JP5425531B2 - Browsing situation analysis system, browsing situation analysis server - Google Patents

Description

  The present invention relates to a plurality of terminal devices having a video content browsing function and a browsing status analysis server that receives information related to browsing video content from the plurality of terminal devices and analyzes the browsing status of content in the terminal devices. Are connected by a communication network, and the server relates to a browsing status analysis system that analyzes video content browsing status in the plurality of terminal devices, a terminal device applied to the browsing status analysis system, and a browsing status analysis server.

There is a proposal of an electronic advertising system that associates purchase results by browsing electronic advertisements with billing for advertising fees so that advertisers can be charged for advertising fees according to the advertising effectiveness (see, for example, Patent Document 1). ).
In the proposal of Patent Document 1, when an electronic advertisement is viewed by accessing an information providing server from a purchaser's terminal device, a system is constructed so that the purchaser can acquire a coupon ID from the electronic coupon server. And whenever a purchaser purchases goods from a seller using this coupon ID, the said coupon ID is transmitted to the said electronic coupon server, grasp | ascertains the goods purchase performance in an electronic coupon server, Accordingly, billing can be made to the seller who is the advertiser.

On the other hand, advertisement information including a moving image is registered in a server in association with a URI (Uniform Resource Identifier), and this URI is printed in the vicinity of a related article. There is a proposal of an electronic advertising system in which when a URI is read and transmitted to the above server, content including advertising information is supplied from the server to the user's information terminal device (see, for example, Patent Document 2).
Japanese Patent Application Laid-Open No. 2004-228867 discloses a method for differentiating billing to advertisers according to the number of accesses to the server.

JP 2002-236842 A (Claim 1, paragraph 0005, etc.) JP 2001-184141 A (Claims 11 to 14, etc.)

By the way, in recent years, a desired video is browsed using a terminal device via a communication network, and among the browsed videos, bookmark registration is performed on a video suitable for a viewer's preference or a video that seems to be useful, and again Video content usage methods that make it easier to browse are widely used.
On the other hand, video content as described above often involves extremely diverse metadata, and if these metadata are used effectively, a group of metadata related to bookmarked video content can be obtained. There is a possibility that the amount of value (for example, degree of commercial value) when viewed from a certain value standard can be evaluated based on metadata.

However, recent video content is associated with a large amount of metadata from an extremely wide range of viewpoints, and a group of related video content can be efficiently used by efficiently using metadata related to bookmarked video content. There has not yet been found a specific and effective way to measure the value of metadata.
Even in the proposals described in the above-mentioned Patent Document 1 and Patent Document 2, there is no viewpoint in particular for searching for the above-described method, and therefore, means for dealing with such a problem is not disclosed.

  The present invention has been made in view of the situation as described above, and efficiently uses metadata related to bookmarked video content or individual video scenes included in the video content, so that the video content or To provide a specific and effective browsing situation analysis system, terminal device, and browsing situation analysis server capable of measuring the value of a group of metadata related to individual video scenes included in video content And

  In order to solve the above problems, the following techniques are proposed. As is well known, the bookmark function is a function for saving (registering) a URL (Uniform resource Locator) of a page being browsed so that the page being browsed can be browsed again at a later date. If this bookmark function is used, a page once browsed can be browsed again with a simple operation. Bookmark registration is substantially synonymous with so-called favorite registration with a WWW browser, but in the following description, the word “bookmark” is generally used.

(1) A plurality of terminal devices having a video content browsing function, a distribution management server for distributing video content and metadata to the plurality of terminal devices through a broadcast network or a communication network, and video content from the plurality of terminal devices Or browsing that analyzes the bookmark registration status and browsing status of individual video scenes included in the video content or video content in the terminal device in response to provision of information related to registration or browsing of individual video scenes included in the video content A situation analysis server ;
A browsing situation analysis system comprising:
The terminal device
A terminal receiver for receiving broadcasts from the outside;
A terminal communication unit that communicates with the outside;
A video browsing / playback unit for browsing video content provided from the broadcasting network side through the terminal reception unit or from the communication network side through the terminal communication unit or an individual video scene included in the video content; ,
A bookmark registration operation unit for performing a bookmark registration operation corresponding to an arbitrary video content browsed by the video browsing / playback unit or an individual video scene included in the video content;
A bookmark content browsing operation unit for performing an operation of specifying and browsing a video content registered in the bookmark or an individual video scene included in the video content by a bookmark;
An information provision condition corresponding identification unit for identifying whether or not the own apparatus is in a condition corresponding to a predetermined information provision condition;
The information of a predetermined item relating to the bookmark registration status and viewing the status of the individual image scene included in the video content or video content when the information provision condition corresponding identification unit has identified that corresponds to the information provision condition, the An information provision control unit that provides the browsing status analysis server through a terminal communication unit;
Comprising
The browsing status analysis server
A server communication unit that communicates with the outside;
An information provision condition notifying unit for notifying the information provision condition is a condition for requesting provision of information of predetermined items related to the bookmark registration operation in the terminal device, to the terminal device through the server communication unit,
When the information of the predetermined item provided from the terminal device through the server communication unit is collected and the number of the collected information of the predetermined item exceeds a predetermined threshold, each bookmark registered in the terminal device A bookmark frame forming unit that forms each individual bookmark frame to which each set of metadata groups of a corresponding video content or individual video scene included in the video content belongs ,
It is configured to include a,
The bookmark frame forming unit may register a bookmark of an individual video scene included in the video content or video content by the terminal device as metadata of the video content belonging to the bookmark frame or individual video scene included in the video content. Terminal operation data representing an operation mode related to browsing, and as the terminal operation data, the number of times of registration of individual video scenes included in the video content or video content by the terminal device, registration time, registration point, the terminal device Forming the bookmark frame so as to include the registration form, the number of times of browsing, the browsing time, and the browsing point, and
The browsing status analysis system, wherein the browsing status analysis server measures the value of each series of metadata groups belonging to the bookmark frame formed by the bookmark frame forming unit .

