JP3055219U - Latent demand survey system - Google Patents

Abstract

(57) [Summary] [Problem] To accurately grasp potential demand for a product, provide sufficient services to consumers, and increase the credibility and liking of shops. A computer (3) which, when accessed by a consumer through a telephone line (2), carries out a telepromotion process for sending out a message and collecting response data from the consumer in response to the message, and Is provided from the consumer who has purchased the questionnaire, a questionnaire processing function F for conducting a questionnaire to the consumer as to whether or not to re-purchase the designated product.

Description

[Detailed description of the invention]

[0001]

[Technical field to which the invention belongs]

 The present invention relates to a latent demand research system using a computer that performs telepromotion processing.

[0002]

[Background and issues]

 Generally, POS systems (point-of-sale information management systems) are widely introduced in convenience stores and supermarkets. Since this POS system can manage the sales status of each product in real time, it is possible to accurately grasp the stock status and the best-selling products.

Meanwhile, in a convenience store where the product display space of a store is limited, it is necessary to display as much as possible merchandise, so that products that cannot be sold for a certain period of time are removed from the display shelf. Therefore, if the product is not sold for a certain period of time due to seasonal reasons, etc., despite the inherent potential demand, the product will be removed after a certain period of time, and consumers will have to shop to purchase the product. Even if you visit, you will not be able to purchase products.

[0004] As described above, in the case of the POS system, the actual sales situation can be accurately and accurately grasped, but the potential demand of the product cannot be grasped. In addition to the inability to provide services, it may also impair the credibility and goodwill of the store.Therefore, there has been a demand for the practical use of a new system that can accurately grasp potential demand for products. I was

[0005] The present invention has responded to such a conventional demand, and it is necessary to accurately grasp the potential demand for a product, provide sufficient services to consumers, and increase the credibility and favorable feeling of the store. The purpose is to provide a potential demand survey system that can be used.

[0006]

Means and Embodiments for Solving the Problems

 The latent demand research system 1 according to the present invention performs a telepromotion process of sending a message and collecting response data from a consumer who has responded to the message when the consumer accesses the latent demand research system 1 through the telephone line 2. It is provided with a computer 3 and, if accessed by a consumer who has purchased a designated product in advance, a questionnaire processing function F for conducting a questionnaire to the consumer as to whether or not to purchase the designated product again. I do.

In this case, the questionnaire processing function F includes a function of determining whether or not the consumer has purchased the specified product based on information printed on a receipt at the time of purchase, and a function of determining whether or not the consumer has duplicate access. It has a function to determine based on multiple pieces of information printed on the receipt at the time of purchase, and a function to determine whether or not it is the specified product by the barcode number printed on the receipt at the time of purchase.

[0008] Thus, when the consumer who has purchased the designated product accesses the computer 3, the computer 3 determines whether to re-purchase the designated product to the consumer based on the questionnaire processing function F. Conduct a questionnaire. Therefore, by summing up the results of the questionnaire, it is possible to grasp the rate at which consumers are repurchasing the specified product, that is, the potential demand for the specified product.

[0009]

【Example】

 Next, a preferred embodiment according to the present invention will be described in detail with reference to the drawings.

First, a configuration of a potential demand research system 1 according to the present embodiment will be described with reference to FIG.

In FIG. 1, reference numeral 1 denotes a potential demand research system using a tele-promotion system, which is installed at a tele-promotion center. This latent demand investigation system 1 is connected to a telephone line 2 and can be accessed from any telephone set T. The latent demand research system 1 includes a computer 3, and the computer 3 has a questionnaire as to whether or not to re-purchase the specified product based on access from a consumer who has purchased the specified product. A questionnaire processing function F for performing For this reason, the computer 3 stores a repurchase questionnaire program Pr for executing the questionnaire processing function F. M is an internal memory such as a RAM managed by the computer 3. Td is a dial key provided on the telephone set T, and the result of dialing in response to a voice message is dial data (response data).

