JPH08234709A - Method and device for displaying information - Google Patents

Abstract

PURPOSE: To enhance the added value of an information service system by effectively distributing a regional advertisement information. CONSTITUTION: Information provided by an information provider side is received by each family and accessed to a regional advertisement distributing server from each family, then the regional advertisement information of this region is down-loaded and temporarily stored in a recording medium. Thereafter, the information is read out and displayed on a screen. In addition to service information including new articles, advertisement information common over the country is displayed on the screen. A button icon (button icon of 'Leaflet') operated when displaying local advertisement information is also displayed. If necessary, a user operates this button icon in order to see the regional advertisement information.

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an information display method and apparatus, which is suitable for electronically distributing data of publications such as newspapers, magazines and books, and advertisement data. The present invention relates to an information display method and device.

[0002]

2. Description of the Related Art A data providing means for distributing predetermined data nationwide such as satellite broadcasting and cable television is used to compose related data such as texts, headlines, photographs, moving images, and read-aloud voices. Data broadcasting systems providing multimedia data including advertisements are emerging.

Under such circumstances, the present applicant has previously proposed, for example, as Japanese Patent Application No. 7-1092, a method of displaying multimedia data including advertisements.

With this arrangement, regarding the advertisement information distributed nationwide, it becomes possible to provide various advertisement information quickly and at low cost to an extremely large number of households located in a wide range. It enables advanced utilization and can add value to the information provision system.

[0005]

However, in the above proposal, there is no disclosure about how to provide regional advertisement information, which is conventionally distributed in leaflets and the like. As a result, there is a problem that cannot be applied when providing local advertisement information.

[0006] The present invention has been made in view of the above circumstances, and it is possible to efficiently provide both nationwide advertisement information and local advertisement information at the same time. is there.

[0007]

According to a first aspect of the present invention, there is provided an information display method in which predetermined provision information and advertisement information are transmitted from a transmission device to a transmission line, and the provision information and advertisement information transmitted via the transmission line. In the information display method of receiving in the receiving device, recording the received provision information and advertisement information in a predetermined recording medium, reading the provision information and advertisement information recorded in the recording medium, and displaying them on the display screen of the display device. The receiving device receives the advertisement information common to the whole country from the transmitting device through the transmission path, and provides a regional advertisement information server for providing regional advertisement information of each region for each region. Is downloaded from a local advertisement information server via a predetermined communication line, and either the advertisement information common to the whole country or the local advertisement information is displayed on the display screen of the display device.

Further, the transmission path can be broadcast radio waves.

The communication line may be a telephone line.

An information display device according to a fourth aspect of the present invention receives the provided information and the advertisement information transmitted through a predetermined transmission path, records the received provided information and the advertisement information in a predetermined recording medium, and records the information. In an information display device for reading and displaying provision information and advertisement information recorded on a medium, receiving means for receiving advertisement information common throughout the country via a transmission line, and a regional advertisement information server for providing regional advertisement information of a region Access means for downloading the regional advertisement information from the regional advertisement information server via a predetermined communication line, and a display means for displaying either the advertisement information common to the whole country or the regional advertisement information. Characterize.

Further, the transmission path can be broadcast radio waves.

The communication line may be a telephone line.

In the information display method according to the seventh aspect, the predetermined provision information and the advertisement information are transmitted from the transmission device to the transmission path, and the provision information and the advertisement information transmitted via the transmission path are received by the reception device. In the information display method in which the received provision information and advertisement information are recorded in a predetermined recording medium, and the provision information and advertisement information recorded in the recording medium are read and displayed on the display screen of the display device, the advertisement information is a regional advertisement. When it is information, the identification information indicating the area corresponding to the advertisement information is attached to the advertisement information, a predetermined area is designated, and based on the identification information, a predetermined area of the designated area of the advertisement information is specified. Selectively receiving advertisement information corresponding to the advertisement information, receiving advertisement information common to all of the advertisement information, and advertising information corresponding to a predetermined one of the designated areas of the advertisement information or Advertising information One of the, and displaying on the display screen of the display device.

Further, the transmission path can be broadcast radio waves.

An information display device according to a ninth aspect of the invention receives the provision information and the advertisement information transmitted through a predetermined transmission path, records the received provision information and the advertisement information in a predetermined recording medium, and records the information. In the information display device for reading and displaying the provided information and the advertisement information recorded on the medium, when the advertisement information is the advertisement information of the area, the reading means for reading the identification information indicating the area corresponding to the advertisement information attached to the advertisement information. And an advertisement information corresponding to a predetermined one of the areas specified by the specifying means of the advertisement information, based on the specifying means for specifying a predetermined area and the identification information read by the reading means. First receiving means for selectively receiving,
Second receiving means for receiving advertisement information common to all over the country among the advertisement information, and advertisement information or second receiving means corresponding to predetermined information in a designated area of the advertisement information received by the first receiving means. The display means for displaying any one of the advertisement information common to all of the nations received by.

Further, the transmission path can be broadcast radio waves.

[0017]

In the information display method or apparatus according to claim 1 or 4, the advertisement information common to the whole country is received through a predetermined transmission line, and the advertisement information of the area is provided in a predetermined area. Download from the advertisement information server via a predetermined communication line. Therefore, it is possible to receive the advertisement information common to the whole country by broadcasting radio waves and the advertisement information of the area via the telephone line.

In the information display method or apparatus according to claim 7 or 9, when the advertisement information is advertisement information of an area, identification information of a predetermined area corresponding to the advertisement information is attached to the advertisement information and designated in advance. Only the advertisement information of the selected area is selectively received. Therefore, it is possible to efficiently receive the advertisement information common to the whole country and the advertisement information of the designated area through the same transmission path.

[0019]

1 shows an example of the configuration of a data broadcasting system to which the present invention is applied. In this data broadcasting system, for example, multimedia data centering on text data is broadcast, and on the receiving side, this can be received and recorded in a recording medium, and when desired, the data can be read and viewed. It is made possible.

