KR100470527B1 - Method For Sailing Article Based On Network Distribution of Electronic Advertisement Catalog Using Internet - Google Patents

Abstract

The present invention relates to a product distribution method based on the distribution of network-based electronic advertising catalog using the Internet, and more specifically, the advertisement of the product advertisement of the advertising company as an advertisement promotion network built on the basis of an advertising contract through the Internet. The promotion fee is paid in accordance with a predetermined network rate distribution method for the voluntary advertisement exposure and sale and purchase of the product to be distributed as a catalog, and as a result, in the form of a catalog. Based on the online distribution of networked electronic advertising catalogs using the Internet, which enables the establishment of a powerful advertising consumer network and sales network by guaranteeing the endorsement of non-trading parties for all aspects of cash flow management and various problems. Product distribution A.

Description

Method for Sailing Article Based On Network Distribution of Electronic Advertisement Catalog Using Internet}

The present invention relates to a product distribution method based on a network-based advertising promotion activity using the Internet, and more specifically, an electronic advertising catalog of a product advertisement of an advertising company as an advertisement promotion network constructed based on an advertisement promotion contract through the Internet. of Cash flow incurred in the process of distributing advertisements and commissions in accordance with the network distribution rate for the voluntary advertisement exposure and sale and purchase of the products to be advertised. Product distribution based on online distribution of network-based electronic advertising catalogs using the Internet, which enables the establishment of a strong advertising consumer network and sales network by guaranteeing the endorsement of non-trading parties for all kinds of management and various problems. It is about a method.

Recently, with the rapid development of information and communication technology, open communication networks such as the Internet have been expanded and distributed nationwide, and the existing economic order is rapidly being reorganized. Reflecting this situation, recently, new business models that cannot be implemented offline have been implemented online, and the digital new economic model has been established, and the existing offline business model has also brought the business flow online to make work more efficient. This creates a lot of added revenue. However, the following aspects have been raised in various online shopping mall internet sites that are in charge of a large axis of online product distribution.

First, despite the fact that online shopping mall operators spend too much online advertising for their sales, the efficiency is not as great as the one-sided broadcasting advertising by airwaves. For example, it is reported that the clickthrough rate of Internet advertisements is only 2% of the total visitors. It is known that even if the user is actually exposed to the advertisement information by clicking on the item, the purchase is not often performed.

Secondly, Internet shopping mall operators are unable to properly provide users with satisfaction guarantee services such as unconditional refund measures for products sold through their sites except large companies.

Third, in the case of an internet shopping mall, a profitable model can be created stably and continuously only by forming a loyal product purchasing community. However, mileage or points are applied, but the accumulated mileage and points are difficult to realize. It is pointed out.

Fourth, in the case of the Internet shopping mall, in some cases, a third party flows into the commodity purchasing community by the presence of the member's word of mouth, not the company's advertisement, and so on. It does not provide a system.

In the meantime, in the field of distribution of various products, various multi-steps have recently been proposed as means to reduce excessive advertising and logistics costs required for the sale of goods and to solve the problem of the rise in the price of goods caused by the complexity of the distribution stage. Marketing techniques are spotlighted in the field of product distribution. A representative example of such a multi-level marketing technique is the network marketing technique of Amway, a multinational company. The marketing technique is based on thorough word-of-mouth advertising promotion activities. Of course, in the case of Amway, Although the company operates an e-commerce site that enables purchase of goods online, the formation of a commodity purchasing community through word-of-mouth network marketing and the purchase of goods occurring in the commodity buying community through the marketing are thorough. This situation is dualized.

Accordingly, the multi-stage sales method, including the network marketing method proposed by Amway, agrees that many people agree on the purpose of providing high quality products at low prices through innovation of distribution structure, but the network marketing itself is achieved through word of mouth. Due to its nature, the speed and accuracy of information delivery can be reduced sharply (when certain marketing information is distorted and omitted in the process of transferring from the top business to the bottom business), and the success or failure of the business depends on the communication ability or the personal capability of the parties. It has a limitation that it can only be.

Moreover, since various fees distributed to individual operators belonging to the commodity purchasing community formed through multi-level marketing methods tend to be concentrated from subordinate operators to superior operators, the profit sharing itself may be unreasonable for the subordinate operators. However, it is not unusual to abandon the business through the multi-level marketing method because it will take too much time and effort to become a top business with a certain level of income.

Accordingly, the present inventors have devised the present invention under a technical background for overcoming the problems of various conventional Internet shopping malls and various problems of the conventional multi-level marketing method.

Accordingly, the technical problem to be achieved by the present invention is an advertisement promotion network, which is constructed based on an advertisement contract through the Internet, to distribute product advertisements of an advertising company in the form of an electronic advertisement catalog, and to generate voluntary advertisement exposure of network members. The guarantee company, not the trading party, is responsible for paying promotional commissions for the sale and purchase of the products to be advertised according to a predetermined network rate distribution method, and for managing various cash flows and various problems that occur during the transaction of the products to be advertised. It provides a product distribution method based on the online distribution of a network-type electronic advertising catalog using the Internet, which enables a strong advertising consumer network and a sales network by guaranteeing.

Product distribution method based on the network-based electronic advertising catalog distribution using the Internet according to the present invention for achieving the above technical problem, (a) the advertising agency is made up of advertising promotion operators using the advertising promotion system The advertising promotion network is continuously formed through the registration of a preliminary advertising promotion company, but the advertising promotion service provider who is recognized as a member provides a web mail account to the mail server of the advertising promotion system and provides the identification information of the advertising service provider. ; (b) the advertising promotion company hierarchically organizing the advertising network member information by recording the relations between the upper advertising companies and the lower advertising companies formed therein in the advertising database, wherein at least a predetermined Based on the top promotions Constructing the advertisement promotion database with an information structure for referring to the webmail addresses of the next stage advertisement providers immediately below the recruitment by the upper advertising vendors; (c) the first stage advertisement of an advertisement promotion network using the mail server, wherein the advertisement agency displays the product advertisement of a predetermined advertisement company and has a payment web page through a predetermined hyperlink interface. Distributing online to a webmail account granted to the promotional provider; (d) The first stage promotional company uses a client to access the web server of the advertising agency system, and then uses the member authentication information including the identification information of the advertising company to log in to the member and then distributes the electronic message to the electronic server. When requesting receipt of an advertisement catalog, the advertisement promotion agency system provides the client with an electronic advertisement catalog stored in the webmail account of the first stage promotion company by using a mail server to the client. Allowing a business operator to purchase a predetermined advertisement product online through the electronic advertisement catalog; And (e) when the advertisement promotion system receives a request for delivery from the first stage advertisement provider to the next stage promotion provider for the electronic advertisement catalog via the Internet, the advertisement stored in the advertisement database. The next step is to read the webmail account of the advertising provider and deliver the electronic advertising catalog to each webmail account, so that the next step the advertising provider can purchase a predetermined advertising product online through the electronic advertising catalog. Characterized in that it comprises a, step (d) and step (e) is characterized in that it is repeated by increasing the step of the advertising promotion operators by one.

In the present invention, it is preferable that the advertising company identification information is a unique number of the advertising company or the member ID of the advertising company.

In the present invention, the advertisement database contains information about a predetermined amount of advertisement fee accumulated when an advertisement company belonging to the advertisement network receives an electronic advertisement catalog, and is associated with identification information of the advertisement company. And managed advertisement fee information storage unit is provided,

In response to a request for the receipt of the electronic advertisement catalog by the advertisement promotion provider in a predetermined step (n step, n is one or more), the electronic advertisement catalog is successfully transferred to the client of the advertisement promotion company in the predetermined step (n step, n is one or more). If provided, the information on the advertising fee of a predetermined amount is preferably associated with the identification information of the advertising promotion company of the predetermined step (n step, n is one or more) and is stored in the advertisement fee information storage unit.

In such a case, the advertisement promotion system calculates the advertisement receipt sales of each individual promotion operator belonging to the advertisement promotion network at regular intervals, and receives the advertisement received by each individual promotion operator according to the bottom-up network revenue distribution model. The method may further include a step of calculating a fee and associating the calculated information with identification information of each individual promotional service provider and storing the fee in the advertisement receiving fee information storage unit of the advertisement promotion database. Further, optionally, the advertisement promotion system calculates the advertisement receipt sales of each individual promotion operator belonging to the promotion network at regular intervals and is received by each individual promotion operator according to the top-down network revenue distribution model. Calculate the commission for receiving advertisements and convert the calculated information into each individual promotional business. The method may further include a step of storing the advertisement receipt fee information storage unit of the advertisement promotion database in association with the identification information of the child.

In the present invention, the advertising promotion database, the advertising promotion company belonging to the advertising promotion network delivers the electronic advertising catalog to the webmail account of the advertising promotion operators of the next stage, and the next promotion promotion operators own webmail account The advertisement delivery fee information storage unit, which is stored and managed in association with the identification information of the advertisement promotion company, is provided with the information on the advertisement delivery fee of the predetermined amount accumulated when receiving the electronic advertisement catalog sent to the present invention.

In response to a request for delivery of an electronic advertising catalog by an advertising promotion operator in a predetermined step (n step, n is one or more), the electronic advertising catalog is successfully added to the next step (n + 1) of the predetermined step (n step, n is one or more). Step, n is 1 or more) After the information is sent to the advertising provider's webmail account, the next step (n + 1, n is 1 or more) is received by the client of the advertising provider. It is preferable to be associated with the identification information of the advertising promotion operator in the predetermined step (n step, n is one or more) and stored in the advertisement delivery information storage unit.

In this case, the advertising promotion system calculates the advertising delivery revenue of each individual advertising service provider belonging to the advertising promotion network at regular intervals and delivers the advertising to be received by each individual advertising service provider according to the bottom-up network revenue distribution model. Calculating a fee and associating the calculated information with the identification information of each individual promotional operator and listing the fee in the advertisement delivery fee information storage unit of the advertisement database. can do. Also, optionally, the advertising promotion system calculates the advertising delivery revenue of each individual advertising provider belonging to the advertising network at regular intervals and is received by each individual advertising provider according to the top-down network revenue distribution model. The method may further include calculating an advertisement delivery fee to be associated with each other and identifying the calculated information with identification information of each individual advertisement provider and including the advertisement delivery fee information storage unit of the advertisement promotion database.

In the present invention, after the advertisement promotion company belonging to the advertisement promotion network receives the electronic advertisement catalog, the advertisement promotion database selects an advertisement of a predetermined product placed on the electronic advertisement catalog to display detailed information of the advertisement product. In the case of confirming, the predetermined advertising confirmation fee information is stored in relation to the identification information of the advertising promotion company, and the advertisement confirmation fee information storage unit is provided and managed.

Whenever an advertisement of a predetermined product placed in an electronic advertising catalog is confirmed by an advertising promotion company of a predetermined step (n step, n is one or more), a predetermined amount of advertising confirmation fee is charged (n step, n is one or more). It is preferable that the information is stored in the advertisement confirmation fee information storage unit in association with the advertisement promotion company identification information.

In this case, the advertisement promotion system calculates the advertisement confirmation sales amount of each individual advertisement provider belonging to the advertisement promotion network at regular intervals, and confirms the advertisement which each individual promotion provider will receive according to the bottom-up network revenue distribution model. Calculating the fee and associating the calculated information with the identification information of each individual promotional provider and storing the fee in the advertisement verification fee information storage unit of the advertisement database. It may further include. Further, optionally, the advertising promotion system calculates the advertising confirmation sales of each individual advertising service provider belonging to the advertising network at regular intervals and is received by each individual advertising service provider according to the top-down network revenue distribution model. The method may further include calculating an advertisement confirmation fee to be made and relating the calculated information to identification information of each individual advertisement provider to include in the advertisement confirmation fee information storage unit of the advertisement promotion database.

In the present invention, the advertisement confirmation fee is accumulated upon confirmation of a product advertisement posted in the electronic advertisement catalog, but in principle, it is granted per one confirmation act, but it is preferable that only one confirmation of the same product advertisement is recognized. Do.

In the present invention, the advertising promotion database, if an advertising promotion company belonging to the advertising promotion network purchases a predetermined advertising product online using the payment web page through an electronic advertising catalog, The product identification information and product purchase history information is further provided with a product purchase information storage unit that is stored and managed,

When the advertising promotion company of the predetermined step (n step, n is one or more) purchases a predetermined advertising product online using the payment web page through the electronic advertising catalog, the predetermined step (n step, n is 1) The method may further include relate the advertisement promotion company identification information and the product purchase history information to the product purchase information storage unit.

