KR101144426B1 - Method and system for impressing the knowledge advertising using the knowledge retrieval service - Google Patents

Abstract

The present invention provides a method for exposing a knowledge advertisement and a knowledge advertisement exposure system using a knowledge search service for generating an advertisement effect through a knowledge search by providing knowledge advertisement data registered by an advertiser together with knowledge data searched in response to a knowledge search request. It is about.

According to an embodiment of the present invention, a method of exposing a knowledge advertisement using a knowledge search service includes maintaining knowledge data of each directory in a knowledge database and a knowledge evaluation score associated with the knowledge data; Maintaining a knowledge advertisement evaluation score associated with the knowledge advertisement data; receiving a knowledge search request including a predetermined query from a knowledge searcher; referring to the knowledge database in response to the knowledge search request; Retrieving knowledge data associated with the query, retrieving the knowledge advertisement data associated with the query by referring to the knowledge advertisement database in response to the knowledge search request, and searching using the knowledge data and the knowledge advertisement data. Result list The method comprising, and the list of the search results, characterized in that it comprises the step of providing knowledge to a searcher inputs the search request knowledge.

According to the present invention, a knowledge advertisement exposure method and a knowledge advertisement exposure system for providing an advertisement effect to an advertiser in a knowledge search service by providing knowledge advertisement data including advertisement information of an advertiser in response to a knowledge search request are provided. There is an advantage to this.

Knowledge Search Service, Question and Answer Information, Advertising Information, Keywords, Directory

Description

TECHNOLOGY AND SYSTEM FOR IMPRESSING THE KNOWLEDGE ADVERTISING USING THE KNOWLEDGE RETRIEVAL SERVICE}

FIG. 1A is a diagram illustrating an example of knowledge advertisement data according to the present invention, and FIG. 1B is a view for explaining a schematic operation of the knowledge advertisement exposure system.

2 is a block diagram showing a knowledge advertisement exposure system according to a preferred embodiment of the present invention.

3A is a diagram showing an example of the configuration of the directory database according to the present invention, FIG. 3B is a diagram showing an example of the configuration of the knowledge advertisement database, and FIG. 3C is a diagram showing an example of the configuration of the search result list.

4A is a flowchart illustrating a method of exposing a knowledge advertisement in detail according to a preferred embodiment of the present invention. FIG. 4B is a flowchart illustrating an example of a method of recording directory and knowledge advertisement data according to a directory search. Is a flowchart showing an example of a method for identifying a directory of keywords determined according to the utility score of the keyword.

5A is a diagram illustrating an example of a method of determining a directory of a query word according to the present invention. FIG. 5B is a flowchart illustrating an example of a method of determining a directory of a query word. FIG. 5C is a query word by a knowledge search server. It is an operation flowchart which shows an example of the method of calculating the relevance of knowledge data.

FIG. 6A is a flowchart showing an example of a method for calculating equality for each knowledge advertisement data according to the present invention, FIG. 6B is a flowchart showing an example of a method of calculating activation information, and FIG. 6C is a second evaluation. It is an operation flowchart which shows an example of the method of calculating a ranking score using information.

7A is a diagram illustrating an example of a method of generating first payment information according to the present invention, and FIG. 7B is a diagram illustrating an example of a method of generating second payment information.

8 is an internal block diagram of a general purpose computer device that may be employed to perform the method of exposing a knowledge advertisement in accordance with the present invention.

<Explanation of symbols for the main parts of the drawings>

200: Knowledge Ad Exposure System 210: Directory Database

220: knowledge advertising database 230: keyword search means

240: data extraction means 250: keyword determination means

260: list generation means

The present invention relates to a method for exposing a knowledge advertisement and a system for exposing a knowledge advertisement. More specifically, the advertisement effect through knowledge retrieval is provided by providing knowledge advertisement data registered by an advertiser together with knowledge data retrieved in response to a knowledge retrieval request. The present invention relates to a knowledge advertisement exposure method and a knowledge advertisement exposure system using a knowledge retrieval service.

In general, as the transaction of goods or services using a communication network such as the Internet is active, it is well known that the advertisement of goods or services on an advertisement agency site such as a portal site or an e-commerce is a major marketing goal of an advertiser.

One of the prior art Internet advertisements is to display a banner advertisement related to the advertiser on an advertisement agency site so that the advertisement information of the advertiser is exposed. This method adopts a method of displaying a banner composed of an advertisement message or an advertisement image at a predetermined position of an advertisement agency site, and billing an advertiser based on the number of display (exposure) of the banner or the number of times an internet user clicks on the displayed banner. do. In addition, there is a keyword advertisement as another Internet advertisement, the advertiser who pays the fee while providing a list of search results for the keyword when the Internet user enters a predetermined keyword to use the search service Advertising information is placed on the search result list.

However, all of the above-described Internet advertising is an advertisement method that is provided unilaterally from the advertiser to the Internet user, and the present situation does not consider whether the advertisement information is practically useful to the Internet user at all.

On the other hand, in the knowledge retrieval service which provides the answer information of an unspecified person in response to the question information input by a predetermined questioner, the question information related to a product or a service occupies a large ratio in the characteristic of question information. Despite this situation, to date, there is no knowledge service supporting the Internet user with the advertisement information of the advertiser with the answer information about the question information related to the product or service. Accordingly, the user's reviews of the product or the service user are likely to be provided as the response information with respect to the question information, and the advertisement for the knowledge search service that can obtain a high advertisement effect due to the positive response information for the specific product or service. There is a lot of market development.

Therefore, in the existing knowledge search service that provided only question-and-answer information, the advertisement information of the advertiser is included together with the search results for the knowledge data so that the advertisement information about the product or service that the knowledge searcher needs is provided. The emergence of a new type of knowledge advertisement exposure model is required. In addition, the knowledge advertisement exposure model is required to generate more profits by performing advertisements in the knowledge advertisement field, which is an unexplored field, and to provide more efficient advertisement effect by providing advertisers with the necessary advertisement information. .

The present invention has been made in order to solve the above problems, the knowledge that the advertising effect to the advertiser in the knowledge search service is provided by providing the knowledge advertising data including the advertiser's advertising information in response to the knowledge search request It is an object of the present invention to provide an advertisement exposure method and knowledge advertisement exposure system.

In addition, another object of the present invention is to provide a knowledge advertisement exposure method and a knowledge advertisement exposure system capable of calculating an evaluation score for knowledge advertisement data and determining an exposure method of the knowledge advertisement data according to the evaluation score.

Further, another object of the present invention is to differentiate the criteria for calculating the evaluation scores of the knowledge data and the knowledge advertisement data, and to calculate the evaluation scores associated with the knowledge advertisement data using the degree of the advertiser's activity, thereby allowing the advertisers to access the knowledge search service. It is to provide a knowledge advertisement exposure method and a knowledge advertisement exposure system that can motivate participants to actively participate.

Another object of the present invention is to provide a directory (for directory search) that matches the query or a keyword (for keyword search) that matches the query when the knowledge searcher inputs a query containing a plurality of keywords. To provide a knowledge advertisement exposure method and a knowledge advertisement exposure system that can be identified.

To this end, it is another object of the present invention to provide a knowledge advertisement exposure method and a knowledge advertisement exposure system capable of identifying a directory or knowledge advertisement data matching the query using a utility score calculated for each keyword.

In addition, in the directory identification of a query word, an appropriate directory can be easily and accurately identified by determining a directory of the query word having a relatively high directory matching degree calculated by inputting a query word to a general knowledge search server. It is to provide a knowledge advertisement exposure method and a knowledge advertisement exposure system.

Also, an object of the present invention is to provide a knowledge advertisement exposure method and a knowledge advertisement system that enable an advertiser to generate knowledge advertisement data for advertisement purposes a predetermined number of times.

