JPH08132767A - Binding leaflet - Google Patents

Abstract

PURPOSE: To provide a binding leaflet capable of arousing interest in a subscriber or reader of a book or booklet and extremely enhancing the reading probability of the contents entered in the inner surfaces of a cover part and a back cover part of a subscriber. CONSTITUTION: One rectangular sheet 13 is folded double to form a cover part 14 and a back cover part 15 and a pair of the binding flaps 14a, 15a provided along a pair of the mutually superposed end edges of the cover part and the back cover part are inserted in a book. Perforations 14b, 15b are formed in the vicinity of both binding flaps of the cover part and the back cover part in parallel to the binding flaps. A window hole 16 is formed in the cover part and closed by a transparent sheet and a part of the discount ticket 17 bonded to the inner surface of the back cover part in a releasable manner faces to the window hole. A reply card 18 is printed on the back cover part and a perforation 18a is formed in the peripheral edge of the card 18. The mutually superposed upper and lower edges of the cover paper and the back cover part are bonded in a releasable manner and a leaflet 11 is formed into a hermetically sealed bag shape.

Description

Detailed Description of the Invention

[0001]

FIELD OF THE INVENTION The present invention relates to a leaflet for binding to a book or booklet. More specifically, the present invention relates to a leaflet including a product sample for business promotion, a card, a discount ticket, a complimentary ticket, an invitation ticket, or a membership ticket.

[0002]

2. Description of the Related Art Conventionally, a postcard for reply such as magazines, catalogs, etc. and booklets such as pamphlets, etc., which is detachable at the perforations, is stitched. Among the above books, etc., the page in which the postcard for reply is inserted contains the photographs and explanations of the products etc. handled by the provider of this postcard, and the subscribers of the book or booklet showing interest in this product etc. The reader separates the reply postcard at the perforation, fills in the prescribed items, and posts. As a result, the postcard provider can easily know the subscribers or the like who are interested in the products or the like handled by the postcard.

[0003]

However, with the above-mentioned conventional reply postcard, it is difficult to attract the eyes of the subscriber or reader of the book or booklet, and the description of the product etc. described on the page in which the postcard is bound I could not read the sentences.

An object of the present invention is to make a subscriber or a reader of a book or booklet interested, and it is highly probable that the subscriber or the like will read the contents written on the inner surface of the front cover and back cover. To provide a leaflet for binding. Another object of the present invention is to form a sealed bag-like shape by which a subscriber or the like who is interested in a product or the like handled by a provider of a business promotion product can be easily known by posting a reply postcard. By doing so, it is possible to provide a binding leaflet that does not drop off from the book or booklet even if the business promotion product is peeled off from the backing paper part or the front cover part.

[0005]

A configuration of the present invention for achieving the above object will be described with reference to FIGS. 1 and 2 corresponding to the embodiments. The binding leaflet of the present invention has a cover sheet portion 14 and a back sheet portion 15 formed by folding a rectangular sheet 13 into two, and the cover sheet portion 14 and the back sheet portion 15 are overlapped with each other. A pair of binding margins 14a provided along the pair of edges and bound in the book 12 or booklet,
15a and the binding margins 14a, 15a near either or both of the front cover portion 14 and the backing paper portion 15
Perforations 14b, 15b formed substantially parallel to 15a
A window hole 16 formed in either or both of the front cover portion 14 and the back paper portion 15, a transparent sheet 26 that covers the window hole 16 and is adhered to the periphery of the window hole 16, and a portion of the window. Hole 2
6 is provided with a sales promotion product 17 which is detachably attached to the inner surface of either the back paper portion 15 or the front cover portion 14 so as to face 6. Further, in the leaflet, a reply postcard 18 is printed on either the backing paper portion 15 or the front cover portion 14, and perforations 18 are formed on the periphery of the postcard 18.
It is preferable to form a. Further, in the above leaflet, the upper edge and the lower edge of the front cover portion 14 and the back paper portion 15 which are overlapped with each other can be peelably adhered to each other to form the leaflet 11 in a sealed bag shape.

[0006]

Since only a part of the sales promotion product 17 can be visually recognized through the window 16 of the leaflet 11, the subscriber or reader of the book 12 or booklet is interested, and the leaflet 11 is cut off at the perforations 14b and 15b. The section 14 and the backing sheet section 15 are opened, the business promotion item 17 fixed to the backing sheet section 15 is peeled off, and the contents on the inner surface of the front cover section 14 and the backing sheet section 15 and the business promotion article 17 are read. Cover 14 and back 1
A subscriber or the like who is interested in the content printed on the inner surface of 5 cuts off the reply postcard 18 at the perforation 18a and posts it.

