JP2020030474A - Device, method, and program for processing information - Google Patents

Abstract

To improve usability of e-commerce services.SOLUTION: An information processing device of the present invention includes an acquisition unit and a generation unit. The acquisition unit acquires product information regarding products handled by an e-commerce service. When a user who received first content, which is content other than sets of content provided by the e-commerce service and shows the product information acquired by the acquisition unit, performs predetermined manipulation on a predetermined product shown in the first content, the generation unit generates first content that causes transition to second content which is one of the sets of content and reflects the predetermined manipulation on the predetermined product performed by the user.SELECTED DRAWING: Figure 1

Description

  The present invention relates to an information processing device, an information processing method, and an information processing program.

  2. Description of the Related Art Conventionally, there is known a technology for reducing a user's burden in using a service accompanied by access authorization. Specifically, the access authorization device transmits to the user terminal a screen for receiving an agreement that the electronic commerce server requesting the access uses the data access, an execution instruction for the action content, and a receiving instruction. I do. When the access authorization device receives from the user terminal a signal indicating that the operation of the consent and execution instruction has been performed on the transmitted screen, the access authorization device agrees the information of the access authorization result and the information of the action content subject to the agreement. There has been proposed a technique of transmitting a completed action content to an electronic commerce server which is a request source.

Japanese Patent No. 5649627

  However, in the above-described conventional technology, it is not always possible to improve usability in an electronic commerce service. Specifically, in the above-described conventional technology, the access authorization device merely authorizes access to the e-commerce server, and the usability in the e-commerce service cannot always be improved.

  The present application has been made in view of the above, and an object of the present invention is to provide an information processing apparatus, an information processing method, and an information processing program capable of improving usability in an electronic commerce service.

  The information processing apparatus according to the present application is an acquisition unit that acquires merchandise information on merchandise handled in an e-commerce service, and a first content that is a content other than a series of content groups provided by the e-commerce service, When a predetermined operation performed on a predetermined product included in the first content is performed by a user to whom the first content in which the product information acquired by the acquisition unit is displayed is included in the series of content groups A second content that is a content to be transferred, and a first content that generates a second content that transitions to a second content in which the predetermined operation on the predetermined product by the user is reflected. I do.

  According to an aspect of the embodiment, there is an effect that usability in an electronic commerce service can be improved.

FIG. 1 is a diagram illustrating an example of information processing according to the embodiment. FIG. 2 is a diagram illustrating a configuration example of the information processing system according to the embodiment. FIG. 3 is a diagram illustrating a configuration example of the information processing apparatus according to the embodiment. FIG. 4 is a diagram illustrating an example of a product information storage unit according to the embodiment. FIG. 5 is a diagram illustrating an example of an operation history storage unit according to the embodiment. FIG. 6 is a diagram illustrating an example of the content storage unit according to the embodiment. FIG. 7 is a flowchart illustrating an information processing procedure according to the embodiment. FIG. 8 is a diagram illustrating an example of information processing according to a modification. FIG. 9 is a diagram illustrating an example of information processing according to a modification. FIG. 10 is a diagram illustrating an example of information processing according to a modification. FIG. 11 is a hardware configuration diagram illustrating an example of a computer that realizes the functions of the information processing device.

  Hereinafter, an information processing apparatus, an information processing method, and an embodiment (hereinafter, referred to as “embodiment”) for implementing an information processing program according to the present application will be described in detail with reference to the drawings. The information processing apparatus, the information processing method, and the information processing program according to the present application are not limited by the embodiment. In the following embodiments, the same portions are denoted by the same reference numerals, and overlapping description will be omitted.

[1. Example of information processing)
First, an example of information processing according to the embodiment will be described with reference to FIG. FIG. 1 is a diagram illustrating an example of information processing according to the embodiment. The information processing shown in FIG. 1 is performed by the user terminal 10, the e-commerce server 50, and the information processing device 100.

  The user terminal 10 is an information processing device used by a user who uses a shopping service. The user terminal 10 is realized by, for example, a smartphone, a tablet terminal, a notebook PC (Personal Computer), a mobile phone, a PDA (Personal Digital Assistant), or the like. FIG. 1 shows a case where the user terminal 10 is a smartphone. In the following, the user terminal 10 may be identified with the user in some cases. That is, the user can be replaced with the user terminal 10 below.

  Hereinafter, the user specified by the user ID “U1” may be referred to as “user U1”. Thus, hereinafter, when "user U * (* is an arbitrary numerical value)" is described, it indicates that the user is a user specified by the user ID "U *". For example, when "user U2" is described, the user is a user specified by the user ID "U2".

  Hereinafter, the user terminal 10 will be described as the user terminals 10-1 and 10-2 according to the user who uses the user terminal 10. For example, the user terminal 10-1 is the user terminal 10 used by the user U1. Further, for example, the user terminal 10-2 is the user terminal 10 used by the user U2. In the following, the user terminals 10-1 and 10-2 are referred to as the user terminals 10 in the case where they are described without particular distinction.

  The e-commerce server 50 is a server device that provides a shopping service. Here, the shopping service provided by the e-commerce server 50 is a so-called e-commerce street (or an online shopping mall) that collects merchandise sales pages of a plurality of stores selling merchandise via the Internet into one service and sells various merchandise. This is a service called “electronic mall”. For example, the shopping service provided by the e-commerce server 50 includes a purchase consideration list (hereinafter, appropriately referred to as a “favorite list”), which is a function (or a list itself) of temporarily listing items of interest to a user. provide. In addition, the shopping service provided by the e-commerce server 50 includes a shopping cart (hereinafter, referred to as a “cart” as appropriate) that is a function (or a list itself) of temporarily listing products that the user wants to purchase. To provide. For example, when the user desires to purchase a product added to the favorite list, the user selects a product to be purchased from the favorite list and adds it to the cart. For example, on a screen corresponding to a favorite list (hereinafter, appropriately referred to as a “favorite screen”), an operation of performing an operation of transiting to a screen for confirming an order content together with product information of a product added to the favorite list. Buttons (hereinafter, appropriately referred to as "add cart buttons") are displayed. When the user presses a cart addition button corresponding to a product to be purchased on the favorite screen, the product to be purchased is added to the cart. The electronic commerce server 50 is managed by a business operator that operates a shopping service. Hereinafter, the name of the business operator that operates the shopping service is described as “S shopping”.

  In addition, the e-commerce server 50 distributes content for using the shopping service to the user terminal 10. In the example illustrated in FIG. 1, the e-commerce server 50 generates a content C21 corresponding to a screen corresponding to a cart (hereinafter, appropriately referred to as a “cart screen”) and distributes the content C21 to the user terminal 10. Here, the cart screen is a screen for confirming the order contents such as the price and quantity of the product added to the cart before the user proceeds to the payment procedure of the product price. For example, on the cart screen, an operation button for performing an operation of transitioning to a screen for performing a payment procedure for the commodity price together with the order content of the commodity added to the cart (hereinafter, appropriately referred to as a “button to proceed to a cash register”) Is displayed. When the user presses the button for proceeding to the cash register on the cart screen, the screen is transited to a screen for performing a payment procedure for the commodity price.

  The information processing device 100 is a server device that generates mail content (first content) that is periodically delivered to a user using a shopping service at predetermined intervals. The information processing apparatus 100 obtains, from the electronic commerce server 50, product information on a product handled in the shopping service. When the information processing apparatus 100 acquires the product information, an operation button (hereinafter, appropriately referred to as a “cart addition button”) that allows the user to perform an operation of adding a product handled by the shopping service to the shopping cart corresponds to the product information. An HTML (Hyper Text Markup Language) mail (hereinafter, appropriately referred to as “mail content”) to be displayed is generated. More specifically, information processing apparatus 100 corresponds to a cart screen included in a shopping service site when a cart addition button corresponding to a predetermined product included in the mail content (first content) is pressed. A mail content (first content) is generated which is a content (second content) and transitions to a content (second content) reflecting a state where a predetermined product is added to the cart. In addition, the information processing apparatus 100 may generate mail content (first content) every time there is a request in response to a request from the e-commerce server 50.

  The cart addition button is, specifically, a program incorporated in the mail content (first content). For example, the information processing apparatus 100 incorporates a Java (registered trademark) tag in an HTML file forming the mail content (first content), thereby incorporating a cart addition button in the mail content (first content). More specifically, the cart addition button is a content (second content) corresponding to the cart screen included in the shopping service site in the e-commerce server 50 when the cart addition button is pressed. This is a program for generating a content (second content) in which a state where a predetermined product is added to a cart is reflected.

  In the example illustrated in FIG. 1, the information processing apparatus 100 stores, as electronic merchandise information regarding the merchandise handled in the shopping service, operation information regarding an operation history in which the user U1 has added the merchandise M1, the merchandise M2,. To get from. When the information processing apparatus 100 acquires the operation information, the information processing apparatus 100 acquires, from the electronic commerce server 50, the commodity information on the commodity M1, the commodity M2,... Added to the favorite list of the user U1, based on the acquired operation information. For example, the information processing apparatus 100 acquires, from the electronic commerce server 50, information on the price of each product, CTR (Click Through Rate), CVR (CVR: Conversion Rate), and PV (Page View) number as product information. Further, the information processing apparatus 100 acquires, from the electronic commerce server 50, the product image IM1 of the mouse that is the product M1, the product image IM2 of the T-shirt that is the product M2, and so on, as the product information.

  Subsequently, the information processing apparatus 100 determines the type of the operation button recommended for the user U1 based on the acquired operation information. In the example shown in FIG. 1, the information processing apparatus 100 sets the type of the operation button corresponding to the product M1, the product M2,... To the product U1 because the user U1 has added the product M1, the product M2,. It is determined that the button is a cart addition button which is a type of button for performing an operation of adding M1, product M2,... To the cart. The information processing apparatus 100 generates a cart addition button, which is an operation button of the determined type.

