KR100902036B1 - Keyword Advertisement System and Its Method in the Body Text of Web Documents - Google Patents

Abstract

According to the present invention, in a keyword advertising method in a body sentence of a website having a lot of text contents such as an Internet newspaper, a magazine, a bulletin board, and a high frequency of publication and retrieval, an advertiser proposes an advertisement keyword, a reward type, and a reward value per performance. Then, based on the performance of the same type of rewards that are already being executed, the web document that can maximize the media sales per impression by calculating the priority of advertisement exposure by calculating the CPM of newly proposed rewards proportionately Regarding keyword advertising system and method in sentence, Ad management system receives advertisement information including advertisement desired keyword, advertisement, reward type and reward value from advertiser and converts reward per ad impression for same keyword and reward type Calculating a value, and wherein the ad management system is based on Determining the priority of exposure of the inputted advertisement within the same keyword, and the advertisement management system searches for an advertisement keyword in a web document at the request of a web server of a media company, and converts the advertisement keyword and keyword link information to the web server. Transmitting the web document linked to the advertisement keyword to the consumer terminal according to the request for delivering the web document of the consumer terminal after the web server completes the registration of the web document including the advertisement keyword linked to the advertisement address. And displaying the advertisement in a predetermined rank in a word matched with the advertisement keyword.

Description

KEYWORD ADVERTISEMENT SYSTEM AND METHOD IN TEXT OF WEB DOCUMENTS {ADVERTISING SYSTEM AND METHOD USING KEYWORD IN WEB TEXT CONTENT}

The present invention relates to a text keyword advertising system of a web document. In particular, the present invention relates to a keyword advertising method for a word in a text of an Internet site, which has a lot of text contents such as an Internet newspaper, a magazine, a bulletin board, and a high frequency of publication and retrieval. Suggests the desired keyword, reward type, and reward value per performance. Based on the performance of the same kind of rewards that are already in place, the newly proposed rewards are calculated in proportion to the CPM of the newly proposed reward to determine the exposure priority and The present invention relates to an advertisement exposure system and a method using keywords in a sentence of a web document which can maximize media sales per impression by exposing water.

Portal sites, which serve as gateways for Internet users on the Internet, have been visited by more Internet users as exponential growth of Internet sites has created new business opportunities. In other words, it is possible to make money by exposing advertisements of advertisers who want to promote their website to Internet users who visit the portal site.

In the early days of Internet advertising, banner exposure linked to advertiser's website was mainstream. However, with the evolution of the Internet, various internet advertising models were developed to increase the effectiveness of advertisements. Currently, portal sites are applying various new internet advertising models. .

The conventional technology of the newly appeared Internet advertising model is the system and method of providing a location and price protection of the search result list generated by the computer communication network search engine, patented by Overture Co., Ltd. (Korean Patent Application No. 2002-45944). Can be found at Overture's system provides a bidding tool that allows advertisers to have access to keyword search and registration tools and Internet users' search keywords to search for and register keywords associated with their website.

The system provides a list of related keywords as a result of the search through the keyword search tool, allowing the advertiser to select related keywords and bidding desired search keywords through the keyword bidding tool. The system is set such that a list of websites can be arranged as a keyword search result of an internet user according to an advertiser's search keyword bid amount / requirement ranking for keywords bid from advertisers. The system is set to calculate the cost of advertising by clicking on hypertext, which means the visit of an Internet user, from the list of websites displayed according to the bid amount (hereinafter referred to as 'CPC'). .

In general, it is reasonable and common to measure profits on a page view basis because the physical cost of an advertisement is generated on a page view basis for an advertisement provider (media company).

Overture's keyword CPC ads may have a lower CPM conversion price than CPA (Cost per Action) or CPS (Cost per Sale), depending on the type of keyword when the ad performance is converted to CPM (Cost per Millenium Views) price. In the position of an advertising provider (media company) with limited exposure and space, there is a problem that it is not possible to maximize the profit of using the media. In addition, there is a disadvantage that you can not select a variety of advertising techniques according to the characteristics of the advertiser.

