KR101209692B1 - System and method provide information used mobile card - Google Patents

Abstract

The present invention relates to a system for providing personalized information using a mobile traffic card and a method thereof, and more particularly, to extract and analyze a user's public transportation use pattern using a mobile terminal with a built-in traffic card, and to use the extracted usage pattern. It relates to a service providing system.
To this end, the public transportation usage history analysis system of the present invention drives a transaction history transmission program stored by the NFC module, collects transaction details between a traffic card terminal and a traffic card, and transfers the collected transaction details to an external server. A mobile terminal for transmitting and receiving contents corresponding to the transaction details from the server; Receives and stores transaction details from the mobile terminal, extracts and transmits contents corresponding to the transaction details by using the received transaction history and the stored mobile terminal movement pattern, and analyzes the stored transaction details on a set time unit. A server for updating a movement pattern of the mobile terminal; State information of the mobile terminal including at least one of content and personal history information of a user who uses the mobile terminal for providing the content to the server, location information of the mobile terminal, average public transportation time per hour, and time information. It includes a content supply unit for registering.

Description

System for providing personalized information using mobile traffic card and method thereof {System and method provide information used mobile card}

The present invention relates to a system for providing personalized information using a mobile traffic card and a method thereof, and more particularly, to extract and analyze a user's public transportation use pattern using a mobile terminal with a built-in traffic card, and to use the extracted usage pattern. A personalized information providing system and method thereof are provided.

In general, as the penetration rate of mobile terminals increases rapidly and the proportion of the mobile user population increases, terminals are becoming one of the necessities of modern man. Most ordinary people have a mobile terminal, which is used for various mobile communication service as well as information transmission means with a specific counterpart.

As computers, electronics, and communication technologies have made great strides, various wireless communication services using wireless networks have been provided. The most basic wireless communication service among the wireless communication services provides wireless voice calls to mobile terminal users. It provides services regardless of time and place.

The mobile communication service as described above is being extended to not only basic voice call but also text and voice message transmission, to wireless Internet service and location based service.

In addition, a traffic card function service using a mobile device combining a mobile terminal and a traffic card is being provided. As NFC is an issue in recent years, the traffic card function is gradually expanding in domestic smartphones. As described above, various services including the transportation fee payment service are being progressed using NFC, but additional various services using NFC are required to meet the needs of users.

On the other hand, the mobile terminal users use the mobile terminal at the time of transportation in the subway or bus, which is a transportation means, to send SMS to other mobile terminal users or receive various contents through games and wireless Internet access.

As described above, passengers are provided with contents through games and wireless Internet access using mobile communication terminals, regardless of the number of passengers. In particular, through wireless Internet access, they are provided with content information such as various news, economic information, learning / humor information, and various advertisements they want.

However, the conventional content information acquisition through wireless Internet access has a problem in that it takes a considerable time since the user needs to find and access a web page and directly search for numerous content information in order to receive the desired content information. In addition, conventionally, people who have a mobile terminal suffer from a spam advertisement that is sent to an unspecified number by an advertiser, unlike their recent intentions.

In addition, the mobile advertisement is immediately delivered to the mobile terminal immediately after delivery, and has the advantage of eliciting an immediate response of the mobile terminal users who have received the advertisement, while the advertisement is transmitted indiscriminately to an unspecified number as described above. General terminal users who do not want to have the disadvantage that they are exposed to spam advertising without any restrictions.

In addition, current location-based mobile advertising has been the subject of much discussion and attention. Mobile communication can know the location of the subscriber by its nature, and if this information is used, there is an advantage in that it can provide advertisements according to local characteristics.

In order to increase the advertising effect of such mobile advertising, it is said that the most effective advertising is to inform the users in the immediate vicinity of the store in a particular area. However, there is a concern that negative recognition of mobile advertisements may be formed by being indiscriminately and unilaterally transmitted without the consent of the mobile terminal user's advertisement permission, such as spam advertisements on the Internet.

