KR100966463B1 - Wireless LAN service method providing customized content for each subscriber - Google Patents

Abstract

The present invention relates to a wireless LAN service method for providing customized content for each subscriber, and automatically detects the presence of a wireless LAN terminal in a wireless LAN service area and automatically pushes the customized content according to the previously input customized content information. And to provide a wireless LAN service method for providing subscriber-specific content for sale.

To this end, the present invention provides a wireless LAN service method, comprising: a first step of storing an updated content from a content provider in a caching server connected to an access point received through the wireless LAN service provider; And a second step of detecting an existence of a WLAN terminal subscribed to the WLAN service to push the content extracted by the caching server, wherein the pushed content is prevented from being copied. As a volatile content that cannot be used after a certain time, the content is stored in a non-volatile form in a storage device of the wireless LAN terminal or a storage space (web hard) allocated on the Internet when a content purchase fee of the pushed content is paid. do.

Wireless LAN Service, Custom Content, Volatile Content, Content Sales, Web Hard

Description

Wireless LAN Service Method For Providing Suitable Contents To Each Subscriber}             

1 is a configuration diagram of an embodiment of a wireless LAN service system for providing customized content for each subscriber to which the present invention is applied.

2 is a flowchart illustrating a WLAN service method for providing subscriber-specific content according to an embodiment of the present invention.

3 is a flowchart illustrating a process of providing a business center service in a WLAN service method for providing subscriber-specific content according to an embodiment of the present invention.

4 and 5 are diagrams illustrating a user interface of a WLAN terminal in a WLAN service system according to an embodiment of the present invention.

* Explanation of symbols on the main parts of the drawing

11: wireless LAN terminal 12: access point

13: caching server 14: WLAN network

15: Internet Network 16: Content Provider

17: business center 18: personal computer (PC)

The present invention relates to a wireless LAN service method for providing customized content for each subscriber, and more particularly, to detect personality of a wireless LAN terminal in a wireless LAN service area and to automatically generate customized content according to previously input customized content information. The present invention relates to a WLAN service method for providing push-specific content and subscriber-specific content for sale.

Here, a wireless LAN terminal is a term of a concept including not only a wireless LAN dedicated terminal but also a laptop equipped with a wireless LAN card, a personal digital assistant (PDA), a mobile communication terminal, and the like.

In general, when looking at the service method, that is, business models that WLAN service providers are taking, it can be divided into five types.

First, as a hotspot type business model, a wireless LAN service is provided within a limited public service area. In other words, the group mainly targets a group of businessmen and professionals, such as hotels, airports, coffee shops, and the like. However, WLAN operators who took this hotspot business model went bankrupt because the market was smaller than expected and could not have enough subscribers. In other words, it could not develop a new market targeting only existing notebook users. There is also a cause of failure in not providing sufficient service coverage to the customer.

Second, as an intermediary business model, the wireless LAN provider does not charge the consumer directly, but the brokerage company charges for them. The subscriber can use the area-based information through the free WLAN access service. The subscriber pays the additional service provider only for the use of the area-based information, and the WLAN provider charges for providing the WLAN service to the additional service provider. This is how you do it.

Third, as an advertisement type business model, a service user can use the WLAN service free of charge when watching an advertisement for a predetermined time. Advertisers pay advertising fees to WLAN operators in exchange for posting advertisements or informational materials. Operators that follow this business model include the US "Neptune Networks" and "Get2Net Corp", which serve at major US airports. For example, a service user may use a free access service for 10 minutes after viewing a 30 second advertisement, and there is a disadvantage in that it is more cumbersome to additionally view the advertisement if he / she wants to use more. In order to improve this, there is a method of prepaying 25 cents per minute by credit card for users who do not want to see the advertisement. However, the advertising business model is not suitable for users for a long time. It is a suitable model.