Accordingly, recently, advertisements are matched to keywords in web documents such as Patent Publication No. 2007-29389 (Method of Providing Advertising Service Using Core Keyword) and Patent Publication No. 2006-103034 (Internet Ad Service System and Method). However, these application technologies determine the advertisement exposure ranking based on the bid amount of each reward when the advertisements are matched with the keyword of the web document, and the bid amount of the advertiser and the media net profit of the advertiser do not match. As a result, it is impossible for an advertiser to maximize the sales to impressions, and it is impossible for an advertiser to select the desired advertising method and execute the advertising cost in proportion to the performance. As a result, the impression rank is lowered, which prevents exposure to limited space. There was a problem.

The purpose of the present invention is to calculate the ad exposure ranking by proportionally calculating the media cost per impression of the newly proposed rewards based on the performance of the same kind of reward offering method that is already in effect when the advertiser proposes the keyword, the reward type, and the reward value per performance. And then re-aggregate the performance over a period of time and automatically update the ranking according to the actual net profit per impression, so that the advertiser can obtain the maximum advertising revenue. To provide.

The technical means of the present invention for achieving the above object is, in the keyword advertising system in the text sentence under the Internet web environment, receiving and storing the advertisement information including the desired keyword, the advertisement, the type of reward and the reward value from the advertiser A keyword registration processing unit, a reward inquiry unit for extracting a conversion value per ad impression for the same keyword and reward type from a database when the advertisement information is input, and an input of the advertisement information based on the conversion performance per impression. After calculating the conversion reward, the reward ranking operation unit which stores the advertisement's exposure ranking within the same keyword according to the conversion reward and stores it in the database, and when the web document is delivered from a predetermined web server, an advertisement keyword matching the keyword of the web document is selected. Ad keywords and advertisements retrieved from the database The keyword query processing unit that transmits the link information to the web server, and Cost per Millenium Views (CPM), Cost per Click (CPC), Cost per Action (CPA), Cost per Sale (CPS) and Cost per CPE from the advertiser server. An advertisement management system including a performance processing unit which collects the results collected for each entry and converts the calculated results into converted CPMs (Cost per Millenium Views), which is the net profit per impression, and stores the calculated results in a database; The web document is transmitted to the advertisement management system to request matching of the keyword, and the web document matching the advertisement keyword transmitted from the advertisement management system is converted into a document hyperlinked to the corresponding URL address of the advertisement management system. A web server configured to expose advertisements for the keyword in accordance with a predetermined ranking according to a web document delivery request of a consumer terminal; And an advertiser server for storing and transmitting the advertisement performance suggested by the request of the advertisement management system.

Types of rewards input to the keyword registration processing unit of the advertisement management system are Cost per Millenium Views (CPM), Cost per Click (CPC), Cost per Action (CPA), Cost per Sale (CPS), and Cost per Entry (CPE). At least one of the above, wherein the reward rank calculation unit is characterized in that the ranking of the advertisements in the order of the actual net profit converted into CPM on the basis of the revenue of each reward.

When the web document is transmitted from the web server, the advertisement management system searches for an advertisement keyword matching the keyword of the web document, and transmits the advertisement keyword and link information of the advertisement to the web server, and the web server matches the advertisement keyword. After completing the registration of the web document by converting the web document into a hyperlinked document to the corresponding URL address of the advertisement management system, the web document matched with the advertisement keyword is delivered to the consumer terminal according to the request for the delivery of the web document from the consumer terminal. In addition, the advertisement and ranking information for the advertisement keyword is obtained from the advertisement management system.

The technical method of the present invention for achieving the above object is, in the keyword advertising method in the text sentence under the Internet web environment, the advertising management system receives the advertisement information including the desired keyword, the advertisement, the type of reward and the reward value from the advertiser Receiving an input; When the advertisement information is input, an advertisement management system calculating a converted reward value per advertisement impression for the same stored keyword and reward type; Determining, by the advertisement management system, an exposure priority of the input advertisement in the same keyword based on the conversion reward performance per impression in the same keyword; The advertisement management system searching for an advertisement keyword in a web document at the request of a web server, which is a media company, and transmitting the advertisement keyword and keyword link information to the web server; The web server completing the registration of the web document including the advertisement keyword linked to the advertisement address; The web server transmitting the web document linked to the advertisement keyword to the consumer terminal according to the request for delivering the web document of the consumer terminal, wherein the advertisements are exposed to the word matched with the advertisement keyword in a predetermined rank; And the advertisement management system periodically collects and aggregates the advertisement performance of the consumers made through the advertisement keyword from the advertiser server, and recalculates the amount of rewards per impression based on the advertiser based on this, and automatically updates the advertisement output rank and executes the advertisement. It characterized in that it comprises a.

