KR100452147B1 - An apparatus and a methode for broadcasting home-shopping advertisement, and a storage media for having program source thereof - Google Patents

Abstract

The present invention provides a home shopping advertisement broadcasting terminal apparatus, a method, and a recording medium in which a viewer subscribes to a specific server connected to an Internet network, receives home shopping advertisement data advertising one or more products from the server, and displays the same on a screen. In this regard, the home shopping advertisement screen is displayed when the power is turned on by the viewer, and when a predetermined home shopping advertisement screen is selected by the viewer, the viewer may order the corresponding product. By maximizing the display time of the advertisement screen, the advertisement effect is doubled, and when the viewer selects the advertisement screen to be ordered, additional key input or execution process of the home shopping advertisement homepage and the home shopping advertisement homepage executed are desired. Looking for a separate product ad By avoiding the search process, it is a very efficient invention that enables the reservation of orders by viewers to be executed more quickly and effectively.

Description

An apparatus and a methode for broadcasting home-shopping advertisement, and a storage media for having program source

The present invention relates to a home shopping commercial terminal device for receiving a home shopping commercial from a server connected to an internet network and displaying the same on a screen, a method and a recording medium.

More specifically, the home shopping advertisement data for advertising one or more products from a specific server connected to the Internet network is displayed and displayed on the screen, and when the viewer watching the home shopping advertisement screen selects a predetermined advertisement screen, the selected advertisement screen is selected. The present invention relates to a home shopping commercial terminal device, a method, and a recording medium, which allow a user to reserve an order on the viewer.

Conventional advertisements on the Internet usually use an animated GIF (Graphics Interchange format) file or the like in accordance with a predetermined standard, and a separate advertisement bar (e.g., a separate advertisement bar on the Internet screen of a PC). Advertisement was launched by launching an independent window in the form of a bar, and the advertiser decides a predetermined amount in proportion to the number of times the advertisement window is shown to viewers or the number of viewers who click on the advertisement window to analyze the effect of the advertisement. I paid for the ad.

Accordingly, the operator of the advertisement site operating the advertisement site provides the viewer with a portion of the paid advertisement fee in the form of cyber money in proportion to the number of times the executed advertisement window is shown to the viewer or the number of clicks on the executed advertisement window. Cyber money has come up with a variety of advertising sites that have items to offer to the viewers in the form of cash or cash.

Examples are Adgator, Nomoney, and Nava Telecom, and each advertising site operates with its own characteristics. After downloading the program, advertisements are displayed on the PC's initial, desktop, and exit screens.In the case of Nonny, the advertisement bar is displayed only when the Internet is connected.In the case of Nava Telecom, when the viewer who clicks on the Internet clicks on the advertisement screen, Each type was used in various ways to provide animation text ads.

However, in the case of Edgator, the advertisement is displayed only on the desktop, so the advertisement is not exposed at all other operations, and in the case of Nava Telecom, the advertisement screen is displayed below the operation screen in the operation that is performed after the advertisement screen is displayed. As a result, the reliability of the advertisement delivery is not so high.

Recently, programs such as Norton Security, Ads0ff !, which can easily remove not only advertisement images on the Internet screen but also animation advertisements and pop up advertisements have appeared. In addition, the university has developed a program that automatically clicks advertisements by viewers aimed at cyber money (Fakesurf, etc.). It has not been done.

In addition, home shopping via the Internet is expected to be in the spotlight in the future due to the advantages that viewers can comfortably select and order the desired products in their homes and compare the prices of various stores without difficulty. In the case of such internet home shopping advertisement, it is very important for the viewer to continuously watch the home shopping advertisement screen and to make a purchase desire. For this reason, it is important for the operators who operate the home shopping advertisement site to have a longer display time. In addition, the advertisers who subscribe to the home shopping advertising site use the above-mentioned deletion and automatic advertisement click programs, so that the advertisers pay only the advertising fee in the state in which the advertisement programs that are scheduled to be viewed at the time of membership registration cannot be executed. Occurred.

In addition, even if a viewer finds a desired product while watching a home shopping advertisement screen where various products are introduced, the viewer must wait for the home shopping advertisement homepage to be fully executed after the desired product is clicked on the advertisement screen. Even though the homepage was fully executed, it took a long time and was very troublesome because the user had to find the selected product again on the homepage screen.

Accordingly, an object of the present invention was created to solve the above problems, and whether or not the terminal device is connected to a server operating a home shopping advertising homepage, that is, whether the home shopping advertising screen is always online or offline. It is to provide a home shopping commercial terminal device, a method and a recording medium to be displayed.

An object of the present invention is to provide a home shopping commercial terminal device, a method, and a recording medium in which an operation of reserving an order of a product is made more quickly by selecting a home shopping advertising screen displayed by a viewer.

The present invention provides a home shopping commercial broadcasting terminal device, a method, and a recording medium for allowing a terminal device to be connected to a server operating a home shopping broadcasting homepage and displaying a real time home shopping advertising screen received from the connected server when a real time advertising screen is requested. To provide a different purpose.

Another object of the present invention is to provide a home shopping advertisement broadcasting terminal, a method, and a recording medium for additionally displaying a web TV screen on a home shopping advertisement screen being displayed.

1 is a block diagram of a home shopping commercial system according to an embodiment of the present invention,

2 is an internal configuration diagram of a home shopping commercial terminal according to an embodiment of the present invention;

FIG. 3 is a configuration diagram of a part for performing display control in the controller of FIG. 2;

4 is a flowchart illustrating an embodiment to which a home shopping advertisement broadcasting method according to the present invention is applied,

5 is a flowchart in which the PC, which is a terminal device, is executed in an online mode connected to a central server.

6 is a detailed flowchart of a display control mode in the flow of FIGS. 4 and 5;

7 illustrates a PC screen according to an embodiment in which a web TV is included in an advertisement screen displayed according to the present invention.

