KR101102351B1 - Method and system for providing customized broadcasting program - Google Patents

Abstract

The present invention relates to a method and system for providing a broadcast program to the individual viewers according to the results of collecting and analyzing information about a program viewed by a plurality of viewers. According to an aspect of the present invention, a method for providing a broadcast program according to the taste of a viewer, the information on the viewing behavior of a plurality of viewers-the viewing behavior information is the identification information of the program viewed by each viewer and the corresponding program At least one viewer to which a particular viewer belongs, by referring to a database generated by acquiring-including the watched time, and classifying at least some of the plurality of viewers into a plurality of viewer groups based on the obtained viewing behavior information. Extracting a group, selecting at least one program from among a plurality of programs having relatively high viewer ratings by viewers belonging to the at least one extracted viewer group, and recommending information regarding the at least one selected program; Providing the terminal device of a specific viewer Provided are methods for inclusion.

IPTV, broadcast programs, viewing behavior information, viewership

Description

METHOD AND SYSTEM FOR PROVIDING CUSTOM-MADE BROADCASTING PROGRAM}

The present invention relates to a method and system for providing a broadcast program that matches the viewer's taste. More particularly, the present invention relates to an individual viewer according to a result of collecting and analyzing information about a program watched by a plurality of viewers. A method and system for providing a suitable broadcast program.

In recent years, many viewers are using TV receivers to watch various programs such as over-the-air, cable and satellite broadcasting. This aspect of broadcasting is mainly divided by the medium / method of transmitting the broadcast wave to the viewer's TV receiver. In any case, the broadcasting is generally performed by transmitting data in one direction by an analog or digital signal. .

However, such a system used for over-the-air broadcasting, cable broadcasting, and satellite broadcasting includes an MDU (Monitor & Display Unit) and a CDSU (Control Data Storage Unit) indicating a panel number of a TV receiver owned by a viewer and whether the power is on. ) Can be used to collect viewing histories generated by the viewer using a handset (eg, a remote control). As such, the system that allows the viewer to collect information on the viewing history is referred to as a picture matching system.

On the other hand, in recent years, many talk about IPTV (Internet Protocol TeleVision) broadcasting which performs TV broadcasting via the Internet. The IPTV broadcasting system receives a program signal from a broadcast program provider and transmits the program signal to a set top box of each TV receiver, wherein the broadcast content can be adaptively determined in response to a request generated by a viewer's handset operation. System. The IPTV broadcasting system enables bidirectional data transmission based on an IP (Internet Protocol) address assigned to each viewer's set-top box, thereby allowing viewers to collect viewing history information related to a program watched more broadly and easily. There is an advantage.

In the unidirectional or bidirectional broadcasting system as described above, the program can be provided to the viewer in a more convenient manner by collecting and analyzing information on the viewing history of the program watched by the viewer.

In this regard, look at Korean Patent Publication No. 10-2004-0063150, filed by Koninclike Philips Electronics N. V. published July 12, 2004. The invention disclosed in the above publication relates to a method and apparatus for recommending a TV program that may be of interest to a viewer based on a viewing history or purchase history of a third party, and more specifically, viewing or selecting a selected third party. To recommend TV programs to viewers based on scores scored for TV programs according to purchase history (the detailed description set forth in this publication should be considered to be incorporated in its entirety as part of this specification). .

In addition, it looks at Korean Patent Application Publication No. 10-2007-0079211 filed by Samsung Electronics Co., Ltd. and published on August 6, 2007. The invention disclosed in the above publication automatically calculates a user's individual preference for each content based on the physical characteristic information of the multimedia content and the feedback information for the predetermined selected content, thereby automatically generating a list of contents that the user may prefer. (The detailed description in the above publication should be considered to be incorporated in its entirety as a part of this specification).

However, even with reference to the above-described conventional inventions, it is true that there are many shortages in providing a program sufficiently viewer-friendly.

One object of the present invention is to solve the above-mentioned problems of the prior art.

In addition, another object of the present invention is to recommend an appropriate program according to the viewer's viewing propensity so that the viewer can find and watch a desired program without spending much time and effort.

Another object of the present invention is to provide a broadcaster with a recommendation information about a sponsored program in association with program recommendation information according to the present invention so that a broadcaster can create a new business.

Representative configuration of the present invention for achieving the above object is as follows.

