JP2022128268A - Apparatus for detecting use of trademark, method for detecting use of trademark and program for detecting use of trademark - Google Patents

Abstract

To provide a trademark use detection apparatus configured to easily monitor the use of a trademark to be detected on the web.SOLUTION: A trademark use detection apparatus includes: a receiving unit 11 which receives a detection target trademark comprising characters, and items to be detected; an acquisition unit 12 which performs web search with the items to be detected and acquires resultant electronic data as a detection target region; an extraction unit 13 which extracts an advertising region to be used as an advertisement from the detection target region; and a detection unit 14 which detects whether the detection target trademark exists in the advertising region. The acquisition unit 11, the extraction unit 12, and the detection unit 13 are periodically or non-periodically executed continuously.SELECTED DRAWING: Figure 1

Description

The present invention relates to a trademark use detection device, a trademark use detection method, and a trademark use detection program.

In recent years, the importance of intellectual property has increased more and more. Regarding trademark rights in particular, for reasons such as protecting one's own business, maintaining rights and acquiring rights by filing applications continues. is done.

On the other hand, there is a need to monitor whether acquired trademark rights are being used by others without permission. In recent years, it is very difficult to monitor whether others are infringing your rights because it is common to own multiple trademark rights and the number of trademark rights you own is increasing. is getting harder. In particular, there are increasing opportunities for others to use one's own trademark on the web, but the amount of information on the web is enormous and it is very difficult to monitor it. On the other hand, in the prior art, for example, the following techniques have been proposed.

Patent Literature 1 discloses a trademark information processing apparatus that determines the similarity of trademarks and the similarity of goods and services with respect to web page information. According to Patent Document 1, it is possible to easily monitor whether a trademark that is the same as or similar to a trademark to be monitored is used for goods or services that are the same or similar to the goods or services to be monitored on a web page. It is possible.

Patent Document 2 discloses an information processing device that generates one or more similar marks that are similar to a mark, performs a web search using the generated similar marks, and determines whether or not the target mark is infringing a trademark. It is disclosed to examine the

Patent document 3 analyzes the right information indicating the right of any one of the target patent, utility model, design, and trademark, judges and searches the characters or images necessary for searching, and searches for infringement. An infringing information extraction system is disclosed for extracting potentially infringing information. In addition, Patent Document 3 discloses obtaining an evaluation of the extracted infringement information, performing machine learning using the obtained evaluation, and reflecting the results of the machine learning in the accuracy of extracting infringement information. According to Patent Document 3, it is possible to accurately extract infringement information that may infringe intellectual property rights.

JP 2011-227727 A JP 2016-153975 A Japanese Patent No. 6779405

However, in the prior art, when trying to monitor whether a trademark is being used on the web, even unnecessary things are detected, and it is not practical. For example, many things that are not used as trademarks are detected, and it takes a lot of time and effort to check whether there is a problem with the detection results or not.

SUMMARY OF THE INVENTION Accordingly, it is an object of the present invention to provide a trademark use detection device that can easily monitor whether a detection target trademark is being used on the web.

In order to solve the above-mentioned problems, the trademark use detection device of the present invention comprises: a reception unit that receives a detection target trademark consisting of characters and a detection target item; An acquisition unit that acquires electronic data as a detection target area, an extraction unit that extracts an advertising area used as an advertisement from the detection target area, and a detection that detects whether the detection target trademark exists in the advertisement area. , wherein the acquiring unit, the extracting unit, and the detecting unit are continuously executed regularly or irregularly.

According to the present invention, it is possible to easily monitor whether a detection target trademark is used on the web.

It is a diagram showing an example of the trademark use detection device of the present invention. It is a figure which shows the other example of a reception method and a notification method. It is a figure which shows an example of an input screen. FIG. 10 is a diagram showing another example of an input screen; FIG. 4 is a schematic diagram for explaining an example of a detection target area and an advertisement area; FIG. 10 is a schematic diagram for explaining another example of a detection target area and an advertisement area; FIG. 4 is a diagram for explaining an example of a detection target area;

Hereinafter, a trademark use detection device, a trademark use detection method, and a trademark use detection program according to the present invention will be described with reference to the drawings. In addition, the present invention is not limited to the embodiments shown below, and can be changed within the scope of those skilled in the art, such as other embodiments, additions, modifications, deletions, etc. is also included in the scope of the present invention as long as the functions and effects of the present invention are exhibited.

