JP5714145B1 - Distribution device, terminal device, distribution method, and distribution program - Google Patents

Abstract

[PROBLEMS] To improve the advertising effect of advertising content. A distribution device according to the present application includes a distribution unit that distributes, together with control information, a second content displayed in a display area included in the first content and a third content including a plurality of areas to the terminal device. And the control information includes an arrangement procedure in which the second content is arranged in the display area, and the third content is arranged to overlap the first content and the second content, and the second content. The terminal device is caused to execute a display procedure for displaying together with the first content in a display mode corresponding to the region of the third content superimposed on the back. [Selection] Figure 1

Description

  The present invention relates to a distribution device, a terminal device, a distribution method, and a distribution program.

  In recent years, advertisement distribution via the Internet has been actively performed. For example, an advertisement that displays advertisement content such as still images, moving images, and text related to companies and products at a predetermined position on a web page, and displays a page provided by the advertiser when the user clicks on the advertisement content Delivery is known. As a technique related to such advertisement display, a technique has been proposed in which information content such as a web page is displayed on the first layer, and the advertisement content is displayed on the second layer that is displayed so as to overlap the first layer. .

JP 2003-022042 A JP 2012-137805 A

  However, the above-described conventional technique cannot improve the advertising effect of the advertising content. For example, in the above-described conventional technology, the information content and the advertising content are merely displayed in an overlapping manner, and the user's interest in the advertising content cannot be caused.

  The present application has been made in view of the above, and an object thereof is to provide a distribution device, a terminal device, a distribution method, and a distribution program that improve the advertising effect of advertisement content.

A distribution apparatus according to the present application includes a distribution unit that distributes, to the terminal device, second content related to an advertisement displayed in a display area included in the first content and third content including a plurality of areas together with the control information. The control information includes the third content including a region with a predetermined color and a region with a color not included in the second content on the back of the first content and the second content. And a pattern or a character that is visible when the predetermined color is added and superimposed with a color different from the predetermined color, and a color different from the predetermined color and a color different from the predetermined color the arrangement procedure of arranging the second content and pattern or characters are arranged is displayed when superimposed on the display area, the second content, the third content superimposed on the back In a display mode appropriate for the frequency, characterized in that to execute a display procedure for displaying together with the first content to the terminal device.

  According to one aspect of the embodiment, there is an effect that the advertising effect of the advertising content can be improved.

FIG. 1 is a diagram illustrating an example of display processing according to the embodiment. FIG. 2 is a diagram illustrating a configuration example of the advertisement distribution system according to the embodiment. FIG. 3 is a diagram illustrating a configuration example of the advertisement distribution server according to the embodiment. FIG. 4 is a diagram illustrating an example of information stored in the advertisement database according to the embodiment. FIG. 5 is a diagram illustrating a configuration example of the content distribution server according to the embodiment. FIG. 6 is a diagram illustrating a configuration example of the terminal device according to the embodiment. FIG. 7 is a diagram for explaining a variation of the display mode of the advertisement content. FIG. 8 is a flowchart illustrating an example of a flow of display processing executed by the terminal device according to the embodiment. FIG. 9 is a hardware configuration diagram illustrating an example of a computer that realizes the function of the advertisement distribution server.

  Hereinafter, a mode for carrying out a distribution device, a terminal device, a distribution method, and a distribution program according to the present application (hereinafter referred to as “embodiment”) will be described in detail with reference to the drawings. Note that the distribution device, the terminal device, the distribution method, and the distribution program according to the present application are not limited by this embodiment. In the following embodiments, the same portions are denoted by the same reference numerals, and redundant description is omitted.

[1. Display processing)
First, an example of display processing according to the embodiment will be described with reference to FIG. FIG. 1 is a diagram illustrating an example of display processing according to the embodiment. FIG. 1 illustrates an example in which a web page C10 and a plurality of advertisement contents C11a and C11b are displayed by the terminal device 100. In the following description, a plurality of advertisement contents C11a and C11b may be described as advertisement contents C11.

  The terminal device 100 illustrated in FIG. 1 is a mobile terminal device such as a smartphone. The terminal device 100 includes an output unit 130 such as a liquid crystal display. The terminal device 100 is assumed to employ a touch panel. That is, the user of the terminal device 100 performs various operations by touching the screen of the output unit 130 with a finger or a dedicated pen.

  The web page C10 is content for a portal site where various information such as news is posted. Here, the vertical display size of the web page C10 is longer than the vertical display size of the output unit 130 of the terminal device 100, and the horizontal display size of the web page C10 is the horizontal display size of the output unit 130. It shall be the same size as the size. In the example illustrated in FIG. 1, the screen in the output unit 130 is indicated by a thick frame.

  Such a web page C10 includes an input field for inputting a search keyword, links to other web pages, and the like. For example, on the web page C10, each news topic is displayed as a bulleted item under a display such as “New News” or “News List”. Such a news topic corresponds to an anchor text having a link to another web page.

  Further, on the web page C10, buttons or images displaying the contents of linked web pages such as “Auction”, “Sports”, “Q & A”, “Route”, and the like are displayed. In the following description, among the display area of the web page C10, an area where anchor text, a button, an image, or the like that is linked to another web page is displayed may be referred to as a “link area”.

  In addition, an advertisement frame 50 that is a display area for displaying advertisement content distributed separately from the web page C10 is arranged on the web page C10. Upon receiving the distribution of the web page C10, the terminal device 100 transmits an advertisement content distribution request to the advertisement distribution server 20 that distributes the advertisement content. When receiving the advertisement content distribution from the advertisement distribution server 20, the terminal device 100 displays the web page C10, and the advertisement frame 50 is arranged in the web page C10 on which the distributed advertisement content is displayed. Display in range.

  The advertisement content C11 is, for example, a still image or a moving image that becomes a part of the advertisement, and is an image provided by the advertiser. In the example illustrated in FIG. 1, the advertising content C11 is advertising content including a plurality of advertising content C11a and C11b.

  The advertising content C <b> 11 a is an image having the same size as the advertising space 50 and is an advertising content arranged in the advertising space 50. For example, the advertising content C11a is an image in which photographs and illustrations of beverages to be advertised, names of products to be advertised, and the like are arranged. Further, the advertisement content C11a has a region with a predetermined color and a transparent region for displaying the content arranged on the back surface.

  A specific example will be described. In the advertising content C11a, an advertising target advertising sentence such as “OOXX talk” is arranged in a predetermined color, for example, dark gray. Further, in the advertising content C11a, an image obtained by transparently cutting out the characters “TALK” is arranged in a predetermined color, for example, a dark gray balloon. That is, the character part “TALK” in the balloon is an area for displaying the content arranged on the back side of the advertising content C11a. Further, the advertisement content C11a is an image in which an advertisement text to be advertised, such as “transmitted to the heart” in a color other than a predetermined color, for example, black, and a hollow heart mark are arranged. Further, in the advertising content C11a, the area other than the above-described area is a transparent area for displaying the content arranged on the back surface. In the example shown in FIG. 1, the dark gray balloon is surrounded by a black line. However, in the following description, such a black line portion is not displayed.

