JPH07231838A - Showcase - Google Patents

Abstract

PURPOSE:To stably and effectively illuminate a commodity on a shelf and a display plate therefor. CONSTITUTION:Display mounting plates 121 to 124 are fixed to the front of an enclosure 11 at intervals along a vertical direction, and four stages of commodity windows 131 to 134 are formed in such state as using each display mounting plate as a lower end. Also, shelves 301 to 304 are mounted between each display mounting plate and the rear board 11e of the enclosure 11. Also, each shelf is inclined so as to have a rear end higher than a front end, and the degree of the inclination becomes larger, according to an increase in the level of a shelf stage. Furthermore, a mounting hole is drilled through each display mounting plate, and provided with an opaque and light transmissive display plate 17 having commodity description indicated on the front thereof. Also, a fluorescent lamp 32 is supported at the back of each display plate 17. When the fluorescent lamp 32 is turned on, cakes in cake boxes C on the shelves 301 to 304 are illuminated from an upper level, and each display plate 17 is illuminated from the reverse side, thereby clearly showing the commodity description thereon.

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a product display shelf for displaying products such as confectionery.

[0002]

2. Description of the Related Art In a store handling food such as confectionery as a product, a product display shelf as shown in FIG. 9 has been conventionally used in order to display such food in a form that is easy for customers to see. .

That is, the product display shelf 1 is surrounded by a transparent plate 2 made of glass or the like on its front and back sides, and is closed by a top plate 3 and a bottom plate 4, respectively. It is divided into (two stages in the figure) so that a confectionery box C containing confectionery or the like can be placed on the bottom plate 4 and the shelf plate 5. And product shelf 1
As shown in FIG. 10, fluorescent lamps 6 are attached to the lower surfaces of the upper plate 3 and the shelf plate 5, respectively, and the fluorescent lamps 6 illuminate the products below. A shield plate 7 that bends downward so as to surround the outside of the fluorescent lamp 6 is provided on the outer edges of the upper plate 3 and the shelf plate 5.
Therefore, the light of the fluorescent lamp 6 is prevented from being dazzled by the customer.

Further, on the shelf plate 5 and the bottom plate 4 which also serves as a shelf plate, a product display plate 8 on which the names and prices of the displayed products are displayed is placed in front of each product. Further, the back side of the display shelf 1 is configured to be opened and closed by a store clerk, and when a customer who sees the displayed product and its product display plate 8 tells the desired product name, the clerk requests it. The product is taken out of the display shelf 1 and packed, and then handed to the customer.

[0005]

However, when the customer wants to adopt a sales form in which he or she wants to take a desired product in a tray or the like and carry it to the cash register, the product display shelf 1 as described above is very difficult to use. It is not preferable in terms of appearance.

That is, in order to make it easier for the customer to pick up the product from the shelf, even if the front of the product display shelf is opened, the display board of the product must be placed in front of the product, and the product can be displayed by taking it out. The boards may move or fall down, impairing the aesthetics and making the product display stable and inconvenient for the customer.

An object of the present invention is to solve this problem and to provide a product display shelf which can display products stably without impairing the aesthetic appearance.

[0008]

In order to solve the above-mentioned problems, a product display shelf of the present invention includes a housing, a shelf plate mounted in the housing for placing products, and the housing. A product window formed on the front side of the product window on which the product placed on the shelf plate can be visually recognized, and a product window fixed to the periphery of the product window. A merchandise display board formed of a member having a light property and arranged behind the merchandise display board to illuminate the merchandise display board from the back side and illuminate the merchandise placed on the shelf board below. And a lighting lamp.

[0009]

With the above structure, in the product display shelf of the present invention, the light-transmitting product display plate showing the contents of the product placed on the shelf plate is fixed to the peripheral edge of the product window, and
Since the product display plate is illuminated from the back side by the illumination lamp, stable product display can always be performed without spoiling the appearance.

[0010]

DESCRIPTION OF THE PREFERRED EMBODIMENTS An embodiment of the present invention will be described below with reference to the drawings. 1 to 4 show a commodity display shelf 10 according to an embodiment. This product display shelf 10 displays various kinds of sweets including Japanese sweets in respective sweets boxes, and the customer himself or herself puts as many trays as he / she likes, and the amount at the cash register. Used for stores that pay. In addition,
The sweets in the candy box are individually packaged so that the customer can take them out by hand.

