JP2024044288A - Information processing device, information processing method, and information processing program - Google Patents

Abstract

To provide an information processor that supports attracting customers at timing according to a request of a coupon provider.SOLUTION: An information processor according to the present application includes a distribution condition storage unit, a distribution destination condition storage unit, a determination unit, an identification unit, and a distribution unit. The distribution condition storage unit stores a distribution condition indicating a distribution opportunity of a coupon. The distribution destination condition storage unit stores a distribution destination condition for determining a target user to whom the coupon is distributed. The determination unit determines whether or not the distribution condition is satisfied in response to a distribution request from a member store that has introduced electronic settlement service as a settlement method for a transaction target. The identification unit identifies, when the determination unit determines that the distribution condition is satisfied, a user who matches the distribution destination condition as a target user from among candidate users who can be the distribution destination. The distribution unit distributes the coupon to the target user identified by the identification unit.SELECTED DRAWING: Figure 4

Description

The present invention relates to an information processing device, an information processing method, and an information processing program.

2. Description of the Related Art Conventionally, for the purpose of promoting the use of electronic payment services, for example, a technique is known in which a coupon is distributed for returning a predetermined profit to users who meet predetermined conditions. In addition, in connection with the issuance of coupons, service coupons can be issued, acquired, and used across companies, and service coupons can be issued in a manner that is tailored to the preferences of corporate stores and customers. Other techniques have also been proposed.

Patent Publication No. 5416404 Japanese Patent Application Publication No. 2009-163533

However, the conventional technology has room for improvement in supporting customer attraction at a timing that meets the requests of the coupon provider through distribution of coupons. For example, conventional techniques only support customers to visit stores effectively according to their individual tastes, but do not support coupon providers to attract customers at a timing that meets the requests of users.

The present application has been made in view of the above, and aims to provide an information processing device, an information processing method, and an information processing program that can support attracting customers at a timing that meets the requests of coupon providers. do.

The information processing device according to the present application includes a distribution condition storage section, a distribution destination condition storage section, a determination section, a specifying section, and a distribution section. The distribution condition storage unit stores distribution conditions indicating coupon distribution opportunities. The distribution destination condition storage unit stores distribution destination conditions for determining target users to whom coupons are distributed. The determination unit determines whether or not distribution conditions are met in response to a distribution request from a member store that has introduced an electronic payment service as a transaction target payment method. When the determining unit determines that the distribution condition is satisfied, the specifying unit specifies a user who matches the distribution destination condition as a target user from among the candidate users who can be the distribution destination. The distribution unit distributes the coupon to the target user specified by the identification unit.

According to one aspect of the embodiment, there is an effect that it is possible to support customer attraction at a timing that corresponds to a request from a coupon provider.

FIG. 1 is a diagram showing an overview of information processing according to an embodiment. FIG. 2 is a diagram illustrating an example of a distribution condition according to the embodiment. FIG. 3 is a diagram illustrating an example of a delivery destination condition according to the embodiment. FIG. 4 is a diagram illustrating an example of the configuration of the payment server according to the embodiment. FIG. 5 is a diagram illustrating an example of user information stored in the user information storage unit according to the embodiment. FIG. 6 is a diagram illustrating an example of information about affiliated stores stored in the affiliated store information storage unit according to the embodiment. FIG. 7 is a diagram illustrating an example of information related to a coupon stored in a coupon information storage unit according to the embodiment. FIG. 8 is a diagram illustrating an example of distribution conditions stored in the distribution condition storage unit according to the embodiment. FIG. 9 is a diagram illustrating an example of a destination condition stored in the destination condition storage unit according to the embodiment. FIG. 10 is a flowchart illustrating an example of an information processing procedure executed by the payment server according to the embodiment. FIG. 11 is a hardware configuration diagram illustrating an example of a computer that realizes the functions of the payment server according to the embodiment.

DESCRIPTION OF THE PREFERRED EMBODIMENTS An information processing apparatus, an information processing method, and an information processing program according to the present application (hereinafter referred to as "embodiments") will be described in detail below with reference to the drawings. Note that the information processing apparatus, information processing method, and information processing program according to the present application are not limited to this embodiment. Further, in each of the embodiments below, the same parts are given the same reference numerals, and redundant explanations will be omitted.

1. Embodiment
(1-1. System Configuration)
Hereinafter, information processing according to the embodiment will be described. Fig. 1 shows an overview of the information processing according to the embodiment. In the following, an example in which the information processing according to the embodiment is realized by a payment server 100, which is an example of an information processing device according to the present application, will be described. First, the configuration of an information processing system according to the embodiment will be described with reference to Fig. 1.

As shown in FIG. 1, the information processing system SYS according to the embodiment includes a member store terminal 10, a user terminal 20, and a payment server 100. The member store terminal 10, the user terminal 20, and the payment server 100 are connected to each other so as to be able to communicate with each other by wire or wirelessly via a network N (see, for example, FIG. 4). The network N is, for example, a WAN (Wide Area Network) such as the Internet. Note that the information processing system SYS shown in FIG. 1 may include a plurality of member store terminals 10 and a plurality of user terminals 20.

A member store terminal 10 shown in FIG. 1 is an information processing terminal used by a user U1 of a member store that has introduced an electronic payment service that provides a payment method using predetermined code information such as a two-dimensional code. The member store terminal 10 shown in FIG. 1 is realized by, for example, a smartphone, a tablet terminal, a notebook PC (Personal Computer), a desktop PC, a PDA (Personal Digital Assistant), or the like.

Further, the member store terminal 10 includes a display device such as a liquid crystal display or an organic EL (Electro Luminescent) display, and displays various information transmitted from the payment server 100 using a web browser or an application. Further, the display device included in the member store terminal 10 may be a touch screen display. In this case, the member store terminal 10 receives various operations from the user U1 using a finger or a stylus on content such as an image displayed on the screen of the touch screen display, and performs operations according to the various operations. Execute processing.

The member store terminal 10 also supports wireless communication networks such as LTE (Long Term Evolution), 4G (4th generation mobile communication system), and 5G (5th generation mobile communication system), Bluetooth (registered trademark), and wireless LAN ( The communication unit has a communication unit for connecting to a network N via short-range wireless communication such as a local area network.

