JPH10187803A - Merchandise information providing system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To enable the request of merchandise information from the side of consumer inside a sales floor and to speedily and surely provide that requested merchandise information to the side of consumer. SOLUTION: The merchandise information stored in a merchandise information storage means 2 at a sales floor outside control means 1 is extracted by operating an information requested merchandise name selecting means 15 at a sales floor inside control means 10 on the side of consumer, propaganda information stored in a merchandise propaganda information storage means 6 at the sales floor outside control means 1 is extracted by operating a propagandized merchandise name selecting means 7 on the side of shop, and the merchandise information or the propaganda information extracted like this is provided to the side of consumer by a merchandise information/merchandise propaganda information providing means 11.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a technology of a product information providing system for providing customers with useful information on products displayed on product display means such as a freezer and refrigerated showcase.

[0002]

2. Description of the Related Art In a conventional store, a product is simply displayed on a product display means such as a refrigerated showcase or the like, and the displayed product is actively explained or promoted. I haven't. This is due to the fact that even if the clerk explains the product, the customer may dislike it, and labor costs may be required. However,
For this reason, there is a problem that the selling side increases the chance of missed sales, and the buyer side does not have sufficient product knowledge,
There is a problem that it is not possible to make satisfactory shopping, which is unfavorable for both parties.

[0003] Under such circumstances, conventionally, as a product information providing system intended to explain a product without any human intervention or to promote a product, a customer operates a predetermined distance by a sensor. When it is detected that the vehicle is approaching, a voice generating device that utters a predetermined message, for example, a greeting, a product advertising phrase, etc., through a speaker by a voice synthesizing device incorporated in the showcase has been proposed. Greetings to customers and product information can be provided (for example, see Japanese Patent Laid-Open No.
No. 0711).

[0004] A message case is provided adjacent to a showcase for displaying products, and the message case includes a light-emitting diode display, a liquid crystal display, a CRT display, and the like, which display information on the product in a flowable manner. Is provided so that information on the displayed products is displayed in such a manner as to flow sequentially, so that attention is easily paid to the displayed products, and detailed product information can be provided (for example, And JP-A-6-70659).

[0005]

In the conventional product information providing system, since the product information is provided unilaterally to all the products in the showcase, the product desired by the customer is required. It is not possible to provide only the information of the product reliably, so the merchandise has the advantage of being able to advertise the product, but since the information on the product that customers do not want is provided unilaterally, There was a problem that the store's intention to advertise could be counterproductive.

[0006]

SUMMARY OF THE INVENTION In order to solve the above-mentioned problems, the present invention provides a method of using a product stored in a store at the request of a customer from a place where the product is displayed. A means is provided for searching for product information such as prices and providing the information to customers by video and audio. And we can surely provide information on products that customers want,
Stores can also provide information on products they want to advertise.

[0007]

DESCRIPTION OF THE PREFERRED EMBODIMENTS The present invention provides a merchandise information storage means for storing merchandise information such as value, usage, and price of merchandise as video data and audio data, and a merchandise side for selecting a merchandise name for which information is desired. Information requesting product name selecting means, product information searching means for searching the product information storing means for the product information of the product name selected by the information requesting product name selecting means, and searching the searched product information by video and audio Product information providing means to provide to the customer side, the control unit in the counter has an information requesting product name selecting means and product information providing means,
The out-of-sale control means has a product information storage means and a product information search means, and signals are transmitted and received by the communication means between the in-sale control means and the out-of-sale control means. This is provided near a product display means such as a refrigerated showcase.