In the browsing status analysis system according to (1), a plurality of terminal devices, a distribution management server, and a browsing status analysis server are connected by a communication network, and the browsing status analysis server includes video content or video in the plurality of terminal devices. Analyzes bookmark registration status and browsing status of individual video scenes included in content.
The terminal device has a browsing function for video content, the terminal receiving unit receives a broadcast from the outside, and the terminal communication unit communicates with the outside. Further, a video browsing / playback unit is provided from the broadcast network side through the terminal reception unit, or plays back individual video scenes included in video content or video content provided from the communication network side through the terminal communication unit. To enable these browsing.

Further, the bookmark registration operation unit enables a bookmark registration operation corresponding to an arbitrary video content browsed by the video browsing / playback unit or an individual video scene included in the video content.
Furthermore, the bookmark content browsing operation unit enables an operation of specifying and browsing a video content registered in the bookmark or an individual video scene included in the video content by a bookmark.

Further, the information provision condition corresponding identification unit identifies whether or not the own apparatus is in a condition corresponding to a predetermined information provision condition. Further, when the information provision control unit identifies that the information provision condition corresponding identification unit corresponds to the information provision condition, the information provision control unit relates to the bookmark registration status and the browsing status of the individual video scene included in the video content or video content. Information on predetermined items to be provided is provided to the browsing status analysis server through the terminal communication unit.
The distribution management server distributes video content and metadata to the plurality of terminal devices through a broadcast network or a communication network.

The browsing status analysis server communicates with the outside through its server communication unit. In addition, the information provision condition notifying unit notifies the terminal device of an information provision condition that is a condition for requesting the terminal device to provide information of a predetermined item related to the bookmark registration operation.
Further, the bookmark frame forming unit analyzes the information of the predetermined item provided from the terminal device through the server communication unit, and is included in the video content or the video content respectively corresponding to each bookmark registered in the terminal device. Each bookmark frame is formed as a series of metadata groups of individual video scenes.

( 2 ) Information related to browsing of video content or individual video scenes included in the video content from the plurality of terminal devices , connected to a plurality of terminal devices having a video content browsing function by a communication network. receiving a supply of a viewing state analysis server that applies to the browsing situation analysis system for analyzing a bookmark registration status and viewing the status of the individual image scene included in the video content or video content of the plurality of terminal devices,
A server communication unit that communicates with the outside;
An information provision condition notifying unit for notifying the terminal device of an information provision condition that is a condition for causing the terminal device to provide information on the predetermined item related to the bookmark registration status and information on the predetermined item related to the browsing status ;
Video content corresponding to each bookmark registered in the terminal device when the information on the predetermined item provided from the terminal device is collected and the number of collected information on the predetermined item exceeds a predetermined threshold Alternatively, a bookmark frame forming unit that forms each bookmark frame to which each series of metadata groups of individual video scenes included in the video content belongs ,
It is configured to include a,
The bookmark frame forming unit may register a bookmark of an individual video scene included in the video content or video content by the terminal device as metadata of the video content belonging to the bookmark frame or individual video scene included in the video content. Terminal operation data representing an operation mode related to browsing, and as the terminal operation data, the number of times of registration of individual video scenes included in the video content or video content by the terminal device, registration time, registration point, the terminal device Forming the bookmark frame so as to include the registration form, the number of times of browsing, the browsing time, and the browsing point, and
A browsing status analysis server characterized by measuring the value of each series of metadata groups belonging to the bookmark frame formed by the bookmark frame forming unit .

The browsing status analysis server of ( 2 ) provides a plurality of terminal devices having a browsing function of video content and information related to browsing of video content or individual video scenes included in the video content from the plurality of terminal devices. In response, a browsing status analysis server that analyzes video content in the terminal device or bookmark registration status and browsing status of individual video scenes included in the video content is connected by a communication network, and the browsing status analysis server is the plurality of terminals. The present invention is applied to a browsing status analysis system that analyzes video content in a device or bookmark registration status and browsing status of individual video scenes included in video content.

The server communication unit communicates with the outside. In addition, the information providing condition notifying unit causes the terminal device to provide information providing conditions that are conditions for causing the terminal device to provide information on the predetermined item related to the bookmark registration operation and information on the predetermined item related to the browsing operation. Notify
Further, in the bookmark frame forming unit, the information of the predetermined item provided from the terminal device is analyzed, and each video content corresponding to each bookmark registered in the terminal device or each individual video scene included in the video content Each bookmark frame is formed as a series of metadata groups.

( 3 ) The bookmark frame forming unit may be a product corresponding to any one or a plurality of metadata of a video content belonging to the formed bookmark frame or a metadata group attached to an individual video scene included in the video content. ( 2 ) The browsing status analysis server according to ( 2 ), wherein sales promotion information or commentary information is selected, and an ID representing the selected product or sales promotion information or commentary information is associated with the bookmark frame.
In the browsing situation analysis server of ( 3 ) above, particularly in the browsing situation analysis server of ( 2 ), the bookmark frame forming unit is attached to the video content belonging to the formed bookmark frame or an individual video scene included in the video content. A product or sales promotion information or commentary information corresponding to any one or a plurality of metadata in the metadata group is selected, and an ID representing the selected product or sales promotion information or commentary information is associated with the bookmark frame.

