JP2025041260A - DISPLAY CONTROL DEVICE, DISPLAY CONTROL METHOD, AND DISPLAY CONTROL PROGRAM - Google Patents

Abstract

To properly display return offerings for hometown tax donation.SOLUTION: A hometown tax donation automatic vending machine 100 acquires information on a resident area of a user and information on a ticket for watching a game purchased by the user. The hometown tax donation automatic vending machine 100 controls displaying a plurality of return offerings related to hometown tax donation, based on information on a first local government corresponding to a location of a team that the user supports and information on a second local government corresponding to a place where the game is held, the first local government being estimated from the resident area information and the ticket information.SELECTED DRAWING: Figure 1

Description

The present invention relates to a display control device, a display control method, and a display control program.

Hometown tax payment is a system that allows people to make donations to the hometowns they were born in or to local governments they want to support. When making a donation, users can specify how the donation will be used (as a gift in return). The number of users of hometown tax payment is on the rise, and there are various conventional technologies aimed at improving the convenience of users when making hometown tax payment.

For example, there is a conventional technology that provides a website for making hometown tax donations and searches for and displays gifts that correspond to keywords specified by the user.

There is also a conventional technique in which a gift device is installed in a store visited by a user and a gift is displayed on the gift device. The user selects the gift he or she desires from among multiple gifts displayed on the gift device and makes a donation.

For example, in stores at match venues where various sports are held, it is possible to install gift devices and display items related to the team as gift items.

JP 2023-87077 A JP 2022-32413 A JP 2023-21530 A Patent No. 7282417

However, the above-mentioned conventional technology requires users to take the time to search for gifts themselves, and depending on the area where a user lives, items that are inappropriate as gifts may be displayed, so there is room for improvement in terms of displaying gifts.

For example, if the local government where the user lives, the local government where the game venue is located, and the local government of the team the user supports are the same, items related to the team the user supports will not be recognized as a return gift.

In one aspect, the present invention aims to provide a display control device, a display control method, and a display control program that can appropriately display gifts in return for hometown tax donations.

In the first proposal, the display control device has an acquisition unit and a display control unit. The acquisition unit acquires information on the user's residential area and information on the spectator tickets for the competition purchased by the user. The display control unit controls the display of multiple gifts related to hometown tax donations based on the information on the residential area and information on the first municipality, which is a first municipality estimated from the spectator ticket information and corresponds to the location of the team the user supports, and information on the second municipality, which corresponds to the location where the competition is held.

Hometown tax return gifts can be displayed properly.

FIG. 1 is a diagram for explaining an example of a usage scene of the hometown tax payment vending machine according to the present embodiment. FIG. 2 is a flowchart showing the processing procedure of the hometown tax payment vending machine according to the present embodiment. FIG. 3 is a functional block diagram showing the configuration of the hometown tax payment vending machine according to the present embodiment. FIG. 4 is a diagram for supplementing the second estimation process. FIG. 5 is a diagram for providing a supplementary explanation of the third estimation process. FIG. 6 is a diagram showing an example of a hardware configuration of a computer that realizes the same functions as the hometown tax payment vending machine of the embodiment.

Below, examples of the display control device, display control method, and display control program disclosed in the present application are described in detail with reference to the drawings. Note that the present invention is not limited to these examples.

First, an example of a usage scenario of the hometown tax payment vending machine according to this embodiment will be described. In this embodiment, soccer will be used as the sport that the user watches, but this is not limited to this and the sport may be basketball, baseball, volleyball, ice hockey, rugby, handball, American football, softball, etc.

Figure 1 is a diagram for explaining an example of a usage scenario of the hometown tax payment vending machine according to this embodiment. For example, in Oita city 1, there is a competition venue 2. At the competition venue 2, a soccer match between a first team and a second team is to be held. As a premise, the municipality corresponding to the location of the first team is "Oita city", and the municipality corresponding to the location of the second team is "Kawasaki city". The municipality corresponding to the competition venue 2 is "Oita city". In the following explanation, the municipality corresponding to the location of a team will be referred to simply as the team's municipality, as appropriate.

