JP2019201366A - Information processing system, broadcasting device, receiving device, terminal device, server device, method, and computer program - Google Patents

Abstract

To make privilege information easy to use within an expiration date.SOLUTION: A receiver 1 creates an L-shaped message including a QR code 113 on the basis of a digital broadcast signal from a broadcast station 2, and displays a television image 101 and the created L-shaped message. A mobile terminal 3 captures the QR code 113 displayed on the display unit of the receiver 1 and accesses a service server 4 with an URL included in the captured QR code 113 attached. The service server 4 transfers the connection to an advertiser server 5 on the basis of the URL. The mobile terminal 3 acquires privilege information such as a coupon from the advertiser server 5, registers coupon due date information in a calendar, and makes it referable.SELECTED DRAWING: Figure 1

Description

  The present invention relates to an information processing system, a broadcasting device, a receiving device, a terminal device, a server device, a method, and a computer program.

  There has been proposed a technique for improving convenience for TV viewers by adding a QR code (registered trademark) to a TV commercial (Commercial Message). For example, Patent Document 1 provides a viewer with privilege information by displaying a QR code including an address for accessing privilege information such as an electronic coupon and points on a television screen together with a television CM. Techniques that can be used are disclosed.

JP 2011-101307 A

  The privilege information provided by the advertiser may have an expiration date. In such a case, in Patent Document 1, the television viewer who receives the privilege information can only remember the expiration date. Therefore, there is a problem that the privilege information cannot be used when the TV viewer forgets the expiration date of the privilege information or misunderstood it.

  The present invention solves this problem, and an object thereof is to make privilege information easy to use within the expiration date.

In order to achieve the above object, an information processing system according to the present invention provides:
Broadcast means for broadcasting an advertisement program and a message including access information for accessing privilege information related to matters advertised by the advertisement program;
Display means for receiving the advertisement program and the message broadcast by the broadcasting means, and displaying the received advertisement program and the message including the access information;
Obtaining the access information displayed on the display means, using the obtained access information, accessing the privilege information, acquiring and storing the privilege information, and informing the period information of the privilege means;
Is provided.

  A first server device comprising: means for receiving access from the terminal means to generate access history information; and transfer means for switching an access destination to an information source including privilege information specified by the access information; You may further provide the 2nd server apparatus which provides privilege information.

  For example, the first server device provides a computer program for causing the terminal means to process the access information and execute the process of accessing the privilege information on the condition that personal information is provided. And analyzing the provided personal information and access history information, and the terminal means acquires the access information by executing a program downloaded from the first server device, and acquires the acquired access information. May be used to access the first server device and obtain privilege information from the second server device.

Means for delivering a broadcast schedule of the message;
The terminal means may acquire the broadcast schedule distributed and register it in a calendar.

  The broadcasting device of the present invention broadcasts a program program, an advertising program, and a regional message including encrypted access information for accessing privilege information related to the advertising program.

The receiving device of the present invention is
Receiving means for receiving a program program, an advertising program, and a regional message including encrypted access information for accessing privilege information related to the advertising program;
Display means for displaying a program program, and further displaying an area-specific message for the area in which the program is located among the received area-specific messages together with the advertising program;
Is provided.

The terminal device of the present invention
An imaging unit that captures access information included in a message displayed on the screen together with the advertising program;
Specific information acquisition means for accessing information sources using information acquired from the captured access information, and acquiring privilege information for matters advertised by the advertising program from the information sources;
Calendar means for registering information related to the acquired privilege information in a calendar and making it available for reference;
including.

  The calendar means informs the user of the presence of the privilege information registered in the calendar at least before the privilege information becomes usable, at a usable period, or before it becomes unusable. You may provide an alerting | reporting means.

Means for obtaining broadcast schedule information of the message;
The calendar means may register broadcast schedule information in a calendar.

The server device of the present invention
A distribution means for distributing the program on condition that personal information is provided;
Means for receiving an access request including access information identifying privilege information from a terminal device in which the distributed program is installed;
Transfer means for acquiring access information included in the received access request and transferring the connection to an information source that provides specific information specified by the access information;
Is provided.

The method of the present invention comprises:
Broadcast an advertising program and a message including access information for accessing privilege information related to matters advertised by the advertising program;
Receiving the broadcast advertising program and message, displaying the received advertising program and the message including the access information,
The displayed access information is acquired, the privilege information is accessed using the acquired access information, the privilege information is acquired, and the period information of the privilege information is notified.

The computer program of the present invention is:
Computer
Operate as a device or system as described above, or perform a method.

  According to the information processing system according to the present invention, the period information of the privilege information is notified. Therefore, it becomes possible to make a user grasp | ascertain the period information of privilege information. Therefore, privilege information can be easily used within the expiration date.

