JP2024028105A - Web content display system on mobile information terminals - Google Patents

Abstract

To cause a user portable terminal to display information on each store.SOLUTION: A system 1 includes: a storage unit which stores a content; a display control unit which transmits a content to a portable terminal; a generation unit which generates a modified content; a store information storage unit which stores position information of stores; a terminal position information acquisition unit which acquires terminal position information; a display target store candidate extraction unit which extracts stores within a predetermined range, from the store information storage unit; a display target store candidate display control unit which transmits store identification information to the portable terminal; a display target store information acquisition unit which acquires selected display target store information; a content extraction unit which extracts a content related to the store identification information; a content display control unit which transmits the extracted content to the portable terminal; and a switch button display control unit which causes the portable terminal to display a button to select a content to be displayed on the portable terminal, between a content based on a common content transmitted from a common content display control unit and a content transmitted from the content display control unit.SELECTED DRAWING: Figure 1

Description

The present invention relates to a system for displaying web content on a mobile information terminal such as a smartphone.

Conventionally, the presence of a user with a mobile information terminal in a predetermined area is detected based on the position information of the mobile information terminal, and then information about stores located in the area is displayed on the mobile information terminal. system is being considered.

For example, in the display system described in Patent Document 1, when a user carries a mobile information terminal and visits a specific area (for example, a specific shopping street), a portal screen corresponding to that area is displayed. On the portal screen, a link to recommended information is displayed in addition to a message such as "Welcome to ○○ shopping district," for example. Recommended information is a short message prepared by each store in the area, and when a user taps a link to recommended information, recommended information for multiple stores is displayed for each store on one screen. When the user further selects one of the recommended stores, the content for each store (hereinafter referred to as , "store content") are displayed.

International Publication No. WO2013/153689

In Patent Document 1, the target area is mainly one shopping district, and the store contents of stores of various types (grocery stores, electronics stores, restaurants, etc.) affiliated with the shopping district are displayed. Instead of targeting stores affiliated with such a shopping district, store contents of multiple stores belonging to a specific industry within a target area (usually wider than a single shopping district) can be collected using the user's mobile information. It is also possible to display it on the terminal. For example, at pachinko and other gaming parlors, the models of gaming machines installed differ from store to store, and each store holds its own events on specific days. There is a demand from users who want to acquire information for each store, targeting a plurality of stores.

When targeting multiple stores belonging to a specific industry, the store content may include not only information that differs between the multiple stores but also information that is common to the multiple stores. For example, in the above-mentioned industry that operates game parlors, if a common model of gaming machine is installed at multiple stores, the information for that model of gaming machine can be made common to multiple stores. It is. However, in the system described in Patent Document 1, store contents are input into the system for each store, so even if information is common to multiple stores, it is necessary to input it into the system for each store, which is time-consuming. Put it away.

The problem to be solved by the present invention is that in a system that targets a plurality of stores and displays information for each store on a mobile information terminal owned by a user, an employee of each store or a system administrator displays information for each store. It is an object of the present invention to provide a web content display system that can reduce input time and effort.

A web content display system according to the present invention, which has been made to solve the above problems, is a system that displays information for each registered store on a mobile information terminal owned by a user, targeting a plurality of registered stores,
a common content storage unit that stores data of common content that is digital content related to products or services provided by the plurality of registered stores; and a common content storage unit that stores data of common content that is digital content related to products or services provided by the plurality of registered stores; a shopnized content generation unit that generates shopnized content data;
Shopnalized content data for each registered store generated by the shopnalized content generation unit, store location information that is information indicating the location of the registered store, and identification of the registered store from other registered stores. a store information storage unit that stores store identification information in association with store identification information;
a terminal location information acquisition unit that acquires terminal location information transmitted from the portable information terminal, which is information indicating the location where the portable information terminal exists;
Based on the store location information stored in the store information storage section, information on display target store candidates that are stores within a predetermined range from the location specified by the terminal location information among the plurality of registered stores is obtained. a display target store candidate extraction unit that extracts from the store information storage unit;
a display target store candidate display control unit that transmits store identification information of the display target store candidate extracted by the display target store candidate extraction unit to the mobile information terminal;
a display target store information acquisition unit that acquires display target store information, which is information representing one display target store selected from display target store candidates displayed on the mobile information terminal, from the mobile information terminal;
a shopnized content extraction unit that extracts shopnized content data associated with the display target store from the store information storage unit;
and a shopnized content display control unit that transmits shopnized content data extracted by the shopnized content extraction unit to the mobile information terminal.

In the web content display system according to the present invention, the shop-nized content for each registered store is content in which only part of the common content is changed to content unique to the registered store. This "change" includes not only changing some information included in the common content, but also deleting some information and adding information. In this way, since the shop-nized content is created based on the common content, there is no need to create all the content for each registered store from scratch, which reduces the effort required to create the content.

