JP2021054015A - Mount with card - Google Patents

Abstract

To provide a mount with a card which can give a special impact on a receiver to arouse interest and to raise an advertisement effect.SOLUTION: In a mount 1 with a card constituted by attachably/detachably holding a card body 10 in which a name or a title of a receiver is described to a mount body 11, an outer paper body 12 and an inner paper body 13 facing each other are integrally pasted on the mount body 11, the mount body 11 is constituted as a spread body which can be overlapped and developed so that the inner paper body 13 becomes the inside, the inner paper body 13 is provided with a three-dimensional object 15 which has a holding surface 15 for holding the card body 10, is fallen down by turning the holding surface 15a upward in a state of overlapping the mount body 11, and raised in a state of half-developing the mount body 11, and the outer paper body 12 and the inner paper body 13 are provided with a display frame 18 in which the name or the title of the receiver of the card body 10 held on the holding surface 15a of the three-dimensional object 15 can be read from a front surface side in a state of overlapping the mount body 11.SELECTED DRAWING: Figure 1

Description

The present invention relates to a card-attached mount technique, and more particularly to a card-attached mount in which a card body having a recipient's name or name written on the mount body is detachably held.

Conventionally, in order to promote public relations activities aimed at acquiring new customers, it has been widely practiced to distribute guides (direct mail) such as leaflets and pamphlets to general companies and individuals. These guides are composed of advertisements such as sentences and illustrations written on the front and back of the mount body, but it is troublesome for the recipient to organize and store them, and they are left or thrown away without reading the advertisement. There was a problem that sufficient advertising effect could not be obtained, such as in some cases.

From the above viewpoint, a card body that describes the name or name of the recipient, the company name and telephone number of the advertiser, as well as individual information such as the address, telephone number, management number, etc. determined for each recipient. It is also enclosed and distributed. By enclosing the card body separately from the mount body, it is possible to attract the interest of the recipient and check the advertisement of the mount body, and even if the mount body is discarded, the card body can be managed and organized. It is easy to access various information based on the information on the card at a later date, and it can be used as an admission ticket or membership ticket for various events held by the advertiser, thus boosting the advertising effect. be able to.

By the way, as a guide for distributing the card body, for example, as disclosed in Patent Document 1, the card body can be attached to and detached from the mount body in order to send the card body such as various credit cards and cash cards. It is known that it is configured as a mount with a card held in. Specifically, the mount with a card described in Patent Document 1 is configured so that when the card body is removed from the mount body, the recipient is guided to deploy the mount body. This is an attempt to increase the effectiveness of advertising by increasing the possibility that advertisements will enter the recipient's field of view.

However, since the conventional mount with a card as disclosed in Patent Document 1 described above is a credit card or the like, the recipient mainly receives the card, so that the recipient can surely pick it up. The configuration is based on the assumption that it will be used. Therefore, even if the same configuration is adopted for the mount with a card that sends a card body other than a credit card, it does not have a special impact on the recipient, so the recipient is interested in the content of the advertisement. There was a problem that the expected advertising effect could not be obtained without being able to differentiate from other guides.

Japanese Patent Application No. 2006-281546

Therefore, the present invention solves the above-mentioned conventional problems with respect to the mount with a card, and provides a mount with a card that can give a special impact to the recipient to arouse interest and further enhance the advertising effect. The purpose.

The problem to be solved by the present invention is as described above, and next, the means for solving this problem will be described.

That is, in claim 1, in a mount with a card in which a card body having a recipient's name or name written on the mount body is detachably held, the mount body is opposed to an outer paper body and an inner paper body. The inner paper body is integrally bonded to each other to form a spread body that can be polymerized and developed with the inner paper body inside. The inner paper body has a holding surface for holding the card body, and the mount body is laminated. A solid body is provided in which the holding surface is laid down in the raised state and the mount body is erected in a half-expanded state, and the mount body is laminated on the outer paper body and the inner paper body. In this state, a display frame is provided so that the name or name of the recipient of the card body held on the holding surface of the solid can be read from the front side.

In claim 2, the solid is formed by cutting into the inner paper body, the upper side of the holding surface is connected to one polymerized paper surface, and the lower side of the holding surface is polymerized by the other via a support piece. It is continuously provided on the paper surface, and the support piece is erected while the holding surface is kept horizontal as the mount body is expanded.

In claim 3, the mount body is provided with a message description section on the surface of the outer paper body on which a message directed to the recipient is described, and the display frame is provided in the area of the message description section. Is.

In claim 4, the mount body is formed so that one side of the outer paper body and the inner paper body is continuously provided via a fold line.