According to an aspect of the present invention, a method for providing a broadcast program according to the taste of a viewer, the information on the viewing behavior of a plurality of viewers-the viewing behavior information is the identification information of the program viewed by each viewer and the corresponding program At least one viewer to which a particular viewer belongs, by referring to a database generated by acquiring-including the watched time, and classifying at least some of the plurality of viewers into a plurality of viewer groups based on the obtained viewing behavior information. Extracting a group, selecting at least one program from among a plurality of programs having relatively high viewer ratings by viewers belonging to the at least one extracted viewer group, and recommending information regarding the at least one selected program; Providing to a terminal device of a specific viewer The method comprises is provided.

According to another aspect of the invention, a method for providing a broadcast program according to the taste of the viewer, the information on the viewing behavior of a plurality of viewers-the viewing behavior information is the identification information of the program viewed by each viewer and the corresponding program At least one viewer to which a particular viewer belongs, by referring to a database generated by acquiring-including the watched time, and classifying at least some of the plurality of viewers into a plurality of viewer groups based on the obtained viewing behavior information. Extracting a group; selecting at least one program among a plurality of programs in which viewers belonging to the at least one extracted viewer group show relatively high viewer ratings; at least one belonging to the same type as the at least one selected program To extract sponsored programs System, and a method comprising the step of providing the at least one selected program recommendations to the at least one of the above recommendations regarding the extracted program sponsor specific viewer terminal apparatus according to is provided.

According to another aspect of the present invention, a system for providing a broadcast program that matches the taste of a viewer, the information on the viewing behavior of a plurality of viewers-the viewing behavior information is the identification information of the program viewed by each viewer and the corresponding program A viewing behavior information collecting unit for collecting and storing the viewing time, and classifying at least some of the plurality of viewers into a plurality of viewer groups based on the stored viewing behavior information; and referring to the plurality of viewer groups. A custom program manager extracting at least one viewer group to which a specific viewer belongs, and selecting at least one program from among a plurality of programs in which viewers belonging to the at least one extracted viewer group have relatively high viewer ratings, and Recommendation information about at least one selected program. There is provided a system including a program list providing unit for providing a terminal to a specific viewer in the form of a program list.

According to another aspect of the present invention, a system for providing a broadcast program that matches the taste of a viewer, the information on the viewing behavior of a plurality of viewers-the viewing behavior information is the identification information of the program viewed by each viewer and the corresponding program A viewing behavior information collecting unit for collecting and storing the viewing time, and classifying at least some of the plurality of viewers into a plurality of viewer groups based on the stored viewing behavior information; and referring to the plurality of viewer groups. Extracting at least one viewer group to which a specific viewer belongs, selecting at least one program from among a plurality of programs in which viewers belonging to the at least one extracted viewer group have relatively high viewer ratings, and at least one selected At least one sponsor belonging to the same category as the program A customized program manager which extracts a program, and a program list that provides recommendation information about the at least one selected program and recommendation information about the at least one extracted sponsored program to a terminal device of the specific viewer in the form of a program list. A system is provided that includes a provision.

According to the present invention, after dividing the viewers into a predetermined viewer group to grasp the propensity, the other viewers of the viewer group to which the individual viewer belongs belong to the individual viewers by recommending a program showing a high viewer rating to the individual viewers. The effect of being able to easily watch the program that fits is achieved.

In addition, according to the present invention, it is possible to further recommend other programs belonging to the types that are analyzed as interested by the viewer, further from providing the viewer customized program according to the present invention, and this point is used to promote the program of the program provider. It will be available.

In addition, according to the present invention, a broadcaster may directly generate a predetermined profit by taking charge of program promotion of a program provider.

DETAILED DESCRIPTION The following detailed description of the invention refers to the accompanying drawings that show, by way of illustration, specific embodiments in which the invention may be practiced. These embodiments are described in sufficient detail to enable those skilled in the art to practice the invention. It should be understood that the various embodiments of the present invention are different but need not be mutually exclusive. For example, certain features, structures, and characteristics described herein may be implemented in other embodiments without departing from the spirit and scope of the invention in connection with an embodiment. It is also to be understood that the position or arrangement of the individual components within each disclosed embodiment may be varied without departing from the spirit and scope of the invention. The following detailed description, therefore, is not to be taken in a limiting sense, and the scope of the present invention, if properly described, is defined only by the appended claims, along with the full range of equivalents to which such claims are entitled. Like reference numerals in the drawings refer to the same or similar functions throughout the several aspects.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art can easily implement the present invention.

