JP5348615B2 - Product recommendation method and product recommendation program - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a commodity recommendation method and a commodity recommendation program for effectively recommending a commodity by taking advantage of an information transmission characteristic in group. <P>SOLUTION: Advertisement information of a specified commodity is distributed to a primary distribution object M1. Then, the advertisement information is distributed to a secondary distribution object M2 after completion of information transmission concerning the specified commodity from the primary distribution object M1 to the secondary distribution object M2 belonging to the same group. Thus, the commodity is recommended to the secondary distribution object M2 who shows interest in the specified commodity by the information transmission from the primary distribution object M1. Consequently, the commodity is effectively recommended by taking advantage of the information transmission characteristic in a consumer group. <P>COPYRIGHT: (C)2011,JPO&amp;INPIT

Description

  The present invention relates to a product recommendation method and a product recommendation program for recommending a specific product to a consumer.

  A product recommendation method for recommending a specific product to consumers is known. As a conventional technique of this product recommendation method, there is one that recommends a product by displaying an advertisement for a specific product on an advertisement screen installed in front of a station or at an intersection, for example (see Patent Document 1, for example). In this product recommendation method, consumer (user) preference information and consumer identification information (user ID) are stored in advance in a database. Then, a group coefficient that is set so that consumers having a common preference are grouped and an evaluation score is raised for the group is set. Acquire consumer identification information from a consumer information terminal (user terminal) in the vicinity of the advertising screen, search the database based on the acquired consumer identification information, and acquire corresponding preference information, group coefficient, etc. The recommended information of the product along the preference information is distributed to the advertisement screen, and the advertisement of the product is displayed on the screen. This makes it possible to recommend products to all consumers who are present near the screen.

JP 2003-122994 A

  In general, in a certain consumer group consisting of family members, friends, etc., there are many opportunities for consumers belonging to the group to share time and place, so information on the rumors and reputations of specific products is communicated by word of mouth. There are many cases. When such information is transmitted, since it is reliable information from a familiar presence, the consumer is likely to be interested in the specific product. However, in the above-mentioned conventional technology, since the advertisement of the product is displayed on the screen, the product is recommended to all consumers existing near the screen at the same time. Therefore, it has been impossible to make an effective product recommendation utilizing the information transmission characteristics of the consumer group.

  An object of the present invention is to provide a product recommendation method and a product recommendation program capable of recommending more effective products utilizing information transmission characteristics in a group.

To achieve the above object, items recommended method of the first invention is a product recommended method for outputting the recommendation information of the specific product against the consumer of the information terminal by a computer, the consumer identification information of a plurality of consumers The storage means storing the identification information group corresponding to the consumer group consisting of a plurality of consumers associated with each other in the consumer group database, the first consumer identification information corresponding to the first consumer, and A first procedure for identifying a processing target identification information group including second consumer identification information corresponding to a second consumer associated with the first consumer, and obtaining recommended information for the specific product from a recommendation database And stored in the storage means corresponding to the first consumer identification information included in the identification information group to be processed identified by the first procedure To 1 the information terminal consumer, characterized in that a second procedure for primary recommended outputs the recommendation information for a specific product.

  In the merchandise recommendation method of the first invention of this application, the consumer group database of the storage means includes consumer identification information of a plurality of consumers and an identification information group corresponding to a consumer group composed of a plurality of consumers associated with each other. Are stored in association with each other. The identification information group to be processed is identified from the identification information groups stored in the consumer group database in the first procedure, and included in the identification information group to be processed identified in the first procedure in the second procedure. For the first consumer's information terminal corresponding to the first consumer identification information, the recommendation information of the specific product acquired from the recommendation database is output and the primary recommendation is performed.

  Here, in general, in certain consumer groups such as family and friends, there are many opportunities for the consumers belonging to the group to share time and place, so the rumors and reputations of specific products are e-mailed, telephoned or directly In many cases, information is transmitted by oral communication. When such information is transmitted, since it is reliable information from a familiar presence, the consumer is likely to be interested in the specific product.

  In the first invention of the present application, in response to this, primary recommendation of a specific product is made to the first consumer as described above. Thereby, after waiting for information transmission to be performed from the first consumer who received the recommendation to the second consumer other than the first consumer included in the identification information group to be processed, the information transmission is performed. If the secondary recommendation is made to the second consumer when it can be expected, it is possible to make an effective product recommendation for the second consumer who has expressed interest in the specific product through the transmission of information from the first consumer. It becomes possible. As a result, it is possible to recommend more effective products utilizing the information transmission characteristics in the consumer group.

Also, product recommendation method of the first invention, after the primary recommendation is performed by the second procedure, to the second consumer from the first consumer, wherein the information transmission related to a particular product is completed If the determination by the third procedure and the third procedure to determine whether or not based on the product consumption history information of each consumer is satisfied, the recommended information of the specific product is obtained from the recommendation database, And a fourth procedure for performing secondary recommendation by outputting recommended information of the specific product to the information terminal corresponding to the second consumer identification information specified by one procedure.

In the product recommendation method of the first invention of the present application, the identification information group to be processed is specified in the first procedure, and the specific product is specified for the information terminal of the first consumer included in the identification information group to be processed in the second procedure. After the recommendation information is output and the primary recommendation is made, in the third procedure, a specific product from the first consumer to the second consumer other than the first consumer included in the processing target identification information group It is determined whether or not the information transmission related to is completed based on the merchandise consumption history information of each consumer. And when it determines with information transmission having been completed by the 3rd procedure, the specific procedure acquired from the recommendation database to the information terminal of the 2nd consumer corresponding to the 2nd consumer identification information by the 4th procedure Outputs product recommendation information or related product recommendation information to make secondary recommendations.

  Thereby, when there is a high possibility that information transmission from the first consumer who has received the primary recommendation of a specific product to the second consumer is complete, secondary recommendation can be made to the second consumer. As a result, it is possible to recommend more effective products utilizing the information transmission characteristics in the consumer group.

Furthermore, in the product recommendation method of the first invention , the second procedure is the consumer group among a plurality of consumers corresponding to the consumer identification information included in the identification information group specified by the first procedure. Based on the consumption behavior related information related to the consumption behavior of each consumer stored in the database, the person who has determined that the influence on the consumption behavior with respect to other consumers is the largest is set as the first consumer and corresponds A first consumer setting procedure for setting the consumer identification information as the first consumer identification information, and outputting recommended information of the specific product to the information terminal of the first consumer as a primary recommendation The third procedure accesses the storage means that stores the consumer identification information of a plurality of consumers and the merchandise consumption history information of each consumer in association with each other and stores them in the consumption history database. A product consumption determination procedure for determining whether or not the specific product has been consumed based on the product consumption history information corresponding to the consumer identification information, and when the determination by the product consumption determination procedure is satisfied, It is determined whether the information transmission related to the product is completed .

In the first invention of the present application, in the second procedure, among the consumers belonging to the consumer group, based on the consumption behavior related information related to the consumption behavior of each consumer stored in the consumer group database, A person who has determined that the influence on consumption behavior is the largest is set as the first consumer, and the recommended information of the specific product is output to the information terminal of the first consumer to make the primary recommendation. Thereby, it is possible to increase the possibility that the second consumer to whom information has been transmitted from the first consumer who has a large influence will be interested in a specific product, and to make a more effective product recommendation. it can.

Further, in the first invention of the present application, when it is determined that at least the first consumer has consumed a specific product in the product consumption determination procedure, it is determined in the third procedure that information transmission related to the specific product is completed. As a result, not reliable information such as mere rumors before the product purchase is transmitted from the first consumer to the second consumer but highly reliable information such as reputation based on actual use experience after the product purchase. It is possible to make a secondary recommendation to the second consumer after waiting. As a result, it is possible to increase the possibility that the second consumer is interested in a specific product, and to make a more effective product recommendation.

The product recommendation method according to a second aspect of the present invention is the above-described first invention, wherein the third procedure is configured such that after the determination by the product consumption determination procedure is satisfied, the consumer identification information of a plurality of consumers and the facility use of each consumer Based on the facility use history information acquired from the facility use database stored in association with history information, it is determined whether or not the use times of the first consumer and the second consumer at the facility overlap. When the determination in the overlapping usage determination procedure is satisfied, it is determined that the information transmission related to the specific product is completed, and the fourth procedure is performed according to the third procedure. When it is determined that the information transmission is completed, secondary recommendation is made to the second consumer.

  As described above, in general, there are many cases where information is transmitted in a consumer group, but when consumers share time and place, there is a great possibility that information will be transmitted by direct oral communication. Get higher.

Therefore, in the second invention of the present application, it is determined that the first consumer has consumed a specific product by the product consumption determination procedure, and the usage time in the facilities of the first consumer and the second consumer is determined by the duplicate usage determination procedure. When it is determined that the information has been duplicated, it is determined in the third procedure that the information transmission related to the specific product has been completed. In such a case, it is very likely that information has been transmitted from the first consumer to the second consumer, so the information transmission from the first consumer to the second consumer by the third procedure is completed. It is possible to more effectively determine whether or not the product has been made and to recommend more effective products.

The product recommendation method of the third invention is the above-described first invention, wherein the third procedure comprises an elapsed time determination procedure for determining whether a predetermined time has elapsed after the determination by the product consumption determination procedure is satisfied. And when the determination by the elapsed time determination procedure is satisfied, it is determined that the information transmission related to the specific product is completed.

In the third invention of the present application, a predetermined time required for completing the transmission of information related to a specific product from the first consumer to the second consumer for each consumer group is set in advance. Then, when it is determined that the predetermined time has passed after the primary recommendation is made in the second procedure in at least the elapsed time determination procedure, the information transmission related to the specific product is completed in the third procedure. judge. Thereby, when there is a high possibility that information transmission related to a specific product from the first consumer to the second consumer is completed, it is possible to effectively make a secondary recommendation to the second consumer.

The product recommendation method according to a fourth aspect of the present invention is the method according to any one of the first to third aspects, wherein the first consumer setting procedure is determined based on the product consumption history information of each consumer acquired from the consumption history database. The person who is determined to have the largest merchandise consumption index value representing the consumer's consumption tendency is set as a person who has a large influence on the consumption behavior.

In the fourth invention of the present application, the person who is determined to have the largest merchandise consumption index value representing the consumer's consumption tendency, determined based on the merchandise consumption history information in the first consumer setting procedure, is related to the consumer behavior. Set as the first consumer with the greatest influence. By setting such a consumer as the first consumer, it is possible to increase the possibility that the first consumer consumes a specific product that is primarily recommended. It also has the effect of promoting ambient consumption.

The product recommendation method according to a fifth aspect of the present invention is the product recommendation method according to any one of the first to fourth aspects of the present invention, wherein after the first recommendation is made to the first consumer by the second procedure, the product consumption determination procedure is performed within a predetermined period If the determination is not satisfied, among the second consumers, based on at least the facility use database, a person who has the greatest influence on the consumption behavior of the second consumer next to the first consumer A fifth procedure for setting as a consumer and setting the corresponding second consumer identification information as new first consumer identification information, wherein the second procedure is the new procedure set by the fifth procedure If the number of the first consumer identification information included in the processing target identification information group reaches a predetermined number, the processing target identification information group is determined. Not subject to processing Characterized in that a sixth step.

In the fifth invention of the present application, in the fifth procedure, after the primary recommendation for the first consumer is made by the second procedure, the determination by the commodity consumption determination procedure is not satisfied within a predetermined period. Among them, based on at least the facility use database, a person who has the greatest influence on consumption behavior for other consumers next to the first consumer is set as a new first consumer. And the number of the first consumer identification information included in the processing target identification information group as a result of repeating the second procedure for performing the primary recommendation again for the new first consumer set by the fifth procedure. When the number reaches a predetermined number, the identification information group to be processed is excluded from the processing target. As a result, if a certain number of consumers who belong to a consumer group do not consume the product within the predetermined period after the primary recommendation, the product recommendation for the consumer group is stopped and the product recommendation effect is expected. It is possible to avoid useless processing by outputting recommended information to a group that does not exist.