[0008] Further, a product information storage means for storing product information such as the value, usage, and price of the product as video data and audio data, and a product promotion information storage means for storing advertisement information of the product as video data and audio data. Information requesting product name selecting means for selecting a product name for which the customer wants to provide information; and product information for searching the product information storage means for the product information of the product name selected by the information requesting product name selecting means. Search means, advertisement product name selection means for selecting a product name to be promoted from the product promotion information stored by the product promotion information storage means, and promotion of the product having the product name selected by the promotion product name selection means Merchandise advertisement information searching means for searching information from the merchandise information storage means;
Product information that is provided to the customer by voice and when the product name is not selected by the information requesting product name selection means, the product promotion information retrieved by the product promotion information search means is provided to the customer by video and audio. / Commerce information providing means, wherein the in-sale control means includes an information requesting product name selecting means and merchandise information / commodity information providing means, and the out-of-sale control means comprises a merchandise information storage means and a merchandise information searching means. And a product promotion information storage unit and a product promotion information search unit. Signals are transmitted and received between the inside-of-sale control unit and the outside-of-sale control unit by a communication unit. This is provided near a product display means such as a showcase.

Further, a product information storage means for storing product information such as a value, a use method, and a price of a product as video data and audio data, and a product promotion information storage means for storing advertisement information of the product as video data and audio data. Merchandise display means, such as a freezer and refrigerated showcase, to which a section number is assigned; a product name / section number input means for inputting the name of a product to be displayed and a section number of the product display means; and a product name / section number input means A product name storage unit for each display category that stores the product name input by the product display unit for each product display unit, a display product name display unit that displays the product name displayed for each product display unit, and this display An information requesting product name selecting means for selecting a product name for which the customer wants to provide information from the product name displaying means; and a product information of the product name selected by the information requesting product name selecting means. Merchandise information search means for searching from the merchandise information storage means, and advertisement merchandise name selection means for selecting a merchandise name to be advertised from among the merchandise names for each merchandise display means stored in the merchandise name storage means for each display category, A merchandise advertisement information searching means for searching the merchandise information storage means for advertisement information of the merchandise of the merchandise name selected by the merchandise merchandise name selecting means; Product information / product that is provided to the customer side and provides the product promotion information retrieved by the product promotion information retrieval means to the customer side by video and audio when the product name is not selected by the information requesting product name selection means. An advertising information providing means, wherein the control unit in the sales floor has display product name display means, an information requesting product name selecting means, and product information / product advertising information providing means; The means includes a product information storage means, a product information search means, a product promotion information storage means, and a product promotion information search means, and a signal is transmitted and received by the communication means between the inside-sale control section and the outside-sale section control means. In this case, the control unit in the counter is provided near the commodity display unit.

[0010] Also, a calling means constituted by a push button or the like, a call responding means for responding to the call by video and audio when there is a call by the calling means, and a caller's response by calling the video and voice Side provided with inquiry information providing means, the in-sale control means has a calling means and an inquiry information providing means, and the off-sale control means has a call response means, and the communication means has a calling signal and video data, A response signal composed of voice data is bidirectionally communicated, and the calling means and the inquiry information providing means are arranged close to the commodity display means.

Further, as the information requesting product name selecting means, a bar code reading means for reading a bar code attached to the product can be used.

[0012] Then, the product information search means and the product information storage means are operated by the information requesting product name selection means for selecting the product name for which the customer wants to provide the information, and the searched product information is displayed by the product information providing means. Since the information is provided to the customer by voice, the customer can select and obtain information on a desired product.

Further, the customer selects a product name for which information is desired to be provided by the information requesting product name selecting means, operates the product information searching means and the product information storing means, and provides the product information to the product information / product advertising information. The merchant can select the product name to be advertised by the advertised product name selection means, operate the product advertisement information search means and the product advertisement information storage means, and store the product advertisement information in the product information / product. Since it can be provided through advertising information provision means, customers can select and obtain information on desired products,
The store can advertise the product even when there is no request for product information from the customer.

Further, a product information storage means and a product name storage means for each display category for storing product names separately for each of a plurality of product display means, and an information requesting product for selecting a product name for which the customer wants to provide information. The product information or the product advertisement information is transmitted to the customer side by video or audio by the name selection means and the advertisement product name selection means for selecting the product name to be advertised for each product display means stored in the product name storage means for each display category. The customer side can select and obtain the desired product information from the products displayed in each product display means, and the store can use the product when the customer does not request product information. Can advertise the products displayed in each product display means.