In this case, the advertising promotion system calculates the sales amount of each individual advertising service provider belonging to the advertising promotion network at regular intervals, and bottom-up. According to the network revenue sharing model, the steps of calculating the purchase fee to be received by each individual promotional provider and correlating the calculated information with the identification information of each individual promotional provider are included in the purchase fee information storage unit of the advertising database. It may further include. Also, optionally, the advertising promotion system calculates the purchase revenue of each individual promotional provider belonging to the advertising network at regular intervals and receives each individual promotional provider according to the top-down network revenue distribution model. The method may further include calculating a purchase fee and associating the calculated information with the identification information of each individual promotional company and listing the purchase fee information storage unit of the advertisement promotion database.

In the present invention, a predetermined step (n step, n is one or more) may further comprise the step of delivering the electronic advertising catalog in a separate manner by using the mail account of the potential consumer. At this time, when the potential consumer checks the electronic advertisement catalog sent to his or her mail account, it is preferable that a predetermined amount of advertisement delivery fee is accumulated to the advertising promotion company of the predetermined step (n step, n is one or more). Do. In addition, the potential consumer further comprises the step of purchasing a predetermined advertising product online via the electronic advertising catalog sent to his mail account, the potential consumer purchases the predetermined advertising product to the electronic advertising catalog By providing the identification information of the advertising promotion provider who sent the information to the advertising promotion agency system, it is preferable that the purchase of the advertising product of the potential consumer is recognized as the purchase sales of the advertising promotion provider.

In the present invention, the advertising agency system is connected to a predetermined guarantee company server By doing so, it is preferable that the advertisement promotion database and the assurance database of the guarantee company server share data.

In this case, the advertisement promotion agency system is interlocked with a predetermined guarantee company server through a communication network, so that the advertisement promotion database and the guarantee database of the guarantee company server share data, and the various fees are guaranteed by the guarantee company. With reference to the amount and the bank account number of the target promotional company, it is preferable to deposit the bank account of the promotional company on a periodic basis.

In the present invention, when the payment of the purchased product is made by a credit card, when the return request is not received from the advertising provider for a predetermined period, the guarantee company charges the purchase price of the product to the credit company to the advertising company. It is desirable to pay the sales price. In addition, when the payment of the purchased goods is made by the bank account deposit method, the purchase price of the goods is deposited into the bank account of the guarantee company, and the guarantee company deposits the purchase price of the goods deposited into the company's bank account. It is advisable to pay the sale price of the product to the advertising company in case the return request is not received from the advertising business operator.

Product distribution method based on the network-based electronic advertising catalog distribution using the Internet according to the present invention, (a1) the survey web page commissioned by the advertising agency from a predetermined advertising company using the mail server Receive pre-test web pages, product preference survey web pages, and product development ideas for specific products Distributing the community activity web page, which is one selected from the group consisting of web pages, online to a webmail account assigned to the first stage advertising provider of the advertising network; (b1) the community distributed to the user after the first stage of the promotion company accesses the web server of the advertising agency system by using the client and logs in using the member authentication information including the identification information of the advertising company. In the case of requesting receipt of an activity web page, the advertisement promotion system provides the client with a community activity web page stored in the webmail account of the first stage promotion provider to the client by using a mail server. Allowing a promotional company to receive a predetermined opinion through an advertising agency system through the community activity webpage; And (c1) when the advertisement promotion system receives a request for delivery from the first stage promotion company to the next stage promotion company for the community activity webpage through the Internet, the advertisement promotion agency is stored in the advertisement database. By reading the webmail account of the next step promotion company and delivering a community activity web page to each webmail account, the next step promotion company sends a predetermined opinion through the community activity web page. It may further include a step to be accepted, wherein the steps (b1) and (c1) is preferably repeated by increasing the step of the advertising promotion operators by one.

Hereinafter, the present invention will be described in detail with reference to examples, and detailed description will be made with reference to the accompanying drawings to help understand the present invention. However, embodiments according to the present invention can be modified in many different forms, and The scope should not be construed as limited to the embodiments described below. Embodiments of the present invention are provided to more clearly and easily describe the present invention to those skilled in the art. Like reference numerals in the drawings refer to like elements.

<Network Configuration Subject for Implementing the Present Invention>

FIG. 1 schematically illustrates a network configuration necessary for implementing a product distribution method based on online distribution of a network type electronic advertising catalog using the Internet according to an embodiment of the present invention.

As shown in FIG. 1, the network constituents mainly include an advertisement company 102 mainly based on an advertisement promotion company 100; An insurer 104; Credit company 106; Promotional network 108; Potential consumer group 110; It is configured to include an offline store 111 for handling the product to be advertised. The role of these network actors in the product distribution method according to the present invention will be described in more detail as follows.

① Advertising Agency (100)

The advertisement agency 100 receives the advertisement from the advertisement company 102 and then places the received advertisement on the advertisement promotion site operated by the company, as well as the advertisement promotion system 112 (to be described later). By means of the mail server 140 (to be described later) refers to a company that provides the electronic advertising catalog to the advertising promotion company (A *) signed an advertising contract with the advertising agency 100 in accordance with the present invention. Here, A * means all individual promotional providers whose identity is A, i.e. A1, A2, A3, A11, A12, A111, A112, A1111, A1112, A1111, A11112, A11111, A11112, etc. are meant. According to this * notation, A1 * means an advertising provider indexed with A1 and all the advertising promoters below it.

② Advertising company (102)

The advertising company 102 electronically advertises a product advertisement to be sold through the advertising agency system 112 (described later) operated by the advertising agency 100 through a predetermined contract. Means an individual or a company to provide in the form of a catalog.

③ Guarantee company (104)

The guarantee company 104 is responsible for the contents of the advertisement of the advertising company 102 and the truth about the products sold through the advertisement (quality assurance of goods, delivery guarantee of purchased goods, warranty repair, refund and return processing). Warranty, follow-up warranty, etc.) and individuals or companies providing warranty service for the online service provided by the advertising agency 100 in accordance with the present invention to the advertising agency A * and the potential consumer group 110. it means.

④ Credit Company (106)

The credit company 106 uses an online credit card or a person belonging to an advertising promotion company (A *) or a potential consumer group 110 who has received an advertisement of the advertising company 102 in the form of an electronic catalog. In case of purchasing offline, it means the company that performs the payment service related to credit settlement.

⑤ Advertising network (108)

The promotional network 108 determines to perform a networked promotional campaign. It was recruited by a network method, starting with the advertising promotion companies (A1, A2, A3 ...) and the advertising promotion companies (A1, A2, A3 ...) who first signed a contract with the promotion agency (100). It refers to the concept of sub-promoter group (A1 *, A2 *, A3 * ...). At this time, the predetermined lower promotional companies are directly recruited by the upper advertising companies, and the advertising contract for the network-type advertising promotion activities is based on the advertising promotion procedure (see FIG. 4), which will be described later (100). ) And advertising promotion company (A *). In addition, it is noted below that the promotion group A1 *, A2 *, A3 * may be named as the promotion network 108 group.

⑥ Potential Consumer Group (110)

The latent consumer group 110 refers to a latent consumer group that does not belong to the above-described advertisement promotion network 108. The individual belonging to the latent consumer group 110 may be an advertisement promotion company belonging to the advertisement promotion network 108. On / offline recruitment of (A *) has the potential to be included as a member of the promotional network 108.

⑦ Offline Store (111)

Products posted on the electronic advertising catalog distributed online according to the present invention may be sold on the online shopping mall operated by the advertising agency 100, but in some cases offline stores (participating to the advertising agency 100) 111 may also be sold. Therefore, in consideration of this point, the offline store 111 is included as a member of the network constituent who implements the technical idea according to the present invention.

The above describes in detail the network constituents necessary to implement the present invention. Explained. Hereinafter, with reference to Figure 2 will be described in detail the configuration of the network system formed by the network configuration entities 100 to 111 to implement the present invention.

<Network system configuration for implementing the present invention>

2 is a network system configuration diagram showing in detail the configuration of a network system required for implementing the present invention.

As shown in Figure 2, the network system for implementing the product distribution method according to the present invention is large,

The advertising agency 100 manages the overall information processing required to implement the product distribution method according to the present invention, and in particular, the product advertisement received from the advertising company 102 in the form of an electronic advertising catalog An advertising promotion system 112 that not only distributes the mail to the advertising promotion network 108 but also handles information related to electronic commerce of the advertised goods;

The advertisement promotion system 112 and the communication network 114 (preferably a closed communication network such as a leased line) are connected to each other to enable communication with the advertisement agency system 112 for information that needs to be shared. An advertising company server 116, an assurance company server 118, and a credit company server 120 in charge of interactive processing;

It is linked with the server (116 to 120) and the information required by the advertising company 102, guarantee company 104 and credit company 106 to implement the product distribution method according to the present invention is stored and managed Advertising company database (122), warranty database (124) And a credit company database 126;

Used in promotional activities through the promotional agency system 112, each of the promotional providers A * belonging to the promotional network 108 is carried out through an open communication network such as the Internet 128. A promotional client (C *: * nomenclature has already been explained);

Through the advertising agency system 112, each potential consumer belonging to the potential consumer group 110 is carried out through the communication network 128 under the influence of the advertising promotion activity of the advertising provider A *. A potential consumer client D * for use in making a purchase of a product or making an online subscription to the promotional network 108;

A person belonging to an advertising company (A *) or a potential consumer group 110 recognizes the electronic advertisement catalog distributed online according to the present invention on the advertising client (C *) or the potential consumer client (D *) and purchases it. If the product to be purchased is not purchased online using the advertising agency 112, but purchased in the offline store 111 includes an offline store client (E *) in charge of processing information related to the product purchase.

The configuration of the advertising promotion agency 112 will be described in more detail below. The advertising agency system 112 is an advertising company server 116, guarantee company server 118, credit company server 120, advertising client (C *), potential through a communication network or the Internet (114, 128) A router 130 forming a network interface with the consumer client D * and the offline store client E *; According to the invention A web server that provides various web interfaces to various clients (C *, D * and E *) through the router 130 to implement a product distribution method based on the distribution of a network-based electronic advertisement catalog using the Internet ( 132); In the process of implementing the technical idea according to the present invention through the web server 132, various information interactively transmitted from various clients (C *, D * and E *) and other systems in the advertising agency system 112 A data management server 136 that records and manages information requested to be managed from resources in the advertisement database 134; Interactive processing of various data related to the product distribution method according to the present invention to the various clients (C *, D * and E *) and other servers in the advertising agency system 112 or the advertising company server 116 An application server 138 for receiving and processing from the guarantee company server 118 and the credit company server 120; According to the present invention, the electronic advertisement catalog is distributed through the Internet 128 in the form of an e-mail, and is provided to the individual promotion company A * who is registered as an official member of the advertisement promotion network 108 in the advertisement promotion system 112. A mail server 140 providing a web mail service; Recognizing an electronic advertising catalog distributed online in the form of an e-mail according to the present invention, a person belonging to an advertising company (A *) or a potential consumer group 110 accesses the promotional agency system 112 and uses a credit card. A cost settlement server 142 for performing a payment operation linked with the credit company server 120 when purchasing a predetermined advertisement product online; It includes an internal client 144 to comprehensively manage various system resources inside the advertising agency system 112.

On the other hand, the advertising agency system 112 is other than the system resources described above Also, the firewall server 146 and the intrusion detection server 148 may be selectively provided. In this case, the firewall server 146 is located between an external network, such as the Internet, and an internal network (promotion agency system 112) to detect intrusions from the external network into the internal network to collect information and system resources of the internal network. It will act as a protection. In other words, in order to access the internal network from the external network, the firewall server 146 must pass through the router 130 to thereby prevent traffic for information and system resources existing in the internal network. In addition, the intrusion detection server 148 prevents an unauthorized user of an internal network from accessing system resources existing in the internal network (advertising agency system 112) and information requiring security to perform illegal actions. It will perform the function.