The trademark use detection device of the present invention includes a reception unit that receives a detection target trademark consisting of characters and detection target items, performs a web search using the detection target items, and acquires electronic data of the search results as a detection target area. an extracting unit that extracts an advertising area used as an advertisement from the detection target area; and a detection unit that detects whether the detection target trademark exists in the advertising area, wherein The acquiring unit, the extracting unit, and the detecting unit are characterized by being continuously executed regularly or irregularly.

An embodiment of the present invention will be described. FIG. 1 is a diagram for explaining the trademark use detection device of this embodiment. In FIG. 1, a trademark use detection device 10, a detection target storage unit 31, a user 40, and a terminal 41 are illustrated. Note that the arrows in the figure schematically indicate the flow of data, instructions, and the like.

The user 40 is not particularly limited, and can be used as appropriate, for example, a corporation, an individual, an organization, etc. Examples include a country, a company, a patent office, and other offices. Although it is referred to as a user, it may also be referred to as a user, administrator, user, target person, or the like. Also, the terminal 41 may be a PC, a smart phone, a tablet, or the like.

The trademark use detection device 10 of this embodiment has a reception unit 11 , an acquisition unit 12 , an extraction unit 13 , a detection unit 14 and a notification unit 15 . The trademark use detection device 10 of the present embodiment is not limited to such a configuration, and can be modified as appropriate, and is described here as a configuration including other embodiments. The trademark use detection device 10 has, for example, a CPU, a memory, an I/F, etc., although not particularly limited.

The receiving unit 11 receives a detection target trademark consisting of characters and a detection target item. In this embodiment, the detection target trademark and the detection target item are received from the terminal 41 operated by the user 40, but the invention is not limited to this. The user 40 may directly input the detection target trademark and detection target items to the trademark use detection device 10 by providing the trademark use detection device 10 with input means.

Further, another device may be provided between the terminal 41 and the trademark use detection device 10, and the detection target trademark and detection target items may be received via the other device. For example, as shown in FIG. 2, the detection target trademark and the detection target item may be received via another device 20 . In addition, the acquisition of the detection target trademark and the detection target item due to the trademark use detection device 10 also corresponds to acceptance.

The communication method between the terminal 41 and the trademark use detection device 10 is not particularly limited, and can be changed as appropriate. Communication may be performed via the Internet or the like, or may be communicated by wire or wirelessly.

The trademark to be detected is not particularly limited as long as it is a character. It may be a registered trademark, a trademark for which a trademark registration application has been filed, or a trademark for which no trademark registration application has been filed. Further, the number of detection target trademarks accepted by the accepting unit 11 may be one, or may be plural. The number of characters of the trademark to be detected is not particularly limited. The detection target trademark includes, for example, hiragana, katakana, alphabetic characters, numerals, symbols, etc. as appropriate.

Items to be detected are not particularly limited and can be selected as appropriate. The detection target item preferably assumes the situation in which the detection target trademark is used, but is not limited to this. Examples of items to be detected include product names, service names, common names of products or services, terms commonly used for products or services, product origins, sales locations, quality, raw materials, efficacy, usage, shape, Method or time of production or use and other characteristics, quantity or price, or place of service provision, quality, goods to be provided, effect, use, mode, method or time of provision and other characteristics, quantity or price, etc. is mentioned. In addition to this, for example, the structure of goods, goods related to services, media for transporting and carrying goods, terms representing the appearance of goods, terms representing sounds emitted by goods, terms representing sounds emitted when services are provided, goods Terms that express the price and quality of services, terms that express the price and quality of services provided, industries to which goods and services belong, users, providers, manufacturers, names of people, names of institutions, names of organizations, etc. be done. Designated goods and designated services pertaining to trademark registration applications and trademark registrations may be used. Moreover, it is good also as one word combining these.

Examples of items to be detected include "domestic", "price", "lowest price", "high quality", "shortest", "online sales", "delicious", "recommended", and "most recommended". , "Popular", etc., but are not limited to these.

