KR100840018B1 - Method and system for providing advertisement through user-generated content - Google Patents

Abstract

According to the present invention, a method and system for providing an advertisement on a community based on user generated content is disclosed. More specifically, by providing images, moving images, texts, etc. including the function of the advertisement as the source data of the user-generated content, inducing voluntary advertisement by the user and directing the target of the advertisement to a specific user interested in the advertisement. By limiting the above, a method and system for performing an advertisement suitable for a user-generated content environment are provided.

Description

Method and system for providing advertising through user generated content {METHOD AND SYSTEM FOR PROVIDING ADVERTISEMENTS THROUGH USER-CREATED-CONTENTS}

1 is a view showing a schematic configuration of an entire system for providing advertising source data according to the present invention.

2 is a view showing a configuration module of a service server according to the present invention.

3 is a diagram exemplarily illustrating various fields that may be included in an advertisement database according to an embodiment of the present invention.

4 is a diagram illustrating data stored in an advertisement database according to an embodiment of the present invention.

5 is a diagram illustrating a schematic user interface for generating content according to the present invention.

6 is a diagram illustrating a configuration of a terminal device of a user according to an embodiment of the present invention.

7A to 7B are diagrams exemplarily illustrating an advertisement type according to the present invention.

<Explanation of symbols for main parts of the drawings>

200: service server

210: user data management unit of the service server

220: source data search unit of the service server

230: Hybrid content management unit of the service server

240: connection management unit of the service server

250: advertising information database

260: control unit of the service server

270: communication unit of the service server

280: Content database of the service server

290: Source data index database on the service server

400: external system

501: canvas area

502: search function interface

503: list viewer area

600: user terminal device

620: local server of the terminal device

690: Index database on the terminal device

The present invention relates to a method and system for providing an advertisement on a community based on user-generated content. More particularly, the present invention provides an image, a moving picture, a text, and the like including the function of the advertisement as source data of the user-generated content. The present invention relates to a method and a system capable of inducing voluntary advertisement posting and limiting an advertisement target to a specific user interested in the advertisement, thereby providing an advertisement technique suitable for a user-generated content environment.

In recent years, as the use of the Internet becomes more and more common, the amount of content distributed by traditional content distributors such as Internet portal sites and Internet service companies is increasing. In addition to the content distributed by these traditional content distributors, advertising techniques on the Internet through cooperation with them have evolved quantitatively and qualitatively.

The most representative of the conventional advertising techniques are banner advertising and pop-up advertising techniques. Traditional content distributors have partnered with advertisers to place advertisements consisting of images, flashes or videos using portions of the web pages or pop-up windows created by them. However, due to the separation of the content area and the advertising area, this method is easy to accept as an area that prevents access to the content or an area unrelated to the content to be accessed when the user recognizes the advertising area. Regardless of the interests, it was provided only for the unilateral benefit of the advertiser and the content distributor, so the actual purchase effect on the product provided by the advertiser was not so large compared to the high arrival rate of the advertisement.

Overcoming such drawbacks of banner ads and pop-up ads, keyword advertising is still being actively conducted. Keyword advertising is primarily provided by Internet portal sites or search sites, and it sells advertisers the right to advertise specific words, and when a user enters a search term, the advertiser's ad that purchased that term is part of the search results. This is the way it is offered (mostly at the top of the search results). This advertising technique only delivers ads that match the search terms of the user's interests, so that advertisers can lower the cost of advertising by purchasing an ad ticket for a particular keyword. Revenue can be increased by only showing ads to users who are more likely to follow, and users will see ads related to their interests, so they can serve as more useful information to users than banner or pop-up ads. There is an advantage that it is likely. In addition, the advertiser's website is provided as part of the search results, allowing the user to recognize it as part of the search results rather than as an advertisement, thus making it easier for the advertiser's website without rejection of the advertisement. There is an advantage that access to can be made.

However, in recent years, the advantages of keyword advertising are gradually fading, for the following reasons.

First, Internet users have recognized keyword advertisements as advertisements rather than search results. In the early days of keyword advertising, many users did not recognize keyword advertising as an advertisement. However, as keyword advertising techniques are frequently exposed to the public through media, users no longer accept the keyword advertising area as a search result. In addition, although the purpose of the user to perform a search on an Internet portal site or a search site is to access higher quality content, the advertisement sites exposed at the top of the search results are not related to the quality of the content. There are also aspects in which they are increasingly unreliable in search results.

In addition, there is a sharp increase in the active use of the Internet in which users write and provide their own contents, rather than using the Internet, which focuses only on passive information acquisition from traditional content distributors. The need for the study of advertising techniques is highlighted. In other words, contents such as web documents, news articles, images, videos, media information, etc., which were mainly provided by Internet portal sites in the past, have been actively produced and distributed by individual users in recent years. In spite of the fact that the time spent on single media service such as blog or mini homepage is increasing more than internet portal site or search site, the conventional keyword advertising technique is difficult to apply to single media service. It is true.