Network Revenue Sharing Model

Hereinafter, the network revenue distribution model applied in the product distribution method according to the present invention will be described in detail with reference to FIGS. 3 and 4 before describing the preferred embodiment of the present invention. At this time, the network revenue distribution is made by a certain period (for example, one month), it is preferable to apply the bottom-up revenue distribution model and the top-down revenue distribution model intermittently. For example, the advertising agency 100 applies a bottom-up revenue distribution model on a monthly basis to determine the revenue to be distributed to the advertising company A * belonging to the advertising network 108, but every three months. It is advisable to specifically apply the revenue share model. In addition, according to the network revenue sharing model described below, Revenue calculation is found to be made by a program running in the application server 138 of the advertising agency system 112, but the technical idea according to the present invention is not limited thereto.

I. Bottom-up revenue distribution model applied in the present invention

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Revenue share cycle: 1 month

I. Definition of Terms

- Advertising Promotional operators (A *) purchase sales: the advertising promotions operators belonging to the advertising promotion network (A * / 108) formed their own and their child for a certain period of time _{(A *} A * _{/ 108)} is a purchase total A certain percentage of the value (eg 70%)

- Ad receive revenue of marketing providers (A *): through the advertising promotions operators belonging to the advertising promotion network (A * / 108) formed their own and their child for a certain period of time _{(A *} A * _{/ 108)} e-mail The total amount of advertising charges given to you when you receive and open an electronic advertising catalog. At this time, the advertising fee is determined by the advertising contract signed between the advertising agency 100 and the advertising company (102).

- Advertising confirmed sales of marketing providers (A *): through the advertising promotions operators belonging to the advertising promotion network (A * / 108) formed their own and their child for a certain period of time _{(A *} A * _{/ 108)} e-mail The total amount of the advertising confirmation fee given when an e-advertisement catalog is received and detailed information on the target product is checked by clicking on a predetermined ad in the catalog. At this time, the ad confirmation fee is cumulatively calculated according to the number of ads opened. In addition, the advertisement confirmation fee is determined by the advertisement contract signed between the advertising agency 100 and the advertising company 102.

- Ads delivered sales of marketing providers (A *): through the advertising promotions operators belonging to the advertising promotion network (A * / 108) formed their own and their child for a certain period of time _{(A *} A * _{/ 108)} e-mail E-advertising catalogs for each of the promotional companies (A *, A * _{A * / 108} ) Advertisement charges given to those who belong to the sub-promotional network or to those belonging to the potential consumer group 110 (friends, relatives, etc.) and those who receive the electronic advertising catalog opened the catalog. total.

Bottom-up allocations of A *: The amount of sales achieved by A * over a period of time multiplied by α according to the criteria shown in Table 1 below.

Here, α is determined as follows according to the height of various sales, but the technical idea according to the present invention is not limited thereto, and the value for which α is determined may be changed by the advertising agency 100 according to the type of sales. Can be.

Revenue (purchase basis: monetary unit omitted) α 10,000,000 (variable) 21% 6,800,000 (variable) 18% 4,000,000 (variable) 15% 2,400,000 (variable) 12% 1,200,000 (variable) 9% 600,000 (variable) 6% 200,000 (variable) 3%

All. Bottom Up Revenue Sharing Formula

① Purchase fee of each promotional company (A *) = own bottom-up allocation for product purchase-(promoters belonging to their sub-promotional network (A * / 108) (A * _{A * / 108} ) Total purchase fees for

② Advertisement Receipt Fees for Each Advertiser (A *) = Own Bottom-up Allocation for Ad Receipt-(A * _{A * / 108} ) Total sum of fees for advertising)

③ their own bottom-up baebunaek for ad check fee = ads and make each ad promotion business (A *) - (The advertised promotions operators belonging to their lower-level ad promoting the network (A * / 108) (A * A * / 108 Total ad verification fees for

④ their bottom-up baebunaek for each ad promotion business (A *) ad delivery fee = ad delivery (the advertising promotions operators belonging to the * / 108 Promotion Network (A own child ad) _{(A *} A * _{/ 108} ) Is the sum of your ad delivery fees). In some cases (optionally), the distribution of advertising delivery fees may be paid in an individual distribution manner, rather than to each A * according to the network revenue sharing model.

la. Specific example of bottom-up revenue sharing model (discussed mainly on purchase fees, omitting units)

Assume that 200,000 for the sake of convenience is the portion of the total value of the goods purchased by each of the promotional companies A to Q in the advertising network group 108A formed from the promotional company A for a month. Shall be.

① The lowest promotions K, L, M, N, O, P and Q, and the promotions C, E, G, H and J without the promotion network 108 below.

As posted in Table 1 above, 3% of 200,000 (purchase revenue) will be earned as a purchase fee.

② Advertising Promotion Company F

800,000 (purchase 200,000 + purchase sales 600,000) × 6%-6,000 × 3 = 30,000 will be earned as a purchase fee.

③ Advertising Promotion Company I

1,000,000 (purchase 200,000 + purchase 800,000) × 6%-6,000 × 4 = 36,000 will be earned as a purchase fee.

④ Advertising promotion company B

1,400,000 (purchase 200,000 + sales 1,200,000) × 9%-(6,000 × 5 + 30,000) = 66,000 will be earned as a purchase fee.

⑤ Advertising company D

1,600,000 (purchase sales 200,000 + sales revenue 1,400,000) × 9%-(6,000 × 6 + 36,000) = 72,000 will be earned as a purchase fee.

⑥ Advertising promotion company A

3,400,000 (purchase 200,000 + purchase 3,200,000) × 12%-(6,000 × 12 + 66,000 + 72,000 + 30,000 + 36,000) = 132,000 will be earned as a purchase fee.

II. Top-down revenue distribution model applied in the present invention

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Top-down revenue distribution cycle: once every three months

I. Top-down revenue share formula

Fee for each promotion provider (A *) = (contribution allocation + bottom-up distribution) ÷ (number of sub-promotional network members including themselves)

From here,

Contribution Allocation = Passdown Fee × (top sales / top salespersons of their promotions)

Bottom-up allocation = its total turnover × α (α value see Table 1)-{sub-entry distribution}, the calculated amount is as shown in Figure 3,

Passdown (based on top-level promotions) = (contribution share + bottom-up share)-{(contribution share + bottom-up share) ÷ (number of lower promotional network members, including themselves)}.

All. Detailed description of revenue distribution (discussed mainly on purchase fees, omitting units)

In the promotional network group 108A formed from the promotional company A, the total value of the products purchased by each of the promotional companies A to Q for a month during the month in which various fees are distributed according to the top-down revenue sharing model. For convenience of explanation, the part recognized as purchase sales is 200,000, and the basic unit is cut off.

① Advertising Promotion Company A

Contribution Allocation = 0 (passdown fee is 0)

Bottom-up allocation = 132,000

-Number of child promotional network members, including myself = 17

-Commission earned by Promoter A = 132,000 ÷ 17 = 7,760

② Advertising Promotion Company B

Passdown fee = 132,000-7,760 = 124,240

Contribution Allocation = 124,240 × 1,400,000 / 3,200,000 = 54,350

Bottom-up allocation = 66,000

-Number of child promotional network members, including myself = 7

-Commission earned by Promoter B = (54,350 + 66,000) / 7 = 17,190

③ Advertising promotion company C

Passdown fee = 132,000-7,760 = 124,240

Contribution Allocation = 124,240 × 200,000 / 3,200,000 = 7,760

Bottom-up allocation = 6,000

-Number of child promotional network members, including myself = 1

-Commission earned by promotional company C = (7,760 + 6,000) / 1 = 13,760

④ Advertising Promotion Company D

Passdown fee = 132,000-7,760 = 124,240

Contribution Allocation = 124,240 × 1,600,000 / 3,200,000 = 62,120

Bottom-up allocation = 72,000

-Number of child promotional network members, including myself = 8

-Commission earned by Promoter D = (62,120 + 72,000) / 8 = 16,760

⑤ E and G advertising promotion companies

Passdown fee = 120,350-17,190 = 103,160

Contribution Allocation = 103,160 × 200,000 / 1,200,000 = 17,190

Bottom-up allocation = 6,000

-Number of child promotional network members, including myself = 1

-Commissions earned by E & G = (17,190 + 6,000) / 1 = 23,190

⑥ Advertisement promotion company H and J

Passdown fee = 134,120-16,760 = 117,360

Contribution Allocation = 117,360 × 200,000 / 1,400,000 = 16,760

Bottom-up allocation = 6,000

-Number of child promotional network members, including myself = 1

-Commissions earned by promotional providers H and J = (16,760 + 6,000) / 1 = 22,760

⑦ Advertising promotion company F

Passdown fee = 120,350-17,190 = 103,160

Contribution Allocation = 103,160 × 800,000 / 1,200,000 = 68,770

Bottom-up allocation = 30,000

-Number of child promotional network members, including myself = 4

-Commission earned by Promoter F = (68,770 + 30,000) / 4 = 24,690

⑧ Advertising Promotion Company I

Passdown fee = 134,120-16,760 = 117,360

Contribution Allocation = 117,360 × 1,000,000 / 1,400,000 = 83,820

Bottom-up allocation = 36,000

-Number of child promotional network members, including myself = 5

-Commission earned by Promoter I = (83,820 + 36,000) / 5 = 23,960

⑨ Advertising promotion providers K, L and M

Passdown fee = 98,770-24,690 = 74,080

Contribution Allocation = 74,080 × 200,000 / 600,000 = 24,690

Bottom-up allocation = 6,000

-Number of child promotional network members, including myself = 1

-Commissions earned by promotional providers K, L and M = (24,690 + 6,000) / 1 = 30,690

⑩ Advertisers N, O, P and Q

Passdown fee = 119,820-23,960 = 95,860

Contribution Allocation = 95,860 × 200,000 / 800,000 = 23,960

Bottom-up allocation = 6,000

-Number of child promotional network members, including myself = 1

-Commissions earned by promotional providers K, L and M = (23,960 + 6,000) / 1 = 29,960

 When the sales of 3400,000 are made through the promotion network group 108A, the total commissions distributed to the advertising providers (A ~ Q) are 408,000 when applying bottom-up distribution, and 407,930 when applying top-down distribution. However, this difference is caused by cutting off less than 10 units of money in the process of resolving the amount of money below the decimal point in calculating the contribution amount and the distribution amount of each promotional company. Rather than performing arithmetic processing, it is desirable to settle through donation processing or saving for a specific purpose.

On the other hand, this top-down allocation assumes that network marketing assumes infinite chain expansion, but when it reaches a certain scale, it is difficult for people at the end of the network to recruit their sub-networks, so that the chain expansion stops and the profit margin is low, and the network is withdrawn. It is intended to overcome the practical limitations of the endless chain expansion of the network by preventing the collapse from the end by equitable profit sharing through this top-down profit sharing model and by smoothly inviting new network participants to the end-end operators of the network. That is the purpose.

In order to fundamentally improve the problem that the profit distribution structure of general network marketing takes the bottom-up model described above and concentrates the profits on the upper network generated, it is necessary to transform the profit structure to the top-down method in addition to the above method. It is natural that this is possible.

Hereinafter, a procedure flow for a product distribution method based on distribution of a network-type electronic advertisement catalog using the Internet according to the present invention will be described in detail with reference to the accompanying drawings.

<Procedure for Forming Advertisement Promotional Network 108 through Membership to Advertisement Agency System 112 of Preliminary Advertisement Provider: See FIGS. 1, 2 and 5>

As shown in FIG. 5, a preliminary advertising provider who wishes to become an advertising provider A * first uses a web server of the advertising agency system 112 through the Internet 128 using his client in step S10. (132). Then, the advertising promotion system 112 provides a main webpage constructed to implement the present invention as a client of a preliminary advertising promotion company in step S20. The main web page includes various menus and web interfaces for implementing the present invention. The main web page includes a web page area that can be accessed through member authentication and a web page area that can be accessed even by non-members as in a typical Internet site. It is provided via hyperlinks based on menus and web interfaces.