  The advertisement content C11b is an image having the same display size as the screen of the output unit 130, and is the content arranged on the back of the web page C10 and the advertisement content C11a. Further, the advertising content C11b has a plurality of areas, and each area is given a different color, for example. For example, the advertisement content C11b has a predetermined color, for example, dark gray, attached to a region arranged in the downward direction when displayed, and a predetermined color is added to the region arranged in the upward direction when displayed. A color other than the color, which is different from the color arranged in the advertisement content C11a, for example, a light gray color, is added.

  Here, the terminal device 100 performs the following process to cause the user's interest in the advertisement. First, the terminal device 100 arranges the advertising content C11a in the advertising space 50 in the web page C10, and arranges the advertising content C11b on the back of the web page C10 and the advertising content C11a. Then, the terminal device 100 displays the advertising content C11a in a display manner corresponding to the area of the advertising content C11b arranged on the back surface.

  Further, when the user's scroll operation is detected, the terminal device 100 moves the area for displaying the web page C10 and the advertisement content C11a according to the detected operation without moving the advertisement content C11b.

  For example, when the advertising space 50 is displayed so as to overlap with the dark gray area of the advertising content C11b, the terminal device 100 displays the advertising content C11a in which only the black heart mark and the advertising content such as “being transmitted” are visible. To do. That is, the terminal device 100 displays the advertisement content C11a in which the advertisement text of the characters “XXX talk” and the balloon image from which the characters “TALK” are cut out cannot be seen.

  On the other hand, when the terminal device 100 moves the position where the advertising space 50 is displayed to the upper part of the screen by the scroll operation and displays the advertising content C11a in an overlapping manner with the light gray area of the advertising content C11b, The advertisement content C11a in which an advertisement text of the characters “XXX talk” and a part of a balloon image in which the letters “TALK” are arranged in light gray appears.

  In other words, when the advertising space 50 is moved by a scroll operation, the terminal device 100 displays the advertisement in a display mode in which hidden characters and images newly appear according to the area of the advertising content C11b arranged on the back side. The content C11a can be displayed. For this reason, the terminal device 100 can make the user interested in the advertisement.

  Hereinafter, an example of a display mode of the advertisement content C11 determined by the terminal device 100 will be described with reference to FIG. In the following description, when the web page C10 and the advertising content C11a are moved by the scroll operation of the user's finger, the display mode of the advertising content C11a is changed according to the area of the advertising content C11b arranged on the back surface. An example of processing to be changed will be described separately for the first state to the fourth state.

  First, the terminal device 100 receives the web page C10 and the advertisement contents C11a and C11b. In such a case, the terminal device 100 displays the advertising content C11a in the advertising space 50 of the web page C10, and arranges and displays the advertising content C11b on the back of the web page C10 and the advertising content C11a. Here, in the example shown in the first state, since the advertising space 50 is not displayed on the screen, the advertising content C11a and the advertising content C11b are not displayed.

  Here, when the user performs a scroll operation, the terminal device 100 scrolls the web page C10 and the advertising content C11a without moving the advertising content C11b. Then, as shown in the second state of FIG. 1, when the advertising space 50 is displayed on the screen, the terminal device 100 arranges the advertising content C11a in the advertising space 50, and the web page C10 and the advertising content C11a. The advertisement content C11b is arranged and displayed on the back of the screen. As a result, as shown in the second state of FIG. 1, the terminal device 100 displays the advertisement content C11a in a display mode in which the black heart mark and the advertisement text “Kemochi is transmitted” are arranged on the dark gray background. Is displayed.

  In addition, when the terminal device 100 moves the advertising space 50 to the vicinity of the center of the screen in response to the user's scroll operation, as shown in the third state of FIG. The vicinity of the boundary line between the marked area and the dark gray area is displayed as the background of the advertisement content C11a. As a result, in the example shown in the third state of FIG. 1, an advertisement text such as a black heart symbol and “Kemochi is transmitted” and a part of a dark gray balloon in which the letters “TALK” are arranged in light gray are arranged. The advertising content C11a is displayed in the displayed manner. That is, the terminal device 100 displays a part of characters and images hidden in the dark gray area of the advertising content C11b in the advertising content C11a.

  When the terminal device 100 moves the entire advertising space 50 in the upward direction of the screen from the center of the screen in response to the user's scroll operation, as shown in the fourth state in FIG. 1, the advertising content C11b Are displayed as the background of the advertising content C11a. As a result, in the example shown in the fourth state of FIG. 1, an advertisement text such as a black heart mark and “Kemochi is transmitted”, a dark gray balloon with a light gray “TALK” character, and a dark gray “ The advertising content C11a is displayed in a display form in which an advertising text such as “OO Talk” is arranged. That is, the terminal device 100 displays all characters and images hidden in the dark gray area of the advertising content C11b in the advertising content C11a.

  Thus, the terminal device 100 displays the advertising content C11a in a display mode corresponding to the area of the advertising content C11b arranged in the background of the advertising content C11a. For this reason, for example, the terminal device 100 can display the advertisement content C11a in such a display manner that the advertisement hidden by the dark gray area of the advertisement content C11b appears by the movement of the advertisement frame 50. As a result, the terminal device 100 can raise interest in the advertisement of the user, so that the advertising effect can be improved.

  Hereinafter, the terminal device 100 and the like that realize the above-described display processing will be described. In addition, although description was abbreviate | omitted above, the terminal device 100 receives the delivery of the control information which controls the display mode of the advertisement content C11 simultaneously with the delivery of the advertisement content C11. And the terminal device 100 performs the display process mentioned above by performing control information. Such control information will be described later.

[2. (Advertising system configuration)
Next, the configuration of the advertisement distribution system 1 according to the embodiment will be described with reference to FIG. FIG. 2 is a diagram illustrating a configuration example of the advertisement distribution system according to the embodiment. As shown in FIG. 2, the advertisement distribution system 1 includes a terminal device 100, an advertiser terminal 10, an advertisement distribution server 20, and a content distribution server 30. The terminal device 100, the advertiser terminal 10, the advertisement distribution server 20, and the content distribution server 30 are connected to be communicable via a network N by wire or wireless. The advertisement distribution system 1 shown in FIG. 2 includes a plurality of terminal devices 100, a plurality of advertiser terminals 10, a plurality of advertisement distribution servers 20, and a plurality of content distribution servers 30. Also good.