The reward type is at least one of Cost per Millenium Views (CPM), Cost per Click (CPC), Cost per Action (CPA), Cost per Sale (CPS), and Cost per Entry (CPE), and the revenue of each reward. It is characterized in that the ranking of the advertisements in the order of the actual net profit converted to CPM basis.

The first keyword advertisement exposure ranking of the advertisement management system is determined in the order of CPC, CPA, and CPS with less behavior required by the consumer from the advertiser's point of view.

The advertisement management system additionally receives a category of an advertisement keyword when an advertisement keyword is input from an advertiser, and searches for a keyword using the category of the advertisement keyword and the field of the web document when searching for an advertisement keyword matching the keyword of the web document. Characterized in that.

The advertisement management system outputs a calculated rank when determining the exposure ranking of the input advertisement information, informs the advertiser, and stores the determined ranking according to the advertiser's ranking approval.

When the web server delivers the web document to the consumer terminal, the advertisement and the ranking information for the advertisement keyword is obtained in real time from the advertisement management system according to the advertisement link information.

As described above, the present invention can automatically insert a keyword advertisement link in a web document input by a general person without web technology, and move the mouse to an advertisement keyword that a consumer is interested in in a web document matched with an advertisement keyword. In this case, as advertisements are exposed as reward ranks, the probability of a click on advertisements having a higher reward rank increases, so that a web server operating media company can always generate the maximum ad return per impression without adding new labor costs.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 illustrates a keyword advertising system in a body sentence of a web document according to the present invention, wherein an advertiser terminal 10, an advertisement management system 30, a web server 50, a consumer terminal 70, and an advertiser server 90 are provided. Consists of

Advertiser terminal 10 is connected to the advertising management system 30 through the Internet, but the advertisement information including the desired keywords and advertisements (including words, sentences and pictures), reward types and reward values entered from the advertiser It is configured to transmit to the advertisement management system 30 and to approve the exposure order of the advertisement information calculated by the input advertisement information.

The advertisement management system 30 includes a network interface 31, a keyword registration processor 32, a reward query unit 33, a reward rank operator 34, a keyword query processor 35, a performance processor 36, and various databases. It contains 37. The keyword registration processing unit 32, the reward inquiry unit 33, and the reward rank operator 34 are separated by function for convenience of description, but may be integrated as necessary.

The advertisement management system 30 is connected to the Internet through the network interface 31 is connected to the advertiser terminal, the web server 50, the advertiser server 90 and the like. The network interface 31 is interconnected with the keyword registration processor 32, the reward query unit 33, the reward rank operator 34, the keyword query processor 35, and the performance processor 36 of the advertisement management system 30. It is.

The keyword registration processing unit 32 is configured to receive advertisement information including an advertisement desired keyword, advertisement, reward type, and reward value from an advertiser connected through the Internet, and store it in the database 37.

The reward type is Cost per Millenium Views (CPM), which is a media cost paid for exposing an advertisement to a consumer 1000 times, and CPC, which is a media cost paid when a user clicks on an advertisement after the advertisement is exposed. (Cost per Click), cost per action (CPA), which is the media cost paid when a consumer clicks on an advertisement and supports or responds to an event or other condition presented by the advertiser. It consists of cost per sale (CPS), which is a media cost paid when a customer clicks on an item, and a cost per entry (CPE), which is a media cost paid when a consumer registers as a member of an advertiser's website.

The reward inquiry unit 33 is configured to extract a per click conversion reward (CPM) value for the same keyword and the reward type from the database 37 when the advertisement information is input from the advertiser.