For example, when the Web content display system according to the present invention is targeted at a gaming parlor and a provider company (manufacturing company, sales company, etc.) of gaming machines installed in the gaming parlor, the common content includes information provided by the provider company. Storenized content includes information on all the gaming machine models included in the common content, with information on machines that are not installed at registered stores deleted, and This includes changes in the ranking of popular models to rankings compiled independently by registered stores. In addition, to the common content, you can add slide banners unique to registered stores, add news such as event information unique to registered stores, and change the background color of headers, headlines, etc. to those unique to registered stores. and so on are also included in shopnized content.

In the web content display system according to the present invention, communication occurs when a user who owns a mobile information terminal starts an application or a browser and accesses a predetermined website, and the terminal location information acquisition unit Obtain device location information. Here, the user may access the predetermined website by searching on a search site, or by reading a two-dimensional barcode displayed on a POP advertisement installed in a store, a magazine, etc. with a mobile information terminal. You may also do this by Alternatively, a predetermined website may be accessed when an NFC tag installed in a store is read using a portable information terminal compatible with NFC (near field communication). Furthermore, the position information of the mobile information terminal may be acquired by accessing objects or information other than the two-dimensional barcode or NFC tag using the mobile information terminal.

When the terminal location information acquisition unit acquires the terminal location information of the mobile information terminal in this way, the display target store candidate extraction unit extracts the terminal location information specified by the terminal location information based on the store location information stored in the store information storage unit. Information about display target store candidates within a predetermined range from the location is extracted from the store information storage section. Here, the store location information is indicated by, for example, a combination of longitude and latitude at the location of the store. In addition, the number of display target store candidates extracted here is usually smaller than the number of registered stores (the plurality of stores mentioned above), but there may be only one store or all registered stores. obtain. Subsequently, the display target store candidate display control unit transmits the store identification information of the extracted display target store candidate to the mobile information terminal. Here, as the store identification information, an ID given to each store, a name of each store, a graphic trademark, etc. can be used. Store identification information of display target store candidates is displayed on the mobile information terminal.

When an operation (for example, tap or click) to select one display target store from display target store candidates is performed on the mobile information terminal, the display target store information acquisition unit acquires information representing the selected one display target store. Receive from a mobile information terminal. Here, the "information representing the display target store" may be the store identification information itself sent by the display target store candidate extraction unit to the mobile information terminal as described above, or may correspond one-to-one with the store identification information. It may be information. For example, the transmission order when the display target store candidate extraction unit transmits the store identification information of a plurality of display target store candidates to the mobile information terminal can be used as information that corresponds one-to-one with the store identification information. Then, the shopnized content extracting unit extracts shopnized content data associated with the display target store from the store information storage unit. Further, the shopnized content display control unit transmits the extracted shopnized content data to the mobile information terminal. As a result, the shop-nized content of the store to be displayed is displayed on the mobile information terminal.

The web content display system according to the present invention further includes:
a common content display control unit that transmits common content data stored in the common content storage unit to the mobile information terminal;
and a display switching button display control unit that transmits data to the portable information terminal to cause the portable information terminal to display a display switching button, which is a button for causing the portable information terminal to transmit the terminal location information. .

According to the web content display system including the common content display control unit and the display switching button display control unit, when a predetermined application is started on a mobile information terminal or a predetermined website is accessed using a browser, first, , the common content display control unit causes the portable information terminal to display the common content by transmitting data of the common content to the portable information terminal. At the same time, the display switching button is displayed on the portable information terminal using the data transmitted by the display switching button display control section. The display switching button is a button for switching the content displayed on the mobile information terminal from common content to shop-nized content, but when the user operates this button, the device location information is not directly acquired. The operation of transmitting data to the department is executed on the mobile information terminal. That is, when the user operates this button, the terminal location information is sent to the terminal location information acquisition unit, and the display target store candidate extraction unit and the display target store candidate display control unit operate as described above, and the display target store candidate extraction unit and the display target store candidate display control unit operate as described above. Candidates are displayed on the mobile information terminal. Then, when the user performs an operation to select one display target store from the display target store candidates on the mobile information terminal, the display target store information acquisition unit, the shopnized content extraction unit, and the shopnized The content display control unit operates, and the shopnized content of the store to be displayed is displayed on the mobile information terminal.

According to the configuration including such a display switching button display control unit, when the user of the mobile information terminal executes a predetermined switching operation, the content to be displayed on the mobile information terminal can be switched between the common content and the shop name at the user's will. You can switch between raised content and raised content.

In the Web content display system according to the present invention, the display target store candidate display control unit may further acquire store location information of the display target store candidate from the store information storage unit and transmit it to the mobile information terminal. good. As a result, the location of the display target store candidates can be displayed on the mobile information terminal (for example, superimposed on a map image), and when the user selects one display target store from the display target store candidates, the display target store The location of the store candidate can be used as a guideline.