  Further, the information processing apparatus 100 determines the order in which the products added to the user U1's favorite list are recommended to the user U1 based on the acquired information on the price of each product, the CTR, the CVR, and the number of PVs. . In the example illustrated in FIG. 1, the information processing apparatus 100 determines that the order of recommending the products added to the favorite list of the user U1 is the order of the products M1, the products M2,. The information processing apparatus 100 generates mail content (first content) C11 in which the product image and the operation button corresponding to the product are displayed in the determined order.

  Subsequently, when the information processing apparatus 100 determines the type of the operation button and the arrangement order (display order) of the products, the product M1, the product M2,... And the cart addition buttons corresponding to the products M1, the product M2,. A mail content (first content) C11 to be displayed in association is generated. In the example illustrated in FIG. 1, the information processing apparatus 100 displays a mail content (first content) C11 in which a product image IM1, a product image IM2,... Are displayed in association with a cart addition button B11, a cart addition button B12,. Generate

  More specifically, the information processing apparatus 100 determines whether the cart addition button B11, the cart addition button B12,... Corresponding to the products M1, the products M2,... Included in the mail content (first content) C11 is pressed. , Content corresponding to the cart screen included in the shopping service site (second content), which reflects the state where the product M1, the product M2,... Are added to the cart of the user U1 (second content) Is generated, the mail content (first content) C11 to be shifted to is generated.

  Subsequently, when the information processing apparatus 100 generates the mail content (first content) C11, the information processing apparatus 100 associates the generated mail content (first content) C11 with the user ID of the user U1 as the distribution destination and stores the generated mail content (first content) C11 in the content storage unit 123. Store. The information processing device 100 refers to the content storage unit 123 and distributes the mail content (first content) C11 to the user terminal 10-1 of the user U1. The user terminal 10-1 receives the mail content (first content) C11 including the cart addition button B11, the cart addition button B12,... From the information processing apparatus 100 (step S11).

  When the user terminal 10-1 receives the mail content (first content) C11 including the cart addition button B11, the cart addition button B12,..., The mail content (the first content) including the cart addition button B11 is operated according to the operation of the user U1. ) Display C11 on the screen of the user terminal 10-1. The user U1 presses a cart addition button B11 included in the mail content (first content) C11 displayed on the screen of the user terminal 10-1 (Step S12). As will be described in detail later, when a cart addition button B11 included in the mail content (first content) C11 is pressed, a Java (registered trademark) code incorporated in the mail content (first content) C11 is activated. Then, the e-commerce server 50 executes the operation of adding the product M1 to the cart of the user U1 according to the Java (registered trademark) code, and the content (second content) C21 corresponding to the cart screen, The content (second content) C21 reflecting the state in which M1 is added to the cart of the user U1 is generated. After generating the content (second content) C21 corresponding to the cart screen, the e-commerce server 50 distributes the generated content C21 to the user terminal 10-1. The user terminal 10-1 receives the content C21 from the electronic commerce server 50. Subsequently, when receiving the content C21, the user terminal 10-1 displays the content C21 on the screen of the user terminal 10-1. As described above, the user terminal 10-1 provides a shopping service reflecting the operation of adding the product M1 to the cart performed by the user U1 on the mail content (first content) C11 from the mail content (first content) C11. (Step S13). Note that the content C21 includes a button B21 for proceeding to a cash register. When the button B21 for proceeding to the cash register included in the content C21 is pressed, the screen is changed to a screen for performing a procedure for paying for the product price of the product M1.

  As described above, the information processing device 100 acquires the product information on the product handled in the shopping service. When the information processing apparatus 100 acquires the product information, the information processing apparatus 100 generates a mail content (first content) C11 that is a content other than the content group included in the shopping service site. More specifically, in the information processing apparatus 100, an operation of adding the product M1 included in the mail content (first content) C11 to the cart is performed by the user U1 to whom the mail content (first content) C11 has been delivered. In this case, the mail content (second content) C21 corresponding to the cart screen included in the shopping service site and transitioning to the content C21 reflecting the operation of adding the product M1 to the cart by the user U1 ( First content) C11 is generated.

  Conventionally, an operation performed by a user on content other than the content group included in the shopping service site (for example, mail content (first content)) cannot be directly reflected on the content included in the shopping service site. Was. Specifically, conventionally, in order to reflect on the cart screen the operation of adding the product M1 to the cart performed by the user U1 on the mail content (first content), a shopping service site such as a product detail page of the product M1 is used. Once needed to transition to other content in Then, the user U1 has to perform an operation of adding the product M1 to the cart again on another content such as a product detail page of the transition destination. On the other hand, after the user U1 performs an operation of adding the product M1 to the cart on the mail content (first content) C11, the information processing apparatus 100 transitions to another content in the shopping service site. Instead, it is possible to directly transition to the content (second content) C21 corresponding to the cart screen on which the state where the product M1 is added to the cart is reflected. Therefore, the information processing device 100 can improve usability in the electronic commerce service.

[2. Configuration of information processing system]
Next, the configuration of the information processing system 1 including the information processing apparatus 100 according to the embodiment will be described with reference to FIG. FIG. 2 is a diagram illustrating a configuration example of the information processing system 1 according to the embodiment. As illustrated in FIG. 2, the information processing system 1 according to the embodiment includes a user terminal 10, an e-commerce server 50, and an information processing device 100. These various devices are communicably connected by wire or wireless via a network N (for example, the Internet). Note that the information processing system 1 illustrated in FIG. 2 may include an arbitrary number of user terminals 10, an arbitrary number of e-commerce servers 50, and an arbitrary number of information processing apparatuses 100.

  The user terminal 10 receives the mail content (first content) C11 related to the shopping service product from the information processing device 100. The user terminal 10 displays the mail content (first content) C11 including the cart addition button B11 on the screen of the user terminal 10 according to the operation of the user U1.

  Further, when the cart addition button B11 included in the mail content (first content) C11 is pressed according to the operation of the user U1, the user terminal 10 displays the content (second content) C21 corresponding to the cart screen on the electronic commerce server. 50. Upon receiving the content (second content) C21 corresponding to the cart screen, the user terminal 10 displays the content (second content) C21 corresponding to the cart screen on the screen of the user terminal 10.

  When the cart addition button B11 included in the mail content (first content) C11 is pressed, the e-commerce server 50 displays the content (second content) C21 corresponding to the cart screen and stores the product M1 in the cart of the user U1. A content (second content) C21 reflecting the state in which is added is generated. Specifically, when the cart addition button B11 displayed on the screen of the user terminal 10 is pressed according to the operation of the user U1, the code of the Java (registered trademark) incorporated in the mail content (first content) C11 is changed. Operate. Then, the e-commerce server 50 executes the operation of adding the product M1 to the cart of the user U1 according to the Java (registered trademark) code, and the content (second content) C21 corresponding to the cart screen, The content (second content) C21 reflecting the state in which M1 is added to the cart of the user U1 is generated. When generating the content (second content) C21 corresponding to the cart screen, the e-commerce server 50 distributes the generated content C21 to the user terminal 10.

  Further, when the button B21 for proceeding to the cash register included in the content C21 is pressed, the e-commerce server 50 generates a content corresponding to a screen for performing a payment procedure for the product price of the product M1. Specifically, when a button B21 for proceeding to a cashier displayed on the screen of the user terminal 10 is pressed according to an operation of the user U1, a Java (registered trademark) code incorporated in the content C21 is activated. Then, the e-commerce server 50 generates the content corresponding to the screen for performing the payment procedure for the product price of the product M1 according to the Java (registered trademark) code. When the e-commerce server 50 generates the content corresponding to the screen for performing the payment procedure for the product price, the e-commerce server 50 distributes the generated content to the user terminal 10.

  The information processing apparatus 100 obtains, from the electronic commerce server 50, product information on a product handled in the shopping service. In the example illustrated in FIG. 1, the information processing apparatus 100 includes products such as an image IM1 of the product M1 that is a favorite product added to the favorite list of the user U1, a price of the product M1, and information on a store that sells the product M1. The merchandise information regarding M1 is acquired from the electronic commerce server 50.

  When the information processing apparatus 100 obtains the product information, when the cart addition button B11 corresponding to the product M1 included in the mail content (first content) C11 is pressed, the information processing apparatus 100 corresponds to the cart screen included in the shopping service site. A mail content (first content) C11 is generated which is a content (second content) C21 to be transferred to the content (second content) C21 in which the state where the product M1 is added to the cart of the user U1 is reflected. When generating the mail content (first content) C11, the information processing apparatus 100 distributes the generated mail content (first content) C11 to the user terminal 10.

[3. Configuration of information processing device]
Next, the configuration of the information processing apparatus 100 according to the embodiment will be described with reference to FIG. FIG. 3 is a diagram illustrating a configuration example of the information processing apparatus 100 according to the embodiment. As shown in FIG. 3, the information processing device 100 includes a communication unit 110, a storage unit 120, and a control unit 130. The information processing apparatus 100 includes an input unit (for example, a keyboard and a mouse) for receiving various operations from an administrator or the like of the information processing apparatus 100, and a display unit (for example, a liquid crystal display) for displaying various information. May have.

(Communication unit 110)
The communication unit 110 is realized by, for example, a NIC (Network Interface Card) or the like. The communication unit 110 is connected to the network by wire or wirelessly, and transmits and receives information between the user terminal 10 and the store terminal 20, for example.

(Storage unit 120)
The storage unit 120 is realized by, for example, a semiconductor memory element such as a random access memory (RAM) or a flash memory, or a storage device such as a hard disk or an optical disk. The storage unit 120 includes a product information storage unit 121, an operation history storage unit 122, and a content storage unit 123, as shown in FIG.

(Product information storage unit 121)
The product information storage unit 121 stores various types of information regarding products handled in the shopping service. FIG. 4 illustrates an example of the product information storage unit according to the embodiment. In the example illustrated in FIG. 4, the product information storage unit 121 has items such as “product ID”, “price (yen)”, “CTR”, “CVR”, and “PV count”.

