JPH10320314A - E-mail advertisement insertion device and recording medium recording program for executing e-mail advertisement insertion processing - Google Patents
E-mail advertisement insertion device and recording medium recording program for executing e-mail advertisement insertion processingInfo
- Publication number
- JPH10320314A JPH10320314A JP12438897A JP12438897A JPH10320314A JP H10320314 A JPH10320314 A JP H10320314A JP 12438897 A JP12438897 A JP 12438897A JP 12438897 A JP12438897 A JP 12438897A JP H10320314 A JPH10320314 A JP H10320314A
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- JP
- Japan
- Prior art keywords
- advertisement
- unit
- electronic mail
- history
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
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- Computer And Data Communications (AREA)
- Data Exchanges In Wide-Area Networks (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
(57)【要約】
【課題】 電子メールの送信、受信、転送時に自動的か
つ不快感を生じることなく広告を電子メールに挿入しう
る電子メール広告挿入装置および電子メール広告挿入処
理を実施するプログラムを記録した記録媒体を提供す
る。
【解決手段】 広告を広告蓄積部７４０に蓄積してお
き、電子メールに挿入する広告を広告選択部７２０で選
択し、この選択した広告を電子メールに挿入するかどう
かを挿入判断部７１０で判断し、挿入すると判断された
場合、広告選択部７２０で選択された広告を広告蓄積部
７４０から読み出し、電子メールに挿入する。
(57) [Summary] [Problem] An electronic mail advertisement insertion apparatus and a program for executing an electronic mail advertisement insertion process capable of automatically inserting an advertisement into an electronic mail without causing discomfort when transmitting, receiving, and transferring the electronic mail And a recording medium on which is recorded. An advertisement is stored in an advertisement storage unit, an advertisement to be inserted into an electronic mail is selected by an advertisement selection unit, and a determination is made by an insertion determination unit as to whether or not the selected advertisement is to be inserted into the electronic mail. If it is determined that the advertisement should be inserted, the advertisement selected by the advertisement selection unit 720 is read from the advertisement storage unit 740 and inserted into the e-mail.
Description
【０００１】[0001]
【発明の属する技術分野】本発明は、電子メールに広告
を挿入して、該電子メールの送信、受信、転送を行う電
子メール広告挿入装置および電子メール広告挿入処理を
実施するプログラムを記録した記録媒体に関する。BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an electronic mail advertisement insertion apparatus for inserting an advertisement into an electronic mail and transmitting, receiving, and transferring the electronic mail, and a recording program for recording a program for executing the electronic mail advertisement insertion processing. Regarding the medium.
【０００２】[0002]
【従来の技術】電子メール装置は、電子メールの送信、
受信、転送を行うが、まず図４に示す従来の電子メール
装置の電子メール送信機能について説明する。電子メー
ル送信機能を作動させるには、まず制御部５００の指示
により入出力インタフェース部１００を介してデータを
入力し、入力部１４０に読み込む。入力されたデータは
制御部５００の指示により記憶部２００に転送される。
記憶部２００は当該データを制御部５００の指示により
記憶する。入力部１４０にコマンドが入力された場合は
制御部５００の指示によりコマンドを処理部３００に送
信する。処理部３００は制御部５００の指示によりコマ
ンドを解析し、当該処理を行うためのデータを記憶部２
００に指示する。記憶部２００は制御部５００の指示に
より処理データを送信部４２０に送信し、送信部４２０
は制御部５００の指示により入出力インタフェース部１
００を介してネットワーク１６０に処理結果を送信す
る。2. Description of the Related Art An e-mail device transmits an e-mail,
First, the e-mail transmission function of the conventional e-mail apparatus shown in FIG. 4 will be described. In order to activate the e-mail transmission function, data is first input through the input / output interface unit 100 according to an instruction from the control unit 500, and is read into the input unit 140. The input data is transferred to the storage unit 200 according to an instruction from the control unit 500.
The storage unit 200 stores the data according to an instruction from the control unit 500. When a command is input to the input unit 140, the command is transmitted to the processing unit 300 according to an instruction from the control unit 500. The processing unit 300 analyzes a command in accordance with an instruction from the control unit 500 and stores data for performing the processing in the storage unit 2.
Indicate at 00. The storage unit 200 transmits the processing data to the transmission unit 420 according to an instruction of the control unit 500, and
Is an input / output interface unit 1 according to an instruction from the control unit 500.
The processing result is transmitted to the network 160 via the “00”.
【０００３】電子メール受信機能を作動させるには、ま
ず制御部５００の指示により入出力インタフェース部１
００を介して送信されてきたデータを受信部４４０で受
信する。受信したデータは制御部５００の指示により処
理部３００に送信され、処理部３００は制御部５００の
指示によりコマンドを解析し、当該データが転送用デー
タか受信用データかを判断する。処理部３００は制御部
５００の指示により当該データを記憶部２００に転送す
る。記憶部２００は当該データを制御部５００の指示に
より記憶する。In order to operate the e-mail receiving function, first, the input / output interface 1
The data transmitted through 00 is received by the receiving unit 440. The received data is transmitted to the processing unit 300 according to the instruction of the control unit 500, and the processing unit 300 analyzes the command according to the instruction of the control unit 500, and determines whether the data is transfer data or reception data. The processing unit 300 transfers the data to the storage unit 200 according to an instruction from the control unit 500. The storage unit 200 stores the data according to an instruction from the control unit 500.