[Preferred Embodiments of the Invention]

Basic Configuration and Processing Process of a Custom Program Delivery System

FIG. 1 is a diagram exemplarily illustrating a configuration of an entire broadcasting system including a customized program providing system 100 according to an exemplary embodiment.

As illustrated in FIG. 1, the customized program providing system 100 according to an exemplary embodiment may communicate with a viewer's terminal device 200 or a program provider server 300 through a network. Preferably, the customized program providing system 100 may be a program providing server of a broadcaster.

The network as shown may be a communication network required for communication in the entire broadcast system required for the implementation of the present invention. For example, when the entire broadcasting system is an IPTV broadcasting system, a network according to an embodiment of the present invention does not select a communication mode such as wired and wireless, and may include a local area network (LAN) or a metropolitan communication network ( It may be configured with various communication networks such as a Metropolitan Area Network (MAN) and a Wide Area Network (WAN). Preferably, the network may be a known World Wide Web (WWW). In another example, when the entire broadcasting system is a bidirectional digital broadcasting system, the network according to an embodiment of the present invention may be a broadband integrated network for digital broadcasting.

Referring to FIG. 1, the system 100 for providing a customized program according to an exemplary embodiment of the present invention is a system for providing a program suitable for a viewer's taste, and includes a viewer behavior information collecting unit 110 and a customized program managing unit 120. ), The program list providing unit 130, the control unit 140, the communication unit 150, and various databases 170, 180, and 190. According to an embodiment of the present invention, at least some of the viewer behavior information collecting unit 110, the customized program manager 120, the program list providing unit 130, the controller 140, and the communication unit 150 are terminal devices. 200 or program modules in communication with the program provider server 300. Such program modules may be included in the customized program providing system 100 in the form of an operating system, an application module, and other program modules, and may be physically stored on various known storage devices. In addition, such program modules may be stored in a remote storage device that can communicate with the customized program providing system 100. On the other hand, such program modules include, but are not limited to, routines, subroutines, programs, objects, components, data structures, etc. that perform particular tasks or execute particular abstract data types, described below, in accordance with the present invention.

The terminal device 200 according to an embodiment of the present invention may include all terminal devices used for receiving a TV program from the viewer side. For example, the terminal device 200 may be an integrated digital TV receiver, various set top boxes, an IPTV receiver, a personal computer, or the like.

In addition, the program provider server 300 according to an embodiment of the present invention may transmit a program according to a handset operation signal from the terminal device 200 or a channel set by the terminal device 200 (for example, , An airwave broadcaster, a cable broadcaster, a satellite broadcaster, an IPTV broadcaster, etc.).

Hereinafter, the configuration of the customized program providing system 100 according to an embodiment of the present invention will be described in detail.

Viewer behavior information collection unit 110 according to an embodiment of the present invention is a signal from the terminal device 200 available in one-way or two-way broadcasting system (for example, the start signal and the end signal for watching a specific program) May be received through a network, and analyzed to generate a viewing behavior information database 170 that stores information regarding viewing behavior of individual viewers. The viewing behavior information referred to herein may include various types, for example, a subscriber ID for identifying an individual viewer, a viewer address, a panel number of the viewer's terminal device 200, an IP address, a MAC address, and a smart device. At least one of the card ID may be included. In addition, the viewing behavior information may also include identification information (for example, a program identification number / code, a program title, or a channel number and a broadcast time of the program) viewed by the viewer. In addition, in order to more accurately understand the viewing behavior, the viewer may count the time of viewing the individual program and include it as one of the viewing behavior information. Here, the type of information constituting the viewing behavior information may vary depending on the type of the terminal apparatus 200 of the viewer, for example, whether it is an analog broadcasting TV receiver or an IPTV set-top box. will be.

Meanwhile, the viewer behavior information collection unit 110 according to an embodiment of the present invention may further perform a function of classifying individual viewers into a plurality of viewer groups by using the collected viewing behavior information. Typically, viewers tend to watch one or more of their favorite genres (e.g., sports, education, drama, movies, games, music, etc.) and watch mainly the programs that belong to them. It may be almost identical to the program genre (of course, it is possible to further divide each genre into detailed genres (for example, by subdividing genres of sports, baseball, basketball, etc.) to specify the audience.

In addition, such a viewer group may be further subdivided according to the broadcast time zone. For example, some viewers are primarily watching sports shows in the evenings (6 pm to 10 pm) and movie shows late at night (after 10 pm to 2 am). In this case, the preferred genre of the viewer may be defined as a sport in the evening time and a movie in the late night time.