<Explanation of symbols for the main parts of the drawings>

100: central server

200: home shopping advertising data database server

300: home shopping advertising terminal 310: key input unit

320: data transmission and reception unit 330: display unit

340 control unit 341 position control unit

342: area control unit 343: display control unit

344: monitoring unit 350: memory unit

360: timer

The home shopping commercial broadcasting terminal device, the method and the recording medium according to the present invention allow the home shopping advertising screen to be displayed when the power is turned on by the viewer, and separately when a predetermined home shopping advertising screen is selected by the viewer. There is a feature that allows the viewer to order the corresponding products without the search process of.

In addition, the home shopping advertising terminal according to the present invention, the home shopping advertising program received from the server and the storage means for storing a plurality of home shopping advertising data; And control means for controlling a product corresponding to the selected home shopping advertisement screen to be reserved to the viewer in association with a key input for selecting a predetermined home shopping advertisement screen, and demodulating the home shopping advertisement data and the advertisement program. Data transmission and reception means for modulating the input data into a corresponding data stream and transmitting the same to the server; Display means for displaying the stored home shopping advertisement data on an advertisement screen; And a key input means keyed by the viewer.

In the home shopping advertisement broadcasting terminal according to the present invention configured as described above, when a viewer visits the home shopping advertisement homepage connected to the Internet network and joins a member by using the key input means, a specific server operating the home shopping advertisement homepage A plurality of advertisement data and advertisement program for operating a home shopping advertisement is received from the received advertisement data and the advertisement program are demodulated by the data transmitting and receiving means and then stored in the storage means.

When the viewer applies power to the terminal apparatus using the key input means and the power is turned on, regardless of whether the terminal apparatus is connected to the server, the control means executes the stored advertising program by executing the pre-stored advertisement program. The advertisement data stored therein is displayed on the screen of the display means.

At this time, when the viewer requests a real-time home shopping advertisement screen by using a key input means, the control means performs a connection connection to the server, and when the real-time advertisement data is received from the server by data transmission / reception means, the received advertisement The data is controlled to be displayed by the display means.

During the display, if the viewer selects the advertisement screen being displayed by using the key input means, the control means transmits the advertisement data corresponding to the key input advertisement screen to the server by the data transmission / reception means. The product corresponding to the selected advertisement screen is controlled to be ordered.

According to an aspect of the present invention, there is provided a home shopping advertisement broadcasting method comprising: a first step of storing a home shopping advertisement program and a plurality of advertisement data received and demodulated from the specific server when a viewer registers; A second step of turning on by applying power; A third step of signal processing the stored advertisement data and advertisement program and displaying the same on a screen; And a fourth step of controlling, by the viewer, when a key is input to select the particular home shopping advertisement screen to be displayed, a product corresponding to the selected home shopping advertisement screen is linked to the viewer so that an order can be reserved for the viewer. .

In addition, the recording medium recording the home shopping commercial program source according to the present invention, the first process for storing a home shopping advertising program and a plurality of advertising data received and demodulated from the specific server when the viewer joins the membership; A second process of turning on by applying power; A third process of signal processing the stored advertisement data and advertisement program and displaying the same on a screen; And a fourth process of controlling a product corresponding to the selected home shopping advertisement screen to be reserved to the viewer when the key is input by the viewer to select the displayed specific home shopping advertisement screen.

Hereinafter, a home shopping commercial terminal device, a method and a recording medium according to the present invention will be described as a preferred embodiment, but the technical idea of the present invention is not limited thereto and can be variously modified by those skilled in the art. Of course.

Further, preferred embodiments of the present invention include embodiments such as computer systems and computer program products programmed to carry out the methods of the present invention. According to an embodiment of a computer system, a set of instructions for carrying out a method resides in one or more memories (RAM), which sets of other computer memory, such as, for example, a hard disk, until needed by the computer system. Can be stored as a computer program product.

1 is a block diagram of a home shopping advertisement broadcasting system according to an exemplary embodiment of the present invention, the central server 100 operating and controlling a home shopping advertisement homepage connected to the Internet network; It is connected to the central server 100, and stores and manages the information data of the subscribed members, advertising bar or video material to be advertised, broadcast planning timetable, advertiser information, advertisement viewing status data, etc., the request of the central server 100 Or home shopping advertising material database server 200 for transmitting the advertising material in accordance with the broadcast plan; And a home shopping advertisement terminal 300 receiving the home shopping advertisement data and the advertisement program from the central server 100 and displaying the received home shopping advertisement data on the screen.

FIG. 2 is an internal configuration diagram of a home shopping commercial terminal device according to the present invention provided in the home shopping commercial broadcasting system of FIG. 1, when power is applied, when the specific advertisement screen is displayed, or when a real-time advertising screen is requested. A key input unit 310 that is keyed by the viewer in the case of the present invention; Receives and demodulates the home shopping advertisement data and the advertisement program received from the central server 100, and monitors the key data converted from the key input unit 310 and output from the control unit 340 under the control of the control unit 340. Data transmission / reception unit 320 for modulating the control data, the display time stored in the memory unit 350 and transmitting the same to the central server 100; A display unit 330 for displaying on the screen the home shopping advertisement data stored in the storage unit or the home shopping advertisement data transmitted in real time in response to the control of the controller 340; It stores the viewer recognition information set by the viewer during registration, the fixed reference environment information corresponding to the contract contents to be observed by the viewer, the advertisement data received by the data transmission / reception unit 320 and the advertisement program, and the like. A memory unit 350 for updating and storing the display time detected by the unit 360; A timer unit 360 for detecting a display time of the advertisement screen; And when the power is turned on, a home shopping advertisement screen is displayed by executing an advertisement program stored in the memory, and when the home shopping advertisement screen is selected by the viewer, viewer recognition information and product uniqueness stored in the memory unit 350. The controller 340 is configured to control the operation of the above-described components in addition to controlling the order of the corresponding goods by transmitting the number to the central server 100.