In claim 5, the mount body is configured as a vertically open body that is folded in half along the longitudinal axis.

As an effect of the present invention, it is possible to give a special impact to the recipient to arouse interest and further enhance the advertising effect.

It is a perspective view which showed the overall structure of the mount with a card which concerns on one Example of this invention. It is a perspective view of the state in which the mount body of the mount with a card of FIG. 1 is polymerized. It is a top view of the outer paper surface in the state where the mount body is unfolded. It is a top view of the inner paper surface in the state where the mount body is unfolded. It is sectional drawing which shows the state which the mount body of the mount with a card is half-expanded. It is a top view of the state in which the mount body of the mount with a card is polymerized. It is a top view of the state in which the mount body of the mount with a card of another embodiment is polymerized.

Next, a mode for carrying out the invention will be described.

As shown in FIG. 1, the card-attached mount 1 of the present embodiment is configured as a guide for the unemployed person, which is distributed from the recruiter to the unemployed person in the scene of recruiting activities of a company or the like. Specifically, the card-attached mount 1 of the present embodiment is configured as a card-attached mount 1 in which a card body 10 having at least the recipient's name or name written on the mount body 11 is detachably held. Various advertisements consisting of sentences, illustrations, photographs, etc. that interest the recipient are described on the front surface and the back surface of the body 10 and the mount body 11.

Here, the "guide for job seekers" is a leaflet distributed to job seekers (job seekers) at the job offer stage when a job seeker such as a company conducts recruitment activities for job seekers such as new graduates. It refers to paper media such as direct mail and direct mail. In other words, in recent recruiting activities, it is essential to utilize electronic media such as websites, videos, e-mails, and SNS, but on the other hand, job hunting is done through actions such as picking up and opening. Paper media that can arouse the interest of people are also being used in parallel. The card-attached mount 1 of this embodiment can be used as one of the recruiting tools that promotes communication between the recruiter and the prospective candidate, especially in the scene of recruiting activities, in order to prevent the job offer from being declined. ..

As shown in FIGS. 1, 2 and 4, the card body 10 is formed as a rectangular piece of paper or resin having a rectangular shape in a plan view. The card body 10 is configured as a temporary business card for a job offerer issued by a hiring company (hereinafter referred to as "job offerer business card"), and in this embodiment, an advertisement is placed in the right column area on the surface of the card body 10. An advertiser information description section 10a is provided in which the company name, address, etc. of the main recruiter (company) are described, and among the individual information defined for each recipient in the left column area, the job seeker who is the recipient ( A recipient information description unit 10b is provided in which the name of the informal person) is described.

As shown in FIGS. 1 to 5, the mount body 11 is a spread body in which the outer paper body 12 and the inner paper body 13 facing each other are integrally bonded to each other, and the inner paper body 13 can be overlapped and developed with the inner paper body 13 inside. Specifically, the outer paper body 12 and the inner paper body 13 are formed into a vertically open body folded in half along the longitudinal axis along the folding lines 12a and 13a, and will be described later. The card body 10 is detachably held on the inner paper body 13 (three-dimensional body 15).

The mount body 11 is formed as a single sheet of paper in which one side of the outer paper body 12 and the inner paper body 13 is continuously provided via the folding line 14, and at least one of the outer paper body 12 and the inner paper body 13 is formed. Adhesive is applied to all or part of the back surface of the paper so that the outer paper 12 and the inner paper 13 are bent along the fold line 14 so that the edges of the outer paper 12 and the inner paper 13 are aligned. The back surfaces are overlapped with each other (see FIG. 5).

The mount body 11 is configured as a paper medium for sending a card for sending a card body 10 (business card of a job offerer), and an advertiser is placed on the front surface and the back surface of the mount body 11, that is, the front surfaces of the outer paper body 12 and the inner paper body 13. Various advertisements are described from a certain job seeker (company) to a job seeker (unofficial candidate) who is a recipient. Specifically, the mount main body 11 includes a message description section 11a in which a message from the recruiter to the job seeker is described, a greeting description section 11b in which a greeting from the job seeker to the job seeker is described, and a recruiter's The company information description section 11c where the company name, address, etc. are described, the business introduction description section 11d, which describes the job description of the recruiter and the atmosphere of the company, and the name and usage of the card body 10 are described. A card information description unit 11e or the like is provided.