Subsequently, the preliminary promotional business operator performs a predetermined web navigation in step S30 to input information required to be selected as a formal advertising promotional company (A *) according to the present invention, and to receive the online advertising system 112 online. You will be asked to provide a membership web page. Then, in response to this, the advertising promotion agency system 112 provides the member webpage requested to be transmitted in step S40 to the client of the preliminary advertising promotion company. The member registration web page includes the name of the member subscriber; member ID; password; address; Social Security Number; Phone number; Mobile terminal number; External email addresses; The name of the webmail account desired to be provided in accordance with the present invention; job; Interests; A unique number of the advertising promotion operators who recruited themselves by belonging to the advertising promotion network 108 according to the present invention and doing promotional activities; After the preliminary promotion business operator is recognized as a full member, the network-based advertising promotion activity is carried out according to the present invention, so that when a predetermined fee is distributed to the user, the data to enter the bank account number, etc. to which the fee will be deposited An input area is provided. Meanwhile, it is preferable that the advertisement promotion system 112 further proceed with the process of presenting the membership terms before providing the above member webpage to the client of the preliminary advertisement provider. The membership terms and conditions constitute the contents of an advertising contract concluded between the advertising agency 100 and the preliminary advertising company in accordance with the present invention, and the preliminary advertising company including the legal obligations and rights of each contracting entity. It is selected as a formal advertising promotion company (A *) and contains the contents of the distribution rate for various profits derived from the distribution of electronic advertising catalogs according to the method according to the present invention to promote the advertising online.

If the member registration web page as described above is provided to the client of the preliminary advertising operator in step S40, the preliminary advertising provider writes and fills the information corresponding to various data input areas provided on the member registration web page in step S50. The information is received by the web server 132 of the advertising agency system 112 using the reception interface provided on the member webpage. Member registration information received through the web server 132 in step S50 is the application in the advertising agency agency 112 in step S60 If the data management server 136 by the server 138 is stored in the preliminary member information storage provided in the advertisement database 134. On the other hand, if a preliminary advertising company attempting to sign up at the present time is registered as the highest member (A1, A2, A3, etc.) of the advertising network 108, the data input area for entering the unique number of the advertising company is provided. It is natural for those skilled in the art to which the present invention pertains that no information may be entered.

If the registration information of the preliminary promotional company is databased in the advertising agency system 112 in step S60, the advertising agency 100 proceeds to the process of step S70 to formally identify the identity of the preliminary promotional company that is the applicant for membership. After confirming and receiving the information required for authentication (bank account number; resident number; unique number of advertising promotion companies that recruited them), a predetermined method (telephone, direct visit, etc.) will be confirmed. If the advertising agency 100 confirms that there is no abnormality as a result of checking the identity and authentication required information of the preliminary advertising agency in step S70, the advertising promotion company (A *) unique number by approving membership in step S80 Will be given and informed to the prospective advertising promotion company via e-mail the unique number (A *). In addition, the advertising promotion company 100 reads the membership information of the preliminary advertising provider in the preliminary member information storage unit of the advertising promotion database 134 and stores the official member information provided in the advertising promotion database 134. It is recorded in the Department, but stores and stores the unique number of the advertising promotion provider given to the preliminary advertising provider. In addition, the advertising agency 100 is the advertising promotion company (A *) recognized as a full member Create a webmail account in the mail server 140 provided in the promotional agency system 112 in order to receive the webmail service after accessing the promotional agency system 112 through the Internet 128. do. At this time, the generated webmail account plays an important role in the online distribution of the electronic advertising catalog in a network manner according to the present invention, which will be described in detail later.

On the other hand, the advertising promotion system 112, after the membership registration process described above is in progress, the advertising promotion company (A *) recognized as a full member at the present time, after which he will be able to distribute the electronic advertising catalog online. A network configuration information storage unit of an advertising promotion company (A *), which is a database area for effectively managing member information of a network to be constructed through; A sales information storage unit, which is a database area for effectively managing various sales information of the advertising promotion company A *; Advertisement promotion company (A *) will be assigned a fee information storage unit that can be managed by recording the amount of fees for various items granted to them in accordance with the present invention.

Here, the network configuration information storage unit for each of the advertising promotion providers includes the identification information of the higher promotion promotion providers up one level (for example, the advertising provider's unique number or member ID); The identification information of the lower-level promotional business owner (for example, the advertising provider's unique number or member ID), the name, and the e-mail address (the e-mail address is a mail provided in the promotional agency system 112) It is preferable that the server 140 has a webmail address having an account), a lower promotion company network information including a telephone number, and the like is managed and managed, but the technical idea according to the present invention includes It is not decided.

Here, the sales information storage unit when the advertising promotion company (A *) purchased a predetermined advertising product through the advertising agency 112 or the offline store 111 product purchase history information (purchase product code; payment amount) A payment information storage unit that stores and manages a payment institution; The advertisement fee information storage unit stores and manages advertisement fee related information (date of receipt of advertisement; electronic advertisement catalog identification code; amount of advertisement fee, etc.) paid when the A * receives an electronic advertisement catalog. ; Advertisement fee-related information (commodity ad code; confirmation time of the product advertisement; confirmation fee amount of the product advertisement, etc.) paid when an advertisement provider (A *) confirms various product advertisements displayed on the electronic advertisement catalog. An advertisement confirmation fee information storage unit which is stored and managed; Advertisement fee-related information (e-ad catalog code; paid by the receiver when A * delivers the e-ad catalog to the lower-level advertiser or potential consumer group 110) An advertisement delivery fee information storage unit for storing and managing an electronic advertisement catalog opening time; Promoter A * may be responsible for any community activities, such as surveys; Community activity fee information (community activity code; information reception time through community activities; community activity fee) paid when a pre-test or preference survey for a given product is made, or a product use container or product development idea is provided. Etc.) is preferably provided with a community activity fee information storage that is managed, but the technical idea according to the present invention is not limited thereto.

In this case, the fee information storage unit is stored in accordance with the above-described bottom-up or top-down revenue distribution model for each period (for example, one month) is stored in a variety of fee information that is paid to the individual advertising company (A *) is stored and managed As a database area, purchasing fee information (A *) obtained through purchase or sale of goods (purchase fee information (calculation year / month, calculation date, purchase fee amount; payment time, etc.) is stored and managed. A storage unit; The advertisement receiving fee information storage unit which stores and receives the advertisement receiving fee information (the year / month of the calculation, the date and time of the calculation, the amount of the advertisement receiving fee, the payment period, etc.) acquired by the advertisement promotion company (A *) by receiving the electronic advertisement catalog; ; Contains advertising verification fee information (production year / month, date and time of production, amount of advertising verification fee; payment time, etc.) obtained by selecting and confirming product advertisements displayed on the electronic advertisement catalog received by the advertising promotion company (A *). And ad verification fee information storage unit is managed; Advertising delivery fee information storage unit that stores the advertisement delivery fee information (A year / month, the date and time of production, the amount of advertisement delivery fee; payment time, etc.) obtained by delivering the electronic advertising catalog by the advertising promotion company (A *); ; Other commission information (A *) earned through community activities (year / month, date of calculation, amount of community activity fees; timing of payment, etc.) Preferably, the fee information storage unit is provided, but the technical idea of the present invention is not limited thereto.

When the registration procedure for a predetermined advertising promotion company (A *) is completed through a series of steps from step S10 to step S80, the application server 138 of the advertising agency system 112 communicates at step S90. Warranty company standing through network 114 The burr 118 reads and registers the membership information of the advertising promotion company A * recognized as a full member at the present time from the official member information storage provided in the advertising database 134. Then, the guarantee company server 118 records and manages the membership information of the advertisement promotion company A * received from the advertisement promotion agency 112 in step S100 in the assurance database 124 provided therein. As such, the reason why the advertising agency system 112 transmits the registration information of the advertising company A * to the guarantee company 104 through step S90 is that a predetermined product is purchased online according to the present invention. It will be described in detail with the publication of the process of revenue sharing between the process and the network components implementing the present invention.

The membership registration process of the preliminary promotional service provider as described above may be equally applicable to all those who wish to carry out the promotion activities belonging to the advertising promotion network 108 according to the present invention. It is natural to those skilled in the art that the procedure may be performed through an advertising contract between the advertising agency 100 and the preliminary advertising company through offline.

Hereinafter, a product distribution method based on the distribution of a network-based electronic advertisement catalog using the Internet according to the present invention will be described in detail based on the above description.

<Process of distributing the electronic advertising catalog according to the present invention: FIG. 6>

6 shows that an electronic advertising catalog is brought into the promotional network 108 in accordance with the present invention. A process flow diagram schematically illustrating the process of distribution of phosphorus.

1, 2 and 6, first the advertising agency system 112 in step S110 by using the mail server 140 to the electronic advertising catalogs of the first stage of each of the promotion network 108 group It will be sent to the webmail account of the advertising promotion company (A1, A2, A3 ...). At this time, although not shown in detail in the drawings, the advertising agency system 112 is connected to the mobile communication operator system advertising promotions obtained in the sign-up stage of the first stage advertising providers (A1, A2, A3 ...) By using the mobile terminal number of the operator (A1, A2, A3 ...) to the webmail account assigned to the electronic advertisement catalog to the mobile terminal of the advertising provider (A1, A2, A3 ...) You will be notified that you have arrived. In this case, the above-mentioned first-stage advertising promotion companies (A1, A2, A3 ...) can determine in real time that the electronic advertising catalog has arrived in their webmail account opened in the advertising agency system 112. . Optionally, the advertising promotion system 112 may send a message indicating that the current electronic advertising catalog has arrived in the webmail account. The external mail account of the first stage advertising providers A1, A2, A3 ... Can be obtained at the registration stage).

Subsequently, the first stage promotion companies A1, A2, A3 ... recognize that the predetermined electronic advertisement catalog has arrived in their webmail account opened in the advertisement promotion system 112, and the client in step S120. (C1, C2, C3 ...) is used to access the web server 132 of the advertisement promotion system 112 via the Internet 128. Then, the web server 132 of the advertising agency system 112 in response to the technical idea according to the invention The main web page having various menus and web interfaces for realization will be provided to the clients C1, C2, C3 ... of the first stage advertising promotion companies (A1, A2, A3 ...).

Then, the first stage advertising promotion company (A1, A2, A3 ...) performs a predetermined web navigation to check the electronic advertising catalog arrived at their webmail account member having a member login interface The login web page is requested to the web server 132 of the advertisement promotion system 112. Then, in response, the web server 132 of the advertisement promotion system 112 displays the member login web page of the clients C1, C2, C3 of the first stage promotion companies A1, A2, A3 ... ...), if the member login web page is provided in step S130 the first stage advertising promotion companies (A1, A2, A3 ...) is the member login information, such as ID (or advertising) on the web page After inputting the promotion operator's unique number) and password, the inputted information is transmitted to the advertisement promotion system 112 through the Internet 128 to request membership authentication.

In step S130, when a member authentication request is received from the first-stage advertising promotion company (A1, A2, A3 ...), the application server 138 of the advertising agency system 112 is a web server 132 in step S140 Receives the member authentication information through the data management server 136 in conjunction with the data promotion server (134) by searching the official member information storage in the first step of the advertising promotion company (A1, A2, requesting membership authentication at the present time) A3 ...) will check if you are a registered member. If, as a result of the determination in step S140, it is determined that the first-stage advertising promotion companies (A1, A2, A3 ...) who have requested membership authentication at the present time are not registered members, the application server 138 receives an error message. After sending Through the web server 132, the member login web page is provided to the clients C1, C2, C3 ... of the first stage advertising promotion companies A1, A2, A3 .... However, if it is determined in step S140 that the first step advertising service provider (A1, A2, A3 ...) requesting membership authentication at the present time is a registered member, the application server 138 step S150 In the first step advertising promotion companies (A1, A2, A3 ...) will be given access to various menus and web interfaces for implementing the technical idea according to the present invention.

As described above, when the first step promotion business operators A1, A2, A3 ... sign in to the advertising promotion system 112, the webmail service webpage is advertised in step S160. Request to the web server 132 of the promotional agency system 112. Then, the application server 138 of the advertising agency 112 receives the request for providing the webmail service webpage from the web server 132 in step S170 the first stage advertising promotion companies (A1, A2, A3. The webmail service web page is provided to clients (. C1, C2, C3 ...). At this time, the webmail service web page is a mail confirmation menu received as in a typical webmail service; Send mail confirmation menu; Check sent mail menu; Deleted mail confirmation menu; E-mail catalog delivery menu; Electronic advertisement catalog individual delivery menu, etc. This technical idea is known to those skilled in the art to which the present invention pertains to the detailed description thereof will be omitted.