  "Product ID" indicates identification information for identifying a product handled in the shopping service. In the example shown in the first record of FIG. 4, the product (product M1) identified by the product ID “M1” corresponds to the product M1 shown in FIG.

  “Price (yen)” indicates the price of a product handled by the shopping service. In the example shown in the first record of FIG. 4, the price “2000” (yen) indicates that the price of the product M1 is 2,000 yen.

  “CTR” indicates a click rate of a product handled by the shopping service. Note that the click rate of a product indicates the ratio of the number of clicks to the number of display times of product content in which product information on the product is displayed. In the example shown in the first record of FIG. 4, CTR “0.2” indicates that the click rate of the product M1 is 0.2.

  “CVR” indicates a conversion rate of a product handled by the shopping service. Note that the conversion rate of a product indicates the percentage of conversions to the number of clicks on product content. Conversions mean the ultimate outcome you can get on a shopping service. For example, the conversion is a purchase of a product on a shopping service site or application, a member registration, a document request, and the like. In the example shown in the first record of FIG. 4, CVR “0.2” indicates that the conversion rate of the product M1 is 0.2.

  The “PV number” indicates a page view of a product handled by the shopping service, that is, the number of views. In the example shown in the first record of FIG. 4, the number of PV “10000” indicates that the number of page views of the product M1 is 10,000.

  Although not shown in FIG. 4, the product information storage unit 121 stores, in addition to the product information on the above-described items, product images, information on stores where the products are exhibited, and the like as product IDs. Store it in association.

(Operation history storage unit 122)
The operation history storage unit 122 stores various types of information relating to a user's operation history for a product handled by the shopping service. FIG. 5 illustrates an example of the operation history storage unit according to the embodiment. In the example illustrated in FIG. 5, the operation history storage unit 122 has items such as “user ID” and “operation history”.

  “User ID” indicates identification information for identifying a user who uses the shopping service. In the example shown in the first record of FIG. 5, the user (user U1) identified by the user ID “U1” corresponds to the user U1 shown in FIG.

  “Operation history” indicates information on the operation history of the user with respect to a product handled by the shopping service. The “operation history” further includes small items such as “operation date and time”, “product ID”, and “operation content”.

  The “operation date and time” indicates the date and time when the user performed an operation on a product handled by the shopping service. “Product ID” indicates identification information for identifying a product that has been operated by the user. The example shown in the first record of FIG. 5 indicates that the user U1 performed an operation on the product (product M1) identified by the product ID “M1” at the operation date and time “operation date and time # 1”.

  “Operation content” indicates the content of the user's operation on the product handled by the shopping service. In the example shown in the first record of FIG. 5, the operation content “add favorite” indicates that the user U1 has performed an operation of adding the product M1 to the favorite list. In the example shown in the fourth record of FIG. 5, the operation content “view” indicates that the user U2 has performed an operation of viewing the product M2. In the example shown in the tenth record in FIG. 5, the operation content “purchase” indicates that the user U4 has performed an operation of purchasing the product M7.

(Content storage unit 123)
The content storage unit 123 stores information on content other than the content included in the shopping service site generated by the information processing device 100. FIG. 6 illustrates an example of the content storage unit according to the embodiment. In the example illustrated in FIG. 6, the content storage unit 123 has items such as “user ID”, “content ID”, and “content”.

  “User ID” indicates identification information for identifying a user who is a distribution destination of content other than the content included in the shopping service site generated by the information processing apparatus 100. In the example shown in the first record of FIG. 6, the user (user U1) identified by the user ID “U1” corresponds to the user U1 to which the mail content (first content) C11 shown in FIG. 1 is distributed. .

  “Content ID” indicates identification information for identifying content other than the content included in the shopping service site generated by the information processing apparatus 100. In the example shown in the first record of FIG. 6, the content (content C11) identified by the content ID “C11” corresponds to the mail content (first content) C11 shown in FIG.

  “Content” indicates data such as an HTML file forming the content and a still image or a moving image displayed on the content. In the example shown in the first record in FIG. 6, the data identified by the content “DA11” is an HTML file forming the mail content (first content) C11, and data such as a still image and a moving image displayed on the content. Is shown. Note that the content stored in the content storage unit 123 may include an advertisement frame for displaying an advertisement and a recommendation frame for displaying a recommendation. The content storage unit 123 may store information on products handled by the shopping service and information on functions set for the shopping service in association with the content.

(Control unit 130)
Returning to the description of FIG. 3, the control unit 130 is a controller, and is stored in a storage device inside the information processing apparatus 100 by, for example, a CPU (Central Processing Unit) or an MPU (Micro Processing Unit). Are implemented by executing various programs (corresponding to an example of a generation program) using a RAM as a work area. The control unit 130 is a controller, and is realized by an integrated circuit such as an ASIC (Application Specific Integrated Circuit) or an FPGA (Field Programmable Gate Array).

  As illustrated in FIG. 3, the control unit 130 includes an acquisition unit 131, a determination unit 132, a generation unit 133, and a distribution unit 134, and realizes or executes an information processing operation described below. Note that the internal configuration of the control unit 130 is not limited to the configuration illustrated in FIG. 3, and may be another configuration as long as it performs information processing to be described later.

(Acquisition unit 131)
The acquiring unit 131 acquires merchandise information on merchandise handled by the electronic commerce service. Specifically, the obtaining unit 131 obtains, as product information, operation information regarding a user's operation history for a product handled by the e-commerce service. For example, the acquisition unit 131 may include, as operation information, information on a browsing history of a product handled by the e-commerce service, information on an operation history of adding a product to a purchase consideration list, information on an operation history of adding a product to a shopping cart, At least one of the information related to the purchase history of is acquired. Upon acquiring the operation information, the acquisition unit 131 stores the acquired operation information in the operation history storage unit 122. Note that when there are a plurality of operation histories related to the same product, the acquisition unit 131 may acquire operation information regarding the operation history with the latest operation date and time from the plurality of operation histories.

  Further, when acquiring the operation information, the acquiring unit 131 acquires, from the electronic commerce server 50, product information on a product included in the operation history of the user based on the acquired operation information. In other words, the obtaining unit 131 obtains product information on a product that has been operated by the user. Specifically, the obtaining unit 131 obtains product information on a product viewed by the user. In addition, the acquisition unit 131 acquires the product information on the product added to the purchase consideration list (favorite list) by the user. In addition, the acquisition unit 131 acquires product information on a product added to the shopping cart by the user. In addition, the acquisition unit 131 acquires product information on a product purchased by the user. For example, the acquisition unit 131 acquires, as the product information, information on the price, CTR, CVR, and number of PV included in the operation history of the user. In addition, the acquisition unit 131 acquires, as the product information, the product image of the product and information on the store where the product is exhibited. Subsequently, when the obtaining unit 131 obtains the product information, the obtaining unit 131 stores the obtained product information in the product information storage unit 121. Note that when there are a plurality of operation histories related to the same product, the obtaining unit 131 may obtain the product information regarding the product included in the operation history having the latest operation date and time.

(Determining unit 132)
The determination unit 132 determines the type of the operation button recommended for the user based on the product information acquired by the acquisition unit 131. Specifically, based on the operation information acquired by the acquisition unit 131, the determination unit 132 determines the type of the operation button recommended for the user by operating the operation button for performing an operation of adding a predetermined product to the shopping cart. An operation button for performing an operation of deleting a predetermined product from the shopping cart, an operation button for performing an operation of adding a predetermined product to the purchase consideration list, and an operation button for performing an operation of deleting a predetermined product from the purchase consideration list It is determined whether the operation button is an operation button for performing an operation of paying for a predetermined product or an operation button for performing an operation of confirming the order of the predetermined product.

  More specifically, the determination unit 132 refers to the operation date and time in the operation history storage unit 122, and determines whether a predetermined period or more has elapsed since the user performed an operation of adding a predetermined product to a predetermined product item. Is determined. For example, the determination unit 132 determines whether or not a predetermined period has passed since the user performed an operation of adding a predetermined product to a shopping cart or a purchase consideration list (favorite list), which is a predetermined product item. Subsequently, when the determination unit 132 determines that a predetermined period or more has passed since the user performed an operation of adding a predetermined product to a predetermined product item, the type of the operation button recommended for the user is determined. It is determined that the operation button is an operation button for performing an operation of deleting a predetermined product from a predetermined product item. For example, when the determination unit 132 determines that a predetermined period or more has passed since the user performed an operation of adding a predetermined product to the shopping cart, the determination unit 132 sets the type of the operation button recommended for the user to a predetermined type. It is determined that the operation button is an operation button for performing an operation of deleting a product from the shopping cart. If the determination unit 132 determines that a predetermined period or more has passed since the user performed an operation of adding a predetermined product to the purchase consideration list (favorite list), the determination unit 132 sets an operation button for recommending to the user. The type is determined to be an operation button for performing an operation of deleting a predetermined product from the purchase consideration list (favorite list).

  Further, the determination unit 132 refers to the operation content in the operation history storage unit 122 to determine the operation stage of the operation content performed on the predetermined product by the user. Specifically, the determination unit 132 determines the operation stage of the operation content performed by the user on the predetermined product as the first stage, browsing, according to the operation stage from browsing the product to purchasing the product. It is determined which of the following is the addition to the favorite list as the second stage, the addition to the cart as the third stage, the payment of the commodity price as the fourth stage, and the purchase as the fifth stage. Subsequently, the determination unit 132 determines the type of the operation button recommended for the user according to the determined operation stage. More specifically, the determination unit 132 determines that the type of the operation button to be recommended to the user is an operation button for performing an operation corresponding to a stage next to the determined operation stage.