  The terminal device 100 is an information processing device used by a user who browses a web page. For example, the terminal device 100 is a mobile phone such as a smartphone, a tablet terminal, a PDA (Personal Digital Assistant), a desktop PC (Personal Computer), a notebook PC, or the like. The terminal device 100 acquires a web page from the content distribution server 30 according to an operation by the user, and displays the acquired web page. Further, when an advertisement acquisition command to be described later is included together with the advertisement content, the terminal device 100 acquires the advertisement content from the advertisement distribution server 20 and displays the acquired advertisement content together with the web page.

  The advertiser terminal 10 is an information processing device used by the advertiser. For example, the advertiser terminal 10 is a desktop PC, a notebook PC, a tablet terminal, a mobile phone, a PDA, or the like. The advertiser terminal 10 submits the advertisement content to the advertisement distribution server 20 according to the operation by the advertiser. For example, the advertiser terminal 10 has a URL (Uniform Resource Locator) for accessing an advertiser page distributed by an advertiser server managed by an advertiser as a still image, a moving image, text data, or an advertiser server as advertisement content. And the like are submitted to the advertisement distribution server 20.

  Note that an advertiser may request an agency to submit advertising content. In this case, it is the agency that submits the advertisement content to the advertisement distribution server 20. In the following, the notation “advertiser” is a concept including not only the advertiser but also the agency, and the notation “advertiser terminal” refers to the agency device used by the agency as well as the advertiser terminal 10. It is a concept that includes.

  The advertisement distribution server 20 is a server device that distributes the advertisement content submitted from the advertiser terminal 10. For example, the advertisement distribution server 20 distributes the advertisement content to the terminal device 100 when accessed from the terminal device 100. Further, the advertisement distribution server 20 distributes the control information for instructing the display mode of the advertisement content to be distributed, together with the advertisement content, to the terminal device 100, the control information for causing the terminal device 100 to execute the above display processing. This control information is described in a script language such as JavaScript (registered trademark) or CSS (Cascading Style Sheets).

  The content distribution server 30 is a web server that distributes web pages to the terminal device 100. For example, the content distribution server 30 relates to a portal site, news site, auction site, weather forecast site, shopping site, finance (stock price) site, route search site, map providing site, travel site, restaurant introduction site, web blog, etc. Deliver various web pages.

  The web page distributed by the content distribution server 30 is formed by, for example, an HTML file described in HTML (Hyper Text Markup Language), an XML file described in XML (Extensible Markup Language), or the like. The web page distributed by the content distribution server 30 includes an advertisement acquisition command. For example, the URL or the like of the advertisement distribution server 20 is described as an advertisement acquisition command in an HTML file or the like that forms a web page. In this case, the terminal device 100 acquires the advertisement content from the advertisement distribution server 20 by accessing the URL described in the HTML file or the like.

  Various data distributed from the content distribution server 30 to the terminal device 100 is actually an HTML file or an image forming a web page, but in the following, it is distributed from the content distribution server 30 to the terminal device 100. Various data may be referred to as a “web page”.

[3. Configuration of advertisement distribution server]
Next, the configuration of the advertisement distribution server 20 according to the embodiment will be described with reference to FIG. FIG. 3 is a diagram illustrating a configuration example of the advertisement distribution server according to the embodiment. As illustrated in FIG. 3, the advertisement distribution server 20 includes a communication unit 21, a storage unit 22, and a control unit 23.

  The communication unit 21 is realized by, for example, a NIC (Network Interface Card). The communication unit 21 is connected to the network N by wire or wirelessly, and transmits / receives information to / from the terminal device 100, the advertiser terminal 10, and the content distribution server 30.

  The storage unit 22 is realized by, for example, a semiconductor memory element such as a RAM (Random Access Memory) or a flash memory, or a storage device such as a hard disk or an optical disk. Further, the storage unit 22 stores an advertisement database 24 that is a database in which various types of information related to advertisement content submitted from the advertiser terminal 10 is stored.

  Here, FIG. 4 is a diagram illustrating an example of information stored in the advertisement database according to the embodiment. In the example illustrated in FIG. 4, the advertisement database 24 includes items such as “advertiser ID”, “advertisement content”, “bid price”, and “CTR (Click Through Rate)”.

  The “advertiser ID” indicates identification information for identifying the advertiser or the advertiser terminal 10. “Advertising content” indicates the advertising content submitted from the advertiser terminal 10. FIG. 4 shows an example in which conceptual information such as “C11” is stored in “advertising content”, but actually, a still image, a moving image, text data, a URL, or a file indicating the storage location thereof. Stores path names and so on.

  “Bid price” indicates an advertising fee designated when an advertiser submits advertising content. For example, the “bid price” corresponds to a unit price paid from the advertiser to the advertisement distributor (for example, the administrator of the advertisement distribution server 20 or the content distribution server 30) when the advertisement content is displayed once on the web page. . Further, for example, “bid price” corresponds to a unit price paid from the advertiser to the advertisement distributor when the advertisement content is clicked once by the user.

  “CTR” indicates a value obtained by dividing the number of times the advertising content is clicked by the number of times the advertising content is displayed. The CTR of advertising content that has never been distributed to the terminal device 100 includes a predetermined fixed value, an average value of CTR for all advertising content, and the same advertising category (for example, car, travel). The average value of CTR and the like for all the advertising contents belonging to is stored. Further, “CTR” may store a predicted CTR predicted from a CTR prediction model or the like. Such a predicted CTR is predicted based on, for example, the type of advertising content, the type of web page on which the advertising content is displayed, and the like.

  That is, FIG. 4 shows an example in which the advertiser identified by the advertiser ID “B10” designates the bid price “100” and submits the advertising content “C11”. FIG. 4 shows an example in which the CTR of the advertisement content “C11” is “0.02”.

  Here, in the advertisement database 24, advertisement contents displayed in the advertisement frame 50 and advertisement contents arranged on the back of the web page and the advertisement content displayed in the advertisement frame 50 are registered as advertisement contents. Hereinafter, the advertising content displayed in the advertising space 50 is referred to as advertising space content, and the advertising content arranged behind the web page C10 and the advertising space content is referred to as back advertising content. In addition, the advertisement database 24 includes an area with a predetermined color, an advertisement frame content in which a transparent area is arranged around the area, and a background advertisement content having an area with a predetermined color. be registered.

  For example, in the example illustrated in FIG. 4, the advertising database 24 registers the advertising content C11a illustrated in FIG. 1 as the advertising space content and the advertising content C11b as the back advertising content. In the example illustrated in FIG. 4, the description is omitted, but it is assumed that the advertisement frame content and the background advertisement content are registered in the advertisement database 24 for other advertisement contents. In the advertisement database 24, a plurality of advertisement space contents and back advertisement contents may be registered as one advertisement content.