[0015] Further, the store can respond to the call with the video or voice of the responder if there is a call by the calling means. Therefore, even if the hand is insufficient, the store can promptly and reliably respond to customer inquiries from the sales floor. Can be handled.

Furthermore, the bar code reading means
By reading the barcode affixed to the product, the product name requiring information can be selected, so that the customer can easily select the product name.

[0017]

FIG. 1 to FIG. 9 show an embodiment of the present invention.
This will be described with reference to FIG.

(Embodiment 1) FIG. 1 is a functional block diagram of a merchandise information providing system according to Embodiment 1. In FIG. 1, reference numeral 1 denotes an off-sale control means, which is constituted by a personal computer or the like installed in an office or the like. Have been. Reference numeral 2 denotes a product information storage unit that stores a plurality of product information such as raw materials, production areas, usage methods, manufacturers, and prices in a CD-ROM or the like using video data and audio data. The commodity information search means 4 for retrieving information on the commodity selected by the commodity information storage means 2 from the commodity information storage means 2, and inputs the category number assigned to the commodity display means and the commodity name of the commodity displayed on the commodity display means. In this embodiment, a personal computer is used as the product name / section number input means. However, the product name / section number input means 4 may be configured as a handy terminal. It is good also as a structure which performs. 5 is a product name storage unit for each display category which stores the category number and product name inputted by the product name / section number input means 4, and 6 is a video data and a voice which are a plurality of product promotion information such as sales points and product features. The product advertisement information storage means stored as data, and is stored in the same medium as a CD-ROM or the like used in the case of the product information storage means 2.

Reference numeral 7 denotes an advertisement product name selecting means for sequentially selecting a product name from the products displayed for each section number of the product display means, and 8 an advertisement of the product selected by the advertisement product name selection means 7. This is a product advertisement information search unit that searches for information from the product advertisement information storage unit 6. In this embodiment, the advertisement product name selection unit 7 is designed to select product names one by one. You may make it the specification which selects a product mainly.

Reference numeral 9 denotes a calling means 16 constituted by a calling switch and the like provided in the in-sale section control means 10.
Thus, when a call from a customer occurs, a clerk outside the sales floor responds at an office or the like, and is constituted by a CCD camera, a microphone, and a speaker connected to a personal computer.

Reference numeral 10 denotes an in-store control means attached to the product display means, and a plurality of control means (10a, 10b, 10c,...) Mainly constituted by a microcomputer.
Consists of Reference numeral 11 denotes a product information / product promotion information providing means for providing searched product information or product promotion information by video and audio, and is configured by a liquid crystal panel, a speaker, and the like. Reference numeral 12 denotes an inquiry information providing means for providing a response to the call by video and audio, and is constituted by a liquid crystal panel, a speaker, and the like, which are the same as those of the product information / product advertisement information providing means 11.

Reference numeral 13 denotes a display product name display means, which displays the product names of the products displayed on the product display means provided with the in-sale section control means 10 by the display section-specific product name storage means 5 on a liquid crystal panel. Reference numeral 14 denotes a product information switching unit. When the product information / product advertisement information providing unit 11 provides the product promotion information, the user wants to know other product information, or has a large amount of information (such as a product name) and the liquid crystal panel. This operation is performed when the second screen is opened because the entire amount of information cannot be displayed on the screen. Numeral 15 denotes an information requesting product name selecting means for selecting a product name for which the customer wants information, and is constituted by a product name displayed on the liquid crystal and a touch panel pasted on the liquid crystal panel. 16 is a calling means constituted by a call switch or the like, and 17 is an out-of-sale control means 1
It is a communication means for communicating a signal between the control section 10 and the in-store control means 10.

It is to be noted that the in-sale section control means 10 includes a merchandise information / commodity advertisement information providing means 11 and an inquiry information providing means 1.
2, display product name display means 13, product information switching means 1
4, comprising an information requesting product name selecting means 15 and a calling means 16, and a circuit block diagram of the in-store control means 10 is as shown in FIG.