In addition, the controller 340 controls the home shopping advertising terminal 300 to be connected to the central server 100 when the real-time advertisement screen is requested by the viewer, so that the home shopping is transmitted from the central server 100 in real time. The overall operation of the components is controlled to receive and display advertisement data.

FIG. 3 is a block diagram of a part for performing display control by the controller 340 of FIG. 2, and moves and controls the position of the displayed home shopping advertisement screen based on a viewer's key input using the key input unit 310. A controller 341; An area controller 342 for controlling the currently displayed home shopping advertisement screen to be within a displayable area; And a display controller 343 for controlling the home shopping advertisement screen to be displayed on the top floor regardless of the type of other screens being displayed, wherein the home shopping advertisement terminal 300 is connected to the central server 100 online. In the case of the mode, the monitoring unit 344 is a block diagram of a device that monitors whether or not the contract contents agreed upon at the time of membership registration by a predetermined time interval.

Hereinafter, the operation of the home shopping commercial terminal device according to the present invention configured as described above will be described in detail with the flow of FIG. 4 which is an embodiment to which the home shopping commercial method according to the present invention is applied.

Home shopping commercial terminal device 300 according to the present invention, by connecting a set-top box that supports the Internet to the existing TV can easily obtain not only Internet data search, but also e-mail, and various life information Internet-enabled terminal devices, such as Internet TV (Web TV) or PC, which are one of the latest high-tech information devices, are applied. In the present embodiment, this will be applied first to a PC, and the PC is dedicated to the Internet for accessing the Internet network. Assume that a line or modem is attached.

While the viewer accesses the Internet network through an Internet dedicated line or a modem using a key pad or a mouse key corresponding to the key input unit 310, and performs web surfing on the connected Internet network, a specific home shopping advertisement If you visit the homepage and want to become a member, the viewer will join in the order specified and promise to comply with the contract.

At this time, the viewer identification information input by the viewer, for example, a member ID, name, address, phone number, email address, etc., is the home shopping advertisement through the corresponding central server 100 that operates the home shopping advertisement homepage. Stored in the data database server 200 and at the same time stored in the memory unit 350, the advertising bar (Bar) to be advertised home shopping read from the home shopping advertising data database server 200 at the request of the central server 100 Alternatively, home shopping advertisement data and programs such as moving picture data, broadcast schedule timetable, advertiser information, and the like are also stored in the memory unit 350 in the PC (not shown) via the central server 100. The home shopping advertisement data stored as described above also includes a unique product identification number for the home shopping advertisement.

In addition, the memory unit 350 stores the reference environment information corresponding to the contract details that the viewer has committed to membership.

The reason for storing the reference environmental information as described above is as follows. When the viewer joins the membership, the user should watch the advertisement image displayed as a video on the screen of the PC using the present invention according to the contract, and the advertisement through the Internet usage fee or other benefits, for example, the free provision of the PC, etc. You will be paid for the city hall. The viewer is obliged to display a home shopping commercial while power is applied to the PC, that is, while the PC is in use. To enforce this obligation, the control unit 340 displays when the viewer violates the duty. The warning message can be displayed through the unit 330, and further, the membership of the viewer can be terminated. Therefore, the reference environment information corresponding to the contract contents is stored when the viewer registers, and the actual environment information of the PC which is executed later is detected, and the reference environment information and the detected actual environment information are compared, whereby To monitor compliance.

In detail, the violation is described. First, although the advertisement program (programs for operating home shopping advertisement data such as environment files or executable files) received from the home shopping advertisement homepage operation server at the time of registration is set to be impossible to delete, If deleted according to the operation of the second PC, even though the power to the home shopping advertising screen is not output, when the third membership registration, stored viewer identification information (for example, ID (ID)) is the central server The case is different from the recognition information of the member registered in (100), there may be a number of other things, the above-described information is provided as a notification content when the viewer performs member registration.

Meanwhile, as shown in FIG. 4, when the viewer applies power to the PC by using the power input button provided in the key input unit 310 or a predetermined region of the PC (S100), the controller 340 may be configured to perform the above operation. The driving system stored in the memory unit 350 is loaded to initialize the entire system (S101).

In addition, the control unit 340 executes the advertisement program stored in the memory unit 350 (S102), and the home shopping advertisement screen generated using the home shopping advertisement data stored in the memory unit 350 is the viewer terminal. To be displayed on the screen of the PC. That is, the home shopping advertisement screen is displayed on the screen of the PC in the 'offline mode' in which the PC is turned on and the PC and the central server 100 are not connected online in the initial state.

Offline mode

By the advertisement program executed as described above, the controller 340 reads the advertisement data stored in the memory unit 350 and processes the read advertisement data (S103), and then displays the processed advertisement data. The control unit 330 is displayed to the home shopping advertising screen (S104).

The characteristics of the advertisement screen displayed as this is the advertisement distributed by the operator who operates the home shopping advertisement homepage to the registered viewers after receiving an advertisement request from several advertisers, and the capacity of the advertisement screen should be stored in the memory of the PC. And is displayed repeatedly.

The controller 340 controls the display of the advertisement screen currently being displayed. The operation of the display control mode S200 performed at this time will be described with reference to the flowchart shown in FIG. 6.

While the home shopping advertisement data is displayed at an arbitrary position on the screen, when the viewer inputs a key for moving the position of the home shopping advertisement screen being displayed by using the key input unit 310 (S201), the position in the control unit 340 The controller 341 first detects a position value of the home shopping advertisement screen before key input (S202), and then detects a moving value keyed by the viewer (S203), and then detects the detected value before the key input advertisement screen. The position value is converted by the detected movement value (S204). When the compensated position value is detected as described above, the controller 340 displays the advertisement screen being displayed to have the compensated position value detected as described above.