  Returning to FIG. 3, the description will be continued. The control unit 23 is realized by, for example, a CPU (Central Processing Unit), an MPU (Micro Processing Unit), or the like executing various programs stored in a storage device inside the advertisement distribution server 20 using the RAM as a work area. Is done. The control unit 23 is realized by an integrated circuit such as an application specific integrated circuit (ASIC) or a field programmable gate array (FPGA).

  As shown in FIG. 3, the control unit 23 includes a submission receiving unit 25, a request receiving unit 26, an advertisement selection unit 27, and a distribution unit 28, and functions and functions of information processing described below. Realize or execute. Note that the internal configuration of the control unit 23 is not limited to the configuration illustrated in FIG. 3, and may be another configuration as long as information processing described later is performed. Further, the connection relationship between the processing units included in the control unit 23 is not limited to the connection relationship illustrated in FIG. 3, and may be another connection relationship.

  The submission receiving unit 25 receives submission of advertising content from the advertiser terminal 10. Specifically, the submission accepting unit 25 accepts submission of the advertising space content and the background advertising content together with the designation of the bid price. Then, the submission receiving unit 25 stores the received bid price and advertisement content in the storage unit 22 in association with the advertiser ID corresponding to the advertiser of the submission source.

  The request receiving unit 26 receives an advertisement content acquisition request from the terminal device 100. For example, the request reception unit 26 receives an HTTP request as an advertisement content acquisition request.

  When the request reception unit 26 receives an advertisement content acquisition request, the advertisement selection unit 27 selects an advertisement content as a distribution candidate from the advertisement database 24. For example, the advertisement selection unit 27 preferentially selects advertisement contents having a high bid price or CTR or advertisement contents having a high bid price and CTR from among the advertisement contents registered in the advertisement database 24. Then, the advertisement selection unit 27 outputs the selected advertisement content to the distribution unit 28.

  The advertisement selection unit 27 may use an advertisement distribution technique called content matching that extracts advertisement contents related to a web page when selecting advertisement contents. In addition, when the web page is a search page, the advertisement selection unit 27 may use an advertisement distribution method called a search-linked advertisement that extracts advertisement content that matches the search keyword specified in the search page. Further, the advertisement selection unit 27 may use an advertisement distribution technique called targeting distribution that extracts advertisement content that matches user attribute information (such as psychographic attributes and demographic attributes).

  The distribution unit 28 distributes control information that causes the terminal device 100 to execute display processing together with the advertisement content selected by the advertisement selection unit 27. Specifically, when receiving the advertisement content selected by the advertisement selection unit 27, the distribution unit 28 generates control information for displaying the advertisement content in a predetermined display mode. Thereafter, the distribution unit 28 distributes the generated control information and image and moving image data included in the advertisement content to the terminal device 100.

  Here, the control information according to the embodiment causes the terminal device 100 to execute a display process including an arrangement procedure and a display procedure, for example. The arrangement procedure is a processing procedure in which the advertising space content is arranged in the advertising space 50 of the web page C10, and the back advertising content is arranged behind the web page C10 and the advertising space content. The display procedure is a processing procedure for displaying the advertisement frame content in a display mode corresponding to the area of the rear advertisement content superimposed on the rear surface.

[4. Configuration of Content Distribution Server 30]
Next, the configuration of the content distribution server 30 according to the embodiment will be described with reference to FIG. FIG. 5 is a diagram illustrating a configuration example of the content distribution server according to the embodiment. As shown in FIG. 5, the content distribution server 30 includes a communication unit 31, a content storage unit 32, and a control unit 33.

  The communication part 31 is implement | achieved by NIC etc., for example. The communication unit 31 is connected to the network N by wire or wirelessly and transmits / receives information to / from the terminal device 100 and the advertisement distribution server 20.

  The content storage unit 32 is realized by, for example, a semiconductor memory device such as a RAM or a flash memory, or a storage device such as a hard disk or an optical disk. And the content memory | storage part 32 memorize | stores the web page which is an example of a content. For example, the content storage unit 32 stores an HTML file that forms a web page, a still image or a moving image displayed on the web page. Note that the web page stored in the content storage unit 32 includes an advertisement acquisition command for acquiring advertisement content.

  The control unit 33 is realized, for example, by executing various programs (corresponding to an example of a distribution program) stored in a storage device inside the content distribution server 30 using the RAM as a work area by a CPU, an MPU, or the like. . The control unit 33 is realized by an integrated circuit such as an ASIC or FPGA, for example.

  As illustrated in FIG. 5, the control unit 33 includes a reception unit 34 and a distribution unit 35, and realizes or executes information processing functions and operations described below. The internal configuration of the control unit 33 is not limited to the configuration illustrated in FIG. 5, and may be another configuration as long as the information processing described later is performed. In addition, the connection relationship between the processing units included in the control unit 33 is not limited to the connection relationship illustrated in FIG. 5, and may be another connection relationship.

  The accepting unit 34 accepts a web page acquisition request from the terminal device 100. For example, the reception unit 34 receives an HTTP request as a web page acquisition request.

  The distribution unit 35 distributes the web page to the terminal device 100 when the web page acquisition request is received by the reception unit 34. Specifically, the distribution unit 35 acquires the acquisition request target web page from the content storage unit 32 and distributes the acquired web page to the terminal device 100. As described above, the web page stored in the content storage unit 32 includes an advertisement acquisition command for acquiring advertisement content, and the terminal device 100 sends an advertisement distribution request to the advertisement distribution server 20. Will be sent.

[5. Configuration of terminal device]
Next, the configuration of the terminal device 100 according to the embodiment will be described with reference to FIG. FIG. 6 is a diagram illustrating a configuration example of the terminal device according to the embodiment. As illustrated in FIG. 6, the terminal device 100 includes a communication unit 110, an input unit 120, an output unit 130, and a control unit 140.

  The communication unit 110 is realized by a NIC or the like, for example. The communication unit 110 is connected to the network N by wire or wireless, and transmits / receives information to / from the advertisement distribution server 20 and the content distribution server 30.

  The input unit 120 is an input device that receives various operations from the user. For example, the input unit 120 is realized by a keyboard, a mouse, an operation key, or the like. The output unit 130 is a display device for displaying various information. For example, the output unit 130 is realized by a liquid crystal display or the like. In addition, when a touch panel is employ | adopted for the terminal device 100, the input part 120 and the output part 130 are integrated.

  The control unit 140 is realized, for example, by executing various programs (corresponding to an example of a display program) stored in a storage device inside the terminal device 100 using the RAM as a work area by a CPU, an MPU, or the like. For example, these various programs correspond to application programs called web browsers. The control unit 140 is realized by an integrated circuit such as an ASIC or FPGA, for example.

  As illustrated in FIG. 6, the control unit 140 includes a request unit 141, an operation control unit 142, and a display control unit 143, and realizes or executes functions and operations of information processing described below. The internal configuration of the control unit 140 is not limited to the configuration illustrated in FIG. 6, and may be another configuration as long as the information processing described below is performed. In addition, the connection relationship between the processing units included in the control unit 140 is not limited to the connection relationship illustrated in FIG. 6, and may be another connection relationship.