Note that, when the member store terminal 10 receives control information for implementing predetermined information processing from the payment server 100, it implements the information processing in accordance with the control information. Here, the control information may be a script language such as JavaScript (registered trademark), a style sheet language such as CSS (Cascading Style Sheets), a programming language such as Java (registered trademark), or a markup such as HTML (HyperText Markup Language). Described by language etc. Note that the predetermined application itself distributed from the payment server 100 may be regarded as the control information.

The affiliated store terminal 10 can also access a specific website related to the electronic payment service from a web browser and perform various processes related to the electronic payment service. For example, user U1 can access a specific website from a web browser launched on the affiliated store terminal 10, submit information about a coupon, set coupon distribution conditions and distribution destination conditions, and send a coupon distribution request to the payment server 100. The coupon distribution conditions and distribution destination conditions will be described later.

Additionally, the member store terminal 10 is equipped with an application program for member stores (hereinafter referred to as a "store application" as appropriate) for realizing various processes related to electronic payment services in cooperation with a payment server 100 that executes processing related to electronic payment services. ) may be installed in advance. The store application may include functions for executing various processes related to electronic payment services.

The user terminal 20 shown in FIG. 1 is an information processing terminal used by a user U2 who uses the above-mentioned electronic payment service to make payments for transaction objects such as goods and services. The user terminal 20 shown in FIG. 1 can be realized, for example, by a smartphone, a tablet terminal, a notebook PC, a desktop PC, a PDA, or the like.

The user terminal 20 also has a display device such as a liquid crystal display or an organic EL (Electro Luminescent) display, and displays various information transmitted from the payment server 100 using a web browser or an application. The display device of the user terminal 20 may be a touch screen display. In this case, the user terminal 20 accepts various operations from the user U2 using a finger or a stylus on content such as images displayed on the screen of the touch screen display, and executes processing in accordance with the various operations.

The user terminal 20 also has a communication unit for connecting to the network N via a wireless communication network such as LTE, 4G (fourth generation mobile communication system), or 5G (fifth generation mobile communication system), or via short-range wireless communication such as Bluetooth (registered trademark) or wireless LAN (Local Area Network).

The user terminal 20 also has an application program (hereinafter referred to as a "user application" as appropriate) for service users to realize various processes related to the electronic payment service in cooperation with the payment server 100 that executes the processing related to the electronic payment service. ) may be installed in advance. The user application may include, for example, functions for executing various processes related to electronic payment services. Note that the user terminal 20 can also access a predetermined website from a web browser and implement various processes related to electronic payment services.

The payment server 100 shown in FIG. 1 is an information processing device that executes information processing according to the embodiment, and is typically a server device, but may also be realized by a mainframe, a workstation, or the like. When the payment server 100 is realized by a server device, it may be realized by a single server, or may be realized by a cloud system in which multiple server devices and multiple storage devices operate in cooperation with each other.

Further, the payment server 100 may function as a distribution device that distributes control information to the member store terminal 10 used by the user U1 and the user terminal 20 used by the user U2. Here, the control information is written in, for example, a script language such as JavaScript (registered trademark) or a style sheet language such as CSS (Cascading Style Sheets). Note that the application itself distributed from the payment server 100 may be regarded as control information.

The payment server 100 may also function as an information processing device that, in response to an HTTP (Hypertext Transfer Protocol) request sent from the affiliated store terminal 10 or the user terminal 20, transmits to the affiliated store terminal 10 or the user terminal 20 content including an HTML (Hypertext Markup Language) file requested in the HTTP request, image data, and control information for controlling the display of the image data on a web page or a user application. In this case, the content including the control information can be realized by content for RIA (Rich Internet Application) such as Flash (registered trademark, the same applies below) or Silverlight (registered trademark), and operates as an image display program.

Further, the administrator of the payment server 100 operates a platform service that provides the above-mentioned electronic payment service through the payment server 100. The payment server 100 executes information processing regarding electronic payment services in cooperation with, for example, a user application running on the user terminal 20.

The payment server 100 also receives submissions of information regarding coupons to be distributed to users of the electronic payment service from each member store through a predetermined website. User U1 accesses a predetermined website using the member store terminal 10 that he/she uses, and enters information regarding the coupon (text data, image data, etc.), and sets coupon distribution conditions and distribution destination conditions. . The payment server 100 also registers information regarding coupons submitted from each member store, coupon delivery conditions and delivery destination conditions in a database, and manages the information for each member store.

(1-2. About code payment using user terminal 20)
Here, an example of code payment (electronic payment) using the user terminal 20 will be described. In the following explanation, a two-dimensional code (QR code (registered trademark)) placed at the store SH, which indicates store identification information for identifying the store SH, is used to An example will be described in which the user U2, who receives a transaction object such as a product or service, makes a payment using the user terminal 20. Note that the example of code payment described below is applicable even when any service user uses any user terminal 20 to make payment at any store. Further, the two-dimensional code indicating store identification information may be not only a QR code but also a bar code, a predetermined mark, a number, etc. Further, the two-dimensional code is not limited to the example of being physically configured by printed matter printed on a medium such as paper, but may be configured by image information displayed on an arbitrary terminal. Further, the store identification information may include an affiliated store ID that is individually assigned to identify the brand of the affiliated store, and a store ID that is assigned to identify the store SH itself.

For example, when the user U2 makes a payment for purchasing or using transaction objects such as various products and services at the store SH, the user U2 starts a user application installed in the user terminal 20 in advance. Then, the user U2 photographs the two-dimensional code installed at the store SH via the user application. In such a case, the user terminal 20 displays a screen for inputting the price of the transaction object, and accepts input of the payment amount from the user U2 or the clerk of the store SH. The user terminal 20 then stores the user identification information that identifies the user U2, the store identification information (or information indicated by the store identification information, that is, information indicating the store SH (for example, store ID)), and the payment amount. The transaction information including the transaction information is sent to the payment server 100.

When the payment server 100 receives transaction information from the user terminal 20, the payment server 100 transfers the transaction information from the account of the user U2 indicated by the user identification information (wallet linked to the user account) to the account of the store SH indicated by the store identification information (wallet linked to the user account). transfer electronic money equivalent to the payment amount to the wallet). At this time, the payment server 100 may deduct a predetermined fee charged to the store SH from the electronic money equivalent to the payment amount, and then transfer the electronic money to the store SH's account. The payment server 100 then sends a notification to the user terminal 20 that the transaction has been completed. In such a case, the user terminal 20 notifies the user U2 that the transaction using electronic money has been completed by outputting a screen or a predetermined sound indicating that the transaction has been completed. Alternatively, the payment server 100 withdraws electronic money equivalent to the payment amount from the account of the user U2 indicated by the user identification information, manages it as sales information of the store SH, and cashes out the amount equivalent to the sales at a predetermined timing. may be transferred to the bank account held by the store SH. In this case, the payment server 100 may notify the user U2 that the electronic money transaction has been completed at the timing when the electronic money corresponding to the payment amount is withdrawn from the user U2's account.