The product recommendation method according to a sixth aspect of the present invention is the seventh aspect according to the first aspect, wherein the first recommendation is performed according to the second procedure, and a seventh procedure for determining whether a predetermined time has elapsed after the primary recommendation is performed. When the determination is satisfied, the recommended information of the specific product is obtained from the recommendation database, and the specific product is sent to the information terminal corresponding to the second consumer identification information specified by the first procedure. And an eighth procedure for performing secondary recommendation.

In the product recommendation method of the sixth invention of the present application, after the recommendation information of the specific product is output to the first consumer's information terminal in the second procedure and the primary recommendation is made, the primary recommendation is performed in the seventh procedure. It is determined whether or not a predetermined time has passed. And when it is determined that the predetermined time has passed by the seventh procedure, the specific information acquired from the recommended database for the information terminal of the second consumer corresponding to the second consumer identification information in the eighth procedure. Outputs product recommendation information or related product recommendation information to make secondary recommendations.

  As a result, if the time required for the information transmission from the first consumer to the second consumer to be completed is set as a predetermined time, the user can be interested in a specific product by the information transmission from the first consumer. Effective product recommendations can be made to the second consumer shown. As a result, it is possible to recommend more effective products utilizing the information transmission characteristics in the consumer group.

In the merchandise recommendation method of the seventh invention and the eighth invention , in the fourth procedure or the eighth procedure, the recommended information of the related merchandise having the same item and the same model as the specific merchandise is used instead of the specific merchandise. The information is obtained from the recommendation database and output to the information terminal of the second consumer.

  In general, in a consumer group, when a second consumer consumes a related product related to the specific product after the specific product is consumed by the first consumer, for example, it is higher than the model of the first consumer product. The second consumer has a sense of opposition to the first consumer, such as considering the consumption of a product that is a model, or the consumption of a product that has the same function as the first consumer's product and is inexpensive. There is a case.

Correspondingly, in the seventh and eighth inventions of the present application, a product with the same item as the specific product and a different model is recommended to the second consumer. This makes it possible to recommend a product that is a higher model or a similar model to the second consumer than the model of the first consumer product described above. As a result, it is possible to recommend a product that matches the above-mentioned second consumer's opposition, and it is possible to make a more effective product recommendation.

The product recommendation method according to a ninth aspect of the present invention is based on any one of the first to eighth aspects of the invention, based on the overlap of use times when the facility use database of the storage means is accessed and the same facility is used by a plurality of consumers. The ninth step of grouping consumer identification information corresponding to each of the plurality of consumers as the identification information group and storing it in the consumer group database is provided.

In the ninth invention of the present application, in the ninth procedure, based on facility use history information related to the use time of the facility used by each consumer stored in the facility use database, a plurality of use times in the same facility overlap. Consumer identification information of consumers is grouped as one identification information group and stored in advance in a consumer group database. Then, in the first procedure, the identification information group to be processed is specified from among the identification information groups stored in the consumer group database. In this way, by grouping multiple consumers with the same facility usage time overlapping as the same consumer group, consumers belonging to the group are more likely to use the facility again. Therefore, it is possible to increase the possibility that information related to a specific product is transmitted within the consumer group. In addition, since a plurality of consumers with the same usage time of the same facility often have the same or similar taste and consumption tendency, the second consumer who has transmitted information related to a specific product from the first consumer The possibility of showing interest in the specific product can be increased.

To achieve the above object, items recommended programs of the tenth invention is a product recommended program for outputting the recommended information for a specific product against the consumer of the information terminal by a computer, the consumption of a plurality of consumers The first consumer identification corresponding to the first consumer by accessing the storage means storing the consumer identification information and the identification information group corresponding to the consumer group consisting of a plurality of consumers associated with each other in the consumer group database A first procedure for identifying a processing target identification information group including information and second consumer identification information corresponding to a second consumer associated with the first consumer; and recommendation information for the specific product. Corresponding to the first consumer identification information included in the processing target identification information group obtained from the recommendation database and specified by the first procedure, the storage To the information terminal of the first consumer to be stored in the stage, and a second procedure for primary recommended outputs the recommendation information for a particular product, after the primary recommendation is performed by the second procedure A third procedure for determining whether or not information transmission related to the specific product from the first consumer to the second consumer is completed based on each consumer's product consumption history information; and If the determination by the procedure is satisfied, the recommended information of the specific product is obtained from the recommendation database, and the specific terminal is identified with respect to the information terminal corresponding to the second consumer identification information specified by the first procedure. And a second procedure for outputting secondary product recommendation information and performing secondary recommendations, and in the second procedure, the consumer identification information included in the identification information group identified by the first procedure is included in the second procedure. Multiple corresponding Based on the consumer behavior related information related to the consumer behavior of each consumer stored in the consumer group database, the consumer determined to have the greatest influence on the consumer behavior with respect to other consumers. Through the first consumer setting procedure for setting as one consumer and setting the corresponding consumer identification information as the first consumer identification information, the specific information is given to the information terminal of the first consumer The storage means for outputting recommended information of products and making primary recommendations, and in the third procedure, the consumer identification information of a plurality of consumers and the product consumption history information of each consumer are associated and stored in a consumption history database The product consumption through a product consumption determination procedure for determining whether the specific product has been consumed based on the product consumption history information corresponding to the first consumer identification information. When the determination by the determination procedure is satisfied , the computer is configured to determine whether or not the information transmission related to the specific product is completed .

In the product recommendation program of the tenth invention of the present application, a first procedure for identifying an identification information group to be processed from among identification information groups stored in the consumer group database, and a processing target identified by the first procedure. A second procedure for outputting recommended information of a specific product acquired from the recommendation database to the first consumer information terminal corresponding to the first consumer identification information included in the identification information group and performing primary recommendation. To run.

  Here, in general, in certain consumer groups such as family and friends, there are many opportunities for the consumers belonging to the group to share time and place, so the rumors and reputations of specific products are e-mailed, telephoned or directly In many cases, information is transmitted by oral communication. When such information is transmitted, since it is reliable information from a familiar presence, the consumer is likely to be interested in the specific product.

In response to this, the tenth invention of the present application makes a primary recommendation for a specific product to the first consumer as described above. Thereby, after waiting for information transmission to be performed from the first consumer who received the recommendation to the second consumer other than the first consumer included in the identification information group to be processed, the information transmission is performed. If the secondary recommendation is made to the second consumer when it can be expected, it is possible to make an effective product recommendation for the second consumer who has expressed interest in the specific product through the transmission of information from the first consumer. It becomes possible. As a result, it is possible to recommend more effective products utilizing the information transmission characteristics in the consumer group.

  ADVANTAGE OF THE INVENTION According to this invention, the recommendation of the more effective goods which utilized the information transfer characteristic in a group can be performed.

It is a system configuration figure showing notionally the whole composition of the goods recommendation system of this embodiment. It is a block diagram showing the function structure of a management server and a portable terminal. It is a figure showing an example of the memory content of a user database. It is a figure showing an example of the memory content of a facility database. It is a figure showing an example of the memory content of a facility utilization database. It is a figure showing an example of the memory content of a group database. It is a figure showing an example of the memory content of an advertisement database. It is a figure showing an example of the memory content of a delivery management database. It is a figure showing an example of the memory content of a consumption action history database. It is a figure showing an example of the memory content of a simultaneous use check database. It is a flowchart showing the control content performed by the control part of a management server. It is a flowchart showing the detailed content of a login process. It is a flowchart showing the detailed content of the process at the time of purchase information notification. It is a flowchart showing the detailed content of an advertisement registration process. It is a flowchart showing the detailed content of a group analysis process. It is a flowchart showing the detailed content of a group database creation process. It is a figure showing an example of a group analysis matrix. It is a figure showing the other example of a group analysis matrix. It is a flowchart showing the detailed content of a simultaneous use check process. It is a flowchart showing the detailed content of a purchase expiration check process. It is a flowchart showing the detailed content of a delivery process. It is a flowchart showing the detailed content of the process at the time of the purchase information notification in the modification which performs secondary delivery collectively with respect to all consumers except a primary delivery object person. It is a figure showing an example of the memory content of the delivery management database in the modification which performs secondary delivery collectively with respect to all the consumers except a primary delivery object person. It is a flowchart showing the detailed content of the process at the time of the purchase information notification in the modification which performs secondary delivery after progress for a fixed period. It is a figure showing an example of the memory content of the delivery management database in the modification which performs secondary delivery after progress for a fixed period. It is a figure showing an example of the memory content of the group database in the modification which sets a 1st delivery target person using goods consumption index value.

  Hereinafter, an embodiment of the present invention will be described with reference to the drawings.

  FIG. 1 is a system configuration diagram conceptually showing the overall configuration of the product recommendation system 1 of the present embodiment.

  In FIG. 1, the product recommendation system 1 relates to a specific product (hereinafter referred to as “specific product”) with a predetermined time difference for each consumer M belonging to a predetermined consumer group composed of a plurality of consumers. It is a system that recommends more effective products by utilizing the information transmission characteristics of consumer groups by distributing advertising information. This product recommendation system 1 has a management server 200 connected to a terminal device 100 installed in a facility F used by a consumer M via a network NW such as the Internet. A display 220, a keyboard 221, and a mouse 222 are connected to the management server 200.

  The facility F is not particularly limited as long as it is a facility that can be used by the consumer M. For example, amusement facilities such as karaoke rooms, game centers, amusement parks, theme parks, taverns, cafes, restaurants, etc. For example, restaurants.

  The terminal device 100 includes a display unit 101 and an operation unit 102. Each consumer M inputs a user ID (consumer identification information) in the terminal device 100 at the start of use of the facility F to perform a login operation, and performs a logout operation at the end of use. In response to the login operation by the consumer M, the terminal device 100 transmits a login request signal to the management server 200 via the network NW, and uses the facility ID that is the identification information of the facility F and the use in which the login operation has been performed. The start time, the user IDs of all consumers M to be used simultaneously, and the use end time when the logout operation is performed are transmitted to the management server 200 via the network NW.

  In the management server 200 that has received these pieces of information, when the received user ID is registered in the user database 212 (see FIG. 2 described later), the user ID of the consumer M and the facility usage history information of the consumer M (Including the facility ID, the use start time, and the use end time) are associated with each other and registered in the facility use database 214 (see FIG. 2 described later) stored in the storage unit 210. On the other hand, if the received user ID is not registered in the user database 212, it is newly registered in the user database 212. Further, in the management server 200, based on the contents of the facility usage database 214, user IDs of a plurality of consumers whose usage times overlap in the same facility F are grouped as one ID group (identification information group). Are registered in the group database 215 (see FIG. 2 described later) stored in the storage unit 210. Details of the grouping process will be described later. In the present embodiment, a group composed of a plurality of consumers corresponding to a plurality of user IDs grouped as the ID group is referred to as a consumer group.

  Note that the above-described login / logout and user ID input operations may not be performed individually by each consumer M, but may be performed by a single representative. The input operation is not performed by the consumer M itself, but may be performed by, for example, a facility administrator or an operator of the management server 200. Further, the above input operation may be performed not using the terminal device 100 installed in the facility F but using a below-described portable terminal 400 or the like possessed by each consumer M.

  The management server 200 is also connected to the base station 300 via the network NW. The advertisement information of the specific product distributed from the server 200 to the consumer M belonging to a predetermined consumer group can be transmitted by wireless communication to the mobile terminal 400 carried by the consumer M via the base station 300. ing.