Therefore, there is a need for a new advertising technique that can actively cope with the trend of Internet services being reconstructed around user-generated content.

An object of the present invention is to provide an image suitable for the environment of the user-created content by providing an image, a moving picture, a text, etc. including the function of the advertisement as the source data of the user-created content by adopting an advanced technical configuration compared to the above-mentioned prior art By providing a technique, it is possible to limit the target of the advertisement to a specific user interested in the advertisement, thereby inducing voluntary advertisement by the user.

In order to achieve the object of the present invention as described above, and to carry out the characteristic functions of the present invention described below, the characteristic configuration of the present invention is as follows:

According to an aspect of the present invention, a method for providing an advertisement to a terminal device through user-generated content (UCC) generated using at least one source data, comprising: (a) a remote device connected to the terminal device by a network; Selling, by the server, first source data that is part of the source data to advertisers, (b) information about the first source data or information about the first source data and a second source not sold to the advertisers Providing information on data to the terminal device; (c) generating the user-generated content generated by using the information on the first source data or the information on the first and second source data. Displaying on the terminal device according to a request; and (d) displaying the first source data included in the displayed user-generated content. This is an ad response message comprises the step of displaying on said terminal device is provided.

According to another aspect of the invention, a system for providing an advertisement to a terminal device through a user-generated content (UCC) generated using at least one source data, the first source data sold to advertisers of the source data A source data retrieval unit providing information about the second source data not sold to the advertisers to the terminal device, and information on the first source data or the first and second source data. The user-generated content generated using the information is displayed on the terminal device according to the request of the terminal device, and an advertisement message corresponding to the first source data included in the displayed user-generated content is displayed on the terminal device. A system including a content management unit is provided.

DETAILED DESCRIPTION OF THE INVENTION The following detailed description of the invention is described with reference to the accompanying drawings, which show by way of illustration specific embodiments in which the invention may be practiced. These embodiments are described in sufficient detail to enable those skilled in the art to practice the invention. It should be understood that the various embodiments of the present invention are different but need not be mutually exclusive. For example, certain shapes, structures, and characteristics described herein may be embodied in other embodiments without departing from the spirit and scope of the invention with respect to one embodiment. In addition, it is to be understood that the location or arrangement of individual components within each disclosed embodiment may be changed without departing from the spirit and scope of the invention. The following detailed description, therefore, is not to be taken in a limiting sense, and the scope of the present invention, if properly described, is defined only by the appended claims, along with the full range of equivalents to which such claims are entitled.

[Preferred Embodiments of the Invention]

System overview

1 is a view showing a general configuration of an entire system 100 for providing a terminal device with source data including advertisement information according to the present invention.

Referring to FIG. 1, various digital devices may correspond to the user terminal device 600 included in the system 100. For example, PDAs, PMPs, and the like, as well as personal computers and mobile phones, which are the most common terminal devices. This may be any digital device that has internet access via wired or wireless.

The service server 200 of the present invention provides the terminal device 600 with text, audio, image, video, flash, and a combination thereof (hereinafter referred to as “source data”) including advertisement information, and provides the provided source data. It receives the content generated by using the terminal device 600 and stores the content. Here, of course, the content stored in the service server 200 may be provided to the other terminal device 600. More detailed functions of the service server 200 will be described later in the section "Configuration of the service server".

The terminal device 600 of the present invention receives information on source data including advertisement information from the service server 200 and generates new content using at least one piece of information on the received source data. . The generated content is stored in the terminal device 600 and / or the service server 200.

Source data

According to the present invention, the source data includes metadata describing the attributes of the source data or the attributes of the source data are described in a separate storage space.

The most common example of obtaining attributes for source data from the source data itself is an image file. In this case, the file name, creation time, file type, file size, and file creator of the image file It becomes an attribute of a file. As another example, text data may be exemplified. In this case, the name of the text data, the creation time, and the like may be attributes of the source data, and a string constituting the text data may also be attributes of the source data. At this time, a meaningful and frequently appearing character string among text strings may be more suitable as an attribute of source data. As a method of extracting a meaningful character string from text data, existing natural language processing techniques and morphological analysis techniques, etc. The use of linguistic research methods can be considered. In addition, when text or audio information represented as an image is included in the source data, if the text data can be converted into text data through known text recognition technology and voice recognition technology, such information is also treated as an attribute of the corresponding source data. Could be.

