JP3119893U - In-store shopping basket - Google Patents

Abstract

An object of the present invention is to provide an in-store basket that is suitable for carrying around for a long time and has sufficient advertising effect.
SOLUTION: The basket body 2 is rotatably supported on both sides in the short direction, and is folded and unfolded on the upper flange of the body when not required, and is raised from the flange and gripped in a combined state when in use. In the in-store shopping basket 1 having a pair of substantially U-shaped handles 3, a handle cover 4 made of a cylindrical elastic body fitted to the outer periphery of the horizontal portion which is a gripping portion of each handle 3, and a handle cover 4 is a cover material 5 that encloses the outer periphery of the cover 4, and a printed material for advertising is formed on the cover material 5.
[Selection] Figure 1

Description

  The present invention relates to an in-store shopping basket provided with an advertising function used in a mass-market store such as a supermarket or a large convenience store, and more particularly to an in-store shopping basket with enhanced ease of holding and advertising.

  The present applicant has paid attention to a shopping basket dedicated to the store as one of advertisements and promotional media in a supermarket and a large-sized convenience store. This basket is available to everyone in the store, and is taken out from the basket carrier in the store, then purchased, settled at the cash register, and returned to the basket carrier at the product transshipment site. Until then, it is always carried by the consumer.

  And the main body part of this basket is made of a synthetic resin injection molded body, and has a trapezoidal cross-sectional shape provided with a stacking flange on the upper part, and is formed with a number of elongated holes for weight reduction. This long hole is cut off at the center in the longitudinal direction of both side portions of the basket main body portion for improving the strength, and this portion is a surface.

Accordingly, the present applicant pays attention to the fact that a postcard-sized advertisement (hereinafter referred to as “POP”) card can be attached to this planar portion by attaching or inserting the card, and the following patent document can be drawn. We developed a shopping basket dedicated to the store with POP shown in Fig. 1, and obtained a predetermined commercial effect.
JP-A-9-39953

  However, since this POP card is affixed to the inside of the basket body, it is not fully aware that there is a POP card unless it is actively looked into the basket, and products are packed inside the basket body. It became difficult to see every time, and the commercial effect was not perfect.

  By the way, the pair of grips for carrying the above-mentioned in-store basket is a U-shape made of the same injection-molded body, and is rotatably supported on both sides in the short side direction of the basket main body. It is folded and unfolded on the flange of the main body, and when used, it is raised with the receiving part as a base point, and it is carried with both hands held together in one state.

  However, this handle is thin for the capacity of the basket body and is hard because it is a resin product. Therefore, for example, when a heavy article is stored in the basket main body, the load is concentrated to such an extent that a red streak is attached to the portion of the hand and cannot be held for a long time, resulting in a problem that the residence time in the store is shortened. there were.

  Therefore, the present invention has been made to solve the above problems, and its purpose is to provide an in-store basket that is easy to hold in the hand, is suitable for carrying around for a long time, and has sufficient advertising effect. To do.

  In order to achieve the above object, the invention of claim 1 is supported rotatably on both sides of the basket body portion 2 in the short direction, and is folded and unfolded on the upper flange of the body portion when not needed. In a store-only shopping basket 1 having a pair of substantially U-shaped handles 3 and 3 that are raised from a flange and are gripped in a combined state, they are fitted to the outer periphery of a horizontal portion that is a gripping portion of each handle. It is characterized by comprising a handle cover 4 made of a cylindrical elastic body and a cover material 5 that encloses the outer periphery of each handle cover 4, and advertising printing is displayed on the cover material 5. Yes.

  The invention of claim 2 is characterized in that the handle is detachable from the basket body, and the handle cover is detachably attached to the handle.

  The invention of claim 3 is characterized in that the covering material is detachably attached to the handle cover via an adhesive.

  The invention of claim 4 is characterized in that the contents of the printed matter can be grasped in a state where two handles are combined.

  The invention of claim 5 is characterized in that one handle cover is superposed on the upper surface of the other handle cover in an overhanging state in a state where the two handles are combined.