  For example, when the operation performed by the user on a predetermined product is the first-stage browsing, the determination unit 132 determines the type of the operation button recommended for the user by the second stage following the first stage. It is determined that it is a favorite addition button which is an operation button for performing an addition operation to the favorite list, which is a stage. When the operation performed by the user on the predetermined product is the addition to the favorite list in the second stage, the determination unit 132 determines the type of the operation button recommended for the user in the second stage. It is determined that the button is a cart addition button which is an operation button for performing an addition operation to the cart, which is the next third stage. When the operation performed by the user on the predetermined product is the addition to the cart, which is the third stage, the determination unit 132 determines the type of the operation button recommended for the user after the third stage. It is determined that the button is a button for proceeding to a cash register, which is an operation button for performing a commodity price payment operation, which is the fourth stage. When the operation performed by the user on the predetermined product is the payment of the product price, which is the fourth stage, the determination unit 132 determines the type of the operation button recommended for the user after the fourth stage. It is determined that the button is an order confirmation button, which is an operation button for performing a purchase operation, which is the fifth stage.

  Note that the determination unit 132 refers to the operation content in the operation history storage unit 122 and, when there is no operation information of the user, determines the operation stage of the operation content performed by the user on the predetermined product in the first stage It is determined that this is the 0th stage before. For example, the determination unit 132 determines that the 0th stage is the same as the first stage of browsing. Subsequently, in the case of the 0th stage, the determination unit 132 sets the type of the operation button recommended for the user by an operation button for performing an addition operation to the favorite list which is the second stage following the first stage. It is determined that the button is a certain favorite addition button.

  In addition, the determination unit 132 determines the order of the products recommended to the user based on the information on the price of the product, the CTR, the CVR, the number of PVs, and the like acquired by the acquisition unit 131. Specifically, the determination unit 132 determines that the lower the price of the product, the higher the order of the products recommended to the user. In addition, the determination unit 132 determines that the order of the products recommended to the user is higher as the number of CTRs, CVRs, and PVs of the products is larger. Alternatively, the determination unit 132 may weight the price of the product, the CTR, the CVR, the number of PVs, and the like. Subsequently, the determination unit 132 calculates a score according to the magnitude of the weight for each product. Subsequently, the determination unit 132 determines the order of the products recommended for the user based on the calculated score. For example, the determination unit 132 determines that the higher the score, the higher the order of the products recommended to the user.

(Generation unit 133)
The generation unit 133 is a first content that is a content other than a series of content groups provided by the e-commerce service, and is a first content in which the product information acquired by the acquisition unit 131 is displayed. When a predetermined operation is performed on a predetermined product included in the first content, the second content, which is content included in the series of content groups, reflects a predetermined operation performed by the user on the predetermined product. And generating the first content to be changed to the second content. Specifically, when the user selects an image indicating an operation button corresponding to a predetermined operation on a predetermined product, the generation unit 133 performs an operation for executing a function corresponding to the predetermined operation corresponding to the operation button. A first content in which an image indicating a button is displayed is generated. More specifically, the generation unit 133 generates the first content including the operation button of the type determined by the determination unit 132.

  The operation button is a program incorporated in the first content. For example, the generation unit 133 incorporates an operation button into the first content by mounting a Java (registered trademark) tag in an HTML file forming the first content. Specifically, the operation button is a second content that is a content included in a series of contents provided by the electronic commerce service to the electronic commerce server 50 when the operation button is pressed, and Is a program for generating the second content in which the operation corresponding to. More specifically, when an operation button included in the first content is pressed, a Java (registered trademark) code incorporated in the first content is activated. Then, the e-commerce server 50 executes the operation corresponding to the operation button according to the Java (registered trademark) code, and is the second content which is a content included in a series of contents provided by the e-commerce service. Then, the second content reflecting the operation corresponding to the operation button is generated.

  That is, when the operation button included in the first content is pressed, the generation unit 133 is the second content that is a content included in a series of content provided by the electronic commerce service to the electronic commerce server 50. Then, the first content including the operation button, which is a program for generating the second content in which the operation corresponding to the operation button is reflected, is generated. As described above, the generation unit 133 determines whether the operation button for the predetermined content included in the first content is the first content other than the series of content provided by the e-commerce service, Generating a second content that is a content included in a series of content provided by the e-commerce service and that transitions to a second content reflecting a predetermined operation on a predetermined product by a user; I do.

  In addition, the generation unit 133 generates the first content in which the generated type of operation button is displayed in association with predetermined product information. For example, the generation unit 133 generates the first content in which the product information and the operation buttons corresponding to the product are displayed in the order determined by the determination unit 132. Subsequently, when generating the first content, the generating unit 133 stores the generated first content in the content storage unit 123 in association with the user ID of the user who is the distribution destination.

  Further, the generation unit 133 is configured to, when a predetermined operation performed on a predetermined product included in the first content is performed by a user who has delivered the first content, to a second content to which the predetermined operation is reflected. A first content is generated to transition to a second content in which a predetermined operation performed on a predetermined product by a user is reflected without causing a transition to another content. Specifically, the generation unit 133 determines that, as a predetermined operation on a predetermined product, an operation of adding a predetermined product to a predetermined product item in the electronic commerce service is performed by a user to whom the first content is distributed. Then, a first content is generated to transition to a second content corresponding to the screen of the predetermined product item in which a state in which the predetermined product is added to the predetermined product item is reflected. More specifically, the generation unit 133 causes the first content to transition to the second content corresponding to the shopping cart screen or the purchase consideration list screen in the electronic commerce service as the second content corresponding to the screen of the predetermined product item. Generate content. For example, when the user who has delivered the first content performs a cart addition operation on a predetermined product included in the first content, the generation unit 133 displays a cart screen on which the cart addition operation is reflected. A first content is generated to transition to a content (second content) corresponding to a cart screen on which a cart addition operation for a predetermined product by a user is reflected without transitioning to content other than the corresponding content (second content). .

  The generation unit 133 also includes an operation button for performing an operation of adding a predetermined product to a shopping cart, an operation button for performing an operation of deleting a predetermined product from a shopping cart, and an operation of adding a predetermined product to a purchase consideration list. , An operation button for performing an operation of deleting a predetermined product from the purchase consideration list, an operation button for performing an operation of paying for the predetermined product, or an operation of confirming the order of the predetermined product A first content in which an image indicating at least one of the operation buttons is displayed is generated.

  The e-commerce service is, for example, the shopping service shown in FIG. The series of contents provided by the e-commerce service is, for example, a group of contents included in the shopping service site shown in FIG. The first content is, for example, the mail content (first content) shown in FIG. Further, the predetermined operation for a predetermined product included in the first content is, for example, an operation of adding a product to the cart shown in FIG. The second content in which a predetermined operation performed on a predetermined product by the user is reflected is, for example, content (second content) corresponding to the cart screen illustrated in FIG. 1, and the product is added to the cart. The content reflects the state (second content).

(Distributor 134)
The distribution unit 134 distributes the first content generated by the generation unit 133 to the user terminal 10. Specifically, the delivery unit 134 refers to the content storage unit 123 and delivers the first content to the user terminal 10 having the user ID stored in association with the generated first content.

[4. Information processing flow)
Next, a procedure of information processing according to the embodiment will be described with reference to FIG. FIG. 7 is a flowchart illustrating an information processing procedure according to the embodiment. In the example illustrated in FIG. 7, the information processing apparatus 100 determines whether or not product information regarding a product handled in a shopping service has been acquired (step S101). If the information processing device 100 determines that the product information on the product handled by the shopping service has not been acquired (step S101; No), the information processing device 100 waits until the product information is acquired.

  When the information processing apparatus 100 acquires the product information on the product handled in the shopping service (step S101; Yes), the information processing device 100 is the mail content (first content) including the product information and included in the mail content (first content). When a predetermined operation is performed on a predetermined product to be performed, mail content (first content) that is changed to content in a shopping service in which the predetermined operation on the predetermined product is reflected is generated (step S102).

[5. Modification)
The information processing system 1 according to the above-described embodiment may be implemented in various different forms other than the above-described embodiment. Therefore, another embodiment of the information processing system 1 will be described below. The same parts as those of the embodiment are denoted by the same reference numerals, and description thereof will be omitted.

[5-1. Process for generating search result content including operation button]
FIG. 1 illustrates an example in which the information processing apparatus 100 generates mail content as the first content. However, if the first content is a content other than a series of content groups provided by the electronic commerce service, the first content is other than the mail content. Other content may be used. Specifically, the generation unit 133 generates the first content that is an email content, a push notification content, or a search result content displayed as a search result. FIG. 8 illustrates an example in which the information processing apparatus 100 generates first content, which is search result content displayed as a search result (hereinafter, appropriately referred to as “search result content”). FIG. 8 is a diagram illustrating an example of information processing according to a modification. In FIG. 8, the information processing apparatus 100 is also a server apparatus that provides a search engine that searches for information on the Internet widely. Note that the description of the same parts as those in FIG. 1 will not be repeated.

  In the example illustrated in FIG. 8, the generation unit 133 displays search result content (first content) that is content other than the content group included in the shopping service site, and the product information acquired by the acquisition unit 131 is displayed. When a user who has delivered the search result content (first content) performs a favorite addition operation on a predetermined product included in the search result content (first content), the content included in the shopping service site is deleted. A search result content (first content) that transitions to content corresponding to a certain favorite screen (second content) and corresponding to a favorite screen reflecting a user's favorite addition operation for a predetermined product (second content) ).

  Specifically, the acquiring unit 131 acquires a “weight scale” as a search query from the user terminal 10-2 of the user U2. Subsequently, the acquisition unit 131 acquires operation information of the user U2 with reference to the operation history storage unit 122. Based on the search query and the operation information acquired by the acquisition unit 131, the determination unit 132 includes a product that matches the search query “weight scale” of the user U2 among the products included in the operation information of the user U2. It is determined whether or not. For example, the determination unit 132 determines whether there is a product including the search query “weight scale” received from the user U2 in the product name of the product or the detailed description of the product. The determination unit 132 determines that a product that includes the search query “weight scale” received from the user U2 in the product name or detailed description of the product is a product that matches the search query “weight scale” of the user U2.