[0007]

An embodiment of the present invention will be described in detail with reference to the drawings. As shown in FIGS. 1 and 2, a leaflet 11 to be bound in a book 12 such as a magazine or a catalog is a cover portion formed by folding one rectangular sheet 13 into two in the lateral center. 14 and a backing paper portion 15, a rectangular window hole 16 formed in the upper portion of the front cover portion 14, and a discount voucher 17 which is a business promotion product fixed to the upper inner surface of the backing paper portion 15. 13a is a fold of the sheet 13.
A pair of binding margins 14a and 15a having a predetermined width are provided along a pair of edges of the front cover portion 14 and the back paper portion 15 which are parallel to each other and are parallel to the fold (FIG. 1).
The front cover portion 14 and the back paper portion 15 in the vicinity of the pair of binding margins 14a, 15a are perforated 14b, 15 substantially parallel to the binding margins 14a, 15a with a predetermined distance from the binding margins 14a, 15a.
b are formed respectively. A reply postcard 18 is printed on the lower portion of the backing paper portion 14. Perforations 18a are formed on the periphery of the reply postcard 18, that is, on the upper edge and both side edges of the postcard 18, and the address of the provider of the discount voucher 17 is provided on the inner surface of the backing paper portion 15 which is the surface of the postcard 18. A name, etc. (not shown) is printed, and a questionnaire item (not shown) for the products handled by the provider and the subscriber's address and name can be written on the surface of the backing paper portion 15 which is the back side of the postcard 18. Columns (not shown) and the like are printed. Although not shown, photographs and explanations of the products handled by the provider are printed on the inner surfaces of the front cover portion 14 and the back paper portion 15.

A first adhesive layer 21 is formed on the entire periphery of the window hole 16 on the inner surface of the cover portion 14 (FIG. 1A), and the first adhesive layer 21 is formed on the upper and lower edges of the inner surface of the cover portion 14. The second and third adhesive layers 22 and 23 are respectively formed (FIGS. 1A and 1B), and the position facing the window hole 16 in the folded state of the sheet 13 in the upper portion of the inner surface of the backing paper portion 15 A fourth adhesive layer 24 is formed on the surface (FIG. 1A). The second to fourth adhesive layers 22 to 24 are transparent glues containing vegetable rubber as a main component, and can be easily peeled off without tearing the sheet 13 or the discount voucher 17 when peeled off after adhesion. The window hole 16 is a rectangular vinyl resin transparent sheet 2 which is slightly larger than the window hole 16.
6 with the first adhesive layer 21 and the window holes 16 on the inner surface of the cover sheet portion 14.
It is closed by adhering to the periphery of the. Also discount ticket 17
Is fixed to the upper part of the inner surface of the backing paper portion 15 by the fourth adhesive layer 24. The character "discount ticket" is printed on the upper surface of the discount ticket 17, and the character "\ 2,000" is printed on the lower portion. When the sheet 13 is folded at the folds 13a, the upper edge and the lower edge of the front cover portion 14 and the back paper portion 15 are adhered to each other by the second and third adhesive layers 22 and 23, respectively, and discounted from the window hole 16. "\ 2,000" printed on ticket 17
Only the letters are visible (Fig. 1
(C) and FIG. 2). In this state, the leaflet 11 is the book 1
It is bound to two predetermined pages (FIG. 2).

The binding leaflet 11 thus constructed catches the eyes of the subscriber of the book 12 and sees the character "¥ 2,000" facing the window 16 of the leaflet 11, what is this? Show interest, whether or not. The subscriber who showed interest is leaflet 1 at the perforations 14b and 15b.
The second and third adhesive layers 22, which can be separated from each other and peeled off.
The front cover portion 14 and the back paper portion 15 which are adhered to each other at 23 are opened, and the discount voucher 17 fixed by the peelable fourth adhesive layer 24 is peeled off. The subscribers who are more interested by reading the explanations of the products etc. written on the insides of the cover 14 and the back 15 will go to a store or an event venue where the discount ticket 17 can be used, or send a postcard 18 for reply. The postcard 18 is separated from the backing paper portion 15 at the perforations 18a, and predetermined items are written on the back surface of the postcard 18 to be posted. As a result, the above-mentioned provider can easily know the subscribers and the like who are interested in the products or the like handled by the provider.