Note that payment using the user terminal 20 is not limited to the processing described above. For example, the payment using the user terminal 20 may be made using a payment terminal device (hereinafter referred to as a "store terminal") installed in the store SH. Specifically, first, the user terminal 20 displays on the screen code information indicating user identification information for identifying the user U2. In such a case, the store terminal reads the user identification information from the code information displayed on the user terminal 20, and reads the read user identification information (or the information indicated by the user identification information, that is, the information indicating the user U2). (for example, user ID)), the payment amount, and information identifying the store SH is transmitted to the payment server 100.

Upon receiving the transaction information from the store terminal, the payment server 100 transfers electronic money equivalent to the payment amount from the account of the user U2 indicated by the user identification information to the account of the store SH. The payment server 100 then sends a notification to the store terminal or user terminal 20 that the transaction has been completed. The store terminal or user terminal 20 notifies the user U2 that the transaction using electronic money has been completed by outputting a screen or a predetermined sound indicating that the transaction has been completed. In addition, the payment server 100 withdraws electronic money equivalent to the payment amount from the account of the user U2 indicated by the user identification information, manages it as sales information of the store SH, and cashes out the amount equivalent to the sales at a predetermined timing. may be transferred to the bank account held by the store SH. In this case, the payment server 100 may notify the clerk or the user U2 that the electronic money transaction has been completed at the timing when the electronic money equivalent to the payment amount is withdrawn from the user U2's account.

Furthermore, payment using the user terminal 20 may not only be a process of transferring electronic money from an account to which user U2 has previously charged electronic money to the account of store SH, but may also be, for example, a payment using a credit card that user U2 has previously registered. In such a case, for example, user terminal 20 may transfer electronic money in an amount indicated by the payment amount to the account of store SH, and may also bill the management company of user U2's credit card for the amount indicated by the payment amount.

In addition, the settlement using the user terminal 20 may not only be a process of transferring electronic money from the account of the user U2 to the account of the store SH, but may also be, for example, a settlement of transferring electronic money from the account of the user U2 to the account of another service user (i.e., a transfer between service users). For example, the user terminal 20 used by the remittance source user U2 reads user identification information identifying the service user who is the remittance destination user (for example, user identification information displayed on the user terminal 20 used by the remittance destination service user), accepts input of the remittance amount from the user U2, and transmits information indicating the read identification information, the remittance amount, and the user identification information identifying the user U2 to the settlement server 100. In such a case, the settlement server 100 may transfer electronic money in an amount indicated by the remittance amount from the account of the user U2 to the account of the remittance destination service user, and notify the user terminal 20 or the user terminal 20 used by the remittance destination service user of the fact that the remittance has been completed by outputting a screen or a predetermined sound indicating that the remittance has been completed.

Note that remittance using the user terminal 20 is not limited to the above-described processing. For example, when remittance using the user terminal 20, the telephone number of the service user who is the remittance destination user and information indicating the service user who is the remittance destination user (for example, user ID) are input into the user terminal 20. It may be done by doing. To give a specific example, the user terminal 20 receives input from the user U2 of the telephone number or user ID of the service user who is the remittance destination and the remittance amount, and inputs the input telephone number or user ID (remittance amount). sender identification information), the remittance amount, and user identification information (remittance source identification information) that identifies user U2 to the payment server 100. Then, the payment server 100 transfers the amount of electronic money indicated by the remittance amount from the account of the user U2 to the account of the service user linked to the transmitted telephone number or user ID.

Here, the telephone number and user ID of the service user who is the remittance destination user may be registered in advance in the user application in association with information regarding the user. In this case, the user terminal 20 receives from the user U2 the designation of the user (remittance destination) registered in the user application and the input of the remittance amount to the user, and receives the telephone number or The user ID, the remittance amount, and user identification information for identifying user U2 are transmitted to payment server 100.

For example, remittance using the user terminal 20 may be performed by providing link information for receiving the remittance amount to the service user who is the user of the remittance destination. As a specific example, the user terminal 20 receives an input of the remittance amount from the user U2, generates link information for receiving the remittance amount, and provides the link information to the user terminal 20 used by the service user who is the user of the remittance destination by sending an e-mail including the link information or posting information including the link information on a social networking service (SNS). When the service user who is the user of the remittance destination selects the link information and performs a receiving operation, the settlement server 100 transfers electronic money in an amount indicated by the remittance amount from the account of the user U2 to the account of the service user who is the user of the remittance destination. As described above, the settlement server 100 can execute information processing regarding settlement using electronic money and remittance of electronic money on the same platform that provides electronic settlement services to the service user.

The payment means for implementing various processes corresponding to the above-mentioned electronic payment service are not limited to those for providing compensation for the purchase of goods or the provision of services (settlement of debts) or those for transferring money between accounts held by multiple users. For example, the above-mentioned payment means may be a service that controls the transmission and reception of electronic money between accounts of any owner linked to the owner of electronic money, such as a service user such as user U2 or a store SH that is an affiliated store. That is, the payment means according to the embodiment may be a transaction means or transaction service that executes various controls for implementing the exchange of electronic money (not only various inter-account transfer controls via electronic money, but also controls related to the exchange between electronic money accounts and bank accounts, various credit processes such as installments and processes associated with bonus payments, and various controls related to the exchange of assets including electronic money) and may be provided in any form. In addition, the various controls realized by such transaction means or transaction services may include both control related to payment and control related to remittance, or may include only one of them. That is, a "transaction" is a concept that includes not only "payment" related to electronic money, but also "remittance" of electronic money and various other processes. In other words, the payment server 100 may be an information processing device that realizes a transaction means for controlling the exchange of electronic money between any owners.

(1-3. Overview of the embodiment)
Next, an overview of information processing according to the embodiment will be described with reference to Fig. 1. In the following description, coupons provided by the affiliated store to user U2 include coupons distributed to all service users who use the electronic payment service (hereinafter referred to as "normal coupons") and coupons distributed only to specific service users upon request from the affiliated store (hereinafter referred to as "on-demand coupons"). The payment server 100 according to the embodiment supports customer attraction at a timing according to the request of the affiliated store through distribution of on-demand coupons.