A newspaper company as an information provider has an article database large-scale computer (hereinafter abbreviated as large-scale computer) 1 in which articles from all over the country are collected and stored. In order to create the latest hot news article from the data collected by the large-scale computer 1, predetermined data is transferred to the editing device (computer) 2. In the editing device 2,
A summary article of about 50 to 100 characters is created from the text data. Next, the headline, data obtained by digitizing and compressing the photograph associated with the headline, and moving image data are added. Furthermore, digital voice data in which the summary article is read aloud by the announcer and the voice thereof is digital data, and data designating the layout of the article display screen are added. Then, data indicating the degree of importance of this newspaper article data is added.

Further, an advertisement area (details will be described later with reference to FIG. 8) is provided at the bottom of the screen for displaying the provided article information, and the advertisement information to be displayed there is also added. FIG. 2 shows an example of this advertisement data. As shown in the figure, one piece of advertisement data includes an advertisement ID, a title, an advertisement type, an advertiser company name, a pointer to advertisement area image data, and related information (for example, vacant seat information and advertisement index in FIG. 8 described later). Is composed of a command name for accessing the command, layout information of the button for the command, and a pointer to screen data of relevant information accessed when the command is designated.

As described above, the multimedia newspaper article data centered on the newspaper data, which is edited by the editing device 2 in a format easy to see on the receiving side, is transmitted to the service operating company 3 via a predetermined data line on the ground, for example. To be done.

Further, the service operating company 3 provides data provided by a publisher, which is another information provider, such as data such as magazines and books, and programs provided by a television station (composed of video signals and audio signals). ) And advertising information is also provided. Note that the data of magazines and books provided by publishers is, for example, similar to the data provided by newspaper publishers described above,
It is possible to provide multimedia data (hereinafter, appropriately referred to as multimedia magazine / book data) that is a combination of text data, image data, and audio data.

The data transmitted to the service operating company 3 is transmitted from there to a satellite (broadcast satellite (BS) or communication satellite (CS)) 4, and from the satellite 4 to a receiving side (for example, a receiver in each home). (Subscriber) etc.). That is, the information (data) provided by the information provider
Is transmitted to the receiver side via the satellite line.

The service operating company 3 has a transmitting device as shown in FIG. 3, for example. The multimedia newspaper article data from the newspaper company and the multimedia magazine / book data from the publisher are multiplexed by a multiplexing circuit (not shown), and supplied as multimedia data to the encoder 25 constituting the transmission device. It In the service management company 3, for example, multimedia magazine / book data is edited as needed in a form that can be easily searched by the receiving side, and then multiplexed with the multimedia newspaper article data.

The encoder 25 has, in addition to multimedia data, common information including, for example, a data identifier (for identifying multimedia data), individual information including user management information, a scramble key, and a work key. Data is input. Among them, the multimedia data is supplied to the data scrambler 14, scrambled corresponding to the pseudo-random sequence output from the PN (PseudoNoise) generator 13, and output to the independent data channel multiplexing circuit 12. PN
The pseudo random sequence generated by the generator 13 is set corresponding to the scramble key input to it. In addition,
The scramble key can be changed regularly, such as every day, or irregularly.

The scramble key is supplied to the PN generator 13 and the related information encryption circuit 11. In addition to the scramble key, the encryption circuit 11 is supplied with individual information, common information, and a work key. The encryption circuit 11 uses the work key to encrypt the scramble key, the individual information, and the common information. The encrypted data is supplied to the independent data channel multiplexing circuit 12 as related information.

The independent data channel multiplexing circuit 12 is
The scrambled multimedia data supplied from the data scrambler 14 and the related information supplied from the encryption circuit 11 are multiplexed and supplied to the digital channel signal multiplexing circuit 15.

The above configuration constitutes an encoder 25 for generating data in an independent data channel, which will be described later with reference to FIG.

The digital channel signal multiplexing circuit 15 also receives an audio signal transmitted as a digital channel signal (at least a part of which is an audio signal of a program provided by the above-mentioned television station).
The digital channel signal multiplexing circuit 15 receives the input audio signal (digital audio signal) and the encoder 25.
The supplied data is multiplexed and supplied to the 4-phase DPSK modulator 16.

The 4-phase DPSK modulator 16 performs 4-phase DPSK modulation on the input data and outputs it to the video signal / digital channel signal multiplexing circuit 17. This video signal /
The digital channel signal multiplexing circuit 17 also includes
A video signal of a program provided by a television station is input.
The audio signal input to the digital channel signal multiplexing circuit 15 is a digital signal, whereas the video signal input to the video signal / digital channel signal multiplexing circuit 17 is an analog signal.

Note that, in the future, this video signal will be a digital signal instead of an analog signal, and the information provider (in FIG. 1, a newspaper company, a publishing company, and a television station).
It is possible to handle all the data transmitted from the device as multimedia data.

The video signal is scrambled, and then the video signal / digital channel signal multiplexing circuit 1
It is possible to input to 7. in this case,
The scramble key used for scrambling the video signal is input to, for example, the related information encryption circuit 11, encrypted therein and included in the related information.

The video signal / digital channel signal multiplexing circuit 17 frequency-multiplexes the input video signal and the signal supplied from the 4-phase DPSK modulator 16, and FM
Output to the modulator 18. The FM modulator 18 FM-modulates a predetermined carrier with the input signal and outputs it to the up converter 19. The up-converter 19 frequency-converts the input FM signal into a signal in a frequency band on the order of gigahertz (for example, Ku band or Ka band). The FM signal output from the up converter 19 is
After the power is amplified by the power amplifier 20, the power is supplied to the transmitting antenna 21 and is then transmitted to the satellite 4 (FIG. 1).

FIG. 4 shows the format (A-mode format) of digital channel data which has been subjected to 4-phase DPSK modulation. As shown in the figure, one frame of data is composed of a total of 2048 bits of horizontal 64 bits and vertical 32 bits. A frame synchronization signal, a control signal, and a range bit signal are arranged (recorded) in the first range of 2 bits × 32 bits. Since one frame of data is transmitted in 1 ms, the transmission rate is 2.048 Mbps.