Thus, in addition to the source data from which the attribute can be obtained from the data itself, it is also conceivable that the attribute of the source data is recorded in a separate storage space. In this regard, the applicant of the present invention may be described with reference to 'a method for automatically recommending and assigning a tag to digital data' disclosed in Korean Patent No. 0070116, which has been previously filed and registered. According to the invention disclosed in the registered patent, a tag may be assigned to digital data through a face recognition technology, a location tracking technology such as GPS, etc., and the assigned tag is stored in the storage device so as to correspond to the digital data. In this case, the attributes of the source data (tag information above) are stored outside the source data (the digital data above), but the software for tagging and storing the data and the software using the same as the source data share the data format and database. As a result, the same effect as when the attribute is included in the source data can be achieved.

Such source data may be associated with an advertisement message, which may be separate from the source data and combined with the source data at a particular point in time. Specifically, when an advertiser purchases an advertisement display right for specific source data, the service server 200 gives an advertiser an opportunity to input or select advertisement information such as an advertisement message or advertisement method, and the advertisement is provided by the advertiser. When the information is input or selected, the service server 200 may provide advertisement information regarding the specific source data to the terminal device 600 when the specific source data is inquired by the terminal device 600.

As such, the source data purchased by the advertiser will be referred to as "advertisement source data" in the present specification. In order to properly provide the advertisement source data to the terminal device 600, systematic management of advertisement messages is required, and the source data and advertisement Processing of the process of combining the messages may be required. More details on this will be described in the following section "Configuration of Service Server", "Generation of Content", and "Display of Advertisement through Content Inquiry".

Configuration of Service Server

2 is a diagram illustrating a configuration of the service server 200.

According to an embodiment of the present invention, the service server 200 may include a source data searcher 220, a content manager 230, a connection manager 240, a user data manager 210, a controller 260, and a communication unit ( 270, and may include a content database 280 and an advertisement information database 250 for storing the content in association with the content. Here, the source data retrieval unit 220, the content manager 230, the connection manager 240, the user data manager 210, the controller 260, and the communicator 270 are at least a part of the service server 200. The program module may be included in, or communicate with, the service server 200 (However, in FIG. 2, the source data search unit, the content manager, the connection manager, the user data manager, the controller, and the communicator are all included in the service server. For example). Such program modules may be included in the service server 200 in the form of an operating system, an application module, and other program modules, and may be physically stored on various known storage devices. In addition, these program modules may be stored in a remote storage device that can communicate with the service server 200. Such program modules include, but are not limited to, routines, subroutines, programs, objects, components, data structures, etc. that perform particular tasks or execute particular abstract data types, described below, in accordance with the present invention.

According to the present invention, the source data retrieval unit 220 of the service server 200 according to the search criteria specified by the user's terminal device 600 or the search data specified by itself in the service server 200 itself. Search for. When the search criteria are transmitted to the source data search unit 220, the source data search unit 220 searches for source data that meets the search criteria. At this time, the source data search unit 220 stores the source data that is stored in order to increase the efficiency of the search. Index data can be generated in advance. As such, the service server 200 may search for source data stored in itself and / or externally and transmit the result to the terminal device 600. On the other hand, the service server 200 may include an index database 290 for storing the above-mentioned index data, where the database is not only a narrow database, but also includes a file system based data recording, etc. It also includes a database of meaning, and even a simple set of logs may be included in the database according to the present invention if it can retrieve the data by searching it. Since the index data generation method may be treated as a known technique in the field of information retrieval, a detailed description thereof will be omitted.

If it is not easy to generate the index data in advance, a case may be considered in which a file is searched in real time along the directory structure of the storage device after acquiring the search criteria, but the search efficiency may be reduced.

In addition, the service server 200 may simultaneously provide the terminal device 600 with source data obtained by communicating with a separate server 400 existing outside the system together with a search result for source data stored therein. have.

Next, the content management unit 230 of the service server 200 of the present invention, the request for the storage of the content delivered from the user terminal device 600 and the inquiry, modification, Responsible for handling requests such as deletion. To this end, the service server 200 may include a content database 280 that stores content.

In addition, the connection manager 240 of the service server 200 of the present invention maintains and manages information on the object in communication with the terminal device 600 and the external system 400. The above information may also include statistical data on the connection status, login information in the case of a system requiring login, and the like. In addition, the connection manager 240 may perform a function of periodically or aperiodically checking whether the connection to the specific terminal device 600 and the external system 400 is possible.

On the other hand, the user data management unit 210 according to the present invention performs the function of recording and managing demographic information, user-specific setting information, etc. for the user using the service server 200. In addition, the user data manager 210 may view and click information on a person using advertisement source data to generate content, information on a person having high intimacy online with the person who created the content, and click on the generated content. Of course, it may also include information about the person, and for this purpose it may include a separate user database.

In addition, the controller 260 according to the present invention controls the flow of data between the source data search unit 220, the content manager 230, the connection manager 240, the user data manager 210, and the communication unit 270. Perform the function. That is, the control unit 260 controls the signals transmitted and received between the respective configuration modules through the communication unit 270, so that the source data retrieval unit 220, the content management unit 230, the connection management unit 240, and the user data management unit ( In 210, overall control is performed to perform each unique function.

