associated with the application to the user of the terminal.

When the user inputs whether to receive a push message associated with the application, the terminal transmits the push reception information and the terminal information to the push server and the application server (S120, S130).

The push reception information is information indicating whether the user will receive a push message associated with the application.

The terminal information may include a terminal identifier for identifying the terminal and operating system information of the terminal (for example, an Android operating system).

The push server is a server provided for the push message service by the administrator of the operating system installed in the terminal. For example, the administrator of the Android operating system provides a push server that sends push messages to a terminal with the Android operating system.

The application server is a server that manages applications installed in the terminal. The application server can be managed by the creator of the application that created the application and generates the first push message.

Next, a method of performing an advertisement in an advertisement system using a push message in a terminal where an application is installed will be described.

First, the application server transmits a push message to the message server, and the message server stores the received push message (S200).

The application server may send the push message to the message server regardless of whether the application needs to be executed so that the message server stores the push message.

If it is necessary to execute the application installed in the terminal, the application server transmits the push message request and the terminal information to the message server (S210).

The push message request is a request for the message server to transmit the push message and the terminal information to the push request server.

The application server may transmit the push message request and the terminal information to the message server according to the push reception information received in step S130.

The message server receiving the push message request transmits the push message and the terminal information to the push request server (S220).

The push request server may include one or more servers specialized in an operating system mounted on the terminal. For example, the push request server may include a first push request server and a second push request server.

The first push request server may be a server specialized for the first operating system (eg, an Android operating system), and the second push request server may be a server specialized for the second operating system (eg, iOS).

The push message and the terminal information may be transmitted to either the first push request server or the second push request server according to the operating system information included in the terminal information received in step S100.

Each of the first push request server and the second push request server may include a cloud computing server to which server resources are allocated according to the number and size of push messages transmitted by the message server.

The push request server receiving the push message and the terminal information from the message server transmits the push message and the terminal information to the push server (S230).

The push server is a server provided for the push message service by the administrator of the operating system installed in the terminal. For example, the administrator of the Android operating system provides a push server that sends push messages to a terminal with the Android operating system.

The push server may include one or more servers specialized in the operating system mounted on the terminal. For example, the push server may include a first push server and a second push server.

The first push server may be a server specialized for the first operating system (eg, the Android operating system), and the second push server may be a server specialized for the second operating system (eg, iOS).

When the push request server includes a first push request server and a second push request server, the first push request server may transmit the push message and the terminal information to the first push server, and the second push request server may transmit the second push request server. Push messages and terminal information can be sent to the server.

The push server receiving the push message and the terminal information from the push request server transmits the push message to the terminal corresponding to the terminal information (S240).

The push server may transmit a push message to the terminal according to the push reception information received in step S120.

The operating system mounted on the terminal may include one or more operating systems. For example, the operating system may include a first operating system and a second operating system.

The terminal may include a first terminal having a first operating system (for example, an Android operating system) and a second terminal having a second operating system (for example, an iOS).

When the push server includes a first push server and a second push server, the first push server may transmit a push message to a first terminal equipped with a first operating system, and the second push server may be equipped with a second operating system. The push message may be transmitted to the second terminal.

The terminal receiving the push message displays the push message on the display unit, and when the user of the terminal clicks the push message, an application corresponding to the push message is executed.

According to the control of the executed application, the terminal requests advertisement data from the advertisement server and transmits a terminal identifier (S300).

The advertisement server is a server that transmits advertisement data to the terminal according to user information of a user who uses the terminal.

The advertisement data may include a phrase, an image, and a video for advertising the target of the advertisement.

The advertisement server receiving the advertisement data from the terminal requests user information corresponding to the terminal identifier from the CRM server (S310).

A customer relationship management (CRM) server is a server in which user information corresponding to a terminal identifier is stored.

The user information may include at least one of a user's gender, age, region, hobbies and interests.

The CRM server receiving user information from the advertisement server transmits the user information corresponding to the terminal identifier to the advertisement server (S320).

The advertisement server requests advertisement data corresponding to the advertisement identifier from the advertisement storage server according to the user information (S330).

The advertisement storage server is a server storing advertisement data.

The advertisement data stored in the advertisement storage server is received from the advertisement management server (S400).

The advertisement management server transmits an advertisement identifier corresponding to the advertisement data transmitted to the advertisement storage server in step S400 to the advertisement server (S410).

The advertisement identifier is an identifier for identifying the advertisement data, and the advertisement server requests the advertisement data from the advertisement storage server through the advertisement identifier.

The advertisement storage server receiving the advertisement data from the advertisement server transmits the advertisement data corresponding to the advertisement identifier to the advertisement server (S340).

The advertisement server receiving the advertisement data transmits the advertisement data according to the user information to the terminal (S350).