The number of detection target items is not particularly limited, and may be one or plural. As the number of detection target items increases, the number of detection target areas acquired by the acquisition unit 12 increases, and a wider area can be monitored. Also, by increasing the number of detection target items and adjusting the search conditions, more accurate monitoring can be achieved. For example, by appropriately selecting the AND condition and the OR condition of the detection target items, a wider area can be monitored with higher accuracy. For example, when detection target items A, B, and C are used, they can be selected as appropriate, such as "AorBorC", "AandB", "AandC", "BandC", or "AandBandC".

In this embodiment, detection target items are accepted from the user 40 . In this embodiment, for example, a detection target item determined by the user 40 himself is accepted. In addition to this, the device may make suggestions.

The detection target storage unit 31 stores the detection target trademark and the detection target item received by the reception unit 11 . In addition, it may have information about the user 40, date and time of reception, detection history (history of detection results), notification history, and the like.

The detection target storage unit 31 may be included in the trademark use detection device 10 or may be provided outside the trademark use detection device 10 . For example, it may be provided on the cloud. Communication means between the trademark use detection device 10 and the detection target storage unit 31 is not particularly limited, and can be changed as appropriate. Communication may be performed via the Internet or the like, or may be communicated by wire or wirelessly. Further, the number of detection target storage units 31 may be one, or may be plural.

An example of an input screen is shown in FIG. 3A. Also, FIG. 3B shows an example of the case where an input is made on the input screen. The input screen 50 is displayed on the display screen of the terminal 41 used by the user 40, for example. The input screen 50 is used from the viewpoint of ease of operation by the user 40, and the present embodiment is not limited to the example using the input screen 50. FIG.

The input screen 50 of this example has an input field 51 for inputting a detection target trademark, an input field 52 for inputting detection target items, 54 for inputting an exclusion list, add buttons 53 and 55 , and a start button 56 . By inputting the detection target trademark and the detection target item and pressing the start button 56, the reception unit 11 receives the detection target trademark and the detection target item. The time when the input is made in the input field may be the time when the reception unit 11 receives the information. By pressing the add button 53, further detection target items can be input.

Although not particularly limited, when the start button 56 is pressed, the detection target trademark and the detection target item are stored in the detection target storage section 31 via the reception section 11 . A series of processes of the acquisition unit 12, the extraction unit 13, and the detection unit 14 may be called monitoring. Also, detecting whether or not a detection target trademark is used on the web is sometimes referred to as monitoring.

The input screen 50 is not limited to what is illustrated. For example, it may have a column for designating a monitoring period. In addition, it may have a column for designating notification settings such as the timing of notification, and a column for specifying the user 40 . The exclusion list 54 and the like do not have to be provided as long as the receiving unit 11 can receive the detection target trademark and the detection target item.

The acquisition unit 12 performs a web search using the detection target item, and acquires electronic data of the search result as a detection target area. The electronic data may be one or plural.

The web search method is not particularly limited and can be selected as appropriate. For example, it is preferable that the acquisition unit 12 performs a search for a web page on the web using the detection target item, and acquires the search result as the detection target area.

Sites for searching web pages on the web include, but are not limited to, Google, Bing, Baidu, Yahoo, Yandex, DuckDuckGo, Ask, Naver, Ecosia, and AOL. In addition, it may be a site having a search engine or a site for smartphones. Such sites may be paid or free.

The method of searching for web pages using the detection target items is not particularly limited, and can be selected as appropriate. for example,
https://(search site)/search=(detection target item)
It is possible to search using a URL such as Note that such a URL may be referred to as a search formula, a search query, or the like, and such a search formula may be stored in the detection target storage unit 31 . Also, a plurality of search formulas may be created for one detection target trademark.

The acquisition unit 12 may perform a web search without using a site for searching web pages. For example, the acquisition unit 12 may search the web using a search engine other than the above search site.

The acquisition unit 12 may perform a web search using, for example, an arbitrary API (application interface) or protocol, or may perform a web search by creating an arbitrary program. Performing a web search and obtaining search results may be referred to as crawling, and in this embodiment, a known crawling technique can be used.