In the following description, the affiliated store terminal 10 and user U1 may be considered to be the same thing. In other words, the affiliated store terminal 10 may be referred to as user U1. In the following description, the user terminal 20 and user U2 may be considered to be the same thing. In other words, the user terminal 20 may be referred to as user U2.

As shown in FIG. 1, the affiliated store terminal 10 transmits a request for delivery of an on-demand coupon to the payment server 100 in response to an operation by user U1 (step S01).

When the payment server 100 receives a request to distribute an on-demand coupon from the affiliated store terminal 10, it refers to the distribution conditions corresponding to the affiliated store that sent the distribution request and determines whether the distribution conditions are met (step S02).

An example of distribution conditions according to the embodiment will be explained using FIG. 2. FIG. 2 is a diagram illustrating an example of distribution conditions according to the embodiment. The distribution condition is a condition indicating the timing of distribution of the on-demand coupon, and is arbitrarily set by each member store. Distribution conditions can also be said to be conditions for predicting a decline in sales at member stores or conditions for identifying situations such as overstock. For example, as shown in Figure 2, the distribution conditions include condition 1-1 based on weather data (an example of the "first condition"), and condition 1 based on sales information of member stores (POS (Point Of Sales) data). -2 (an example of a "second condition"), and conditions 1-3 (an example of a "third condition") based on the inventory information of the transaction object provided by the member store. .

Condition 1-1 shown in FIG. 2 is a matter that stipulates whether or not to execute on-demand coupon distribution based on the weather around the member store. FIG. 2 shows an example where, as condition 1-1, the weather around the member store on the day the distribution request is received is "rainy." In other words, condition 1-1 is an example of a condition that predicts a situation where bad weather causes fewer customers and a decline in sales.

Condition 1-2 in Figure 2 specifies whether or not to distribute on-demand coupons based on sales forecasts based on the affiliated store's past sales performance (POS data). Figure 2 shows an example of condition 1-2 in which the affiliated store's past sales performance on the same past date or day of the week as the date on which the distribution request was received (for example, August 1st or a Monday) was down 10% compared to the previous day. In other words, condition 1-2 is an example of a condition for predicting a situation in which sales will be sluggish based on past sales trends.

Condition 1-3 in Figure 2 specifies whether or not to distribute an on-demand coupon based on the number of items in stock held by the affiliated store. Figure 2 shows an example of condition 1-3 in which the number of items in stock at the affiliated store as of the date the distribution request is received is equal to or exceeds a threshold value. In other words, condition 1-3 is an example of a condition for identifying an overstock situation. Note that the number of items in stock in condition 1-3 is a condition that applies when the item in stock is a product.

The payment server 100 may decide to distribute an on-demand coupon if at least one of conditions 1-1, 1-2, and 1-3 included in the distribution conditions shown in FIG. 2 is satisfied.

For example, the payment server 100 may decide to distribute an on-demand coupon if any of the conditions 1-1, 1-2, and 1-3 among the distribution conditions is satisfied. For example, the payment server 100 may decide to distribute an on-demand coupon if the weather around the affiliated store on the day the distribution request is accepted is predicted to be "rainy" and condition 1-1 is satisfied, even if conditions 1-2 and 1-3 are not satisfied. Also, for example, the payment server 100 may decide to distribute an on-demand coupon if the affiliated store's past sales on the day the distribution request is accepted are down 10% from the previous day and condition 1-2 is satisfied, even if conditions 1-1 and 1-3 are not satisfied. Also, for example, the payment server 100 may decide to distribute an on-demand coupon if the number of items in stock at the affiliated store on the day the distribution request is accepted is equal to or greater than a threshold and condition 1-3 is satisfied, even if conditions 1-1 and 1-2 are not satisfied.

For example, the payment server 100 may decide to distribute an on-demand coupon if all of the conditions 1-1, 1-2, and 1-3 among the distribution conditions are satisfied. If the weather around the affiliated store on the day the distribution request is accepted is predicted to be "rainy," the affiliated store's past sales on the day the distribution request is accepted are down 10% compared to the previous day, and the amount of inventory at the affiliated store on the day the distribution request is accepted is equal to or greater than a threshold, the payment server 100 may decide to distribute an on-demand coupon.

When the payment server 100 determines whether conditions 1-3 are met, it may use the average stock quantity of all products offered by the affiliated store as the stock quantity to be determined, or it may use the stock quantity of each product. When the payment server 100 uses the stock quantity for each product as the stock quantity to be determined, it may determine whether conditions 1-3 are met for each stock quantity of each product, and if there are a certain number or more products that satisfy conditions 1-3, it may decide to distribute an on-demand coupon.

In addition, if the payment server 100 determines that the distribution conditions are satisfied, the payment server 100 refers to the distribution conditions corresponding to the member store that is the source of the distribution request, and selects the distribution destination conditions from among the candidate users who can be the distribution destination. A user who matches the above is specified as a target user to whom the on-demand coupon will be distributed (step S03).

For example, the payment server 100 refers to user information on the service user to select candidate users who can become recipients. The payment server 100 then extracts users who meet the recipient conditions from the selected candidate users, and identifies the extracted users as target users.

An example of the distribution destination conditions according to the embodiment will be explained using FIG. 3. FIG. 3 is a diagram illustrating an example of distribution destination conditions according to the embodiment. The distribution destination conditions are conditions for determining target users, and are arbitrarily set by each member store. The distribution destination conditions can also be said to be conditions for identifying service users who are expected to visit the member store. For example, the distribution destination condition may be information that is linked to a candidate user who can be a distribution destination, and may be a condition based on information that changes over time.

Specifically, as shown in FIG. 3, the destination conditions include condition 2-1, which is a condition based on the location information of the candidate user, and condition 2-2, which is a condition based on the payment history of the candidate user.

Condition 2-1 shown in Figure 3 specifies whether or not a candidate user is to be determined as a recipient of an on-demand coupon based on the relative locations of the candidate user and the affiliated store. Figure 3 shows, as condition 2-1, that the candidate user's current location is within a certain distance range from the relevant store (the affiliated store that sent the request to distribute the on-demand coupon).