The reward ranking operator 34 calculates a conversion reward (CPM) of the inputted advertisement information based on the conversion reward performance per impression, and then sets the exposure rank of the advertisement within the same keyword according to the converted reward to the database 37. Configured to store. In other words, the reward ranking operation unit 34 determines the ranking of the proposed advertisement with reference to the actual net profit amount converted from the revenue of the advertiser for each advertiser in the same keyword in terms of CPM.

When a web document is delivered from a predetermined web server 50, the keyword query processing unit 35 searches for an advertisement keyword matching the keyword of the web document from the database 37 to generate link information of the advertisement keyword and the advertisement. It is configured to send the ad keyword and the connection JavaScript to the web server (50).

The performance processor 36 is aggregated by the advertiser per server 90 Cost per Millenium Views (CPM), Cost per Click (CPC), Cost per Action (CPA), Cost per Sale (CPS) and Cost per Entry (CPE) It is configured to collect the results and convert the calculated results into converted CPM (Cost per Millenium Views), which is the net profit per impression, to calculate and store the result in the database 37.

The database 37 includes a keyword storage unit 37-1, a member information storage unit 37-2, and a performance storage unit 37-3, and the keyword storage unit 37-1 is input by an advertiser. It is configured to store advertisement information about a desired keyword, advertisement, reward type, and reward value.

The member information storage unit 37-2 stores member information on the web server 50 that provides the advertiser and the web document, and the performance storage unit 37-3 stores the member information according to the keyword of the web document. Revenue breakdowns for each Reward, such as Cost per Millenium Views (CPM), Cost per Click (CPC), Cost per Action (CPA), Cost per Sale (CPS), and Cost per Entry (CPE) The converted CPM per impression is stored based on the CPM.

The keyword storage unit 37-1 and the performance storage unit 37-3 may be integrated, and the database 37 includes a keyword registration processing unit 32, a reward search unit 33, and a reward ranking operator 34. ), The keyword query processing unit 35 and the performance processing unit 36 and the like are stored and extracted various information including the proposed advertising information and performance information.

The web server 50 transmits the registered web document to the advertisement management system 30 to request matching of the keyword, and receives the web document matching the advertisement keyword from the advertisement management system 30 according to the request. The document is converted into a document hyperlinked to the URL address of the advertisement management system 30 and then registered in the document database 55. Therefore, when a web server 50 is requested to deliver a specific web document from the connected consumer terminal 70, the web server 50 delivers the web document to the consumer terminal 70, at least one or more advertisements matched with the main keyword of the web document. The exposure is controlled according to the predetermined ranking.

That is, the web server 50 converts the web document matched with the advertisement keyword into a document hyperlinked to the corresponding URL address of the advertisement management system 30 to complete the registration of the web document, and the web from the consumer terminal 70 In response to the request for delivery of the document, a web document matched with an advertisement keyword is delivered to the consumer terminal 70. The advertisement and ranking information for the advertisement keyword are obtained from the advertisement management system 30, thereby matching the advertisement keyword with the advertisement keyword. The exposure is controlled to a predetermined rank.

The web server 50 includes a portal site and a news site for posting predetermined content, and the advertisements matched with the keywords of the web document include advertisements such as a company name, an advertisement or an advertisement pattern, and a URL address of the advertiser. Include.

The consumer terminal 70 accesses the web server 50 through the Internet to request delivery of a specific web document, and at least one advertisement that is exposed by matching an advertisement keyword in the web document delivered from the web server 50 is exposed. Once selected by the consumer, the advertiser server 90 is accessed through a hyperlink to perform various service activities such as membership registration, event participation, and purchase of goods.

The advertiser server 90 is connected to the consumer terminal 70 through a hyperlink of the advertisement matching the advertisement keyword of the web document, and various web services such as membership registration, event participation, and purchase of goods through the connected consumer terminal 70. It is configured to store and aggregate the various advertisement results made from the connected consumer terminal 70 in the performance database 95, and then deliver them to the advertisement management system 30.

Although the advertiser terminal 10 and the advertiser server 90 are separately configured for convenience of explanation of the configuration, the advertiser terminal 10 and the advertiser server 90 may be integrated.