On the other hand, the service server 200 may adopt a variety of configurations as a means for combining the advertising message and the specific source data (ie, advertising source data) purchased by the advertiser.

In the first configuration, the common attribute portion of the source data irrelevant to the advertisement information is stored in the index database 290, and the advertisement message, the advertiser information, the advertisement duration, the advertisement unit price, etc., which are required only for the source data including the advertisement information are stored. As described above, information required by the Internet advertisement system (hereinafter, referred to as "advertisement attribute information") may be stored in the advertisement information database 250 so that the storage space of the service server 200 may be improved. In this case, in providing the advertisement source data to the terminal device 600, the service server 200 may include providing advertisement attribute information such as an advertisement message obtained from the advertisement information database 250.

As a second configuration, the service server 200 maintains a separate advertisement information database 250 as in the first configuration, but the advertisement information database 250 also serves as an index database for advertisement source data. Can be mentioned. In other words, the advertising source data and other source data (ie, non-advertisement source data) are separated and managed. Therefore, when the source data retrieval unit 220 of the service server 200 receives the search criteria, the source data retrieval unit 220 refers to each of the index database 290 and the advertisement information database 250 to provide a source to the user. You will need to provide information about the data.

As another configuration, the service server 200 may include the content of the advertising message in the index database 290. That is, the configuration of the service server 200 may be simplified by managing the source data including the advertisement message and the source data not including the advertisement message in the same manner. However, in such a case, since space for recording the advertisement attribute information required only for the source data including the advertisement information will be allocated to the source data without the advertisement, the spatial efficiency of the index database 390 will be sacrificed. .

FIG. 3 exemplarily illustrates various fields of advertisement information that may be included in the advertisement information database 250 adopting the first of the above-mentioned configurations according to the present invention.

First, the advertisement ID of FIG. 3 includes information for uniquely identifying the advertisement information.

The source data ID includes information for uniquely identifying the source data to be included in the advertisement information. Since a single advertisement information may be included in a plurality of source data, the source data ID field may be stored by managing a plurality of source data identification information by connecting them as a separator and managed as a single data record. Although only one source data identification information is included, each source data identification information may be managed as a separate data record. In addition, a method of separately managing a corresponding relationship between the source data identification information and the advertisement information identification information may be considered.

 The advertiser information may include identification information of the advertiser, for example, personal information such as the name, address, telephone number of the advertiser.

The advertisement condition includes a condition for the advertisement information to be combined with the advertisement source data. According to the present invention, the attributes for the source data are recorded in the source data itself or in a separate storage space, and the attributes for the source data are referred to to provide the source data meeting the search conditions input by the user. . Furthermore, since the source data may include a plurality of different attributes, there may be a plurality of advertisement information corresponding to each different attribute, and in selecting advertisement information to be combined with the source data. In this case, the search condition input by the user may be considered. For example, since source data including a car picture may include "car repair" and "buy a car" at the same time as attribute information, the source data including a car picture may be used in the advertisement of the car seller and the advertisement of the car repairman. All can correspond. At this time, when the search condition input by the user includes "repair", it may be more preferable to combine the advertisement of the car repairman with the source data rather than the advertisement of the automobile seller. As such, when a plurality of advertisements distinguished from each other correspond to the source data, the advertisement condition information may be usefully used to combine only some of the advertisements into the source data.

In addition, the advertisement condition information may include a condition for personal information of the user to which the advertisement is to be exposed. The personal information of the user may be, for example, an age, a living area, or a hobby. In other words, the advertiser may achieve higher advertisement effect by limiting the characteristics of the user to which the advertisement will be displayed. This may be performed by referring to the user data management unit 210 of the service server 200 in the process of determining the source data corresponding to the search condition of the user and the advertisement information corresponding to the source data.

The advertisement message includes a message to be exposed to the display unit of the user terminal device 600 together with the source data.

The advertisement URL includes the address of a web page to be automatically accessed when the user specifies the source data through an action such as a mouse click.

The validity information may include information on a publication period of the advertisement information or information on a limit of exposure of the advertisement information. For example, the operator of the service server 200 may limit the advertisement exposure period or the total number of times the advertisement is exposed according to the contract with the advertiser, and may store this information in the validity information field.

4 is a diagram illustrating an example in which advertisement information is recorded in the advertisement information database 250.

The advertisement information database 250 may be included in the service server 200 as mentioned above, but may be included in a remote storage device that can communicate with the service server 200. In addition, in some cases, it may exist distributed in the external system 400 that can communicate with the service server 200, as an example of such a case, the service server 200 is information about the advertising source data, It may be considered that the advertisement information to be combined with the source data is obtained from the advertiser's terminal device or the server.