Condition 2-2 shown in FIG. 3 is an item that specifies whether or not to determine a store as a delivery destination of an on-demand coupon based on the content of a payment made by a candidate user. In FIG. 3, condition 2-2 is shown to be that there is a correlation between the store genre of another store where the candidate user made a payment immediately before and the store genre of the relevant store (the affiliated store that is the sender of the on-demand coupon delivery request). The store genre is information that indicates the type of business of the store, and is specified in advance by the administrator of the payment server 100. In addition, the location information of the candidate user may be obtained by acquiring GPS information measured by the user terminal 20, or may be acquired from the location information of the store where the payment was made based on the user's most recent payment history. In addition to the condition that the user's current location is within a certain distance range from the relevant store, a condition may also be whether the user's movement vector is pointing in the direction of the relevant store. For example, when multiple stores where the user has made a payment recently are extracted, if it is determined that the user is moving in the direction of the relevant store in chronological order, it may be determined that condition 2-1 is satisfied.

Furthermore, based on the payment history of each service user, the payment server 100 determines a pattern that exists between the store genre of the store where the service user made the payment and the store genre of the store where the service user made the payment immediately before. Attempt to detect. For example, when a service user makes a payment at a store of store genre , and it is determined that there is a correlation between store genre X and store genre Y. Then, the payment server 100 sets condition 2-2 based on the combination of store genres, assuming that there is a correlation between the store genres that make up each detected pattern.

The payment server 100 identifies users who match conditions 2-1 and 2-2 included in the distribution destination conditions as target users from among the candidate users. That is, the payment server 100 selects, from among the candidate users, the store genre of another store whose current location is within a certain distance range from the applicable store and where the candidate user made payment immediately before, and the store of the applicable store. Users who have a correlation with the genre are identified as target users.

After identifying the target user, the payment server 100 distributes an on-demand coupon to the identified target user (step S04). For example, the payment server 100 acquires an on-demand coupon from coupon information submitted by the affiliated store that sent the distribution request, and distributes the acquired on-demand coupon to the target user (for example, user U02).

Furthermore, instead of distributing on-demand coupons to target users, payment server 100 may distribute related information related to the coupons. For example, the payment server 100 may deliver a push notification to the target user indicating that an on-demand coupon can be acquired.

As described above, after receiving an on-demand coupon delivery request from a member store, the payment server 100 according to the embodiment satisfies the delivery destination conditions on the condition that the delivery conditions preset by the member store are met. Deliver on-demand coupons with pinpoint accuracy to matching target users. For this reason, the payment server 100 according to the embodiment can support attracting customers at a timing that meets the requests of member stores through distribution of on-demand coupons.

[2. Configuration of the payment server]
Next, a configuration of the payment server 100 according to the embodiment will be described. Fig. 4 shows an example of the configuration of the payment server 100 according to the embodiment. As shown in Fig. 4, the payment server 100 includes a communication unit 110, a storage unit 120, and a control unit 130.

(About communication department 110)
The communication unit 110 is realized by, for example, a NIC (Network Interface Card). The communication unit 110 is connected to the network N by wire or wirelessly, and transmits and receives information to and from the member store terminal 10, the user terminal 20, and the like.

(About storage unit 120)
The storage unit 120 is realized by, for example, a semiconductor memory element such as a RAM (Random Access Memory) or a flash memory, or a storage device such as a hard disk or an optical disk. As shown in FIG. 4, the storage unit 120 includes a user information storage unit 121, a member store information storage unit 122, a coupon information storage unit 123, a distribution condition storage unit 124, and a distribution destination condition storage unit 125. . Note that the storage unit 120 is not limited to the example shown in FIG. 4, and may include a storage unit that stores other information in addition to the storage unit described above.

(Regarding the user information storage unit 121)
The user information storage unit 121 stores information about service users of the electronic payment service. Fig. 5 shows an example of user information stored in the user information storage unit 121 according to the embodiment. As shown in Fig. 5, the user information stored in the user information storage unit 121 has multiple items such as a "user ID" item, an "attribute information" item, a "payment history" item, and a "coupon information" item, and these items are associated with each other.

The "User ID" field stores identification information that is individually assigned to each service user to identify each service user who uses the electronic payment service.

The "attribute information" item stores attribute information indicating the attributes of the service user. Attribute information includes information about the service user's demographic attributes such as gender, age, telephone number, address, and family structure, as well as psychographic attributes such as the service user's interests and preferences and lifestyle. May contain information. Further, in the "attribute information" item, location information indicating the location of the service user is stored.

The "Payment History" item stores information indicating the payment history of the service user made using the electronic payment service. The payment history includes identification information for identifying the affiliated store (shop) where the service user made the payment.

In the "coupon information" item, information indicating the content of the coupon used at the time of payment of the electronic payment service, among the coupons acquired by the service user, is stored.

(About member store information storage unit 122)
The affiliated store information storage unit 122 stores information regarding affiliated stores of electronic payment services. FIG. 6 shows an example of information regarding affiliated stores stored in the affiliated store information storage unit 122 according to the embodiment.

As shown in FIG. 6, the information about the affiliated store stored in the affiliated store information storage unit 122 has multiple items such as an "affiliated store ID," an "location information," an "store genre information," and an "similar genre information." These items in the information about the affiliated store are mutually associated.

In the item "affiliated store ID", identification information individually assigned to each affiliate store (store) is stored in order to identify each affiliate store (store) that has introduced the electronic payment service. The "location information" item stores information indicating the location of the member store (store). In the "Store Genre" item, information indicating a store genre predefined according to the business type of the member store (store) is stored. The "correlated genre information" item stores information indicating a store genre that has a correlation with the store genre stored in the "store genre" item. Note that correlation means that a pattern exists between the store genre of the store where the service user made the payment and the store genre of the store where the service user made the payment immediately before that.

(About coupon information storage unit 123)
The coupon information storage unit 123 stores information regarding coupons submitted by member stores of electronic payment services. FIG. 7 shows an example of information regarding coupons stored in the coupon information storage unit 123 according to the embodiment.

As shown in FIG. 7, information related to coupons stored in the coupon information storage unit 123 includes items such as "affiliated store ID", "coupon ID", "coupon category", and "coupon content". It has multiple items such as . These items included in the information regarding the coupon are correlated with each other.

The "Affiliate Store ID" field stores identification information that is individually assigned to each affiliate store (shop) that introduces the electronic payment service in order to identify each affiliate store (shop).