According to the present invention, in a system that targets a plurality of stores and displays store-by-store information on a mobile information terminal owned by a user, an employee of each store or a system administrator inputs store-by-store information. You can save time and effort.

1 is a schematic configuration diagram showing an embodiment of a web content display system according to the present invention. FIG. 2 is a schematic configuration diagram showing a web content display system to which a display switching control unit and the like are added, which is a modification of the present embodiment. This is an example of common content displayed on a mobile information terminal when the web content display system of this embodiment (modification example) is operating, including the display at the top (a) and the display when scrolling downward from the top ( Diagram showing b). An example of shopnized content displayed on a mobile information terminal when the web content display system of this embodiment is operating, the display at the top (a) and the display when scrolling downward from the top (b) Diagram showing. 2 is a flowchart showing the operation of the web content display system according to the present embodiment (a modification of the present embodiment). FIG. 2 is a diagram showing an example of a screen displaying a list of display target store candidates, which is displayed on a mobile information terminal during operation of the web content display system of the present embodiment. The figure which shows the example of the screen which displays the display target store candidate on the map which is displayed on the portable information terminal when the web content display system of this embodiment is operating.

An embodiment of a web content display system according to the present invention will be described using FIGS. 1 to 7.

(1) Configuration of the web content display system of this embodiment
(1-1) Configuration of a web content display system having a basic configuration As shown in FIG. , store information storage section 13 , terminal location information acquisition section 14 , display target store candidate extraction section 15 , display target store candidate display control section 16 , display target store information acquisition section 17 , shopnized content It has an extraction section 18, a shop-nized content display control section 19, and a connection interface (IF) 20 with an Internet line 90. Further, the Web content display system 1 includes an input section 22 such as a keyboard and a mouse, and a management screen display section 23 that is a display. When a touch panel display is used as the management screen display section 23, it can serve as both the input section 22 and the management screen display section 23.

Each part of the web content display system 1 includes a central processing unit (CPU) of a computer, a memory, an IF 20, a storage device 21 such as a hard disk, an input unit 22, a management screen display unit 23, and other hardware that operates these hardware. It is realized by software that allows The input section 22 and the management screen display section 23 may be placed in the same location as other hardware, or may be placed in a different location from other hardware and then connected via the in-house network or the Internet line 90. You can do it like this. Further, hardware other than the input section 22 and the management screen display section 23 may also be distributed and connected via the Internet line 90 or the like.

Hereinafter, details of each part included in the Web content display system 1 will be explained.

The common content storage unit 11 stores common content data, and corresponds to a part of the storage area of the storage device 21. The common content in this embodiment is content related to products or services that are commonly provided by a plurality of registered stores that intend to provide content using the present Web content display system 1, and the content is different for each registered store as described below. This is content that can be (but is not necessarily) included in shop-nized content.

For example, if the registered store is a store belonging to the gaming hall industry, the common content may include information for each model of multiple gaming machines (playing methods, strategy points, introductions to characters that appear during games, etc.) , information on new models, popular model rankings common to multiple registered stores, articles introducing each registered store, etc. The common content is created outside the Web content display system 1 and is stored in the common content storage unit 11 through a storage such as a USB memory or the Internet line 90 by operating the input unit 22. Alternatively, the common content may be created using a computer, which is the hardware of the Web content display system 1, and software for creating common content.

The shopnized content generation unit 12 generates shopnized content for each registered store based on common content. Shoparized content is generated as different content for each registered store by changing and/or deleting some of the information included in the common content and/or adding information that is not included in the common content. Ru. Changes, deletions, and additions to such information may be made by granting each registered store management authority limited to its own store's own shop-nized content, and then allowing each registered store's employees to access the information on their computers, smartphones, etc. This is done by operating the terminal. Alternatively, the administrator of the web content display system 1 (an employee of the business operating the system) may listen to the requests from each registered store, and then enter the input section 22 through the management screen displayed on the management screen display section 23. This may be done by an operation.

If the registered store is a store belonging to the gaming hall industry, the shopnized content includes, for example, the registered store that is the target of displaying the shopnized content among the information for each model of a plurality of gaming machines. information on models that are not installed in the store, information on new models with the scheduled installation date added to the screen that introduces the models scheduled to be installed soon at the registered store, Changes that make it more noticeable, such as making the area introduced on the screen larger than other models or displaying it in a different color from other models, or changing the ranking of popular models in order of popularity at the registered store. , an example is one in which only the articles of the registered store targeted for the shopnized content are extracted from the introductory articles of each registered store (articles of other stores are deleted). Further, event announcement information unique to the registered store and other advertising information of the registered store may be added as shopnized content.