The terminal receiving the advertisement data displays the advertisement data on the display unit under the control of the application.

When the display of the advertisement data is finished, the terminal displays the main message associated with the push message on the display unit under the control of the application.

The display of the advertisement data may be terminated by at least one of a predetermined time and a user input.

2 is a block diagram illustrating an advertisement system according to the present invention.

2, the advertisement system 100 according to the present invention includes a message server 110, a push request server 120, an advertisement server 150, an advertisement management server 160, an advertisement storage server 170, and a CRM. Server 180.

The message server 110 receives and stores a push message from an application server 200 that manages an application installed in the terminal 400, and transmits a push message to the push request server 120.

The push request server 120 transmits the push message received from the message server 110 to the terminal 400 through the push server 300 associated with the operating system mounted on the terminal 400.

The push request server 120 may include a first push request server 120a and a second push request server 120b.

The first push request server 120a may transmit a push message to the terminal 400a on which the first operating system is mounted through the first push server 300a.

The second push request server 120b may transmit a push message to the terminal 400b on which the second operating system is mounted through the second push server 300b.

The push message may be transmitted to any one of the first push request server 120a and the second push request server 120b according to the operating system of the terminal 400.

Each of the first push request server 120a and the second push request server 120b may include a cloud computing server to which server resources are allocated according to the number and size of push messages requested by the message server 110.

The terminal 400 receives the push message from the push server 300 and displays the push message on the display unit of the terminal 400.

When a user using the terminal 400 clicks a push message, an application corresponding to the push message is executed.

When the application is executed, the terminal 400 makes an advertisement request to the advertisement server 150.

The advertisement server 150 receives an advertisement request from the terminal 400 and transmits the advertisement data to the terminal 400.

In detail, the process of transmitting the advertisement data to the terminal 400 by the advertisement server 150 is as follows.

The CRM server 180 stores user information of a user who uses the terminal 400 and transmits the user information to the advertisement server 150 at the request of the advertisement server 150.

The user information may include at least one of a user's gender, age, region, hobbies and interests.

The area may be a user specified area.

In addition, a region may be a region associated with the current location of the user. The area associated with the current location is an area associated with an area obtained by recognizing the current location of the terminal and may be specific coordinates or administrative area on the map.

The advertisement management server 160 transmits the advertisement data provided from the advertiser to the advertisement storage server 170 and transmits the advertisement identifier corresponding to the advertisement data to the advertisement server 150. The advertisement identifier is an identifier for identifying the advertisement data.

The advertisement server 150 receives user information from the CRM server 180 and transmits advertisement data to the terminal 400 according to the user information.

The advertisement server 150 requests the advertisement storage server 170 for advertisement data corresponding to the advertisement identifier according to the user information.

The advertisement storage server 170 stores the advertisement data received from the advertisement management server 160 and transmits the advertisement data corresponding to the advertisement identifier to the advertisement server 150.

The ad storage server 170 may include a cloud storage server.

The cloud storage server is a storage server using a networked computer in which data is stored in a virtual server. The user of the cloud storage server is provided with a certain storage space, but the storage space may be physically distributed among multiple servers.

The terminal 400 receives the advertisement data from the advertisement server 150 and displays the advertisement data on the display unit of the terminal 400 under the control of the application.

When the display of the advertisement data is terminated, the terminal 400 displays the main message associated with the push message on the display unit under the control of the application.

3 is a block diagram illustrating a computing device in accordance with the present invention.

The computing device 500 according to the present invention may be a mobile communication device, a smart phone, a tablet PC, a smart TV, but is not limited thereto.

Referring to FIG. 3, the computing device 500 according to the present invention includes a display unit 520, an application 540, a memory 530, a communication unit 550, and a processor 510.

The display unit 520 is an apparatus for outputting an output pattern under the control of the processor 510. The display unit 520 may include various displays such as LCD, OLED, LED, and the like. For example, the display unit 520 may be an LED matrix installed on the surface of the mobile communication device as well as the LCD of the mobile communication device. In addition, the display unit 520 may be a touch panel.

The communication unit 550 requests and receives data under the control of the processor 510. In detail, the communication unit 550 communicates with an application server, a push server, and an advertisement server. The communication unit 550 may use various communication networks such as a wireless local area network (WLAN) and a 3G communication network. In addition, the communication unit 550 may include a wired or wireless communication device.

The processor 510 executes the application 540 and controls each component of the computing device 500. Specifically, the processor 510 executes instructions contained in the application 540 stored in the memory 530.

The memory 530 stores the application 540 and provides the resources needed for the processor 510 to execute the application 540. The memory 530 may include various memory devices such as SDRAM, EEPROM, and nonvolatile memory.

The application 540 includes first to fourth instructions, as shown in FIG. 4. The processor 510 executes the first to fourth instructions included in the application 540.