Fourth, as a bundling business model, it is a method of providing several services bundled together. Conventional wireline carriers provide an asymmetric Digital Subscriber Line (hereinafter referred to as "ADSL") and a wireless LAN as a bundle, and mobile carriers compensate for the weak data transmission. Wireless LAN may be bundled to do so. Companies that adopt this business model include the NTT head office. Entity (NTT) East Japan is bundling and providing wireless LAN services to existing ADSL, Integrated Services Digital Network (hereinafter referred to as "ISDN") and enterprise network users.

Fifth, as a single billing business model, it is a business model that creates value by increasing the benefits of consumers by integrating and charging various service fees for consumers. Finland's Sonera and Nokia have partnered to pay a single bill for services such as wireless LAN and mobile communications. Sonera applies Nokia's Subscriber Identify Module (SIM) function to its wireless LAN card for billing and facilitates roaming of subscribers.

However, one of the problems of the conventional WLAN service providing method is that the diversity of the revenue model is lacking. In other words, in the case of the advertising business model, it is entirely dependent on the advertising revenue. In the case of business models such as hot spot, bundled, and single billing, the subscriber's access fee and line usage fee are the main sources of revenue. As such, there is a problem in that a single profit model is likely to fall into a fund shortage when a company's capital circulation is not smooth, thereby increasing the difficulty of management.

In addition, the conventional WLAN service providing method merely provides a wireless Internet access service, and there is a problem that the market is narrow and provides a simple service that does not satisfy various demands of the user.

The present invention has been proposed to solve the above problems, and automatically detects the presence of the wireless LAN terminal in the wireless LAN service area and automatically pushes and sells the customized content according to the previously input customized content information. An object of the present invention is to provide a wireless LAN service method for providing customized content for each subscriber.

In accordance with one aspect of the present invention, there is provided a wireless LAN service method, comprising: a first step of storing an updated content, which is updated from a content provider, through a wireless LAN service provider in a caching server connected thereto; And a second step of detecting an existence of a WLAN terminal subscribed to the WLAN service to push the content extracted by the caching server, wherein the pushed content is prevented from being copied. As a volatile content that cannot be used after a certain time, the content is stored in a non-volatile form in a storage device of the wireless LAN terminal or a storage space (web hard) allocated on the Internet when a content purchase fee of the pushed content is paid. do.

In addition, the present invention, the wireless LAN service provider to output or print the content stored in the storage space (web hard) allocated on the Internet in the business center in response to a request from the WLAN terminal, complete The method may further include transmitting a confirmation message to the WLAN terminal.

The above-mentioned objects, features and advantages will become more apparent from the following detailed description in conjunction with the accompanying drawings. Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a diagram illustrating an embodiment of a WLAN service system for providing customized content for each subscriber to which the present invention is applied.

As shown in FIG. 1, the WLAN service system for providing subscriber-specific content according to an embodiment of the present invention includes a WLAN terminal 11, an access point 12, a caching server 13, and content provision. The carrier 16, the business center 17, the wireless LAN network 14, and the internet network 15 may be included.

First, the wireless LAN terminal 11 includes a wireless LAN card such as a mobile communication terminal, a personal mobile communication terminal (PCS), a personal digital assistant (PDA), a smart phone, a next generation mobile communication terminal (IMT-2000), and a notebook computer. It is a terminal that is equipped with a built-in or detachable to enable wireless LAN communication while being carried by an individual, and is subscribed to a wireless LAN service that provides customized content for each subscriber according to the present invention.

The access point 12 is connected to the caching server 13, the service area (hereinafter referred to as "hot spot") that the wireless LAN terminal 11 is subscribed to the wireless LAN service is supported. If the user enters within, pushes the customized content extracted from the caching server 13 (interest of subscriber input or information required in advance) to the WLAN terminal 11.

In this case, PUSH is a technology of automatically downloading information desired by a user to a user's terminal and receiving only the downloaded information, which is in contrast to the concept of pull, which is a basic form of delivery of the web. . That is, the concept of pull is a form in which the user directly selects the necessary information and the information selected by the user's request is delivered, whereas the concept of push is similar to a television. It is delivered to the user's terminal.