The store information storage unit 13 stores shopnized content data for each registered store generated by the shopnized content generation unit 12, store location information, and store identification information. This corresponds to a part of the storage area of the device 21. The store location information is information indicating the location of a registered store corresponding to the location information transmitted from the mobile information terminal 91, and is indicated by a combination of longitude and latitude, for example. By comparing the location information of the mobile information terminal 91 with the store location information of the registered store, the distance between the mobile information terminal 91 and the registered store can be determined. Store identification information is information that identifies each registered store from other registered stores, and includes, for example, the store name (for chain stores, it includes a combination of the chain name and branch name), graphic trademarks, etc. .

The store location information and store identification information are stored in the store information storage section 13 by the administrator of the Web content display system 1 operating the input section 22 through the management screen displayed on the management screen display section 23. On the other hand, data of the shop-nized content is transmitted from the shop-nized content generation unit 12 to the store information storage unit 13 and stored therein. In the store information storage unit 13, shopnized content data, store location information, and store identification information are stored in association with each other for each registered store.

The terminal position information acquisition unit 14 acquires terminal position information transmitted from the mobile information terminal 91 at a predetermined timing via the IF 20. The timing at which the terminal location information is transmitted from the mobile information terminal 91 is, for example, when the user of the mobile information terminal 91 accesses web content (typically, common content as described later) provided by the web content display system 1 using a browser. and the timing when a dedicated application installed on the mobile information terminal 91 for viewing the Web content is activated. The web content may be accessed by the user after searching on a search site, or by reading a two-dimensional barcode displayed on a POP advertisement installed in a store, a magazine, etc. with the mobile information terminal 91. Alternatively, when the user reads an NFC tag installed in the store with the mobile information terminal 91, the browser or a dedicated application may perform the process.

The display target store candidate extraction unit 15 stores registered stores within a predetermined range from the location specified by the terminal location information acquired by the terminal location information acquisition unit 14 as display target store candidates in the store information storage unit 13. The information is extracted based on the store location information of each registered store. The predetermined range may be, for example, a circle having a predetermined radius, a square, a rectangle, or the like having predetermined side lengths centered on the specified position of the mobile information terminal 91. The display target store candidate extracted by this may be only one registered store, or a plurality of registered stores may be extracted. Furthermore, depending on the location of the mobile information terminal 91, there may be cases where no registered store exists within the predetermined range. Note that the term "display target store candidate" as used herein refers to a candidate store selected as a display target store, rather than the store itself (display target store) that will ultimately display shopnized content.

The display target store candidate display control unit 16 converts the store identification information of the display target store candidate extracted by the display target store candidate extraction unit 15 into the mobile information whose location information has been acquired by the terminal location information acquisition unit 14 via the IF 20. It is transmitted to the terminal 91. As a result, on the mobile information terminal 91, the store identification information (store name, graphic trademark, etc.) of the display target store candidate transmitted by the display target store candidate display control unit 16 is displayed using the browser or the dedicated application. (Shopperized content will not be displayed.)

Note that if there is no registered store within the predetermined range, the display target store candidate display control unit 16 displays a message such as "There is no registered store near here" instead of the store identification information of the display target store candidate. Data that causes the mobile information terminal 91 to display information indicating that the registered store does not exist may be transmitted.

Further, the display target store candidate display control unit 16 may transmit the store location information to the mobile information terminal 91 together with the store identification information of the display target store candidate. In this case, the position of the display target store candidate can be displayed on the mobile information terminal 91 by superimposing it on the map image, for example.

The display target store information acquisition unit 17 acquires a display target, which is information representing a display target store, which is one store selected from display target store candidates displayed on the mobile information terminal 91, by the operation of the user of the mobile information terminal 91. Store information is acquired from the mobile information terminal 91 via the IF 20. The display target store information is typically store identification information of the display target store.

Based on the display target store information acquired by the display target store information acquisition unit 17, the shopnalized content extraction unit 18 extracts data of the shopnized content associated with the display target store from the store information storage unit 13. It is something to extract.

The shop-nized content display control section 19 transmits the shop-nized content data extracted by the shop-nized content extraction section 18 to the mobile information terminal 91 via the IF 20. In the mobile information terminal 91, the shop-nized content is displayed using a browser or a dedicated application based on the received shop-nized content data.

(1-2) Configuration of Web Content Display System Added Display Switching Control Unit, etc. The components included in the Web content display system 1 according to the present embodiment are as described above, but in addition, FIG. As shown, a web content display system 1A in which the following configuration is added to the web content display system 1 may be used. Although the illustration of the Internet line 90 and the mobile information terminal 91 is omitted in FIG. 2, the web content display system 1A is actually connected to the Internet line 90 and the mobile information terminal 91 via the IF 20, as in FIG.

This Web content display system 1A includes a common content display control section 25, a display switching button data storage section 26, and a display switching button display control section 27 in addition to each component of the Web content display system 1. Each of these parts is also realized by hardware such as a CPU and software.