  The invention of claim 6 is characterized in that a central portion of the handle cover is formed narrower than both side portions.

  According to the first aspect of the present invention, the handle cover acts as a cushion and the weight does not concentrate only on the gripping portion of the hand, compared with the case of carrying a normal handle. Even if it is put in, it can be carried for a long time, resulting in a longer residence time in the store and an increase in consumption. Since POP is printed on this portion, it is easy for consumers to recognize.

  According to the invention of claim 2, even an existing in-store basket can be changed to a basket that is easy to hold by simply attaching the handle cover. By attaching the handle cover to the handle at a place other than the mass retailer and attaching the handle with the handle cover to the basket main body at the mass retailer, the work of attaching the advertisement to the basket becomes more efficient.

  According to the invention of claim 3, when there is a change in the POP content, the replacement can be easily performed by the peeling and sticking operations.

  According to the fourth aspect of the present invention, it is possible to make the consumer understand the POP content and the POP intent in a state where two handles are combined.

  According to the invention of claim 5, if the POP is printed on the cover material covering the handle cover on the overhang side, the consumer side can immediately understand the POP content and the POP intention when the handle is raised.

  According to the sixth aspect of the present invention, the gripping portion of the handle has a size that is easy to grip. In addition, both sides of the handle cover are widely formed, and the display area of the advertisement is also increased.

  Hereinafter, the best mode of the present invention will be described in detail with reference to the accompanying drawings. 1 to 4 show a first embodiment of the present invention. FIG. 1 is a perspective view of a basket according to the present invention, and FIGS. 2 (a) and 2 (b) are cylindrical elastic bodies on the handle of the basket. FIG. 3 is a sectional view taken along line AA in FIG. 2B, and FIG. 4 is a side view showing a state in which the basket is stored in a stacked state on the carrier. is there.

  In FIG. 1, the basket 1 includes a basket body portion 2 for temporarily storing purchased articles and a pair of handles 3 having a U-shape connected to the upper portion of the body portion 2 in the store. The main body 2 has a rectangular shape with a trapezoidal cross section, and a plurality of elongated holes are formed on the bottom surface and each side surface except for the central portion, and a flange 2a is formed around the upper portion. On the flange 2a, the receiving portions 2b are integrally protruded at two locations in the longitudinal direction, a total of four locations, and hook portions 3a formed at both ends of the handle 3 are rotatably connected. is doing. The handle 3 is configured to be detachable by being bent with respect to the receiving portion 2b.

  When not in use, each handle 3 folds and unfolds on the flange 2a. When in use, each handle 3 is raised from the receiving portion 2b as a base point, and is gripped by the user's hand by combining the two. To walk.

  A handle cover 4 is attached to a horizontal portion at which each handle is gripped, and the outer periphery of the handle cover 4 is encapsulated by a cover material 5.

  As shown in FIGS. 2 and 3, the handle cover 4 is made of a lightweight elastic body such as urethane foam, integrally formed with a hollow portion 4a corresponding to the cross-sectional shape of the handle 3 at the center, and further on the lower side. The slit 4b is formed along the cross-sectional direction, and when the handle 3 is mounted, the slit 4b is opened and inserted to surround the handle 3 on the inner periphery of the hollow portion 4a. Can be integrated into the state. Therefore, the handle cover 4 can be mounted by a simple mounting operation even with the existing basket handle 3.

  The covering material 5 is made of a sheet material having good printability such as a vinyl chloride sheet or a mylar sheet, and an adhesive margin 5a is provided on the surrounding edge of the back surface as shown in FIG. 2 (a). It is adhered in an enclosed state with a pre-applied adhesive. In addition, although what is shown with the broken line in (a) is a fold line, in reality, the seed fold line is not displayed, and the handle cover 4 is wound around the handle cover 4 so that the POP display surface 5b faces upward. Just stick.

  In the present embodiment, the POP display surface 5b exemplifies a POP displayed with characters displaying a corresponding product name, a rabbit indicating a product character, and a bottle that is a sales form of the corresponding product. Since the handle cover 4 is narrow, the product name is actually completed with the two handles 3 in combination as shown in (b). It becomes a certain POP.