The search result obtained by the obtaining unit 12 is in the form of electronic data, and is called a detection target area. The acquired detection target area may be stored in any storage unit. It may be stored in the detection target storage unit 31, or may be stored in another storage unit. Alternatively, the advertisement area extracted by the extraction unit 13 may be stored in the storage unit.

The detection target area is described in, for example, a markup language. Markup languages include HTML, XML, etc., with HTML being preferred. A part of the detection target area may be described in a markup language.

An example of the detection target area is shown in FIGS. 4 and 5. FIG. FIG. 4 is an image diagram for explaining the detection target area and the advertisement area, and is an example of a case where a web browser is used to search for a web page search site. A program may be created to launch a web browser and acquire the detection target area without human intervention, but in this embodiment, there is no need to use a web browser, so FIG. 4 is used as an "image diagram". .

In this example, after accessing a site for searching web pages using a web browser, a detection target item is entered in the search box 61 and an execution button is pressed. As a result, a search result screen 60 is displayed. In this example, search is performed using, for example, "health equipment", "online sales", and "price" as search target items.

As a result of the search, advertisement areas 62a and 62b are displayed as advertisement areas, and sites 63a, 63b and 63c are displayed as others. In the advertisement areas 62a and 62b, for example, the characters "advertisement" are displayed. In this example, if the characters "product A" are the trademark to be detected, it can be said that the trademark to be detected is used in the advertisement area. It does not matter whether the advertisement area is charged or free.

By acquiring the search result screen 60 in, for example, an HTML file format, the detection target area can be acquired. Also, depending on the site for searching web pages, the search results are displayed over a plurality of pages. In this case, some pages may be used as the detection target area, or all pages may be used as the detection target area. Also, if the search result is a plurality of pages, the area to be detected may be a page that does not have an advertisement area.

FIG. 5 is another image diagram for explaining the detection target area and the advertisement area. The example shown in FIG. 5 performs the same processing as in FIG. 4, but the site for searching web pages is different. In the advertisement areas 62a and 62b shown in FIG. 5, the positions where the characters "advertisement" are displayed are different.

The positions where the advertisement areas 62a and 62b are displayed are not limited to the above examples, and may be changed as appropriate. For example, it may be displayed below sites 63a, 63b, and 63c. Moreover, it may be displayed at other positions instead of the positions parallel to the sites 63a, 63b, and 63c.

If the detection target trademark and the detection target item are stored in the detection target storage unit 31 , the acquisition unit 12 may use the information stored in the detection target storage unit 31 . For example, by storing the above-described search formula in the detection target storage unit 31 and using the stored search formula in the acquisition unit 12, the number of times of creating a search formula can be reduced. As will be described later, in the present embodiment, since the acquisition unit 12 is continuously executed, the load on the apparatus can be reduced by saving the once created search formula and using it.

The extraction unit 13 extracts an advertisement area used as an advertisement from the detection target area. For example, in the image diagrams shown in FIGS. 4 and 5, advertisement areas 62a and 62b are extracted. The number of advertisement areas to be extracted may be one, or may be plural.

The method for extracting the advertisement area is not particularly limited, and can be selected as appropriate. For example, if the detection target area is described in a markup language, it is preferable to extract the area surrounded by predetermined tags as the advertisement area. By doing so, it is possible to extract the advertisement area more accurately, and it is possible to avoid extracting an area outside the target, for example, an area where the sites 63a, 63b, and 63c are displayed.

FIG. 6 shows a diagram for schematically explaining an example of extracting an advertisement area. In this example, the detection target area 65 is written in a markup language. The illustrated examples are for illustrative purposes only and are not necessarily grammatically correct.

In this example, for example, the detection target area 65 is searched for the characters "advertisement", and advertisement areas 66a and 66b, which are areas including the characters "advertisement" and surrounded by predetermined tags, are extracted as advertisement areas. Although not limited, for example, identify the tag <TAG> immediately before and after the character "advertisement", identify the tag </TAG> paired with it, and identify the tag </TAG> extract the region.

The predetermined tag is simply <TAG> in the drawing, and the type of tag can be selected as appropriate. Examples include, but are not limited to, class, div, and the like.