Web mail service web to the first stage advertising promotion companies (A1, A2, A3 ...) in step S170 When the page is provided, the first stage promotional companies (A1, A2, A3 ...) select the received mail confirmation menu provided on the webmail service webpage to check the electronic advertisement catalog sent to them. do. Then, the application server 138 of the advertising agency 112 is linked to the mail server 140 to store the mail stored in the mail account of the first stage advertising operators (A1, A2, A3 ...) After retrieval, the newly arrived mail is moved to the received mail storage area assigned to the first-stage promotional companies A1, A2, A3 ... of the mail database provided in the mail server 140, and the received mail is stored. The mails existing in the area are listed and provided to the clients C1, C2, C3 ... of the first-level advertisement providers A1, A2, A3 .... At this time, it is obvious that the mail list includes the electronic advertisement catalog sent to the first stage advertising promotion companies A1, A2, A3 ....

As described above, the mail list stored in the received mail storage area of the first-stage advertising promotion companies A1, A2, A3 ... is displayed by the first-stage advertising promotion companies A1, A2, A3 ... When provided to the clients C1, C2, C3, ..., the first stage promotional companies A1, A2, A3, ... the electronic advertisement catalog newly arrived at the present point of the mail list in step S180 By opening it, you receive the electronic advertising catalog. Then, the electronic advertisement catalog received at the present time is provided to the clients C1, C2, C3 ... of the first-stage promotion companies A1, A2, A3 ..., which is output in a graphic interface and at the same time, the advertisement promotion. According to the advertisement order contract between the agency 100 and the advertising company 102, a predetermined amount of advertising fee is accumulated to the first stage advertising companies A1, A2, A3 .... this At this time, the advertisement fee charged to the first-stage advertising promotion company (A1, A2, A3 ...) is stored in the advertisement fee information storage unit provided in the advertisement database 134 in the advertising agency system 112. Of course, it is recorded and managed.

In step S180, the first step of the advertising promotion company (A1, A2, A3 ...) receiving the electronic advertising catalog, step S190 to check the advertisement by clicking on the various product advertisements posted on the electronic advertising catalog; Step S200 of distributing online the promotional catalog received at the present time to the lower-level promotional companies directly recruited by him / her; Alternatively, step S210 of selectively purchasing a predetermined advertising product online by performing an electronic payment operation through an electronic advertisement catalog may be performed. In this case, the first stage promotional companies A1, A2, A3 ... The process of delivering the electronic advertising catalog to the advertising promotion company immediately below the recruitment will be described.

Specifically, the first stage advertising promotion company (A1, A2, A3 ...) is the next stage promotion, which is located directly below the user at the present time, the electronic advertisement catalog sent online to his webmail account in step S200. If it is determined to distribute to the operator, the process proceeds to step S220 and proceeds to the stage of distributing the electronic advertising catalog online to the webmail account of the advertising promotion provider in the next step. To this end, first step advertising promotion companies (A1, A2, A3 ...) selects the electronic advertisement catalog package broadcasting menu hyperlinked to the webmail service webpage using a mouse or the like. Then, the application server 138 of the advertising agency system 112 is linked with the mail server 140, the first stage of the information storage area of the mail database of the advertising promotion company (A1, In the received mail storage area assigned to A2, A3 ...), only the electronic advertising catalog is listed, and the first-level promotional companies (A1, A2, A3 ...) can directly select the electronic advertising catalog to be distributed. A web page for selecting the electronic advertisement catalog to be sent is configured and provided to the clients C1, C2, C3 ... of the first-level advertising promotion companies A1, A2, A3 ... through the web server 132. Will be given. When the web advertisement selection web page to be sent is provided to the clients C1, C2, C3 ... of the first-stage promotions A1, A2, A3 ..., the first-stage promotions provider ( A1, A2, A3 ...) selects a predetermined electronic advertisement catalog on the electronic advertisement catalog selection web page to be sent, and the application server 138 of the advertisement promotion system 112 responds to the mail server 140 in response thereto. In conjunction with the e-advertisement catalog check web page provided through the web server 132 to the clients (C1, C2, C3 ...) of the first-stage advertising promotion companies (A1, A2, A3 ...) Done. Then, the first stage advertising promotion company (A1, A2, A3 ...) is to check the electronic advertising catalog selected by the current time through the electronic advertising catalog confirmation web page, and then hyperlinked on the web page is provided By selecting the batch sending interface has been requested to the advertising promotion system 112 to deliver the electronic advertising catalog to the webmail account of the advertising promotion operators of the next step. As such, when there is a collective broadcast request for the electronic advertisement catalog selected from the clients C1, C2, C3 ... of the first-stage promotion company A1, A2, A3 ..., the advertisement promotion system 112 Application server 138 in conjunction with the data management server 136 is a network of first-stage advertising promotion companies (A1, A2, A3 ...) in the advertising database (134) After referring to the member information storage unit, the web mail addresses of the advertisement promotion operators belonging to the next stage of the first stage promotion companies A1, A2, A3 ... are read out to form a list, and then linked with the mail server 140. Each of the web mail accounts included in the list delivers the electronic advertisement catalog requested by the first stage promotion companies A1, A2, A3 ... to be distributed.

On the other hand, the first stage advertising promotion companies (A1, A2, A3 ...) selectively delivers the electronic advertising catalog to those belonging to the potential consumer group 110 who knows their e-mail address in step S230 Can also give It is the technical field that the present invention belongs to that the act of distributing the electronic advertisement catalog of the first stage advertising promotion companies (A1, A2, A3 ...) is for subscribing those belonging to the potential consumer group 110 in their subnetwork. Natural to those of ordinary knowledge. To this end, the first stage advertising promotion companies (A1, A2, A3 ...) first selects the electronic advertisement catalog individual dispatch menu from the menu provided on the webmail service webpage. Then, the application server 138 of the advertising agency system 112 is allocated to the first stage promotional companies A1, A2, A3 ... among the information storage areas of the mail database in cooperation with the mail server 140. Web page to select the e-ad catalog to be sent to list the e-ad catalogs in the received mail area and then directly select the e-ad catalogs to be distributed by the first-stage advertising companies (A1, A2, A3 ...). It is provided to the client (C1, C2, C3 ...) of the first stage advertising promotion companies (A1, A2, A3 ...) through the web server 132. When the web page of the selected electronic advertisement catalog selection to be sent is provided to the clients C1, C2, C3 ... of the first-stage advertising promotion companies A1, A2, A3 ... The first stage advertising promotion companies (A1, A2, A3 ...) selects a predetermined electronic advertising catalog on the electronic advertisement catalog selection web page to be sent, and the application server 138 of the advertising promotion system 112 In response, the electronic advertisement catalog confirmation web page is configured to be provided to the clients C1, C2, C3 ... of the first-level advertising promotion companies A1, A2, A3 ... through the web server 132. do. Then, the first stage promotion company (A1, A2, A3 ...) checks the electronic advertisement catalog selected by the user at the present time through the electronic advertisement catalog confirmation web page, and then implements the address on the confirmation web page. By entering an e-mail address of a potential consumer who sends his / her electronic advertising catalog in the input area and selecting a delivery interface, the advertisement promotion system 112 receives a request for sending the electronic advertising catalog. Then, the advertisement promotion system 112 sends the electronic advertisement catalog requested for individual shipment to the mail account of the potential consumer by using the mail server 140. At this time, when the electronic advertisement catalog is individually delivered to the potential consumer, it is preferable that identification information of the first-stage promotion company, which is the sender, for example, member ID or promotion company identification number information is displayed on the electronic advertisement catalog. . This is a reference for inputting the electronic advertisement catalog forwarder's identification information when the potential consumer purchases a predetermined advertisement product using the catalog after receiving the electronic advertisement catalog. When a predetermined advertisement product is purchased while providing to the advertisement promotion system 112, the purchase price at this time is determined as the purchase revenue of the electronic advertisement catalog forwarder. It is not limited to.

On the other hand, the first stage advertising promotion companies (A1, A2, A3 ...) can check the mailing history of the electronic advertising catalog by selecting the mail confirmation menu sent on the webmail service webpage, at this time advertising agency The system 112 preferably provides information on whether the recipient has opened the sent electronic advertisement catalog.

As described above, when the first stage advertising promotion company (A1, A2, A3 ...) distributes a predetermined electronic advertising catalog online to the advertising promotion company of the next stage, it is shown in detail in FIG. Although not, the advertising agency system 112 is a mobile communication terminal of the next stage advertising provider in connection with the mobile communication provider system to deliver the information that the electronic advertising catalog according to the present invention has arrived in the webmail account through a text message. The message mail of the above-mentioned purpose is sent to the external mail account obtained at the step of giving or registering at the next stage of promotion. Then, the next step the promotional company is connected to the web server 132 of the advertising agency system 112 in step S245 and after the member login process in step S130, the next step belonging to their subordinates according to the procedure described above Will proceed substantially the same as the distribution of electronic advertising catalogs as advertising promotion providers. Accordingly, the electronic advertisement catalog delivered online to the first-stage advertising promotion companies A1, A2, A3 ... is continuously delivered to individual members of the promotion network 108 for a short time.

Meanwhile, the electronic advertising catalog distributed by the first stage advertising companies (A1, A2, A3 ...) After the online delivery to the next step is promoted, when the next step is to receive the electronic advertising catalog delivered as described above, the application server 138 of the advertising agency system 112 is In response, the first stage advertising companies A1, A2, A3 ... receive a predetermined advertising delivery fee according to the contract concluded between the advertising company 102 and the advertising agency 100 and the next stage advertising. Promoter will earn a predetermined advertising fee in accordance with the contract. In this case, the information about the advertisement delivery fee and the advertisement fee is stored in the advertisement delivery fee information storage unit and the advertisement fee information storage unit of the corresponding advertisement promotion company provided in the advertisement database 134 is of course managed. .

On the other hand, the above has described in detail the process of distributing the electronic advertising catalog in a network manner. However, the electronic advertisement catalog may be distributed online in such a manner that the advertisement promotion system 112 is sent out collectively by using the mail server 140 to all the advertisement companies A * registered as members.

<Ad Confirmation Process in Electronic Advertising Catalog: Refer to FIGS. 7A and 7B>

In accordance with the present invention, the advertisement promotion company (A *) receiving the electronic advertisement catalog via mail accesses the web server 132 of the advertisement promotion system 112, requests the webmail service webpage described above, and confirms the advertisement. After selecting and opening the e-mail catalog to receive the electronic advertisement catalog to be processed, the process of checking the advertisement in step S190 may be performed separately from steps S200 and S210 as shown in FIG. 6, which is described with reference to FIG. 7A. This will be described. At this time, the electronic advertising catalog The log is a kind of web page that links the product advertisement and the detailed information of the product to be advertised using the hyperlink interface. When the A * opens a predetermined electronic advertisement catalog, the electronic advertisement catalog becomes a web server 132. ) Is downloaded to the client (C *) of the advertising promotion company (A *) and output to the graphical interface.

As shown in FIG. 7A, first, the advertisement promotion company A * selects the advertisement first category in step S250, selects the advertisement second category in step S260, and selects the advertisement category n in step S270. Here, the first category of advertisement refers to, for example, a large category of advertisement products, including household appliances; Daily necessities; Electronic products; Computer-related products; clothing; Luxury; Jewelry and accessories; It can mean a phrase and a book. In addition, the second category of advertisement means that the first category of each advertisement is further subdivided into middle classes. For example, when the first category of advertisement is an electronic product, the corresponding advertisement second category is a refrigerator, a washing machine, a dish dryer, and an audio. , Video, TV, etc. In addition, the advertisement category n (when n is 3) means that each advertisement category is further classified into subclasses. For example, when the advertisement category 2 is television, the corresponding advertisement category n is Samsung. TV, Daewoo Television, LG Television, etc. The method of constructing an electronic advertisement catalog by classifying product advertisements in such a hierarchical category manner is not limited to the above, and various modifications or applications are possible. Meanwhile, in some cases, when the product advertisement of the advertisement company 102 is displayed in the electronic advertisement catalog, the product advertisement is interposed on the electronic advertisement catalog in a simple arrangement method through a flat configuration rather than the hierarchical category as described above. It could be. In this case, the advertisement promotion company (A *) can omit the advertisement classification selection process that should be performed in the process of selecting the product advertisement to be checked, thereby enjoying the advantage of selecting the product advertisement with a single click. In addition, in the online distribution of electronic advertisement catalogs in which product advertisements are displayed in a simple list method, the electronic advertisement catalog is distributed from a predetermined upper stage (n stage) advertising company to a next stage (n + 1) promotional company. Whenever possible, the order of listing of product advertisements may be changed at random.

