JP2020004348A - Advertising system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To make a cosmetic used by a cosmetic user function as an advertising medium during the user's makeup. In an advertising system in which a seller of a cosmetic product 1A displays an advertisement for an advertiser on the cosmetic product, the cosmetic product 1A stores an advertisement, a storage device 21, in which advertisement information including the display content and the display period of the advertisement is recorded. The information display device 23 to be displayed and the control device 22 for displaying the display content of the advertisement recorded in the storage device 21 on the information display device 23 are provided. [Selection diagram] Fig. 1

Description

  The present invention relates to an advertisement system using cosmetics as an advertisement medium.

  It has been proposed to use a cosmetic as a novelty product by attaching a mobile strap to a cylindrical cosmetic container such as a lip balm and attaching an advertising label on which a commercial film is printed on a resin film (Patent Document 1). .

  However, such mobile strap type cosmetics are distributed as novelty goods, and are not cosmetics selected by cosmetic users according to their own preference.

Japanese Utility Model Registration No. 3154217 Japanese Utility Model Publication No. 3-88408 JP 2010-523224 A

  Cosmetics which are passively distributed as novelty goods, rather than cosmetics that the cosmetics user has independently selected and purchased, are rarely used as cosmetics for a long time. Therefore, even if an advertisement is attached to the cosmetic container, the advertisement does not catch the eyes of the cosmetic user during the makeup, and the advertisement function is not displayed during the makeup. Even though such cosmetics may be used as cosmetics at the beginning of distribution to cosmetic users, they are often discarded or left abandoned soon, and have been added to cosmetics of novelty goods The advertisement is not an advertisement that is continuously touched by the cosmetic user during the makeup of the user.

  On the other hand, a cosmetic user usually uses a predetermined cosmetic at a predetermined time every day. For example, a cosmetic user who uses a foundation in a compact container for daily makeup makes use of the foundation to make up before going to work and repairs makeup during breaks or before leaving the company. Therefore, when the cosmetics used by individual cosmetic users are used as an advertisement medium and an advertisement is displayed with the cosmetics during the cosmetic user's makeup and the advertisements are noticed by the cosmetic users, a remarkable advertisement effect can be obtained. It is expected.

  Therefore, an object of the present invention is to make a cosmetic product also function as an advertising medium while the cosmetic product that each cosmetics user has independently obtained is used as the cosmetic product by the user.

  The inventor of the present invention has proposed that a cosmetics seller incorporates an information display device into cosmetics so that an advertisement for an advertiser is unexpectedly displayed on the information display device instead of explaining the cosmetics. If an advertisement that has never been made by a cosmetics seller is made, an advertisement for the advertiser will be displayed on cosmetics that the cosmetics user independently selects and obtains, so the advertisement Has reached the eyes of cosmetics users during their daily makeup, and has conceived that a remarkable advertising effect can be expected, thus completing the present invention.

That is, the present invention is an advertisement system in which a cosmetics seller displays an advertisement for an advertiser on cosmetics,
Cosmetics, a storage device in which the advertisement information including the display content and display period of the advertisement is recorded, an information display device that displays the advertisement, and a control device that causes the information display device to display the display content of the advertisement recorded in the storage device Provide the provided advertising system.

The present invention is also an advertisement method for displaying an advertisement for an advertiser on cosmetics sold by a cosmetics seller,
The cosmetic includes a storage device in which the advertisement information including the display content and the display period of the advertisement is recorded, an information display device that displays the advertisement, and a control device, and the control device displays information according to the advertisement information recorded in the storage device. An advertisement method for causing an apparatus to display an advertisement for a predetermined period is provided.

  Further, according to the present invention, a storage device in which advertisement information including display content and a display period of an advertisement is recorded, an information display device displaying an advertisement, and control for displaying the display content of the advertisement recorded in the storage device on the information display device Provided is a cosmetic with an advertisement function provided with a device.

  In the present invention, cosmetics include both cosmetic containers filled with cosmetics and cosmetic containers themselves. The types of cosmetics include finishing cosmetics, skin cosmetics, hair cosmetics, and other cosmetics, including small cosmetics.

  The cosmetics with the advertising function of the present invention are not distributed as novelty goods, but are sold by cosmetics sellers, so that cosmetics users can select and purchase as cosmetics to be used independently by the users themselves. It will be.

  Therefore, the cosmetics with an advertisement function of the present invention are purchased by cosmetics users as cosmetics used by cosmetics users for daily makeup. Then, while the cosmetics user is making up using the cosmetics, the advertisement content recorded in the storage device provided in the cosmetics is displayed in the cosmetics. In general, the time when the cosmetic user performs daily makeup is a time dedicated to makeup that is solely focused on makeup, and the cosmetic of the present invention is intended to make the advertisement content visible to the cosmetic user during this time dedicated to makeup. Become.