The frame synchronization signal is a signal for synchronizing each frame. The control signal indicates whether the transmission mode is the A mode or the B mode, the television audio signal (the audio signal of the program provided by the television station (audio 1 and 2 in FIG. 4, or audio 3 and 4). Is arranged)) is a stereo signal, a monaural 1-channel signal, a monaural 2-channel signal, or the like.

The voices 1 to 4 to be described below are the most significant 1 of the significant digits of the voice data quantized with 14 bits.
0 bit is selected and arranged. The range bit signal is adapted to represent the range of the selected audio data.

As shown in FIG. 4, in the first 2 × 32-bit range, the next 10 × 32-bit range, and the following three 10 × 32-bit ranges, the audio 1
The voice data of voice 4 is recorded (arranged) (however, data other than voice may be arranged in voices 3 and 4). Next to the voice 4 data,
The data of the independent data channel is arranged in the range of 15 × 32 bits, and the horizontal error correction code is arranged in the last range of 7 × 32 bits.

The data of the independent data channel shown in FIG. 4 is transmitted in a predetermined packet unit. For example, 1
A packet is composed of 288 bits, the first 16 bits are used as a header, the actual data is arranged in the following 190 bits, and the error correction code of the packet is arranged in the last 82 bits. The header consists of at least the service identification code and its error correction code (check bit).
The service identification code includes, for example, a code for identifying whether the data arranged in the packet is related information or multimedia data.

To the independent data channel, the related information output by the related information encryption circuit 11 shown in FIG. 3 and the multimedia data output by the data scrambler 14 are allocated in packet units, and the packet allocation is performed. Data (whether the data is relevant information,
Alternatively, the service identification code is set according to whether the data is multimedia data.

The above data is transmitted from the service operating company 3 in FIG. 1 to the satellite 4, and further transmitted from the satellite 4 to, for example, the receiver (contractor) in each home. In each home (reception side), the signal transmitted from the satellite 4 is received by the outdoor device (parabolic antenna) 5 and converted into a predetermined intermediate frequency signal (IF signal). This IF signal is input to the data receiving device 6.

In the data receiving device 6, the IF signal is demodulated, and the contracted data (multimedia data) is extracted from the demodulated signal. Then, this data is recorded on a recording medium (for example, a magnetic disk or the like) that is removable from the recording medium slot of the data receiving device 6, such as a magneto-optical disk (hereinafter referred to as MO) 8 or the like.

After recording the data in the MO 8, the user (receiver) can retrieve the necessary data from the user (receiver) and output the retrieved data when desired.
That is, the retrieved data can be displayed on the monitor 7 (display means) such as a television receiver or a computer display, or can be output from a speaker (not shown).

Further, the MO 8 can be attached to, for example, a portable terminal or a desktop type terminal (neither is shown), and desired data can be searched and displayed (output) at an arbitrary place.

FIG. 5 shows a configuration example of the data receiving device 6. Each block constituting the data receiving device 6 is adapted to exchange data (including control commands and the like) via a bus, and also to the CPU and RO.
Each block is controlled by a processing circuit 32 (reading means) composed of M and RAM. In addition, the data receiving device 6 includes a remote controller 9
It can be controlled by operating the (designating means). That is, when the remote controller 9 is operated, a signal corresponding to the operation is received by the processing circuit 32 via the input device 33, and the processing circuit 32 performs processing corresponding to the signal from the remote controller 9.

In the data receiving device 6, the IF signal from the outdoor device 5 is supplied to the data receiving circuit 31 (receiving means, first receiving means, second receiving means). In the data receiving circuit 31, the input IF signal is demodulated. Further, under the control of the processing circuit 32, the data receiving circuit 31 receives multimedia data contracted by the receiver (for example, summary article data of a predetermined newspaper company and accompanying text data, image data, and voice data,
Data of predetermined magazines and books and their accompanying text data, image data, voice data, etc.) are decoded and output to the data recording medium control circuit 34.
The data recording medium control circuit 34 records the data from the data receiving circuit 31 in MO8.

After that, when the remote controller 9 is operated and an operation signal corresponding to the operation is received by the input device 33,
The input device 33 transfers the operation signal to the processing circuit 32. When the processing circuit 32 receives the predetermined operation signal, the processing circuit 32 causes the data recording medium control circuit 34 to reproduce the data recorded in the MO 8 and supplies it to the display interface 35. The display interface 35 converts the input data into a video signal and outputs the video signal to the monitor 7 for display (when the data reproduced from the MO 8 is audio data, the data is output from a speaker not shown). Be done). This allows the contractor to
You can view subscribed newspapers, magazines, books, and accompanying text, images, and audio.

The data receiving circuit 31 is a security module sent from the service operating company 3 (for example, mailed by concluding a receiving contract), such as an IC card 10 (in addition, a memory card, etc.). ), The data supplied via the security module interface 36 is used to decrypt (descramble) the data and related information as described later.

As shown in FIG. 6, which will be described later, the IC card 10 is composed of a work key register 10a and a contract content register 10b.
For security management, for example, a work key (the same as the work key input to the encryption circuit 11 in FIG. 3) is stored in the contract content register 10b. The contract contents including the data identifier of the multimedia data are stored respectively. Security module interface 36
Reads the information stored in the IC card 10, and outputs the work key and the contract content obtained as a result to the data receiving circuit 31.

The modem 37 (download means)
Is connected to a telephone line and performs predetermined communication processing. That is, the modem 37 calls a predetermined telephone number according to an instruction from the processing circuit 32, controls communication such as call setting, and modulates data supplied from the processing circuit 32 to output to the telephone line. In addition, the signal input via the telephone line is demodulated and supplied to the processing circuit 32.