( 4 ) The bookmark frame forming unit applies an ID in the video content belonging to the bookmark frame or in an individual video scene included in the video content, to the ID representing the product or sales promotion information or commentary information associated with the bookmark frame. ( 3 ) The browsing status analysis server according to ( 3 ), wherein the display metadata is further associated with highlighting metadata for highlighting merchandise or sales promotion information or commentary information on the terminal device.
In the browsing status analysis server of ( 4 ) above, particularly in the browsing status analysis server of ( 3 ), the bookmark frame forming unit assigns the bookmark corresponding to the ID representing the product or sales promotion information or commentary information associated with the bookmark frame. The highlighting metadata for highlighting the corresponding product or the sales promotion information or the commentary information in the video content belonging to the frame or in the individual video scene included in the video content is further correlated.

( 5 ) The browsing status analysis server according to ( 2 ), further comprising a first usage fee calculation unit that calculates a usage fee for each bookmark frame based on metadata belonging to the bookmark frame.
In the browsing status analysis server of ( 5 ) above, in particular in the browsing status analysis server of ( 2 ), the first usage fee calculation unit calculates the usage fee for each bookmark frame based on the metadata belonging to the bookmark frame. To do.

( 6 ) A second usage fee calculation unit that calculates a usage fee for each bookmark frame based on the registration history or browsing history of the video content related to the bookmark frame or an individual video scene included in the video content is provided. ( 2 ) browsing status analysis server.
In the browsing status analysis server of ( 6 ) above, in particular, in the browsing status analysis server of ( 2 ), the second usage fee calculation unit registers video content related to the bookmark frame or individual video scenes included in the video content. The usage fee for each bookmark frame is calculated based on the history or browsing history.

( 7 ) The bookmark frame forming unit generates an operation frequency index having a known correlation with the frequency of bookmark registration or the frequency of browsing related to video content belonging to the formed bookmark frame or an individual video scene included in the video content. ( 2 ) browsing situation analysis server characterized by the above.
The browsing status analysis server of ( 7 ) above is registered in the browsing status analysis server of ( 2 ), in particular, by the bookmark frame forming unit, for bookmark registration regarding the video content belonging to the formed bookmark frame or individual video scenes included in the video content. Or an operation frequency index having a known correlation with the frequency of browsing or the frequency of browsing.

( 8 ) The bookmark frame formed by the bookmark frame forming unit can be selectively accessed from the outside using the operation frequency index for the video content belonging to the bookmark frame or individual video scenes included in the video content. The browsing situation analysis server according to ( 7 ), comprising a bookmark frame database to be held.
The browsing status analysis server of ( 8 ) is the video content or video content belonging to the bookmark frame, especially in the bookmark frame database of the browsing status analysis server of ( 7 ). The individual video scenes included in the are stored selectively accessible from the outside using the operation frequency index.

( 9 ) The browsing status analysis server according to ( 2 ), wherein the bookmark frame forming unit generates geographic information corresponding to video content belonging to the formed bookmark frame or an individual video scene included in the video content.
In the browsing status analysis server of ( 9 ) above, the bookmark frame forming unit corresponds to the video content belonging to the formed bookmark frame or individual video scenes included in the video content, particularly in the browsing status analysis server of ( 2 ). Generate geographic information.

(1 0 ) The bookmark frame formed by the bookmark frame forming unit can be selectively accessed from the outside using the geographic information with respect to video content belonging to the bookmark frame or individual video scenes included in the video content. The browsing situation analysis server according to ( 9 ), comprising a bookmark frame database to be held.
The browsing situation analysis server of (1 0 ) described above is the browsing situation analysis server of ( 9 ), in particular, the bookmark frame formed by the bookmark frame forming unit in the bookmark frame database, and the video content or video belonging to the bookmark frame. The individual video scenes included in the content are held selectively accessible from the outside using the geographical information.

  Enables efficient use of metadata related to bookmarked video content or individual video scenes included in video content to measure the value of individual video scenes included in the video content or video content A specific and effective browsing situation analysis system, a terminal device, and a browsing situation analysis server are realized.

It is a conceptual diagram showing the structure of the browsing condition analysis system as one embodiment of this invention. It is a sequence chart showing the operation | movement which concerns on formation of the bookmark frame in the browsing condition analysis system of FIG. It is a functional block diagram showing the terminal device as one embodiment of this invention. It is a functional block diagram showing the browsing condition analysis server as one embodiment of this invention. It is a figure which shows an example of the data structure of the bookmark frame formed with the browsing condition analysis server as one embodiment of this invention. It is a sequence chart showing the operation | movement which concerns on the selective acquisition of the content in the browsing condition analysis system of FIG.

Hereinafter, the present invention will be clarified by describing embodiments of the present invention in detail with reference to the drawings.
(Configuration of browsing status analysis system)
FIG. 1 is a conceptual diagram showing a configuration of a browsing situation analysis system as one embodiment of the present invention.
In FIG. 1, the browsing status analysis system 100 includes a terminal device 110, a browsing status analysis server 120, a distribution management server 140, a video database server (abbreviated as a video DB server in the figure) 160, and a metadata database server (see FIG. 1). (Abbreviated as metadata DB server) 170, and the communication network 130 and the broadcast network 150.