  Moreover, since the cosmetics seller can estimate the type of the user who uses the cosmetics, such as gender, age, and preference, for each cosmetic, the advertisement information to be displayed on the cosmetics according to the type of the cosmetics user can be displayed. You can decide.

  For this reason, according to the present invention, the advertiser can enjoy a great advertising effect, the cosmetics seller can obtain the profit from the advertisement posting in addition to the original cosmetics sales, and the cosmetics user can , You can see the advertising information that suits your type.

FIG. 1 is an explanatory diagram showing a relationship between a cosmetics seller, an advertiser, and a cosmetics user related to the advertising system of the present invention. FIG. 2A is a perspective view of a compact example of the cosmetics with an advertising function of the present invention, in which a refill incorporating an advertising chip is detached from a compact container main body. FIG. 2B is a perspective view showing a compact example of the cosmetics with an advertising function of the present invention, in which a refill incorporating an advertising chip is housed in a compact container body. FIG. 3 is an explanatory diagram of functions of a storage device, a control device, and an information display device in cosmetics with an advertising function. FIG. 4 is an explanatory diagram of the function of the advertisement management server in the advertisement system of the present invention.

  Hereinafter, the present invention will be described in detail with reference to the drawings. In the drawings, the same reference numerals indicate the same or equivalent components.

  FIG. 1 is an explanatory diagram showing a relationship between a cosmetics seller, an advertiser, and a cosmetics user related to the advertising system of the present invention. FIGS. 2A and 2B show one example of cosmetics with an advertising function that plays the advertising system. It is a perspective view of the compact 1A of the foundation which is an Example.

  This compact 1A comprises a cosmetic container including a container body 4 and a lid 9 and a cake-like foundation 2 filled in the cosmetic container. More specifically, a refill 3 filled with the cake-like foundation 2 is a container. It is detachably housed in the recess 5 of the main body 4 (FIGS. 2A and 2B). The container body 4 has a recess 6 for accommodating a sponge 8 and the like. The container body 4 is connected to a lid 9 by a hinge 7 so as to be openable and closable, and a mirror 10 is attached to a surface facing the upper surface of the container body 4 with the lid 9 closed. In order to prevent the lid 9 from being opened carelessly when the lid 9 is closed, the lid 9 and the container body 4 are provided with engaging portions 11 and 12 which engage with each other. The above configuration can be the same as the conventional foundation compact, and the cosmetics seller can stock various foundations to meet the demands of cosmetics users.

  On the other hand, on the bottom of the refill 3 of the compact 1A, a chip-shaped IC module (hereinafter, referred to as an advertising chip) 20 for performing an advertising function is attached, and the mirror 10 is provided with an information display device 23 formed of an OLED. Have been. That is, as shown in FIG. 3, the advertising chip 20 has a storage device 21 in which the advertising information including the display content and the display period of the advertisement is recorded, and an information display in which the display content of the advertisement recorded in the storage device 21 is displayed. A control device 22 to be displayed on the device 23 is included. The advertising chip 20 and the information display device 23 are connected by wiring passing through the hinge 7. In addition, a button type battery (not shown) is attached to the refill 3 or the lid 9 as a power supply for driving these. Here, as the storage device 21 of the advertising chip 20, a ROM, a RAM, a NAND, or the like can be used. The storage device 21 can store advertisement information relating to a plurality of advertisements. As the information display device 23, an LED display device, an LCD display device, or the like may be used. The information display device 23 may include a half mirror, a part of the half mirror may be used as a display unit of the information display device 23, and the entire half mirror may function as a mirror in the cosmetic container. Thereby, it is possible to secure a wider area for the display unit of the information display device 23 and the mirror in the cosmetic container as compared with a case where they are separately provided.

  The content displayed by the information display device 23 may include a product description of the compact or a product guide of a seller of the cosmetic, but in the present invention, the seller of the cosmetic is requested by the advertiser. Then, the advertisement for the advertiser is displayed for a predetermined period on the information display device 23 of the compact 1A sold to the cosmetics user. That is, when a cosmetics seller receives an order from an advertiser to display an advertisement with cosmetics, the contents of the advertisement display with the advertiser, the brand, type, quantity, display period, sales area, sales area of the cosmetics for which the advertisement is displayed. Negotiate channels (types of stores that sell cosmetics such as drug stores, convenience stores, specialty stores, and cosmetics counters in department stores, and whether or not counseling is available at these stores), consideration, etc., and the content and duration of the advertisement display Is recorded in the storage device 21 of the advertising chip 20, and the cosmetic 1A in which the advertising chip 20 is attached to the refill 3 and the refill 3 in which the advertising chip 20 is attached are sold to cosmetic users. In addition, as a consideration for the advertisement, in addition to the cosmetics seller obtaining the advertisement fee from the advertiser, if the advertiser is a media-related person such as a newspaper, a magazine, a broadcaster, etc., This may include posting a cosmetics advertisement of a cosmetics seller on the media.