For the sake of explanation, the advertising areas 66a, 66b and sites 67a, 67b, 67c shown in FIG. 6 correspond to the advertising areas 62a, 62b, sites 63a, 63b, 63c shown in FIGS. I have to. However, as described above, it is not essential to use a web browser in this embodiment. Extracting a predetermined area (words, phrases, sentences, or a group of these) from search results obtained by performing a web search may be referred to as scraping, and in this embodiment, a known scraping technique is used. can be used.

In the above example, the advertisement area is extracted by focusing on the characters "advertisement" in the detection target area 65, but this can be changed as appropriate. For example, other words used as the meaning of "advertisement" may be used, and hiragana, katakana, or a mixture thereof may be used. In addition to the Japanese "advertisement", the advertisement area may be extracted by paying attention to words and sentences used as the meaning of advertisement in English, Chinese, and other languages. Such words or sentences may be referred to as advertising landmark words or the like. Also, in the above example, the tags immediately before and after the advertisement mark word are identified, but the present invention is not limited to this, and tags around the advertisement mark word may be identified.

Based on the above, the extraction unit 13 in this example searches for an advertising landmark word within the detection target area, and searches for an area surrounded by a tag immediately before, immediately after, or around the advertising landmark word and a tag paired with the tag. can be said to be extracted as an advertising area. As noted above, the advertising landmark word may be a single word or may consist of multiple words. As in the example above, the advertising landmark word is preferably a single word used to mean "advertising".

According to the extraction unit 13 of the present embodiment, it is possible not to extract areas other than the advertisement area, such as the areas of the sites 67a, 67b, and 67c. As a result, it is possible to determine whether or not the detection target trademark is used by narrowing it down to areas where there is a high possibility that the trademark is used.

The detection unit 14 detects whether the detection target trademark exists in the advertisement area. The detection method is not particularly limited and can be selected as appropriate.

The result of detection by the detection unit 14 (detection result) may be stored in the detection target storage unit 31 or may be stored in another storage unit, or may be notified without being stored. good too. By storing in the detection target storage unit 31, the detection target trademark and the detection result can be linked and managed. In this case, the detection results can be managed as a history, and trademark use can be monitored more effectively.

In the example shown in FIG. 6, when "product A" is the detection target trademark, it is detected that the detection target trademark exists in the advertising areas 66a and 66b. The detection result may simply indicate that the detection target trademark was present in the advertisement area, or may include information that can identify the advertiser of the advertisement area, such as a URL. For example, in the example shown in FIG. 6, www.abc.co.jp/ and www.def.com/ may be extracted from the advertising areas 66a and 66b and used as the detection result.

The notification unit 15 notifies the result of the detection unit. The result of the detection unit is also called a detection result or the like.
The content to be notified by the notification unit 15 can be selected as appropriate, and examples thereof include presence/absence of detection, date and time of detection, location of the advertiser, mode of use, and the like. In the above example, the location of the advertiser is a URL (address) such as www.abc.co.jp/.

Preferably, the notification unit 15 notifies when the detection target trademark exists in the advertisement area. By doing so, it is possible to suppress unnecessary notifications such as when no detection is made, and it becomes easier to prevent the user 40 from losing his attention. However, the notification unit 15 may notify the user 40 that it has not been detected, and in this case, may notify the search results of a plurality of times at once.

The notification method of the notification unit 15 can be selected as appropriate. For example, a message may be sent directly to the terminal 41 of the user 40, an email may be sent to an arbitrary address, or an API (application interface) may be sent. For example, it may be displayed on the screen of the terminal 41, or may be notified by push.

Alternatively, as shown in FIG. 2 , the trademark use detection device 10 may notify the other device 20 and notify the user 40 via the other device 20 . In this case, the data is not limited to the case where the data is transmitted from the other device 20 to the terminal 41, and the data may be acquired from the other device 20 with the terminal 41 as the cause. Note that, in the present embodiment, transmitting the detection result to the other device 20 is included in notifying the user 40 by the notification unit 15 .

The timing of notification by the notification unit 15 can be selected as appropriate. For example, the notification may be made each time the presence of the detection target trademark in the advertisement area is detected, or the notification may be collectively made at a predetermined timing after multiple detections.