The terminal device 110 corresponds to a plurality of devices such as a mobile phone 111, a PDA (Personal Digital Assistant) 112, a notebook personal computer 113, and a desktop personal computer 114, and these are generic names. Any of the terminal devices 110 has a video content browsing function.
The video database server 160 can supply various video contents such as news programs and animations and IDs for identifying them (for example, # 1, # 2,... Hold on.

The metadata database server 170 obtains metadata corresponding to the video content ID (for example, for news programs and animations, their titles also correspond to this) and detailed information (for example, a special degree of attention). A simple handling method).
The distribution management server 140 receives video content from the video database server 160 and the metadata database server 170 based on the information of the distribution time and the distribution content list (for example, expressed by IDs such as # 1, # 2,...). It acquires corresponding metadata, delivery to a broadcast network and these video content and the metadata 1 5 0 or communication network 1 3 0 a plurality of terminal devices through a 110 (111, 112, 113, 114).

The browsing situation analysis server 120 receives provision of information related to registration or browsing of video content or individual video scenes included in the video content from a plurality of terminal devices 110 (111, 112, 113, 114). The registration status and browsing status of individual video scenes included in the video content or video content are analyzed.
In the browsing situation analysis system 100 of this example, a control terminal 121 having a display 121a is connected to the browsing situation analysis server 120, and a browsing situation analysis result described later by the browsing situation analysis server 120 can be displayed on the display 121a. It is configured.
In addition, in the information (data, signal) transmission path in the browsing status analysis system 100 according to the present embodiment, there are more specifically the section between the wired section and the wireless section, and the existence of necessary devices or facilities that are interposed. . However, when referring to the technical idea of the present invention, the above-mentioned classification and the situation of the equipment are not questioned, and therefore, a special explanation for these is omitted.

(Operation of browsing status analysis system ... 1)
Next, an operation related to the formation of the bookmark frame in the browsing status analysis system of FIG. 1 will be described with reference to the sequence chart of FIG.
In this browsing status analysis system 100, the browsing status analysis server 120 receives information on the registration status and browsing status of individual video scenes included in video content or video content from each terminal device 110 (111, 112, 113, 114). To collect.

Prior to this information collection, first, the browsing status analysis server 120 inquires of each terminal device 110 whether or not it is possible to provide terminal operation data representing an operation status for bookmark registration, content browsing, etc. in the terminal device ( S201).
In the case of the illustrated example, it is assumed that a positive response (terminal operation data transmission enable response) is returned to the inquiry in step S201 (S202).
The browsing situation analysis server 120 that has received the terminal operation data transmission enable response in step S202 instructs the terminal device 110 to start the terminal operation data transmission operation (such an operation mode) (S203).

  On the other hand, as described above, the distribution management server 140 acquires the video content and the corresponding metadata from the video database server 160 and the metadata database server 170 based on the information of the distribution time and the distribution content list, These video contents and metadata are distributed to each terminal device 110 through the broadcast network 130 or the communication network 150 (S204, S205, S206).

The browsing state analysis server 120 receives information on predetermined items related to bookmark registration operation, video content, and the like for the terminal device 110 configured to operate in the terminal operation data transmission mode in response to the instruction in step S203. An information provision condition that is a condition for providing information on a predetermined item related to the browsing operation is notified (S207).
This information provision condition is, for example, that bookmark registration has been performed (bookmark registration time), content has been browsed (browsing time), other specified conditions have been met, and so on. The terminal device 110 provides terminal operation data to the browsing status analysis server 120.

The terminal device 110 that has received the information provision conditions in step S207 sets the information provision conditions for prescribing the data provision timing in the own device (S208).
Then, when the bookmark registration operation is performed (S209: Yes), the terminal device 110 receives each corresponding one of the video content ID for identifying the video content corresponding to the bookmark registration operation, the metadata attached to the video content, and the like. One terminal operation data representing the operation status of one terminal device 110 is provided to the browsing status analysis server 120 (S210).

When the terminal device 110 performs an operation of designating and browsing the video content registered in the bookmark or an individual video scene included in the video content (S211: Yes), the terminal device 110 performs step S210. Similarly to the case, the one-terminal operation data as described above is provided to the browsing status analysis server 120 (S212).
Furthermore, when the terminal device 110 matches the other specified information provision conditions as described above (S213: Yes), the terminal device 110, as in step S210, 1 The terminal operation data is provided to the browsing status analysis server 120 (S214).

In the process up to step S214, the collection of one terminal operation data as described above is continued, and the number of terminal devices that have registered bookmarks and the terminal devices that have browsed video content and the like based on the collected data When the number exceeds the predetermined threshold (S215: Yes), the browsing status analysis server 120 executes the process of forming the bookmark frame described above (S216). The bookmark frame and the process for forming the bookmark frame will be described in detail later with reference to other drawings.
Next, the browsing status analysis server 120 selects an ID of a promotional item (for example, a coupon) corresponding to the video metadata belonging to the corresponding bookmark frame, and further sets display ringing metadata corresponding to the promotional item ID. (S217).

Here, the display ringing metadata is control command data for causing the terminal device to perform a display ringing operation based on this data.
As a mode of the display ringing operation, for example, a mode in which a display of a promotional item is attached to the bookmark display itself, or a display of a promotional item (for example, a coupon) in a thumbnail image of a product that is a candidate for a bookmark (for example, A mode in which the images are displayed in association with each other may be considered. In other words, the display sounding operation is not limited to literally accompanied by sound or vibration, but can be in a highlighted manner such as a mark display or a blink display that alerts the user.

