JP6823465B2 - Information processing device - Google Patents

Description

The present invention relates to a technique for providing benefits to a user.

There is a technology that provides benefits to users. For example, Patent Document 1 discloses a technique for providing a coupon that gives a user who uses the user terminals a merit more than usual when the electronic coupons are exchanged between the user terminals.

Japanese Unexamined Patent Publication No. 2013-239111

When selling a privilege target for which a privilege that can be used by a user is defined, it is desirable that some device is devised as in the technique of Patent Document 1 in order to have more users use the privilege.
Therefore, an object of the present invention is to convey the appeal points of the privilege target to the user and promote the use of the privilege.

In order to achieve the above object, the present invention includes a first acquisition unit that acquires related information about the user, a storage unit that stores a plurality of appeal points of the privilege target for which the privilege that can be used by the user is defined, and a storage unit. An extraction unit that extracts one of the appeal points from the plurality of stored appeal points based on the acquired related information, and an output that outputs privilege information indicating the extracted appeal points and the privilege. An information processing device including a unit is provided.

In addition, the first acquisition unit acquires the purchase history of the user as the related information, and the extraction unit extracts appeal points that are more related to the purchase target indicated by the purchase history than other appeal points. You may.
Further, the plurality of appeal points include appeal points in which related parties or organizations related to the content related to the target appear, and the first acquisition unit uses the browsing history of the content by the user as the related information. The extraction unit may extract the appeal point in which the related person or the related organization of the content for which the browsing history has been acquired appears.

In addition, the extraction unit may extract an appeal point in which the related party or the related organization of the content for which the browsing history indicating browsing within a predetermined period in the past has been acquired appears.
Further, the first acquisition unit includes a generation unit that acquires information indicating a person who is in contact with the user as the related information and generates an appeal point in which the person indicated by the related information appears, and the extraction unit includes the extraction unit. , When the generated appeal points are included in the plurality of appeal points, the generated appeal points may be extracted.

In addition, the first acquisition unit acquires the customer segment to which the user belongs as the related information, and the extraction unit is more interested in the user belonging to the customer segment indicated by the acquired related information than other appeal points. The appeal points that tend to be high may be extracted.
Further, the output unit outputs information indicating the privilege when the same privilege is provided to a plurality of users as the privilege information, and the first acquisition unit outputs the information indicating the privilege to the plurality of users. The customer segment is acquired as the related information, and the extraction unit obtains the appeal point that tends to be of high interest for the acquired customer segment to which the number of users belongs to is larger than that of the other customer segments. It may be extracted.

Further, the output unit outputs information indicating the simultaneous use privilege that can be used by a plurality of users including the first user at the same time as the privilege information, and the first acquisition unit outputs information indicating the simultaneous use privilege of the plurality of users. The information that identifies the second user other than the first user is acquired as the related information, and the privilege provided to the first user is the simultaneous use privilege, and the second that the related information indicates. The storage unit includes a second generation unit that generates an appeal point indicating the user, the storage unit stores the appeal point generated by the second generation unit, and the extraction unit is generated by the second generation unit. The appeal point may be extracted.
Further, the first acquisition unit includes a second acquisition unit that acquires schedule information indicating the action schedules of the first user and the second user, and the first acquisition unit is provided with the schedule information acquired among the second users. Information that identifies a second user indicating a plan to act with the first user may be acquired as the related information.

According to the present invention, it is possible to convey the appeal points of the privilege target to the user and promote the use of the privilege.

Diagram showing the overall configuration of the privilege provision system according to the embodiment Diagram showing the hardware configuration of the purchase history server device and privilege information server device Diagram showing the hardware configuration of the user terminal Diagram showing the functional configuration realized by the privilege provision system Diagram showing an example of memorized appeal points Diagram showing an example of the displayed privilege information Diagram showing an example of the operation procedure of each device in the privilege provision process Diagram showing the functional configuration realized by the privilege provision system of the modified example Diagram showing an example of product attribute table Diagram showing an example of a category table Diagram showing the functional configuration realized by the privilege provision system of the modified example Diagram showing the functional configuration realized by the privilege provision system of the modified example Diagram showing the functional configuration realized by the privilege provision system of the modified example Diagram showing an example of stored customer attribute information Diagram showing an example of a score table Diagram showing the functional configuration realized by the privilege provision system of the modified example Diagram showing the functional configuration realized by the privilege provision system of the modified example Diagram showing an example of privilege information displayed in the modified example

[1] Example FIG. 1 shows the overall configuration of the privilege providing system 1 according to the embodiment. The privilege providing system 1 is a system that provides the privilege to the user in order to promote sales of the privilege target for which the privilege that can be used by the user is defined. Benefits are products purchased by users, and products are provided in the form of goods (daily necessities, food, beverages, clothing, etc.) and those provided in the form of services. Both (transportation, accommodation, eating out and contents, etc.) are included.

Benefits provided to users include discounts on the price of products purchased this time (subject to benefits) such as coupons, discounts on the price of products purchased from the next time onward such as points, and purchases this time. Some products have different products (so-called bonuses) from the products. All of these are benefits that can be used when a user purchases some product (product subject to the benefit or a product different from the benefit target), and are provided by, for example, a business operator who wants to promote sales of the benefit target.

The privilege providing system 1 includes a network 2, a purchase history server device 10, a privilege information server device 20, and a user terminal 30. The network 2 is a communication system including a mobile communication network, the Internet, and the like, and mediates the exchange of data between devices that access the own system. The purchase history server device 10 and the privilege information server device 20 access the network 2 by wired communication, and the user terminal 30 accesses the network 2 by wireless communication. The access to the network 2 may be either wired communication or wireless communication.

The purchase history server device 10 is an information processing device that performs processing for accumulating the purchase history of the user's products. The privilege information server device 20 is an information processing device that processes the generation and output of privilege information indicating the privilege to be provided to the user by using the purchase history accumulated in the purchase history server device 10. The user terminal 30 is a terminal device such as a smartphone used by the user, and displays the privilege information output by the privilege information server device 20. By presenting the privilege information displayed on the user terminal 30 at the time of purchasing the product, the user can receive the privilege (discount of the product, etc.) indicated by the privilege information.

FIG. 2 shows the hardware configuration of the purchase history server device 10 and the privilege information server device 20. The purchase history server device 10 and the privilege information server device 20 each include a processor 11, a memory 12, a storage 13, a communication device 14, an input device 15, an output device 16, and a bus 17. It is a computer. The word "device" here can be read as a circuit, a device, a unit, or the like. Further, each device may be included one or more, or some devices may not be included.

The processor 11 operates, for example, an operating system to control the entire computer. The processor 11 may be composed of a central processing unit (CPU) including an interface with a peripheral device, a control device, an arithmetic unit, a register, and the like. Further, the processor 11 reads a program (program code), a software module, data, and the like from the storage 13 and / or the communication device 14 into the memory 12, and executes various processes according to these.

The number of processors 11 that execute various processes may be one, two or more, and two or more processors 11 may execute various processes simultaneously or sequentially. Further, the processor 11 may be mounted on one or more chips. The program may be transmitted from the network via a telecommunication line.