Regardless of whether the viewer inputs a key for moving the position of the advertisement screen, the area controller 342 of the controller 340 detects the position value of the advertisement screen currently being displayed (S205) and the detected position value is displayed in the display unit ( It is checked whether or not it is included in the displayable area on the monitor of 330. To this end, the area controller 342 detects the position value of the displayable region (S206), and then checks whether the position value of the detected advertisement screen is included in the position value of the detected displayable region (S207). ). As a result of the check, if the advertisement screen currently being displayed is not included in the displayable area, the position value of the advertisement screen is adjusted to be included in the displayable area (S208), and the area controller 342 adjusts as described above. The display unit 330 is area controlled so that the advertisement screen is displayed by the location data.

If the detected position value of the advertisement screen is included in the position value of the displayable region (S207), the display control unit 343 in the controller 340 detects the position value of the advertisement screen currently being displayed (S209). After detecting the position data of the other screen region being executed (S210), the detected position data is compared with the position data of the home shopping advertisement screen region currently being displayed, and the overlapping region is detected (S211). Thus, by controlling the display unit 330 so that image data of another screen located in the overlapped area is not displayed (S212), the home shopping advertisement screen is displayed on the top regardless of the other screen being executed so that the viewer can perform some work. Even if you do, you will always watch the home shopping advertising screen.

After the display control operation was performed by the position controller 341, the region controller 342, and the display controller 343 of the controller 340 and returned to FIG. 4, the viewer who was watching the advertisement screen being displayed is displayed. Selects a predetermined advertisement screen using the key input unit 310 (S105), the controller 340 executes an advertisement program stored in the memory unit 350 to execute the central server 100 through the Internet network. And the viewer ID (ID) among the viewer recognition information stored in the memory unit 350 in the central server 100 connected and connected in this way. The product unique number which is the advertisement data corresponding to the selected advertisement screen stored in the memory 350 is transmitted (S107). The central server 100 stores the transmitted viewer ID and the product unique number in association with the home shopping advertisement data database server 200, whereby the viewer orders the desired product by simply clicking the advertisement screen. (S108) When the advertisement screen is clicked, the homepage associated with the selected product is executed and the search time can be saved as much as compared to the prior art, in which the desired product has to be found again within the executed homepage. Of course, since this process is a process of booking an order, the viewer can later check the list of products reserved for the order, and the viewer who has confirmed the list of ordered products can add or delete a desired list among them.

When the viewer inputs a key for requesting a real-time advertisement screen using the key input unit 310 in the above-described process, the advertisement data previously stored in the memory unit 350 is repeatedly displayed on the home shopping advertisement screen (S109). The advertisement screen is displayed in the 'online mode' connected to the central server 100, and the operation in the online mode will be described with reference to FIG.

Online mode

As shown in FIG. 5, when the viewer inputs a key for requesting a real-time advertisement screen by using the key input unit 310, the control unit 340 stores the advertisement program stored in the memory unit 350. The PC and the central server may be executed by executing {the advertising program executed to provide the advertisement data stored in the memory unit 350 as an advertisement screen includes a program supporting an online connection with the central server 100}. 100) to make an online connection (S300). Subsequently, a viewer ID (ID), which is viewer identification information stored in the memory unit 350 by key input at the time of membership registration of the viewer, is read out, and the read viewer ID is modulated by the data transmission / reception unit 320 and then the Internet. The connection is transmitted to the central server 100 connected through the network (S301).

The central server 100 compares the viewer ID transmitted from the PC with a member ID among member recognition information previously stored in the home shopping advertisement material database server 200 to connect the connected ID. The viewer goes through a process of confirming whether the member has performed the membership registration procedure.

When it is confirmed that the viewer is a member through the member authentication process, the central server 100 first receives a real-time broadcasting schedule timetable from the home shopping advertisement data database server 200, and based on the received broadcasting schedule timetable, The real-time home shopping advertisement data corresponding to the time point is requested to be read from the home shopping advertisement data database server 200. The home shopping advertisement data read by the request also includes the product number of the product to be advertised home shopping.

The read advertisement data and the advertisement program are demodulated after reception into the PC by the data transmission / reception unit 320 (S305), and the control unit 340 executes the demodulated real-time advertisement program (S306), thereby receiving the demodulated data. The home shopping advertisement data is signal-processed into an advertisement bar, that is, image data and text data corresponding to a banner advertisement or a video advertisement (S307) and displayed on the screen by the display unit 330 (S308). The display state of the displayed advertisement screen is controlled by the entire processes S201 to S212 of the display control mode S200 of FIG. 6 as described above.

During the operation as described above, the timer unit 360 detects a time for displaying the real-time advertisement screen (S309), and the memory unit 350 updates and stores the display time detected as described above under the control of the controller 340. The monitoring unit 344 in the control unit 340 checks whether the stored display time is a predetermined time (for example, T = 10 minutes) (S310), and when the display time is 10 minutes, the viewer When signing up, the contract details will be monitored.

The monitoring unit 344 of the control unit 340, the contract details "the viewer should not delete the environment file and the execution file for the home shopping advertising screen is displayed among the home shopping advertising data stored in the memory unit 350. (The same meaning as 'must exist'), the reference environment information having the form of bit data corresponding to 'the environment file and the executable file exists' is read from the memory unit 350, and the read out is performed. The standard environment information is compared with the actual environment information corresponding to the existence of environment files and executable files in the current PC. That is, the actual environment information has the same value as the read standard environment information when the environment file and the executable file exist in the current PC, and the environment file and the executable file when the environment file and the executable file are deleted by the viewer in the current PC. It has a different value from the reference environmental information. Subsequently, the monitoring unit 344 of the control unit 340 transmits the monitoring control data corresponding to the comparison result to the central server 100, whereby the central server 100 determines whether the viewer is performing the contract contents. (S311, S312).