The browsing status analysis server 120 further includes the number of terminal devices that have registered bookmark frames, the number of terminal devices that have browsed video content, and the distribution of video content specified by bookmarks. Based on the elapsed time, the usage fee (billed amount) for each bookmark frame is calculated (S218).
The browsing status analysis server 120 also distributes the video content ID, the promotional item ID, and the display ringing metadata, for which the correspondence relationship has been set in step S217, to the terminal device 110 (S219). This distribution adopts a so-called push type distribution that is sent from the browsing state analysis server 120 side without depending on any other operation in the terminal device 110. However, in the technical idea of the present invention, the distribution in step S219 is not limited to the push-type distribution.

The terminal device 110 that has received the distribution in step S219 browses the video content ID, the one-terminal operation data as described above, the promotional item ID, and the usage history (for example, the date and time when the coupon was used, the store name, etc.). This is provided to the situation analysis server 120 (S220).
Upon receiving the information (data) provided in step S220, the browsing status analysis server 120 calculates the usage fee (charged amount) of the corresponding bookmark frame based on the usage history data (S221).
As described above, the usage fee (billed amount) of each bookmark frame calculated in step S218 and step S221 is accumulated in the browsing status analysis server 120 and is connected to the browsing status analysis server 120 (the control terminal 121 ( In FIG. 1), it is displayed on the display 121a as required.

(Configuration of terminal device)
FIG. 3 is a functional block diagram showing a terminal device as one embodiment of the present invention. The terminal device 110 is applied to the browsing status analysis system 100 described with reference to FIG.
As described above, the terminal device 110 is a general term for a plurality of devices such as the mobile phone 111, the PDA 112, the notebook personal computer 113, and the desktop personal computer 114. However, these terminal apparatuses 110 (111, 112, 113, 114) as the embodiment of the present invention are equally configured as functional blocks in their main parts, and take the form as shown in FIG. .

As illustrated in FIG. 3, the terminal device 110 includes a terminal reception unit 311, a terminal communication unit 312, a video browsing / playback unit 320, a bookmark registration operation unit 330, a bookmark content browsing operation unit 340, and an information provision condition corresponding identification unit 350. The information provision control unit 360 and the display unit 370 are provided.
In addition, the terminal receiving unit 311 receives a broadcast from the outside, and the terminal communication unit 312 performs communication with the outside.

  Further, the video browsing / playback unit 320 provides video content provided from the broadcast network 150 side through the terminal reception unit 312 or provided from the communication network 130 side through the terminal communication unit 312 or individual video scenes included in the video content. Play and allow these to be viewed. In this embodiment, selection of video content to be browsed or individual video scenes included in the video content is an operation frequency index (corresponding to the frequency of operations such as access to the browse target and frequency of bookmark registration). (Described later).

Similarly, these selections can be made using geographic information (described later) corresponding to video content that is the target of browsing or bookmark registration or individual video scenes included in the video content. In this way, depending on the operation frequency index and geographic information, it is possible to relatively easily select a user's desired one from a huge amount of information included in a huge amount of video content.
Furthermore, the bookmark content browsing operation unit 330 enables an operation of specifying and browsing a video content registered in the bookmark or an individual video scene included in the video content by a bookmark.

In addition, the bookmark content browsing operation unit 340 enables an operation of specifying and browsing the video content registered in the bookmark or individual video scenes included in the video content by the bookmark.
Furthermore, the information provision condition corresponding identification unit 350 identifies whether or not the own apparatus is in a situation corresponding to a predetermined information provision condition.
Furthermore, when the information provision condition corresponding identification unit 350 identifies that the information provision condition is met, the information provision control unit 360 sets the bookmark registration status and the browsing status of each video scene included in the video content or the video content. Information on a predetermined item related to the browsing state analysis server 120 is provided through the terminal communication unit 312.

As one aspect, the information provision control unit 360 includes a video related to the execution status of at least one of the execution status of the registration operation and the execution status of the browsing operation represented by the one-terminal operation data as described above. A metadata group attached to content or an individual video scene included in the video content is provided to the browsing state analysis server 120 through the terminal communication unit 312 as other information of the predetermined items.
Further, the display unit 370 performs each required display on the terminal device 110. The browsing display of the video content or the individual video scene included in the video content is also displayed on the display unit 370.

(Configuration of browsing status analysis server)
FIG. 4 is a functional block diagram showing a browsing situation analysis server as one embodiment of the present invention.
The browsing status analysis server 120 is applied to the browsing status analysis system 100 described with reference to FIG.
As shown in FIG. 4, the browsing status analysis server 120 includes a server communication unit 410, an information provision condition notification unit 420, a bookmark frame forming unit 430, a first usage fee calculation unit 441, and a second usage fee calculation. A unit 442 and a bookmark frame database 450.
The server communication unit 410 is a functional unit through which the browsing state analysis server 120 communicates with the outside.

In addition, the information provision condition notification unit 420 sets information provision conditions, which are conditions for causing the terminal device 110 to provide information on predetermined items related to the bookmark registration operation and information on predetermined items related to the browsing operation. Notify device 110.
Further, the bookmark frame forming unit 430 analyzes information of predetermined items provided from the terminal device 110 and each video content corresponding to each bookmark registered in the terminal device 110 or each video scene included in the video content. Each bookmark frame is formed as a series of metadata groups.