At the game venue 2, a first team goods store 3a, a second team goods store 3b, and a hometown tax payment vending machine 100 are installed.

The first team goods store 3a is a store that sells first team-related goods manufactured by a company in Oita City.

The second team goods store 3b is a store that sells second team-related goods manufactured by a company in Kawasaki City.

The hometown tax payment vending machine 100 is a vending machine that allows users to make hometown tax payments. The hometown tax payment vending machine 100 is an example of a "display control device." Although not shown in the figure, the hometown tax payment vending machine 100 is connected to another server via a network. The other server is a server that handles various procedures related to hometown tax payments.

The hometown tax payment vending machine 100 displays merchandise related to the second team, appreciation vouchers for purchasing various products, and the like as gifts in return for hometown tax payment. Users can make a hometown tax payment and receive a gift by selecting a gift displayed on the hometown tax payment vending machine 100 and depositing (donating) an amount corresponding to the gift.

The hometown tax payment vending machine 100 also performs the process described below to control the display of multiple return gifts related to hometown tax payment. Here, a case will be described in which a user 10 who lives in Kawasaki City and is a supporter of the second team operates the hometown tax payment vending machine 100 to make a hometown tax payment. The user 10 is participating in an away tour and watches a soccer match between the first team and the second team at the match venue 2.

The user 10 is assumed to possess a mobile terminal 50. The mobile terminal 50 may be a tablet terminal, a smartphone, or the like. The user 10 has registered as a member of the soccer league in advance, and operates the mobile terminal 50 to log in to a specific website and purchase a spectator ticket.

The memory unit of the mobile terminal 50 stores member information 50a and league spectating information 50b. The member information 50a includes a user ID, address, name, telephone number, email address, date of birth, etc. The user ID is information that uniquely identifies the user 10. The address is the address (area of residence) of the user 10. The name is the name of the user 10. The telephone number is the telephone number of the mobile terminal 50. The email address is the email address of the user 10. The date of birth is the date of birth of the user 10. The member information 50a may also include information about the fan club of the second team to which the user 10 belongs.

League viewing information 50b includes a user ID, viewing ticket information, seat information, ticket purchase history, etc. The user ID is information that uniquely identifies the user 10. The viewing ticket information is information about a ticket for viewing a match between the first team and the second team held at the match venue 2. The seat information is information about the seat used by the user 10 when viewing the match. The ticket purchase history includes the history of multiple viewing tickets that the user 10 has purchased in the past.

Here, when the user 10 arrives at the game venue 2 and uses the hometown tax payment vending machine 100, the user operates the mobile terminal 50 to display the two-dimensional barcode 60 on the mobile terminal 50. The two-dimensional barcode 60 indicates the member information 50a and the league viewing information 50b in code.

The hometown tax payment vending machine 100 reads the two-dimensional barcode 60 displayed on the mobile terminal 50 and controls the display of the return gift on the display unit of the hometown tax payment vending machine 100. For example, the processing procedure of the hometown tax payment vending machine 100 is as shown in FIG. 2.

Figure 2 is a flowchart showing the processing procedure of the hometown tax payment vending machine in this embodiment. As shown in Figure 2, the hometown tax payment vending machine 100 reads the two-dimensional barcode from the mobile terminal 50 (step S101).

The hometown tax payment vending machine 100 identifies the user's residential area based on the membership information contained in the two-dimensional barcode (step S102). The hometown tax payment vending machine 100 estimates the team the user is supporting based on the league viewing information contained in the two-dimensional barcode (step S103).

The hometown tax payment vending machine 100 acquires information about the local government corresponding to the game venue 2 (step S104). The hometown tax payment vending machine 100 determines whether the first condition is met (step S105). For example, the first condition is "the local government of the user's residential area = the local government of the game venue = the local government of the team the user supports."