  As the mobile terminal 400 (information terminal), for example, a mobile phone or the like is used. In addition, an information terminal such as a PDA (Personal Digital Assistant) may be used. The portable terminal 400 includes a display unit 401 such as a liquid crystal display for performing various displays, an operation unit 402 including numeric keys and operation buttons for the consumer M to perform various operation inputs, and wireless communication with the base station 300. And an antenna 410 for transmitting and receiving information through the network.

  The management server 200 is connected to the advertisement distribution company 500 via the network NW. Accordingly, when the management server 200 receives an advertisement registration request signal from the advertisement distribution company 500, the management server 200 acquires advertisement information related to various products distributed together with the request signal, and the advertisement database 216 (see FIG. 2 described later). ) And advertising information related to a predetermined product selected from the registered information is distributed to the consumer M as recommended information of the specific product. The management server 200 is connected to the sales company 600 via the network NW. As a result, the management server 200 purchases the specific product related to the advertisement as the consumer M's purchase information notified from the sales company 600 based on the product information, purchase date and time, etc. It is possible to determine whether or not.

  FIG. 2 is a block diagram illustrating functional configurations of the management server 200 and the mobile terminal 400. In the following drawings, the database is abbreviated as DB as appropriate.

  In FIG. 2, the management server 200 is a network between a control unit 201 that controls the entire management server 200, a storage unit 210 configured with an HDD (Hard Disk Drive), and the like, and the terminal device 100 and the base station 300. A communication control unit 202 that controls information communication performed via the NW, an output control unit 203 that controls output of a video signal to the display 220, and information input via the keyboard 221 and the mouse 222 And an input control unit 204 that performs control.

  The storage unit 210 (storage means) includes a program storage area 211, a user database 212, a facility database 213, a facility use database 214, a group database 215 (consumer group database), and an advertisement database 216 (recommended database). , A distribution management database 217, a consumption behavior history database 218 (consumption history database), and a simultaneous use check database 219. The contents of each database will be described later.

  In the program storage area 211, a consumer group to be processed is identified, advertisement information related to the specific product is distributed to the mobile terminal 400 of the consumer M belonging to the consumer group, and then the advertisement distribution is performed. It is determined whether or not the information transmission related to the specific product from the consumer M to the next consumer M belonging to the consumer group is completed, and if this determination is satisfied, the information is identified to the information terminal 400 of the next consumer M A product recommendation method for distributing advertisement information of a specific product while providing a predetermined time difference to each consumer M belonging to the consumer group by distributing product advertisement information and repeating the same procedure thereafter ( Various programs such as a product recommendation program for causing the control unit 201 (computer) to execute the below-described FIGS. 11 to 16 and FIGS. 19 to 21) are stored.

  The control unit 201 is a so-called microcomputer, and although not shown, the control unit 201 includes a central processing unit such as a CPU, a ROM, a RAM, and the like. Signal processing is performed according to various programs stored in the area 211.

  The portable terminal 400 includes a display unit 401, an operation unit 402, an antenna 410, a wireless communication control unit 403 that controls information communication performed through wireless communication with the base station 300, and the entire portable terminal 400. And a control unit 404 that performs the above control. When receiving the advertisement information of the specific product from the management server 200 via the network NW and the base station 300, the control unit 404 causes the display unit 401 to display the advertisement content.

  FIG. 3 is a diagram illustrating an example of the contents stored in the user database 212. As shown in FIG. 3, in the user database 212, for a plurality of consumers, the user ID of the consumer M and the user name, password, mail address, etc. of each consumer M are registered in association with each other. When a new consumer M not registered in the user database 212 uses the facility F, the personal information and the user ID are associated with each other by inputting the personal information in the terminal device 100. 212 is registered as a new user.

  FIG. 4 is a diagram illustrating an example of the contents stored in the facility database 213. As shown in FIG. 4, in the facility database 213, as the facility IDs of a plurality of facilities F set in advance as management targets of the management server 200 and facility information of each facility F, store names, room names in the facilities, and the like Are associated and registered. A corresponding facility ID is stored in an appropriate storage unit of the terminal device 100 installed in the facility F registered in the facility database 213. Thereby, when the login operation is performed by the consumer M as described above, information including the facility ID, the use start time, and the use end time is managed as the stored facility ID and the facility use history information. It is transmitted to the server 200.

  FIG. 5 is a diagram illustrating an example of the contents stored in the facility use database 214. As shown in FIG. 5, the facility use database 214 is associated with information including a plurality of consumer user IDs, a facility ID as a facility use history information of each consumer M, a use start time, and a use end time. Registered. In the example shown in FIG. 5, three consumers M corresponding to user IDs 1001 to 1003 are simultaneously using the facility F having the facility ID F002 on April 1, 2009, and the user ID is Three consumers M corresponding to 1004 to 1006 are simultaneously using the facility F having the facility ID F005 on April 9, 2009.

  FIG. 6 is a diagram showing an example of the contents stored in the group database 215. As shown in FIG. 6, in the group database 215, as described above, a plurality of user IDs grouped as ID groups based on the contents of the facility use database 214 are identification information of corresponding ID groups. It is associated with the group ID and registered. In the example shown in FIG. 6, three consumers M corresponding to user IDs 1001 to 1003 are grouped into consumer groups whose group ID is G501, and three consumers corresponding to user IDs 1004 to 1006 are consumed. Person M is grouped into a consumer group whose group ID is G502, and three consumers M corresponding to user IDs 1007 to 1009 are grouped into a consumer group whose group ID is G503.

  In the group database 215, for each user ID, the total number of uses, which is the total number of times the consumer M corresponding to the user ID has used the facility F, is registered. It is considered that the greater the total number of uses, the more opportunities for contact with other consumers M. Therefore, the consumer M having the maximum total number of uses in the consumer group is related to the consumer behavior for other consumers M. It is regarded as the person who has the greatest influence and is set as the first distribution target person in the consumer group. Hereinafter, the consumer M set as the distribution target person is referred to as a primary distribution target person M1. The primary distribution target person M1 is switched when the first distribution target person M0 who is the first distribution target person in the consumer group and when the first distribution target person M0 does not purchase the specific product for a certain period after the advertisement distribution. It includes those who are to be distributed after that. The primary delivery target person M1 corresponds to the first consumer described in the claims, and sending advertisement information to the mobile terminal 400 of the primary delivery target person M1 corresponds to primary recommendation. The total number of uses corresponds to the consumption behavior related information related to the consumption behavior of each consumer stored in the consumer group database described in the claims.

  FIG. 7 is a diagram illustrating an example of the contents stored in the advertisement database 216. As shown in FIG. 7, the advertisement database 216 includes classification information of products to be advertised as text information related to various products distributed from the advertisement distribution company 500, text information representing advertisement contents, and desired delivery start date / time information. Etc., the product classification information and the text information representing the advertisement content are registered in association with the corresponding advertisement ID. The advertisement ID is given by the management server 200 when the acquired new advertisement information is registered in the advertisement database 216. The management server 200 distributes the advertisement information associated with the designated advertisement ID from the advertisement information registered in the advertisement database 216 to the consumer M.

  FIG. 8 is a diagram illustrating an example of the contents stored in the distribution management database 217. As shown in FIG. 8, the advertisement ID of the advertisement information to be distributed and the user ID of the consumer M to be distributed are registered in association with the corresponding distribution ID. This distribution ID is given by the management server 200 when a new record is registered in the distribution management database 217. In the distribution management database 217, for the record in which the distribution start date / time is registered, distribution processing is executed as soon as the distribution start date / time is reached, and the corresponding advertisement information is distributed to the corresponding consumer M. On the other hand, the distribution process is not executed for the record in which the distribution start date and time is not registered, and the advertisement information is not distributed. In this way, the management server 200 manages the distribution status based on the distribution management database 217. The “record” in this specification is a unit of data constituting the database. For example, in the distribution management database 217 shown in FIG. 8, one line of data corresponding to one distribution ID is one record. Become. Further, a “field” described later is a unit of data constituting an item in the database. For example, in the distribution management database 217 shown in FIG. The data for the column is one field.

  The previous distribution ID in the distribution management database 217 represents the order of record registration in the distribution management database 217, and the distribution ID corresponding to the record registered immediately before is the field of the previous distribution ID of the record. Registered in Since the record corresponding to the first distribution target person M0 in the consumer group is first registered in the distribution management database 217 in the corresponding consumer group, the previous distribution ID is not registered. Further, the simultaneous use flag in the distribution management database 217 indicates that, in each consumer group, a secondary distribution target person M2 who is a consumer M other than the primary distribution target person M1 purchases a specific product by the primary distribution target person M1. This indicates whether or not the primary delivery target person M1 and the facility F were used at the same time. This simultaneous use flag is set to “None” when a record is newly registered in the distribution management database 217, and then the other consumer M uses the primary distribution target person M1 and the facility F at the same time. Is changed to “Yes”. Similarly to the above, the simultaneous use flag is not registered for the record of the first distribution target person M0.

  The secondary delivery target person M2 corresponds to the second consumer described in the claims, and it is a secondary recommendation that the secondary delivery target person M2 transmit advertising information to the mobile terminal 400 of the secondary delivery target person M2. Equivalent to.

  The distribution flag in the distribution management database 217 indicates whether or not the distribution processing of each record has been executed. “Done” is registered for those that have been executed, and “Not yet” is registered for those that have not been executed. Is done. The purchase flag in the distribution management database 217 indicates whether or not the consumer M has purchased the corresponding specific product, and “purchased (purchase date / time)” when purchased, “ "Not yet" is registered. If the consumer M does not purchase a specific product related to the advertisement even after a certain period (for example, one week) has passed since the advertisement is delivered to the consumer M, “expired” is registered in the purchase flag. The consumer M to be distributed automatically switches from the primary distribution target person M1 to one of the secondary distribution target persons M2. As described above, the consumer M who has become the new primary delivery target person M1 by this switching is included in the first consumers described in the claims. In each consumer group, the number of the primary distribution target persons M1 (the total number of the consumers M who have become “expired” and the consumers M who have newly become the primary distribution target persons M1. Claims (Corresponding to the number of first consumer identification information described in the above) reaches a predetermined number (for example, half of the number of people in the group), “discontinuation” is registered in the distribution flag, and the consumer group performs distribution processing. Not applicable.

  Next, specific contents of the distribution management database 217 shown in FIG. 8 will be described. In this example, distribution IDs “D0007”, “D0008”, “D0009”, distribution IDs “D0010”, “D0011”, “D0012”, distribution IDs “D0013”, “D0014”, “D0015”, and distribution IDs “D0001” “D0002”. "D0003" and the user IDs corresponding to the distribution IDs "D0004", "D0005", and "D0006" are grouped. The group corresponding to the distribution IDs “D0007”, “D0008”, and “D0009” distributed the advertisement information to the primary distribution target person M1 corresponding to the distribution ID “D0007”. This is an example in which no product is purchased. Further, the group corresponding to the distribution IDs “D0010”, “D0011”, and “D0012” distributes the advertisement information to the primary distribution target person M1 corresponding to the distribution ID “D0010”, and the specific product by the primary distribution target person M1. Since there was a simultaneous use between the primary distribution target person M1 corresponding to the distribution ID “D0010” and the secondary distribution target person M2 corresponding to the distribution IDs “D0011” and “D0012”, the distribution ID “ In this example, advertisement information is distributed to the secondary distribution target person M2 corresponding to “D0011”.