  Also, in this case, the bookmark frame forming unit 430 corresponds to any one or a plurality of metadata in the video content belonging to the formed bookmark frame or the metadata group attached to the individual video scene included in the video content. Product or sales promotion information (for example, information relating to issuance of electronic coupons) or commentary information is selected, and an ID representing the selected product or sales promotion information or commentary information is associated with the bookmark frame.

  Furthermore, the bookmark frame forming unit 430 uses a product ID or sales promotion information or commentary information associated with the bookmark frame as an ID in the video content belonging to the bookmark frame or in an individual video scene included in the video content. Emphasis display metadata for highlighting merchandise, sales promotion information, or commentary information on the terminal device is further associated. An example of the highlighting metadata is the display ringing metadata described above with reference to the sequence chart of FIG. 2 (step S217).

Further, the bookmark frame forming unit 430 uses the terminal device 110 to bookmark individual video scenes included in the video content or video content as metadata of the video content belonging to the bookmark frame or individual video scene included in the video content. A bookmark frame is formed so as to include terminal operation data representing an operation mode related to registration or browsing. An example of this terminal operation data is the one-terminal operation data described above with reference to the sequence chart of FIG. 2 (steps S210, S212, S214, S220).
Then, the bookmark frame forming unit 430 uses the terminal device 110 as the above-described terminal operation data to register the video content or the number of registrations of individual video scenes included in the video content, the registration time, the registration point, and the registration form in the terminal device 110. The bookmark frame is formed so as to include any of the number of browsing times, the browsing time, and the browsing point.

  On the other hand, the first usage fee calculation unit 441 executes the process of step S218 in the sequence chart of FIG. That is, based on the number of terminal devices that have registered bookmark frames, the number of terminal devices that have browsed video content, etc., and the elapsed time since the video content specified by the bookmark has been distributed, Calculate the usage fee (billed amount) for each frame. As described above, the usage fee (billed amount) data calculated by the first usage fee calculation unit 441 is stored in a predetermined storage means in the browsing status analysis server 120 so as to be accessible from the outside.

Further, the second usage fee calculation unit 442 executes the process of step S221 in the sequence chart of FIG. That is, the usage fee (billed amount) of the corresponding bookmark frame is calculated based on the usage history data. As described above, the usage fee (billed amount) data calculated by the second usage fee calculation unit 442 is stored in a predetermined storage means in the browsing status analysis server 120 so as to be accessible from the outside.
As described above, the usage fee of the bookmark frame stored so as to be accessible is displayed on the display 121a as required in the control terminal 121 (see FIG. 1) connected to the browsing status analysis server 120. Is done.

On the other hand, in this embodiment, in particular, the bookmark frame forming unit 430 has an operation having a known correlation with the frequency of bookmark registration or the frequency of browsing of video content belonging to the formed bookmark frame or individual video scenes included in the video content. Generate a frequency indicator. This operation frequency index corresponds to, for example, a ranking regarding the frequency of bookmark registration and browsing during a certain period, the frequency of bookmark registration and browsing for each video metadata type during a certain period, and the like.
In addition to the generation of the operation frequency index in the above-described embodiment, or in addition to the generation of the operation frequency index, a form of generating geographic information may be adopted.
The geographic information corresponds to, for example, information indicating a corresponding region or point, or a related region or point.

Then, the bookmark frame database 450 converts the bookmark frame formed by the bookmark frame forming unit 430 to an external content using the above-described operation frequency index for the video content belonging to the bookmark frame or an individual video scene included in the video content. It is held in a form that can be selectively accessed from a terminal device or the like.
In addition, when adopting a form for generating the above-described geographic information, separately from the operation frequency index, or in a form that can be selectively accessed from an external terminal device or the like using the geographic information together with the operation frequency index, The bookmark frame formed by the bookmark frame forming unit 430 is held.

FIG. 5 is a diagram showing an example of the data structure of the bookmark frame formed by the browsing status analysis server as one embodiment of the present invention.
The data structure shown in FIG. 5 relates to data whose bookmark frame ID is # 1. The data of the bookmark frame ID # 1 corresponds to the video content whose video ID is # 1. In the series of rows divided in the vertical direction in the “Video ID or Video Metadata Type” column in FIG. 5, the metadata types of the video ID are sequentially listed from top to bottom. In this column, as shown in the figure, from top to bottom, the first is “Channel”, the second is “Broadcasting Network”, the third is “Title”, and the 13th is “Production Company”. In this manner, video metadata type (attribute) data is arranged.

Listed in the “Video ID or Video Metadata Type” column in a series of rows divided vertically in the “Video ID or Video Metadata Value” column adjacent to the right of the “Video ID or Video Metadata Type” column. Content (value) data corresponding to the selected video metadata type is arranged.
Each column on the right side of the above-mentioned “Video ID or Video Metadata Value” column is each data provided from the terminal device 110 as “operation data” is displayed in a horizontal manner in the top row. As shown in the figure, as this “operation data”, as listed from left to right, “number of registered terminals”, “number of registered forms”, “time zone with many registration times”, “registered time” "Location with a lot of terminal location information", "Number of browsing devices", "Number of browsing modes", "Average number of browsing", "Average time of browsing," Time zone with many browsing times "," Browsing The data of each item of “area with many terminals at the time” is arranged in a vertical and horizontal matrix together with the items in the vertical column described above. In each column of the matrix, the part denoted by n / a indicates that there is no corresponding data.