Knowledge advertisement exposure method using a knowledge search service according to an embodiment of the present invention for achieving the above object, the step of maintaining the knowledge data for each directory and the knowledge evaluation score associated with the knowledge data in the knowledge database, knowledge advertising database Maintaining the knowledge advertisement data for each directory and a knowledge advertisement evaluation score associated with the knowledge advertisement data, receiving a knowledge search request including a predetermined query from a knowledge searcher, and responsive to the knowledge search request. Retrieving knowledge data associated with the query by referring to a knowledge database, retrieving knowledge advertisement data associated with the query by referring to the knowledge advertisement database in response to the knowledge search request, the knowledge data and the knowledge Ad data And the step of generating a search result list, and a list of the search results, characterized in that it comprises the step of providing knowledge to a searcher inputs the search request knowledge.

In addition, as a technical configuration for achieving the above object, a knowledge advertisement exposure system using a knowledge search service, a knowledge database for storing the knowledge data for each directory and the knowledge evaluation score associated with the knowledge data, and for each knowledge advertising data and the directory A knowledge advertisement database storing a knowledge advertisement evaluation score associated with the knowledge advertisement data, and in response to a knowledge search request including a predetermined query from a knowledge searcher, searching the knowledge data associated with the query with reference to the knowledge database; Second search means for searching the knowledge advertisement data associated with the query by referring to the knowledge advertisement database in response to the knowledge search request, and a search result using the knowledge data and the knowledge advertisement data. Create a list, List generating means for providing the generated search result list to a knowledge searcher who has entered the knowledge search request, wherein the list generating means includes knowledge evaluation scores associated with the searched knowledge data and knowledge associated with the searched knowledge advertisement data. The method of arranging the search result list may be determined based on an advertisement evaluation score.

Hereinafter, a knowledge advertisement exposure method and a knowledge advertisement exposure system using the knowledge search service of the present invention will be described with reference to the accompanying drawings.

"Knowledge advertising data" continuously used in the present specification is one of the search result information provided in response to a knowledge search request generated in a predetermined knowledge service, and in particular, advertisement information of an advertiser in relation to a query input by a knowledge searcher. Refers to knowledge data that includes. In addition, the present invention may assign a predetermined advertisement identifier to the knowledge advertisement data in order to distinguish the knowledge advertisement data from the knowledge data, or to limit the advertisement authority of the advertiser, so that the "knowledge data given the advertisement identifier" Knowledge means advertising data. In this sense, the knowledge advertisement exposure system according to the present invention may recover the advertisement advertisement data from the knowledge advertisement data, thereby reducing the knowledge advertisement data to "knowledge data, not knowledge advertisement data."                     

In addition, as used herein, "database", such as a directory database, a knowledge advertisement database, etc., means "a set of systematically integrated and systematically structured data", and the term "recording data in a database" means "the database." Is recorded in a predetermined storage means, and the data is recorded in the storage means to be included in the database according to the structure of the database.

 This type of knowledge advertising data is such that the knowledge searcher registers a question and responds to the knowledge searcher in response to the search request, and the advertiser completes and maintains all of the question and answer forms, questions, and corresponding answers that the advertiser enters. If it is determined that the search form to be provided and the question registered by the knowledge searcher are related to the advertiser, the advertisement is associated with the knowledge data, including an additional form such that the advertisement information of the advertiser is provided together with the predetermined answer information. Includes all forms of providing information.

In addition, the advertisement information included in the knowledge advertisement data may be link data (network address information) for accessing the knowledge searcher and the advertiser, text / image data related to the advertiser's product or company promotion, banner data of the advertiser, and the like. . In other words, the knowledge advertisement data refers to a generic term of the information data that allows an advertisement of a specific advertiser to be provided to a knowledge searcher in a knowledge service consisting of question and answer (Q & A).

Hereinafter, the knowledge advertisement data generated by the advertiser will be described with reference to FIG. 1A.                     

FIG. 1A is a diagram illustrating an example of knowledge advertisement data according to the present invention, and FIG. 1B is a view for explaining a schematic operation of the knowledge advertisement exposure system according to the present invention.

In FIG. 1A, as described above, among various types of knowledge advertisement data, a search form in which the advertiser 130 prepares question information and answer information in advance and includes predetermined advertisement information is illustrated.

According to one embodiment of the invention, the advertiser 130 may use the advertising identifier to generate the knowledge advertising data. That is, the advertiser 130 generates an advertisement identifier associated with the advertiser 130 by assigning an advertisement identifier to the knowledge data including the advertisement information. Meanwhile, the number of advertisement identifiers that can be given by the advertiser 130 may be limited. That is, the advertiser 130 may generate knowledge advertisement data by assigning an advertisement identifier to the knowledge data only a first number of times, and the first number may vary according to an advertisement fee paid by the advertiser 130.

In addition, the advertisement identifier may be sold to the advertiser 130 for each category or keyword. For example, the advertiser 130 may have a right to generate the knowledge advertisement data ten times by assigning an advertisement identifier to the knowledge data associated with the keyword "fridge".

In addition, according to another embodiment of the present invention, the knowledge advertisement data generated as described above may be registered and maintained only for a predetermined period, for example, 30 days. For example, when the advertiser 130, which can generate 10 times of knowledge advertisement data, creates and registers one knowledge advertisement data using the advertisement identifier and 30 days elapse, the knowledge advertisement data is automatically assigned an advertisement identifier. Reduced to knowledge data that has not been granted, advertiser 130 may now generate nine more knowledge advertisement data. Accordingly, when ten pieces of knowledge advertisement data are generated and a certain period of time has elapsed, all of the knowledge advertisement data generated by the advertiser is reduced to knowledge data to which the advertisement identifier is not assigned, the advertiser 130 may no longer generate the knowledge advertisement data. And no knowledge advertisement data associated with advertiser 130 is present.

In addition, according to an embodiment, the predetermined period may be flexibly set according to the advertisement cost paid by the advertiser 130. That is, the knowledge advertisement data generated by the advertiser 130 paying a lot of advertisement costs may be present longer than the knowledge advertisement data generated by the advertiser who does not.

The advertiser 130 generates and maintains knowledge advertisement data including question information, corresponding answer information, advertisement information related to the advertiser 130, and the like, and the knowledge advertisement data is a knowledge search of the knowledge searcher 120. As requested, it can be provided as a search result.

For example, the knowledge advertisement data of FIG. 1A includes answer information including the question information 'Recommend digital camera ~' and the advertisement information 'Samsung product is good'. Such knowledge advertisement data may be provided to the knowledge searcher 120 according to the knowledge search request of the knowledge searcher 120.

According to the provision of the knowledge advertisement data, the advertiser 130 may obtain an advertisement effect of exposing his / her advertisement information to the knowledge searcher 120. In FIG. 1A, the knowledge advertisement data provided as a search result is limited to the knowledge advertisement data of a type previously prepared by the advertiser 130, but in addition, the previously provided knowledge advertisement data is registered as a similar question-answer and a knowledge search request is provided. The search result responsive to may be provided to the knowledge searcher 120.

The knowledge advertisement exposure system 100 is a device that provides knowledge advertisement data that is highly related to an input query word in response to a knowledge search request of the knowledge searcher 120, and through this, advertisement information related to the advertiser 130. It exposes to the knowledge searcher 120 serves to induce the advertising effect. There may be various ways of identifying the knowledge advertisement data that is highly related to the query. In this embodiment, a method of identifying the knowledge advertisement data that matches well with the query by using a keyword or a directory of keywords inputted for the knowledge search request is provided. Is adopted.

The knowledge search server 110 provides a knowledge service using a question-answer between the knowledge searcher 120 and the answerer 140, or the knowledge searcher 120. First, the knowledge search server 110 receives question information from the knowledge searcher 120, records / maintains it in the knowledge database 115, and answers the question to a predetermined answerer 140 accessing the knowledge search server 110. Provide information. In addition, the knowledge search server 110 receives answer information corresponding to the provided question information from the answerer 140.

The answer information input for one question information may be one or more, and the question information and the answer information for the question information are maintained in the knowledge database 115 as a set of knowledge data.

