JP2021114340A - Notification device and method for determining notification means - Google Patents

Abstract

To effectively notify a user of notification information.SOLUTION: A notification device 1 comprises: a storage section 11 for storing address information of a user corresponding to respective pieces of notification means and an access history containing information indicating notification means corresponding to access from the user to a commodity page related to a commodity; and a determination section 124 for determining the notification means used when the notification information for accessing the commodity page corresponding to the commodity to be sold is notified to the user on the basis of the access history.SELECTED DRAWING: Figure 2

Description

The present invention relates to a method for determining a notification device and a notification means.

In electronic commerce, in order to promote the sale of a product, the user is notified of the notification information for accessing the product page. For example, in Patent Document 1, it is performed to control the display state when displaying the special sale target to the user based on the special sale attribute including the price, the number of stocks, and the special sale period of the special sale target.

Japanese Unexamined Patent Publication No. 2002-15905

By the way, in the conventional technology, only the display state at the time of performing the special sale display is controlled based on the special sale attribute including the price, the number of stocks, and the special sale period of the special sale target, and the notification of the special sale display based on the user's trend is notified. It wasn't done. Therefore, it cannot be said that the user is notified effectively.

Therefore, the present invention has been made in view of these points, and an object of the present invention is to provide a method for determining a notification device and a notification means capable of effectively notifying a user of notification information.

The notification device according to the first aspect of the present invention provides the user with notification information for accessing the product page based on an access history including information indicating the notification means corresponding to the user's access to the product page. It is provided with a determination unit that determines the notification means used when notifying.

The notification means includes a first notification means and a second notification means different from the first notification means, and the determination unit is notified by the first notification means based on the access history. The access ratio, which is the ratio of the access to the product page via the notification information and the access to the product page via the notification information notified by the second notification means, is calculated and the access is performed. Based on the ratio, the notification ratio, which is the ratio between the ratio of notifying the notification information by the first notification means and the ratio of notifying the notification information by the second notification means, is determined and used as the notification ratio. The notification means may be determined based on the above.

The determination unit may calculate the access ratio based on the access history from the current time to a predetermined period before, and determine the notification ratio based on the access ratio.

The access history includes an access time when the user accesses the product page and information indicating the notification means corresponding to the access, and the determination unit notifies the notification means when the notification information is notified. Based on the notification history including the information indicating the information and the notification time and the access history, from the notification of the notification information to the access to the product page by the user, which corresponds to each of the plurality of notification means. A time may be specified, and a notification means for notifying the notification information may be determined based on the time.

The storage unit is associated with the purchase of the product based on a purchase history in which the information indicating the product purchased by the user and the information indicating the notification means corresponding to the purchase of the product by the user are associated with each other. The notification means for notifying the notification information may be determined by giving priority to the notification means having a relatively high frequency.

The notification device may further include a notification unit that notifies the notification information to a destination indicated by the user's destination information stored in the storage unit corresponding to the notification means determined by the determination unit.
The determination unit refers to a storage unit that stores the sales start time and the sales end time of each of the plurality of products, and also stores the product purchase time of the product purchased by the user among the plurality of products. The timing of notifying the notification information is further determined based on the relationship between the date and time when the user purchased the product and the sales start time and sales end time of the product, and the determination unit determines the notification unit. The notification information may be notified at the same timing.

The determination unit stores the planned sales number of each of the plurality of products, and among the plurality of products, the number of sales indicating the quantity of the product sold at the time of purchase of the product purchased by the user, or the said With reference to a storage unit that stores the number of stocks indicating the remaining quantity of the product, based on the relationship between the number of sales or the number of stocks at the time when the user purchases the product and the planned number of sales of the product. The timing for notifying the notification information may be further determined, and the notification unit may notify the notification information at the timing determined by the determination unit.

The access history includes an access time when the user accesses the product page and information indicating the notification means corresponding to the access, and the determination unit determines the notification information based on the access time. The notification unit may further determine the timing of notifying the notification information, and the notification unit may notify the notification information at the timing determined by the determination unit.

The determination unit refers to a storage unit that stores a product purchase time, which is the time when the user purchased the product, a notification means when the notification information is notified, and a notification history including the notification time. Based on the product purchase time of the product purchased by the user and the notification history corresponding to the product, the number of notifications to which the notification information is notified before the user purchases the product is specified. Based on the number of notifications, the frequency of notifying the notification information may be further determined, and the notification unit may notify the notification information at a frequency determined by the determination unit.

The access history includes an access time when the user accesses the product page and information indicating the notification means corresponding to the access, and the determination unit notifies the notification means when the notification information is notified. Based on the notification history including the information indicating the notification information and the notification time, and the access history, the temporal tendency from the notification of the notification information to the access of the product page by the user is specified and specified. It may be decided whether or not to further notify the notification information based on the temporal tendency and the elapsed time from the notification unit notifying the notification information.