The memory 12 is a computer-readable recording medium, and is composed of at least one such as a ROM (Read Only Memory), an EPROM (Erasable Programmable ROM), an EEPROM (Electrically Erasable Programmable ROM), and a RAM (Random Access Memory). May be done. The memory 12 may be referred to as a register, a cache, a main memory (main storage device), or the like. The memory 12 can store the above-mentioned program (program code), software module, data, and the like.

The storage 13 is a computer-readable recording medium, and is, for example, an optical disk such as a CD-ROM (Compact Disc ROM), a hard disk drive, a flexible disk, an optical magnetic disk (for example, a compact disk, a digital versatile disk, Blu-). It may consist of at least one such as a ray® disk), a smart card, a flash memory (eg, a card, stick, key drive), a floppy® disk, a magnetic strip, and the like. The storage 13 may be referred to as an auxiliary storage device. The storage medium described above may be, for example, a database, server or other suitable medium containing the memory 12 and / or the storage 13.

The communication device 14 is hardware (transmission / reception device) for performing communication between computers via a wired and / or wireless network, and is also referred to as, for example, a network device, a network controller, a network card, a communication module, or the like. The input device 15 is an input device (for example, a keyboard, a mouse, a microphone, a switch, a button, a sensor, etc.) that receives an input from the outside.

The output device 16 is an output device (for example, a display, a speaker, an LED lamp, etc.) that outputs to the outside. The input device 15 and the output device 16 may have an integrated configuration (for example, a touch screen). Further, each device such as the processor 11 and the memory 12 is accessible to each other via the bus 17 for communicating information. The bus 17 may be composed of a single bus, or may be composed of different buses between the devices.

Further, the purchase history server device 10 and the privilege information server device 20 include a microprocessor, a digital signal processor (DSP), an ASIC (Application Specific Integrated Circuit), a PLD (Programmable Logic Device), and an FPGA (Field Programmable). It may be configured to include hardware such as Gate Array), and a part or all of each functional block may be realized by the hardware. For example, the processor 11 may be implemented on at least one of these hardware.

FIG. 3 shows the hardware configuration of the user terminal 30. The user terminal 30 is a computer including a processor 31, a memory 32, a storage 33, a communication device 34, an input device 35, an output device 36, a positioning device 37, and a bus 38. The output device 36 and the bus 38 from the processor 31 are hardware common to each device of the same name shown in FIG. The positioning device 37 has a sensor that measures its own position using a signal from a GPS (Global Positioning System) satellite, and supplies position data representing the measured position in latitude and longitude to the processor 31.

The functions described below are realized by the processor of each device included in the privilege providing system 1 executing a program to control each part.
FIG. 4 shows a functional configuration realized by the privilege providing system 1. The purchase history server device 10 includes a purchase history storage unit 101 and a purchase history transmission unit 102. The privilege information server device 20 includes a privilege processing start instruction unit 201, a user-related information acquisition unit 202, an appeal point storage unit 203, an appeal point extraction unit 204, a privilege information generation unit 205, and a privilege information output unit 206. To be equipped. The user terminal 30 includes a position information transmission unit 301 and a privilege information display unit 302.

The privilege processing start instruction unit 201 of the privilege information server device 20 instructs the start of privilege processing for providing the privilege to the user. The privilege processing start instruction unit 201 instructs, for example, to start the privilege processing when the business operator operating the privilege providing system 1 performs an operation to start the privilege processing. The privilege processing start instruction unit 201 may instruct the start of privilege processing at a predetermined time interval or at a predetermined time.

Further, the position information transmission unit 301 of the user terminal 30 transmits the position information indicating the position of the own device to the privilege information server device 20, and the privilege processing start instruction unit 201 sends the position and the store indicated by the transmitted position information. When the distance to a specific position such as, etc. becomes less than the threshold value, the start of privilege processing may be instructed. The privilege processing start instruction unit 201 is a user to whom the above-mentioned privilege (privilege available to the user) is provided from the user IDs (Identification) of a plurality of registered users registered in the privilege providing system 1. The user ID of the target user (user selected by the above-mentioned business operator, user who has approached the above-mentioned specific position to a distance less than the threshold value, etc.) is extracted.

In addition, the privilege processing start instruction unit 201 extracts the product ID of the product subject to the privilege from the product ID of the product registered in the privilege providing system 1. For example, the privilege processing start instruction unit 201 extracts the user ID of the user specified by operating its own device as the user ID of the target user, and the product ID of the product specified by the same operation is the privilege target. Extract as a product ID. The privilege processing start instruction unit 201 stores a table in which the schedule for performing the privilege processing is associated with the user ID and the product ID, and the user ID associated with the timing for performing the privilege processing is used as the target user. It may be extracted as a user ID, and the product ID associated with the timing may be extracted as the product ID of the privilege target.

Further, the privilege processing start instruction unit 201 extracts the user ID associated with the user terminal 30 that has transmitted the location information as the user ID of the target user, and the distance from the position indicated by the location information is less than the threshold value. The product ID of the product corresponding to the store or the like may be extracted as the product ID of the privilege target. The privilege processing start instruction unit 201 instructs the user-related information acquisition unit 202 to acquire the user-related information of the target user identified by the user ID extracted as described above.

In addition, the privilege processing start instruction unit 201 instructs the appeal point extraction unit 204 to extract the appeal points of the privilege target identified by the extracted product ID. In addition, the privilege processing start instruction unit 201 supplies the user ID of the target user, the product ID of the privilege target, the value of the privilege, and the usage conditions of the privilege to the privilege information generation unit 205, and the privilege provided to the target user. Instruct to generate privilege information indicating such as.

The privilege processing start instruction unit 201 instructs the start of privilege processing by giving these instructions. It should be noted that these instructions may be given via other functions (for example, an instruction is given to the privilege information generation unit 205 via the appeal point extraction unit 204). In this embodiment, it is assumed that the value of the privilege and the usage conditions of the privilege are predetermined for each privilege target, and the privilege information server device 20 stores the data associated with them. The privilege processing start instruction unit 201 gives the above instruction to the privilege information generation unit 205 by reading this data.

The user-related information acquisition unit 202 acquires user-related information (information about the target user) of the target user instructed by the privilege processing start instruction unit 201. The user-related information is an example of the "related information" of the present invention, and the user-related information acquisition unit 202 is an example of the "first acquisition unit" of the present invention. In this embodiment, the user-related information acquisition unit 202 acquires the purchase history of the target user's product as user-related information. The user-related information acquisition unit 202 transmits request data indicating a purchase history request corresponding to the user ID of the target user to the purchase history server device 10.

The purchase history storage unit 101 of the purchase history server device 10 stores the purchase history of the products of the registered users registered in the privilege providing system 1. For example, the purchase history storage unit 101 periodically acquires the purchase history of the products of the registered users from the electronic payment system used by each registered user, and stores the purchase history in association with the user ID of the registered users. This purchase history is information indicating the product ID of the purchased product, the date and time of purchase, the store ID of the store where the product was purchased, and the like.

When the purchase history transmission unit 102 of the purchase history server device 10 receives the request data transmitted from the privilege information server device 20, the purchase history storage unit 101 stores the request data in association with the user ID of the target user indicated by the request data. The purchased purchase history, that is, the purchase history of the target user is read out and transmitted to the privilege information server device 20. The user-related information acquisition unit 202 acquires the purchase history transmitted in this way as the purchase history of the target user, and supplies the purchase history to the appeal point extraction unit 204.