  The group corresponding to the distribution IDs “D0013”, “D0014”, and “D0015” distributes the advertisement information to the primary distribution target person M1 corresponding to the distribution ID “D0013”, and the specific product by the primary distribution target person M1. However, there is no simultaneous use between the primary distribution target person M1 corresponding to the distribution ID “D0013” and the secondary distribution target person M2 corresponding to the distribution IDs “D0014” and “D0015”. In this example, advertisement information is not distributed to the distribution target person M2. In addition, the group corresponding to the distribution IDs “D0001”, “D0002”, and “D0003” distributed the advertising information to the primary distribution target person M1 corresponding to the distribution ID “D0001”, but for a certain period (in this example, 1 Week)) Since there was no purchase, the advertisement information is distributed to the new primary distribution target person M1 corresponding to the distribution ID “D0002”. Again, as a result of the absence of purchase for a certain period (in this example, one week) Since the number of primary distribution target persons M1 in the consumer group (two in this example) has reached half of the number (three in this example) of the consumer group, the advertisement distribution to the consumer group has been stopped. It is an example.

  The group corresponding to the distribution IDs “D0004”, “D0005”, and “D0006” distributes the advertisement information to the primary distribution target person M1 corresponding to the distribution ID “D0004”, and the specific product by the primary distribution target person M1. Since there was a simultaneous use between the primary distribution target person M1 corresponding to the distribution ID “D0004” and the secondary distribution target person M2 corresponding to the distribution IDs “D0005” and “D0006”, the distribution ID “ The advertisement information was distributed to the secondary distribution target person M2 corresponding to “D0005”, but there was no purchase for a certain period (in this example, one week), so a new secondary distribution corresponding to the distribution ID “D0006” was made. This is an example in which advertisement information is distributed to the target person M2.

  FIG. 9 is a diagram illustrating an example of the contents stored in the consumption behavior history database 218. As shown in FIG. 9, in the consumption behavior history database 218, for each user ID corresponding to the consumer M, when the consumer M who distributed the advertisement information purchases a specific product related to the advertisement, the sales company 600 The advertisement ID, the distribution date and time of the advertisement information, and the purchase date and time are registered in association with each other based on the purchase information including the product information and purchase date and time information notified from the customer.

  FIG. 10 is a diagram showing an example of the contents stored in the simultaneous use check database 219. The simultaneous use check database 219 determines whether or not the secondary delivery target person M2 uses the primary delivery target person M1 and the facility F at the same time after purchasing the specific product by the primary delivery target person M1 in each consumer group. It is a database for. As shown in FIG. 10, in the simultaneous use check database 219, the distribution ID in the distribution management database 217, the user ID corresponding to the distribution ID registered in the “user 1” field in FIG. The user ID corresponding to the first distribution target person M0 of the consumer group to which the consumer M corresponding to the user ID registered in the “user 2” field belongs is registered in association with each other. The management server 200 compares the two user IDs registered with the user 1 and the user 2 in each record of the simultaneous use check database 219 with the facility use history information of each consumer M registered in the facility use database 214. By doing so, it is determined whether or not the consumers M corresponding to the two user IDs have used the facility F at the same time.

  The contents of the databases described in FIGS. 3 to 10 correspond to each other.

  FIG. 11 is a flowchart showing the control content executed by the control unit 201 of the management server 200. The control unit 201 starts this flowchart when the management server 200 is powered on.

  In step S <b> 10, the control unit 201 determines whether a login request signal is received from the terminal device 100 installed in the facility F via the network NW. When the login request signal is received, the determination is satisfied, and the process proceeds to step S100. The control unit 201 includes the user ID of the consumer M who has logged in and the facility ID as the facility usage history information of the consumer M, A log-in process (refer to FIG. 12 described later for details) is executed to perform a process of storing the use start time and the use end time in association with each other in the facility use database 214. Thereafter, the process proceeds to step S50 described later. On the other hand, if the login request signal has not been received, the determination is not satisfied and the routine goes to Step S20.

  In step S <b> 20, the control unit 201 determines whether or not product information, purchase date and time, etc. are notified from the sales company 600 as purchase information of the consumer M to be managed via the network NW. When the purchase information is notified, the determination is satisfied and the process proceeds to step S200, and the control unit 201 sets “completed (purchase date and time) in the purchase flag of the corresponding record in the distribution management database 217 based on the notified purchase information. ) ”Registration processing or the like (see FIG. 13 to be described later for details). Thereafter, the process proceeds to step S50 described later. On the other hand, if purchase information is not notified, the determination is not satisfied and the routine goes to Step S30.

  In step S30, the control unit 201 determines whether an advertisement registration request signal has been received from the advertisement distribution company 500 via the network NW. When the advertisement registration request signal is received, the determination is satisfied, and the process proceeds to step S300. The control unit 201 classifies the advertisement as the advertisement information related to various products distributed from the advertisement distribution company 500, and the advertisement content. Advertising registration processing (refer to FIG. 14 described later for details) is performed. Thereafter, the process proceeds to step S50 described later. On the other hand, if the advertisement registration request signal has not been received, the determination is not satisfied and the routine goes to Step S40.

  In step S40, the control unit 201 determines whether it is time to update an ID group obtained by grouping a plurality of user IDs. The group update timing is set in advance, for example, once every week, and is stored in an appropriate storage area of the storage unit 210. If it is the group update timing, the determination is satisfied, and the process proceeds to step S400. In step S400 and step S500, the control unit 201 uses the usage time in the same facility F based on the storage contents of the facility usage database 214. Group analysis processing (refer to FIG. 15 to be described later in detail) and group database creation processing (detailed contents are described later) for grouping user IDs of a plurality of consumers with overlapping IDs as one ID group and registering them in the group database 215 For details, refer to FIG. Thereafter, the process proceeds to step S50 described later. On the other hand, if it is not the group update timing, the determination is not satisfied and the routine goes to Step S600.

  In step S600, the control unit 201 compares the two user IDs registered in each record of the simultaneous use check database 219 with the facility use history information of each consumer M registered in the facility use database 214. The simultaneous use check process (refer FIG. 19 mentioned later for the detailed content) which performs the process etc. which determine whether the consumers M corresponding to two user IDs used the facility F simultaneously is performed.

  In step S700, the control unit 201 performs processing for determining whether or not the consumer M has purchased a specific product related to the advertisement within a certain period of time such as one week after the advertisement is delivered to the consumer M, In a consumer group, a purchase expiration check process for performing a process of determining whether or not a consumer M who has not purchased a specific product within a certain period has reached a predetermined number such as half of the number of people in the group (details) (See FIG. 20 to be described later).

  In step S800, the control unit 201 performs processing for distributing the corresponding advertisement information to the corresponding consumer M as soon as the distribution start date and time is reached for the record in which the distribution start date and time is registered in the distribution management database 217. Distribution processing (refer to FIG. 21 described later for details) is executed.

  In step S <b> 50, the control unit 201 determines whether or not an end command for ending the process has been input by the operator of the management server 200. If the end command has not been input, the determination is not satisfied and the routine returns to the previous step S10, and the above-described processing is repeated again. On the other hand, if an end command is input, the determination is satisfied and the process of the flowchart ends.

  FIG. 12 is a flowchart showing the detailed contents of the login process in step S100.

  In step S110, the control unit 201 receives information including the facility ID, the use start time, and the use end time as the user ID and facility use history information of each consumer M received from the terminal device 100 installed in the facility F. get.

  In step S120, the control unit 201 determines whether or not the user ID acquired in step S110 is registered in the user database 212. If registered, the determination is satisfied, and the routine goes to Step S140 described later. On the other hand, if it is not registered, the determination is not satisfied and the routine goes to Step S130.

  In step S130, the control unit 201 uses the user ID acquired in step S110, which is the user ID of a new consumer M that is not registered in the user database 212, as the user name, password, The user database 212 is registered as a new user in association with the e-mail address or the like.

  In step S140, the control unit 201 associates and registers the user ID of each consumer M acquired in step S110 and the facility usage history information. The login process is thus completed.

  FIG. 13 is a flowchart showing the detailed contents of the purchase information notification process in step S200.

  In step S <b> 210, the control unit 201 accesses the advertisement database 216, acquires the advertisement ID related to the product purchased by the consumer based on the purchase information notified from the sales company 600, and also purchases the consumer M who is the purchaser. User ID and purchase date and time are acquired.

  In step S220, the control unit 201 accesses the consumption behavior history database 218, and registers the acquired purchase date and time in the purchase date and time fields of the record corresponding to the user ID and advertisement ID acquired in step S210.

  In step S230, the control unit 201 accesses the distribution management database 217, and records in which the user ID and advertisement ID match those acquired in step S210 (hereinafter referred to as “record A” in the description of this flowchart). To extract.

  In step S240, the control unit 201 registers “done (purchase date)” in the purchase flag field of the record A extracted in step S230.

  In step S250, the control unit 201 determines whether or not the consumer M corresponding to the record A extracted in step S230 is the first distribution target person M0, or the registration order represented by the previous distribution ID is late. If the records are sequentially confirmed from the first to the next, whether or not there is any record in which the purchase flag is “done” (in other words, the consumption to which the consumer M belongs) The first purchaser in the user group). Hereinafter, moving the confirmation target to the next record in the order based on the previous distribution ID is referred to as “transition”. If it is the first distribution target person M0, or if there is no record whose purchase flag is “completed” among the records transitioned by the previous distribution ID, the determination is satisfied and the routine goes to Step S260.

  In step S260, the control unit 201 accesses the simultaneous use check database 219, and transitions to the record A extracted in step S230 by the previous distribution ID (hereinafter referred to as “record B” in the description of this flowchart). ), The user ID acquired in step S210, which is the user ID of the product purchaser, and the distribution ID corresponding to the record B are registered in association with each other. Thus, the purchase information notification process ends.

  Note that the record B transitioned to the record A is not only the record whose previous distribution ID matches the distribution ID of the record A but also the distribution ID of the record A when the record is transitioned multiple times by the distribution ID. Includes matching records. For example, in the distribution management database shown in FIG. 8, when the record corresponding to the distribution ID “D0013” is extracted in step S230, the consumer M corresponding to the record is the first purchaser. Judgment is satisfied. In step S260, a record corresponding to the distribution ID “D0014” in which “D0013” is registered in the previous distribution ID field, and a distribution ID “D0014” in which the “D0014” is registered in the previous distribution ID field. The record corresponding to “D0015” is the record B that is transitioned to the record A extracted in step S230. Therefore, as shown in the middle part of FIG. 10, in the simultaneous use check database 219, the user ID “1008” corresponding to the record of the distribution ID “D0014” and the distribution ID that is the user ID of the product purchaser are “ A user ID “1007” corresponding to “D0013” and a distribution ID “D0014” corresponding to the transitioned record are registered in association with each other. In addition, the user ID “1009” corresponding to the record of the distribution ID “D0015”, the user ID “1007” of the product purchaser, and the distribution ID “D0015” corresponding to the transitioned record are associated and registered. Is done.

  On the other hand, in step S250, if there is a record that is not the first distribution target person M0 and the purchase flag is “completed” among the records that are transitioned by the previous distribution ID, the determination is not satisfied. Then, the process proceeds to step S270.

  In step S270, the control unit 201 determines whether “Yes” is registered in the field of the simultaneous use flag of the record B in which the record A extracted in step S230 is set as the previous delivery ID. If “None” is registered in the simultaneous use flag, the determination is not satisfied and the purchase information notification process is terminated. On the other hand, if “Yes” is registered in the simultaneous use flag, the determination is satisfied, and the routine goes to Step S280.

  In step S280, the control unit 201 registers the current time as the delivery start date and time of the record B. Thus, the purchase information notification process ends.

  FIG. 14 is a flowchart showing the detailed contents of the advertisement registration process in step S300.

  In step S <b> 305, the control unit 201 acquires, as advertisement information related to various products distributed from the advertisement distribution company 500, a classification of products to be advertised, text information indicating advertisement contents, a distribution request start date and time, and the like.