Based on the data of the bookmark frame as illustrated in FIG. 5, the sales promotion effect or the like related to the video content (video content whose video ID is # 1 in the example of FIG. 5) is estimated and described with reference to FIG. 4. The first usage fee calculation unit 441 of the browsing status analysis server 120 calculates a fee related to the use permission of the data in the bookmark frame.
When calculating this fee, the degree of success or failure when allocating electronic video bookmarks to be associated with the corresponding video content or individual video scenes included in the video content, and determining the effective time zone for on-air broadcasting Etc. are considered as required.

On the other hand, the fee related to the use permission of the data of the bookmark frame in the second usage fee calculation unit 442 of the browsing status analysis server 120 is calculated by, for example, the actual data such as the actual usage of the electronic coupon which is a promotional product. The calculation process is executed based on this.
That is, the charge calculation related to the use permission of the bookmark frame data in the first use charge calculation unit 441 enables the setting of a so-called prepaid charge that is evaluated without waiting for the sales promotion or the like. On the other hand, the charge calculation related to the use permission of the bookmark frame data in the second use charge calculation unit 442 enables the setting of a so-called postpaid charge that is evaluated according to the sales promotion and the like.

(Operation of browsing status analysis system ... 2)
FIG. 6 is a sequence chart showing an operation related to selective acquisition of content in the browsing situation analysis system of FIG. In this description with reference to FIG. 6 and FIG. 6, for the sake of brevity, “operation frequency index data and / or geographic information data” is simply referred to as “operation frequency index data”. Yes. Here, the meaning of “geographic information” is as described above.
The terminal device 110 requests the browsing status analysis server 120 for the operation frequency index data held in the bookmark frame database unit 450 as described above (S601).

In response to the request in step S601, the browsing situation analysis server 120 supplies operation frequency index data to the terminal device 110 (S602).
Upon receiving the operation frequency index data in step S602, the terminal device 110 selects video content desired to be viewed or individual video scenes included in the video content by the video browsing / playback unit 320 or the like based on the user's operation. (S603).
Based on the selection operation in step S603, the terminal device 110 requests the browsing state analysis server 120 for the selected video content or an individual video scene included in the video content (S604).
Upon receiving the request in step S604, the browsing status analysis server 120 transfers this request to the distribution management server 140 (S605).

On the other hand, as described above with reference to FIG. 2, the distribution management server 140 responds to the video content from the video database server 160 and the metadata database server 170 based on the distribution time and the distribution content list information. Metadata is acquired (S605, S606).
The distribution management server 140 supplies the video content corresponding to the request received in step S605 among the content acquired in steps S605 and S606 or an individual video scene included in the video content to the terminal device 110 (S608).

  According to the embodiment described with reference to FIG. 6, from the huge number (type) of video content that can be generally acquired on the terminal device 110 side or individual video scenes included in the video content, Thus, it becomes possible to select and acquire easily based on the operation frequency index. In this case, as described above, the operation frequency index is, for example, a ranking regarding the frequency of bookmark registration or browsing during a certain period, the frequency of bookmark registration or browsing during a certain period for each video metadata type, and the like. This is the case. Therefore, if the selection is made based on such an operation frequency index, it is possible to select a video content that matches the latest trend in the trend of the world or individual video scenes included in the video content.

  Further, as described above, “operation frequency index data” in FIG. 6 means “operation frequency index data and / or geographical information data”. Video content including geographically close information or individual video scenes included in the video content can be selected.

  As described above, a bookmark frame capable of evaluating the value viewed from a certain point of view of a certain kind of merchandise value (value of a sales promotion effect) can be set as a purpose of paid transfer between related parties who know the existence of the bookmark frame, for example. Therefore, the browsing situation analysis system, the terminal device, and the browsing situation analysis server of the present invention, which perform the formation and evaluation (calculation of value) of the bookmark frame having such a value, have a certain quality and the object of the transaction. Has industrial applicability similar to the production of tangibles.

100 ……………… Browsing situation analysis system 110 ……………… Terminal device 111 ……………… Mobile phone 112 ……………… PDA
113 ……………… Note type personal computer 114 ……………… Desktop type personal computer 120 ……………… Browsing situation analysis server 121 ……………… Control terminal 130 ……………… Communication Network 140 ……………… Distribution management server 150 ……………… Broadcast network 160 ……………… Video database server 170 ……………… Metadata database server 311 ……………… Terminal reception Unit 312 ……………… Terminal communication unit 320 ……………… Video browsing / playback unit 330 ……………… Bookmark registration operation unit 340 ……………… Bookmark content browsing operation unit 350 ………… …… Information providing condition applicable identification unit 360 ……………… Information providing operation unit 370 ……………… Display unit 410 ……………… Server communication unit 420 ……………… Information providing condition notification Part 430 .................. bookmark frame forming section 441 .................. first usage fee calculation unit 442 .................. second usage fee calculation unit

Claims (10)