The access history includes an access time when the user accesses the product page and information indicating the notification means corresponding to the access, and the determination unit notifies the notification means when the notification information is notified. Based on the notification history including the information indicating the above and the notification time, and the access history, the notification information corresponding to the product having the history of the user accessing the product page after the notification information is notified is notified. The frequency is determined to be increased compared to the frequency corresponding to the product corresponding to the product having no history of the user accessing the product page, and the notification unit notifies the notification information at the frequency determined by the determination unit. You may.

The determination unit refers to the information stored in the storage unit for identifying the product that the user is paying attention to, and determines the frequency of notifying the notification information corresponding to the product that the user is paying attention to. It is determined to increase the frequency of notifying the notification information corresponding to the product that the user is not paying attention to, and the notification unit may notify the notification information at a frequency determined by the determination unit. ..

The notification unit refers to a storage unit that associates the product with the privilege that can be used for the product, and if the product corresponding to the notification information is a product that can use the privilege, the notification unit is described. The user may be notified of the notification information including information indicating that the product can use the privilege.

The storage unit stores a purchase history in which information indicating a product purchased by the user is associated with information indicating a notification means corresponding to the purchase of the product by the user, and attribute information indicating the attribute of the product. Then, the notification unit may notify the user of the notification information relating to another product having an attribute corresponding to the attribute of the product purchased by the user.

The method for determining the notification means according to the second aspect of the present invention accesses the product page based on an access history executed by a computer including information indicating the notification means corresponding to the user's access to the product page. The notification means to be used when notifying the user of the notification information for the purpose is determined.

According to the present invention, there is an effect that the notification information can be effectively notified to the user.

It is a figure explaining the outline of the notification device which concerns on 1st Embodiment. It is a figure explaining the structure of the notification device which concerns on 1st Embodiment. It is a figure which shows an example of the user DB which concerns on 1st Embodiment. It is a figure which shows an example of the product information DB which concerns on 1st Embodiment. It is a figure which shows an example of the access history DB which concerns on 1st Embodiment. It is a figure which shows an example of the purchase history DB which concerns on 1st Embodiment. It is a figure which shows an example of the notification history DB which concerns on 1st Embodiment. It is a figure which shows an example of the product page displayed on the user terminal which concerns on 1st Embodiment. It is a figure which shows the example which the privilege information is stored in the user DB which concerns on 1st Embodiment.

<First Embodiment>
[Overview of notification device 1]
FIG. 1 is a diagram illustrating an outline of the notification device 1 according to the first embodiment. The notification device 1 is a server having a function of notifying the user of notification information for accessing the product page corresponding to the product to be sold. In this embodiment, the goods shall also include services and services provided to the user. In addition, the notification information includes a description of the product to be sold and an address of the product page, and the user can access the product page by notifying the notification information.

The notification device 1 is connected to the seller terminal 2 used by the seller and the user terminal 3 used by the user via a communication network such as the Internet. The seller terminal 2 and the user terminal 3 are computers such as a personal computer, a smartphone, and a tablet.

The notification device 1 receives the product information about the product including the description of the product and the image of the product from the seller terminal 2, and stores the product information. Product information is posted on the product page and can be viewed by the user. In this embodiment, one product information is posted on the product page.

The notification device 1 stores the destination information of the user corresponding to each of the plurality of notification means. The notification means includes an e-mail as a first notification means and a text chat using SNS (Social Networking Service) as a second notification means different from the first notification means. The destination information is an e-mail address and an SNS ID that identifies a user in the SNS. The notification device 1 stores the user's access history to the product page. The access history includes information indicating a notification means corresponding to the user's access to the product page. In the present embodiment, e-mail and text chat are shown as a plurality of notification means, but the present invention is not limited to this, and other notification means may be included. As another notification means, for example, when an application for accessing a product page is installed on the user terminal 3, push notification for the application can be mentioned. In this case, the destination information is, for example, terminal identification information that identifies the user terminal 3.

The notification device 1 determines the notification means used when notifying the user of the notification information for introducing the product to be sold to the user, which is the information for accessing the product page based on the access history. For example, the notification device 1 determines, based on the access history, the notification means frequently used by the user when accessing the product page as the notification means suitable for notifying the user of the notification information. The notification device 1 notifies the user terminal 3 of the notification information based on the destination information corresponding to the determined notification means. After that, the notification device 1 receives the acquisition request of the product page via the notification information, and transmits the product page to the user terminal 3.

In this way, the notification device 1 determines, based on the access history, the notification means frequently used by the user when accessing the product page as the notification means suitable for notifying the user of the notification information. Notification information can be effectively notified to.

[Configuration of notification device 1]
Subsequently, the configuration of the notification device 1 will be described. FIG. 2 is a diagram showing a configuration of the notification device 1 according to the first embodiment. As shown in FIG. 2, the notification device 1 includes a storage unit 11 and a control unit 12.

The storage unit 11 is a storage medium including a ROM (Read Only Memory), a RAM (Random Access Memory), and the like. The storage unit 11 stores a program executed by the control unit 12. For example, the storage unit 11 stores a notification program that causes the control unit 12 to function as a product information acquisition unit 121, an access request reception unit 122, a purchase request reception unit 123, a determination unit 124, and a notification unit 125.

Further, the storage unit 11 includes a user DB (database) 111, a product information DB 112, an access history DB 113, a purchase history DB 114, and a notification history DB 115.