FIG. 6 shows a more detailed configuration example of the data receiving circuit 31. The IF signal input from the outdoor device 5 is input to the FM demodulator 71. FM demodulator 71
Demodulates the IF signal into a baseband signal and outputs it to the video signal / digital channel signal separation circuit 72.
The video signal / digital channel signal separation circuit 72 is
The video signal and the digital channel signal are separated from the input signal. The video signal is supplied to a decoder (not shown).

In the decoder, the scramble key (used when scrambling the video signal is supplied from the related information decoding circuit 82, which will be described later, when the reception contract of the supplied video signal is concluded. The scramble key) is used to descramble the video signal. The descrambled video signal is output to and displayed on the monitor 7 via the display interface 35 (FIG. 4) in accordance with the operation of the remote controller 9, for example.

On the other hand, the digital channel signal separated by the video signal / digital channel signal separation circuit 72 is input to the 4-phase DPSK demodulator 73 and demodulated. The signal output from the 4-phase DPSK demodulator 73 is input to the digital channel signal separation circuit 74, where it is converted into a voice signal (a signal arranged in the voice 1 to 4 shown in FIG. 3) and a signal of an independent data channel. To be separated. When the audio signal corresponds to the above-mentioned video signal, the audio signal is supplied to the speaker in accordance with, for example, the operation of the remote controller 9, and is output as audio from the speaker.

The digital channel signal separation circuit 74 outputs the separated independent data channel signal to the multimedia data / related information separation circuit 81. The multimedia data / related information separation circuit 81 separates the multimedia data and related information from the input signal, and outputs the multimedia data to the data descrambler 8
7 and outputs the related information to the related information decoding circuit 82. This is done by referring to the service identification code described above.

The related information decoding circuit 82 is the IC card 1
Security module interface 36 from 0
The work key supplied via (FIG. 5) is used to decrypt the scramble key, the individual information, and the common information input as the related information. Then, the scramble key is output to the on / off switching circuit 85, and the data identifier included in the common information and the user management information included in the individual information are output to the download permission / inhibition determination circuit 83.

The download permission / inhibition decision circuit 83 compares the input data identifier with the contract content supplied from the IC card 10 via the security module interface 36. As described above, the contract content includes the data identifier of the multimedia data that has been contracted in advance. As long as the user management information supplied from the related information decoding circuit 82 does not include the contract fee nonpayment and other prohibition conditions, the download permission / inhibition determination circuit 83 matches the two data identifiers input therein, Further, when the matched data identifier is stored in the download request setting circuit 84, it is turned on / on.
A control signal for switching the off switching circuit 85 to the on state is output. As a result, the scramble key output from the related information decoding circuit 82 is supplied to the PN generator 86 via the ON / OFF switching circuit 85.

Here, in the download request setting circuit 84, for example, by operating the remote controller 9, the data identifier of the multimedia data desired to be downloaded among the multimedia data contracted by the receiver (contractor) is registered in advance. ing. Therefore, in the download permission / inhibition determination circuit 83, the control signal is output when the contracted multimedia data, which is desired to be downloaded, is received.

The PN generator 86 generates a pseudo random sequence corresponding to the input scramble key. The data descrambler 87 descrambles and outputs the multimedia data supplied from the multimedia data / related information separation circuit 81 using the pseudo random sequence supplied from the PN generator 86. The multimedia data output from the data descrambler 87 is sent to the MO via the data recording medium control circuit 34.
8 to be recorded.

When the decoding result of the input related information includes the scramble key used for scrambling the video signal from the television station, the related information decoding circuit 82 outputs it to the decoder. As a result, the decoder uses the scramble key as described above for the video signal / digital channel signal separation circuit 72.
The video signal output from is descrambled.

After the multimedia data is recorded on the MO 8 as described above, the remote controller 9 is operated as described above to retrieve the data desired by the user and display it on the monitor 7. Alternatively, the voice read out or the voice attached to the moving image can be output from the speaker.

As described above, the multimedia data transmitted via the satellite 4 may include, for example, top articles, sports articles, political articles, social articles, depending on the contents.
It is classified into genres (types) such as economic articles and international articles. Then, in addition to the article information that should be originally provided for each of these genres, advertising information is also transmitted as multimedia data and recorded in MO8.

When the user operates the remote controller 9 to instruct the automatic reproduction of the information recorded in the MO 8, the processing circuit 32
Executes the process shown in the flowchart of FIG.

First, in step S21, the headline list screen (headline screen) of the first genre among the genres registered in advance is displayed. FIG. 8 shows a display example of the headline list screen. In this example, a top genre heading list screen is shown.

As shown in FIG. 8, on the left side of the article information display area of this screen, button icons of "headline", "previous article", and "next article" are displayed (however, in this display state). , The button icons for "Previous article" and "Next article" are not selectable, so they are not actually displayed.) At the top, this is registered as the genre to be played in this automatic playback mode. The button icon of each genre (in this example, top, sports,
Political and social button icons) are displayed.

In the case of this embodiment, of the five genre button icons, the currently selected top button icon is retracted and displayed, and this display is a heading list screen. For example, the button icon is displayed so as to glow yellow.

Further, a button icon for automatic reproduction and bookmark reproduction is displayed on the upper right of the screen. In this case, since "Favorite course" (automatic playback mode) is selected, except when the index list screen is displayed or the automatic playback state is stopped while the article screen is displayed,
The button icon for automatic reproduction is displayed, for example, in yellow, and the button icon for bookmark reproduction is always displayed in gray.

Below these button icons, the headline of the article of the currently selected genre (top in this case) is displayed. In this example, as the top articles, one article in the social genre, one article in the economic genre, two articles in the international genre, and one article in the political genre are displayed. Has been done.

An advertisement area is provided below the above-mentioned article information display area, and the advertisement information is displayed therein.
In this advertising area, button icons for "Introduction of dates" and "Advertisement index" are displayed. If you select the button icon of "Introduction of dates", more detailed dates of travel advertisements displayed here will be displayed. It can be displayed. Also, by selecting the "advertisement index" button icon, the index of travel and other advertisements is displayed, and a desired advertisement can be further selected from the index.