Similarly, if the contract is "the home shopping advertisement data should be displayed on the screen while the power is supplied to the PC", the monitoring unit 344 of the controller 340 corresponds to the "home shopping advertisement screen is displayed". Read the reference environment information in the form of bit data from the memory unit 350, and compare the read reference environment information with actual environment information indicating whether a home shopping advertisement screen is currently displayed on a PC, By transmitting the monitoring control data corresponding to the comparison result to the central server 100, the central server 100 is notified whether or not the viewer is performing the contract contents (S313 and S314). That is, when the central server 100 determines that the environment file and the execution file have been deleted or the home shopping advertisement screen is not outputted from the monitoring control data transmitted in this way, the data transmission / reception unit 320 transmits the same. By sending the corresponding termination data, to allow the viewer to recognize the warning facts or delete the viewer identification number stored in the memory unit 350 and home shopping advertising material database server (200) (S315) no longer connected to the central server By not allowing them to terminate their membership in the viewer.

While the real-time home shopping advertisement screen is being displayed, when a viewer inputs a key for selecting a predetermined advertisement screen (S316), the controller 340 receives and demodulates the unique number of the product corresponding to the selected designated screen. After detecting among the advertisement data, the unique number of the detected product is modulated by the data transmission / reception unit 320 and then transmitted to the central server 100 through the Internet network (S317). The central server 100 stores the previously received viewer ID and the received product unique number in association with the home shopping advertisement data database server 200 when the first connection to the online mode is performed so that the order reservation operation is performed. In operation S318, when data for requesting display time is input from the central server 100 through the data transmission / reception unit 320 (S319), the controller 340 is updated and stored in the memory unit 350. By modulating the display time by the data transmission / reception unit 320 and transmitting it to the central server 100 (S320), the central server 100 pays a price corresponding to the display time of viewing the real-time advertisement screen in the online mode. Be given to the viewer. When the viewer inputs a key for canceling the real-time advertisement screen using the key input unit 310 in the above-described process of displaying the real-time home shopping advertisement screen received from the central server 100 by the viewer's request (S321). The control unit 340 controls the connection with the central server 100 to be terminated and performs operations S102 to S199 in 'offline mode'.

The above-described operation relates to an embodiment in which only a home shopping advertisement screen is displayed on a PC when a viewer subscribes to a general home shopping advertisement homepage, and in another embodiment in which a web TV screen is additionally displayed on the home shopping advertisement screen. Only parts different from the above-described operation will be described with reference to FIGS. 4 to 6.

Viewers visit the web TV home shopping advertisement homepage (e.g., Petu Telecom Co., Ltd.) which broadcasts web TV-related videos on the home shopping advertisement screen through a PC connected to the Internet network, and comply with the contract. If you promise to join the member, the media stream server (media stream server) corresponding to the central server 100, a server for operating the home screen TV home shopping advertisement homepage advertising web server of the above-described embodiment ( A plurality of advertising data and advertising program is read from the management database server corresponding to the 200, and the data transmission and reception unit 320 receives and demodulates the read plurality of advertising data and advertising program from the media stream server. This is stored in the memory unit 350, and the viewer applies power to the PC using the key input unit 310. (S100), and performs the operation at through the same procedure as in the previous embodiment (S101~S103), and displayed by the screen a set of ads is repeated (S104) a display mode (S200).

When the viewer requests the real-time advertisement screen (S109) through the same process as the previous embodiment (S105 to S108), the controller 340 controls the PC to be connected to the media stream server (S300). Subsequently, the controller 340 executes the previously stored advertisement program and controls the log-in window to be displayed on the screen (S302). In the above embodiment in which only the real-time advertisement screen is displayed, the viewer identification number stored in the memory unit 350 is transmitted to the central server 100 while being connected to the central server 100. The viewer ID, which is viewer identification information, is input through the login window executed as described above (S303), and the inputted viewer ID is transmitted to the media stream server corresponding to the central server 100 (S304). Allow the action to be performed. After the member authentication operation, the data transmission / reception unit 320 receives and demodulates the media stream data including the real-time advertisement data and the web TV client program from the media stream server (S305), and then the control unit 340 demodulates the demodulated data. By executing the web TV client program (S306), as shown in FIG. 7, the web TV screen is additionally displayed on the home shopping advertisement screen (S307 and S308). Subsequent operations are the same as in the previous embodiment, and the operations S100 to S109 and S300 to S321 are repeatedly performed until the viewer turns off the power (S119 and S399).

For reference, the home shopping advertisement screen may be provided with a screen for providing information or video other than the web TV screen, and viewers may add real-time information (stock, exchange rate, weather, By signing up for a homepage that offers job openings / jobs, etc. or videos (music videos, Internet comics, etc.), the home shopping advertisement screen can be provided with a screen displaying information or images desired by the user.

In the above, the present invention has been described with reference to specific preferred embodiments, but the present invention is not limited to the above-described embodiments, and the present invention has ordinary knowledge in the technical field to which the present invention belongs without departing from the gist of the present invention. Various changes and modifications can be made by the person, which is obvious to fall within the technical scope of the present invention.

In the home shopping commercial terminal device, the method, and the recording medium according to the present invention constituted and configured as described above, the terminal device is connected to a server when the viewer is powered on (online or offline). The home shopping advertisement screen received from the server is displayed, and if the viewer wants the real time home shopping advertisement screen, the real time home shopping advertisement screen is displayed as well as the real time home shopping advertisement screen is displayed on the web TV screen. In order to maximize the time, the advertisement effect is doubled, and when the viewer selects the advertisement screen that they want to order, additional key input or execution process of the home shopping advertisement homepage and separate search for the desired product advertisement on the executed home shopping advertisement homepage By avoiding the search process, it is a very efficient invention that enables the reservation of orders by viewers to be executed more quickly and effectively.