The appeal point storage unit 203 of the privilege information server device 20 stores a plurality of appeal points to be privileged. The appeal point storage unit 203 is an example of the “storage unit” of the present invention. The appeal point is a matter to be appealed to the other party, and in the privilege providing system 1, it is an appealing matter from the business operator providing the privilege to the user. The appeal points of the award include, for example, the characteristic functions of the award (food and drink are effective for dieting or no additives, etc.), the award is a new product, and the award is a user's. It includes things that are used or introduced by a familiar person (acquaintance or celebrity, etc.).

The appeal point storage unit 203 stores the appeal points in association with the product ID of the privilege target.
FIG. 5 shows an example of a stored appeal point. In the example of FIG. 5, the appeal point storage unit 203 associates the product ID "A001" with appeal points such as "effective for dieting", "new product", and "used by singer A". It is memorized, and the product ID "A002" is associated with appeal points such as "no additive", "gold medal winning", and "introduced on actor B's blog". For example, the operator of the privilege providing system 1 stores these appeal points in the appeal point storage unit 203 in advance.

The appeal point extraction unit 204 of the privilege information server device 20 will eventually select from a plurality of appeal points for the privilege target stored in the appeal point storage unit 203 based on the user-related information acquired by the user-related information acquisition unit 202. Extract the appeal point. The appeal point extraction unit 204 is an example of the “extraction unit” of the present invention. In this embodiment, the appeal point extraction unit 204 is an appeal point in which the relationship with the purchase target indicated by the purchase history, which is the user-related information acquired from the plurality of appeal points for the privilege target, is higher than that of other appeal points. Is extracted.

For example, it is assumed that the appeal point is associated with each purchase target in the appeal point storage unit 203. In that case, the appeal point extraction unit 204 extracts the appeal points having a large number of appeal points in common with the purchase target indicated by the purchase history as the appeal points with high relevance as described above. For example, the privilege target is a product of "A001", and the number of common appeal points associated with the purchase target of the target user is 5 for "effective for dieting" and 8 for "new product". It is assumed that there are two "used by singer A".

In this case, the appeal point extraction unit 204 extracts the “new product” having the largest number of common appeal points as the appeal points having a higher relationship with the purchase target than the other appeal points. This means that since the target user has purchased many products with the "new product" as the appeal point in the past, it is considered that this target user is highly interested in the "new product", so the appeal point extraction It is said that the section 204 extracts the "new product" as an appeal point suitable for the target user.

Note that each common appeal point may be weighted. For example, if there is a common appeal point that a person familiar with the user, such as "used by singer A" and "introduced on actor B's blog," is used or introduced, the number is multiplied by five. It is in good condition. In that case, in the example in which the above-mentioned privilege target is the product of "A001", the appeal point extraction unit 204 is a number obtained by multiplying the number of common appeal points (2) that "singer A is using" by 5. Since (10) is the maximum, the appeal point that "singer A is using" is extracted. The appeal point extraction unit 204 supplies the extracted appeal points to the privilege information generation unit 205.

The privilege information generation unit 205 generates privilege information indicating the appeal points and the privilege extracted by the appeal point extraction unit 204. The privilege information generation unit 205 is based on, for example, the appeal points supplied from the appeal point extraction unit 204, the user's name identified by the user ID supplied from the privilege processing start instruction unit 201, and the product ID also supplied. An image in which a character string representing the identified product name of the privilege target, the value of the similarly supplied privilege, and the usage conditions of the privilege is arranged is generated as privilege information. The privilege information generation unit 205 supplies the generated privilege information and the user ID of the target user to the privilege information output unit 206.

The privilege information output unit 206 outputs privilege information supplied from the privilege information generation unit 205, that is, privilege information indicating the appeal points and benefits extracted by the appeal point extraction unit 204. The privilege information output unit 206 is an example of the "output unit" of the present invention. The privilege information output unit 206 stores a destination table in which the user ID and the destination (IP (Internet Protocol) address, etc.) of the user terminal 30 are associated with each other, and the destination associated with the supplied user ID. That is, the privilege information is output to the user terminal 30 used by the target user.

The privilege information display unit 302 of the user terminal 30 displays the privilege information output from the privilege information server device 20.
FIG. 6 shows an example of the displayed privilege information. In the example of FIG. 6, the privilege information display unit 302 sends the output device 36 of its own device to the character string "The following coupon was provided to Mr. C" as privilege information, and the target product is "Drink D". , The discount rate is "30%", and the character string A1 indicating that the usage condition is "use store: ..., usage period: ..." is displayed. The character string A1 is information indicating the privilege provided to the target user.

In addition, the privilege information display unit 302 displays the character string A2 indicating the characteristics of the product, "This is a new product!". The character string A2 is information indicating the appeal points extracted by the appeal point extraction unit 204. The user can purchase "Drink D" at 30% off by displaying this privilege information on the user terminal 30 at the store used during the usage period and showing it to the clerk.

Each device included in the privilege providing system 1 performs a privilege providing process for providing a privilege to the user based on the above configuration.
FIG. 7 shows an example of the operation procedure of each device in the privilege providing process. This operation procedure is started, for example, when the operator of the privilege providing system 1 performs an operation to start the privilege processing. First, the privilege information server device 20 (user-related information acquisition unit 202) requests the purchase history server device 10 for the purchase history of the target user (step S11).

Next, the purchase history server device 10 (purchase history transmission unit 102) reads the purchase history of the target user stored in the own device (step S12) and transmits it to the privilege information server device 20 (step S13). The privilege information server device 20 (user-related information acquisition unit 202) acquires the transmitted purchase history as the purchase history of the target user (step S14). Next, the privilege information server device 20 (appeal point extraction unit 204) extracts appeal points that are more related to the purchase target indicated by the acquired purchase history than other appeal points (step S15).

Subsequently, the privilege information server device 20 (privilege information generation unit 205) generates privilege information indicating the extracted appeal points and benefits (step S16). Next, the privilege information server device 20 (privilege information output unit 206) outputs the generated privilege information to the user terminal 30 of the target user (step S17). The user terminal 30 (privilege information display unit 302) displays the output privilege information (step S18).

In this embodiment, as described above, the privilege information indicating the appeal point is output to the user terminal 30. As a result, it is possible to inform the user of the appeal points of the privilege target and promote the use of the privilege. Further, in this embodiment, privilege information indicating an appeal point that is more related to the purchase target indicated by the user's purchase history than others is output. As a result, compared to the case where the appeal points indicated by the privilege information are uniform, for example, the user who receives the privilege becomes more interested in the privilege target, and the use of the privilege can be further promoted.

Further, in this embodiment, appeal points having a higher relationship with the purchase target purchased by the user in the past than other appeal points are extracted. It is considered that the purchase target purchased by the user has an appeal point that motivates the user to purchase. The higher the relationship with the purchase target having such an appeal point, the more likely it is that the user has an appeal point that motivates the purchase. Therefore, by extracting the appeal points as described above, the privilege information indicating the appeal points that can easily increase the user's purchasing motivation is provided as compared with the case where the appeal points are extracted without considering the relationship with the purchase target. be able to.