However, in spite of the above examples, the viewer group does not necessarily need to be divided according to the genre, and according to other criteria, for example, according to the main viewing time zone (for example, between 3 and 5 am). It may be divided. In addition, the viewer group may be classified according to the language (eg, English or Japanese) used in the program.

Meanwhile, matching information of each viewer group and individual viewers classified as described above may be stored and managed in the viewer group / program list information database 180 by the viewer behavior information collecting unit 110.

On the other hand, according to an embodiment of the present invention, the customized program management unit 120 by referring to the viewer group / program list information database 180, to grasp the viewer group belonging to individual viewers who want to watch the program, and again this viewer Other viewers in the county can extract the programs they are currently watching the most. To this end, the customized program manager 120 may collect information about a program currently being viewed from a terminal device of another viewer belonging to the viewer group to which the individual viewer belongs, and then sort the information in order of high ratings. However, according to another embodiment of the present invention, the information collection time point for the program having a high viewer rating is not necessarily limited to the present time, and may be a specific time point in the past.

In this regard, FIG. 2 is described. FIG. 2 shows an exemplary list according to a viewer rating ranking of each program of a program group called drama and a detailed program group belonging thereto when the viewer group matches the genre. For example, if it is determined that a viewer prefers a melodrama genre among the drama genres, when the viewer wants to watch a program through the terminal device 200, "rogues" having a rating rating of 1st to 3rd, "Daddy three mothers one", "Miu or Gouna" could be extracted.

Meanwhile, according to an embodiment of the present invention, the customized program manager 120 may further include a time condition setting unit 121. As described above, for recommendation to viewers, it is desirable to extract a program that shows a high viewer rating by other viewers belonging to the same viewer group. The ranking of more highly recommended programs that are being watched with sufficient attention may rather be pushed back. Therefore, when determining the program with a high viewer rating, the customized program management unit 120 continuously performs the minimum time according to a predetermined time condition (for example, continuous viewing for 10 minutes) set by the time condition setting unit 121. Only the program being watched can be considered. Here, the time condition of the time condition setting unit 121 may be variably set by the broadcaster.

The program list providing unit 130 according to an embodiment of the present invention will be described. According to an embodiment of the present invention, the program recommended to the viewer may not only be one but a plurality of programs, and the plurality of programs may be provided in the form of a list in an electronic program guide (EPG). have. Therefore, the program list providing unit 130 may configure the program determined by the customized program manager 120 in the same viewer group in the form of a list and provide the same to the terminal device 200. Preferably, such a program list may be provided in the form of at least one of an EPG, a banner window, a popup window, and a ticker in the terminal device 200. For example, as shown in FIG. 3, the list of recommended programs may be provided to the viewer in the form of a ticker.

According to an embodiment of the present invention, the program list as described above is determined by the program list providing unit 130 at a predetermined time interval for each viewer group and stored in the viewer group / program list information database 180 and then the terminal device ( 200). In this case, if the time interval is short enough, the customized program providing system 100 may be configured to generate a program list after receiving a viewing start signal of the individual viewer terminal device 200, and then generate the program list, and again, the individual terminal device 200. There may be an advantage that does not need to be transmitted.

The communication unit 150 according to an embodiment of the present invention performs a function of allowing each component of the customized program providing system 100 to transmit and receive predetermined data with the terminal device 200, the program provider server 300, and the like. do.

The control unit 140 according to an embodiment of the present invention performs a function of controlling the flow of data required by other components of each component of the customized program providing system 100 to perform each unique function. . In addition, the controller 140 may perform a control process for transmitting a program stored in the program information database 190 to the terminal device 200 as described later.

On the other hand, the viewing behavior information database 170 according to an embodiment of the present invention stores the viewing behavior information collected and stored from the terminal device 200 as described above.

In addition, the viewer group / program list information database 180 according to an embodiment of the present invention stores information about the viewer group classified as described above and the program list at a predetermined time point.

The program information database 190 according to an embodiment of the present invention stores information about a program stored in the customized program providing system 100 by itself. That is, the broadcaster operating the customized program providing system 100 extracts not only the program received from the program provider server 300 but also the program collected and stored by itself from the program information database 190 to the terminal device 200. You can also send. Of course, the program information database 190 may be utilized as a database for caching a program received from the program provider server 300.