【０００４】入力部１４０にコマンドが入力された場合
は制御部５００の指示によりコマンドを処理部３００に
送信する。処理部３００は制御部５００の指示によりコ
マンドを解析し、当該処理を行うためのデータを記憶部
２００に指示する。記憶部２００は制御部５００の指示
により処理データを出力部１２０に送信し、出力部１２
０は制御部５００の指示により入出力インタフェース部
１００を介して利用者の表示装置あるいはネットワーク
１６０上に連結された表示装置などに表示せしめる。When a command is input to the input unit 140, the command is transmitted to the processing unit 300 in accordance with an instruction from the control unit 500. The processing unit 300 analyzes the command according to an instruction from the control unit 500 and instructs the storage unit 200 to perform data processing. The storage unit 200 transmits the processing data to the output unit 120 in accordance with the instruction of the control unit 500,
0 is displayed on a display device of the user or a display device connected to the network 160 via the input / output interface unit 100 in accordance with an instruction from the control unit 500.
【０００５】電子メール転送機能を作動させるには、ま
ず制御部５００の指示により入出力インタフェース部１
００を介して送信されてきたデータを受信部４４０で受
信する。受信したデータは制御部５００の指示により処
理部３００に送信され、処理部３００は制御部５００の
指示によりコマンドを解析し、当該データが転送用デー
タか受信用データかを判断する。処理部３００は制御部
５００の指示により当該データを送信部４２０に送信
し、送信部４２０は制御部５００の指示により入出力イ
ンタフェース部１００を介してネットワーク１６０に当
該データを送信する。In order to activate the electronic mail transfer function, first, the input / output interface 1
The data transmitted through 00 is received by the receiving unit 440. The received data is transmitted to the processing unit 300 according to the instruction of the control unit 500, and the processing unit 300 analyzes the command according to the instruction of the control unit 500, and determines whether the data is transfer data or reception data. The processing unit 300 transmits the data to the transmission unit 420 according to an instruction from the control unit 500, and the transmission unit 420 transmits the data to the network 160 via the input / output interface unit 100 according to an instruction from the control unit 500.
【０００６】[0006]
【発明が解決しようとする課題】上述したように、従来
の電子メール装置は広告を挿入する機能を内包していな
いため、電子メールに広告を挿入する場合には、電子メ
ールの発信者が本文または署名部に広告を直接掲載しな
ければならないという問題があった。また、システム側
で発信時などにすべてのメッセージに一律に広告メッセ
ージを挿入する場合には、受信者側が同一メッセージを
繰り返し受け取ることになり、利用者に圧迫感や不快感
が生じ、適正な広告効果を上げることができないという
問題がある。As described above, the conventional e-mail apparatus does not include a function of inserting an advertisement, and therefore, when an advertisement is inserted into an e-mail, the sender of the e-mail is required Or there was a problem that the advertisement had to be placed directly on the signature section. Also, if the system side inserts an advertising message uniformly in all messages at the time of transmission, etc., the recipient side will repeatedly receive the same message, causing the user to feel oppressed and uncomfortable, and There is a problem that the effect cannot be improved.
【０００７】本発明は、上記に鑑みてなされたもので、
その目的とするところは、電子メールの送信、受信、転
送時に自動的かつ不快感を生じることなく広告を電子メ
ールに挿入しうる電子メール広告挿入装置および電子メ
ール広告挿入処理を実施するプログラムを記録した記録
媒体を提供することにある。[0007] The present invention has been made in view of the above,
Its purpose is to record an e-mail advertisement insertion device and a program for executing an e-mail advertisement insertion process which can insert an advertisement into an e-mail automatically and without any discomfort during transmission, reception and transfer of the e-mail. It is another object of the present invention to provide a recording medium that has been designed.
【０００８】[0008]
【課題を解決するための手段】上記目的を達成するた
め、請求項１記載の本発明は、電子メールに広告を挿入
して、該電子メールの送信、受信、転送を行う電子メー
ル広告挿入装置であって、広告を蓄積している広告蓄積
部と、前記電子メールに挿入する広告を選択する広告選
択部と、該広告選択部で選択された広告を前記電子メー
ルに挿入するかどうかを制御する挿入判断部と、該挿入
判断部で挿入すると判断された場合、前記広告選択部で
選択された広告を前記広告蓄積部から読み出し、前記電
子メールに挿入する広告挿入部とを有することを要旨と
する。To achieve the above object, according to the present invention, there is provided an electronic mail advertisement inserting apparatus for inserting an advertisement into an electronic mail, and transmitting, receiving and transferring the electronic mail. An advertisement storage unit storing advertisements, an advertisement selection unit for selecting an advertisement to be inserted into the e-mail, and controlling whether to insert the advertisement selected by the advertisement selection unit into the e-mail. And an insertion determining unit that reads out the advertisement selected by the advertisement selecting unit from the advertisement storage unit and inserts the advertisement into the e-mail when the insertion determining unit determines that the advertisement is to be inserted. And
【０００９】請求項１記載の本発明にあっては、広告を
蓄積しておき、電子メールに挿入する広告を選択し、こ
の選択した広告を電子メールに挿入するかどうかを制御
し、挿入すると判断された場合、前記選択された広告を
読み出し、電子メールに挿入する。According to the first aspect of the present invention, an advertisement is stored, an advertisement to be inserted into an electronic mail is selected, and whether or not the selected advertisement is inserted into the electronic mail is controlled. If determined, the selected advertisement is read out and inserted into the e-mail.