In step S21, when a predetermined time has elapsed after the headline list screen was displayed in this way,
Next, in step S22, the screen of the first article among the articles displayed on the index list display screen in step S21 is displayed. In the case of this embodiment, the article “Soribudine, 3 people died in clinical experiments” displayed at the top of FIG. 8 is displayed. That is, the summary article (summary text) of the article is displayed, and the text is read aloud.

In step S23, it is determined whether or not the voice reading that is currently being performed is finished. If it is determined that it is not finished, the process proceeds to step S24 and the button icon displayed on the screen is displayed. It is determined whether or not any one of them has been operated. If none of the button icons have been operated, the process returns to step S22,
Repeat the subsequent processing. That is, the display operation of the article is continued.

When it is determined in step S23 that the voice reading of the article currently displayed is finished, the process proceeds to step S25, and the article currently displayed is the last of the genre (top in this case). It is determined whether or not the article. If there are still other articles in the top genre, the process proceeds to step S26, the next article in the top genre is selected, the process returns to step S22, and the article is displayed. That is, in the case of this embodiment, next, "government tax adjustment consolidates" substantial tax increase "report"
Display articles.

Then, when it is determined in step S23 that the reading of this article is completed, the process returns to step S25 again, and it is determined whether or not this article is the last article in the top genre. If not, the process proceeds to step S26, and the next article, "The United States presents a draft resolution on North Korea sanctions to Japan and South Korea," is selected. Then, in step S22, this article is displayed.

As described above, for example, when the fourth article is selected in step S26, step S2
In 2, the article “Exploring the overall picture of nuclear development in North Korea” is displayed, for example, as shown in FIG.

As shown in FIG. 9, in the article display area of this display screen, bookmark reproduction (sequential reproduction of only preselected articles), automatic reproduction, headline, previous article, next article button icons are displayed. Is displayed, and a button icon for the full article is also displayed. Further, in the advertisement area, since this advertisement is an advertisement related to a concert, a button icon for knowing vacant seat information of the concert is displayed together with a button icon for displaying an advertisement index.

As described above, when it is determined in step S25 that the last article of the top genre has been displayed, the process proceeds to step S27, and the currently selected genre is registered as a target for automatic reproduction. It is determined whether or not the genre is the last one. If it is not the last genre, the process proceeds to step S28 and the next genre is selected. In the present case, the sports genre is selected. Then, the process returns to step S21, the sports heading list screen is displayed, and the process proceeds to step S22 to display the first article of the genre of the sport.

Thereafter, similarly, each article of each genre is automatically displayed in sequence.

When it is determined in step S27 that the genre is the last genre (in this embodiment, society) registered as the target of automatic reproduction, the automatic reproduction process is terminated.

On the other hand, when it is determined in step S24 that any button icon has been operated in the state where individual articles are displayed as shown in FIG. 9, for example, it corresponds to the operated button icon. Then, any one of steps S29, S30, S31, S34, and S37 is executed.

When it is determined in step S24 that the button icon of the previous article is selected,
In step S29, the previous article selection process is executed. That is, for example, when the button icon of the previous article is selected in the state where the article “Explore the overall image of nuclear development in North Korea” shown in FIG. 8 is displayed,
The previous article (see Figure 8), "US shows Japan and South Korea a draft resolution on North Korea sanctions," is displayed.

On the other hand, in step S24,
When it is determined that the button icon of the next article has been operated, the process proceeds to step S30, and the next article selection process is executed. For example, when the button icon of the next article is selected in the state where the article shown in FIG. 8 is displayed, the article “Former secretary testifies to former Hosokawa's financial problem” is displayed.

In step S24, when it is determined that the button icon for the full article is selected,
In step S31, a process of reading and displaying the full article text (more detailed article) screen is executed. Then, in step S32, it is determined whether or not the reading of the entire article is finished, and the entire article is displayed on the screen until it is finished. When it is determined in step S32 that the reading is completed, the process proceeds to step S33, the next article is selected, and step S
Returning to 22, the article is displayed.

A button icon for accessing a predetermined database is prepared on this article full-text screen so that related articles and information can be searched, and when this button icon is operated, Can also access the database directly.

If it is determined in step S24 that the automatic playback button icon has been selected,
In step S34, the automatic reproduction state is stopped. Then, the button icon for automatic reproduction is changed to a gray display. As a result, the voice reading is also temporarily suspended, and the screen becomes a still image (pause state).

This state is continued until it is determined in step S35 that the automatic reproduction button icon has been operated again. When it is determined that the automatic reproduction button icon has been operated again, the process proceeds to step S36 and the automatic reproduction is performed. The button icon of is displayed brightly, the process returns to step S22, and the subsequent processes are repeatedly executed.

That is, when an individual article is displayed in the automatic reproduction mode and the button icon for automatic reproduction is operated, a so-called pause state is set. Then, this paused state is released by operating the button icon for automatic reproduction again.

When it is determined in step S24 that the button icon of the headline is operated, the process proceeds to step S37, and the headline list screen of the genre to which the currently displayed individual article belongs is displayed again. That is, the same heading list screen (heading list screen in FIG. 8) as the heading list screen displayed in step S21 is displayed again.

Then, in step S38, among the button icons displayed on the index list screen,
Wait until it is determined that any button icon has been operated. When it is determined that the button icon for selecting one of the genres is selected, the process proceeds to step S40, the process of selecting the specified genre is executed, and the process returns to step S37 to return to the heading of the specified genre. A list screen is displayed. For example, when the sports button icon is selected while the top genre heading list screen shown in FIG. 8 is displayed, the sports heading list screen is displayed.

When it is determined in step S38 that the button icon corresponding to the article displayed on the index list screen of the currently displayed genre is selected, the process proceeds to step S39 and the specified individual The process of selecting an article is executed. Then, returning to step S22, the screen of the selected article is displayed.

