JP3021376U - Magnetic card for passing automatic ticket gates - Google Patents

Abstract

(57) [Summary] (Corrected) [Purpose] Even on magnetic cards such as commuter passes and coupons that are passed through automatic ticket gates, both sides can be effectively used as advertising media. A magnetic recording layer 7 and a coating layer 8 for covering and protecting the magnetic recording layer 7 are provided on the back surface of a plastic substrate.
An advertising space 9 on which a commercial advertisement is printed and displayed is provided on the surface of the substrate, and a coating layer 3 is provided on the surface of the base material.
Also, an advertising space and a writing information display space such as the departure station and the arrival station are provided to enable advertisement display on both sides of the base material.

Description

[Detailed description of the device]

[0001]

[Industrial applications]

 The present invention relates to a commuter pass, a coupon ticket, or a prepaid card for passing through automatic ticket gates issued by transportation facilities, and a magnetic card provided with a space for posting general corporate advertisements.

[0002]

[Prior art]

 As a conventional magnetic card, the microfilm of Japanese Utility Model Application No. 60-108224 (Japanese Utility Model Application Laid-Open No. 62-19274) and the technology described in Japanese Patent Application Laid-Open No. 62-159342 are disclosed.

[0003]

[Problems to be solved by the device]

 By the way, in the current situation, transportation stations, electric railways, and other transportation facilities are all used in stations, vehicles, and other places that can be used as advertising media in order to streamline management and increase profits. In this regard, there is a desire to use magnetic cards that pass through automatic ticket gates, such as commuter passes and coupons, which are quite expensive to produce, as advertising media.

However, the magnetic card described in the above publication is not used as a magnetic card for passing through an automatic ticket gate, and its advertising space is also used only partially on the front or back surface. . Therefore, from the perspective of effectively using commuter tickets as an advertising medium, it is unavoidable that they are still insufficient.

The object of the present invention is to effectively use both front and back sides as an advertising medium even in a magnetic card such as a commuter pass or a coupon ticket that is passed through an automatic ticket gate, and use the advertising medium to collect a commuter pass. The goal is to reduce production costs for tickets and increase advertising media fees.

[0006]

[Means for Solving the Problems] To achieve the above object, the present invention provides a magnetic recording layer and a magnetic recording layer on the back surface of a plastic base material in a magnetic card that is passed through an automatic ticket collecting machine. Providing a coating layer of 0.5 micron or less to 0.3 micron, providing an advertising space on the surface of this coating layer with printed advertisements, providing a coating layer on the surface of the base material, and advertising on this surface side coating layer The advertisement space for printing and displaying and the writing information display space for the departure station, the arrival station, etc. are provided to enable the advertisement display on both sides of the base material.

Here, the base material is made of plastic because the base material may be made of paper, but in that case, it may not be durable enough to withstand use of 3000 times or more. , Plastics such as polyester or vinyl chloride resins seem to be the best choice.

Further, the coating layer is provided on the surface of the magnetic recording layer in order to print the advertisement display. However, since the advertisement display is passed through, the information of the magnetic recording layer is read by the automatic ticket collecting machine. Must be readable. Considering this point, it is desired that the coating layer has a thickness of 0.5 to 0.3 micron. In addition to the above functions, this coating layer also serves to protect the magnetic recording layer. Since the coating layer must be capable of being printed and displayed, it is desirable that the color be white.

The film thickness of the surface-side coating layer is not limited because there is no magnetic recording layer below it, but a film thickness of 0.5 μm or less and 0.3 μm or less is considered optimal. This surface coating layer requires a space for displaying the advertisement information and the writing information such as the departure station, the arrival station, the start date, the end date, the transit station, and the name. Therefore, a writing information display space is provided, and black printing is performed in this area by using a thermal method.

Of course, this writing information display can be performed not only on the front surface of the base material but also on the back surface. In this case, it is necessary to secure a writing information display space also on the back surface. In the case of a coupon ticket, the writing display space on the back side may be configured to display card usage information and the like in a heat-sensitive manner.