The concept of PUSH will be described using a television as an example. In general, each channel of the television contains different contents such as news, entertainment, movies, stock information, etc. Users simply select the channel of interest and the information is automatically delivered. Therefore, while the user is not sure that they want to receive all the information, they do not have to search for information at least, and whatever channel the user chooses, the latest information is always there, so the user only needs to connect the television.

As another example, PUSH may be used to distribute software. In other words, a software user is automatically delivered a new version over the network before he or she realizes a new version of the software is available.

Meanwhile, the WLAN terminal 11 uploads the content automatically downloaded through the access point 12 into a web server (community) supporting the WLAN service of the Internet network 15 and thereafter accesses the content. In the case of data or documents that are important for business purposes or are important to business, they can be stored on the web hard (personal storage space implemented on the web) for later use. At this time, the contents pushed according to the definition of the user is a method for preventing copying and protecting copyright and ownership, and is implemented as volatile content that cannot be used after a certain time. In this case, if a predetermined capacity is exceeded, the mobile communication terminal 11 is automatically deleted. Therefore, in the case of content that is intended to be permanently owned, a certain amount is paid for all or part of the content (payment for billing). After that, it can be stored in the storage device or the web hard of the WLAN terminal 11.

In addition, if the WLAN terminal 11 has not downloaded all of the contents in the hotspot, it provides a sync (Sync) service to be able to continue downloading the remaining portion via the Internet (15). The sync service is a method of downloading the contents by connecting the wireless LAN terminal 11 to the personal computer (PC) 18 through the internet network 15 and using the access program in a hotspot. After connecting to the personal computer 18 through, there is a method for downloading the content.

Lastly, the business center 17 is a facility installed in a major subway station, a public place, or a large area with a large number of floating populations in order to quickly handle urgent tasks, and prints and prints photographs at the request of a wireless LAN service subscriber. Provide services.

2 is a flowchart illustrating a WLAN service method for providing subscriber-specific content according to an embodiment of the present invention.

First, the access point 12 receives the customized content information for each subscriber and the content updated in real time from the content provider 16 and stores it in the caching server 13 (201). Thereafter, when the WLAN terminal 11 subscribing to the WLAN service enters the WLAN service area of the access point 12, the access point 12 indicates that the WLAN terminal exists in the WLAN service area. In operation 202, the mobile terminal detects and pushes the personalized content extracted by the caching server 13 to the WLAN terminal 11. At this time, the customized content is provided as volatile content to prevent copying and protect copyright and ownership, and thus cannot be used after a certain time. If the personalized content is to be stored in a non-volatile form, the predetermined content may be stored in the storage device of the WLAN terminal 11 or the web hard after payment of a predetermined amount of the entire content or a part of the content.

That is, if there is a request for purchasing the customized content from the WLAN terminal 11 (203), the WLAN service provider makes payment for the customized content requesting the purchase, and then the storage device of the WLAN terminal 11 or To be stored in a storage space (web hard) allocated on the Internet (204). On the other hand, if there is no request for purchasing personalized content from the WLAN terminal 11 (203), the personalized content is volatile content and is automatically deleted after a certain time (205).

The content purchase fee is determined differently according to the quality and content of the content, and can be bundled and sold by category. Alternatively, the one-time content and the regularly provided content may be priced differently, and a regular user may be charged a monthly fee.

Meanwhile, when providing customized content to the WLAN terminal 11, an advertisement revenue may be obtained by inserting an advertisement through a video clip or inserting a movie trailer or a music video. In addition, commission revenue may be obtained by using an email coupon or a reservation service with affiliated companies, or additional revenue may be obtained by reselling information on a content purchase pattern of a service subscriber.

3 is a flowchart illustrating a process of providing a business center service in a WLAN service method for providing subscriber-specific content according to an embodiment of the present invention.