Next, the operation of the latent demand research system 1 according to the present embodiment will be described with reference to FIGS. The potential demand survey by the potential demand survey system 1 according to the present embodiment is based on a campaign in which the percentage of consumers who are going to repurchase a specific product is compiled by a questionnaire. The content has been published in advance through advertising media such as newspapers, television, and posters.

First, when a consumer purchases a product specified by a consumer and participates in a campaign, the telephone T is off-hook and the potential demand research system 1 of the telepromotion center is called (step S1). The off-hook of the latent demand investigation system 1 connects the latent demand investigation system 1 and the telephone set T (step S2).

The latent demand research system 1 first sends a voice message, such as a guide, to the telephone set T, and in particular, a consumer who is qualified to participate in the questionnaire makes a purchase of the specified product. Sends a voice message indicating that the condition is met.

Next, a voice message for dialing the access number is transmitted (step S3). In this case, the telephone number of the shop where the purchase was made can be used as the access number. Therefore, specifically, a voice message of “Please refer to the receipt and dial the telephone number of the store where the product was purchased” is sent. Thereby, the consumer dials the access number "xx ..." with the dial key Td in response to the voice message (step S4). When receiving the access number from the telephone set T, the latent demand research system 1 checks the access number.

Next, the questionnaire processing function F is executed by the repurchase questionnaire program Pr. In this case, the computer 3 sends out a voice message registered in advance and performs tele-promotion processing for collecting response data from the consumer who has responded to the voice message (steps S6 and S7).

Hereinafter, a specific processing procedure based on the questionnaire processing function F will be described with reference to FIG.

First, the computer 3 sends out a voice message for confirming whether or not the specified product (campaign product) has been purchased (step S61). Specifically, it sends out a voice message saying, "Does the product name on the receipt have a campaign product mark at the beginning, or dial 1 for Jesus and 9 for no?" At this time, if a response is made to "9", a voice message indicating that the user is not eligible to participate is transmitted, and a stop process for stopping the telepromotion process is executed.

Next, a voice message for inputting a purchase date is transmitted (step S62). Specifically, it sends a voice message saying "Please dial the month and day numbers printed on the receipt in order." Then, when the month and day numbers are received from the consumer, a voice message for confirming the received month and day numbers is transmitted. In addition, the expiration date is checked based on the received month and day numbers, and if the expiration date has passed, a message indicating that the user is not eligible to participate is transmitted, and a cancellation process for canceling the telepromotion process is executed.

Next, a voice message for inputting the purchase time is transmitted (step S63). Specifically, a voice message “Please dial the number printed on the receipt” is sent. Then, when a time number is received from the consumer side, a voice message for confirming the received time number is transmitted.

Next, a voice message for inputting the cashier number and the receipt number is transmitted (step S64). Specifically, a voice message “Please dial the cashier number and receipt number printed on the product or receipt” is sent. Then, upon receiving the cashier number and the receipt number from the consumer side, a voice message for confirming the received cashier number and the receipt number is transmitted. In addition, the received cash register number and receipt number are checked, and if the receipt is already used (duplicate access), a message indicating that the user is not eligible to participate is transmitted, and a cancel process for canceling the telepromotion process is executed. In the example, the duplicate access is determined based on the cashier number and the receipt number. However, the determination may be made based on a combination of the purchase date and the purchase amount.

Next, a voice message for inputting a barcode (number) is transmitted (step S65). Specifically, a voice message “Please dial the barcode number printed on the receipt” is sent. When a number (barcode) is received from the consumer, a voice message is sent to confirm the received number. In addition, a check digit is calculated to determine whether or not the received number has been dialed correctly, and if the number has been dialed correctly, whether or not the received number is a campaign product is checked. At this time, if the product is not a campaign product, a message to the effect that the user is not eligible to participate is sent out, and a cancel process for canceling the telepromotion process is executed.