Claims (68)

delete A terminal device that a viewer registers with a specific server connected to an internet network, receives home shopping advertisement data for advertising one or more products from the server, and displays the same on a screen. The terminal apparatus displays a home shopping advertisement screen when the power is turned on by the viewer, and when the predetermined home shopping advertisement screen is selected by the viewer, the viewer does not need to search for a product corresponding thereto. I can make an order reservation, The terminal device includes a storage means for storing a home shopping advertisement program received from the server and a plurality of home shopping advertisement data; And And a control means for controlling a product corresponding to the selected home shopping advertisement screen to be reserved for the viewer in association with a key input for selecting a predetermined home shopping advertisement screen. The method of claim 2, wherein the terminal device, Data transmitting / receiving means for demodulating the home shopping advertisement data and the advertisement program, and modulating the input data into a corresponding data stream and transmitting the same to the server; Display means for displaying the stored home shopping advertisement data on an advertisement screen; And Home shopping commercial broadcasting terminal comprising a key input means that is input by the viewer. The method of claim 2, wherein the control means, The home shopping advertising terminal device characterized in that the control to display the real-time home shopping advertising data received from the server when the key input request for the real-time advertising screen by the viewer. The method of claim 4, wherein The storage means further stores viewer identification information set when the viewer registers. And the control means controls the stored viewer recognition information to be transmitted to the server when a viewer inputs a key requesting a real-time advertisement screen. The method of claim 2 or 3, The home shopping advertising data is characterized in that it includes image data, text data associated with the product and the product unique number corresponding thereto, The control means controls to transmit a product unique number stored in correspondence with a selected advertisement screen among the stored home shopping advertisement data and pre-stored viewer identification information to the server when a viewer inputs a key for selecting a predetermined home shopping advertisement screen. Home shopping commercial terminal device characterized in that. The method of claim 4, wherein The home shopping advertising data is characterized in that it includes image data, text data associated with the product and the product unique number corresponding thereto, The control means controls to transmit the product unique number stored in correspondence with the selected advertisement screen among the stored home shopping advertisement data to the server when a key of a viewer who selects a predetermined home shopping advertisement screen is transmitted to the server. Home shopping commercial terminal device characterized in that the control to be selectively transmitted to the server. The method of claim 2, wherein the control means, At the time of key input to move the displayed home shopping advertisement screen, the home shopping commercial further comprising a position control unit for controlling the movement of the position of the displayed home shopping advertisement screen based on the key input movement value Terminal device. The method of claim 4, wherein the control means, At the time of key input to move the displayed home shopping advertisement screen, the home shopping commercial further comprising a position control unit for controlling the movement of the position of the displayed home shopping advertisement screen based on the key input movement value Terminal device. The method according to any one of claims 2, 3, 4, 8, and 9, And the control means further comprises an area controller which controls the currently displayed home shopping advertisement screen to be within a displayable area. The method according to any one of claims 2 to 4, And the control means further comprises a display control unit for controlling the displayed home shopping advertisement screen to be displayed on the top irrespective of the type of the other screen being displayed. The method according to claim 2 or 4, The storage means, when the viewer registers, further stores the fixed reference environmental information in relation to the contract details, The control means variably sets the actual environmental information according to whether the viewer complies with the contract contents, and the monitoring control data corresponding to whether the reference environmental information and the actual environmental information are the same is transmitted to the specific server. Home shopping commercial terminal device characterized in that the control to be transmitted. The method of claim 12, The reference environment information stored in the storage means is bit data set corresponding to an environment file and an execution file among the received home shopping advertisement programs. The actual environment information is set equal to the bit data when an environment file and an execution file exist among the received home shopping advertisement programs in the storage means, and the environment file and the execution file do not exist in the storage means. And the bit data is set differently from the home shopping advertising terminal device. The method of claim 12, The reference environment information is bit data set corresponding to the case where the home shopping advertisement data is output on the screen. The actual environment information is set to be the same as the bit data when the home shopping advertisement data is outputted on the screen, and is set differently from the bit data when the home shopping advertisement data is not displayed on the screen. Terminal device. The method of claim 12, It further comprises a timer for detecting the display time of the home shopping advertising data, The control means repeatedly performs a control operation based on the variable setting of the actual environmental information and the transmission of monitoring control data corresponding to whether the reference environmental information and the actual environmental information are identical based on the detected display time. Home shopping commercial terminal device characterized in that. The method of claim 13, It further comprises a timer for detecting the display time of the home shopping advertising data, The control means repeatedly performs a control operation based on the variable setting of the actual environmental information and the transmission of monitoring control data corresponding to whether the reference environmental information and the actual environmental information are identical based on the detected display time. Home shopping commercial terminal device characterized in that. The method of claim 14, It further comprises a timer for detecting the display time of the home shopping advertising data, The control means repeatedly performs a control operation based on the variable setting of the actual environmental information and the transmission of monitoring control data corresponding to whether the reference environmental information and the actual environmental information are identical based on the detected display time. Home shopping commercial terminal device characterized in that. The method of claim 12, wherein the control means, And upon receipt of the termination data for canceling the viewer's membership from the server based on the transmitted control data for monitoring, deleting the viewer recognition information stored in the storage means. The method of claim 13, wherein the control means, And upon receipt of the termination data for canceling the viewer's membership from the server based on the transmitted control data for monitoring, deleting the viewer recognition information stored in the storage means. The method of claim 14, wherein the control means, And upon receipt of the termination data for canceling the viewer's membership from the server based on the transmitted control data for monitoring, deleting the viewer recognition information stored in the storage means. The method according to any one of claims 2 to 4, Further comprising a timer for detecting the display time of the home shopping advertising data, The storage means updates and stores the detected display time, And the control means controls the stored display time to be transmitted to the server. The method of claim 4, wherein The displayed home shopping advertisement screen is a home shopping advertisement terminal, characterized in that it comprises a Web (TV) TV (TV) screen. The method of claim 22, And the server is a media stream server, and the received real-time home shopping