  When the request unit 141 receives the URL of the web page from the operation control unit 142, the request unit 141 transmits an acquisition request for the web page indicated by the received URL to the content distribution server 30. Further, the request unit 141 transmits an advertisement content acquisition request to the advertisement distribution server 20 when the advertisement acquisition command is included in the web page received from the content distribution server 30.

  The operation control unit 142 performs various controls according to user operations received via the input unit 120. For example, when the user performs a web page display operation on the input unit 120, the operation control unit 142 outputs the URL of the web page to be displayed to the request unit 141. Further, the operation control unit 142 outputs the content of the user operation received through the input unit 120 to the display control unit 143. In addition, when the web page received by the display control unit 143 includes an advertisement acquisition command, the operation control unit 142 instructs the request unit 141 to transmit an advertisement content acquisition request to the advertisement distribution server 20. .

  The display control unit 143 executes processing for displaying the received web page and advertisement content on the output unit 130. For example, the display control unit 143 operates as an arrangement unit 144 and a display unit 145 as illustrated in FIG. 6 when the control unit 140 executes control information distributed together with the advertisement content. The placement unit 144 and the display unit 145 are realized, for example, by executing control information using the RAM as a work area by a CPU, MPU, or the like. That is, the arrangement unit 144 executes the display procedure described above, and the display unit 145 executes the display procedure described above.

  The arrangement unit 144 arranges the advertising frame content in the advertising frame of the web page, and arranges the rear advertising content on the back of the web page and the advertising frame content. For example, when receiving the web page C10, the advertising content C11a, and the advertising content C11b, the arranging unit 144 arranges the advertising content C11a in the advertising space 50 of the web page C10. In addition, the placement unit 144 places the advertisement content C11b on the back of the web page C10 and the advertisement content C11a.

  The display unit 145 displays the advertisement frame content in a display mode according to the area of the back advertisement content arranged on the back. For example, the display unit 145 displays the web page C10 in which the advertisement content C11a is arranged in the advertisement frame 50 and the advertisement content C11b is arranged on the back by the arrangement unit 144. At this time, the display unit 145 displays the advertising content C11a in a display mode corresponding to the area of the advertising content C11b arranged on the back surface of the advertising content C11a. For example, when the dark gray area of the advertising content C11b overlaps the back of the advertising content C11a, the display unit 145 displays a dark gray color for the transparent area of the advertising content C11a.

  In addition, when a scroll operation is performed via the input unit 120, the display unit 145 further executes a moving procedure for scrolling the advertisement content C11a arranged on the web page C10 and the advertisement frame 50. At this time, the display unit 145 keeps the advertisement content C11b arranged on the back of the web page C10 and the advertisement content C11a without moving such as scrolling. For this reason, for example, the display unit 145 displays an area corresponding to the scroll of the advertisement content C11a in the advertisement content C11b for a transparent area in the advertisement content C11a.

  When the advertising content C11a and the advertising content C11b shown in FIG. 1 are received, the display unit 145 displays the advertising space 50 so as to overlap with the dark gray area of the advertising content C11b. . When such processing is performed, the terminal device 100 displays the advertisement content C11a in a hidden state in the initial display. After that, the terminal device 100 displays the advertisement content in a display manner in which a hidden area appears when the advertisement content C11b and the advertisement frame 50 are overlapped and displayed by the scroll operation. C11a is displayed.

[6. Other display examples)
In the above, the display process by the terminal device 100 has been described using the display mode illustrated in FIG. Specifically, in the example described above, the terminal device 100 has the advertisement content C11b having a region with a dark gray in the lower half and a region with a light gray in the upper half. However, the embodiment is not limited to this.

  For example, FIG. 7 is a diagram illustrating a variation in the display mode of advertisement content. In the example illustrated in FIG. 7, when the advertising content C12a that is the advertising space content and the advertising content C12b that is the back advertising content are received, the display mode of the advertising content C12a displayed by the terminal device 100 is the first. It was divided into the state to the third state.

  Here, in the advertising content C12a, an advertising target advertising sentence such as “◯◯◯ talk” in a predetermined color, for example, dark gray, and a heart mark image are arranged. Here, it is assumed that the heart mark is arranged in an area of about one third on the left side of the advertisement content C12a. Further, in the advertising content C12a, an image obtained by transparently cutting out the characters “TALK” is arranged in a predetermined color, for example, a dark gray balloon. Further, in the advertising content C12a, an advertising target advertisement text such as “transmitted to the heart” is arranged in a color other than a predetermined color, for example, black. Further, in the advertising content C12a, the region other than the above-described region is a transparent region for displaying the content arranged on the back surface. In the example shown in FIG. 7, the heart mark is surrounded by a black line. However, in the following description, it is assumed that the black line portion is not displayed.

  The advertisement content C12b is an image that has the same display size as the screen of the terminal device 100, and is content that is arranged on the back of the web page C10 and the advertisement content C12a. Further, in the advertising content C12b, an area with a dark gray is placed in the lower half. In the upper half of the advertising content C12b, about one third of the area on the left side, the upper half is a light gray area and the lower half is a dark gray area. Further, in the upper half of the advertisement content C12b, a light gray area is arranged in the area of about two-thirds on the right side.

  When receiving the advertisement contents C12a and C12b, the terminal device 100 arranges the advertisement content C12a in the advertisement frame 50 of the web page C10, and arranges the advertisement content C12b on the back of the web page C10 and the advertisement content C12a. Then, the terminal device 100 displays the advertising content C12b in a display mode corresponding to the area of the advertising content C12b that overlaps the back surface. As a result, as shown in the first state in FIG. 7, when the advertising space 50 overlaps with the lower side of the screen, that is, the dark gray area of the advertising content C12b, the terminal device 100 is “delivered”. Only the advertising text is displayed in the advertising space 50.

  Subsequently, when the display position of the advertising space 50 is moved to the upper side of the screen by the user's scroll operation, the terminal device 100 displays the advertising content C12a in a display mode according to the area of the advertising content C12b that overlaps the back surface. To do. Specifically, in the example shown in the second state in FIG. 7, in the area of the advertising content C12b that overlaps the advertising space 50, the left third is dark gray and the right two third is light gray. In such a case, the terminal device 100 has a dark gray background including a black advertisement text such as “Kemochi is transmitted”, a dark gray advertisement text such as “XXX talk”, and a light gray “TALK” character. The advertisement content C12a in which a gray balloon is arranged is displayed.