On the other hand, the various databases 170, 180, 190 according to the present invention is a concept that includes all computer-readable recording media, and a broad meaning database including not only a negotiated database but also a data system based on a file system. Also included is a reference, and even a simple set of logs can be included in the database according to the present invention if it can retrieve the data.

Modified example of use of customized program delivery system

The customized program providing system 100 as described above does not only generate a list of programs showing high viewer ratings by other viewers in the viewer group to which individual viewers belong, and provides them according to the viewer rating ranking of the program. It may be configured to recommend one or more sponsored programs on a given area of the program listing upon request from.

For example, a broadcaster operating a customized program providing system 100 may select a program that is somewhat less popular due to bidding from a program provider but still recommends it, and may reflect it on an individual program list. . To this end, the broadcaster receives a bid for each viewer group through various known bidding methods so that the sponsored program according to the bidding result is stored in the viewer group / program list information database 180, and the customized program providing system 100 is provided. When the program list providing unit 130 generates a program list, the sponsor program may be arranged in a predetermined region (preferably an upper region) of the program list. That is, according to the present invention, a sponsored program selected by the broadcaster may be arranged in a program list generated at each time point for each viewer group. In this embodiment, although the sponsored program is illustrated as being selected by the bidding method, the sponsored program may be randomly selected according to the needs of the broadcaster or others to be selected so that the viewer can experience more various programs. In any way can be chosen freely.

Embodiments according to the present invention described above may be implemented in the form of program instructions that may be executed by various computer components, and may be recorded in a computer-readable recording medium. The computer-readable recording medium may include program instructions, data files, data structures, etc. alone or in combination. Program instructions recorded on the computer-readable recording medium may be those specially designed and configured for the present invention, or may be known and available to those skilled in the computer software arts. Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks and magnetic tape, optical recording media such as CD-ROMs and DVDs, and magneto-optical media such as floptical disks. optical media) and hardware devices specifically configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like. Examples of program instructions include not only machine code generated by a compiler, but also high-level language code that can be executed by a computer using an interpreter or the like. The hardware device may be configured to operate as one or more software modules to perform the process according to the invention, and vice versa.

Although the present invention has been described by specific embodiments such as specific components and the like, but the embodiments and the drawings are provided to assist in a more general understanding of the present invention, the present invention is not limited to the above embodiments. For those skilled in the art, various modifications and variations can be made from these descriptions.

Therefore, the spirit of the present invention should not be construed as being limited to the above-described embodiments, and all of the equivalents or equivalents of the claims, as well as the following claims, I will say.

1 is a diagram exemplarily illustrating a configuration of an entire broadcasting system including a customized program providing system according to an exemplary embodiment of the present invention.

FIG. 2 illustrates an exemplary list according to a viewer rating ranking of each program of a program group called a drama and a detailed program group belonging thereto when the viewer group matches the genre according to an embodiment of the present invention.

3 is a diagram illustrating a screen on which a program list is provided according to an embodiment of the present invention.

<Explanation of symbols for the main parts of the drawings>

100: customized program delivery system

110: viewer behavior information collection unit

120: Custom Program Management

130: program list provider

140: control unit

150: communication unit

200: terminal device

300: program provider server

Claims (17)

