JP3201012U - Customer sales promotion system using coins - Google Patents

Abstract

The present invention provides a system using coins that can increase the probability of customers visiting a store and promote the sale of products at the store. A mount 2 on which product information and store information are attached or printed, or a coin 1 attached to or attached to or enclosed in paper, and a play apparatus 3 for playing using the coin 1, Is a system in which a picture of a game equipment 3 for playing with a coin 1 is shown on the mount 2 or paper, and when the game equipment 3 inserts the coin 1, a capsule to which a prize is attached and enclosed Is a capsule game machine or coin game 1 that can be taken out, and is a water tank game machine in which the result is determined by whether or not the coin 1 inserted into the glass cup 5 provided at the bottom of the water tank 4 is inserted. [Selection] Figure 1

Description

  The present invention relates to a customer-collection sales promotion system using a courier service, a folded flyer, a cardboard flyer, etc., using a courier service to a customer (including Yu-Mail etc., but hereinafter collectively referred to as courier service). Sending and receiving customers will be able to bring coins, play games on the play equipment prepared at the store using these coins, and take home souvenirs prepared after play. The present invention relates to a customer attraction sales promotion system that guides and promotes customer visits to stores.

  Conventionally, there is a customer sales promotion system that guides and promotes customer sales promotion to merchandise stores using courier service or direct mail (for example, Patent Document 1). In such a customer-sales promotion system, in order to increase the visit rate, boxes and bags for all-you-can-pack are sent, and sales promotion products such as chestnuts and confectionery are packed in the boxes and bags when visiting customers. There is an all-you-can-eat customer collection system.

Japanese Patent No. 4626836

  Although the conventional customer attraction sales promotion system has the effect of increasing the probability of visits to the store, and in particular, increasing the customer's stay in the store and promoting the sale of products at the store, it is interesting and interesting when visiting the store. There were issues that could not be said to have sufficient expectations. If the number of visitors increases and the staying time increases, the sales amount will increase.

  The present invention solves the problem of increasing the visitor rate to customers in such a customer-sales promotion system, and provides a customer-sales promotion system that can raise the customer-collection rate by giving interest to customers. With the goal.

  In order to solve the above-described problems, the configuration of the customer attraction sales promotion system using coins according to the present invention is based on a mount (such as cardboard) on which product information for sales promotion and store information are attached or printed. To play a game in the store using the coins when the customer who received the attached and enclosed coins and the sent customer visits the store (a permanent store may also be a special venue, etc.) And a customer's store souvenir that the customer takes home after the game, and a system for promoting the visitor's visitor to the store, A configuration is prepared based on the number calculated from the total number of coins sent and the expected customer visit rate to the store.

  Further, in the customer attraction system using coins of the present invention, the type or number of the store souvenirs that the customer takes home in accordance with the winning or losing of the customer of the game with coins may be different. Whether the coin is inserted into the water tank when the coin is inserted and the capsule with the prize attached / enclosed can be taken out, and whether or not the coin inserted into the holder provided at the bottom of the water tank is inserted It may be an aquarium game machine from which a result is determined and a prize is obtained.

  According to the present invention, coins are sent to a customer who expects a visitor using a courier service etc., and when the customer who receives the coin visits the store, the store prepares using the coins that he brought. The game is played with amusement equipment for play, and the customer is able to take the prescribed store souvenir after the game, so it is more interesting in the fun of the game than simply taking the store souvenir. The store visit rate is improved, and the staying time can be kept longer, so that sales of products can be promoted.

It is a top view of the mount containing the coin sent using home delivery in Example 1 of the present invention. It is a top view of the mount containing the coin sent using home delivery in Example 2 of the present invention.

  An embodiment of the present invention will be described with reference to FIG. FIG. 1 is an explanatory diagram showing an outline of a system and a system including a coin to be sent using home delivery in the first embodiment. The coin 1 in the first embodiment of the present invention is affixed to the mount 2 with a tape so that the coin 1 can be used in a customer sales promotion system using home delivery. The mount 2 may be cut out into a circle and the coin 1 may be put therein. When the customer who received the message visits the store, he / she plays with the coin 1 at the store. As the play equipment 3 for playing, the coin 1 is put into the aquarium 4, and the result is determined by whether or not the inserted coin 1 is put into a receptacle such as a glass cup 5 provided at the bottom of the aquarium 4. An amusement device 3 is prepared in the store. Glass cups 5 having different sizes are appropriately prepared to control the winning or losing of the game.

  After such a game, the customer can select a souvenir to bring home from the catalog 6 and take it home. The above is the outline of the mount and system including coins to be sent using the courier in the first embodiment of the present invention. The total number of coins to be prepared for store visits in this system is the total number of coins sent to customers. And the number calculated from the expected customer visit rate to the store. The expected visitor rate is set according to the time / season for promoting visitors and the contents of the memorabilia.