  Further, as shown in the third state of FIG. 7, when the display position of the advertising space 50 further moves to the upper part of the screen, the terminal device 100 has a light gray color on the entire area of the advertising content C12b that overlaps with the advertising space 50. It is attached. For this reason, the terminal device 100 has a dark gray background including an advertisement text such as “Kemochi is transmitted”, a dark gray advertisement text such as “XXX talk”, and a light gray “TALK” character. The advertisement content C12a in which a gray balloon and a dark gray heart mark are arranged is displayed.

  Thus, since the terminal device 100 displays the advertising frame content in a display mode corresponding to the area arranged in the background advertising content, various display modes are displayed according to the pattern of the area arranged in the background advertising content. Can be realized. As a result, since the terminal device 100 can display the advertising space content that is changed to various display modes by the scroll operation, as a result of causing the user's interest in the advertisement, the advertising effect can be improved.

[7. (Processing flow of advertisement distribution system)
Next, the procedure of processing executed by the terminal device 100 that executed the control information will be described with reference to FIG. FIG. 8 is a flowchart illustrating an example of a flow of display processing executed by the terminal device according to the embodiment.

  In the example illustrated in FIG. 8, the terminal device 100 requests the content distribution server 30 to distribute the web page C10 in response to a user operation, and receives the web page C10 from the content distribution server 30 (step S101). Next, when an advertisement acquisition command is included in the distributed web page C10, the terminal device 100 transmits a distribution request to the advertisement distribution server 20 (step S102). Next, the terminal device 100 determines whether or not the advertising space content and the backside advertising content have been received (step S103). If it is determined that the terminal device 100 has not received the content (step S103: No), step S103 is performed again. Run.

  Further, when the terminal device 100 receives the advertising space content and the back advertising content (step S103: Yes), the terminal device 100 arranges the advertising space content in the advertising space of the web page, and also converts the back advertising content to the advertising space content and the web content. It arrange | positions on the back surface with a page (step S104). Then, the terminal device 100 displays the web page and displays the advertisement frame content in a display mode corresponding to the area of the back advertisement content that overlaps with the advertisement frame content (step S105).

  Further, the terminal device 100 determines whether or not a scroll operation has been performed (step S106). When the scroll operation is performed (step S106: Yes), the terminal device 100 scrolls the web page (step S107) and executes step S105 again. On the other hand, when the scroll operation is not performed (step S106: No), the terminal device 100 executes step S106 again.

[8. (Modification)
The advertisement distribution system 1 according to the above-described embodiment may be implemented in various different forms other than the above-described embodiment. Therefore, in the following, another embodiment of the advertisement distribution system 1 will be described. Note that the terminal device 100 described below performs display processing of advertising content in accordance with control information included in the advertising content.

[8-1. About display mode]
The terminal device 100 described above changes the display mode of the advertising space content in accordance with the area of the back advertising content that overlaps the advertising space content. Specifically, the terminal device 100 displayed the area of the advertising content C11b that overlaps the back of the transparent area of the advertising content C11a. However, the embodiment is not limited to this.

  For example, the terminal device 100 receives advertisement frame content that does not have a transparent region and back advertisement content. Then, the terminal device 100 may combine the advertising space content and the area of the back advertising content overlapping the back surface by an arbitrary method, and display the combined content as the advertising space content. For example, the terminal device 100 may apply so-called dither synthesis, comparison synthesis, multiplication synthesis, burn-in synthesis, screen synthesis, overlay synthesis, and the like for the advertising frame content and the area of the back advertising content that is over the back. In addition, for example, the terminal device 100 may change the brightness, saturation, color, transparency, and the like of the advertising space content according to the area of the background advertising content that overlaps the advertising space content.

  In addition, the terminal device 100 may display an image as the advertising space content, and may display a moving image acquired in advance for a region that overlaps a predetermined region of the back advertising content in the advertising space content.

  For example, the terminal device 100 receives the first advertising space content and the second advertising space content. In such a case, the terminal device 100 arranges the first advertising space content in the advertising space, and among the first advertising space content, the second advertising content is assigned to a region that overlaps a predetermined region of the back advertising content. It may be displayed.

[8-2. About advertising content)
In the example described above, the terminal device 100 has a plurality of areas, and rear advertisement contents each having a light gray color or a dark gray color are arranged on the back of the advertisement frame contents and the web page. However, the embodiment is not limited to this. For example, the terminal device 100 may arrange background advertisement content in which characters, images, and the like are arranged. Further, the terminal device 100 may arrange advertisement frame content and background advertisement content having an arbitrary color.

[8-3. About control information)
The terminal device 100 described above performs the above-described display process using control information that the advertisement distribution server 20 distributes together with the advertisement content. However, the embodiment is not limited to this. For example, the terminal device 100 may execute the display process described above by receiving the control information described above together with the web page from the content distribution server 30 and executing the received control information.

[8-4. Web page and advertising content)
In the above embodiment, the example in which the advertising content is displayed in the advertising space of the web page has been shown, but the advertising content is not limited to being displayed on the web page. For example, the advertising content described above may be displayed on a screen of a mobile phone game or the like. Further, the terminal device 100 may execute the above-described process for arbitrary content other than the advertising content.

[8-5. Device configuration〕
In the above embodiment, the advertisement distribution system 1 includes the advertisement distribution server 20 and the content distribution server 30. However, the advertisement distribution server 20 and the content distribution server 30 are formed as one device. May be. In this case, the advertisement distribution server 20 illustrated in FIG. 2 includes, for example, the content storage unit 32, the reception unit 34, and the distribution unit 35 illustrated in FIG. When the advertisement distribution server 20 receives a web page acquisition request from the terminal device 100, the advertisement distribution server 20 distributes a web page that does not include an advertisement acquisition command to the terminal device 100 together with the advertisement content.

  In the above embodiment, the example in which the advertisement content is distributed from the advertisement distribution server 20 to the terminal device 100 has been described. However, the content distribution server 30 may acquire the advertisement content from the advertisement distribution server 20. In this case, the request reception unit 26 of the advertisement distribution server 20 receives an advertisement content acquisition request from the content distribution server 30. The advertisement distribution server 20 distributes the advertisement content to the content distribution server 30. In addition, the content distribution server 30 distributes a web page that does not include an advertisement acquisition command to the terminal device 100 together with the advertisement content acquired from the advertisement distribution server 20.

[8-6. Terminal device operation record)
In addition, the terminal device 100 described above may transmit to the advertisement distribution server 20 a record of how much the user has operated the terminal device 100 with respect to the web page on which the advertising content according to the embodiment is displayed. Good. Specifically, the operation control unit 142 records a scroll operation performed by the user on the web page on which the advertisement content is displayed, the number of times the advertisement content is selected, an enlargement / reduction operation of the web page, and the like. Further, the operation control unit 142 allows the user to perform a terminal operation such as a click operation on the advertisement content, the number of times the web page has been reloaded, or a transmission operation from the terminal device (for example, writing to the SNS) for information specifying the advertisement content. Various operations performed on the apparatus 100 can also be recorded. Then, the communication unit 110 transmits information related to the operation history recorded by the operation control unit 142 to the advertisement distribution server 20.