It should be noted that, in addition to the summary article, the pictures, moving images, drawings, etc. added according to the article are also displayed in the display of each article.

As described above, if the previous article or the next article is selected in the state where the articles are automatically reproduced in sequence, the previous article or the next article is displayed, and then the original article is displayed again. You can return to the automatic playback state of. Similarly, even after displaying the details of a predetermined article, it is possible to automatically return to the original automatic reproduction state. Even in the automatic playback state, the headline list screen is temporarily displayed, a new article is specified from that screen, a new genre is specified, and even when a new article of that genre is specified, that article is displayed. When is finished, it returns to the automatic reproduction state again.

While the headline list screen as shown in FIG. 8 is displayed on the screen, the corresponding summary article is displayed on the article screen by selecting a predetermined headline from the headline list screen, or as described above. As described above, in the automatic reproduction mode, the summary articles are automatically displayed in the order of the headlines displayed on the headline list display screen, and the article screen including the advertising area as shown in FIG. 9 is displayed as an example.
You can have the summary articles displayed there read aloud.

As shown in FIG. 9, in the advertisement area of the article screen, for example, a button icon for accessing a detailed screen corresponding to each type of advertisement (in this case, concert information, vacant seat information in the theater), And a button icon is provided for command entry to go to the entire ad index.

When it is determined that the button icon in the advertisement area is input in step S24, the process proceeds to step S41, and the advertisement process is executed. Also, what was input in step S24 is the "flyer" of the button icon.
If so, the process proceeds to step S42, and a regional advertisement process described later is executed.

FIG. 10 is a flow chart for explaining the details of the advertisement processing performed in step S41.

In step S51, it is determined whether or not the button icon of the advertisement index displayed in the advertisement area is selected, and it is determined that it is not selected (the "vacant seat information" button icon is selected). In this case, the process proceeds to step S58 and, for example, vacant seat information as shown in FIG. 11 is displayed. As shown in FIG. 11, this information is displayed on the entire screen. That is, when the button icon of "vacant seat information" is operated, the advertisement information is preferentially displayed not only in the advertisement area but also in the provided information area (article area). In other words, the display of the provided information is interrupted.

As described above, when the user looks at the advertisement information shown in FIG. 9 and wants to listen to the concert advertised here, he / she operates the button icon of "vacant seat information" You can know the reservation status of. The user looks at the vacant seat information shown in FIG. 11, confirms the vacant seat, calls the displayed telephone number, and applies for the purchase of the ticket for the vacant seat.

In the state where the vacant seat information as shown in FIG. 11 is displayed (the state in which detailed advertisement information does not exist any more), the process waits until the "return" button icon is selected in step S59. When selected, the process is terminated (proceeding to step S22 and returning to the display state of FIG. 9).

On the other hand, if it is determined in step S51 that the "advertisement index" button icon in the advertisement area has been operated, the process proceeds to step S52, and an advertisement index as shown in FIG. 12, for example, is displayed on the screen. The advertisement information displayed in the advertisement area before selecting the "Advertisement Index" button icon is "Concert" information, so if the "Advertisement Index" button icon is selected, the same genre will be displayed. Advertising index of advertising information belonging to
That is, the advertisement index of the concert / event information is displayed.

Then, in the state where the advertisement index as shown in FIG. 12 is displayed, whether or not the "return" button icon and the "advertisement type list" button icon are selected in step S53, or It is determined whether or not a button icon (for example, a button icon of Matsuda BB) for selecting details of various concerts or events is selected.

If it is determined that the "return" button icon has been selected, the process ends (step S).
22 and return to the display screen as shown in FIG. 9 again).

On the other hand, in step S53,
When it is determined that the button icon of "advertisement type list" is selected, the process proceeds to step S56, and information showing a list of advertisement types as shown in FIG. 13 is displayed on the screen, for example.

In this state, a "return" button icon and a button icon for selecting details of various advertisements (for example, real estate / housing information button icon) are displayed. Therefore, in step S57, it is determined whether or not any of these button icons has been operated, and if it is determined that the "return" button icon has been selected, the process ends (step S2).
2) and returns to the display screen as shown in FIG. 9 again).

On the other hand, when a button icon such as "real estate / house information" is selected, the process returns to step S52, and the advertisement index of the type corresponding to the button icon is displayed on the screen.

On the other hand, in a state where the advertisement index screen shown in FIG. 12 is displayed, "Matsuda BB" is displayed in step S53.
When it is determined that the button icon such as "is selected", the process proceeds to step S54, and the advertisement corresponding to the button icon is read and displayed. And
The process waits until the "return" button icon is operated in step S55, and when it is operated, the process ends.

As described above, the advertisement information distributed nationwide can be displayed on the screen.

On the other hand, in the case of regional advertisement information, as shown in FIG. 1, the data receiving device 6 automatically accesses the advertisement information server 90 in each region, and is supplied by downloading the advertisement data. .

That is, the advertisement data editor brings in the advertisement information to be distributed to the residents in the area from the advertiser in each area. The advertisement data editor uses the editing device to create an advertisement type list screen for the day as shown in FIG. 14, an advertisement index screen for each type as shown in FIG. 15, and an advertisement screen as shown in FIG. To do.

On the advertisement type list screen shown in FIG. 14, a pointer to each type of advertisement index screen is set. Further, in the advertisement index screen for each type shown in FIG. 15,
A pointer from the advertisement index screen to each advertisement screen is set so that when a specific name such as a store name of each advertisement is designated, the necessary advertisement screen is reached.

This advertisement type list screen, the type-specific advertisement index screen, and the advertisement screen are prepared in the advertisement information server 90,
It is set to be automatically downloaded when accessed from the data receiving device 6.

The data receiving device 6 automatically accesses the advertisement information server 90 using the telephone line via the modem 37 of FIG. 5 at a time when the telephone line is not frequently used, such as at midnight, and every day of the day. Download advertising information for.