Of content  produce

The user may generate content using a user interface provided to the terminal device 600. The user interface may be implemented as a program module installed in the terminal device 600 of the user, or may be temporarily obtained by the user's terminal device 600 accessing the service server 200 through network communication. to be.

5 exemplarily illustrates a user interface provided to a terminal device 600 of a user for generating content.

Referring to FIG. 5, the user interface includes a canvas area 501, a search function interface area 502, a list viewer area 503, and the like. Here, the list viewer area 503 shows a list of contents generated through the canvas area 501 in a list form to allow a user to easily access the contents. Therefore, in this specification, the detailed description thereof will be reduced as much as possible.

Meanwhile, the user may generate various contents by directly inputting text data into the canvas area 501 or by arranging source data (ie, advertising source data and / or non-advertising source data). Source data to be disposed in the canvas area 501 may be obtained from the service server 200 of the present invention, which is a method of obtaining source data from the service server 200 by the user, and stored in the service server 200. Consider how to obtain source data by searching.

To this end, the user interface of the present invention may include a search function interface region 502 on one side of the canvas region 501. When a user enters a search condition into the search window 502a of the search function interface area 502, the entered search condition is sent to the service server 200, and the service server 200 that receives the search condition receives an index database ( 290 and information about source data corresponding to the search condition may be obtained from the advertisement database 250 and transmitted to the terminal device 600 of the user. That is, source data meeting the search condition is provided in the search result display window 502b. Of course, the source data includes advertising source data and / or non-advertising source data. The user may create new content by adding some or all of the provided source data to the canvas area 501.

The service server 200 may provide the source data itself in providing the source data to the search result display window 502b, but more preferably, in order to prevent the load of the network, the service server 200 relates to the source data that meets the search conditions. Information, ie, brief textual data about the acquired source data and the path of the source data primarily provided, and the source data itself if the user later selects the source data or wants more detailed information about the source data. Can be provided. In addition, the information related to the source data may be a name of the source data, tag information on the source data, generation time information of the source data, and information included in the metadata of the source data. In addition, when the obtained source data corresponds to an image or a video, the source data provided primarily may be a thumbnail of a small capacity.

The specification of the search condition is not limited to the method in which the user directly enters the search condition in the search box 502a. It is also assumed that by placing a pointing device such as a mouse or a touch pad on a specific character string included in the source data already added in the canvas area 501, the specific character string is automatically input to the search box 502b. It may also be seen that, when a particular string is clicked, a search condition may be implemented to be sent to the service server 200.

As another example of specifying a search condition, a method of extracting a search word from text data written directly by the user in the canvas area 501 may be considered. Such a method may be performed based on conventional linguistic research such as morphological analysis method and natural language processing method, and it is also possible to select key words and search for them. This method may be done in real time while the user enters the text data, or may be done at the moment the user completes the text data. In addition, it may be assumed that a search is performed by presenting a search word extracted from text data as a search condition candidate and specifying the user with one of the search condition candidates.

As another method of specifying the search condition, a method of referring to the source data arranged in the canvas area 501 can be considered. That is, this is a case where a search is performed using a search condition suitable for the reference of all or part of the source data attributes disposed in the canvas area 501 or the search condition is presented to the user. For example, if a user adds an image or text related to a specific singer to the canvas area 501, a search for source data related to the singer may be performed. I can recommend the data. Extraction of the search condition from the added source data may be performed by referring to metadata of the corresponding source data or by referring to attributes of the source data recorded in a separate storage space.

In order to obtain source data that satisfies the search condition, the search does not always need to be performed on the source data stored in the service server 200. That is, the advertisement data and / or the non-advertisement source data may be obtained by searching the source data stored in the terminal device 600, and all the source data in the service server 200 and the terminal device 600 may be targeted. You can also perform a search.

As such, as a way to easily perform a search for the service server 200 and the user's terminal device 600 through one user interface, the user's terminal device 600 is a service server 200. It may have a configuration similar to), for example, the terminal device 600 may include a local server. This will be described below in detail with reference to FIG. 6.

6 is a diagram illustrating a detailed configuration of a user terminal device 600 according to an embodiment of the present invention.

Referring to FIG. 6, the terminal device 600 may include an interface provider 610, a local server 620, a content database 680, an index database 690, and the like, and the service server 200 through the Internet. It may also include a communication unit 670 for communicating with). In particular, it is noted that the local server 620 and the index database 690 may be included in the terminal device 600 in order for the terminal device 600 to perform a function similar to that of the service server 200. The local server 620 may include a source data retrieval unit 621, a content management unit 622, a connection management unit 623, and the functions of the configuration modules may include the configuration modules of the service server 200 described above. Since it is the same as or similar to the detailed description thereof will be omitted. However, the configuration of the terminal device 600 is not essential to the practice of the present invention, and should be understood as an example for assuming various cases.