It is a figure showing the whole information processing system composition concerning an embodiment of the invention. It is a block diagram of the receiver shown in FIG. It is a block diagram of the broadcast installation of the broadcasting station shown in FIG. (A) is a figure which shows the relationship between the CM program in the information processing system shown in FIG. 1, an L-shaped message, and a homepage, (b) is a figure which illustrates a broadcast schedule. It is a block diagram of the portable terminal in the information processing system shown in FIG. It is a block diagram of the service server in the information processing system shown in FIG. (A)-(C) is a figure which shows the example of the information stored in the service server shown in FIG. It is a block diagram of the advertiser server in the information processing system shown in FIG. (A) And (B) is a figure which shows the example of the general broadcast screen of a receiver. (A) And (B) is a figure which shows an example of a display of CM with a bonus. (A) And (B) is a figure which shows the other example of a display of addition CM. It is a time chart explaining the whole operation | movement of the information system shown in FIG. It is a figure which shows an example of the table which put together the information required in order to comprise bonus CM. (A) is a figure which shows an example of the homepage to which privilege information was linked, (B) is a figure which shows an example of the calendar | calendar of the portable terminal in which the content of privilege information was registered. It is a timing chart of the process for registering the expiration date of privilege information in the calendar of a portable terminal. It is a figure which shows the outline | summary of the prior notice of CM with a bonus which is a modification of Embodiment 1. FIG. It is a figure which shows an example of the calendar of the portable terminal in which the information of the advance notification of the bonus CM broadcast was registered. It is a figure which shows an example of the usage history information which shows the usage history of the privilege information accumulate | stored in the form terminal shown in FIG. It is a figure which shows the example of the table which matches L character advertisement identification information and URL of an information source in the case of using L character advertisement identification information as access information for accessing privilege information.

  Hereinafter, an information processing system and an information processing method according to embodiments for carrying out the present invention will be described in detail with reference to the drawings. In the drawings, the same or corresponding parts are denoted by the same reference numerals.

  As shown in FIG. 1, the information processing system 100 according to the present embodiment includes a receiver 1, a broadcast station 2, a mobile terminal 3, a service server 4, and an advertiser server 5.

  The receiver 1 is composed of a TV (television) receiver. Note that a plurality of receivers 1 are installed at a plurality of locations, but only one receiver is illustrated in FIG. On the display screen of the receiver 1, an L-shaped advertisement (hereinafter referred to as an L-shaped message) including a television image (hereinafter referred to as an image) 101, texts 111 and 112 and a QR code 113 is displayed. The receiver 1 reproduces and displays only the L-shaped message for the region where the receiver 1 is located among the plurality of L-shaped messages transmitted by data broadcasting. The QR code 113 includes a URL (Uniform Resource Locator) of a homepage including privilege information such as coupons, points, and sweepstakes. Each home page is provided by the advertiser server 5. The QR code 113 is encrypted.

  The broadcast station 2 broadcasts a program program and an advertisement program (hereinafter referred to as CM) including a video signal and an audio signal for the video 101, and data for an L-shaped message including an encrypted QR code 113. The L-shaped message data includes L-shaped message data for a plurality of regions.

  The mobile terminal 3 is configured from a so-called smartphone. Although a plurality of portable terminals 3 are used, only one is illustrated in FIG. The mobile terminal 3 captures the QR code 113 displayed on the screen of the receiver 1 and decodes the URL included in the QR code 113. The portable terminal 3 transmits an access request including the decrypted URL and its own terminal ID (Identification) to the service server 4 via a network such as the wireless antenna 40 and the Internet.

The service server 4 is connected to the wireless antenna 40 via a network such as the Internet. In response to the access request from the mobile terminal 3, the service server 4 extracts the URL and terminal ID included in the access request. The service server 4 accumulates the access history of the user specified by the terminal ID and transfers the connection to the included URL.
The service server 4 analyzes the accumulated access history, for example, determines the preference of each user, and transmits information such as advertisements and news according to the preference to each mobile terminal 3.

The advertiser server 5 is connected to the wireless antenna 40 via a network such as the Internet. The advertiser server 5 is connected to the mobile terminal 3 by transfer from the service server 4 and provides the mobile terminal 3 with a home page including privilege information such as coupons, points, and prizes.
The mobile terminal 3 displays the provided home page. In addition, if there is an expiration date in the privilege information, information such as the expiration date is registered in the calendar program.

  Next, the structure of each part which comprises the information processing system 100 shown in FIG. 1 is demonstrated.

  FIG. 2 is a block diagram illustrating a configuration of the receiver 1. The receiver 1 is composed of a general TV receiver having a data broadcast receiving function, and includes a tuner 11, a memory 12, a storage unit 13, a control unit 14, a video / audio output unit 15, a display unit 16, And an audio output unit 17. The receiver 1 is an example of display means in the claims.

  The tuner 11 selects a channel, and receives and demodulates a broadcast radio wave including a TV program and an audio signal of the program program of the selected channel and an advertisement (CM) program via the receiving antenna 10. The tuner 11 also receives and demodulates a data broadcast mono file (mono media text and mono media image) and a BML (Broadcast Markup Language) file via the receiving antenna 10.

  The memory 12 functions as a work memory of the control unit 14, and stores the video and audio signals demodulated by the tuner 11, the mono file and the BML file of data broadcasting.

The storage unit 13 stores a control program executed by the receiver 1.
Further, the storage unit 13 stores information for specifying the area where the receiver 1 is installed, specifically a zip code.

  The control unit 14 includes a processor, executes a control program stored in the storage unit 13, controls the tuner 11, and selects a reception channel. Further, the control unit 14 temporarily stores in the memory 12 the video and audio signals received and demodulated by the tuner 11 and the mono file and BML file of the data broadcast.

The video / audio output unit 15 outputs the video and audio signals and the data broadcast signal stored in the memory 12 to the display unit 16 and the audio output unit 17. For data broadcasting, the video / audio output unit 15 displays only the mono file in which the postal code that matches the postal code stored in the storage unit 13 is set among the received mono files for the L-shaped message. 16 and the audio output unit 17. Thereby, only the L-shaped message for the area where the receiver 1 is installed among the plurality of L-shaped messages broadcast from the broadcasting station 2 is reproduced by the receiver 1.
The receiving antenna 10, the tuner 11, the storage unit 13, and the control unit 14 cooperate to function as an example of a receiving unit in the claims, and the control unit 13, the video / audio output unit 15, and the display unit 16 cooperate with each other. It functions as an example of the display means of a claim.