  Then, the advertisement distribution server 20 receives information related to the operation history of the terminal device 100 distributed from the terminal device 100. Further, the advertisement distribution server 20 aggregates the received information related to the operation history of the terminal device 100, and further acquires information obtained by analyzing the information. Specifically, the advertisement distribution server 20 compares the number of scroll operations and the advertising effect index such as CTR for the advertising content with the control information according to the embodiment and the advertising content without the control information. Get etc.

  Further, the advertisement distribution server 20 may transmit information related to the operation history of the terminal device 100 to the advertiser terminal 10. Here, the operation history for the web page on which the advertising content with the control information according to the embodiment is displayed can be an index indicating the advertising effect. That is, in the web page on which the advertisement content with the control information according to the embodiment is displayed, not only the advertisement content itself is clicked by the user but also the web page of the advertisement content destination is displayed. The operation history itself indicating how much the user has performed the scroll operation (that is, how much the user has changed the display mode of the web page) can be said to be an index indicating the user's interest in the advertising content. For example, the advertisement distribution server 20 compares the number of times the user has repeated the scroll operation, thereby indicating how much interest is generated in the advertisement when the advertisement content with the control information according to the embodiment is displayed. Can be provided. Accordingly, the advertisement distribution server 20 transmits information related to the operation history of the terminal device 100 to the advertiser terminal 10, thereby providing a report indicating an advertisement effect index for the web page on which the advertisement content according to the embodiment is displayed. Can do.

  Thereby, the advertisement delivery server 20 can show the advertiser the usefulness of the display mode of the advertisement content with the control information according to the embodiment in the terminal device 100.

[8-7. Others]
In addition, among the processes described in the above embodiment, all or part of the processes described as being automatically performed can be performed manually, or the processes described as being performed manually can be performed. All or a part can be automatically performed by a known method. In addition, the processing procedures, specific names, and information including various data and parameters shown in the document and drawings can be arbitrarily changed unless otherwise specified. For example, the various types of information illustrated in each drawing is not limited to the illustrated information.

  Further, each component of each illustrated apparatus is functionally conceptual, and does not necessarily need to be physically configured as illustrated. In other words, the specific form of distribution / integration of each device is not limited to that shown in the figure, and all or a part thereof may be functionally or physically distributed or arbitrarily distributed in arbitrary units according to various loads or usage conditions. Can be integrated and configured. For example, the request unit 141 and the operation control unit 142 illustrated in FIG. 6 may be integrated.

  In addition, the above-described embodiments can be appropriately combined within a range in which processing contents do not contradict each other.

[8-8. program〕
Further, the terminal device 100, the advertisement distribution server 20, and the content distribution server 30 according to the above-described embodiment are realized by a computer 1000 having a configuration as shown in FIG. 9, for example. Hereinafter, the advertisement distribution server 20 will be described as an example. FIG. 9 is a hardware configuration diagram illustrating an example of a computer that realizes the function of the advertisement distribution server. The computer 1000 includes a CPU 1100, RAM 1200, ROM 1300, HDD 1400, communication interface (I / F) 1500, input / output interface (I / F) 1600, and media interface (I / F) 1700.

  The CPU 1100 operates based on a program stored in the ROM 1300 or the HDD 1400 and controls each unit. The ROM 1300 stores a boot program executed by the CPU 1100 when the computer 1000 is started up, a program depending on the hardware of the computer 1000, and the like.

  The HDD 1400 stores programs executed by the CPU 1100 and data used by the programs. The communication interface 1500 receives data from other devices via the network N, sends the data to the CPU 1100, and transmits the data generated by the CPU 1100 to the other devices.

  The CPU 1100 controls an output device such as a display and a printer and an input device such as a keyboard and a mouse via the input / output interface 1600. The CPU 1100 acquires data from the input device via the input / output interface 1600. In addition, the CPU 1100 outputs the generated data to the output device via the input / output interface 1600.

  The media interface 1700 reads a program or data stored in the recording medium 1800 and provides it to the CPU 1100 via the RAM 1200. The CPU 1100 loads the program from the recording medium 1800 onto the RAM 1200 via the media interface 1700, and executes the loaded program. The recording medium 1800 is, for example, an optical recording medium such as a DVD (Digital Versatile Disc) or PD (Phase change rewritable disk), a magneto-optical recording medium such as an MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory. Etc.

  For example, when the computer 1000 functions as the advertisement distribution server 20 according to the embodiment, the CPU 1100 of the computer 1000 implements the function of the control unit 23 by executing a program loaded on the RAM 1200. The HDD 1400 stores data in the storage unit 22, that is, the advertisement database 24. The CPU 1100 of the computer 1000 reads these programs from the recording medium 1800 and executes them. However, as another example, these programs may be acquired from other devices.

  When the computer 1000 functions as the terminal device 100 according to the embodiment, the CPU 1100 of the computer 1000 implements the function of the control unit 140 by executing a program loaded on the RAM 1200.

  When the computer 1000 functions as the content distribution server 30 according to the embodiment, the CPU 1100 of the computer 1000 implements the function of the control unit 33 by executing a program loaded on the RAM 1200. The HDD 1400 stores data in the content storage unit 32.

[9. effect〕
As described above, the advertisement distribution server 20 according to the embodiment includes the distribution unit 28. The distribution unit 28 includes, together with the control information, an advertisement frame content (an example of the second content) displayed in an advertisement frame (an example of the display region) included in the web page (an example of the first content), and a plurality of regions. The background advertisement content (an example of the third content) is distributed to the terminal device 100. Also, the control information causes the terminal device 100 to execute an arrangement procedure for arranging the advertisement frame content in the advertisement frame and placing the rear advertisement content on the back of the web page and the advertisement frame content. In addition, the control information displays the advertising space content together with the web page in a display mode corresponding to the area of the back advertising content superimposed on the back.

  For this reason, for example, when the advertisement frame content is scrolled, the terminal device 100 changes the display mode of the advertisement frame content according to the overlapped area of the back advertisement content, thereby causing the user's interest in the advertisement content. As a result, the advertising effect can be improved.

  In addition, the distribution unit 28 distributes the advertising frame content having an area for displaying the content arranged on the back, that is, a transparent area and an area with a predetermined color. In addition, the distribution unit 28 distributes back advertisement content including an area with a predetermined color and an area with a color other than the color.

  In such a case, when the advertising frame content and the area with the predetermined color in the back advertising content are overlapped, the terminal device 100 displays the hidden area in the advertising frame content with the predetermined color. Display in a manner. When the terminal frame 100 is overlapped with the advertising frame content and the region with the color other than the predetermined color in the back advertising content, the region with the predetermined color appears in the advertising frame content. The display mode is displayed. For this reason, since the terminal device 100 displays the advertising content in a display mode in which a hidden area appears, the user's interest in the advertising content can be increased, and as a result, the advertising effect can be improved.