Moreover, even when the user is not in a situation where the user can receive information, such as during lectures or meetings, the service provider unilaterally provides the service with only simple location information, which causes inconvenience to the user.

The problem to be solved by the present invention is to propose a method for providing a content suitable for the needs of the public transport users by collecting the public transport use history of the public transport users in real time according to the public transport use pattern.

Another problem to be solved by the present invention is to propose a method for minimizing power consumption of a mobile terminal and analyzing a public transportation usage pattern of a public transportation user.

Another problem to be solved by the present invention is to propose a method for maximizing the advertising effect by analyzing the public transport usage pattern of public transport users to provide the content.

Another problem to be solved by the present invention is to analyze the public transportation usage pattern of the user using public transportation to use a variety of public transportation, such as when spending a certain time for the purpose of moving in public transportation or to use the place around the getting off The purpose of the present invention is to propose a method of providing content suitable for a user in accordance with the purpose.

To this end, the mobile terminal of the present invention includes an NFC module for communicating with an external traffic card terminal; A USIM including a traffic history storage unit for collecting transaction details between the traffic card terminal and the traffic card; A transaction history transmission program storage unit storing a transaction history transmission program for collecting transaction history between a traffic card terminal and the traffic card among information stored in the traffic history storage unit; The transaction history transmission program which drives the transaction history transmission program stored in the storage unit by driving the NFC module, collects the transaction history between the traffic card terminal and the traffic card, and transmits the collected transaction history to an external server. It includes a program driver.

To this end, the public transportation usage history analysis system of the present invention drives a transaction history transmission program stored by the NFC module, collects transaction details between a traffic card terminal and a traffic card, and transfers the collected transaction details to an external server. A mobile terminal for transmitting and receiving contents corresponding to the transaction details from the server; Receives and stores transaction details from the mobile terminal, extracts and transmits contents corresponding to the transaction details by using the received transaction history and the stored mobile terminal movement pattern, and analyzes the stored transaction details on a set time unit. It includes a server for updating the movement pattern of the mobile terminal.

To this end, the public transportation usage history analysis system of the present invention drives a transaction history transmission program stored by the NFC module, collects transaction details between a traffic card terminal and a traffic card, and transfers the collected transaction details to an external server. A mobile terminal for transmitting and receiving contents corresponding to the transaction details from the server; Receives and stores transaction details from the mobile terminal, extracts and transmits contents corresponding to the transaction details by using the received transaction history and the stored mobile terminal movement pattern, and analyzes the stored transaction details on a set time unit. A server for updating a movement pattern of the mobile terminal; State information of the mobile terminal including at least one of content and personal history information of a user who uses the mobile terminal for providing the content to the server, location information of the mobile terminal, average public transportation time per hour, and time information. It includes a content supply unit for registering.

The mobile terminal according to the present invention may collect traffic transaction details in real time while preventing unnecessary power wasted by driving the transaction history transmission program driver only when a transaction occurs between the traffic card terminal and the traffic card.

In addition, the mobile terminal user may be provided with content that meets the user's needs, not spam content, by receiving content based on his / her public transportation usage pattern and location information. In addition, the content provider may maximize the advertising effect by providing content based on the public transportation usage pattern and location information of the mobile terminal user, thereby contributing to the increase in sales.

The server operator can secure a plurality of content providers by providing a public transportation use pattern of the public transportation user, and the server operator can also secure a plurality of content providers, thereby contributing to the increase in sales according to the acquired content providers.

In addition, users can benefit from timely and appropriate and valid content, not spam, that fits their lifestyle. For example, when riding to go to work in the morning hour, the news content may be provided, and when the morning get off, a coffee discount coupon may be provided.