【００１０】また、請求項２記載の本発明は、請求項１
記載の発明において、前記挿入判断部が、乱数を発生す
る乱数発生部と、所定の比率を予め設定する比率設定部
と、前記乱数発生部からの乱数を受け取り、前記所定の
比率に基づいて広告を電子メールに挿入するように制御
する挿入判定部とを有することを要旨とする。The present invention described in claim 2 is the same as the claim 1.
In the invention described in the above, the insertion determination unit receives a random number from the random number generation unit that generates a random number, a ratio setting unit that sets a predetermined ratio in advance, and the random number from the random number generation unit, and performs an advertisement based on the predetermined ratio. And an insertion determining unit that controls so as to be inserted into an electronic mail.
【００１１】請求項２記載の本発明にあっては、乱数発
生部からの乱数により所定の比率に基づいて広告を電子
メールに挿入するように制御する。According to the present invention, the advertisement is controlled to be inserted into the e-mail based on a predetermined ratio by the random number from the random number generation unit.
【００１２】更に、請求項３記載の本発明は、請求項１
記載の発明において、前記挿入判断部が、利用者への広
告発信履歴を記憶する履歴記憶部と、所定の履歴処理ル
ールを設定している履歴処理ルール設定部と、前記履歴
記憶部に記憶された履歴から履歴を判定する履歴判定部
と、該履歴判定部で判定した履歴に基づき前記所定の履
歴処理ルールにより広告を電子メールに挿入するように
制御する挿入判定部とを有することを要旨とする。Further, the present invention according to claim 3 provides the invention according to claim 1.
In the invention described above, the insertion determination unit is stored in a history storage unit that stores an advertisement transmission history to a user, a history processing rule setting unit that sets a predetermined history processing rule, and stored in the history storage unit. A history determining unit that determines a history from the history, and an insertion determining unit that controls insertion of an advertisement into an email based on the predetermined history processing rule based on the history determined by the history determining unit. I do.
【００１３】請求項３記載の本発明にあっては、利用者
の広告発信履歴に基づき所定の履歴処理ルールにより広
告を電子メールに挿入するように制御する。According to the third aspect of the present invention, an advertisement is controlled to be inserted into an electronic mail according to a predetermined history processing rule based on the advertisement transmission history of the user.
【００１４】請求項４記載の本発明は、請求項１記載の
発明において、前記挿入判断部が、利用者の属性を記憶
している利用者属性記憶部と、所定の属性処理ルールを
設定している属性処理ルール設定部と、前記利用者属性
記憶部に記憶されている利用者の属性から属性を判定す
る属性判定部と、該属性判定部で判定した属性に基づき
前記所定の属性処理ルールにより広告を電子メールに挿
入するように制御する挿入判定部とを有することを要旨
とする。According to a fourth aspect of the present invention, in the first aspect of the present invention, the insertion determining unit sets a predetermined attribute processing rule with a user attribute storage unit storing user attributes. An attribute processing rule setting unit, an attribute determination unit that determines an attribute from a user attribute stored in the user attribute storage unit, and the predetermined attribute processing rule based on the attribute determined by the attribute determination unit. And an insertion determining unit that controls insertion of an advertisement into an electronic mail.
【００１５】請求項４記載の本発明にあっては、利用者
の属性に基づき所定の属性処理ルールにより広告を電子
メールに挿入するように制御する。According to the present invention, the advertisement is controlled to be inserted into the e-mail according to a predetermined attribute processing rule based on the attribute of the user.
【００１６】また、請求項５記載の本発明は、電子メー
ルに広告を挿入して、該電子メールの送信、受信、転送
を行う電子メール広告挿入処理を実施するプログラムを
記録した記録媒体であって、広告を蓄積しておき、前記
電子メールに挿入する広告を選択し、この選択された広
告を前記電子メールに挿入するかどうかを制御し、挿入
すると判断された場合、前記選択された広告を前記広告
蓄積部から読み出し、前記電子メールに挿入することを
要旨とする。According to a fifth aspect of the present invention, there is provided a recording medium storing a program for inserting an advertisement into an e-mail and executing an e-mail advertisement insertion process for transmitting, receiving and transferring the e-mail. Storing advertisements, selecting an advertisement to be inserted into the e-mail, controlling whether or not to insert the selected advertisement into the e-mail, and, when it is determined that the advertisement is to be inserted, Is read from the advertisement storage unit and inserted into the e-mail.
【００１７】請求項５記載の本発明にあっては、広告を
蓄積しておき、電子メールに挿入する広告を選択し、こ
の選択した広告を電子メールに挿入するかどうかを制御
し、挿入すると判断された場合、前記選択された広告を
読み出し、電子メールに挿入する。According to the present invention, an advertisement is stored, an advertisement to be inserted into an electronic mail is selected, and whether or not the selected advertisement is inserted into the electronic mail is controlled. If determined, the selected advertisement is read out and inserted into the e-mail.
【００１８】[0018]
【発明の実施の形態】以下、図面を用いて本発明の実施
の形態について説明する。Embodiments of the present invention will be described below with reference to the drawings.