[2] Modifications The above-mentioned examples are merely examples of the implementation of the present invention, and may be modified as follows.

[2-1] Height of Relationship with Purchase Target In the embodiment, the appeal point extraction unit 204 appeals to the user's past purchase target by using the appeal points associated with each product in the appeal point storage unit 203. The height of the relationship with the point was judged, but the method of judging the height of the relationship is not limited to this.

FIG. 8 shows a functional configuration realized by the privilege providing system 1a of this modified example. The privilege providing system 1a includes a privilege information server device 20a. The privilege information server device 20a includes a product attribute determination unit 207 in addition to each unit shown in FIG. The user-related information acquisition unit 202 supplies the user's purchase history, which is the acquired user-related information, to the product attribute determination unit 207. The product attribute determination unit 207 determines the attributes of the product that the user has purchased in the past. The privilege information server device 20a stores a product attribute table in which the product and the product attribute are associated with each other.

FIG. 9 shows an example of the product attribute table. In the example of FIG. 9, the product IDs of the products corresponding to the product attributes of "high-performance product", "selling product", and "previously popular product" are associated with each other. The product attribute determination unit 207 determines the attribute associated with the product ID of the purchased product indicated by the supplied purchase history in this attribute table as the attribute of the product purchased by the user in the past. The product attribute determination unit 207 supplies the appeal point extraction unit 204 with the attribute of the product determined for each purchased product indicated by the purchase history.

The appeal point extraction unit 204 determines the height of the relationship between the user's past purchase target and the appeal point based on the information supplied from the product attribute determination unit 207. In order to make this determination, the appeal point extraction unit 204 uses, for example, a category table in which the most attributes of the user's purchased products and the categories of the appeal points are associated with each other. The most attribute of purchased products is the attribute that appears most when the attributes of products purchased by the user are listed including duplicates.

FIG. 10 shows an example of a category table. In the example of FIG. 10, an appeal point category of "product characteristics" is associated with the most attributes of purchased products called "high-performance products". In addition, "selling results" are associated with "selling products", and "third-party evaluation" is associated with "products with a high previous reputation". The categories of "commodity characteristics" are, for example, appeal points such as "effective for diet" and "no additives".

What is classified into the category of "sales performance" is, for example, appeal points such as "first place in annual sales" and "first place in sales for three consecutive years". Appeal points such as "winning a gold medal" and "introduced on actor B's blog" are classified into the "third-party evaluation" category. The appeal point extraction unit 204 extracts the appeal points of the category associated with the most attributes indicated by the information supplied from the product attribute determination unit 207 in the category table from the plurality of appeal points of the privilege target stored. ..

For example, when the privilege of the product of "A001" shown in FIG. 5 is provided and the most attribute of the product purchased by the user is "high-performance product", the appeal point extraction unit 204 determines the appeal point of this privilege product. Among them, the appeal points of "effective for diet" in the category of "product characteristics" associated with "high-performance products" in the category table are extracted. In addition, when the privilege of the product of "A002" is provided and the most attribute of the product purchased by the user is "the product with a high previous reputation", the appeal point extraction unit 204 has among the appeal points of this privilege product. , Extract the appeal points of "Gold Award" and "Introduced on Actor B's blog" in the category of "Third-party evaluation" associated with "Products with high previous reputation" in the category table.

When a plurality of appeal points of the same category are included in the appeal points of the privilege product in this way, the appeal point extraction unit 204 may extract the plurality of appeal points. In that case, privilege information indicating a plurality of appeal points will be output and displayed. As described above, the height of the above association may be determined based on the attributes of the products purchased by the user in the past, and the appeal points may be extracted.

[2-2] Persons / organizations related to the content The user-related information acquisition unit 202 may acquire user-related information different from that of the embodiment.
FIG. 11 shows a functional configuration realized by the privilege providing system 1b of this modified example. The privilege providing system 1b includes a privilege information server device 20 and a user terminal 30b. The user terminal 30b includes a browsing history storage unit 303 and a history transmission unit 304 in addition to the units shown in FIG.

The browsing history storage unit 303 stores the browsing history of contents such as web pages and SNS (Social Networking Service) posts made by the user using the user terminal 30b. The browsing history storage unit 303 stores the history of associating the related parties or organizations related to the content with the browsing date and time as the browsing history. The persons concerned with the content are, for example, the creator of the web page, the poster of the SNS, the person shown in the photograph in the content, the person whose name appears in the text in the content, and the like. In addition, the content-related organizations are, for example, organizations that manage and operate web pages and organizations that have opened official accounts on SNS.

For example, when the user terminal 30b displays a web page, the browsing history storage unit 303 uses the name or organization name included in a specific tag (such as the description of the <meta> tag) of the displayed web page as the name of the person concerned. Alternatively, it is extracted as the name of the organization, and the display date and time of the web page is used as the browsing date and time, and is accumulated as the browsing history in association with the extracted name or name. Further, when the user terminal 30b displays the SNS screen, the browsing history storage unit 303 stores the SNS display date and time as the browsing history in association with the displayed SNS account name.

In this modification, the privilege information server device 20 stores the user ID of the user and the destination (IP address or the like) of the user terminal 30b used by the user in association with each other. The user-related information acquisition unit 202 transmits request data for requesting user-related information to a destination stored in association with the user ID of the target user.

When the history transmission unit 304 receives the request data transmitted from the privilege information server device 20, the history transmission unit 304 reads the browsing history of the target user stored in the browsing history storage unit 303, and uses the browsing history as the privilege information server device 20. Send to. The user-related information acquisition unit 202 acquires the transmitted browsing history, that is, the browsing history of the content by the target user as user-related information, and supplies it to the appeal point extraction unit 204.

In this modification, the appeal point storage unit 203 stores a plurality of appeal points including the appeal points in which the above-mentioned related parties or related organizations, that is, related parties or related organizations involved in the creation of the content related to the privilege target appear. The content related to the privilege target is, for example, a blog introducing the product subject to the privilege, promotion of the product subject to the privilege on TV and radio, and a poster advertising the product subject to the privilege.

The appealing points where related parties appear are expressions that can identify related parties ("singer A" and "actor B", such as "used by singer A" and "introduced on actor B's blog". Etc.) is an appealing point. In addition, the appeal point in which related organizations appear is an appeal point that includes expressions that can identify the organization name, such as "winning a gold medal by organization E" and "a beauty effect was recognized by organization F". The appeal point storage unit 203 stores the names of related parties and the names of related organizations in association with these appeal points.

The appeal point extraction unit 204 extracts appeal points in which related parties or organizations of the content whose browsing history has been acquired by the user-related information acquisition unit 202 appears. For example, when the user of the user terminal 30b browses the post of "singer A" on the SNS, the browsing history indicating the account name of "singer A" is acquired. Then, when the plurality of appeal points to be privileged include the appeal point in which this "singer A" appears (for example, the above-mentioned "used by singer A"), the appeal point extraction unit 204 describes the "singer". Extract the appeal point where "A" appears.

Further, when the user of the user terminal 30b browses the web page introducing the prize provided by the "group E", the browsing history indicating the name of the "group E" is acquired. Then, when the plurality of appeal points to be privileged include the appeal points in which this "group E" appears (for example, the above-mentioned "winning the gold medal by the group E"), the appeal point extraction unit 204 describes the "group E". Extract the appeal point where "" appears.