The casing 11 of the commodity display shelf 10 is an upper plate 11
A, the left and right side plates 11b and 11c, the bottom plate 11d, and the back plate 11e are formed in a box shape.

On the front side of the housing 11, four display mounting plates 12 _{1 to} 12 ₄ are fixed at predetermined intervals so that the entire front surface is vertically divided into 5 parts. These display mounting plates 12 ₁
12 ₄ depending on the front surface of the housing, product window _131-134 that is visible and retrieval of goods is capable opened
Are formed in four steps.

In each of the display mounting plates 12 _{1 to} 12 ₄ , three horizontally long rectangular mounting holes 14 are formed side by side in the lateral direction. Each mounting hole 14 is formed so as to penetrate from the front surface to the back surface of the display mounting plate, and grooves 15 and 16 are provided at the upper edge and the lower edge of the rear surface side. A product display board 17 is attached between the grooves 15 and 16.

As shown in FIG. 5, each commodity display board 17 has
A translucent plate 18 formed in a rectangular shape slightly larger than the mounting hole 14 by a white and translucent acrylic material, and a photo of the contents of each confection, the confectionery name, and the confectionery, which are stacked on the surface of the translucent plate 18. And a transparent acrylic material cover 20 having the same shape as the transparent plate 18 and sandwiching the transparent film 19 between the transparent film 19 and the transparent film 19. There is. The cover 20 is provided to prevent the thin transparent film 19 from being distorted, dirty, and scratched. The translucent plate 18, the transparent film 19 and the cover 20 are fixed in such a manner that the upper ends and the lower ends are supported by the grooves 15 and 16 in an overlapped state and the mounting holes 14 are closed. It should be noted that the letters and numbers on the transparent film 19 are printed in black, which provides a high contrast with the white color of the translucent plate 18.

The space between the grooves 15 and 16 is determined by the product display board 1.
7 is formed so as to be larger than the height of 7, and the upper end side of the product display board 17 is attached to the upper groove 15 when the product display board 17 is attached.
With the upper end of the product display plate 17 inserted, the lower end of the product display plate 17 is inserted into the lower groove 16. Further, when changing the displayed product, the product display plate 17 is removed from the mounting hole 14 by moving the product display plate 17 toward the upper groove 15 and then pulling the lower end thereof toward the fluorescent lamp 32. be able to.

A display mounting plate 21 is also mounted on the front edge of the upper plate 11a. A mounting hole 22 having a width larger than that of the mounting hole 14 is provided in the display mounting plate 21, and a display plate 23 is mounted in the mounting hole 22. Similar to the product display plate 17, the display plate 23 is composed of a white translucent plate, a transparent film and a cover (both not shown), and the transparent film is the entire product displayed on the product display shelf 10. The advertising letters and the like are printed in black, for example. 1 and 2, the product display of each product display plate 17 and the display of the display plate 23 are omitted.

[0017] During the bottom of the display mounting plate 12 ₄ and the bottom plate 11d is adapted to be opened and closed by the three doors 25 of sliding door, in its rear, the article storage portion 26 for accommodating the article formed Has been done.

Shelf plates 30 ₁ to 30 ₄ for mounting a confectionery box C containing confectionery are bridged between the upper ends of the display mounting plates 12 _{1 to} 12 ₄ and the inner wall of the back plate 11e. ing.
Both ends of each of the shelf boards 30 ₁ to 30 ₄ are side plates 1 of the housing 11.
Front plates 30a that are in contact with the inner walls of 1b and 11c and extend downward from the upper ends of the respective display mounting plates to a depth approximately the same as the height of the candy box C, and from the lower ends of the front plates 30a to the inner wall side of the back plate 11e. It is configured with a receiving plate 30b that extends and supports the lower surface of the candy box C on the upper surface.

The receiving plate 30b of each shelf plate 30 ₁ to 30 ₄ is
The front end is inclined so as to be lower than the rear end, and the upper receiving plate is formed so that the inclination is steeper.
Therefore, even a person with a short height can see the confectionery in the confectionery box C on the upper shelf board from the product window like the lower confectionery.

Further, each display mounting plate 12 _{1 to} 12 ₄ and 21
Cylindrical fluorescent lamps 32 are respectively arranged behind the lamps as illumination lamps. Each of the fluorescent lamps 32 has a length slightly shorter than the length of each of the display mounting plates 12 _{1 to} 12 ₄ and 21, and both ends thereof are supported by sockets 33 mounted on the inner walls of the left and right side plates 11b and 11c. There is.