When the first condition is met (step S105, Yes), the hometown tax payment vending machine 100 preferentially displays a button for making a simple donation on the display (step S106). When the button is pressed, the hometown tax payment vending machine 100 outputs a letter of thanks (step S107). When making a donation, the hometown tax payment vending machine 100 may provide a display that allows the user to select the purpose of the donation for municipalities that allow the user to specify the purpose of the donation. For example, by selecting "sports promotion," the user's donation will be used exclusively for sports promotion, and may be used to renovate the stadium used by the team the user supports, which may indirectly contribute to the development of the team.

If the first condition is not met (step S105, No), the hometown tax payment vending machine 100 proceeds to step S108. The hometown tax payment vending machine 100 determines whether the second condition is met (step S108). For example, the second condition is "the local government in the user's residential area ≠ the local government of the team the user supports."

If the second condition is met (step S108, Yes), the hometown tax payment vending machine 100 preferentially displays a gift of merchandise from the team the user supports or a thank-you voucher (step S109) and proceeds to step S111.

On the other hand, if the second condition is not met (step S108, No), the hometown tax payment vending machine 100 displays the appreciation coupon preferentially (step S110) and proceeds to step S111. Here, not meeting the first condition and not meeting the second condition means that the third condition is met. For example, the third condition is "the local government where the user lives = the local government of the team the user supports ≠ the local government where the game venue is located."

When a gift or a thank-you voucher is selected, the hometown tax payment vending machine 100 accesses another server and executes the hometown tax payment procedure (step S111). The hometown tax payment vending machine 100 outputs the gift (step S112).

The hometown tax payment vending machine 100 controls the display of the return gift by performing the processing procedure shown in FIG. 2. The thank-you coupon displayed in steps S109 and S110 is a thank-you coupon issued by the local government of the game venue 2. Instead of outputting the return gift, the hometown tax payment vending machine 100 may output an exchange coupon for exchanging for the return gift.

The local government of the residential area of user 10 shown in FIG. 1 is "Kawasaki City", the local government of the team that user 10 supports is "Kawasaki City", and the local government of the game venue 2 is "Oita City". Therefore, when the hometown tax payment vending machine 100 reads the two-dimensional barcode from the mobile terminal 50 and performs the process of FIG. 2, it determines that the above third condition is met and preferentially displays a thank-you voucher to user 10. User 10 can select the preferentially displayed thank-you voucher as a return gift, make a hometown tax payment, and use the thank-you voucher to purchase merchandise of the team that user supports at the second team merchandise store 3b.

Preferentially displaying the target appreciation voucher (or return gift) means that the hometown tax payment vending machine 100 displays the target appreciation voucher higher than other return gifts, or highlights it, etc.

As described above, the hometown tax donation vending machine 100 according to this embodiment can reduce the effort required for the user to search for a gift, and can preferentially display items that are appropriate as a gift depending on the user's area of residence. In other words, hometown tax donation gifts can be displayed appropriately.

Next, an example of the configuration of the hometown tax payment vending machine 100 described in FIG. 1 will be described. FIG. 3 is a functional block diagram showing the configuration of the hometown tax payment vending machine according to this embodiment. As shown in FIG. 3, this hometown tax payment vending machine 100 has a camera 101, an output unit 102, an input unit 103, a communication unit 110, an input unit 120, a display unit 130, a memory unit 140, and a control unit 150.

Camera 101 is a camera installed in hometown tax payment vending machine 100 and captures images. The images captured by camera 101 include images of the user using hometown tax payment vending machine 100 and two-dimensional barcodes displayed on the user's mobile device.

The output unit 102 outputs the return gift or appreciation voucher selected by the user. Note that the output unit 102 may output an exchange voucher for the return gift or appreciation voucher instead of the return gift or appreciation voucher.

The insertion unit 103 is a device used by the user to insert money. The insertion unit 103 may be a coin receiver, a bill receiver, a card reader, etc.