  In FIG. 8, the determination unit 132 determines that among the products included in the operation information of the user U2, there are products M3, products M4,... That match the search query “weight scale” of the user U2. Subsequently, when the determining unit 132 determines that the product included in the operation information of the user U2 includes a product that matches the search query “weight scale” of the user U2, the obtaining unit 131 determines that the product matches the search query. The operation information on the products M3, M4,... For example, the acquisition unit 131 acquires operation information related to a browsing history indicating that the user U2 has browsed the product M3, the product M4,. Subsequently, when acquiring the operation information, the acquiring unit 131 acquires the product information on the products M3, M4,... Included in the browsing history of the user U2 based on the acquired operation information. For example, the acquisition unit 131 refers to the product information storage unit 121 and acquires information on the price, CTR, CVR, and number of PV of each product as product information. The acquisition unit 131 refers to the product information storage unit 121 and obtains, as product information, the product image IM3 of the weighing scale that is the product M3, the product image IM4 of the weighing scale that is the product M4, and so on.

  Subsequently, the determining unit 132 determines the type of the operation button recommended for the user U2 based on the acquired operation information. In the example illustrated in FIG. 8, the determination unit 132 determines the type of the operation button recommended for the user because the operation performed by the user on the product 3, the product M4,. It is determined that the button is a favorite addition button, which is an operation button for performing an addition operation to the favorite list, which is the second stage following the first stage.

  In addition, the determination unit 132 determines the order in which the products viewed by the user U2 are recommended to the user U2 based on the acquired information on the price, CTR, CVR, and number of PV of each product. In the example illustrated in FIG. 8, the determination unit 132 determines that the order in which the products viewed by the user U2 are recommended is the order of the products M3, M4,.

  Subsequently, when the generation unit 133 determines the type of the operation button and the arrangement order (display order) of the products, the product M3, the product M4, ... and the favorite addition button corresponding to the product M3, the product M4, ... correspond. A search result content (first content) C12 to be displayed together is generated. In the example illustrated in FIG. 8, the generation unit 133 includes a search result content (first content) C12 in which a product image IM3, a product image IM4,... Are displayed in association with a favorite addition button B13, a favorite addition button B14,. Generate

  More specifically, the generation unit 133 determines whether the favorite addition button B13, the favorite addition button B14,... Corresponding to the product M3, the product M4,... Included in the search result content (first content) C12 is pressed. , A content (second content) corresponding to the favorite screen included in the shopping service site and reflecting the state where the product M3, the product M4,... Has been added to the favorite list of the user U2 (the second content). ) Is generated to generate search result content (first content) C12.

  Subsequently, the distribution unit 134 distributes the search result content (first content) C12 generated by the generation unit 133 to the user terminal 10-2 of the user U2 that is the transmission source of the query. The user terminal 10-2 receives the search result content (first content) C12 including the favorite addition button B13, the favorite addition button B14,... From the information processing apparatus 100 (step S21).

  When the user terminal 10-2 receives the search result content (first content) C12 including the favorite addition button B13, the favorite addition button B14,..., The search result content (the first content) including the favorite addition button B13 in accordance with the operation of the user U2. (1 content) C12 is displayed on the screen of the user terminal 10-2. The user U2 presses a favorite addition button B13 included in the search result content (first content) C12 displayed on the screen of the user terminal 10-2 (Step S22). When a favorite addition button B13 included in the search result content (first content) C12 is pressed, a Java (registered trademark) code incorporated in the search result content (first content) C12 is activated. Then, the e-commerce server 50 executes the operation of adding the product M3 to the favorite list of the user U2 according to the Java (registered trademark) code, and is the content (second content) C22 corresponding to the favorite screen, The content (second content) C22 reflecting the state where the product M3 is added to the favorite list of the user U2 is generated. When generating the content (second content) C22 corresponding to the favorite screen, the e-commerce server 50 distributes the generated content C22 to the user terminal 10-2. The user terminal 10-2 receives the content C22 from the electronic commerce server 50. Subsequently, upon receiving the content C22, the user terminal 10-2 displays the content C22 on the screen of the user terminal 10-2. As described above, the user terminal 10-2 reflects the operation performed by the user U2 on the search result content (first content) C12 to add the product M3 to the favorite list from the search result content (first content) C12. The content is transitioned to the content C22 in the shopping service site (step S23). Note that the content C22 includes a cart addition button B23. When the cart addition button B23 included in the content C22 is pressed, the display transits to a cart screen in which the product M3 has been added to the cart.

  If the determination unit 132 determines that the product included in the operation information of the user U2 does not include any product that matches the search query “weight scale” of the user U2, the determination unit 132 matches the search query “weight scale” of the user U2. It is determined whether or not the product to be performed exists in the product information storage unit 121. For example, the determination unit 132 determines whether there is a product including the search query “weight scale” received from the user U2 in the product name of the product or the detailed description of the product. The determination unit 132 determines that a product that includes the search query “weight scale” received from the user U2 in the product name or detailed description of the product is a product that matches the search query “weight scale” of the user U2. Subsequently, the acquisition unit 131 acquires the product information on the product determined to match the search query “weight scale” of the user U2 by the determination unit 132. For example, the acquisition unit 131 refers to the product information storage unit 121 and acquires information on the price, CTR, CVR, and number of PV of each product as product information. In addition, the acquisition unit 131 refers to the product information storage unit 121 and acquires, as product information, a product image of a weighing scale that is a product. The determination unit 132 refers to the operation content in the operation history storage unit 122 and, if there is no operation information of the user, determines the operation stage of the operation content performed on the predetermined product by the user before the first stage. Is determined to be the 0th stage. Subsequently, in the case of the 0th stage, the determination unit 132 sets the type of the operation button recommended for the user by an operation button for performing an addition operation to the favorite list which is the second stage following the first stage. It is determined that the button is a certain favorite addition button. In addition, the determination unit 132 determines the order of recommending a product to the user U2 based on the acquired information on the price, CTR, CVR, and number of PV of each product. Subsequently, when the favorite addition button corresponding to the product included in the search result content (first content) is pressed, the generation unit 133 determines the content (second content) corresponding to the favorite screen included in the shopping service site. ) To generate search result content (first content) for transitioning to content (second content) in which the state in which a product is added to the favorite list of the user U2 is reflected.

  Note that the generation unit 133 may generate the first content that is the push notification content. Specifically, the generation unit 133 is a push notification content (first content) that is a content other than the application content group of the shopping service, and a push notification content (product information) acquired by the acquisition unit 131 is displayed. When a user who has delivered the first content performs a predetermined operation on a predetermined product included in the push notification content (first content), the application content (second content) of the shopping service includes: A push notification content (first content) for transitioning to application content (second content) reflecting a predetermined operation on a predetermined product by a user is generated.

[5-2. Operation buttons according to product size, product color, and number of products)
FIG. 9 illustrates an example in which the information processing apparatus 100 generates first content including operation buttons corresponding to the size of the product, the color of the product, and the number of products that are likely to be purchased by the user. FIG. 9 is a diagram illustrating an example of information processing according to a modification. Note that the description of the same parts as those in FIG. 1 will not be repeated.

  In the example illustrated in FIG. 9, the generation unit 133 generates the first content in which an image indicating an operation button for performing an operation on the product of the size, the product of the color, or the number of products determined by the determination unit 132 is displayed. I do. Specifically, the obtaining unit 131 obtains, as product information, operation information on an operation history of the user U3 on a product handled by the electronic commerce service. For example, the acquisition unit 131 acquires, as the product information, operation information regarding the operation history of the product of the user U3. Subsequently, the determination unit 132 determines the size of the product, the color of the product, and the number of products that are highly likely to be purchased by the user based on the operation information acquired by the acquisition unit 131. For example, the determination unit 132 determines the number of products M5 that are highly likely to be purchased by the user U3 based on the purchase history of the product M5 among the operation information acquired by the acquisition unit 131. For example, when the user U3 has purchased the product M5 in the past, the determination unit 132 determines that the number of times one product M5 has been purchased is ten times, the number of times that two products M5 have been purchased is five times, It is determined that the number of purchases with other numbers is zero. The determination unit 132 determines that the number of times one product M5 has been purchased is 10, the number of times that two products M5 have been purchased is five, and the number of times that the product M5 is purchased in another number is zero. It is determined that the number of the merchandise M5 that is most easily purchased by the user U3 is one, and the number of the merchandise M5 that is most easily purchased next is two. In the example illustrated in FIG. 9, the generation unit 133 determines that the number of the merchandise M5 that is most easily purchased by the user U3 by the determination unit 132 is one, and the number of the merchandise M5 that is most easily purchased next is two. Therefore, as an operation button for recommending to the user, a button 151 for performing an operation of adding one product M5 to the cart (hereinafter, appropriately referred to as an “add to one cart button”) 151 and two products M5 A mail content (first content) C13 in which a button 152 for performing an operation of adding to the individual cart (hereinafter, appropriately referred to as an “add to two cart button”) 152 is displayed is generated.

  In addition, the generation unit 133 may display the first content in which information indicating that a predetermined product is added to a predetermined product item in the electronic commerce service is displayed to the user to whom the first content has been distributed. Generate. In the example illustrated in FIG. 9, the acquisition unit 131 acquires information indicating that two products M5 are included in the favorite list of the user U3. Based on the information acquired by the acquisition unit 131, the generation unit 133 generates a mail content (first content) C13 in which a message M15 indicating that two products M5 are included in the favorite list of the user U3 is displayed.

  In addition, the determination unit 132 determines the color of the product M6, which is a shoe highly likely to be purchased by the user U3, based on the shoe purchase history among the operation information acquired by the acquisition unit 131. For example, the determination unit 132 determines that the favorite shoes of the user U3 are white and red based on the purchase history of the user U3. The determination unit 132 determines that the color of the commodity M6 that is easy to be purchased by the user U3 is white or red because the favorite shoes of the user U3 are white and red. The generation unit 133 adds the white product M6 to the cart as an operation button for recommending to the user because the determination unit 132 determines that the color of the product M6 that is easily purchased by the user U3 is white or red. (Hereinafter, appropriately referred to as a “button for adding white shoes to the cart”) 161 and a button for performing an operation of adding the red product M6 to the cart (hereinafter, appropriately referred to as “add a red shoe to the cart”). The mail content (first content) C <b> 13 in which an “add button” is displayed) 162 is generated.