The outer paper body 12 is formed as a square piece of paper having a square shape in a plan view, and is located on the front side (upper side in FIG. 5) with the fold line 12a as a boundary in a state where the mount body 11 is overlapped. It is divided into an upper surface 12b and an outer lower surface 12c located on the back surface side (lower in FIG. 5). Various advertisements from recruiters who are advertisers are described on the surface of the outer paper body 12, and in this embodiment, the message description portion 11a is in the central region of the surface of the outer upper surface 12b and the company information is in the upper region. The description section 11c is provided, and the company information description section 11c is provided in the lower right column region on the surface of the outer lower surface 12c, and the business introduction description section 11d is provided in the central region and the upper right column region (see FIG. 3).

The inner paper body 13 is formed as a square piece of paper having the same shape as the outer paper body 12 in a plan view and has the same shape as the outer paper body 12 described above. It is divided into an inner upper surface 13b located on the back surface side (upper side in FIG. 5) and an outer lower surface surface 13c located on the back surface side (upper surface in FIG. 5). Various advertisements from recruiters who are advertisers are described on the surface of the inner paper body 13, and in this embodiment, the message description portion 11a and the upper area of the right column are located in the upper region of the surface of the inner upper surface 13b. A greeting writing section 11b is provided, and a card information writing section 11e is provided in the upper and lower regions of the left and right columns on the surface of the inner lower surface 13c (see FIG. 4).

The inner paper body 13 has a holding surface 15a for holding the card body 10, and the holding surface 15a is laid down with the holding surface 15a superimposed in a state where the mount body 15 is half-expanded. A standing solid 15 is provided.

The solid 15 has a support piece 15b connected to the lower side of the holding surface 15a via a folding line 15c, and is formed in a rectangular shape in a plan view as a whole. The solid 15 is formed by cutting into the inner upper surface 13b and the inner lower surface 13c of the inner paper body 13 continuously straddling the fold line 13a, and the upper side of the holding surface 15a is one of the laminated paper surfaces via the fold line 16. It is connected to 13b, and the lower side of the support piece 15b is connected to the inner lower surface 13c, which is the other polymerized paper surface, via the folding line 17.

The holding surface 15a is provided with slits 15d and 15d diagonally cut up and down at positions facing each other, and the corners of the card body 10 described above are inserted into the slits 15d and 15d to be detachably held. Has been done. Further, various advertisements from the recruiter who is an advertiser are described on the surface of the solid 15, and in this embodiment, the card information description unit 11e is provided in the central region of the surface of the support piece 15b. (See FIG. 4).

As shown in FIG. 5, the card-attached mount 1 of the present embodiment is a solid 15 formed across the fold lines 13a when the mount main body 11 is developed along the fold lines 12a and 13a from the polymerized state. Appears prominently. That is, in a state where the mount body 11 is overlapped or semi-expanded, the solid 15 is valley-folded along the fold lines 16 and 17 (hereinafter, folding so that the fold is low is "valley fold", and the fold is high. The support piece 15b is laid down while maintaining the holding surface 15a horizontally by being folded in a mountain along the fold line 15c. Then, along with the unfolding of the mount body 11, the valley folds of the fold lines 16 and 17 are opened, and the mountain folds of the fold lines 15c are opened, and the support piece 15b is erected while maintaining the holding surface 15a horizontally. To.

As shown in FIGS. 2 and 6, the mount body 11 receives the card body 10 held on the holding surface 15a of the solid 15 on the outer paper body 12 and the inner paper body 13 in a state where the mount body 11 is polymerized. A display frame 18 is provided so that the name or name of a person can be read from the front side. The display frame 18 is opened in a rectangular shape so as to communicate with the outer upper surface 12b of the outer paper body 12 and the inner upper surface 13b of the inner paper body 13.

The display frame 18 is positioned at a position corresponding to the name of the job seeker who is the recipient described in the area of the recipient information description unit 10b of the card body 10 held in the solid 15 in a state where the mount body 11 is polymerized. It is provided. In this embodiment, the name of the job seeker (indicated by the characters "OOOO") is described in the area of the recipient information description section 10b of the card body 10, and the mount body 11 is polymerized. In this state, the character part (“OOOO”) of the job seeker's name written on the card body 10 appears on the display frame 18, and the job seeker's name can be read from the front side of the mount body 11. ..

Further, the display frame 18 is a central region on the front surface side of the mount body 11, and is provided in the region of the message writing portion 11a provided on the outer upper surface 12b of the outer paper body 12. In this embodiment, the message from the recruiter to the job seeker (from "△△" and "a small gift to Mr. San" is written in the area of the message description portion 11a on the outer upper surface 12b of the outer paper body 12). To be done.) Is described. The company name of the recruiter who is the advertiser is written in the character portion of "△△", and the display frame 18 is arranged near the character portion of "a small gift to Mr. San".