FIG. 3 is a diagram showing an example of the user DB 111 according to the first embodiment. As shown in FIG. 3, the user DB 111 associates a user ID as user identification information for identifying a user, a user's name, a user's address, and a user's destination information corresponding to each of a plurality of notification means. And remember. It is assumed that the information stored in the user DB 111 has been received and stored in advance by the user. Further, the user DB 111 does not have to store the destination information corresponding to each of the plurality of notification means for all of the plurality of users. The user DB 111 may store the destination information corresponding to each of the plurality of notification means for some users among the plurality of users, and store the destination information corresponding to one notification means for the remaining users. ..

FIG. 4 is a diagram showing an example of the product information DB 112 according to the first embodiment. As shown in FIG. 4, the product information DB 112 stores product information related to the product. In addition to the product description and the product image which is the image of the product, the product information includes the product ID as the product identification information for identifying the product, the selling price of the product, and the selling start time of the product. , The end time of sale of the product, the number of stocks of the product as the planned number of sales of the product, and the number of sales of the product are included.

FIG. 5 is a diagram showing an example of the access history DB 113 according to the first embodiment. The access history DB 113 stores an access history including information indicating a notification means corresponding to the user's access to the product page related to the product. Here, the notification means corresponding to the user's access to the product page is the notification means for notifying the notification information when the user terminal 3 accesses the product page via the notification information. As shown in FIG. 5, the access history includes the user ID of the user who accessed the product page and the access time when the user accessed the product page. Further, when the user terminal 3 accesses the product page via the notification information, the access history contains the notification information ID that identifies the notification information corresponding to the access and the information indicating the notification means corresponding to the access. And are included. In the present embodiment, the information indicating the notification means is the name of the notification means such as e-mail or text chat as shown in FIG. 5, but the information is not limited to this and is a code indicating the type of the notification means. There may be.

When the user terminal 3 does not access the product page via the notification information and the user voluntarily accesses the product page, the user terminal 3 is stored in the storage area of the notification information ID and the notification means of the access history DB 113. As shown in FIG. 5, information such as "-" is stored as information indicating that the product page has been accessed without going through the notification information. When the user terminal 3 accesses the product page without the notification information, the information may not be stored in the notification information ID of the access history DB 113 and the storage area of the notification means.

FIG. 6 is a diagram showing an example of the purchase history DB 114 according to the first embodiment. The purchase history DB 114 stores the purchase history of the product by the user. As shown in FIG. 6, in the purchase history of the product, the user ID of the user who purchased the product, the product ID of the product, the purchase time of the product, the notification means corresponding to the purchase of the product, and the user input the product. Includes the number of items remaining in stock at the time of purchase. The purchase history of the product may include the number of products sold at the time of purchase of the product purchased by the user. In addition, the purchase history of the product may include the number of products sold at the time of purchase of the product purchased by the user, instead of the remaining inventory number of the product for which the product has been purchased.

FIG. 7 is a diagram showing an example of the notification history DB 115 according to the first embodiment. The notification history DB 115 stores the notification history, which is the history of the notification information notified to the user. As shown in FIG. 7, in the notification history, the notification information ID of the notification information notified to the user, the notification means when the notification information is notified, the notification time, and the product page corresponding to the notification information are posted. The product ID of the product and the user ID of the user are included. Here, one notification information may include a plurality of product IDs corresponding to each of the plurality of products. Therefore, in the notification history DB 115, a plurality of product IDs may be associated with one notification information ID. Further, one notification information may be notified to a plurality of users. Therefore, in the notification history DB 115, a plurality of user IDs may be associated with one notification information ID.

The control unit 12 is, for example, a CPU (Central Processing Unit). The control unit 12 functions as a product information acquisition unit 121, an access request reception unit 122, a purchase request reception unit 123, a determination unit 124, and a notification unit 125 by executing the notification program stored in the storage unit 11.

The product information acquisition unit 121 acquires product information from the seller terminal 2. For example, when the product information acquisition unit 121 receives the product information registration request from the seller terminal 2, it transmits a registration page for accepting the registration of the product information to the seller terminal 2. The product information acquisition unit 121 receives product information from the seller terminal 2 via the registration page. The product information acquisition unit 121 stores the received product information in the product information DB 112.

The access request receiving unit 122 receives a product page acquisition request from the user terminal 3. Here, the acquisition request of the product page includes an acquisition request via notification information and an acquisition request not via notification information. The acquisition request via the notification information includes a user ID, a notification information ID, a product ID, and information indicating the notification means used when the notification information is notified. Further, the acquisition request without the notification information includes the product ID and the user ID, and does not include the information indicating the notification means. When the access request receiving unit 122 receives the product page acquisition request, the product information DB 112 generates the product page based on the information associated with the product ID included in the acquisition request and transmits the product page to the user terminal 3. ..

FIG. 8 is a diagram showing an example of a product page displayed on the user terminal 3 according to the first embodiment. As shown in FIG. 8, on the product page, the description corresponding to one product, the image of the product, the price of the product, the remaining time until the end of sales, the number of products sold at the present time, and " It can be confirmed that the purchase acceptance button that says "Add to cart" is displayed. The product page may display the number of products in stock at the present time.