【００１９】図１は、本発明の一実施形態に係る電子メ
ール広告挿入装置の構成を示すブロック図である。同図
に示す電子メール広告挿入装置は、本装置の全体の動作
を制御する制御部８００、ネットワークに接続された入
出力インタフェース部１００、データを入力する入力部
１４０、データを出力する出力部１２０、データを記憶
する記憶部２００、データの処理を行う処理部３００、
電子メールを送信する送信部４２０および電子メールを
受信する受信部４４０からなる転送部４００、広告を電
子メールに挿入する広告挿入部７００、電子メールに挿
入する広告を選択する広告選択部７２０、広告を蓄積し
ている広告蓄積部７４０、電子メールへの広告の挿入を
判断する挿入判断部７１０から構成されている。FIG. 1 is a block diagram showing a configuration of an electronic mail advertisement insertion device according to one embodiment of the present invention. The e-mail advertisement insertion device shown in the figure includes a control unit 800 for controlling the overall operation of the present device, an input / output interface unit 100 connected to a network, an input unit 140 for inputting data, and an output unit 120 for outputting data. , A storage unit 200 for storing data, a processing unit 300 for processing data,
A transfer unit 400 including a transmission unit 420 that transmits an e-mail and a reception unit 440 that receives an e-mail; an advertisement insertion unit 700 that inserts an advertisement into an e-mail; an advertisement selection unit 720 that selects an advertisement to be inserted into an e-mail; And an insertion determination unit 710 that determines insertion of an advertisement into an electronic mail.
【００２０】次に、図２に示すフローチャートを参照し
て、図１に示す電子メール広告挿入装置の作用を説明す
る。まず、広告を電子メールの送信時に挿入する場合の
作用について説明する。まず制御部８００の指示により
入出力インタフェース部１００を介してデータを入力
し、入力部１４０に読み込む（ステップＳ１１）。入力
されたデータは制御部８００の指示により記憶部２００
に転送される。記憶部２００は当該データを制御部８０
０の指示により記憶する。入力部１４０にコマンドが入
力された場合は制御部８００の指示によりコマンドを処
理部３００に送信する。処理部３００は制御部８００の
指示によりコマンドを解析し、当該処理を行うためのデ
ータを記憶部２００に指示する。記憶部２００は制御部
８００の指示により処理データを広告挿入部７００に送
信する。制御部８００の指示により広告選択部７２０は
予め設定されたアルゴリズムで広告選択のためのキーと
コマンドを発行し、処理部３００にコマンドを送信す
る。Next, the operation of the electronic mail advertisement insertion device shown in FIG. 1 will be described with reference to the flowchart shown in FIG. First, the operation when an advertisement is inserted at the time of sending an e-mail will be described. First, data is input via the input / output interface unit 100 according to an instruction from the control unit 800, and is read into the input unit 140 (step S11). The input data is stored in the storage unit 200 according to an instruction from the control unit 800.
Is forwarded to The storage unit 200 stores the data in the control unit 80
It is stored by an instruction of 0. When a command is input to the input unit 140, the command is transmitted to the processing unit 300 according to an instruction from the control unit 800. The processing unit 300 analyzes the command according to the instruction of the control unit 800, and instructs the storage unit 200 to perform data processing. The storage unit 200 transmits the processing data to the advertisement insertion unit 700 according to an instruction of the control unit 800. In accordance with an instruction from the control unit 800, the advertisement selecting unit 720 issues a key and a command for selecting an advertisement according to a preset algorithm, and transmits the command to the processing unit 300.
【００２１】処理部３００は制御部８００の指示によっ
て所定の検索キーに対応する広告を広告蓄積部７４０か
ら読み出し（ステップＳ１３）、制御部８００の指示に
したがって当該データを広告挿入部７００に送信する。
広告挿入部７００は、制御部８００の指示により、広告
を挿入するかどうかの判断を行うため、受信者情報を抽
出し、制御部８００の指示により、挿入判断部７１０へ
送信する。挿入判断部７１０は制御部８００の指示によ
り、挿入判断を行う（ステップＳ１５）。挿入すると判
断した場合には、広告挿入部７００は制御部８００の指
示により当該データを先に記憶部２００より受信した処
理データに結合する（ステップＳ１７）。結合されたデ
ータは制御部８００の指示により送信部４２０に送信さ
れ、送信部４２０は制御部８００の指示により入出力イ
ンタフェース部１００を介してネットワーク１６０に当
該データを送信する（ステップＳ２３）。The processing section 300 reads an advertisement corresponding to a predetermined search key from the advertisement storage section 740 according to an instruction from the control section 800 (step S13), and transmits the data to the advertisement insertion section 700 according to an instruction from the control section 800. .
Advertisement insertion section 700 extracts recipient information to determine whether or not to insert an advertisement according to an instruction from control section 800, and transmits the information to insertion determination section 710 according to an instruction from control section 800. The insertion determination unit 710 makes an insertion determination according to an instruction from the control unit 800 (step S15). If it is determined that the data is to be inserted, the advertisement insertion unit 700 combines the data with the processing data previously received from the storage unit 200 according to an instruction from the control unit 800 (step S17). The combined data is transmitted to the transmission unit 420 according to an instruction from the control unit 800, and the transmission unit 420 transmits the data to the network 160 via the input / output interface unit 100 according to an instruction from the control unit 800 (step S23).