The common content display control unit 25 acquires common content data from the common content storage unit 11 when a predetermined application is started on the mobile information terminal 91 or a predetermined website is accessed using a browser. , and is transmitted to the mobile information terminal 91 via the IF 20. Further, the display switching button data storage unit 26 stores display switching button data that is data for displaying the display switching button on the mobile information terminal 91, and a part of the storage area of the storage device 21 corresponds to the display switching button data storage unit 26. do. The display switching button display control unit 27 acquires display switching button data from the display switching button data storage unit 26, and then transmits the data to the mobile information terminal 91 via the IF 20.

(2) Operation of the web content display system of this embodiment The operation of the web content display system of this embodiment will be described below with reference to FIGS. 3 to 7. Here, the operation of the Web content display system 1A to which the common content display control section 25 and the like are added will be mainly explained, including the differences from the operation of the Web content display system 1 having a basic configuration. The operations of the Web content display systems 1 and 1A are mainly divided into creation of shop-nized content and display of shop-nized content. The Web content display system 1A further includes operations for displaying common content and switching the display from common content to shop-nized content.

(2-1) Description of common content First, with reference to FIG. 3, an example of common content that is the source of shopnized content will be explained. FIG. 3(a) shows the top of the screen displaying common content, and FIG. 3(b) shows a state in which the screen has been scrolled downward to a certain position from the state in FIG. 3(a).

At the top of the screen that displays common content, there are a common content site name display field 311, a menu button 312, a search word input field 313, an advertisement field 314 (two locations), a selection button 315, and an update information field 316. Is displayed. In FIG. 3, the site name is "Pachislot/Pachinko Portal", but the site name may be the name of the administrator of the Web content display system 1A, etc. When the menu button 312 is pressed, all items included in the common content are displayed as options (not shown), and by selecting one of the options, the screen display changes to the selected item. Transition. The selection button 315 is a button provided for items that are frequently selected by the user among the items included in the common content, and these items can be selected without opening the menu. In the example shown in Figure 3, there are five buttons: ``Slot Analysis'', ``Pachinko Analysis'', ``News'', ``Video'', and ``Hall Coverage''. A search word input field 313, an advertisement field 314, and an update information field 316 are similar to those included in a normal website.

Below these six columns/buttons at the top are columns displaying common content, such as a popular model ranking column 32, a model analysis explanation column 33, a news column, a video column, a hall coverage article column, etc. Although FIG. 3 only shows the popular model ranking column 32 and model analysis explanation column 33 related to pachislot, in reality, if you scroll further down the screen, you will see a news column, a video column, and a hole coverage article column. be done. The machine type analysis explanation column 33 is a column for explaining the outline, gaming method, so-called strategy, etc. of each machine type. The screen shown in Figure 3 shows only a summary of these explanations, and when the user selects the column for the model he is interested in, a link is created to take him to a page with detailed explanations. It is being Further, at the top of the model analysis explanation column 33, there is a model name index column 330 that records the names of the models for which the explanation of model analysis is to be displayed in alphabetical order. When selected, it is also possible to transition to a page (model information page) containing a detailed explanation of the model in question. The popular model ranking column 32 aggregates the number of times the model information page for pachislot and pachinko has been accessed within a predetermined period (for example, the most recent one week) for each model, and then displays the model names in descending order of the number of accesses. This is what I did. The news column is a column in which news regarding pachislot and pachinko, such as information on new machines, is posted. The video column is a column that introduces pachislot and pachinko models with videos. The hall coverage article column is a column in which articles written by reporters covering a plurality of pachinko halls that are registered parlors are posted for each pachinko hall.

Note that although a display switching button 51 is further displayed on the common content screen shown in FIG. 3, this display switching button 51 is not included in the common content.

(2-2) Creation of shopnized content Shopnized content is created for each registered store by changing, deleting, or adding a part of the information included in the common content as described above. FIG. 4 shows an example of shop-nized content corresponding to one registered store (referred to as a "corresponding registered store") displayed on the screen of the mobile information terminal 91. FIG. 4(a) shows the top part of the screen displaying shop-nized content, and FIG. 4(b) shows the state in which the screen has been scrolled downward to a certain position from the state in FIG. 4(a).

At the top of the screen displaying shopnized content, there is a display field 411 for the site name of shopnized content, a menu button 412, a search word input field 413, an advertisement field 414 (one location), a selection button 415, and an update information column 416 are displayed. The shop-nized content in this example is similar to the common content in that these six columns are displayed at the top of the screen, but differs from the common content in the following points. In the site name display field 411, the site name "Pachislot/Pachinko Portal" that was displayed in the common content has been changed to the name of the corresponding registered store. In the advertisement column 414, the number of columns is changed from two in the common content to one, and the content of the advertisement is also changed to an advertisement of the target registered store. In the advertisement field 414, only one advertisement may be displayed, or a plurality of advertisements may be switched and displayed at regular intervals (including so-called slide banners). Furthermore, in the selection button 415, the button for "hall coverage" that was provided for common content has been deleted. This is because the hall coverage article column also includes articles introducing registered stores different from the corresponding registered stores, and it is inappropriate to display these articles as shopnized content.