  The broadcast station 2 shown in FIG. 1 transmits the above-described program program, advertisement program, and data broadcast data. As shown in FIG. 3, the broadcasting station 2 has a broadcasting facility including a control unit 21, a storage unit 22, a timer 23, a display unit 24, an input unit 25, and a transmission device 26. This broadcasting facility is an example of the broadcasting means in the claims.

  The storage unit 22 stores a control program executed by the control unit 21. This control program is a program for executing control for broadcasting a program program, an advertisement program, and data broadcast data according to a time schedule.

  As shown in FIG. 4A, the storage unit 22 also transmits video and audio data of a program program to be broadcast, video and audio data of a CM program broadcast between program programs, and broadcast of a CM program. A mono media file and a BMU file of an L-shaped message broadcast in parallel are stored. Monomedia files and MBU files for L-shaped messages are prepared for each region. That is, a regional message is prepared. Each monodia file is set with information for specifying an area where the file is reproduced and displayed, specifically, a zip code.

  In addition, the mono image file included in each mono media file includes an image of the QR code 113. As described above, the information included in the QR code 113 is previously encrypted with a predetermined encryption key. The QR code 113 includes a URL of a home page on which privilege information provided to a user who has viewed the L-shaped message including the QR code 113 is posted. The URL of the home page is the URL on the advertiser server 5 of the advertiser who placed the advertisement.

  Further, as shown in FIG. 4B, the storage unit 22 stores a schedule file that defines the timing for broadcasting the program program and the CM program.

  The control unit 21 shown in FIG. 3 operates by executing the control program stored in the storage unit 22, and in accordance with the time schedule stored in the storage unit 22, content, that is, a program program, a CM program, and a monomedia A text file, a monomedia image file, and a BMU file are supplied to the transmission device 26 and broadcast.

  The timer 23 is an RTC (real time clock) that measures the current time. The control unit 21 broadcasts while switching the content based on the time measured by the timer 23 and the broadcast schedule stored in the storage unit 22.

The display unit 24 displays an operation screen and an image of broadcast content being transmitted to the user.
The input unit 25 inputs various instructions and data to the control unit 21.
The transmitting device 26 modulates and broadcasts the supplied signal.

  The mobile terminal 3 shown in FIG. 1 is comprised from what is called a smart phone. In the following description, it demonstrates centering on the part relevant to this invention among the structures and functions of a smart phone. FIG. 5 is a diagram showing an outline of the configuration of the mobile terminal 3. As illustrated, the mobile terminal 3 includes an imaging unit 31, a control unit 32, a storage unit 33, a communication unit 34, a display unit 35, and an input unit 36. The portable terminal 3 is an example of terminal means in the claims. Moreover, the control part 32, the memory | storage part 33, and the communication part 34 function as an example of the specific information acquisition means in a claim. The control part 32 and the memory | storage part 33 function as an example of the calendar means in a claim. Moreover, the control part 32, the memory | storage part 33, and the display part 35 function as an example of the alerting | reporting means in a claim.

  The imaging unit 31 is an imaging unit that captures the QR code 113 displayed on the display screen of the receiver 1.

  The storage unit 33 stores control programs for various processes executed by the mobile terminal 3. The control program i) decodes the QR code 113 imaged by the imaging unit 31, ii) accesses the service server 4, and iii) requests the service server 4 to specify an advertisement and an access request including user information. And iv) controlling the operation of accessing the homepage of the connected advertiser server 5 transferred from the service server 4 and displaying the homepage including privilege information. This control program is a dedicated program and is downloaded from the service server 4.

  The storage unit 33 stores a calendar program that processes the contents of the mail and the advertisement page and registers the date, place, and contents described in the document in the calendar in the portable terminal 3. The calendar program has a remind function.

  The control unit 32 is composed of a processor, executes a control program stored in the storage unit 33, and executes the operations i) to iv) described above.

The communication unit 34 communicates with an external device.
The display unit 35 displays an operation screen and an image of the broadcast content being transmitted to the user.
The input unit 36 inputs various instructions and data to the control unit 32.

  The service server 4 is connected to the mobile terminal 3 via the Internet, i) provides (downloads) a control program for decoding the QR code 113 to the mobile terminal 3, and ii) accepts access from the mobile terminal 3 and accesses it. Iii) switch the connection destination to the URL included in the access request, and iv) the service server 4 analyzes the access requests from the plurality of mobile terminals 3 to each user. Analyzing consumer preferences, overall consumption trends, etc., and processing such as providing advertisements that are considered effective.

  As shown in FIG. 6, the service server 4 includes a control unit 41, a storage unit 42, a display unit 43, an input unit 44, and a communication unit 45. The service server 4 is an example of a first server device and program providing means in the claims.

  The storage unit 42 stores advertisement identification information, branch numbers, and information regarding advertisement contents of the broadcast L-shaped message as shown in FIG. The advertisement identification information is information for identifying an L-shaped message, and the branch number is identification information for identifying one of the L-shaped messages for each broadcasting region in the case of an L-shaped message that is different for each region. The advertisement content is information indicating the content of the advertisement.