  In addition, the acquisition unit 131 acquires information that the white goods M6 are included in the favorite list of the user U3. Based on the information acquired by the acquiring unit 131, the generating unit 133 generates a mail content (first content) C13 in which a message M16 indicating that the white product M6 is included in the favorite list of the user U3 is displayed.

  Note that the determination unit 132 may determine the size of the shoe that is highly likely to be purchased by the user U3 based on the shoe purchase history among the operation information acquired by the acquisition unit 131. For example, the determination unit 132 determines that the size of the shoe purchased by the user U3 is 27 cm based on the purchase history of the user U3. Since the size of the shoe purchased by the user U3 is 27 cm, the determination unit 132 determines that the size of the shoe easily purchased by the user U3 is 27 cm. Based on the shoe size determined by the determination unit 132, the generation unit 133 generates mail content (first content) C13 in which a message indicating that a 27 cm shoe is included in the user U3's favorite list is displayed. You may.

  Subsequently, the distribution unit 134 distributes the mail content (first content) C13 generated by the generation unit 133 to the user terminal 10-3 of the user U3. The user terminal 10-3 has the mail content including the add one cart button 151, the two add cart button 152, the white shoe add button 161, the red shoe add cart button 162. (Contents) C13 is received from the information processing apparatus 100 (step S31).

  Upon receiving the mail content (first content) C13, the user terminal 10-3 displays the mail content (first content) C13 on the screen of the user terminal 10-3 according to the operation of the user U3. The user U3 presses the add button 152 to two carts included in the mail content (first content) C13 displayed on the screen of the user terminal 10-3 (step S32). When the add button 152 is pressed on the two carts included in the mail content (first content) C13, the Java (registered trademark) code incorporated in the mail content (first content) C13 is activated. Then, the e-commerce server 50 executes the operation of adding two products M5 to the cart of the user U3 according to the Java (registered trademark) code, and the content (second content) C23 corresponding to the cart screen. , A content (second content) C23 reflecting the state in which two products M5 are added to the cart of the user U3. After generating the content (second content) C23 corresponding to the cart screen, the e-commerce server 50 distributes the generated content C23 to the user terminal 10-3. The user terminal 10-3 receives the content C23 from the electronic commerce server 50. Subsequently, upon receiving the content C23, the user terminal 10-3 displays the content C23 on the screen of the user terminal 10-3. As described above, in the user terminal 10-3, the operation of adding two products M5 to the cart performed by the user U3 on the mail content (first content) C13 is reflected from the mail content (first content) C13. A transition is made to the content C23 in the shopping service site (step S33). The content C23 includes a button B25 for proceeding to a cash register. When the button B25 for proceeding to the cash register included in the content C23 is pressed, the screen transits to a payment screen for the product price of the two products M5.

  Generally, the mail content (first content) cannot include a pull-down or a check box for selecting the size, color, or number of products. The information processing apparatus 100 displays the operation buttons of the product size, the product color, and the product number that are likely to be purchased by the user in advance, so that the user can select the product size, color, and number. It can be so.

[5-3. Operation buttons according to the combination of products)
FIG. 10 illustrates an example in which the information processing apparatus 100 generates first content including operation buttons corresponding to a combination of products likely to be purchased by a user. FIG. 10 is a diagram illustrating an example of information processing according to a modification. Note that the description of the same parts as those in FIG. 1 will not be repeated.

  In the example illustrated in FIG. 10, the generation unit 133 generates the first content in which an image indicating an operation button for performing an operation on the product of the combination determined by the determination unit 132 is displayed. Specifically, the determination unit 132 determines that the product U7, the product M8, and the product M9 are purchased by the user U4 every month based on the purchase history of the user U4 acquired by the acquisition unit 131. Subsequently, since the product M7, the product M8, and the product M9 are purchased every month by the user U4, the determination unit 132 determines a combination of products that are likely to be purchased by the user 4 as a combination of the product M7, the product M8, and the product M9. Judge as a set.

  The generating unit 133 has determined that the combination of products that are highly likely to be purchased by the user 4 by the determination unit 132 is a set of the product M7, the product M8, and the product M9. An e-mail content (first content) C14 in which an operation button B1789 for performing an operation of adding the set to the cart collectively (hereinafter, appropriately referred to as an "add to cart button") is generated.

  Subsequently, the distribution unit 134 distributes the mail content (first content) C14 generated by the generation unit 133 to the user terminal 10-4 of the user U4. The user terminal 10-4 receives the mail content (first content) C14 including the add to cart button B1789... From the information processing device 100 (step S41).

  Upon receiving the mail content (first content) C14, the user terminal 10-4 displays the mail content (first content) C14 on the screen of the user terminal 10-4 according to the operation of the user U4. The user U4 presses the add to cart button B1789 included in the mail content (first content) C14 displayed on the screen of the user terminal 10-4 (step S42). When the add to cart button B1789 included in the mail content (first content) C14 is pressed, the Java (registered trademark) code incorporated in the mail content (first content) C14 is activated. Then, the e-commerce server 50 executes the operation of adding the product M7, the product M8, and the product M9 to the cart of the user U4 collectively according to the Java (registered trademark) code, and also executes the content corresponding to the cart screen (second content). A content (second content) C24 that is the content) C24 and reflects the state where the product M7, the product M8, and the product M9 are added to the cart of the user U4. When generating the content (second content) C24 corresponding to the cart screen, the e-commerce server 50 distributes the generated content C24 to the user terminal 10-4. The user terminal 10-4 receives the content C24 from the electronic commerce server 50. Subsequently, upon receiving the content C24, the user terminal 10-4 displays the content C24 on the screen of the user terminal 10-4. As described above, the user terminal 10-4 collectively adds the merchandise M7, the merchandise M8, and the merchandise M9 performed by the user U4 on the mail content (first content) C14 from the mail content (first content) C14. A transition is made to the content C24 in the shopping service site reflecting the operation to be performed (step S43). The content C24 includes a button B2789 for proceeding to a cash register. When a button B2789 for proceeding to a cash register included in the content C24 is pressed, the screen is transited to a screen for paying the commodity price of the commodity M7, the commodity M8, and the commodity M9.

  Thereby, the information processing apparatus 100 displays the operation buttons for the combination of products that are likely to be purchased by the user in advance, so that the user does not return to the first content for each operation of one product. An operation for a plurality of products can be performed at once.

[5-4. Operation button to delete product)
In FIG. 1, when the information processing apparatus 100 performs an operation of adding a product to a cart, the first content to be transitioned to the second content corresponding to the cart screen on which the state of adding the product to the cart is reflected. Although the example of generation has been described, even when the operation of deleting from the cart is performed, even if the first content to be transitioned to the second content corresponding to the cart screen on which the state of deleting the product from the cart is reflected is generated. Good. In addition, when the information processing apparatus 100 performs an operation of deleting a product from the favorite list in addition to the cart, a transition is made to the second content corresponding to the favorite screen on which the state of deleting the product from the favorite list is reflected. The first content to be generated may be generated.

  Specifically, the generation unit 133 determines that, as a predetermined operation on a predetermined product, an operation of deleting a predetermined product from a predetermined product item in the e-commerce service is performed by a user to whom the first content has been distributed. Then, a first content is generated to transition to a second content corresponding to the screen of the predetermined product item in which a state in which the predetermined product is deleted from the predetermined product item is reflected. More specifically, the generation unit 133 determines that the button of the type determined by the determination unit 132 is an operation button for performing an operation of deleting a predetermined product from the shopping cart (hereinafter, appropriately referred to as a “deletion button from the cart”). If the button is an operation button for performing an operation of deleting a predetermined product from a purchase consideration list (hereinafter, appropriately referred to as a “delete from favorite” button), a delete button from the cart or a delete from favorite button is displayed. A first content on which an image is displayed is generated.

  For example, the distribution unit 134 distributes, to the user terminal 10, first content in which an image indicating a delete button from favorites generated by the generation unit 133 is displayed. When a delete button is pressed from a favorite included in the first content, a Java (registered trademark) code incorporated in the first content is activated. Then, the e-commerce server 50 executes an operation of deleting a predetermined product from the user's favorite list according to the Java (registered trademark) code, and the second content corresponding to the favorite screen, the user's favorite list. , A second content reflecting a state in which a predetermined product is deleted from the second content is generated. When generating the second content corresponding to the favorite screen, the e-commerce server 50 delivers the generated second content to the user terminal 10. The user terminal 10 receives the second content from the electronic commerce server 50. Subsequently, when receiving the second content, the user terminal 10 displays the second content on the screen of the user terminal 10. As described above, the user terminal 10 displays, from the first content, the second screen corresponding to the favorite screen in the shopping service site in which the operation performed by the user on the first content to delete a predetermined product from the favorite list is reflected. Transition to content.

  Further, the generation unit 133 may generate first content in which an operation of deleting a product from the favorite list can be continuously performed on the first content. Specifically, when an operation button for shifting to a favorite list (hereinafter, appropriately referred to as a “view favorite button”) is pressed, the generation unit 133 displays a product performed by the user on the first content in the favorite list. And generating the first content to be shifted to the second content corresponding to the favorite screen in the shopping service site in which the operation of deleting from the shopping service is reflected. More specifically, when a delete button is pressed from a favorite included in the first content, a Java (registered trademark) code incorporated in the first content is activated. Then, the e-commerce server 50 executes an operation of deleting a predetermined product from the user's favorite list according to the Java (registered trademark) code. That is, the electronic commerce server 50 deletes a predetermined product from the user's favorite list stored in the storage unit. The e-commerce server 50 only reflects the operation of the user in the storage unit and does not generate the second content reflecting the operation of the user. Subsequently, when a delete button is pressed from another favorite included in the first content, a Java (registered trademark) code incorporated in the first content is activated. Then, the e-commerce server 50 executes an operation of deleting another product different from the predetermined product from the user's favorite list in accordance with the Java (registered trademark) code. That is, the electronic commerce server 50 deletes another product from the user's favorite list stored in the storage unit. The e-commerce server 50 only reflects the operation of the user in the storage unit and does not generate the second content reflecting the operation of the user.