Below these six columns/buttons at the top, a popular model ranking column 42, a model analysis explanation column 43, a news column, and a video column are displayed. For the above-mentioned reason, the hall coverage article column is not displayed in this Shopanized content. The popular model ranking field 42 has been changed from the ranking calculated by all registered stores combined, which was displayed in the common content, to the ranking calculated independently by the corresponding registered stores. For example, in the popular model ranking column 32 of the common content, a model called "Pachislot XX" is ranked second (see the column labeled 321 in FIG. Since it has not been installed in compatible registered stores, it does not appear in the popular model ranking column 42 of shopnized content. Furthermore, in the model analysis explanation column 43, the content of the common content has been changed to display only models that have been installed in compatible registered stores. For example, the above-mentioned "Pachislot XX" is displayed in the model analysis explanation field 33 of the common content (see the field 331 in FIG. 3(b)), but It is not displayed in the explanation column 43. When an operation is performed to delete the description of a specific model in the model analysis explanation column 43, the model name recorded in the model name index column 430 of the shop-nized content is automatically deleted. Similarly, in the news column and the video column, it is possible to delete or replace a part of the news and videos included in the common content. For example, if a compatible registered store is about to introduce the above-mentioned "Pachislot XX", add an article such as "New model Pachislot XX introduced on month and day!" which is not in the news section of the common content. Can be done.

Other various changes, such as changing the background color of the screen from that of the common content (for example, the image color of the administrator of the Web content display system 1A) to the color selected by the corresponding registered store (for example, the image color of the corresponding registered store) , deletion, and addition are possible. Changing, deleting, and adding information from these common contents can be performed by operating the input unit 22 through the management screen displayed on the management screen display unit 23, as described above.

(2-3) Operation of switching the display from common content to shop-nized content Next, while referring to FIGS. 5 to 7, display the common content on the mobile information terminal 91 and then display the shop-nized content. The operation up to switching the display to is explained below.

First, when you access a predetermined address with a browser on the mobile information terminal 91 or start a dedicated application (step 1. In FIG. 5, "step" is indicated as "S"), the mobile information terminal 91 displays Web The display system 1 is requested to transmit common content data (step 2). In response to this request, the common content display control unit 25 acquires the data of the common content from the common content storage unit 11 and transmits it to the mobile information terminal 91, and the display switching button display control unit 27 acquires the data of the common content from the common content storage unit 11. The display switching button data is acquired from 26 and transmitted to the mobile information terminal 91 (step 3). The mobile information terminal 91 displays the common content based on the acquired common content data, and displays the display switching button 51 in a superimposed manner on the common content based on the acquired display switching button data (step 4; see FIG. 3). ). Note that in a part of FIG. 5, the "switching button" is abbreviated as "switching B."

When the user of the mobile information terminal 91 presses the display switch button 51 in a state where the common content and the display switch button 51 are displayed in this way (step 5), the mobile information terminal 91 switches to the web content display system. 1 (step 6). The terminal location information acquisition unit 14 acquires location information transmitted from the mobile information terminal 91. Then, the display target store candidate extraction unit 15 selects registered stores within a predetermined range from the position specified by the location information of the mobile information terminal 91 acquired by the terminal location information acquisition unit 14 as display target store candidates, and stores the store information. It is extracted based on the store location information of each registered store stored in the storage unit 13 (step 7). The display target store candidate display control unit 16 transmits the store identification information and store location information of the display target store candidate extracted by the display target store candidate extraction unit 15 to the mobile information terminal 91 (Step 8). Note that if display target store candidates are not displayed using a map (described later) (FIG. 7), the transmission of the store location information may be omitted (only the store identification information may be transmitted).

The mobile information terminal 91 displays the display target store candidates (usually a plurality of registered stores) on the screen based on the received store identification information (and store location information) of the display target store candidates (step 9). FIGS. 6 and 7 show examples of display target store candidates. In the example shown in FIG. 6, a plurality of display target store candidates are displayed in a list with the name of the display target store candidate being used as store identification information. In the example shown in FIG. 7(a), a map is displayed so as to include the locations of a plurality of display target store candidates, and pin-shaped symbols 52 representing store locations are displayed on the map. Instead of the pin-shaped symbol 52, a serial number starting from number 1 may be displayed on each store candidate to be displayed, or a symbol that can identify an individual registered store, such as an abbreviation or a graphic trademark of the store candidate to be displayed. You may also add . Furthermore, when the user taps the symbol 52 once, a speech bubble 53 is displayed, and the name of the registered store is displayed within the speech bubble (Fig. 7(b)), so that individual registered stores can be identified. ing.