In FIG. 2, reference numeral 18 designates the in-store control means 10.
Microcomputer, which executes communication processing, video processing, audio processing, touch input processing, and the like at high speed. 1
Reference numeral 9 denotes a semiconductor storage element (RAM) that stores video data, audio data, and the like input by communication processing. The merchandise information / commodity advertisement information providing means 11 and the inquiry information providing means 12 constituting the in-store control means 10 are composed of a common liquid crystal panel 20 and a video display semiconductor memory device (VRAM) 2.
1 and a liquid crystal driver 22 for displaying an image on the liquid crystal panel 20
And a speaker 23 for audio output.

The information requesting product name selecting means 15 constituting the in-store control means 10 includes a touch panel 24 pasted on the liquid crystal panel 20 and a touch panel controller 25 for performing input processing by the touch panel 24. , The calling means 16 includes a calling switch 26
And a microphone 27 for inputting voice, and the product information switching means 14 is formed by a product information switch.

FIG. 3 shows a system configuration diagram when the product information providing system is installed in a grocery store such as a convenience store.

In FIG. 3, the merchandise information storage means 2 and the merchandise advertisement information storage means 6 are constituted by a CD-ROM, and the out-of-sale control means 1 is constituted by a personal computer installed outside the sales floor such as an office or a kitchen. Have been. In the sales floor, a product display means, for example, a reach-in showcase 28a and an open showcase 28b for refrigerated storage of canned beverages and the like are installed, and each of them is a sales floor control means 10, for example, a sales floor first control means 10a. And a second counter 10b in the counter. The out-of-sale control means 1 and the in-sale control means 10 are connected by a communication means 17 to communicate signals.

The operation of the merchandise information providing system according to the present embodiment configured as described above will be described with reference to FIGS.
This will be described with reference to FIG.

When the shop advertises the product, the product promotion image is displayed on the liquid crystal panel 20 of the control unit 10 in the counter, as shown in FIG. 23 (see FIG. 2) is output, and the products displayed on the product display means are sequentially advertised.

That is, first, the advertisement product name selection means 7 selects a product name from the products displayed for each section number, and the advertisement information of the selected product name is input to the product advertisement information search means 8. And the video data and the audio data of the searched advertisement information are transferred to the semiconductor storage element 19 of the in-store control unit 10 having the corresponding section number via the communication unit 17 and stored. I do. In the in-store control means 10, since the advertisement information corresponding to the product name of the product previously selected by the product information / product advertisement information providing means 11 is output to the liquid crystal panel 20, the advertisement information of this product is displayed. When the output is completed, the advertisement information of the next product previously stored in the semiconductor storage element 19 is output by the product information / product advertisement information providing means 11. Thereafter, by repeating such processing, the products displayed on the product display means are sequentially advertised. A similar process is executed for the other in-store control means 10, and the merchandise information / commodity advertisement information providing means 11 sequentially advertises the merchandise.

Next, when the customer wants information on a specific product, it is affixed on the liquid crystal panel 20 of the control unit 10 in the counter, as shown in FIG. The product name displayed on the product display means displayed on the touch panel 24 and selectable, for example, Oolong tea, is selected by the touch panel 24. Touch panel 24
Touch panel controller 25 when selecting a product by
The product selected by input processing (oolong tea)
As shown in FIG. 6 showing a display diagram when the product information is output, the video of the product information is displayed on the liquid crystal panel 20 of the control unit 10 in the counter, and the audio information is output.

The flow of the processing proceeds as described below. First, when the customer side desires the product information while the product information / product promotion information providing means 11 is outputting the product promotion information, the customer presses the switch of the product information switching means 14 and the information requesting product name selecting means 15 Is operated, the display on the liquid crystal panel 20 is switched to the touch panel 24 for displaying the displayed product name (see FIG. 5), and the product name for which information is desired can be input by the touch panel 24. Here, when there are many selectable product names and the product name for which information is desired is not displayed on the first screen, pressing the product information switching means 14 again displays the next screen, and the first screen can be displayed. The remaining product names that did not exist can be sequentially displayed.