As a method for providing a broadcast program that matches the viewer's taste, Information about viewing behaviors of a plurality of viewers, wherein the viewing behavior information includes identification information of a program watched by each viewer and a time when the corresponding program was watched, and the plurality of viewers based on the obtained viewing behavior information. A database generated by classifying at least some of the viewers into a plurality of viewer groups, wherein each of the plurality of viewer groups is classified according to a genre of a program judged to be preferred by viewers belonging to the viewer group and a main viewing time zone of the viewers. Extracting at least one viewer group to which a particular viewer belongs, with reference to, Selecting at least one program from among n programs having a high viewer rating from first to nth ranks (n is a natural number) by viewers belonging to the at least one extracted viewer group-the at least one extracted viewer The highest ratings in the first to nth ranks seen by the viewers belonging to the group are surveyed for a predetermined time from the present to a specific point in time in the past,, and Providing recommendation information about the at least one selected program to a terminal device of the specific viewer; Including, Within the database, the primary viewing time zone of the particular viewer is at least two, The viewer group extraction step, Extracting a group of viewers based on one main viewing time zone that matches a current time zone of the at least two main viewing time zones of the particular viewer. As a method for providing a broadcast program that matches the viewer's taste, Information about viewing behaviors of a plurality of viewers, wherein the viewing behavior information includes identification information of a program watched by each viewer and a time when the corresponding program was watched, and the plurality of viewers based on the obtained viewing behavior information. A database generated by classifying at least some of the viewers into a plurality of viewer groups, wherein each of the plurality of viewer groups is classified according to a genre of a program judged to be preferred by viewers belonging to the viewer group and a main viewing time zone of the viewers. Extracting at least one viewer group to which a particular viewer belongs, with reference to, Selecting at least one program from among n programs having a high viewer rating from first to nth ranks (n is a natural number) by viewers belonging to the at least one extracted viewer group-the at least one extracted viewer The highest ratings in the first to nth ranks seen by viewers belonging to the group are surveyed for a predetermined time from the present to a specific point in the past. Extracting at least one sponsored program belonging to the same type as the at least one selected program, and Providing recommendation information about the at least one selected program and recommendation information about the at least one extracted sponsored program to the terminal device of the specific viewer; Including, Within the database, the primary viewing time zone of the particular viewer is at least two, The viewer group extraction step, Extracting a group of viewers based on one main viewing time zone that matches a current time zone of the at least two main viewing time zones of the particular viewer. The method according to claim 1 or 2, The viewing behavior information further includes at least one of a subscriber's subscriber ID and address and a viewer's terminal number, IP address, MAC address, and smart card ID. delete delete delete The method according to claim 1 or 2, The recommendation information is provided in at least one form of EPG, banner window, pop-up window, ticker. 3. The method of claim 2, The providing of the recommendation information includes providing recommendation information about the at least one selected program and recommendation information about the at least one extracted sponsored program in the form of a list. The method of claim 8, And on the list, recommendation information about the at least one extracted sponsored program is placed above recommendation information about the at least one selected program. As a system for providing a broadcasting program suited to the viewer's taste, Collect and store information on viewing behavior of a plurality of viewers, the viewing behavior information including identification information of a program watched by each viewer and a time when the corresponding program was watched, and based on the stored viewing behavior information Viewing behavior information collecting unit for classifying at least some of the plurality of viewers into a plurality of viewer groups, each of the plurality of viewer groups are genre of the program that is determined to be preferred by viewers belonging to the viewer group and the main viewing time of the viewers Classified according to-, Referring to the plurality of viewer groups, at least one viewer group to which a specific viewer belongs is extracted, and viewers belonging to the at least one extracted viewer group have high ratings in first to nth ranks (n is a natural number). A customized program management unit for selecting at least one program from among n programs showing the first to nth ranks of viewers belonging to the at least one extracted viewer group; Irradiated for a predetermined time-, and A program list providing unit for providing recommendation information about the at least one selected program to a terminal device of the specific viewer in the form of a program list. Including, At least two main viewing time zones of the specific viewer, as determined by the viewing behavior information collecting unit, The customized program management unit, And extract a viewer group based on one main viewing time zone that matches a current time zone among the at least two main viewing time zones of the specific viewer. As a system for providing a broadcasting program suited to the viewer's taste, Collect and store information on viewing behavior of a plurality of viewers, the viewing behavior information including identification information of a program watched by each viewer and a time when the corresponding program was watched, and based on the stored viewing behavior information Viewing behavior information collecting unit for classifying at least some of the plurality of viewers into a plurality of viewer groups, each of the plurality of viewer groups are genre of the program that is determined to be preferred by viewers belonging to the viewer group and the main viewing time of the viewers Classified according to-, Referring to the plurality of viewer groups, at least one viewer group to which a specific viewer belongs is extracted, and viewers belonging to the at least one extracted viewer group have high ratings in first to nth ranks (n is a natural number). A personalized program manager which selects at least one program from among n programs showing and selects at least one sponsored program belonging to the same type as the at least one selected program-viewers belonging to the at least one extracted viewer group The highest ratings in the first to nth ranks are surveyed for a predetermined time from a present point in time to the past; and A program list providing unit configured to provide recommendation information about the at least one selected program and recommendation information about the at least one extracted sponsored program to a terminal device of the specific viewer in the form of a program list. Including, At least two main viewing time zones of the specific viewer, as determined by the viewing behavior information collecting unit, The customized program management unit, And extract a viewer group based on one main viewing time zone that matches a current time zone among the at least two main viewing time zones of the specific viewer. delete delete delete delete delete The method of claim 11, And on the program list, recommendation information about the at least one extracted sponsored program is placed above recommendation information about the at least one selected program.

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