Further, when the access request receiving unit 122 receives the acquisition request of the product page, the access history is stored in the access history DB 113. When the acquisition request of the product page is an acquisition request via notification information, the access request reception unit 122 has an access time which is the time when the acquisition request is received, a user ID included in the acquisition request, and notification information. The access history DB 113 stores the access history in which the ID and the information indicating the notification means are associated with each other. Further, when the acquisition request of the product page is an acquisition request that does not go through the notification information, the access request reception unit 122 sets the access history associating the access time with the user ID included in the acquisition request in the access history DB 113. To memorize.

The purchase request receiving unit 123 accepts the purchase of the product corresponding to the product information posted on the product page from the user. For example, the purchase request reception unit 123 receives a purchase request for a product from the user terminal 3 in response to the pressing of the purchase acceptance button on the user terminal 3. The product purchase request includes a product ID and a user ID. Further, when the product page is an acquisition request via the notification information, the purchase request of the product shall also include information indicating the notification means used when the notification information was notified.

When the purchase request receiving unit 123 receives the product purchase request, it refers to the user DB 111 and performs the purchase process of the product corresponding to the product ID included in the purchase request. When the purchase request receiving unit 123 receives the product purchase request via the product page displayed on the user terminal 3 via the notification information, the current time is set as the product purchase time, and the purchase time and the product ID are used. , The purchase history in which the user ID and the notification means corresponding to the purchase of the product are associated with each other is stored in the purchase history DB 114. Further, when the purchase request reception unit 123 receives the purchase request of the product via the product page displayed on the user terminal 3 without the notification information, the purchase request time of the product, the product ID, and the user ID are associated with each other. The purchased purchase history is stored in the purchase history DB 114.

The determination unit 124 notifies the user of notification information for accessing the product page corresponding to the product to be sold based on the access history stored in the access history DB 113 at predetermined time (for example, one day). Determine the notification means to be used when doing so. For each of the plurality of users, the determination unit 124 determines the notification means to be used when notifying the user of the notification information based on the access history corresponding to the user.

Specifically, the determination unit 124 accesses the product page via the notification information notified by e-mail and texts for each of the plurality of users based on the access history from the current time to a predetermined period before. Calculate the access ratio, which is the ratio to the access to the product page via the notification information notified by chat.

Then, the determination unit 124 determines the notification ratio, which is the ratio between the ratio of notifying the notification information by e-mail and the ratio of notifying the notification information by text chat, based on the calculated access ratio, and determines the notification ratio. Determine the notification method based on.

Based on the access ratio, the determination unit 124 determines the notification ratio so that the notification ratio of the notification means having a high ratio of accessing the product page is high. For example, when the access ratio between the e-mail and the text chat is 3: 7, the notification ratio between the e-mail and the text chat is determined to be 3: 7.

The determination unit 124 determines the notification means used for the notification of the notification information at predetermined time intervals, but the present invention is not limited to this. The determination unit 124 may determine the notification means used for the notification of the notification information at the timing of transmitting the notification information.

Further, the determination unit 124 may determine the notification means based on the notification history of the notification information. In this case, the determination unit 124 notifies the notification information corresponding to each of the plurality of notification means based on the access history stored in the access history DB 113 and the notification history stored in the notification history DB 115. Identify the time it takes for a user to access a product page. Then, the determination unit 124 determines the notification means for notifying the notification information based on the time from the notification of the notification information until the user accesses the product page.

For example, the determination unit 124 sets the notification ratio of the notification means, which has a relatively short time from notifying the notification information until the user accesses the product page, to be higher than the notification ratio before the change, and the time is set to be higher than the notification ratio before the change. Make the notification ratio of the relatively long notification means lower than the notification ratio before the change. The notification means in which the time to access the product page after transmitting the notification information is relatively short is considered to be the notification means that the user prefers to use. Therefore, the determination unit 124 can more effectively notify the notification information by increasing the notification ratio of the notification means in which the time until the product page is accessed is relatively short.

Further, the determination unit 124 may determine the notification means based on the purchase tendency of the product by the user. In this case, the determination unit 124 identifies the notification means that is relatively frequently associated with the purchase of the product, based on the purchase history stored in the purchase history DB 114. Specifically, the determination unit 124 associates each of the plurality of users with the purchase of the product by totaling the number of purchase histories for each notification means included in the purchase history stored in the purchase history DB 114. Identify the means of notification that are relatively frequently used.

Then, the determination unit 124 determines the notification means for notifying the notification information, giving priority to the notification means that is relatively frequently associated with the purchase of the product. For example, the determination unit 124 makes the notification ratio of the notification means that is relatively frequently associated with the purchase of the product higher than the notification ratio before the change, and the frequency associated with the purchase of the product is relative. The notification ratio of the lower notification means is made lower than the notification ratio before the change.

Notification means that are relatively frequently associated with the purchase of goods are considered to be effective notification means for selling goods. Therefore, the determination unit 124 increases the possibility that the product is purchased by giving priority to the notification means that is relatively frequently associated with the purchase of the product and determining the notification means for notifying the notification information. be able to.