  In step S310, the control unit 201 accesses the advertisement database 216 and registers the advertisement information acquired in step S305 in association with the newly provided advertisement ID and the text information indicating the classification of the advertisement product and the advertisement content. To do.

  In step S315, the control unit 201 accesses the group database 215, selects one unprocessed group ID, and extracts all user IDs belonging to the ID group corresponding to the group ID.

  In step S320, the control unit 201 selects the user ID having the largest total number of use among the unprocessed user IDs in the user ID extracted in step S315.

  In step S325, the control unit 201 determines whether there are a plurality of user IDs selected in step S320. If the user ID having the largest total usage is singular, the determination is not satisfied and the routine goes to Step S335 described later. On the other hand, if there are a plurality of user IDs with the largest total usage, the determination is satisfied, and the routine goes to Step S330, where a user ID is randomly selected from the plurality of user IDs.

  In step S335, the control unit 201 accesses the distribution management database 217, and registers the advertisement ID provided in step 310 and the user ID selected in step S320 or S330 in association with the newly provided distribution ID. To do. As a result, a record corresponding to the new distribution ID is newly created in the distribution management database 217.

  In step S340, the control unit 201 initializes the fields of the previous distribution ID, simultaneous use flag, distribution start date and time, distribution flag, and purchase flag of the record newly provided in step S335.

  In step S345, the control unit 201 determines whether or not the consumer M corresponding to the user ID selected in step S320 or step S330 is the first distribution target person M0. If it is the first distribution target person M0, the determination is satisfied and the routine goes to Step S350.

  In step S350, the control unit 201 accesses the delivery management database 217, and registers the desired delivery start date and time acquired in step S305 in the delivery start date and time field of the record newly provided in step S335. Then, the process proceeds to step S365 described later.

  On the other hand, if it is determined in step S345 that the person is not the first distribution target person M0, the determination is not satisfied, and the routine goes to step S355. In step S355, the control unit 201 accesses the distribution management database 217, and registers the distribution ID registered immediately before in the field of the previous distribution ID of the record newly provided in step S335.

  In step S360, the control unit 201 accesses the distribution management database 217 and registers “None” in the field of the simultaneous use flag of the record newly provided in step S335.

  In step S365, the control unit 201 determines whether or not the processing in steps S320 to S360 has been executed for all user IDs belonging to the ID group selected in step S315. If the processes for all user IDs have not been completed, the determination is not satisfied and the process returns to the previous step S320, the user ID having the next largest total usage is selected, and the processes of steps S320 to S360 are executed again. . On the other hand, if the processing for all user IDs has been completed, the determination is satisfied, and the routine goes to Step S370.

  In step S370, the control unit 201 accesses the group database 215 and determines whether or not the processing in steps S315 to S365 has been executed for all group IDs registered in the group database 215. If the processing for all the group IDs has not been completed, the determination is not satisfied and the routine returns to the previous step S315, the next group ID is selected, and the processing from step S315 to step S365 is executed again. On the other hand, when the process for all group IDs is completed, the determination is satisfied and the advertisement registration process is terminated.

  FIG. 15 is a flowchart showing the detailed contents of the group analysis processing in step S400.

  In step S410, the control unit 201 initializes a group analysis matrix. The group analysis matrix is a table for extracting a plurality of consumers who use the same facility F at the same time and calculating the number of simultaneous uses for each consumer M (see FIGS. 17 and 18 to be described later). ).

  In step S420, the control unit 201 accesses the facility use database 214, and sorts and arranges the registered contents of the facility use database for each user ID.

  In step S430, the control unit 201 selects one unprocessed user ID from the user IDs arranged in step S420.

  In step S440, the control unit 201 selects one unprocessed facility use history information from the facility ID, use start time, and use end time as the facility use history information corresponding to the user ID selected in step S430. To do.

  In step S450, the control unit 201 uses the facility use history information in which the facility ID, the use start time, and the use end time coincide with the facility use history information selected in step S440 from all the registered contents of the facility use database 214. To extract.

  In step S460, the control unit 201 determines whether there is one or more facility usage history information extracted in step S450. If the number of extracted cases is 0, the determination is not satisfied and the routine goes to Step S480 described later. On the other hand, if the number of extracted cases is one or more, the determination is satisfied, and the routine goes to Step S470.

  In step S470, the control unit 201 compares each user ID column (matrix column) extracted in step S450 with respect to the user ID column (corresponding to a matrix row) selected in step S430 in the group analysis matrix. 1) is added to the value.

  In step S480, the control unit 201 determines whether or not the processing in steps S440 to S470 has been executed for all facility usage history information corresponding to the user ID selected in step S430. If the process has not ended, the determination is not satisfied and the process returns to the previous step S440, the next facility usage history information is selected, and the processes of steps S440 to S470 are executed again. On the other hand, if the process has been completed, the determination is satisfied, and the routine goes to Step S490.

  In step S490, the control unit 201 determines whether or not the processes in steps S430 to S480 have been executed for all user IDs registered in the facility use database 214. If the process has not ended, the determination is not satisfied and the process returns to the previous step S430, the next user ID is selected, and the processes of steps S430 to S480 are executed again. On the other hand, if the process is finished, the determination is satisfied and the group analysis process is finished.

  FIG. 16 is a flowchart showing the detailed contents of the group database creation processing in step S500.

  In step S510, the control unit 201 selects one unprocessed user ID (corresponding to a matrix row) in the group analysis matrix.

  In step S520, the control unit 201 creates a temporary ID group with the user ID selected in step S510 and the user ID having the number of times of simultaneous use of the same facility F as the user ID being 1 or more.

  In step S530, the control unit 201 determines whether or not there is simultaneous use with all the consumers M among the consumers M corresponding to the user IDs belonging to the temporary ID group created in step S520. If there is simultaneous use with all consumers M, the determination is satisfied and the routine goes to Step S550 described later. In this case, the temporary ID group created in step S520 is set as a formal ID group. On the other hand, if there is no simultaneous use with all consumers M, the determination is not satisfied and the routine goes to Step S540.

  In step S540, the control unit 201 divides the temporary ID group created in step S520 into a range in which the consumers M can use simultaneously, and sets the divided group as a formal ID group.

  In step S550, the control unit 201 accesses the group database 215, and determines whether an ID group having the same user ID as the ID group created in step S520 or step S540 is already registered. If already registered, the determination is satisfied, and the routine goes to Step S580 described later. On the other hand, if it is not registered, the determination is not satisfied and the routine goes to Step S560.

  In step S560, the control unit 201 accesses the group database 215 and registers a plurality of user IDs belonging to the group in association with newly provided group IDs for the ID group created in step S520 or step S540. When a plurality of ID groups are created in step S520 or step S540, registration is performed for the plurality of groups at the same time.

  In step S570, the control unit 201 accesses the group database 215, and adds the sum (row) of the values in each column for each user ID (corresponding to a matrix row) of the group analysis matrix in the field of the total usage of each user ID. (Sum of).

  In step S580, the control unit 201 determines whether or not the processing in steps S510 to S570 has been executed for all user IDs included in the group analysis matrix. If the process has not been completed for all user IDs, the determination is not satisfied and the process returns to the previous step S510, the next user ID is selected, and the processes of steps S510 to S570 are executed again. On the other hand, when the process is completed for all user IDs, the determination is satisfied and the group database creation process is terminated.

  FIG. 17 is a diagram illustrating an example of the group analysis matrix. The group analysis matrix shown in FIG. 17 corresponds to the contents of each database shown in FIGS. As shown in FIG. 17, in the group analysis matrix, for each user ID (corresponding to a matrix row), the number of times the same facility F is used simultaneously is registered in each user ID column (corresponding to a matrix column). Has been. For example, in the example illustrated in FIG. 17, the number of times that the consumer M corresponding to the user ID “1001” uses the same facility F as the consumer M corresponding to the user IDs “1002” and “1003” is one or more. For this reason, the user IDs “1001”, “1002”, and “1003” are grouped as temporary ID groups in step S520. In addition, since there is simultaneous use with all the consumers M among the consumers M corresponding to the user IDs “1001”, “1002”, and “1003”, the determination in step S530 is satisfied, and the user ID “1001” is satisfied. , “1002” and “1003” are grouped as formal ID groups. The same applies to the user IDs “1004”, “1005” and “1006” and the user IDs “1007”, “1008” and “1009”.

  Thereafter, in step S560, as shown in FIG. 6 described above, the ID groups to which the user IDs “1001”, “1002”, and “1003” belong are group ID “G501”, the user IDs “1004”, and “1005”. ”And“ 1006 ”belong to the ID group to which the group IDs“ G502 ”,“ 1007 ”,“ 1008 ”, and“ 1009 ”belong, the group ID“ G503 ”is assigned and registered in the group database 215. . In step S570, as shown in FIG. 6, the sum of the values in each column (the sum of the rows) for each user ID (corresponding to a row in the matrix) of the group analysis matrix is stored in the field of the total number of user IDs used. be registered.

  FIG. 18 is a diagram illustrating another example of the group analysis matrix. Note that the group analysis matrix shown in FIG. 18 does not correspond to the contents of the databases shown in FIGS. In the example illustrated in FIG. 18, for example, the consumer M corresponding to the user ID “2002” is the same as the consumer M corresponding to the user IDs “2001”, “2003”, “2004”, “2005”, and “2006”. Since the number of times of simultaneous use of the facility F is one or more, these user IDs are grouped as temporary ID groups in the above step S520, but consumers M corresponding to the user IDs “2001” and “2004” Since there is no simultaneous use, the determination in step S530 is not satisfied. Therefore, in the above step S540, there is a range where the consumers M can use simultaneously, in this case, an ID group composed of user IDs “2001”, “2002”, and “2003”, and “2002”, “2004”, It is divided into ID groups composed of “2005” and “2006”.

  FIG. 19 is a flowchart showing the detailed contents of the simultaneous use check process in step S600.

  In step S610, the control unit 201 accesses the facility use database 214 and extracts a user ID that is currently using the facility F based on the registered use start time.

  In step S620, the control unit 201 accesses the simultaneous use check database 219 and selects one unprocessed record (hereinafter referred to as “record C” in the description of this flowchart).

  In step S630, the control unit 201 includes the user IDs registered in the user 1 and user 2 fields of the record C of the simultaneous use check database 219 extracted in step S620 in the user ID extracted in step S610. It is determined whether or not both are included. If neither user ID is included, the determination is not satisfied and the routine goes to Step S680 described later. On the other hand, if both user IDs are included, the determination is satisfied, and the routine goes to Step S640.

  In step S640, the control unit 201 accesses the distribution management database 217, and extracts a record having the same distribution ID as the distribution ID of the record C (hereinafter referred to as “record D” in the description of this flowchart). “Yes” is registered in the field of the simultaneous use flag of the record D.

  In step S650, the control unit 201 accesses the simultaneous use check database 219 and deletes the record C.

  In step S660, the control unit 201 accesses the distribution management database 217, and records a record corresponding to the previous distribution ID of the record D extracted in step S640 (hereinafter referred to as “record E” in the description of this flowchart). It is determined whether “Done” or “Canceled” is registered in the field of the purchase flag. If “completed” or “censored” is not registered in the purchase flag, the determination is not satisfied and the routine goes to Step S680 described later. On the other hand, if “done” or “censored” is registered in the purchase flag, the determination is satisfied, and the routine goes to Step S670.

  In step S670, the control unit 201 registers the use end time registered in the facility use database 214 in the delivery start date / time field of the record D extracted in step S640.

  In step S680, the control unit 201 determines whether or not the processing in steps S620 to S670 has been executed for all the records included in the simultaneous use check database 219. If the processing has not been completed for all the records, the determination is not satisfied and the processing returns to the previous step S620, the next record is selected, and the processing of the above steps S630 to S670 is executed again. On the other hand, when the process is completed for all records, the determination is satisfied and the simultaneous use check process is terminated.