  The storage unit 42 stores a control program to be downloaded to the mobile terminal 3. Further, the user information of the portable terminal 3 that has downloaded the control program is stored as shown in FIG. Furthermore, as shown in FIG. 7C, the storage unit 42 stores information indicating history information indicating what kind of advertisement the registered user has accessed.

  The control unit 41 provides (downloads) the control program in response to the download request from the mobile terminal 3 by executing the control program stored in the storage unit 42. At this time, the control unit 41 collects identification information and attribute information of each user and stores them in the storage unit 42 as user information as shown in FIG. 7B. The identification information may be unique identification information, or may be a telephone number or any SNS (Social Networking Service) identification information. The attribute information includes, for example, information such as name, address, age (youth month and day), gender, and occupation. In this scene, the service server 4 functions as a distribution unit that distributes the dedicated program to the mobile terminal 3.

  In addition, the control unit 41 acquires information on the accessed mobile terminal 3 in response to an access request from the mobile terminal 3 that has decoded the QR code 113. Based on the acquired information, the control unit 41 obtains an access history of each user and stores it as user information in the storage unit 42 as shown in FIG.

  In addition, the control unit 41 executes processing for transferring the connection from the mobile terminal 3 that has been accessed to a URL included in the access data, processing for analyzing the access history of the mobile terminal 3, and the like.

The display unit 43 displays an operation screen, analysis results, and the like to the user.
The input unit 44 inputs various instructions and data to the control unit 41.
The communication unit 45 performs communication between the service server 4 and an external device.

  The advertiser server 5 is connected to the mobile terminal 3 via the Internet, and provides an advertisement home page including specific information to the mobile terminal 3. The URL of each home page is a URL included in the QR code 113 of the corresponding L-shaped message 102. The advertiser server 5 is an example of a second server device in the claims.

  As shown in FIG. 8, the advertiser server 5 includes a control unit 51, a storage unit 52, a display unit 53, an input unit 54, and a communication unit 55.

  The control unit 51 includes a processor and executes control to provide a home page in response to access from the mobile terminal 3 by executing a control program.

  The storage unit 52 stores a control program executed by the control unit 51. In addition, the storage unit 52 stores a home page associated with the L-shaped message 102 as shown in FIG. A URL is assigned to each home page. This URL is encrypted and incorporated in the QR code 113.

The display unit 53 displays an operation screen, a stored home page, and the like.
The input unit 54 inputs various instructions and data to the control unit 41.
The communication unit 55 communicates with an external device via a network.

  FIGS. 10A, 10 </ b> B, 11 </ b> A, and 11 </ b> B are diagrams illustrating an example in which an L-shaped message 102 is displayed on the display screen of the display unit 16 of the receiver 1. On the other hand, FIGS. 9A and 9B are diagrams showing examples of display screens immediately before displaying the L-shaped message 102.

  On the display unit 16 of the receiver 1, until just before the L-shaped message 102 is started, for example, as shown in FIG. 9A, the program program is displayed on the entire screen of the display unit 16, or FIG. As shown in (B), a program program and a data broadcast screen are displayed.

  On the other hand, when the program program is switched to the CM program and the L-shaped message 102 is prepared in the CM program, as illustrated in FIGS. 10A to 11B, the CM is displayed on the upper right of the screen. An image 101 of the program is displayed, and an L-shaped message 102 is displayed around it.

  The L-shaped message 102 is displayed at a position between the text 111 displayed on the side of the video 101 of the CM program, the text 112 displayed below the video 101 of the CM program, and the text 111, 112. QR code 113. The texts 111 and 112 are character data regarding campaign information and privilege information provided by the advertiser. The TV CM on which the CM program video 101 and the L-shaped message 102 are displayed is hereinafter referred to as a bonus CM.

  In the screens shown in FIGS. 10A and 10B, the video 101 of the CM program is the same regardless of the region. However, the L-shaped message 102 is set to have a difference corresponding to the broadcasting area. Specifically, the L-shaped message 102 in FIG. 10A is reproduced and displayed by the receiver 1 installed in Tokyo, and the L-shaped message 102 in FIG. 10B is received by the receiver installed in the Kanagawa case. 1 is displayed for playback.

  Similarly, on the screens shown in FIGS. 11A and 11B, the video 101 of the CM program is the same regardless of the region. However, the L-shaped message 102 in FIG. 11A is reproduced and displayed by the receiver 1 installed in the surrounding area of Jiyugaoka school, and the L-shaped message 102 in FIG. 11B is installed in the surrounding area of Kanda school. Is displayed on the receiver 1.

Next, a procedure for broadcasting such a bonus CM will be described.
First, as shown in FIG. 4A, the advertiser and the broadcasting station create a CM program, create L-shaped messages for each region, and prepare a homepage corresponding to the L-shaped message. The L-character message includes an ID of the L-character message and a postal code that is information for specifying the reproduction area. Also, the URL of the corresponding home page is encrypted with a predetermined encryption key and included as a QR code 113. The L-shaped message and the homepage may have a one-to-one correspondence or a many-to-one correspondence.

  Subsequently, as shown in FIG. 4A, the CM program and L-shaped message data are stored in the storage unit 22 of the broadcasting station 2. Each home page is stored with a URL attached to the storage unit 52 of the advertiser server 5.

  Further, as illustrated in FIG. 4B, when a broadcast time schedule is determined, the schedule is stored in the storage unit 22.

  On the other hand, the storage unit 42 of the service server 4 stores the advertisement information shown in FIG. 7A indicating what kind of advertisement is to be broadcast.