The method of acquiring the source data from the service server 200 or the terminal device 600 may be performed through the search function interface region 502. As another method, a source presented to one side of the canvas region 501 by the user may be performed. Of course, it can also be performed using a data explorer (not shown).

The user may select source data to be added to the canvas area 501 from the searched source data list. If the selected source data is advertising source data, the advertisement information may be placed at the time when the advertising source data is placed in the canvas area 501. Additional work for the indication of may be performed. For example, when a user clicks on the advertisement source data added on the canvas area 501, a link is generated to connect to a specific web page, or when a mouse pointer is placed on the source data so that the advertisement contents are displayed. You might think of adding program code. Such additional work for displaying the advertisement information is not necessarily performed in the process of generating the content, but may be performed in the process of inquiring the generated content by the user. Will be described in the "Displaying Ads" section.

The process of adding the advertisement source data to the canvas area 501 is not limited to the selection made by the user as mentioned above, and the retrieved advertisement source data is automatically added to the canvas area 501 regardless of the user's selection. It can also be assumed. However, in this case, in order to minimize inconvenience to the user, a predetermined area for the advertisement source data automatically added to the canvas area 501 may be allocated.

On the other hand, the addition of such source data is not only once, but may be possible whenever the user wants to add new source data, and when adding the source data to the canvas area 501 or to the canvas area 501. When editing the source data, the user can specify the arrangement state in detail. For example, the added source data may be moved and disposed at an appropriate position, the size thereof may be increased or decreased, and the source data may be rotated about the central axis. When a plurality of source data is arranged in the canvas area 501, it may be assumed that the source data are arranged to overlap each other. In this case, the user may set which source data is more exposed on the front surface.

Through the above process, the user can generate content using the source data and store it. The generated content may be stored at both sides of the service server 200 or the terminal device 600 or at a selected side.

A plurality of users can query the generated and stored content as described above, and the user can select or click the advertisement source data during the inquiry. In addition, a user who has a high familiarity with a specific user with respect to the content generated by a specific user may copy the content into his or her blog or mini homepage.

Advertisers may share revenue from advertising with users to account for this phenomenon. For example, an advertiser may share a portion of revenue to a specific user who creates content using specific advertising source data purchased by the advertiser. Some of the revenue may be distributed to users who have copied the content generated by the specific user to his blog or the like and click on specific advertisement source data of the content (or the copied content). You might share some of your revenue with your users. However, the concept of distribution of revenue is not limited thereto, and it is clear that the concept of distribution of revenue is not necessary for the implementation of the present invention.

contents  Display of ad through view

The user may query the content stored in the service server 200 and / or the content stored in the terminal device 600. The user interface may include a list viewer area 503 for content inquiry. The list viewer area 503 is provided with a list of contents accessible to the user, and when the user selects one of the content lists, the selected content is displayed in the canvas area 501. However, the list viewer method is not limited thereto, and it is apparent that the list viewer of various methods is possible.

When the terminal device 600 accesses the service server 200 to display specific content in the canvas area 501, the service server 200 provides the terminal device 600 with source data information constituting the specific content. do. In this case, as described in the "Generating Content" section above, if the advertisement source data and the advertisement information corresponding to the advertisement source data have already been combined at the time of generating the content, the service server 200 may be configured to display the advertisement. The advertisement information may also be provided to the terminal device 600 by providing the specific content to the terminal device 600 without any additional work.

However, the combination of the advertisement source data and the advertisement information may be performed in the process of inquiring the content, not in the process of generating the content. That is, in the process of the user generating the content using the source data, the service server 200 stores only the layout information on the canvas area 501 without distinguishing between the advertisement source data and the non-advertisement source data, and requests the inquiry of the content. In the processing, additional work for displaying an advertisement may be performed. Therefore, in providing the content to the terminal device 600, the content manager 622 of the service server 200 obtains the advertisement information for the advertisement source data among the source data constituting the content to be provided from the advertisement information database. The program code for displaying the corresponding advertisement information on the terminal device 600 may be added. The program code to be added can be assumed in various cases, such as a program code that leads to a specific web page when the advertisement source data is clicked, or a program code that displays advertisement contents when the mouse pointer is placed on the source data. will be.

As another method of combining advertisement information with source data in the process of inquiring content, when a user of the terminal device 600 performs a specific action such as clicking on advertisement source data or placing a mouse pointer in the advertisement source data area. Finally, a method of allowing the service server 200 to transmit and display advertisement information to the terminal device 600 may be considered. In this case, at the time when the service server 200 provides the content to the terminal device 600, if there is a specific action of the user on the advertising source data, the terminal device 600 corresponds to the service server 200. The task of adding the program code to request the advertisement message corresponding to the will be performed.