1 is a block diagram showing the configuration of a mobile terminal according to an embodiment of the present invention,
2 illustrates a system for providing a mobile service using a public transportation use pattern and location information according to an embodiment of the present invention.
3 is a flowchart illustrating an operation performed in a mobile terminal according to an embodiment of the present invention.
4 is a flowchart illustrating an operation performed in a server according to an embodiment of the present invention.

The foregoing and further aspects of the present invention will become more apparent through the preferred embodiments described with reference to the accompanying drawings. Hereinafter will be described in detail to enable those skilled in the art to easily understand and reproduce through this embodiment of the present invention.

1 illustrates a mobile terminal with a built-in traffic card according to an embodiment of the present invention. Hereinafter, a mobile terminal with a built-in traffic card according to an embodiment of the present invention will be described with reference to FIG. 1.

According to Figure 1, the mobile terminal includes a NFC module, a USIM with a traffic card, a transaction history transmission program storage unit, a transaction history transmission program driver, and a communication unit. Obviously, other configurations may be included in the mobile terminal in addition to the above-described configuration. The traffic card also includes a traffic card terminal and a traffic recorder for storing the traffic record.

The NFC module 100 communicates with a traffic card terminal, and includes an antenna 102 and a controller 104. Currently, mobile terminals incorporating Near Field Communication (NFC) technology are commercially available. Such a mobile terminal can be used not only for use in the existing mobile terminal but also for the purpose of payment of prepaid and unpaid transportation charges, credit settlement, electronic bank account, copyright management, identity verification, and the like. NFC is a contactless short-range wireless communication technology that can transmit data at low power at close range using Radio-Frequency IDentification (RFID) technology that uses a frequency in the 13.56 MHz band.

The NFC module 100 includes an antenna 102 for transmitting stored data and generating an electromotive force from radio waves received from an external traffic card terminal and a control unit 104 for controlling the NFC module 100. The antenna 102 is generally implemented as an antenna in the form of a loop or spiral.

In connection with the present invention, the control unit 104 detects the electromotive force generated in the antenna when the user contacts the traffic card terminal to get on or off the vehicle by means of transportation. The controller 104 controls the communication between the traffic card 112 included in the mobile terminal and the traffic card terminal. In connection with the present invention, when the control unit 104 communicates for the transaction related to the transportation fee between the transportation card 112 and the transportation card terminal, the transaction history transmission program stored in the transaction history transmission program storage unit 130. Instructs to drive.

The transaction history transmission program storage unit 130 includes a transaction history transmission program storage unit. Of course, the transaction history transmission program storage unit 130 may be designed to be included in the USIM 110 or may be designed to be stored in a separate memory space. The transaction history transmission program storage unit 130 stores a program for collecting and transmitting the transaction details when a transaction related to a traffic fare is performed on the traffic card terminal and the traffic card 112 in accordance with the present invention. That is, the transaction history transmission program is usually stored in the transaction history transmission program storage unit 130, and when a transaction related to a traffic fare is performed between the traffic card terminal and the traffic card 112, the transaction is controlled under the control of the controller 104. It is driven by the history transmission program driver 120. The transaction history transmission program driver 120 collects information on the transaction history between the traffic card terminal and the traffic card 112 from the traffic history storage unit 114 and transmits the collected information through the communication unit 140.

The information collected by the transaction history transmission program driver 120 includes a boarding date, a boarding date, a boarding subway station name, a boarding subway station name, a boarding bus stop name, a boarding bus stop name, and the like. Of course, in addition to the above-described information, other information transmitted and received between the traffic card terminal and the traffic card 112 may be included.

The communication unit 140 transmits the information collected by the transaction history transmission program driver 120 to an external server at the request of the controller or at the request of the transaction history transmission program driver. In addition, the communication unit 140 receives content transmitted from an external server. The received content notifies the user that the content has been received through the display unit configuring the user terminal.