  An application that causes the mobile terminal 3 to execute a process of decoding the QR code 113 included in the L-shaped message 102 in the storage unit 42 of the service server 4 to reproduce the stored URL and to access the service server 4 Store the program. The service server 4 provides this application program to the mobile terminal 3 in response to a download request from the mobile terminal 3.

  In order to download the application program, the service server 4 presents an input form on the portable terminal 3 and requests provision of personal information at a certain level such as name, address, age, sex, and occupation. It should be noted that how to set the level of personal information is appropriately adjusted according to the contents of the required input items. The service server 4 registers the acquired personal information in the storage unit 42 as user information, as shown in FIG.

  The mobile terminal 3 installs the application program provided from the service server 4.

Next, a procedure for broadcasting / reproducing the bonus CM will be described with reference to FIG.
As described above, the L-shaped message is one of data broadcasting contents. The broadcast station 2 transmits a mono file and a BML file for L-shaped message together with the broadcast program and the CM program to the receiver 1 via the broadcast antenna 20. The mono file includes mono files for a plurality of regions. The mono file and the BML file are transmitted by car-cell transmission in the same manner as a general data broadcast file. Each mono file includes a mono media / image file displayed by the L-shaped message 102 and a mono media / text file describing character data to be displayed. Each mono file includes a zip code of the display target area.

The mono media / image file includes a QR code 113 arranged on the L-shaped message 102 illustrated in FIGS. 10A and 10B and FIGS. 11A and 11B, and an L-shaped message 102 portion. Background images and various icon images are included. This QR code 113 is encrypted.
The portable terminal 3 acquires the address included in the QR code 113 by photographing the QR code 113 and decompressing it with the application program downloaded from the service server 4.

  The mono media text file includes character data of texts 111 and 112 displayed on the L-shaped message 102.

  The BML file displays the arrangement of mono-media mono-image / mono-media text for creating the L-shaped message 102 illustrated in FIGS. 10A to 11B and the L-shaped message 102. This is a file in which various instructions are written.

  The control unit 51 of the broadcast station 2 starts broadcasting data for the L-shaped message 102 n seconds before the start of the CM broadcast according to the time schedule shown in FIG. 7B stored in the storage unit 22. Here, n is set to a value longer than the time necessary for reading the data broadcast.

The control unit 14 of the receiver 1 receives the mono file and the BML file via the tuner 11 and stores the received mono file and the BML file in the memory 12. Note that the mono file includes data for a plurality of regions.
The control unit 14 executes an instruction described in the BML file. If the zip code included in the mono file and the zip code stored in advance in the storage unit 13 of the receiver 1 coincide with each other, this command indicates the contents of the mono file during the broadcasting of the CM program. Instructions to be displayed are described.

  Specifically, among a plurality of mono files received and stored in the memory 12, there are those in which the zip code included in the mono file matches the zip code stored in advance in the storage unit 13 of the receiver 1. In this case, the control unit 14 arranges the mono media / image and mono media / text of the mono file on the memory 12 according to the command described in the BML file, and creates the L-shaped message 102. If the postal code included in the mono file and the postal code registered in the storage unit 13 of the receiver 1 do not match at all, the control unit 14 does not create the L-shaped message 102.

  The CM broadcast start signal and the CM program video and audio are transmitted from the broadcasting station 2 to the receiver 1. The length of the CM broadcast is T seconds. The control unit 14 of the receiver 1 causes the video / audio output unit 15 to reduce the video 101 t1 seconds after receiving the CM start signal in accordance with a command described in the BML file. The video / audio output unit 15 displays the video 101 of the reduced CM program and the L-shaped message 102 on the display screen of the display unit 16. The control unit 14 of the receiver 1 displays the L-shaped message 102 on the video / audio output unit 15 when t3 seconds elapses after the L-shaped message 102 is displayed on the display screen according to the command described in the BML file. The image 101 is erased from above, and the video 101 is displayed in full size on the display screen of the display unit 16. This t3 seconds is the time obtained by subtracting t1 seconds after receiving the CM start signal and t2 seconds before the end of CM broadcasting from the number of hours of CM broadcasting for T seconds. Since the length of the CM broadcast is predetermined according to the time schedule, the value of t3 can be described in advance in the BML file.

  FIG. 13 is a diagram showing an example of a table that summarizes information necessary for configuring a bonus CM formed in the memory 12 in an auxiliary manner. In this table, a CM for which an extra CM is displayed, a monomedia / image file name and a monomedia / text file name for creating the L-shaped message 102, and an object for displaying the extra CM The number of areas and the postal code of the target area are described.

  The number of regions for which this bonus CM is displayed is an arbitrarily defined number of regions of one region or more. The number of zip codes corresponding to the number of areas is determined as the zip code of the target area. This zip code may be either continuous or discontinuous. This table is also stored in the storage unit 22 of the broadcast station 2 as necessary. The broadcasting station 2 can also create a BML file based on the information collected in this table.

  The QR code 113 displayed on the bonus CM includes a URL for accessing privilege information.

  When the user captures the QR code 113 with the imaging unit 31 of the mobile terminal 3, the control unit 32 executes the dedicated application to decrypt the QR code 113, and the encrypted URL included therein. Is decoded and extracted.

  The control unit 32 transmits an access request including the terminal ID and the decrypted URL to the service server 4.