The advertiser terminal 10 and the consumer terminal 70 is an information communication device such as a personal computer or laptop, a handheld PC, a PDA and a mobile phone capable of wired and wireless Internet.

FIG. 2 is a flowchart illustrating a keyword advertising method in a body sentence of a web document according to an embodiment of the present invention, and will be described with reference to the configuration of FIG. 1.

First, the advertiser terminal 10 drives the embedded web browser according to the advertiser's command and accesses the advertisement management system 30 through the wired / wireless internet (S1).

The keyword registration processing unit 32 of the advertisement management system 30 requests the advertiser terminal 10 to input the advertisement information. Accordingly, the advertiser terminal 10 requests the advertisement keyword, the advertisement, the type of the reward, and the reward value. When the advertisement information, including the input is delivered to the advertisement management system 30 (S2).

Of course, at this time, the keyword registration processing unit 32 may provide a list of keywords previously stored in the keyword storage unit 37-1 to the advertiser terminal 10 to assist in the selection and input of the desired keyword. In addition, the keyword registration processing unit 32 may further request that the advertiser select and input the category of the advertisement keyword when the advertisement desired keyword is selected.

When the advertisement information is input, the reward inquiry unit 33 of the advertisement management system 30 searches the performance storage unit 37-3 to convert the reward-per-advertisement per advertisement impression (CPM) for the keyword and reward type calculated in advance. The value is confirmed and transferred to the reward rank calculator 34.

The reward ranking operator 34 estimates the converted CPM of the advertisement information input from the advertiser by using the per-impression conversion reward performance and the reward value input from the advertiser for the existing proposal reward confirmed through the performance storage unit 37-3. To calculate the advertising exposure ranking according to the calculated CPM (S3).

For example, when Advertiser E accesses the Ad Management System 30 and enters the reward type as 'CPC' and the reward value as '200 Won', respectively, as shown in Table 1 below. The reward inquiry unit 33 of (30) searches the performance storage unit 37-3 to check the converted CPM value for the same reward in the same keyword. Even within the same ad keyword, the rewards offered by the advertiser may vary.

That is, in this case, the reward inquiry unit 33 checks the proposal reward of the advertiser C and the converted CPM value. For advertiser C, the type of proposal reward is CPC, the value of proposal reward is $ 150, and the conversion CPM per impression based on CPM for a certain period of time is KRW 1,500, and the ranking is calculated based on the converted CPM. The result is currently ranked 2nd. As described above, the advertisement exposure ranking determined based on the converted CPM is different from the advertisement exposure ranking based on the existing bid amount (suggested reward value).

Here, in the case of the first advertiser, the advertisement management system 30, for example, in the case of advertisers A, B, C, and D, has a low CPC that requires less consumer behavior from the advertiser's point of view, rather than in order of bid amount. , CPA, and CPS in order for the ad to run.

Ad keyword (fire facilities) Advertiser Proposal Reward Converted CPM (Performance) Current ranking Expected CPM New rank A CPM 1,000 1,000 3 - 5 B CPA 2,000 500 4 - 6 C CPC 150 1,500 2 - 4 D CPS 3% 2,500 One - One E New (CPC 200) - - 2,000 2 F New (2% CPS) - - 1,667 3

Therefore, in the case of advertiser E, since the 'CPC-200 won' is proposed, the reward rank calculation unit 34 refers to the case of advertiser C and the converted CPM and homogeneous rewards of the proposed reward value and the same kind reward as shown in Equation 1 below. The value is used to calculate the converted CPM of the proposed reward.

As a result, the estimated conversion CPM is estimated to be about 2,000 won, so that the new ad exposure position becomes the second position after Advertiser D.

The reward ranking operation unit 34 of the advertisement management system 30 determines the advertisement exposure ranking for the new advertisement in this manner, and transmits the determined ranking to the advertiser terminal 10 to request approval (S4). Of course, the advertiser may re-adjust the advertisement exposure rank by re-entering the reward type or the reward value if the advertisement exposure rank is not the desired rank.

When the rank approval command is transmitted from the advertiser terminal 10 according to the rank approval request of the reward ranking operator 34, the advertisement information including the advertisement keyword is registered in the keyword storage unit 37-1 to complete the registration process. S5, S6).