Such knowledge data may be accumulated in the knowledge database 115 over time, and the accumulated knowledge data may be provided to the knowledge searcher 120 according to a search request of the knowledge searcher 120. have. Accordingly, the knowledge searcher 120 may be provided with answer information corresponding to the registered question information, and may receive knowledge data similar to the question information by knowledge search even if the question information is not directly registered.

Here, the "knowledge data" means knowledge advertisement data (or knowledge data given with an advertisement identifier) including advertisement information of the advertiser 130 and general knowledge data (or knowledge data without an advertisement identifier) without the advertisement information. It can be used as a concept that includes all).

The knowledge searcher 120 has a terminal means 125 for accessing the knowledge advertisement exposure system 100 of the present invention, and uses the terminal means 125 to query its own question form (eg, one word). Or a combination of words) to the knowledge search server 110 to refer to an Internet user generating a predetermined knowledge search request. The knowledge searcher 120 according to the present invention is an Internet user who performs a knowledge search request for previously registered knowledge data (or knowledge advertisement data) according to the purpose of inputting the query word to the knowledge search server 110, And it can be divided into two categories of Internet users who actually register their questions and wait for the answer information of the answerer 140.

Advertiser 130 may refer to a content provider (CP) that operates a website whose location on the network is specified by a network address (eg, IP address, URL, domain, etc.), for example, advertising information related to the website. Generates knowledge data to be included as knowledge advertisement data and registers the generated knowledge advertisement data in the knowledge advertisement exposure system 100 of the present invention.

The answerer 140 may be an internet user who inputs answer information about the question information registered by the knowledge searcher 120, and the knowledge search server 110 generates knowledge data using the question information and the answer information. . That is, the answerer 140 may be the same as the advertiser 130 according to whether the advertisement information is included in the knowledge data, and the knowledge data including the advertisement information may be the knowledge advertisement data of the present invention.

The terminal means 125 maintains a connection state with the knowledge advertisement exposure system 100 through a communication network 150 such as the Internet, and displays the knowledge advertisement data retrieved by the knowledge advertisement exposure system 100 on a predetermined screen. Done. The terminal means 125 is provided with predetermined memory means such as, for example, a personal computer, a handheld computer, a personal digital assistant (PDA), an MP3 player, an electronic dictionary, a mobile phone, a smartphone, and the like. It may be a concept of collectively referred to as a terminal having a predetermined computing power by mounting.

The knowledge advertisement exposure system 100 uses the keyword inputted for the knowledge search request to provide the knowledge searcher 120 with the knowledge advertisement data matching the keyword as a result of the knowledge search, thereby providing the advertisement information included in the knowledge advertisement data. To the knowledge searcher 120. The knowledge advertisement exposure system 100 may identify the knowledge advertisement data matching the keyword according to a keyword search method according to the keyword matching degree or a directory search method according to the directory matching degree of the keyword.

Hereinafter, a detailed configuration of the knowledge advertisement exposure system 200 of the present invention will be described with reference to FIG. 2.

2 is a block diagram showing a knowledge advertisement exposure system according to a preferred embodiment of the present invention.

The knowledge advertisement exposure system 200 includes a directory database 210, a knowledge advertisement database 220, a keyword search means 230, a data extraction means 240, a keyword determination means 250, and a list generation means 260. Include.

First, the directory database 210 is a device for storing a directory and one or more keywords associated with the directory, and serves to maintain a specific keyword in correspondence with one directory. Here, the directory may be a classification criterion of the search advertisement data searched by the knowledge search operation, and a keyword corresponding to the directory may be determined by an operator of the system.

In the present embodiment, there is no particular limitation on whether the keywords corresponding to one directory are related to each other. However, in consideration of the accuracy of the search results for the knowledge search request, the keywords and similar attributes (category, function, etc.) are matched. It may be desirable to.

Hereinafter, the directory database 210 will be described in more detail with reference to FIG. 3A. 3A is a diagram illustrating an example of the configuration of a directory database according to the present invention.

As described above, the directory database 210 associates one or more keywords with a specific directory, thereby enabling the searching of the knowledge advertisement data by the directory search method. That is, referring to the directory database 210, the knowledge advertisement exposure system 200 of the present invention may identify a directory of the query word by using a specific keyword included in the query word input for the knowledge search request. For example, the directory database 210 of FIG. 3A illustrates the association of the keywords 'camera, digital camera (dica), camera phone, tripod' and the like corresponding to the directory 'camera'. Subsequently, when the query inputted for the knowledge search request includes a keyword (eg, 'dica') stored in the directory database 210, the knowledge advertisement exposure system 200 refers to the query database with reference to the directory database 210. The directory of is identified as 'camera'.

In addition, in selecting a keyword corresponding to the directory, the directory database 210 strategically selects a keyword 'tripod', which is relatively infrequently included in the query, to increase the number of exposures to the knowledge advertisement data associated with the keyword 'tripod'. Can be derived.

The knowledge advertisement database 220 is a device including a directory and knowledge advertisement data associated with the directory, and serves to maintain knowledge advertisement data searched by a directory search method. That is, the knowledge advertisement database 220 stores the knowledge advertisement data corresponding to the directory of the input query word. According to another embodiment of the present invention, the knowledge advertisement exposure system 200 allows an advertiser to select which directory the knowledge advertisement data corresponds to.

Hereinafter, according to another embodiment of the present invention, a process of generating knowledge advertisement data using an advertisement identifier will be described.

The knowledge advertisement exposure system 200 records and maintains first number information and second number information for each advertiser in a predetermined database (not shown). The first number of times information is information about a first number of times that an advertiser can assign an advertisement identifier to knowledge data, and the second number of times information is information about a second number of times that the advertiser has assigned an advertisement identifier to knowledge data.

The advertiser 130 selects predetermined knowledge data and requests to assign an advertisement identifier to the knowledge data. The selected knowledge data may include all questions and answers at the time of selection by the advertiser 130 or may be knowledge data including only questions.

In response to the request, the knowledge advertisement exposure system 200 retrieves first number information and second number information associated with the advertiser 130 by referring to the database.

The knowledge advertisement exposure system 200 assigns an advertisement identifier to the selected knowledge data when the second number is less than the first number based on the retrieved first number information and the second number information. That is, as described above, the number of times the advertiser 130 can generate the knowledge advertisement data by assigning the advertisement identifier is limited, and the knowledge advertisement exposure system 200 indicates that the advertiser 130 assigns the advertisement identifier. Whenever a request is made, it is determined whether the advertisement identifier has already been assigned the limited number of times, and only if not, the advertisement identifier is assigned to the selected knowledge data according to the request.

As the advertisement identifier is assigned to the selected knowledge data, the knowledge advertisement exposure system 200 updates the second number of times information to increase the second number associated with the advertiser 130 by '1', and updates the updated information. 2 times information is recorded in the database in association with the advertiser (130).

Through the above process, the knowledge advertisement data associated with the advertiser 130 may be generated. Meanwhile, according to another embodiment of the present invention, the knowledge advertisement exposure system 200 may recover the advertisement identifier from the knowledge advertisement data generated as described above and reduce the knowledge advertisement data back to the knowledge data.

For example, the advertiser 130 may recover the advertisement identifier from the knowledge advertisement data generated by the advertiser 130. The advertiser 130 selects the knowledge advertisement data associated with itself and inputs a request for retrieving the advertisement identifier given to the selected knowledge advertisement data to the knowledge advertisement exposure system 200. In response to the recall request, the knowledge advertisement exposure system 200 recovers an advertisement identifier from the selected knowledge advertisement data and reduces the knowledge advertisement data to knowledge data.

As will be described later, the knowledge advertisement data and the knowledge data other than the knowledge advertisement data may be provided in a different providing manner. For example, the knowledge advertisement data may be provided in a first providing manner, and the knowledge data other than the knowledge advertisement data may be removed. In the case of providing in the second providing manner, the selected knowledge advertisement data is provided in the first providing manner and then provided to the knowledge searcher 120 in the second providing manner when it is reduced to the knowledge data through the above-described process. .