A plurality of terminal devices having a video content browsing function, a distribution management server for distributing video content and metadata to the plurality of terminal devices through a broadcast network or a communication network, and video content or video content from the plurality of terminal devices A browsing status analysis server that receives information related to registration or browsing of individual video scenes included in the video content and analyzes bookmark registration status and browsing status of individual video scenes included in the video content or video content in the terminal device and,
A browsing situation analysis system comprising:
The terminal device
A terminal receiver for receiving broadcasts from the outside;
A terminal communication unit that communicates with the outside;
A video browsing / playback unit for browsing video content provided from the broadcasting network side through the terminal reception unit or from the communication network side through the terminal communication unit or an individual video scene included in the video content; ,
A bookmark registration operation unit for performing a bookmark registration operation corresponding to an arbitrary video content browsed by the video browsing / playback unit or an individual video scene included in the video content;
A bookmark content browsing operation unit for performing an operation of specifying and browsing a video content registered in the bookmark or an individual video scene included in the video content by a bookmark;
An information provision condition corresponding identification unit for identifying whether or not the own apparatus is in a condition corresponding to a predetermined information provision condition;
The information of a predetermined item relating to the bookmark registration status and viewing the status of the individual image scene included in the video content or video content when the information provision condition corresponding identification unit has identified that corresponds to the information provision condition, the An information provision control unit that provides the browsing status analysis server through a terminal communication unit;
Comprising
The browsing status analysis server
A server communication unit that communicates with the outside;
An information providing condition notifying unit for notifying the terminal device through the server communication unit of an information providing condition that is a condition for requesting the terminal device to provide information on a predetermined item related to the bookmark registration operation;
When the information of the predetermined item provided from the terminal device through the server communication unit is collected and the number of the collected information of the predetermined item exceeds a predetermined threshold, each bookmark registered in the terminal device A bookmark frame forming unit that forms each individual bookmark frame to which each set of metadata groups of a corresponding video content or individual video scene included in the video content belongs ,
It is configured to include a,
The bookmark frame forming unit may register a bookmark of an individual video scene included in the video content or video content by the terminal device as metadata of the video content belonging to the bookmark frame or individual video scene included in the video content. Terminal operation data representing an operation mode related to browsing, and as the terminal operation data, the number of times of registration of individual video scenes included in the video content or video content by the terminal device, registration time, registration point, the terminal device Forming the bookmark frame so as to include the registration form, the number of times of browsing, the browsing time, and the browsing point, and
The browsing status analysis system, wherein the browsing status analysis server measures the value of each series of metadata groups belonging to the bookmark frame formed by the bookmark frame forming unit . Provided with a plurality of terminal devices having a video content browsing function by a communication network, and provides video content or information related to browsing of individual video scenes included in the video content from the plurality of terminal devices. receiving by, a viewing state analysis server that applies to the browsing situation analysis system for analyzing a bookmark registration status and viewing the status of the individual image scene included in the video content or video content of the plurality of terminal devices,
A server communication unit that communicates with the outside;
An information provision condition notifying unit for notifying the terminal device of an information provision condition that is a condition for causing the terminal device to provide information on the predetermined item related to the bookmark registration status and information on the predetermined item related to the browsing status ;
Video content corresponding to each bookmark registered in the terminal device when the information on the predetermined item provided from the terminal device is collected and the number of collected information on the predetermined item exceeds a predetermined threshold Alternatively, a bookmark frame forming unit that forms each bookmark frame to which each series of metadata groups of individual video scenes included in the video content belongs ,
It is configured to include a,
The bookmark frame forming unit may register a bookmark of an individual video scene included in the video content or video content by the terminal device as metadata of the video content belonging to the bookmark frame or individual video scene included in the video content. Terminal operation data representing an operation mode related to browsing, and as the terminal operation data, the number of times of registration of individual video scenes included in the video content or video content by the terminal device, registration time, registration point, the terminal device Forming the bookmark frame so as to include the registration form, the number of times of browsing, the browsing time, and the browsing point, and
A browsing status analysis server characterized by measuring the value of each series of metadata groups belonging to the bookmark frame formed by the bookmark frame forming unit . The bookmark frame forming unit is a product or promotional information corresponding to any one or a plurality of metadata of video content belonging to the formed bookmark frame or a metadata group attached to an individual video scene included in the video content, or 3. The browsing status analysis server according to claim 2 , wherein comment information is selected and an ID representing the selected product, sales promotion information, or comment information is associated with the bookmark frame. The bookmark frame forming unit uses a product or sales promotion information associated with the bookmark frame or an ID representing commentary information to display the corresponding product or sales promotion in the video content belonging to the bookmark frame or in an individual video scene included in the video content. 4. The browsing status analysis server according to claim 3 , wherein highlighting metadata for highlighting information or commentary information on the terminal device is further associated. The browsing status analysis server according to claim 2 , further comprising a first usage fee calculating unit that calculates a usage fee for each bookmark frame based on metadata belonging to the bookmark frame. A second usage fee calculation unit that calculates a usage fee for each bookmark frame based on registration history or browsing history of video content related to the bookmark frame or an individual video scene included in the video content is provided. Item 5. The browsing status analysis server according to item 2 . The bookmark frame forming unit generates an operation frequency index having a known correlation with a bookmark registration frequency or a browsing frequency regarding video content belonging to the formed bookmark frame or an individual video scene included in the video content. The browsing situation analysis server according to claim 2 . A bookmark that holds the bookmark frame formed by the bookmark frame forming unit so that the video content belonging to the bookmark frame or an individual video scene included in the video content can be selectively accessed from the outside using the operation frequency index. The browsing situation analysis server according to claim 7 , further comprising a frame database. The browsing status analysis server according to claim 2 , wherein the bookmark frame forming unit generates geographic information corresponding to video content belonging to the formed bookmark frame or individual video scenes included in the video content. A bookmark frame that holds the bookmark frame formed by the bookmark frame forming unit so that video content belonging to the bookmark frame or an individual video scene included in the video content can be selectively accessed from the outside using the geographic information. The browsing status analysis server according to claim 9 , further comprising a database.

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