Next, a voice message for asking whether or not there is an intention to repurchase the campaign product is transmitted (step S66). Specifically, a voice message saying "If you want to repurchase the campaign product within one week, please dial 9 if you do not repurchase 1" is sent. When the selection number from the consumer is received, the selection number is stored in the memory M as response data.

When the above processing is completed, a prize lottery process is subsequently performed (steps S8 and S9). To be specific, send out a voice message saying "We will draw a campaign, roulette will rotate for 5 seconds, please push your favorite numbers in the meantime." This allows the consumer to hear the roulette sound effect from the handset for 5 seconds, during which he pushes any number. On the other hand, the computer 3 sends out whether or not the winning has been made by voice message and sound effect. In the case of winning, a voice message "Please tell me your address and name" is sent to record your address and name, and the received voice is recognized by the voice recognition device provided in the computer 3 and recorded in the memory M. (Remember. In this case, receipts can be used for proof of prize exchange.

When a series of promotion processes is completed, an end message is transmitted (step S10). As a result, the consumer puts the telephone T on-hook and ends (step S11).

The computer 3 finally totals the response data. As a result, it is possible to grasp the rate at which the consumer intends to repurchase the specified product, that is, the latent demand of the specified product. As described above, the latent demand research system 1 according to the present embodiment can accurately grasp the potential demand of a product, provide sufficient services to consumers, and improve the credibility and favorable impression of the store. Can be enhanced. Also, unlike the general questionnaire using postcards and scratch cards, etc., it does not use paper media, so it can contribute to significant cost savings and the protection of the global environment. Market data can be obtained at the same time and at low cost.

Although the embodiment has been described in detail above, the present invention is not limited to such an embodiment, and can be arbitrarily changed and modified in detail configuration, conditions and the like without departing from the spirit of the present invention. Can be added and deleted. For example, in the embodiment, only a questionnaire as to whether or not to re-purchase a specified product has been exemplified, but, of course, a questionnaire for the product (impression on the product, a product desired in the future, etc.) is conducted together to determine consumer needs. You may be able to understand.

[0028]

[Effect of the invention]

 As described above, the latent demand research system according to the present invention transmits a message and collects response data from the consumer who responds to the message when the consumer accesses the system via the telephone line. Equipped with a computer that performs promotion processing, and a questionnaire processing function that, when accessed by a consumer who has purchased a specified product in advance, conducts a questionnaire as to whether or not to re-purchase the specified product to the relevant consumer. In order to prepare for it, the potential demand for products can be accurately grasped, sufficient services can be provided to consumers, and the reputation of the store can be enhanced with a remarkable effect.

[Brief description of the drawings]

FIG. 1 is a system diagram showing a state in which a potential demand research system according to an embodiment of the present invention is connected to a telephone line;

FIG. 2 is a flowchart for explaining the operation of the latent demand research system;

FIG. 3 is a flowchart showing a procedure for transmitting a voice message by a questionnaire processing function in the latent demand research system;

[Explanation of symbols]

 1 Latent demand survey system 2 Telephone line 3 Computer F Questionnaire processing function

Claims (4)

[Utility model registration claims] When a consumer accesses a telephone line through a telephone line, the computer includes a computer that performs a telepromotion process for sending a message and collecting response data from a consumer who has responded to the message. If accessed by the purchasing consumer,
A potential demand survey system comprising a questionnaire processing function for conducting a questionnaire to the consumer as to whether or not to re-purchase a designated product. 2. The questionnaire processing function according to claim 1, wherein the questionnaire processing function has a function of determining whether or not the consumer has purchased the designated product based on information printed on a receipt at the time of purchase. Latent demand survey system. 3. The questionnaire processing function according to claim 1, wherein the questionnaire processing function has a function of determining whether or not the access is a duplicate access of a consumer based on a plurality of pieces of information printed on a receipt at the time of purchase. Latent demand survey system. 4. The latent demand according to claim 1, wherein the questionnaire processing function has a function of determining whether or not the product is the designated product by a bar code number printed on a receipt at the time of purchase. Survey system.