The notification unit 125 sets the description of the product to be sold and the address of the product page to the destination indicated by the user's destination information stored in the user DB 111 of the storage unit 11 corresponding to the notification means determined by the determination unit 124. Notify notification information including and. For example, when the notification unit 125 notifies the user of the notification information determined by the determination unit 124 by e-mail, the notification unit 125 notifies the notification information to the user's e-mail address stored in the user DB 111 as the destination. do.

Further, when the notification means of the notification information to the user determined by the determination unit 124 is text chat, the notification unit 125 notifies the notification information to the SNSID stored in the user DB 111 as a destination. When the notification unit 125 notifies the notification information, the user ID of the user who notified the notification information, the notification information ID, the product ID of the product posted on the product page corresponding to the notification information, the notification means, and the notification time. Is stored in the notification history DB 115 in association with.

The notification unit 125 has decided to notify the user of the notification information including the description of the product to be sold and the address of the product page, but the present invention is not limited to this. When the product corresponding to the notification information is a product that can use the privilege such as a coupon, the notification unit 125 notifies the user of the notification information including the information indicating that the product can use the privilege. May be good. In this case, the storage unit 11 stores the product ID of the product in association with the privilege information indicating the privilege that can be used for the product. When the product ID of the product corresponding to the notification information is stored in the storage unit 11 in association with the privilege information, the notification unit 125 includes information indicating that the product can use the privilege in the notification information. Notify to. By doing so, the notification device 1 can make the user know that the privilege can be used at the time of purchasing the product.

Further, when the user holds a privilege such as a coupon, the notification unit 125 may notify the notification information corresponding to the product for which the privilege can be used. In this case, the user DB 111 stores privilege information indicating the privilege owned by the user in association with the user ID. FIG. 9 is a diagram showing an example in which privilege information is stored in the user DB 111 according to the first embodiment. As shown in FIG. 9, it can be confirmed that the privilege information is associated with the user ID in the user DB 111. If the user does not have the privilege, information such as "-" is stored in the privilege information storage area of the user DB 111. Here, if the user does not have the privilege, the information may not be stored in the privilege information storage area of the user DB 111.

The notification unit 125 refers to the user DB 111, and identifies, for each of the plurality of users, the products on sale that can use the privilege indicated by the privilege information held by the user. Then, the notification unit 125 notifies the user of the notification information corresponding to the specified product. For example, the user with the user ID "U001" is notified of the notification information corresponding to the product for which the privilege indicated by the privilege information "C0018" can be used, and the user with the user ID "U003" is notified with the privilege information "C9017". Notify the notification information corresponding to the products for which the indicated benefits can be used. By doing so, the notification device 1 can make the user grasp the products that can use the privilege owned by the user.

Further, the notification unit 125 may refer to the product information DB 112 and specify the sales start time of the product that can use the privilege indicated by the privilege information held by the user. Then, the notification unit 125 provides notification information including information indicating that a product that can use the privilege indicated by the privilege information held by the user is sold within a predetermined time before and after the sales start time. May be notified to. By doing so, the notification device 1 can make the user know that the privilege owned by the user can be used for the product being sold or the product newly sold.

Further, the storage unit 11 may store the attribute information indicating the attribute of the product. Then, the notification unit 125 identifies another product having an attribute corresponding to the attribute of the purchased product based on the attribute information stored in the storage unit 11, and uses the notification information related to the other product. It may be transmitted to the terminal 3. Here, the attributes of the product are, for example, the type of the product, the place where the product is provided, the age, gender, hobby / preference of the user who is the target of selling the product with priority. By doing so, the notification device 1 can notify the user of the notification information of another product having an attribute similar to that of the purchased product and having a high possibility of being purchased, and the other product purchases. It can be more likely to be done.

[Effect in the first embodiment]
As described above, the notification device 1 according to the first embodiment is used to display the product page corresponding to the product to be sold based on the access history including the information indicating the notification means corresponding to the user's access to the product page. Determine the notification means used when notifying the user of the notification information for access. Then, the notification device 1 notifies the notification information to the destination indicated by the user's destination information stored in the storage unit 11 corresponding to the determined notification means. By doing so, the notification device 1 can effectively notify the user of the notification information.

Further, the notification device 1 has a ratio of access to the product page via the notification information notified by e-mail and access to the product page via the notification information notified by the text chat based on the access history. The access ratio is calculated, and based on the access ratio, the notification ratio, which is the ratio between the ratio of notifying notification information by e-mail and the ratio of notifying notification information by text chat, is determined and used as the notification ratio. Determine the notification method based on. By doing so, the notification device 1 can newly notify the notification information by using the notification means when the notification information having a high tendency to access the product page is transmitted.

<Second Embodiment>
[Determine the notification timing of notification information]
Subsequently, the second embodiment will be described. In the second embodiment, the notification device 1 is different from the first embodiment in that the notification timing of the notification information is further determined. Hereinafter, the second embodiment will be described. The same parts as those in the first embodiment will be omitted as appropriate.