First, if a wireless LAN service subscriber selects a business center 17 located at a nearby subway station, a transfer station, a public place or a large floating population, and requests document printing, photo printing services, or the like through the Internet (301), the business center ( 17) process the requested service, and transmits a confirmation message to the WLAN terminal 11 when the processing is completed (302). Then, the WLAN service subscriber who has received the confirmation message through the WLAN terminal 11 may stop by the business center 17 at a convenient time to receive the service result (303).

Let's explain with a specific example. The wireless LAN service subscriber has a document that is necessary for his work, but he does not print it and leaves the office. The WLAN service subscriber connects to his personal computer (PC) 18 in his office with his WLAN terminal 11 in the hotspot. At this time, the necessary document in the personal computer (PC) 18 is moved to the web hard, and then the output is requested to the nearest business center 17. Then, the business center 17 outputs the document, and transmits a confirmation message to the WLAN terminal 11 when the output is completed. The WLAN service subscriber finds a document output from the business center 17 at a convenient time.

4 and 5 are explanatory diagrams of a user interface of a WLAN terminal in a WLAN service system according to an embodiment of the present invention.

First, FIG. 4 illustrates a screen in which the WLAN terminal 11 receives personalized content from the access point 12. That is, when the subscriber of the WLAN terminal 11 selects his / her interest as a sport, it is a result screen of pushing content related to sports. In addition, FIG. 5 shows the screen 51 receiving the message indicating that the service requested by the business center 17 is completed while the WLAN terminal 11 views the personalized content from the access point 12 and confirming the message. The result screen 52 is displayed. The confirmation message includes an order number 521, business center information 522, and service completion time information 523.

The present invention described above is capable of various substitutions, modifications, and changes without departing from the spirit of the present invention for those skilled in the art to which the present invention pertains. It is not limited by the drawings.

As described above, the present invention, unlike the service provided by the concept of a wireless Internet access service in the existing wireless LAN service method, there is an effect that can provide only the content suitable for the taste of the service subscriber.

In addition, the present invention, there is an effect that the WLAN service provider can create a variety of revenue sources, such as additional advertising revenue, information resale revenue, along with providing the content as well as the content usage fee from the service subscriber.

Claims (7)

In the WLAN service method, A first step of storing, by the access point received through the WLAN service provider, updated content from the content provider in a caching server connected thereto; And And a second step of detecting, by the access point, the existence of a WLAN terminal subscribed to a WLAN service, and pushing the content extracted by the caching server. The pushed content is volatile content that cannot be used after a predetermined time to prevent duplication. When the content purchase fee of the pushed content is paid, the allocated content is stored on the storage device of the WLAN terminal or on the Internet. Wireless service method, characterized in that stored in a non-volatile form in the space (web hard). The method of claim 1, The WLAN service provider outputs or prints the content stored in the storage space (web hard) allocated on the Internet in the business center by a request from the WLAN terminal, and after completion, a confirmation message is sent to the WLAN. 4th step of transmitting to the terminal WLAN service method further comprising. The method according to claim 1 or 2, The wireless LAN service provider, Advertisement via video clips, movie trailers, and music videos can be inserted into the pushed content to obtain advertising revenue, or earn commission fees using e-mail coupons or reservation services with affiliates. Wireless service method, characterized in that to obtain additional revenue by reselling information on the content purchase pattern. The method according to claim 1 or 2, The caching server, WLAN service method, characterized in that for storing the customized content information input in advance for each subscriber. delete The method of claim 1, The content purchase fee, Depending on the quality of the content and the content of the content is set differently, it can be grouped by category, and set a different price for the one-time content and the content that is provided on a regular basis by charging a fee in the form of a monthly fee Service method. The method according to claim 1 or 2, If the WLAN terminal does not download all of the content in the WLAN service area, the WLAN service method characterized in that to download the remaining portion over the Internet.

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