JP3917036B2 - Karaoke device and program used for karaoke device - Google Patents

Description

[0001]
BACKGROUND OF THE INVENTION
The present invention relates to a karaoke apparatus and a program used for the karaoke apparatus.
[0002]
[Prior art]
2. Description of the Related Art Conventionally, some karaoke apparatuses display service information such as advertisements between songs that are not played or at the end of the performance.
[0003]
In these karaoke apparatuses, an advertisement depending on the song number is displayed, or an advertisement to be displayed is selected according to the time zone of performance.
[0004]
[Problems to be solved by the invention]
However, since the advertisement to be displayed is determined only by the song number to be played or the user layer is determined and displayed in the time zone to be played, it does not necessarily match what the user is seeking, and the advertisement There was a problem that the effect may be poor.
[0005]
The present invention has been made in view of such circumstances, and managing data weighted its features for each song to song to be played, the karaoke apparatus of the function of determining a user layer you are using By providing, it aims at providing the karaoke apparatus which displays the advertisement which suited the user layer and raises the effect of an advertisement.
[0006]
[Means for Solving the Problems]
The invention according to claim 1
A karaoke apparatus for reproducing karaoke data composed of music data and video data,
A music management table in which the gender distribution of users classified by gender and the age distribution of users classified by age group are associated with music and held for each music;
An advertisement management table that associates an advertisement with a user group that uses gender and age group for adults and uses an age group for children, and holds each user group,
The gender distribution and age distribution of the played music are read from the music management table, the user management table is obtained by referring to the advertisement management table based on the gender distribution and age distribution, and is associated with the user distribution. An ad selection means for selecting an ad;
An advertisement display means for displaying the selected advertisement;
A karaoke apparatus characterized by comprising a.
[0007]
The invention according to claim 2 is the invention according to claim 1,
The advertisement selection means reads the gender distribution and age distribution of the played music from the music management table, and sets the read gender distribution and age distribution values for the previously played gender distribution and age distribution values. The user group is obtained with reference to the advertisement management table based on the gender distribution and the age distribution after the addition, and an advertisement associated with the user group is selected.
This is a karaoke apparatus.
[0009]
The invention according to claim 3 is the invention according to claim 1 or claim 2,
An advertisement management means for counting the number of times an advertisement is selected by the advertisement selection means for each advertisement;
Transmission means for transmitting the number of advertisements of each advertisement counted by the advertisement management means to a host computer via a network;
A karaoke apparatus further comprising:
[0010]
The invention according to claim 4
A computer used in a karaoke device that reproduces karaoke data consisting of music data and video data,
A music management table in which the gender distribution of users classified by gender and the age distribution of users classified by age group are associated with music and held for each music;
An advertisement management table that associates an advertisement with a user group that uses gender and age group for adults and uses an age group for children, and holds each user group,
Have
The gender distribution and age distribution of the played music are read from the music management table, the user management table is obtained by referring to the advertisement management table based on the gender distribution and age distribution, and is associated with the user distribution. Ad selection means for selecting ads,
An advertisement display means for displaying the selected advertisement;
It is a program to make it function as .
[0011]
DETAILED DESCRIPTION OF THE INVENTION
Embodiments of the present invention will be described in detail with reference to the drawings. In the drawings, the same or corresponding parts are denoted by the same reference numerals and description thereof will not be repeated.
[0012]
FIG. 1 is a configuration diagram of a communication karaoke system 10 including a karaoke apparatus of the present invention.
[0013]
The distribution host 1 includes a communication karaoke music file (including music data and lyrics data) including a karaoke device to be distributed, a (background) video file, a music management file (music number, song production year, genre, and advertisement weighting information). ), An advertisement management file and an advertisement file are stored and distributed to the karaoke apparatus 3 through the public line network 2. The distributed data is stored in the karaoke apparatus 3. Here, the public line network 2 may be a network such as a LAN or the Internet.
[0014]
FIG. 2 is a block diagram showing the configuration of the karaoke apparatus 3. The CPU 31 that controls the operation of the entire karaoke apparatus is connected to a ROM 32, a RAM 33, a hard disk (HDD) 34, a serial I / F 35, a MIDI sound source 36, a video decoder 37, a synthesis unit 38, and a graphic 39 via a bus. Yes.
[0015]
The ROM 32 stores a boot program that is activated when the power is turned on, and this boot program is activated by loading an OS from the hard disk 34. The activated OS further loads and executes a karaoke program from the hard disk 34.
[0016]
The RAM 33 is provided with an OS storage area 33a, a karaoke program storage area 33b, a music data storage area 33c, and an advertisement weighting data storage area 33d read from the hard disk 34.
[0017]
The executed karaoke program receives data such as a karaoke music file, a video file, a music management file, and an advertisement file from the modem 40 via the serial I / F 35 when data is distributed from the distribution host 1, and the hard disk 34. Save to.
[0018]
FIG. 3 is a diagram showing a data example of the music management table T1 stored in the hard disk 34. As shown in FIG.
[0019]
In addition, when there is a music reservation from the user, the karaoke program reads video data corresponding to the music from the hard disk 34 and continuously reproduces it with the video decoder 37, and simultaneously reads the corresponding karaoke music data. The data is reproduced by the MIDI sound source 36, and the lyric data is read from the hard disk 34 to the graphic 39 and expanded. The combining unit 38 combines the image of the graphic 39 and the video of the video decoder 37 and displays them on the monitor 43. The sound input from the microphone 42 is synthesized with the sound generated by the MIDI sound source 36 and output from the speaker 44 via the amplifier 41.
[0020]
Next, an advertisement display method will be described.
[0021]
When the user designates a music number and the performance of the music is finished, the advertisement weighting value of the music management table shown in FIG. 3 is stored in the advertisement weighting data storage area 33d of the RAM 33 from the designated music number. For example, when the music number 10000 is played, the male 40, the female 10, the child 0, the young man 5, the middle-aged 15 and the elderly 30 are stored. A corresponding advertisement number in the advertisement management table T2 shown in FIG. In this case, the advertisement number of the user layer is selected in order or randomly. In the above example, since the weights of the elderly and men are high, it is determined that they are elderly men, and the advertisement numbers 4001, 4002, and 4003 are candidates from FIG. Here, description will be made assuming that the advertisement number 4001 is selected.
[0022]
The configuration of the displayed advertisement file is shown in FIG. Although the advertisement video data may be the entire screen or a part of the screen, the advertisement video data is developed on the graphic 39. The advertisement character data is developed by reading font data from the hard disk 34 and overlaying it on the graphic 39. Thereafter, the image is displayed on the monitor 43 by the synthesis unit 38.
[0023]
Next, when music number 10001 was played and ended, the value stored from the music management table in FIG. 3 was added to the value of the previous music. Male 65, female 35, child 0, youth 15, middle-aged 50, elderly 35 , and the weight of middle-aged and male increases, so it is judged as middle-aged male, and ad numbers 3001, 3002, 3003 are candidates from FIG. It becomes.
[0024]
Here, if the advertisement number 3001 is selected, the advertisement is displayed on the monitor 43 as described above.
[0025]
In the advertisement management table of FIG. 4, it is managed how many times each advertisement is displayed. When collecting data is transmitted to the distribution host 1, only the advertisement number that is not 0 is transmitted, and the advertisement fee is made variable depending on the number of times the advertisement is displayed. You can also.
[0026]
The advertisement file in FIG. 5 is distributed and updated as appropriate from the distribution host 1.
[0027]
The advertisement management table in FIG. 4 is also distributed as appropriate when the number of songs increases, or the feature data is included in the karaoke song file, and the karaoke device extracts and manages the karaoke file.
[0028]
The embodiment disclosed this time should be considered as illustrative in all points and not restrictive. The scope of the present invention is shown not by the above description of the embodiments but by the scope of claims for patent, and is intended to include meanings equivalent to the scope of claims for patent and all modifications within the scope.
[0029]
【The invention's effect】
As described above, according to the present invention, it is possible to provide a karaoke apparatus capable of accurately determining the user layer being used and displaying an advertisement suitable for the user layer and enhancing the effectiveness of the advertisement. it can.
[Brief description of the drawings]
FIG. 1 is a configuration diagram of a communication karaoke system including a karaoke apparatus of the present invention.
FIG. 2 is a block diagram showing a configuration of the karaoke apparatus 3;
FIG. 3 is an explanatory diagram showing a data example of a music management table T1 stored in the hard disk 34;
FIG. 4 is an explanatory diagram showing an example of data in an advertisement management table T2.
FIG. 5 is an explanatory diagram showing a configuration of an advertisement file.
DESCRIPTION OF SYMBOLS 1 Distribution host 2 Public line network 3 Karaoke apparatus 10 Communication karaoke apparatus 31 CPU
32 ROM
33 RAM
33a OS storage area 33b Karaoke program storage area 33c Music data storage area 33d Advertisement weighting data storage area 33e Advertisement management table storage area 34 Hard disk (HDD)
35 Serial I / F
36 MIDI sound source 37 Video decoder 38 Synthesizer 39 Graphic 40 Modem 41 Amplifier 42 Microphone 43 Monitor 44 Speaker