[0011]

[Action]

 The magnetic card with the above-mentioned structure has a structure in which the staff can write in the necessary items described in the commuter pass purchase application form mechanically or with a ballpoint pen, etc., but in normal use it is unmanned. At the ticket gate, take out magnetic cards such as commuter passes and coupons from the commuter pass, insert them, pass through the automatic ticket gate, and pick up at the exit. When passing through an automatic ticket gate, the automatic ticket gate is set so that the commuter pass or coupon ticket can be passed with either the front side or the back side facing up. Therefore, if the advertisement display is printed on both the front and back sides of this magnetic card, the users who use it almost every day will unconsciously stare at the advertisement display, and the advertisement effect will be great.

[0012]

【Example】

 An embodiment of the present invention will be described below with reference to FIGS. FIG. 1 is a front view of a commuter pass as a magnetic card for passing through an automatic ticket collecting machine, FIG. 2 is a rear view thereof, and FIG. 3 is a sectional view thereof. A commuter pass as a magnetic card 1 that can pass through an automatic ticket gate according to the present invention has a coating layer 3 provided on a surface 2a of a base material 2, and an advertising space for printing and displaying an advertisement on the coating layer 3 on the surface side. 4 and a writing information display space 5 such as a departure station and a destination station are provided.

On the other hand, on the back surface 2b of the base material 2, a magnetic recording layer 7, a coating layer 8 for covering and protecting the magnetic recording layer up to 0.5 micron and up to 0.3 micron, and a advertisement is printed and displayed on the surface of the coating layer 8. The advertising space 9 described above is provided, and a protective layer 10 that covers and protects the advertising space 9 and the like is further provided.

The ratio of the information display space 5 on the front surface side and the advertising space 4 may be various ratios other than the ratio of 1: 1. However, the information display space 5 is at least the departure station, the arrival station, and the start station. The space can display the date, end date, transit station, name, gender, issuing station, etc.

Further, the coating layer 3 contains a white pigment capable of printing an advertisement and a heat-sensitive coloring material capable of displaying writing information. If necessary, a protective layer 12 that does not contaminate the automatic ticket gate can be laminated on the surface of the coating layer 3.

On the other hand, the coating layer 8 on the back surface side may have the same composition as that of the coating layer 3 on the front surface side, but since the information writing display is not carried out, it may not contain the thermosensitive coloring material. .

The magnetic card 1 such as the commuter pass having the above-described configuration is provided in the advertising spaces 4 and 9 at an annual contract at a predetermined fee according to the advertisement application of a general company.

[0018]

[Effect of device]

 As is clear from the above description, according to the present invention, it is possible to display a notice on both sides of a fixed-rate ticket, a coupon ticket that can pass through an automatic ticket gate, or a magnetic card used as a prepaid card. A high advertising penetration effect can be obtained, and the added value will increase as a new advertising medium. In addition, we will provide the advertising space of this magnetic card with advertisements to a general company at a certain advertising fee, and use that income to cover commuter pass production costs and other media income. The benefits will also increase in the corporate body.

[Brief description of drawings]

FIG. 1 is a front view showing an embodiment of a magnetic card according to the present invention.

[Figure 2] Similarly, back view

FIG. 3 is a sectional view of the same.

[Explanation of symbols]

 1 magnetic card 2 base material 2a front surface 2b back surface 3,8 coating layer 4, 9 advertising space 5 writing information display space

─────────────────────────────────────────────────── ─── Continuation of the front page (51) Int.Cl. ⁶ Identification code Internal reference number FI Technical display location G09F 23/00 A G11B 5/80 // G07B 15/00 E

Claims (1)

[Scope of utility model registration request] 1. A magnetic card which is passed through an automatic ticket collecting machine, wherein a magnetic recording layer and a coating layer of 0.5 μm to 0.3 μm for protecting the magnetic recording layer are provided on the back surface of a plastic base material. The advertisement space is printed on the surface of the advertisement, the coating layer is provided on the surface of the base material, the advertisement space is printed and displayed on the surface coating layer, and the writing information is displayed such as the departure station and the arrival station. A magnetic card for passing automatic ticket gates that has a space and can display advertisements on both sides of the base material.