In the above, the ad impression ranking is not continuously maintained in the previously determined rank, but the reward performance of each advertiser, which is aggregated in real time or periodically, is periodically converted to the converted CPM, which is the net profit per impression, and then adjusted based on the converted CPM. In this case, if the ranking of the advertisement is different from the previous ranking, the advertisement management system 30 notifies each of the predetermined advertiser terminals 10 of the changed ranking.

On the other hand, when the keyword query processing unit 35 of the advertisement management system 30 is delivered from the web server 50 and a matching of the keyword is requested (S7), each keyword included in the body of the web document is extracted. Then, the advertisement keyword matching the main keyword is searched from the keyword storage unit 37-1 to generate link information of the advertisement keyword and the JavaScript type advertisement, and the generated advertisement keyword and the link information of the advertisement web server 50. (S8, S9).

When the web server 50 requests the keyword matching of the web document, the web server 50 may designate a field of the web document in advance and transmit the web document to the advertisement management system 30. The advertisement keywords stored in the advertisement management system 30 are classified by category. When classified, the advertisement management system may increase the matching and search efficiency of the keyword of the web document and the advertisement keyword of the advertiser when searching for an advertisement keyword corresponding to the keyword of the web document.

The web server 50 receives a web document matched with an advertisement keyword from the advertisement management system 30, and the document hyperlinked to the corresponding URL address of the advertisement management system 30 according to the advertisement keyword and JavaScript. 3 is registered in the database 55 in the form as shown in FIG. 3 (S10).

3 shows an example of a web document registered in a web server, and as shown in the web document, 'PC room' and 'fire fighting facility' are set as advertisement keywords, respectively. At the top of the web document is an article block tag (for example, <div id = "netimoAds">) to which the ad keyword is applied, and the ad keyword contains advertisement information for the ad keyword in the web document, as shown at the bottom of the drawing. The JavaScript tag (eg, <script language ...>) of the advertisement management system 30 in which is located is matched.

Subsequently, when the consumer terminal 70 is connected through the Internet, the web server 50 transmits a predetermined web page to the consumer terminal 70 (S11), and the advertisement keyword in the web page is matched by the consumer terminal 70. When the requested delivery of the web document is requested (S12), the web server 50 accesses the corresponding advertisement management system 30 through the JavaScript matching the keyword and requests the transmission of the keyword advertisement information (S13).

Subsequently, the keyword query processing unit 35 of the advertisement management system 30 retrieves the advertisement and the ranking information for the corresponding advertisement keyword and transmits the same to the web server 50 (S14), and the web server 50 is shown in FIG. 4A. 4C, a web document having a form in which at least one advertisement is matched with an advertisement keyword according to a predetermined ranking is exposed to the consumer terminal 70 (S15).

Accordingly, the consumer terminal 70 outputs a web document in which at least one advertisement is matched with the advertisement keyword in the order shown in FIGS. 4A to 4C (S16).

4A illustrates an example of a mouse rollover type advertisement output. When the mouse cursor approaches a hyperlinked advertisement keyword, advertisements are output according to reward ranks. For example, the consumer terminal 70, when the mouse cursor is approached to the keyword 'fire facilities', the advertisements related to fire-fighting facilities, 'modern flame engineering', 'national firefighting material firefighting' and 'Korea Fire Protection Equipment' The screen is output in a predetermined order, and when a specific advertisement is selected from the consumer, the advertisement server 90 is hyperlinked to the corresponding advertiser server 90.

4B illustrates a keyword advertisement output according to another example, and the web server 50 provides advertisements in a predetermined order to keywords of the web document in a web document delivered to the consumer terminal 70. The consumer terminal 70 connects to the corresponding advertiser server 90 hyperlinked when a particular advertisement is selected from the consumer.

4c illustrates a keyword advertisement output according to another example, wherein the web server 50 provides the advertisement to be exposed to the keywords of the web document in a predetermined rank in the web document delivered to the consumer terminal 70. In this case, the output form of the advertisement is different from FIG. 4B in that it is in the form of an icon instead of a letter.