As described above, when the advertising promotion company selects the final classification of the advertisement in steps S250 to 270, the advertisement for the product is displayed in the electronic advertisement catalog in a graphic interface. Subsequently, the advertising promotion operator selects an advertisement he / she wants from among advertisements output through the graphic interface in step S280 using a known selection means such as a mouse. Then, in step S290, the web server 132 of the advertisement promotion system 112 outputs detailed information of the selected advertisement product to the client C * of the advertisement promotion company A *. Such a series of advertisement selection and confirmation of detailed information of the product to be advertised may be referred to as an advertisement confirmation action, and the application server 138 of the advertisement promotion system 112 may have predetermined advertisements by the advertisement promotion company A *. When is selected in response to the advertising company 102 and the advertising agency 100 in accordance with the contract entered into a predetermined advertising confirmation fee per advertisement to the advertising provider. At this time, the advertisement confirmation fee accumulated to the advertisement promotion company (A *) is stored in the advertisement confirmation fee information storage unit in the advertisement promotion database 134 is of course managed. This act of advertising selection can be continued as desired by the advertising company (A *). In operation S300, it may be determined whether to perform an additional advertisement checking operation, or the process for confirming the advertisement may be terminated, or the process may be proceeded again to operation S250 to continue checking the other product advertisements.

Meanwhile, in the electronic advertisement catalog provided according to the present invention, as shown in FIG. 7B, the advertisement itself may be connected to the electronic advertisement catalog via a hyperlink interface in a network manner and provided to the advertisement promotion company A *. Therefore, hereinafter, a process in which the advertisement itself is provided to the advertisement promotion company A * through a hyperlink interface in a network manner will be described in more detail with reference to FIG. 7B. In FIG. 7B, an advertisement for a Samsung computer provided by the first stage advertisement company 102 is linked with a Samsung printer advertisement and a Samsung scanner advertisement, which are sub advertisements provided by the second stage advertisement company 102 through a hyperlink interface. In addition, the Samsung printer advertisement is conceptually shown to be linked with the Hansol printing paper advertisement and the Hewlett Packard ink advertisement, which are the sub advertisements provided by the third-level advertisement company 102 through the hyperlink interface.

In this case, when the advertising promotion company selects an advertisement for the Samsung computer by performing steps S250 to S270 of FIG. 7A, the web server 132 of the advertisement promotion system 112 responds to the product related to the Samsung computer. The detailed information is provided to the client (C *) of the advertising promotion company (A *), and at the same time, the Samsung computer advertisement and the Samsung printer advertisement provided by the second stage advertisement company 102 are also provided. At this time, if the advertisement provider A * selects the Samsung printer advertisement again, the web server 132 of the advertisement agency system 112 responds to the detailed product information of the Samsung printer. It is provided to the client (C *) of the advertising promotion company (A *), and at the same time, it provides Hansol printing paper advertisement and Hewlett Packard color ink advertisement provided by the third-level advertising company 102. As such, when the advertisement itself is provided to the advertising promotion company A * in a networked manner, the consumer can obtain the information on the related products collectively, thereby enabling one-stop shopping. In addition, in the case of the advertising company 102, if a network-type advertisement is provided to the advertising promotion company (A *) in a rational manner, the advertisement effect can be maximized through the interaction and the advertising cost is distributed. This can reduce the risk of effectiveness. If the advertisement itself is provided to the promotional company (A *) in a networked manner, the first-level advertising company 102 with the highest exposure frequency is the most in order to minimize the risk of the advertising effect compared to the advertising cost. It may be desirable to have a lower burden toward the third-stage advertising company 102 that bears a lot and has a relatively low exposure frequency.

<Procedures for Purchasing Predetermined Products Based on Electronic Advertising Catalogue: FIG.

FIG. 8 is a flowchart illustrating a process of purchasing a predetermined product by a person belonging to an advertisement promotion company A * or a potential consumer group 110 through an electronic advertisement catalog according to the present invention.

As shown in FIG. 8, a person who belongs to an advertising promotion company (A *) or a potential consumer group 110 (hereinafter referred to as a buyer) who has received an electronic advertising catalog first, is himself or her own on the electronic advertising catalog in step S310. Figure 7a shows an advertisement for a product you want to purchase. Select the process that is substantially the same as the process that was completed. Then, the web server 132 of the advertising agency system 112 provides the detailed information web page of the product corresponding to the selected advertisement to the client (C * or D *) of the advertisement provider or the buyer. If the web page of the details of the advertisement product is provided to the client (A *) or the client of the buyer (C * or D *), the seller or buyer of the advertisement product may provide the detailed information of the provided product in step S320. In step S330, the advertisement promotion system 112 requests the provision of a payment web page that enables the payment of the cost of the product to be purchased. Then, in response to this, the advertising promotion system 112 displays a payment web page having a data input area for inputting various payment-related information through the web server 132 in step S340. It will be provided to the buyer's client (C * or D *). At this time, the payment web page is equipped with an interface that allows you to select a payment method (credit card payment, deposit of banknotes up to the specified deadline, etc.) to customize the payment method desired by the advertising provider (A *) or the buyer. It is desirable to be able to select.

When the payment web page is provided to the advertisement promoting company (A *) or the client of the buyer (C * or D *), in step S350, the promoting company (A *) or the buyer fills in the payment related information on the payment web page. After that, the written information is transmitted to the advertisement promotion system 112 to make a payment request. Then, the cost settlement server 148 of the advertising agency 112 performs a payment operation using a known method, and the process through the confirmation whether or not the normal processing of the payment made in step S360 After finishing the switch or sending an error message in step S380, the process may return to the payment web page providing step. If the purchase of a predetermined advertising product is successfully made, the application server 138 of the advertising agency system 112 displays the corresponding product information related to purchase of the advertisement in the promotional database 134 (A). It is stored in the product purchase information storage unit of *) and managed.

In particular, when a buyer who receives an electronic advertising catalog from a predetermined advertising promotion company (A *) purchases a predetermined product through the electronic advertising catalog, the purchase price of the product is delivered to the electronic advertising catalog. It is preferable that it is considered and managed as the sales amount of the advertising promotion company (A *). To this end, it may be desirable to have a data input area on the payment web page for inputting the advertisement promotion company (A *) identification information, for example, an advertisement provider's unique number or a member ID, which has delivered the electronic advertisement catalog. . In addition, by providing a purchase identification code to the product purchase information storage unit, for example, if the code is 0 means that the product purchases by the advertising promotion company (A *) means the purchase of goods by the buyer when the code is 1 Can be.

On the other hand, according to each payment method, the specific information processing process for payment of information and costs that should be provided by the advertising promotion company (A *) or the buyer in the payment web page is a person having ordinary knowledge in the technical field according to the present invention. It will be described in detail here will be omitted.

In the above, the purchase and settlement of goods made through the electronic advertising catalog The process was described in detail. However, the advertising promotion company (A *) or buyer who has received the electronic advertising catalog may visit the offline store 111 to purchase the advertisement product, and in this case, the operator of the offline store 111 may pay for the advertisement product. The information on the purchase of the advertisement promotion company (A *) is received through the advertisement promotion system (112) online through the advertisement promotion company (A *) information and the product purchase history information that have been purchased. It is desirable to be able to be stored in the information storage. In particular, when a purchaser belonging to the potential consumer group 110 purchases an advertisement product at an offline store 111, the advertisement promotion company (A *) identification information that delivers the electronic advertisement catalog to itself while paying for the product cost (E.g., the advertisement sales company's unique number or member ID) received by the buyer through the client E * of the offline store 111 to the advertisement promotion system 112, the buyer's purchase of the product delivered the electronic advertisement catalog. It is desirable to allow it to be regarded as the sales of the advertising promotion company (A *).

Community activities in accordance with the present invention

In the promotional network 108 according to the present invention, not only the electronic advertisement catalog can be distributed online in a network manner. In some cases, the advertising agency 100 receives a request from the advertising company 102 to obtain some useful information from the loyal promotional network 108 and the advertising company 102 requests the distribution. Community activities, such as web pages, pre-test survey web pages for a given product, or preference survey web pages, and product development ideas Web pages. Web pages may be distributed online to the promotional network 108. In this case, the A * not only distributes the above-mentioned webpages to its sub-promoters substantially the same as described above, but also provides a survey, pre- Students will respond to test research, preference research, and product development ideas. Then, the advertising promotion system 112 accumulates a predetermined community activity fee for the information providing activity of the advertising promotion company (A *), which is earned by an individual payment method rather than a network revenue distribution method. The community activity fee is stored in the community activity fee information storage of the advertisement database 134 to be managed. On the other hand, in some cases, in the provision of the product development idea, it should be noted that a business algorithm may be designed and operated in such a manner that the community activity fee is set and accumulated only for the person adopted by the advertising company 102.

On the other hand, the community promotion webpage such as the survey webpage, the pre-test survey webpage for a predetermined product or the preference survey webpage, the product development idea reception webpage, and the like, the promotion agency system 112 joins as a member. It may be distributed online to all the advertising promotion company (A *) by using a mail server 140 in a batch.

<Cost Settlement Process for Certain Purchase Goods Made According to the Present Invention>

I. Cost flow due to product purchase

In the product distribution method according to the invention a predetermined advertising promotion company (A *) or sleep When the current consumer (hereinafter, referred to as a buyer) purchases a predetermined product using a credit card or bankbook deposit method based on an electronic advertisement catalog delivered to him through an e-mail, the advertisement promotion system 112 Information related to the delivery of the purchased product (for example, shipping address; personal information including buyer name and contact information) is transmitted to the advertisement company server 118, and the advertisement company 102 delivers the purchased product to the buyer. Will be given. Then, the buyer shall use the received goods for a certain period of time, and if no other defects are found, continue to use the received goods as they are, and if a predetermined defect is found in the received goods, guarantee the defects using the prescribed method. Company 104 is notified and a return request is made. To this end, the advertising agency system 112 prepares a return request web page that allows the buyer to notify the guarantee company 104 of a product defect that is found to be refundable after using the product purchased by the buyer. And a hyperlink interface for accessing the web page to the main web page through a predetermined menu. If a buyer finds a predetermined defect as a result of using the product purchased by the buyer and wants to request a return, the buyer accesses the promotion agency system 112, performs a member login process, and then performs a predetermined web navigation. To request the provision of the return request web page to the advertising promotion system 112. Then, the web server 132 of the promotion agency system 112 provides the requested return request web page to the buyer's client (C * or D *), and the buyer returns his / her own on the return request web page. Provide the identification information of the item you wish to return, enter a specific reason for returning the item, and enter the information The advertisement promotion system 112 is accepted. Then, the application server 138 of the advertising agency system 112 receives the information input to the return request web page through the web server 132 and transmits the received information back to the guarantee company server 118. At this time, the return request information transmitted to the guarantee company 104 is stored and managed in the warranty database 124 linked with the guarantee company server 118, the guarantee company 104 is returned in the warranty database 124 After the information is accessed and verified, the return request is considered reasonable, and the return request is valid, the return process will proceed.

Particularly, in order to facilitate inputting of identification information of a product to be returned if the buyer is an advertisement provider (A *), the return request web page displays details of products purchased by the advertisement provider (A *) to date. It is desirable to have a purchase product identification interface to list and provide. In this case, the buyer selects the purchase product confirmation interface on the return request web page, and delivers the details information of the product purchased by the person belonging to the potential consumer group 110 by transmitting the electronic advertisement catalog by himself or herself. It is possible to receive from (112), and by selecting the product to the return request from the corresponding information on the return input request information on the return request web page. Particularly, in the present invention, a person who does not belong to the promotional network 108 receives an electronic advertising catalog from an advertising promotion company A * through an e-mail, and the request for return of a product purchased through the catalog is an electronic advertisement. The advertising promotion company (A *) who delivered the catalog may be performed on behalf of the technical idea according to the present invention It is not limited to this.

In the present invention, when a purchaser purchases a product using a credit card, the guarantee company 104 does not receive the return request information on the product purchased by the buyer for a period of time to the server 118 of the purchaser. Finalizes the purchase of goods and charges the purchase price of the goods to the credit company 106. The billed amount is transferred from the credit company 106 to the guarantee company 104, and the remaining amount of the purchase price paid by the advertisement company 102 and the guarantee company 104 is limited. 102). However, if the return request information by the buyer is received to the guarantee company 104 within a predetermined period and the return request is found to be legitimate, the guarantee company 104 cancels the purchase contract of the prescribed goods by the buyer and the credit company ( 106), it is requested to cancel the payment of the goods cost by the credit card.