This regional advertisement information is specified in the article headline list screen as shown in FIG. 8 by designating a button icon "flyer" for accessing the regional advertisement, and the regional advertisement in step S42 in FIG. The process is executed and displayed on the screen.

FIG. 17 is a flow chart for explaining the details of the area advertisement processing in step S42. First, in step S61, an advertisement type list screen as shown in FIG. 14, for example, is displayed. On the advertisement type list screen, a button icon “return” for returning to the article screen shown in FIG. 9 and a button icon corresponding to each advertisement type are displayed. Here, “real estate / housing information”, “shopping”, “car”, “vacancy information”, “travel information”, “beauty / health”, and “local information” are displayed.

Next, in step S62, it is determined whether any of the above-mentioned button icons has been pressed. When it is determined that none of the button icons has been pressed, the process of step S62 is repeated, and the advertisement type list screen shown in FIG. 14 is continuously displayed during that period. When it is determined that the button icon “return” is pressed, the process returns to step S22 in FIG. 7 and the article screen shown in FIG. 9 is displayed.

When it is determined that the other button, that is, the button icon of the necessary advertisement type (for example, shopping) in the button is pressed, the process proceeds to step S63, and the type of the selected advertisement type provided on the day. Another advertisement index is displayed on the advertisement index screen as shown in FIG. 15, for example.

On this advertisement index screen, a button icon "back" for returning to the article screen shown in FIG. 9, a button icon "advertisement type list" for returning to the advertisement type list screen shown in FIG. 14, and each A button icon for designating the advertisement screen is displayed. In this case, as shopping information, button icons corresponding to the store names such as “Daiei Ogikubo store”, “Jesco Ogikubo store”, “Fuji supermarket”, and “Discount First” are displayed.

Then, in step S64, it is determined whether any one of these button icons has been pressed. If it is determined that none of these button icons has been pressed, the process of step S64 is repeated. If it is determined in step S64 that the button icon "return" has been pressed, the process returns to step S22 in FIG. 7 and the article screen shown in FIG. 9 is displayed.

When it is determined in step S64 that the button icon "advertisement type list" has been pressed,
Returning to step S61, the advertisement type list screen shown in FIG. 14 is displayed again.

On the other hand, when a desired individual advertisement index (in this case, a store name or the like) is designated from these button icons, the process proceeds to step S65, and a desired advertisement screen as shown in FIG. 16 is displayed. . A button icon "back" is displayed on this advertisement screen. Then, in step S66, it is determined whether or not this button icon "return" has been pressed. If it is determined that the button icon "return" is not pressed, the process of step S66 is repeated. On the other hand, when it is determined that the button icon “return” is pressed, the process returns to step S22 of FIG. 7 and the article screen shown in FIG. 9 is displayed again.

If the number of advertisements is small, a button icon of a predetermined advertisement type is selected on the advertisement type list screen shown in FIG. 14 without displaying the type-specific advertisement index as shown in FIG. Then, it is possible to sequentially display the advertisement screens of the selected advertisement type.

In this example, the advertisement information distributed nationwide and the advertisement information in the area are treated completely differently, but the terminal side (reception side) uses the national version of the advertisement information in the area. Like the advertisement information, it is possible to combine and display it at the bottom of the article screen.

When providing regional advertisement information, the regional advertisement information is temporarily edited in the same manner as the article information.
It is also possible to automatically extract only the necessary advertisement information from the advertisement information distributed nationwide by editing the data in (1) and adding a code for identifying the area name to the data.

For example, the service operating company 3 adds the area code for identifying the area name to which the advertisement should be distributed to the advertisement ID of the advertisement data shown in FIG. Send. On the other hand, in the data receiving device 6, the remote controller 9 is operated to previously input the area name corresponding to the advertisement information to be received. This area name is supplied to the processing circuit 32 via the input device 33. The processing circuit 32 recognizes the corresponding area code from the area name supplied thereto, and instructs the data receiving circuit 31 to selectively receive only the advertisement information having the advertisement ID including the area code. .

According to the instruction from the processing circuit 32, the data receiving circuit 31 selectively receives only the advertisement information having the advertisement ID including the predetermined area code, and supplies it to the data recording medium control circuit 34. The data recording medium control circuit 34 records the advertisement information supplied from the data receiving circuit 31 on the data recording medium 8. Thereafter, the data recording medium control circuit 34 controlled by the processing circuit 32 appropriately reads the advertisement information recorded on the data recording medium 8, converts it into a video signal by the display interface 35, and then supplies it to the monitor 7. , The corresponding advertisement is displayed.

In this way, it is possible to automatically receive only the advertisement information of the area designated by the user in advance and display it appropriately.

In the above embodiment, the information is distributed via the satellite, but it is also possible to distribute the information via a cable or other transmission path.

[0126]

As described above, according to the information display method or apparatus according to the first or fourth aspect, the advertisement information common to the whole country is received via the predetermined transmission path, and the advertisement information of the area is received for each area. Since it is designed to be downloaded from a predetermined area advertisement information server provided in, via a predetermined communication line, the advertisement information common throughout the country is received by broadcast waves, and the area advertisement information is received via a telephone line. be able to. Therefore, it becomes possible to supply both the advertisement information common throughout the country and the advertisement information in the area more efficiently and at a low price.

According to the information display method or apparatus of claim 7 or 9, when the advertisement information is the advertisement information of the area, the identification information of the predetermined area corresponding to the advertisement information is attached to the advertisement information, Since only the advertisement information of the predesignated area is selectively received, the advertisement information common to the whole country and the advertisement information of the predesignated area can be efficiently received through the same transmission line. . Therefore, it becomes possible to more efficiently supply both the advertisement information common to the whole country and the advertisement information of the region.

[Brief description of drawings]

FIG. 1 is a diagram showing a configuration example of a data broadcasting system to which the present invention is applied.

FIG. 2 is a diagram showing a configuration of each advertisement data.

FIG. 3 is a block diagram showing a configuration example of a transmission device included in the service operating company 3 of FIG.