Meanwhile, when the first number of times that the advertiser 130 may generate the knowledge advertisement data is determined, the knowledge advertisement exposure system 200 updates the second number information recorded in association with the advertiser 130 to update the information. You can write to the database. That is, the second number of times decreases due to the number of advertisement identifiers. According to such a configuration, in the situation where the first number is limited, the advertiser has more choice in operating the advertisement using the knowledge data. For example, the advertiser may generate knowledge advertisement data that is expected to have a better advertising effect by retrieving the advertisement identifier from the existing knowledge advertisement data and assigning the advertisement identifier to the knowledge data highly recommended by users.

In addition, according to another embodiment of the present invention, even when the advertiser 130 requests to retrieve an advertisement identifier and the selected knowledge advertisement data is reduced to knowledge data, the knowledge advertisement exposure system 200 may perform the second number of times. May not be reduced.

In addition, according to another embodiment of the present invention, the knowledge advertisement exposure system 200 may recover an advertisement identifier from the knowledge advertisement data when a predetermined violation reason is included in the knowledge advertisement data. That is, the knowledge advertisement data generated by the advertiser 130 may be reduced to the knowledge data regardless of the intention of the advertiser 130. The reason for the violation is a case in which the advertisement information included in the knowledge advertisement data includes unhealthy contents in social common sense, or a case in which the knowledge contents (eg, an answer) included in the knowledge advertisement data is very unsatisfactory.

According to an embodiment, the knowledge advertisement exposure system 200 increases the violation score in association with the knowledge advertisement data whenever a predetermined violation reason occurs and only generates an advertisement identifier from the knowledge advertisement data when the violation score exceeds a predetermined value. May be recovered.

When the advertisement identifier is recovered, the knowledge advertisement data is reduced to knowledge data and provided to the knowledge searcher 120 in a manner of providing the knowledge data, that is, in a second manner of provision.

Since the recovery of the advertisement identifier has a meaning of sanctions for the advertiser who has generated the knowledge advertisement data containing the unfaithful or unhealthy contents, the knowledge advertisement exposure system 200 may be used even if the advertisement identifier is recovered. The second number information may not be updated so that the second number associated with is increased by '1'.

Meanwhile, the knowledge advertisement data extracted as a search result may be some or all knowledge advertisement data corresponding to the directory. Such a range of the extracted knowledge advertisement data may be flexibly determined by the operator of the present system. For example, the knowledge advertisement data may be assigned to each knowledge advertisement data and the knowledge advertisement data within a predetermined level may be extracted.

Hereinafter, the knowledge advertisement database 220 will be described in more detail with reference to FIG. 3B. 3B is a diagram illustrating an example of a configuration of a knowledge advertisement database according to the present invention.

The knowledge advertisement database 220 maintains the knowledge advertisement data extracted as a search result according to the directory of the input query word, and the knowledge advertisement database 220 in FIG. 3 is associated with each of the directories 'camera' and 'camcorder'. Knowledge advertising data is illustrated. For example, the query entered during the knowledge search request is 'Want to buy a digital camera?', And the knowledge advertisement exposure system 200 identifies the directory of the query as 'camera' by referring to the directory database 210. The knowledge advertisement exposure system 200 refers to the knowledge advertisement database 220 and extracts four kinds of knowledge advertisement data such as 'manual camera has failed' recorded in association with the directory 'camera' as a search result.

In addition, according to another embodiment of the present invention, the knowledge advertisement exposure system 200 provides the knowledge searcher 120 with the knowledge advertisement data in a keyword advertisement manner. To this end, the knowledge advertisement data is maintained in association with the keyword, and the knowledge advertisement exposure system 200 identifies and provides the knowledge advertisement data associated with the keyword included in the query word to the knowledge searcher 120.

According to another embodiment of the present invention, the knowledge advertisement exposure system 200 corresponds to one or more keywords corresponding to one directory and at least some keywords, as shown in the knowledge advertisement database 220 of FIG. 3B. The knowledge advertisement data is recorded in one database so that it can be utilized in both keyword search and directory search.                     

Such various database configuration methods may be flexibly selected by the operator of the present system in consideration of an advertisement providing method or a system environment.

The keyword retrieving means 230 is an apparatus for retrieving a keyword from a predetermined query that is input for a knowledge search request, and determines a "keyword as a reference for identifying a directory of the query" (hereinafter referred to as an "input keyword"). do.

When there is only one input keyword included in the query word, a directory corresponding to the input keyword is determined as one. However, when a plurality of input keywords are included in a query, such as when natural language search is supported, and a plurality of directories associated with the query are identified, it is necessary to determine one directory of the query from among the plurality of directories. Describe how to make the decision.

The keyword searched by the keyword retrieving means 230 as the input keyword may be, for example, a statement capable of meaning identification, and may preferably be a keyword recorded in the directory database 210. For example, when the question information of FIG. 1A ("Recommend that the image quality is good and the best when the digital camera is 30-500,000 won") is input as a query word for the knowledge search request, the keyword search means 230 is a "digital camera." ',' Quality ',' Recommendation ', etc. can be searched by input keywords. At this time, the directory associated with each input keyword is 'camera', 'movie', 'Korean', and the like, and the keyword search means 230 determines one of these directories as a directory of the query word.

In order to select one input keyword for determining the directory of the query word, the knowledge advertisement exposure system 200 of the present invention further includes a keyword determining means 250. In other words, the keyword determining means 250 is determined by one input keyword having priority among the input keywords to be searched, and calculates a predetermined utility score for each of the plurality of input keywords searched from the query word, and calculates the calculated utility score. The size comparison determines one keyword. Such a utility score can be calculated based on various calculation factors selected by the operator of the system.

On the other hand, the utility score calculation in the present embodiment is the number of views for the number of times that a specific keyword is input by the knowledge searcher 120, the number of impressions for the number of impressions of the knowledge advertising data associated with the keyword, and the exposure during the predetermined period The knowledge advertisement data is calculated by considering any one or more of the number of clicks for the number of times selected by the knowledge searcher 120. That is, the keyword determining means 250 allows more utility scores to be calculated for the input keyword that caused a large number of predetermined events in connection with the exposure of the knowledge advertisement of the present invention. Accordingly, even when a plurality of input search terms are searched for from the query, one keyword having priority over the utility score is determined so that the selection of the directory of the query can be performed more easily and accurately.

In this embodiment, the calculation of the utility score in consideration of the number of views, impressions, and clicks is described by way of example, but in addition to the calculation of the utility score by the calculation element arbitrarily selected by the operator of the system in consideration of the system environment may be possible.

In addition, according to another embodiment of the present invention, the knowledge advertisement exposure system 200 may determine a directory for a query including a plurality of input keywords using the knowledge search server 110.

To this end, the knowledge advertisement exposure system 200 inputs a query word into a predetermined knowledge search server 110 and identifies relevance information of a search result extracted corresponding to the query word. That is, the knowledge search server 110 may sort the extracted search results according to, for example, directory relevance, and the knowledge advertisement exposure system 200 may determine a directory of search results having the highest directory relevance as the directory of the query word. Can be determined.

The data extraction means 240 is an apparatus for extracting the knowledge advertisement data corresponding to the directory identified by referring to the knowledge advertisement database 220.

The data extracting unit 240 identifies a directory corresponding to the input keyword as the directory of the query word when there is one input keyword that matches the keyword maintained in the directory database 210 among the searched input keywords. Also, the data extracting unit 240 may search the directory corresponding to the input keyword determined by the keyword determining unit 250 when there are a plurality of input keywords matching the keywords maintained in the directory database 210 among the searched input keywords. Identifies it as a directory.

In addition, the data extraction means 240 extracts a part or all of the maintained knowledge advertisement data associated with the identified directory, and for example, is set up from the knowledge advertisement database 220 in consideration of the ranking according to predetermined evaluation information. The knowledge advertisement data within the range is extracted. For example, as described above, when 'digital camera', 'image quality', 'recommendation', or the like is searched as the input keyword, the data extracting unit 240 maintains the 'digital' in the directory database 210 as a keyword. Camera ', and the directory' camera 'associated with the keyword' digital camera 'is identified as a directory of query words, and the associated knowledge advertisement data is extracted.