In the second embodiment, the determination unit 124 further determines the timing of notifying the notification information based on the relationship between the date and time when the user purchased the product and the sales start time and sales end time of the product. For example, the determination unit 124 identifies the temporal tendency from the sales start time of the product to the purchase of the product by the user based on the product information and the purchase history corresponding to each of the plurality of products purchased by the user. Then, the first threshold value is set based on the temporal tendency. Then, the determination unit 124 determines the timing at which the elapsed time from the sales start time of the product corresponding to the notification information to the current time exceeds the first threshold value at the timing of notifying the notification information. Here, the first threshold value is the average time from the sale start time of the product to the purchase of the product, that is, the average elapsed time before the purchase.

Further, the determination unit 124 determines the time from the purchase of the product by the user to the arrival of the sales end time of the product based on the product information and the purchase history corresponding to each of the plurality of products purchased by the user. A tendency is identified and a second threshold is set based on the temporal tendency. Then, the determination unit 124 determines the timing at which the remaining time until the end time of sale of the product is less than the second threshold value at the timing of notifying the notification information. Here, the second threshold value is the average time from the purchase of the product to the arrival of the sales end time of the product, that is, the average elapsed time after the purchase.

Here, the determination unit 124 may determine the timing of notifying the notification information based on either the elapsed time before the purchase or the elapsed time after the purchase. For example, the determination unit 124 calculates the distribution of the time from the sales start time of the product to the purchase of the product and the distribution of the time from the purchase of the product to the arrival of the sales end time of the product. Then, the determination unit 124 determines the timing of notifying the notification information based on the elapsed time having a relatively small variance among the elapsed time before the purchase and the elapsed time after the purchase. Elapsed times with relatively small variances are likely to indicate that users have similar pre-purchase behavioral tendencies. Therefore, the notification device 1 can notify the notification information at an effective timing by determining the timing of notifying the notification information based on the elapsed time in which the variance is relatively small.

The determination unit 124 may determine the timing of notifying the notification information based on the relationship between the number of products sold or inventories at the time when the user purchases the product and the number of products scheduled to be sold. For example, the determination unit 124 calculates the average value of the number of products sold and the average value of the number of products in stock at the time when the user purchases the product. The determination unit 124 notifies the timing when the number of products sold becomes the average value of the calculated number of products sold, or the timing when the number of remaining stocks of the product becomes the average value of the calculated number of products in stock. Decide when to notify.

Here, the determination unit 124 may determine the timing of notifying the notification information based on either the number of products sold at the time when the user purchases the product or the number of products in stock. .. For example, the determination unit 124 calculates the variance of the number of products sold and the variance of the number of products in stock at the time when the user purchases the product. Then, the determination unit 124 is based on the distribution of the number of products sold and the distribution of the number of inventories of the products, and the user has a high tendency to purchase the products in a situation where the number of inventories is high or a user in a situation where the number of inventories is low. Identify if you are more likely to buy the item. The determination unit 124 determines the timing of notifying the notification information based on the quantity of the product sold at the time when the user purchases the product and the quantity of the product in stock, which have a relatively small variance. By doing so, the notification device 1 can notify the notification information at an effective timing.

In addition, the determination unit 124 determines the relationship between the date and time when the user purchased the product, the sales start time and the sales end time of the product, the number of products sold or inventories at the time when the user purchased the product, and the product. The timing of notifying the notification information may be determined based on the relationship with the planned number of sales. For example, the determination unit 124 identifies the inventory quantity that the user tends to purchase and the remaining time based on these relationships, and determines the timing of notifying the notification information based on the inventory quantity and the remaining time. You may.

Further, the determination unit 124 may determine the timing of notifying the notification information based on the access time when the user accesses the product page. Specifically, the determination unit 124 identifies a time zone in which the user is likely to access the product page based on the access history, and determines the time included in the time zone at the timing of notifying the notification information. do. By doing so, the notification device 1 can reduce the possibility that the user forgets to access the product page after the notification information is notified, and can improve the probability that the user accesses the product page.

The notification unit 125 notifies the notification information at the timing determined by the determination unit 124. When the notification unit 125 notifies the notification information, the notification unit 125 stores the user ID of the user who notified the notification information, the notification information ID, the notification means, and the notification time in the notification history DB 115 in association with each other.

[Effect in the second embodiment]
As described above, the notification device 1 according to the second embodiment notifies the notification information based on the relationship between the timing when the user purchases the product and the product information, and the access time when the user accesses the product page. Decide when to do it. By doing so, the notification device 1 can notify the user of the notification information at an appropriate timing.

<Third Embodiment>
[Determine the notification frequency of notification information]
Subsequently, the third embodiment will be described. In the third embodiment, the notification device 1 is different from the first embodiment in that the notification frequency of the notification information is further determined. Hereinafter, the third embodiment will be described.