Therefore, in the state where the mount body 11 is polymerized, the character portion of the job seeker's name written on the card body 10 on the display frame 18 in the area of the message description portion 11a on the outer upper surface 12b of the outer paper body 12 (“〇”). 〇〇〇 ”) appears, and a message text addressed to the job seeker (written in the letters“ A small gift from △△ to 〇〇〇〇 ”) appears on the outer upper surface 12b of the outer paper body 12. Complete.

As described above, the card-attached mount 1 of the present embodiment is the card-attached mount 1 in which the card body 10 on which the recipient's name or name is written is detachably held on the mount body 11, and the mount body 11 is , The outer paper body 12 and the inner paper body 13 facing each other are integrally bonded to each other, and the inner paper body 13 is set to the inside to form a spread body that can be overlapped and developed. The inner paper body 13 holds the card body 10. A three-dimensional body 15 is provided which has a holding surface 15 to be formed, the holding surface 15a is laid down in a state where the mount body 11 is overlapped, and the mount body 11 is half-expanded, and an outer paper body is provided. The display frame 18 is provided on the inner paper body 13 and the inner paper body 13 so that the name or name of the recipient of the card body 10 held on the holding surface 15a of the solid body 15 can be read from the front side in a state where the mount body 11 is overlapped. Since it is provided, it is possible to give a special impact to the recipient, arouse interest, and further enhance the advertising effect.

That is, since the card-attached mount 1 of the present embodiment is provided with the card body 10 formed separately from the mount body 11, it attracts the interest of the recipient and confirms the advertisement described on the mount body 11. Not only can it be done, but even if the mount body 11 is discarded, it is easy to manage and organize the card body 10, and at a later date, the advertisement information can be accessed based on the items described on the card body, and various events held by the advertiser. Since it can be used as an admission ticket or membership ticket for events, etc., its advertising effectiveness can be boosted. Further, the card body 10 is held on the holding surface 15a of the solid body 15 provided on the mount body 11, and when the mount body 11 is half-expanded, the solid body 15 is erected so that the card body 10 is raised from the paper surface. The effect of the effect is to give a strong impact to the recipient, and the recipient's name or name appears on the front surface side of the card-attached mount 1 in a state where the mount body 11 is polymerized via the display frame 18. By doing so, it is possible to convey a special message to the recipient, to make the recipient have a great interest in the advertisement content, and to obtain an excellent advertising effect by differentiating from other guides.

In particular, in this embodiment, since the mount 1 with a card is configured as a guide for the informal candidate, the mount 1 with a card gives a special impact to the job seeker (unofficial candidate) who is the recipient and is interested. It can be expected to exert an advertising effect of promoting communication between the job seeker and the job offerer and preventing the job offerer from declining the job offer.

Further, the solid 15 of the card-attached mount 1 of the present embodiment is formed by cutting into the inner paper body 13, the upper side of the holding surface 15a is connected to the inner upper surface 13b, and the lower side of the holding surface 15a is a support piece 15b. It is connected to the inner lower surface 13c via the inner lower surface 13c, and is configured so that the support piece 15b stands up while maintaining the holding surface 15a horizontally as the mount body 11 unfolds. It is possible to exert a high effect that the held card body 10 emerges from the paper surface while being maintained horizontally, and it is possible to give a stronger impact to the recipient.

Further, the mount main body 11 of the mount 1 with a card of this embodiment is provided with a message description portion 11a on which a message directed to the recipient is described on the surface of the outer paper body 12, and is displayed in the area of the message description portion 11a. Since the frame 18 is provided, it is possible to complete a message including a name or a name appearing on the front surface side of the card-attached mount 1 via the display frame 18 in a state where the mount body 11 is polymerized, and the message is given to the recipient. You can enhance the special feeling.

Further, the mount main body 11 of the mount 1 with a card of the present embodiment can be formed as a single sheet of paper because one side of the outer paper body 12 and the inner paper body 13 is continuously provided via the folding line 14. By printing various advertisements on the surfaces of the outer paper body 12 and the inner paper body 13 at once, the card-attached mount 1 can be easily manufactured and assembled.

Further, since the mount body 11 of the mount 1 with a card of this embodiment is configured as a vertically open body that is folded in half along the longitudinal axis, it is easy for the recipient to perform the operation of superimposing and deploying the mount body 11. At the same time, the solid 15 can be reliably erected while holding the card body 10.