Since the product display shelf 10 has a traditional and calm atmosphere of Japanese sweets, the outer surface of the housing 11 and the display mounting plates 12 and 21 are colored black, and the inner wall surface is colored red. ing.

With respect to the product display shelf 10 having the above-described structure, the confectionery box C containing the confectionery corresponding to the display of each product display board 17 is placed on each shelf board 30 ₁ from the product windows 13 _{1 to} 13 ₄ on each stage.
30 ₄ while placed on, if the lighting of each fluorescent lamp 32, the light of each fluorescent lamp 32, with Confectionery thereunder is illuminated, product display plate 17 and display panel in the front 23 is illuminated from the back side.

For this reason, each printed display of the product display board 17 and the display board 23 is increased due to the increase in the brightness of the background.
In addition, the contrast with the surrounding black frame provides a clear and orderly display. Also, each product display board 1
Since 7 is fixed to the lower edges of the product windows 13 _{1 to} 13 ₄ for taking out the products, the product can be displayed stably without hindering the taking out of the products. In addition, the fluorescent lamp 32 at the bottom is the product display plate 17 in front of it.
Since the inside of the article housing portion 26 is illuminated while the inside of the article housing portion 26 is illuminated, the articles inside the article housing portion 26 can be easily visually recognized when the door 25 is opened.

[0024]

[Other Embodiments] In the above embodiment, the product display plate for the product on one shelf plate is illuminated from the back side by the fluorescent lamp for illuminating the product on the lower stage, but this method is It requires one more lighting lamp than the number of shelves.
In the case of the above-described embodiment, this illumination is used for the illumination of the display plate 22 and the article housing portion 26, but it also serves as the bottom plate as in the one-stage product display shelf 40 shown in FIG. 6, for example. A display mounting plate 43 is fixed to the upper edge of the product window 42 on which the products placed on the shelf plate 41 can be visually recognized, and the display plate 44 is supported by the display mounting plate 43, and the illumination is arranged behind it. If the lamps 45 illuminate the product display plate 44 and the products below, one lighting lamp can be provided for each stage.

In the above embodiment, one fluorescent lamp is used for each shelf as an illuminating lamp, and both ends thereof are supported by the inner wall of the side plate of the housing. The fluorescent lamps may be used in series or in parallel, or the lighting color may be changed by using an illumination lamp other than the fluorescent lamp. Also, each illumination lamp is supported on the bottom surface of each shelf board or the back surface of the display mounting board. You may do it.

Further, in the above-described embodiment, the commodity display shelf having the upper and lower four shelves 30 on which three kinds of commodities can be placed is explained, but this does not limit the present invention. The type of product per shelf and the number of shelves can be set arbitrarily. For example, the entire display shelf can be formed vertically long so that one kind of product can be placed on each shelf, or the entire display shelf can be horizontally long. It is also possible to display three or more types of products on one or two shelves.

Further, the outer shape of the entire shelf is not limited to the quadrangular prism as in the above-described embodiment, and the outer shape is triangular, such as a pentagonal prism or a hexagonal prism, or a product display shelf 10 'shown in FIG. It may be formed in a columnar shape. The display shelf 10 'is triangular prism-shaped housing 11' each shelf plate 30 ₁ is fixed to the inside of '~
The reference numeral 30 ₃ ′ has the same configuration as that of the commodity display shelf 10 of the above-described embodiment except that it has a substantially triangular shape and the number of steps thereof is three. ,
The description of the detailed configuration is omitted. The product rack thus formed in the shape of a triangular prism can be installed, for example, in a corner of a store without any gaps, and in order to change the arrangement of the racks, the rectangular product display racks and the side surfaces as in the above-described embodiment are provided. Can be installed in close contact.

Further, in the above-mentioned embodiment, a transparent film on which a product content is displayed is superposed on the surface of a white translucent acrylic translucent plate, and the transparent plate is further superposed on the surface. Although the formed product display plate was used, this product display plate may be any member that has opacity so that the illumination lamp cannot be directly seen from the front side and that transmits the light of the illumination lamp. For example, use the product that has the product content directly displayed on the surface of the above-mentioned acrylic white translucent plate, or the product that has the product content displayed on the surface of Japanese paper to make the atmosphere of Japanese sweets stronger. You can also Further, if the transparent plate 20 is omitted and only the width of the transparent film 19 is set to be equal to or less than the width of the mounting hole 14, the transparent film of the previous product is curved and pulled out from the front side when changing the displayed product. By inserting the transparent film of a new product into the mounting hole in a curved state, the new transparent film can be mounted in a state of being superimposed on the front surface of the translucent plate 18.