In addition to the case in which the program code for performing the advertisement function is obtained from the service server 200, a part or all of the program code is embedded in the terminal device 600 of the user, and the advertisement function is performed using the obtained advertisement message. You can also imagine how to generate complete program code for.

As such, by combining the source data and the advertisement information in the process of querying the content, the exposure time of the advertisement through the canvas area 501 can be limited to the time when the content is viewed, not when the content is generated, thereby generating the content. It may allow the user to freely generate content without feeling rejection of the advertisement.

When the advertisement content data is included in the content displayed on the canvas area 501, the function of the advertisement is expressed through the above process, and the advertisement provided to the user will be represented as follows.

As an aspect of the advertisement type, it is conceivable that the advertisement information is displayed in the vicinity of the advertisement source data included in the content. For example, an advertisement message is displayed inside one side of the display area of the advertisement source data or outside the display area of the advertisement source data. However, in such a case, the user who created the content and the user who views the content may give a disapproval of the advertisement message, and thus, provide a means for controlling the display of the advertisement, such as hiding the display of the advertisement. You can assume.

As another aspect of the type of advertisement, it is conceivable that the advertisement information is displayed in the vicinity of the source data only in a specific situation. That is, when the content is searched through the canvas area 501, the advertisement information is basically not displayed, but the advertisement information is displayed only when the user performs a specific action on the advertisement source data included in the content. FIG. 7A illustrates an example of such an advertisement type, in which information on clothes worn by a person on an image is displayed when a mouse pointer is positioned on the image content of the person. More specifically, it may be considered that information about clothing is displayed when the mouse pointer is located on the clothing part of the person in the image content, and information about jewelry is displayed when the mouse pointer is located on the accessory part of the person in the image content. There will be.

As another aspect of the advertisement type, it may be considered that the source data included in the content displayed in the canvas area 501 includes link information that can be linked to a specific web page. That is, when the user clicks on the source data or the like, it is connected to the web page designated by the advertiser, and is illustrated in FIG. 7B. When the user clicks on the source data purchased by the advertiser, the advertiser will be connected to the website operated by the user, thereby achieving more active advertising behavior.

The advertisement type may include one of the above-mentioned aspects, but may include a combination of several aspects and may be freely modified within the skill level of those skilled in the art in addition to the above-mentioned aspects.

Provision of advertising statistics data

Furthermore, the system of the present invention may provide the advertiser with statistical data regarding the exposure and effectiveness of the advertisement. Statistical data about the advertisement may include various information. For example, the number of times that the advertisement source data was provided to the user as a search result and the serving time, the number of times the advertisement source data was adopted by the user as a component of the content, the adoption time and location, and the user who adopted the advertisement source data. Information about the user, the user who viewed the content generated by using the corresponding advertisement source data, the search time, and the number of times of the inquiry. More specifically, the person who viewed the advertisement message by clicking specific source data included in the content And data such as time.

According to the present invention, it is possible to generate user-generated content using source data such as images, moving images, and text including the function of an advertisement, so that the UCC environment, which has recently been gradually expanding its area, can be appropriately used for advertisements. It can be used as.

In addition, according to the present invention, the user who generates the content using the advertising source data is likely to be a user who is interested in the corresponding product to be advertised, thus enabling more efficient advertisement.

Claims (34)