advertisement data and the advertisement program are media stream data and a web TV client program, respectively. The method of claim 23, wherein the control means, In response to a key input requesting a real-time advertisement screen by the viewer, the stored advertisement program is executed to control a login window for member authentication to be displayed on the screen, and viewer identification information input by the viewer through the login window is displayed on the server. Home shopping commercial terminal device characterized in that the control to be transmitted to. delete A method for a viewer to join a specific server connected to an internet network and receive home shopping advertisement data for advertising one or more products from the server, and displaying the same on a screen. When the power is turned on, the home shopping advertisement data previously received and stored from the specific server is displayed on the screen, and when the displayed home shopping advertisement screen is selected, the product corresponding to the selected home shopping advertisement screen is reserved for the viewer to order. A first step of storing a home shopping advertisement program and a plurality of advertisement data received and demodulated from the specific server when a viewer registers; A second step of turning on by applying power; A third step of displaying the stored advertisement data and advertisement program on a screen; And And a fourth step of controlling a product corresponding to the selected home shopping advertisement screen to be reserved to the viewer when the key is input to select the displayed specific home shopping advertisement screen. The method of claim 26, wherein the third step, Step 3-1 of requesting reception of real-time home shopping advertisement data from the specific server; And And a third step of displaying the home shopping advertisement data received from the specific server on the screen after the reception request. The method of claim 27, wherein step 3-1 comprises: And a step 3-1-1 of transmitting previously stored viewer identification information to the specific server when the viewer registers. The method of claim 26, In the first step, each product unique number corresponding to home shopping advertisement data received from the specific server is further received and stored. In the fourth step, when the key is input, a product unique number corresponding to the selected specific home shopping advertisement screen and viewer identification information stored when the user registers as a member is transmitted to the specific server. Home shopping commercial method characterized in that it further comprises. The method of claim 27, In the first step, each product unique number corresponding to home shopping advertisement data received from the specific server is further received and stored. The fourth step may further include a step 4-2 of controlling a product unique number corresponding to the selected specific home shopping advertisement screen to be transmitted to the specific server when the key is input. . The method of claim 26, wherein the third step, A third step of detecting an initial position value of the displayed home shopping advertisement screen before a key input when a viewer inputs a key requesting a movement of the displayed home shopping advertisement screen; Checking steps 3-4 of the moving value input by the viewer; And And converting the detected initial position value by the identified movement value to display home shopping advertisement data on a screen. The method of claim 27, wherein the step 3-2, A step 3-2-1 of detecting an initial position value of the displayed home shopping advertisement screen before the key input, when a viewer inputs a key requesting a movement of the displayed home shopping advertisement screen; A step 3-2-2 of checking a movement value keyed by the viewer; And And converting the detected initial position value by the identified movement value to display home shopping advertisement data on a screen. The method according to any one of claims 25, 26, 27, 31, 32, Step 3-2-4 of detecting a position value of the currently displayed home shopping advertisement screen; Step 3-2-5 of comparing the detected position value with a position value of a displayable region on a screen; And And a step 3-2-6 of displaying home shopping advertisement data on the screen by variably adjusting the position value of the displayed home shopping advertisement screen within the displayable area according to the comparison result. Broadcast method. The method according to any one of claims 25 to 27, And the displayed advertising screen is controlled to be displayed on top of the other screen currently being displayed. The method of claim 27, And a fifth step of monitoring whether the viewer is performing the contract contents contracted at the time of membership registration. The method of claim 35, wherein the fifth step, Step 5-1 of checking whether or not there is an environment program and an execution program among the home shopping advertisement programs previously received and stored when the viewer registers; Step 5-2 of transmitting the monitoring control data corresponding to the check result to the specific server; And And when the cancellation data is received from the specific server based on the transmitted monitoring control data, step 5-3 of deleting the viewer identification information previously stored when the viewer registers. Broadcast method. The method of claim 35, wherein the fifth step, A fifth step of checking whether the home shopping advertisement data previously received and stored when the viewer registers is displayed on the screen; A fifth step of transmitting the monitoring control data corresponding to the verification result to the specific server; And And when the cancellation data is received from the specific server on the basis of the transmitted control data for monitoring, a step 5-6 of deleting the viewer identification information which is preset and stored when the user registers for the home shopping. Broadcast method. 38. The method of claim 36 or 37, Further comprising the fifth step of detecting the display time of the home shopping advertising data, The checking, transmitting and deleting of the home shopping advertisement method may be repeated based on the detected display time in predetermined time units. The method of claim 28, And a sixth step of monitoring whether the viewer is performing the contract contents contracted at the time of membership registration. The method of claim 39, wherein the sixth step, Step 6-1 checking whether there is an environment program and an execution program among the home shopping advertisement programs received and demodulated from the specific server; Step 6-2 of transmitting the monitoring control data corresponding to the confirmation result to the specific server; And And when the cancellation data is received from the specific server based on the transmitted control data, the home shopping advertisement comprises a step 6-3 of deleting the viewer identification information previously stored when the viewer registers. Broadcast method. The method of claim 39, wherein the sixth step, Checking whether the home shopping advertisement data received and demodulated from the specific server is displayed on the screen; Step 6-5 of transmitting the monitoring control data corresponding to the confirmation result to the specific server; And And, when cancellation data is received from the specific server based on the transmitted control data, a sixth to sixth step of deleting the viewer identification information which is previously stored when the user registers. Broadcast method. 42. The method of claim 40 or 41 wherein Further comprising the sixth to seventh step of detecting the display time of the home shopping advertising data, The checking, transmitting and deleting of the home shopping advertisement method may be repeated based on the detected display time in predetermined time units. The method according to any one of claims 26 to 28, And a seventh step of updating and storing the display time of the home shopping advertisement data and transmitting it to the specific server. The method of claim 27, The home shopping advertising screen is displayed, the home shopping advertising method comprising a Web (TV) TV. The method of claim 44, The particular server the viewer subscribes to is a media stream server, and the real-time advertisement data and the advertisement program received from the media stream server are media stream data and a web TV client program, respectively. Home shopping commercial method. 