In the above embodiment, the discount coupon is given as the business promotion item, but this is an example, and it may be a product sample, a card, a complimentary ticket, an invitation ticket or a membership ticket. If the promotional item is a product sample, the interested subscribers try the product sample. In addition, although the leaflet is bound in a book such as a magazine or a catalog in the above embodiment, the leaflet is not limited to this and may be bound in a booklet such as a pamphlet. Further, in the above-mentioned embodiment, perforations were formed in the vicinity of the binding margins of both the front cover portion and the backing paper portion substantially in parallel with the binding margin, but the binding margin was formed in the vicinity of the binding margin of either the front cover portion or the backing paper portion. Perforations may be formed substantially in parallel. Further, in the above-described embodiment, the window hole is formed in the front cover portion, but the window hole may be formed in the back paper portion or both the front cover portion and the back paper portion may be formed. Further, in the above-mentioned embodiment, the sales promotion product is adhered to the inner surface of the backing paper portion so that it can be peeled off. May be adhered to. Further, in the above example, the reply postcard was printed on the back paper and the perforations were formed on the periphery of the postcard, but the reply postcard was printed on the front cover and the perforations were formed on the periphery of the postcard. Good.

[0011]

As described above, according to the present invention, 1
A sheet is folded in two to form a front cover part and a back cover part, and a pair of binding margins is provided along a pair of edges of the front cover part and the backing border part, and is substantially parallel to the binding margin in the vicinity of the binding margin. Forming perforations on the
Since the transparent sheet closes the window hole formed in the front cover part or the back cover part, and a part of the sales promotion product which is peelably adhered to the inner surface of the back cover part or the front cover part faces the window hole. ,
The subscriber or reader of the book or booklet will be interested in the part of the description of the sales promotion product facing the window, and the leaflet will be separated from the perforations and the front cover and back cover will be opened to view the content. As a result, the probability that the subscriber or the like will read the contents written on the inner surface of the front cover and the back cover will be extremely high.

Further, if a reply postcard is printed on either the back paper or the front cover, and perforations are formed on the periphery of the postcard, the postcard is posted and the business promotion provider It is possible to easily know the subscribers who are interested in the products etc. Furthermore, if the upper edge and the lower edge of the front cover portion and the back cover portion that are overlapped with each other are releasably adhered to each other to form a sealed bag shape, the sales promotion product is peeled off from the back cover portion or the front cover portion. Does not fall out of a book or booklet.

[Brief description of drawings]

FIG. 1 is a manufacturing process diagram of a leaflet for binding according to an embodiment of the present invention.

FIG. 2 is a perspective view showing a state in which the leaflet is bound in a book.

[Explanation of symbols]

 11 Leaflets 12 Books 13 Sheets 14 Cover Covers 14a, 15a Stitching Allowances 14b, 15b, 18a Perforations 15 Backing Covers 16 Window Holes 17 Discount Tickets (Business Promotion Items) 18 Reply Postcards 26 Transparent Sheets

Claims (4)

[Claims] 1. A front cover part (14) and a back cover part (15) formed by folding one rectangular sheet (12) into two.
And a pair of binding margins (14a, 15a) that are provided along a pair of edges of the front cover portion (14) and the backing paper portion (15) that are overlapped with each other and that are bound into a book (12) or booklet. And a sewing machine formed substantially parallel to the binding margin (14a, 15a) in the vicinity of the binding margin (14a, 15a) of either or both of the front cover portion (14) and the backing paper portion (15). Eyes (14b, 15b), a window hole (16) formed in one or both of the front cover portion (14) and the back paper portion (15), and the window hole (16) is closed. A transparent sheet (26) adhered to the periphery of the window hole (16), and either one of the backing paper portion (15) or the front cover portion (14) so that a part thereof faces the window hole (16). A binding leaflet including a sales promotion material (17) that is peelably bonded to the inner surface. 2. The leaflet for binding according to claim 1, wherein the business promotion item (17) is a sample product, a card, a discount ticket, a special coupon, an invitation ticket or a membership ticket. 3. A reply postcard (18) is printed on either one of the backing paper part (15) or the front cover part (14), and the postcard (1
The binding leaflet according to claim 1, wherein perforations (18a) are formed on the periphery of (8). 4. The binding according to claim 1, wherein an upper edge and a lower edge of the front cover part (14) and the back cover part (15) which are overlapped with each other are peelably adhered to each other to form a sealed bag shape. Leaflet for.