In the present invention, when the purchaser purchases the goods by the passbook payment method, the guarantee company 104 does not receive the return request information for the goods purchased by the buyer for a certain period of time to the server 118 of the product, Finalize the purchase contract. Then, of the purchase price of the goods deposited to the bank account of the guarantee company 104 in a non-banking manner, the remaining amount of the product purchase guarantee fee concluded between the advertisement company 102 and the guarantee company 104 is limited to the advertisement company 102. Will be delivered. However, if the return request information by the buyer is received to the guarantee company 104 within a predetermined period and the return request is found to be legitimate, the guarantee company 104 cancels the purchase contract of the prescribed goods by the buyer and the buyer's bank. The amount of money deposited for the purchase of goods into the account will be deposited.

II. Flow of all commissions in accordance with the promotional activities made by the individual advertising agencies (A *) belonging to the advertising promotion network (108) via the advertising agency (100)

The application server 138 of the advertising agency system 112 calculates various fees to be paid to the individual promotional service provider A * in association with the data management server 136 every predetermined period (for example, one month). do. To this end, the application server 138 of the advertisement agency 112 is a product purchase information storage unit of the advertisement database 134; Advertisement fee information storage unit; Ad delivery information storage unit; Ad confirmation fee information storage unit; After calculating the sales amount for each individual advertising provider (A *) according to each item by referring to the community activity fee information storage unit, the individual advertising provider (A) for each item according to the network revenue distribution model described above is described. *) Will pay the commission. Here, the fee may be a purchase fee for purchasing and selling a product as described above; Advertising fee; Advertising verification fee; Advertising delivery fees (may be calculated on an individual payment basis, in some cases); Other fees from the community activity (calculated on a separate payment basis). The basis for calculating various fees is based on the bottom-up revenue distribution model or the top-down revenue distribution model described above (except for other fees). For example, in the case of calculating various fees, the application server 138 of the advertising agency system 112 decides to apply the top-down revenue distribution model to three months. You can calculate the various fees to be paid to). Each cycle The fee information for each item calculated to be paid to the advertising promotion company (A *) includes a purchase fee information storage unit; Ad receiving fee information storage unit; Advertisement delivery fee information storage unit; Advertisement delivery fee information storage unit; Other fee information storage unit is preferably stored in relation to each of the advertising company (A *) identification information (promotional company (A *) unique number or member ID).

 On the other hand, in the case of the above-described fee in the present invention, it will be more preferable to be calculated by the guarantee company 104 server to ensure public confidence. In such a case, it is desirable that the advertising agency 100 and the guarantee company 104 share various information related to the advertising promotion activities made by the advertising promotion network 108. Information related to the promotional activity includes the purchase sales of the individual advertising promotion company (A *); Advertising confirmation sales; Advertising delivery revenue; Revenue from advertising; Community activity sales, etc., but the technical idea according to the present invention is not limited to this is natural to those of ordinary skill in the art. The purchase turnover; Advertising confirmation sales; Advertising delivery revenue; Revenue from advertising; The community activity sales may be each of the product purchase information storage unit of the advertisement database 134; Ad confirmation fee information storage unit; Ad delivery information storage unit; Advertisement fee information storage unit; It may be calculated by referring to the community activity fee information storage. In some cases, the promotional database 134 and the assurance database 124 may be interoperable to have substantially the same data structure.

The above fees, which are calculated at regular intervals, are calculated by each guarantee company 104. The high company 102 is billed, and the fee charged is distributed to each advertising company A * through the guarantee company 104. At this time, it is preferable that the fee distributed to each advertising company A * be deposited online to the bank account provided by the advertising company A * at the time of membership registration. At this time, when the guarantee company 104 charges each advertising company 104 a purchase fee for the purchase and sale of the product, the size of the sum is each advertising company 104 through the entire advertising network 108. It would be desirable to charge in proportion to this achieved product sales turnover. In addition, when the guarantee company 104 charges an advertisement receiving fee, an advertisement delivery fee, and an advertisement confirmation fee to the advertisement company 102, the guarantee company 104 charges in proportion to the total amount of the advertisement fee paid by each advertisement company 104. It is preferable. At this time, the billing cycle for each fee is preferably substantially the same as the calculation cycle for each fee, advertising company 102; Various modifications may be made by the mutual agreement that the guarantee company 104 and the advertising agency 100 sign in order to realize the technical idea according to the present invention.

On the other hand, the advertising agency 100 charges the advertising company 102 with a predetermined fee for the advertising agency service and the product sales service provided to the advertising company 102 to online the product distribution method according to the present invention You will recover the cost of implementing it.

In the above described with reference to the accompanying drawings, preferred embodiments of the present invention in detail. However, embodiments of the present invention may be variously modified or applied by those skilled in the art, the scope of the technical idea according to the present invention should be determined by the claims below. will be.

(1) Aspects of Advertising Firm 102

When the advertising company 102 adopts the business model according to the present invention as a promotional means for selling its products,

① Incentive of voluntary advertising distribution and promotion activities by advertising promotion company (A *) through strong compensation system provided by advertising promotion agency (100) to easily secure advertising promotion network (108) composed of loyal consumer community You can do it.

② Through the guarantee company 104, it is possible to maintain the credibility of the company by establishing a satisfaction guarantee system for the product to be sold, which is the biggest challenge of electronic commerce.

③ By targeting the targets of advertisements according to the attributes of the products, not only the effect of pin-point advertisements can be obtained, but also the effects of advertisements can be positioned in a specific consumer group.

④ The voluntary participation of the advertising promotion company (A *) can induce high-involvement advertising exposure, induces the corporate affinity from the advertising promotion company (A *) as well as the high level of word-of-mouth marketing of the products to be promoted. You can create effects.

⑤ By conducting various preliminary tests, preference surveys, etc. for a given product through the advertisement promotion network 108, it is possible to collect high-quality consumer information about the product, thereby establishing an effective marketing policy.

⑥ It is possible to obtain voluntary product use experience information and product development ideas from the advertising promotion network 108 which is a consumer community.

⑦ It is possible to deliver the product information on the electronic advertisement catalog to the advertisement promotion network 108, which is a consumer community, and to quickly and accurately deliver it through e-mail, as well as to obtain useful information from consumers through community activity web pages. It is possible to establish a product distribution system based on true two-way communication.

(2) Aspects of Advertising Promotion Company (A *)

When the advertising promotion company (A *) performs the advertising promotion activity by applying the business model according to the present invention,

① If you receive one advertisement in a certain period, you will be able to get a realistic compensation.

② By obtaining more detailed product information on the product to be advertised, it is possible to gain an advantage in advertising promotion activities, so that it is possible to obtain economic profit through a predetermined fee income on sales amount.

③ You can get additional benefits depending on your networking activity.

④ Additional economic benefits can be obtained by participating in surveys of advertising companies 102, preliminary tests for certain products, or preference surveys, and more economic benefits when submitting valuable product development ideas.

(3) Side of guarantee company 104

① It is possible to secure continuous commission income from the advertising company (102) and advertising agency (100).

② It can have an indirect advertising effect on potential consumers that A * and A * contact.

③ With the approval of the analysis through analysis of products and services, credit information, and financial information of the advertising company 102, there is an opportunity to expand the professional work area in the future.

④ When commodity transactions are made in cash, it is possible to secure ancillary interest income by protecting and depositing the price of commodity sales for a certain period of time.

(4) The side of the credit company 106

① The present invention has an opportunity of securing new members through the advertisement promotion network 108 established by the advertisement promotion company A *.

③ As the guarantee company 104 finally processes the complaint related to the transaction of the predetermined product, it is possible to improve the efficiency of customer complaint processing.

(5) Side of Advertising Promotion Agency (100)

According to the present invention, by providing a basis for mutual benefit between network members, the advertisement promotion network 108 can be quantitatively increased, thereby enabling expensive advertisement attraction.

1 is a diagram illustrating a network constituent implementing the product distribution method based on distribution of a network-type electronic advertisement catalog using the Internet according to an embodiment of the present invention.

2 is a block diagram of a network system for implementing a product distribution method based on distribution of a network-based electronic advertisement catalog using the Internet according to an embodiment of the present invention.

Figure 3 illustrates the concept of a bottom-up revenue distribution model applied in the product distribution method based on the network-based electronic advertising catalog distribution using the Internet according to an embodiment of the present invention.

4 illustrates a concept of a top-down revenue distribution model applied to a product distribution method based on a network-based electronic advertisement catalog distribution using the Internet according to an embodiment of the present invention.

5 is a flowchart illustrating a process of forming an advertisement promotion network according to an embodiment of the present invention.

6 is a flowchart illustrating a process of distributing a predetermined product according to an embodiment of the present invention.

FIG. 7A is a flowchart illustrating a process of confirming, by an electronic advertisement catalog receiver, various product advertisements posted on the catalog according to an embodiment of the present invention.

FIG. 7B illustrates an advertisement providing aspect when a product advertisement displayed in an electronic advertisement catalog is provided in a network manner according to an embodiment of the present invention.

8 is a flowchart illustrating a product purchase process performed through an electronic advertisement catalog according to an embodiment of the present invention.

<< Term Definition >>

-Electronic advertising catalog: A kind of web page that connects product advertisement and product information of a product to be purchased through the advertisement by using a hyperlink interface. The electronic advertisement catalog is distributed online via mail and individual product advertisement is Forming hyperlinks with billing webpages at the lower webpage level.

-Promotional network: The advertising promotion company that first signed a contract with an advertising agency to carry out the advertising promotion by distributing the electronic advertising catalog online through the network by mail, and starting from the corresponding business The concept encompasses the recruited sub-promoter group. At this time, the predetermined low-level promotional companies are recruited by the high-level advertising companies, and the advertising contract for the network-type advertising activities is concluded between the advertising company and the advertising agency.

-Advertisement Company: A person who provides a product advertisement to be sold in the form of an electronic advertising catalog to an advertising promotion company through an advertising agency through a predetermined advertising contract.

-Advertising agency: A person who provides an advertisement in the form of an electronic advertising catalog to an individual advertising company (individual member of the advertising network) who has signed an advertising contract using its mail server after receiving an advertisement from an advertising company.

-Advertisers: Marketing activities by signing a network-type advertisement contract with an advertising agency and distributing online the electronic advertisement catalog containing the product advertisement targeted for the advertisement through the network established by the marketing agency. Individual business entity that performs the

-Promotional contract: The advertisement is based on the fact that the advertising provider receives the electronic advertising catalog from the advertising agency and takes charge of the promotional activities related to the network-based information distribution and online sales of the products using the received electronic advertising catalog. A contract concluded between a promotional company and an advertising agency.

-Guarantee company: The truth about the advertising contents of the advertising company (product quality guarantee, delivery performance guarantee for purchased goods, warranty for defect repair, refund and refund processing, warranty after sale, etc.) and advertisement according to the present invention. Individuals or companies that provide endorsement services to advertisers and potential consumers of online services offered by the promotional agency.

-Promotional fees: Selling and purchasing products and promoting voluntary promotions of promotional products in accordance with the advertising contract between the advertising agency and the network of advertising providers. The amount of economic compensation paid by the network's revenue share as a commission collected by the advertising company for advertising exposure.

-Credit company: A company that performs payment related to credit settlement when an advertising company or a potential consumer who receives an advertisement of an advertisement company in the form of an electronic advertising catalog purchases the product online or offline using his credit card. .

-Other fees: when advertising company surveys, pre-test surveys or preference surveys for certain products are made through the promotional network; If the advertising company pays the guarantee company for the valuable information among the product use experiences and product development ideas received by the advertising agency, it is the fee paid by the guarantee company. Fees paid in accordance with individual payment methods.

-Promotional site: An Internet site operated by an advertising agency, which delivers electronic advertising catalogs of advertising companies to advertising promotion companies and manages the flow of information in relation to the technical idea according to the present invention.