The USIM 110 includes a traffic card, and the traffic card includes a traffic history storage unit 114 for storing traffic details. The traffic history storage unit 114 stores transaction details between the traffic card terminal and the traffic card 112. Traffic details stored in the traffic history storage unit 114 stores a variety of transaction details for transportation, such as the date and time of getting off, getting off, getting on the subway station, getting off the subway station, the name of the bus stop, the name of the bus stop getting off.

2 is a diagram illustrating a mobile service providing system using public transportation usage patterns and location information according to an embodiment of the present invention. Hereinafter, a mobile service providing system using public transportation usage patterns and location information according to an embodiment of the present invention will be described with reference to FIG. 2. In connection with the present invention, the server provides contents corresponding to the transaction details to the mobile terminal by using the transaction history received from the mobile terminal, and analyzes the usage pattern by analyzing the transaction history at regular time intervals.

Referring to FIG. 2, the mobile service providing system using the public transportation usage pattern and the location information includes a traffic card terminal 200, a mobile terminal 210, a server 220, and a content supply unit 230. The server 220 may include a transaction history storage unit 222 for storing transaction details received from the mobile terminal 210, an analysis unit 224 for analyzing transaction details, and content for storing contents supplied from the content supply unit 230. The storage unit 226 includes a content providing unit 228 for providing a specific content of the stored content to the user terminal. Of course, in addition to the above-described configuration, other components may be included in the server 220. For example, the server 220 includes a communication unit for communicating with the mobile terminal 210 or the content supply unit 230.

The traffic card terminal 200 receives a transaction request of a traffic card embedded in the mobile terminal 210 and performs a transaction according to the received transaction request. The traffic card terminal 200 may be installed in a public transportation means, for example, may be installed in a bus, subway, taxi, or the like.

As described in FIG. 1, when the transaction is performed between the traffic card terminal 200 and the built-in traffic card, the mobile terminal 210 collects the corresponding transaction details. The mobile terminal 210 transmits the collected transaction details to the server. The transaction history transmission program driver for collecting transaction details in accordance with the present invention does not normally drive a transaction history transmission program, and collects transaction details by driving a transaction history transmission program only when a transaction history occurs. In this way, power consumption due to the transaction history transmission program can be minimized.

The server 220 receives information on a transaction history from the mobile terminal 210. Of course, the server 220 receives the information on the transaction history and the identification information associated with the mobile terminal. Identification information associated with the mobile terminal 210 may include a phone number of the mobile terminal 210. In connection with the present invention, the mobile terminal 210 registers the personal history information including the identifier of the mobile terminal, the gender, the age of the user, etc. in the server 220 in order to subscribe to the service proposed by the present invention. Of course, the user of the mobile terminal 210 may register only essential personal history information on the server, and optionally register additional personal history information on the server 220.

The transaction history storage unit 222 may sequentially store the received transaction history and the identification information in the received order. The transaction history storage unit 222 may store the received transaction history for each identification information. The transaction history storage unit 222 may store the above-described personal history information.

The analysis unit 224 analyzes the movement pattern of the mobile terminal 210 using the transaction history stored in the transaction history storage unit 224. That is, the analysis unit 224 uses the transaction history of the mobile terminal 210 to determine the transportation method used by the mobile terminal 210, the main boarding area, the boarding time, the main getting off area, the getting off time, and the average time of use of the transportation per hour. Analyze the movement pattern to include. To this end, the analysis unit 224 analyzes the movement pattern at set periodic intervals using the stored transaction details. That is, the analyzer 224 may analyze the movement pattern on a daily or weekly basis, or, if necessary, on the movement pattern. In addition, the analysis unit 224 analyzes a movement pattern in which the mobile terminal 210 includes a weekend activity area or a weekly activity area using the transaction history of the mobile terminal 210. Of course, the analysis unit 224 may analyze other movement patterns in addition to the above-described pattern.