  Subsequently, when a button for viewing a favorite included in the first content is pressed, a Java (registered trademark) code incorporated in the first content is activated. Then, the e-commerce server 50 reflects the state in which the predetermined content and other products are deleted from the user's favorite list, as the second content corresponding to the favorite screen, according to the Java (registered trademark) code. Generated second content. When generating the second content corresponding to the favorite screen, the e-commerce server 50 delivers the generated second content to the user terminal 10. The user terminal 10 receives the second content from the electronic commerce server 50. Subsequently, when receiving the second content, the user terminal 10 displays the second content on the screen of the user terminal 10. As described above, the user terminal 10 displays the favorite screen in the shopping service site on which the operation performed by the user on the first content to delete a predetermined product and another product from the favorite list is reflected. To the second content corresponding to.

[5-5. Transition to content on the site where products other than the operation target are displayed]
In FIG. 1, when the information processing apparatus 100 performs an operation of adding the product M1 to the cart, a mail that causes the product M1 to be operated to transition to the second content C21 corresponding to the cart screen added to the cart. An example in which the content (first content) C11 is generated has been described, but a state in which the product image IM2, the cart addition button B12, and the product M1 to be operated on the product M2, which is another product other than the operation target, has been added to the cart. A mail content (first content) C11 'that transitions to the second content C21' in which a cart screen in which is reflected is displayed may be generated.

  Specifically, when the user performs a predetermined operation on a predetermined product included in the first content by the user, the generation unit 133 outputs the product information on the product other than the predetermined product included in the first content. A first content is generated to transition to a second content in which an image indicating an operation button for performing an operation on another product is displayed. For example, when the cart addition operation is performed on the product M1 included in the mail content (first content) C11 ′ by the user U1, the generation unit 133 performs processing other than the product M1 included in the mail content (first content) C11 ′. The product information about the other product M2,..., The image showing the cart addition button B12,... For performing the operation on the other product M2,. A mail content (first content) C11 'is generated to transition to the second content C21' in which the displayed cart screen is displayed. Subsequently, the distribution unit 134 distributes the mail content (first content) C11 ′ generated by the generation unit 133 to the user terminal 10. When the cart addition button B11 included in the mail content (first content) C11 'is pressed, a Java (registered trademark) code incorporated in the mail content (first content) C11' operates. Then, the e-commerce server 50 executes an operation of adding the product M1 to the cart in accordance with the Java (registered trademark) code, and also executes a product other than the predetermined product included in the mail content (first content) C11 ′. Is a second content C21 ′ on which product information on the product M2,... And a cart addition button B12,... Are displayed, and a predetermined operation performed by the user on the mail content (first content) C11 ′ is reflected. The generated second content C21 'is generated. When generating the second content C21 ', the e-commerce server 50 distributes the generated second content C21' to the user terminal 10.

  As a result, the information processing apparatus 100 performs the operation of adding the product M1 to the cart on the mail content (first content) C11 ′, and thereafter returns to the mail content (first content) C11 ′ without returning to the mail content (first content) C11 ′. On the second content C21 ′, which is a product other than the product M1, that is, a product M2,...

[5-6. Display information such as the delivery destination of the product along with the operation buttons)
The generation unit 133 generates the first content in which information including a delivery destination of a predetermined product, a delivery method of the predetermined product, a settlement method of the predetermined product, or a shipping fee of the predetermined product is displayed. Specifically, when the determination unit 132 determines that the type of the operation button is the order confirmation button, the acquisition unit 131 includes the delivery destination of the product, the delivery method of the product, the settlement method of the product, or the shipping cost of the product. The information is obtained from the e-commerce server 50. Subsequently, the generation unit 133 outputs the first content in which information including the delivery destination of the product, the delivery method of the product, the settlement method of the product, or the shipping cost of the product acquired by the acquisition unit 131 and the image of the order confirmation button are displayed. Generate. Thereby, the information processing apparatus 100 can make the payment procedure of the commodity price by the user smoother.

[6. effect〕
As described above, the information processing apparatus 100 according to the embodiment includes the acquisition unit 131 and the generation unit 133. The acquiring unit 131 acquires merchandise information on merchandise handled by the electronic commerce service. The generation unit 133 is a first content that is a content other than a series of content groups provided by the e-commerce service, and is a first content in which the product information acquired by the acquisition unit 131 is displayed. When a predetermined operation is performed on a predetermined product included in the first content, the second content, which is content included in the series of content groups, reflects a predetermined operation performed by the user on the predetermined product. And generating the first content to be changed to the second content.

  Thereby, the information processing apparatus 100 enables the user to continue the operation on the product in the shopping service by inheriting the state in which the operation on the product performed outside the shopping service is reflected in the shopping service. Can be. Therefore, the information processing device 100 can improve usability in the electronic commerce service.

  Further, the generation unit 133 is configured to, when a predetermined operation performed on a predetermined product included in the first content is performed by a user who has delivered the first content, to a second content to which the predetermined operation is reflected. A first content is generated to transition to a second content in which a predetermined operation performed on a predetermined product by a user is reflected without causing a transition to another content.

  Thereby, the information processing apparatus 100 can directly transfer a user who has performed an operation on a product outside the shopping site from outside the shopping site to inside the shopping site. Therefore, the information processing device 100 can improve usability in the electronic commerce service.

  In addition, the generation unit 133 performs a predetermined operation on a predetermined product when a user who has delivered the first content performs an operation of adding the predetermined product to a predetermined product item in the e-commerce service. And generating a first content for transitioning to a second content corresponding to a screen of a predetermined product item in which a state where a predetermined product is added to the product item is reflected.

  Thereby, the information processing apparatus 100 can enable a user to add a product to a cart in the shopping service from outside the shopping service without accessing the shopping service.

  Further, the generation unit 133 performs a predetermined operation on a predetermined product when a user who has delivered the first content performs an operation of deleting the predetermined product from a predetermined product item in the electronic commerce service. And generating a first content for transitioning to a second content corresponding to a screen of a predetermined product item in which a state where a predetermined product is deleted from the product item is reflected.

  Thereby, the information processing apparatus 100 can enable the user to delete a product from a cart in the shopping service from outside the shopping service without accessing the shopping service.

  In addition, the generation unit 133 may display the first content in which information indicating that a predetermined product is added to a predetermined product item in the electronic commerce service is displayed to the user to whom the first content has been distributed. Generate.

  Thereby, the information processing apparatus 100 can prompt the user to perform the next-stage operation on the predetermined product added to the predetermined product item.

  Further, the generation unit 133 generates the first content to be changed to the second content corresponding to the shopping cart screen or the purchase consideration list screen in the electronic commerce service.

  Thereby, the information processing apparatus 100 can continue the operation on the product while taking over the state in which the operation on the product performed outside the shopping service is reflected on the shopping cart screen or the purchase consideration list screen. I can do it.

  Further, when the user selects an image indicating an operation button corresponding to a predetermined operation on a predetermined product by the user, the generation unit 133 indicates an operation button that executes a function corresponding to the predetermined operation corresponding to the operation button. A first content on which an image is displayed is generated.

  Accordingly, the information processing apparatus 100 can enhance the ability of the user to visually recognize a predetermined operation on a predetermined product.

  The generation unit 133 also includes an operation button for performing an operation of adding a predetermined product to a shopping cart, an operation button for performing an operation of deleting a predetermined product from a shopping cart, and an operation of adding a predetermined product to a purchase consideration list. , An operation button for performing an operation of deleting a predetermined product from the purchase consideration list, an operation button for performing an operation of paying for the predetermined product, or an operation of confirming the order of the predetermined product A first content in which an image indicating at least one of the operation buttons is displayed is generated.

  Accordingly, the information processing apparatus 100 can cause the user to perform the above-described operation on a predetermined product.

  Further, when the user performs a predetermined operation on a predetermined product included in the first content, the generation unit 133 may output product information on another product other than the predetermined product included in the first content and another product. The first content is generated to transition to the second content in which an image indicating an operation button for performing an operation on is displayed.

  As a result, the information processing apparatus 100 performs an operation on a predetermined product on the first content, and then returns to the first content without returning to the first content. Can be continuously performed. Therefore, the information processing device 100 can improve usability in the electronic commerce service.

  In addition, the generation unit 133 generates first content in which information including a delivery destination of a predetermined product, a delivery method of a predetermined product, a payment method of a predetermined product, or a postage of a predetermined product is displayed.

  Thereby, the information processing apparatus 100 can make the payment procedure of the commodity price by the user smoother.

  In addition, the generation unit 133 generates the first content that is the e-mail content, the push notification content, or the search result content displayed as the search result.

  As a result, the information processing apparatus 100 takes over the state in which the operation on the product performed on the e-mail content, the push notification content, or the search result content is reflected in the shopping service, and the user performs the operation on the product in the shopping service. The operation can be continued.

  In addition, the acquisition unit 131 acquires, as product information, operation information relating to a user's operation history for a product handled by the e-commerce service.

  Thereby, the information processing apparatus 100 can generate the first content based on the operation history of the user.

  In addition, the acquisition unit 131 includes, as operation information, information on a browsing history of a product handled by the e-commerce service, information on an operation history of adding a product to a purchase consideration list, information on an operation history of adding a product to a shopping cart, At least one of the information related to the purchase history of is acquired.

  Thereby, the information processing apparatus 100 can generate the first content based on the operation history.