Next, when a product name on the touch panel 24 is selected, the product information search means 3 searches the product information storage means 2 for product information, and video data and audio data of the searched product information are transmitted via the communication means 17. The product having the selected product name is transferred to the semiconductor storage element 19 of the in-store control means 10 of the product display means on which the product name selected is displayed. Then, the product information stored in the semiconductor storage element 19 is output to the liquid crystal panel 20, a video is displayed (see FIG. 6), and sound is output.

Further, when it becomes necessary for the customer to call the store, a call response image diagram showing a response example at the time of calling is shown in FIG. Customer side call means 16
Is pressed and a voice is input from the microphone 27, the call response means 9 of the out-of-sale control means 1 operates. The call responding means 9 includes a CCD camera 29 for photographing the respondent and a microphone 3 for inputting the voice of the respondent.
0, since it is constituted by the speaker 23 that outputs the voice of the caller, the processing of video and audio is executed by the personal computer, and the in-sale control unit 10 and the out-of-sale control unit 1 are connected via the communication unit 17. The call from the customer and the response from the shop are smoothly exchanged by video and audio.

The flow of the processing proceeds as described below. First, when the call switch 26 is depressed, a call is made to the call response means 9 and the microphone 27 of the call means 16 can make a voice inquiry. In the call response means 9, the clerk verifies the contents of the inquiry by voice, and the clerk responds with the CCD camera 29 and the microphone 3
0, and the image is displayed on the liquid crystal panel 20 by the inquiry information providing means 12 of the in-store control means 10 as an image.
The sound is output to the microphone 27.

As described above, according to the first embodiment, it is possible to promptly and surely provide information on a product that the customer wants, and also to accurately provide information on a product that the shop wants to advertise. In addition, there is an effect that even when there is a shortage of hands, it is possible to promptly and reliably respond to customer inquiries from the sales floor.

Although the product promotion information is the promotion information of each product, the promotion information is related to the product displayed on the product display means. Image and BGM of vegetable dishes
The purchase effect is also stimulated even if is provided, and the same effect can be expected.

(Embodiment 2) Hereinafter, Embodiment 2 of the present invention will be described with reference to FIGS. Example 1
The same reference numerals are given to components having the same configuration as that described above, and description thereof is omitted.

FIG. 8 is a functional block diagram of the merchandise information providing system according to the second embodiment.
As shown in FIG. 8, there is provided a bar code reading means 31 for reading a bar code attached to a product by infrared rays,
The customer can read the barcode of the product for which he / she wants to know the product information, and can select the product name. The barcode reading means 31 is incorporated in the in-store control means 10 and operated by the customer.

If the customer wants information on a specific product,
When the bar code reading means 31 is operated, the bar code reading means 31 reads the bar code attached to the product and selects the product name as shown in FIG. Is displayed on the liquid crystal panel 20. In the case of the second embodiment, since the product name is selected by the barcode, the product information switching means 14 becomes unnecessary.

As described above, according to the second embodiment, there is an effect that a product name for which detailed product information is desired can be easily selected by reading a bar code.

In the second embodiment, the product name is selected by reading the bar code. However, the touch panel 24 constituting the information requesting product name selecting means 15 in the first embodiment is used.
If used together, the range of selection methods can be further expanded, and a product information providing system with improved usability can be provided.

[0043]

The present invention is embodied in the form described above and has the following effects. A product information storage unit that stores product information such as value, usage, and price of a plurality of products as video data and audio data; an information requesting product name selection unit that selects a product name that the customer wants to provide information; A product information search unit for searching the product information storage unit for the product information of the product name selected by the information requesting product name selection unit, and a product information providing unit for providing the searched product information to the customer by video or audio The control unit in the counter has an information requesting product name selecting unit and a product information providing unit, the control unit outside the counter has a product information storage unit and a product information searching unit, and the control unit in the counter includes A signal is transmitted / received to / from the out-of-sale control means by a communication means, and since the in-sale control means is disposed close to a commodity display means such as a freezer and refrigerated showcase, the customer requests it. It is possible to reliably provide the information of the goods.