The list generating means 260 is a device for generating a list of search results by using the extracted knowledge advertisement data and controlling the generated search result list to be provided to the knowledge searcher 120 that generated the knowledge search request. That is, the list generating means 260 generates a search result list by arranging the extracted one or more knowledge advertisement data on a predetermined basis, and serves to provide the generated search result list corresponding to the query. Here, the search result list is arranged so that the extracted knowledge advertisement data is exposed to the knowledge searcher 120 at a specific position, and the position where the knowledge advertisement data is exposed is based on, for example, a calculation calculated based on predetermined evaluation information. Can be determined. Such evaluation information may also be involved in extracting the knowledge advertisement data from the knowledge advertisement database 230 by the data extracting means 240, and for example, may be controlled to extract only the knowledge advertisement data included within a predetermined level. . Hereinafter, the search result list will be described in more detail with reference to FIG. 3C.

3C is a diagram illustrating an example of a configuration of a search result list according to the present invention.

In FIG. 3C, 'Recommend digital camera' is input as a query word, and four knowledge advertisement data are extracted from the knowledge advertisement database 220. That is, the list generating means 260 arranges the plurality of knowledge advertisement data extracted in relation to the directory of the query word as a search result list, and arranges them in consideration of the equality of each of the knowledge advertisement data calculated by the predetermined evaluation information. . For example, the search result list in FIG. 3C illustrates that the knowledge advertisement data is arranged based on the evaluation information 'hits', and the search screen having the highest click-through rate for the knowledge advertisement data having the highest number of views has the highest click-through rate. It is arranged to be located at the top of the. Accordingly, by arranging the knowledge advertisement data that is determined to be highly related to the input query word so that the knowledge searcher 120 can easily recognize the knowledge searcher 120, the knowledge searcher 120 can perform his or her own knowledge search without additional work of registering the question information. It is possible to obtain the effect of accurately obtaining the answer information about the question.

In the present exemplary embodiment, the number of hits is used as an example of the evaluation information. However, the application of various evaluation information may be set by the operator of the system.

The knowledge advertisement exposure system 200 of the present invention may further include an evaluation information database 270 and a ranking unit 280 for ranking the knowledge advertisement data based on the evaluation information. The evaluation information database 270 may be implemented in the same database as the knowledge advertisement database 230.

First, the evaluation information database 270 is a device for holding the first evaluation information or the second evaluation information as the reference information for the selection of the ranking given to the knowledge advertisement data. Here, the first evaluation information refers to information data related to the knowledge content of the knowledge advertisement data, for example, content fidelity information about the knowledge advertisement data, information on whether to adopt as an important answer, recommendation information, penalty time information, and remote location. Scrap number information and the like. In addition, the second evaluation information refers to information data related to the corresponding advertiser of the knowledge advertisement data, and for example, predetermined activity index information of the advertiser 130, registration cost information about the knowledge advertisement data, and a network address included in the knowledge advertisement data. The information may include information on the number of times the connection is made.

In particular, the first evaluation information may further include activation degree information on the directory, where the activation degree may mean a preference for the directory of Internet users who use the knowledge search service. Such activation information may be associated with, for example, the number of knowledge advertisement data associated with the directory, the number of views of the knowledge searcher 120 for the knowledge advertisement data of the directory, the number of clicks for specific knowledge advertisement data associated with the directory, and the directory. The number of connections of the knowledge searcher 120 to the web page can be calculated. It will be apparent to those skilled in the art that the type of information included in each of the evaluation information can be flexibly determined by the operator of the present system in consideration of the environment of the system.

The ranking means 280 is a device for assigning a ranking based on the first evaluation information or the second evaluation information of the evaluation information database 270 to each of the knowledge advertisement data extracted as a search result. That is, the equalization means 280 applies a weight to the first evaluation information or the second evaluation information to generate a predetermined data value for each of the knowledge advertisement data, and ranks the knowledge advertisement data according to the size of the generated data value. Plays a role in ensuring that is determined. In addition, in determining the ranking of the knowledge advertisement data, the ranking granting means 280 may arbitrarily limit the evaluation information as a reference, for example, the first evaluation information alone, the second evaluation information alone, or the first evaluation information. The ranking of the knowledge advertisement data may be performed in consideration of both the evaluation information and the second evaluation information. In the present exemplary embodiment, the equality of each knowledge advertisement data is determined by generating data values based on weights. However, the equality is randomly determined without considering evaluation information, or to the input query. There may be various ranking methods, such as determining the ranking based on the accuracy (matching degree).

In addition, the knowledge advertisement exposure system 200 according to the present embodiment may provide not only the knowledge advertisement data but also general knowledge data unrelated to the advertisement with respect to the query of the knowledge searcher 120. It may be extracted according to the evaluation score determined based on the evaluation information, and the first evaluation criterion may further be used as a criterion for sorting the extracted knowledge data. In addition, the advertisement-related knowledge data may be recorded and maintained in a separate knowledge database (not shown).

Although not shown in FIG. 2, the knowledge advertisement exposure system 200 of the present invention may further include billing control means for generating billing information under a predetermined condition and transmitting billing information generated for billing to the advertiser 130. have. Such a charging control means is located outside or inside the knowledge advertisement exposure system 200, for example, a predetermined payment at the time when the advertiser 130 registers the knowledge advertisement data and the access traffic is generated by the knowledge advertisement data. Information can be generated.                     

According to the configuration as described above, according to the present invention, the advertising information of the advertiser 130 is naturally exposed to the knowledge searcher 120 by the knowledge advertising data retrieved in response to the knowledge search request, so that an efficient advertising effect is generated. You can get the advantage.

The workflow of the knowledge advertisement exposure system 200 according to the present invention having such a configuration will be described in detail.

4A is a flowchart illustrating a method of exposing a knowledge advertisement in detail according to a preferred embodiment of the present invention.

The knowledge advertisement exposure method according to the present embodiment may be performed by the knowledge advertisement exposure system 200 described above.

First, the knowledge advertisement exposure system 200 maintains a knowledge advertisement database 220 including a predetermined directory, one or more keywords associated with the directory, and knowledge advertisement data associated with the directory (S410). This step (S410) is a process of storing the keyword or directory that is the cause of extraction of the knowledge advertisement data in correspondence with the knowledge advertisement data. At this time, the number of keywords or knowledge advertisement data associated with a particular directory may be arbitrarily adjusted according to the environment of the system (see FIG. 3B). In particular, the knowledge advertisement exposure system 200 in the step S410 may further include receiving a directory and knowledge advertisement data for performing a directory search method, which will be described with reference to FIG. 4B.

4B is a working flow diagram illustrating an example of a method of recording directory and knowledge advertisement data in accordance with a directory search of the present invention.

As shown in FIG. 4B, the knowledge advertisement exposure system 200 receives a directory selection and knowledge advertisement data from the advertiser 130 (S411). This step (S411) is a process of receiving information about the directory and the knowledge advertisement data, which is data necessary for performing a directory search. In the identification of the directory, the knowledge advertisement exposure system 200 makes a selection on the directory by, for example, providing the advertiser 130 with a list of preset directories and receiving a predetermined selection signal for a specific directory in the list. You can lose. In addition, the knowledge advertisement exposure system 200 in operation S411 may receive the knowledge advertisement data related to the selected directory from the advertiser 130. In the present embodiment, the degree of relation between the nature of the directory and the content of the knowledge advertisement data is not particularly limited, but it may be desirable to keep the minimum association so that the knowledge advertisement data related to the directory can be inferred. .

In addition, the knowledge advertisement exposure system 200 records the knowledge advertisement data in the knowledge advertisement database 220 corresponding to the selected directory (S412). This step S412 is a process of maintaining the knowledge advertisement data extracted by the directory search method in association with the selected directory. Accordingly, one or more knowledge advertisement data can be extracted according to the directory identification of the query word.