It is preferable that the notification unit 15 does not notify when the advertisement area is by a predetermined advertiser. For example, when there is no problem even if the detection target trademark exists in a predetermined advertisement area, such as when the user 40 is posting an advertisement, it is possible to avoid unnecessary notification. As a result, it becomes easier to prevent the attention of the user 40 from being lowered.

In order to determine whether the advertising area is from a given advertiser, an appropriate selection can be made, but an exclusion list may be accepted, for example, as shown in FIGS. 3A and 3B. The exclusion list includes, for example, URLs (addresses) such as www.abc.co.jp/ in the above example. The detection unit 14 or the notification unit 15 extracts the URL of the advertiser from the detected advertisement area, compares it with the URL of the exclusion list, and if they match, does not notify (or does not detect). can.

As described above, in the present embodiment, a web search is performed using a detection target item, electronic data of the search result is acquired as a detection target area, an advertising area used as an advertisement is extracted from the detection target area, It detects whether the detection target trademark exists in the advertising area. In this way, by detecting whether the detection target trademark exists in the advertising area, it is possible to narrow down the trademarks that are highly likely to be used as trademarks. In areas other than the advertising area, such as the sites 63a, 63b, 63c and the sites 67a, 67b, 67c in the above example, even if the detection target trademark is used in such sites, it is determined whether it is used as a trademark. hard to do. A person with specialized knowledge can judge this by looking at it, but it is difficult to do it mechanically. In addition, since the number of areas other than the advertisement area is much larger than that of the advertisement area, it is difficult for both humans and machines to determine whether the detection target trademark is used.

According to this embodiment, it is possible to easily monitor whether the detection target trademark is used on the web. It is easy to operate, and even non-technical users can monitor trademarks. In addition, by focusing on the advertising area, it is possible to prevent detection of a large number of items that are not used as trademarks, thereby improving the accuracy of monitoring.

The acquiring unit 12, the extracting unit 13, and the detecting unit 14 are continuously executed regularly or irregularly.
In this embodiment, a series of processes of the acquisition unit 12, the extraction unit 13, and the detection unit 14 may be called monitoring, but the order in which the acquisition unit 12, the extraction unit 13, and the detection unit 14 are executed is limited to this. can't When the detection target trademark and the detection target items are received for a certain detection target trademark and the first processing is performed, it is assumed that the acquisition unit 12, the extraction unit 13, and the detection unit 14 are performed in order. can change the order of execution as appropriate. Execution of one selected from the acquisition unit 12, the extraction unit 13, and the detection unit 14 may be referred to as monitoring.

The timing at which the acquiring unit 12, the extracting unit 13, and the detecting unit 14 are executed can be selected as appropriate. "Regularly" means, for example, a case where it is executed at preset time intervals. The time interval is not particularly limited and can be selected as appropriate. Examples include execution every day, every week, and every month.

Irregularly is not particularly limited, but for example, when an instruction is received from the user 40, or when the contents of the detection target storage unit 31 are changed, the detection target item is added. For example, when notification settings are changed.

“Continuously” means, for example, performing multiple times for a predetermined period. The predetermined period is not particularly limited, but may be designated by the user 40, may be predetermined by the device, or may be a period until the detection target trademark is detected in the advertisement area. may be The predetermined period can be selected as appropriate, for example, in units of one week, one month, one year, or the like.

Next, other embodiments of the present invention will be described.
In this embodiment, when an image is included in the advertisement area, the extraction unit 13 extracts character information from the image included in the advertisement area, and the detection unit 14 detects whether the detection target trademark exists in the character information. . By detecting whether or not the detection target trademark exists in the image included in the advertisement area in this way, it becomes easier to detect whether or not the user's own trademark is being used without permission.

A method for extracting character information from an image is not particularly limited, and a known method can be used. For example, a known image recognition technique can be used. Examples include OCR (Optical Character Recognition).

The image can be obtained, for example, by acquiring the file name specified in the advertisement area. Character information can be extracted from the image file, and the detection target trademark can be detected. In addition, the said image may be one, and may be plural.