A method of providing an advertisement to a terminal device through user generated content (UCC), (a) receiving, by a remote server connected to the network with the first terminal device, condition information input from a user of the first terminal device used to generate the user-generated content; (b) the remote server information on the source data corresponding to the condition information, wherein the information on the source data includes information about the first source data associated with the advertisement information and the second source data not associated with the advertisement information. Including-to the first terminal device, (c) generating the user-generated content by including the source data selected by the first terminal device among the information on the first source data and the information on the second source data in the user-generated content. , The first source data included in the user-generated content is associated with a program code for functioning on a second terminal device in which the advertisement information requests an inquiry for the content, and the program code is included in the user-generated content. And when the first source data is specified, at least a part of the advertisement information regarding the first source data is displayed on the second terminal device. The method of claim 1, In step (b), The information on the first source data is provided to the first terminal device, wherein the information on the first source data and advertisement information associated with the first source data are simultaneously provided to the first terminal device. How to. The method of claim 2, And when the generated user-generated content is displayed on the second terminal device, the advertisement information associated with the first source data included in the user-generated content is displayed in a state of being excluded. delete The method of claim 1, In step (b), In providing the information on the first source data to the first terminal device, The advertisement information associated with the first source data is not provided to the first terminal device. delete The method of claim 5, The advertisement information, And when the first source data associated with the advertisement information is specified by the second terminal device, transmitted and displayed. delete The method of claim 1, The condition information, Characterized in that the method is specified by at least one of a key, a pointing device and a touch screen of the terminal device. The method of claim 1, The condition information, And specifying all or part of attributes of the first and second source data used in the process of generating the user-generated content. The method of claim 10, During the process of generating the user-generated content or the process of storing the user-generated content, the information on the first source data corresponding to the condition information is automatically inserted into the user-generated content, characterized in that arranged Way. The method of claim 1, Advertising information associated with the first source data, And from an advertiser database connected by the network with the remote server. The method of claim 1, Wherein the first and second source data comprise at least one of text, audio, image, video, flash, and combinations thereof. The method of claim 1, Information about the source data, The source data itself, The name of the source data, Route information for obtaining the source data, Tag information associated with the source data, Generation time information of the source data, Information included in metadata of the source data, A thumbnail for the source data when the source data includes an image or a moving picture, and When the source data includes text data, summary information configured as part of the text data At least one of. The method of claim 1, The first source data, And associated with the plurality of advertisement information. The method of claim 15, When the first source data included in the user-generated content is specified by the second terminal device, some or all of the plurality of advertisement information associated with the first source data is displayed on the second terminal device. How to. The method of claim 16, When the first source data is specified, The terminal device requesting the user-generated content is automatically connected to a web page designated by the advertiser of the first source data. The method of claim 16, And wherein each of the plurality of pieces of advertisement information has a predetermined advertisement period. The method of claim 18, And displaying only advertisement information corresponding to the advertisement period of the plurality of advertisement information on the terminal device that has requested the user-generated content. The method of claim 1, And the first and second source data are obtained by searching at least one database among the first terminal device, the remote server, and another server connected to the remote server via a network. The method of claim 1, Providing statistical data relating to the first source data. The method of claim 21, The statistical data, The number of times information about the first source data is provided; Time information provided with information about the first source data; The number of times the first source data is used for the user-generated content, Information about a user who has generated the user-generated content using the first source data, Information about a time at which the user-generated content is generated using the first source data, The number of times that the user-generated content produced by using the information about the first source data is queried; Information about a user who views the user-generated content produced by using the information about the first source data; Information about a time at which the user inquired the user-generated content, Information about a user who has viewed advertisement information by clicking on the first source data included in the user generated content, and Information about a time when the clicked user viewed the advertisement information A method comprising at least one of. A system for providing an advertisement through user-generated content (UCC), Information about source data corresponding to condition information input from a first terminal device used to generate the user-generated content, wherein the information about the source data is not associated with the first source data associated with the advertisement information and the advertisement information. Includes information on the second source data-source data retrieval unit for searching and providing to the first terminal device, A content manager configured to store the user-generated content generated by including at least one source data selected by the first terminal device among the provided first source data and information on the second source data in the user-generated content. Including, The content management unit, The first source data included in the user-generated content is associated with a program code for functioning the advertisement information corresponding to the first source data, and the program code is included in the first-user-generated content. And when the source data is specified, at least some of the advertisement information related to the first source data is displayed on a second terminal device requesting inquiry of the content. The method of claim 23, wherein And an advertisement database for storing the advertisement information in correspondence with the first source data associated with the advertisement information. The method of claim 24, The content management unit, And when the inquiry request is received, advertisement information associated with first source data included in the user-generated content is obtained from the advertisement database. The method of claim 25, The content management unit, And transmit the program code for functioning the advertisement information to the second terminal device. The method of claim 26, And the program code executes a program on the second terminal device. delete The method of claim 23, wherein The source data search unit, And searching for the source data stored in the system and the source data stored in another server connected to the system through a network. The method of claim 23, wherein The first and second source data constituting the user-generated content are obtained by searching for source data stored in at least one of the first terminal device, the system, and another server connected to the system through a network. System characterized in that the. The method of claim 24, The advertising database, Identification information of the advertisement information, Identification information of the first source data corresponding to the advertisement information; At least one of identification information and personal information of an advertiser corresponding to the advertisement information; Information regarding a condition for the advertisement information to be associated with the first source data, Information on an advertisement message to be displayed on the terminal device together with the first source data; URL information of a web page to be automatically accessed when the first source data is specified by the user of the terminal apparatus that has requested the inquiry, and For information about how long an ad is showing or how many times an ad is shown At least one system. The method of claim 23, wherein And the first and second source data includes at least one of text, audio, image, video, flash, and combinations thereof. The method of claim 23, wherein Information about the source data, The source data itself, The name of the source data, Route information for obtaining the source data, Tag information associated with the source data, Generation time information of the source data, Information included in metadata of the source data, A thumbnail for the source data when the source data includes an image or a moving picture, and When the source data includes text data, summary information configured as part of the text data At least one of the system. 23. A computer readable medium for recording a computer program for executing a method according to any one of claims 1 to 3, 5, 7, and 9 to 22.

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