Therefore, according to the present invention, one or more knowledge advertisement data associated with the directory identification of the query can be searched so that the knowledge search operation by the directory search method can be performed smoothly.

Referring again to FIG. 4A, the knowledge advertisement exposure system 200 searches for an input keyword from a predetermined query that is input for a knowledge search request (S420). This step S420 is a process of recognizing an input keyword for identifying a directory of a query word. In order to search such an input keyword, the knowledge advertisement exposure system 200 may search, for example, one or more statements (preferably keywords registered in the knowledge advertisement database 220) as an input keyword that can be meaningfully identified from the input query word. have.

In addition, the knowledge advertisement exposure system 200 identifies a directory associated with the searched keyword (S430). This step (S430) is a process of identifying the directory of the recognized input keywords, so that the knowledge advertisement exposure system 200 can identify information on a predetermined category corresponding to the question of the knowledge searcher 120. . In particular, when the number of searched input keywords is two or more, the knowledge advertisement exposure system 200 in this step S430 may compare a utility score for each input keyword, and allow only one input keyword to be determined. However, this process may be performed only when the directories corresponding to the two or more input keywords are different. That is, even when two or more input keywords are searched for, if the input keywords are associated with the same directory, the following process may be omitted.

Hereinafter, with reference to FIG. 4C, calculation of the utility score with respect to an input keyword is demonstrated.

4C is a flowchart illustrating an example of a method for identifying a directory of keywords determined according to a utility score of a keyword according to the present invention.

As shown in FIG. 4C, when there are a plurality of searched keywords, the knowledge advertisement exposure system 200 calculates a utility score associated with the searched keywords (S431). This step S431 is a process of setting a predetermined criterion for specifying one directory by the knowledge advertisement exposure system 200 when the attributes of the category to which the searched input keyword belongs are different from each other. Here, the utility score includes the number of views for the number of times the keyword is input by the knowledge searcher 120, the number of impressions for the number of exposures of the knowledge advertisement data associated with the keyword, and the exposed knowledge advertisement data to the knowledge searcher 120. Is calculated in consideration of the number of clicks for the selected number of times. In other words, the utility score allows a high value to be calculated for a keyword that is frequently used according to a specific keyword utilization in the knowledge search service. In the present embodiment, as the factor for calculating the utility score, the description is limited to the above-mentioned views, impressions, and clicks. However, elements selected by the operator of the system may be flexibly changed and applied.

In addition, the knowledge advertisement exposure system 200 determines one keyword by using a utility score calculated in association with each keyword among the searched keywords (S432). This step (S432) is a process of determining the input keyword having the highest utility score with excellent keyword utilization, the knowledge advertisement exposure system 200 can recognize the determined input keyword as a representative word for the query.

Next, the knowledge advertisement exposure system 200 identifies a directory associated with the determined keyword (S433). This step S433 is a process of identifying the directory of the keyword having the highest utility score and determining the identified directory as the directory of the query word. Accordingly, the knowledge advertisement exposure system 200 may enable more rational and accurate directory identification even in directory identification for a query having a plurality of input keywords.

4A, the knowledge advertisement exposure system 200 extracts the knowledge advertisement data corresponding to the identified directory with reference to the knowledge advertisement database 220 (S440). This step (S440) is a process of extracting the knowledge advertisement data stored corresponding to the same directory as the query word directory as a search result. That is, the knowledge advertisement exposure system 200 allows some or all knowledge advertisement data related to the directory to be extracted based on the selected criteria. The selected criterion may be, for example, a ranking given by predetermined evaluation information. In this case, the knowledge advertisement exposure system 200 may allow only a predetermined number of knowledge advertisement data within the set ranking to be extracted. Since the specific structure which gives equality using evaluation information was demonstrated in the above-mentioned embodiment, the description is abbreviate | omitted in this embodiment.

In addition, the knowledge advertisement exposure system 200 generates a list of search results using the extracted knowledge advertisement data (S450). This step (S450) is a process of generating a search result list by arranging the extracted knowledge advertisement data under a predetermined criterion. In this case, the search result list arranges the knowledge advertisement data of the higher rank in a position where the knowledge searcher 120 can easily recognize (a position where the click rate is higher than the exposure) in consideration of the above rank.                     

Subsequently, the knowledge advertisement exposure system 200 provides the generated search result list to the knowledge searcher 120 who inputs the knowledge search request (S460). The step S460 is a process of exposing a list of search results as a search result to the knowledge searcher 120 in response to the knowledge search request.

The search result list may include knowledge advertisement data with an advertisement identifier or knowledge data without an advertisement identifier. In addition, according to another embodiment of the present invention, the knowledge advertisement exposure system 200 provides the knowledge searcher 120 to the knowledge searcher 120 in a providing manner in which the knowledge advertisement data to which the advertisement identifier is assigned is distinguished from the knowledge data to which the advertisement identifier is not assigned. Can be provided. Accordingly, the knowledge searcher 120 may distinguish between the knowledge advertisement data and the general knowledge data from the provided search result list.

Accordingly, the present invention enables the knowledge searcher 120 to easily obtain the answer information regarding his or her question without an additional procedure of registering the question information only by searching the knowledge, and also includes the advertisement information of the advertiser 130. The knowledge advertisement data may be optimally exposed to the knowledge searcher 120.

As another embodiment of the present invention, the knowledge advertisement exposure system 200 may perform the knowledge search by the keyword search method instead of the directory search method described above. The keyword search method searches for an input keyword from a query input for a knowledge search request, and extracts knowledge advertisement data corresponding to the searched input keyword as a search result. To this end, the knowledge advertisement exposure system 200 maintains one or more knowledge advertisement data associated with a given keyword in the knowledge advertisement database 220 and retrieves at least some or all knowledge advertisement data associated with the input keyword retrieved from the query. Extract as a result. In addition, when the keyword search type knowledge advertisement exposure system 200 has two or more keywords searched from the query, one keyword that is the cause of extraction of the knowledge advertisement data is determined by comparing the above-described efficiency score. The selection of one input keyword by the comparison of the efficiency scores is the same as or similar to the above-described directory input method, and thus, the description thereof is omitted here.

Therefore, according to the present invention, not only the directory of the query word but also the input keyword included in the query word can extract predetermined knowledge advertisement data so that the advertisement information can be smoothly exposed by the keyword search method.

In addition, as another embodiment of the present invention, in determining the directory of the query input for the knowledge search request, the knowledge advertisement exposure system 200 inputs the query to the general knowledge search server 110 and is searched as a search result. The directory of the knowledge data that is most optimally matched among the knowledge data is determined as the directory of the query word.

5A is a diagram illustrating an example of a method of determining a directory of a query word according to the present invention.

First, the knowledge advertisement exposure system 200 maintains a predetermined directory and knowledge advertisement data corresponding to the directory (S510), and determines a directory of a predetermined query word input from the knowledge searcher 120 (S520). The steps S510 and S520 store one or more knowledge advertisement data associated with a specific directory in a predetermined knowledge information database 220 and determine that a query related to the directory is input for a knowledge search request. That's the process. In particular, the step S520 of determining the directory of the query may include inputting the query to the general knowledge search server 110 and determining the directory of the query by referring to the knowledge data searched by the knowledge search. .

FIG. 5B is a flowchart illustrating an example of a method of determining a directory of query terms according to the present invention, and FIG. 5C is a flowchart illustrating an example of a method of calculating a degree of association between a query and a knowledge data by a knowledge search server.

As shown in FIG. 5B, the knowledge advertisement exposure system 200 transmits a query word to a predetermined knowledge search server 110 (S521), and in response, inputs a directory corresponding to the query word from the knowledge search server 110. Received (S522). In the steps S521 and S522, the query word input for the search request is input to the knowledge search server 110 (eg, Naver Knowledge iN Search Server), and the knowledge most relevant to the query word is extracted from the knowledge data extracted in response thereto. The process of receiving a directory of data. That is, the knowledge advertisement exposure system 200 may determine the directory of the query word based on the directory of the knowledge data searched by the search operation of the knowledge search server 110.