As described above, when the advertisement is matched with the web document is output to the consumer terminal 70, when the consumer who checks the web document clicks a predetermined advertisement (S17), the consumer terminal 70 is hyperlinked to the advertisement The advertiser server 90 is accessed (S18).

Thereafter, the advertiser server 90 provides a predetermined service according to the connection of the consumer terminal 70. The advertiser server 90 provides information about the consumer's click information according to the activity of the consumer or the web of the advertiser server 90. The advertiser purchases a specific product through a page, participates in a specific event, or saves it in the performance database 95 at the time of membership registration and aggregates the information related to various activities or purchases of the consumer to the advertisement management system 30 periodically. Or in real time (S19 to S21).

Accordingly, the performance processing unit 36 of the advertisement management system 30 aggregates consumer activities such as advertisement exposure, consumer clicks, purchases, event participation, and membership registration, thereby performing performance statistics such as CPM, CPC, CPA, CPS, and CPE. In addition, the advertisement management system 30 charges an advertiser fee committed to the advertiser based on the calculated performance statistics.

In addition, the advertisement management system 30 calculates performance statistics calculated for Cost per Millenium Views (CPM), Cost per Click (CPC), Cost per Action (CPA), Cost per Sale (CPS), and Cost per Entry (CPE). The conversion is calculated by converting the CPM (Cost per Millenium Views), which is the net profit per impression, and the exposure ranking is readjusted based on the calculated converted CPM (S22).

On the other hand, the web server described above, when providing the web document to the consumer terminal after registering the web document to obtain the real-time information obtained from the advertising management system, but the web server is the ranking corresponding to the advertising keyword at the time of registering the web document It is also possible to insert an advertisement including a hypertext form into the keyword of the web document to be provided directly to the consumer terminal.

Preferred embodiments of the present invention are disclosed for the purpose of illustration, and those skilled in the art will be able to add various modifications, changes within the spirit and claims of the present invention, such modifications, changes And additions should be considered to be within the scope of the following claims.

1 is a diagram illustrating a keyword advertising system in a body sentence of a web document according to the present invention.

2 is a flowchart illustrating an advertisement exposure process of FIG. 1 according to an embodiment of the present invention.

3 is a view showing the form of a web document registered in a web server according to the present invention.

4A to 4C are diagrams showing the form of a web document output to a consumer terminal according to the present invention.

* Explanation of symbols for the main parts of the drawings

10: Advertiser terminal 30: Ad management system

31: network interface 32: keyword registration processing unit

33: Reward inquiry unit 34: Reward ranking operation unit

35: keyword query processing unit 36: performance processing unit

37: database (37) 50: web server

70: consumer terminal 90: advertiser server

Claims (11)