Claims (23)

(a) The advertising agency uses the advertising agency system to continuously form an advertising network consisting of advertising providers through the membership of preliminary advertising providers, but the advertising promotion agency is recognized as a member. Providing a webmail account to a mail server of the system and providing identification information of an advertisement provider; (b) the advertising promotion company hierarchically organizing the advertising network member information by recording the relations between the upper advertising companies and the lower advertising companies formed therein in the advertising database, wherein at least a predetermined Constructing the advertisement database with an information structure for referring to a webmail address of a next stage advertisement provider immediately below recruited by the parent advertisement provider based on a parent advertisement provider; (c) the first stage advertisement of an advertisement promotion network using the mail server, wherein the advertisement agency displays the product advertisement of a predetermined advertisement company and has a payment web page through a predetermined hyperlink interface. Distributing online to a webmail account granted to the promotional provider; (d) The first stage promotional company uses a client to access the web server of the advertising agency system, and then uses the member authentication information including the identification information of the advertising company to log in to the member and then distributes the electronic message to the electronic server. When requesting receipt of an advertisement catalog, the advertisement promotion agency system provides the client with an electronic advertisement catalog stored in the webmail account of the first stage promotion company by using a mail server to the client. Allowing a business operator to purchase a predetermined advertisement product online through the electronic advertisement catalog; And (e) when the advertisement promotion system receives a request for delivery from the first stage advertisement provider to the next stage promotion provider for the electronic advertisement catalog via the Internet, the next stored in the advertisement database; Reading the webmail account of the advertising promotion provider and delivering the electronic advertising catalog to each webmail account, thereby enabling the next promotion advertising agent to purchase a predetermined advertising product online through the electronic advertising catalog. Characterized in that it comprises; Repeating the steps (d) and (e) by increasing the steps of the advertising promotion provider by 1, the network using the Internet, characterized in that to propagate the electronic advertising catalog hierarchically from the top to the bottom on the advertising network. Product distribution method based on electronic distribution of electronic catalog. The method of claim 1, The advertisement promotion company identification information is a product distribution method based on the distribution of the electronic advertising catalog of the network type using the Internet, characterized in that the unique number of the advertising promotion operators or the member ID of the advertising promotion operators. The method of claim 1, The advertisement database contains advertisement management information of a predetermined amount, which is accumulated when an advertisement company belonging to the advertisement network receives an electronic advertisement catalog, in association with identification information of the advertisement company. Medical information storage unit is provided, In response to a request for the receipt of the electronic advertisement catalog by the advertisement promotion provider in a predetermined step (n step, n is one or more), the electronic advertisement catalog is successfully transferred to the client of the advertisement promotion company in the predetermined step (n step, n is one or more). If provided, information on a predetermined amount of advertising fee is associated with the identification information of the advertising promotion operator in the predetermined step (n step, n is one or more) and is stored in the advertising fee information storage unit. Product distribution method based on network-based electronic advertising catalog distribution. The method of claim 3, The advertisement promotion system calculates the advertisement receipt sales of each individual advertisement provider belonging to the advertisement network at regular intervals and calculates the advertisement receiving fee that each individual promotion operator will receive according to the bottom-up network revenue distribution model. And storing the calculated information in association with the identification information of each individual promotional service provider and storing the calculated information in the advertisement receiving fee information storage unit of the advertising promotion database. Based on product distribution method. The method of claim 3, The advertising promotion system calculates the advertising receipt sales of each individual advertising provider belonging to the advertising network at regular intervals, and calculates the advertising receiving fee to be received by each individual advertising provider according to the top-down network revenue distribution model. And storing the calculated information in association with the identification information of each individual promotional service provider and storing the calculated information in the advertisement receiving fee information storage unit of the advertising promotion database. Based on product distribution method. The method of claim 1, In the advertisement database, an advertisement promotion company belonging to the advertisement promotion network delivers an electronic advertisement catalog to a web mail account of an advertisement promotion provider of the next stage, and the advertisement of the next stage promotion is sent to its webmail account. The advertisement delivery fee information storage unit, which manages and manages the information on the advertisement delivery fee of a predetermined amount accumulated when the catalog is received, is associated with the identification information of the advertising promotion company, In response to a request for delivery of an electronic advertising catalog by an advertising promotion operator in a predetermined step (n step, n is one or more), the electronic advertising catalog is successfully added to the next step (n + 1) of the predetermined step (n step, n is one or more). Step, n is 1 or more) sent to the webmail account of the After the next step (n + 1 step, n is 1 or more) received by the client of the advertising promotion company information on the advertising delivery fee of a predetermined amount of the advertising promotion provider of the predetermined step (n step, n is 1 or more) The product distribution method based on the distribution of the network-based electronic advertising catalog using the Internet, characterized in that the information associated with the identification information contained in the advertisement delivery fee information storage unit. The method of claim 6, The advertising promotion system calculates the advertising delivery revenue of each individual advertising provider belonging to the advertising network at regular intervals and calculates the advertising delivery fee to be received by each individual advertising provider according to the bottom-up network revenue distribution model. And storing the calculated information in association with the identification information of each individual promotional service provider and storing the calculated information in the advertisement delivery fee information storage unit of the advertising promotion database. Based on product distribution method. The method of claim 6, The advertising agency calculates the advertising delivery revenue of each individual advertising provider belonging to the advertising network at regular intervals and calculates the advertising delivery fee that each individual advertising provider will receive according to the top-down network revenue distribution model. And associate the calculated information with the identification information of each individual promotional provider. The product distribution method based on the distribution of the network-based electronic advertising catalog using the Internet, characterized in that it further comprises the step of listing in the advertisement delivery fee information storage unit of the contact database. The method of claim 1, The advertisement promotion database is accumulated when an advertisement promotion company belonging to the advertisement promotion network receives an electronic advertisement catalog and selects an advertisement of a predetermined product placed on the electronic advertisement catalog to check detailed information of the advertisement product. Advertisement confirmation fee information storage unit which is stored and managed in relation to the identification information of the advertising promotion company is provided with a predetermined advertisement confirmation fee information, Whenever an advertisement of a predetermined product placed in an electronic advertising catalog is confirmed by an advertising promotion company of a predetermined step (n step, n is one or more), a predetermined amount of advertising confirmation fee is charged (n step, n is one or more). The product distribution method based on the distribution of the network-based electronic advertising catalog using the Internet, characterized in that it is stored in the advertising confirmation fee information storage unit in association with the identification information of the advertising promotion company. The method of claim 9, The advertising promotion system calculates the advertising confirmation sales of each individual advertising service provider belonging to the advertising promotion network at regular intervals and calculates the advertising confirmation fee that each individual advertising service provider will receive according to the bottom-up network revenue distribution model. Distributing the calculated and calculated information to the identification information of each individual promotional service provider and storing the information in the advertisement verification fee information storage unit of the advertising promotion database. Product distribution method based on. The method of claim 9, The advertising promotion system calculates the advertising confirmation sales of each individual advertising service provider belonging to the advertising network at regular intervals and calculates the advertising confirmation fee that each individual advertising service provider will receive according to the top-down network revenue distribution model. And storing the calculated information in association with the identification information of each individual promotional service provider and storing the calculated information in the advertisement confirmation fee information storage unit of the advertising promotion database. Based on product distribution method. The method according to claim 9, 10 or 11, The advertisement confirmation fee shall be accumulated upon confirmation of the product advertisement posted in the electronic advertisement catalog, and shall be granted per one confirmation action, but the confirmation of the same product advertisement may be recognized only once. Product distribution method based on networked electronic advertising catalog distribution. The method of claim 1, In the advertisement database, when an advertisement company belonging to the advertisement network purchases a predetermined advertisement product online using the payment web page through an electronic advertisement catalog, identification information and product purchase of the advertisement company are purchased. It is further provided with a product purchase information storage unit that is recorded and managed history information, When the advertising promotion company of the predetermined step (n step, n is one or more) purchases a predetermined advertising product online using the payment web page through the electronic advertising catalog, the predetermined step (n step, n is 1) Merchandise based on the distribution of the network-based electronic advertising catalog using the Internet, characterized in that the method further comprises the step of linking the advertisement promotion company identification information and the product purchase history information to the product purchase information storage unit. Distribution method. The method of claim 13, The advertising agency calculates the purchase revenue of each individual advertising company belonging to the advertising network at regular intervals, and calculates and calculates the purchase fee that each individual advertising company will receive according to the bottom-up network revenue distribution model. Based on the distribution of the electronic advertising catalog using the network, characterized in that it further comprises the step of storing the collected information in relation to the identification information of each individual promotional service provider and storing it in the purchase fee information storage unit of the advertising database. Product distribution method. The method of claim 13, The advertising promotion system calculates the purchase revenue of each individual advertising service provider belonging to the advertising network at regular intervals, and calculates and calculates the purchase fee that each individual advertising service provider will receive according to the top-down network revenue distribution model. Based on the distribution of the electronic advertising catalog using the network, characterized in that it further comprises the step of storing the collected information in relation to the identification information of each individual promotional service provider and storing it in the purchase fee information storage unit of the advertising database. Product distribution method. The method of claim 1, The electronics of the network type using the Internet, characterized in that the advertising promotion operators of the predetermined step (n step, n is one or more) to deliver the electronic advertising catalog in a separate manner using the mail account of the potential consumer Product distribution method based on ad catalog distribution. The method of claim 16, When the potential consumer checks the electronic advertisement catalog sent to his or her mail account, a predetermined amount of advertisement delivery fee is accumulated to the advertisement promotion company of the predetermined step (n step, n is one or more). Network-based electro-optic light And product distribution methods based on catalog distribution. The method of claim 16, The prospective consumer further comprises the step of purchasing a predetermined advertising product online via the electronic advertising catalog sent to his mail account, the potential consumer to send the electronic advertising catalog to the purchaser of the predetermined advertising product By providing the information on the advertising promotion provider to the advertising promotion system, the purchase of advertising products by potential consumers is recognized as the sales revenue of the advertising promotion business. How to distribute products. The method according to any one of claims 1 to 11 or any one of claims 13 to 18, A product based on a network-based electronic advertisement catalog distribution using the Internet, wherein the advertisement promotion system is linked with a predetermined guarantee company server so that the advertisement promotion database and the guarantee database of the guarantee company server share data. Distribution method. The method according to claim 4, 5, 7, 8, 10, 11, 14 or 15, The advertisement promotion agency system is linked with a predetermined guarantee company server through a communication network, so that the advertisement promotion database and the guarantee database of the guarantee company server share data, The fee is based on the network of the electronic network, characterized in that the guarantee company refers to the guarantee database and the amount and the bank account number of the target advertising promotion company to deposit to the bank account of the advertising promotion company on a periodic basis. Product distribution method based on ad catalog distribution. The method of claim 12, The advertisement promotion agency system is linked with a predetermined guarantee company server through a communication network, so that the advertisement promotion database and the guarantee database of the guarantee company server share data, When payment of a purchased product is made by a credit card, when a return request is not received from an advertising provider for a predetermined period, the seller pays the purchase price of the product to the credit company and pays the sale price of the product to the advertising company. Product distribution method based on network-based electronic advertising catalog distribution using the Internet. The method of claim 12, The advertising agency system is connected to a predetermined guarantee company server through a communication network. By interworking, the advertisement promotion database and the guarantee database of the guarantee company server share data, If payment of the purchased goods is made by means of bank transfer, the purchase price of the goods is deposited into the bank account of the guarantee company The guarantee company deposits the purchase price of the goods deposited into its bank account, and then pays the sale price of the product to the advertising company when the return request is not received from the advertising provider for a predetermined period. Product distribution method based on networked electronic advertising catalog distribution. The method of claim 1, (a1) The survey web page, the pre-test survey web page for a predetermined product, the product preference survey web page, and the product development idea reception request web that the advertisement agency has been distributed from a predetermined advertising company by using the mail server. Distributing the community activity web page, which is any one selected from the group consisting of pages, to a webmail account assigned to the first stage advertising provider of the advertising network; (b1) the community distributed to the user after the first stage of the promotion company accesses the web server of the advertising agency system by using the client and logs in using the member authentication information including the identification information of the advertising company. When requesting receipt of an activity webpage, the advertising agency system recalls a community activity webpage stored in the webmail account of the first stage promotion company using a mail server. Providing the client with the first step advertising promotion company so as to receive a predetermined opinion to the advertising agency system through the community activity web page; And (c1) when the advertisement promotion system receives a request for delivery from the first stage promotion company to the next stage promotion company for the community activity webpage through the Internet, the advertisement stored in the advertisement database; By reading the webmail account of the next stage advertising provider and delivering the community activity webpage to each webmail account, the next stage promotion company sends a predetermined opinion to the promotion agency system through the community activity webpage. Characterized in that it further comprises the step of accepting, Step (b1) and (c1) is a product distribution method based on the distribution of the network-based electronic advertising catalog using the Internet, characterized in that the step of repeating the step of advertising promotion operators by one.