JPH11250139A - Product information provision method - Google Patents

Abstract

(57) [Summary] [Problem] In an Internet shopping system, a user who accesses a cyber mall for the first time is
Provide product information according to regional characteristics. When a user accesses an electronic mall for the first time, a server computer searches a domain table with a domain server name to which a transaction personal computer belongs,
Identify the residence area of the user of the transaction PC. By referring to the regional sales record DB, the commodity information is selected in the specified region in order from the commodity having the largest actual sales value and sales value, and the information is provided to the trader's personal computer.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an Internet shopping system for selling goods on the Internet, which provides goods information according to the area where the trader resides and promotes the sales of the goods to the trader.

[0002]

2. Description of the Related Art With the explosive spread of the Internet,
2. Description of the Related Art Virtual shops (electronic malls) for realizing product catalog display, product ordering, and online payment using www technology on the Internet have been activated. Software that makes it easy to build an electronic mall has also appeared. For example, Hitachi, Ltd. has announced software for the "Mall Server for Hitachi Commerce Solution Products," and Microsoft has announced software for the "Merchant Server."

[0003] Customer marketing in the Internet based www technology has been changed from mass marketing to one-off.
With the focus on two-one marketing, individualized products, advertisements,
Providing services is improving customer satisfaction with products and electronic malls, increasing the repeat rate and purchase frequency, and increasing sales.

[0004]

In the above-mentioned prior art, the focus is on marketing to repeat customers, and no consideration is given to customers who access the electronic mall for the first time.

[0005] The present invention is to provide, to a customer who has accessed a cyber mall for the first time, not uniform information to all customers but information according to the characteristics of the area to which the customer has accessed. It is an object.

[0006]

In order to achieve the above object, according to the present invention, a product code is stored on a server computer.
A product information DB that defines product names, a domain table that defines the location of each domain, a region-specific sales result DB that arranges product codes in descending order of sales results for each region, and accumulates daily sales information for each product To have a sales record file. When the server computer is accessed from the transaction personal computer via the Internet, the server computer acquires the name of the domain server to which the transaction personal computer belongs. The server computer determines the location of the domain based on the acquired domain name,
Identify the access area of the trading PC. Further, the server computer acquires the product information in the specified area in order from the product with the largest sales number and the sales amount, and transmits the product information to the accessed business partner personal computer.

[0007]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS One embodiment of the present invention will be described with reference to FIGS.

FIG. 1 is a schematic diagram of a product information providing system of the Internet shopping system.

FIG. 2 shows an example of a product information DB, a domain table, a sales record DB by region, a record layout of a sales record file, and one embodiment required for the present invention. FIG.
5 is a processing flow executed in the server computer according to the present invention.

The present invention comprises a server computer 30 and a storage device 40 as shown in FIG.
On the top, the product information DB 401 and the domain table 402
・ Sales results DB403 by region ・ Sales results file 404
Is stored. In addition, as a configuration for realizing Internet shopping, an unspecified number of trader personal computers 1
0, the trader personal computer 20, the domain server A11 to which the trader personal computer 10 is connected, and the trader personal computer 20.
Connected to the domain server B21, the Internet 5 between the domain server A11 and the server computer 30.
0, the Internet 60 between the domain server B21 and the server computer 30 exists.

The server computer 30 used in the present invention
The above various files will be described with reference to one embodiment of FIG. The product information DB 401 stores a product code 4011
It is composed of a product name 4012, a product classification code 4013, a product classification name 4014, image information 4015, and a product description 4016, and is used to specify a product for sale. The domain table 402 includes a domain name 4021, a kanji name 4022, and a region code 4023, and is used to specify a region where a domain exists. The regional sales record DB is regional code 4031 and sales class 4032.
It is composed of a product classification code 4033 and a product code 4034, and is used to specify a product having a large product sales record in the corresponding area. Sales classes 4032 are set in order from the one with the highest product sales record (for example, 1, 2, 3,
Ascending order). The sales record file 404 includes a sales date 4041, a product code 4042, and a sales area code 4
It is composed of 043, quantity 4044, and amount 4045, and stores sales information in the Internet shopping system. The sales record file 403 is generated by, for example, totalizing the sales record file 404 in ascending order of the quantity 4044 or in descending order of the amount 4045.

The processing executed in the server computer 30 in the present invention will be described with reference to FIG.

[0013] From the trader's personal computer 10 to the domain server A
When an access to the server computer 30 occurs via the Internet 50 through the Internet 11, the server computer 30 acquires the domain name of the domain server A11. At this time, it is assumed that the user of the trader's personal computer 10 has designated the product category that he / she wants to search.

Referring to the domain table 402 using the acquired domain name, the domain name
21 to obtain the area code 4023.

The area code 4023 limits the access area of the user of the transaction personal computer 10.

[0016] Regional code 4023 and trader's personal computer 10
The sales result DB 403 by region is referred to by using the product classification specified by the user. Area code 40 that matches the conditions
23 and the product classification code 4033, the sales class 40
32, and obtains the product codes 4034 in ascending order of the contents indicated by the sales class 4032, for example.

The product information DB 401 is referenced using the obtained product code 4034. A product name 4012 and a product classification code 40 are obtained from the product code 4011 that matches the conditions.
13, the product classification name 4014, the image information 4015, and the product description 4016 are acquired and embedded in the information providing page data.

An information providing page is transmitted to the trader's personal computer 10 via the Internet 50 and the domain server A11. In the trader's personal computer 10, the information providing means 101 displays information providing page data on a screen.

From the trader's personal computer 20 to the domain server B
When the access to the server computer 30 occurs via the Internet 60 through the Internet 21, the same processing as in the above example is performed, and the merchandise information corresponding to the access area where the domain server B 21 is located is provided to the transaction personal computer 20. I do.

[0020]

As described above, according to the present invention, in the Internet shopping system, even if a user accesses the electronic mall for the first time, it is possible to provide the product information according to the regional characteristics. Not only customers but also unspecified number of users can be greatly improved in customer service.

[Brief description of the drawings]

FIG. 1 is a schematic diagram of a product information providing method of an Internet shopping system.

FIG. 2 is a record layout of a DB, a table, and a file required for the present invention.

FIG. 3 is a processing flow executed in a server computer according to the present invention.

[Explanation of symbols]

10, 20 ... transaction personal computer, 11, 21 ... domain server, 50, 60 ... Internet, 30 ... server computer, 40 ... storage device, 1
01, 102 ... information display means, 401 ... product information DB,
402: a domain table; 403: a sales record DB by region; 404: a sales record file.

Claims (3)

[Claims] An Internet shopping system which connects a trader's personal computer with a server computer having a goods information DB via the Internet and provides and sells goods information from the server computer on the Internet in response to a request from the trader's personal computer for the first time. In response to access from the transaction computer accessing the server computer, the server computer determines the access point from the domain name of the transaction computer, specifies an access area, and provides product information according to the area. Characteristic product information provision method. There are software for acquiring the domain name of the accessing trader's personal computer, a database management system, and software for specifying the residence area of the trader from the domain name, and information on the residence area of the specified trader. Is a method of displaying product information according to sales characteristics in the region based on the 3. A system in which sales record masters for each region are generated by software that tallies purchase history information based on purchase information from a trader's personal computer, and merchandise information is provided to traders in descending order of sales record.