Since the knowledge search server 110 searches for knowledge data in order of relevance to the query, when the directory of knowledge data most relevant to the query is determined as a directory corresponding to the query, the query and the directory are determined. The relevance between them can be guaranteed.                     

That is, as shown in FIG. 5C, the knowledge search server 110 maintains a knowledge database 115 including knowledge data for each directory (S501) and knowledge data associated with a query transmitted with reference to the knowledge database 115. Search for (S502). These steps (S501, S502) is a process of accumulating and recording knowledge data including predetermined question-answer information for each directory regardless of whether the advertisement information of the advertiser 130 is included or not. 110 may search for knowledge data including question information similar to the input query word.

In addition, the knowledge retrieval server 110 calculates a relevance of the query word and the retrieved knowledge data (S503), and searches a directory corresponding to the knowledge data having the maximum calculated relevance (S504). Here, the degree of relevance may refer to a degree of similarity between the question information and the query word of the searched knowledge data, and the knowledge search server 110 identifies the directory of the knowledge data determined to be the most similar to the knowledge advertisement exposure system of the present invention. To be sent to 200. In the present embodiment, there is no specific limitation on the method of calculating the degree of relevance, but the general similarity calculation method (measurement of the number of keywords having the same keyword and the homolog / synonym) can be applied flexibly. It will be obvious to those skilled in the art.

Therefore, the knowledge advertisement exposure system 200 of the present invention calculates the relevance of the knowledge data extracted by the predetermined knowledge retrieval server 110 and inputs information about the directory of the knowledge data having the highest calculated relevance. I can receive it.

Referring again to FIG. 5B, the knowledge advertisement exposure system 200 determines the received directory as the directory of the query word (S523).

Therefore, according to the present invention, the existing knowledge search server 110 can be used as it is without performing a separate analysis of the input keyword for the query input for the knowledge search request, and it is possible to accurately determine the directory of the query itself. The effect can be obtained.

Hereinafter, the knowledge advertisement exposure system 200 identifies the knowledge advertisement data associated with the determined directory as shown in FIG. 5A (S530), generates a search result list using the identified knowledge advertisement data (S540), The generated search result list is provided to the knowledge searcher 120 (S550). Subsequent operations of the knowledge advertisement exposure system 200 are the same as or similar to the above-described steps S430 to S460, and the detailed description thereof is replaced with the above description and omitted here.

As another embodiment of the present invention, the knowledge advertisement exposure system 200 of the present invention assigns a predetermined equality to each of the knowledge advertisement data based on predetermined evaluation information, and the knowledge advertisement data arranged in the search result list is displayed. Allow positioning based on equivalence.

6A is a working flow diagram illustrating an example of a method for calculating rank for each knowledge advertisement data according to the present invention.

To this end, the knowledge advertisement exposure system 200 maintains an evaluation information database 270 for storing first evaluation information related to knowledge contents of the knowledge advertisement data (S610). This step (S610) is a process of maintaining evaluation data on the specific knowledge advertisement data itself generated during a predetermined period. Here, the first evaluation information includes content fidelity information about the knowledge advertisement data, information on whether to adopt an important answer, recommendation number information, penalty number information, scrap number information to a remote location, and the like. Through the first evaluation information, the knowledge advertisement exposure system 200 may recognize that the corresponding knowledge advertisement data includes excellent information data as answer information or advertisement information.

In addition, the knowledge advertisement exposure system 200 calculates a ranking score by assigning a weight based on the first evaluation information to each of the identified knowledge advertisement data (S620). This step (S620) is a process of applying a predetermined weight to each piece of information included as the first evaluation information so that the equality is given. The type of the first evaluation information to which the weight is applied may be flexibly set by the operator of the present system in consideration of the system environment.

Next, the knowledge advertisement exposure system 200 arranges the extracted knowledge advertisement data based on the ranking score (S630). This step (S630) is a process of arranging each piece of the knowledge advertisement data as a search result based on the assigned ranking, and as described above, the knowledge searcher 120 has the easiest recognition of the knowledge advertisement data having the highest ranking score. Can be arranged in one location.

Therefore, according to the present invention, the knowledge advertisement data having excellent knowledge as a knowledge search for a query word is provided to the knowledge searcher 120, but the knowledge advertisement data is located at a location that is easy for the knowledge searcher 120 to recognize. You can get the effect of being arranged.                     

In addition, the knowledge advertisement exposure system 200 of the present invention may calculate and include the activation degree information as the first evaluation information in operation S610 of maintaining the evaluation information database.

6B is a work flow diagram illustrating an example of a method of calculating activation information in accordance with the present invention.

As shown in FIG. 6B, the knowledge advertisement exposure system 200 calculates predetermined activation information on the directory as first evaluation information (S611). Here, the activation information may include the number of knowledge advertisement data associated with the directory, the number of views of knowledge searchers for the knowledge advertisement data in the directory, the number of clicks on specific knowledge advertisement data associated with the directory, and the knowledge of the web page associated with the directory. It can calculate using the number of connections of a searcher, etc. That is, this step (S611) is a process of storing the preference information of the knowledge searcher 120 for a specific directory, it is possible to easily determine the business value of the directory through this activation information.

In addition, the knowledge advertisement exposure system 200 of the present invention may calculate the rank score in consideration of the second evaluation information associated with the advertiser of the knowledge advertisement data in addition to the first evaluation information (S620). Can be.

6C is a work flow diagram showing an example of a method for calculating the ranking score using the second evaluation information according to the present invention.

As illustrated in FIG. 6C, the knowledge advertisement exposure system 200 assigns a ranking to each of the identified knowledge advertisement data based on the first evaluation information or the second evaluation information (S621). Here, the second evaluation information may include predetermined activity index information of the advertiser 130, registration cost information for the knowledge advertisement data, connection number information that is connected by network address information included in the knowledge advertisement data, and the like. That is, this step (S621) is a process for the activity contribution of the advertiser 130 to the predetermined server that the system is operated to be reflected in the calculation of the ranking score. Accordingly, a more reasonable ranking score can be calculated not only by evaluating the content of the knowledge advertisement data but also by evaluating the advertiser 130 who registered the corresponding knowledge advertisement data.

The concept of arranging the knowledge advertisement data by the ranking score may be extended to selectively extract the knowledge advertisement data from the knowledge advertisement database 220. For example, a predetermined ranking may be assigned to the knowledge advertisement data associated with the specific directory based on the evaluation information, and the knowledge advertisement data within the selected ranking may be selectively extracted from the knowledge advertisement database 220.

Hereinafter, as another embodiment of the present invention, it will be described that the billing is added to the advertiser 130 by generating predetermined payment information. In the present embodiment, payment information generation is largely connected to the web page of the advertiser 130 by registering the knowledge advertisement data and selecting the knowledge searcher 120 by clicking on the knowledge advertisement data. At the time of induction.

7A is a diagram illustrating an example of a method of generating first payment information according to the present invention.

First, the knowledge advertisement exposure system 200 generates first payment information associated with the recording of the knowledge advertisement data (S711). In operation S711, the first payment information of a predetermined amount may be generated in connection with generating the knowledge advertisement data or storing the knowledge advertisement data in the knowledge advertisement database 220. The amount of money charged as the first payment information may be arbitrarily determined by the operator of the present system, and in particular, the amount of money charged may be determined using the activation degree of the aforementioned directory. Such use of the activation information may result in a relatively high advertising amount being assigned to a frequently (highly active) directory that is identified in connection with the query searcher input of the knowledge searcher 120, and the directory selection may be performed. The advertiser 130 is to be charged for the advertising amount.

In addition, the knowledge advertisement exposure system 200 transmits the generated first payment information to the advertiser 130 (S712). This step (S712) is a process for billing is made by transmitting the generated first payment information to the advertiser 130 registered with the knowledge advertising data. For example, the knowledge advertisement exposure system 200 may add a charge by deducting an amount corresponding to the first payment information from the account associated with the advertiser 130.