The "Coupon ID" item specifies each coupon set by the business operator when the business operator (for example, user U1 shown in Figure 1) who operates each member store sets information regarding the coupon. In order to do this, identification information uniquely assigned to each coupon is stored.

The "coupon category" item stores information indicating the category to which the coupon, set by the business operator of each member store, belongs. The categories to which coupons belong include "normal", which includes coupons that are distributed regardless of requests from member stores, and "on-demand", which includes coupons that are distributed in response to requests from member stores. The "coupon content" item stores information indicating the specific content of the coupon set by the business operator that operates each member store.

(Regarding the distribution condition storage unit 124)
The distribution condition storage unit 124 stores distribution conditions indicating a distribution trigger for an on-demand coupon. For example, the distribution condition storage unit 124 stores at least one of a first condition based on weather data, a second condition based on sales information of the affiliated store, and a third condition based on inventory information of the transaction object provided by the affiliated store as the distribution condition. FIG. 8 shows an example of the distribution conditions stored in the distribution condition storage unit 124 according to the embodiment.

As shown in FIG. 8, the distribution conditions stored in the distribution condition storage unit 124 include multiple items such as an "affiliated store ID" item, an "condition 1-1 (weather data)" item, an "condition 1-2 (POS data)" item, and an "condition 1-3 (inventory data)" item. These items in the distribution conditions are mutually associated.

In the item "affiliated store ID", identification information individually assigned to each affiliate store (store) is stored in order to identify each affiliate store (store) that has introduced the electronic payment service.

The item “Condition 1-1 (weather data)” stores items that specify whether or not to execute on-demand coupon distribution based on the weather around the member store. The "Condition 1-2 (POS data)" item stores items that stipulate whether or not to execute on-demand coupon distribution based on sales forecasts based on past sales results (POS data) of member stores. be done. The item “Condition 1-3 (Inventory Data)” stores items that specify whether or not to execute on-demand coupon distribution based on the number of transactions subject to inventory stockpiled by the member store.

The distribution conditions illustrated in FIG. 8 may be predefined by the member store or may be predefined by the administrator of the payment server 100.

(Regarding the distribution destination condition storage unit 125)
The distribution destination condition storage unit 125 stores conditions for determining target users who are to be on-demand distribution destinations. For example, the distribution destination condition storage unit 125 stores, as distribution destination conditions, conditions based on information that is linked to candidate users who can be distribution destinations of on-demand coupons and that changes over time. FIG. 9 shows an example of the distribution destination conditions stored in the distribution destination condition storage unit 125 according to the embodiment.

As shown in FIG. 9, the distribution destination conditions stored in the distribution destination condition storage unit 125 include the "affiliated store ID" item, the "condition 2-1 (condition based on user's location information)" item, It has multiple items such as "Condition 2-2 (conditions based on user's payment history)". These items included in the delivery destination condition are associated with each other.

The "Affiliate Store ID" field stores identification information that is individually assigned to each affiliate store (shop) that introduces the electronic payment service in order to identify each affiliate store (shop).

The "Condition 2-1 (Condition based on location information of candidate user)" item stores information indicating whether a condition based on location information among information that changes over time linked to a candidate user is valid. In FIG. 9, the "Condition 2-2 (Condition based on payment history of candidate user)" item stores information indicating whether a condition based on payment history among information that changes over time linked to a candidate user is valid.

The destination conditions illustrated in FIG. 9 may be predefined by the affiliated store or by the administrator of the payment server 100. When the destination conditions are predefined by the administrator of the payment server 100, the affiliated store arbitrarily selects conditions that it wishes to set as destination conditions from among the conditions predefined by the administrator of the payment server 100. Of the conditions contained in the destination conditions, "valid" is stored for those selected by the affiliated store, and "invalid" is stored for those not selected by the affiliated store. The destination conditions may include other conditions different from condition 2-1 and condition 2-2 shown in FIG. 9.

(Regarding the control unit 130)
The control unit 130 is a controller, and is realized, for example, by a central processing unit (CPU) or a micro processing unit (MPU) executing various programs stored in a storage device inside the payment server 100 using a RAM as a working area. The control unit 130 can also be realized, for example, by an integrated circuit such as an application specific integrated circuit (ASIC) or a field programmable gate array (FPGA). As shown in FIG. 4, the control unit 130 has a determination unit 131, a specification unit 132, and a distribution unit 133, and these units realize or execute the functions and actions of information processing described below.

(About the determination unit 131)
The determining unit 131 determines whether or not a distribution condition indicating an opportunity to distribute an on-demand coupon is satisfied in response to a distribution request from a member store that has introduced an electronic payment service as a transaction target payment method. For example, when the determining unit 131 receives a coupon distribution request for an on-demand coupon from a member store through the communication unit 110, the determination unit 131 selects the source of the on-demand coupon distribution request among the distribution conditions stored in the distribution condition storage unit 124. Refer to the distribution conditions corresponding to the member store. The determination unit 131 determines at least one of condition 1-1 based on weather data, condition 1-2 based on sales information of the member store, and condition 1-3 based on inventory information of the transaction target provided by the member store. It is determined whether one of the conditions is satisfied.

(Regarding the identification unit 132)
When the determination unit 131 determines that the delivery conditions are satisfied, the identification unit 132 identifies a user who meets the delivery destination conditions as a target user from among the candidate users who can be delivery destinations. For example, the identification unit 132 refers to the user information stored in the user information storage unit 121 to select a candidate user who can be a delivery destination. Furthermore, the identification unit 132 refers to a delivery condition corresponding to the affiliated store that is the transmission source of the delivery request of the on-demand coupon, among the delivery destination conditions stored in the delivery destination condition storage unit 125. Then, the identification unit 132 extracts a user who meets the delivery destination conditions from among the selected candidate users, and identifies the extracted user as a target user. Furthermore, the identification unit 132 may identify a target user from among the candidate users who have been determined by the determination unit 131 to be satisfied with all of the above-mentioned conditions 1-1, 1-2, and 1-3.

(Regarding the distribution unit 133)
The distribution unit 133 distributes the on-demand coupon to the target users identified by the identification unit 132 via the communication unit 110.

3. Example of Processing Procedure
An example of a processing procedure in the payment server 100 according to the embodiment will be described below. Fig. 10 shows an example of an information processing procedure executed by the payment server 100 according to the embodiment. The processing procedure shown in Fig. 10 is executed by the control unit 130 included in the payment server 100. The control unit 130 repeatedly executes the processing procedure shown in Fig. 10 while the payment server 100 is operating.