  Furthermore, in the customer attraction system using coins of the present invention, the type or number of the store souvenirs that the customer takes home may differ depending on the winning or losing of the customer in the game with the coin 1, Depending on the shape of the glass cup 5, the game win / loss probability may be different, and it may be designed in various ways. In particular, since the movement between the water tank 4 and the glass cup 5 varies depending on the weight and shape of the coin 1, whether or not the coin 1 enters the glass cup 5 is left to luck, and the customer's interest increases. After the game, a catalog of store souvenirs that the customer can take home is prepared in the store, and the customer takes home the selected store souvenir. In this case, the catalog 6 may be different depending on the winning or losing of the customer's game, and the type or number of store souvenirs may be different.

  As shown in FIG. 1, the mount 2 is printed with an explanation that the game can be played with the play equipment 3 prepared in advance at the store. After the game, the customer takes home a predetermined souvenir. A store (a permanent store or a special venue is also referred to as a store in this case) provides a predetermined take-out store souvenir (in this embodiment, kitchenware, cleaning supplies, etc.). As predetermined souvenirs to bring home, select other items such as potato chestnuts and candy, kitchen utensils, cleaning utensils, ornaments, cosmetics, onions and other vegetables, grilled chestnuts, and fruits such as mandarin oranges. Prepare with. The total number of preparations is prepared based on the number calculated from the total number of sheets 2 to be sent and the expected customer visit rate to the store.

  Mount 2 includes information on sales exhibitions related to product information (housing, kimono, clothes, jewelry, passenger cars, etc.) for sales promotion, as well as information on shops and stores that hold exhibitions (dates and times) , A place, a map, etc.) may be directly printed, or the information is printed in a separate guide and sent to the customer together with the mount 2 or paper or distributed as a folded flyer. In the customer collection system, the courier and direct mail destinations are also printed on the mount 2, or a wrapping paper guide (not shown) is wrapped around the mount 2 and sent to the customer by courier or direct mail or inserted. Distributed as a flyer.

  Next, a second embodiment of the present invention will be described with reference to FIG. The coin 1 according to the second embodiment of the present invention is affixed to the mount 2 with a tape so that the coin 1 can be used in a customer sales promotion system using home delivery. The mount 2 may be cut out into a circle and the coin 1 may be put therein. When the customer who received the message visits the store, he / she plays with the coin 1 at the store. As a game equipment for playing, a capsule game device 9 is prepared that can take out a capsule 8 filled with souvenirs (socks, chocolate, etc.) when a coin 1 is inserted and a lever 7 on the front is operated. . The coin 1 can be set so that the game equipment is selected depending on the shape, and the probability of winning or losing is different for each game equipment, and the customer's interest can be doubled. In addition to the above, souvenirs, ramen, various sweets, etc. are prepared as a souvenir to be enclosed in the capsule 8, and various things depending on the luck at that time by operating the lever 7 It is taken out and the interest doubles.

  In the same way as in Example 2, the mount 2 provides information such as exhibitions for sales related to product information (housing, kimono, clothes, jewelry, passenger cars, etc.) for sales promotion, stores that conduct exhibitions, and sales. Store guide information (date and time, location, map, etc.) may be printed directly, or this information is printed on a separate guide and sent to the customer along with the mount 2 and paper, or distributed as a folded flyer. Is done. In the customer collection system, the courier and direct mail destinations are also printed on the mount 2, or a wrapping paper guide (not shown) is wrapped around the mount 2 and sent to the customer by courier or direct mail or inserted. Distributed as a flyer.

  In such a customer-collection sales promotion system using courier and coin flyers using coins 1, the customer takes coin 1 from the mount 2 from the interest of play and brings it in, so the interest of play increases. As a result, it is possible to promote the guidance of customers to the customer's store, and to promote the sales of products at the store.

  The present invention is an effective system for attracting customers and promoting sales, which has been a conventional problem, and can be effectively used for high-priced products such as home sales, cars, jewelry, and kimonos.

1 coin,
2 mounts,
3 water tank (play equipment),
6 Store visit memorabilia catalog 7 Lever,
8 capsules,
9 Capsule game equipment (game equipment).

Claims (4)

Coins affixed to or attached to or encapsulated on a cardboard or paper on which product information for sales promotion and store information are attached or printed, and
A play device for playing at the store using the coin when the customer who received the message visits the store;
A store and store souvenir that the customer takes home after the game, and a system for guiding customers to visit the store,
The customer collection system using coins, in which the total number of preparations for the store souvenir is prepared based on the number calculated from the total number of coins sent to the customer and the expected customer visit rate to the store.   The customer attraction system according to claim 1, wherein in the customer attraction system, the type or number of the store souvenirs that the customer takes home in accordance with the winning or losing of the game customer by the coin is different.   The customer attraction system according to claim 1, wherein the game machine is a capsule game machine capable of taking out a capsule with a prize attached and enclosed when the coin is inserted.   2. The game machine according to claim 1, wherein the game machine is a water tank game machine in which the coin is inserted into a water tank, and a result is determined based on whether or not the coin inserted into a receiving device provided at the bottom of the water tank is inserted to obtain a prize. The customer acquisition system described.

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