Hereinafter, a process of executing the application 540 by the processor 510 will be described in detail.

When the display of the push message displayed on the display unit 520 is terminated according to the first instruction, the processor 510 requests the advertisement server for advertisement data corresponding to the push message.

When execution of the first instruction is completed, the processor 510 receives advertisement data from the advertisement server according to the second instruction.

When the execution of the second instruction is completed, the processor 510 displays the advertisement data received by the second instruction on the display unit 520 according to the third instruction.

When the execution of the third instruction is completed, the processor 510 displays the main message associated with the push message on the display unit 520 when the display of the advertisement data ends according to the fourth instruction.

Although the configuration of the present invention has been described in detail, these are merely illustrative of the present invention, and various modifications may be made by those skilled in the art without departing from the essential characteristics of the present invention. This will be possible.

Therefore, the embodiments disclosed in the present specification are intended to illustrate rather than limit the present invention, and the scope and spirit of the present invention are not limited by these embodiments. It is intended that the scope of the invention be interpreted by the following claims, and that all descriptions within the scope equivalent thereto will be construed as being included in the scope of the present invention.

100: advertising system 110: message server
120: push request server 120a: first push request server
120b: second push request server 150: ad server
160: ad management server 170: ad storage server
180: CRM server 200: application server
300: push server 300a: first push server
300b: second push server 400: terminal
400a: terminal equipped with a first operating system
400b: terminal equipped with a second operating system

Claims (15)

In an advertising system using a terminal running an application,
A message server for storing push messages;
A push request server that receives the push message from the message server and transmits the push message received from the message server to the terminal through a push server; And
Ad server for transmitting the advertisement data to the terminal in response to the advertisement request of the terminal receiving the push message
Including but not limited to:
The terminal, upon receiving a user input, sequentially displays the push message, the advertisement data received from the advertisement server, and the main message associated with the push message. The method of claim 1,
And an advertisement storage server for storing the advertisement data and transmitting the advertisement data to the advertisement server according to the advertisement data request of the advertisement server. The method of claim 2,
The advertising storage server comprises a cloud storage server. The method of claim 2,
And an advertisement management server which transmits the advertisement data to the advertisement storage server and transmits an advertisement identifier corresponding to the advertisement data to the advertisement server. 5. The method of claim 4,
The advertisement data request includes the advertisement identifier, and the advertisement storage server transmits advertisement data corresponding to the advertisement identifier included in the advertisement data request to the advertisement server. The method of claim 1,
And a CRM server configured to store user information of a user who uses the terminal and transmit the user information to the advertisement server according to a user information request of the advertisement server. The method according to claim 6,
And the advertisement server transmits the advertisement data to the terminal according to the user information. The method according to claim 6,
The user information includes at least one of the gender, age, region, hobbies and interests of the user. 9. The method of claim 8,
The area comprises an area specified by the user. 9. The method of claim 8,
And wherein the area comprises an area associated with the current location of the user. The method of claim 1,
The push request server
A first push request server for transmitting the push message to the terminal equipped with a first operating system through a first push server; And
A second push request server for transmitting the push message to the terminal equipped with a second operating system through a second push server;
Advertising system comprising at least one of. The method of claim 11,
Each of the first push request server and the second push request server includes a cloud computing server to which server resources are allocated according to the number and size of the push messages requested by the message server. The method of claim 1,
The terminal includes a mobile communication device, a smart phone, a tablet PC and a smart TV. An advertisement method performed in an advertisement system including a terminal on which an application is executed, a message server, a push request server, and an advertisement server,
(a) storing, by the message server, a push message received from an application server;
(b) the application server requesting the push request server through the message server to the push message stored in the step (a);
(c) the push request server transmitting the push message requested in step (b) to the terminal through a push server;
(d) displaying the push message received in step (c) on a display unit of the terminal;
(e) when the terminal receives an input of a user who uses the terminal, requesting advertisement data from the advertisement server;
(f) the advertisement server transmitting the advertisement data requested in the step (e) to the terminal;
(g) displaying the advertisement data received in the step (f) on the display unit of the terminal; And
(h) when the display of the advertisement data ends, the terminal displaying the main message associated with the push message on the display unit under control of the application;
≪ / RTI > A computing device comprising a display unit, a memory in which an application is stored, and a processor executing the application,
The application is
A first instruction requesting an advertisement server for advertisement data corresponding to the push message when the display of the push message displayed on the display unit ends;
A second instruction for receiving the advertisement data from the advertisement server;
A third instruction for displaying the advertisement data received according to the second instruction on the display unit;
A fourth instruction for displaying, on the display unit, a main message associated with the push message when the display of the advertisement data ends.
Gt; a < / RTI > computing device.

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