  FIG. 20 is a flowchart showing the detailed contents of the purchase expiration check process in step S700.

  In step S705, the control unit 201 accesses the distribution management database 217, and extracts a record in which “Done” is registered in the distribution flag and “Not” is registered in the purchase flag.

  In step S710, the control unit 201 selects one unprocessed record (hereinafter referred to as “record F” in the description of this flowchart) from the records extracted in step S705.

  In step S715, the control unit 201 determines whether or not a predetermined period such as one week, which is determined in advance from the distribution start date and time of the record F selected in step S710, has elapsed. If a certain period has not elapsed since the delivery start date and time, the determination is not satisfied and the routine goes to Step S775 described later. On the other hand, if a certain period has elapsed from the delivery start date and time, the determination is satisfied, and the routine goes to Step S720.

  In step S720, the control unit 201 registers “expired” in the purchase flag field of the record F selected in step S710.

  In step S725, the control unit 201 determines whether or not the consumer M corresponding to the distribution user ID of the record F selected in step S710 is the first distribution target person M0, or a record that is transitioned by the previous distribution ID. Whether or not there is a record whose purchase flag is “done” (in other words, whether or not there is a consumer M who has purchased a specific product in the consumer group to which the consumer M belongs). To do. If it is not the first distribution target person M0, or if there is a record whose purchase flag is “completed” among the records transitioned by the previous distribution ID, the determination is not satisfied, and the routine goes to Step S730.

  In step S730, the control unit 201 extracts a record (hereinafter referred to as “record G” in the description of this flowchart) in which the distribution ID of the record F selected in step S710 is registered in the previous distribution ID field. To do. As a result, the record G corresponding to the person who has the greatest influence on the consumption behavior for the other consumer M next to the first distribution target person M0 corresponding to the record F is extracted.

  In step S735, the control unit 201 determines whether “Yes” is registered in the field of the simultaneous use flag of the record G extracted in step S730. If “None” is registered in the simultaneous use flag, the determination is not satisfied, and the routine goes to Step S775 described later. On the other hand, if “Yes” is registered in the simultaneous use flag, the determination is satisfied, and the routine goes to Step S740.

  In step S740, the control unit 201 registers the current time as the distribution start date and time of the record G extracted in step S730. As a result, the distribution target of the advertisement information is switched from the consumer M corresponding to the record F to the consumer M corresponding to the record G, and the consumer M corresponding to the record G becomes a new primary distribution target person M. . Thereafter, the process proceeds to step S775 described later.

  On the other hand, in the above step S725, if the record is the first distribution target person M0 or there is no record whose purchase flag is “completed” among the records transitioned by the previous distribution ID, the determination is satisfied. Then, the process proceeds to step S745.

  In step S745, the control unit 201 calculates the number of distribution transitions before the distribution ID of the record F selected in step S710. Note that the number of distribution transitions before the distribution ID of the record F refers to the number of records from the record F in the distribution management database 217 to the record corresponding to the first distribution target person M0 belonging to the same group as the consumer M corresponding to the record F. It is the number of records.

  In step S750, the control unit 201 calculates the number of distribution transitions after the distribution ID of the record F selected in step S710. The number of distribution transitions after the distribution ID of the record F is a record from the record F in the distribution management database 217 to the record corresponding to the last consumer M belonging to the same group as the consumer M corresponding to the record F. Is a number.

  In step S755, the control unit 201 determines whether or not the number of distribution transitions calculated in step S750 is larger than the number of distribution transitions calculated in step S745. If the number of subsequent distribution transitions is greater than the number of previous distribution transitions, the determination is satisfied and the routine goes to Step S760.

  In step S760, as in step S730, the control unit 201 extracts the record G in which the distribution ID of the record F selected in step S710 is registered in the previous distribution ID field.

  In step S765, the control unit 201 registers the current time as the distribution start date and time of the record G extracted in step S760. Thereafter, the process proceeds to step S775 described later.

  On the other hand, if the number of subsequent distribution transitions is equal to or less than the number of previous distribution transitions in step S755, the determination is not satisfied and the process moves to step S770. In this case, the number of primary delivery target persons M1 has reached half of the number of consumer groups. In step S770, the control unit 201 registers “canceled” in the field of the distribution flag for all records corresponding to the distribution ID located behind the distribution ID of the record F selected in step S710. As a result, the subsequent distribution process for the consumer group to which the consumer M corresponding to the record F belongs is stopped.

  In step S775, the control unit 201 determines whether or not the processing in steps S710 to S770 has been executed for all the records extracted in step S705. If the processing has not been completed for all the records, the determination is not satisfied and the processing returns to the previous step S710, the next record is selected, and the processing of the above steps S715 to S770 is executed again. On the other hand, when the process is completed for all records, the determination is satisfied and the purchase expiration check process is terminated.

  A specific operation by the above control will be described using the example of the distribution management database shown in FIG. For example, if the record corresponding to the distribution ID “D0002” in the distribution management database shown in FIG. 8 is the record F selected in step S710 and “expired” registered in the purchase flag in step S720, the record F Is not a record corresponding to the first distribution target person M0, and the purchase flag of the record corresponding to the distribution ID “D0001” transitioned by the previous distribution ID is “expired” and not “done”. The determination in S725 is satisfied. Therefore, in step S745, the number of distribution transitions before the distribution ID of record F (in this example, one of the distribution IDs “D0001”) is calculated, and in step S750, the number of distribution transitions after the distribution ID of record F (in this example) Then, one of the distribution IDs “D0003”) is calculated, and it is determined in step S755 whether or not the number of subsequent distribution transitions is greater than the number of previous distribution transitions. In this example, since both are 1 each other, the determination in step S755 is not satisfied, and “discontinuation” is registered in the distribution flag field of the record corresponding to the distribution ID “D0003” on the rear side of the record F in step S770. . As a result, the distribution management database has the contents shown in FIG.

  Further, for example, when the record corresponding to the distribution ID “D0005” in the distribution management database shown in FIG. 8 is the record F, the record F is not a record corresponding to the first distribution target person M0, but the previous distribution ID Since the purchase flag of the record corresponding to the distribution ID “D0004” transitioned by is “completed”, the determination in step S725 is not satisfied. Therefore, in step S730, a record in which the distribution ID “D0005” of the record F is registered as the previous distribution ID (in this example, a record corresponding to the distribution ID “D0006”) is extracted as a record G. Since the use flag is “present”, the determination in step S735 is satisfied. In step S740, the current time (April 16, 2009, 20:00 in the example shown in FIG. 8) is registered in the distribution start date and time of the record G corresponding to the distribution ID “D0006”.

  FIG. 21 is a flowchart showing the detailed contents of the distribution process in step S800.

  In step S810, the control unit 201 acquires the current time from clock means (not shown).

  In step S820, the control unit 201 accesses the distribution management database 217, and extracts a record in which the distribution start date and time is registered and “not yet” is registered in the distribution flag.

  In step S830, the control unit 201 selects one unprocessed record from the records extracted in step S820.

  In step S840, the control unit 201 compares the current time acquired in step S810 with the distribution start date and time of the record selected in step S830, and determines whether or not the current time has reached the distribution start date and time. . If the current time has not reached the distribution start date and time, the determination is not satisfied, and the routine goes to Step S870 described later. On the other hand, if the current time has reached the distribution start date and time, the determination is satisfied, and the routine goes to Step S850.

  In step S850, the control unit 201 distributes the advertisement information corresponding to the advertisement ID to the consumer M corresponding to the distribution user ID of the record selected in step S830.

  In step S860, the control unit 201 registers “Done” in the field of the distribution flag of the record selected in step S830.

  In step S870, the control unit 201 determines whether or not the processing in steps S830 to S860 has been executed for all the records extracted in step S820. If the processing has not been completed for all the records, the determination is not satisfied and the routine returns to the previous step S830, the next record is selected, and the processing from step S840 to step S860 is executed again. On the other hand, when the process is completed for all records, the determination is satisfied and the distribution process is terminated.

  In the flowchart described above, step S315 shown in FIG. 14 corresponds to the first procedure described in the claims, and steps S320 to S365 shown in FIG. 14 and step S800 shown in FIG. Step S20 shown in FIG. 11, step S200 shown in FIG. 13, and step S600 shown in FIG. 19 correspond to the third procedure, and steps S320 to S365 shown in FIG. Step S800 shown in FIG. 4 corresponds to the fourth procedure.

  Further, step S400 shown in FIG. 15 and step S500 shown in FIG. 16 correspond to the ninth procedure, and steps S320 to S330 shown in FIG. 14 correspond to the first consumer setting procedure, and are shown in FIG. Step S20 and step S200 shown in FIG. 13 correspond to a commodity consumption determination procedure. Further, Steps S610 to S630 shown in FIG. 19 correspond to the duplicate use determination procedure. Further, steps S705 to S725 and S745 to S765 shown in FIG. 20 correspond to the fifth procedure, and steps S745 to S755 and S770 correspond to the sixth procedure.

  In the product recommendation system 1 according to the embodiment described above, at least one ID group including user IDs of a plurality of consumers is registered in the group database 215 of the storage unit 210 of the management server 200 in association with the group ID. ing. In step S315, the control unit 201 of the management server 200 identifies a processing target ID group from among the ID groups stored in the group database 215. In step S320 or step S330, the identified processing target ID group. One user ID included in is selected. In step S335 and step S350, a record corresponding to the user ID is provided in the distribution management database 217, and by registering the distribution start date and time, in step S800, the primary distribution target person M1 corresponding to the one user ID is registered. The advertisement information of the specific product acquired from the advertisement database 216 is distributed to the mobile terminal 400.

  Thereafter, in step S20, step S200, and step S600, the control unit 201 performs secondary distribution from the primary distribution target person M1 to a consumer M other than the primary distribution target person M1 included in the ID group to be processed. It is determined whether or not the information transmission related to the specific product to the target person M2 is completed. Specifically, in step S20 and step S200, it is determined that the primary distribution target person M1 has purchased the specific product, and in steps S610 to S630, the primary distribution target person M1 is the same as the secondary distribution target person M2. When it is determined that the facility F is used at the same time, it is considered that the information transmission related to the specific product is completed. Thereby, the control unit 201 provides the record corresponding to the user ID of the secondary delivery target person M2 who uses the same facility F as the primary delivery target person M1 provided in Step S335, Step S355, and Step S360. By registering the use end time at the time of simultaneous use of the facility F in step S670 as the delivery start date and time, the specific product acquired from the advertisement database 216 to the mobile terminal 400 of the secondary delivery target person M2 in step S800. Deliver advertising information. Thereafter, by executing the same process, each time another secondary delivery target person M2 in the same consumer group uses the same facility F as the first delivery target person M0, the other secondary delivery is performed. The advertisement information of the specific product is distributed one by one with a time difference to the portable terminal 400 of the target person M2.

  Here, in general, in a certain consumer group such as family and friends, there are many opportunities for the consumers M belonging to the group to share time and place. Information is often transmitted by direct oral communication. When such information transmission is performed, since the information is reliable from familiar existence, the consumer M is highly likely to be interested in the specific product.

  In the present embodiment, in response to this, after the advertisement information of the specific product is distributed to the primary distribution target person M1 as described above, the specific product from the primary distribution target person M1 to the secondary distribution target person M2 belonging to the same group. Waiting for the completion of the information transmission related to the above, the advertising information is distributed to the secondary distribution target person M2. This makes it possible to recommend a product to the secondary delivery target person M2 who has shown interest in the specific product through information transmission from the primary delivery target person M1. As a result, it is possible to recommend more effective products utilizing the information transmission characteristics in the consumer group.