Since users are often interested in the content they browse, when the people involved in the content and related organizations appear at the appeal points, they are also more interested in the products that are eligible for the benefits compared to other appeal points. It becomes easier to hold. According to this modification, since the appeal points that the user is likely to be interested in the privilege target are displayed together with the privilege, the appeal points in which the related persons and the related organizations of the content appear are not used as compared with the case where the appeal points in which the related persons and the related organizations appear are not used. The use of benefits can be further promoted.

As time passes after browsing the content, the user's interest in the content tends to decrease. Therefore, the appeal point extraction unit 204 appeals to the person concerned or the related organization of the content for which the browsing history indicating the browsing within the past predetermined period (for example, half a year or one year from the present) is acquired appears. You may extract points. By extracting the appeal points in consideration of the browsing time in this way, the appeal points in which the related parties or organizations of the content that the user is no longer interested in appear are displayed as compared with the case where the browsing time is not considered. It is less likely that the benefits will not be used.

In addition, the appeal point extraction unit 204 may change the above-mentioned past period according to the acquired browsing history. For example, the appeal point extraction unit 204 lengthens the past period as the frequency of browsing indicated by the acquired browsing history increases. Further, the appeal point extraction unit 204 lengthens the past period as the browsing time indicated by the acquired browsing history becomes longer, for example. It is considered that the more frequently viewed and the longer the browsing time, the greater the interest in the content. Therefore, by using this extraction method, the interest was less than in the case where the above-mentioned past period was uniformly set. For content, it is less likely that the above benefits will not be used, and for content of great interest, the period during which the above appeal points contribute to the promotion of the use of benefits can be extended.

[2-3] The information related to the other party who is in contact with the user may be different from each of the above examples.
FIG. 12 shows a functional configuration realized by the privilege providing system 1c of this modified example. The privilege providing system 1c includes a purchase history server device 10, a privilege information server device 20c, and a user terminal 30c. The privilege information server device 20c includes an appeal point generation unit 208 in addition to the units shown in FIG. The user terminal 30c includes a history transmission unit 304 and a contact history storage unit 305 in addition to the units shown in FIG.

The contact history storage unit 305 stores the history of contacts with other users made by the user using the user terminal 30c. For example, when the user terminal 30c executes the e-mail application, the contact history storage unit 305 stores the user ID of the other party of the e-mail sent / received by the user terminal 30c in association with the date and time as a contact history. In addition, the contact history storage unit 305 stores the user ID of the other party posted by the user on the SNS as a contact history in association with the posting date and time.

The contact history storage unit 305 may store the user ID of the other party and the date and time of incoming / outgoing calls as the contact history when the own device has a telephone function. In addition, when the contact history storage unit 305 has registered the contact information (telephone number, e-mail address, SNS account, etc.) of another user in the phonebook application or the like, it means that the contact information is registered. It is considered that the user has contacted the other party, and the user ID of the contact party may be associated with the registration date and time and accumulated as a contact history.

The history transmission unit 304 reads the contact history stored in the contact history storage unit 305 and transmits the contact history to the privilege information server device 20c. The transmitted contact history is information indicating a person who is in contact with a user who uses the user terminal 30b. In addition to the purchase history described in the embodiment, the user-related information acquisition unit 202 acquires contact information (information indicating the contacted person) about the target user of the privilege as user-related information, and appeal point extraction unit 204 and the appeal point extraction unit 204. It is supplied to the appeal point generation unit 208.

The appeal point generation unit 208 generates an appeal point in which the person indicated by the user-related information acquired by the user-related information acquisition unit 202, that is, the person who is in contact with the target user of the privilege appears. The appeal point generation unit 208 is an example of the “first generation unit” of the present invention. The appeal point generation unit 208 determines that the user whose user ID is included in the contact history of the target user is the other party who has contact with the target user, and indicates that the other party has purchased the purchase target indicated by the purchase history of the other party. Generate columns as appeal points.

For example, when the contact history between the target user G and the user H is acquired as the user-related information, and the purchase history of the user H purchasing the drink D one week ago is acquired as the user-related information, the appeal point generation unit 208 Generates an appeal point represented by the character string "User H purchased one week ago!". The appeal point generation unit 208 supplies the appeal points generated in this way to the appeal point storage unit 203 and stores them.

The appeal point extraction unit 204 extracts the generated appeal points when the appeal points generated by the appeal point generation unit 208 are included in the plurality of appeal points to be privileged. As a result, the appeal point in which the person who is in contact with the target user appears is displayed on the user terminal 30b, so that the target user is more interested in the privilege target than in the case where the appeal point in which such a person does not appear is displayed. It will be easier to hold and the benefits will be more accessible.

[2-4] Customer segment 1
The customer segment to which the user belongs may be used as the user-related information.
FIG. 13 shows a functional configuration realized by the privilege providing system 1d of this modified example. The privilege providing system 1d includes a privilege information server device 20, a user terminal 30, and a customer information management server device 40.

The customer information management server device 40 is a device that considers a user who uses the privilege providing system 1d as a customer of a store or the like that is a provider of the privilege and manages the customer information. The customer information management server device 40 is a computer having the same hardware as the privilege information server device 20 shown in FIG. 2, and includes a customer information storage unit 401 and a customer segment determination unit 402. The customer information storage unit 401 stores customer information when a user who uses the privilege providing system 1d is a customer.

FIG. 14 shows an example of stored customer attribute information. In the example of FIG. 14, the customer information storage unit 401 stores the user ID "U001" in association with the customer information "male, 40s, office worker, sales position, ...". In addition, the customer information storage unit 401 includes "U002" and "female, 30s, office worker, clerical worker, ..." and "U003" and "male, 50s, self-employed, retailer, ..." The user ID and customer information are stored in association with each other.

The customer segment determination unit 402 determines the customer segment of the target user of the privilege. In this modification, the user-related information acquisition unit 202 transmits request data indicating the user ID of the target user and the request of the customer segment of the target user to the customer information management server device 40. When the customer segment determination unit 402 receives the request data, the customer segment determination unit 402 determines the customer information stored in the customer information storage unit 401 in association with the user ID indicated by the request data as the customer segment of the target user.

The customer segment determination unit 402 transmits the determination result data (data indicating the user ID of the target user and the customer segment) indicating the determination result to the privilege information server device 20. The user-related information acquisition unit 202 acquires the customer segment to which the target user belongs as user-related information by receiving the transmitted determination result data. The user-related information acquisition unit 202 supplies the acquired customer segment to the appeal point extraction unit 204.

The appeal point extraction unit 204 extracts appeal points that tend to be of higher interest to users belonging to the customer segment indicated by the user-related information acquired by the user-related information acquisition unit 202 than other appeal points. The appeal point extraction unit 204 performs this extraction using, for example, a score table in which the customer segment, the type of appeal point, and the score indicating the height of interest are associated with each other.

FIG. 15 shows an example of a score table. In the example of FIG. 15, when the customer segment is "50s or older", each type of appeal points such as "function introduction", "sales record", "luxury", "third-party evaluation", and "cheapness" The scores are associated with "1", "2", "3", "2", and "1". In addition, the scores of each type of these appeal points are associated with "3", "1", "2", "3", and "2" when the customer segment is "30's, 40's". When the customer segment is "20s or younger", it is associated with "2", "1", "1", "2", and "3". These scores are determined based on the average score of users in the relevant customer segment, for example, by taking a questionnaire and asking them to give a score that indicates their high level of interest in the relevant type of appeal point. ..