The communication unit 110 transmits and receives information to and from other servers via the network. The communication unit 110 is realized by a NIC (Network Interface Card) or the like.

The input unit 120 is an input device for inputting various information to the control unit 150 of the hometown tax payment vending machine 100. The input unit 120 is an input button, a touch panel, etc.

The display unit 130 is a display device that displays information about the return gift and the appreciation voucher output from the control unit 150. The display unit 130 is a liquid crystal panel, a touch panel, or the like. Based on instructions from the control unit 150, the display unit 130 preferentially displays the target return gift or appreciation voucher.

The storage unit 140 has member information 141, league viewing information 142, gift information 143, and match venue information 144. The storage unit 140 is a storage device such as a memory.

Member information 141 is member information obtained from a two-dimensional barcode displayed on a mobile terminal. For example, member information 141 includes a user ID, address, name, telephone number, email address, date of birth, fan club information, etc. The explanation regarding the user ID, address, name, telephone number, email address, date of birth, and fan club information is the same as the explanation above.

League viewing information 142 is league viewing information acquired from a two-dimensional barcode displayed on a terminal device. For example, league viewing information 142 includes a user ID, viewing ticket information, seat information, ticket purchase history, etc. The explanation regarding the user ID, viewing ticket information, seat information, and ticket purchase history is the same as that described above.

The return gift information 143 holds information about the return gifts that the control unit 150 displays on the display unit 130. For example, the return gift information 143 includes image information about goods for the first team, the second team, and other teams that are set as return gifts.

The match venue information 144 includes various information related to match venue 2. For example, the match venue information 144 includes information about the local government "Oita City" that corresponds to match venue 2, and information about the seating layout of match venue 2.

The control unit 150 has an acquisition unit 151, an estimation unit 152, a display control unit 153, and a procedure processing unit 154. The control unit 150 is, for example, a CPU (Central Processing Unit) or an MPU (Micro Processing Unit).

The acquisition unit 151 acquires the member information 141 and the league watching information 142 from a mobile terminal (for example, the mobile terminal 50) and registers the member information 141 and the league watching information 142 in the storage unit 140.

For example, the acquisition unit 151 uses the camera 101 to acquire an image of a two-dimensional barcode displayed on a mobile terminal, and executes a predetermined decoding algorithm on the image of the two-dimensional barcode to extract the member information 141 and the league viewing information 142.

The estimation unit 152 estimates the team that the user supports based on the image of the user captured by the camera 101 or the league viewing information 142. For example, the estimation unit 152 executes one of the first to fourth estimation processes described below.

The "first estimation process" executed by the estimation unit 152 will be described. The estimation unit 152 acquires an image of the user (an image of the user wearing a team uniform) from the camera 101, and estimates the team that the user supports by analyzing the image of the user. For example, the estimation unit 152 may perform the estimation using a trained machine learning model that takes an image of a person as input and team identification information as output. Such a machine learning model is a Neural Network (NN) or the like. Note that the estimation unit 152 may also estimate the team that the user supports using other image analysis techniques.

The following describes the "second estimation process" executed by the estimation unit 152. The estimation unit 152 acquires the seating information included in the league viewing information 142, and estimates the team that the user is rooting for based on the seating information.

Figure 4 is a diagram to supplement the second estimation process. For example, the seating areas of the match venue 2 are classified into areas R1, R2, R3, and R4. It is assumed that information on areas R1 to R4 of the match venue 2 is set in the match venue information 144. Areas R1 to R3 are areas where supporters of the home team (first team) sit. Area R4 is an area where supporters of the away team (second team) sit. Note that at the start of the first half of the match, the left side of Figure 4 is the first team's end (position), and the right side of Figure 4 is the second team's end.

When the seat position identified by the seat information is included in region R1 to R3, the estimation unit 152 estimates that the team the user is rooting for is the home team (first team). On the other hand, when the seat position identified by the seat information is included in region R4, the estimation unit 152 estimates that the team the user is fighting for is the away team (second team).