  Further, particularly in the present embodiment, the control unit 201 overlaps the use time in the same facility F based on the facility use history information of each consumer M stored in the facility use database 214 in step S400 and step S500. The consumer IDs of a plurality of consumers are grouped as one ID group and registered in the group database 215 in advance. Then, in step S315, the control unit 201 specifies the ID group to be processed from the ID groups registered in the group database 215. In this way, by grouping a plurality of consumers having the same usage time of the same facility F as the same consumer group, the consumers M belonging to the group may use the facility F again again. Since it is high, it is possible to increase the possibility that information related to a specific product is transmitted within the consumer group. In addition, since a plurality of consumers having the same usage time of the same facility F often have the same or similar taste and consumption tendency, the secondary distribution target in which information related to the specific product is transmitted from the primary distribution target person M1. The possibility that the person M2 shows interest in the specific product can be increased.

  Further, in step S320 to step S330, the control unit 201 determines that the influence on the consumption behavior with respect to the other consumer M among the consumers M belonging to the consumer group is considered to be the largest. The person who used the largest number of simultaneous use of the consumer M and the facility F is set as the first distribution target person M0, and the advertisement information of the specific product is distributed to the mobile terminal 400 of the first distribution target person M0. As a result, it is possible to increase the possibility that the secondary delivery target person M2 to whom information has been transmitted from the first delivery target person M0 having a large influence will be interested in the specific product, and to recommend more effective products. It can be carried out.

  In addition, at least in steps S20 and S200, the control unit 201 determines that the information transmission related to the specific product is completed when it is determined that the primary distribution target person M1 has consumed the specific product. Thereby, it is not reliable information such as mere rumors before the product purchase from the primary delivery target person M1 to the secondary delivery target person M2, but high reliability such as reputation based on actual use experience after the product purchase. Waiting for the information to be transmitted, the advertising information can be distributed to the secondary distribution target person M2. As a result, it is possible to increase the possibility that the secondary delivery target person M2 will be interested in the specific product, and to make a more effective product recommendation.

  Further, in this embodiment, in particular, the control unit 201 has the greatest influence on consumption behavior for those who are determined to have the highest frequency of simultaneous use with other consumers M in the facility F in steps S320 to S330. Set as the large first distribution target person M0. As a result, it is expected that the first distribution target person M0 will continue to have many opportunities for contact with the second distribution target person M2 of the same group in the future, so the first distribution target person M0 changes to the secondary distribution target person M2. On the other hand, it is possible to increase the possibility that information related to a specific product is transmitted.

  In the present embodiment, in particular, the control unit 201 determines that the primary delivery target person M1 has consumed the specific product in Step S20 and Step S200, and in Steps S610 to S630, the primary delivery target person M1 and the secondary delivery target person M1. When it is determined that the usage time in the facility F of the distribution target person M2 is duplicated, it is determined that the information transmission related to the specific product is completed. In this way, by determining both the presence / absence of consumption of the specific product by the primary delivery target person M1 and the presence / absence of usage time overlap in the facility F of the primary delivery target person M1 and the secondary delivery target person M2, It is possible to more effectively determine whether or not the information transmission from the primary delivery target person M1 to the secondary delivery target person M2 has been completed, and to recommend more effective products.

  In the present embodiment, in particular, the control unit 201 performs the primary distribution target person within a predetermined period after the advertisement information is distributed to the primary distribution target person M1 in steps S705 to S725 and S745 to S765. When the purchase of the specific product related to the advertisement by M1 is not performed, one consumer M among the secondary distribution target persons M2 is set as a new primary distribution target person M1, and the new primary distribution is performed in step S800. The advertisement information is distributed to the distribution target person M1. As a result of repeating the delivery of the advertising information to the new primary delivery target person M1 in this way, the number of primary delivery target persons M1 included in the consumer group to be processed is a predetermined number (in the above embodiment, the number of consumer groups). The consumer group to be processed is excluded from the processing target. As a result, when a certain number of consumers M belonging to the consumer group do not consume the product within a predetermined period after the advertisement delivery, the delivery of the advertisement information to the consumer group is stopped, and the product recommendation effect It is possible to avoid useless processing by outputting recommended information to a group that cannot be expected.

  The present invention is not limited to the above-described embodiment, and various modifications can be made without departing from the spirit and technical idea of the present invention. Hereinafter, such modifications will be described in order.

(1) When performing secondary delivery collectively to all consumers M except the primary delivery target person M1 In the above embodiment, after the advertisement delivery to the primary delivery target person M1, information from the primary delivery target person M1 When it is determined that the transmission has been completed, the secondary delivery target person M2 is set one by one to distribute the advertisement information. However, the present invention is not limited to this, and all consumers M except the primary delivery target person M1 The advertisements may be delivered collectively to the secondary delivery target person M2.

  FIG. 22 is a flowchart showing the detailed contents of the purchase information notification process in step S200A executed by the control unit 201 in the present modification, and corresponds to FIG. 13 described above.

  In the flowchart shown in FIG. 22, the difference from FIG. 13 described above is that step S270 and step S280 are omitted. That is, in step S250 of this modification, the control unit 201 determines that the consumer M corresponding to the record A extracted in step S230 is not the first distribution target person M0 and is a record that is transitioned by the previous distribution ID. If there is a record in which the purchase flag is “done”, the determination is not satisfied and the purchase information notification process is terminated. By doing in this way, after that, the use end time of the facility F is registered as the delivery start date and time for all the secondary delivery target persons M2 who have used the primary delivery target person M1 and the facility F at the same time (see step S670). Advertisement information is delivered to the secondary delivery target person M2 in a lump. The contents of control other than those described above are the same as in the previous embodiment.

  FIG. 23 is a diagram illustrating an example of the storage contents of the distribution management database 217 in the present modification, and corresponds to FIG. 8 described above. Only the parts different from those of FIG. 8 will be described below.

  In FIG. 23, the group corresponding to the distribution IDs “D0010”, “D0011”, and “D0012” distributes the advertisement information to the primary distribution target person M1 corresponding to the distribution ID “D0010”, and the primary distribution target person M1. Since there was a purchase of a specific product, and there was a simultaneous use between the primary distribution target person M1 corresponding to the distribution ID “D0010” and the secondary distribution target person M2 corresponding to the distribution IDs “D0011” and “D0012”, This is an example in which advertisement information is collectively distributed to the secondary distribution target person M2 corresponding to the distribution IDs “D0011” and “D0012”.

  The group corresponding to the distribution IDs “D0004”, “D0005”, and “D0006” distributes the advertisement information to the primary distribution target person M1 corresponding to the distribution ID “D0004”, and the specific product by the primary distribution target person M1. Since there was a simultaneous use between the primary distribution target person M1 corresponding to the distribution ID “D0004” and the secondary distribution target person M2 corresponding to the distribution IDs “D0005” and “D0006”, the distribution ID The advertising information is distributed collectively to the secondary distribution target person M2 corresponding to “D0005” and “D0006”. However, the consumer M corresponding to the distribution ID “D0005” has not purchased for a certain period of time, and is distributed. This is an example in which the purchase is performed by the consumer M corresponding to the ID “0006”.

(2) When secondary delivery is performed after a certain period of time In the above embodiment, after the advertisement delivery to the primary delivery target person M1, there is a purchase of a specific product by the primary delivery target person M1, and the primary delivery target person M1 and When there is simultaneous use of the facility F with the secondary delivery target person M2, it is determined that the information transmission from the primary delivery target person M1 has been completed, but not limited to this, the primary delivery target person It may be determined that the information transmission from the primary distribution target person M1 is completed when a predetermined period has elapsed after M1 purchases the specific product.

  FIG. 24 is a flowchart showing the detailed content of the purchase information notification process in step S200B executed by the control unit 201 in this modification, and corresponds to FIG. 13 described above. The same steps as those in FIG. 13 are denoted by the same reference numerals and description thereof is omitted.

  Steps S210 to S240 are the same as those in FIG.

  In step S290, the control unit 201 accesses the distribution management database 217, and records in which the distribution ID corresponding to the record A extracted in step S230 is registered in the previous distribution ID field (hereinafter, in the description of this flowchart). “Record H”) is extracted.

  In step S295, the control unit 201 registers the date and time when a predetermined period, for example, one week, which has been determined in advance from the purchase date and time acquired in step S210, has elapsed in the distribution start date and time of the record H extracted in step S290. . The certain period is set in advance and stored in an appropriate storage area of the storage unit 210. This completes the purchase information notification process. In this modification, the above-described simultaneous use check process in step S600 is omitted. Other control contents are the same as in the above-described embodiment.

  FIG. 25 is a diagram illustrating an example of the storage contents of the distribution management database 217 in the present modification, and corresponds to FIG. 8 described above. Only the parts different from those of FIG. 8 will be described below.

  In FIG. 25, the group corresponding to the distribution IDs “D0010”, “D0011”, and “D0012” distributes the advertisement information to the primary distribution target person M1 corresponding to the distribution ID “D0010”, and the primary distribution target person M1. In this example, the advertisement information is scheduled to be distributed to the secondary distribution target person M2 corresponding to the distribution ID “D0011” after a certain period of purchase from the purchase date and time (one week in this example). is there. The group corresponding to the distribution IDs “D0013”, “D0014”, and “D0015” distributes the advertisement information to the primary distribution target person M1 corresponding to the distribution ID “D0013”, and the specific product by the primary distribution target person M1. The advertisement information is scheduled to be distributed to the secondary distribution target person M2 corresponding to the distribution ID “D0014” after a certain period (one week in this example) from the purchase date and time.

  The group corresponding to the distribution IDs “D0004”, “D0005”, and “D0006” distributes the advertisement information to the primary distribution target person M1 corresponding to the distribution ID “D0004”, and the specific product by the primary distribution target person M1. The advertisement information was distributed to the secondary distribution target person M2 corresponding to the distribution ID “D0005” after a certain period (one week in this example) from the purchase date and time. In this example, the advertisement information is distributed to the new secondary distribution target person M corresponding to the distribution ID “D0006” because there has been no purchase.

  In this modification, step S840 shown in FIG. 21 described above corresponds to the elapsed time determination procedure described in the claims, and step S840, step S20 shown in FIG. 11, and step shown in FIG. S200B corresponds to the third procedure.

  In the modification described above, a certain period of time required for completing the information transmission related to the specific product from the primary delivery target person M1 to the secondary delivery target person M2 is set in advance for each consumer group. When the control unit 201 determines in step S840 that the predetermined period has elapsed after the purchase of the specific product by the primary delivery target person M1, the information transmission related to the specific product is completed. It is considered that it did. Accordingly, when there is a high possibility that information related to the specific product from the primary distribution target person M1 to the secondary distribution target person M2 is completed, effective advertising information is distributed to the secondary distribution target person M2. be able to.

(3) In the case where the first distribution target person M0 is set using the product consumption index value In the above embodiment, the consumer M whose total number of use of the same facility F in the consumer group is the maximum is the first distribution target person. Although it is set to M0, the present invention is not limited to this, and the first distribution target person M0 may be set using a predetermined merchandise consumption index value representing the consumption tendency of each consumer M.

  FIG. 26 is a diagram illustrating an example of the storage contents of the group database 215 in the present modification, and corresponds to FIG. 6 described above. As shown in FIG. 26, the advertisement response rate is registered for each user ID in the group database 215 of this modification. This advertisement response rate represents the ratio of the number of purchases to the number of times advertisement information is distributed, and each control unit 201 obtains each consumer from the consumption behavior history database 218 in step S570 shown in FIG. Calculation is performed based on the merchandise consumption history information of M. Since it is considered that the consumer M having a higher advertising response rate is more likely to purchase a specific product to which the advertising information is distributed, the consumer M having the highest advertising response rate in the consumer group It is regarded as the person who has the greatest influence on the consumer behavior with respect to the consumer M, and is set as the first delivery target person in the consumer group. In addition, the value of the advertisement reaction rate shown in FIG. 26 is an example, and does not correspond to the consumption behavior history database 218 shown in FIG. 9 described above.