Specifically, the movement pattern analysis of the mobile terminal analyzes the transaction history that the user normally used on a daily basis and stores it in the storage unit. Using the information stored in the storage, the server analyzes and predicts the transaction to be used the next day. In other words, the transaction history used by User A for the past month is analyzed and stored at 00 o'clock the previous day.As a result of analysis, User A takes the subway for about 30 minutes from Seoul Station to Seoul and gets off at Gangnam Station. It extracts and saves the pattern analysis result of taking subway to Seoul station. Therefore, when the service is available, the server predicts that User A will go to work at 7 am and provides contents such as news available on the 30-minute subway, and offers coffee and brunch coupons around Gangnam Station at 7:30. To provide. This will be discussed in the content provider.

The content storage unit 226 stores the content supplied from the content supply unit 230.

Content can be registered directly by the content supply unit, and can also be selected by registering the desired time zone age, regions directly.

The content storage unit 226 also stores state information of the mobile terminal 210 for providing the corresponding content in addition to the content supplied from the content supply unit 230. In this regard, the state information of the mobile terminal 210 is information on the state of the mobile terminal to provide the content, the current location of the mobile terminal 210, personal history information of the mobile terminal user, public transportation time, current Information about time. Of course, in addition to the above-described information, various other information may be included therein.

In more detail, the state information of the mobile terminal 210 may be a 20-year-old woman Gangnam Station get off, 30-minute male public transport using time 30 minutes, college students university subway station.

Table 1 below shows an example of information stored in the content storage unit 226.

contents Status information Content A Women in their 20s, get off at Gangnam Station Content B 30 minutes on public transport for men in their 30s Content C University Students, Underground Subway Station

The content provider 228 extracts, from the content storage unit 226, state information matching the analysis information analyzed by the analyzer 224. The content provider 228 transmits the content corresponding to the extracted state information to the mobile terminal 210. As described above, if the user of the mobile terminal 210 is a woman in her 20s and the location of the mobile terminal 210 is Gangnam station, the content providing unit 228 provides the content A stored in the content storage unit 226. . If the user of the mobile terminal 210 is a male in his 30s and the public transportation use time is about 30 minutes, and the mobile terminal is in contact with the transportation card terminal 200 to use the current public transportation, the content provider 228 is The content B stored in the content storage unit 226 is provided. If the current mobile terminal user is a college student, and the location of the mobile terminal is a subway station near the university, the content provider 228 provides the content C stored in the content storage unit 226.

As such, the content provider 228 provides the mobile terminal with content with high satisfaction of the mobile terminal user among the contents stored in the content storage unit 226 using the current location of the mobile terminal and the movement pattern of the mobile terminal.

The content supplier 230 supplies content to the server 220 and registers state information of the mobile terminal 210 corresponding to the content to be supplied to the server as described above. The content supply unit 230 provides a content A when the user of the mobile terminal 210 is a woman in her 20s and the location of the mobile terminal is Gangnam Station. Content B is provided, and if the mobile terminal user is a university student and the location of the mobile terminal is a subway station near the university, the content C is registered to be provided.

The content supplied from the content supply unit 230 may be configured in various ways. For example, the content supplied from the content supply unit may be configured in various ways such as advertisement, coupon, broadcast, video, audio, etc. If necessary, the content supplied from the content supply unit may be updated or replaced at regular intervals.

3 illustrates an operation performed in a mobile terminal according to an embodiment of the present invention. Hereinafter, an operation performed in a mobile terminal according to an embodiment of the present invention will be described in detail with reference to FIG. 3.

In step S300, the mobile terminal attempts to communicate with the traffic card terminal for public transportation.

In step S302, the mobile terminal communicates with the traffic card terminal for use of public transportation, thereby performing a boarding or getting off transaction. Of course, the mobile terminal repeatedly performs the boarding or getting off when a performance error occurs during the boarding or getting off.

In step S304, when the transaction is performed, the mobile terminal reads and drives the transaction history transmission program stored in the storage unit. As described above, the transaction history transmission program driver collects transaction details by driving the transaction history transmission program only when a transaction occurs.