【００２２】次に、広告を電子メールの受信時に挿入す
る場合の作用について説明する。まず制御部８００の指
示により入出力インタフェース部１００を介して送信さ
れてきたデータを受信部４４０で受信する（ステップＳ
１１）。受信したデータは制御部８００の指示により処
理部３００に送信され、処理部３００は制御部８００の
指示によりコマンドを解析し、当該データが転送用デー
タか受信用データかを判断する。処理部３００は制御部
８００の指示により当該データを広告挿入部７００に送
信する。制御部８００の指示により広告選択部７２０は
予め設定されたアルゴリズムで広告選択のためのキーと
コマンドを発行し、処理部３００にコマンドを送信す
る。Next, the operation when an advertisement is inserted when an electronic mail is received will be described. First, the receiving unit 440 receives data transmitted via the input / output interface unit 100 according to an instruction from the control unit 800 (step S
11). The received data is transmitted to the processing unit 300 according to the instruction of the control unit 800, and the processing unit 300 analyzes the command according to the instruction of the control unit 800, and determines whether the data is transfer data or reception data. The processing unit 300 transmits the data to the advertisement insertion unit 700 according to an instruction from the control unit 800. In accordance with an instruction from the control unit 800, the advertisement selecting unit 720 issues a key and a command for selecting an advertisement according to a preset algorithm, and transmits the command to the processing unit 300.
【００２３】処理部３００は制御部８００の指示によっ
て所定の検索キーに対応する広告を広告蓄積部７４０か
ら読み出し（ステップＳ１３）、制御部８００の指示に
したがって当該データを広告挿入部７００に送信する。
広告挿入部７００は、制御部８００の指示により、広告
を挿入するかどうかの判断を行うため、受信者情報を抽
出し、制御部８００の指示により、挿入判断部７１０へ
送信する。挿入判断部７１０は制御部８００の指示によ
り、挿入判断を行う（ステップＳ１５）。挿入すると判
断した場合には、広告挿入部７００では当該データを先
に受信したデータに結合する（ステップＳ１７）。先に
受信したデータが受信用データの場合結合されたデータ
は制御部８００の指示により記憶部２００に送信され
る。記憶部２００は当該データを制御部８００の指示に
より記憶する（ステップＳ２１）。The processing section 300 reads an advertisement corresponding to a predetermined search key from the advertisement storage section 740 according to an instruction from the control section 800 (step S13), and transmits the data to the advertisement insertion section 700 according to an instruction from the control section 800. .
Advertisement insertion section 700 extracts recipient information to determine whether or not to insert an advertisement according to an instruction from control section 800, and transmits the information to insertion determination section 710 according to an instruction from control section 800. The insertion determination unit 710 makes an insertion determination according to an instruction from the control unit 800 (step S15). If it is determined that the data is to be inserted, the advertisement inserting unit 700 combines the data with the previously received data (step S17). When the previously received data is the data for reception, the combined data is transmitted to the storage unit 200 according to an instruction of the control unit 800. The storage unit 200 stores the data according to an instruction from the control unit 800 (Step S21).
【００２４】入力部１４０にコマンドが入力された場合
は制御部８００の指示によりコマンドを処理部３００に
送信する。処理部３００は制御部８００の指示によりコ
マンドを解析し、当該処理を行うためのデータを記憶部
２００に指示する。記憶部２００は制御部８００の指示
により処理データを出力部１２０に送信し、出力部１２
０は制御部８００の指示により入出力インタフェース部
１００を介して利用者の表示装置あるいはネットワーク
１６０上に連結された表示装置などに表示せしめる。When a command is input to input unit 140, the command is transmitted to processing unit 300 in accordance with an instruction from control unit 800. The processing unit 300 analyzes the command according to the instruction of the control unit 800, and instructs the storage unit 200 to perform data processing. The storage unit 200 transmits the processing data to the output unit 120 in accordance with an instruction from the control unit 800, and
0 is displayed on a user's display device or a display device connected to the network 160 via the input / output interface unit 100 in accordance with an instruction from the control unit 800.
【００２５】次に、広告を電子メールの転送時に挿入す
る場合について説明する。まず制御部８００の指示によ
り入出力インタフェース部１００を介して送信されてき
たデータを受信部４４０で受信する（ステップＳ１
１）。受信したデータは制御部８００の指示により処理
部３００に送信され、処理部３００は制御部８００の指
示によりコマンドを解析し、当該データが転送用データ
か受信用データかを判断する。処理部３００は制御部８
００の指示により当該データを広告挿入部７００に送信
する。制御部８００の指示により広告選択部７２０は予
め設定されたアルゴリズムで広告選択のためのキーとコ
マンドを発行し、処理部３００にコマンドを送信する。
処理部３００は制御部８００の指示によって所定の検索
キーに対応する広告を広告蓄積部７４０から読み出し
（ステップＳ１３）、制御部８００の指示にしたがって
当該データを広告挿入部７００に送信する。広告挿入部
７００は、制御部８００の指示により、広告を挿入する
かどうかの判断を行うため、受信者情報を抽出し、制御
部８００の指示により、挿入判断部７１０へ送信する。
挿入判断部７１０は制御部８００の指示により、挿入判
断を行う（ステップＳ１５）。挿入すると判断した場合
は、広告挿入部７００では当該データを先に受信したデ
ータに結合する（ステップＳ１７）。先に受信したデー
タが転送データの場合、結合されたデータは制御部８０
０の指示により送信部４２０に送信され、送信部４２０
は制御部８００の指示により入出力インタフェース部１
００を介してネットワーク１６０に当該データを送信す
る（ステップＳ２３）。Next, a case where an advertisement is inserted when an electronic mail is transferred will be described. First, the receiving unit 440 receives data transmitted via the input / output interface unit 100 according to an instruction from the control unit 800 (step S1).