In the third embodiment, the determination unit 124 notifies the user that the notification information has been notified by the time the user purchases the product, based on the product purchase time of the product purchased by the user and the notification history corresponding to the product. Identify the number of times. Specifically, first, the determination unit 124 identifies the product ID of each of the plurality of products purchased by the user with reference to the purchase history DB 114. Then, the determination unit 124 refers to the notification history DB 115 for each of the specified product IDs, and specifies the number of notification histories associated with the user ID of the user and the product ID as the number of notifications. Then, the determination unit 124 further determines the frequency of notifying the notification information based on the specified number of notifications.

For example, the determination unit 124 determines the average value of the number of notifications for each of the plurality of products purchased by the user as the number of times to notify the user of the notification information.
The notification unit 125 notifies the notification information based on the frequency of notifying the notification information determined by the determination unit 124.

The notification unit 125 determines the frequency of notifying the notification information based on the purchase history and the notification history, but the frequency is not limited to this. The notification unit 125 may determine the frequency of notifying the notification information based on the access status to the product page corresponding to the notification information.

In this case, the determination unit 124 notifies the plurality of products for which the notification information has been notified, after notifying the notification information, based on the access history stored in the access history DB 113 and the notification history stored in the notification history DB 115. It is classified into a browsed product, which is a product having a history of accessing the product page by the user, and a non-browsed product, which is a product having no history of accessing the product page. Then, the determination unit 124 determines that the frequency of notifying the notification information corresponding to the browsed product is increased as compared with the frequency of notifying the notification information corresponding to the non-browsed product. The browsed product browsed along with the notification of the notification information is likely to be a product that the user is interested in. On the other hand, the notification device 1 can increase the notification frequency of the notification information corresponding to the browsed product to increase the purchase probability of the product.

Further, the determination unit 124 may increase the frequency of notifying the notification information corresponding to the product that the user is paying attention to. In this case, the storage unit 11 stores the attention list information for identifying the product that the user is paying attention to.

For example, the control unit 12 functions as a product registration unit of interest, and receives a selection of a product of interest from the user. Also, include a registration button on the product page to register the product in the attention list. The control unit 12 receives a request for registering a product from the user terminal 3 to the attention list. It is assumed that the registration request includes the user ID and the product ID. When the control unit 12 receives the product registration request, the control unit 12 associates the user ID included in the registration request with the product ID and stores the product ID in the storage unit 11 as attention list information.

The determination unit 124 refers to the attention list information stored in the storage unit 11, and notifies the frequency of notifying the notification information corresponding to the product that the user is paying attention to, and the notification corresponding to the product that the user is not paying attention to. Decide to increase the frequency of notification of information. By doing so, the notification device 1 can increase the notification frequency of the notification information corresponding to the product that the user is paying attention to, and increase the purchase probability of the product.

Further, the determination unit 124 may decide whether or not to cancel the notification of the notification information based on the access status to the product page corresponding to the notification information. In this case, the determination unit 124 accesses the product page after the notification unit 125 notifies the notification information based on the access history stored in the access history DB 113 and the notification history stored in the notification history DB 115. Identify temporal trends in time to do so. Here, the temporal tendency is, for example, the average time from when the notification unit 125 notifies the notification information to when the user accesses the product page until the user accesses the product page.

The determination unit 124 determines whether or not to further notify the notification information of the product based on the specified temporal tendency and the elapsed time from the notification unit 125 notifying the notification information of the product. For example, the determination unit 124 decides not to further notify the notification information of the product when the average time from notifying the notification information of the product to accessing the product page is exceeded. A product that has not been accessed to the product page for a certain period of time after the notification information is notified is likely to be a product that the user is not interested in. On the other hand, the notification device 1 can prevent the user from feeling annoyed because the notification information related to the product, which is likely not to be of interest to the user, is notified many times.

[Effect in the third embodiment]
As described above, the notification device 1 according to the third embodiment notifies before the user purchases the product based on the product purchase time of the product purchased by the user and the notification history corresponding to the product. The number of notifications for which information has been notified is specified, and notification information is notified at a notification frequency determined based on the specified number of notifications. By doing so, the notification device 1 can notify the user of the notification information at an appropriate frequency.

Although the present invention has been described above using the embodiments, the technical scope of the present invention is not limited to the scope described in the above embodiments, and various modifications and changes can be made within the scope of the gist thereof. be. In addition, all or part of the device can be functionally or physically distributed / integrated in any unit. Also included in the embodiments of the present invention are new embodiments resulting from any combination of the plurality of embodiments. The effect of the new embodiment produced by the combination also has the effect of the original embodiment.

1 ... Notification device, 11 ... Storage unit, 111 ... User DB, 112 ... Product information DB, 113 ... Access history DB, 114 ... Purchase history DB, 115 ... Notification History DB, 12 ... Control unit, 121 ... Product information acquisition unit, 122 ... Access request reception unit, 123 ... Purchase request reception unit, 124 ... Decision unit, 125 ... Notification unit 2, 2 ... Exhibitor terminal, 3 ... User terminal

Claims (16)