In step S306, the mobile terminal transmits the collected transaction history to the server.

In step S308, when the mobile terminal receives the content corresponding to the transaction details, the mobile terminal provides the corresponding content. Of course, the user can check the provided content as needed or terminate the program if it is not needed. Of course, the mobile terminal may store the transmitted transaction history in a separate storage space. That is, when a transmission error may occur, the mobile terminal may retransmit the stored transaction history later.

 4 is a flowchart illustrating an operation performed in a server according to an embodiment of the present invention. Hereinafter, an operation performed in a server according to an embodiment of the present invention will be described in detail with reference to FIG. 4. As described above, the server is divided into an operation of analyzing a movement pattern using the transaction history received from the mobile terminal and an operation of providing content suitable for the current state to the mobile terminal using the analyzed movement pattern.

In step S400 the server receives and stores the transaction history from the mobile terminal. As described above, the server receives a transaction history including a boarding time, a getting off time, a boarding subway station name, a boarding subway station name, a boarding bus stop name, and a boarding bus stop name.

In operation S402, the server extracts content to be provided to the mobile terminal based on the received transaction details. As described above, the server extracts content to be provided to the mobile terminal by using at least one of the movement pattern and the current location information of the mobile terminal.

In step S404, the server provides the extracted content to the mobile terminal. In addition, the server stores the information about the content provided to the mobile terminal, it may be provided to the content supply unit if necessary. The content supply unit may obtain information on the user terminal provided with its own content by using the provided information, and may independently provide related contents without a server if necessary.

In step S406, the server checks whether the set period. The period set as described above may be one of a daily unit, a week unit, and the like. In step S408, the server analyzes and updates the movement pattern of the mobile terminal using the stored transaction inner diameter when the set period is reached. As such, the server provides the content corresponding to the transaction history to the mobile terminal by using the transaction history received from the mobile terminal, and analyzes the transaction pattern at regular time intervals to analyze the usage pattern.

Although the present invention refers to a mobile terminal in which an NFC module is included, it can be used in a mobile terminal that does not include an NFC module. That is, any mobile terminal with a built-in traffic card can be used.

In addition, in connection with the present invention, when the server provides content to the mobile terminal based on the current location, the server may change the content provided according to the number of visits to the corresponding region of the mobile terminal. That is, the content provided to the mobile terminal that frequently visits the region and the content provided to the mobile terminal that first visited the region may be distinguished and provided.

In addition, when there are a plurality of contents that can be provided to one mobile terminal, priority may be set for each content and the contents may be provided according to the set priority. That is, the priority may be set higher when the corresponding content is used before, and the lower priority may be set when the corresponding content is not provided before. In addition, the priority may be set based on the content registration date, and the priority of the content supplied from the content supply unit may be set according to the level of the content supply unit. In this way, the server may set priorities for each content in various ways, and may provide contents with high priority to the mobile terminal if necessary.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it will be understood by those of ordinary skill in the art that various changes in form and details may be made therein without departing from the scope of the present invention .

100: NFC module 110: USIM
120: transaction history transmission program driver
130: transaction history transmission program storage unit 140: communication unit
200: traffic card terminal 210: mobile terminal
220: server 230: content supply unit

Claims (12)