The appeal point storage unit 203 of this modification stores each appeal point in association with its type. The appeal point storage unit 203 associates, for example, "effective for dieting" with the type of "function introduction", and "winning the gold medal" and "used by singer A" with the type of "third-party evaluation". I remember. In addition, "no additive" is stored in association with two types, "function introduction" and "luxury". In this way, depending on the content of the appeal point, a plurality of types may be associated with each other.

The appeal point extraction unit 204 calculates the score in the customer segment acquired as the user-related information for each of the plurality of appeal points to be privileged, and extracts the appeal point having the highest calculated score. For appeal points associated with a plurality of types, the total value of the scores of each type is used as the score of the appeal points. In addition, when there are multiple customer segments to which the target user belongs (for example, "male", "50s", "office worker", etc.), the value calculated by further summing the points calculated for each customer segment is used as the appeal point score. To do.

As described above, the appeal points extracted in this way are appeal points that tend to be of higher interest than other appeal points in the customer segment to which the target user belongs. As a result, the target user is more likely to be interested in the privilege target and the privilege is more easily used as compared with the case where the appeal point irrelevant to the customer segment of the target user is displayed.

[2-5] Customer segment 2
The usage of the customer segment may be different from the above example. For example, it is assumed that the privilege information output unit 206 outputs information indicating the privilege as privilege information when the same privilege is provided to a plurality of target users. In that case, the user-related information acquisition unit 202 acquires information indicating a plurality of customer segments to which the plurality of target users belong as user-related information.

The appeal point extraction unit 204 extracts the appeal points that tend to be of high interest as described above for those having a larger number of users than the other customer segments among the plurality of customer segments acquired by the user-related information acquisition unit 202. To do. For example, suppose that the user-related information acquisition unit 202 acquires each customer segment of the 10 target users as user-related information. If 7 of them are men and 3 are women, the appeal point extraction unit 204 calculates the above score for each appeal point for men, and the calculated score is the highest, that is, the interest of men is other appeals. Extract appeal points that tend to be higher than points.

In addition, when 5 out of 10 of them are in their 20s, 3 are in their 30s, and 2 are in their 50s, the appeal point extraction unit 204 gives the above score for men and the above for 20s. The value obtained by summing up the scores of is calculated for each appeal point, and the appeal points having the highest calculated score, that is, the interest of men and the interest of men in their twenties tend to be higher than those of other appeal points, are extracted.

The appeal points extracted in this way are the appeal points that are most likely to be the most interested users among the plurality of users when the same privilege is provided to the plurality of users. This makes it easier for the target user to be interested in the benefit target and the benefit is more than when the same benefit is provided to multiple users and the appeal points that are not related to the target user's customer segment are displayed. It will be easier to use.

[2-6] Simultaneous use privilege The privilege information output unit 206 may output information indicating the simultaneous use privilege as a privilege to the target user as privilege information. The simultaneous use privilege is a privilege that can be used by the target user at the same time as other users other than himself / herself. For example, when the simultaneous use privilege that can be used by the users A, B, and C at the same time is provided to those users, the privilege information output unit 206 is a user who is all the users to which the simultaneous use privilege is provided. The privilege information for each of A, B, and C as the target user, that is, the privilege information for the user A as the target user, the privilege information for the user B as the target user, and the privilege information for the user C as the target user are output. In this case, the appeal point may be extracted as follows.

FIG. 16 shows a functional configuration realized by the privilege providing system 1e of this modified example. The privilege providing system 1e includes a privilege information server device 20e and a user terminal 30. The privilege information server device 20e includes a simultaneous use privilege management unit 209 and an appeal point generation unit 210 in addition to the units shown in FIG.

The simultaneous use privilege management unit 209 manages the simultaneous use privilege by storing the value provided by the simultaneous use privilege, the usage conditions thereof, and the group information indicating the group of users to which the simultaneous use privilege is provided. This group information is a list of user IDs of users belonging to the group, and is created by, for example, the operator of the privilege providing system 1e and stored in the simultaneous use privilege management unit 209. When the simultaneous use privilege that can be used by the target user at the same time as another user other than himself / herself is provided as a privilege to the target user as described above, the user-related information acquisition unit 202 is other than himself / herself. The information that identifies the user of is acquired as user-related information.

The target user is an example of the "first user" of the present invention, and users other than the user (target user) are an example of the "second user" of the present invention. The target user (first user) is one user, and the other user (second user) is one or more users. However, since a plurality of users (for example, the above-mentioned users A, B, and C) to which the simultaneous use privilege is provided are each subject to the privilege indicated by the privilege information as the target user, when one simultaneous use privilege is provided. However, as described above, a plurality of privilege information (for example, privilege information for user A as a target user, privilege information for user B as a target user, privilege information for user C as a target user) is output.

When the user-related information acquisition unit 202 is instructed by the privilege processing start instruction unit 201 to acquire the user-related information of the target user, the simultaneous use privilege management unit 209 stores the group information including the user ID of the target user. Inquire if it is. When there is a reply that it is memorized, the user-related information acquisition unit 202 determines that the above-mentioned simultaneous use privilege is provided as a privilege to the target user, reads the group information, and reads the group information. Other user IDs other than the user ID of the target user among the user IDs included in the above are acquired as this user-related information.

The user-related information acquisition unit 202 supplies the acquired user-related information to the appeal point extraction unit 204 and the appeal point generation unit 210 together with the user ID of the target user. The appeal point generation unit 210 indicates that the privilege to the target user (the privilege provided to the target user) is a simultaneous use privilege and that the user-related information acquired by the user-related information acquisition unit 202 indicates another user (target). Generate an appeal point indicating that the user needs to use the simultaneous use privilege at the same time as the target user in order to use the simultaneous use privilege). The appeal point generation unit 210 is an example of the “second generation unit” of the present invention.

The appeal point generation unit 210 determines that when the user ID of the above-mentioned other user, which is the user-related information, is supplied from the user-related information acquisition unit 202, the simultaneous use privilege is provided to the target user. , Generates an appeal point indicating the names of other users supplied. The appeal point generation unit 210 stores, for example, a name table in which a user ID is associated with the user's name of the user ID, reads out the name associated with the user ID of the other user, and makes an appeal point. To generate. The appeal point generation unit 210 supplies the appeal points generated in this way to the appeal point storage unit 203, and the appeal point storage unit 203 stores the supplied appeal points.

When the simultaneous use privilege is provided to the target user, the appeal point extraction unit 204 has the appeal point generated by the appeal point generation unit 210 from a plurality of appeal points for the privilege target stored in the appeal point storage unit 203. Is extracted. The privilege information generation unit 205 generates privilege information indicating the appeal points extracted in this way and the value and usage conditions of the simultaneous use privilege stored in the simultaneous use privilege management unit 209. By outputting this privilege information, when the simultaneous use privilege is provided, the target user can understand which user should be used at the same time to obtain the privilege, so other appeal points are provided. It is possible to make the benefits more easily available than in the case of.