  In order to use cosmetics as an advertisement medium in this way, the cosmetics seller sets up the advertisement management server 30, and the product name of the cosmetics or the product code corresponding thereto, the display content of the advertisement, the display period of the advertisement, the information of the advertiser, the advertisement And the advertisement information such as the quantity of cosmetics displaying the advertisement (that is, the planned production quantity and the production quantity) and the advertisement code associated with the advertisement information are recorded in the advertisement management server 30, and the advertisement code It is preferable to be able to output necessary advertisement information at any time by inputting such as (FIG. 4). The advertisement management server 30 may register the sales performance and the like of the advertisement item guided by the advertisement. The advertisement effect of the advertisement system of the present invention can be totaled.

  As a more specific use example of the advertisement system of the present invention, for example, a publisher of a magazine as an advertising product becomes an advertiser, and requests an advertisement of a predetermined magazine to a cosmetics seller, and the cosmetics seller Order. At that time, the cosmetics seller may select cosmetics for displaying the advertisement based on what type of cosmetics user is desired to display the advertisement in order to improve the advertising effect. it can. Information such as the type of cosmetic for displaying the advertisement, the sales area, the sales channel, the display content of the advertisement, the display period, the quantity of cosmetics, and the advertisement fee are registered in the advertisement management server 30 together with the corresponding advertisement code (FIG. 4). The advertisement displayed in cosmetics is not limited to advertisements for products such as magazines, but also includes advertisements for events and services.

  As for the display content and the display period of the advertisement, one advertisement (for example, a magazine released on the first day of every month) is displayed on the information display device 23 incorporated in the mirror 10 of the lid 9 of the compact 1A of the foundation having a specific product name. , 〇 month to 〇 month, a special feature is serialized, etc.), but may be displayed while the cover 9 is open for a predetermined period (for example, 〇 year × month to △ month). A plurality of different advertisements may be displayed sequentially or alternately.

  Advertisements to be displayed include interactive messages such as "How do you feel?", "How are you doing well?" The user's attention may be directed to the advertisement display.

  Thus, when the cosmetics user looks at the mirror 10 when using the compact 1A in daily makeup, the advertisement displayed on the information display device 23 incorporated in the mirror 10 is noticed and interested in the magazine or the like guided by the advertisement. Is expected to buy a magazine.

  The cosmetics 1A with an advertisement function of the present invention can take various aspects such as the type of cosmetics for displaying an advertisement, the display mode of the advertisement, the switching mode of the display content of the advertisement, and the like. For example, the type of the compact displaying the advertisement is not limited to one type, but may be a plurality of types. Therefore, compacts of a plurality of types of foundations having different product names may be displayed as advertisements. The advertisement may be displayed not only on the foundation compact but also on the eye shadow compact 1B, the cosmetic 1C stored in the jar, and the like (FIG. 4). An advertisement may be displayed on a small accessory such as a makeup brush case or a face paper case.

  In one cosmetic, advertisements from a plurality of clients may be displayed sequentially or alternately, and the display contents of advertisements at the request of one or a plurality of advertisers are switched or stopped in a predetermined period. You may.

  In the cosmetic 1A, to switch or stop the display content of the advertisement in a predetermined period, the cosmetic 1A is provided with a switch for turning on and off the information display device 23 by opening and closing the lid 9 and a measuring device for the number of ON-OFF times. On the other hand, the storage device 21 of the advertising chip 20 records the number of times the switch is turned on and off as information on the display period of the advertisement. When the number of ON-OFF times measured by the measuring device reaches the number of ON-OFF times recorded in the storage device 21, the control device 22 sends the information display device 23 according to the information recorded in the storage device 21. The content of the advertisement to be displayed is selected, and the display of the advertisement on the information display device 23 is switched or stopped.

  Alternatively, the control device 22 is provided with a clock function so that the advertisement displayed on the information display device 23 is switched or stopped in a predetermined period by the control device 22 in accordance with the display period information recorded in the storage device 21. The device 22 may be programmed.

  In the cosmetic 1A, the power supply for driving the advertising chip 20 or the information display device 23 may be turned on when the lid 9 of the cosmetic 1A is opened and turned off when the lid 9 is closed. The control device 22 may be provided with a timer function, and may be turned off for a predetermined time after being turned on.

  The display unit of the information display device 23 may be provided not on the inside of the lid 9 but on the outside (that is, the surface on the side opposite to the mirror 10), or may be provided on both the inside and the outside. When the cosmetic of the present invention has a lid, by providing the display portion of the information display device on the outside of the lid, not only for cosmetic users who are using the cosmetic to make up, but also for those around them Advertising content can be displayed.