A decision unit that determines a notification means to be used when notifying the user of notification information for accessing the product page based on an access history including information indicating the notification means corresponding to the user's access to the product page.
Notification device including. The notification means includes a first notification means and a second notification means different from the first notification means.
Based on the access history, the determination unit accesses the product page via the notification information notified by the first notification means, and receives the notification information notified by the second notification means. The access ratio, which is the ratio of the access to the product page via the product page, is calculated, and the ratio of notifying the notification information by the first notification means and the second notification means based on the access ratio are used. The notification ratio, which is the ratio to the ratio of notifying the notification information, is determined, and the notification means is determined based on the notification ratio.
The notification device according to claim 1. The determination unit calculates the access ratio based on the access history from the current time to a predetermined period before, and determines the notification ratio based on the access ratio.
The notification device according to claim 2. The access history includes an access time when the user accesses the product page and information indicating the notification means corresponding to the access.
The determination unit obtains the notification information corresponding to each of the plurality of notification means based on the notification history including the information indicating the notification means when the notification information is notified and the notification time and the access history. The time from the notification to the access of the product page by the user is specified, and the notification means for notifying the notification information is determined based on the time.
The notification device according to any one of claims 1 to 3. The determination unit is associated with the purchase of the product based on a purchase history that associates the information indicating the product purchased by the user with the information indicating the notification means corresponding to the purchase of the product by the user. Priority is given to the notification means having a relatively high frequency, and the notification means for notifying the notification information is determined.
The notification device according to any one of claims 1 to 4. A notification unit for notifying the notification information to the destination indicated by the user's destination information stored in the storage unit corresponding to the notification means determined by the determination unit is further provided.
The notification device according to any one of claims 1 to 5. The determination unit refers to a storage unit that stores the sales start time and the sales end time of each of the plurality of products, and also stores the product purchase time of the product purchased by the user among the plurality of products. Based on the relationship between the date and time when the user purchased the product and the sales start time and sales end time of the product, the timing for notifying the notification information is further determined.
The notification unit notifies the notification information at a timing determined by the determination unit.
The notification device according to claim 6. The determination unit stores the planned sales number of each of the plurality of products, and among the plurality of products, the number of sales indicating the quantity of the product sold at the time of purchase of the product purchased by the user, or the said With reference to a storage unit that stores the number of stocks indicating the remaining quantity of the product, based on the relationship between the number of sales or the number of stocks at the time when the user purchases the product and the planned number of sales of the product. Further determine the timing of notifying the notification information,
The notification unit notifies the notification information at a timing determined by the determination unit.
The notification device according to claim 6 or 7. The access history includes an access time when the user accesses the product page and information indicating the notification means corresponding to the access.
The determination unit further determines the timing of notifying the notification information based on the access time.
The notification unit notifies the notification information at a timing determined by the determination unit.
The notification device according to any one of claims 6 to 8. The determination unit refers to a storage unit that stores the product purchase time, which is the time when the user purchased the product, the notification means when the notification information is notified, and the notification history including the notification time. Based on the product purchase time of the product purchased by the user and the notification history corresponding to the product, the number of notifications to which the notification information is notified before the user purchases the product is specified. Based on the number of notifications, the frequency of notifying the notification information is further determined.
The notification unit notifies the notification information at a frequency determined by the determination unit.
The notification device according to any one of claims 6 to 9. The access history includes an access time when the user accesses the product page and information indicating the notification means corresponding to the access.
The determination unit notifies the notification information based on the notification history including the information indicating the notification means when the notification information is notified and the notification time and the access history, and then the user uses the product page. Whether or not to further notify the notification information based on the time tendency until the access to the is specified and the identified time tendency and the elapsed time from the notification unit notifying the notification information. Decide whether
The notification device according to any one of claims 6 to 10. The access history includes an access time when the user accesses the product page and information indicating the notification means corresponding to the access.
The determination unit displays the notification information on the product page after the user notifies the notification information based on the notification history including the information indicating the notification means when the notification information is notified and the notification time and the access history. It is determined that the frequency of notifying the notification information corresponding to the product having the access history is increased as compared with the frequency corresponding to the product having no history of the user accessing the product page.
The notification unit notifies the notification information at a frequency determined by the determination unit.
The notification device according to any one of claims 6 to 11. The determination unit refers to the information stored in the storage unit for identifying the product that the user is paying attention to, and determines the frequency of notifying the notification information corresponding to the product that the user is paying attention to. Determined to increase the frequency of notifying the notification information corresponding to the product that the user is not paying attention to.
The notification unit notifies the notification information at a frequency determined by the determination unit.
The notification device according to any one of claims 6 to 12. The notification unit refers to a storage unit that associates the product with the privilege that can be used for the product, and if the product corresponding to the notification information is a product that can use the privilege, the notification unit is described. Notify the user of the notification information including information indicating that the product can use the privilege.
The notification device according to any one of claims 6 to 13. The storage unit stores a purchase history in which information indicating a product purchased by the user is associated with information indicating a notification means corresponding to the purchase of the product by the user, and attribute information indicating an attribute of the product. death,
The notification unit notifies the user of the notification information relating to another product having an attribute corresponding to the attribute of the product purchased by the user.
The notification device according to any one of claims 6 to 14. Computer runs,
A method of determining a notification means to be used when notifying the user of notification information for accessing the product page based on an access history including information indicating the notification means corresponding to the user's access to the product page.

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