  Further, the information processing apparatus 100 according to the embodiment further includes a determination unit 132. The determination unit 132 determines the type of the operation button recommended for the user based on the product information acquired by the acquisition unit 131.

  Thereby, the information processing apparatus 100 can make the operation button according to the operation information of the user recommendable.

  The determination unit 132 determines the size of the product, the color of the product, the number of products, or the combination of products that are likely to be purchased by the user based on the product information acquired by the acquisition unit 131. The generation unit 133 generates the first content in which an image indicating an operation button for performing an operation on a product, a color product, a number of products, or a combination of products of the size determined by the determination unit 132 is displayed.

  Generally, email content cannot include a pull-down or a check box for selecting the size, color, or number of products. The information processing apparatus 100 displays the operation buttons of the product size, the product color, and the product number that are likely to be purchased by the user in advance, so that the user can select the product size, color, and number. It can be so. In addition, the information processing apparatus 100 displays in advance operation buttons for a combination of products that are likely to be purchased by the user, so that the user can return to the first content without returning to the first content for each operation of one product. To perform operations on products at a time.

[7. Hardware configuration)
Further, the information processing apparatus 100 according to the above-described embodiment is realized by, for example, a computer 1000 having a configuration as shown in FIG. FIG. 11 is a hardware configuration diagram illustrating an example of a computer that implements the functions of the information processing apparatus 100. The computer 1000 includes a CPU 1100, a RAM 1200, a ROM 1300, an HDD 1400, a communication interface (I / F) 1500, an input / output interface (I / F) 1600, and a media interface (I / F) 1700.

  The CPU 1100 operates based on a program stored in the ROM 1300 or the HDD 1400, and controls each unit. The ROM 1300 stores a boot program executed by the CPU 1100 when the computer 1000 starts up, a program that depends on hardware of the computer 1000, and the like.

  The HDD 1400 stores a program executed by the CPU 1100, data used by the program, and the like. Communication interface 1500 receives data from another device via a predetermined communication network, sends the data to CPU 1100, and transmits the data generated by CPU 1100 to the other device via the predetermined communication network.

  The CPU 1100 controls output devices such as a display and a printer and input devices such as a keyboard and a mouse via the input / output interface 1600. The CPU 1100 obtains data from an input device via the input / output interface 1600. Further, CPU 1100 outputs the generated data to an output device via input / output interface 1600.

  The media interface 1700 reads a program or data stored in the recording medium 1800 and provides the program or data to the CPU 1100 via the RAM 1200. The CPU 1100 loads the program from the recording medium 1800 onto the RAM 1200 via the media interface 1700, and executes the loaded program. The recording medium 1800 is, for example, an optical recording medium such as a DVD (Digital Versatile Disc), a PD (Phase Change Rewritable Disk), a magneto-optical recording medium such as an MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory. And so on.

  For example, when the computer 1000 functions as the information processing apparatus 100 according to the embodiment, the CPU 1100 of the computer 1000 realizes the function of the control unit 130 by executing a program or data loaded on the RAM 1200. Although the CPU 1100 of the computer 1000 reads these programs from the recording medium 1800 and executes them, as another example, these programs may be obtained from another device via a predetermined communication network.

  As described above, some of the embodiments of the present application have been described in detail with reference to the drawings. However, these are merely examples, and various modifications, The invention can be implemented in other modified forms.

[8. Others)
Further, among the processes described in the above embodiments and modifications, all or a part of the processes described as being performed automatically can be manually performed, or described as being performed manually. All or a part of the processing can be automatically performed by a known method. In addition, the processing procedures, specific names, and information including various data and parameters shown in the above documents and drawings can be arbitrarily changed unless otherwise specified. For example, the various information shown in each drawing is not limited to the information shown.

  Each component of each device illustrated is a functional concept, and does not necessarily need to be physically configured as illustrated. That is, the specific form of distribution / integration of each device is not limited to the one shown in the figure, and all or a part thereof may be functionally or physically distributed / arbitrarily divided into arbitrary units according to various loads and usage conditions. Can be integrated and configured.

  Further, the above-described embodiments and modified examples can be appropriately combined within a range that does not contradict processing contents.

  Further, the “section (section, module, unit)” described above can be read as “means”, “circuit”, or the like. For example, the generation unit can be read as a generation unit or a generation circuit.

Reference Signs List 1 information processing system 10 user terminal 50 e-commerce server 100 information processing device 110 communication unit 120 storage unit 121 product information storage unit 122 operation history storage unit 123 content storage unit 130 control unit 131 acquisition unit 132 determination unit 133 generation unit 134 distribution unit

Claims (17)

An acquisition unit for acquiring product information on products handled by the e-commerce service;
The first content, which is a content other than a series of content groups provided by the electronic commerce service, which is the first content in which the merchandise information acquired by the acquiring unit is displayed, is transmitted to the first content by the user. When a predetermined operation is performed on a predetermined product included in the content, the second content, which is content included in the series of content groups, reflects the predetermined operation performed on the predetermined product by the user. And a generation unit that generates the first content to be shifted to the second content. The generation unit includes:
When a predetermined operation performed on a predetermined product included in the first content is performed by a user to whom the first content has been distributed, a content other than the second content to which the predetermined operation is reflected is added to the content. The information processing apparatus according to claim 1, wherein the first content is configured to transition to the second content in which the predetermined operation performed on the predetermined product by the user is reflected without causing the transition. The generation unit includes:
As a predetermined operation on the predetermined product, when an operation of adding the predetermined product to a predetermined product item in the e-commerce service is performed by a user who has delivered the first content, the predetermined product is The information processing according to claim 1, wherein a first content is generated to transition to a second content corresponding to a screen of a predetermined product item in which a state in which the predetermined product is added to the item is reflected. apparatus. The generation unit includes:
As a predetermined operation on the predetermined product, when an operation of deleting the predetermined product from a predetermined product item in the e-commerce service is performed by a user who has delivered the first content, the predetermined product 4. A first content for generating a transition to a second content corresponding to a screen of a predetermined product item in which a state in which the predetermined product is deleted from the item is generated. 5. An information processing apparatus according to claim 1. The generation unit includes:
Generating a first content in which information indicating that the predetermined product is added to a predetermined product item in the e-commerce service is displayed to a user who has delivered the first content. The information processing apparatus according to any one of claims 1 to 4, wherein: The generation unit includes:
The information processing according to any one of claims 1 to 5, wherein a first content to be transitioned to a second content corresponding to a screen of a shopping cart or a screen of a purchase consideration list in the electronic commerce service is generated. apparatus. The generation unit includes:
When an image indicating an operation button corresponding to the predetermined operation on the predetermined product is selected by the user, an image indicating an operation button for executing a function corresponding to the predetermined operation according to the operation button is displayed. The information processing apparatus according to claim 1, wherein the first content is generated. The generation unit includes:
An operation button for performing an operation of adding the predetermined product to the shopping cart, an operation button for performing an operation of deleting the predetermined product from the shopping cart, and an operation of performing an operation of adding the predetermined product to a purchase consideration list A button, an operation button for performing an operation of deleting the predetermined product from the purchase consideration list, an operation button for performing an operation of paying for the predetermined product, or an operation of performing an operation of confirming the order of the predetermined product The information processing apparatus according to any one of claims 1 to 7, wherein the first content generates an image indicating at least one operation button among the buttons. The generation unit includes:
When the predetermined operation is performed on the predetermined product included in the first content by the user, product information on the other product other than the predetermined product included in the first content and the other product The information processing apparatus according to any one of claims 1 to 8, wherein the first content that generates a transition to a second content in which an image indicating an operation button for performing an operation on the second content is displayed is generated. The generation unit includes:
A first content that displays information including a delivery destination of the predetermined product, a delivery method of the predetermined product, a settlement method of the predetermined product, or a shipping fee of the predetermined product is generated. 10. The information processing apparatus according to any one of 1 to 9. The generation unit includes:
The information processing device according to any one of claims 1 to 10, wherein the first content is generated as an e-mail content, a push notification content, or a search result content displayed as a search result. The acquisition unit,
The information processing apparatus according to any one of claims 1 to 11, wherein operation information on a user's operation history for a product handled by the electronic commerce service is acquired as the product information. The acquisition unit,
As the operation information, information on a browsing history of a product handled by the e-commerce service, information on an operation history of adding the product to a purchase consideration list, information on an operation history of adding a product to a shopping cart, purchase of the product The information processing apparatus according to claim 12, wherein at least one of the information on the history is acquired. 14. The method according to claim 1, further comprising: a determination unit configured to determine a type of an operation button recommended for the user based on the product information acquired by the acquisition unit. 15. Information processing device. The determination unit includes:
Based on the operation information obtained by the obtaining unit, determine the size of the product that is likely to be purchased by the user, the color of the product, the number of products, or a combination of products,
The generation unit includes:
A first content that displays an image indicating an operation button for performing an operation on a product of a size, a product of a color, a product of a number, or a product of a combination determined by the determination unit is generated. 15. The information processing device according to claim 14. An information processing method executed by a computer,
An acquisition step of acquiring product information on products handled by the e-commerce service;
The first content, which is a content other than a series of content groups provided by the electronic commerce service, which is a content in which the merchandise information acquired in the acquiring step is displayed, is distributed by the user. When a predetermined operation is performed on a predetermined product included in the content, the second content, which is content included in the series of content groups, reflects the predetermined operation performed on the predetermined product by the user. Generating a first content to be shifted to the second content. An acquisition procedure for acquiring product information on products handled by the e-commerce service;
The first content, which is content other than a series of content groups provided by the electronic commerce service and in which the first content in which the merchandise information acquired by the acquisition procedure is displayed, is transmitted to the first content by the user. When a predetermined operation is performed on a predetermined product included in the content, the second content, which is content included in the series of content groups, reflects the predetermined operation performed on the predetermined product by the user. And a generating procedure for generating the first content to be shifted to the second content.

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