1). The received data is transmitted to the processing unit 300 according to the instruction of the control unit 800, and the processing unit 300 analyzes the command according to the instruction of the control unit 800, and determines whether the data is transfer data or reception data. The processing unit 300 includes the control unit 8
In response to the instruction of 00, the data is transmitted to the advertisement insertion unit 700. In accordance with an instruction from the control unit 800, the advertisement selecting unit 720 issues a key and a command for selecting an advertisement according to a preset algorithm, and transmits the command to the processing unit 300.
The processing unit 300 reads an advertisement corresponding to a predetermined search key from the advertisement storage unit 740 according to an instruction from the control unit 800 (step S13), and transmits the data to the advertisement insertion unit 700 according to the instruction from the control unit 800. Advertisement insertion section 700 extracts recipient information to determine whether or not to insert an advertisement according to an instruction from control section 800, and transmits the information to insertion determination section 710 according to an instruction from control section 800.
The insertion determination unit 710 makes an insertion determination according to an instruction from the control unit 800 (step S15). If it is determined that the data is to be inserted, the advertisement inserting unit 700 combines the data with the previously received data (step S17). If the previously received data is transfer data, the combined data is sent to the control unit 80
0 is transmitted to the transmission unit 420 according to the instruction of 0, and the transmission unit 420
Is an input / output interface unit 1 according to an instruction from the control unit 800.
Then, the data is transmitted to the network 160 via 00 (step S23).
【００２６】図３（ａ），（ｂ），（ｃ）は、それぞれ
前記挿入判断部７１０の詳細な構成を示すブロック図で
ある。FIGS. 3 (a), 3 (b) and 3 (c) are block diagrams each showing a detailed configuration of the insertion judging section 710.
【００２７】図３（ａ）に示す挿入判断部７１０は、乱
数を発生する乱数発生部１０１１と、所定の比率を予め
設定する比率設定部１０１２と、前記乱数発生部からの
乱数を受け取り、前記所定の比率に基づいて広告を電子
メールに挿入するように制御する挿入判定部１００１と
から構成されている。このように構成される挿入判断部
では、乱数発生部１０１１からの乱数により所定の比率
に基づいて広告を電子メールに挿入するように制御し、
一律でない広告挿入を行うことができる。The insertion determining unit 710 shown in FIG. 3A receives a random number from the random number generating unit 1011 for generating a random number, a ratio setting unit 1012 for setting a predetermined ratio in advance, and the random number from the random number generating unit. And an insertion determining unit 1001 that controls to insert an advertisement into an e-mail based on a predetermined ratio. The insertion determining unit configured as described above controls the advertisement to be inserted into the e-mail based on a predetermined ratio by the random number from the random number generation unit 1011.
Non-uniform advertisement insertion can be performed.
【００２８】また、図３（ｂ）に示す挿入判断部７１０
は、利用者への広告発信履歴を記憶する履歴記憶部１０
２３と、所定の履歴処理ルールを設定している履歴処理
ルール設定部１０２２と、前記履歴記憶部に記憶された
履歴から履歴を判定する履歴判定部１０２１と、該履歴
判定部で判定した履歴に基づき前記所定の履歴処理ルー
ルにより広告を電子メールに挿入するように制御する挿
入判定部１００１とから構成されている。このように構
成される挿入判断部では、利用者の広告発信履歴に基づ
き所定の履歴処理ルールにより広告を電子メールに挿入
するように制御し、一律でない広告挿入を行うことがで
きる。なお、履歴処理ルールは、例えば最大連続挿入
数、一定期間内の挿入最大上限などを指定することが可
能である。Further, the insertion determining unit 710 shown in FIG.
Is a history storage unit 10 that stores a history of sending advertisements to users.
23, a history processing rule setting unit 1022 that sets a predetermined history processing rule, a history determination unit 1021 that determines a history from the history stored in the history storage unit, and a history determined by the history determination unit. And an insertion determining unit 1001 that controls to insert an advertisement into an electronic mail based on the predetermined history processing rule. The insertion determination unit configured as described above can control insertion of an advertisement into an e-mail according to a predetermined history processing rule based on the advertisement transmission history of the user, and can perform non-uniform advertisement insertion. Note that the history processing rule can specify, for example, the maximum number of consecutive insertions, the maximum insertion limit within a certain period, and the like.