46. The method of claim 27 or 45, wherein step 3-2 comprises: Executing a stored home shopping advertisement program to display a login screen; And And transmitting the viewer recognition information input by the viewer to the server on the displayed login screen. delete In a recording medium in which a viewer subscribes to a specific server connected to the Internet network, receives home shopping advertisement data for advertising one or more products from the server, and records a program source for displaying on a screen. When the power is turned on, the home shopping advertisement data previously received and stored from the specific server is displayed on the screen, and when the displayed home shopping advertisement screen is selected, the product corresponding to the selected home shopping advertisement screen is reserved for the viewer to order. A first process of storing a home shopping advertisement program and a plurality of advertisement data received and demodulated from the specific server when a viewer registers; A second process of turning on by applying power; A third process of displaying the stored advertisement data and advertisement program on a screen; And And a fourth process of controlling a product corresponding to the selected home shopping advertisement screen to be ordered to a viewer when the key is input to select the displayed specific home shopping advertisement screen. The method of claim 48, wherein the third process, A 3-1 process of requesting the specific server to receive real-time home shopping advertisement data; And And a third process for displaying the home shopping advertisement data received from the specific server on the screen after the reception request. The process of claim 49, wherein the 3-1 process comprises: And a 3-1-1 process for transmitting previously stored viewer identification information to the specific server when the viewer registers. The method of claim 48, In the first process, each product unique number corresponding to home shopping advertisement data received from the specific server is further received and stored. The fourth process may include a fourth process for controlling a product identification number corresponding to the selected specific home shopping advertisement screen and viewer identification information stored when the user registers as a member to be transmitted to the specific server when the key is input. The recording medium recording the home shopping commercial program source further comprising. The method of claim 49, In the first process, each product unique number corresponding to the home shopping advertisement data received from the specific server is further received and stored, The fourth process may further include a 4-2 process of controlling a product identification number corresponding to the selected specific home shopping advertisement screen to be transmitted to the specific server when the key is input. Recording medium recording the. The method of claim 48, wherein the third process, A third-3 process of detecting an initial position value of the displayed home shopping advertisement screen before a key input when a viewer inputs a key requesting a movement of the displayed home shopping advertisement screen; A third to fourth process of confirming a movement value keyed by the viewer; And And a third process of converting the detected initial position value by the identified movement value to display home shopping advertisement data on a screen. The process of claim 49, wherein the 3-2 process comprises: A 3-2-1 process of detecting an initial position value of the displayed home shopping advertisement screen before the key input, when a viewer inputs a key requesting a movement of the displayed home shopping advertisement screen; A third-2-2 process for confirming a movement value keyed in by the viewer; And And a 3-2-3 process of converting the detected initial position value by the identified movement value to display home shopping advertisement data on a screen. The method according to any one of claims 47, 48, 49, 53, 54, A third-2-4 process of detecting a position value of the currently displayed home shopping advertisement screen; A third-2-5 process for comparing the detected position value with a position value of a displayable region on a screen; And And a third-2-6 process of variably adjusting a position value of the displayed home shopping advertisement screen into the displayable area and displaying home shopping advertisement data on the screen according to the comparison result. Recording medium recording program source. The method according to any one of claims 47 to 49, And a recording medium recording a home shopping advertisement program source, wherein the displayed advertisement screen is controlled to be displayed on top of the other screen being displayed. The method of claim 49, And a fifth process for monitoring whether or not the viewer is performing the contract contents contracted at the time of membership registration. The method of claim 57, wherein the fifth process, A 5-1 process of checking whether there is an environment program and an execution program among the home shopping advertisement programs previously received and stored when the viewer registers; A 5-2 process of transmitting monitoring control data corresponding to the confirmation result to the specific server; And And a fifth process for deleting the viewer identification information previously stored when the subscriber registers, when the termination data is received from the specific server based on the transmitted control data for monitoring. Recording medium recording program source. The method of claim 57, wherein the fifth process, A fifth step of checking whether or not the home shopping advertisement data previously received and stored when the viewer registers is displayed on the screen; A fifth to fifth process of transmitting monitoring control data corresponding to the verification result to the specific server; And And the fifth to sixth processes of deleting the viewer identification information which is previously stored when the subscriber registers when the termination data is received from the specific server based on the transmitted monitoring control data. Recording medium recording program source. The method of claim 58 or 59, It further comprises a fifth process to detect the display time of the home shopping advertising data, And the checking, transmitting and deleting process is repeatedly performed in predetermined time units based on the detected display time. 51. The method of claim 50, And a sixth process for monitoring whether or not the viewer is performing the contract contents contracted at the time of membership registration. The method of claim 61, wherein the sixth process, A 6-1 process of checking whether there is an environment program and an execution program among the home shopping advertisement programs received and demodulated from the specific server; A 6-2 process of transmitting monitoring data corresponding to the result of confirmation to the specific server; And And a sixth process to delete the viewer identification information which is previously stored when the subscriber registers when the termination data is received from the specific server based on the transmitted control data for monitoring. Recording medium recording program source. The method of claim 61, wherein the sixth process, A sixth to fourth process of checking whether the home shopping advertisement data received and demodulated from the specific server is displayed on the screen; A sixth to fifth process of transmitting monitoring control data corresponding to the verification result to the specific server; And And a sixth to sixth process of deleting the viewer identification information previously stored when the subscriber registers, when the termination data is received from the specific server based on the transmitted control data for monitoring. Recording medium recording program source. 64. The method of claim 62 or 63, Further comprising a sixth to seventh process for detecting the display time of the home shopping advertising data, And the checking, transmitting and deleting process is repeatedly performed in predetermined time units based on the detected display time. The method according to any one of claims 48 to 50, And a seventh process of updating and storing the display time of the home shopping advertisement data and transmitting the stored data to the specific server. The method of claim 49, The displayed home shopping advertisement screen is a recording medium recording a home shopping advertisement program source, characterized in that it comprises a Web (TV) TV screen. The method of claim 66, The particular server the viewer subscribes to is a media stream server, and the real-time advertisement data and the advertisement program received from the media stream server are media stream data and a web TV client program, respectively. Recording medium recording the source of the home shopping commercial program. 68. The process of claim 49 or 67 wherein the third-2 process comprises: A 3-2-7 process of executing the stored home shopping advertisement program and displaying a login screen; And And a 3-2-8 process of transmitting the viewer identification information input by the viewer to the server on the displayed login screen.