Therefore, according to the present invention, a predetermined charge is added to the advertiser 130 in connection with the registration of the knowledge advertisement data, and a reasonable charge processing based on the activation degree for each directory can be obtained.

7B is a diagram illustrating an example of a method of generating second payment information according to the present invention.

As shown in FIG. 7B, the knowledge advertisement exposure system 200 receives a click selection from the knowledge searcher 120 to select any knowledge advertisement data from a list of search results (S721). This step S721 is a process of recognizing one knowledge advertisement data selected by the knowledge searcher 120 among the knowledge advertisement data provided as a search result in response to the knowledge search. For example, the knowledge advertisement exposure system 200 generates a selection signal by clicking on the knowledge advertisement data exposed on the search screen with a predetermined command input tool.

In addition, the knowledge advertisement exposure system 200 generates traffic for accessing the knowledge searcher 120 and the advertiser 130 based on the network address information according to the click selection reception (S722). This step S722 is a process of connecting the knowledge searcher 120 to the web page of the advertiser 130 by referring to the network address information included in the knowledge advertisement data selected by the knowledge searcher 120. .

Next, the knowledge advertisement exposure system 200 generates second payment information associated with generation of traffic, and transmits the generated second payment information to the advertiser 130 (S723). The step S723 is a process of generating predetermined payment information according to the connection between the knowledge searcher 120 and the advertiser 130 and transmitting the predetermined payment information to the advertiser 130 so that the billing is made.

Therefore, according to the present invention, a predetermined charge is added to the advertiser 130 due to the selection of the click on the knowledge advertisement data, so that the charging process is performed only when a substantial advertisement effect is induced by the access of the knowledge searcher 120. There is an advantage to losing.

Embodiments of the present invention include computer readable media containing program instructions for performing various computer-implemented operations. The computer readable medium may include program instructions, data files, data structures, etc. alone or in combination. The media may be those specially designed and constructed for the purposes of the present invention, or they may be of the kind well-known and available to those having skill in the computer software arts. Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks, and magnetic tape, optical recording media such as CD-ROMs, DVDs, magnetic-optical media such as floppy disks, and ROM, RAM, flash memory, and the like. Hardware devices specifically configured to store and execute the same program instructions are included. The medium may be a transmission medium such as an optical or metal line, a wave guide, or the like, including a carrier wave for transmitting a signal designating a program command, a data structure, or the like. Examples of program instructions include not only machine code generated by a compiler, but also high-level language code that can be executed by a computer using an interpreter or the like.

8 is an internal block diagram of a general purpose computer device that may be employed to perform the method of exposing a knowledge advertisement in accordance with the present invention.

Computer device 800 includes one or more processors 810 coupled with a main memory device including random access memory (RAM) 820 and read only memory (ROM) 830. The processor 810 is also called a central processing unit (CPU). As is well known in the art, the ROM 830 serves to transfer data and instructions to the CPU unidirectionally, and the RAM 820 typically transfers data and instructions bidirectionally. Used to. RAM 820 and ROM 830 may include any suitable form of computer readable media. Mass storage 840 is bidirectionally coupled to processor 810 to provide additional data storage capability, and may be any of the computer readable recording media described above. The mass storage device 840 is used to store programs, data, and the like, and is an auxiliary storage device such as a hard disk, which is usually slower than the main storage device. Certain mass storage devices, such as CD ROM 860, may also be used. The processor 810 may include one or more input / output interfaces, such as video monitors, trackballs, mice, keyboards, microphones, touchscreen displays, card readers, magnetic or paper tape readers, voice or handwriting readers, joysticks, or other known computer input / output devices. 850 is connected. Finally, the processor 810 may be connected to a wired or wireless communication network through the network interface 870. Through this network connection, the procedure of the method described above can be performed. The apparatus and tools described above are well known to those skilled in the computer hardware and software arts.

The hardware device described above may be configured to operate as one or more software modules to perform the operations of the present invention.

While specific embodiments of the present invention have been described so far, various modifications are possible without departing from the scope of the present invention. Therefore, the scope of the present invention should not be limited to the described embodiments, but should be defined not only by the claims below, but also by the equivalents of the claims.                     

As described above, the present invention has been described by way of limited embodiments and drawings, but the present invention is not limited to the above-described embodiments, which can be variously modified and modified by those skilled in the art to which the present invention pertains. Modifications are possible. Accordingly, the spirit of the present invention should be understood only by the claims set forth below, and all equivalent or equivalent modifications thereof will belong to the scope of the present invention.

As can be seen from the above description, according to the present invention, in response to a knowledge search request, knowledge advertisement data including advertisement information of an advertiser is provided so that an advertisement effect for an advertiser in a knowledge search service is induced. Exposure method and knowledge advertisement exposure system can be provided.

In addition, according to the present invention, it is possible to provide a knowledge advertisement exposure method and a knowledge advertisement exposure system capable of calculating an evaluation score for knowledge advertisement data and determining an exposure method of the knowledge advertisement data according to the evaluation score.

In addition, according to the present invention, by differentiating the criterion for calculating the evaluation score of the knowledge data and the knowledge advertising data, and using the advertiser's degree of activity to calculate the evaluation score associated with the knowledge advertising data, advertisers more actively in the knowledge search service It is possible to provide a knowledge advertisement exposure method and a knowledge advertisement exposure system that can motivate participation.

Further, according to the present invention, when a knowledge searcher inputs a query including a plurality of keywords, a directory (for directory search) matching the query or a keyword (for keyword search) matching the query is identified. It is possible to provide a knowledge advertisement exposure method and a knowledge advertisement exposure system.

In addition, according to the present invention, there is provided a knowledge advertisement exposure method and a knowledge advertisement exposure system capable of identifying a directory or knowledge advertisement data matching the query using a utility score calculated for each keyword.

In addition, according to the present invention, in identifying a directory of a query, an appropriate directory can be easily and accurately identified by determining a directory of the query having a relatively high directory matching degree calculated by inputting a query to a general knowledge search server. A knowledge advertisement exposure method and a knowledge advertisement exposure system are provided.

In addition, according to the present invention, there is provided a knowledge advertisement exposure method and knowledge advertisement system that allows an advertiser to generate knowledge advertisement data for advertisement purposes a certain number of times.

Claims (7)

In the knowledge advertising exposure method using a knowledge search service, Receiving a knowledge search request including a query; Determining a category of the query word based on a category of the keyword determined according to at least one of a hit number associated with each of the keywords constituting the query word, an impression number of the knowledge advertisement data, or a click number of the knowledge advertisement data; Providing knowledge advertisement data corresponding to the category of the query word as a knowledge search result Knowledge advertising exposure method comprising a. delete delete In the knowledge advertising exposure method using a knowledge search service, Receiving a knowledge search request including a query; Determining knowledge advertisement data corresponding to a keyword constituting the query word; And Knowledge determined based on at least one of the number of questions input by the advertiser, the number of input of answers, the number of times the answer entered by the advertiser is selected from the questioner, or the number of times the advertiser accesses a web page providing the knowledge search service. Sorting knowledge ad data according to the ad score and providing it with the knowledge data Knowledge advertising exposure method comprising a. delete A receiving unit for receiving a knowledge search request including a query; A determination unit that determines a category of the query word based on a category of the keyword determined according to at least one of a hit number associated with each of the keywords constituting the query word, an impression number of the knowledge advertisement data, or a click number of the knowledge advertisement data; And Providing unit for providing the knowledge search data corresponding to the category of the query word as a knowledge search result Knowledge advertising exposure system comprising a. A receiving unit for receiving a knowledge search request including a query; A determination unit to determine knowledge advertisement data corresponding to a keyword constituting the query word; And Knowledge determined based on at least one of the number of questions input by the advertiser, the number of input of answers, the number of times the answer entered by the advertiser is selected from the questioner, or the number of times the advertiser accesses a web page providing the knowledge search service. The provider that sorts the knowledge advertisement data according to the advertisement evaluation score and provides it with the knowledge data. Knowledge advertising exposure system comprising a.

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