When the user performs an operation to select one registered store from the display target store candidates displayed on the list or map (step 10), the mobile information terminal 91 identifies the display target store that is the selected registered store. Display target store information, which is information to be displayed, is transmitted to the Web content display system 1 (step 11). Here, the operation of selecting one registered store from the display target store candidates is, for example, when a list of display target store candidates is displayed as shown in Figure 6, the information of one registered store in the list is written. If the symbol 52 is displayed on the map as shown in Figure 7(a), the operation of tapping the symbol 52 of one registered store, as shown in Figure 7(b). When displaying a speech bubble 53 when the symbol 52 is tapped once, the user may further tap the speech bubble 53.

The display target store information acquisition unit 17 acquires the display target store information transmitted from the mobile information terminal 91. In response, the shopnized content extraction unit 18 extracts shopnized content data associated with the display target store specified by the display target store information from the store information storage unit 13 (step 12). The shop-nized content display control unit 19 transmits the shop-nized content data extracted by the shop-nized content extraction unit 18 to the mobile information terminal 91 (step 13). The mobile information terminal 91 receives the data of the shop-nized content, and displays the shop-nized content of the store to be displayed based on the data (step 14). With the above steps, the display switching from common content to shop-nized content is completed.

The present invention is not limited to the above embodiments, and various modifications are possible.

For example, in the above embodiment, a switch button for switching the display from common content to shop-nized content is displayed on the mobile information terminal 91 together with the common content, but the switch button is also displayed on the mobile information terminal 91 together with the shop-nized content. Even if the common content (and the button for switching from the common content to the shop-nized content) is displayed on the mobile information terminal 91 when the operator performs an operation of pressing the corresponding switching button. good.

Alternatively, if the display target store has its own web page in addition to the shopnized content, the store button of the display target store is displayed together with the shopnized content, and the operator can When a store button is pressed, a transition may be made from shopnized content to a store's own web page, or the shop's own web page may be displayed so as to be superimposed on a part of the shopnized content. You can also do this. Alternatively, a web pop display button may be displayed together with the shopnized content, and the store's own web pop menu may be superimposed on part of the shopnized content when the operator presses the web pop display button. It may also be displayed in a sliding manner. The Web pop menu displays links to a store's own Web page, video, SNS (Social Networking Service) site, etc. in a menu format.

In the above embodiment, the common content and shopnized content used in the industry of gaming halls such as pachinko parlors are explained as an example, but the web content display system that has similar common content and shopnized content in other industries also applies. can be applied.

[Mode]
It will be apparent to those skilled in the art that the exemplary embodiments described above are specific examples of the following aspects.

(Section 1) A web content display system according to one aspect of the present invention is a system that displays information for each registered store on a mobile information terminal owned by a user, targeting a plurality of registered stores,
a common content storage unit that stores data of common content that is digital content related to products or services provided by the plurality of registered stores;
a shopnized content generation unit that generates shopnized content data, which is content obtained by changing only a part of the common content, for each of the registered stores;
Shopnalized content data for each registered store generated by the shopnalized content generation unit, store location information that is information indicating the location of the registered store, and identification of the registered store from other registered stores. a store information storage unit that stores store identification information in association with store identification information;
a terminal location information acquisition unit that acquires terminal location information transmitted from the portable information terminal, which is information indicating the location where the portable information terminal exists;
Based on the store location information stored in the store information storage section, information on display target store candidates that are stores within a predetermined range from the location specified by the terminal location information among the plurality of registered stores is obtained. a display target store candidate extraction unit that extracts from the store information storage unit;
a display target store candidate display control unit that transmits store identification information of the display target store candidate extracted by the display target store candidate extraction unit to the mobile information terminal;
a display target store information acquisition unit that acquires display target store information, which is information representing one display target store selected from display target store candidates displayed on the mobile information terminal, from the mobile information terminal;
a shopnized content extraction unit that extracts shopnized content data associated with the display target store from the store information storage unit;
and a shopnized content display control unit that transmits shopnized content data extracted by the shopnized content extraction unit to the mobile information terminal.

(Section 2) The web content display system according to item 2 further includes, in the web content display system according to item 1,
a common content display control unit that transmits common content data stored in the common content storage unit to the mobile information terminal;
and a display switching button display control unit that transmits data to the portable information terminal to cause the portable information terminal to display a display switching button, which is a button used to cause the portable information terminal to transmit the terminal position information.

(Section 3) In the web content display system according to Section 3, in the Web content display system according to Section 1 or 2, the display target store candidate display control unit further controls the store location of the display target store candidate. Information is acquired from the store information storage section and transmitted to the mobile information terminal.

(Section 4) The web content display system according to item 4 is the web content display system according to any one of items 1 to 3, which includes:
The common content includes information regarding models of a plurality of gaming machines,
The shop-nized content is obtained by deleting information about the models of the plurality of gaming machines that are not installed at the registered store corresponding to the shop-nized content.