In this modification, information that identifies only users who act together with the target user, not all users other than the target user, may be used as user-related information.
FIG. 17 shows a functional configuration realized by the privilege providing system 1f of this modified example. The privilege providing system 1f includes a privilege information server device 20f and a user terminal 30f. Although only one user terminal 30f is shown in FIG. 17, it is assumed that the privilege providing system 1f includes a plurality of user terminals 30f used by all users who are provided with the simultaneous use privilege.

The privilege information server device 20f includes a schedule information acquisition unit 211 in addition to the units shown in FIG. The user terminal 30f includes a schedule information transmission unit 306 in addition to the units shown in FIG. In this modification, the privilege processing start instruction unit 201 supplies the user ID of the target user to the schedule information acquisition unit 211, and the schedule information acquisition unit 211 includes the user ID of the target user in the simultaneous use privilege management unit 209. Inquires whether or not the information is stored, and if there is an answer that it is stored, the group information is read out.

The schedule information acquisition unit 211 requests the user terminal of each user to request the action schedule information (information representing the action schedule) of the user of the user ID (including the user ID of the target user) included in the read group information. It is transmitted to 30f. Upon receiving this request data, the schedule information transmission unit 306 of the user terminal 30f transmits the action schedule information of the user who uses the own device to the privilege information server device 20f of the request source.

For example, when the own device has a schedule management function, the schedule information transmission unit 306 acquires a future schedule (at least information indicating the date and time and place) from the schedule management function, and the acquired schedule and the own device. Information indicating the user ID of the user who uses the above is transmitted as action schedule information. The schedule information acquisition unit 211 acquires the action schedule information transmitted from each user terminal 30f and supplies it to the user-related information acquisition unit 202. The action schedule information is an example of the "scheduled information" of the present invention, and the schedule information acquisition unit 211 is an example of the "second acquisition unit" of the present invention.

The user-related information acquisition unit 202 identifies another user whose action schedule information acquired by the schedule information acquisition unit 211 indicates that the action schedule information will act together with the target user among other users for whom the simultaneous use privilege is provided together with the target user. Acquire information as user-related information. The user-related information acquisition unit 202 extracts the action schedule information indicating the action schedule common to the date and time and place in the action schedule of the target user from the supplied action schedule information of each user, and the extracted action schedule information indicates. The user ID (user ID of another user who plans to act with the target user) is acquired as user-related information.

After that, as in the above example, the appeal point generation unit 210 generates the appeal points indicating other users indicated by the acquired user-related information, and the appeal point extraction unit 204 extracts the generated appeal points. The privilege information generation unit 205 generates privilege information indicating the extracted appeal points. By outputting this privilege information, the user who plans to act with himself / herself and is provided with the simultaneous use privilege together with himself / herself is conveyed as an appeal point.

As a result, the target user can know that he / she has an opportunity to consult with those users about the use of the simultaneous use privilege, for example. This is because the target user already knows the user for whom the simultaneous use benefit is provided with him / her (for example, he / she is applying for the simultaneous use benefit with a friend, or a member of some registered group has the simultaneous use benefit. It is effective when it is a target). If the user-related information acquisition unit 202 is scheduled to act with the target user after the validity period of the simultaneous use privilege, the user-related information acquisition unit 202 may not acquire the user ID of the user who has the schedule. Good. As a result, it is possible to make it less likely that the simultaneous use privilege cannot be used after the valid period, as compared with the case where this user ID is also acquired.

In addition, the user-related information acquisition unit 202 acquires information for identifying other users who are scheduled to act with the target user as user-related information, and user-related information for identifying all users other than the target user. It may be acquired as information. In that case, the appeal point generation unit 210 generates appeal points indicating all the other users to whom the simultaneous use privilege is provided and the users who are scheduled to act together with the target user. This allows the target user to know who he / she must consult about using the simultaneous use benefits and who he / she has the opportunity to meet.

[2-7] Types of Benefits In the embodiment, coupons are provided as benefits to the target users, but the present invention is not limited to this, and benefits such as points and bonuses may be provided. In the case of points, for example, the point grant rate (the ratio of points granted to the purchase price) is used as information indicating the privilege. In the case of a bonus, for example, the provided bonus image and the provision period are used as information indicating the privilege.

[2-8] Appeal the privilege itself The privilege itself provided to the target user may be used as an appeal point.
FIG. 18 shows an example of the privilege information displayed in this modified example. In the example of FIG. 18, the privilege information display unit 302 displays the character string "Mr. C can obtain the following points" and the target product is "drink E" as privilege information on the output device 36. The character string A11 indicating that the acquisition condition is "acquisition period: ..." and the character string A12 indicating that the feature of the product is "30 points are acquired when purchased!" Are displayed.

The character string A11 is information indicating a method of acquiring the privilege provided to the target user. On the other hand, the character string A12 is information indicating a privilege provided to the target user and information indicating an appeal point. Information indicating an appeal point, such as the character string A12, may also serve as information indicating a privilege. The appeal point extraction unit 204 extracts the appeal points when, for example, the usage record of the points of the target user (user-related information in this case) is larger than the predetermined standard.

The points provided in the example of FIG. 18 are benefits that cannot be used when purchasing the drink E, which is the target of the benefit, but can be used when the next product is purchased. According to this modification, even if the privilege cannot be used when purchasing the privilege target in this way, the appeal point is not transmitted by telling the user that the privilege can be obtained as an appeal point. Compared to the case, it is possible to improve the purchasing motivation of users (particularly users who are highly interested in points).

In addition to the points, for example, when an extra is provided as a privilege, the character string "Purchase this product gives an extra!" May be used as information indicating the appeal point and the privilege. Further, when a coupon is provided as a privilege, for example, the character string "This coupon can be used only for this product!" May be used as information indicating an appeal point and a privilege. These are cases where the benefits that can be used when purchasing the benefits target are provided to the target users, unlike points. Even in that case, by communicating the benefits that can be obtained to the target users as appeal points, it is possible to improve the purchasing motivation of users (especially users who are highly interested in the content of the benefits) compared to the case where the appeal points are not communicated. Can be done.

[2-9] Output destination of privilege information The output destination of privilege information by the privilege information output unit 206 is not limited to the user terminal. For example, it may be the e-mail address of the target user, the SNS account, or the like. In this case, the privilege information is delivered to the user terminal via the e-mail server device, the SNS server device, and the like. Further, the output destination may be a store terminal installed at the counter of the store. In this case, when the target user purchases the privilege target at the store, the target user can use the privilege by operating the store terminal and displaying the privilege information provided to the target user.

[2-10] Devices for Realizing Each Part The devices for realizing each function shown in FIGS. 4 and the like are not limited to the devices shown in those figures. For example, one device may realize each function provided by the privilege information server device 20 and other server devices (purchase history server device 10 and customer information management server device 40). Further, each function included in the privilege information server device 20 may be realized by two or more devices, or each function provided by the user terminal 30b and the user terminal 30c may be realized by two or more devices (for example). Separate devices realize functions related to history and functions related to benefits). In short, as long as these functions are realized in the privilege providing system as a whole, the privilege providing system may be provided with any number of devices.