As shown in FIG. 10, upon receiving a coupon distribution request for an on-demand coupon from a member store through the communication unit 110 (step S101), the determination unit 131 responds to the member store that is the source of the on-demand coupon distribution request. It is determined whether the distribution conditions are satisfied by referring to the distribution conditions (step S102).

In addition, if the determination unit 131 determines that the delivery conditions are satisfied (step S102; Yes), the identification unit 132 refers to the delivery destination conditions corresponding to the affiliated store that is the sender of the on-demand coupon delivery request, and identifies, as target users, users who meet the delivery destination conditions from among the candidate users who can become delivery destinations (step S103).

The distribution unit 133 also distributes an on-demand coupon to the target users identified by the identification unit 132 via the communication unit 110 (step S104), and ends the processing procedure shown in FIG. 10.

In the above-mentioned step S102, if the determination unit 131 determines that the distribution conditions are not satisfied (step S102; No), the processing procedure shown in FIG. 10 is terminated.

[4. Modified example]
(4-1. Regarding proposals for coupon distribution)
In the embodiment described above, the payment server 100 predicts whether there is a high possibility that future sales will be sluggish based on past sales trends of the affiliated store based on the sales information of the affiliated store, If it is determined that there is a high possibility that the member store will do so, it may propose distribution of the coupon to the member store. For example, the distribution unit 133 of the payment server 100 predicts tomorrow's sales of a member store at a predetermined timing based on sales information of the member store. Then, the distribution unit 133 compares tomorrow's predicted sales with the previous day's sales, and if the predicted sales are lower than the previous day's sales (for example, if it is lower than a predetermined value), the distribution unit 133 sends a message to the communication unit 110. , information to the effect that distribution of the coupon is proposed may be transmitted to the member store terminal 10.

(4-2. About coupons to be distributed)
In the above embodiment, the payment server 100 may distribute a coupon that can be used at an online store operated online by a member store to a service user who has a history of purchasing a transaction object at an offline store (physical store) operated offline by the member store. For example, the identification unit 132 identifies, among the candidate users, a candidate user who has a history of purchasing a transaction object at an online store operated by a member store A as a target user. Then, the distribution unit 132 distributes a coupon that can be used at the offline store operated by the member store A to the target user identified by the identification unit 132. Conversely, the payment server 100 may distribute a coupon that can be used at an offline store (physical store) operated offline by a member store to a service user who has a history of purchasing a transaction object at an online store operated online by the member store. In this way, the payment server 100 can mutually send customers between the online store and the offline store operated by each member store.

Further, the payment server 100 may perform similar processing based on the service user's browsing history. That is, the payment server 100 may distribute coupons that can be used at the online store of a certain member store to service users who have a history of viewing information on the offline store of this member store. On the contrary, the payment server 100 may distribute a coupon that can be used at an offline store of a certain affiliate store to a service user who has a track record of viewing information on an online store of this affiliate store.

[5. effect〕
As described above, the payment server 100 according to the embodiment includes the distribution condition storage section 124, the distribution destination condition storage section 125, the determination section 131, the identification section 132, and the distribution section 133. The distribution condition storage unit 124 stores distribution conditions indicating coupon distribution opportunities. The distribution destination condition storage unit 125 stores distribution destination conditions for determining target users to whom coupons are distributed. The determination unit 131 determines whether or not distribution conditions are met in response to a distribution request from a member store that has introduced an electronic payment service as a payment method for transactions. When the determining unit 131 determines that the distribution condition is satisfied, the specifying unit 132 specifies a user who matches the distribution destination condition from among the candidate users who can be the distribution destination, as a target user. The distribution unit 133 distributes the coupon to the target user specified by the specification unit 132.

Further, the distribution condition storage unit 124 stores at least one of a first condition based on weather data, a second condition based on sales information of member stores, and a third condition based on inventory information of the transaction target as a distribution condition. Memorize one. The determining unit 131 determines whether at least one of the first condition, the second condition, and the third condition is satisfied.

In addition, the identification unit 132 identifies the target user when the determination unit 131 determines that all of the first condition, the second condition, and the third condition are satisfied.

The distribution destination condition storage unit 125 also stores, as distribution destination conditions, conditions that are information associated with candidate users and are based on information that changes over time.

In addition, the destination condition storage unit 125 stores conditions based on location information or payment history associated with the candidate user.

Further, the distribution destination condition storage unit 125 stores conditions based on the behavior pattern of the candidate user based on the payment history.

Further, the distribution unit 133 distributes related information related to the coupon.

Further, the distribution unit 133 predicts the sales of the member store based on the sales information of the member store, and transmits information to the member store to propose distribution of coupons based on the prediction result.

In addition, the identification unit 132 identifies, from among the candidate users, candidate users who have a history of purchasing a transaction target at an online store operated by the affiliated store as target users. In addition, the distribution unit 133 distributes coupons that can be used at offline stores operated by the same affiliated store to the target users.

In this way, the payment server 100 according to the embodiment can help attract customers at a time that meets the request of the coupon provider. For example, the payment server 100 can help affiliated stores attract customers by distributing coupons to specific users who are expected to visit the store depending on the affiliated store's situation, such as when bad weather is likely to keep customers away, when sluggish sales are predicted, or when there is excess inventory.

[6. Hardware configuration]
Further, the payment server 100 according to the embodiment described above, the payment server 200 according to the first modification, and the payment server 300 according to the second modification are operated by, for example, a computer 1000 having a configuration as shown in FIG. Realized. FIG. 11 is a hardware configuration diagram showing an example of a computer that implements the functions of the payment server according to the embodiment.

The computer 1000 is connected to an output device 1010 and an input device 1020, and has a configuration in which a calculation device 1030, a primary storage device 1040, a secondary storage device 1050, an output IF (Interface) 1060, an input IF 1070, and a network IF 1080 are connected by a bus 1090.

The arithmetic device 1030 operates based on programs stored in the primary storage device 1040 and the secondary storage device 1050, programs read from the input device 1020, and performs various processes. The primary storage device 1040 is a memory device such as a RAM that temporarily stores data used by the arithmetic device 1030 for various calculations. Further, the secondary storage device 1050 is a storage device in which data used by the arithmetic unit 1030 in various calculations and various databases are registered, and is realized by a ROM (Read Only Memory), an HDD, a flash memory, or the like.