The following describes the "third estimation process" executed by the estimation unit 152. The estimation unit 152 acquires the ticket purchase history included in the league viewing information 142, and estimates the team that the user supports based on the ticket purchase history.

Figure 5 is a diagram for providing additional explanation of the third estimation process. For example, the ticket purchase history includes a combination of teams that have been watched in the past. In the example shown in Figure 5, the ticket purchase history 70 includes the schedule, the home team, and the away team. The estimation unit 152 tallies the number of times that a team has been recorded as a home team or an away team for each team based on the ticket purchase history 70. In the example shown in Figure 5, the first team has been recorded "once," the second team "three times," the third team "once," and the fourth team "once." The estimation unit 152 estimates that the team with the highest number of appearances, "team two," is the team that the user will support.

The following describes the "fourth estimation process" executed by the estimation unit 152. The estimation unit 152 acquires information about the fan club to which the user belongs from the membership information 141. The estimation unit 152 estimates the team corresponding to the fan club as the team that the user supports.

The estimation unit 152 executes one of the first to fourth estimation processes and outputs the estimation result to the display control unit 153. Note that the estimation unit 152 may execute all of the estimation processes among the first to fourth estimation processes and determine the team that the user will support by taking a majority vote of the estimation results.

The display control unit 153 is a processing unit that controls the display of multiple return gifts related to hometown tax donations based on information about the user's residential area, information about the local government of the team the user supports, and information about the local government of the game venue 2.

The display control unit 153 acquires information on the user's residential area from the member information 141, and identifies the local government that corresponds to the acquired residential area. The display control unit 153 may also identify the local government that corresponds to the residential area by using a table or the like that defines the relationship between the residential area and the local government.

The display control unit 153 acquires the estimation result of the team supported by the user from the estimation unit 152, and identifies the local government of the acquired "team supported by the user." The display control unit 153 may identify the local government of the team by using a table or the like that defines the relationship between the team and the local government.

The display control unit 153 obtains information about the local government of the game venue 2 from the game venue information 144.

The display control unit 153 determines which of the first condition, the second condition, and the third condition is satisfied based on the local government of the user's residential area, the local government of the team the user supports, and the local government of the game venue 2. The first condition, the second condition, and the third condition are as follows:

Condition 1: "The local government where the user lives = the local government where the game venue is located = the local government of the team the user supports."
The second condition is "the local government where the user lives ≠ the local government of the team the user supports."
The third condition: "The local government where the user lives = the local government of the team the user supports ≠ the local government where the game venue is located."

If the first condition is met, the display control unit 153 preferentially displays a button for simply making a donation on the display unit 130.

When the second condition is met, the display control unit 153 causes the display unit 130 to preferentially display a gift of merchandise from the team the user supports, or a thank-you voucher. The display control unit 153 obtains an image of the gift corresponding to the merchandise of the team the user supports from the gift information 143, and outputs the image to the display unit 130 to highlight it.

If the third condition is met, the display control unit 153 causes the display unit 130 to preferentially display the appreciation voucher.

When the procedure processing unit 154 detects that a user has selected a gift or appreciation voucher displayed on the display unit 130 and made a deposit (donation) using the insertion unit 103, it transmits various procedural information to another server and requests that the hometown tax payment procedures be completed. When the procedure related to the hometown tax payment is completed by the other server, the procedure processing unit 154 causes the output unit 102 to output the selected gift or appreciation voucher.

When the procedure processing unit 154 detects that the user has pressed the simple donation button displayed on the display unit 130 and made a deposit (donation) using the deposit unit 103, it causes the output unit 102 to output a letter of appreciation.

Next, the effects of the hometown tax donation vending machine 100 according to this embodiment will be described. The hometown tax donation vending machine 100 controls the display of multiple return gifts related to hometown tax donations based on the local government of the user's residential area, the local government of the team the user supports, and the local government of the game venue 2. This reduces the effort required for the user to search for return gifts, and makes it possible to preferentially display items that are appropriate as return gifts according to the user's residential area. In other words, it is possible to appropriately display hometown tax donation return gifts.