Also, a product information storage means for storing product information such as value, usage, and price of a plurality of products as video data and audio data, and a product promotion information storing advertisement information for a plurality of products by video and audio. Storage means, an information requesting product name selecting means for selecting a product name for which the customer wants to provide information, and searching for the product information of the product name selected by the information requesting product name selecting means from the product information storing means. Merchandise information searching means, advertising merchandise name selecting means for selecting a merchandise name to be advertised from a plurality of merchandise advertisement information stored by the merchandise advertisement information storing means, and a merchandise name selected by the advertised merchandise name selecting means. A merchandise advertisement information searching means for searching for the merchandise information from the merchandise information storage means; And product information / product advertisement information providing the customer with the product advertisement information retrieved by the product advertisement information search means by video or audio when the product name is not selected by the information requesting product name selection means. Means, and the control unit in the counter has an information requesting product name selecting means and a product information / product advertising information providing means,
The out-of-sale control means has a product information storage means, a product information search means, a product promotion information storage means, and a product promotion information search means, and a signal is transmitted between the in-sale control means and the out-of-sale control means by a communication means. Since the control unit in the counter is located close to a product display unit such as a freezer and refrigerated showcase, it is possible to reliably provide information on products requested by customers, and Information on the product to be advertised can also be provided.

Further, a product information storage means for storing product information such as value, usage, and price of a plurality of products as video and audio data, and a product promotion information storage for storing advertising information of a plurality of products by video and audio. Means, a plurality of merchandise display means such as a freezer and refrigerated showcase with a section number, a merchandise name / section number input section for inputting the name of the merchandise to be displayed and the section number of the merchandise display means, and the merchandise name / section A product name storage unit for each display category that stores the product name input by the number input unit for each of the plurality of product display units, and a display product name display that displays a product name displayed for each of the product display units Means, an information requesting product name selecting means for selecting a product name desired by the customer from the displayed product name displaying means, and a product information of the product name selected by the information requesting product name selecting means. A product information search means for searching for a product name from the product information storage means; and a commercial product name selecting means for selecting a product name to be promoted from product names for each product display means stored in the display category-specific product name storage means. A product advertisement information search unit for searching the product advertisement information storage unit for advertisement information of the product having the product name selected by the advertisement product name selection unit; A product that provides to the customer by voice and, when the product name is not selected by the information requesting product name selection unit, the product promotion information retrieved by the product promotion information search unit to the customer by video or audio Information / product promotion information providing means, and the control unit in the counter has display product name display means, information requesting product name selection means, and product information / product promotion information providing means, Off-site control means,
It has a product information storage means, a product information search means, a product promotion information storage means, and a product promotion information search means, and performs transmission and reception of signals by communication means between the inside-of-sale control means and the outside-of-sale control means, Since the control unit in the counter is located close to the product display means, it is possible to quickly and reliably provide information on the product requested by the customer, and also accurately provide information on the product that the store wants to advertise. it can.

Further, if there is a call by a calling means constituted by a push button or the like, the responder provides a call responding means for responding to the call by video or voice, and a response of the responder by video or voice to the calling side. Inquiry information providing means, a call signal and a response signal composed of video data and audio data are bidirectionally communicated by a communication means, and the calling means and the inquiry information providing means are used for displaying a product such as a refrigerator-freezer showcase. Since it is located close to the means, there is an effect that even in a case where there is a shortage of hands, it is possible to quickly and surely respond to a customer inquiry from the sales floor.

Further, as the information requesting product name selecting means,
By using a bar code reading unit that reads a bar code attached to a product, a product name can be easily selected.

[Brief description of the drawings]

FIG. 1 is a functional block diagram of a product information providing system according to a first embodiment of the present invention.