NFC module for performing communication with an external traffic card terminal;
A USIM including a traffic history storage unit for collecting transaction details between the traffic card terminal and the traffic card;
A transaction history transmission program storage unit storing a transaction history transmission program for collecting transaction history between a traffic card terminal and the traffic card among information stored in the traffic history storage unit;
The transaction history transmission program which drives the transaction history transmission program stored in the storage unit by driving the NFC module, collects the transaction history between the traffic card terminal and the traffic card, and transmits the collected transaction history to an external server. A program driver,
The NFC module,
Including an antenna and a control unit,
The control unit detects generation of electromotive force in the antenna by the traffic card terminal, and when the electromotive force is generated in the antenna, the mobile terminal characterized in that for controlling the transaction history transmission program driver to drive the transaction history transmission program.
The method of claim 1, wherein the transaction history,
A mobile terminal comprising any one of a boarding time, a getting off time, a boarding subway station name, a boarding subway station name, a boarding bus stop name, and a boarding bus stop name.
The method of claim 2,
And a communication unit which transmits the transaction details and receives contents from the server.
delete Drives the transaction history transmission program stored by the NFC module, collects the transaction details between the traffic card terminal and the traffic card, transmits the collected transaction details to an external server, and transmits the contents corresponding to the transmitted transaction details. A mobile terminal receiving from a server;
Receives and stores transaction details from the mobile terminal, extracts and transmits contents corresponding to the transaction details by using the received transaction history and the stored mobile terminal movement pattern, and analyzes the stored transaction details on a set time unit. It includes a server for updating the movement pattern of the mobile terminal,
The NFC module,
Including an antenna and a control unit,
The control unit detects the occurrence of electromotive force on the antenna by the traffic card terminal, and when the electromotive force is generated in the antenna, characterized in that the control to drive the transaction history transmission program characterized in that the control.
The method of claim 5, wherein the mobile terminal,
NFC module for performing communication with an external traffic card terminal;
A USIM including a traffic history storage unit for collecting transaction details between the traffic card terminal and the traffic card;
A transaction history transmission program storage unit storing a transaction history transmission program for collecting transaction history between a traffic card terminal and the traffic card among information stored in the traffic history storage unit;
The transaction history transmission program which drives the transaction history transmission program stored in the storage unit by driving the NFC module, collects the transaction history between the traffic card terminal and the traffic card, and transmits the collected transaction history to an external server. Public transportation use history analysis system comprising a program driver.
The method of claim 5, wherein the server,
A transaction history storage unit for storing transaction history received from the mobile terminal;
An analysis unit for analyzing the transaction history and extracting a movement pattern of the mobile terminal;
A content storage unit for storing the content supplied from the content supply unit;
And a content providing unit providing a specific content of the stored content to the user terminal using at least one of the movement pattern and the location information of the mobile terminal.
The method of claim 7, wherein the movement pattern,
Public transportation usage history analysis system, characterized in that at least one of the means of transportation, the main boarding area, the ride time, the main getting off area, the drop-off time, the average time of use of transportation per hour.
The method of claim 8, wherein the content storage unit,
Transit usage history analysis system, characterized in that for storing the state information of the mobile terminal for providing content.
The method of claim 9, wherein the state information,
Public transportation usage history analysis system, characterized in that at least one of the personal history information of the user who uses the mobile terminal, the location information of the mobile terminal, the average time of public transportation use per hour, time information.
The method of claim 10, wherein the content providing unit,
Transit usage history analysis system, characterized in that to provide a content having a movement pattern of the mobile terminal, the status information corresponding to the current location of the mobile terminal.
Drives the transaction history transmission program stored by the NFC module, collects the transaction details between the traffic card terminal and the traffic card, transmits the collected transaction details to an external server, and transmits the contents corresponding to the transmitted transaction details. A mobile terminal receiving from a server;
Receives and stores transaction details from the mobile terminal, extracts and transmits contents corresponding to the transaction details by using the received transaction history and the stored mobile terminal movement pattern, and analyzes the stored transaction details on a set time unit. A server for updating a movement pattern of the mobile terminal;
State information of the mobile terminal including at least one of content and personal history information of a user who uses the mobile terminal for providing the content to the server, location information of the mobile terminal, average public transportation time per hour, and time information. Includes a content supply to register the,
The NFC module,
Including an antenna and a control unit,
The control unit detects the occurrence of electromotive force on the antenna by the traffic card terminal, and when the electromotive force is generated in the antenna, characterized in that the control to drive the transaction history transmission program characterized in that the control.

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