【００２９】更に、図３（ｃ）に示す挿入判断部７１０
は、利用者の属性を記憶している利用者属性記憶部１０
３３と、所定の属性処理ルールを設定している属性処理
ルール設定部１０３２と、利用者属性記憶部１０３３に
記憶されている利用者の属性から属性を判定する属性判
定部１０３１と、該属性判定部１０３１で判定した属性
に基づき前記所定の属性処理ルールにより広告を電子メ
ールに挿入するように制御する挿入判定部１００１とか
ら構成されている。このように構成される挿入判断部で
は、利用者の属性に基づき所定の属性処理ルールにより
広告を電子メールに挿入するように制御し、一律でない
広告挿入を行うことができる。なお、属性とは、年齢、
性別、現在までのクレーム履歴などを指定することがで
きる。Further, the insertion determining unit 710 shown in FIG.
Is a user attribute storage unit 10 that stores user attributes.
33, an attribute processing rule setting unit 1032 that sets a predetermined attribute processing rule, an attribute determination unit 1031 that determines an attribute from a user attribute stored in a user attribute storage unit 1033, An insertion determining unit 1001 that controls to insert an advertisement into an electronic mail based on the attribute determined by the unit 1031 according to the predetermined attribute processing rule. The insertion determination unit configured as described above controls the insertion of the advertisement into the electronic mail based on the attribute of the user according to a predetermined attribute processing rule, and can perform the non-uniform advertisement insertion. The attributes are age,
Gender, claim history up to the present, etc. can be specified.
【００３０】上述した電子メール広告挿入処理はソフト
ウェアによっても容易に実現しうるものであり、この場
合には該電子メール広告挿入処理を実施するプログラム
を記録媒体として記録することにより、該記録媒体を用
いて、その流通性を高めることができる。The above-described e-mail advertisement insertion processing can be easily realized by software. In this case, a program for executing the e-mail advertisement insertion processing is recorded as a recording medium, so that the recording medium can be used. It can be used to increase its distribution.
【００３１】また、広告挿入のタイミングは送信時、受
信時、転送時に行われるが、その組合せやアルゴリズム
の選択により複数の広告を挿入したり、または先に挿入
されていた広告を上書きしたりという機能を付加するこ
とができることもに容易にできる。Advertisement insertion is performed at the time of transmission, reception, and transfer. A plurality of advertisements are inserted or an advertisement inserted earlier is overwritten by selecting a combination or an algorithm. Functions can be easily added.
【００３２】[0032]
【発明の効果】以上説明したように、本発明によれば、
広告を蓄積しておき、電子メールに挿入する広告を選択
し、この選択した広告を電子メールに挿入するかどうか
を制御し、挿入すると判断された場合、選択された広告
を読み出し、電子メールに広告を自動的に挿入すること
ができるとともに、挿入の判断においては乱数、利用者
への広告発信履歴、属性などを利用することにより一律
でない広告挿入を行うことができる。As described above, according to the present invention,
Accumulate the advertisement, select the advertisement to be inserted into the e-mail, control whether to insert this selected advertisement into the e-mail, and if it is determined to be inserted, read the selected advertisement and send it to the e-mail Advertisements can be automatically inserted, and non-uniform advertisement insertion can be performed by using random numbers, a history of transmitting advertisements to users, attributes, and the like in the insertion determination.
【００３３】また、本発明によれば、広告を蓄積してお
き、電子メールに挿入する広告を選択し、この選択した
広告を電子メールに挿入するかどうかを制御し、挿入す
ると判断された場合、選択された広告を読み出し、電子
メールに挿入するという電子メール広告挿入処理を実施
するプログラムを記録媒体に記録しているので、該記録
媒体を用いて、その流通性を高めることができる。According to the present invention, advertisements are stored, an advertisement to be inserted into an e-mail is selected, and whether or not the selected advertisement is to be inserted into an e-mail is controlled. Since the program for executing the e-mail advertisement insertion process of reading out the selected advertisement and inserting it into an e-mail is recorded on the recording medium, the distribution of the program can be improved by using the recording medium.
【図１】本発明の一実施形態に係る電子メール広告挿入
装置の構成を示すブロック図である。FIG. 1 is a block diagram showing a configuration of an e-mail advertisement insertion device according to an embodiment of the present invention.
【図２】図１に示す電子メール広告挿入装置の作用を示
すフローチャートである。FIG. 2 is a flowchart showing an operation of the electronic mail advertisement insertion device shown in FIG.
【図３】図１に示す電子メール広告挿入装置に使用され
ている挿入判断部の詳細な構成を示すブロック図であ
る。FIG. 3 is a block diagram showing a detailed configuration of an insertion determining unit used in the electronic mail advertisement insertion device shown in FIG.
【図４】従来の電子メール装置の構成を示すブロック図
である。FIG. 4 is a block diagram showing a configuration of a conventional electronic mail device.