In the keyword advertising system in the text sentence under the Internet web environment, The keyword registration processing unit receives and stores the advertisement information including the desired keyword, the advertisement, the reward type and the reward value from the advertiser, and when the advertisement information is input, the reward reward value per ad impression for the same keyword and the reward type is input. The reward ranking unit which extracts the reward information extracted from the database and the conversion reward of the inputted advertising information based on the conversion reward performance per impression, and sets the exposure ranking of the advertisement within the same keyword according to the conversion reward, and stores in the database When a web document is delivered from a predetermined web server, a keyword query processing unit for searching the database for an advertisement keyword matching the keyword of the web document and transmitting link information of the advertisement keyword and advertisement to the web server, and a CPM from the advertiser server. Cost per Millenium Views, Cost per Click, and CPA Collects performance aggregated by Cost per Action, Cost per Sale (CPS) and Cost per Entry (CPE), converts the aggregated performance into converted CPM (Cost per Millenium Views), which is the net profit per impression. Ad management system including a performance processing unit for storing; The web document is transmitted to the advertisement management system to request matching of the keyword, and the web document matching the advertisement keyword transmitted from the advertisement management system is converted into a document hyperlinked to the corresponding URL address of the advertisement management system. A web server configured to expose advertisements for the keyword in accordance with a predetermined order according to a web document delivery request of a consumer terminal; And Advertiser server for storing and transmitting the advertisement performance suggested by the request of the advertisement management system; Keyword advertising system in a body sentence of a web document comprising a. The method according to claim 1, Types of rewards input to the keyword registration processing unit of the advertisement management system are Cost per Millenium Views (CPM), Cost per Click (CPC), Cost per Action (CPA), Cost per Sale (CPS), and Cost per Entry (CPE). The keyword ranking system of the text sentence of the web document, characterized in that at least one or more, wherein the reward rank calculation unit ranks the advertisements in the order of the actual net profit amount converted by the revenue of each reward on a CPM basis. The method according to claim 1 or 2, The advertisement matching the keyword of the web document includes an advertisement such as a company name, an advertisement text or an advertisement pattern of the advertiser and a URL address. The method according to claim 1 or 2, When the web document is delivered from the web server, the advertisement management system searches for an advertisement keyword matching the keyword of the web document, and transmits the advertisement keyword and link information of the advertisement to the web server. The web server converts the web document matched with the advertisement keyword into a document hyperlinked to the corresponding URL address of the advertisement management system to complete the registration of the web document, and the advertisement keyword is matched according to the request for delivery of the web document from the consumer terminal. Delivering the web document to the consumer terminal, the advertisement and ranking information for the advertising keyword is obtained from the advertising management system in the body sentence of the web document, characterized in that the advertisement matched with the advertising keyword is configured to be exposed in a predetermined rank Keyword advertising system. In the keyword advertising method in the text sentence under the Internet web environment, Receiving, by the advertisement management system, advertisement information including an advertisement desired keyword, advertisement, reward type, and reward value from an advertiser; Calculating, by the advertisement management system, an ad reward conversion value per ad impression for the same keyword and reward type stored therein when the advertisement information is input; Determining, by the advertisement management system, an exposure priority of the input advertisement in the same keyword based on the conversion reward performance per impression in the same keyword; The advertisement management system searching for an advertisement keyword in a web document at the request of a web server, which is a media company, and transmitting the advertisement keyword and keyword link information to the web server; The web server completing the registration of the web document including the advertisement keyword linked to the advertisement address; The web server transmitting the web document linked to the advertisement keyword to the consumer terminal according to the request for delivering the web document of the consumer terminal, wherein the advertisements are exposed to the word matched with the advertisement keyword in a predetermined rank; And The advertisement management system periodically collects and aggregates the advertisement performance of consumers made through the advertisement keywords from the advertiser server, and based on this, the reward amount per impression per advertiser is recalculated to automatically update the advertisement output rank and execute the advertisement. And a keyword advertising method in a body sentence of a web document. The method according to claim 5, The reward type is at least one of Cost per Millenium Views (CPM), Cost per Click (CPC), Cost per Action (CPA), Cost per Sale (CPS), and Cost per Entry (CPE), and the revenue of each reward. The method of keyword advertising in a body sentence of a web document, characterized in that the ranking of the advertisements in the order of the actual net profit converted to CPM. The method according to claim 5 or 6, The first keyword ad impression ranking of the advertisement management system is determined in the order of CPC, CPA, and CPS with less behavior required by the consumer from the advertiser's point of view, and the advertisement is executed. The method according to claim 5 or 6, Advertisement matching the keyword of the web document keyword advertising method in the body sentence of the web document, characterized in that it comprises the name of the advertiser and the URL address. The method according to claim 5 or 6, The advertisement management system additionally receives a category of an advertisement keyword when an advertisement keyword is input from an advertiser, and searches for a keyword using the category of the advertisement keyword and the field of the web document when searching for an advertisement keyword matching the keyword of the web document. Keyword advertising method in the body sentence of the web document, characterized in that. The method according to claim 5 or 6, When the advertisement management system determines the exposure ranking of the inputted advertisement information, the calculated ranking is output to the advertiser and informed to the advertiser, and the keyword advertisement method in the main sentence of the web document, characterized in that stored according to the advertiser's ranking approval . The method according to claim 5 or 6, When the web server delivers the web document to the consumer terminal, the keyword in the body sentence of the web document, which obtains and provides the advertisement and ranking information for the advertisement keyword in real time from the advertisement management system according to the advertisement link information. Advertising method.

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