Claims (4)

A karaoke apparatus for reproducing karaoke data composed of music data and video data,
A music management table in which the gender distribution of users classified by gender and the age distribution of users classified by age group are associated with music and held for each music;
An advertisement management table that associates an advertisement with a user group that uses a sex and an age group for adults and uses an age group for children, and holds each user group;
The gender distribution and age distribution of the played music are read from the music management table, the user management table is obtained by referring to the advertisement management table based on the gender distribution and age distribution, and is associated with the user distribution. An ad selection means for selecting an ad;
An advertisement display means for displaying the selected advertisement;
A karaoke apparatus comprising: In claim 1,
The advertisement selection means reads the gender distribution and age distribution of the played music from the music management table, and sets the read gender distribution and age distribution values of the previously played music gender distribution and age distribution. To the user, obtain a user layer with reference to the advertisement management table based on the gender distribution and the age distribution after the addition, and select an advertisement associated with the user layer,
A karaoke apparatus characterized by that. In claim 1 or claim 2,
An advertisement management means for counting the number of times an advertisement is selected by the advertisement selection means for each advertisement;
Transmission means for transmitting the number of advertisements of each advertisement counted by the advertisement management means to a host computer via a network;
A karaoke apparatus further comprising: A computer used in a karaoke device that reproduces karaoke data consisting of music data and video data,
A music management table in which the gender distribution of users classified by gender and the age distribution of users classified by age group are associated with music and held for each music;
An advertisement management table that associates an advertisement with a user group that uses a sex and an age group for adults and uses an age group for children, and holds each user group;
Have
The gender distribution and age distribution of the played music are read from the music management table, the user management table is obtained by referring to the advertisement management table based on the gender distribution and age distribution, and is associated with the user distribution. Ad selection means for selecting ads,
An advertisement display means for displaying the selected advertisement;
Program to function as .

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