The configuration of the mount 1 with a card is not limited to the above-described embodiment, and various changes can be made as long as the object of the present invention is not deviated.

That is, in the card-attached mount 1 of the above-described embodiment, the advertiser information description section 10a and the recipient information description section 10b are provided on the surface of the card body 10, and the message description section 11a and the greeting description section 11b are provided on the mount body 11. A company information description unit 11c, a business introduction description unit 11d, and a card information description unit 11e are provided, but the content of advertisements and the like described on the surfaces of the card body 10 and the mount body 11 and their arrangement configuration are particularly limited. However, at least the name or name of the recipient may be written on the surface of the card body 10.

For example, in the card-attached mount 1 of another embodiment shown in FIG. 7, unlike the above-described embodiment (see FIG. 6 and the like), the recipient information description unit 10b is provided in the central region of the card body 10, and the recipient information is provided. The name or name of the recipient is described in the center of the area of the description unit 10b. The mount body 11 is provided with a display frame 18 at a substantially central position of the outer upper surface 12b of the outer paper body 12, and holds the solid 15 from the surface side of the mount body 11 in a state where the mount body 11 is polymerized. It is configured so that the name or name of the recipient of the card body 10 held on the surface 15a can be read.

Further, in the card-attached mount 1 of the above-described embodiment, the case where the card body 10 is configured as an informal business card has been described, but the configuration of the card body 10 is not limited to this, and for example, a job seeker (unofficial). It may be configured as an admission ticket or a souvenir voucher that can be used at various briefing sessions, informal ceremonies, seminars, etc.

Further, in the above-described embodiment, the case where the mount 1 with a card is configured as a guide for informal candidates has been described, but the mount 1 with a card is configured as a guide (advertising tool) for general companies and individuals. You may. In such a case, the card body 10 includes, for example, an admission ticket, a parking ticket, a membership ticket, a tea ceremony ticket, a meal ticket, a souvenir that can be used at a product information session, an exhibition hall, a trade fair, etc. held by an advertiser. It can be configured as a voucher or the like.

When the mount 1 with a card is configured as a general advertising tool, for example, the advertiser's name (company name), address, telephone number, homepage address, person in charge's name, and telephone number are displayed on the front or back surface of the card body 10. In addition to the company information such as e-mail address, the name or name of the recipient, address, management number, bar code, lottery number, etc. are described as individual information determined for each recipient. In addition, various advertisements from the advertiser to the recipient are described on the surface of the mount main body 11, and for example, greetings and messages from the advertiser to the recipient, the advertiser's company information and company information, products, and so on. Advertisements and guidance for services, how to use the card body 10, and the like are described.

1 Mount with card 10 Card body 10a Advertiser information description part 10b Recipient information description part 11 Mount body 11a Message description part 11b Greeting description part 11c Company information description part 11d Business introduction description part 11e Card information description part 12 Outer paper body 12a Folded line 12b Outer upper surface 12c Outer lower surface 13 Inner paper body 13a Folded line 13b Inner upper surface 13c Inner lower surface 14 Folded line 15 Solid 15a Holding surface 15b Support piece 15c Folded line 15d Slit 16 Folded line 17 Folded line 18 Display frame

Claims (5)

In a mount with a card in which a card body with the recipient's name or name written on the mount body is detachably held.
The mount body is configured as a spread body in which an outer paper body and an inner paper body facing each other are integrally bonded to each other and can be polymerized and developed with the inner paper body inside.
The inner paper body has a holding surface for holding the card body, the holding surface is laid down in a state where the mount body is polymerized, and the mount body stands up in a half-expanded state. Is provided with a solid
The outer paper body and the inner paper body have a display frame on which the name or name of the recipient of the card body held on the holding surface of the three-dimensional body can be read from the front side in a state where the mount body is polymerized. Provided,
A mount with a card that is characterized by that. The solid is formed by cutting into the inner paper body, and the upper side of the holding surface is continuously provided on one polymerized paper surface, and the lower side of the holding surface is continuously provided on the other polymerized paper surface via a support piece. The card-attached mount according to claim 1, wherein the support piece is erected while the holding surface is kept horizontal as the mount body is expanded. The mount body is provided with a message description section on the surface of the outer paper body on which a message directed to the recipient is described, and the display frame is provided in the area of the message description section. Mount with card described in. The mount with a card according to any one of claims 1 to 3, wherein the mount body is a mount in which one side of the outer paper body and the inner paper body is continuously provided via a fold line. The mount with a card according to any one of claims 1 to 4, wherein the mount body is configured as a vertically open body that is folded in half along a longitudinal axis.

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