１００ 入出力インタフェース部 １２０ 入力部 １４０ 出力部 ２００ 記憶部 ３００ 処理部 ４００ 転送部 ４２０ 送信部 ４４０ 受信部 ７００ 広告挿入部 ７１０ 挿入判断部 ７２０ 広告選択部 ７４０ 広告蓄積部 ８００ 制御部 Reference Signs List 100 input / output interface unit 120 input unit 140 output unit 200 storage unit 300 processing unit 400 transfer unit 420 transmission unit 440 reception unit 700 advertisement insertion unit 710 insertion determination unit 720 advertisement selection unit 740 advertisement storage unit 800 control unit
Claims (5)
ールの送信、受信、転送を行う電子メール広告挿入装置
であって、広告を蓄積している広告蓄積部と、前記電子
メールに挿入する広告を選択する広告選択部と、該広告
選択部で選択された広告を前記電子メールに挿入するか
どうかを制御する挿入判断部と、該挿入判断部で挿入す
ると判断された場合、前記広告選択部で選択された広告
を前記広告蓄積部から読み出し、前記電子メールに挿入
する広告挿入部とを有することを特徴とする電子メール
広告挿入装置。1. An electronic mail advertisement insertion device for inserting an advertisement into an electronic mail and transmitting, receiving and transferring the electronic mail, comprising: an advertisement storage unit storing the advertisement; An advertisement selecting unit for selecting an advertisement to be inserted, an insertion determining unit for controlling whether or not the advertisement selected by the advertisement selecting unit is to be inserted into the electronic mail; and an advertisement when the insertion determining unit determines to insert the advertisement. An advertisement insertion unit that reads an advertisement selected by the selection unit from the advertisement storage unit and inserts the advertisement into the electronic mail.
発生部と、所定の比率を予め設定する比率設定部と、前
記乱数発生部からの乱数を受け取り、前記所定の比率に
基づいて広告を電子メールに挿入するように制御する挿
入判定部とを有することを特徴とする請求項１記載の電
子メール広告挿入装置。2. The insertion determining unit receives a random number from a random number generating unit that generates a random number, a ratio setting unit that sets a predetermined ratio in advance, and a random number from the random number generating unit. 2. An electronic mail advertisement insertion device according to claim 1, further comprising: an insertion determining unit that controls insertion of the electronic mail into the electronic mail.
履歴を記憶する履歴記憶部と、所定の履歴処理ルールを
設定している履歴処理ルール設定部と、前記履歴記憶部
に記憶された履歴から履歴を判定する履歴判定部と、該
履歴判定部で判定した履歴に基づき前記所定の履歴処理
ルールにより広告を電子メールに挿入するように制御す
る挿入判定部とを有することを特徴とする請求項１記載
の電子メール広告挿入装置。3. The insertion determination unit includes: a history storage unit that stores a history of advertisement transmission to a user; a history processing rule setting unit that sets a predetermined history processing rule; and a storage unit that is stored in the history storage unit. A history determining unit that determines a history from the history, and an insertion determining unit that controls to insert an advertisement into an e-mail according to the predetermined history processing rule based on the history determined by the history determining unit. The electronic mail advertisement insertion device according to claim 1.
している利用者属性記憶部と、所定の属性処理ルールを
設定している属性処理ルール設定部と、前記利用者属性
記憶部に記憶されている利用者の属性から属性を判定す
る属性判定部と、該属性判定部で判定した属性に基づき
前記所定の属性処理ルールにより広告を電子メールに挿
入するように制御する挿入判定部とを有することを特徴
とする請求項１記載の電子メール広告挿入装置。4. The user attribute storage unit that stores a user attribute, an attribute processing rule setting unit that sets a predetermined attribute processing rule, and the user attribute storage unit. Attribute judging unit for judging an attribute from the attribute of a user stored in the attribute judging unit, and an insertion judging unit for controlling to insert an advertisement into an e-mail according to the predetermined attribute processing rule based on the attribute judged by the attribute judging unit The electronic mail advertisement insertion device according to claim 1, comprising:
ールの送信、受信、転送を行う電子メール広告挿入処理
を実施するプログラムを記録した記録媒体であって、広
告を蓄積しておき、前記電子メールに挿入する広告を選
択し、この選択された広告を前記電子メールに挿入する
かどうかを制御し、挿入すると判断された場合、前記選
択された広告を前記広告蓄積部から読み出し、前記電子
メールに挿入することを特徴とする電子メール広告挿入
処理を実施するプログラムを記録した記録媒体。5. A recording medium storing a program for inserting an advertisement into an electronic mail and performing an electronic mail advertisement insertion process for transmitting, receiving, and transferring the electronic mail, wherein the advertisement is stored, Selecting an advertisement to be inserted into the e-mail, controlling whether to insert the selected advertisement into the e-mail, and if it is determined to be inserted, reading the selected advertisement from the advertisement storage unit; A recording medium on which a program for performing an electronic mail advertisement insertion process characterized by being inserted into an electronic mail is recorded.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| JP12438897A JP3198072B2 (en) | 1997-05-14 | 1997-05-14 | Recording medium recording a program for performing an email advertisement insertion process |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| JP12438897A JP3198072B2 (en) | 1997-05-14 | 1997-05-14 | Recording medium recording a program for performing an email advertisement insertion process |
Related Child Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| JP2001088806A Division JP3621652B2 (en) | 2001-03-26 | 2001-03-26 | E-mail advertisement insertion device, e-mail advertisement insertion method, and recording medium recording program for executing e-mail advertisement insertion process |
Publications (2)
| Publication Number | Publication Date |
|---|---|
| JPH10320314A true JPH10320314A (en) | 1998-12-04 |
| JP3198072B2 JP3198072B2 (en) | 2001-08-13 |
Family
ID=14884188
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| JP12438897A Expired - Fee Related JP3198072B2 (en) | 1997-05-14 | 1997-05-14 | Recording medium recording a program for performing an email advertisement insertion process |
Country Status (1)
| Country | Link |
|---|---|
| JP (1) | JP3198072B2 (en) |
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