(Section 5) The web content display system according to item 5 is the web content display system according to any one of items 1 to 4, which includes:
the common content includes popularity ranking information regarding a popularity ranking common to the plurality of registered stores;
The shop-nized content is obtained by changing the popularity ranking information to information regarding the popularity ranking uniquely compiled at the registered store corresponding to the shop-nized content.

(Section 6) The web content display system according to item 6 is the web content display system according to any one of items 1 to 5, which includes:
The shop-nized content is obtained by adding an advertisement of a registered store corresponding to the shop-nized content to the common content.

1, 1A...Web content display system 11...Common content storage section 12...Shopnalized content generation section 13...Store information storage section 14...Terminal position information acquisition section 15...Display target store candidate extraction section 16...Display target store candidate Display control unit 17...display target store information acquisition unit 18...shopnized content extraction unit 19...shopnized content display control unit 20...IF
21...Storage device 22...Input section 23...Management screen display section 25...Common content display control section 26...Display switching button data storage section 27...Display switching button display control section 311, 411...Site name display field 312, 412... Menu buttons 313, 413...Search word input fields 314, 414...Advertisement fields 315, 415...Selection buttons 316, 416...Update information fields 32, 42...Popular model ranking fields 321, 331...Included in common content, shop-nized Information deleted in the content 33, 43...Model analysis explanation columns 330, 430...Model name index column 51...Display switching button 52...Symbol representing store location 53...Balloon 90...Internet line 91...Mobile information terminal

Claims (7)

A system that targets a plurality of registered stores and displays information for each registered store on a mobile information terminal owned by a user,
a common content storage unit that stores data of common content that is digital content related to products or services provided by the plurality of registered stores;
a common content display control unit that transmits common content data stored in the common content storage unit to the mobile information terminal;
a shopnized content generation unit that generates shopnized content data, which is content obtained by changing only a part of the common content, for each of the registered stores;
Distinguishing the registered store from other registered stores using the store location information, which is information indicating the location of the registered store and the data of the shopnized content for each registered store generated by the storenized content generation unit. a store information storage unit that stores the store identification information in association with the store identification information;
a terminal location information acquisition unit that acquires terminal location information transmitted from the portable information terminal, which is information indicating the location where the portable information terminal exists;
Based on the store location information stored in the store information storage section, display target store candidates that are stores within a predetermined range from the location specified by the terminal location information among the plurality of registered stores are selected as the stores. a display target store candidate extraction unit that extracts from the information storage unit;
a display target store candidate display control unit that transmits store identification information of the display target store candidate extracted by the display target store candidate extraction unit to the mobile information terminal;
a display target store information acquisition unit that acquires display target store information, which is information representing one display target store selected from display target store candidates displayed on the mobile information terminal, from the mobile information terminal;
a shopnized content extraction unit that extracts shopnized content data associated with store identification information of a registered store corresponding to the display target store information from the store information storage unit;
a shopnized content display control unit that transmits shopnized content data extracted by the shopnized content extraction unit to the mobile information terminal;
The content to be displayed on the mobile information terminal may be content based on the data of the common content transmitted by the common content display control unit, and content based on the data of the shopnalized content transmitted by the shopnalized content display control unit. A display switching button display control unit that transmits data to the portable information terminal to cause the portable information terminal to display a display switching button for displaying only one of the contents based on the data. A Web content display system comprising: . The web content display system according to claim 1, wherein the display target store candidate display control unit acquires store location information of the display target store candidate from the store information storage unit and transmits it to the mobile information terminal. . Display switching displayed on the mobile information terminal based on data transmitted to the mobile information terminal by the display switching button display control unit while content based on data of the common content is displayed on the mobile information terminal. The web content display system according to claim 1, wherein the terminal location information acquisition unit acquires the terminal location information transmitted from the mobile information terminal when a button is operated. The terminal location information acquisition unit acquires the terminal location information transmitted from the mobile information terminal when the mobile information terminal reads a two-dimensional barcode or an NFC tag installed at the registered store. 1. The web content display system according to 1. The common content includes information regarding models of a plurality of gaming machines,
The shop-nized content is obtained by deleting information on models of the plurality of gaming machines that are not installed at the registered store corresponding to the shop-nized content,
The web content display system according to any one of claims 1 to 4. the common content includes popularity ranking information regarding a popularity ranking common to the plurality of registered stores;
The shop-nized content is obtained by changing the popularity ranking information to information regarding the popularity ranking independently compiled at the registered store corresponding to the shop-nized content,
The web content display system according to any one of claims 1 to 4. The web content display system according to any one of claims 1 to 4, wherein the shopnized content is obtained by adding an advertisement of a registered store corresponding to the shopnized content to the common content. .

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