FIG. 2 is a circuit block diagram of a control unit in a sales floor in the product information providing system.

FIG. 3 is a system configuration diagram when the product information providing system is installed.

FIG. 4 is a display diagram when product advertisement information is output by the product information providing system.

FIG. 5 is a display diagram when an information requesting product name is selected by the product information providing system.

FIG. 6 is a display diagram when product information is output by the product information providing system.

FIG. 7 is an image diagram of a call response by the product information providing system.

FIG. 8 is a functional block diagram of a product information providing system according to a second embodiment of the present invention.

FIG. 9 is a display diagram when an information requesting product name is selected by the product information providing system.

[Explanation of symbols]

 DESCRIPTION OF SYMBOLS 1 Out-of-sale control means 2 Merchandise information storage means 3 Merchandise information search means 4 Merchandise name / section number input means 5 Merchandise name storage means for each display section 6 Merchandise advertisement information storage means 7 Advertised merchandise name selection means 8 Merchandise advertisement information search means 9 Call response means 10 Counter control means 11 Merchandise information / merchandise information providing means 12 Inquiry information providing means 13 Displayed merchandise name display means 15 Information request merchandise name selecting means 16 Calling means 17 Communication means 29 CCD camera 31 Bar code reading means

Claims (5)

[Claims] Claims 1. An out-of-sale store having a product information storage means for storing product information such as a method of use and a price as video data and audio data, and a product information search means for retrieving product information from the product information storage means. A control unit, an in-store control unit having an information requesting product name selecting unit in which the customer selects a product name, and a product information providing unit for providing product information to the customer by video and audio; and the in-store control unit; A merchandise information providing system comprising communication means for transmitting and receiving signals to and from the out-of-sale control means, wherein the in-sale-control means is provided near the merchandise display means. 2. A product information storage means for storing product information such as a use method and a price of the product as video data and audio data, and a product promotion information storage means for storing advertisement information of the product as video data and audio data. A merchandise information search means for searching for merchandise information from the merchandise information storage means, an advertised merchandise name selecting means for selecting a merchandise name, and storing the merchandise information of the merchandise name selected by the advertised merchandise name in the merchandise advertisement information storage Means for controlling the outside of the store having a product advertisement information search means for searching from the means, an information request selection means for the customer to select a product name, and the product information searched by the product information search means or the product advertisement information search means A sales floor control means having product information / product advertisement information providing means for providing the searched product advertisement information to the customer by video and audio; And a communication means for transmitting and receiving signals between the inside-of-sale control means and the outside-of-sale control means, wherein the inside-of-sale control means is provided near the goods display means. 3. A product information storage means for storing product information such as a usage method and a price of the product as video data and audio data, and a product promotion information storage means for storing advertisement information of the product as video data and audio data. Product name / section number input means for inputting the product name of the product displayed on the product display means and the classification number given to the product display means, and the product name input by the product name / section number input means for displaying the product name A product name storage unit for each display category that stores each product category; a product information search unit that searches for product information from the product information storage unit; an advertisement product name selection unit that selects a product name; Means for out-of-sale control having means for retrieving advertising information from the commodity advertising information storage means by means of the commodity name selected by the means, and display for each of the commodity display means Display product name display means for displaying the displayed product name; information requesting product name selection means for the customer to select a product name from the display product name display means; and product information or the product searched by the product information search means An in-story control unit having merchandise information / commodity information providing means for providing the merchandise information retrieved by the advertising information search means to the customer by video and audio, and the in-sale control means and the out-of-sale control means; And a communication means for transmitting and receiving signals to and from the merchandise information providing system. 4. An in-sale section control means has a calling means such as a push button, and an inquiry information providing means for providing a response by a video and a voice to a calling side. 4. The product information providing system according to claim 1, further comprising a call responding means for responding with a video and a voice, wherein the communication means bidirectionally communicates the call signal and the response signal. 5. The product information providing system according to claim 1, wherein the information requesting product name selecting means is a bar code reading means for reading a bar code attached to the product.