As noted above, the present invention provides a trademark usage detection method.
An intellectual property information notification method of the present invention is a trademark use detection method for detecting use of a trademark by a computer,
a receiving step of receiving a detection target trademark consisting of characters and a detection target item;
an acquisition step of performing a web search using the detection target item and acquiring electronic data of the search result as a detection target area;
an extracting step of extracting an advertising area used as an advertisement from the detection target area;
a detection step of detecting whether the detection target trademark exists in the advertising area;
and a notification step of notifying the result of the detection unit,
The acquiring step, the extracting step, the detecting step, and the notifying step are continuously performed regularly or irregularly.

As noted above, the present invention provides a trademark usage detection program.
The trademark use detection program of the present invention comprises:
a reception process for accepting detection target trademarks consisting of characters and detection target items;
an acquisition process of performing a web search using the detection target item and acquiring electronic data of the search result as a detection target area;
an extraction process for extracting an advertising area used as an advertisement from the detection target area;
a detection process for detecting whether the detection target trademark exists in the advertising area;
A program for executing a notification process for notifying the result of the detection unit,
The acquisition process, the extraction process, the detection process, and the notification process are continuously executed regularly or irregularly.

10 trademark use detection device 11 reception unit 12 acquisition unit 13 extraction unit 14 detection unit 15 notification unit 20 other device 31 detection target storage unit 40 user 41 terminal 50 input screens 51, 52, 54 input fields 53, 55 add button 56 start Button 60 Search result screen 61 Search box 62a, 62b, 66a, 66b Advertising area 63a, 63b, 63c, 67a, 67b, 67c Site 65 Detection target area

Claims (10)

a reception unit that receives a detection target trademark consisting of characters and a detection target item;
an acquisition unit that performs a web search using the detection target item and acquires electronic data of the search result as a detection target area;
an extraction unit that extracts an advertising area used as an advertisement from the detection target area;
a detection unit that detects whether the detection target trademark exists in the advertising area;
The trademark use detection device, wherein the obtaining unit, the extracting unit, and the detecting unit are continuously executed regularly or irregularly. Having a notification unit that notifies the result of the detection unit,
2. The trademark use detection device according to claim 1, wherein the notification unit notifies when the detection target trademark exists in the advertisement area. 3. The trademark use detecting device according to claim 2, wherein the notifying unit does not notify when the advertising area belongs to a predetermined advertiser. 4. The method according to any one of claims 1 to 3, wherein the obtaining unit searches a site for searching web pages on the web using the detection target item, and obtains the search result as the detection target area. A trademark usage detection device according to any of the preceding paragraphs. 5. The trademark use detection device according to claim 1, wherein the detection target area is described in a markup language. 6. The trademark use detection device according to claim 5, wherein the extraction unit extracts an area surrounded by predetermined tags as the advertisement area. The extraction unit extracts character information from the image when the advertisement area includes an image,
7. The trademark use detection device according to claim 1, wherein said detection unit detects whether said detection target trademark exists in said character information. a detection target storage unit that stores the detection target trademark and the detection target item accepted by the reception unit;
8. The trademark use detection device according to claim 1, wherein the acquisition unit uses information stored in the detection target storage unit. A trademark use detection method for detecting use of a trademark by a computer, comprising:
a receiving step of receiving a detection target trademark consisting of characters and a detection target item;
an acquisition step of performing a web search using the detection target item and acquiring electronic data of the search result as a detection target area;
an extracting step of extracting an advertising area used as an advertisement from the detection target area;
a detection step of detecting whether the detection target trademark exists in the advertising area;
and a notification step of notifying the result of the detection unit,
A method for detecting use of a trademark, characterized in that the acquiring step, the extracting step, the detecting step, and the notifying step are continuously or irregularly executed. to the computer,
a reception process for accepting detection target trademarks consisting of characters and detection target items;
an acquisition process of performing a web search using the detection target item and acquiring electronic data of the search result as a detection target area;
an extraction process for extracting an advertising area used as an advertisement from the detection target area;
a detection process for detecting whether the detection target trademark exists in the advertising area;
A program for executing a notification process for notifying the result of the detection unit,
A trademark use detection program characterized in that the acquisition process, the extraction process, the detection process, and the notification process are continuously executed regularly or irregularly.

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