  In the present modification, the advertisement response rate corresponds to consumption behavior related information related to the consumption behavior of each consumer and a commodity consumption index value stored in the consumer group database described in the claims. In addition to the advertisement response rate, for example, the number of purchased products or the number of items in a predetermined period may be used as the product consumption index value.

  According to the modification described above, by setting the consumer M having the highest advertising response rate as the first distribution target person M0, the first distribution target person M0 consumes the specific product to which the advertisement information is distributed. Can increase the likelihood of doing so. It also has the effect of promoting surrounding consumption in the consumer group.

(4) When different products are recommended for the second distribution target person M In the above embodiment, the specific products recommended for the primary distribution target person M1 and the specific products recommended for the secondary distribution target person M2 are the same products. However, the present invention is not limited to this, and a product that is the same as the specific product recommended for the primary delivery target person M1 and has a different model may be recommended to the secondary delivery target person M2. . Here, the product having the same item as the specific product but having a different model includes, for example, a higher model of the specific product and a similar product (a product of another manufacturer having the same function). Advertisement information relating to these products is registered in the advertisement database 216. Note that in this modification, a product having the same item as the specific product but having a different model corresponds to a related product related to the specific product described in the claims.

  In this modification, the following effects are obtained. That is, in general, in the consumer group, when the secondary delivery target person M2 consumes the related product related to the specific product after the consumption of the specific product by the primary delivery target person M1, the product consumed by the primary delivery target person M1 The secondary distribution target person M2 performs primary distribution such as considering the consumption of products that are higher-level models than the model of the model, and the consumption of products that are similar models that have the same function as the product of the primary distribution target person M1 and are inexpensive. There is a case where there is a confrontation against the subject M1. Correspondingly, in this modified example, secondary distribution of advertisement information of a product having the same item as the specific product and a different model, for example, a higher model or a similar model than the model of the product of the primary distribution target person M1. Deliver to the target person M2. As a result, it is possible to recommend a product that matches the opposing mind of the secondary delivery target person M2, and it is possible to make a more effective product recommendation.

(5) When it is not determined whether or not the information transmission is completed In the above, it is determined whether or not the information transmission related to the specific product from the primary distribution target person M1 to the secondary distribution target person M2 is completed. When the determination is satisfied, the advertisement distribution is performed to the secondary distribution target person M2. That is, after the advertisement is distributed to the primary distribution target person M1, the primary distribution target person M1 purchases a specific product, and the facility F is used simultaneously between the primary distribution target person M1 and the secondary distribution target person M2. When the primary delivery target person M1 purchases the specific product and the predetermined time has passed, it is considered that the information transmission is completed and the advertisement delivery is performed to the secondary delivery target person M2. It is not always necessary to determine whether or not the information transmission is completed. For example, after the advertisement is distributed to the primary distribution target person M1, regardless of whether or not the primary distribution target person M1 has purchased the specific product, the advertisement is distributed to the secondary distribution target person M2 when a predetermined time has elapsed. Also good.

  In this case, if the time required for completing the information transmission from the primary distribution target person M1 to the secondary distribution target person M2 is set as a predetermined period, the information is transmitted from the primary distribution target person M1 to the specific product. Effective product recommendations can be made to the secondary delivery target person M2 who has shown interest. In addition, since it is only necessary to look at the passage of time, whether or not the information transmission from the primary delivery target person M1 to the secondary delivery target person M2 is completed and whether or not the facility F is used simultaneously as in the above-described embodiment. The system and control can be simplified as compared with the case where the determination is made based on the presence or absence or the like.

  In this case, the procedure for determining whether or not a predetermined time has passed after the advertisement delivery to the primary delivery target person M1 corresponds to the seventh procedure described in the claims. The procedure for distributing the advertisement information to the person M2 corresponds to the eighth procedure.

  In addition, in the above, the arrow shown in each figure of FIG.1, FIG.2, etc. shows an example of the flow of a signal, and does not limit the flow direction of a signal.

  In addition, the flowcharts shown in FIGS. 11 to 16, 19 to 22, and 24 do not limit the present invention to the procedure shown in the above flow, and the procedure is not deviated from the gist and technical idea of the invention. You may add / delete or change the order.

  In addition to those already described above, the methods according to the above-described embodiments and modifications may be used in appropriate combination.

  In addition, although not illustrated one by one, the present invention is implemented with various modifications within a range not departing from the gist thereof.

201 Control unit (computer)
210 Storage section (storage means)
214 Facility Usage Database 215 Group Database (Consumer Group Database)
216 Advertising database (recommended database)
218 Consumption behavior history database (consumption history database)
400 Mobile terminal (information terminal)
M consumer M1 primary delivery target person (first consumer)
M2 secondary delivery target person (second consumer)

Claims (10)

In products recommended method for outputting the recommendation information of the specific product against the consumer of the information terminal by a computer,
Corresponding to the first consumer by accessing storage means storing consumer identification information of a plurality of consumers and an identification information group corresponding to a consumer group consisting of a plurality of consumers associated with each other in a consumer group database A first procedure for identifying a processing target identification information group including the first consumer identification information and the second consumer identification information corresponding to the second consumer associated with the first consumer;
Recommendation information of the specific product is obtained from a recommendation database, and stored in the storage unit corresponding to the first consumer identification information included in the processing target identification information group specified by the first procedure. A second procedure of outputting recommended information of the specific product to the information terminal of the first consumer to make a primary recommendation ;
After the primary recommendation is made according to the second procedure, whether or not the information transmission related to the specific product from the first consumer to the second consumer is completed is confirmed. A third procedure for determining based on:
When the determination by the third procedure is satisfied, the recommended information of the specific product is acquired from the recommendation database, and the information terminal corresponding to the second consumer identification information specified by the first procedure , A fourth procedure for outputting recommendation information of the specific product and performing secondary recommendation;
Including
The second procedure includes
Consumption behavior related information related to consumption behavior of each consumer stored in the consumer group database among a plurality of consumers corresponding to the consumer identification information included in the identification information group identified by the first procedure The person who has determined that the influence on the consumption behavior with respect to other consumers is the largest is set as the first consumer, and the corresponding consumer identification information is set as the first consumer identification information. 1 consumer setting procedure, to the information terminal of the first consumer, to output the recommended information of the specific product to make a primary recommendation,
The third procedure includes
The product consumption history information corresponding to the first consumer identification information is accessed by accessing the storage means storing the consumer identification information of a plurality of consumers and the product consumption history information of each consumer in the consumption history database. Whether or not the information transmission related to the specific product is completed when the determination by the product consumption determination procedure is satisfied. The product recommendation method characterized by determining . The third procedure includes
After the determination by the commodity consumption determination procedure is satisfied, the facility usage of each consumer acquired from the facility usage database that stores the consumer identification information of a plurality of consumers and the facility usage history information of each consumer in association with each other Based on history information, comprising a duplicate usage determination procedure for determining whether or not the usage times at the facility of the first consumer and the second consumer are duplicated,
When the determination in the duplicate usage determination procedure is satisfied, it is determined that the information transmission related to the specific product is completed,
The fourth procedure includes
Wherein when the third the information conveyed by the procedure is determined to be complete, product recommendation method of claim 1, wherein the performing secondary recommended for the second consumer. The third procedure includes
An elapsed time determination procedure for determining whether a predetermined time has elapsed after the determination by the commodity consumption determination procedure is satisfied;
If the determination by the elapsed time determining step is satisfied, products recommended method of claim 1, wherein the determining and the communication relating to the specific product has been completed. The first consumer setting procedure includes:
The influence of the consumer behavior on the person determined to have the largest merchandise consumption index value representing the consumer's consumption tendency, which is determined based on the merchandise consumption history information of each consumer acquired from the consumption history database product recommendation method according to any one of claims 1 to 3, characterized in that setting as a person is large. After primary recommendation for the first consumer is made by the second procedure, if the determination by the product consumption determination procedure is not satisfied within a predetermined period, at least based on the facility use database among the second consumers Then, after the first consumer, a person who has the greatest influence on consumption behavior with respect to other consumers is set as a new first consumer, and the corresponding second consumer identification information is set as a new first consumer. A fifth procedure for setting the person identification information,
The second procedure makes a primary recommendation to the new first consumer set by the fifth procedure,
When the number of the first consumer identification information included in the processing target identification information group reaches a predetermined number, a sixth procedure is provided for excluding the processing target identification information group from the processing target. product recommendation method according to any one of claims 1 to 4, characterized. A seventh procedure for determining whether a predetermined time has elapsed after the primary recommendation is made by the second procedure;
When the determination by the seventh procedure is satisfied, the recommended information of the specific product is acquired from the recommendation database, and the information terminal corresponding to the second consumer identification information specified by the first procedure The product recommendation method according to claim 1, further comprising: an eighth procedure of outputting recommendation information of the specific product and performing secondary recommendation. The fourth procedure includes
In place of the specific product, the recommended information of the related product having the same item as the specific product but different model is obtained from the recommendation database, and is output to the information terminal of the second consumer. product recommendation method according to any one of claims 1 to 6,. The eighth procedure includes
In place of the specific product, the recommended information of the related product having the same item as the specific product but different model is obtained from the recommendation database, and is output to the information terminal of the second consumer
The product recommendation method according to claim 6. Accessing the facility usage database of the storage means, and grouping consumer identification information corresponding to each of the plurality of consumers as the identification information group based on the overlap of usage time using the same facility of the plurality of consumers The product recommendation method according to any one of claims 1 to 8 , further comprising a ninth procedure of storing the data in the consumer group database. A commodity recommended program for outputting the recommendation information of a particular product against the consumer of the information terminal by the computer,
Corresponding to the first consumer by accessing storage means storing consumer identification information of a plurality of consumers and an identification information group corresponding to a consumer group consisting of a plurality of consumers associated with each other in a consumer group database A first procedure for identifying a processing target identification information group including the first consumer identification information and the second consumer identification information corresponding to the second consumer associated with the first consumer;
Recommendation information of the specific product is obtained from a recommendation database, and stored in the storage unit corresponding to the first consumer identification information included in the processing target identification information group specified by the first procedure. A second procedure of outputting recommended information of the specific product to the information terminal of the first consumer to make a primary recommendation ;
After the primary recommendation is made according to the second procedure, whether or not the information transmission related to the specific product from the first consumer to the second consumer is completed is confirmed. A third procedure for determining based on:
When the determination by the third procedure is satisfied, the recommended information of the specific product is acquired from the recommendation database, and the information terminal corresponding to the second consumer identification information specified by the first procedure , A fourth procedure for outputting recommendation information of the specific product and performing secondary recommendation;
As well as
In the second procedure, among the plurality of consumers corresponding to the consumer identification information included in the identification information group specified by the first procedure, each consumer's consumption behavior stored in the consumer group database Based on the consumer behavior related information related to the consumer, the person who has determined that the influence on the consumer behavior with respect to other consumers is the largest is set as the first consumer, and the corresponding consumer identification information is the first consumer Through the first consumer setting procedure set as the consumer identification information, to the information terminal of the first consumer, to output the recommended information of the specific product to make a primary recommendation,
In the third procedure, access is made to the storage means stored in the consumption history database in association with the consumer identification information of a plurality of consumers and each consumer's merchandise consumption history information, and corresponds to the first consumer identification information. The information related to the specific product when the determination by the product consumption determination procedure is satisfied through the product consumption determination procedure for determining whether or not the specific product has been consumed based on the product consumption history information. A product recommendation program that causes a computer to execute a determination as to whether or not transmission has been completed .

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