  When the control unit 41 of the service server 4 receives this access request, it adds the current access content to the access history shown in FIG. The control unit 41 switches the connection from the portable terminal 3 by transferring to the notified URL. Thereby, the control part 32 of the portable terminal 3 displays the homepage specified by the URL on the display part 35. For example, in the case of the bonus CM shown in FIGS. 11A and 11B, the home page illustrated in FIG. 14A is displayed. On this homepage, as bonus information, detailed information on campaigns for all stores in Tokyo and coupons are linked.

When accessing the privilege information page shown in FIG. 14A, the control unit 32 of the mobile terminal 3 executes the calendar program according to the instruction of the dedicated application program, analyzes the contents of the homepage, and relates to the date, place, and contents. Extract keywords. These can be specified by matching the keyword dictionary with text on the homepage. For example, for the date and time, keywords such as “to (date) to to (date) to”, “to (date) to more to (date) to”, “to (date) to”, etc. This can be determined by registering in the keyword dictionary for each category such as location and content, and specifying a character string that matches this.
The control unit 32 captures the specified date, place, and content into the calendar in the mobile terminal 3. Next, the control unit 32 acquires an electronic coupon, points, and the like and stores them in the storage unit 33. Further, the information on the calendar and the privilege information are linked.

  Alternatively, a non-display tag may be attached to a keyword on the advertiser's home page so that the keyword can be specified from the tag. In addition, keywords may be extracted by morphological analysis.

  FIG. 14B shows an example of a calendar in the mobile terminal 3 that captures the date, place, and contents shown in the privilege information. This calendar shows that the campaign is being implemented at the XX store from July 12th to July 16th, corresponding to the contents of the privilege information shown in FIG. Yes. With this period information, the user can easily grasp the period during which the coupon can be used and the expiration date. When the corresponding information on the calendar is clicked, the control unit 32 reads out privilege information such as a coupon and displays it on the display unit 35.

  The calendar program has an internal timer and a reminder function. The reminder function compares the current time measured by the timer with the date and time registered in the calendar. For example, before the campaign shown in 12 (A) is executed, during execution, the day before the end date, etc. Inform the user. Therefore, even if the user forgets the period of the campaign, in other words, the period during which the coupon can be used, or makes a mistake in remembering it, the user can easily use the coupon within the expiration date.

  FIG. 15 is a diagram illustrating an example of a data flow showing a process for registering privilege information in the calendar of the mobile terminal in the information processing system 100.

  First, according to the time schedule and the time measured by the timer 23, the broadcasting station 2 transmits a CM mono file and a BML file to the receiver 1 (step S101). Subsequently, the broadcast station 2 transmits a bonus CM start signal at a predetermined timing (step S102).

  When the receiver 1 receives the received CM data, the zip code recorded in the mono file matches the zip code stored in the storage unit 13 of the receiver 1 in advance. If so (step S103; YES), the mono media / image and mono media / text of the mono file are arranged to create the L-shaped message 102 (step S104). If the zip code included in the mono file and the zip code stored in advance in the storage unit 13 of the receiver 1 do not match at all (step S103; NO), the receiver 1 sends an L-shaped message. Do not create.

  Subsequently, a CM start signal is transmitted from the broadcast station 2 (step S105). The control unit 14 of the receiver 1 causes the tuner 11 to modulate or demodulate the CM video signal and audio signal received via the receiving antenna 10. The control unit 14 transmits the CM video signal and audio signal modulated or demodulated by the tuner 11 to the video / audio output unit 15. The video / audio output unit 15 displays the video 101 of the CM program on the display screen of the display unit 16 and outputs audio from the audio output unit 17 (step S106).

  When t1 seconds after receiving the CM start signal and creating the L-shaped message 102 (step S107; YES), the control unit 14 of the receiver 1 sends the video 101 to the video / audio output unit 15. Reduce. The control unit 14 causes the video / audio output unit 15 to output the reduced video 101 of the CM program and the L-shaped message 102 to the display unit 16. The display unit 16 displays the reduced CM program video 101 and L-shaped message 102 on the display screen (step S108). Thereby, the screen illustrated in FIGS. 10A to 11B is displayed.

  When t1 seconds after receiving the CM start signal and no L-shaped message has been created (step S107; NO), the control unit 14 of the receiver 1 displays a video on the display screen of the display unit 16. 101 is displayed.

  Here, the user captures the QR code 113 in the L-shaped message 102 displayed on the display screen of the display unit 16 of the receiver 1 with the imaging unit 31 of the mobile terminal 3 (step S109).

  The control unit 32 of the mobile terminal 3 decodes the QR code 113 and reproduces the URL. The control unit 32 accesses the service server 4 for an access request including its own ID and the reproduced URL.

  The service server 4 updates the access history by adding the current access information, and transfers the access destination (connection destination) to the notified URL, that is, the information source URL. Thereby, the control part 32 of the portable terminal 3 acquires privilege information from the advertiser server 5 (step S110).

  The control unit 32 executes the calendar program, and stores (registers) the date, place, and contents described in the privilege information document in the calendar in the portable terminal 3 (step S111). Moreover, the control part 32 acquires a coupon from the advertiser server 5 (step S112). The control part 32 memorize | stores the acquired electronic coupon in the memory | storage part 33, and links it with calendar information.