When the first condition is met, the hometown tax payment vending machine 100 displays a button (image) on the display unit 130 that simply encourages users to make a donation. This makes it possible to encourage users who are unable to make hometown tax payments to make a donation.

When the second condition is met, the hometown tax donation vending machine 100 displays a gift or appreciation coupon related to the hometown tax donation to the local government on the display unit 130. This makes it possible to encourage hometown tax donations in which the gift is goods from the team the user supports, when the local government in the user's residential area is different from the local government of the team the user supports.

When the third condition is met, the hometown tax donation vending machine 100 preferentially displays on the display unit as a return gift a thank-you voucher issued by a municipality (e.g., Oita City) other than the municipality in the user's residential area (e.g., Kawasaki City). This allows the user to use the thank-you voucher to purchase merchandise for the team they support. For example, the user can obtain a thank-you voucher issued by the municipality in the game venue 2 through hometown tax donation, and can use hometown tax donation to purchase merchandise for the team they support at the away venue through general purchase. Furthermore, sales of the team's merchandise at the away venue can contribute to increasing sales of the team's merchandise at the away venue. Furthermore, using hometown tax donations with the thank-you voucher can contribute to the municipality in which the game venue is located.

The hometown tax payment vending machine 100 identifies the team that the user supports through the first to fourth estimation processes described above. This allows the local government of the team that the user supports to be automatically identified without the user having to specify it, reducing the burden on the user.

The above-described process performed by the hometown tax payment vending machine 100 is just one example, and the hometown tax payment vending machine 100 may also perform other processes.

The hometown tax donation vending machine 100 reads the two-dimensional barcode displayed on the mobile terminal to identify various information related to the user (for example, membership information, league spectator information), but is not limited to this. The user may input their My Number card or their My Number (personal number) on their My Number card into the hometown tax donation vending machine 100, and the hometown tax donation vending machine 100 may identify various information related to the user based on the input information. The hometown tax donation vending machine 100 may also use technology such as OCR (Optical Character Recognition/Reader) on paper spectator tickets to obtain various information related to the user (spectator ticket information, etc.).

The hometown tax donation vending machine 100 displays team goods and appreciation coupons as return gifts, but it may display other return gifts. For example, the hometown tax donation vending machine 100 may preferentially display items eligible for hometown tax donation from the local government of the game venue 2 (other than team goods). The hometown tax donation vending machine 100 may preferentially display items eligible for the supported team that are handled by a government other than the supported team's local government. The hometown tax donation vending machine 100 may preferentially display appreciation coupons issued by the local government that are limited to the current location (limited to the game venue). Appreciation coupons do not have to be issued by local governments, but may be issued by various associations or private companies and can only be used in specific locations or for specific products.

Some of the functions included in the hometown tax payment vending machine 100 may be executed by another server connected via a network. For example, the other server may have functions such as the estimation unit 152 and the display control unit 153 described above, and may execute the above processing by executing data communication with the hometown tax payment vending machine 100. In addition, a user's terminal device may be connected to the server via a network, and the hometown tax payment procedure may be performed via the network. For example, the location information of the mobile terminal during the hometown tax payment procedure may be used instead of the above seat information. The mobile terminal notifies the server of the location information using GPS (Global Positioning System).

Next, an example of the hardware configuration of a computer that realizes the same functions as the hometown tax payment vending machine 100 shown in the above embodiment will be described. Figure 6 is a diagram showing an example of the hardware configuration of a computer that realizes the same functions as the hometown tax payment vending machine of the embodiment.