  The power of the advertising chip 20 may be turned on for a predetermined time by touching the compact 1A with a hand, or turned on for a predetermined time by an external force applied to the compact 1A such as placing the compact 1A on a table. You may.

  The advertisement chip 20 may have a function of communicating with a reader / writer, and the display content and display period of an advertisement recorded in the storage device 21 may be rewritten by a reader / writer installed in a cosmetics store or the like. Thereby, the advertisement information can be updated.

  The place where the advertising chip 20 is attached in cosmetics is not limited to the refill. Cosmetics such as single-use cosmetics and cosmetic accessories having no cosmetic replacement section can be attached to any location as long as the usability of the cosmetics is not impaired. Thereby, the advertising system can be simplified. On the other hand, cosmetics having a replacement part such as a refill can change the display content of an advertiser or an advertisement in the cosmetic by attaching the advertising chip 20 to the replacement part, and thus the usefulness of the cosmetic as an advertisement medium Is preferred because it increases.

DESCRIPTION OF SYMBOLS 1A Compact of cosmetics and foundation 1B Compact of cosmetics and eyeshadow 1C Cosmetic of jar 2 Foundation 3 Refill 4 Container main body 5 Depression 6 Depression 7 Hinge 8 Sponge 9 Lid 10 Mirror 11 Engagement part 12 Engagement part 20 Advertisement chip 21 Advertising chip 21 Storage device 22 Control device 23 Information display device 30 Advertising management server

Claims (16)

An advertisement system in which a cosmetics seller displays an advertisement for an advertiser on cosmetics,
Cosmetics, a storage device in which the advertisement information including the display content and display period of the advertisement is recorded, an information display device that displays the advertisement, and a control device that causes the information display device to display the display content of the advertisement recorded in the storage device Advertising system provided.   The advertisement system according to claim 1, wherein the cosmetic container for cosmetics includes a storage device, an information display device, and a control device.   The advertisement system according to claim 1, wherein advertisement information relating to a plurality of advertisements is recorded in the storage device. The cosmetic container has a container body, a lid for opening and closing the container body, a switch for turning on and off the information display device by opening and closing the lid, and a measuring device for the number of times the switch is turned on and off,
When the ON / OFF count of the switch measured by the measuring device reaches the ON / OFF count of the switch recorded in the storage device as information of the display period, the control device switches the display of the advertisement on the information display device. The advertisement system according to claim 2 or 3, further comprising a function of controlling an advertisement display to be stopped.   The advertisement system according to any one of claims 1 to 3, wherein the control device has a clock function and an advertisement display control function of switching or stopping the display of an advertisement on the information display device according to the information on the display period recorded in the storage device. . The advertisement system has an advertisement management server operated by a cosmetics seller,
The advertisement management server associates the product name of the cosmetic product or the corresponding product code, the display content of the advertisement, the display period of the advertisement, the information of the advertiser, the price information of the advertisement, the quantity of the cosmetics displaying the advertisement, and the association with these. The advertisement system according to any one of claims 1 to 5, further comprising a function of recording the advertisement code. An advertising method for displaying an advertisement for an advertiser on cosmetics sold by a cosmetics seller,
The cosmetic includes a storage device in which the advertisement information including the display content and the display period of the advertisement is recorded, an information display device that displays the advertisement, and a control device, and the control device displays information according to the advertisement information recorded in the storage device. An advertisement method for displaying an advertisement on a device for a predetermined period.   8. The advertisement method according to claim 7, wherein the control device stops or changes the display of the advertisement on the information display device according to the advertisement information recorded in the storage device.   An advertisement including a storage device in which advertisement information including an advertisement display content and a display period is recorded, an information display device displaying an advertisement, and a control device causing the information display device to display the advertisement display content recorded in the storage device Functional cosmetics.   The cosmetic according to claim 9, wherein the cosmetic container for the cosmetic includes a storage device, an information display device, and a control device.   The cosmetic according to claim 10, wherein the cosmetic container is filled with a cosmetic.   The cosmetic according to any one of claims 9 to 11, wherein the information display device is an LCD display device, an LED display device, or an OLED display device.   The cosmetic according to any one of claims 9 to 12, wherein the information display device includes a half mirror.   The cosmetic according to any one of claims 10 to 13, wherein the cosmetic container includes a refill, and the refill is provided with a storage device.   The cosmetic according to any one of claims 10 to 14, wherein the cosmetic container includes a container body, a lid for opening and closing the container body, and a switch for turning on and off the information display device by opening and closing the lid.   The cosmetic according to any one of claims 10 to 15, wherein the cosmetic container includes a container main body and a lid that opens and closes the container main body, and a display portion of an information display device is formed on at least one of an outer surface and an inner surface of the lid. .

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