The control unit 14 of the receiver 1 causes the video / audio output unit 15 to delete the L-shaped message 102 after t3 seconds have elapsed since the L-shaped message 102 was displayed on the display unit 16 (step S113; YES).
The control unit 14 causes the video / audio output unit 15 to display the video 101 in full size on the display screen of the display unit 16 (step S114). If t3 seconds have not elapsed since the control unit 14 of the receiver 1 displayed the L-shaped message 102 on the display unit 16 (step S113; NO), the control unit 14 waits. A CM end signal is transmitted from the broadcast station 2 to the receiver 1 (step S115). As a result, the CM broadcast ends. Thereafter, the video and audio of the program are transmitted from the broadcast station 2 to the receiver 1.

  As described above, in the present embodiment, the content of the privilege information acquired by causing the mobile terminal 3 to access the URL included in the QR code 113 is registered in the calendar included in the mobile terminal 3. This makes it possible for the user to grasp the expiration date. Thereby, it can be made easy for a user to use privilege information within an expiration date. In addition, by using the remind function of the calendar to notify the user of the expiration date, it is possible to make it easier for the user to use the privilege information within the expiration date.

(Modification)
When the date and time at which the bonus CM is broadcast is unknown, the user must quickly shoot the QR code 113 on the mobile terminal 3 when the bonus CM is broadcast. However, if the mobile terminal 3 is not at hand, the QR code 113 cannot be captured even if a bonus CM is broadcast. Therefore, as schematically illustrated in FIG. 16, it may be possible to register in advance in the calendar of the portable terminal 3 when the bonus CM is broadcast.

The broadcast date and time of the bonus CM may be distributed from various servers such as the server of the broadcast station 2, the service server 4, and the advertiser server 5, and may be registered in the calendar of the portable terminal 3.
For example, the homepage on the advertiser server 5 may include a broadcast schedule for the company's own bonus CM. In this case, when the user accesses the advertiser's home page with the mobile terminal 3, the control unit 32 processes the information posted on the home page, processes the information about when the bonus CM is broadcast, and the calendar. Register with.

  For example, information indicating when a bonus CM is broadcast may be posted on an arbitrary SNS (Social Networking Service). In this case, for example, when the user accesses the mobile terminal 3 to the official account of the SNS advertiser, the control unit 32 analyzes the posted information to identify when the bonus CM is broadcast, Register in the calendar.

In addition, for example, information scheduled to be broadcast may be included in a QR code attached to a receipt, a receipt, a novelty, a catalog, or the like. In this case, for example, when a QR code attached to a receipt, a receipt, a novelty, a catalog, or the like is imaged with a mobile terminal, the broadcast schedule included in the QR code is registered in the calendar.
In addition, for example, the URL of a home page on which information to be broadcast is posted may be included in a QR code attached to a receipt, a receipt, a novelty, a catalog, or the like. In this case, for example, when a QR code attached to a receipt, a receipt, a novelty, a catalog, or the like is captured by the mobile terminal 3, the control unit 32 accesses the URL and registers the broadcast schedule included in the homepage in the calendar. .

  FIG. 17 shows an example of when the bonus CM is broadcast and stored in the calendar of the mobile terminal 3. In this calendar, the time, the advertiser, and the fact that it is a bonus CM are stored on the day when the bonus CM is broadcast. As a result, the user can grasp when the bonus CM is broadcast. In addition, the calendar reminder function of the mobile terminal 3 can notify the user when the bonus CM is broadcast.

  Further, the broadcast schedule may be transmitted from the service server 4 to each portable terminal 3 based on the user information.

  As described above, by storing the broadcast schedule of the bonus CM in the calendar of the mobile terminal 3, the user can grasp the broadcast schedule of the bonus CM. Further, when the reminder function of the calendar informs when the bonus CM is broadcast, it becomes easy to view the bonus CM. Furthermore, since the user already knows the broadcasting time of the bonus CM, the mobile terminal 3 can be prepared at hand. As a result, the viewing rate of the bonus CM can be improved, and the user can easily use the bonus CM.

  The control unit 41 of the service server 4 analyzes the advertisement access history information accumulated in the storage unit 42 for each user, each group, each attribute, etc., and generates information useful for future advertisement / product development. To provide.

The dedicated application program stored in the storage unit 33 of the portable terminal 3 is displayed when privilege information such as a coupon stored in a holder for CM with a bonus in the storage unit 33 is displayed on the display unit 35, or communication When coupon information is transmitted to the external device via the unit 34, the information is recorded, and usage history information is accumulated in the storage unit 33 as illustrated in FIG. In the present embodiment, the display / transmission of privilege information is regarded as the use of privilege information.
The control unit 32 of the mobile terminal 3 adds a user ID to the stored privilege information and uploads it appropriately to the service server 4 via the communication unit 34. The control unit 41 of the service server 4 accumulates the uploaded usage history information in the storage unit 42. In addition to the advertisement access history, the control unit 41 can understand the user's interest and degree of interest in the products and services related to the bonus CM by analyzing the usage history information. For this reason, the advertiser can efficiently perform promotion, sales promotion, and marketing.

  As described above, in the modified example, the viewing rate of the bonus CM is improved by allowing the bonus CM to be stored in advance in the calendar of the mobile terminal 3 in advance. At the same time, it is easy for the user to utilize the added CM.

  Note that the technical scope of the present invention is not limited by the above-described embodiment and modification examples. The present invention can be implemented with application, modification, or improvement within the scope of the technical idea described in the claims.

For example, the configuration shown in FIG. 1 can be changed as appropriate.
For example, the system of the broadcasting station 2 may have a service server function, or the service server 4 may have the advertiser server 5 function.
The configurations shown in FIGS. 2, 3, 5, 6, etc. are examples and can be changed as appropriate.
The data storage target shown in FIG. 4 and the data configuration shown in FIGS. 7A to 7C and FIG. 18 can be appropriately changed, and arbitrary items may be added or deleted.