As shown in FIG. 6, computer 300 has a CPU 301 that executes various arithmetic processes, an input device 302 that accepts data input from a user, and a display 303. Computer 400 also has a communication device 304 that transmits and receives data to and from other servers via a wired or wireless network, and various devices 305. Various devices 305 correspond to camera 101, output unit 102, and input unit 103. Computer 300 also has a RAM 306 that temporarily stores various information, and a hard disk device 307. Each of devices 301 to 307 is connected to a bus 308.

The hard disk device 307 has an acquisition program 307a, an estimation program 307b, a display control program 307c, and a procedure processing program 307d. The CPU 301 also reads out each of the programs 307a to 307d and expands them in the RAM 306.

The acquisition program 307a functions as an acquisition process 306a. The estimation program 307b functions as an estimation process 306b. The display control program 307c functions as a display control process 306c. The procedure processing program 307d functions as a procedure processing process 306d.

The processing of the acquisition process 306a corresponds to the processing of the acquisition unit 151. The processing of the estimation process 306b corresponds to the processing of the estimation unit 152. The processing of the display control process 306c corresponds to the processing of the display control unit 153. The processing of the procedure processing process 306d corresponds to the processing of the procedure processing unit 154.

Note that each of the programs 307a to 307d does not necessarily have to be stored in the hard disk drive 407 from the beginning. For example, each program may be stored in a "portable physical medium" such as a flexible disk (FD), CD-ROM, DVD, magneto-optical disk, or IC card that is inserted into the computer 300. Then, the computer 300 may read and execute each of the programs 307a to 307d.

REFERENCE SIGNS LIST 100 Hometown tax payment vending machine 101 Camera 102 Output unit 103 Insert unit 110 Communication unit 120 Input unit 130 Display unit 140 Memory unit 141 Membership information 142 League match attendance information 143 Return gift information 144 Match venue information 150 Control unit 151 Acquisition unit 152 Estimation unit 153 Display control unit 154 Procedure processing unit

Claims (9)

An acquisition unit that acquires information on the user's residential area and information on the spectator tickets purchased by the user;
a display control unit that controls the display of multiple return gifts related to hometown tax donations based on information on the residential area and a first local government estimated from information on the spectator ticket, the first local government corresponding to the location of the team the user supports, and information on a second local government corresponding to the location where the competition is held;
A display control device comprising: The display control device according to claim 1, characterized in that the display control unit preferentially displays, on the display unit, a thank-you voucher issued by the second municipality as a return gift when a third municipality in the residential area matches the first municipality and the first municipality does not match the second municipality. The display control device according to claim 2, characterized in that the display control unit displays a screen on the display unit encouraging donations when the first municipality, the second municipality, and the third municipality match. The display control device according to claim 1, characterized in that the display control unit displays a gift or a thank-you voucher related to hometown tax donations to the second municipality on the display unit when the third municipality in the residential area does not match the first municipality. The display control device according to claim 1, characterized in that the information on the spectator ticket includes information on the seat where the user will watch the event, and further comprises an estimation unit that estimates the first local government based on the seat information. The display control device according to claim 5, characterized in that the information about the spectator ticket includes a combination of teams that the user has previously watched, and the estimation unit further executes a process of estimating the first local government based on the combination of teams that the user has previously watched. The display control device according to claim 6, characterized in that the information about the spectator ticket includes information about a fan club to which the user belongs, and the estimation unit further executes a process of estimating the first local government based on the information about the fan club. Acquire information about the user's residential area and the tickets for the event purchased by the user,
Controlling the display of a plurality of return gifts related to hometown tax donations based on information on the residential area and a first local government estimated from information on the spectator ticket, the first local government corresponding to the location of the team the user supports, and information on a second local government corresponding to the location where the event is to be held.
A display control method, the processing of which is executed by a computer. Acquire information about the user's residential area and the tickets for the event purchased by the user,
Controlling the display of a plurality of return gifts related to hometown tax donations based on information on the residential area and a first local government estimated from information on the spectator ticket, the first local government corresponding to the location of the team the user supports, and information on a second local government corresponding to the location where the event is to be held.
A display control program that causes a computer to execute a process.

Images