FIG. 4 is a diagram illustrating a format of digital channel data.

5 is a block diagram showing a configuration example of a data receiving device 6 of FIG.

6 is a block diagram showing a configuration example of a data receiving circuit 31 of FIG.

7 is a flowchart showing a processing example of the data receiving device 6 of FIG.

FIG. 8 is a diagram showing an example of a headline list screen.

FIG. 9 is a diagram showing an example of an article screen.

FIG. 10 is a flowchart showing a processing example of step S41 of FIG.

FIG. 11 is a diagram showing an example of an advertisement screen of vacant seat information.

FIG. 12 is a diagram showing an example of an advertisement index screen.

FIG. 13 is a diagram showing an example of an advertisement type list screen.

FIG. 14 is a diagram showing an example of an advertisement type list screen for regional advertisements.

FIG. 15 is a diagram showing an example of an advertisement index screen of a regional advertisement.

FIG. 16 is a diagram showing an example of an advertisement screen of a regional advertisement.

17 is a flowchart showing a processing example of step S42 in FIG.

[Explanation of symbols]

1 large-scale computer 2 editing device 3 service operating company 4 satellite 5 outdoor device 6 data receiving device 7 monitor (display means) 8 magneto-optical disk (MO) 9 remote controller (designating means) 10 IC card 10a work key register 10b contract content register 11 Related information Encryption circuit 12 Independent data channel multiplexing circuit 13 PN generator 14 Data scrambler 15 Digital channel signal multiplexing circuit 16 4-phase DPSK modulator 17 Video signal / digital channel signal multiplexing circuit 18 FM modulator 19 Up converter 20 power amplifier 21 transmitting antenna 25 encoder 31 data receiving circuit (receiving means, first receiving means, second
Receiving means) 32 Processing circuit (reading means) 33 Input device 34 Data recording medium control circuit 35 Display interface 36 Security module interface 37 Modem (downloading means) 71 FM demodulator 72 Video signal / digital channel signal separation circuit 73 4-phase DPSK demodulation 74 Digital channel signal separation circuit 81 Multimedia data / related information separation circuit 82 Related information decoding circuit 83 Downloadability determination circuit 84 Download request setting circuit 85 ON / OFF switching circuit 86 PN generator 87 Data descrambler 90 Regional advertisement information server

─────────────────────────────────────────────────── ─── Continuation of the front page (51) Int.Cl. ⁶ Identification number Office reference number FI Technical display location H04M 11/08 H04M 11/08 H04N 7/173 H04N 7/173

Claims (10)

[Claims] 1. Predetermined provision information and advertisement information are transmitted from a transmission device to a transmission path, the provision information and advertisement information transmitted via the transmission path are received by a reception device, and the reception information is received. In the information display method of recording the advertisement information in a predetermined recording medium, reading the provided information and the advertisement information recorded in the recording medium, and displaying the information on the display screen of the display device, the receiving device is provided from the transmitting device. A regional advertisement information server that receives the advertisement information common to all over the country through the transmission path and provides regional advertisement information of the region is provided for each region, and the receiving device provides the regional advertisement information to the regional advertisement information. One of the advertisement information or the regional advertisement information common to the whole country is displayed on the display screen of the display device by being downloaded from an information server via a predetermined communication line. How to display information. 2. The information display method according to claim 1, wherein the transmission path is a broadcast wave. 3. The information display method according to claim 1, wherein the communication line is a telephone line. 4. The provision information and advertisement information transmitted through a predetermined transmission path are received, the received provision information and advertisement information are recorded in a predetermined recording medium, and the provision information recorded in the recording medium. In an information display device for reading and displaying the advertisement information, the receiving means for receiving the advertisement information common to the whole country through the transmission line, and accessing the regional advertisement information server providing the regional advertisement information of the area, Download means for downloading the regional advertisement information from the regional advertisement information server via a predetermined communication line; and display means for displaying either the advertisement information common to the whole country or the regional advertisement information. A characteristic information display device. 5. The information display device according to claim 4, wherein the transmission path is a broadcast wave. 6. The information display device according to claim 4, wherein the communication line is a telephone line. 7. The predetermined provision information and advertisement information are transmitted from a transmission device to a transmission path, the provision information and advertisement information transmitted via the transmission path are received by a reception device, and the received provision information and In the information display method of recording advertisement information on a predetermined recording medium, reading the provided information and the advertisement information recorded on the recording medium and displaying them on a display screen of a display device, the advertisement information is regional advertisement information. At this time, identification information indicating an area corresponding to the advertisement information is attached to the advertisement information, a predetermined one of the areas is designated, and based on the identification information, the designated area of the advertisement information Selectively receiving the advertisement information corresponding to a predetermined one, receiving the advertisement information common to the whole of the advertisement information, and predetermined one of the designated area of the advertisement information The advertisement information or one of the common of said advertisement information nationwide, information display method and displaying on the display screen of the display device corresponding. 8. The information display method according to claim 7, wherein the transmission path is a broadcast wave. 9. The provision information and the advertisement information transmitted via a predetermined transmission path are received, the received provision information and the advertisement information are recorded in a predetermined recording medium, and the provision information recorded in the recording medium. In the information display device that reads and displays the advertisement information, when the advertisement information is advertisement information of a region, a reading unit that reads identification information indicating a region corresponding to the advertisement information attached to the advertisement information, Designating means for designating a predetermined one of the areas, and corresponding to the predetermined one of the areas designated by the designating means of the advertisement information based on the identification information read by the reading means. First receiving means for selectively receiving advertisement information, second receiving means for receiving the advertisement information common to the whole country among the advertisement information, and receiving by the first receiving means Display means for displaying one of the advertisement information corresponding to a predetermined one of the designated areas of the advertisement information that has been received or the advertisement information that is received by the second receiving means and is common throughout the country. An information display device comprising: 10. The information display device according to claim 9, wherein the transmission path is a broadcast wave.