Further, in the above-mentioned embodiment, the product display plate is attached to each mounting hole 14 of the display mounting plate 12 fixed to the front surface of the housing 11, but the product display plate is mounted on the front surface side of the housing. It may be fixed directly.

Further, in the commodity display shelf of the above-mentioned embodiment, the outer wall portion is black and the inner wall portion is red in order to more effectively bring out the atmosphere of Japanese sweets, but this is not a limitation of the present invention. Alternatively, even if the product is a Japanese sweet, another color may be used, and an arbitrary color may be used depending on the type of product, the atmosphere of the store, and the like.

Further, in the above-described embodiment, each shelf board is tilted upward and backward, and the upper shelf boards are inclined more tightly so that even a person with a short height can visually recognize all the products in the same hierarchy. However, if the number of stages is small and the height of the entire display shelf is low, the inclination of each shelf plate may be the same,
When the height of the product window for visually recognizing or taking out the product may be large, each shelf plate may be substantially horizontal.

Further, in the above-mentioned embodiment, the front and rear positions of the respective shelves are the same, but the lower shelves can be projected further forward so that the products can be visually recognized and taken out more easily. Further, as shown in FIG. 8, the shelf plate 30 may be configured to be able to be pulled out forward together with the display mounting plate 12. In this case, as shown in FIG. 8, the stopper 50a is provided at the front end.
The rail body 50 having the above is provided for each step on the inner walls of both side plates of the housing, and the wheels 51 rolling on the rail body are attached to the side portions of the shelf plate to make the shelf plate slidable, Alternatively, various slide mechanisms can be used, such as providing a groove on the inner wall of the side plate of the housing and engaging the side portion of the shelf plate with this groove to allow the shelf plate to slide in the front-rear direction. . If such a slide mechanism is provided, placing the product on the shelf board,
You can easily carry out tasks such as cleaning the shelves and attaching or replacing the product display boards. Further, as described above, when the illumination lamp is supported on the lower surface of the shelf board or the back surface of the display mounting plate, the replacement operation of the illumination lamp can be easily performed by this slide mechanism.

Further, in the above-mentioned embodiment, the product windows of each step are opened so that the product can be taken out from the front side, but in the case of the display shelf where the clerk takes out the product from the rear side. Alternatively, each product window may be covered with transparent glass or the like.

[0034]

As described above, in the product display shelf of the present invention, the product display plate, which is opaque and translucent and has the display of the product content on the front surface, is fixed to the periphery of the product window. ,
Since the illumination lamp is placed behind it, not only the product placed on the shelf board is illuminated, but also the product display board is illuminated from the back side, and the display of the product content looks stable and bright. It can be displayed well and there is no inconvenience even when the product is taken out from the product window.

[Brief description of drawings]

FIG. 1 is a perspective view of an embodiment of the present invention.

FIG. 2 is a front view of an embodiment.

FIG. 3 is a sectional view taken along line BB of FIG.

FIG. 4 is an enlarged view of a main part of FIG.

FIG. 5 is a perspective view showing a configuration of a product display board according to one embodiment.

FIG. 6 is a side view showing another embodiment of the present invention.

FIG. 7 is a perspective view showing another embodiment of the present invention.

FIG. 8 is a schematic side view of essential parts showing another embodiment of the present invention.

FIG. 9 is a front view of a conventional display shelf.

10 is a cross-sectional view taken along the line AA of FIG.

[Explanation of symbols]

10 product display shelves 11 housings 12 _{1 to} 12 ₄ display mounting plates 13 _{1 to} 13 ₄ product windows 14 mounting holes 17 product display plates 18 transparent plates 19 transparent films 20 transparent plates 30 ₁ to 30 ₄ shelf plates 32 fluorescent lights C Candy box

Claims (1)

[Claims] 1. A case, a shelf plate mounted in the case for mounting products, and a product formed on the front side of the chassis and mounted on the shelf plate from the outside. A product window that is visible, a product display plate that is fixed to the periphery of the product window, is displayed on the front side to indicate the product content, and is formed of an opaque and translucent member, and the product display plate. And a lighting lamp for illuminating the product display plate from the back side and for illuminating the product placed on the shelf plate below the product display shelf.