The output IF 1060 is an interface for transmitting information to be output to the output device 1010 that outputs various information such as a monitor or a printer. This is realized using a connector compliant with standards such as HDMI (registered trademark) (High Definition Multimedia Interface). Further, the input IF 1070 is an interface for receiving information from various input devices 1020 such as a mouse, a keyboard, and a scanner, and is realized by, for example, a USB.

The input device 1020 may be a device that reads information from, for example, an optical recording medium such as a CD (Compact Disc), a DVD (Digital Versatile Disc), or a PD (Phase change rewritable Disk), a magneto-optical recording medium such as an MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory. The input device 1020 may also be an external storage medium such as a USB memory.

Network IF 1080 receives data from other devices via network N and sends it to computing device 1030, and also sends data generated by computing device 1030 to other devices via network N.

The arithmetic unit 1030 controls the output device 1010 and the input device 1020 via the output IF 1060 and the input IF 1070. For example, the arithmetic unit 1030 loads a program from the input device 1020 or the secondary storage device 1050 onto the primary storage device 1040 and executes the loaded program.

For example, when the computer 1000 functions as the payment server 100, which is an example of the information processing device according to the embodiment, the arithmetic device 1030 of the computer 1000 executes a program (for example, an information processing program) loaded on the primary storage device 1040. By executing this, a function similar to that of the control unit 130 is realized. That is, the arithmetic device 1030 realizes the processing by the payment server 100 according to the embodiment in cooperation with a program (for example, an information processing program) loaded onto the primary storage device 1040.
[7. others〕
Some of the embodiments of the present application have been described above in detail based on the drawings, but these are merely examples, and various modifications and variations may be made based on the knowledge of those skilled in the art, including the embodiments described in the disclosure section of the invention. It is possible to carry out the invention in other forms with modifications. Furthermore, the embodiments described above can be combined as appropriate within a range that does not conflict with the processing contents.

Furthermore, among the processes described in the above embodiments, all or part of the processes described as being performed automatically can be performed manually, and conversely, all or part of the processes described as being performed manually can be performed automatically using known methods. In addition, the information including the processing procedures, specific names, various data and parameters shown in the above documents and drawings can be changed as desired unless otherwise specified. For example, the various information shown in each drawing is not limited to the information shown in the drawings.

In addition, each component of each device shown in the figure is a functional concept, and does not necessarily have to be physically configured as shown in the figure. In other words, the specific form of distribution/integration of each device is not limited to that shown in the figure, and all or part of it can be functionally or physically distributed/integrated in any unit depending on various loads, usage conditions, etc. For example, the determination unit 131 and identification unit 132 of the control unit 130 of the payment server 100 according to the embodiment may be functionally integrated.

The configuration of the payment server 100 described above can be flexibly changed, for example, by calling an external platform using an API (Application Programming Interface) or network computing depending on the function. For example, the configuration of the information processing system SYS may be changed so that the functions for realizing the information processing according to the embodiment among the information processing executed by the payment server 100 are executed by another server device.

Further, the "unit" described in the claims can be read as "means", "circuit", etc. For example, the control section can be read as a control means or a control circuit.

10 Member store terminal 20 User terminal 100 Payment server 110 Communication unit 120 Storage unit 121 User information storage unit 122 Member store information storage unit 123 Coupon information storage unit 124 Distribution condition storage unit 125 Distribution destination condition storage unit 130 Control unit 131 Determination unit 132 Specification section 133 Distribution section

Claims (11)

a distribution condition storage unit that stores distribution conditions indicating a coupon distribution opportunity;
a distribution destination condition storage unit that stores distribution destination conditions for determining target users to whom the coupon is distributed;
a determination unit that determines whether the distribution conditions are satisfied in response to a distribution request from a member store that has introduced an electronic payment service as a payment method for transactions;
If the determination unit determines that the distribution condition is satisfied, a specifying unit that specifies a user who matches the distribution destination condition from among candidate users who can be the distribution destination as the target user;
An information processing device comprising: a distribution unit that distributes the coupon to the target user specified by the identification unit. The distribution condition storage unit includes:
As the distribution condition, at least one of a first condition based on weather data, a second condition based on sales information of the member store, and a third condition based on inventory information of the transaction target is stored. death,
The determination unit includes:
The information processing apparatus according to claim 1, further comprising: determining whether at least one of the first condition, the second condition, and the third condition is satisfied. The specific part is
Claim 2, wherein the target user is specified when the determination unit determines that all of the first condition, the second condition, and the third condition are satisfied. The information processing device described in . The delivery destination condition storage unit includes:
The information processing apparatus according to claim 2 , further comprising: storing, as the destination conditions, conditions based on information linked to the candidate users and changing over time. The distribution destination condition storage unit is
The information processing device according to claim 4, wherein conditions based on location information or payment history associated with the candidate user are stored. The delivery destination condition storage unit includes:
The information processing device according to claim 5 , further comprising: storing a condition based on a behavior pattern of the candidate user based on the payment history. The distribution unit is
The information processing device according to claim 1 , further comprising: a processor configured to transmit information related to the coupon. The distribution unit is
2. The information processing device according to claim 1, further comprising: a forecast of sales of the member store based on the sales information of the member store; and a transmission of information proposing distribution of a coupon to the member store based on the forecast result. The identification unit is
Among the candidate users, the candidate users who have a history of purchasing a transaction target at an online store operated by the affiliated store are identified as the target users;
The distribution unit is
The information processing device according to claim 1 , further comprising: a coupon that can be used at an offline store operated by the same affiliated store is delivered to the target user. An information processing method performed by a computer, the method comprising:
a determination step of determining whether or not a distribution condition indicating an opportunity for coupon distribution is satisfied in response to a distribution request from a member store that has introduced an electronic payment service as a payment method for a transaction;
If it is determined in the determination step that the distribution condition is satisfied, a specifying step of identifying the target user according to the distribution destination condition for determining the target user to whom the coupon is to be distributed;
An information processing method comprising: a distributing step of distributing the coupon to the target user specified in the specifying step. On the computer,
a determination step for determining whether or not a distribution condition indicating a timing for distributing a coupon is satisfied in response to a distribution request from an affiliated store that introduces an electronic payment service as a payment method for a transaction target;
a step of identifying a target user according to a destination condition for determining a target user to which the coupon is to be distributed when the determining step determines that the distribution condition is satisfied; and
and a distribution step of distributing the coupon to the target user identified by the identification step.

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