  In the above embodiment, the URL of the website to be accessed is included in the QR code 113 as access information. However, any method can be used as long as the mobile terminal 3 can be guided to the advertiser's website. For example, the ID of the L-shaped message is included in the QR code 113, and the correspondence table between the L-shaped message ID as the access information and the URL of the home page to be accessed as illustrated in FIG. 19 in the storage unit 42 of the service server 4 May be stored. In this case, the control unit 32 of the portable terminal 3 accesses the service server 4 by attaching the decrypted L-shaped message ID to its own terminal ID. The control unit 41 of the service server 4 refers to the correspondence table, identifies the URL corresponding to the L-shaped message ID, and transfers the connection from the portable terminal 3 to the identified URL.

  In the above-described embodiment, the example in which the mobile terminal 3 is accessed to the advertiser's home page has been shown. Is optional.

  In the above embodiment, the calendar program is prepared separately from the dedicated application program. However, the calendar program may be included in the dedicated application program.

  Although the postal code is used as the information for specifying the area, other information such as a telephone number and an address table may be used.

  In addition, although the example which downloads a dedicated application program from the service server 4 to the portable terminal 3 was shown, the download origin is arbitrary and you may make it download from the server of the broadcasting station 2, etc.

Although the QR code is exemplified as the code to be displayed, the type of the code is arbitrary as long as the mobile terminal 3 can read and decode the information included therein. For example, a general bar code or a character string may be used.
Although an example in which a CM program and an L-shaped message are broadcast on the ground is shown, satellite broadcasting, wired or wireless network broadcasting, cable television broadcasting, or the like may be used.

  Although the smart phone was illustrated as the portable terminal 3, any terminal capable of information processing can be used. For example, a fixed terminal, a wristwatch computer, a game device, or the like may be used.

  In the above embodiment, an L-shaped message related to matters advertised by the CM program is displayed together with the CM program, and the access information for accessing privilege information is included in this L-shaped message. It is not limited to display, but may be a strip-like one displayed at the bottom of the screen, or code information superimposed on the CM program.

  The preferred embodiments of the present invention have been described above. However, the present invention is not limited to the specific embodiments, and the present invention includes the invention described in the claims and the equivalent scope thereof. included. Hereinafter, the invention described in the scope of claims of the present application will be appended.

1 receiver, 2 broadcast station, 3 mobile terminal, 4 service server, 5 advertiser server

Claims (12)

Broadcast means for broadcasting an advertisement program and a message including access information for accessing privilege information related to matters advertised by the advertisement program;
Display means for receiving the advertisement program and the message broadcast by the broadcasting means, and displaying the received advertisement program and the message including the access information;
Terminal information for acquiring the access information displayed on the display means, accessing the privilege information using the acquired access information, acquiring and storing the privilege information, and informing the period information of the privilege information;
An information processing system comprising: A first server device comprising: means for receiving access from the terminal means to generate access history information; and transfer means for switching an access destination to an information source including privilege information specified by the access information;
A second server device providing privilege information;
Further comprising
The information processing system according to claim 1. The first server device includes program providing means for providing the terminal means with a computer program for processing the access information and executing the process for accessing the privilege information on condition that personal information is provided. , Analyze the provided personal information and access history information,
The terminal means acquires the access information by executing a program downloaded from the first server device, accesses the first server device using the acquired access information, and Obtaining privilege information from the server device,
The information processing system according to claim 2. Means for delivering a broadcast schedule of the message;
The terminal means acquires the broadcast schedule distributed and registers it in a calendar;
The information processing system according to claim 1, 2 or 3.   A broadcasting apparatus that broadcasts a program program, an advertising program, and a regional message including encrypted access information for accessing privilege information related to the advertising program. Receiving means for receiving a program program, an advertising program, and a regional message including encrypted access information for accessing privilege information related to the advertising program;
Display means for displaying a program program, and further displaying an area-specific message for the area in which the program is located among the received area-specific messages together with the advertising program;
A receiving device. An imaging unit that captures access information included in a message displayed on the screen together with the advertising program;
Specific information acquisition means for accessing information sources using information acquired from the captured access information, and acquiring privilege information for matters advertised by the advertising program from the information sources;
Calendar means for registering information related to the acquired privilege information in a calendar and making it available for reference;
A terminal device including The calendar means informs the user of the presence of the privilege information registered in the calendar at least before the privilege information becomes usable, at a usable period, or before it becomes unusable. Comprising a notification means,
The terminal device according to claim 7. Means for obtaining broadcast schedule information of the message;
The calendar means registers broadcast schedule information in a calendar.
The terminal device according to claim 7 or 8. A distribution means for distributing the program on condition that personal information is provided;
Means for receiving an access request including access information identifying privilege information from a terminal device in which the distributed program is installed;
Transfer means for acquiring access information included in the received access request and transferring the connection to an information source that provides specific information specified by the access information;
A server device comprising: Broadcast an advertising program and a message including access information for accessing privilege information related to matters advertised by the advertising program;
Receiving the broadcast advertising program and message, displaying the received advertising program and the message including the access information,
Acquire the displayed access information, use the acquired access information to access the privilege information, acquire the privilege information, and notify the period information of the privilege information,
Method. Computer
A computer program that operates as the apparatus or system according to any one of claims 1 to 10, or that executes the method according to claim 11.