[2-11] Category of Invention The present invention includes information processing devices such as a privilege information server device, a user terminal, a purchase history server device, and a customer information management server device, as well as a privilege providing system including these devices. It can also be regarded as an information processing system. Further, the present invention can be regarded as an information processing method for realizing the processing performed by each device, and also as a program for operating a computer that controls each device. This program may be provided in the form of a recording medium such as an optical disk in which it is stored, or may be provided in the form of being downloaded to a computer via a network such as the Internet, installed and made available. May be done.

[2-12] Processing Procedures, etc. The processing procedures, sequences, flowcharts, etc. of each embodiment described in the present specification may be rearranged as long as there is no contradiction. For example, the methods described herein present elements of various steps in an exemplary order, and are not limited to the particular order presented.

[2-13] Handling of input / output information and the like The input and output information and the like may be stored in a specific location (for example, a memory) or may be managed by a management table. Input / output information and the like can be overwritten, updated, or added. The output information and the like may be deleted. The input information or the like may be transmitted to another device.

[2-14] Software Software, whether referred to as software, firmware, middleware, microcode, hardware description language, or by any other name, is an instruction, instruction set, code, code segment, program code, program. , Subprograms, software modules, applications, software applications, software packages, routines, subroutines, objects, executable files, execution threads, procedures, functions, etc. should be broadly interpreted to mean.

Further, software, instructions, and the like may be transmitted and received via a transmission medium. For example, the software uses wired technology such as coaxial cable, fiber optic cable, twist pair and digital subscriber line (DSL) and / or wireless technology such as infrared, wireless and microwave to websites, servers, or other When transmitted from a remote source, these wired and / or wireless technologies are included within the definition of transmission medium.

[2-15] Information, Signals The information, signals and the like described herein may be represented using any of a variety of different techniques. For example, data, instructions, commands, information, signals, bits, symbols, chips, etc. that may be referred to throughout the above description are voltages, currents, electromagnetic waves, magnetic fields or magnetic particles, light fields or photons, or any of these. It may be represented by a combination of.

[2-16] Systems, Networks The terms "system" and "network" as used herein are used interchangeably.

[2-17] Meaning of "based on" The term "based on" as used herein does not mean "based on" unless otherwise stated. In other words, the statement "based on" means both "based only" and "at least based on".

[2-18] "and", "or"
In the present specification, for configurations that can be implemented by either "A and B" or "A or B", the configuration described in one expression may be used as the configuration described in the other expression. For example, when "A and B" are described, they may be used as "A or B" as long as they are not inconsistent with other descriptions and can be implemented.

[2-19] Variations of Aspects, etc. Each of the examples described in the present specification may be used alone, in combination, or switched with execution. Further, the notification of predetermined information (for example, the notification of "being X") is not limited to the explicit one, but is performed implicitly (for example, the notification of the predetermined information is not performed). May be good.

Although the present invention has been described in detail above, it is clear to those skilled in the art that the present invention is not limited to the examples described herein. The present invention can be implemented as modifications and modifications without departing from the spirit and scope of the present invention, which is determined by the description of the claims. Therefore, the description of the present specification is for the purpose of exemplification and does not have any limiting meaning to the present invention.

1 ... privilege providing system, 10 ... purchase history server device, 20 ... privilege information server device, 30 ... user terminal, 40 ... customer information management server device, 101 ... purchase history storage unit, 102 ... purchase history transmission unit, 201 ... privilege Processing start instruction unit, 202 ... user-related information acquisition unit, 203 ... appeal point storage unit, 204 ... appeal point extraction unit, 205 ... privilege information generation unit, 206 ... privilege information output unit, 207 ... product attribute determination unit, 208, 210 ... Appeal point generation unit, 209 ... Simultaneous use privilege management unit, 211 ... Schedule information acquisition unit, 301 ... Location information transmission unit, 302 ... Bonus information display unit, 303 ... Browsing history storage unit, 304 ... History transmission unit, 305 ... Contact history storage unit, 306 ... Schedule information transmission unit, 401 ... Customer information storage unit, 402 ... Customer segment judgment unit.

Claims (6)

The first acquisition unit that acquires related information about the user,
A storage unit that stores a plurality of appeal points of the privilege target for which the privilege that can be used by the user is defined,
An extraction unit that extracts any of the appeal points from the plurality of stored appeal points based on the acquired related information.
An output unit that outputs privilege information indicating the extracted appeal points and the privilege
With
The plurality of appeal points include appeal points in which related parties or organizations related to the content related to the privilege target appear.
The first acquisition unit acquires the browsing history of the content by the user as the related information.
The extraction unit, extract the officials or appeal point to the affiliate the advent of the content that the browsing history has been acquired
Information processing apparatus. The information processing device according to claim 1 , wherein the extraction unit extracts an appeal point in which the related party or the related organization of the content for which the browsing history has been acquired, which indicates browsing within a predetermined period in the past, appears. .. The first acquisition unit that acquires related information about the user,
A storage unit that stores a plurality of appeal points of the privilege target for which the privilege that can be used by the user is defined,
An extraction unit that extracts any of the appeal points from the plurality of stored appeal points based on the acquired related information.
An output unit that outputs privilege information indicating the extracted appeal points and the privilege
With
The first acquisition unit acquires information indicating a person who is in contact with the user as the related information.
It is provided with a first generation unit that generates an appeal point in which the other party indicated by the related information appears.
The extraction unit, when the first said appealing feature generated by the generation unit is included in the plurality of appealing feature, you extract appealing feature that is the product
Information processing apparatus. The first acquisition unit that acquires related information about the user,
A storage unit that stores a plurality of appeal points of the privilege target for which the privilege that can be used by the user is defined,
An extraction unit that extracts any of the appeal points from the plurality of stored appeal points based on the acquired related information.
An output unit that outputs privilege information indicating the extracted appeal points and the privilege
With
When the same privilege is provided to a plurality of users, the output unit outputs information indicating the privilege as the privilege information.
Wherein the first obtaining unit obtains a plurality of customer segments belonging plurality of users, respectively, as the related information,
The extraction unit, for those numbers of users belonging among the plurality of customer segments obtained is larger than the other customer segments, you extract appealing feature in the related heart high propensity
Information processing apparatus. The first acquisition unit that acquires related information about the user,
A storage unit that stores a plurality of appeal points of the privilege target for which the privilege that can be used by the user is defined,
An extraction unit that extracts any of the appeal points from the plurality of stored appeal points based on the acquired related information.
An output unit that outputs privilege information indicating the extracted appeal points and the privilege
With
The output unit outputs information indicating as a privilege to the first user the simultaneous use privilege that can be used by the first user at the same time as the second user other than himself / herself as the privilege information.
The first acquisition unit acquires the information that identifies the second user as the related information.
A second generation unit that generates an appeal point indicating that the privilege to the first user is the simultaneous use privilege and the second user indicated by the related information is provided.
The storage unit stores the appeal points generated by the second generation unit, and stores the appeal points.
The extraction section, that to extract appealing feature generated by the second generating unit
Information processing apparatus. A second acquisition unit for acquiring schedule information indicating the action schedules of the first user and the second user is provided.
The fifth aspect of claim 5 , wherein the first acquisition unit acquires, as the related information, information that identifies a second user whose scheduled information acquired among the second users is scheduled to act together with the first user. Information processing device.

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