Further, the adhesive provided in the margin 5a portion is a weak adhesive resin, for example, in the case where the POP is frequently changed, for example, in units of one week. It is possible to adapt the period of use of the cover material 5 as a POP medium, such as using a material.
As a result, the basket 1 is easy for the consumer to hold and is less likely to get tired. As a result, the residence time in the store is long and consumption can be increased accordingly.

  FIG. 4 shows a state in which the bucket 1 with the above handle cover 4 mounted thereon is stacked and stored on the bucket carrier 6 in a stacked state. In the drawing, since the handle cover 4 is provided at the end of the handle in the unfolded and stored state, the number of stacked layers is slightly reduced by the thickness, but if the number of installed bucket carriers 6 is increased and compensated, a large problem will occur. Does not occur.

  Next, FIGS. 5 and 6 show a second embodiment. In the figure, one handle cover 10 covers the upper surface of the other handle cover 11 in an overhanging state with the two grips 3 combined. According to the present embodiment, it is only necessary to cover the top cover 12 with a POP display surface (not shown) printed on the upper surface of one handle cover 10, so that the width is twice that of the previous embodiment, and the two are combined. The POP can be printed and displayed on one side without doing so. Thereby, if the handle 3 is raised, the consumer can immediately understand the contents of the POP.

  In addition, as the attachment type of the handle covers 10 and 11, the center holes 10a and 11a having the same cross section as the handle 3 and the slits 10b and 11b communicating with the center holes 10a and 11b are formed. In the present embodiment, the outer periphery of the handle cover 11 may or may not be covered with a cover material.

  FIG. 7 shows a third embodiment. In the present embodiment, the center portion 20a of each handle cover 20 is formed to be narrower than both end portions 20b. In this embodiment, although the width as a POP display medium cannot be taken sufficiently, it has a shape that takes into account the ease of being held by consumers. The POP display surface can also be formed wider by making the both ends 20b of the handle cover 20 wider than the center 20a.

It is a perspective view which shows the whole structure of the shop exclusive shopping basket which concerns on 1st Embodiment of this invention. (A) is an exploded perspective view showing a stage before attaching a handle cover to the handle of the basket and attaching a cover material printed with POP on the surface, and (b) is a partial perspective view showing the attachment inertia state. It is an expanded sectional view in the AA line of Drawing 2 (b). It is a side view which shows the state which piled up and laminated the bucket on the bucket carrier. It is a perspective view which shows the whole structure in 2nd Embodiment. It is an expanded sectional view in the BB line of FIG. It is a perspective view which shows the whole structure in 3rd Embodiment.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 Shop exclusive shopping basket 2 Basket main-body part 2a Flange 2b Receiving part 3 Handle 3a Hook part 4,10,20 Handle cover 5,10 Outer material 5a Adhesive 5b POP display surface

Claims (6)

The basket body is pivotally supported on both sides in the short direction, and is folded and unfolded on the upper flange of the main body when not needed, and is raised from the flange and gripped in a combined state when used. In an in-store shopping basket having a pair of U-shaped handles, a grip cover made of an elastic body fitted to an outer periphery of a horizontal portion which is a gripping portion of each handle, and an outer periphery of each handle cover is encapsulated It consists of a cover material,
An in-store shopping basket characterized in that advertising for printing is formed on the cover material.   2. The in-store shopping basket according to claim 1, wherein the handle is detachable from the basket body, and the handle cover is detachably attached to the handle.   The in-store shopping basket according to claim 1 or 2, wherein the cover material is detachably attached to the handle cover via an adhesive.   The in-store shopping basket according to any one of claims 1 to 3, wherein the contents of the printed matter can be grasped in a state where two handles are combined.   5. The in-store exclusive use according to claim 1, wherein one handle cover overlaps with an upper surface of the other handle cover in a state where the two handles are combined. Shopping basket.   The in-store shopping basket according to any one of claims 1 to 5, wherein a center portion of the handle cover is formed narrower than both side portions.

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