  In addition, the distribution unit 28 includes an area for displaying content arranged on the back, that is, a transparent area, an area with a predetermined color, and an area with a color other than the predetermined color. Deliver inventory content.

  In such a case, when the advertising frame content and the area with the predetermined color in the back advertising content are overlapped, the terminal device 100 hides the area with the predetermined color in the advertising frame content, Displays an area with a color other than. When the terminal device 100 overlaps the advertising frame content and the region with the color other than the predetermined color in the back advertising content, the terminal device 100 has the region with the predetermined color in the advertising frame content, An area with a color other than a predetermined color is displayed. For this reason, since the terminal device 100 displays the advertising content in a display mode in which a hidden region appears while displaying the region with a color other than the predetermined color, the user's interest in the advertising content is caused. As a result, the advertising effect can be improved.

  In addition, the distribution unit 28 distributes the back advertisement content including an area with a predetermined color and an area with a color different from the color with each area of the advertisement frame content.

  In such a case, when the advertising frame content and the area with the predetermined color in the back advertising content are overlapped, the terminal device 100 displays the hidden area in the advertising frame content with the predetermined color. Display in a manner. Then, when the terminal device 100 overlaps the advertising space content and the region with the color different from the color attached to each region of the advertising space content in the back advertising content, all of the advertising space content Display in a display mode in which the area appears. For this reason, since the terminal device 100 displays the advertising content in a display mode in which a hidden area appears, the user's interest in the advertising content can be increased, and as a result, the advertising effect can be improved.

  In addition, the distribution unit 28 distributes the background advertisement content having an area with a predetermined color to an area corresponding to an area on the screen where the advertisement frame content is initially displayed. In such a case, when the terminal device 100 first displays the advertising space content, the terminal device 100 displays the area with a predetermined color in a display form that hides the area. Further, the terminal device 100 adds a predetermined color in the advertising space content when the area with the color other than the predetermined color in the background advertising content overlaps with the display area of the advertising frame content. Display area. For this reason, since the distribution unit 28 displays the advertising content in such a display manner that a hidden area appears, the advertising effect can be improved as a result of causing the user's interest in the advertising content.

  Further, the control information causes the terminal device 100 to execute a process of moving the display position of the web page and the advertising space content in accordance with a user operation. In such a case, for example, the terminal device 100 moves the display position of the advertising space content according to the scroll operation of the user, and displays the advertising space content according to the area of the background advertising content arranged on the back side. To change. For this reason, as a result of changing the display mode of the advertising space content according to the user's operation, the terminal device 100 can cause the user's interest in the advertising content and improve the advertising effect.

  As described above, some of the embodiments of the present application have been described in detail with reference to the drawings. However, these are merely examples, and various modifications, including the aspects described in the disclosure section of the invention, based on the knowledge of those skilled in the art, It is possible to implement the present invention in other forms with improvements.

  Moreover, the above-mentioned “section (module, unit)” can be read as “means”, “circuit”, and the like. For example, the distribution unit can be read as distribution means or a distribution circuit.

DESCRIPTION OF SYMBOLS 1 Advertisement delivery system 10 Advertiser terminal 20 Advertisement delivery server 21, 31, 110 Communication part 22 Storage part 23, 33, 140 Control part 24 Advertisement database 25 Submission reception part 26 Request reception part 27 Advertisement selection part 28 Distribution part 30 Content Distribution server 32 Content storage unit 34 Reception unit 35 Distribution unit 100 Terminal device 120 Input unit 130 Output unit 141 Request unit 142 Operation control unit 143 Display control unit 144 Arrangement unit 145 Display unit

Claims (6)

Along with the control information, a distribution unit that distributes the second content related to the advertisement displayed in the display area included in the first content and the third content including a plurality of areas to the terminal device,
The control information is
Disposing the third content including a region with a predetermined color and a region with a color not included in the second content on a back surface of the first content and the second content; A pattern or character that is visible when a color is added and superimposed with a color different from the predetermined color, and a color or pattern that is visible when the color is different from the predetermined color An arrangement procedure for arranging the second content in which the pattern or character to be arranged is arranged in the display area;
A distribution apparatus that causes the terminal device to execute a display procedure for displaying the second content together with the first content in a display mode corresponding to the region of the third content superimposed on the back.   The said delivery part delivers the said 3rd content which has the area | region to which the said predetermined color was attached | subjected to the area | region corresponding to the area | region where the said 2nd content is initially displayed. Delivery device.   The control information causes the terminal device to further execute a moving procedure for moving display positions of the first content and the second content displayed in the display area in accordance with a user operation. The distribution apparatus according to claim 1 or 2. A terminal device,
A receiving unit that receives the second content related to the advertisement displayed in the display area included in the first content and the third content including a plurality of areas together with the control information,
The control information is
And a predetermined color is affixed area, placing the third content including said second not included in the content color is attached area on the back of the second content and the first content, before Symbol predetermined When a pattern or character that can be visually recognized is superimposed on a color different from the predetermined color, and a color different from the predetermined color is added and superimposed on a color different from the color An arrangement procedure for arranging the second content in which a pattern or a character to be displayed is arranged in the display area;
A terminal device that causes the terminal device to execute a display procedure for displaying the second content together with the first content in a display mode corresponding to the region of the third content superimposed on the back. A distribution method executed by a computer,
A distribution step of distributing, to the terminal device, the second content relating to the advertisement displayed in the display area included in the first content and the third content including a plurality of areas together with the control information;
The control information is
Disposing the third content including a region with a predetermined color and a region with a color not included in the second content on a back surface of the first content and the second content; A pattern or character that is visible when a color is added and superimposed with a color different from the predetermined color, and a color or pattern that is visible when the color is different from the predetermined color An arrangement procedure for arranging the second content in which the pattern or character to be arranged is arranged in the display area;
A distribution method, comprising: causing the terminal device to execute a display procedure for displaying the second content together with the first content in a display mode corresponding to a region of the third content superimposed on the back. On the computer,
Along with the control information, a distribution procedure for distributing the second content related to the advertisement displayed in the display area included in the first content and the third content including a plurality of areas to the terminal device is executed.
The control information is
Disposing the third content including a region with a predetermined color and a region with a color not included in the second content on a back surface of the first content and the second content; A pattern or character that is visible when a color is added and superimposed with a color different from the predetermined color, and a color or pattern that is visible when the color is different from the predetermined color An arrangement procedure for arranging the second content in which the pattern or character to be arranged is arranged in the display area;
A distribution program for causing the terminal device to execute a display procedure for displaying the second content together with the first content in a display mode corresponding to the region of the third content superimposed on the back.